Quora, Pinterest ads pixel integrations now available in Google Tag Manager

>Quora’s Google Tag Manager integration.

Pinterest and Quora are now approved Google Tag Manager vendors, making it easy for marketers to manage their Pinterest and Quora Pixels via Google’s platform.

Why you should care

The native integrations for Quora and Pinterest makes it much easier to set up those pixels in Google Tag Manager (GTM) to track ad campaign performance from those channels. No more having to create a custom HTML tag in GTM.

Within GTM, you can set up your pixels from channels to track user behaviors such as viewing a piece of content, or adding items to the cart, without having to alter the code base.

Currently, Pinterest and Quora’s Google Tag Manager integrations only support tacking from websites not apps, according to Google’s supported tag manager list.

More on the news

• Both Pinterest and Quora shared quick steps for adding each platform’s tags into your Google Tag Manager account: Pinterest instructions here. Quora instructions here.
• Google Tag Manager currently supports more than 80 websites natively, including LinkedIn, Twitter, Adobe Analytics, Microsoft Ads and more.

About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

Source link