{"id":92,"date":"2019-04-12T21:45:01","date_gmt":"2019-04-12T18:45:01","guid":{"rendered":"https:\/\/super-news.info\/vi\/11-cong-cu-phan-mem-tu-dong-hoa-tiep-thi-tot-nhat-nam-2019\/"},"modified":"2019-04-12T21:45:02","modified_gmt":"2019-04-12T18:45:02","slug":"11-cong-cu-phan-mem-tu-dong-hoa-tiep-thi-tot-nhat-nam-2019","status":"publish","type":"post","link":"https:\/\/super-news.info\/vi\/11-cong-cu-phan-mem-tu-dong-hoa-tiep-thi-tot-nhat-nam-2019\/","title":{"rendered":"11 c\u00f4ng c\u1ee5 ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb t\u1ed1t nh\u1ea5t n\u0103m 2019"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"hs_cos_wrapper_post_body\">\n<p>Ph\u1ea7n l\u1edbn c\u00e1c doanh nghi\u1ec7p \u0111ang s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb hi\u1ec7n nay &#8211; tr\u00ean th\u1ef1c t\u1ebf, c\u00e1c nghi\u00ean c\u1ee9u tr\u00edch d\u1eabn kho\u1ea3ng 51% doanh nghi\u1ec7p hi\u1ec7n \u0111ang s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0 con s\u1ed1 \u0111\u00f3 ti\u1ebfp t\u1ee5c t\u0103ng.<\/p>\n<p><!--more--><\/p>\n<p>Theo b\u00e1o c\u00e1o c\u1ee7a Forrester 2018, 55% nh\u1eefng ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh ti\u1ebfp th\u1ecb c\u00f3 k\u1ebf ho\u1ea1ch t\u0103ng chi ti\u00eau cho c\u00f4ng ngh\u1ec7, v\u1edbi m\u1ed9t ph\u1ea7n n\u0103m s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi mong mu\u1ed1n t\u0103ng 10% ho\u1eb7c h\u01a1n.<\/p>\n<p>T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 l\u00e0 \u0111\u1ec3 n\u00f3i &#8211; n\u1ebfu b\u1ea1n kh\u00f4ng s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb v\u00e0o n\u0103m 2019, b\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n xem x\u00e9t l\u1ea1i.<\/p>\n<p>B\u1ea5t ch\u1ea5p s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng h\u00f3a, \u0111\u00f3 l\u00e0 m\u1ed9t kh\u00f4ng gian ph\u1ee9c t\u1ea1p, c\u00f3 \u0111\u1ea7y \u0111\u1ee7 c\u00e1c gi\u1ea3i ph\u00e1p ph\u1ea7n m\u1ec1m kh\u00e1c nhau v\u1edbi c\u00e1c t\u00ednh n\u0103ng kh\u00e1c nhau v\u00e0 c\u00e1c tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng.<\/p>\n<p>T\u1ea1i \u0111\u00e2y, ch\u00fang t\u00f4i \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t danh s\u00e1ch \u0111\u1ec3 gi\u00fap b\u1ea1n s\u1eafp x\u1ebfp c\u00e1c l\u1ef1a ch\u1ecdn c\u1ee7a m\u00ecnh v\u00e0 c\u1ea3m th\u1ea5y t\u1ef1 tin khi ch\u1ecdn gi\u1ea3i ph\u00e1p ti\u1ebfp th\u1ecb t\u1ed1t nh\u1ea5t cho b\u1ea1n v\u00e0 nh\u00f3m c\u1ee7a b\u1ea1n.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0011eab0-65cc-4bf2-a81f-c40253775c90\"><span class=\"hs-cta-node hs-cta-0011eab0-65cc-4bf2-a81f-c40253775c90\" id=\"hs-cta-0011eab0-65cc-4bf2-a81f-c40253775c90\"><!--(if lte IE 8)>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<!(endif)--><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<div class=\"hsg-featured-snippet\">\n<h2>11 ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb t\u1ed1t nh\u1ea5t n\u0103m 2019<\/h2>\n<ol>\n<li>T\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb HubSpot<\/li>\n<li>Onraport<\/li>\n<li>SendinBlue<\/li>\n<li>ActiveCampaign<\/li>\n<li>Tri\u1ec3n v\u1ecdng<\/li>\n<li>Truy\u1ec1n d\u1ecbch<\/li>\n<li>T\u1ef1 \u0111\u1ed9ng l\u00e1i<\/li>\n<li>Th\u1ecb tr\u01b0\u1eddng<\/li>\n<li>Nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n \u1ee9ng<\/li>\n<li>Nh\u1ecf gi\u1ecdt<\/li>\n<li>Manom<\/li>\n<\/ol>\n<\/div>\n<h3>1. T\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb HubSpot<\/h3>\n<p>Ch\u1ee9c n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb c\u1ee7a HubSpot l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 m\u1ea1nh nh\u1ea5t trong danh s\u00e1ch n\u00e0y v\u1ec1 c\u00e1c t\u00ednh n\u0103ng. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u1ec1 m\u1eb7t t\u00ecnh c\u1ea3m c\u1ee7a kh\u00e1ch h\u00e0ng, chi\u1ebfm ph\u1ea7n tr\u00ean b\u00ean ph\u1ea3i c\u1ee7a g\u00f3c ph\u1ea7n t\u01b0 G2 Crowd:<\/p>\n<div><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1555094700_227_11-cong-cu-phan-mem-tu-dong-hoa-tiep-thi.png\" alt=\"\"\/><\/div>\n<p>T\u1ea5t nhi\u00ean, HubSpot c\u00f3 b\u1ed9 t\u0103ng tr\u01b0\u1edfng \u0111\u1ea7y \u0111\u1ee7 bao g\u1ed3m ph\u1ea7n m\u1ec1m b\u00e1n h\u00e0ng, ph\u1ea7n m\u1ec1m ti\u1ebfp th\u1ecb v\u00e0 ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3, t\u1ea5t c\u1ea3 \u0111\u1ec1u t\u00edch h\u1ee3p t\u1ef1 \u0111\u1ed9ng v\u1edbi CRM mi\u1ec5n ph\u00ed c\u1ee7a HubSpot. Hi\u1ec7u \u1ee9ng k\u1ebft h\u1ee3p c\u1ee7a vi\u1ec7c c\u00f3 t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u v\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u0103ng tr\u01b0\u1edfng c\u1ee7a b\u1ea1n \u1edf m\u1ed9t n\u01a1i c\u00f3 th\u1ec3 gi\u1ea3i ph\u00f3ng h\u00e0ng t\u1ea5n kh\u1ea3 n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a s\u00e1ng t\u1ea1o s\u1ebd kh\u00f3 kh\u0103n ho\u1eb7c kh\u00f4ng th\u1ec3 n\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ri\u00eang bi\u1ec7t.<\/p>\n<p>L\u00e0 m\u1ed9t \u0111\u1ed9c l\u1eadp, ch\u1ee9c n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb c\u1ee7a HubSpot bao g\u1ed3m m\u1ed9t b\u1ea3ng tr\u1ef1c quan d\u1ec5 s\u1eed d\u1ee5ng, n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o c\u00e1c quy tr\u00ecnh c\u00f4ng vi\u1ec7c c\u00f3 \u0111i\u1ec1u ki\u1ec7n \u0111\u01a1n gi\u1ea3n ho\u1eb7c r\u1ea5t tinh vi:<\/p>\n<div><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1555094700_373_11-cong-cu-phan-mem-tu-dong-hoa-tiep-thi.png\" alt=\"\"\/><\/div>\n<p style=\"font-size: 11px;\"><em>Ngu\u1ed3n h\u00ecnh \u1ea3nh<\/em><\/p>\n<p>C\u00f3 th\u1ec3 m\u1ea5t th\u1eddi gian \u0111\u1ec3 l\u00e0m ch\u1ee7 c\u00f4ng c\u1ee5 (b\u1ea1n s\u1ebd m\u1edf r\u1ed9ng nhanh h\u01a1n v\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a H\u1ecdc vi\u1ec7n HubSpot), nh\u01b0ng m\u1ed9t khi b\u1ea1n n\u1eafm \u0111\u01b0\u1ee3c n\u00f3, kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o l\u00e0 v\u00f4 t\u1eadn. B\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp t\u1ef1 \u0111\u1ed9ng tr\u1ea3 l\u1eddi danh s\u00e1ch email \u0111\u01a1n gi\u1ea3n ho\u1eb7c x\u00e2y d\u1ef1ng m\u1ed9t m\u1ea1ng quy t\u1eafc th\u00f4ng minh v\u00e0 ph\u1ee9c t\u1ea1p \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau ng\u01b0\u1eddi d\u00f9ng c\u1ee5 th\u1ec3 v\u1edbi email ch\u00ednh x\u00e1c, tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp, tr\u1ea3i nghi\u1ec7m trang web v\u00e0 h\u01a1n th\u1ebf n\u1eefa.<\/p>\n<p>V\u1ec1 c\u01a1 b\u1ea3n, c\u00f4ng c\u1ee5 quy tr\u00ecnh c\u00f4ng vi\u1ec7c l\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a ngo\u00e0i email, v\u00ec v\u1eady b\u1ea1n c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 c\u1ee7a m\u00ecnh v\u00e0 d\u00e0nh \u00edt th\u1eddi gian h\u01a1n cho c\u00e1c nhi\u1ec7m v\u1ee5 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i.<\/p>\n<h3>2. Onraport<\/h3>\n<p>Ontraport l\u00e0 m\u1ed9t ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng h\u00f3a kinh doanh d\u00e0nh cho doanh nh\u00e2n, soloprene v\u00e0 doanh nghi\u1ec7p nh\u1ecf.<\/p>\n<p>M\u1eb7c d\u00f9 ch\u00fang c\u00f3 ch\u1ee9c n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb v\u00e0 CRM, nh\u01b0ng ch\u00fang c\u0169ng c\u00f3 m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng kh\u00e1c \u0111\u1ec3 \u0111i\u1ec1u h\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t doanh nghi\u1ec7p nh\u1ecf, bao g\u1ed3m nh\u01b0ng kh\u00f4ng gi\u1edbi h\u1ea1n \u1edf:<\/p>\n<ul>\n<li>Th\u01b0 \u0111i\u1ec7n t\u1eed qu\u1ea3ng c\u00e1o<\/li>\n<li>Trang \u0111\u00edch<\/li>\n<li>B\u00e1o c\u00e1o<\/li>\n<li>Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/li>\n<\/ul>\n<p>M\u1ed9t trong nh\u1eefng \u0111i\u1ec1u c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t m\u00e0 Ontraport cung c\u1ea5p l\u00e0 s\u1ef1 t\u1eadp trung c\u1ee7a h\u1ecd v\u00e0o b\u00e1o c\u00e1o v\u00e0 th\u00f4ng tin chi ti\u1ebft. M\u1eb7c d\u00f9 m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ch\u00fat c\u1ee7a h\u1ed9p \u0111en, nh\u01b0ng Ontraport cung c\u1ea5p cho b\u1ea1n c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng v\u1ec1 hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1555094700_267_11-cong-cu-phan-mem-tu-dong-hoa-tiep-thi.png\" alt=\"\u1ea2nh ch\u1ee5p m\u00e0n h\u00ecnh 2019-04-11 l\u00fac 11,58,50 s\u00e1ng\" width=\"2998\" style=\"width: 2998px;\"  \/><span style=\"font-size: 11px;\"><em>Ngu\u1ed3n h\u00ecnh \u1ea3nh<\/em><\/span><\/p>\n<h3>3. SendinBlue<\/h3>\n<p>SendInBlue kh\u1edfi \u0111\u1ea7u l\u00e0 m\u1ed9t c\u00f4ng ty k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0ng cu\u1ed1i c\u00f9ng \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb email kh\u00e1 m\u1ea1nh m\u1ebd, theo th\u1eddi gian, \u0111\u00e3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh m\u1ed9t ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb r\u1ea5t \u0111\u01b0\u1ee3c y\u00eau th\u00edch.<\/p>\n<p>H\u1ecd c\u00f3 m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng n\u00e2ng cao, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u00e1o c\u00e1o v\u00e0 t\u00ednh \u0111i\u1ec3m d\u1eabn \u0111\u1ea7u. Ngo\u00e0i ra, SendinBlue cung c\u1ea5p m\u1ed9t g\u00f3i mi\u1ec5n ph\u00ed kh\u00e1 \u1ea5n t\u01b0\u1ee3ng, bao g\u1ed3m ch\u1ee9c n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb c\u01a1 b\u1ea3n, h\u1ed7 tr\u1ee3 qua \u0111i\u1ec7n tho\u1ea1i v\u00e0 l\u00ean t\u1edbi 300 email m\u1ed7i ng\u00e0y.<\/p>\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch SMS t\u1eeb SendInBlue.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1555094700_555_11-cong-cu-phan-mem-tu-dong-hoa-tiep-thi.png\" alt=\"\u1ea2nh ch\u1ee5p m\u00e0n h\u00ecnh 2019-04-11 l\u00fac 11.55.57 AM\" width=\"2838\" style=\"width: 2838px;\"  \/><span style=\"font-size: 11px;\"><em>Ngu\u1ed3n h\u00ecnh \u1ea3nh<\/em><\/span><\/p>\n<h3>4. ActiveCampaign<\/h3>\n<p>ActiveCampaign l\u00e0 m\u1ed9t ti\u1ebfp th\u1ecb email t\u00edch h\u1ee3p, t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb v\u00e0 CRM d\u00e0nh cho doanh nghi\u1ec7p nh\u1ecf.<\/p>\n<p>\u0110i\u1ec3m m\u1ea1nh nh\u1ea5t c\u1ee7a ActiveCampaign l\u00e0 ch\u1ee9c n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb m\u1ea1nh m\u1ebd v\u00e0 linh ho\u1ea1t c\u1ee7a h\u1ecd. \u0110\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng. Kh\u1ea3 n\u0103ng cung c\u1ea5p c\u1ee7a h\u1ecd c\u0169ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>\u0110\u00e2y c\u00f3 l\u1ebd kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 t\u1ed1t cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u, ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng k\u1ef9 thu\u1eadt th\u1ea5p. Ph\u1ea3i m\u1ea5t th\u00eam m\u1ed9t ch\u00fat th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c \u0111\u1ec3 h\u1ecdc &#8211; nh\u01b0ng khi b\u1ea1n h\u1ecdc n\u1ec1n t\u1ea3ng n\u00e0y, n\u00f3 kh\u00e1 m\u1ea1nh m\u1ebd.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1555094700_440_11-cong-cu-phan-mem-tu-dong-hoa-tiep-thi.png\" alt=\"\u1ea2nh ch\u1ee5p m\u00e0n h\u00ecnh 2019-04-11 l\u00fac 12,18.11\" width=\"3024\" style=\"width: 3024px;\"  \/><em><span style=\"font-size: 11px;\">Ngu\u1ed3n h\u00ecnh \u1ea3nh<\/span><\/em><\/p>\n<h3>5. Xin l\u1ed7i<\/h3>\n<p>Pardot, m\u1ed9t ph\u1ea7n c\u1ee7a \u0111\u1ebf ch\u1ebf SalesForce, l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u00e1m m\u00e2y m\u1ea1nh m\u1ebd, ch\u1ee7 y\u1ebfu ph\u1ee5c v\u1ee5 c\u00e1c kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p c\u00f3 t\u00e0i nguy\u00ean k\u1ef9 thu\u1eadt v\u00e0 th\u1eddi gian \u0111\u1ec3 t\u00ecm hi\u1ec3u n\u1ec1n t\u1ea3ng.<\/p>\n<p>Ch\u00fang c\u00f3 r\u1ea5t nhi\u1ec1u t\u00ednh n\u0103ng m\u1ea1nh m\u1ebd, t\u1eeb t\u00edch h\u1ee3p CRM \u0111\u1ebfn ti\u1ebfp th\u1ecb qua email, nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, ch\u1ea5m \u0111i\u1ec3m ch\u00ednh v\u00e0 ch\u1ee9c n\u0103ng b\u00e1o c\u00e1o ROI c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i t\u1ea5t c\u1ea3 c\u00e1c t\u01b0\u01a1ng t\u00e1c tr\u00ean trang web c\u1ee7a m\u00ecnh v\u00e0 x\u00e2y d\u1ef1ng \u0111i\u1ec3m s\u1ed1 d\u1ef1 \u0111o\u00e1n d\u1ef1a tr\u00ean c\u00e1c th\u00f4ng s\u1ed1 b\u1ea1n \u0111\u1eb7t. T\u1ea5t c\u1ea3 \u0111i\u1ec1u n\u00e0y gi\u00fap c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb v\u00e0 lo\u1ea1i b\u1ecf l\u00e3ng ph\u00ed th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c t\u1eeb \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n<p>\u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd, Pardot l\u00e0 m\u1ed9t doanh nghi\u1ec7p m\u1ea1nh m\u1ebd nh\u01b0ng c\u00f3 th\u1ec3 kh\u00f4ng truy c\u1eadp \u0111\u01b0\u1ee3c ho\u1eb7c gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng cho c\u00e1c doanh nghi\u1ec7p ho\u1eb7c doanh nh\u00e2n nh\u1ecf h\u01a1n.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1555094700_738_11-cong-cu-phan-mem-tu-dong-hoa-tiep-thi.png\" alt=\"\u1ea2nh ch\u1ee5p m\u00e0n h\u00ecnh 2019-04-11 l\u00fac 12.20.44 PM\" width=\"3010\" style=\"width: 3010px;\"  \/><span style=\"font-size: 11px;\"><em>Ngu\u1ed3n h\u00ecnh \u1ea3nh<\/em><\/span><\/p>\n<h3>6. Truy\u1ec1n th\u00f4ng<\/h3>\n<p>InfusionSoft (nay l\u00e0 Keap) \u0111\u00e3 xu\u1ea5t hi\u1ec7n \u0111\u01b0\u1ee3c m\u1ed9t th\u1eddi gian (h\u01a1n 15 n\u0103m, t\u00f4i tin v\u1eady) v\u00e0 \u0111\u00e3 gi\u00fap h\u00e0ng ng\u00e0n nh\u00e0 ti\u1ebfp th\u1ecb ph\u00e2n ph\u1ed1i c\u00e1c m\u1ee5c ti\u00eau, doanh thu v\u00e0 m\u1ee5c ti\u00eau thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n<p>H\u1ecd th\u1ef1c s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh trong \u0111\u00e1m \u0111\u00f4ng doanh nghi\u1ec7p nh\u1ecf v\u00e0 solopreneur, v\u00e0 theo kinh nghi\u1ec7m c\u1ee7a t\u00f4i, t\u00f4i nh\u1eadn th\u1ea5y h\u1ecd c\u00f3 m\u1ed9t c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng kh\u00e1 tinh vi.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp c\u00e1c c\u00e2y quy\u1ebft \u0111\u1ecbnh t\u01b0\u01a1ng \u0111\u1ed1i ph\u1ee9c t\u1ea1p t\u00f9y thu\u1ed9c v\u00e0o lo\u1ea1i nam ch\u00e2m d\u1eabn n\u00e0o \u0111\u00f3 m\u00e0 ai \u0111\u00f3 \u0111\u0103ng k\u00fd, s\u1ed1 l\u01b0\u1ee3ng (v\u00e0) email h\u1ecd m\u1edf v\u00e0 nh\u1ea5p ho\u1eb7c d\u1eef li\u1ec7u thu\u1ed9c t\u00ednh li\u00ean h\u1ec7 kh\u00e1c.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1555094700_530_11-cong-cu-phan-mem-tu-dong-hoa-tiep-thi.png\" alt=\"\u1ea2nh ch\u1ee5p m\u00e0n h\u00ecnh 2019-04-11 l\u00fac 12.11.17 PM\" width=\"3008\" style=\"width: 3008px;\"  \/><span style=\"font-size: 11px;\"><em>Ngu\u1ed3n h\u00ecnh \u1ea3nh<\/em><\/span><\/p>\n<h3>7. T\u1ef1 \u0111\u1ed9ng l\u00e1i<\/h3>\n<p>Autopilot l\u00e0 m\u1ed9t trong nh\u1eefng gi\u1ea3i ph\u00e1p t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb tr\u1ef1c quan h\u1ea5p d\u1eabn nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>H\u1ecd t\u1ea1o ra m\u1ed9t n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb qua email, nh\u1eafn tin v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a, v\u00e0 h\u1ecd t\u1ef1 qu\u1ea3ng c\u00e1o l\u00e0 n\u1ec1n t\u1ea3ng t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb d\u1ec5 s\u1eed d\u1ee5ng nh\u1ea5t. Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, tr\u00ecnh so\u1ea1n th\u1ea3o tr\u1ef1c quan c\u1ee7a h\u1ecd s\u1ea1ch s\u1ebd, d\u1ec5 hi\u1ec3u v\u00e0 th\u00fa v\u1ecb khi s\u1eed d\u1ee5ng.<\/p>\n<p>T\u1ea5t nhi\u00ean, n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ecd th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 nh\u1eafn tin v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau tinh vi h\u01a1n, nh\u01b0ng b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o th\u01b0 tr\u1ea3 l\u1eddi t\u1ef1 \u0111\u1ed9ng \u0111\u01a1n gi\u1ea3n d\u1ef1a tr\u00ean chu\u1ed7i th\u1eddi gian.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1555094700_837_11-cong-cu-phan-mem-tu-dong-hoa-tiep-thi.png\" alt=\"\u1ea2nh ch\u1ee5p m\u00e0n h\u00ecnh 2019-04-11 l\u00fac 12.11.25 PM\" width=\"2988\" style=\"width: 2988px;\"  \/><em><span style=\"font-size: 11px;\">Ngu\u1ed3n h\u00ecnh \u1ea3nh<\/span><\/em><\/p>\n<h3>8. Ch\u1ee3<\/h3>\n<p>Marketo \u0111\u00e3 xu\u1ea5t hi\u1ec7n \u0111\u01b0\u1ee3c m\u1ed9t th\u1eddi gian v\u00e0 g\u1ea7n \u0111\u00e2y \u0111\u00e3 \u0111\u01b0\u1ee3c Adobe mua l\u1ea1i v\u00e0 t\u00edch h\u1ee3p v\u00e0o \u0111\u00e1m m\u00e2y ti\u1ebfp th\u1ecb doanh nghi\u1ec7p c\u1ee7a h\u1ecd.<\/p>\n<p>T\u00edch h\u1ee3p Adobe c\u00f3 ngh\u0129a l\u00e0, n\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng Adobe Analytics \u0111\u1ec3 \u0111o l\u01b0\u1eddng d\u1eef li\u1ec7u v\u00e0 Adobe Target \u0111\u1ec3 th\u1eed nghi\u1ec7m v\u00e0 c\u00e1 nh\u00e2n h\u00f3a, b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t b\u1ed9 t\u1ed1i \u01b0u h\u00f3a v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb doanh nghi\u1ec7p m\u1ea1nh m\u1ebd.<\/p>\n<p>Tuy nhi\u00ean, c\u00f4ng c\u1ee5 n\u00e0y th\u01b0\u1eddng h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p &#8211; \u0111\u00f3 l\u00e0 m\u1ed9t ch\u00fat ngo\u00e0i t\u1ea7m v\u1edbi c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1555094700_472_11-cong-cu-phan-mem-tu-dong-hoa-tiep-thi.png\" alt=\"\u1ea2nh ch\u1ee5p m\u00e0n h\u00ecnh 2019-04-11 l\u00fac 12.11.34 PM\" width=\"3000\" style=\"width: 3000px;\"  \/><span style=\"font-size: 11px;\"><em>Ngu\u1ed3n h\u00ecnh \u1ea3nh<\/em><\/span><\/p>\n<h3>9. GetResponse<\/h3>\n<p>GetResponse l\u00e0 m\u1ed9t ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb c\u00f3 nhi\u1ec1u l\u1edbp v\u00e0 t\u00ednh n\u0103ng kh\u00e1c nhau. H\u1ecd kh\u1edfi \u0111\u1ea7u r\u1ea5t ph\u1ea3i ch\u0103ng, kho\u1ea3ng 10 \u0111\u00f4 la m\u1ed7i th\u00e1ng (bao g\u1ed3m c\u00e1c thi\u1ebft b\u1ecb tr\u1ea3 l\u1eddi t\u1ef1 \u0111\u1ed9ng c\u01a1 b\u1ea3n v\u00e0 k\u00edch th\u01b0\u1edbc danh s\u00e1ch 1.000), nh\u01b0ng c\u00e1c g\u00f3i \u0111\u1eaft h\u01a1n c\u1ee7a h\u1ecd bao g\u1ed3m c\u00e1c t\u00ednh n\u0103ng m\u1ea1nh m\u1ebd nh\u01b0:<\/p>\n<p>GetResponse r\u1ea5t d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 th\u00f4ng th\u01b0\u1eddng b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y k\u1ebft qu\u1ea3 t\u1ed1t t\u1eeb c\u00f4ng c\u1ee5, m\u1eb7c d\u00f9 n\u00f3 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t v\u1edbi c\u00e1c t\u00ednh n\u0103ng \u0111\u01a1n gi\u1ea3n h\u01a1n, nh\u01b0 b\u1ea3n tin email. N\u00f3 c\u00f3 th\u1ec3 tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p h\u01a1n khi l\u00e0m vi\u1ec7c v\u1edbi n\u1ec1n t\u1ea3ng n\u1ebfu b\u1ea1n c\u00f3 k\u1ebf ho\u1ea1ch tri\u1ec3n khai logic \u0111i\u1ec1u ki\u1ec7n ti\u1ebfp th\u1ecb v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb ph\u1ee9c t\u1ea1p.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1555094700_272_11-cong-cu-phan-mem-tu-dong-hoa-tiep-thi.png\" alt=\"\u1ea2nh ch\u1ee5p m\u00e0n h\u00ecnh 2019-04-11 l\u00fac 12.11,38 PM\" width=\"2992\" style=\"width: 2992px;\"  \/><span style=\"font-size: 11px;\"><em>Ngu\u1ed3n h\u00ecnh \u1ea3nh<\/em><\/span><\/p>\n<h3>10. Nh\u1ecf gi\u1ecdt<\/h3>\n<p>Drip l\u00e0 m\u1ed9t trong s\u1ed1 \u00edt c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb trong danh s\u00e1ch n\u00e0y ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. H\u1ecd cung c\u1ea5p m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng &quot;m\u1edf&quot; h\u01a1n, tuy\u00ean b\u1ed1 r\u1eb1ng h\u1ecd ch\u01a1i t\u1ed1t v\u1edbi &quot;g\u1ea7n nh\u01b0 b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u00e0o b\u1ea1n mu\u1ed1n \u0111\u01b0a v\u00e0o chuy\u1ec3n \u0111\u1ed9ng&quot;.<\/p>\n<p>Ngo\u00e0i ra, email l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ebf m\u1ea1nh c\u1ee7a h\u1ecd. M\u1ed9t s\u1ed1 t\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 ti\u1ebfp th\u1ecb qua email bao g\u1ed3m:<\/p>\n<ul>\n<li>Nh\u00e0 x\u00e2y d\u1ef1ng email<\/li>\n<li>Quy tr\u00ecnh t\u1ef1 \u0111\u1ed9ng h\u00f3a<\/li>\n<li>Ti\u1ebfp th\u1ecb \u0111a k\u00eanh<\/li>\n<li>Chi\u1ebfn d\u1ecbch email<\/li>\n<li>Email m\u1ed9t l\u1ea7n<\/li>\n<\/ul>\n<p>H\u1ecd c\u0169ng xu\u1ea5t s\u1eafc trong c\u00e1 nh\u00e2n h\u00f3a v\u00e0 ph\u00e2n t\u00edch. Nh\u00ecn chung, Drip l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1555094700_59_11-cong-cu-phan-mem-tu-dong-hoa-tiep-thi.png\" alt=\"\u1ea2nh ch\u1ee5p m\u00e0n h\u00ecnh 2019-04-11 l\u00fac 12.11.43 PM\" width=\"3020\" style=\"width: 3020px;\"  \/><span style=\"font-size: 11px;\"><em>Ngu\u1ed3n h\u00ecnh \u1ea3nh<\/em><\/span><\/p>\n<h3>11. Manom<\/h3>\n<p>Manom \u200b\u200bl\u00e0 n\u1ec1n t\u1ea3ng t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb ngu\u1ed3n m\u1edf duy nh\u1ea5t trong danh s\u00e1ch n\u00e0y. Tuy nhi\u00ean, \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t ng\u01b0\u1eddi ch\u01a1i t\u01b0\u01a1ng \u0111\u1ed1i m\u1edbi, ch\u1ec9 \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2014. Tuy nhi\u00ean, h\u1ecd \u0111\u00e3 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng v\u00e0 d\u01b0\u1eddng nh\u01b0 \u0111ang b\u1ed1c h\u01a1i v\u1edbi c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 cao.<\/p>\n<p>Hi\u1ec7n t\u1ea1i, h\u01a1n 200.000 t\u1ed5 ch\u1ee9c s\u1eed d\u1ee5ng Manom.<\/p>\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u t\u00f9y ch\u1ecdn cho ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb. \u0110\u00f3 l\u00e0 t\u1ea5t c\u1ea3 v\u1ec1 vi\u1ec7c ch\u1ecdn \u0111\u00fang cho m\u1ee5c \u0111\u00edch kinh doanh, ng\u00e2n s\u00e1ch v\u00e0 chuy\u00ean m\u00f4n k\u1ef9 thu\u1eadt c\u1ee7a b\u1ea1n.<\/p>\n<p>Mu\u1ed1n m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 v\u00f4 c\u00f9ng m\u1ea1nh m\u1ebd v\u00e0 v\u00f4 h\u1ea1n? N\u00f3 c\u00f3 th\u1ec3 k\u1ebft th\u00fac chi ph\u00ed nhi\u1ec1u h\u01a1n, v\u00e0 m\u1ea5t th\u1eddi gian v\u00e0 n\u1ed7 l\u1ef1c \u0111\u1ec3 t\u00ecm hi\u1ec3u. C\u00e1c t\u00f9y ch\u1ecdn r\u1ebb h\u01a1n, b\u1eb1ng c\u00e1ch so s\u00e1nh, c\u00f3 th\u1ec3 c\u00f3 qu\u00e1 gi\u1edbi h\u1ea1n quy m\u00f4. Cu\u1ed1i c\u00f9ng, \u0111\u00f3 l\u00e0 m\u1ed9t s\u1ef1 \u0111\u00e1nh \u0111\u1ed5i.<\/p>\n<p>D\u00f9 cu\u1ed1i c\u00f9ng b\u1ea1n ch\u1ecdn g\u00ec, t\u00f4i s\u1ebd c\u1ea3m th\u1ea5y l\u01a1 l\u00e0 khi \u0111\u1ec1 ngh\u1ecb b\u1ea1n ki\u1ec3m tra HubSpot ho\u1eb7c \u00edt nh\u1ea5t l\u00e0 b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb mi\u1ec5n ph\u00ed c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1555094700_851_11-cong-cu-phan-mem-tu-dong-hoa-tiep-thi.png\" alt=\"\u1ea2nh ch\u1ee5p m\u00e0n h\u00ecnh 2019-04-11 l\u00fac 12.11.52 PM\" width=\"3016\" style=\"width: 3016px;\"  \/><em><span style=\"font-size: 11px;\">Ngu\u1ed3n h\u00ecnh \u1ea3nh<\/span><\/em><\/p>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-58304abb-cfbc-4153-8630-1e41b190ac2f\"><span class=\"hs-cta-node hs-cta-58304abb-cfbc-4153-8630-1e41b190ac2f\" id=\"hs-cta-58304abb-cfbc-4153-8630-1e41b190ac2f\"><!--(if lte IE 8)>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<!(endif)--><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-58304abb-cfbc-4153-8630-1e41b190ac2f\" style=\"border-width:0px;\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1555094701_779_11-cong-cu-phan-mem-tu-dong-hoa-tiep-thi.png\" alt=\"ebook t\u1ef1 \u0111\u1ed9ng ti\u1ebfp th\u1ecb mi\u1ec5n ph\u00ed\"\/><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<\/div>\n<p><script>(function() {\n  var _fbq = window._fbq || (window._fbq = ());\n  if (!_fbq.loaded) {\n    var fbds = document.createElement('script');\n    fbds.async = true;\n    fbds.src = \"http:\/\/connect.facebook.net\/en_US\/fbds.js\";\n    var s = document.getElementsByTagName('script')(0);\n    s.parentNode.insertBefore(fbds, s);\n    _fbq.loaded = true;\n  }\n  _fbq.push(('addPixelId', '770933992942418'));\n})();\nwindow._fbq = window._fbq || ();\nwindow._fbq.push(('track', 'PixelInitialized', {}));\n<\/script><\/pre>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/blog.hubspot.com\/marketing\/marketing-automation-software-tools\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Ph\u1ea7n l\u1edbn c\u00e1c doanh nghi\u1ec7p \u0111ang s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb hi\u1ec7n nay &#8211; tr\u00ean th\u1ef1c t\u1ebf, c\u00e1c nghi\u00ean c\u1ee9u tr\u00edch d\u1eabn kho\u1ea3ng 51% doanh nghi\u1ec7p hi\u1ec7n \u0111ang s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0 con s\u1ed1 \u0111\u00f3 ti\u1ebfp t\u1ee5c t\u0103ng.<\/p>\n","protected":false},"author":2,"featured_media":93,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-92","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-tiep-thi-so"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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