{"id":891,"date":"2019-05-02T14:25:05","date_gmt":"2019-05-02T11:25:05","guid":{"rendered":"https:\/\/super-news.info\/vi\/tai-sao-thuong-hieu-lay-khach-hang-lam-trung-tam-nen-tranh-tiep-thi-len-lut\/"},"modified":"2019-05-02T14:25:06","modified_gmt":"2019-05-02T11:25:06","slug":"tai-sao-thuong-hieu-lay-khach-hang-lam-trung-tam-nen-tranh-tiep-thi-len-lut","status":"publish","type":"post","link":"https:\/\/super-news.info\/vi\/tai-sao-thuong-hieu-lay-khach-hang-lam-trung-tam-nen-tranh-tiep-thi-len-lut\/","title":{"rendered":"T\u1ea1i sao th\u01b0\u01a1ng hi\u1ec7u l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m n\u00ean tr\u00e1nh ti\u1ebfp th\u1ecb l\u00e9n l\u00fat"},"content":{"rendered":"

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N\u1ebfu c\u00f3 m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 b\u1ea5t ng\u1edd c\u00f3 th\u1ec3 g\u1ee3i l\u00ean m\u1ed9t s\u1ed1 k\u00fd \u1ee9c tu\u1ed5i th\u01a1 y\u00eau th\u00edch c\u1ee7a b\u1ea1n, th\u00ec \u0111\u00f3 l\u00e0 m\u1ed9t chi\u1ebfc xe \u0111\u1ea9y. Cho d\u00f9 n\u00f3 nh\u1eafc b\u1ea1n mua s\u1eafm v\u1edbi cha m\u1eb9 t\u1ea1i c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a ho\u1eb7c \u0111i xe xu\u1ed1ng b\u00e3i \u0111\u1eadu xe, gi\u1ecf mua h\u00e0ng c\u00f3 th\u1ec3 g\u00e2y ra m\u1ed9t s\u1ed1 n\u1ed7i nh\u1edb l\u1edbn.<\/p>\n

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Nh\u01b0ng \u0111i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu b\u1ea1n n\u00f3i v\u1edbi b\u1ea1n v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i gi\u1ecf h\u00e0ng v\u00e0 \u0111\u1ebfn l\u01b0\u1ee3t m\u00ecnh, m\u1ed9t s\u1ed1 k\u00fd \u1ee9c c\u1ee7a b\u1ea1n li\u00ean quan \u0111\u1ebfn m\u1eb7t h\u00e0ng si\u00eau th\u1ecb s\u1ebd kh\u00f4ng bao gi\u1edd x\u1ea3y ra n\u1ebfu \u0111\u00f3 l\u00e0 m\u1ed9t cu\u1ed9c ti\u1ebfp th\u1ecb x\u1ea3o quy\u1ec7t?<\/p>\n

V\u00e0o gi\u1eefa nh\u1eefng n\u0103m 1930, Sylvan Goldman, ch\u1ee7 s\u1edf h\u1eefu c\u1ee7a chu\u1ed7i si\u00eau th\u1ecb Humpty Dumpty \u1edf th\u00e0nh ph\u1ed1 Oklahoma, nh\u1eadn th\u1ea5y kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh s\u1ebd ng\u1eebng mua s\u1eafm khi gi\u1ecf c\u1ee7a h\u1ecd qu\u00e1 n\u1eb7ng. \u0110\u1ec3 gi\u1ea3m t\u1ea3i cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, v\u00e0 l\u1ea7n l\u01b0\u1ee3t, t\u0103ng l\u1ee3i nhu\u1eadn cho c\u00f4ng ty c\u1ee7a m\u00ecnh, Goldman \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t th\u1ee3 m\u00e1y \u0111\u1ec3 ph\u00e1t tri\u1ec3n gi\u1ecf h\u00e0ng \u0111\u1ea7u ti\u00ean, v\u00e0 v\u00e0o n\u0103m 1937, \u00f4ng \u0111\u00e3 gi\u1edbi thi\u1ec7u ph\u00e1t minh c\u1ee7a m\u00ecnh cho t\u1ea5t c\u1ea3 c\u00e1c c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

Nh\u01b0ng ban \u0111\u1ea7u, gi\u1ecf h\u00e0ng \u0111\u00e3 l\u00e0m b\u00f9ng n\u1ed5 s\u1ef1 ph\u1ed5 bi\u1ebfn nh\u01b0 Goldman ngh\u0129 n\u00f3 s\u1ebd x\u1ea3y ra. N\u00f3 th\u1ef1c s\u1ef1 \u0111\u00e3 \u0111\u1ea9y l\u00f9i m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng c\u1ee7a Goldman t\u1eeb chu\u1ed7i si\u00eau th\u1ecb c\u1ee7a m\u00ecnh. Theo c\u00e1c kh\u00e1ch h\u00e0ng nam c\u1ee7a anh, \u00fd t\u01b0\u1edfng \u0111\u1ea9y m\u1ed9t chi\u1ebfc xe \u0111\u1ea9y xung quanh \u0111\u00e3 khi\u1ebfn h\u1ecd t\u1eaft v\u00ec h\u1ecd kh\u00f4ng ngh\u0129 r\u1eb1ng n\u00f3 \u0111\u1ee7 nam t\u00ednh. V\u00e0 n\u00f3 \u0111\u00e3 x\u00fac ph\u1ea1m ph\u1ee5 n\u1eef v\u00ec h\u1ecd ngh\u0129 r\u1eb1ng gi\u1ecf h\u00e0ng c\u1ee7a anh ta tr\u00f4ng gi\u1ed1ng nh\u01b0 m\u1ed9t chi\u1ebfc xe \u0111\u1ea9y tr\u1ebb em.<\/p>\n

Tuy nhi\u00ean, thay v\u00ec tr\u1ee5c xu\u1ea5t ph\u00e1t minh c\u1ee7a m\u00ecnh kh\u1ecfi c\u00e1c c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u1ec3 gi\u00e0nh l\u1ea1i nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f3 t\u00ednh c\u1ee7a m\u00ecnh, Goldman b\u1eaft \u0111\u1ea7u ngh\u0129 ra b\u00ean ngo\u00e0i chi\u1ebfc h\u1ed9p (ho\u1eb7c gi\u1ecf h\u00e0ng) v\u00e0 ngh\u0129 ra m\u1ed9t trong nh\u1eefng k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb l\u00e9n l\u00fat nh\u01b0ng th\u00e0nh c\u00f4ng nh\u1ea5t trong l\u1ecbch s\u1eed.<\/p>\n

T\u1ea1i m\u1ed7i c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh, anh ta thu\u00ea nh\u1eefng ng\u01b0\u1eddi m\u1eabu nam v\u00e0 n\u1eef h\u1ea5p d\u1eabn \u0111\u1ec3 \u0111\u1ea9y xe c\u1ee7a m\u00ecnh \u0111i kh\u1eafp n\u01a1i v\u00e0 gi\u1ea3 v\u1edd mua s\u1eafm \u0111\u1ed3 t\u1ea1p h\u00f3a. Khi m\u1ed9t kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 s\u1ebd t\u1eeb ch\u1ed1i m\u1ed9t gi\u1ecf h\u00e0ng g\u1ea7n m\u1ed7i l\u1ed1i v\u00e0o, anh ta \u0111\u00e3 ch\u1ec9 \u0111\u1ea1o m\u1ed9t nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh \u00e1p l\u1ef1c h\u1ecd b\u1eb1ng c\u00e1ch t\u1eadp trung s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0o t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi d\u00e2n m\u00e0 \u0111\u1ea9y xe \u0111\u1ea9y xung quanh v\u00e0 n\u00f3i v\u1edbi h\u1ecd r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi kh\u00e1c s\u1eed d\u1ee5ng m\u1ed9t.<\/p>\n

Ba n\u0103m sau, gi\u1ecf h\u00e0ng \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t si\u00eau th\u1ecb v\u00e0 ch\u1ee7 c\u1eeda h\u00e0ng th\u1eadm ch\u00ed c\u00f2n ph\u1ee5c v\u1ee5 thi\u1ebft k\u1ebf c\u1eeda h\u00e0ng cho h\u1ecd b\u1eb1ng c\u00e1ch m\u1edf r\u1ed9ng l\u1ed1i \u0111i v\u00e0 qu\u1ea7y thanh to\u00e1n. K\u1ec3 t\u1eeb khi Goldman c\u1ea5p ph\u00e9p thi\u1ebft k\u1ebf gi\u1ecf h\u00e0ng c\u1ee7a m\u00ecnh, anh \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t tri\u1ec7u ph\u00fa.<\/p>\n

Kh\u00f4ng c\u1ea7n ph\u1ea3i n\u00f3i, c\u00e2u chuy\u1ec7n v\u1ec1 ngu\u1ed3n g\u1ed1c gi\u1ecf mua h\u00e0ng l\u00e0 c\u1ef1c k\u1ef3 th\u00fa v\u1ecb. Nh\u01b0ng, \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m, coi tr\u1ecdng t\u00ednh x\u00e1c th\u1ef1c v\u00e0 t\u00ednh to\u00e0n v\u1eb9n, th\u00ec n\u00f3 l\u1ea1i gi\u1ed1ng nh\u01b0 m\u1ed9t c\u00e2u chuy\u1ec7n c\u1ea3nh b\u00e1o h\u01a1n l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n truy\u1ec1n c\u1ea3m h\u1ee9ng. B\u1edfi v\u00ec m\u1eb7c d\u00f9 ti\u1ebfp th\u1ecb l\u00e9n l\u00fat c\u00f3 v\u1ebb nh\u01b0 l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt th\u00f4ng minh \u0111\u1ec3 qu\u1ea3ng b\u00e1 m\u1ed9t c\u00e1ch tinh t\u1ebf s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, trung th\u1ef1c v\u00e0 ch\u00ednh h\u00e3ng l\u00e0 c\u00e1ch duy nh\u1ea5t \u0111\u1ec3 chi\u1ebfn th\u1eafng ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi ch\u1ec9 c\u00f3 4% trong s\u1ed1 h\u1ecd tin r\u1eb1ng c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb th\u1ef1c h\u00e0nh li\u00eam ch\u00ednh.<\/p>\n

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Ti\u1ebfp th\u1ecb l\u00e9n l\u00fat l\u00e0 g\u00ec?<\/h2>\n
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Ti\u1ebfp th\u1ecb l\u00e9n l\u00fat l\u00e0 khi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u thu\u00ea c\u00e1c di\u1ec5n vi\u00ean ho\u1eb7c ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng ho\u1eb7c s\u1eed d\u1ee5ng b\u00fat danh \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd m\u00e0 kh\u00f4ng c\u00f3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn ra r\u1eb1ng h\u1ecd \u0111ang \u0111\u01b0\u1ee3c ti\u1ebfp th\u1ecb. M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 ti\u1ebfp th\u1ecb l\u00e9n l\u00fat \u0111ang thu\u00ea c\u00e1c di\u1ec5n vi\u00ean qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch tinh t\u1ebf ra c\u00f4ng ch\u00fang, sockpuppeting, tr\u1ea3 ti\u1ec1n cho nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 \u0111\u0103ng v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 kh\u00f4ng ti\u1ebft l\u1ed9 r\u1eb1ng n\u00f3 th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t qu\u1ea3ng c\u00e1o, t\u1ea1o video lan truy\u1ec1n gi\u1ea3 m\u1ea1o v\u00e0 \u0111\u1eb7t s\u1ea3n ph\u1ea9m trong phim.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

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V\u00ed d\u1ee5 ti\u1ebfp th\u1ecb l\u00e9n l\u00fat (V\u00e0 t\u1ea1i sao h\u1ecd l\u1ea1i x\u1ea5u)<\/h2>\n

1. Sony Ericsson <\/h3>\n