{"id":8095,"date":"2019-09-05T00:28:35","date_gmt":"2019-09-04T21:28:35","guid":{"rendered":"https:\/\/super-news.info\/vi\/mot-giong-moi-cua-cac-nha-lanh-dao-tang-truong\/"},"modified":"2019-09-05T00:28:37","modified_gmt":"2019-09-04T21:28:37","slug":"mot-giong-moi-cua-cac-nha-lanh-dao-tang-truong","status":"publish","type":"post","link":"https:\/\/super-news.info\/vi\/mot-giong-moi-cua-cac-nha-lanh-dao-tang-truong\/","title":{"rendered":"M\u1ed9t gi\u1ed1ng m\u1edbi c\u1ee7a c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o t\u0103ng tr\u01b0\u1edfng"},"content":{"rendered":"

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T\u00f4i \u0111\u00e3 th\u1ef1c hi\u1ec7n r\u1ea5t nhi\u1ec1u nghi\u00ean c\u1ee9u v\u00e0 suy ngh\u0129 trong n\u0103m nay v\u1ec1 c\u00e1ch thay \u0111\u1ed5i h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1ch c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng nh\u1eefng thay \u0111\u1ed5i n\u00e0y \u0111\u1ec3 ph\u00e1t tri\u1ec3n t\u1ed1t h\u01a1n v\u00e0 nhanh h\u01a1n. V\u00ec v\u1eady, th\u01b0\u1eddng xuy\u00ean, thay \u0111\u1ed5i s\u00e2u r\u1ed9ng trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng thay \u0111\u1ed5i tinh t\u1ebf trong cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang ta.<\/p>\n

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\u0110\u1ec3 gi\u1ea3i th\u00edch nh\u1eefng g\u00ec t\u00f4i mu\u1ed1n n\u00f3i, h\u00e3y \u0111\u1ec3 t\u00f4i k\u1ec3 cho b\u1ea1n v\u1ec1 m\u1ed9t \u0111\u00eam \u0111i\u1ec3n h\u00ecnh trong nh\u00e0 t\u00f4i.<\/p>\n

HubSpot th\u00e2n thi\u1ec7n v\u1edbi ch\u00f3, v\u00ec v\u1eady h\u00e0ng ng\u00e0y t\u00f4i mang ch\u00fa ch\u00f3 Romeo c\u1ee7a m\u00ecnh \u0111\u1ebfn v\u0103n ph\u00f2ng v\u00e0 sau \u0111\u00f3, v\u00e0o cu\u1ed1i ng\u00e0y, ch\u00fang t\u00f4i c\u00f9ng nhau v\u1ec1 nh\u00e0 trong m\u1ed9t Lyft<\/strong>. \u1ede nh\u00e0, ch\u00fang t\u00f4i b\u1eafn ch\u1ebft Grateful Dead Spotify<\/strong>. T\u00f4i \u0111i \u0111\u1ebfn nh\u00e0 b\u1ebfp v\u00e0 Romeo \u0111i th\u1eb3ng \u0111\u1ebfn n\u01a1i anh ta gi\u1eef \u0111\u1ed3 ch\u01a1i con ch\u00f3 nh\u1ed3i b\u00f4ng c\u1ee7a m\u00ecnh v\u00e0 nh\u1eefng m\u00f3n \u0103n m\u1edbi m\u00e0 anh ta c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb Nhai<\/strong>. Ch\u00fang t\u00f4i \u0111\u1eb7t b\u00e0n ch\u00e2n l\u00ean v\u00e0 g\u1ecdi m\u1ed9t s\u1ed1 m\u00f3n \u0103n Th\u00e1i DoorDash<\/strong>. Ch\u00fang t\u00f4i k\u00edch ho\u1ea1t b\u1ed9 phim y\u00eau th\u00edch c\u1ee7a ch\u00fang t\u00f4i l\u00ean Netflix<\/strong>. Sau \u0111\u00f3 ch\u00fang t\u00f4i b\u00f2 v\u00e0o Casper<\/strong> gi\u01b0\u1eddng v\u00e0 b\u1eaft k\u1ecbp m\u1ed9t s\u1ed1 \u0111\u1ecdc. V\u00e0o bu\u1ed5i s\u00e1ng, ch\u00fang t\u00f4i th\u1ee9c d\u1eady, t\u00f4i t\u1eafm v\u00e0 c\u1ea1o r\u00e2u b\u1eb1ng dao c\u1ea1o t\u1eeb C\u00e2u l\u1ea1c b\u1ed9 Dollar c\u1ea1o r\u00e2u<\/strong>. Sau \u0111\u00f3, ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u chu k\u1ef3 m\u1ed9t l\u1ea7n n\u1eefa.<\/p>\n

T\u00f4i li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty n\u00e0y kh\u00f4ng ph\u1ea3i \u0111\u1ec3 gi\u1ea3m th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng \u0111\u1ec3 l\u00e0m cho m\u1ed9t \u0111i\u1ec3m. T\u1ea5t c\u1ea3 nh\u1eefng c\u00f4ng ty n\u00e0y c\u00f3 \u0111i\u1ec3m g\u00ec chung? H\u1ecd l\u00e0m cho kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng kinh doanh v\u1edbi h\u1ecd. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y m\u1ed9t ch\u00fat ma s\u00e1t trong tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. Th\u00f3i quen h\u00e0ng ng\u00e0y v\u00e0 h\u00e0ng \u0111\u00eam c\u1ee7a t\u00f4i l\u00e0 li\u1ec1n m\u1ea1ch ph\u1ea7n l\u1edbn do c\u00e1c c\u00f4ng ty n\u00e0y.<\/p>\n

N\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng ty ti\u00eau d\u00f9ng. Trong kh\u00f4ng gian B2B, I h\u00e8ve nh\u1eadn th\u1ea5y m\u1ed9t s\u1ef1 thay \u0111\u1ed5i t\u01b0\u01a1ng t\u1ef1 c\u1ee7a c\u00e1c c\u00f4ng ty v\u1edbi tr\u1ea3i nghi\u1ec7m kh\u00f4ng ma s\u00e1t v\u00e0 t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng nh\u1ea5t t\u1eeb \u200b\u200bc\u00e1c c\u00f4ng ty \u0111\u01b0\u01a1ng nhi\u1ec7m v\u00ec h\u1ecd cung c\u1ea5p tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n nhi\u1ec1u.<\/p>\n

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N\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n – h\u1ecd c\u00f2n ph\u00e1 v\u1ee1 quan ni\u1ec7m c\u1ee7a ch\u00fang ta v\u1ec1 nh\u1eefng g\u00ec ch\u00fang ta l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 mong \u0111\u1ee3i t\u1eeb c\u00e1c c\u00f4ng ty.<\/p>\n<\/blockquote>\n

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B\u1ea3n ch\u1ea5t thay \u0111\u1ed5i c\u1ee7a s\u1ef1 gi\u00e1n \u0111o\u1ea1n<\/strong><\/h3>\n

S\u1ef1 gi\u00e1n \u0111o\u1ea1n t\u1eeb \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng 3 trong danh s\u00e1ch c\u1ee7a t\u00f4i v\u1ec1 nh\u1eefng t\u1eeb \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t v\u00e0 ch\u01b0a \u0111\u01b0\u1ee3c hi\u1ec3u r\u00f5 trong kinh doanh (\u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p ngay gi\u1eefa m\u00e1y h\u1ecdc v\u00e0 blockchain).<\/p>\n

S\u1ef1 gi\u00e1n \u0111o\u1ea1n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 m\u00f4 t\u1ea3 s\u1ef1 gi\u00e1n \u0111o\u1ea1n c\u00f4ng ngh\u1ec7 l\u00e0m \u0111\u1ea3o l\u1ed9n c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p. Khi t\u00f4i m\u1edbi b\u1eaft \u0111\u1ea7u trong ng\u00e0nh n\u00e0y, \u0111\u00f3 l\u00e0 nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f4ng ngh\u1ec7 tuy\u1ec7t v\u1eddi: tr\u00ecnh duy\u1ec7t Netscape, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Google, chip Intel, chip iPhone, xe Tesla. M\u1ed9t \u0111i\u1ec3m chung c\u1ee7a t\u1ea5t c\u1ea3 h\u1ecd l\u00e0 c\u00f3 m\u1ed9t s\u1ed1 c\u00f4ng ngh\u1ec7 kh\u00e1 s\u00e2u s\u1eafc v\u00e0 c\u01a1 b\u1ea3n l\u00e0m n\u1ec1n t\u1ea3ng cho ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a h\u1ecd. Trong h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p n\u00e0y, c\u00f4ng ngh\u1ec7 n\u00e0y l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh th\u1ef1c s\u1ef1 kh\u00f3 v\u01b0\u1ee3t qua.<\/p>\n

N\u1ebfu b\u1ea1n th\u00eam t\u1ea5t c\u1ea3 c\u00e1c b\u1eb1ng s\u00e1ng ch\u1ebf c\u1ee7a n\u0103m c\u00f4ng ty n\u00e0y, c\u00f3 h\u01a1n 56.000.<\/p>\n

Nh\u01b0ng m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 \u0111\u00e3 thay \u0111\u1ed5i, b\u1edfi v\u00ec c\u00e1c c\u00f4ng ty l\u1eadt \u0111\u1ed5 \u0111\u01b0\u01a1ng nhi\u1ec7m ng\u00e0y nay kh\u00f4ng c\u00f3 l\u1ee3i th\u1ebf c\u00f4ng ngh\u1ec7 s\u00e2u s\u1eafc. \u0110\u1ed1i v\u1edbi h\u1ea7u h\u1ebft c\u00e1c ph\u1ea7n, c\u00e1c c\u00f4ng ty n\u00e0y l\u1ee3i th\u1ebf c\u1ea1nh tranh l\u00e0 kh\u00f4ng ph\u1ea3i do \u0111\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7.<\/p>\n

N\u1ebfu b\u1ea1n th\u00eam t\u1ea5t c\u1ea3 c\u00e1c b\u1eb1ng s\u00e1ng ch\u1ebf cho c\u00e1c c\u00f4ng ty t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean \u0111\u01b0\u1ee3c truy\u1ec1n v\u00e0o th\u00f3i quen h\u00e0ng ng\u00e0y c\u1ee7a t\u00f4i, ch\u1ec9 c\u00f3 kho\u1ea3ng 500 gi\u1eefa h\u1ecd.<\/p>\n

V\u00ec v\u1eady, n\u1ebfu c\u00e1c c\u00f4ng ty n\u00e0y ph\u00e1t sinh ra nh\u1eefng k\u1ebb g\u00e2y r\u1ed1i c\u00f4ng ngh\u1ec7, h\u1ecd l\u00e0 ai?<\/p>\n

T\u00f4i g\u1ecdi h\u1ecd l\u00e0 nh\u1eefng k\u1ebb ph\u00e1 r\u1ed1i kinh nghi\u1ec7m. C\u00e1c c\u00f4ng ty n\u00e0y \u0111\u1ea1i di\u1ec7n cho m\u1ed9t nh\u00f3m c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o t\u0103ng tr\u01b0\u1edfng m\u1edbi \u0111i tr\u01b0\u1edbc b\u1eb1ng c\u00e1ch ph\u00e1 v\u1ee1 ho\u00e0n to\u00e0n v\u00e0 ph\u00e1t minh l\u1ea1i c\u00e1ch \u0111\u1ed1i x\u1eed m\u00e0 ch\u00fang t\u00f4i mong \u0111\u1ee3i t\u1eeb c\u00e1c c\u00f4ng ty v\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Trong s\u00e1u th\u00e1ng qua, t\u00f4i \u0111\u00e3 \u0111\u00e0o s\u00e2u v\u00e0o t\u1eebng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 nh\u1eefng k\u1ebb g\u00e2y r\u1ed1i kinh nghi\u1ec7m trong th\u00f3i quen th\u01b0\u1eddng xuy\u00ean c\u1ee7a t\u00f4i c\u1ea3 trong cu\u1ed9c s\u1ed1ng gia \u0111\u00ecnh v\u00e0 c\u00f4ng vi\u1ec7c. T\u00f4i \u0111\u00e3 s\u1eed d\u1ee5ng t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd, \u0111\u1ecdc t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec1u kho\u1ea3n v\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ee7a h\u1ecd, ph\u1ecfng v\u1ea5n nhi\u1ec1u ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ea5p cao c\u1ee7a h\u1ecd, v\u00e0 n\u00f3i chuy\u1ec7n v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u1ee7a h\u1ecd. T\u1ea5t c\u1ea3 \u0111\u1ec3 hi\u1ec3u nh\u1eefng g\u00ec th\u1ef1c s\u1ef1 x\u1ea3y ra \u1edf \u0111\u00e2y. Nh\u1eefng g\u00ec t\u00f4i t\u00ecm th\u1ea5y \u0111\u00e3 th\u1ef1c s\u1ef1 n\u00f3i.<\/p>\n

H\u1ecd \u0111\u1ebfn t\u1eeb ngu\u1ed3n g\u1ed1c hi\u1ebfu kh\u00e1ch.<\/h3>\n

\u0110i\u1ec1u \u0111\u1ea7u ti\u00ean b\u1ea1n nh\u1eadn th\u1ea5y v\u1ec1 c\u00e1c c\u00f4ng ty n\u00e0y l\u00e0 kh\u00f4ng ai trong s\u1ed1 h\u1ecd th\u1ef1c s\u1ef1 h\u00e0nh x\u1eed nh\u01b0 c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u1ed1ng. Ch\u00fang gi\u1ed1ng nhau v\u1ec1 m\u1eb7t di truy\u1ec1n v\u1edbi m\u1ed9t c\u00f4ng ty kh\u00e1ch s\u1ea1n l\u1edbn nh\u01b0 Four Seasons hay Ritz-Carlton so v\u1edbi Oracle hay Cisco.<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, t\u00f4i \u0111\u00e3 r\u1ea5t ng\u1ea1c nhi\u00ean khi bi\u1ebft r\u1eb1ng r\u1ea5t nhi\u1ec1u nh\u00e0 s\u00e1ng l\u1eadp c\u00f3 n\u1ec1n t\u1ea3ng trong ng\u00e0nh kh\u00e1ch s\u1ea1n. Nh\u1eefng g\u1ed1c r\u1ec5 n\u00e0y t\u1ea1o ra n\u1ec1n t\u1ea3ng v\u1ec1 c\u00e1ch c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o n\u00e0y nh\u00ecn nh\u1eadn tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 h\u1ecd \u0111ang c\u1ed1 g\u1eafng t\u1ea1o ra v\u00e0 n\u1ec1n t\u1ea3ng \u0111\u00f3 \u0111\u1ecbnh h\u00ecnh v\u0103n h\u00f3a c\u1ee7a c\u00e1c \u0111\u1ed9i v\u00e0 g\u00f3c \u0111\u1ed9 ti\u1ebfp c\u1eadn c\u1ee7a h\u1ecd.<\/p>\n

\"\u1ea2nh<\/div>\n

H\u1ecd \u0111o l\u01b0\u1eddng kinh nghi\u1ec7m, kh\u00f4ng ch\u1ec9 s\u1ea3n ph\u1ea9m.<\/h3>\n

H\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng c\u00e1c s\u1ed1 li\u1ec7u \u0111\u1ec3 hi\u1ec3u c\u00e1ch th\u1ee9c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd ho\u1ea1t \u0111\u1ed9ng: mua h\u00e0ng, th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng, c\u00e1ch s\u1eed d\u1ee5ng, v.v. Nh\u01b0ng ngay c\u1ea3 khi \u0111o l\u01b0\u1eddng s\u1ea3n ph\u1ea9m, nh\u1eefng ng\u01b0\u1eddi g\u00e2y r\u1ed1i tr\u1ea3i nghi\u1ec7m nh\u00ecn v\u00e0o tr\u1ea3i nghi\u1ec7m c\u1ee7a s\u1ea3n ph\u1ea9m thay v\u00ec ch\u1ec9 l\u00e0 ch\u1ee9c n\u0103ng t\u00ednh n\u0103ng.<\/p>\n

V\u00ed d\u1ee5: c\u00f4ng ty ph\u1ea7n m\u1ec1m thanh to\u00e1n Square kh\u00f4ng ch\u1ec9 \u0111o l\u01b0\u1eddng s\u1ed1 l\u01b0\u1ee3ng giao d\u1ecbch m\u00e0 n\u00f3 \u0111ang x\u1eed l\u00fd, n\u00f3 \u0111o l\u01b0\u1eddng th\u1ee9 m\u00e0 n\u00f3 g\u1ecdi l\u00e0 Vu\u1ed1t ho\u00e0n h\u1ea3o. \u0110\u00e2y l\u00e0 m\u1ed9t s\u1ed1 li\u1ec7u t\u1ed5ng h\u1ee3p n\u1eafm b\u1eaft c\u00e1c bi\u1ec7n ph\u00e1p nh\u01b0 th\u1eddi gian \u0111\u1ec3 ho\u00e0n th\u00e0nh giao d\u1ecbch, t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m th\u00e0nh c\u00f4ng v\u00e0 th\u1eddi gian c\u1ea7n thi\u1ebft \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c sau khi mua h\u00e0ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n. \u0110\u00e2y l\u00e0 m\u1ed9t ph\u1ea3n \u00e1nh t\u1ed1t h\u01a1n nhi\u1ec1u v\u1ec1 nh\u1eefng g\u00ec ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i tr\u1ea3i nghi\u1ec7m trong qu\u00e1 tr\u00ecnh giao d\u1ecbch.<\/p>\n

H\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm b\u00ed m\u1eadt c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00ednh h\u1ecd.<\/h3>\n

Nhi\u1ec1u gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Lyft \u0111\u0103ng k\u00fd l\u00e0m t\u00e0i x\u1ebf \u0111\u1ec3 hi\u1ec3u kinh nghi\u1ec7m l\u00e1i xe. Eric Yuan, CEO c\u1ee7a Zoom l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e0 cung c\u1ea5p ph\u1ea3n h\u1ed3i v\u00e0 ng\u01b0\u1eddi d\u00f9ng n\u1eb7ng nh\u1ea5t. Tr\u00ean th\u1ef1c t\u1ebf, anh ta \u0111\u00e3 \u0111i\u1ec1u h\u00e0nh to\u00e0n b\u1ed9 roadshow IPO c\u1ee7a m\u00ecnh t\u1eeb m\u1ed9t v\u0103n ph\u00f2ng b\u1eb1ng Zoom. \u00d4ng ho\u00e0n to\u00e0n \u0111\u1eb7t c\u01b0\u1ee3c v\u00e0o s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a vi\u1ec7c cung c\u1ea5p c\u00f4ng khai ban \u0111\u1ea7u c\u1ee7a m\u00ecnh v\u00e0o s\u1ee9c m\u1ea1nh, \u0111\u1ed9 tin c\u1eady v\u00e0 kinh nghi\u1ec7m c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n

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S\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a ri\u00eang b\u1ea1n m\u1ed9t c\u00e1ch r\u1ed9ng r\u00e3i v\u00e0 s\u00e2u r\u1ed9ng trong c\u00f4ng ty c\u1ee7a b\u1ea1n mang l\u1ea1i cho b\u1ea1n s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u1edbi tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng m\u1ee9c \u0111\u1ed9 nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c x\u00e2y d\u1ef1ng nh\u00e2n c\u00e1ch n\u00e0o c\u00f3 th\u1ec3 s\u00e1nh \u0111\u01b0\u1ee3c.<\/p>\n<\/blockquote>\n

H\u1ecd \u0111\u00e3 chuy\u1ec3n t\u1eeb personas sang ng\u01b0\u1eddi.<\/h3>\n

N\u00f3i v\u1ec1 personas, nh\u1eefng k\u1ebb g\u00e2y r\u1ed1i kinh nghi\u1ec7m d\u01b0\u1eddng nh\u01b0 \u0111\u1eb7t \u00edt c\u1ed5 ph\u1ea7n v\u00e0o ch\u00fang h\u01a1n l\u00e0 s\u1ef1 \u0111a d\u1ea1ng to l\u1edbn c\u1ee7a kh\u00e1n gi\u1ea3. Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Stitch Fix, Katrina Lake \u0111\u00e3 ng\u1eebng s\u1eed d\u1ee5ng personas v\u00e0 thay v\u00e0o \u0111\u00f3 s\u1eed d\u1ee5ng c\u00e1c c\u1ee5m d\u1eef li\u1ec7u. C\u00e1c c\u1ee5m n\u00e0y \u0111\u01b0\u1ee3c t\u1ea1o ra d\u1ef1a tr\u00ean m\u1ed9t b\u1ed9 s\u01b0u t\u1eadp h\u1ea1n ch\u1ebf nh\u01b0 tu\u1ed5i v\u00e0 k\u00edch th\u01b0\u1edbc – thay v\u00e0o \u0111\u00f3, h\u1ecd \u0111\u00e3 d\u1ef1a tr\u00ean m\u1ed9t b\u1ed9 d\u1eef li\u1ec7u v\u00f4 t\u1eadn.<\/p>\n

T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, Spotify \u0111\u00e3 ng\u1eebng s\u1eed d\u1ee5ng personas v\u00e0 chuy\u1ec3n sang s\u1eed d\u1ee5ng c\u00e1c tr\u01b0\u1eddng h\u1ee3p nh\u01b0 th\u1ecbt n\u01b0\u1edbng m\u00f9a h\u00e8, N\u1ec0N T\u1ea2NG, N\u1ec0N T\u1ea2NG, v\u00e0 t\u1eadp trung. \u0110\u00e2y l\u00e0 thi\u1ebft l\u1eadp cho ph\u00e9p h\u1ecd th\u00edch nghi v\u1edbi v\u00f4 s\u1ed1 c\u00e1ch m\u1ecdi ng\u01b0\u1eddi thay \u0111\u1ed5i v\u00e0 ph\u00e1t tri\u1ec3n th\u1ecb hi\u1ebfu trong \u00e2m nh\u1ea1c.<\/p>\n

H\u1ecd ch\u1ec9 t\u00ednh ph\u00ed cho nh\u1eefng g\u00ec b\u1ea1n s\u1eed d\u1ee5ng.<\/h3>\n

Nh\u1eefng ng\u01b0\u1eddi g\u00e2y r\u1ed1i tr\u1ea3i nghi\u1ec7m m\u00e0 t\u00f4i \u0111\u00e3 nghi\u00ean c\u1ee9u \u0111\u1ec1u c\u00f3 c\u00e1ch \u0111\u1ec3 l\u00e0m h\u00e0i l\u00f2ng ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng c\u00e1ch ch\u1ec9 t\u00ednh ph\u00ed cho nh\u1eefng g\u00ec h\u1ecd s\u1eed d\u1ee5ng. H\u1ecd x\u00e2y d\u1ef1ng ni\u1ec1m tin b\u1eb1ng c\u00e1ch t\u1ea1o ra m\u1ed9t trao \u0111\u1ed5i m\u1ed9t-m\u1ed9t v\u00e0 kh\u00f4ng \u0111\u1ec3 bao b\u00ec qu\u00e1 gi\u00e1 quy \u0111\u1ecbnh. V\u00ed d\u1ee5, Stitch Fix g\u1eedi cho t\u00f4i m\u1ed9t h\u1ed9p c\u00f3 qu\u1ea7n \u00e1o tr\u1ecb gi\u00e1 kho\u1ea3ng 500 \u0111\u00f4 la m\u1ed7i th\u00e1ng. T\u00f4i ch\u1ecdn th\u1ee9 t\u00f4i mu\u1ed1n v\u00e0 ph\u1ea7n c\u00f2n l\u1ea1i quay l\u1ea1i Stitch Fix. H\u1ecd t\u00ednh t\u00f4i $ 20 \/ h\u1ed9p nh\u01b0 m\u1ed9t kho\u1ea3n ph\u00ed c\u01a1 b\u1ea3n, nh\u01b0ng b\u1ea5t k\u1ef3 kho\u1ea3n ph\u00ed n\u00e0o tr\u00ean \u0111\u00f3 ch\u1ec9 d\u00e0nh cho nh\u1eefng g\u00ec t\u00f4i gi\u1eef.<\/p>\n

T\u01b0\u01a1ng t\u1ef1, ch\u00fang t\u00f4i s\u1eed d\u1ee5ng Slack trong c\u00e1c v\u0103n ph\u00f2ng c\u1ee7a ch\u00fang t\u00f4i t\u1ea1i HubSpot. Khi ch\u00fang t\u00f4i k\u00fd h\u1ee3p \u0111\u1ed3ng \u0111\u00f3, ch\u00fang t\u00f4i \u0111\u00e3 \u01b0\u1edbc t\u00ednh nh\u1eefng g\u00ec ch\u00fang t\u00f4i s\u1ebd c\u1ea7n v\u1ec1 m\u1eb7t gh\u1ebf, nh\u01b0ng ch\u00fang t\u00f4i th\u1ea5y r\u1eb1ng n\u1ebfu ch\u00fang t\u00f4i kh\u00f4ng s\u1eed d\u1ee5ng ch\u00fang, Slack s\u1ebd ghi nh\u1eadn cho ch\u00fang t\u00f4i s\u1ef1 kh\u00e1c bi\u1ec7t. Thi\u1ebft l\u1eadp n\u00e0y s\u1eafp x\u1ebfp c\u00e1c \u01b0u \u0111\u00e3i m\u1ed9t c\u00e1ch th\u00e0nh th\u1ea1o v\u00e0 l\u00e0m cho vi\u1ec7c gia h\u1ea1n tr\u1edf th\u00e0nh m\u1ed9t quy\u1ebft \u0111\u1ecbnh d\u1ec5 d\u00e0ng.<\/p>\n

H\u1ecd nghi\u00eang v\u1ec1 h\u1ee7y b\u1ecf v\u00e0 tr\u1ea3 l\u1ea1i.<\/h3>\n

C\u00f4ng ty s\u1ea3n ph\u1ea9m th\u00fa c\u01b0ng Chewy n\u1ed5i ti\u1ebfng v\u1ec1 s\u1ef1 duy\u00ean d\u00e1ng v\u00e0 th\u00f4ng minh m\u00e0 h\u1ecd x\u1eed l\u00fd tr\u1ea3 l\u1ea1i v\u00e0 h\u1ee7y b\u1ecf. C\u00e2u chuy\u1ec7n \u0111\u00e3 lan truy\u1ec1n tr\u00ean m\u1ea1ng v\u1ec1 nh\u1eefng kh\u00e1ch h\u00e0ng c\u1ee7a Chewy \u0111\u00e3 h\u1ee7y \u0111\u01a1n h\u00e0ng khi th\u00fa c\u01b0ng y\u00eau qu\u00fd c\u1ee7a h\u1ecd qua \u0111\u1eddi v\u00e0 nh\u1eadn th\u1ea5y r\u1eb1ng Chewy kh\u00f4ng ch\u1ec9 ngay l\u1eadp t\u1ee9c x\u1eed l\u00fd vi\u1ec7c h\u1ee7y b\u1ecf, c\u00f4ng ty th\u1ef1c s\u1ef1 \u0111\u00e3 g\u1eedi cho h\u1ecd nh\u1eefng b\u00f4ng hoa v\u00e0 nh\u1eefng l\u1eddi c\u1ea3m th\u00f4ng ch\u00e2n th\u00e0nh v\u1ec1 s\u1ef1 m\u1ea5t m\u00e1t c\u1ee7a h\u1ecd.<\/p>\n

Ngo\u00e0i ra, khi kh\u00e1ch h\u00e0ng g\u1ecdi \u0111\u1ec3 tr\u1ea3 l\u1ea1i nh\u1eefng m\u00f3n \u0111\u1ed3 kh\u00f4ng ph\u00f9 h\u1ee3p, Chewy s\u1ebd g\u1eedi cho h\u1ecd m\u1ed9t m\u00f3n \u0111\u1ed3 thay th\u1ebf, nh\u01b0ng thay v\u00ec x\u1eed l\u00fd h\u00e0ng tr\u1ea3 l\u1ea1i, Chewy th\u01b0\u1eddng khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng t\u1eb7ng m\u00f3n \u0111\u1ed3 kh\u00f4ng mong mu\u1ed1n cho b\u1ea1n b\u00e8. \u0110i\u1ec1u n\u00e0y l\u00e0 th\u00f4ng minh tr\u00ean nhi\u1ec1u c\u1ea5p \u0111\u1ed9. \u0110\u1ea7u ti\u00ean, n\u00f3 c\u00f3 th\u1ec3 t\u1ed1n nhi\u1ec1u chi ph\u00ed h\u01a1n \u0111\u1ec3 x\u1eed l\u00fd ti\u1ec1n l\u00e3i v\u00e0 th\u1ee9 hai, m\u1eb7t h\u00e0ng ngo\u00e0i t\u1ef1 nhi\u00ean c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi cho c\u00f4ng ty.<\/p>\n

H\u1ecd th\u1ea3 ng\u01b0\u1eddi trung gian.<\/h3>\n

M\u1ed9t ph\u1ea7n c\u1ee7a vi\u1ec7c t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ea5t c\u1ea3. Khi b\u1ea1n th\u00eam v\u00e0o m\u1ed9t nh\u00e0 ph\u00e2n ph\u1ed1i ho\u1eb7c k\u00eanh b\u00e1n l\u1ebb, \u0111\u00f4i khi b\u1ea1n s\u1ebd m\u1ea5t quy\u1ec1n ki\u1ec3m so\u00e1t \u0111\u00f3. V\u00ec v\u1eady, m\u1ed9t s\u1ed1 ng\u01b0\u1eddi g\u00e2y r\u1ed1i kinh nghi\u1ec7m \u0111\u00e3 ch\u1ecdn b\u1ecf qua ng\u01b0\u1eddi trung gian v\u00e0 b\u00e1n tr\u1ef1c ti\u1ebfp cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Away.com, Chewy v\u00e0 Glossier \u0111\u1ec1u \u0111\u00e3 x\u00e2y d\u1ef1ng doanh nghi\u1ec7p c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch c\u1eaft c\u1eeda h\u00e0ng b\u00e1n l\u1ebb v\u00e0 b\u00e1n tr\u1ef1c ti\u1ebfp cho m\u1ecdi ng\u01b0\u1eddi. Ch\u00fang t\u00f4i c\u0169ng th\u1ea5y \u0111i\u1ec1u n\u00e0y \u1edf ph\u00eda B2B. B\u1ea1n kh\u00f4ng \u0111\u0103ng k\u00fd v\u1edbi WeWork th\u00f4ng qua m\u1ed9t nh\u00e0 m\u00f4i gi\u1edbi b\u1ea5t \u0111\u1ed9ng s\u1ea3n th\u01b0\u01a1ng m\u1ea1i. B\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c WeWork t\u1eeb WeWork. Nh\u1eefng ng\u01b0\u1eddi g\u00e2y r\u1ed1i kinh nghi\u1ec7m s\u1edf h\u1eefu c\u1ea3 m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng v\u00e0 k\u00eanh cung c\u1ea5p n\u00f3.<\/p>\n

H\u1ecd xem h\u1ed7 tr\u1ee3 l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i.<\/h3>\n

Quan \u0111i\u1ec3m c\u0169 v\u1ec1 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng l\u00e0 xem n\u00f3 nh\u01b0 m\u1ed9t trung t\u00e2m chi ph\u00ed – m\u1ed9t ngh\u0129a v\u1ee5 m\u00e0 c\u00f4ng ty c\u1ea7n \u0111\u1ec3 l\u1ea5p \u0111\u1ea7y \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng th\u1ef1c s\u1ef1 d\u1eabn \u0111\u1ebfn t\u0103ng tr\u01b0\u1edfng kinh doanh. Nh\u1eefng ng\u01b0\u1eddi g\u00e2y r\u1ed1i kinh nghi\u1ec7m \u0111\u1ebfn h\u1ed7 tr\u1ee3 t\u1eeb h\u01b0\u1edbng ng\u01b0\u1ee3c l\u1ea1i.<\/p>\n

M\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 \u0111i\u1ec1u n\u00e0y l\u00e0 Tesla, c\u00f4ng ty \u0111\u00e3 chuy\u1ec3n h\u01b0\u1edbng ti\u1ebfp c\u1eadn sang h\u1ed7 tr\u1ee3 \u0111\u1ec3 s\u1eafp x\u1ebfp c\u00e1c m\u1ee5c ti\u00eau kinh doanh v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a kh\u00e1ch h\u00e0ng. Tesla nh\u1eadn th\u1ea5y r\u1eb1ng kh\u00e1ch h\u00e0ng \u0111\u00e3 d\u00e0nh r\u1ea5t nhi\u1ec1u th\u1eddi gian ch\u1edd \u0111\u1ee3i vi\u1ec7c s\u1eeda ch\u1eefa \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh trong ph\u00f2ng s\u1eeda ch\u1eefa c\u1ee7a h\u1ecd. \u0110\u00e2y l\u00e0 m\u1ed9t kinh nghi\u1ec7m x\u1ea5u cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. H\u1ea7u h\u1ebft th\u1eddi gian ch\u1edd \u0111\u1ee3i l\u00e0 do c\u1eeda v\u1ecbnh b\u1ecb h\u1ea1n ch\u1ebf trong trung t\u00e2m h\u1ed7 tr\u1ee3. H\u1ecd c\u00f3 hai l\u1ef1a ch\u1ecdn: x\u00e2y d\u1ef1ng nhi\u1ec1u v\u1ecbnh h\u01a1n ho\u1eb7c thay \u0111\u1ed5i m\u00f4 h\u00ecnh c\u1ee7a h\u1ecd. Nh\u00ecn v\u00e0o c\u00e1c nguy\u00ean nh\u00e2n ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c y\u00eau c\u1ea7u s\u1eeda ch\u1eefa, h\u1ecd nh\u1eadn ra r\u1eb1ng 80% s\u1ed1 xe \u0111\u1ebfn ch\u1ec9 c\u1ea7n s\u1eeda ch\u1eefa 5-10 ph\u00fat. V\u00ec v\u1eady, Tesla \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi – c\u1eed m\u1ed9t th\u1ee3 m\u00e1y \u0111i kh\u1eafc ph\u1ee5c c\u00e1c s\u1ef1 c\u1ed1 5-10 ph\u00fat tr\u00ean \u0111\u01b0\u1eddng l\u00e1i xe c\u1ee7a ch\u1ee7 xe. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn hi\u1ec7u qu\u1ea3 cao h\u01a1n trong vi\u1ec7c s\u1eed d\u1ee5ng v\u1ecbnh c\u1ee7a c\u00f4ng ty v\u00e0 tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho ch\u1ee7 s\u1edf h\u1eefu.<\/p>\n

C\u00f3 m\u1ed9t quan s\u00e1t n\u1eefa t\u00f4i mu\u1ed1n d\u00e0nh th\u1eddi gian cho. \u0110\u00e2y th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng c\u1ee7a t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi g\u00e2y r\u1ed1i kinh nghi\u1ec7m m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 n\u00f3i chuy\u1ec7n trong nghi\u00ean c\u1ee9u c\u1ee7a ch\u00fang t\u00f4i. H\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty tr\u1edf th\u00e0nh n\u1ea1n nh\u00e2n c\u1ee7a nh\u1eefng g\u00ec t\u00f4i g\u1ecdi l\u00e0 S\u1ef1 chuy\u00ean ch\u1ebf c\u1ee7a Or Or. H\u1ecd c\u1ea3m th\u1ea5y h\u1ecd ph\u1ea3i l\u1ef1a ch\u1ecdn gi\u1eefa t\u0103ng tr\u01b0\u1edfng nhanh hay t\u0103ng tr\u01b0\u1edfng t\u1ed1t. Gi\u1eefa l\u00e0m h\u00e0i l\u00f2ng nh\u00e0 \u0111\u1ea7u t\u01b0 ho\u1eb7c l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng. Gi\u1eefa \u0111\u1ea7u t\u01b0 v\u00e0o s\u1ea3n ph\u1ea9m ho\u1eb7c \u0111\u1ea7u t\u01b0 v\u00e0o tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Sau khi n\u00f3i chuy\u1ec7n v\u1edbi nhi\u1ec1u c\u00f4ng ty h\u00e0ng \u0111\u1ea7u c\u1ee7a ng\u00e0y h\u00f4m nay, t\u00f4i \u0111\u00e3 n\u00f3i r\u00f5 v\u1edbi t\u00f4i r\u1eb1ng suy ngh\u0129 thi\u1ec3n c\u1eadn n\u00e0y nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

Thay v\u00ec t\u1eadp trung v\u00e0o s\u1ef1 chuy\u00ean ch\u1ebf c\u1ee7a nh\u1eefng ng\u01b0\u1eddi hay, nh\u1eefng ng\u01b0\u1eddi g\u00e2y r\u1ed1i trong kinh nghi\u1ec7m, nh\u1eefng ng\u01b0\u1eddi g\u00e2y r\u1ed1i d\u1ef1a v\u00e0o s\u1ef1 t\u00e1o b\u1ea1o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi kh\u00e1c. B\u1ea1n c\u00e0ng ph\u00e1t tri\u1ec3n t\u1ed1t, b\u1ea1n c\u00e0ng ph\u00e1t tri\u1ec3n nhanh h\u01a1n. B\u1ea1n c\u00e0ng t\u1ea1o ra tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t, s\u1ea3n ph\u1ea9m s\u1ebd c\u00e0ng t\u1ed1t h\u01a1n. H\u1ecd t\u1ea1o ra hi\u1ec7u \u1ee9ng b\u00e1nh \u0111\u00e0 b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o c\u00e1c quy\u1ebft \u0111\u1ecbnh m\u00e0 h\u1ecd c\u1ea7n \u0111\u01b0a ra \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u1edbn nh\u1ea5t v\u00e0 \u0111i\u1ec1u \u0111\u00f3 t\u1ea1o ra t\u1ea5t c\u1ea3 s\u1ef1 kh\u00e1c bi\u1ec7t.<\/p>\n

\u0110\u00e2y l\u00e0 c\u00e1ch ch\u00fang t\u00f4i hy v\u1ecdng s\u1ebd ph\u00e1t tri\u1ec3n nh\u01b0 m\u1ed9t doanh nghi\u1ec7p, ng\u00e0y h\u00f4m nay v\u00e0 trong nh\u1eefng n\u0103m v\u00e0 th\u1eadp k\u1ef7 t\u1edbi. H\u00f4m nay t\u1ea1i INBOUND, HubSpot \u0111\u00e3 c\u00f4ng b\u1ed1 m\u1ed9t lo\u1ea1t c\u00e1c t\u00ednh n\u0103ng v\u00e0 c\u1ea3i ti\u1ebfn c\u00f3 ngu\u1ed3n g\u1ed1c tr\u1ef1c ti\u1ebfp t\u1eeb c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng. H\u00e3y xem, c\u00f3 th\u1ec3 th\u1ea5y m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 m\u00e0 b\u1ea1n \u0111\u00e3 y\u00eau c\u1ea7u v\u00e0 ti\u1ebfp t\u1ee5c g\u1eedi ph\u1ea3n h\u1ed3i \u0111\u1ec3 l\u00e0m cho ch\u00fang t\u00f4i t\u1ed1t h\u01a1n. C\u1ea3m \u01a1n b\u1ea1n.<\/p>\n<\/div>\n<\/pre>\n

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[ad_1] T\u00f4i \u0111\u00e3 th\u1ef1c hi\u1ec7n r\u1ea5t nhi\u1ec1u nghi\u00ean c\u1ee9u v\u00e0 suy ngh\u0129 trong n\u0103m nay v\u1ec1 c\u00e1ch thay \u0111\u1ed5i h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1ch c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng nh\u1eefng thay \u0111\u1ed5i n\u00e0y \u0111\u1ec3 ph\u00e1t tri\u1ec3n t\u1ed1t h\u01a1n v\u00e0 nhanh h\u01a1n. 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