The latest WiFi-marketing tactic? Chatbot-enabled surveys on WiFi sign-on pages

Wifi-marketing can be an effective practice for brands with physical locations, and it might be getting smarter. Bespoke, a Japanese artificial intelligence developer, announced Tuesday that the company has launched its AI-enabled WiFi chatbot in the United States. Bespoke’s technology is generally used by brands in the travel and hospitality industries.

Why we should care

Digital marketers use all kinds of tactics to engage with customers; WiFi engagement platforms like Aislelabs can be used to develop personalized experiences and deliver updates to visitors. For brands more interested in strictly collecting WiFi data, platforms like Gazelle offer solutions to deliver WiFi to customers and data to the marketers. And considering most places have WiFi, it’s an accessible means for engagement for both consumers and digital marketers.

Location-based marketing is hot right now. Artificial intelligence is heavily influencing the martech landscape. Combining the two could have a lasting effect on digital marketing. Digital marketers who execute AI chatbots at physical locations — and do it well — will undoubtedly cause a shift in consumers’ expectations for brand interactions.

More on the news

• Bespoke’s product, called ChatConnect, is designed to enable establishments to run customizable, chat-based surveys or promotions on their branded company WiFi sign-on landing pages.
• “A company’s WiFi sign-on page provides a perfect, yet untapped, opportunity to engage with important customers who are at a given location, allowing business owners to capture real insight, improve customer loyalty and more,” said Akemi Tsunagawa, founder and CEO of Bespoke, in a statement
• Bespoke says its onboarding process should take just 15 minutes.

About The Author

Jennifer Videtta serves as Third Door Media’s Senior Editor, covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.