“This IS Big News, if you believe in Shipping Elasticity, which we do. The faster you ship, the more people buy. … This could be a key growth catalyst for Amazon for some time,” RBC Capital Markets said.
“We believe the move is consistent with AMZN’s long-standing goal of convenience & selection, but also likely reflects the increasingly competitive retail environment. … We come away with more confidence in Amazon’s ability to stabilize & potentially accelerate revenue growth,” J.P. Morgan said.
Amazon shares traded 1% higher in Friday’s premarket from Thursday’s close of $1,924 a share. Amazon’s earnings after the close topped expectations.
Read what major analysts were saying about one-day Prime delivery: