{"id":7298,"date":"2019-08-22T17:49:43","date_gmt":"2019-08-22T14:49:43","guid":{"rendered":"https:\/\/super-news.info\/vi\/cai-nao-tang-so-luot-xem-hubspot-len-58\/"},"modified":"2019-08-22T17:49:45","modified_gmt":"2019-08-22T14:49:45","slug":"cai-nao-tang-so-luot-xem-hubspot-len-58","status":"publish","type":"post","link":"https:\/\/super-news.info\/vi\/cai-nao-tang-so-luot-xem-hubspot-len-58\/","title":{"rendered":"C\u00e1i n\u00e0o t\u0103ng s\u1ed1 l\u01b0\u1ee3t xem HubSpot l\u00ean 58%"},"content":{"rendered":"

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Ti\u1ebfp th\u1ecb video l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i m\u1ea1nh m\u1ebd kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n – tr\u00ean th\u1ef1c t\u1ebf, h\u01a1n 50% ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00edch n\u1ed9i dung video h\u01a1n c\u00e1c h\u00ecnh th\u1ee9c n\u1ed9i dung kh\u00e1c, bao g\u1ed3m email, x\u00e3 h\u1ed9i v\u00e0 b\u00e0i \u0111\u0103ng tr\u00ean blog.<\/p>\n

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Ngo\u00e0i ra, trong v\u00e0i n\u0103m qua, ch\u00fang t\u00f4i \u0111\u00e3 th\u1ea5y s\u1ef1 gia t\u0103ng c\u1ee7a video tr\u1ef1c ti\u1ebfp nh\u01b0 m\u1ed9t k\u00eanh ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3. V\u00e0 v\u00ec l\u00fd do ch\u00ednh \u0111\u00e1ng – video tr\u1ef1c ti\u1ebfp \u0111\u01b0\u1ee3c xem d\u00e0i h\u01a1n 8,1 l\u1ea7n so v\u1edbi video theo y\u00eau c\u1ea7u.<\/p>\n

Gi\u1eefa YouTube, Facebook v\u00e0 Instagram, kh\u00f4ng thi\u1ebfu nh\u1eefng c\u00f4ng c\u1ee5 ph\u00e1t s\u00f3ng video tr\u1ef1c ti\u1ebfp c\u1ee7a b\u1ea1n. Nh\u01b0ng Facebook ch\u1eafc ch\u1eafn \u0111\u00e3 d\u1eabn \u0111\u1ea7u, v\u1edbi Facebook Live l\u00e0 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u cho 59,6% s\u1ed1 ng\u01b0\u1eddi s\u1eed d\u1ee5ng video tr\u1ef1c ti\u1ebfp.<\/p>\n

Kh\u00f4ng kh\u00f3 \u0111o\u00e1n t\u1ea1i sao – Facebook Live l\u00e0 \u0111\u1ecbnh d\u1ea1ng ho\u00e0n h\u1ea3o cho c\u00e1c s\u1ef1 ki\u1ec7n, ra m\u1eaft, n\u1ed9i dung h\u1eadu tr\u01b0\u1eddng, ph\u1ecfng v\u1ea5n v\u00e0 nhi\u1ec1u t\u00ecnh hu\u1ed1ng kh\u00e1c v\u00e0 ng\u01b0\u1eddi d\u00f9ng Facebook th\u01b0\u1eddng h\u00e1o h\u1ee9c h\u01a1n \u0111\u1ec3 xem v\u00e0 chia s\u1ebb n\u1ed9i dung gi\u1ea3i tr\u00ed tr\u00ean h\u1ecd th\u1ee9c \u0103n ch\u0103n nu\u00f4i.<\/p>\n

Trong n\u0103m qua, nh\u00f3m c\u1ee7a t\u00f4i t\u1ea1i HubSpot \u0111\u00e3 th\u1eed nghi\u1ec7m Facebook Live so v\u1edbi YouTube \u0111\u1ec3 t\u00ecm hi\u1ec3u xem video tr\u1ef1c ti\u1ebfp c\u00f3 th\u1ef1c s\u1ef1 \u0111\u00e1ng th\u1ed5i ph\u1ed3ng hay kh\u00f4ng. \u1ede \u0111\u00e2y, ch\u00fang t\u00f4i s\u1ebd gi\u1ea3i th\u00edch c\u00e1i n\u00e0o l\u00e0m vi\u1ec7c t\u1ed1t h\u01a1n cho ch\u00fang t\u00f4i.<\/p>\n

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Video tr\u1ef1c ti\u1ebfp: Th\u1eed nghi\u1ec7m c\u1ee7a ch\u00fang t\u00f4i<\/strong><\/h2>\n

Gi\u1ed1ng nh\u01b0 nhi\u1ec1u nh\u00f3m ti\u1ebfp th\u1ecb kh\u00e1c tr\u00ean to\u00e0n c\u1ea7u, nh\u00f3m c\u1ee7a t\u00f4i t\u1ea1i HubSpot kh\u00f4ng xa l\u1ea1 g\u00ec v\u1edbi xu h\u01b0\u1edbng video tr\u1ef1c ti\u1ebfp. Tr\u1edf l\u1ea1i v\u00e0o th\u00e1ng 4 n\u0103m 2017, ch\u00fang t\u00f4i \u0111\u00e3 ra m\u1eaft #MartesEnVivo, m\u1ed9t lo\u1ea1t video gi\u00e1o d\u1ee5c Facebook Live h\u00e0ng tu\u1ea7n, trong \u0111\u00f3 ch\u00fang t\u00f4i \u0111\u00e3 th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c chi\u1ebfn thu\u1eadt v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb cho kh\u00e1n gi\u1ea3 n\u00f3i ti\u1ebfng T\u00e2y Ban Nha.<\/p>\n

M\u1ee5c ti\u00eau c\u1ee7a ch\u00fang t\u00f4i r\u1ea5t \u0111\u01a1n gi\u1ea3n – \u0111\u1ec3 ch\u1ed1ng l\u1ea1i vi\u1ec7c gi\u1ea3m ph\u1ea1m vi ti\u1ebfp c\u1eadn trong trang c\u1ee7a ch\u00fang t\u00f4i. V\u00e0, cu\u1ed1i c\u00f9ng, n\u00f3 \u0111\u00e3 l\u00e0m vi\u1ec7c.<\/p>\n

Trong h\u01a1n m\u1ed9t n\u0103m, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tr\u1ef1c ti\u1ebfp v\u00e0o th\u1ee9 ba h\u00e0ng tu\u1ea7n tr\u00ean Facebook cho lo\u1ea1t #MartesEnVivo c\u1ee7a ch\u00fang t\u00f4i v\u00e0 c\u00e1c video \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c g\u1ea5p \u0111\u00f4i ph\u1ea1m vi c\u1ee7a b\u1ea5t k\u1ef3 b\u00e0i \u0111\u0103ng n\u00e0o kh\u00e1c c\u1ee7a ch\u00fang t\u00f4i.<\/p><\/blockquote>\n

Tuy nhi\u00ean, m\u1eb7c d\u00f9 c\u00f3 ph\u1ea1m vi ti\u1ebfp c\u1eadn cao, ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u nh\u1eadn th\u1ea5y r\u1eb1ng c\u00e1c video kh\u00f4ng t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c th\u1ef1c s\u1ef1, c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 c\u01a1 s\u1edf ng\u01b0\u1eddi xem trung th\u00e0nh. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ph\u00e1t s\u00f3ng \u0111\u00e3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb trong ngu\u1ed3n c\u1ea5p tin t\u1ee9c c\u1ee7a m\u1ecdi ng\u01b0\u1eddi, nh\u01b0ng r\u1ea5t \u00edt ng\u01b0\u1eddi \u0111ang theo d\u00f5i \u0111\u1ec3 xem to\u00e0n b\u1ed9 video.<\/p>\n

V\u00ed d\u1ee5: h\u00e3y xem ph\u00e2n t\u00edch duy tr\u00ec \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a video tr\u00ean Facebook Live (#MartesEnVivo):<\/p>\n

\"live-facebook-youtube-videoNh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y, trong khi ch\u00fang t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp ban \u0111\u1ea7u, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 nhanh ch\u00f3ng gi\u1ea3m theo th\u1eddi l\u01b0\u1ee3ng c\u1ee7a video – th\u1ef1c t\u1ebf, ch\u00fang t\u00f4i \u0111\u00e3 m\u1ea5t h\u1ea7u h\u1ebft kh\u00e1n gi\u1ea3 trong kho\u1ea3ng hai ph\u00fat.<\/p>\n

Ngo\u00e0i ra, khi ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u h\u01b0\u1edbng t\u1edbi nhi\u1ec1u n\u1ed9i dung video h\u01a1n nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Facebook, kho\u1ea3ng c\u00e1ch ti\u1ebfp c\u1eadn gi\u1eefa c\u00e1c video tr\u1ef1c ti\u1ebfp v\u00e0 ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a n\u1ed9i dung Facebook c\u1ee7a ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u \u0111\u00f3ng l\u1ea1i.<\/p>\n

Do \u0111\u00f3, ch\u00fang t\u00f4i \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh th\u1eed nghi\u1ec7m m\u1ed9t th\u1ee9 kh\u00e1c – video \u0111\u01b0\u1ee3c quay tr\u01b0\u1edbc tr\u00ean YouTube.<\/p>\n

YouTube: V\u1eabn l\u00e0 n\u1ec1n t\u1ea3ng t\u1ed1t nh\u1ea5t cho ch\u00fang t\u00f4i<\/strong><\/h2>\n

V\u00e0o \u0111\u1ea7u n\u0103m 2019, ch\u00fang t\u00f4i \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh chuy\u1ec3n t\u1eeb Facebook Live sang YouTube v\u00e0 \u0111\u1ed5i t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00fang t\u00f4i th\u00e0nh #UnMejorMarketing \u0111\u1ec3 c\u0103n ch\u1ec9nh t\u1ed1t h\u01a1n c\u00e1c video c\u1ee7a ch\u00fang t\u00f4i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u HubSpot v\u00e0 xu\u1ea5t b\u1ea3n n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n.<\/p>\n

Nh\u00ecn l\u1ea1i, \u0111\u00e2y l\u00e0 m\u1ed9t canh b\u1ea1c r\u1ea5t l\u1edbn \u0111\u1ed1i v\u1edbi ch\u00fang t\u00f4i. Cu\u1ed1i c\u00f9ng, ch\u00fang t\u00f4i \u0111\u00e3 l\u00e0m nh\u1eefng g\u00ec m\u00e0 m\u1ecdi chuy\u00ean gia trong ng\u00e0nh s\u1ebd khuy\u00ean – ch\u00fang t\u00f4i \u0111\u00e3 ch\u1ea5m d\u1ee9t s\u1ea3n xu\u1ea5t tr\u00ean m\u1ed9t lo\u1ea1t video tr\u1ef1c ti\u1ebfp \u0111ang thu \u0111\u01b0\u1ee3c m\u1ed9t t\u1ea5n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cho trang Facebook n\u00f3i ti\u1ebfng T\u00e2y Ban Nha c\u1ee7a ch\u00fang t\u00f4i, m\u00e0 kh\u00f4ng c\u00f3 b\u1eb1ng ch\u1ee9ng n\u00e0o cho th\u1ea5y video \u0111\u01b0\u1ee3c quay tr\u01b0\u1edbc s\u1ebd l\u00e0m t\u1ed1t h\u01a1n tr\u1ef1c ti\u1ebfp.<\/p><\/blockquote>\n

Tuy nhi\u00ean, ch\u00fang t\u00f4i th\u1ea5y \u0111\u00f3 l\u00e0 quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn cho ch\u00fang t\u00f4i.<\/p>\n

M\u1ed9t s\u1ed1 video \u0111\u01b0\u1ee3c ghi l\u1ea1i c\u1ee7a ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n video tr\u1ef1c ti\u1ebfp c\u1ee7a ch\u00fang t\u00f4i, trong khi nh\u00f3m c\u1ee7a t\u00f4i d\u1ec5 d\u00e0ng s\u1ea3n xu\u1ea5t h\u01a1n. Cu\u1ed1i c\u00f9ng, n\u1ed9i dung v\u1eabn chi\u1ebfn th\u1eafng \u0111\u1ecbnh d\u1ea1ng.<\/p>\n

Ngo\u00e0i ra, tr\u00ean YouTube, ch\u00fang t\u00f4i th\u1ea5y kh\u00e1n gi\u1ea3 c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 tham gia nhi\u1ec1u h\u01a1n v\u00e0o n\u1ed9i dung c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n

Ch\u00fang t\u00f4i \u0111\u00e3 c\u1ea3i thi\u1ec7n th\u1eddi gian xem trung b\u00ecnh t\u1eeb ch\u00edn gi\u00e2y l\u00ean h\u01a1n hai ph\u00fat v\u00e0 ph\u1ea7n tr\u0103m s\u1ed1 ng\u01b0\u1eddi xem \u00edt nh\u1ea5t m\u1ed9t n\u1eeda video c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 t\u0103ng t\u1eeb 1,87% l\u00ean h\u01a1n 60%<\/strong>.<\/p>\n

V\u00ed d\u1ee5: \u0111\u00e2y l\u00e0 hi\u1ec7u su\u1ea5t \u0111i\u1ec3n h\u00ecnh c\u1ee7a m\u1ed9t trong nh\u1eefng video YouTube c\u1ee7a ch\u00fang t\u00f4i (#UnMejorMarketing):<\/p>\n

\"VideoNgo\u00e0i ra, lo\u1ea1t phim \u0111ang t\u0103ng l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 YouTube n\u00f3i ti\u1ebfng T\u00e2y Ban Nha c\u1ee7a ch\u00fang t\u00f4i, v\u1edbi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd m\u1edbi \u0111\u01b0\u1ee3c t\u1ea1o ra cao tr\u1ef1c ti\u1ebfp<\/em> t\u1eeb nh\u1eefng video m\u1edbi n\u00e0y.<\/p>\n

\u0110i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi xu h\u01b0\u1edbng c\u00e2u h\u1ecfi<\/strong><\/h3>\n

Cu\u1ed1i c\u00f9ng, c\u00e1c th\u1eed nghi\u1ec7m c\u1ee7a ch\u00fang t\u00f4i v\u1edbi video tr\u1ef1c ti\u1ebfp so v\u1edbi YouTube \u0111\u00e3 d\u1ea1y cho nh\u00f3m c\u1ee7a t\u00f4i t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb.<\/p>\n

Facebook v\u1eabn l\u00e0 m\u1ed9t k\u00eanh ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 v\u00e0 video tr\u1ef1c ti\u1ebfp kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn l\u00e0 m\u1ed9t \u0111\u1ecbnh d\u1ea1ng m\u1ea1nh m\u1ebd, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng nh\u1ea5t thi\u1ebft c\u00f3 ngh\u0129a l\u00e0 n\u00f3 ph\u00f9 h\u1ee3p v\u1edbi c\u1ee7a b\u1ea1n <\/em>nh\u00e3n hi\u1ec7u.<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 duy nh\u1ea5t v\u00e0 n\u1ed9i dung c\u1ed9ng h\u01b0\u1edfng v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n c\u0169ng v\u1eady. Sau \u0111\u00f3, \u0111\u1ec3 t\u00ecm ra c\u00e1c c\u01a1 h\u1ed9i hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 t\u0103ng ROI, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i \u0111\u00e1nh gi\u00e1 c\u00e1c k\u00eanh v\u00e0 \u0111\u1ecbnh d\u1ea1ng kh\u00e1c nhau cho \u0111\u1ebfn khi b\u1ea1n t\u00ecm th\u1ea5y s\u1ef1 ph\u00f9 h\u1ee3p ho\u00e0n h\u1ea3o cho chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a m\u00ecnh.<\/p>\n

Trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a HubSpot, ch\u00fang t\u00f4i th\u1ea5y r\u1eb1ng video tr\u1ef1c ti\u1ebfp ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t cho n\u1ed9i dung r\u00f5 r\u00e0ng c\u00f3 l\u1ee3i t\u1eeb vi\u1ec7c tr\u1ef1c ti\u1ebfp, nh\u01b0 b\u1ea3o hi\u1ec3m c\u1ee7a m\u1ed9t s\u1ef1 ki\u1ec7n tr\u1ef1c ti\u1ebfp. Tuy nhi\u00ean, khi ch\u00fang t\u00f4i s\u1ea3n xu\u1ea5t n\u1ed9i dung th\u01b0\u1eddng xanh gi\u00e1o d\u1ee5c, t\u1ed1t h\u01a1n l\u00e0 n\u00ean d\u1ef1a v\u00e0o c\u00e1c video \u0111\u01b0\u1ee3c quay tr\u01b0\u1edbc.<\/p>\n

T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, Facebook c\u00f3 xu h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t cho n\u1ed9i dung v\u1eeba d\u1ec5 xem v\u1eeba chia s\u1ebb. Video d\u00e0i m\u1ed9t ph\u00fat gi\u1edbi thi\u1ec7u m\u1ed9t c\u00f4ng c\u1ee5 s\u00e1ng t\u1ea1o l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 tuy\u1ec7t v\u1eddi cho Facebook, nh\u01b0ng video d\u00e0i 30 ph\u00fat cho th\u1ea5y t\u1ea5t c\u1ea3 c\u00e1c t\u00ednh n\u0103ng c\u1ee7a c\u00f4ng c\u1ee5 c\u00f3 th\u1ec3 s\u1ebd ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n tr\u00ean YouTube.<\/p>\n

\u0110\u1ed1i v\u1edbi #UnMejorMarketing, tin t\u1ed1t nh\u1ea5t l\u00e0 \u0111\u00e2y m\u1edbi ch\u1ec9 l\u00e0 kh\u1edfi \u0111\u1ea7u. 82% l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp internet d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd l\u00e0 video v\u00e0o n\u0103m 2021, v\u00ec v\u1eady nh\u00f3m c\u1ee7a t\u00f4i t\u1ef1 tin v\u00e0o n\u1ed7 l\u1ef1c c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 ti\u1ebfp t\u1ee5c t\u1ea1o n\u1ed9i dung video c\u00f3 gi\u00e1 tr\u1ecb cao cho kh\u00e1n gi\u1ea3 c\u1ee7a ch\u00fang t\u00f4i – n\u00f3 c\u00f3 th\u1ec3 kh\u00f4ng t\u1ed3n t\u1ea1i.<\/p>\n

\"g\u00f3i<\/span><\/span><\/p>\n<\/p><\/div>\n<\/pre>\n

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