{"id":833,"date":"2019-05-01T04:40:36","date_gmt":"2019-05-01T01:40:36","guid":{"rendered":"https:\/\/super-news.info\/vi\/31-vi-du-keu-goi-hanh-dong-ban-khong-the-giup-nhung-nhap\/"},"modified":"2019-05-01T04:40:37","modified_gmt":"2019-05-01T01:40:37","slug":"31-vi-du-keu-goi-hanh-dong-ban-khong-the-giup-nhung-nhap","status":"publish","type":"post","link":"https:\/\/super-news.info\/vi\/31-vi-du-keu-goi-hanh-dong-ban-khong-the-giup-nhung-nhap\/","title":{"rendered":"31 v\u00ed d\u1ee5 k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng b\u1ea1n kh\u00f4ng th\u1ec3 gi\u00fap nh\u01b0ng nh\u1ea5p"},"content":{"rendered":"

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H\u00e3y suy ngh\u0129 v\u1ec1 t\u1ea5t c\u1ea3 nh\u1eefng l\u1ea7n b\u1ea1n \u0111\u00e3 \u0111\u0103ng k\u00fd cho nh\u1eefng th\u1ee9 trong cu\u1ed9c s\u1ed1ng c\u1ee7a b\u1ea1n. B\u1ea1n \u0111\u00e3 t\u1eebng t\u1ea3i xu\u1ed1ng Evernote ch\u01b0a? Dropbox? Spotify? C\u00f3 l\u1ebd b\u1ea1n th\u1eadm ch\u00ed \u0111\u00e3 tham gia m\u1ed9t l\u1edbp h\u1ecdc v\u1ec1 \u0110\u1ea1i h\u1ed9i \u0111\u1ed3ng.<\/p>\n

M\u1ed7i m\u1ed9t trong nh\u1eefng l\u1ea7n \u0111\u0103ng k\u00fd n\u00e0y c\u00f3 th\u1ec3 l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a m\u1ed9t cu\u1ed9c g\u1ecdi h\u00e0nh \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 (CTA).<\/p>\n

\u0110i\u1ec1u th\u1ef1c s\u1ef1 quan tr\u1ecdng l\u00e0 h\u01b0\u1edbng d\u1eabn kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n th\u00f4ng qua h\u00e0nh tr\u00ecnh mua b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng CTA chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

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\u00dd ngh\u0129a CTA<\/h2>\n
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CTA l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng v\u00e0 \u0111\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a c\u00e2u chuy\u1ec7n, trang web, qu\u1ea3ng c\u00e1o ho\u1eb7c ph\u1ea7n n\u1ed9i dung khuy\u1ebfn kh\u00edch kh\u00e1n gi\u1ea3 l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3. Trong ti\u1ebfp th\u1ecb, CTA gi\u00fap doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi xem, kh\u00e1ch truy c\u1eadp ho\u1eb7c ng\u01b0\u1eddi \u0111\u1ecdc th\u00e0nh ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u cho nh\u00f3m b\u00e1n h\u00e0ng. CTA c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y nhi\u1ec1u h\u00e0nh \u0111\u1ed9ng kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau c\u1ee7a n\u1ed9i dung.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

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H\u00e3y suy ngh\u0129 v\u1ec1 \u0111i\u1ec1u n\u00e0y: N\u1ebfu b\u1ea1n ch\u01b0a \u0111\u01b0\u1ee3c thu h\u00fat b\u1edfi b\u1ea3n sao ho\u1eb7c thi\u1ebft k\u1ebf c\u1ee7a CTA ho\u1eb7c \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn r\u1ea5t h\u00f9ng h\u1ed3n trong qu\u00e1 tr\u00ecnh \u0111\u0103ng k\u00fd c\u1ee7a m\u00ecnh, c\u00f3 l\u1ebd b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng \u00edt \u1ee9ng d\u1ee5ng v\u00e0 trang web h\u01a1n b\u00e2y gi\u1edd.<\/p>\n

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D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i kh\u00e1c nhau h\u00e0nh \u0111\u1ed9ng<\/em> kh\u00e1n gi\u1ea3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0<\/em> quan t\u00e2m:<\/p>\n

\u0110\u0103ng k\u00fd.<\/h3>\n

Trong lo\u1ea1i CTA n\u00e0y, kh\u00e1n gi\u1ea3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c m\u1eddi \u0111\u0103ng k\u00fd d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed, kh\u00f3a h\u1ecdc tr\u1ef1c tuy\u1ebfn, s\u1ef1 ki\u1ec7n trong t\u01b0\u01a1ng lai ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m ph\u1ea7n m\u1ec1m. T\u1ea5t c\u1ea3 ph\u1ee5 thu\u1ed9c v\u00e0o b\u1ed1i c\u1ea3nh CTA tr\u00ean qu\u1ea3ng c\u00e1o ho\u1eb7c trang web.<\/p>\n

Theo d\u00f5i.<\/h3>\n

CTA n\u00e0y kh\u00f4ng cam k\u1ebft m\u1ed9t ng\u01b0\u1eddi mua h\u00e0ng. Thay v\u00e0o \u0111\u00f3, n\u00f3 m\u1eddi h\u1ecd nh\u1eadn th\u00f4ng tin c\u1eadp nh\u1eadt t\u1eeb c\u00f4ng ty. CTA "\u0110\u0103ng k\u00fd" l\u00e0 ph\u1ed5 bi\u1ebfn cho blog c\u1ee7a c\u00f4ng ty, m\u00e0 doanh nghi\u1ec7p mu\u1ed1n ph\u00e1t tri\u1ec3n \u0111\u1ed9c gi\u1ea3.<\/p>\n

Th\u1eed mi\u1ec5n ph\u00ed.<\/h3>\n

G\u1ea7n nh\u01b0 m\u1ecdi trang web c\u1ee7a c\u00f4ng ty \u0111\u1ec1u c\u00f3 \u01b0u \u0111\u00e3i d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed ngay h\u00f4m nay. M\u1ed7i ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd l\u00e0 CTA c\u1ee7a lo\u1ea1i n\u00e0y v\u00e0 h\u1ecd cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh xem n\u00f3 c\u00f3 x\u1ee9ng \u0111\u00e1ng v\u1edbi chi ph\u00ed \u0111\u00f3 kh\u00f4ng.<\/p>\n

B\u1eaft \u0111\u1ea7u.<\/h3>\n

CTA n\u00e0y c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y nhi\u1ec1u h\u00e0nh vi cho m\u1ed9t c\u00f4ng ty, t\u1eeb d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf \u1ea3o.<\/p>\n

T\u00ecm hi\u1ec3u th\u00eam.<\/h3>\n

\u0110\u00f4i khi, t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n l\u00e0 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n th\u00eam m\u1ed9t ch\u00fat th\u00f4ng tin \u0111\u1ec3 h\u1ecd s\u1eb5n s\u00e0ng mua th\u1ee9 g\u00ec \u0111\u00f3. \u0110\u00f3 l\u00e0 nh\u1eefng g\u00ec CTA n\u00e0y d\u00e0nh cho.<\/p>\n

Tham gia v\u1edbi ch\u00fang t\u00f4i.<\/h3>\n

B\u1ea1n c\u00f3 qu\u1ea3n l\u00fd m\u1ed9t c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. L\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa ng\u01b0\u1eddi d\u00f9ng? B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y m\u00ecnh \u0111\u1eb7t "tham gia" CTA \u1edf \u0111\u00e2u \u0111\u00f3 tr\u00ean trang web c\u1ee7a m\u00ecnh.<\/p>\n

T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c m\u1ee5c \u0111\u00edch CTA c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 trong b\u00e0i \u0111\u0103ng tr\u00ean blog n\u00e0y.<\/p>\n

T\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i CTA \u1edf tr\u00ean \u0111\u1ec1u ph\u1ee5c v\u1ee5 m\u1ed9t m\u1ee5c \u0111\u00edch \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh, nh\u01b0ng h\u00e3y nh\u1edb r\u1eb1ng ng\u00f4n ng\u1eef h\u1ecd s\u1eed d\u1ee5ng c\u00f3 th\u1ec3 kh\u00e1c nhau. V\u00e0 ng\u00e0y nay, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u1edf kh\u1eafp m\u1ecdi n\u01a1i \u0111\u00e3 \u0111\u1eb7t m\u1ed9t s\u1ed1 v\u00f2ng quay s\u00e1ng t\u1ea1o v\u00e0o l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng c\u1ee7a h\u1ecd \u0111\u1ec3 t\u1ea1o ra c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 doanh nghi\u1ec7p c\u1ee7a h\u1ecd ph\u1ee5 thu\u1ed9c v\u00e0o.<\/p>\n

\u0110\u1ec3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec hi\u1ec7u qu\u1ea3 v\u00e0 nh\u1eefng g\u00ec kh\u00f4ng, ch\u00fang t\u00f4i \u0111\u00e3 li\u1ec7t k\u00ea ra 31 v\u00ed d\u1ee5 v\u1ec1 CTA ho\u00e0n to\u00e0n g\u00e2y ch\u1ea5n \u0111\u1ed9ng. C\u00e1c v\u00ed d\u1ee5 k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng n\u00e0y \u0111\u01b0\u1ee3c chia th\u00e0nh ba lo\u1ea1i:<\/p>\n

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  • CTA \u0111\u01a1n gi\u1ea3n v\u00e0 hi\u1ec7u qu\u1ea3<\/li>\n
  • CTA v\u1edbi c\u1ee5m t\u1eeb k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng tuy\u1ec7t v\u1eddi<\/li>\n
  • CTA c\u00e2n b\u1eb1ng nhi\u1ec1u n\u00fat tr\u00ean m\u1ed9t trang<\/li>\n<\/ul>\n

    <\/p>\n

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    V\u00ed d\u1ee5 g\u1ecdi h\u00e0nh \u0111\u1ed9ng<\/h2>\n
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    1. Evernote<\/li>\n
    2. Dropbox<\/li>\n
    3. OfficeVibe<\/li>\n
    4. Netflix<\/li>\n
    5. Qu\u1ea3ng tr\u01b0\u1eddng<\/li>\n
    6. Prezi<\/li>\n
    7. G\u00f3i \u0111\u1ea7y \u0111\u1ee7<\/li>\n
    8. Panthera<\/li>\n
    9. EPIC<\/li>\n
    10. C\u00e0 ph\u00ea<\/li>\n
    11. QuickSprout<\/li>\n
    12. Con ng\u1ed7ng x\u00e1m<\/li>\n
    13. Nh\u00e0 tr\u00ean c\u00e2y<\/li>\n
    14. OKCool<\/li>\n
    15. Blogging.org<\/li>\n
    16. Thi\u1ebft k\u1ebf v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/li>\n
    17. Huemor<\/li>\n
    18. Ch\u1ea1y Brooks<\/li>\n
    19. H\u1ea1t Humboldt<\/li>\n
    20. Uber<\/li>\n
    21. Spotify<\/li>\n
    22. X\u1ea5u<\/li>\n
    23. Pinterest<\/li>\n
    24. L\u00e0m t\u1ed1t<\/li>\n
    25. Instagram<\/li>\n
    26. Barkbox<\/li>\n
    27. t.c. d\u01b0\u1ee3c ph\u1ea9m<\/li>\n
    28. \u0110\u1ea1i h\u1ed9i \u0111\u1ed3ng<\/li>\n
    29. t\u1eeb thi\u1ec7n: n\u01b0\u1edbc<\/li>\n
    30. Hipmunk<\/li>\n
    31. MakeMyPersona<\/li>\n<\/ol>\n<\/div><\/div>\n<\/div>\n

      <\/span><\/p>\n

      V\u00ed d\u1ee5 k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng \u0111\u01a1n gi\u1ea3n v\u00e0 hi\u1ec7u qu\u1ea3<\/h2>\n

      1. Evernote<\/h3>\n

      N\u00fat CTA: \u0110\u0103ng k\u00fd<\/h4>\n

      "Nh\u1edb m\u1ecdi th\u1ee9."<\/em> Kh\u00e1ch truy c\u1eadp c\u00f3 th\u1ec3 hi\u1ec3u ngay tin nh\u1eafn \u0111\u00f3 ngay khi h\u1ecd h\u1ea1 c\u00e1nh tr\u00ean trang n\u00e0y. Thi\u1ebft k\u1ebf tr\u00ean trang web c\u1ee7a Evernote gi\u00fap ng\u01b0\u1eddi d\u00f9ng th\u1ea5y \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch nhanh ch\u00f3ng khi s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng v\u00e0 c\u00e1ch \u0111\u0103ng k\u00fd \u0111\u1ec3 s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng n\u00e0y. Th\u00eam v\u00e0o \u0111\u00f3, m\u00e0u xanh l\u1ee5c c\u1ee7a c\u00e1c n\u00fat CTA ch\u00ednh v\u00e0 ph\u1ee5 l\u00e0 c\u00f9ng m\u00e0u xanh l\u00e1 c\u00e2y v\u1edbi ti\u00eau \u0111\u1ec1 v\u00e0 logo Evernote, t\u1ea5t c\u1ea3 \u0111\u1ec1u nh\u1ea3y ra kh\u1ecfi trang.<\/p>\n

      \"N\u00fat<\/p>\n

      2. Dropbox<\/h3>\n

      N\u00fat CTA: \u0110\u0103ng k\u00fd mi\u1ec5n ph\u00ed<\/h4>\n

      Dropbox lu\u00f4n mang thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n v\u1edbi nhi\u1ec1u kh\u00f4ng gian \u00e2m. Ngay c\u1ea3 \u0111\u1ed3 h\u1ecda tr\u00ean trang ch\u1ee7 c\u1ee7a h\u1ecd c\u0169ng tinh t\u1ebf v\u00e0 \u0111\u01a1n gi\u1ea3n.<\/p>\n

      Nh\u1edd thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n v\u00e0 kh\u00f4ng gian \u00e2m, n\u00fat g\u1ecdi h\u00e0nh \u0111\u1ed9ng "\u0110\u0103ng k\u00fd mi\u1ec5n ph\u00ed" m\u00e0u xanh lam n\u1ed5i b\u1eadt so v\u1edbi m\u1ecdi th\u1ee9 kh\u00e1c tr\u00ean trang. V\u00ec CTA v\u00e0 logo Dropbox c\u00f3 c\u00f9ng m\u00e0u, n\u00ean kh\u00e1ch truy c\u1eadp d\u1ec5 d\u00e0ng hi\u1ec3u CTA n\u00e0y l\u00e0 "\u0110\u0103ng k\u00fd Dropbox". \u0110\u00f3 l\u00e0 m\u1ed9t l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng hi\u1ec7u qu\u1ea3.<\/p>\n

      \"N\u00fat<\/p>\n

      3. OfficeVibe<\/h3>\n

      N\u00fat CTA: \u0110\u0103ng k\u00fd<\/h4>\n

      \u0110\u00e2y l\u00e0 m\u1ed9t l\u1eddi g\u1ecdi h\u00e0nh \u0111\u1ed9ng tr\u01b0\u1ee3t v\u00e0o thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a t\u00f4i t\u1eeb OfficeVibe. Trong khi cu\u1ed9n qua m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean blog c\u1ee7a h\u1ecd, m\u1ed9t bi\u1ec3u ng\u1eef tr\u01b0\u1ee3t v\u00e0o t\u1eeb cu\u1ed1i trang v\u1edbi l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 \u0111\u0103ng k\u00fd v\u00e0o blog c\u1ee7a h\u1ecd. Ph\u1ea7n t\u1ed1t nh\u1ea5t? B\u1ea3n sao tr\u00ean slide n\u00f3i v\u1edbi t\u00f4i r\u1eb1ng t\u00f4i s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c l\u1eddi khuy\u00ean v\u1ec1 c\u00e1ch tr\u1edf th\u00e0nh ng\u01b0\u1eddi qu\u1ea3n l\u00fd t\u1ed1t h\u01a1n – v\u00e0 b\u00e0i \u0111\u0103ng xu\u1ea5t hi\u1ec7n tr\u00ean \u0111\u00f3 l\u00e0 b\u00e0i \u0111\u0103ng v\u1ec1 c\u00e1ch tr\u1edf th\u00e0nh ng\u01b0\u1eddi qu\u1ea3n l\u00fd t\u1ed1t h\u01a1n. N\u00f3i c\u00e1ch kh\u00e1c, l\u1eddi \u0111\u1ec1 ngh\u1ecb l\u00e0 \u0111i\u1ec1u m\u00e0 t\u00f4i \u0111\u00e3 quan t\u00e2m.<\/p>\n

      <img class = "b\u00f3ng alignCenter" src = "https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/office-vibe-pop-up-CTA.png?ference=669&height=112&name=office-vibe-pop -up-CTA.png” title=”v\u0103n ph\u00f2ng-rung c\u1ea3m-pop-up-CTA.png” width=”669″ height=”112″ alt=”N\u00fat g\u1ecdi h\u00e0nh \u0111\u1ed9ng v\u00ed d\u1ee5 c\u1ee7a OfficeVibe "srcset =" https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/office-vibe-pop-up-CTA.png?ference=335&height=56&name=office-vibe-pop -up-CTA.png 335w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/office-vibe-pop-up-CTA.png?ference=669&height=112&name=office-vibe-pop-up- CTA.png 669w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/office-vibe-pop-up-CTA.png?ference=1004&height=168&name=office-vibe-pop-up-CTA.png 1004w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/office-vibe-pop-up-CTA.png?ference=1338&height=224&name=office-vibe-pop-up-CTA.png 1338w, https : \/\/blog.hubspot.com\/hs-fs\/hubfs\/office-vibe-pop-up-CTA.png? width = 1673 & height = 280 & name = office-vibe-pop-up-CTA.png 1673w, https: \/\/ blog.hubspot.com\/hs-fs\/hubfs\/office-vibe-pop-up-CTA.png?ference=2007&height=336&name=office-vibe-pop-up-CTA.png 2007w "size =" (chi\u1ec1u r\u1ed9ng t\u1ed1i \u0111a : 669px) 100vw, 669px”\/><\/p>\n

      Th\u00eam v\u00e0o \u0111\u00f3, t\u00f4i th\u00edch c\u00e1ch CTA tr\u01b0\u1ee3t kh\u00f4ng ph\u00f4 tr\u01b0\u01a1ng – tr\u00e1i ng\u01b0\u1ee3c v\u1edbi nh\u1eefng g\u00ec \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a t\u00f4i Rachel Sprung g\u1ecdi l\u00e0 "stop-every-every-and-click-here-pop-up-CTA". T\u00f4i th\u1ea5y c\u00e1c CTA n\u00e0y cung c\u1ea5p tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng y\u00eau h\u01a1n v\u00ec ch\u00fang cung c\u1ea5p nhi\u1ec1u th\u00f4ng tin h\u01a1n trong khi v\u1eabn cho ph\u00e9p t\u00f4i ti\u1ebfp t\u1ee5c \u0111\u1ecdc b\u00e0i \u0111\u0103ng tr\u00ean blog.<\/p>\n

      4. Netflix<\/h3>\n

      N\u00fat CTA: Tham gia mi\u1ec5n ph\u00ed trong m\u1ed9t th\u00e1ng<\/h4>\n

      M\u1ed9t ng\u01b0\u1eddi d\u00f9ng s\u1ee3 h\u00e3i l\u1edbn tr\u01b0\u1edbc khi cam k\u1ebft \u0111\u0103ng k\u00fd m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3? R\u1eb1ng s\u1ebd h\u1ee7y \u0111\u0103ng k\u00fd c\u1ee7a h\u1ecd n\u1ebfu h\u1ecd kh\u00f4ng th\u00edch n\u00f3. Netflix \u0111\u00e3 lo\u1ea1i b\u1ecf n\u1ed7i s\u1ee3 h\u00e3i v\u1edbi b\u1ea3n sao "H\u1ee7y b\u1ecf b\u1ea5t c\u1ee9 l\u00fac n\u00e0o" ngay tr\u00ean CTA "Tham gia mi\u1ec5n ph\u00ed trong m\u1ed9t th\u00e1ng". T\u00f4i m\u1ea1o hi\u1ec3m \u0111o\u00e1n r\u1eb1ng s\u1ef1 y\u00ean t\u00e2m m\u1ed9t m\u00ecnh \u0111\u00e3 th\u00fac \u0111\u1ea9y \u0111\u0103ng k\u00fd. Ngo\u00e0i ra, b\u1ea1n s\u1ebd nh\u1eadn th\u1ea5y m\u1ed9t l\u1ea7n n\u1eefa r\u1eb1ng m\u00e0u \u0111\u1ecf c\u1ee7a CTA ch\u00ednh v\u00e0 ph\u1ee5 \u1edf \u0111\u00e2y kh\u1edbp v\u1edbi m\u00e0u logo c\u1ee7a Netflix.<\/p>\n

      \"N\u00fat<\/p>\n

      5. Qu\u1ea3ng tr\u01b0\u1eddng<\/h3>\n

      N\u00fat CTA: B\u1eaft \u0111\u1ea7u<\/h4>\n

      \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf CTA hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n xem x\u00e9t nhi\u1ec1u h\u01a1n l\u00e0 ch\u00ednh n\u00fat. N\u00f3 c\u0169ng c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ec3 xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 m\u00e0u n\u1ec1n, h\u00ecnh \u1ea3nh xung quanh v\u00e0 v\u0103n b\u1ea3n xung quanh.<\/p>\n

      L\u01b0u t\u00e2m \u0111\u1ebfn c\u00e1c th\u00e0nh ph\u1ea7n thi\u1ebft k\u1ebf b\u1ed5 sung n\u00e0y, m\u1ecdi ng\u01b0\u1eddi t\u1ea1i Square \u0111\u00e3 s\u1eed d\u1ee5ng m\u1ed9t h\u00ecnh \u1ea3nh duy nh\u1ea5t \u0111\u1ec3 th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u01a1n gi\u1ea3n khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd, trong \u0111\u00f3 CTA "B\u1eaft \u0111\u1ea7u" l\u01a1 l\u1eedng \u0111ang ch\u1edd nh\u1ea5p chu\u1ed9t c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n nh\u00ecn k\u1ef9, m\u00e0u c\u1ee7a th\u1ebb t\u00edn d\u1ee5ng trong h\u00ecnh \u1ea3nh v\u00e0 m\u00e0u c\u1ee7a n\u00fat CTA kh\u1edbp v\u1edbi nhau, gi\u00fap ng\u01b0\u1eddi xem k\u1ebft n\u1ed1i c\u00e1c d\u1ea5u ch\u1ea5m c\u1ee7a nh\u1eefng g\u00ec mong \u0111\u1ee3i n\u1ebfu \/ khi h\u1ecd nh\u1ea5p v\u00e0o.<\/p>\n

      \"V\u00ed<\/p>\n

      6. Prezi<\/h3>\n

      N\u00fat CTA: H\u00e3y th\u1eed Prezi<\/h4>\n

      Nh\u1eefng ng\u01b0\u1eddi \u1edf Prezi c\u0169ng tham gia v\u00e0o thi\u1ebft k\u1ebf t\u1ed1i gi\u1ea3n tr\u00ean trang web c\u1ee7a h\u1ecd. Kh\u00e1c v\u1edbi kh\u1ee7ng long xanh v\u00e0 c\u00e0 ph\u00ea n\u00e2u s\u1eabm, m\u00e0u duy nh\u1ea5t kh\u00e1c \u0111i k\u00e8m v\u1edbi thi\u1ebft k\u1ebf ch\u1ee7 y\u1ebfu l\u00e0 \u0111en tr\u1eafng l\u00e0 m\u00e0u xanh s\u00e1ng – c\u00f9ng m\u00e0u xanh t\u1eeb logo ch\u00ednh c\u1ee7a ch\u00fang. M\u00e0u xanh s\u00e1ng \u0111\u00f3 \u0111\u01b0\u1ee3c \u0111\u1eb7t m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c tr\u00ean trang ch\u1ee7: CTA "H\u00e3y th\u1eed Prezi" ch\u00ednh v\u00e0 CTA "B\u1eaft \u0111\u1ea7u" th\u1ee9 c\u1ea5p, c\u1ea3 hai \u0111\u1ec1u \u0111\u01b0a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn c\u00f9ng m\u1ed9t trang \u0111\u1ecbnh gi\u00e1.<\/p>\n

      \"V\u00ed<\/p>\n

      7. G\u00f3i \u0111\u1ea7y \u0111\u1ee7<\/h3>\n

      N\u00fat CTA: C\u00f4ng vi\u1ec7c c\u1ee7a ch\u00fang t\u00f4i<\/h4>\n

      Full Bundle l\u00e0 m\u1ed9t c\u00f4ng ty kh\u00e1c s\u1eed d\u1ee5ng kh\u00f4ng gian \u00e2m \u0111\u1ec3 t\u1ea1o ra CTA ch\u00ednh c\u1ee7a h\u1ecd. L\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng "C\u00f4ng vi\u1ec7c c\u1ee7a ch\u00fang t\u00f4i" m\u00e0u tr\u1eafng n\u1ed5i b\u1eadt tr\u00ean n\u1ec1n x\u00e1m \u0111en c\u1ee7a n\u1ec1n. S\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a h\u1ecd v\u1ec1 CTA l\u00e0 chi\u1ebfn l\u01b0\u1ee3c, qu\u00e1. Cho r\u1eb1ng h\u1ecd ch\u1ee7 y\u1ebfu t\u1ed3n t\u1ea1i \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi h\u1ecd l\u00e0 gi\u1edbi thi\u1ec7u c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd – v\u00e0 \u0111\u00f3 l\u00e0 \u0111i\u1ec1u m\u00e0 h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi s\u1ebd truy c\u1eadp trang web c\u1ee7a h\u1ecd.<\/p>\n

      \"N\u00fat<\/p>\n

      8. Panthera<\/h3>\n

      N\u00fat CTA: Tham gia<\/h4>\n

      Nh\u1eefng ng\u01b0\u1eddi \u1edf Panthera \u0111ang t\u00ecm ki\u1ebfm nh\u1eefng ng\u01b0\u1eddi d\u00f9ng th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn m\u00e8o hoang tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi v\u00e0 mu\u1ed1n tham gia v\u00e0o m\u1ed9t nh\u00f3m ng\u01b0\u1eddi c\u00f3 c\u00f9ng c\u1ea3m gi\u00e1c. \u0110\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau nh\u1eefng ng\u01b0\u1eddi \u0111\u00f3 n\u00f3i ri\u00eang, ch\u00fang t\u00f4i th\u00edch c\u00e1ch h\u1ecd s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef s\u1ebd n\u00f3i chuy\u1ec7n v\u1edbi nh\u1eefng ng\u01b0\u1eddi y\u00eau m\u00e8o l\u1edbn: "Tham gia ni\u1ec1m t\u1ef1 h\u00e0o ng\u00e0y h\u00f4m nay". B\u1ea3n th\u00e2n trang n\u00e0y r\u1ea5t \u0111\u01a1n gi\u1ea3n: m\u1ed9t h\u00ecnh th\u1ee9c tr\u00ean trang c\u00f3 hai, c\u00e1c tr\u01b0\u1eddng \u0111\u01a1n gi\u1ea3n v\u00e0 m\u1ed9t n\u00fat y\u00eau c\u1ea7u m\u1ecdi ng\u01b0\u1eddi (m\u1ed9t l\u1ea7n n\u1eefa) "Tham gia".<\/p>\n

      <img class = "b\u00f3ng alignCenter" src = "https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/panthera-cta.png?ference=669&height=472&name=panthera-cta.png” title=”panthera-cta.png” width=”669″ height=”472″ alt=”N\u00fat g\u1ecdi h\u00e0nh \u0111\u1ed9ng m\u1eabu c\u1ee7a Panthera "srcset =" https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/panthera-cta.png?ference=335&height=236&name=panthera-cta.png 335w, https: \/\/ blog.hubspot.com\/hs-fs\/hubfs\/panthera-cta.png?ference=669&height=472&name=panthera-cta.png 669w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/panthera-cta .png? width = 1004 & height = 708 & name = panthera-cta.png 1004w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/panthera-cta.png?ference=1338&height=944&name=panthera , https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/panthera-cta.png? hubfs \/ panthera-cta.png? width = 2007 & height = 1416 & name = panthera-cta.png 2007w "size =" (max-width: 669px) 100vw, 669px”\/><\/p>\n

      CTA v\u1edbi c\u1ee5m t\u1eeb g\u1ecdi h\u00e0nh \u0111\u1ed9ng s\u00e1ng t\u1ea1o<\/h2>\n

      9. EPIC<\/h3>\n

      C\u1ee5m t\u1eeb CTA: 'H\u00e3y c\u00f9ng nhau b\u1eaft \u0111\u1ea7u m\u1ed9t d\u1ef1 \u00e1n m\u1edbi'<\/h4>\n

      Nh\u1eefng ng\u01b0\u1eddi \u1edf c\u01a1 quan EPIC s\u1eed d\u1ee5ng trang ch\u1ee7 c\u1ee7a h\u1ecd ch\u1ee7 y\u1ebfu \u0111\u1ec3 gi\u1edbi thi\u1ec7u c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd. Khi b\u1ea1n \u0111\u1ebfn trang, b\u1ea1n \u0111\u01b0\u1ee3c ch\u00e0o \u0111\u00f3n v\u1edbi c\u00e1c video ho\u1ea1t h\u00ecnh hi\u1ec3n th\u1ecb m\u1ed9t s\u1ed1 c\u00f4ng vi\u1ec7c h\u1ecd \u0111\u00e3 th\u1ef1c hi\u1ec7n cho kh\u00e1ch h\u00e0ng, xoay tr\u00ean b\u0103ng chuy\u1ec1n. M\u1eb7c d\u00f9 c\u00f3 nhi\u1ec1u n\u01a1i kh\u00e1c ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 nh\u1ea5p v\u00e0o trang web c\u1ee7a h\u1ecd – bao g\u1ed3m c\u1ea3 trang web c\u1ee7a kh\u00e1ch h\u00e0ng – l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng ch\u00ednh n\u1ed5i b\u1eadt v\u00e0 lu\u00f4n t\u01b0\u01a1ng ph\u1ea3n v\u1edbi video \u0111ang ph\u00e1t \u1edf ch\u1ebf \u0111\u1ed9 n\u1ec1n.<\/p>\n

      T\u00f4i th\u00edch r\u1eb1ng n\u00f3 c\u00f3 ng\u00f4n ng\u1eef th\u00e2n thi\u1ec7n, to\u00e0n di\u1ec7n – "H\u00e3y c\u00f9ng nhau b\u1eaft \u0111\u1ea7u m\u1ed9t d\u1ef1 \u00e1n m\u1edbi" – \u0111i\u1ec1u n\u00e0y \u0111\u01b0a ra g\u1ee3i \u00fd cho ng\u01b0\u1eddi d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t \u0111\u1ed1i t\u00e1c s\u00e1ng t\u1ea1o m\u00e0 h\u1ecd l\u00e0 m\u1ed9t nh\u00f3m \u0111\u1eb7c bi\u1ec7t tuy\u1ec7t v\u1eddi \u0111\u1ec3 l\u00e0m vi\u1ec7c.<\/p>\n

      \"V\u00ed<\/p>\n

      10. C\u00e0 ph\u00ea<\/h3>\n

      C\u1ee5m t\u1eeb CTA: 'G\u1eedi cho t\u00f4i s\u1ea3n ph\u1ea9m \u0111\u1eb7c bi\u1ec7t ngay b\u00e2y gi\u1edd!'<\/h4>\n

      To\u00e0n b\u1ed9 quan \u0111i\u1ec3m c\u1ee7a k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng l\u00e0 h\u01b0\u1edbng kh\u00e1ch truy c\u1eadp trang web c\u1ee7a b\u1ea1n \u0111\u1ebfn m\u1ed9t h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n – v\u00e0 c\u00e1c CTA t\u1ed1t nh\u1ea5t l\u00e0m nh\u01b0 v\u1eady theo c\u00e1ch h\u1eefu \u00edch cho kh\u00e1ch truy c\u1eadp c\u1ee7a h\u1ecd. Nh\u1eefng ng\u01b0\u1eddi \u1edf c\u00f4ng ty c\u00e0 ph\u00ea Aquaspresso th\u1ef1c s\u1ef1 \u0111\u00f3ng \u0111inh s\u1ef1 c\u00e2n b\u1eb1ng \u1edf \u0111\u00e2y v\u1edbi CTA b\u1eadt l\u00ean tr\u00ean trang blog ch\u00ednh c\u1ee7a h\u1ecd.<\/p>\n

      \u1ede \u0111\u00e2y, qu\u00e1 tr\u00ecnh h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n l\u00e0 \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc blog c\u1ee7a h\u1ecd ki\u1ec3m tra xem h\u1ecd th\u1ef1c s\u1ef1 \u0111ang b\u00e1n g\u00ec (v\u00e0 hy v\u1ecdng s\u1ebd mua t\u1eeb h\u1ecd). C\u00f3 nhi\u1ec1u c\u00e1ch h\u1ecd c\u00f3 th\u1ec3 \u0111\u00e3 l\u00e0m \u0111i\u1ec1u n\u00e0y, bao g\u1ed3m \u0111\u01b0a ra CTA k\u00eau g\u1ecdi m\u1ecdi ng\u01b0\u1eddi "Ki\u1ec3m tra c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a ch\u00fang t\u00f4i!" ho\u1eb7c m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 r\u1ea5t tr\u1ef1c ti\u1ebfp. Nh\u01b0ng ch\u00fang t\u00f4i th\u00edch nh\u1eefng g\u00ec h\u1ecd \u0111\u00e3 l\u00e0m thay v\u00e0o \u0111\u00f3: CTA c\u1ee7a h\u1ecd cung c\u1ea5p cho ng\u01b0\u1eddi \u0111\u1ecdc blog m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 h\u1eefu \u00edch v\u00e0 tinh t\u1ebf h\u01a1n nhi\u1ec1u – m\u1ed9t l\u1eddi \u0111\u1ec1 ngh\u1ecb cho "\u0111\u1eb7c bi\u1ec7t ng\u00e0y nay" \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y \u0111\u1ecba ch\u1ec9 email c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n

      Th\u00eam v\u00e0o \u0111\u00f3, nh\u1eefng \u0111i\u1ec1u \u0111\u1eb7c bi\u1ec7t ch\u1ec9 d\u00e0nh cho ng\u00e0y h\u00f4m nay l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 m\u1ed9t chi\u1ebfn thu\u1eadt t\u00e2m l\u00fd g\u1ecdi l\u00e0 s\u1ef1 khan hi\u1ebfm, khi\u1ebfn ch\u00fang ta g\u00e1n th\u00eam gi\u00e1 tr\u1ecb cho nh\u1eefng th\u1ee9 m\u00e0 ch\u00fang ta cho l\u00e0 khan hi\u1ebfm. N\u1ed7i s\u1ee3 r\u1eb1ng nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1eb7c bi\u1ec7t ng\u00e0y nay t\u1ed1t h\u01a1n ng\u00e0y mai c\u00f3 th\u1ec3 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n \u0111i\u1ec1n v\u00e0o v\u00e0 y\u00eau c\u1ea7u cung c\u1ea5p c\u1ee7a h\u1ecd trong khi h\u1ecd c\u00f3 th\u1ec3.<\/p>\n

      \"N\u00fat<\/p>\n

      (K\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng \u1edf tr\u00ean \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ea1o b\u1eb1ng c\u00f4ng c\u1ee5 chuy\u1ec3n \u0111\u1ed5i mi\u1ec5n ph\u00ed c\u1ee7a HubSpot, Leadin. Nh\u1ea5p v\u00e0o \u0111\u00e2y \u0111\u1ec3 t\u00ecm hi\u1ec3u c\u00e1ch d\u1ec5 d\u00e0ng t\u1ea1o CTA nh\u01b0 th\u1ebf n\u00e0y b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng Leadin.)<\/p>\n

      11. QuickSprout<\/h3>\n

      C\u1ee5m t\u1eeb CTA: 'B\u1ea1n \u0111ang l\u00e0m SEO sai? Nh\u1eadp URL c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u00ecm hi\u1ec3u '<\/h4>\n

      Kh\u00f4ng ai mu\u1ed1n sai. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng nh\u01b0 CTA slide c\u1ee7a QuickSprout tr\u00ean blog c\u1ee7a h\u1ecd r\u1ea5t \u0111\u00e1ng \u0111\u1ec3 nh\u1ea5p. N\u00f3 h\u1ecfi ng\u01b0\u1eddi \u0111\u1ecdc, "B\u1ea1n \u0111ang l\u00e0m SEO sai?" V\u00e2ng, t\u00f4i ph\u1ea3i kh\u00f4ng? T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec t\u00f4i ph\u1ea3i l\u00e0m l\u00e0 nh\u1eadp URL c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u00ecm hi\u1ec3u – c\u00f3 v\u1ebb \u0111\u1ee7 d\u1ec5 d\u00e0ng. Ng\u00f4n ng\u1eef nh\u01b0 th\u1ebf th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 l\u00f4i k\u00e9o kh\u00e1ch truy c\u1eadp nh\u1ea5p qua.<\/p>\n

      Th\u00eam v\u00e0o \u0111\u00f3, c\u00f3 slide CTA trong b\u00e0i \u0111\u0103ng gi\u1eefa blog l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt tuy\u1ec7t v\u1eddi \u0111\u1ec3 thu h\u00fat \u0111\u1ed9c gi\u1ea3 tr\u01b0\u1edbc khi h\u1ecd tho\u00e1t ra kh\u1ecfi trang. Theo truy\u1ec1n th\u1ed1ng, nhi\u1ec1u blog c\u00f3 CTA \u1edf cu\u1ed1i m\u1ed7i b\u00e0i \u0111\u0103ng tr\u00ean blog, nh\u01b0ng nghi\u00ean c\u1ee9u cho th\u1ea5y h\u1ea7u h\u1ebft ng\u01b0\u1eddi \u0111\u1ecdc ch\u1ec9 nh\u1eadn \u0111\u01b0\u1ee3c 60% th\u00f4ng qua m\u1ed9t b\u00e0i vi\u1ebft. (B\u1ea5m v\u00e0o \u0111\u00e2y \u0111\u1ec3 t\u00ecm hi\u1ec3u c\u00e1ch th\u00eam CTA tr\u01b0\u1ee3t v\u00e0o b\u00e0i \u0111\u0103ng tr\u00ean blog c\u1ee7a b\u1ea1n.)<\/p>\n

      \"N\u00fat<\/p>\n

      12. Ng\u1ed7ng x\u00e1m<\/h3>\n

      C\u1ee5m t\u1eeb CTA: 'Kh\u00e1m ph\u00e1 m\u1ed9t lo\u1ea1i cocktail ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a b\u1ea1n'<\/h4>\n

      \u0110\u00e2y l\u00e0 m\u1ed9t l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng th\u00fa v\u1ecb, \u0111\u1ed9c \u0111\u00e1o c\u00f3 th\u1ec3 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi nh\u1ea5p chu\u1ed9t. Trong khi kh\u00e1ch truy c\u1eadp trang web c\u00f3 th\u1ec3 mong \u0111\u1ee3i \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn c\u00e1c trang s\u1ea3n ph\u1ea9m ho\u1eb7c th\u00f4ng c\u00e1o b\u00e1o ch\u00ed t\u1eeb trang ch\u1ee7, th\u00ec CTA \u0111\u1ec3 "Kh\u00e1m ph\u00e1 m\u1ed9t ly cocktail ph\u00f9 h\u1ee3p v\u1edbi v\u1ecb gi\u00e1c c\u1ee7a b\u1ea1n" l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi \u0111\u00e1ng ng\u1ea1c nhi\u00ean. M\u1ecdi ng\u01b0\u1eddi th\u00edch c\u00e1 nh\u00e2n h\u00f3a, v\u00e0 lo\u1ea1i CTA n\u00e0y c\u1ea3m th\u1ea5y gi\u1ed1ng nh\u01b0 m\u1ed9t tr\u00f2 ch\u01a1i h\u1ea5p d\u1eabn. Bi\u1ec3u t\u01b0\u1ee3ng n\u00fat ph\u00e1t b\u00ean c\u1ea1nh b\u1ea3n sao \u0111\u01b0a ra g\u1ee3i \u00fd r\u1eb1ng kh\u00e1ch truy c\u1eadp s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a \u0111\u1ebfn video \u0111\u1ec3 h\u1ecd c\u00f3 \u00fd t\u01b0\u1edfng t\u1ed1t h\u01a1n v\u1ec1 nh\u1eefng g\u00ec mong \u0111\u1ee3i khi h\u1ecd nh\u1ea5p v\u00e0o.<\/p>\n

      \"N\u00fat<\/p>\n

      13. Nh\u00e0 tr\u00ean c\u00e2y<\/h3>\n

      C\u1ee5m t\u1eeb CTA: 'Y\u00eau c\u1ea7u b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u1ee7a b\u1ea1n'<\/h4>\n

      R\u1ea5t nhi\u1ec1u trang web c\u1ee7a c\u00f4ng ty tr\u00ean m\u1ea1ng cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng c\u01a1 h\u1ed9i \u0111\u1ec3 b\u1eaft \u0111\u1ea7u d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed. Nh\u01b0ng CTA tr\u00ean trang web c\u1ee7a Treehouse kh\u00f4ng ch\u1ec9 n\u00f3i "B\u1eaft \u0111\u1ea7u d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed"; n\u00f3 n\u00f3i "Y\u00eau c\u1ea7u b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u1ee7a b\u1ea1n."<\/p>\n

      S\u1ef1 kh\u00e1c bi\u1ec7t trong c\u00e1ch di\u1ec5n \u0111\u1ea1t c\u00f3 v\u1ebb tinh t\u1ebf, nh\u01b0ng h\u00e3y suy ngh\u0129 v\u1ec1 vi\u1ec7c "Y\u00eau c\u1ea7u c\u00e1 nh\u00e2n" h\u01a1n bao nhi\u00eau C\u1ee7a b\u1ea1n<\/em> B\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed "l\u00e0. Ngo\u00e0i ra, t\u1eeb" y\u00eau c\u1ea7u "cho th\u1ea5y n\u00f3 c\u00f3 th\u1ec3 kh\u00f4ng t\u1ed3n t\u1ea1i l\u00e2u, mang l\u1ea1i cho ng\u01b0\u1eddi d\u00f9ng c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed \u0111\u00f3 trong khi h\u1ecd c\u00f3 th\u1ec3.<\/p>\n

      \"N\u00fat<\/p>\n

      14. OKCool<\/h3>\n

      C\u1ee5m t\u1eeb CTA: 'Ti\u1ebfp t\u1ee5c'<\/h4>\n

      CTA c\u1ee7a OKCool c\u00f3 v\u1ebb kh\u00f4ng \u1ea5n t\u01b0\u1ee3ng ngay t\u1eeb c\u00e1i nh\u00ecn \u0111\u1ea7u ti\u00ean, nh\u01b0ng s\u1ef1 s\u00e1ng ch\u00f3i c\u1ee7a n\u00f3 n\u1eb1m \u1edf nh\u1eefng chi ti\u1ebft nh\u1ecf.<\/p>\n

      N\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng, c\u00f3 m\u00e0u xanh l\u00e1 c\u00e2y t\u01b0\u01a1i s\u00e1ng v\u00e0 n\u1ed5i b\u1eadt tr\u00ean n\u1ec1n m\u00e0u xanh \u0111\u1eadm, n\u00f3i: "Ti\u1ebfp t\u1ee5c." S\u1ef1 \u0111\u01a1n gi\u1ea3n c\u1ee7a thu\u1eadt ng\u1eef n\u00e0y mang l\u1ea1i hy v\u1ecdng r\u1eb1ng qu\u00e1 tr\u00ecnh \u0111\u0103ng k\u00fd l\u00e0 ng\u1eafn v\u00e0 ng\u1eabu nhi\u00ean. \u0110\u1ed1i v\u1edbi t\u00f4i, CTA n\u00e0y c\u00f3 c\u1ea3m gi\u00e1c gi\u1ed1ng nh\u01b0 t\u00f4i \u0111ang ch\u01a1i m\u1ed9t tr\u00f2 ch\u01a1i vui nh\u1ed9n h\u01a1n l\u00e0 \u0111i\u1ec1n v\u00e0o m\u1ed9t h\u00ecnh th\u1ee9c nh\u00e0m ch\u00e1n ho\u1eb7c cam k\u1ebft \u0111i\u1ec1u g\u00ec \u0111\u00f3 c\u00f3 th\u1ec3 khi\u1ebfn t\u00f4i lo l\u1eafng. V\u00e0 t\u1ea5t c\u1ea3 l\u00e0 do b\u1ea3n sao.<\/p>\n

      \"V\u00ed<\/p>\n

      15. Blog.org<\/h3>\n

      C\u1ee5m t\u1eeb CTA: \u0110\u1ed3ng h\u1ed3 \u0111\u1ebfm ng\u01b0\u1ee3c<\/h4>\n

      Kh\u00f4ng c\u00f3 g\u00ec gi\u1ed1ng nh\u01b0 m\u1ed9t b\u1ed9 \u0111\u1ebfm th\u1eddi gian t\u00edch t\u1eafc \u0111\u1ec3 l\u00e0m cho ai \u0111\u00f3 mu\u1ed1n h\u00e0nh \u0111\u1ed9ng. Sau khi d\u00e0nh m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn tr\u00ean trang ch\u1ee7 c\u1ee7a blogging.org, kh\u00e1ch truy c\u1eadp m\u1edbi \u0111\u01b0\u1ee3c ch\u00e0o \u0111\u00f3n b\u1eb1ng CTA b\u1eadt l\u00ean v\u1edbi "\u01b0u \u0111\u00e3i gi\u1edbi h\u1ea1n th\u1eddi gian", k\u00e8m theo \u0111\u1ed3ng h\u1ed3 \u0111\u1ebfm ng\u01b0\u1ee3c t\u1eeb hai ph\u00fat.<\/p>\n

      Nh\u01b0 v\u00ed d\u1ee5 c\u1ee7a Aquaspresso \u1edf s\u1ed1 10, \u0111\u00e2y l\u00e0 c\u00e1ch s\u1eed d\u1ee5ng c\u1ed5 \u0111i\u1ec3n c\u1ee7a chi\u1ebfn thu\u1eadt t\u00e2m l\u00fd g\u1ecdi l\u00e0 s\u1ef1 khan hi\u1ebfm, khi\u1ebfn ch\u00fang ta g\u00e1n th\u00eam gi\u00e1 tr\u1ecb cho nh\u1eefng th\u1ee9 m\u00e0 ch\u00fang ta cho l\u00e0 khan hi\u1ebfm. Gi\u1edbi h\u1ea1n th\u1eddi gian ai \u0111\u00f3 ph\u1ea3i \u0111i\u1ec1n v\u00e0o m\u1ed9t bi\u1ec3u m\u1eabu khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n \u0111i\u1ec1n n\u00f3 v\u00e0 y\u00eau c\u1ea7u cung c\u1ea5p c\u1ee7a h\u1ecd trong khi h\u1ecd c\u00f3 th\u1ec3.<\/p>\n

      T\u00f2 m\u00f2, \u0111i\u1ec1u g\u00ec x\u1ea3y ra khi h\u1ebft th\u1eddi gian? T\u00f4i c\u0169ng v\u1eady, kh\u00f4ng c\u00f3 g\u00ec x\u1ea3y ra. CTA b\u1eadt l\u00ean v\u1eabn c\u00f2n tr\u00ean trang khi b\u1ed9 \u0111\u1ebfm th\u1eddi gian v\u1ec1 kh\u00f4ng.<\/p>\n

      \"V\u00ed<\/p>\n

      16. T\u00c1C \u0110\u1ed8NG Th\u01b0\u01a1ng hi\u1ec7u & Thi\u1ebft k\u1ebf<\/h3>\n

      C\u1ee5m t\u1eeb CTA: 'Ch\u00fang t\u00f4i l\u00e0m g\u00ec'<\/h4>\n

      CTA c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y th\u1ef1c s\u1ef1 kh\u00f3 kh\u0103n v\u00e0 b\u00e1n h\u00e0ng n\u1ebfu s\u1eed d\u1ee5ng sai ng\u00f4n ng\u1eef. T\u00f4i th\u00edch ph\u01b0\u01a1ng ph\u00e1p gi\u00e1o d\u1ee5c c\u1ee7a IMPACT, n\u01a1i h\u1ecd th\u00e1ch th\u1ee9c kh\u00e1ch truy c\u1eadp t\u00ecm hi\u1ec3u nh\u1eefng g\u00ec c\u00f4ng ty l\u00e0m tr\u01b0\u1edbc khi th\u00fac \u0111\u1ea9y h\u1ecd th\u1ef1c hi\u1ec7n th\u00eam b\u1ea5t k\u1ef3 h\u00e0nh \u0111\u1ed9ng n\u00e0o. K\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng n\u00e0y \u0111\u1eb7c bi\u1ec7t h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi t\u00f4i v\u00ec h\u1ecd th\u1eadm ch\u00ed kh\u00f4ng s\u1eed d\u1ee5ng \u0111\u1ed9ng t\u1eeb h\u00e0nh \u0111\u1ed9ng, nh\u01b0ng h\u1ecd v\u1eabn c\u1ed1 g\u1eafng l\u00f4i k\u00e9o m\u1ecdi ng\u01b0\u1eddi nh\u1ea5p v\u00e0o.<\/p>\n

      \"Thi\u1ebft<\/p>\n

      17. Huemor<\/h3>\n

      C\u1ee5m t\u1eeb CTA: 'Kh\u1edfi ch\u1ea1y (Kh\u00f4ng nh\u1ea5n)'<\/h4>\n

      N\u1ebfu b\u1ea1n \u0111\u00e3 truy c\u1eadp m\u1ed9t trang web v\u00e0 th\u1ea5y CTA "Kh\u1edfi ch\u1ea1y" k\u00e8m theo b\u1ea3n sao "Kh\u00f4ng nh\u1ea5n" … th\u00ec sao? b\u1ea1n <\/em>l\u00e0m g\u00ec H\u00e3y trung th\u1ef1c: B\u1ea1n s\u1ebd ch\u1ebft \u0111\u1ec3 nh\u1ea5n n\u00f3. Vi\u1ec7c s\u1eed d\u1ee5ng t\u00e2m l\u00fd ng\u01b0\u1ee3c v\u00f4 h\u1ea1i \u1edf \u0111\u00e2y l\u00e0 vui t\u01b0\u01a1i, r\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi ti\u1ebfng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Huemor.<\/p>\n

      \"N\u00fat<\/p>\n

      18. Brooks Ch\u1ea1y<\/h3>\n

      C\u1ee5m t\u1eeb CTA: 'T\u00ecm hi\u1ec3u khi n\u00e0o ch\u00fang t\u00f4i c\u00f3 nhi\u1ec1u h\u01a1n'<\/h4>\n

      \u0110\u00e3 bao nhi\u00eau l\u1ea7n b\u1ea1n theo \u0111u\u1ed5i m\u1ed9t s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n y\u00eau th\u00edch, ch\u1ec9 \u0111\u1ec3 ph\u00e1t hi\u1ec7n ra n\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c b\u00e1n h\u1ebft? Ch\u00e0, nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft, \u0111\u00f3 c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 chuy\u1ebfn d\u00e3 ngo\u1ea1i cho ng\u01b0\u1eddi b\u00e1n. Nh\u01b0ng ch\u1ec9 v\u00ec b\u1ea1n \u0111\u00e3 h\u1ebft m\u1ed9t m\u1eb7t h\u00e0ng kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n n\u00ean ng\u1eebng qu\u1ea3ng c\u00e1o n\u00f3.<\/p>\n

      Brooks Running s\u1eed d\u1ee5ng l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng th\u00f4ng minh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd kh\u00f4ng tho\u00e1t kh\u1ecfi trang web c\u1ee7a h\u1ecd ch\u1ec9 v\u00ec chi\u1ebfc gi\u00e0y y\u00eau th\u00edch c\u1ee7a h\u1ecd \u0111\u00e3 h\u1ebft h\u00e0ng. Trong \u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh b\u00ean d\u01b0\u1edbi, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y Brooks ch\u00e0o h\u00e0ng m\u1ed9t chi\u1ebfc gi\u00e0y tr\u00f4ng tuy\u1ec7t v\u1eddi v\u1edbi CTA, "T\u00ecm hi\u1ec3u khi ch\u00fang ta c\u00f3 nhi\u1ec1u h\u01a1n." T\u00f4i th\u00edch c\u00e1ch n\u00fat n\u00e0y bi\u1ebfn tin x\u1ea5u th\u00e0nh c\u01a1 h\u1ed9i gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. Kh\u00f4ng c\u00f3 n\u00f3, kh\u00e1ch h\u00e0ng c\u1ee7a Brooks c\u00f3 th\u1ec3 s\u1ebd qu\u00ean chi\u1ebfc gi\u00e0y v\u00e0 t\u00ecm n\u01a1i kh\u00e1c.<\/p>\n

      Khi b\u1ea1n nh\u1ea5p v\u00e0o n\u00fat CTA m\u00e0u xanh \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 b\u00ean d\u01b0\u1edbi, Brooks s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n \u0111\u1ebfn m\u1ed9t trang v\u1edbi m\u1ed9t m\u00e3 \u0111\u01a1n gi\u1ea3n m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 nh\u1eafn tin cho c\u00f4ng ty. M\u00e3 n\u00e0y nh\u1eafc Brooks t\u1ef1 \u0111\u1ed9ng c\u1ea3nh b\u00e1o kh\u00e1ch truy c\u1eadp khi gi\u00e0y h\u1ecd mu\u1ed1n c\u00f3 s\u1eb5n m\u1ed9t l\u1ea7n n\u1eefa.<\/p>\n

      \"Brooks<\/p>\n

      19. Qu\u1eadn Humboldt<\/h3>\n

      C\u1ee5m t\u1eeb CTA: 'Theo ma thu\u1eadt'<\/h4>\n

      Trang web c\u1ee7a Humboldt County l\u00e0 tuy\u1ec7t \u0111\u1eb9p c\u1ee7a ri\u00eang m\u00ecnh: N\u00f3 ch\u00e0o \u0111\u00f3n b\u1ea1n v\u1edbi m\u1ed9t video to\u00e0n m\u00e0n h\u00ecnh c\u1ee7a c\u1ea3nh quay \u0111\u1eb9p \u0111\u1ebfn kinh ng\u1ea1c. Nh\u01b0ng \u0111i\u1ec1u t\u00f4i th\u1ef1c s\u1ef1 y\u00eau th\u00edch l\u00e0 n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng \u0111\u1ed9c \u0111\u00e1o \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf trung t\u00e2m d\u01b0\u1edbi c\u00f9ng, c\u00f3 bi\u1ec3u t\u01b0\u1ee3ng ch\u00fa th\u1ecf v\u00e0 d\u00f2ng ch\u1eef "Follow the Magic".<\/p>\n

      N\u00f3 t\u0103ng c\u01b0\u1eddng c\u1ea3m gi\u00e1c tuy\u1ec7t v\u1eddi c\u1ee7a \u0111o\u1ea1n phim, khi\u1ebfn b\u1ea1n c\u1ea3m th\u1ea5y nh\u01b0 m\u00ecnh s\u1eafp b\u01b0\u1edbc v\u00e0o m\u1ed9t c\u00e2u chuy\u1ec7n c\u1ed5 t\u00edch.<\/p>\n

      \"Qu\u1eadn<\/p>\n

      H\u01a1n th\u1ebf n\u1eefa, khi b\u1ea1n nh\u1ea5p v\u00e0o CTA \u0111\u00f3, trang web s\u1ebd bi\u1ebfn th\u00e0nh m\u1ed9t tr\u00f2 ch\u01a1i phi\u00eau l\u01b0u do b\u1ea1n t\u1ef1 ch\u1ecdn, \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1ch g\u1ecdi h\u00e0nh \u0111\u1ed9ng th\u00fa v\u1ecb cho ng\u01b0\u1eddi d\u00f9ng v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n cho trang web.<\/p>\n

      \"humboldt-select-Adventure-cta.png\"<\/p>\n

      Balancing Multiple Call-to-Action Buttons<\/h2>\n

      20. Uber<\/h3>\n

      CTA Buttons: Sign up to drive | Start riding with Uber<\/h4>\n

      Uber's looking for two, very distinct types of people to sign up on their website: riders and drivers. Both personas are looking for totally different things, and yet, the website ties them together really well with the large video playing in the background showing Uber riders and drivers having a good time in locations all over the world.<\/p>\n

      I love the copy of the driver CTA at the top, too: It doesn't get much more straightforward than, "Make money driving your car." Now that's speaking people's language.<\/p>\n

      \"Uber<\/p>\n

      21. Spotify<\/h3>\n

      CTA Buttons: Go Premium | Play Free<\/h4>\n

      As soon as you reach Spotify's homepage, it's pretty clear that their main goal is to attract customers who are willing to pay for a premium account, while the CTA for users to sign up for free is very much secondary.<\/p>\n

      It's not just the headline that gives this away; it's also the coloring of their CTA buttons. The "Go Premium" CTA is lime green, making it pop off the page, while the "Play Free" CTA is plain white and blends in with the rest of the copy on the page. This contrast ensures that visitors are drawn to the premium CTA.<\/p>\n

      <img class="alignCenter shadow" src="https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/spotify-cta.png?width=669&height=385&name=spotify-cta.png” title=”spotify-cta.png” width=”669″ height=”385″ alt=”Spotify call to action buttons" srcset="https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/spotify-cta.png?width=335&height=193&name=spotify-cta.png 335w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/spotify-cta.png?width=669&height=385&name=spotify-cta.png 669w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/spotify-cta.png?width=1004&height=578&name=spotify-cta.png 1004w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/spotify-cta.png?width=1338&height=770&name=spotify-cta.png 1338w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/spotify-cta.png?width=1673&height=963&name=spotify-cta.png 1673w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/spotify-cta.png?width=2007&height=1155&name=spotify-cta.png 2007w" sizes="(max-width: 669px) 100vw, 669px”\/><\/p>\n

      22. Ugmonk<\/h3>\n

      CTA Buttons: Send me the coupons | I'm not interested<\/h4>\n

      Exit CTAs, also known as exit intent pop-ups, are different than normal pop-ups. They detect your users' behavior and only appear when it seems as though they're about to leave your site. By intervening in a timely way, these pop-ups serve as a fantastic way of getting your reader\u2019s attention while offering them a reason to stay.<\/p>\n

      Ugmonk has a great exit CTA, offering two options for users as a final plea before they leave the site. First, they offer a 15% discount on their products, followed by two options: "Yes Please: Send me the coupon" and "No Thanks: I'm not interested." It's super helpful that each CTA clarifies what "Yes" and "No" actually mean, and I also like that they didn't use guilt-tripping language like "No Thanks: I hate nature" like I've seen on other websites. Finally, notice that the "Yes Please" button is much brighter and inviting in color than the other option.<\/p>\n

      \"Ugmonk<\/p>\n

      23. Pinterest<\/h3>\n

      CTA Buttons: Continue with Facebook | Sign Up<\/h4>\n

      Want to sign up for Pinterest? You have a couple of options: sign up via Facebook or via email. If you have a Facebook account, Pinterest wants you to do that first. How do I know? Aesthetically, I know because the blue Facebook CTA comes first and is much more prominent, colorful, and recognizable due to the branded logo and color. Logically, I know because if you log in through Facebook, Pinterest can pull in Facebook's API data and get more information about you than if you log in through your email address.<\/p>\n

      Although this homepage is optimized to bring in new members, you'll notice a very subtle CTA for folks with Pinterest accounts to log in on the top right.<\/p>\n

      \"Pinterest<\/p>\n

      24. Madewell<\/h3>\n

      CTA Buttons: Take me there | What's next?<\/h4>\n

      Madewell (owned by J.Crew) has always had standout website design, taking what could be a typical ecommerce website to the next level. Their use of CTAs on their homepage is no exception.<\/p>\n

      When you first arrive on the page, you're greeted with the headline "I'm Looking For …" followed by a category, like "Clothes That'll Travel Anywhere." Below this copy are two options: "Yes, Take Me There" or "Hmm… What's Next?" The user can choose between the two CTAs to either browse clothes that are good for travel, or be taken to the next type of clothing, where they can play again.<\/p>\n

      This gamification is a great way to make your site more interesting for users who come across it without having a specific idea of where they want to look.<\/p>\n

      \"Madewell<\/p>\n

      25. Instagram<\/h3>\n

      CTA Buttons: Download on the App Store | Get it on Google Play<\/h4>\n

      Since Instagram is a mainly mobile app, you'll see two black CTAs of equal size: one to download Instagram in Apple's App Store, and another to download it on Google Play. The reason these CTAs are of equal caliber is because it doesn't matter if someone downloads the app in the App Store or on Google Play … a download is a download, which is exactly what Instagram is optimizing for. If you already have Instagram, you can also click the CTA to "Log In" if you'd prefer that option, too.<\/p>\n

      \"Instagram<\/p>\n

      26. Barkbox<\/h3>\n

      CTA Buttons: Get Started | Give a Gift<\/h4>\n

      The two CTAs on Barkbox's homepage show that the team there knows their customers: While many people visiting their site are signing up for themselves, there are a lot of people out there who want to give Barkbox as a gift. To give those people an easy path to purchase, there are two, equally sized CTAs on the page: "Get Started" and "Give a Gift."<\/p>\n

      As an added bonus, there's an adorable, pop-up call-to-action on the right-hand side of the screen prompting users to leave a message if they'd like. Click into it, and a small dialogue box pops up that reads, "Woof! I'm afraid our pack is not online. Please leave us a message and we'll bark at you as soon as pawsible." Talk about delightful copy.<\/p>\n

      \"Barkbox<\/p>\n

      27. t.c. pharma<\/h3>\n

      CTA Buttons: Find out more | View products<\/h4>\n

      Turns out Red Bull isn't its own parent company: It's owned by Thailand-based t.c. pharma, a company that makes popular energy drinks, electrolyte beverages, and functional drinks and snacks.<\/p>\n

      Its homepage features two call-to-action buttons of equal size: "Find out more" and "View products" — but it's clear by the bright yellow color of the first button that they'd rather direct folks to "Find out more."<\/p>\n

      \"t.c.<\/p>\n

      28. General Assembly<\/h3>\n

      CTA Buttons: View Full-Time Courses | Subscribe<\/h4>\n

      As you scroll through the General Assembly website, you'll see CTAs for various courses you may or may not want to sign up for. I'd like to point your attention to the CTA that slides in from the bottom of the page as you're scrolling, though, which suggests that you subscribe to email updates.<\/p>\n

      Although this feels like a secondary CTA due to its location and manner, I actually think they try to sneak this in to become more of a primary CTA because it's so much more colorful and noticeable than the CTAs for individual classes. When you create your own CTAs, try using bolder colors — even ones that clash with your regular stylings — to see if it's effective at getting people's attention. (Click here for a tutorial on how to add slide-in CTAs to your webpages.)<\/p>\n

      \"General<\/p>\n

      29. charity: water<\/h3>\n

      CTA Buttons: Give by Credit Card | Give by PayPal<\/h4>\n

      Charity: water's main goal is to get people to donate money for clean water — but they can't assume that everyone wants to pay the same way.<\/p>\n

      The CTAs featured on their homepage take a really unique approach to offering up different payment methods by pre-filling $60 into a single line form and including two equally important CTAs to pay via credit card or PayPal. Notice how both CTAs are the same size and design — this is because charity: water likely doesn't care l\u00e0m sao<\/em> you donate, as long as you're donating.<\/p>\n

      \"charity:<\/p>\n

      30. Hipmunk<\/h3>\n

      CTA Buttons: Flights | Hotels | Cars | Packages<\/h4>\n

      When you land on the Hipmunk site, your main option is to search flights. But notice there are four tabs you can flip through: flights, hotels, cars, and packages.<\/p>\n

      When you click into one of these options, the form changes so you can fill out more information. To be 100% sure you know what you're searching for, Hipmunk placed a bright orange CTA at the far right-hand side of the form. On this CTA, you'll see a recognizable icon of a plane next to the word "Search," so you know for sure that you're searching for flights, not hotels. When you're on the hotels tab, that icon changes to a hotel icon. Same goes with cars and packages.<\/p>\n

      \"Hipmunk<\/p>\n

      31. MakeMyPersona<\/h3>\n

      CTA Buttons: Grab the template! | No thanks<\/h4>\n

      Here's another example of a great pop-up with multiple calls-to-action — except in this case, you'll notice the size, color, and design of the users' two options are very different from one another. In this case, the folks at MakeMyPersona are making the "Grab the template!" CTA much more attractive and clickable than the "No, I'm OK for now, thanks" CTA — which doesn't even look like a clickable button.<\/p>\n

      I also like how the "no" option uses polite language. I find brands that don't guilt-trip users who don't want to take action to be much, much more lovable.<\/p>\n

      \"MakeMyPersona<\/p>\n

      There you have it. By now, we hope you can see just how important little CTA tweaks can be.<\/p>\n

      Full Disclosure:<\/strong> We don't have data to know if these are all scientifically successful, but these examples all follow our best practices. If you decide to recreate these CTAs on your site, please remember to test to see if they work for your audience.<\/p>\n

      Want more CTA design inspiration? Check out some of our favorite HubSpot call-to-action examples.<\/em><\/p>\n

      \"calls-to-action\"\/<\/span><\/span><\/em><\/em><\/p>\n

      \"New<\/span><\/span><\/div>\n

      Originally published Apr 30, 2019 9:29:00 PM, updated May 01 2019<\/p>\n