Check out the SEO & SEM sessions coming to SMX East

Serious search marketers like you know that in an ever-changing industry, it’s essential to reevaluate what’s new, what’s changed, and what’s next…What’s the latest with Google and Bing penalties?How important is page speed, really?Should voice search be a priority for your company?Do know how to take advantage of new e-commerce platforms like Amazon Advertising?What about offline conversion tracking?… the list goes on. Get answers to your burning SEO and SEM questions and learn how to navigate the latest changes in search marketing at SMX East, November 13-14 in NYC!Programmed by the editors of Search Engine Land, this year’s conference is an expert-led firehose of content… 90+ sessions covering everything from agency operations (new!) to local search for multi-location brands (also new!), video, content, mobile, and, of course, our bread and butter: Search Engine Optimization and Search Engine Marketing.Here’s a look at the SEO and SEM sessions on tap:SEOBreaking Down The Periodic Table of SEO Factors: 2019 EditionLearning From The Winners of Google Algorithm UpdatesBehind The Scenes With Google Search Console and Bing Webmaster ToolsAdvanced Tactics For A Mobile-First Indexing WorldConversational Search and The Impact Of Voice On SEOJavaScript: The SEO’s Swiss Army KnifeGoogle and Bing Talk Spam and PenaltiesSchema and Structured Data: “Hidden” Gold For SEOsSatisfying The Need For SpeedThe Correct Way To Test Your SEO CampaignsTackling the Challenges Of Enterprise SEOAsk the SEOsSEMBreaking Down The Periodic Table Of SEM Factors: 2019 EditionHow To Properly Set Up Testing For Accounts Of All SizesAwesome Tests, Profitable ResultsMust-Have Reports For SEMsFrom Targeting Practice To Targeting Perfection: Your Key To Better ResultsUnder The Hood With Google Shopping, Amazon and Walmart AdvertisingThe State of Offline Conversion TrackingClarifyingThe Murky Waters Of AttributionConversion Optimization For The Long RunRoundtable: How Automation Really Works and When To Use ItAsk the SEMsAnd don’t miss the SEO and SEM keynotes:Keynote with Rand Fishkin – Google: From Everyone’s Search Engine to Everyone’s Competitor. In years past, Google has been the largest driver of traffic to almost every web-based business in existence. Today, that’s still true, but a strange new trend is rearing its head – Google’s becoming your primary competitor. From travel to sports, reference to news, and answers on every topic, the search giant is working harder than ever to keep searchers on Google rather than sending them to your sites. In this presentation, Rand will show, via clickstream data from 10s of millions of devices, how the landscape of the web is shifting, and how to compete against Google in a game they control.SEM Keynote Conversation with Microsoft Advertising. With 20% market share, Bing offers many ways for advertisers to reach new markets. In this keynote, hosted by Search Engine Land Editor-In-Chief Ginny Marvin, you’ll hear what the Microsoft Advertising team has been working on, what advertising opportunities are being developed for the platform and where Microsoft sees search headed.SEM Keynote Conversation with Google. Google’s Chief Search Evangelist Nic Darveau-Garneau, who works with Google’s most sophisticated advertisers to improve the profitability of their campaigns, will share an insightful keynote conversation with Search Engine Land’s Editor-In-Chief, Ginny Marvin. The two will discuss how the role of the search marketer has changed as a result of machine learning and automation as well as the steps SEM practitioners must take to succeed in this new world.The agenda also features two exclusive new tracks dedicated to agency management and local search for multi-location brands. Take a look at some of the sessions and speakers in store:Agency Operations and ManagementProfitable Pricing Strategies For AgenciesManaging Clients, Managing YourselfHandling Client TransitionsMaking The Pitch: Putting Your Best Foot Forward Without Giving Away The GoodsGetting Your Agency Services Mix RightYou’ll hear from agency experts, like…Rod Richmond (Clean Digital)Julie Friedman Bacchini (Neptune Moon)Jeff Campbell (Resolution)Katy Lucey (Tinuiti)Duane Brown (Take Some Risk)Amy McClain (Clark+Meyler)Justin Freid (CMI/Compas)Local Search for Multi-location BrandsRanking in Google Local and Google MapsGoogle My Business From A to ZManaging Reviews On Multiple Local PlatformsLocal Presence Management for Multi-location BrandsFuture-Now Local Search: Assistants, Voice, Maps and MoreGet ready to learn from multi-location and local search experts, including…Purna Virji (Microsoft)Tanu Javeri (IBM)Greg Gifford (Wikimotive)Cori Graft (Seer Interactive)Dan Leibson (Local SEO Guide)Adam Dorfman (Reputation.com)Monica Ho (SOCi)Ready to register? Choose your ideal pass:All Access: All sessions, keynotes, networking, and amenities. Book now and save $300 off on-site rates!All Access + Workshop Combo (best value!): The complete SMX experience + your choice of immersive, full-day workshop. Book now and save $600 off on-site rates!Expo+: Access to the Expo Hall and select networking events, plus downloadable speaker presentations, WiFi, refreshments, and more. Book now and… it’s free!Register now and I’ll see you in NYC! About The Author Lauren Donovan has worked in online marketing since 2006, specializing in content generation, organic social media, community management, real-time journalism, and holistic social befriending. She currently serves as the Content Marketing Manager at Third Door Media, parent company to Search Engine Land, Marketing Land, MarTech Today, SMX, and The MarTech Conference.


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