{"id":8001,"date":"2019-09-03T15:25:44","date_gmt":"2019-09-03T12:25:44","guid":{"rendered":"https:\/\/super-news.info\/vi\/19-thuong-hieu-dang-su-dung-instagram-stories-nhu-the-nao\/"},"modified":"2019-09-03T15:25:44","modified_gmt":"2019-09-03T12:25:44","slug":"19-thuong-hieu-dang-su-dung-instagram-stories-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/super-news.info\/vi\/19-thuong-hieu-dang-su-dung-instagram-stories-nhu-the-nao\/","title":{"rendered":"19 th\u01b0\u01a1ng hi\u1ec7u \u0111ang s\u1eed d\u1ee5ng Instagram Stories nh\u01b0 th\u1ebf n\u00e0o"},"content":{"rendered":"

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Theo Instagram, m\u1ed9t ph\u1ea7n ba C\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c xem nhi\u1ec1u nh\u1ea5t c\u1ee7a n\u1ec1n t\u1ea3ng l\u00e0 t\u1eeb c\u00e1c doanh nghi\u1ec7p.<\/p>\n

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T\u1ea1i sao \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c? Khi m\u1ecdi ng\u01b0\u1eddi ng\u00e0y c\u00e0ng s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 nghi\u00ean c\u1ee9u mua h\u00e0ng ti\u1ec1m n\u0103ng, Instagram Stories \u0111\u00f3ng vai tr\u00f2 l\u00e0 l\u1ed1i tho\u00e1t cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 hi\u1ec7n m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng c\u1ee7a h\u1ecd.<\/p>\n

C\u00e2u chuy\u1ec7n Instagram c\u00f3 th\u01b0\u01a1ng hi\u1ec7u c\u0169ng cho ph\u00e9p kh\u00e1n gi\u1ea3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. N\u1ed9i dung h\u1eefu \u00edch v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb c\u0169ng c\u00f3 th\u1ec3 cho ph\u00e9p ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng tin t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n h\u01a1n.<\/p>\n

V\u00e0 khi ti\u1ebfp th\u1ecb video ng\u00e0y c\u00e0ng tr\u1edf n\u00ean n\u1ed5i b\u1eadt, nh\u1eefng l\u1ee3i \u00edch t\u01b0\u01a1ng t\u1ef1 c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i cho nh\u1eefng ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n b\u1eb1ng h\u00ecnh \u1ea3nh tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Instagram.<\/p>\n

N\u1ebfu b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n t\u1ef1 nhi\u00ean v\u00e0 ch\u01b0a t\u1eebng th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb tr\u1ef1c quan n\u00e0o tr\u01b0\u1edbc \u0111\u00e2y, \u00fd t\u01b0\u1edfng v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng t\u1ea1o n\u00e0y c\u00f3 v\u1ebb \u0111\u00e1ng s\u1ee3 ho\u1eb7c kh\u00f3 kh\u0103n.<\/p>\n

May m\u1eafn thay, Instagram, \u0111ang b\u00f9ng n\u1ed5 v\u1edbi ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u, c\u00f3 t\u00ednh n\u0103ng C\u00e2u chuy\u1ec7n h\u1eefu \u00edch v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng cho ph\u00e9p ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng, c\u00e1 nh\u00e2n v\u00e0 th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng k\u1ec3 chuy\u1ec7n b\u1eb1ng h\u00ecnh \u1ea3nh, video, y\u1ebfu t\u1ed1 t\u01b0\u01a1ng t\u00e1c v\u00e0 hi\u1ec7u \u1ee9ng c\u01a1 b\u1ea3n. B\u1edfi v\u00ec n\u1ec1n t\u1ea3ng n\u00e0y c\u00f3 nh\u1ecbp \u0111\u1ed9 nhanh, nh\u1eefng c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn th\u1eadm ch\u00ed kh\u00f4ng c\u1ea7n ph\u1ea3i qu\u00e1 d\u00e0i ho\u1eb7c t\u1ed1n th\u1eddi gian.<\/p>\n

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N\u1ebfu b\u1ea1n \u0111\u00e3 \u1edf tr\u00ean Instagram \u0111\u01b0\u1ee3c m\u1ed9t th\u1eddi gian, c\u00f3 l\u1ebd b\u1ea1n \u0111\u00e3 quen thu\u1ed9c h\u01a1n v\u1edbi t\u00ednh n\u0103ng C\u00e2u chuy\u1ec7n c\u1ee7a n\u00f3. Nh\u01b0ng n\u1ebfu b\u1ea1n ch\u01b0a quen v\u1edbi n\u1ec1n t\u1ea3ng n\u00e0y, th\u00ec \u0111\u00e2y l\u00e0 l\u1eddi gi\u1ea3i th\u00edch nhanh v\u1ec1 C\u00e2u chuy\u1ec7n:<\/p>\n

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C\u00e2u chuy\u1ec7n tr\u00ean Instagram l\u00e0 g\u00ec<\/h2>\n
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C\u00e2u chuy\u1ec7n tr\u00ean Instagram gi\u1ed1ng nh\u01b0 m\u1ed9t tr\u00ecnh chi\u1ebfu c\u00e1c h\u00ecnh \u1ea3nh ho\u1eb7c video d\u1ecdc. M\u1ed7i trang c\u1ee7a C\u00e2u chuy\u1ec7n k\u00e9o d\u00e0i trong 10 gi\u00e2y v\u00e0 to\u00e0n b\u1ed9 phi\u00ean b\u1ea3n s\u1ebd bi\u1ebfn m\u1ea5t sau 24 gi\u1edd tr\u1eeb khi ng\u01b0\u1eddi d\u00f9ng ch\u1ecdn l\u00e0m n\u1ed5i b\u1eadt n\u00f3 tr\u00ean \u0111\u1ea7u h\u1ed3 s\u01a1 c\u1ee7a h\u1ecd. M\u1eb7c d\u00f9 m\u1ed9t s\u1ed1 C\u00e2u chuy\u1ec7n c\u00f3 th\u1ec3 \u1edf ph\u1ea7n cu\u1ed1i d\u00e0i h\u01a1n v\u1edbi n\u0103m trang tr\u1edf l\u00ean, nh\u1eefng trang kh\u00e1c c\u00f3 th\u1ec3 ch\u1ec9 l\u00e0 m\u1ed9t trang.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

M\u1eb7c d\u00f9 m\u1ed9t c\u00e1 nh\u00e2n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng C\u00e2u chuy\u1ec7n \u0111\u1ec3 hi\u1ec3n th\u1ecb \u1ea3nh ho\u1eb7c video t\u1eeb k\u1ef3 ngh\u1ec9, c\u00f4ng vi\u1ec7c ho\u1eb7c c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a h\u1ecd, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng s\u1eed d\u1ee5ng t\u00ednh n\u0103ng n\u00e0y \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt n\u1ed9i dung \u1ea3nh ho\u1eb7c video v\u1ec1 s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c ch\u1ee7 \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn ng\u00e0nh c\u1ee7a h\u1ecd . B\u1eb1ng c\u00e1ch n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 gi\u1ea3i tr\u00ed v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c t\u1eeb nh\u1eefng ng\u01b0\u1eddi th\u00edch Instagram, nh\u1eefng ng\u01b0\u1eddi th\u00edch khai th\u00e1c th\u00f4ng qua c\u00e1c C\u00e2u chuy\u1ec7n ng\u1eabu nhi\u00ean.<\/p>\n

\u0110\u1ec3 l\u00e0m cho n\u1ed9i dung c\u1ee7a b\u1ea1n tr\u1edf n\u00ean th\u00fa v\u1ecb h\u01a1n, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 th\u00eam nh\u00e3n d\u00e1n GIF, l\u1edbp ph\u1ee7 v\u0103n b\u1ea3n, b\u1ed9 l\u1ecdc v\u00e0 c\u00e1c t\u00ednh n\u0103ng t\u01b0\u01a1ng t\u00e1c – nh\u01b0 th\u0103m d\u00f2 \u00fd ki\u1ebfn \u200b\u200bv\u00e0 c\u00e2u \u0111\u1ed1 – v\u00e0o C\u00e2u chuy\u1ec7n sau khi b\u1ea1n t\u1ea3i l\u00ean ho\u1eb7c b\u1eafn ch\u00fang. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a C\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch th\u00eam l\u1edbp ph\u1ee7 v\u0103n b\u1ea3n v\u1edbi c\u00e1c hashtag c\u00f3 li\u00ean quan ho\u1eb7c b\u1eb1ng c\u00e1ch th\u00eam tay c\u1ea7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi n\u1ed9i dung.<\/p>\n

Cho d\u00f9 b\u1ea1n l\u00e0 ng\u01b0\u1eddi m\u1edbi s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng ho\u1eb7c chuy\u00ean nghi\u1ec7p, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 h\u1ecfi n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u khi s\u1eed d\u1ee5ng t\u00ednh n\u0103ng n\u00e0y cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 lo l\u1eafng r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 th\u1ec3 t\u1ed1n k\u00e9m, t\u1ed1n th\u1eddi gian ho\u1eb7c y\u00eau c\u1ea7u k\u1ef9 n\u0103ng thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda.<\/p>\n

S\u1ef1 th\u1eadt l\u00e0, vi\u1ec7c t\u1ea1o Instagram Stories th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 kh\u00e1 \u0111\u01a1n gi\u1ea3n v\u00e0 th\u00fa v\u1ecb cho c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n. V\u00ec Instagram cung c\u1ea5p nhi\u1ec1u hi\u1ec7u \u1ee9ng v\u00e0 t\u00ednh n\u0103ng \u0111\u1ed9c \u0111\u00e1o, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n nhi\u1ec1u thao t\u00e1c ch\u1ec9nh s\u1eeda c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh trong ch\u00ednh \u1ee9ng d\u1ee5ng.<\/p>\n

\u0110\u1ec3 gi\u00fap b\u1ea1n l\u00ean k\u1ebf ho\u1ea1ch cho chi\u1ebfn l\u01b0\u1ee3c C\u00e2u chuy\u1ec7n Instagram c\u1ee7a m\u00ecnh, ch\u00fang t\u00f4i \u0111\u00e3 so\u1ea1n m\u1ed9t danh s\u00e1ch 19 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 l\u00e0m ch\u1ee7 t\u00ednh n\u0103ng \u1ee9ng d\u1ee5ng. M\u1eb7c d\u00f9 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong danh s\u00e1ch n\u00e0y l\u00e0 c\u00e1c c\u00f4ng ty l\u1edbn h\u01a1n, t\u1ea5t c\u1ea3 \u0111\u1ec1u c\u00f3 chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng m\u1edf r\u1ed9ng \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb c\u1ee7a c\u00e1c c\u00f4ng ty nh\u1ecf h\u01a1n.<\/p>\n

19 th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng Instagram Stories<\/h2>\n

LEGO<\/h3>\n

Trong khi qu\u1ea3ng c\u00e1o LEGO v\u00e0 c\u00e1c t\u00e0i li\u1ec7u th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau nhi\u1ec1u h\u01a1n cho tr\u1ebb em, ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn Instagram c\u1ee7a n\u00f3 \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng l\u1edbn tu\u1ed5i s\u1ebd mua s\u1ea3n ph\u1ea9m. Nh\u1eefng kh\u00e1n gi\u1ea3 n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m nh\u1eefng ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i y\u00eau th\u00edch c\u00e1c d\u1ef1 \u00e1n c\u00e2u \u0111\u1ed1 ho\u1eb7c cha m\u1eb9 c\u00f3 th\u1ec3 mua m\u1ed9t b\u1ed9 cho con c\u00e1i h\u1ecd.<\/p>\n

Instagram c\u1ee7a LEGO ch\u1ee7 y\u1ebfu l\u00e0m n\u1ed5i b\u1eadt c\u00e1c t\u00e1c ph\u1ea9m ngh\u1ec7 thu\u1eadt \u0111\u01b0\u1ee3c l\u00e0m b\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. M\u1eb7c d\u00f9 \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 th\u00fa v\u1ecb \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i tr\u00ean Instagram, nh\u01b0ng n\u00f3 c\u0169ng c\u00f3 th\u1ec3 h\u1ea5p d\u1eabn v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u1edbn tu\u1ed5i \u0111\u00e3 t\u1eebng ch\u01a1i v\u1edbi LEGO v\u00e0 c\u00f3 th\u1ec3 mu\u1ed1n mua ch\u00fang cho con c\u1ee7a h\u1ecd.<\/p>\n

LEGO th\u00eam v\u00e0o nh\u1eefng C\u00e2u chuy\u1ec7n n\u00e0y b\u1eb1ng c\u00e1c cu\u1ed9c th\u0103m d\u00f2 v\u00e0 c\u00e2u h\u1ecfi t\u01b0\u01a1ng t\u00e1c. Trong m\u1ed9t c\u00e2u chuy\u1ec7n g\u1ea7n \u0111\u00e2y k\u1ef7 ni\u1ec7m Harley Davidson, h\u1ecd \u0111\u00e3 cho th\u1ea5y m\u1ed9t b\u1ea3n sao LEGO c\u1ee7a m\u1ed9t chi\u1ebfc xe m\u00e1y v\u00e0 bao g\u1ed3m m\u1ed9t c\u00e2u \u0111\u1ed1 h\u1ecfi: "C\u00f3 bao nhi\u00eau y\u1ebfu t\u1ed1 LEGO trong chi\u1ebfc Harley c\u00f3 k\u00edch th\u01b0\u1edbc th\u1eadt n\u00e0y?" \u0110\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 c\u00e1ch m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t b\u00e0i ki\u1ec3m tra c\u00f3 li\u00ean quan \u0111\u1ec3 thu h\u00fat m\u1ecdi ng\u01b0\u1eddi theo m\u1ed9t c\u00e1ch th\u00fa v\u1ecb.<\/p>\n

\"C\u00e2u<\/div>\n

Instagram c\u1ee7a LEGO l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 c\u00e1ch m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u b\u00e1n s\u1ea3n ph\u1ea9m ch\u1ee7 y\u1ebfu cho m\u1ed9t nh\u00f3m tu\u1ed5i c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung c\u1ee7a n\u00f3 cho c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i l\u01b0u tr\u1eef kh\u00e1n gi\u1ea3 t\u1eeb c\u00e1c th\u1ebf h\u1ec7 kh\u00e1c. M\u1eb7c d\u00f9 h\u1ecd v\u1eabn c\u00f2n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 trau d\u1ed3i n\u1ed7i nh\u1edb LEGO, h\u1ecd l\u00e0m r\u1ea5t t\u1ed1t vi\u1ec7c t\u1ea1o n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c d\u00e0nh ri\u00eang cho nh\u1eefng ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i tr\u00ean n\u1ec1n t\u1ea3ng.<\/p>\n

NASA<\/h3>\n

NASA t\u1eadn d\u1ee5ng h\u00ecnh \u1ea3nh kh\u00f4ng gian \u0111\u1eb9p, h\u00ecnh \u1ea3nh c\u1ee7a c\u00e1c thi\u1ebft b\u1ecb tuy\u1ec7t v\u1eddi m\u00e0 h\u1ecd l\u00e0m vi\u1ec7c c\u00f9ng v\u1edbi tin t\u1ee9c kh\u00e1m ph\u00e1 kh\u00f4ng gian th\u00fa v\u1ecb \u0111\u1ec3 t\u1ea1o ra nh\u1eefng C\u00e2u chuy\u1ec7n n\u00f3i v\u1edbi nh\u1eefng ng\u01b0\u1eddi y\u00eau th\u00edch khoa h\u1ecdc. V\u00e0o b\u1ea5t k\u1ef3 ng\u00e0y n\u00e0o, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y C\u00e2u chuy\u1ec7n v\u1ec1 m\u1ed9t h\u00e0nh tinh m\u1edbi, c\u00e1c cu\u1ed9c th\u0103m d\u00f2 li\u00ean quan \u0111\u1ebfn du h\u00e0nh v\u0169 tr\u1ee5 ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n vui v\u1ebb l\u1ecbch s\u1eed nhanh ch\u00f3ng.<\/p>\n

Phong c\u00e1ch c\u1ee7a NASA l\u00e0 \u0111\u00e1ng ng\u1ea1c nhi\u00ean gi\u1ea3n d\u1ecb v\u00e0 d\u1ec5 hi\u1ec3u. M\u1eb7c d\u00f9 n\u1ed9i dung c\u1ee7a t\u1ed5 ch\u1ee9c th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 ph\u1ee9c t\u1ea1p nh\u01b0 kh\u00f4ng gian, khoa h\u1ecdc v\u00e0 c\u00f4ng ngh\u1ec7, C\u00e2u chuy\u1ec7n c\u1ee7a t\u1ed5 ch\u1ee9c n\u00e0y th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c tuy\u1ec7t v\u1eddi \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 b\u1eb1ng c\u00e1ch gi\u1ea3i th\u00edch nh\u1eefng g\u00ec th\u00fa v\u1ecb ho\u1eb7c \u0111\u00e1ng tin theo c\u00e1ch d\u1ec5 hi\u1ec3u \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng c\u00f3 b\u1eb1ng c\u1ea5p khoa h\u1ecdc.<\/p>\n

\u0110\u1ec3 thu h\u00fat ng\u01b0\u1eddi xem, NASA b\u1eaft \u0111\u1ea7u C\u00e2u chuy\u1ec7n b\u1eb1ng m\u1ed9t y\u1ebfu t\u1ed1 t\u01b0\u01a1ng t\u00e1c ho\u1eb7c v\u0103n b\u1ea3n t\u00f3m t\u1eaft ch\u1ee7 \u0111\u1ec1 h\u1ecd s\u1ebd th\u1ea3o lu\u1eadn. \u0110\u00e2y l\u00e0 hai trang h\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng \u0111\u1ec3 kh\u1edfi \u0111\u1ed9ng c\u00e1c phi\u00ean b\u1ea3n C\u00e2u chuy\u1ec7n kh\u00e1c nhau:<\/p>\n

\"C\u00e2u<\/div>\n

H\u00e0nh tr\u00ecnh<\/strong><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat kh\u00e1n gi\u1ea3 c\u1ee7a NASA b\u1eb1ng th\u00f4ng tin nhanh ch\u00f3ng, d\u1ec5 hi\u1ec3u v\u00e0 th\u00fa v\u1ecb c\u00f3 th\u1ec3 l\u00e0 ch\u00eca kh\u00f3a tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u00f3 nh\u1ecbp \u0111\u1ed9 nhanh, n\u01a1i m\u1ecdi ng\u01b0\u1eddi ch\u1ec9 l\u01b0\u1edbt qua m\u1ed9t b\u00e0i \u0111\u0103ng ho\u1eb7c nh\u1ea5n nhanh qua C\u00e2u chuy\u1ec7n tr\u01b0\u1edbc khi chuy\u1ec3n sang ph\u1ea7n n\u1ed9i dung th\u00fa v\u1ecb ti\u1ebfp theo.<\/p>\n

Khi n\u00f3i \u0111\u1ebfn c\u00e1ch ti\u1ebfp c\u1eadn t\u1ed5ng th\u1ec3 c\u1ee7a h\u1ecd, NASA th\u1ef1c hi\u1ec7n m\u1ed9t c\u00f4ng vi\u1ec7c tuy\u1ec7t v\u1eddi trong vi\u1ec7c t\u1eadn d\u1ee5ng n\u1ed9i dung v\u00e0 th\u00f4ng tin m\u1ea1nh m\u1ebd m\u00e0 n\u00f3 c\u00f3 s\u1eb5n \u0111\u1ec3 t\u1ea1o ra nh\u1eefng C\u00e2u chuy\u1ec7n \u0111\u1ed9c \u0111\u00e1o v\u1ec1 kh\u00f4ng gian. M\u1eb7c d\u00f9 m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 c\u1ea7n c\u00f3 \u0111\u01b0\u1ee3c n\u1ed9i dung C\u00e2u chuy\u1ec7n si\u00eau s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed9ng n\u00e3o t\u1eeb \u0111\u1ea7u, NASA nh\u1eadn ra r\u1eb1ng n\u1ed9i dung \u1ea3nh v\u00e0 video c\u1ee7a n\u00f3 s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi Instagram Stories.<\/p>\n

N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u nh\u1ecf h\u01a1n c\u00f3 c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c n\u1ed9i dung tr\u1ef1c quan cao, b\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n \u01b0u ti\u00ean c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i tr\u1ef1c quan nh\u01b0 NASA \u0111\u00e3 th\u1ef1c hi\u1ec7n. B\u1ea1n kh\u00f4ng ch\u1ec9 d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c t\u1eadn d\u1ee5ng n\u1ed9i dung tr\u1ef1c quan m\u00e0 b\u1ea1n \u0111\u00e3 t\u1ea1o, m\u00e0 b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng tr\u1ef1c quan.<\/p>\n

Ngo\u00e0i ra, trong khi m\u1ed9t s\u1ed1 ng\u01b0\u1eddi c\u00f3 th\u1ec3 b\u1ecb \u0111e d\u1ecda b\u1edfi c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn khoa h\u1ecdc, h\u1ecd v\u1eabn c\u00f3 th\u1ec3 theo d\u00f5i NASA v\u00ec th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t b\u1ea3n c\u00e1c c\u00e2u chuy\u1ec7n kh\u00f4ng c\u00f3 bi\u1ec7t ng\u1eef ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 gi\u1ea3i th\u00edch c\u00e1c chi ti\u1ebft c\u1ea7n bi\u1ebft v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 ph\u1ee9c t\u1ea1p. n\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 k\u1ef9 thu\u1eadt cao ho\u1eb7c ph\u1ee9c t\u1ea1p, h\u00e3y l\u1ea5y m\u1ed9t trang t\u1eeb cu\u1ed1n s\u00e1ch c\u1ee7a NASA v\u00e0 s\u1eed d\u1ee5ng C\u00e2u chuy\u1ec7n nh\u01b0 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n.<\/p>\n

\u0110\u00e1nh gi\u00e1 c\u00f4ng ngh\u1ec7 MIT<\/h3>\n

N\u1ed9i dung Instagram c\u1ee7a MIT Technology Review kh\u00f4ng ch\u1ec9 d\u00e0nh cho c\u00e1c h\u1ecdc gi\u1ea3 v\u00e0 chuy\u00ean gia khoa h\u1ecdc. \u1ea4n ph\u1ea9m th\u1ef1c s\u1ef1 l\u00e0m r\u1ea5t t\u1ed1t c\u00f4ng vi\u1ec7c t\u1ea1o v\u00e0 k\u1ec3 chuy\u1ec7n m\u00e0 h\u1ea7u h\u1ebft kh\u00e1n gi\u1ea3 c\u1ee7a Instagram c\u00f3 th\u1ec3 hi\u1ec3u.<\/p>\n

M\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c C\u00e2u chuy\u1ec7n tr\u00ean Instagram c\u1ee7a \u1ea5n ph\u1ea9m li\u00ean quan \u0111\u1ebfn vi\u1ec7c l\u1ea5y c\u00e1c m\u1ea9u n\u1ed9i dung d\u00e0i v\u00e0 r\u00fat ng\u1eafn ch\u00fang cho n\u1ec1n t\u1ea3ng. V\u00ec MIT Tech Review \u0111\u01b0\u1ee3c x\u00e1c minh v\u1edbi h\u01a1n 10.000 ng\u01b0\u1eddi theo d\u00f5i, n\u00ean n\u00f3 c\u00f3 th\u1ec3 bao g\u1ed3m "vu\u1ed1t l\u00ean" trong C\u00e2u chuy\u1ec7n. Vu\u1ed1t l\u00ean l\u00e0 m\u1ed9t CTA c\u00f3 n\u1ed9i dung nh\u01b0 "Vu\u1ed1t l\u00ean" ho\u1eb7c "\u0110\u1ecdc th\u00eam". Khi ng\u01b0\u1eddi xem nh\u00ecn th\u1ea5y n\u00f3, h\u1ecd c\u00f3 th\u1ec3 vu\u1ed1t ng\u00f3n tay l\u00ean tr\u00ean \u0111\u1ec3 xem m\u1ed9t trang ho\u1eb7c b\u00e0i vi\u1ebft t\u1eeb trang web c\u1ee7a nh\u00e0 xu\u1ea5t b\u1ea3n.<\/p>\n

N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c thao t\u00e1c vu\u1ed1t l\u00ean, chi\u1ebfn thu\u1eadt n\u00e0y v\u1eeba s\u00e1ng t\u1ea1o v\u00e0 c\u00f3 th\u1ec3 h\u1eefu \u00edch cho vi\u1ec7c t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp l\u00ean to\u00e0n b\u1ed9 c\u00e2u chuy\u1ec7n. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 \u0111\u1ecdc m\u1ed9t C\u00e2u chuy\u1ec7n th\u00fa v\u1ecb, nh\u01b0ng ng\u1eafn – nh\u01b0 c\u00e2u chuy\u1ec7n d\u01b0\u1edbi \u0111\u00e2y v\u1ec1 c\u00f4ng ngh\u1ec7 n\u0103m 2019 kh\u00f4ng th\u00e0nh c\u00f4ng – v\u00e0 mu\u1ed1n vu\u1ed1t l\u00ean \u0111\u1ec3 xem m\u1ed9t b\u00e0i vi\u1ebft d\u00e0i \u0111\u1ea7y \u0111\u1ee7.<\/p>\n

\"MIT<\/div>\n

H\u00e0nh tr\u00ecnh<\/strong><\/p>\n

Trong khi NASA t\u1eadn d\u1ee5ng h\u00ecnh \u1ea3nh \u0111\u1ed9c quy\u1ec1n c\u1ee7a m\u00ecnh, MIT Tech Review t\u01b0\u01a1ng t\u1ef1 t\u1eadn d\u1ee5ng n\u1ed9i dung bi\u00ean t\u1eadp c\u00f3 s\u1eb5n c\u1ee7a n\u00f3. Thay v\u00ec vi\u1ebft n\u1ed9i dung tin t\u1ee9c ri\u00eang bi\u1ec7t cho Instagram Stories, h\u1ecd \u0111i\u1ec1u ch\u1ec9nh c\u00e1c b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c vi\u1ebft s\u1eb5n m\u00e0 h\u1ecd ngh\u0129 s\u1ebd th\u00fa v\u1ecb v\u1edbi \u0111\u1ed9c gi\u1ea3 Instagram.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung r\u00fat g\u1ecdn n\u00e0y c\u00f3 th\u1ec3 l\u00e0 tuy\u1ec7t v\u1eddi cho c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng xuy\u00ean vi\u1ebft blog. N\u1ebfu m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a th\u1ec3 li\u00ean k\u1ebft C\u00e2u chuy\u1ec7n v\u1edbi trang web c\u1ee7a h\u1ecd, h\u1ecd v\u1eabn c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t phi\u00ean b\u1ea3n r\u00fat g\u1ecdn c\u1ee7a m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean blog v\u00e0 thay v\u00e0o \u0111\u00f3 bao g\u1ed3m m\u1ed9t trang cho bi\u1ebft li\u00ean k\u1ebft c\u1ee7a b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y trong ti\u1ec3u s\u1eed c\u1ee7a t\u00e0i kho\u1ea3n Instagram.<\/p>\n

T\u1ea1p ch\u00ed kinh doanh Harvard<\/h3>\n

T\u1ea1p ch\u00ed Harvard Business Review th\u01b0\u1eddng t\u1eadp trung v\u00e0o c\u00e1c c\u00e2u chuy\u1ec7n xoay quanh v\u1ea5n \u0111\u1ec1 qu\u1ea3n l\u00fd, t\u00ednh chuy\u00ean nghi\u1ec7p v\u00e0 s\u1ef1 nghi\u1ec7p. Gi\u1ed1ng nh\u01b0 MIT Tech Review, n\u00f3 s\u1eed d\u1ee5ng gi\u1ecdng \u0111i\u1ec7u b\u00ecnh th\u01b0\u1eddng v\u00e0 t\u01b0\u01a1ng t\u1ef1 \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung d\u1ea1ng d\u00e0i th\u00e0nh c\u00e1c C\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c r\u00fat ng\u1eafn. Tuy nhi\u00ean, m\u1ed9t \u0111i\u1ec3m kh\u00e1c bi\u1ec7t ch\u00ednh l\u00e0 HBR t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u h\u01a1n m\u1ed9t ch\u00fat.<\/p>\n

M\u1eb7c d\u00f9 HBR bao g\u1ed3m c\u00e1c cu\u1ed9c th\u0103m d\u00f2, c\u00e2u \u0111\u1ed1 v\u00e0 c\u00e1c t\u00ednh n\u0103ng C\u00e2u chuy\u1ec7n t\u01b0\u01a1ng t\u00e1c kh\u00e1c tr\u00ean Instagram, nh\u01b0ng n\u00f3 c\u0169ng tr\u1edf n\u00ean s\u00e1ng t\u1ea1o b\u1eb1ng c\u00e1ch th\u00eam v\u00e0o gu\u1ed3ng quay c\u1ee7a ch\u00ednh n\u00f3 v\u1ec1 t\u00ednh t\u01b0\u01a1ng t\u00e1c v\u00e0o m\u1ed9t c\u00e2u chuy\u1ec7n. Trong v\u00ed d\u1ee5 tr\u01b0\u1edbc, \u1ea5n ph\u1ea9m cho ng\u01b0\u1eddi d\u00f9ng th\u1ea5y m\u1ed9t danh s\u00e1ch ki\u1ec3m tra ki\u1ec7t s\u1ee9c m\u00e0 h\u1ecd c\u00f3 th\u1ec3 ch\u1ee5p m\u00e0n h\u00ecnh v\u00e0 ki\u1ec3m tra. C\u00e2u chuy\u1ec7n sau \u0111\u00f3 cho b\u1ea1n l\u1eddi khuy\u00ean ph\u1ea3i l\u00e0m g\u00ec n\u1ebfu b\u1ea1n ch\u1ecdn b\u1ea5t k\u1ef3 h\u1ed9p n\u00e0o.<\/p>\n

\"C\u00e2u<\/div>\n

\u0110\u1ed1i v\u1edbi nh\u1eefng \u0111\u1ed9c gi\u1ea3 mu\u1ed1n bi\u1ebft nhi\u1ec1u h\u01a1n, h\u1ecd cung c\u1ea5p m\u1ed9t c\u00fa vu\u1ed1t l\u00ean \u0111\u1ebfn m\u1ed9t b\u00e0i vi\u1ebft d\u00e0i tr\u00ean trang web c\u1ee7a h\u1ecd.<\/p>\n

H\u00e0nh tr\u00ecnh<\/strong><\/p>\n

M\u1eb7c d\u00f9 c\u00e1i t\u00ean "Harvard" nghe c\u00f3 v\u1ebb \u0111\u00e1ng s\u1ee3, nh\u01b0ng nh\u1eefng c\u00e2u chuy\u1ec7n c\u1ee7a \u1ea5n ph\u1ea9m d\u1ec5 d\u00e0ng cho b\u1ea5t k\u1ef3 \u0111\u1ed9c gi\u1ea3 n\u00e0o theo d\u00f5i. \u0110\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 c\u00e1ch m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng b\u1eb1ng c\u00e1ch n\u00f3i chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1n gi\u1ea3 tr\u1ebb, gi\u1ea3n d\u1ecb h\u01a1n tr\u00ean Instagram.<\/p>\n

B\u00ean c\u1ea1nh m\u1ed9t giai \u0111i\u1ec7u d\u1ec5 hi\u1ec3u v\u00e0 d\u1ec5 hi\u1ec3u, c\u00e1c y\u1ebfu t\u1ed1 t\u01b0\u01a1ng t\u00e1c nh\u01b0 danh s\u00e1ch ki\u1ec3m tra, cu\u1ed9c th\u0103m d\u00f2 v\u00e0 c\u00e2u \u0111\u1ed1 c\u00f3 th\u1ec3 khi\u1ebfn \u0111\u1ed9c gi\u1ea3 suy ngh\u0129 s\u00e2u s\u1eafc h\u01a1n v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 so v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 k\u00e9o h\u1ecd v\u00e0o n\u1ed9i dung v\u00ec h\u1ecd mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam ho\u1eb7c \u0111i s\u00e2u h\u01a1n v\u00e0o m\u1ed9t ch\u1ee7 \u0111\u1ec1 m\u00e0 h\u1ecd \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u b\u1ecf phi\u1ebfu.<\/p>\n

Ngay c\u1ea3 khi b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 nh\u00e0 xu\u1ea5t b\u1ea3n, l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3 t\u01b0\u01a1ng t\u1ef1 c\u0169ng c\u00f3 th\u1ec3 c\u00f3 l\u1ee3i cho n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/p>\n

V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n \u0111ang \u0111i\u1ec1u h\u00e0nh t\u00e0i kho\u1ea3n Instagram cho m\u1ed9t c\u00f4ng ty h\u1ee7y di\u1ec7t, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ed9t c\u00e2u chuy\u1ec7n b\u1eb1ng m\u1ed9t cu\u1ed9c th\u0103m d\u00f2 v\u1edbi n\u1ed9i dung: "B\u1ea1n c\u00f3 bi\u1ebft r\u1ec7p \u0111\u1ebfn t\u1eeb \u0111\u00e2u kh\u00f4ng?" Sau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n v\u1ec1 n\u01a1i ch\u00fang \u0111\u1ebfn, c\u00e1ch ph\u00f2ng ng\u1eeba v\u00e0 c\u00e1ch ch\u00fang c\u00f3 th\u1ec3 g\u1ecdi m\u1ed9t k\u1ebb h\u1ee7y di\u1ec7t n\u1ebfu c\u00e1c bi\u1ec7n ph\u00e1p ph\u00f2ng ng\u1eeba c\u1ee7a ch\u00fang kh\u00f4ng hi\u1ec7u qu\u1ea3.<\/p>\n

M\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 l\u01b0\u1edbt qua sau khi tham gia cu\u1ed9c th\u0103m d\u00f2 \u0111\u1ec3 xem li\u1ec7u h\u1ecd c\u00f3 \u0111\u00fang v\u1ec1 ngu\u1ed3n g\u1ed1c c\u1ee7a r\u1ec7p hay kh\u00f4ng v\u00ec c\u00e2u h\u1ecfi khi\u1ebfn h\u1ecd nh\u1eadn ra r\u1eb1ng h\u1ecd lo l\u1eafng nh\u01b0 th\u1ebf n\u00e0o v\u1ec1 r\u1ec7p.<\/p>\n

B\u1ebfp th\u1eed c\u1ee7a M\u1ef9<\/h3>\n

Gi\u1ed1ng nh\u01b0 NASA, America's Test Kitchen, m\u1ed9t trang web v\u00e0 blog video v\u1edbi n\u1ed9i dung c\u00f4ng th\u1ee9c, kh\u00f4ng \u0111i qu\u00e1 xa v\u1edbi th\u01b0\u01a1ng hi\u1ec7u Instagram Stories c\u1ee7a m\u00ecnh. M\u1eb7c d\u00f9 nhi\u1ec1u video c\u1ee7a Test Kitchen c\u1ee7a M\u1ef9 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c ch\u1ec9 cho b\u1ea1n c\u00e1ch t\u1ea1o c\u00f4ng th\u1ee9c n\u1ea5u \u0103n, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y xu\u1ea5t b\u1ea3n c\u00e1c video v\u1ec1 h\u1eadu tr\u01b0\u1eddng v\u00e0 c\u1ea3nh quay nguy\u00ean li\u1ec7u \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 cho c\u00e1c video c\u00f4ng th\u1ee9c s\u1eafp t\u1edbi.<\/p>\n

Trong m\u1ed9t c\u00e2u chuy\u1ec7n g\u1ea7n \u0111\u00e2y, Test Kitchen \u0111\u00e3 cho th\u1ea5y nh\u1eefng b\u1ee9c \u1ea3nh v\u00e0 video v\u1ec1 th\u1ecbt x\u00f4ng kh\u00f3i khi c\u00e1c \u0111\u1ea7u b\u1ebfp \u0111ang th\u1eed nghi\u1ec7m c\u00f4ng th\u1ee9c th\u1ecbt x\u00f4ng kh\u00f3i. C\u00e2u chuy\u1ec7n sau \u0111\u00f3 \u0111\u01b0a ra m\u1ed9t cu\u1ed9c th\u0103m d\u00f2 h\u1ecfi ng\u01b0\u1eddi xem h\u1ecd th\u00edch th\u1ecbt x\u00f4ng kh\u00f3i c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

Test Kitchen ch\u01b0a vu\u1ed1t l\u00ean trang web c\u1ee7a m\u00ecnh, nh\u01b0ng v\u00ec h\u1ecd \u0111ang \u0111\u0103ng c\u00e1c video h\u1eadu tr\u01b0\u1eddng trong khi n\u1ea5u c\u00e1c c\u00f4ng th\u1ee9c n\u1ea5u \u0103n m\u1edbi, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec s\u1ebd xu\u1ea5t hi\u1ec7n tr\u00ean trang web.<\/p>\n

\"C\u00e2u<\/div>\n

H\u00e0nh tr\u00ecnh<\/strong><\/p>\n

N\u1ebfu b\u1ea1n ch\u01b0a \u0111\u01b0\u1ee3c x\u00e1c minh ho\u1eb7c m\u1edbi b\u1eaft \u0111\u1ea7u t\u0103ng l\u01b0\u1ee3t theo d\u00f5i, \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 hay v\u1ec1 c\u00e1ch b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 qu\u1ea3ng b\u00e1 n\u1ed9i dung c\u1ee7a m\u00ecnh m\u00e0 kh\u00f4ng c\u1ea7n s\u1eed d\u1ee5ng li\u00ean k\u1ebft \u0111\u1ec3 h\u01b0\u1edbng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn trang web c\u1ee7a m\u00ecnh.<\/p>\n

M\u1eb7c d\u00f9 chi\u1ebfn l\u01b0\u1ee3c Story Kitchen c\u1ee7a America l\u00e0 ho\u00e0n h\u1ea3o cho c\u00e1c \u1ea5n ph\u1ea9m th\u1ef1c ph\u1ea9m, n\u00f3 c\u0169ng c\u00f3 th\u1ec3 h\u1eefu \u00edch cho c\u00e1c nh\u00e0 h\u00e0ng. Khi ai \u0111\u00f3 xem video \u0111\u1ea7u b\u1ebfp c\u1ee7a m\u1ed9t nh\u00e0 h\u00e0ng n\u1ea5u m\u1ed9t m\u00f3n \u0103n m\u1edbi, n\u00f3 c\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd th\u00e8m b\u1eefa \u0103n \u0111\u00f3 v\u00e0 \u0111\u1ebfn nh\u00e0 h\u00e0ng \u0111\u1ec3 g\u1ecdi m\u00f3n \u0111\u00f3. Ngo\u00e0i ra, khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ea5y \u0111\u1ea7u b\u1ebfp n\u1ea5u \u0103n k\u1ef9 l\u01b0\u1ee1ng v\u00e0 c\u1ea9n th\u1eadn, h\u1ecd c\u0169ng c\u00f3 th\u1ec3 tin t\u01b0\u1edfng r\u1eb1ng th\u1ee9c \u0103n c\u1ee7a h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb t\u1ed1t<\/p>\n

B\u1ea3o t\u00e0ng M\u1ef9 thu\u1eadt, Boston<\/h3>\n

B\u1ea3o t\u00e0ng M\u1ef9 thu\u1eadt, Boston s\u1eed d\u1ee5ng Instagram Stories mang nh\u1eefng b\u1ee9c t\u01b0\u1ee3ng v\u00e0 b\u1ee9c tranh hi\u1ec7n t\u1ea1i c\u1ee7a n\u00f3 v\u00e0o cu\u1ed9c s\u1ed1ng. M\u1eb7c d\u00f9 b\u1ea1n c\u00f3 th\u1ec3 ngh\u0129 r\u1eb1ng vi\u1ec7c nh\u00ecn v\u00e0o nh\u1eefng b\u1ee9c tranh v\u1ec1 ngh\u1ec7 thu\u1eadt th\u1ebf k\u1ef7 17 c\u00f3 th\u1ec3 l\u00e0m b\u1ea1n ch\u00e1n ng\u1ea5y, nh\u01b0ng MFA l\u1ea1i l\u00e0m m\u1ecdi th\u1ee9 tr\u1edf n\u00ean th\u00fa v\u1ecb b\u1eb1ng c\u00e1ch h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng tr\u00edch d\u1eabn h\u00e0i h\u01b0\u1edbc, t\u00e0i li\u1ec7u tham kh\u1ea3o meme v\u00e0 c\u00e1c cu\u1ed9c th\u0103m d\u00f2.<\/p>\n

V\u00ed d\u1ee5, g\u1ea7n \u0111\u00e2y h\u1ecd \u0111\u00e3 tr\u00ecnh b\u00e0y nhi\u1ec1u h\u00ecnh \u1ea3nh v\u1ec1 ngh\u1ec7 thu\u1eadt li\u00ean quan \u0111\u1ebfn ng\u1ef1a k\u00e8m theo l\u1eddi b\u00e0i h\u00e1t t\u1eeb b\u00e0i h\u00e1t r\u1ea5t \u0111\u01b0\u1ee3c nh\u1edb \u0111\u1ebfn, "Old Town Road".<\/p>\n

\"B\u1ea3o<\/div>\n

H\u00e0nh tr\u00ecnh<\/strong><\/p>\n

M\u1eb7c d\u00f9 MFA \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 c\u00f3 uy t\u00edn v\u00e0 h\u1ecdc thu\u1eadt, n\u00f3 s\u1eed d\u1ee5ng Instagram Stories nh\u01b0 th\u1ebf n\u00e0y \u0111\u1ec3 cho th\u1ea5y r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u v\u1eabn c\u00f3 th\u1ec3 h\u00e0i h\u01b0\u1edbc v\u00e0 h\u00e0i h\u01b0\u1edbc.<\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 c\u00e1ch m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 "kh\u00f4" tr\u00ean Instagram ngh\u0129 ra b\u00ean ngo\u00e0i h\u1ed9p \u0111\u1ec3 th\u1ec3 hi\u1ec7n s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd theo m\u1ed9t c\u00e1ch ho\u00e0n to\u00e0n m\u1edbi. M\u1eb7c d\u00f9 c\u00f3 th\u1ec3 c\u00f3 l\u1ee3i cho th\u01b0\u01a1ng hi\u1ec7u n\u1ebfu b\u1ea1n k\u1ebft h\u1ee3p t\u1ed1t v\u1edbi m\u1ed9t n\u1ec1n t\u1ea3ng, m\u1ed9t s\u1ed1 c\u00f4ng ty ho\u1eb7c t\u1ed5 ch\u1ee9c, nh\u01b0 b\u1ea3o t\u00e0ng ho\u1eb7c c\u00f4ng vi\u00ean qu\u1ed1c gia, c\u00f3 th\u1ec3 mu\u1ed1n th\u1eed nghi\u1ec7m c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung m\u1edbi l\u1ea1 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng ph\u00e1t tri\u1ec3n nhanh nh\u01b0 Instagram.<\/p>\n

\u0110\u1ecba l\u00fd qu\u1ed1c gia<\/h3>\n

Ngo\u00e0i t\u00e0i kho\u1ea3n c\u1ee7a Instagram, National Geographic l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c theo d\u00f5i nhi\u1ec1u nh\u1ea5t tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y. Gi\u1ed1ng nh\u01b0 c\u00e1c b\u00e0i \u0111\u0103ng \u1ea3nh ti\u00eau chu\u1ea9n c\u1ee7a n\u00f3, nh\u00e0 xu\u1ea5t b\u1ea3n th\u1eed nghi\u1ec7m v\u1edbi nhi\u1ec1u phong c\u00e1ch n\u1ed9i dung kh\u00e1c nhau.<\/p>\n

M\u1eb7c d\u00f9 C\u00e2u chuy\u1ec7n c\u1ee7a NatGeo th\u01b0\u1eddng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c phim t\u00e0i li\u1ec7u nh\u1ecf, \u0111\u00f4i khi ch\u00fang c\u0169ng bao g\u1ed3m c\u00e1c cu\u1ed9c th\u0103m d\u00f2 ho\u1eb7c c\u00e1c c\u00e2u \u0111\u1ed1. \u0110\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 c\u00e1ch tr\u1ed9n l\u1eabn m\u1ecdi th\u1ee9 v\u00e0 th\u1eed nghi\u1ec7m c\u00e1c phong c\u00e1ch n\u1ed9i dung kh\u00e1c nhau c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n \u0111\u1ee9ng ngo\u00e0i cu\u1ed9c t\u1ef1 h\u1ecfi lo\u1ea1i n\u1ed9i dung n\u00e0o h\u1ecd c\u00f3 th\u1ec3 th\u1ea5y ti\u1ebfp theo.<\/p>\n

Gi\u1ed1ng nh\u01b0 MIT v\u00e0 Harvard, National Geographic c\u0169ng th\u1ec9nh tho\u1ea3ng x\u00f3a b\u1ecf n\u1ed9i dung d\u1ea1ng d\u00e0i \u0111\u1ec3 qu\u1ea3ng b\u00e1 m\u1ed9t b\u00e0i vi\u1ebft ho\u1eb7c video m\u00e0 ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 vu\u1ed1t l\u00ean. Trong v\u00ed d\u1ee5 \u0111\u01b0\u1ee3c ch\u1ee5p m\u00e0n h\u00ecnh b\u00ean d\u01b0\u1edbi, h\u1ecd qu\u1ea3ng c\u00e1o m\u1ed9t video n\u00f3i v\u1ec1 l\u1ecbch s\u1eed s\u1ee9 m\u1ec7nh Apollo c\u1ee7a NASA, \u0111\u1ed3ng th\u1eddi g\u1eafn th\u1ebb cho NASA \u0111\u1ec3 th\u00eam m\u1ed9t s\u1ed1 t\u1ed1i \u01b0u h\u00f3a C\u00e2u chuy\u1ec7n.<\/p>\n

\"National<\/div>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c b\u1ed5 sung v\u1edbi n\u1ed9i dung \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3. Trong m\u1ed9t phi\u00ean b\u1ea3n, \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 b\u1edfi Barbie, h\u1ecd \u0111\u00e3 k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 m\u1ed9t n\u1eef nhi\u1ebfp \u1ea3nh gia b\u1ea3o t\u1ed3n. \u0110\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 th\u00fa v\u1ecb v\u1ec1 m\u1ed9t nh\u00e0 t\u00e0i tr\u1ee3 cho ph\u00e9p National Geographic k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n tuy\u1ec7t \u0111\u1eb9p v\u1ec1 thi\u00ean nhi\u00ean, \u0111\u1ed3ng th\u1eddi ph\u00f9 h\u1ee3p v\u1edbi s\u1ee9 m\u1ec7nh c\u1ee7a Barbie \u0111\u1ec3 khuy\u1ebfn kh\u00edch trao quy\u1ec1n cho ph\u1ee5 n\u1eef.<\/p>\n

\"National<\/div>\n

H\u00e0nh tr\u00ecnh<\/strong><\/p>\n

Gi\u1ed1ng nh\u01b0 MIT Tech Review v\u00e0 NASA, National Geographic t\u1eadn d\u1ee5ng h\u00ecnh \u1ea3nh \u0111\u1eb9p v\u00e0 \u0111\u1ed9c quy\u1ec1n m\u00e0 n\u00f3 \u0111\u00e3 c\u00f3 \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung th\u01b0\u01a1ng hi\u1ec7u th\u00fa v\u1ecb cho Instagram. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p c\u00f4ng ty s\u1eed d\u1ee5ng t\u00e0i nguy\u00ean c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch kinh t\u1ebf \u0111\u1ed3ng th\u1eddi qu\u1ea3ng b\u00e1 n\u1ed9i dung d\u00e0i h\u1ea1n \u0111i s\u00e2u v\u00e0o chi ti\u1ebft h\u01a1n C\u00e2u chuy\u1ec7n.<\/p>\n

M\u1eb7c d\u00f9 NatGeo l\u00e0m r\u1ea5t t\u1ed1t vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung, nh\u01b0ng n\u00f3 c\u0169ng th\u1eed nghi\u1ec7m v\u1edbi n\u1ed9i dung c\u1ee7a \u0111\u1ed1i t\u00e1c. Khi th\u1eadm ch\u00ed c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u1ecf h\u1ee3p t\u00e1c v\u1edbi c\u00e1c c\u00f4ng ty kh\u00e1c \u0111\u1ec3 t\u1ea1o n\u1ed9i dung, vi\u1ec7c s\u1ea3n xu\u1ea5t c\u00f3 th\u1ec3 c\u00f3 gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng h\u01a1n v\u00e0 vi\u1ec7c ra m\u1eaft n\u1ed9i dung c\u00f3 th\u1ec3 gi\u00fap c\u1ea3 hai th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi h\u00e2m m\u1ed9 t\u1eeb c\u01a1 s\u1edf c\u1ee7a ng\u01b0\u1eddi kia.<\/p>\n

V\u00f9ng h\u1ebbo l\u00e1nh<\/h3>\n

Gi\u1ed1ng nh\u01b0 Test Kitchen c\u1ee7a M\u1ef9, chu\u1ed7i nh\u00e0 h\u00e0ng Outback Steak t\u1eadn d\u1ee5ng h\u00ecnh \u1ea3nh c\u1ee7a c\u00e1c m\u00f3n \u0103n ngon v\u00e0 c\u00e1c cu\u1ed9c th\u0103m d\u00f2 \u0111\u1ec3 thu h\u00fat kh\u00e1n gi\u1ea3 tr\u00ean Instagram Story.<\/p>\n

Trong khi m\u1ed9t s\u1ed1 C\u00e2u chuy\u1ec7n c\u1ea3m th\u1ea5y gi\u1ed1ng nh\u01b0 qu\u1ea3ng c\u00e1o b\u1eb1ng c\u00e1ch th\u1ea3o lu\u1eadn v\u1ec1 qu\u1ea3ng c\u00e1o v\u00e0 giao d\u1ecbch, nh\u1eefng c\u00e2u chuy\u1ec7n kh\u00e1c c\u1ea3m th\u1ea5y t\u01b0\u01a1ng t\u00e1c v\u00e0 s\u00e1ng t\u1ea1o h\u01a1n.<\/p>\n

V\u00ed d\u1ee5, trong m\u1ed9t C\u00e2u chuy\u1ec7n g\u1ea7n \u0111\u00e2y, ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb nhi\u1ec1u m\u1ee5c menu Outback cho m\u1ed7i kh\u00f3a h\u1ecdc b\u1eefa t\u1ed1i, sau \u0111\u00f3 h\u1ecd \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u b\u1ecf phi\u1ebfu v\u1ec1 b\u1eefa \u0103n n\u00e0o h\u1ecd mu\u1ed1n cho m\u1ed7i kh\u00f3a h\u1ecdc. V\u00e0o cu\u1ed1i C\u00e2u chuy\u1ec7n, Outback l\u01b0u \u00fd m\u1ed9t th\u1ecfa thu\u1eadn \u0103n t\u1ed1i \u0111a ng\u00f4n ng\u1eef m\u00e0 h\u1ecd \u0111ang cung c\u1ea5p. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt nhi\u1ec1u s\u1ea3n ph\u1ea9m c\u00f9ng m\u1ed9t l\u00fac m\u00e0 kh\u00f4ng khi\u1ebfn kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n c\u1ea3m th\u1ea5y cho\u00e1ng ng\u1ee3p.<\/p>\n

\"Outback<\/div>\n

H\u00e0nh tr\u00ecnh<\/strong><\/p>\n

N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 ngh\u0129 ra \u00fd t\u01b0\u1edfng cho C\u00e2u chuy\u1ec7n v\u1edbi c\u1ed1t truy\u1ec7n v\u00e0 c\u00e1ch k\u1ec3 chuy\u1ec7n truy\u1ec1n th\u1ed1ng h\u01a1n, Outback ch\u1ee9ng minh r\u1eb1ng b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 k\u00e9o m\u1ecdi ng\u01b0\u1eddi qua m\u1ed9t lo\u1ea1t h\u00ecnh \u1ea3nh theo c\u00e1ch c\u1ea3m th\u1ea5y gi\u1ed1ng nh\u01b0 tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c h\u01a1n l\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n

M\u1ed9t lo\u1ea1t c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u1ef1. V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n l\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb cho m\u1ed9t c\u00f4ng ty gi\u00e0y c\u00f3 th\u1ec3 \u0111\u0103ng C\u00e2u chuy\u1ec7n cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi b\u1ecf phi\u1ebfu cho c\u00e1c ki\u1ec3u gi\u00e0y m\u00e0 h\u1ecd s\u1ebd m\u1eb7c cho c\u00e1c d\u1ecbp kh\u00e1c nhau. Lo\u1ea1i c\u00e2u chuy\u1ec7n n\u00e0y s\u1ebd cho ph\u00e9p kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n nh\u00ecn th\u1ea5y v\u00e0 c\u00e2n nh\u1eafc v\u1ec1 hai phong c\u00e1ch kh\u00e1c nhau c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f9ng m\u1ed9t l\u00fac.<\/p>\n

Sau n\u00e0y, khi h\u1ecd kh\u00f4ng th\u1ec3 t\u00ecm ra \u0111\u00f4i gi\u00e0y n\u00e0o h\u1ecd mu\u1ed1n \u0111i ra ngo\u00e0i, h\u1ecd c\u00f3 th\u1ec3 nh\u1edb C\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n v\u00e0 \u0111i \u0111\u1ebfn c\u1eeda h\u00e0ng gi\u00e0y c\u1ee7a b\u1ea1n khi bi\u1ebft b\u1ea1n c\u00f3 m\u1ed9t lo\u1ea1t c\u00e1c l\u1ef1a ch\u1ecdn kh\u00e1c nhau.<\/p>\n

Nike<\/h3>\n

Instagram Stories c\u1ee7a Nike c\u00f3 c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n v\u1edbi c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean n\u1ed5i b\u1eadt s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Nike. Trong c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n, c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean n\u00f3i v\u1ec1 th\u00e0nh t\u00edch s\u1ef1 nghi\u1ec7p c\u1ee7a h\u1ecd, thay v\u00ec t\u1eadp trung v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Nike.<\/p>\n

Trong v\u00ed d\u1ee5 d\u01b0\u1edbi \u0111\u00e2y, c\u1ea7u th\u1ee7 b\u00f3ng \u0111\u00e1 Alex Morgan \u0111\u00e3 k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 c\u00e1ch c\u00f4 \u1ea5y nh\u1eadn ra r\u1eb1ng c\u00f4 \u1ea5y mu\u1ed1n m\u1ed9t con \u0111\u01b0\u1eddng s\u1ef1 nghi\u1ec7p kh\u00e1c v\u1edbi ch\u1ecb g\u00e1i m\u00ecnh.<\/p>\n

\"Nike<\/div>\n

M\u1eb7c d\u00f9 \u0111i\u1ec1u n\u00e0y kh\u00f4ng li\u00ean quan g\u00ec \u0111\u1ebfn gi\u00e0y, nh\u01b0ng n\u1ed9i dung n\u00e0y nh\u1eb1m m\u1ee5c \u0111\u00edch th\u00fac \u0111\u1ea9y c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean c\u00f3 th\u1ec3 mu\u1ed1n mua gi\u00e0y \u0111\u01b0\u1ee3c mang b\u1edfi nh\u1eefng ng\u01b0\u1eddi th\u00e0nh c\u00f4ng kh\u00e1c trong ng\u00e0nh th\u1ec3 thao.<\/p>\n

H\u00e0nh tr\u00ecnh<\/strong><\/p>\n

T\u1eadn d\u1ee5ng nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng c\u00f3 li\u00ean quan, nh\u01b0 Nike, cho ph\u00e9p b\u1ea1n t\u1ea1o n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng ho\u00e0n to\u00e0n t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n

M\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 xem nh\u1eefng C\u00e2u chuy\u1ec7n n\u00e0y \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean n\u1ed5i ti\u1ebfng \u0111ang \u0111\u01b0\u1ee3c ph\u1ecfng v\u1ea5n. Sau \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 tin t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Nike h\u01a1n v\u00ec nh\u1eefng v\u1eadn \u0111\u1ed9ng vi\u00ean th\u00e0nh c\u00f4ng n\u00e0y c\u0169ng tin t\u01b0\u1edfng v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.<\/p>\n

M\u1eb7c d\u00f9 m\u1ed9t c\u00f4ng ty nh\u1ecf c\u00f3 th\u1ec3 kh\u00f4ng th\u1ec3 thu\u00ea ho\u1eb7c quay m\u1ed9t v\u1eadn \u0111\u1ed9ng vi\u00ean ho\u1eb7c ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng n\u1ed5i ti\u1ebfng, h\u1ecd v\u1eabn c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u1ef1 b\u1eb1ng c\u00e1ch ph\u1ecfng v\u1ea5n nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng ho\u1eb7c chuy\u00ean gia nh\u1ecf h\u01a1n trong ng\u00e0nh c\u1ee7a h\u1ecd.<\/p>\n

V\u00ed d\u1ee5, n\u1ebfu ch\u1ee7 s\u1edf h\u1eefu ph\u00f2ng t\u1eadp th\u1ec3 d\u1ee5c mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n, h\u1ecd c\u00f3 th\u1ec3 ph\u1ecfng v\u1ea5n m\u1ed9t v\u1eadn \u0111\u1ed9ng vi\u00ean \u0111\u1ecba ph\u01b0\u01a1ng v\u1ec1 m\u1ee5c ti\u00eau, th\u00e0nh t\u00edch c\u1ee7a h\u1ecd v\u00e0 \u0111i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y h\u1ecd. Nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn v\u1eadn \u0111\u1ed9ng vi\u00ean \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 th\u1ec3 xem video \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 ng\u01b0\u1eddi \u0111\u00f3, nh\u01b0ng sau \u0111\u00f3 xem x\u00e9t t\u01b0 c\u00e1ch th\u00e0nh vi\u00ean ph\u00f2ng t\u1eadp th\u1ec3 d\u1ee5c n\u1ebfu h\u1ecd mu\u1ed1n c\u00f3 th\u00e0nh t\u00edch th\u1ec3 thao t\u01b0\u01a1ng t\u1ef1.<\/p>\n

Airbnb<\/h3>\n

C\u00e2u chuy\u1ec7n l\u00e0 m\u1ed9t ph\u1ea7n ch\u00ednh trong chi\u1ebfn l\u01b0\u1ee3c Instagram c\u1ee7a c\u00f4ng ty du l\u1ecbch. Trong th\u1ef1c t\u1ebf, h\u1ecd c\u00f3 m\u1ed9t v\u00e0i phong c\u00e1ch kh\u00e1c nhau c\u1ee7a C\u00e2u chuy\u1ec7n. V\u00ed d\u1ee5: cung c\u1ea5p c\u00e1c h\u1ed3 s\u01a1 ng\u1eafn v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a Airbnb \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 "Tr\u1ea3i nghi\u1ec7m, trong khi m\u1ed9t h\u1ed3 s\u01a1 kh\u00e1c – \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0" Cu\u1ed9c phi\u00eau l\u01b0u "k\u1ebft h\u1ee3p n\u1ed9i dung \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd v\u00e0 ghi l\u1ea1i b\u1eb1ng Airbnb \u0111\u1ec3 hi\u1ec3n th\u1ecb t\u00e0i li\u1ec7u v\u1ec1 c\u00e1c k\u1ef3 ngh\u1ec9 \u0111\u1ed9c \u0111\u00e1o tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi.<\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t trong nh\u1eefng ph\u1ea7n Tr\u1ea3i nghi\u1ec7m c\u1ee7a Airbnb xoay quanh m\u1ed9t kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean \u1edf Brooklyn. B\u00ean c\u1ea1nh vi\u1ec7c gi\u1ea3i th\u00edch nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng l\u00e0m, AIrbnb c\u0169ng s\u1eed d\u1ee5ng c\u00e1c cu\u1ed9c th\u0103m d\u00f2 v\u00e0 c\u00e2u h\u1ecfi li\u00ean quan \u0111\u1ebfn c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh \u0111\u1ec3 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn l\u1ecbch s\u1eed m\u00e0 c\u00f4 nghi\u00ean c\u1ee9u:<\/p>\n

\"Airbnb<\/div>\n

M\u1eb7c d\u00f9 Airbnb t\u1ea1o ra r\u1ea5t nhi\u1ec1u video ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 n\u1ed9i dung ho\u1ea1t h\u00ecnh cho c\u00e1c c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh, h\u1ecd c\u0169ng kh\u00f4ng ng\u1ea1i chia s\u1ebb video kh\u00e1ch h\u00e0ng \u0111\u1ed9 n\u00e9t cao trong khi ghi c\u00f3 v\u00e0 g\u1eafn th\u1ebb ch\u00fang.<\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t \u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh kh\u00e1c t\u1eeb m\u1ed9t trong nh\u1eefng C\u00e2u chuy\u1ec7n Phi\u00eau l\u01b0u c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u01a1i h\u1ecd bao g\u1ed3m c\u00e1c video v\u1ec1 m\u1ed9t kh\u00e1ch h\u00e0ng c\u1ee7a Airbnb \u0111ang b\u01a1i c\u00f9ng c\u00e1 m\u1eadp v\u00e0 ghi c\u00f3 v\u00e0o t\u00e0i kho\u1ea3n c\u1ee7a h\u1ecd:<\/p>\n

\"Airbnb<\/div>\n

H\u00e0nh tr\u00ecnh<\/strong><\/p>\n

M\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u l\u00e0 b\u1eb1ng c\u00e1ch k\u1ec3 ho\u1eb7c tr\u00ecnh b\u00e0y nh\u1eefng c\u00e2u chuy\u1ec7n t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng h\u1ea1nh ph\u00fac. \u0110\u1ed9i ng\u0169 Instagram c\u1ee7a Airbnb nh\u1eadn ra \u0111i\u1ec1u n\u00e0y v\u00e0 t\u1eadp trung v\u00e0o chi\u1ebfn l\u01b0\u1ee3c k\u1ec3 chuy\u1ec7n c\u1ee7a m\u00ecnh xung quanh v\u1ea5n \u0111\u1ec1 \u0111\u00f3.<\/p>\n

Trong khi h\u1ecd quay phim v\u00e0 gi\u1edbi thi\u1ec7u nh\u1eefng th\u01b0\u1edbc phim v\u00e0 phim t\u00e0i li\u1ec7u \u0111\u1eb9p c\u1ee7a ri\u00eang m\u00ecnh, h\u1ecd c\u0169ng r\u1ea5t kh\u00f4n ngoan khi chia s\u1ebb nh\u1eefng video v\u00e0 h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng qu\u1ea3n l\u00fd.<\/p>\n

M\u1eb7c d\u00f9 gi\u00e1m tuy\u1ec3n r\u00f5 r\u00e0ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c \u0111\u1ec3 t\u1ea1o n\u1ed9i dung, nh\u01b0ng n\u00f3 c\u0169ng mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng m\u1ed9t c\u00e1ch m\u1edbi \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Ch\u01b0a k\u1ec3, n\u00f3 mang l\u1ea1i cho th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi \u0111\u1ec3 cho ng\u01b0\u1eddi h\u00e2m m\u1ed9 th\u1ea5y kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng nh\u01b0 th\u1ebf n\u00e0o v\u1edbi c\u00e1c chuy\u1ebfn \u0111i c\u1ee7a h\u1ecd.<\/p>\n

N\u1ebfu m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng lo l\u1eafng r\u1eb1ng m\u1ed9t c\u00f4ng ty phi truy\u1ec1n th\u1ed1ng kh\u1edfi nghi\u1ec7p l\u00e0 kh\u00f4ng \u0111\u00e1ng tin c\u1eady, c\u00e1c video t\u1eeb kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u00e0m d\u1ecbu th\u1ea7n kinh c\u1ee7a h\u1ecd ho\u1eb7c cho h\u1ecd c\u1ea3m gi\u00e1c v\u1ec1 FOMO (ho\u1eb7c s\u1ee3 b\u1ecf l\u1ee1) khi\u1ebfn h\u1ecd mu\u1ed1n \u0111\u1eb7t chuy\u1ebfn bay.<\/p>\n

M\u1eb7c d\u00f9 chi\u1ebfn l\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng n\u00e0y ho\u1ea1t \u0111\u1ed9ng t\u1ed1t cho Airbnb, nh\u01b0ng n\u00f3 c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng cho nhi\u1ec1u c\u00f4ng ty kh\u00e1c, \u0111\u1eb7c bi\u1ec7t n\u1ebfu h\u1ecd v\u1eabn \u0111ang x\u00e2y d\u1ef1ng c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh ho\u1eb7c b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1ed9t ph\u00e1 m\u00e0 tr\u01b0\u1edbc \u0111\u00e2y kh\u00f4ng ai s\u1eed d\u1ee5ng.<\/p>\n

V\u00ed d\u1ee5: n\u1ebfu m\u1ed9t c\u00f4ng ty chia s\u1ebb \u0111i xe m\u1edbi c\u00f3 m\u1ed9t v\u00e0i kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng nh\u01b0ng mu\u1ed1n th\u00fac \u0111\u1ea9y chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh, n\u00f3 c\u00f3 th\u1ec3 t\u1ea1o ra C\u00e2u chuy\u1ec7n n\u01a1i kh\u00e1ch h\u00e0ng n\u00f3i v\u1ec1 nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m th\u00fa v\u1ecb m\u00e0 chuy\u1ebfn \u0111i chung c\u1ee7a h\u1ecd \u0111\u01b0a h\u1ecd \u0111\u1ebfn, ho\u1eb7c c\u00f3 th\u1ec3 h\u1ecd s\u1ebd th\u1ea3o lu\u1eadn v\u1ec1 m\u1ed9t ng\u01b0\u1eddi l\u00e1i xe th\u00fa v\u1ecb H\u1ecd g\u1eb7p nhau tr\u00ean m\u1ed9t chuy\u1ebfn \u0111i d\u00e0i. H\u1ecd c\u00f3 th\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c ni\u1ec1m tin khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ea5y kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u1ea1nh ph\u00fac v\u00e0 an to\u00e0n nh\u01b0 th\u1ebf n\u00e0o khi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 chia s\u1ebb \u0111i xe.<\/p>\n

Starbucks<\/h3>\n

Starbucks s\u1eed d\u1ee5ng C\u00e2u chuy\u1ec7n \u0111\u1ec3 chia s\u1ebb l\u1eddi ch\u1ee9ng th\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng, ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c kh\u00e1c. M\u1eb7c d\u00f9 m\u1ed9t s\u1ed1 n\u1ed9i dung c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u xoay quanh \u0111\u1ed3 u\u1ed1ng c\u1ee7a n\u00f3, C\u00e2u chuy\u1ec7n kh\u00f4ng c\u1ea3m th\u1ea5y gi\u1ed1ng nh\u01b0 qu\u1ea3ng c\u00e1o v\u00ec ch\u00fang ch\u1ee9a \u0111\u1ef1ng nh\u1eefng s\u1ef1 th\u1eadt th\u00fa v\u1ecb v\u00e0 c\u00e1c cu\u1ed9c th\u0103m d\u00f2 v\u00e0 c\u00e2u h\u1ecfi t\u01b0\u01a1ng t\u00e1c.<\/p>\n

Trong m\u1ed9t v\u00ed d\u1ee5, Starbucks y\u00eau c\u1ea7u ng\u01b0\u1eddi xem \u0111o\u00e1n \u0111\u1ed3 u\u1ed1ng n\u00e0o s\u1ebd quay tr\u1edf l\u1ea1i. Sau \u0111\u00f3, n\u00f3 chia s\u1ebb nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi hay nh\u1ea5t v\u00e0 ti\u1ebft l\u1ed9 h\u00ecnh \u1ea3nh v\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a S'mores. \u0110\u1ec3 th\u00eam m\u1ed9t s\u1ed1 t\u01b0\u01a1ng t\u00e1c b\u1ed5 sung, ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 b\u1ecf phi\u1ebfu v\u1ec1 lo\u1ea1i S'mores Frap h\u1ecd th\u00edch v\u00e0 \u0111o\u00e1n xem c\u00f3 bao nhi\u00eau sores \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb trong video.<\/p>\n

\"C\u00e2u<\/div>\n

H\u00e0nh tr\u00ecnh<\/strong><\/p>\n

Ngay c\u1ea3 khi h\u1ecd t\u1eadp trung c\u1ee5 th\u1ec3 xung quanh m\u1ed9t s\u1ea3n ph\u1ea9m h\u01a1n l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n ho\u1eb7c c\u1ed1t truy\u1ec7n, nh\u1eefng c\u00e2u chuy\u1ec7n nh\u01b0 th\u1ebf n\u00e0y v\u1eabn c\u00f3 th\u1ec3 th\u00fa v\u1ecb t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i. Starbucks l\u00e0m r\u1ea5t t\u1ed1t vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi xem.<\/p>\n

B\u1eb1ng c\u00e1ch \u0111\u01b0a ra c\u00e1c c\u00e2u h\u1ecfi v\u00e0 c\u00e2u h\u1ecfi k\u1ebft th\u00fac m\u1edf, h\u1ecd c\u00f3 th\u1ec3 tham gia v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng th\u00edch m\u1ed9t lo\u1ea1i \u0111\u1ed3 u\u1ed1ng c\u1ee5 th\u1ec3, nh\u01b0ng d\u00f9 sao c\u0169ng mu\u1ed1n \u0111o\u00e1n. V\u1edbi c\u00e1c cu\u1ed9c th\u0103m d\u00f2, h\u1ecd c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 tham gia t\u01b0\u01a1ng t\u1ef1, trong khi c\u0169ng c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 nh\u1eefng g\u00ec \u0111\u1ed3 u\u1ed1ng v\u00e0 h\u01b0\u01a1ng v\u1ecb kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd th\u00edch.<\/p>\n

Instagram<\/h3>\n

V\u00e2ng. R\u00f5 r\u00e0ng Instagram l\u00e0 tuy\u1ec7t v\u1eddi khi \u0111\u0103ng C\u00e2u chuy\u1ec7n tr\u00ean n\u1ec1n t\u1ea3ng ri\u00eang c\u1ee7a m\u00ecnh. Nh\u01b0ng, m\u1eb7c d\u00f9 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 kh\u1ed5ng l\u1ed3, h\u1ecd v\u1eabn d\u1ef1a v\u00e0o l\u01b0\u1ee3ng fan c\u1ee7a h\u1ecd cho h\u1ea7u h\u1ebft c\u00e1c n\u1ed9i dung.<\/p>\n

H\u1ea7u nh\u01b0 t\u1ea5t c\u1ea3 c\u00e1c C\u00e2u chuy\u1ec7n tr\u00ean Instagram \u0111\u1ec1u ch\u1ee9a \u0111\u1ea7y \u1ea3nh ho\u1eb7c video do ng\u01b0\u1eddi d\u00f9ng g\u1eedi. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p Instagram th\u1ec3 hi\u1ec7n m\u1ed9t s\u1ed1 h\u00ecnh \u1ea3nh \u0111\u1eb9p nh\u1ea5t v\u00e0 video th\u00fa v\u1ecb nh\u1ea5t tr\u00ean n\u1ec1n t\u1ea3ng. B\u1edfi v\u00ec h\u1ecd g\u1eafn th\u1ebb v\u00e0 t\u00edn d\u1ee5ng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 g\u1eedi n\u1ed9i dung, h\u1ecd c\u0169ng cung c\u1ea5p cho c\u00e1c t\u00e0i kho\u1ea3n \u0111\u00f3 m\u1ed9t s\u1ed1 khuy\u1ebfn m\u00e3i tuy\u1ec7t v\u1eddi. \u0110i\u1ec1u n\u00e0y, \u0111\u1ebfn l\u01b0\u1ee3t n\u00f3, l\u00e0m cho Instagram tr\u00f4ng gi\u1ed1ng nh\u01b0 h\u1ecd quan t\u00e2m \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng c\u1ee7a h\u1ecd v\u00e0 c\u00e1ch m\u1ecdi ng\u01b0\u1eddi \u0111ang s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 \u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh t\u1eeb m\u1ed9t c\u00e2u chuy\u1ec7n t\u1ea1o \u0111\u1ed9ng l\u1ef1c \u0111\u01b0\u1ee3c t\u1ea1o b\u1edfi ng\u01b0\u1eddi d\u00f9ng Instagram:<\/p>\n

\"C\u00e2u<\/div>\n

H\u00e0nh tr\u00ecnh<\/strong><\/p>\n

Cho d\u00f9 b\u1ea1n \u0111ang ti\u1ebfp th\u1ecb m\u1ed9t doanh nghi\u1ec7p nh\u1ecf hay doanh nghi\u1ec7p l\u1edbn, b\u1ea1n lu\u00f4n mu\u1ed1n \u0111\u01b0\u1ee3c ch\u1ecdn "tr\u00e1i c\u00e2y treo th\u1ea5p". \u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng bi\u1ebft c\u00e2u n\u00f3i kh\u1edfi nghi\u1ec7p ph\u1ed5 bi\u1ebfn n\u00e0y, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 n\u1ebfu b\u1ea1n th\u1ea5y m\u1ed9t c\u01a1 h\u1ed9i l\u1edbn tr\u01b0\u1edbc m\u1eb7t, b\u1ea1n n\u00ean n\u1eafm l\u1ea5y n\u00f3. Gi\u1ed1ng nh\u01b0 b\u1ea1n s\u1ebd ch\u1ed9p l\u1ea5y m\u1ed9t qu\u1ea3 t\u00e1o tr\u00f4ng ngon l\u00e0nh \u0111ang treo th\u1ea5p xu\u1ed1ng m\u1eb7t \u0111\u1ea5t c\u1ee7a m\u1ed9t c\u00e1i c\u00e2y cao.<\/p>\n

B\u1eb1ng c\u00e1ch t\u00ecm ngu\u1ed3n cung \u1ee9ng v\u00e0 xu\u1ea5t b\u1ea3n l\u1ea1i n\u1ed9i dung th\u00fa v\u1ecb t\u1eeb m\u1ed9t s\u1ed1 ng\u01b0\u1eddi d\u00f9ng h\u1ea5p d\u1eabn nh\u1ea5t c\u1ee7a m\u00ecnh, Instagram \u0111\u00e3 ch\u1ed9p l\u1ea5y tr\u00e1i c\u00e2y treo th\u1ea5p c\u1ee7a m\u00ecnh v\u00e0 t\u1ea1o ra m\u1ed9t lo\u1ea1i n\u01b0\u1edbc \u00e9p th\u01a1m ngon t\u1eeb \u0111\u00f3.<\/p>\n

\u0110i\u1ec1u l\u1ea1 l\u00f9ng l\u00e0, b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi c\u00f3 k\u00edch th\u01b0\u1edbc Instagram – v\u00e0 c\u00f3 l\u1ebd b\u1ea1n kh\u00f4ng c\u00f3 n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i th\u1ecbnh v\u01b0\u1ee3ng c\u1ee7a ri\u00eang m\u00ecnh \u0111\u1ec3 l\u1ea5y n\u1ed9i dung t\u1eeb \u0111\u00f3. Nh\u01b0ng, \u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 qu\u1ea3n l\u00fd n\u1ed9i dung t\u1eeb kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh theo c\u00e1ch d\u1ec5 m\u1edf r\u1ed9ng h\u01a1n.<\/p>\n

Gi\u1ed1ng nh\u01b0 Airbnb, Instagram \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i r\u1ea5t nhi\u1ec1u t\u1eeb vi\u1ec7c l\u00e0m n\u1ed5i b\u1eadt n\u1ed9i dung \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ea1o b\u1edfi ng\u01b0\u1eddi h\u00e2m m\u1ed9. N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t doanh nghi\u1ec7p nh\u1ecf th\u01b0\u1eddng xuy\u00ean nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 lo\u1ea1i n\u1ed9i dung t\u1eeb kh\u00e1ch h\u00e0ng ho\u1eb7c ng\u01b0\u1eddi h\u00e2m m\u1ed9 c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c tin t\u01b0\u1edfng v\u00e0 c\u1ed9ng \u0111\u1ed3ng b\u1eb1ng c\u00e1ch chia s\u1ebb v\u00e0 th\u1eeba nh\u1eadn nh\u1eefng c\u00e1 nh\u00e2n \u0111\u00f3.<\/p>\n

V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n ti\u1ebfp th\u1ecb cho m\u1ed9t c\u1eeda h\u00e0ng qu\u1ea7n \u00e1o v\u00e0 li\u00ean t\u1ee5c nh\u1eadn \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh nh\u1eefng ng\u01b0\u1eddi m\u1eb7c v\u00e1y m\u00e0 h\u1ecd b\u00e1n, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t C\u00e2u chuy\u1ec7n hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng m\u1eb7c trang ph\u1ee5c \u0111\u00f3 \u0111\u1ebfn nh\u1eefng bu\u1ed5i \u0111i ch\u01a1i kh\u00e1c nhau. Gi\u1ed1ng nh\u01b0 Instagram, b\u1ea1n c\u00f3 th\u1ec3 g\u1eafn th\u1ebb nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00f3 \u0111\u1ec3 h\u1ecd ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i h\u1ecd c\u00f3 th\u1ec3 xem C\u00e2u chuy\u1ec7n.<\/p>\n

Trong m\u1ed9t k\u1ecbch b\u1ea3n kh\u00e1c, gi\u1ea3 s\u1eed b\u1ea1n \u0111ang \u0111i\u1ec1u h\u00e0nh m\u1ed9t studio ngh\u1ec7 thu\u1eadt \u0111\u1ecba ph\u01b0\u01a1ng. B\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n xu\u1ea5t b\u1ea3n m\u1ed9t C\u00e2u chuy\u1ec7n bao g\u1ed3m \u1ea3nh, t\u00e1c ph\u1ea9m \u0111i\u00eau kh\u1eafc v\u00e0 tranh v\u1ebd t\u1eeb c\u00e1c sinh vi\u00ean c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p sinh vi\u00ean c\u1ee7a b\u1ea1n c\u1ea3m th\u1ea5y nh\u01b0 b\u1ea1n quan t\u00e2m \u0111\u1ebfn th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd v\u00e0 mu\u1ed1n chia s\u1ebb n\u00f3, \u0111\u1ed3ng th\u1eddi cho sinh vi\u00ean t\u01b0\u01a1ng lai bi\u1ebft h\u1ecd c\u00f3 th\u1ec3 h\u1ecdc \u0111\u01b0\u1ee3c bao nhi\u00eau n\u1ebfu h\u1ecd tham gia l\u1edbp h\u1ecdc c\u1ee7a b\u1ea1n.<\/p>\n

NBA<\/h3>\n

NBA th\u01b0\u1eddng xuy\u00ean \u0111\u0103ng nh\u1eefng c\u00e2u chuy\u1ec7n Instagram theo phong c\u00e1ch h\u1eadu tr\u01b0\u1eddng c\u00f3 th\u1ec3 l\u00e0m n\u1ed5i b\u1eadt c\u00e1c l\u1ec5 k\u1ef7 ni\u1ec7m sau tr\u1eadn \u0111\u1ea5u, c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n v\u00e0 c\u00e1c di\u1ec5n bi\u1ebfn ngo\u00e0i s\u00e2n kh\u00e1c.<\/p>\n

V\u00ed d\u1ee5, m\u1ed9t C\u00e2u chuy\u1ec7n g\u1ea7n \u0111\u00e2y \u0111\u00e3 theo d\u00f5i cu\u1ed9c di\u1ec5u h\u00e0nh Toronto Raptors \u1edf Ontario, Canada v\u00e0 cho xem c\u00e1c clip c\u1ee7a ng\u01b0\u1eddi ch\u01a1i v\u1edbi c\u00e1c th\u00e0nh vi\u00ean gia \u0111\u00ecnh v\u00e0 ch\u1ee5p \u1ea3nh cho c\u00e1c rapper ng\u01b0\u1eddi Canada, Drake.<\/p>\n

\"C\u00e2u<\/div>\n

H\u00e0nh tr\u00ecnh<\/strong><\/p>\n

Khi b\u1ea1n cho m\u1ecdi ng\u01b0\u1eddi th\u1ea5y \u0111\u1eb1ng sau m\u1ed9t c\u00f4ng ty ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u, \u0111i\u1ec1u \u0111\u00f3 l\u00e0m cho n\u00f3 c\u1ea3m th\u1ea5y \u0111\u00e1ng tin c\u1eady ho\u1eb7c \u0111\u00e1ng tin c\u1eady h\u01a1n. V\u1edbi NBA, ch\u00fang ta th\u01b0\u1eddng th\u1ea5y nh\u1eefng c\u1ea7u th\u1ee7 tr\u00f4ng nghi\u00eam t\u00fac v\u00e0 c\u1ee9ng r\u1eafn khi h\u1ecd ch\u01a1i b\u00f3ng r\u1ed5. Nh\u01b0ng, khi b\u1ea1n nh\u00ecn th\u1ea5y h\u1ecd ra kh\u1ecfi t\u00f2a \u00e1n, b\u1ea1n nh\u1eadn ra r\u1eb1ng h\u1ecd l\u00e0 con ng\u01b0\u1eddi, gi\u1ed1ng nh\u01b0 b\u1ea1n.<\/p>\n

M\u1eb7c d\u00f9 ai \u0111\u00f3 c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi h\u00e2m m\u1ed9 th\u1ec3 thao, h\u1ecd v\u1eabn c\u00f3 th\u1ec3 xem nh\u1eefng c\u00e2u chuy\u1ec7n h\u1eadu tr\u01b0\u1eddng nh\u01b0 th\u1ebf n\u00e0y \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 nh\u1eefng g\u01b0\u01a1ng m\u1eb7t \u0111\u1eb1ng sau th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c \u0111\u1ec3 hi\u1ec3u v\u1ec1 c\u00e1ch th\u1ebf gi\u1edbi th\u1ec3 thao ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

Trong c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c, m\u1ecdi ng\u01b0\u1eddi c\u0169ng c\u00f3 th\u1ec3 ph\u1ea3n h\u1ed3i t\u1ed1t v\u1edbi video h\u1eadu tr\u01b0\u1eddng. V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n \u0111ang ti\u1ebfp th\u1ecb cho m\u1ed9t tr\u01b0\u1eddng h\u1ecdc ho\u1eb7c ph\u00f2ng t\u1eadp th\u1ec3 d\u1ee5c n\u01a1i c\u00e1c gi\u00e1o s\u01b0 v\u00e0 hu\u1ea5n luy\u1ec7n vi\u00ean c\u00f3 v\u1ebb \u0111\u00e1ng s\u1ee3 \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, th\u00ec vi\u1ec7c hi\u1ec3n th\u1ecb C\u00e2u chuy\u1ec7n tr\u00ean Instagram theo h\u1ecd trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng s\u1ee3 \u0111\u0103ng k\u00fd kh\u00f3a h\u1ecdc ho\u1eb7c t\u01b0 c\u00e1ch th\u00e0nh vi\u00ean.<\/p>\n

Wayfair<\/h3>\n

Wayfair, m\u1ed9t c\u00f4ng ty n\u1ed9i th\u1ea5t v\u00e0 trang tr\u00ed n\u1ed9i th\u1ea5t tr\u1ef1c tuy\u1ebfn, xu\u1ea5t b\u1ea3n C\u00e2u chuy\u1ec7n thu\u1ed9c n\u0103m lo\u1ea1i li\u00ean quan \u0111\u1ebfn nh\u00e0: Wall Art Th\u1ee9 t\u01b0, #WayfairAtHome, Home Renos, \u0110a ch\u1ee9c n\u0103ng v\u00e0 D\u1ecbch v\u1ee5 thi\u1ebft k\u1ebf.<\/p>\n

Khi b\u1ea1n truy c\u1eadp trang t\u00e0i kho\u1ea3n c\u1ee7a n\u00f3, thay v\u00ec gi\u1edbi thi\u1ec7u nhi\u1ec1u c\u00e2u chuy\u1ec7n ri\u00eang l\u1ebb, h\u1ecd s\u1ebd hi\u1ec3n th\u1ecb cho b\u1ea1n c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng cho t\u1eebng danh m\u1ee5c. Khi b\u1ea1n nh\u1ea5p v\u00e0o, b\u1ea1n s\u1ebd th\u1ea5y nhi\u1ec1u C\u00e2u chuy\u1ec7n li\u00ean quan \u0111\u1ebfn t\u1eebng nh\u00f3m.<\/p>\n

\"C\u00e1ch<\/div>\n

B\u1ea5t k\u1ec3 c\u00e2u chuy\u1ec7n thu\u1ed9c th\u1ec3 lo\u1ea1i n\u00e0o, Wayfair lu\u00f4n s\u00e1ng t\u1ea1o nh\u1eefng b\u1ee9c \u1ea3nh s\u1ea3n ph\u1ea9m v\u00e0o \u0111\u00f3 theo c\u00e1ch h\u00e0i h\u01b0\u1edbc ho\u1eb7c s\u00e1ng t\u1ea1o.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 \u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh t\u1eeb C\u00e2u chuy\u1ec7n m\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng s\u1ef1 h\u00e0i h\u01b0\u1edbc \u0111\u1ec3 th\u1ec3 hi\u1ec7n ngh\u1ec7 thu\u1eadt treo t\u01b0\u1eddng:<\/p>\n

\"Wayfair<\/div>\n

Trong m\u1ed9t v\u00ed d\u1ee5 kh\u00e1c, h\u1ecd \u0111\u01b0a ra nh\u1eefng l\u1eddi khuy\u00ean c\u00f3 gi\u00e1 tr\u1ecb cho vi\u1ec7c c\u1ea3i t\u1ea1o nh\u00e0 th\u1eeba nh\u1eadn c\u00e1c s\u1ea3n ph\u1ea9m Wayfair:<\/p>\n

\"Wayfair<\/div>\n

Wayfair bao g\u1ed3m m\u1ed9t "Xem th\u00eam." vu\u1ed1t l\u00ean \u0111\u1ec3 g\u1ecdi h\u00e0nh \u0111\u1ed9ng trong m\u1ed7i trang c\u1ee7a C\u00e2u chuy\u1ec7n cho ph\u00e9p ng\u01b0\u1eddi xem vu\u1ed1t tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ea3n ph\u1ea9m ngay sau khi hi\u1ec3n th\u1ecb.<\/p>\n

H\u00e0nh tr\u00ecnh<\/strong><\/p>\n

N\u1ebfu b\u1ea1n \u0111ang l\u00e0m vi\u1ec7c t\u1ea1i m\u1ed9t c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ho\u1eb7c mu\u1ed1n l\u00e0m n\u1ed5i b\u1eadt v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Wayfair c\u00f3 th\u1ec3 c\u00f3 l\u1ee3i. Nh\u1eefng C\u00e2u chuy\u1ec7n n\u00e0y cho ph\u00e9p kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 th\u1ea5y s\u1ea3n ph\u1ea9m ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd mu\u1ed1n mua h\u00e0ng.<\/p>\n

N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 li\u00ean k\u1ebft trang web c\u1ee7a m\u00ecnh v\u1edbi C\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 thay th\u1ebf li\u00ean k\u1ebft d\u00f2ng s\u1ea3n ph\u1ea9m trong ti\u1ec3u s\u1eed Instagram c\u1ee7a m\u00ecnh, sau \u0111\u00f3 t\u1ea1o m\u1ed9t s\u1ea3n ph\u1ea9m l\u00e0m n\u1ed5i b\u1eadt C\u00e2u chuy\u1ec7n s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean trang web \u0111\u00f3. V\u00e0o cu\u1ed1i c\u1ee7a n\u00f3, thay v\u00ec bao g\u1ed3m m\u1ed9t l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c li\u00ean k\u1ebft, b\u1ea1n c\u00f3 th\u1ec3 h\u01b0\u1edbng ng\u01b0\u1eddi xem \u0111\u1ebfn ti\u1ec3u s\u1eed c\u1ee7a m\u00ecnh.<\/p>\n

N\u1ebfu b\u1ea1n k\u1ebft th\u00fac vi\u1ec7c t\u1ea1o ra m\u1ed9t lo\u1ea1t c\u00e1c C\u00e2u chuy\u1ec7n ph\u00f9 h\u1ee3p v\u1edbi ch\u1ec9 m\u1ed9t v\u00e0i lo\u1ea1i, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 mu\u1ed1n xem x\u00e9t tr\u00ecnh b\u00e0y ch\u00fang nh\u01b0 nh\u1eefng C\u00e2u chuy\u1ec7n \u0111\u1eb7c tr\u01b0ng nh\u01b0 Wayfair hi\u1ec7n tr\u00ean h\u1ed3 s\u01a1 c\u1ee7a n\u00f3. B\u1eb1ng c\u00e1ch \u0111\u00f3, n\u1ebfu ai \u0111\u00f3 quan t\u00e2m \u0111\u1ebfn m\u1ed9t danh m\u1ee5c s\u1ea3n ph\u1ea9m kh\u00e1c, h\u1ecd s\u1ebd bi\u1ebft n\u01a1i \u0111\u1ec3 nh\u1ea5p \u0111\u1ec3 xem n\u1ed9i dung c\u00f3 li\u00ean quan.<\/p>\n

Caffe Nero<\/h3>\n

Chu\u1ed7i c\u00e0 ph\u00ea \u00dd c\u00f3 tr\u1ee5 s\u1edf \u1edf New England, Caffe Nero, s\u1eed d\u1ee5ng C\u00e2u chuy\u1ec7n tr\u00ean Instagram c\u1ee7a m\u00ecnh \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, c\u00e1c m\u1ee5c trong th\u1ef1c \u0111\u01a1n v\u00e0 \u0111\u00f3 l\u00e0 baristas. G\u1ea7n \u0111\u00e2y, c\u00f4ng ty \u0111\u00e3 \u0111\u0103ng m\u1ed9t C\u00e2u chuy\u1ec7n v\u1ec1 cu\u1ed9c thi v\u00e0 gi\u1ea3i th\u01b0\u1edfng "Barista c\u1ee7a n\u0103m", trong \u0111\u00f3 n\u00eau b\u1eadt ng\u01b0\u1eddi chi\u1ebfn th\u1eafng c\u0169ng nh\u01b0 t\u00e1m baristas \u0111\u01b0\u1ee3c x\u01b0\u1edbng t\u00ean v\u00e0o v\u00f2ng chung k\u1ebft.<\/p>\n

\"C\u00e2u<\/div>\n

H\u00e0nh tr\u00ecnh<\/strong><\/p>\n

Cho d\u00f9 b\u1ea1n \u0111ang ti\u1ebfp th\u1ecb cho m\u1ed9t doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng ho\u1eb7c m\u1ed9t chu\u1ed7i, C\u00e2u chuy\u1ec7n c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1ch h\u1eefu \u00edch \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh \u0111\u1ed9c \u0111\u00e1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n – \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean t\u1eadn t\u1ee5y v\u00e0 th\u00e2n thi\u1ec7n.<\/p>\n

B\u1eb1ng c\u00e1ch l\u00e0m n\u1ed5i b\u1eadt ch\u00edn baristas c\u00f3 tay ngh\u1ec1 cao v\u00e0 th\u1ec3 hi\u1ec7n m\u1ed9t l\u1ec5 trao gi\u1ea3i, Caffe Nero cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ea5y r\u1eb1ng nh\u00e2n vi\u00ean c\u1ee7a h\u1ecd r\u1ea5t d\u1ec5 ch\u1ecbu, mu\u1ed1n gi\u00fap \u0111\u1ee1 kh\u00e1ch h\u00e0ng, gi\u1ecfi pha c\u00e0 ph\u00ea v\u00e0 t\u1eadn h\u01b0\u1edfng c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd. It also makes Caffe Nero look like a brand that cares about both its staff and good customer experiences.<\/p>\n

If someone has to pick between a huge restaurant chain with unhappy staff and a smaller chain with staff that cares about customer happiness, odds are, they'll probably choose the second option because their experience might be smoother and more pleasant.<\/p>\n

New York University<\/h3>\n

NYU's Stories center around topics that you might see in a student newspaper. In any given story edition, you might find student profiles, historical fun facts about NYU, graduation speeches, and university-related newsbites.<\/p>\n

In one Story, published on Valentine's Day, NYU discussed alumni who fell in love:<\/p>\n

\"NYU<\/div>\n

In the same Story, they also highlighted instances of sibling students<\/p>\n

\"NYU<\/div>\n

And just recently, NYU published footage of its Pride Parade:<\/p>\n

\"NYU<\/div>\n

Takeaways<\/strong><\/p>\n

Because Gen-Z and millennials flock to Instagram, this type of student-friendly content seems very well targeted. While many in Gen-Z are starting to enroll in college programs, some millennials might still be thinking about getting a first or second degree.<\/p>\n

When prospective students are preparing to make a huge investment in college, they want to choose a school that cares about its students. With the strategy of telling interesting student stories and covering campus events, NYU gives possible students an idea of what going to the school might be like. These Stories might also show them how fun and diverse NYU could be.<\/p>\n

If you're part of a business that requires students or customers to pay large annual fees, one great way of showing them it's worth it is by highlighting current customers or students. Emotionally, prospects might connect with people in their situation who are happy with a big investment that they made.<\/p>\n

While this strategy works well for colleges and universities, it might also benefit other programs, such as a networking organization. For example, if you're trying to market a group where members pay to attend networking events, workshops, or other career training, you might post Stories that talk about members who found jobs after joining, or use the platform to show videos of current members at an interesting networking workshop.<\/p>\n

Planet Fitness<\/h3>\n

Planet Fitness leverages its diverse customer base by promoting gym triumphs in its Instagram Stories. Its featured Story includes one customer triumph or success story on each page with teaser language encouraging viewers to swipe up to the Planet Fitness website.<\/p>\n

\"Planet<\/div>\n

The best thing about this Story is that it shows successes from a wide range of people at different ages and fitness levels. While you might see a highlight about an athlete preparing for a marathon one day, you'll also regularly see moms going to the gym to lose baby-weight, friends working out together to keep each other accountable, or other testimonials about customer weight-loss or wellness milestones.<\/p>\n

Takeaways<\/strong><\/p>\n

While some gyms might promote their most athletic, body-building members to show how successful they are, Planet Fitness continues to define itself as a "judgement-free zone" by showing realistic accomplishments by every-day people.<\/p>\n

Those who want to go to the gym, but feel intimidated or worried that athletes will be judging their fitness level might see these stories and feel like Planet Fitness is a realistic and welcoming place for them to start working out.<\/p>\n

Furthermore, when they see a success story about someone losing just a few pounds or inches, they might trust that Planet Fitness is a more realistic gym with staff that will help them reach healthy and achievable goals, rather than pressure them to overwork themselves.<\/p>\n

Every-day person success Stories can be a great way to lighten up your brand image if you think prospects are too nervous to come to you. Aside from gyms, this could be an approach for other businesses or brands that might be intimidating to customers.<\/p>\n

For example, because people can get nervous around lawyers, a law firm might want to use Stories to post video testimonials from clients who won their court cases with help from the organization. In another scenario, a nutritionist might have patients volunteer to talk about their wellness success. Viewers who are worried that they'll have to change their whole diet with a nutritionist might be comforted by seeing that expert advice can help them be healthier.<\/p>\n

The Jimmy Fund<\/h3>\n

The non-profit organization which raises money for cancer research and treatments regularly keeps Instagram followers up to date with the projects its funding, cancer-survivor testimonials, and updates on its annual 5K Fun Runs.<\/p>\n

Although cancer is a tough topic, The Jimmy Fund's Stories are optimistic and promote the charity's successes.<\/p>\n

In one Story, the organization toured a state of the art cancer treatment center that they had helped fund:<\/p>\n

\"Jimmy<\/div>\n

In another, a cancer survivor gives five tips for living with the disease:<\/p>\n

\"Jimmy<\/div>\n<\/p>\n

Takeaways<\/strong><\/p>\n

If you're a marketer for an organization that asks for donations or funding, you might already know that you'll need to gain trust from your following in order to get the money you need. One of the best ways to show that someone's donation will be put to good use is to promote how the funds are effectively being used to help others.<\/p>\n

By using the Stories feature to present funded projects, like new cancer treatment centers, viewers can literally see what their money could go toward.<\/p>\n

If you're just getting a philanthropic organization or fund off of the ground, another way to earn trust could be by creating content that is valuable to the group you're trying to help.<\/p>\n

For example, along with noting what the charity has been funding, The Jimmy Fund also posts advice for cancer patients and cancer survivors. While those living with cancer can benefit from this, those who aren't will see that the organization genuinely cares about the group it says it supports.<\/p>\n

Lowe's<\/h3>\n

The home-improvement store uses a variety of different story styles to show off its products. While most are created by Lowe's, other (1)stories are curated from customers.<\/p>\n

In one curated story, viewers can watch a woman refloor her bathroom with tiles she bought at Lowe's:<\/p>\n

\"Lowe's<\/div>\n

In a story created by Lowe's, the brand takes a similar approach as Outback Steakhouse by allowing viewers to vote on which type of paint color they preferred in a specific room:<\/p>\n

\"Lowe's<\/div>\n

Takeaways<\/strong><\/p>\n

While home-improvement might be nerve-wracking to someone who hasn't done it before, Lowe's uses colorful imagery and creative stories to show how fun and creative it can be. Because Lowe's shows its own tools in these stories, novices who don't want to be overwhelmed by product choices might just buy the exact same supplies so they can replicate what they've already seen.<\/p>\n

If your company offers DIY products, whether they relate to home-making, cooking, art, or other activities, showing them in action can be a really great way to encourage purchases. How-tos and demonstrations can excite prospective customers and show them how easy it can be to do a home project. Because of this, they might run straight to your store to buy similar supplies or ask your staff to show them other products for another DIY project.<\/p>\n

Tips for Creating an Instagram Story<\/h2>\n

If this list has inspired you to create a branded Instagram Story, here are a few key takeaways to remember as you begin to brainstorm your first edition.<\/p>\n

    \n
  • Identify and leverage content that might already align well with the platform. <\/strong>Do you have great customers that you can interview on camera? Or photos or videos of your product or service in action? While you'll still want to adapt imagery or Story lengths to fit the platform, don't be afraid to publish Stories with curated or pre-created content that you think will engage Instagrammers and prospective customers.<\/li>\n
  • Create content specifically for the platform's audience. <\/strong>Whether you're adapting content or creating it from scratch, make sure you're posting about topics that younger and more-visual Instagram audiences will engage with.<\/li>\n
  • Use interactive features like questions, polls, and quizzes.<\/strong> These add depth to a story and might enable users to think about each topic more seriously.<\/li>\n
  • Keep stories quick and to the point. <\/strong>Don't overwhelm your audiences with too much text or too many pages. This might cause them to tap out of your story.<\/li>\n
  • Add a swipe up if you can. <\/strong>These can be a great way to gain traffic through Instagram. Don't have the swipe up feature yet? Here's how you can get it. <\/li>\n<\/ul>\n

    Stories can be a great way to add some unique and engaging content to your Instagram strategy. If you're ready to make one, but feel overwhelmed by all the app's features, you can check out this detailed how-to guide.<\/p>\n

    If you're looking to up your Instagram game even more, click here to learn more about the strategies of its most-followed brands and individuals. You can also check out our Ultimate Guide to Instagram Marketing.<\/p>\n

    \"instagram<\/span><\/span><\/p>\n<\/p><\/div>\n