Applebee’s Unveils “Date Night Pass” for Valentine’s Day: A Year of Dining Deals

In a timely move for Valentine’s Day, Applebee’s has introduced an enticing offer for couples and friends alike: the “Date Night Pass.” Priced at $200, this exclusive pass offers up to $30 worth of food per week for an entire year, potentially transforming the dining out experience for many.

The “Date Night Pass” sale begins on Monday, January 22, at 12 p.m. EST, but customers will need to act fast as only a limited quantity is available. This innovative pass is valid from February 1, 2024, through January 31, 2025, and can be used once every 24 hours at participating Applebee’s locations nationwide, with the exception of 16 stores.

With an overall value of up to $1,500, the pass provides a $30 discount on food and non-alcoholic beverages, offering a budget-friendly option for regular date nights. Applebee’s initiative comes as a response to the increasing cost of dating in the United States, which has reportedly risen by about 40% over the last decade. The company aims to alleviate the financial strain of planning date nights, making them more accessible and affordable.

Joel Yashinsky, Chief Marketing Officer at Applebee’s, expressed the company’s commitment to fostering connections over meals. “At Applebee’s, there’s always an occasion to celebrate – whether it’s a first date, friend date, or anniversary with your someone special. Now with our Date Night Pass, a select number of guests can enjoy an incredible year-long deal for any and all occasion!” Yashinsky said.

The pass can also be used for online orders, adding convenience for those who prefer dining at home. Customers can redeem their pass online using a promo code found on the back of the pass. However, the code is not applicable for third-party delivery orders.

This unique offering from Applebee’s is not just a marketing strategy for Valentine’s Day, but a thoughtful approach to making dining out more feasible for regular patrons. As the cost of living continues to rise, deals like the “Date Night Pass” could become a significant trend in the restaurant industry, providing customers with more value for their money while encouraging frequent visits.

For those looking to take advantage of this deal, it’s important to mark your calendars and be ready to purchase the pass as soon as it goes on sale. With limited availability, the “Date Night Pass” is expected to be a hot item for couples and friends looking to enjoy a year of discounted dining experiences at one of America’s favorite casual dining chains.