{"id":8042,"date":"2019-09-04T05:16:38","date_gmt":"2019-09-04T02:16:38","guid":{"rendered":"https:\/\/super-news.info\/vi\/cach-tao-mot-ban-tin-email-moi-nguoi-thuc-su-doc\/"},"modified":"2019-09-05T12:19:29","modified_gmt":"2019-09-05T09:19:29","slug":"cach-tao-mot-ban-tin-email-moi-nguoi-thuc-su-doc","status":"publish","type":"post","link":"https:\/\/super-news.info\/vi\/cach-tao-mot-ban-tin-email-moi-nguoi-thuc-su-doc\/","title":{"rendered":"C\u00e1ch t\u1ea1o m\u1ed9t b\u1ea3n tin email M\u1ecdi ng\u01b0\u1eddi th\u1ef1c s\u1ef1 \u0111\u1ecdc"},"content":{"rendered":"

[ad_1]<\/p>\n

\n

\u0110\u1ed1i v\u1edbi h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, \u0111i\u1ec1u n\u00e0y s\u1ebd nghe quen thu\u1ed9c. B\u1ea1n \u0111ang ng\u1ed3i quanh m\u1ed9t ph\u00f2ng h\u1ed9i th\u1ea3o, c\u1ed1 g\u1eafng t\u00ecm ra c\u00e1ch thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh t\u1ed1t nh\u1ea5t, b\u00e1n nhi\u1ec1u s\u1ea3n ph\u1ea9m h\u01a1n ho\u1eb7c ch\u1ec9 c\u1ea7n gi\u1eef v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 ai \u0111\u00f3 quy\u1ebft \u0111\u1ecbnh c\u00f3 m\u1ed9t gi\u1ea3i ph\u00e1p c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft t\u1ea5t c\u1ea3 nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u00f3 c\u00f9ng m\u1ed9t l\u00fac: m\u1ed9t b\u1ea3n tin email!<\/span><\/p>\n

\u0110\u1ed9t nhi\u00ean b\u1ea1n “t\u00ecnh nguy\u1ec7n” l\u00e0m \u0111i\u1ec1u \u0111\u00f3. V\u00e0 b\u1ea1n \u0111\u00e3 ch\u1eafc ch\u1eafn r\u1eb1ng t\u1ef7 l\u1ec7 m\u1edf v\u00e0 t\u1ef7 l\u1ec7 nh\u1ea5p don don nh\u00fang. Oh, v\u00e0 ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean c\u1ea7n ph\u1ea3i ra ngo\u00e0i v\u00e0o ng\u00e0y mai.<\/p>\n

Nghe hay \u0111\u1ea5y?<\/p>\n

<\/span><\/span><\/p>\n

T\u00f4i \u0111\u00e3 \u1edf trong t\u00ecnh hu\u1ed1ng \u0111\u00f3 tr\u01b0\u1edbc \u0111\u00e2y v\u00e0 t\u00f4i \u0111\u00e3 r\u1ea5t s\u1ee3 h\u00e3i. M\u1eb7c d\u00f9 b\u1ea3n tin \u0111i\u1ec7n t\u1eed l\u00e0 m\u1ed9t trong nh\u1eefng lo\u1ea1i email ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 g\u1eedi, nh\u01b0ng ch\u00fang th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t trong nh\u1eefng lo\u1ea1i kh\u00f3 nh\u1ea5t \u0111\u1ec3 l\u00e0m \u0111\u00fang<\/em>.<\/p>\n

\n
\n

M\u1ed9t b\u1ea3n tin l\u00e0 g\u00ec?<\/h2>\n
\n

B\u1ea3n tin l\u00e0 m\u1ed9t email cung c\u1ea5p cho \u0111\u1ed9c gi\u1ea3 v\u00e0 ng\u01b0\u1eddi h\u00e2m m\u1ed9 \u0111\u0103ng k\u00fd danh s\u00e1ch n\u1ed9i dung, th\u00f4ng b\u00e1o v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i th\u00fa v\u1ecb nh\u1ea5t c\u1ee7a b\u1ea1n. N\u00f3 c\u00f3 th\u1ec3 h\u1eefu \u00edch cho vi\u1ec7c gi\u1eef cho kh\u00e1n gi\u1ea3 bi\u1ebft v\u00e0 c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

B\u1ea1n mu\u1ed1n ace d\u1ef1 \u00e1n b\u1ea3n tin email m\u1edbi c\u1ee7a b\u1ea1n, ho\u1eb7c tr\u1ebb h\u00f3a m\u1ed9t c\u00e1i c\u0169? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 10 \u0111i\u1ec1u b\u1ea1n c\u1ea7n ch\u1eafc ch\u1eafn \u0111\u1ec3 l\u00e0m. V\u00e0 n\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t ch\u00fat c\u1ea3m h\u1ee9ng, \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 b\u1ea3n tin email tuy\u1ec7t v\u1eddi m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 xem qua.<\/p>\n

\n
\n

C\u00e1ch vi\u1ebft m\u1ed9t b\u1ea3n tin<\/h2>\n
\n
    \n
  1. \n
      \n
    1. \u0110\u00e1nh gi\u00e1 xem b\u1ea1n c\u00f3 c\u1ea7n m\u1ed9t b\u1ea3n tin email hay kh\u00f4ng.<\/li>\n
    2. Ch\u1ec9 ra lo\u1ea1i b\u1ea3n tin b\u1ea1n mu\u1ed1n g\u1eedi.<\/li>\n
    3. C\u00e2n b\u1eb1ng n\u1ed9i dung b\u1ea3n tin c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u01b0\u1ee3c gi\u00e1o d\u1ee5c 90% v\u00e0 qu\u1ea3ng c\u00e1o 10%.<\/li>\n
    4. \u0110\u1eb7t k\u1ef3 v\u1ecdng v\u00e0o trang \u0110\u0103ng k\u00fd c\u1ee7a b\u1ea1n.<\/li>\n
    5. H\u00e3y s\u00e1ng t\u1ea1o v\u1edbi d\u00f2ng ti\u00eau \u0111\u1ec1 email.<\/li>\n
    6. Ch\u1ecdn m\u1ed9t l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng ch\u00ednh.<\/li>\n
    7. Gi\u1eef thi\u1ebft k\u1ebf v\u00e0 sao ch\u00e9p t\u1ed1i thi\u1ec3u.<\/li>\n
    8. H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng h\u00ecnh \u1ea3nh c\u00f3 v\u0103n b\u1ea3n thay th\u1ebf.<\/li>\n
    9. Gi\u00fap m\u1ecdi ng\u01b0\u1eddi d\u1ec5 d\u00e0ng h\u1ee7y \u0111\u0103ng k\u00fd.<\/li>\n
    10. Ki\u1ec3m tra, ki\u1ec3m tra, ki\u1ec3m tra.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n

      1. \u0110\u00e1nh gi\u00e1 xem b\u1ea1n c\u00f3 c\u1ea7n m\u1ed9t b\u1ea3n tin email hay kh\u00f4ng.<\/h3>\n

      T\u00f4i bi\u1ebft \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 \u0111i\u1ec1u \u0111\u00e1ng s\u1ee3 khi \u0111\u1ea9y l\u00f9i s\u1ebfp c\u1ee7a b\u1ea1n v\u1ec1 m\u1ed9t d\u1ef1 \u00e1n m\u00e0 b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c giao, nh\u01b0ng n\u1ebfu m\u1ed9t b\u1ea3n tin email kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n, b\u1ea1n kh\u00f4ng n\u00ean l\u00e3ng ph\u00ed th\u1eddi gian c\u1ee7a m\u00ecnh v\u00e0o m\u1ed9t d\u1ef1 \u00e1n.<\/p>\n

      \u0110\u1ec3 t\u00ecm ra nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n l\u00e0m, \u0111\u1ea7u ti\u00ean l\u00e0m m\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u. Trong ng\u00e0nh c\u1ee7a b\u1ea1n, c\u00f3 nh\u1eefng b\u1ea3n tin email th\u00e0nh c\u00f4ng m\u00e0 m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n \u0111\u0103ng k\u00fd kh\u00f4ng? C\u00f3 g\u00ec trong h\u1ecd? V\u1edbi c\u00e1c t\u00e0i nguy\u00ean b\u1ea1n c\u00f3 s\u1eb5n cho b\u1ea1n – ng\u00e2n s\u00e1ch, th\u1eddi gian v\u00e0 h\u1ed7 tr\u1ee3 n\u1ed9i b\u1ed9 – b\u1ea1n c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng kh\u00f4ng?<\/p>\n

      Sau \u0111\u00f3, ki\u1ec3m tra l\u1ea1i c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n. H\u1ecd \u0111ang c\u1ed1 g\u1eafng t\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng? \u0110\u1ee7 \u0111i\u1ec1u ki\u1ec7n t\u1ed1t h\u01a1n \u0111\u1ec3 n\u00f3i chuy\u1ec7n v\u1edbi nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng? \u0110\u00f3ng nhi\u1ec1u giao d\u1ecbch h\u01a1n? Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01a1n?<\/p>\n

      N\u1ebfu ng\u00e0nh c\u1ee7a b\u1ea1n kh\u00f4ng th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn c\u00e1c b\u1ea3n tin email, ho\u1eb7c n\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng g\u00ec m\u1ed9t b\u1ea3n tin c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c, th\u00ec th\u1eddi gian c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1t h\u01a1n \u0111\u1ec3 t\u1ea1o ra m\u1ed9t th\u1ee9 kh\u00e1c nh\u01b0 d\u00f2ng c\u00f4ng vi\u1ec7c email nu\u00f4i d\u01b0\u1ee1ng ho\u1eb7c n\u1ed9i dung cho blog c\u1ee7a b\u1ea1n.<\/p>\n

      V\u00ec v\u1eady, thu th\u1eadp m\u1ed9t s\u1ed1 d\u1eef li\u1ec7u, t\u1ea1o m\u1ed9t k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng (cho m\u1ed9t b\u1ea3n tin th\u00e0nh c\u00f4ng ho\u1eb7c m\u1ed9t ho\u1ea1t \u0111\u1ed9ng kh\u00e1c) v\u00e0 tr\u00f2 chuy\u1ec7n v\u1edbi c\u1ea5p tr\u00ean c\u1ee7a b\u1ea1n. Ngay c\u1ea3 khi b\u1ea1n kh\u00f4ng \u0111\u1ed3ng \u00fd v\u1edbi t\u1ea7m nh\u00ecn c\u1ee7a anh \u1ea5y ho\u1eb7c c\u00f4 \u1ea5y khi l\u00e0m m\u1ed9t b\u1ea3n tin email, s\u1ebfp c\u1ee7a b\u1ea1n s\u1ebd r\u1ea5t vui v\u00ec b\u1ea1n \u0111\u00e3 chu\u1ea9n b\u1ecb s\u1eb5n m\u1ed9t k\u1ebf ho\u1ea1ch \u0111\u1ec3 th\u00e0nh c\u00f4ng.<\/p>\n

      \u0110\u01b0\u1ee3c r\u1ed3i, h\u00e3y \u0111\u1ec3 n\u00f3i r\u1eb1ng b\u1ea1n \u0111\u00e3 t\u00ecm th\u1ea5y b\u1ea1n N\u00ean<\/em> l\u00e0m m\u1ed9t b\u1ea3n tin email. Ti\u1ebfp theo l\u00e0 g\u00ec?<\/p>\n

      2. T\u00ecm ra lo\u1ea1i b\u1ea3n tin b\u1ea1n mu\u1ed1n g\u1eedi.<\/h3>\n

      M\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 l\u1edbn nh\u1ea5t v\u1edbi c\u00e1c b\u1ea3n tin email l\u00e0 ch\u00fang th\u01b0\u1eddng l\u1ed9n x\u1ed9n v\u00e0 kh\u00f4ng t\u1eadp trung v\u00ec ch\u00fang h\u1ed7 tr\u1ee3 m\u1ecdi kh\u00eda c\u1ea1nh trong doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Tin t\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m di\u1ec5n ra ngay b\u00ean c\u1ea1nh nh\u1eefng c\u00e2u chuy\u1ec7n PR, b\u00e0i \u0111\u0103ng tr\u00ean blog \u0111i b\u00ean c\u1ea1nh m\u1ed9t s\u1ef1 ki\u1ec7n ng\u1eabu nhi\u00ean trong tu\u1ea7n. Email – cho d\u00f9 \u0111\u00f3 l\u00e0 m\u1ed9t b\u1ea3n tin hay kh\u00f4ng – c\u1ea7n m\u1ed9t ch\u1ee7 \u0111\u1ec1 chung \u0111\u1ec3 gi\u1eef n\u00f3 c\u00f9ng nhau.<\/p>\n

      M\u1ed9t c\u00e1ch \u0111\u1ec3 gi\u00fap gi\u1ea3m t\u00ednh ng\u1eabu nhi\u00ean c\u1ee7a m\u1ed9t b\u1ea3n tin email l\u00e0 gi\u1eef n\u00f3 theo m\u1ed9t ch\u1ee7 \u0111\u1ec1 r\u1ea5t c\u1ee5 th\u1ec3. V\u00ec v\u1eady, thay v\u00ec n\u00f3i v\u1ec1 c\u00f4ng ty c\u1ee7a b\u1ea1n n\u00f3i chung, c\u00f3 l\u1ebd n\u00f3 d\u00e0nh ri\u00eang cho m\u1ed9t ng\u00e0nh d\u1ecdc.<\/p>\n

      M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t b\u1ea3n tin email tuy\u1ec7t v\u1eddi, d\u1ef1a tr\u00ean ch\u1ee7 \u0111\u1ec1 l\u00e0 b\u1ea3n tin “Tu\u1ea7n n\u00e0y \u1edf m\u00e8o” c\u1ee7a BuzzFeed. (\u0110\u1eebng ph\u00e1n x\u00e9t … G\u1ea7n \u0111\u00e2y t\u00f4i \u0111\u00e3 nh\u1eadn nu\u00f4i m\u1ed9t ch\u00fa m\u00e8o con v\u00e0 t\u00f4i b\u1ecb \u00e1m \u1ea3nh b\u1edfi m\u00e8o.) M\u1eb7c d\u00f9 BuzzFeed vi\u1ebft v\u1ec1 h\u1ea7u h\u1ebft m\u1ecdi th\u1ee9 d\u01b0\u1edbi \u00e1nh m\u1eb7t tr\u1eddi, ch\u00fang \u0111\u01b0a ra m\u1ed9t b\u1ea3n tin c\u1ee5 th\u1ec3 cho nh\u1eefng ng\u01b0\u1eddi th\u00edch \u0111\u1ecdc v\u1ec1 m\u00e8o . B\u1edfi v\u00ec th\u00edch h\u1ee3p \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi m\u1ed9t s\u1edf th\u00edch c\u1ee5 th\u1ec3, c\u00e1c b\u00e0i vi\u1ebft c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 tham gia nhi\u1ec1u h\u01a1n so v\u1edbi trong m\u1ed9t b\u1ea3n tin c\u00f3 n\u1ed9i dung t\u1eeb kh\u1eafp n\u01a1i tr\u00ean trang web.<\/p>\n

      3. C\u00e2n b\u1eb1ng n\u1ed9i dung b\u1ea3n tin c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u01b0\u1ee3c gi\u00e1o d\u1ee5c 90% v\u00e0 qu\u1ea3ng c\u00e1o 10%.<\/h3>\n

      R\u1ea5t c\u00f3 th\u1ec3, nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd b\u1ea3n tin email c\u1ee7a b\u1ea1n kh\u00f4ng mu\u1ed1n nghe v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n 100% th\u1eddi gian. M\u1eb7c d\u00f9 h\u1ecd c\u00f3 th\u1ec3 y\u00eau b\u1ea1n v\u00e0 mu\u1ed1n nghe tin t\u1eeb b\u1ea1n, nh\u01b0ng ch\u1ec9 c\u00f3 r\u1ea5t nhi\u1ec1u b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c tr\u01b0\u1edbc khi h\u1ecd \u0111i\u1ec1u ch\u1ec9nh.<\/p>\n

      Tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3: T\u00f4i c\u00f3 m\u1ed9t th\u1ee9 cho gi\u00e0y, v\u00e0 t\u00f4i \u0111\u1eb7c bi\u1ec7t y\u00eau th\u00edch trang web gi\u00e0y n\u00e0y. T\u00f4i s\u1eb5n s\u00e0ng ch\u1ecdn v\u00e0o danh s\u00e1ch email c\u1ee7a c\u00f4ng ty, nh\u01b0ng b\u00e2y gi\u1edd n\u00f3 g\u1eedi email cho t\u00f4i 2-3 l\u1ea7n m\u1ed9t ng\u00e0y \u0111\u1ec3 mua, mua, mua v\u00e0 khi t\u00f4i th\u1ea5y n\u00f3 t\u00ean ng\u01b0\u1eddi g\u1eedi b\u1eadt l\u00ean trong h\u1ed9p th\u01b0 \u0111\u1ebfn c\u1ee7a t\u00f4i, t\u00f4i mu\u1ed1n h\u00e9t l\u00ean. N\u1ebfu h\u1ecd g\u1eedi cho t\u00f4i n\u1ed9i dung gi\u00e1o d\u1ee5c – c\u00f3 th\u1ec3 v\u1ec1 c\u00e1c ki\u1ec3u gi\u00e0y m\u1edbi nh\u1ea5t ho\u1eb7c c\u00e1ch gh\u00e9p m\u1ed9t s\u1ed1 ki\u1ec3u nh\u1ea5t \u0111\u1ecbnh v\u1edbi m\u1ed9t s\u1ed1 trang ph\u1ee5c nh\u1ea5t \u0111\u1ecbnh – t\u00f4i c\u00f3 th\u1ec3 c\u00f3 xu h\u01b0\u1edbng mua t\u1eeb ch\u00fang ho\u1eb7c \u00edt nh\u1ea5t l\u00e0 b\u1eaft \u0111\u1ea7u m\u1edf l\u1ea1i email c\u1ee7a h\u1ecd.<\/p>\n

      Don m\u1ec7nh l\u00e0 c\u00f4ng ty \u0111\u00f3. Trong c\u00e1c b\u1ea3n tin email c\u1ee7a b\u1ea1n, h\u00e3y lo\u1ea1i b\u1ecf vi\u1ec7c t\u1ef1 qu\u1ea3ng c\u00e1o (h\u1ea7u h\u1ebft th\u1eddi gian) v\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c g\u1eedi cho ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u1ee7a b\u1ea1n th\u00f4ng tin gi\u00e1o d\u1ee5c, c\u00f3 li\u00ean quan, k\u1ecbp th\u1eddi. Tr\u1eeb khi b\u1ea1n th\u1ef1c ra<\/em> c\u00f3 m\u1ed9t tin t\u1ee9c th\u00fa v\u1ecb, l\u1edbn v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c c\u00f4ng ty c\u1ee7a b\u1ea1n, b\u1ecf qua c\u00e1c ph\u1ea7n qu\u1ea3ng c\u00e1o.<\/p>\n

      4. \u0110\u1eb7t k\u1ef3 v\u1ecdng v\u00e0o trang “\u0110\u0103ng k\u00fd” c\u1ee7a b\u1ea1n.<\/h3>\n

      Khi b\u1ea1n \u0111\u00e3 t\u00ecm ra b\u1ea3n tin c\u1ee7a b\u1ea1n T\u1eadp trung v\u00e0 c\u00e2n b\u1eb1ng n\u1ed9i dung, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111\u00e3 truy\u1ec1n \u0111\u1ea1t \u0111\u00fang v\u1ec1 h\u1ecd tr\u00ean trang \u0111\u00edch \u0111\u0103ng k\u00fd c\u1ee7a b\u1ea1n.<\/p>\n

      Nh\u1eadn c\u1ee5 th\u1ec3. N\u00f3i v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd ti\u1ec1m n\u0103ng ch\u00ednh x\u00e1c nh\u1eefng g\u00ec s\u1ebd c\u00f3 trong b\u1ea3n tin c\u0169ng nh\u01b0 t\u1ea7n su\u1ea5t h\u1ecd mong \u0111\u1ee3i \u0111\u01b0\u1ee3c nghe t\u1eeb b\u1ea1n. L\u1ea5y m\u1ed9t trang ra kh\u1ecfi cu\u1ed1n s\u00e1ch SmartBrief s\u01b0\u1eddn: Tr\u00ean trang \u0111\u00edch \u0111\u0103ng k\u00fd, n\u00f3 cho bi\u1ebft nh\u1eefng g\u00ec s\u1ebd c\u00f3 trong b\u1ea3n tin v\u00e0<\/em> cung c\u1ea5p cho c\u00e1c thu\u00ea bao ti\u1ec1m n\u0103ng m\u1ed9t li\u00ean k\u1ebft xem tr\u01b0\u1edbc. Ki\u1ec3m tra xem n\u00f3:<\/p>\n

      L\u00e0 m\u1ed9t thu\u00ea bao, s\u1ebd kh\u00f4ng tuy\u1ec7t v\u1eddi? B\u1ea1n \u0111i v\u00e0o v\u1edbi \u0111\u00f4i m\u1eaft m\u1edf ch\u00ednh x\u00e1c<\/em> b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c email t\u1eeb ai, h\u1ecd s\u1ebd g\u1eedi cho b\u1ea1n nh\u1eefng g\u00ec v\u00e0 t\u1ea7n su\u1ea5t h\u1ecd s\u1ebd g\u1eedi n\u00f3. L\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb, vi\u1ec7c \u0111\u01b0a th\u00f4ng tin n\u00e0y l\u00ean ph\u00eda tr\u01b0\u1edbc s\u1ebd gi\u00fap gi\u1ea3m t\u1ef7 l\u1ec7 h\u1ee7y \u0111\u0103ng k\u00fd v\u00e0 spam c\u1ee7a b\u1ea1n.<\/p>\n

      5. S\u00e1ng t\u1ea1o v\u1edbi d\u00f2ng ti\u00eau \u0111\u1ec1 email.<\/h3>\n

      Ngay c\u1ea3 khi nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u1ee7a b\u1ea1n \u0111\u0103ng k\u00fd email c\u1ee7a b\u1ea1n, th\u00ec kh\u00f4ng c\u00f3 g\u00ec \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd s\u1ebd m\u1edf email c\u1ee7a b\u1ea1n sau khi h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c ch\u00fang trong h\u1ed9p th\u01b0 \u0111\u1ebfn c\u1ee7a h\u1ecd. Nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb c\u1ed1 g\u1eafng t\u0103ng s\u1ef1 quen thu\u1ed9c v\u1edbi ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch gi\u1eef d\u00f2ng ti\u00eau \u0111\u1ec1 gi\u1ed1ng nhau m\u1ed7i ng\u00e0y, tu\u1ea7n ho\u1eb7c th\u00e1ng m\u00e0 h\u1ecd g\u1eedi n\u00f3.<\/p>\n

      Nh\u01b0ng h\u00e3y \u0111\u1ec3 \u0111\u1ed1i m\u1eb7t v\u1edbi n\u00f3, nh\u1eefng d\u00f2ng ch\u1ee7 \u0111\u1ec1 n\u00e0y \u0111\u00e3 c\u0169 \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi \u0111\u0103ng k\u00fd – v\u00e0 nhanh ch\u00f3ng. T\u1ea1i sao? B\u1edfi v\u00ec c\u00f3 r\u1ea5t nhi\u1ec1u khuy\u1ebfn kh\u00edch t\u1eeb d\u00f2ng ch\u1ee7 \u0111\u1ec1 \u0111\u1ec3 nh\u1ea5p v\u00e0o \u0111\u00f3 ri\u00eang<\/em> e-mail ngay l\u1eadp t\u1ee9c n\u00e0y.<\/em> M\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn t\u1ed1t h\u01a1n s\u1ebd l\u00e0 c\u1ed1 g\u1eafng c\u00f3 m\u1ed9t d\u00f2ng ch\u1ee7 \u0111\u1ec1 kh\u00e1c bi\u1ec7t, s\u00e1ng t\u1ea1o, h\u1ea5p d\u1eabn cho m\u1ed7i b\u1ea3n tin b\u1ea1n g\u1eedi.<\/p>\n

      M\u1ed9t c\u00f4ng ty th\u1ef1c hi\u1ec7n t\u1ed1t \u0111i\u1ec1u n\u00e0y l\u00e0 Thrillist. T\u1ea1i \u0111\u00e2y, m\u1ed9t b\u1ed9 s\u01b0u t\u1eadp c\u00e1c b\u1ea3n tin email m\u00e0 t\u00f4i \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c g\u1ea7n \u0111\u00e2y:<\/p>\n

      \"Thrillist_Newsletter_subject_lines_in_Inbox_Example<\/p>\n

      T\u00f4i \u0111\u00e3 m\u1edf t\u1ea5t c\u1ea3 nh\u1eefng th\u1ee9 n\u00e0y v\u00ec c\u00e1c d\u00f2ng ch\u1ee7 \u0111\u1ec1 c\u1ee7a c\u00f4ng ty. M\u1eb7c d\u00f9 t\u00f4i bi\u1ebft r\u1eb1ng nh\u1eefng email n\u00e0y \u0111\u1ebfn trong h\u1ed9p th\u01b0 \u0111\u1ebfn c\u1ee7a m\u00ecnh m\u1ed7i s\u00e1ng, nh\u01b0ng d\u00f2ng ti\u00eau \u0111\u1ec1 l\u00e0 th\u1ee9 l\u00f4i k\u00e9o t\u00f4i nh\u1ea5p v\u00e0o.<\/p>\n

      N\u1ebfu b\u1ea1n c\u1ea7n tr\u1ee3 gi\u00fap v\u1edbi c\u00e1c d\u00f2ng ch\u1ee7 \u0111\u1ec1 b\u1ea3n tin email c\u1ee7a b\u1ea1n, h\u00e3y xem c\u00f4ng th\u1ee9c n\u00e0y.<\/p>\n

      6. Ch\u1ecdn m\u1ed9t l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng ch\u00ednh.<\/h3>\n

      \u0110\u01b0\u1ee3c r\u1ed3i, m\u1ed9t ph\u1ea7n c\u1ee7a nh\u1eefng g\u00ec l\u00e0m cho m\u1ed9t b\u1ea3n tin l\u00e0 m\u1ed9t b\u1ea3n tin l\u00e0 b\u1ea1n c\u00f3 nhi\u1ec1u ph\u1ea7n n\u1ed9i dung v\u1edbi nhi\u1ec1u l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA). Nh\u01b0ng, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n n\u00ean \u0111\u1ec3 nh\u1eefng CTA \u0111\u00f3 chia s\u1ebb s\u1ef1 n\u1ed5i b\u1eadt nh\u01b0 nhau.<\/p>\n

      Thay v\u00e0o \u0111\u00f3, h\u00e3y \u0111\u1ec3 c\u00f3 m\u1ed9t CTA honcho head – ch\u1ec9 m\u1ed9t<\/em> \u0111i\u1ec1u ch\u00ednh m\u00e0 b\u1ea1n mu\u1ed1n ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u1ee7a b\u1ea1n l\u00e0m. Ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a CTA n\u00ean l\u00e0 c\u00e1c t\u00f9y ch\u1ecdn trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a b\u1ea1n trong tr\u01b0\u1eddng h\u1ee3p b\u1ea1n c\u00f3 th\u1eddi gian. Cho d\u00f9 \u0111\u00f3 l\u00e0 \u0111\u01a1n gi\u1ea3n ch\u1ec9 c\u1ea7n nh\u1ea5p qua \u0111\u1ec3 xem b\u00e0i \u0111\u0103ng tr\u00ean blog ho\u1eb7c ch\u1ec9 \u0111\u1ec3 chuy\u1ec3n ti\u1ebfp email cho b\u1ea1n b\u00e8, h\u00e3y l\u00e0m cho ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u1ee7a b\u1ea1n bi\u1ebft \u0111\u01a1n gi\u1ea3n b\u1ea1n mu\u1ed1n h\u1ecd l\u00e0m g\u00ec.<\/p>\n

      Ki\u1ec3m tra b\u1ea3n tin email c\u1ee7a Second Glass b\u00ean d\u01b0\u1edbi, n\u01a1i \u0111ang qu\u1ea3ng b\u00e1 s\u1ef1 ki\u1ec7n Wine Riot g\u1ea7n \u0111\u00e2y nh\u1ea5t c\u1ee7a h\u1ecd \u1edf Boston. N\u00f3 \u0111\u1ea7y m\u00e0u s\u1eafc v\u00e0 ch\u1ee9a \u0111\u1ea7y th\u00f4ng tin … nh\u01b0ng c\u0169ng kh\u00e1 r\u00f5 r\u00e0ng nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n b\u1ea1n l\u00e0m: mua v\u00e9 cho s\u1ef1 ki\u1ec7n. B\u1eb1ng c\u00e1ch \u0111\u1eb7t CTA n\u00e0y l\u00ean tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng tin kh\u00e1c, Second Glass s\u1ebd t\u0103ng c\u01a1 h\u1ed9i ng\u01b0\u1eddi nh\u1eadn email c\u1ee7a h\u1ecd s\u1ebd nh\u1ea5p v\u00e0o n\u00f3.<\/p>\n

      7. Gi\u1eef thi\u1ebft k\u1ebf v\u00e0 sao ch\u00e9p t\u1ed1i thi\u1ec3u.<\/h3>\n

      Gi\u1ed1ng nh\u01b0 ch\u00fang ta \u0111\u00e3 n\u00f3i tr\u01b0\u1edbc \u0111\u00e2y, m\u1ed9t b\u1ea3n tin c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng c\u1ea3m th\u1ea5y l\u1ed9n x\u1ed9n v\u00ec b\u1ea3n ch\u1ea5t c\u1ee7a n\u00f3. Th\u1ee7 thu\u1eadt \u0111\u1ec3 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb email nh\u00ecn kh\u00f4ng b\u1ecb l\u1ed9n x\u1ed9n xoay quanh hai \u0111i\u1ec1u: b\u1ea3n sao s\u00fac t\u00edch v\u00e0 \u0111\u1ee7 kho\u1ea3ng tr\u1eafng trong thi\u1ebft k\u1ebf.<\/p>\n

      B\u1ea3n sao s\u00fac t\u00edch l\u00e0 ch\u00eca kh\u00f3a – b\u1edfi v\u00ec b\u1ea1n don th\u1ef1c ra<\/em> mu\u1ed1n c\u00f3 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u1ee7a b\u1ea1n \u0111i ch\u01a1i v\u00e0 \u0111\u1ecdc email c\u1ee7a b\u1ea1n c\u1ea3 ng\u00e0y. B\u1ea1n mu\u1ed1n g\u1eedi ch\u00fang \u1edf n\u01a1i kh\u00e1c (v\u00ed d\u1ee5 trang web ho\u1eb7c blog c\u1ee7a b\u1ea1n) \u0111\u1ec3 th\u1ef1c s\u1ef1 ti\u00eau th\u1ee5 to\u00e0n b\u1ed9 ph\u1ea7n n\u1ed9i dung. B\u1ea3n sao s\u00fac t\u00edch cung c\u1ea5p cho ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u1ee7a b\u1ea1n m\u1ed9t h\u01b0\u01a1ng v\u1ecb n\u1ed9i dung c\u1ee7a b\u1ea1n – v\u1eeba \u0111\u1ee7 \u0111\u1ec3 h\u1ecd mu\u1ed1n nh\u1ea5p v\u00e0 t\u00ecm hi\u1ec3u th\u00eam.<\/p>\n

      Kh\u00f4ng gian m\u00e0u tr\u1eafng l\u00e0 ch\u00eca kh\u00f3a trong c\u00e1c b\u1ea3n tin email v\u00ec n\u00f3 gi\u00fap gi\u1ea3m b\u1edbt c\u1ea3m gi\u00e1c l\u1ed9n x\u1ed9n v\u00e0 tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, gi\u00fap m\u1ecdi ng\u01b0\u1eddi d\u1ec5 d\u00e0ng nh\u1ea5p v\u00e0o li\u00ean k\u1ebft \u0111\u00fang.<\/p>\n

      H\u00e3y xem c\u00e1c b\u1ea3n tin b\u00e0i \u0111\u0103ng tr\u00ean blog c\u1ee7a Tom Fishburne \u0111\u1ec3 xem \u0111i\u1ec1u n\u00e0y n\u00ean \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nh\u01b0 th\u1ebf n\u00e0o. B\u00e0i \u0111\u0103ng tr\u00ean blog ch\u00ednh c\u00f3 m\u1ed9t truy\u1ec7n tranh l\u1edbn, m\u1ed9t v\u00e0i \u0111o\u1ea1n gi\u1edbi thi\u1ec7u nh\u1ecf v\u00e0 m\u1ed9t li\u00ean k\u1ebft. Ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a c\u00e1c th\u00e0nh ph\u1ea7n b\u1ea3n tin nh\u1ecf h\u01a1n v\u00e0 tr\u1ef1c quan h\u01a1n, l\u00e0m cho to\u00e0n b\u1ed9 thi\u1ebft k\u1ebf c\u1ea3m th\u1ea5y kh\u00f4ng b\u1ecb l\u1ed9n x\u1ed9n m\u1ed9t c\u00e1ch d\u1ec5 \u0111\u1ecdc.<\/p>\n

      8. \u0110\u1ea3m b\u1ea3o h\u00ecnh \u1ea3nh c\u00f3 v\u0103n b\u1ea3n thay th\u1ebf.<\/h3>\n

      Cho r\u1eb1ng n\u1ed9i dung tr\u1ef1c quan c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n, n\u00f3 c\u00f3 \u00fd ngh\u0129a r\u1eb1ng b\u1ea1n mu\u1ed1n \u0111\u01b0a ch\u00fang v\u00e0o email c\u1ee7a b\u1ea1n ph\u1ea3i kh\u00f4ng?<\/p>\n

      \u0110\u00fang. Nh\u01b0ng g\u1eedi email cho m\u1ed9t ch\u00fat kh\u00f3 kh\u0103n h\u01a1n m\u1ed9t ch\u00fat. H\u1ea7u h\u1ebft th\u1eddi gian, m\u1ecdi ng\u01b0\u1eddi gi\u00e0nh chi\u1ebfn th\u1eafng \u0111\u00e3 b\u1eadt h\u00ecnh \u1ea3nh, do \u0111\u00f3, b\u1ea1n ph\u1ea3i \u0111\u1ea3m b\u1ea3o h\u00ecnh \u1ea3nh c\u1ee7a m\u00ecnh c\u00f3 m\u1ed9t th\u00e0nh ph\u1ea7n thi\u1ebft y\u1ebfu: v\u0103n b\u1ea3n thay th\u1ebf. V\u0103n b\u1ea3n thay th\u1ebf l\u00e0 v\u0103n b\u1ea3n thay th\u1ebf xu\u1ea5t hi\u1ec7n khi h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c t\u1ea3i trong email. \u0110\u00e2y l\u00e0 \u0111\u1eb7c bi\u1ec7t<\/em> quan tr\u1ecdng n\u1ebfu CTA c\u1ee7a b\u1ea1n l\u00e0 h\u00ecnh \u1ea3nh – b\u1ea1n mu\u1ed1n \u0111\u1ea3m b\u1ea3o m\u1ecdi ng\u01b0\u1eddi \u0111ang nh\u1ea5p ngay c\u1ea3 khi kh\u00f4ng b\u1eadt h\u00ecnh \u1ea3nh.<\/p>\n

      M\u1ed7i ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb email l\u00e0 kh\u00e1c nhau, nh\u01b0ng \u0111\u00e2y l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn \u0111\u1ec3 th\u00eam v\u0103n b\u1ea3n thay th\u1ebf v\u00e0o email.<\/p>\n

      9. Gi\u00fap m\u1ecdi ng\u01b0\u1eddi d\u1ec5 d\u00e0ng h\u1ee7y \u0111\u0103ng k\u00fd.<\/h3>\n

      \u0110i\u1ec1u n\u00e0y c\u00f3 v\u1ebb h\u01a1i tr\u1ef1c quan, nh\u01b0ng n\u00f3 kh\u00f3a n\u1ebfu b\u1ea1n mu\u1ed1n duy tr\u00ec m\u1ed9t danh s\u00e1ch thu\u00ea bao \u0111ang ho\u1ea1t \u0111\u1ed9ng, tham gia. Donv s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef k\u1ef3 l\u1ea1 nh\u01b0 b\u00ean Thay \u0111\u1ed5i giao ti\u1ebfp c\u1ee7a b\u1ea1n v\u1edbi ch\u00fang t\u00f4i. Don Don che gi\u1ea5u m\u1ed9t n\u00fat h\u1ee7y \u0111\u0103ng k\u00fd \u0111\u1eb1ng sau m\u1ed9t h\u00ecnh \u1ea3nh m\u00e0 kh\u00f4ng c\u00f3 v\u0103n b\u1ea3n thay th\u1ebf. B\u00ean c\u1ea1nh vi\u1ec7c gi\u1eef cho danh s\u00e1ch c\u1ee7a b\u1ea1n kh\u1ecfe m\u1ea1nh, c\u00f3 m\u1ed9t quy tr\u00ecnh h\u1ee7y \u0111\u0103ng k\u00fd r\u00f5 r\u00e0ng s\u1ebd gi\u00fap \u0111\u1ea3m b\u1ea3o email c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u SPAM tr\u01b0\u1edbc khi n\u00f3 ch\u1ea1m v\u00e0o ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a h\u1ed9p th\u01b0 \u0111\u1ebfn danh s\u00e1ch c\u1ee7a b\u1ea1n.<\/p>\n

      H\u00e3y xem t\u1eeb thi\u1ec7n: b\u1ea3n tin c\u1ee7a n\u01b0\u1edbc d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 xem l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y \u0111\u00fang. Li\u00ean k\u1ebft \u0111\u1ec3 h\u1ee7y \u0111\u0103ng k\u00fd \u0111\u01b0\u1ee3c in \u0111\u1eadm v\u00e0 vi\u1ebft hoa, gi\u00fap b\u1ea1n th\u1ef1c s\u1ef1 d\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng tr\u00ean n\u00f3 (n\u1ebfu b\u1ea1n mu\u1ed1n). Kh\u00f4ng c\u1ea7n ph\u1ea3i t\u00ecm ki\u1ebfm ch\u00e2n trang \u0111\u1ec3 kh\u00e1m ph\u00e1 xem b\u1ea1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i c\u00e0i \u0111\u1eb7t email \u1edf \u0111\u00e2u.<\/p>\n

      10. Ki\u1ec3m tra, ki\u1ec3m tra, ki\u1ec3m tra.<\/h3>\n

      T\u00f4i bi\u1ebft t\u00f4i ch\u1ec9 li\u1ec7t k\u00ea ra ch\u00edn \u0111i\u1ec1u b\u1ea1n n\u00ean l\u00e0m \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang th\u1ef1c hi\u1ec7n c\u00e1c b\u1ea3n tin email, nh\u01b0ng b\u1ea1n c\u0169ng ph\u1ea3i t\u00ecm hi\u1ec3u nh\u1eefng g\u00ec hi\u1ec7u qu\u1ea3 cho c\u00f4ng ty v\u00e0 danh s\u00e1ch c\u1ee7a b\u1ea1n. C\u0169ng gi\u1ed1ng nh\u01b0 c\u00e1c n\u1ec1n v\u0103n h\u00f3a kh\u00e1c nhau c\u1ee7a m\u1ecdi ng\u01b0\u1eddi th\u00edch nh\u1eefng th\u1ee9 kh\u00e1c nhau, c\u00e1c nh\u00f3m ng\u01b0\u1eddi \u0111\u0103ng k\u00fd email kh\u00e1c nhau th\u00edch nh\u1eefng th\u1ee9 kh\u00e1c nhau.<\/p>\n

      V\u00ec v\u1eady, h\u00e3y s\u1eed d\u1ee5ng nh\u1eefng b\u1ea3n tin email n\u00e0y \u0111\u1ec3 th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t nh\u01b0 m\u1ed9t \u0111i\u1ec3m nh\u1ea3y ra v\u00e0 sau \u0111\u00f3 th\u1eed nghi\u1ec7m \u0111\u1ec3 t\u00ecm ra n\u01b0\u1edbc s\u1ed1t b\u00ed m\u1eadt c\u1ee7a b\u1ea1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i \u0111i\u1ec1u b\u1ea1n c\u00f3 th\u1ec3 th\u1eed:<\/p>\n

      D\u00f2ng ch\u1ee7 \u0111\u1ec1 ng\u1eafn, h\u00e0i h\u01b0\u1edbc<\/h4>\n

      T\u1ea5t c\u1ea3 c\u00e1c d\u00f2ng ch\u1ee7 \u0111\u1ec1 c\u1ee7a b\u1ea1n n\u00ean \u1edf ph\u00eda ng\u1eafn. (Ch\u00fang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n theo c\u00e1ch \u0111\u00f3.) Nh\u01b0ng b\u1ea1n \u0111\u00e3 bao gi\u1edd th\u1eed truy\u1ec1n m\u1ed9t ch\u00fat h\u00e0i h\u01b0\u1edbc v\u00e0o b\u1ea3n sao c\u1ee7a m\u00ecnh ch\u01b0a? N\u00f3 c\u00f3 th\u1ec3 \u0111\u1eb7t m\u1ed9t n\u1ee5 c\u01b0\u1eddi tr\u00ean khu\u00f4n m\u1eb7t ng\u01b0\u1eddi nh\u1eadn c\u1ee7a b\u1ea1n – v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 m\u1edf v\u00e0 t\u1ef7 l\u1ec7 nh\u1ea5p c\u1ee7a b\u1ea1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 d\u00f2ng ch\u1ee7 \u0111\u1ec1 th\u1ef1c s\u1ef1 d\u1ec5 th\u01b0\u01a1ng t\u1eeb Airbnb:<\/p>\n

      CTA Sao ch\u00e9p & Thi\u1ebft k\u1ebf<\/h4>\n

      C\u00f3 th\u1ec3 \u0111\u1ed9c gi\u1ea3 c\u1ee7a b\u1ea1n th\u00edch nh\u1eefng m\u00e0u s\u1eafc to, s\u00e1ng tr\u00ean CTA c\u1ee7a b\u1ea1n – ho\u1eb7c c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng m\u00e0u nh\u1ea1t nh\u1ebdo, nh\u1ea1t nh\u1ebdo l\u00e0 con \u0111\u01b0\u1eddng \u0111\u1ec3 \u0111i. C\u00f3 l\u1ebd h\u1ecd th\u00edch b\u1ea3n sao th\u1ef1c s\u1ef1 th\u00fa v\u1ecb, d\u1ec5 k\u00edch \u0111\u1ed9ng, h\u01b0\u1edbng \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng – ho\u1eb7c c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m “b\u1ea5m v\u00e0o \u0111\u00e2y” \u0111\u01a1n gi\u1ea3n. Ch\u1eafc ch\u1eafn ki\u1ec3m tra ng\u00f4n ng\u1eef CTA c\u1ee7a b\u1ea1n v\u00e0 sao ch\u00e9p \u0111\u1ec3 xem nh\u1eefng g\u00ec c\u1ed9ng h\u01b0\u1edfng.<\/p>\n

      M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh \u0111\u1ec3 l\u00e0m theo, Litmus c\u00f3 r\u1ea5t nhi\u1ec1u CTA trong b\u1ea3n tin email c\u1ee7a h\u1ecd, nh\u01b0ng c\u00e1ch h\u1ecd s\u1eed d\u1ee5ng m\u00e0u s\u1eafc v\u00e0 sao ch\u00e9p khi\u1ebfn ch\u00fang c\u00f3 v\u1ebb r\u1ea5t t\u1ef1 nhi\u00ean v\u00e0 d\u1ec5 \u0111\u1ecdc.<\/p>\n

      Kh\u00f4ng c\u00f3 h\u00ecnh \u1ea3nh<\/h4>\n

      H\u1ea7u h\u1ebft c\u00e1c email trong b\u00e0i \u0111\u0103ng n\u00e0y c\u00f3 r\u1ea5t nhi\u1ec1u h\u00ecnh \u1ea3nh h\u1ea5p d\u1eabn, h\u1ea5p d\u1eabn … nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n nhu c\u1ea7u<\/em> ch\u00fang trong email c\u1ee7a b\u1ea1n. H\u00e3y th\u1eed t\u01b0\u1edbc h\u00ecnh \u1ea3nh \u0111\u1ec3 \u1ee7ng h\u1ed9 b\u1ea3n sao \u0111\u01b0\u1ee3c vi\u1ebft nghi\u00eam t\u00fac.<\/p>\n

      D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 m\u1ed9t email v\u0103n b\u1ea3n \u0111\u01a1n gi\u1ea3n v\u1edbi b\u1ea3n sao tuy\u1ec7t v\u1eddi t\u1eeb Qu\u1ea7n jean b\u00f3. T\u00f4i \u0111\u1eb7c bi\u1ec7t y\u00eau th\u00edch P.S. bit v\u1ec1 cu\u1ed1i. Ch\u00fang l\u00e0m t\u0103ng kho\u1ea3ng c\u00e1ch gi\u1eefa c\u00e1c CTA kh\u00e1c nhau, gi\u00fap vi\u1ec7c nh\u1ea5p v\u00e0o thi\u1ebft b\u1ecb di \u0111\u1ed9ng tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n v\u00e0 mang l\u1ea1i cho to\u00e0n b\u1ed9 email m\u1ed9t c\u1ea3m gi\u00e1c qu\u1ea3ng c\u00e1o \u00edt h\u01a1n. <\/p>\n

      Phi\u00ean b\u1ea3n \u0111i\u1ec7n tho\u1ea1i<\/h4>\n

      Ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi l\u01b0\u1edbt web v\u00e0 ki\u1ec3m tra email c\u1ee7a h\u1ecd tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, v\u00ec v\u1eady b\u1ea1n n\u00ean \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea5t k\u1ef3 thi\u1ebft k\u1ebf n\u00e0o b\u1ea1n l\u00e0m vi\u1ec7c \u0111\u1ec1u v\u1eeba \u0111\u1eb9p m\u1eaft v\u1eeba c\u00f3 ch\u1ee9c n\u0103ng. \u0110i\u1ec1u n\u00e0y s\u1ebd \u0111\u1ea3m b\u1ea3o r\u1eb1ng email di \u0111\u1ed9ng c\u1ee7a b\u1ea1n h\u1ea5p d\u1eabn v\u1edbi c\u1ea3 ng\u01b0\u1eddi d\u00f9ng m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n v\u00e0 ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng.<\/p>\n

      B\u1ea1n mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 \u0111i\u1ec1u n\u00e0y? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 h\u01b0\u1edbng d\u1eabn chi ti\u1ebft h\u01b0\u1edbng d\u1eabn b\u1ea1n c\u00e1ch t\u1ed1i \u01b0u h\u00f3a email cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n

      T\u00ean ng\u01b0\u1eddi g\u1eedi<\/h4>\n

      Cu\u1ed1i c\u00f9ng nh\u01b0ng kh\u00f4ng k\u00e9m ph\u1ea7n quan tr\u1ecdng l\u00e0 m\u1ed9t v\u00ed d\u1ee5 t\u1eeb c\u00e1c \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a t\u00f4i \u0111ang \u0111i\u1ec1u h\u00e0nh h\u1ed9i ngh\u1ecb INBOUND c\u1ee7a ch\u00fang t\u00f4i. G\u1ea7n \u0111\u00e2y, \u0111\u1ec3 c\u1ea3nh b\u00e1o nh\u1eefng ng\u01b0\u1eddi tham d\u1ef1 INBOUND v\u1ec1 vi\u1ec7c b\u00e1n v\u00e9 \u0111\u1eb7c bi\u1ec7t, h\u1ecd \u0111\u00e3 g\u1eedi email t\u1eeb Romeo, ch\u00fa ch\u00f3 c\u1ee7a CEO ch\u00fang t\u00f4i, \u0111\u1ec3 vinh danh ng\u01b0\u1eddi m\u1edf c\u1eeda m\u00f9a gi\u1ea3i c\u1ee7a Boston Red Sox. V\u00e0 n\u00f3 \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng: email nh\u1eadn \u0111\u01b0\u1ee3c 7% m\u1edf nhi\u1ec1u h\u01a1n v\u00e0 2% nh\u1ea5p chu\u1ed9t nhi\u1ec1u h\u01a1n so v\u1edbi email INBOUND th\u00f4ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1eedi. Ngay c\u1ea3 khi CEO c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 ch\u00f3, vi\u1ec7c ch\u1ea1y th\u1eed nghi\u1ec7m t\u00ean ng\u01b0\u1eddi g\u1eedi c\u00f3 th\u1ec3 r\u1ea5t \u0111\u00e1ng gi\u00e1.<\/p>\n

      K\u1ebft h\u1ee3p b\u1ea3n tin c\u1ee7a b\u1ea1n<\/h2>\n

      Khi b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng k\u1ebft h\u1ee3p b\u1ea3n tin c\u1ee7a m\u00ecnh, h\u00e3y ch\u1eafc ch\u1eafn l\u00e0m theo c\u00e1c b\u01b0\u1edbc tr\u00ean. B\u1ea1n c\u0169ng n\u00ean ghi nh\u1edb m\u1ed9t s\u1ed1 \u0111i\u1ec1u quan tr\u1ecdng, b\u1ea5t k\u1ec3 \u0111\u1ecbnh d\u1ea1ng b\u1ea3n tin c\u1ee7a b\u1ea1n l\u00e0 g\u00ec:<\/p>\n