{"id":7095,"date":"2019-08-19T18:41:37","date_gmt":"2019-08-19T15:41:37","guid":{"rendered":"https:\/\/super-news.info\/vi\/10-loi-khuyen-toi-da-hoc-duoc-ve-viec-tao-cac-chien-dich-lan-truyen-tu-larry-kim\/"},"modified":"2020-02-24T17:43:25","modified_gmt":"2020-02-24T14:43:25","slug":"10-loi-khuyen-toi-da-hoc-duoc-ve-viec-tao-cac-chien-dich-lan-truyen-tu-larry-kim","status":"publish","type":"post","link":"https:\/\/super-news.info\/vi\/10-loi-khuyen-toi-da-hoc-duoc-ve-viec-tao-cac-chien-dich-lan-truyen-tu-larry-kim\/","title":{"rendered":"10 l\u1eddi khuy\u00ean t\u00f4i \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c v\u1ec1 vi\u1ec7c t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch lan truy\u1ec1n t\u1eeb Larry Kim"},"content":{"rendered":"<p>T\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u m\u01a1 v\u1ec1 \u0111i\u1ec1u \u0111\u00f3 <em>m\u1ed9t<\/em> chi\u1ebfn d\u1ecbch th\u1ef1c s\u1ef1 c\u1ea5t c\u00e1nh &#8211; t\u00f4i \u0111ang n\u00f3i v\u1ec1 <em>Tr\u00f2 ch\u01a1i v\u01b0\u01a1ng quy\u1ec1n<\/em> c\u1ee7a th\u1ebf gi\u1edbi ti\u1ebfp th\u1ecb n\u1ed9i dung.<\/p>\n<p>Tuy nhi\u00ean, \u00edt nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng h\u1ecd \u0111\u00e3 t\u1ea1o ra m\u1ed9t ph\u1ea7n n\u1ed9i dung hi\u1ec7u qu\u1ea3 \u0111\u1ebfn m\u1ee9c n\u00f3 \u0111\u00e3 thay \u0111\u1ed5i ho\u00e0n to\u00e0n ti\u1ebfn tr\u00ecnh kinh doanh c\u1ee7a h\u1ecd. T\u1ed1t, Kim Kim, ng\u01b0\u1eddi s\u00e1ng l\u1eadp WordStream v\u00e0 CEO c\u1ee7a MobileMonkey, l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e0 ti\u1ebfp th\u1ecb.<\/p>\n<p>T\u1ea1i \u0111\u00e2y, t\u00f4i \u0111\u00e3 ng\u1ed3i l\u1ea1i v\u1edbi Larry Kim \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 m\u1ed9t trong nh\u1eefng chi\u1ebfn d\u1ecbch c\u1ee7a anh \u1ea5y cho WordStream, n\u00f3 \u0111\u00e3 lan truy\u1ec1n v\u00e0 d\u1eabn \u0111\u1ebfn h\u00e0ng tri\u1ec7u li\u00ean k\u1ebft quay l\u1ea1i trang web c\u1ee7a WordStream.<\/p>\n<p>H\u00e3y \u0111\u1ecdc \u0111\u1ec3 t\u00ecm hi\u1ec3u m\u01b0\u1eddi m\u1eb9o c\u1ee7a Kim \u0111\u1ec3 t\u1ea1o n\u1ed9i dung lan truy\u1ec1n hi\u1ec7u qu\u1ea3 &#8211; nh\u01b0ng tr\u01b0\u1edbc ti\u00ean, h\u00e3y \u0111i s\u00e2u v\u00e0o n\u1ec1n t\u1ea3ng c\u1ee7a ch\u00ednh chi\u1ebfn d\u1ecbch.<\/p>\n<p><em>C\u1ea3nh b\u00e1o v\u1ec1 spoiler: C\u00e1c m\u1eb9o trong b\u00e0i \u0111\u0103ng tr\u00ean blog n\u00e0y \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb Kh\u00f3a h\u1ecdc Chi\u1ebfn l\u01b0\u1ee3c N\u1ed9i dung c\u1ee7a ch\u00fang t\u00f4i. \u0110\u1ec3 xem cu\u1ed9c ph\u1ecfng v\u1ea5n c\u1ee7a t\u00f4i v\u1edbi Larry Kim v\u00e0 t\u00ecm hi\u1ec3u c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung to\u00e0n di\u1ec7n, h\u00e3y tham gia kh\u00f3a h\u1ecdc mi\u1ec5n ph\u00ed c\u1ee7a ch\u00fang t\u00f4i t\u1ea1i \u0111\u00e2y.<\/em><\/p>\n<h2><strong>Chi\u1ebfn d\u1ecbch lan truy\u1ec1n c\u1ee7a Larry Kim &#8211; The Backstory<\/strong><\/h2>\n<p>Tr\u01b0\u1edbc th\u1ec1m Facebook tr\u1edf th\u00e0nh m\u1ed9t c\u1ed5 phi\u1ebfu giao d\u1ecbch c\u00f4ng khai, Larry Kim \u0111\u00e3 ph\u00e1t hi\u1ec7n ra m\u1ed9t c\u01a1 h\u1ed9i m\u00e0 kh\u00f4ng ai kh\u00e1c nh\u00ecn th\u1ea5y. IPO c\u1ee7a Facebook l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 th\u1ea3o lu\u1eadn to\u00e0n c\u1ea7u v\u1ec1 c\u00f4ng ngh\u1ec7 v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n kinh doanh &#8211; <em>t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi<\/em> mu\u1ed1n mua nh\u1eefng c\u1ed5 phi\u1ebfu n\u00e0y.<\/p>\n<p>Nh\u01b0ng kh\u00f4ng ai n\u00f3i v\u1ec1 l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI) c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean Facebook, v\u1ed1n l\u00e0 m\u1ed9t ph\u1ea7n l\u1edbn c\u1ee7a gi\u00e1 tr\u1ecb c\u1ee7a Facebook tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u00f3 l\u00e0 khi Larry Kim quy\u1ebft \u0111\u1ecbnh t\u1ea1o ra m\u1ed9t c\u00e2u chuy\u1ec7n so s\u00e1nh v\u00e0 \u0111\u1ed1i chi\u1ebfu ROI c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean Facebook so v\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean Google.<\/p>\n<p>B\u00e1o c\u00e1o c\u1ee7a Larry \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn tr\u1ef1c quan v\u00e0 d\u1eef li\u1ec7u n\u1eb7ng n\u1ec1 cho m\u1ed9t ch\u1ee7 \u0111\u1ec1 m\u00e0 kh\u00f4ng ai kh\u00e1c \u0111ang n\u00f3i \u0111\u1ebfn. \u00d4ng th\u1eadm ch\u00ed c\u00f2n c\u00f3 th\u1ec3 quay b\u00e1o c\u00e1o th\u00e0nh nhi\u1ec1u infographics \u0111\u1ec3 l\u00e0m cho n\u1ed9i dung h\u1ea5p d\u1eabn h\u01a1n.<\/p>\n<p>V\u1ec1 b\u1ea3n n\u0103ng c\u1ee7a m\u00ecnh, Larry n\u00f3i v\u1edbi t\u00f4i: &#8220;IPO Facebook l\u00e0 c\u00e2u chuy\u1ec7n l\u1edbn nh\u1ea5t th\u1eddi b\u1ea5y gi\u1edd. V\u00ec v\u1eady, ch\u00fang t\u00f4i ho\u00e0n to\u00e0n c\u1ea7n ph\u1ea3i \u0111\u01b0a ra m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 \u0111\u01b0a m\u00ecnh v\u00e0o cu\u1ed9c tr\u00f2 chuy\u1ec7n \u0111\u00f3.&#8221;<\/p>\n<p>T\u1ea1i c\u1ed1t l\u00f5i c\u1ee7a n\u00f3, chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh:<\/p>\n<ol>\n<li>So s\u00e1nh v\u00e0 \u0111\u1ed1i chi\u1ebfu ROI c\u1ee7a qu\u1ea3ng c\u00e1o Facebook so v\u1edbi qu\u1ea3ng c\u00e1o Google<\/li>\n<li>\u0110\u1ecbnh l\u01b0\u1ee3ng k\u1ebft qu\u1ea3 trung b\u00ecnh \u0111i\u1ec3n h\u00ecnh th\u00f4ng qua t\u1ef7 l\u1ec7 nh\u1ea5p, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 chi ph\u00ed<\/li>\n<li>\u0110\u01b0a ra m\u1ed9t l\u1edbp cu\u1ed1i c\u00f9ng cho c\u1ea3 qu\u1ea3ng c\u00e1o Google v\u00e0 Facebook theo \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd<\/li>\n<\/ol>\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng g\u00ec Infographic c\u1ee7a Larry tr\u00f4ng gi\u1ed1ng nh\u01b0:<\/p>\n<p>Nghe c\u00f3 v\u1ebb l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng \u0111\u01a1n gi\u1ea3n, nh\u01b0ng n\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n ho\u00e0n h\u1ea3o. B\u00e1o c\u00e1o c\u1ee7a Larry Kim \u0111\u00e3 lan truy\u1ec1n, th\u1ea3o lu\u1eadn s\u00f4i n\u1ed5i tr\u00ean ABC News, Forbes, Business Insider, v.v.<\/p>\n<blockquote><p>\u0110i\u1ec1u m\u00e0 Larry \u0111\u00e3 hy v\u1ecdng s\u1ebd mang l\u1ea1i v\u00e0i tr\u0103m v\u1ecb tr\u00ed d\u1eabn \u0111\u1ebfn h\u00e0ng tri\u1ec7u li\u00ean k\u1ebft tr\u1edf l\u1ea1i trang web c\u1ee7a WordStream t\u1eeb h\u01a1n 85 qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi.<\/p><\/blockquote>\n<p>\u1ea4n t\u01b0\u1ee3ng ph\u1ea3i kh\u00f4ng? \u0110\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a anh \u1ea5y \u0111\u1ec3 th\u00fac \u0111\u1ea9y v\u00e0 ph\u00e2n t\u00edch chi\u1ebfn d\u1ecbch c\u1ee7a anh \u1ea5y, t\u00f4i \u0111\u00e3 ng\u1ed3i l\u1ea1i v\u1edbi Larry Kim. \u1ede \u0111\u00e2y, h\u00e3y \u0111i s\u00e2u v\u00e0o nh\u1eefng g\u00ec ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a ch\u00fang ta c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 n\u1ed9i dung th\u00e0nh c\u00f4ng t\u1eeb ph\u01b0\u01a1ng ph\u00e1p c\u1ee7a Kim.<\/p>\n<h3>1. Ti\u1ebfp th\u1ecb n\u1ed9i dung l\u00e0 m\u1ed9t tr\u00f2 ch\u01a1i s\u1ed1.<\/h3>\n<p>\u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 ph\u1ea7n n\u1ed9i dung \u0111\u1ea7u ti\u00ean c\u1ee7a Larry. \u0110\u00e2y th\u1eadm ch\u00ed kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t ph\u1ea7n tr\u0103m c\u1ee7a Larry. Trong th\u1ef1c t\u1ebf, Larry \u0111\u00e3 xu\u1ea5t b\u1ea3n <em>h\u00e0ng ng\u00e0n <\/em>trong s\u1ed1 c\u00e1c ph\u1ea7n n\u1ed9i dung t\u1ea1i th\u1eddi \u0111i\u1ec3m chi\u1ebfn d\u1ecbch n\u00e0y di\u1ec5n ra, t\u1eeb podcast \u0111\u1ebfn b\u00e0i \u0111\u0103ng tr\u00ean blog \u0111\u1ebfn video cho \u0111\u1ebfn ebook.<\/p>\n<p>Trong su\u1ed1t s\u1ef1 nghi\u1ec7p c\u1ee7a m\u00ecnh, Larry \u0111\u00e3 th\u1eed nghi\u1ec7m nhi\u1ec1u lo\u1ea1i n\u1ed9i dung kh\u00e1c nhau. Anh \u1ea5y \u0111\u00e3 nh\u00ecn th\u1ea5y th\u00e0nh c\u00f4ng v\u1edbi c\u00e1c b\u00e0i vi\u1ebft kh\u00e1c xoay quanh qu\u1ea3ng c\u00e1o tr\u00ean Google v\u1edbi c\u00e1c ch\u1ee7 \u0111\u1ec1 nh\u01b0 Google L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 Google ki\u1ebfm ti\u1ec1n? Kh\u0103n v\u00e0 t\u1eeb kh\u00f3a C\u00e1c t\u1eeb kh\u00f3a \u0111\u1eaft nh\u1ea5t tr\u00ean Google l\u00e0 g\u00ec?<\/p>\n<p>Sau khi vi\u1ebft v\u1ec1 Google qu\u00e1 l\u00e2u, anh c\u00f3 linh c\u1ea3m r\u1eb1ng m\u1ed9t b\u00e1o c\u00e1o so s\u00e1nh Google v\u1edbi Facebook s\u1ebd c\u00f3 hi\u1ec7u qu\u1ea3. Anh \u1ea5y \u0111\u00e3 \u0111\u00fang, nh\u01b0ng anh \u1ea5y s\u1ebd kh\u00f4ng bao gi\u1edd \u0111\u1ebfn \u0111\u00f3 m\u00e0 kh\u00f4ng s\u1ea3n xu\u1ea5t t\u1ea5t c\u1ea3 n\u1ed9i dung xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n<p>B\u00e1m s\u00e1t m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung d\u00e0i h\u1ea1n l\u00e0 b\u1eaft bu\u1ed9c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c lo\u1ea1i th\u00e0nh c\u00f4ng n\u00e0y.<\/p>\n<h3>2. Th\u1eddi gian n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u1ebfn c\u00e1c s\u1ef1 ki\u1ec7n c\u00f3 li\u00ean quan c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn.<\/h3>\n<p>S\u1ea3n xu\u1ea5t m\u1ed9t l\u01b0\u1ee3ng l\u1edbn n\u1ed9i dung l\u00e0 kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn quan tr\u1ecdng \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb n\u1ed9i dung t\u1ed1t h\u01a1n, nh\u01b0ng th\u1eddi gian c\u1ee7a b\u1ea1n c\u0169ng v\u1eady. Trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Larry, m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u n\u00f3i v\u1ec1 Facebook v\u00ec IPO c\u1ee7a h\u1ecd \u0111ang tr\u00ean \u0111\u01b0\u1eddng ch\u00e2n tr\u1eddi.<\/p>\n<blockquote><p>Larry \u0111\u00e3 c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn \u0111\u00e3 di\u1ec5n ra tr\u00ean s\u00e2n kh\u1ea5u to\u00e0n c\u1ea7u.<\/p><\/blockquote>\n<p>\u0110\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t v\u00e0i trong s\u1ed1 c\u00e1c ti\u00eau \u0111\u1ec1 m\u00e0 b\u00e1o c\u00e1o c\u1ee7a Larry \u0111\u00e3 \u0111\u01b0\u1ee3c n\u00eau trong:<\/p>\n<p>C\u00e1c nh\u00e0 v\u0103n \u0111\u00e3 r\u1ea5t h\u00e0o h\u1ee9ng khi vi\u1ebft v\u1ec1 Facebook, nh\u01b0ng b\u00e1o c\u00e1o c\u1ee7a Larry \u0111\u00e3 khuy\u1ebfn kh\u00edch c\u00e1c nh\u00e0 v\u0103n vi\u1ebft v\u1ec1 hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o c\u1ee7a Facebook so v\u1edbi Google.<\/p>\n<p>Cu\u1ed1i c\u00f9ng, Larry \u0111\u00e3 l\u00e0m nhi\u1ec1u h\u01a1n l\u00e0 ch\u1ec9 tham gia c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n \u0111\u00e3 di\u1ec5n ra tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi &#8211; anh \u1ea5y c\u0169ng \u0111\u00e3 gi\u00fap h\u00ecnh th\u00e0nh ch\u00fang.<\/p>\n<p>B\u00e2y gi\u1edd, t\u00f4i bi\u1ebft m\u1ed9t s\u1ef1 ki\u1ec7n theo xu h\u01b0\u1edbng nh\u01b0 IPO c\u1ee7a Facebook kh\u00f4ng xu\u1ea5t hi\u1ec7n th\u01b0\u1eddng xuy\u00ean. Nh\u01b0ng v\u1eabn c\u00f2n nh\u1eefng c\u00e1ch kh\u00e1c b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u1eddi gian \u0111\u1ec3 l\u1ee3i th\u1ebf c\u1ee7a b\u1ea1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i b\u01b0\u1edbc \u0111\u1ec3 gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n nh\u1eefng g\u00ec m\u00e0 Larry \u0111\u00e3 l\u00e0m cho doanh nghi\u1ec7p c\u1ee7a ri\u00eang b\u1ea1n:<\/p>\n<ol>\n<li>Nh\u1eadn th\u00f4ng b\u00e1o v\u1ec1 tin t\u1ee9c m\u1edbi trong ng\u00e0nh c\u1ee7a b\u1ea1n v\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a Google Alerts. B\u1ea1n s\u1ebd l\u00e0 ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean bi\u1ebft v\u1ec1 c\u00e1c b\u1ea3n tin quan tr\u1ecdng m\u00e0 c\u00f4ng ty b\u1ea1n c\u00f3 th\u1ec3 vi\u1ebft.<\/li>\n<li>Kh\u00e1m ph\u00e1 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm cho c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn nh\u1eefng c\u00e2u chuy\u1ec7n tin t\u1ee9c n\u00e0y v\u1edbi Google Xu h\u01b0\u1edbng. B\u1ea1n s\u1ebd mu\u1ed1n \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e2u chuy\u1ec7n b\u1ea1n mu\u1ed1n vi\u1ebft c\u0169ng c\u00f3 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm h\u1eefu c\u01a1 \u0111\u00e1ng k\u1ec3.<\/li>\n<li>T\u00ecm m\u1ed9t g\u00f3c \u0111\u1ed9c \u0111\u00e1o m\u00e0 ng\u01b0\u1eddi kh\u00e1c kh\u00f4ng vi\u1ebft v\u1ec1. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n n\u1ed5i b\u1eadt so v\u1edbi ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a nh\u1eefng c\u00e2u chuy\u1ec7n ngo\u00e0i kia v\u00e0 kh\u01a1i d\u1eady cu\u1ed9c tr\u00f2 chuy\u1ec7n \u0111\u1ed9c \u0111\u00e1o.<\/li>\n<\/ol>\n<h3>3. M\u1ed9t c\u00e2u chuy\u1ec7n c\u00f3 th\u1ec3 c\u00f3 gi\u00e1 tr\u1ecb cho nhi\u1ec1u personas.<\/h3>\n<p>L\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb, ch\u00fang t\u00f4i th\u01b0\u1eddng ngh\u0129 v\u1ec1 vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau n\u1ed9i dung c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ebfn personas c\u1ee5 th\u1ec3. Tuy nhi\u00ean, nhi\u1ec1u c\u00e2u chuy\u1ec7n kh\u00f4ng <em>ch\u1ec9 c\u00f3<\/em> li\u00ean quan \u0111\u1ebfn m\u1ed9t lo\u1ea1i \u0111\u1ed9c gi\u1ea3. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, Larry Kim \u0111\u00e3 nh\u00ecn th\u1ea5y c\u01a1 h\u1ed9i \u0111\u1ec3 quay c\u00e2u chuy\u1ec7n v\u1ec1 qu\u1ea3ng c\u00e1o Facebook so v\u1edbi qu\u1ea3ng c\u00e1o Google theo m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 c\u1ed9ng h\u01b0\u1edfng v\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau.<\/p>\n<p>Ch\u1eb3ng h\u1ea1n, m\u1ed9t khi Larry vi\u1ebft v\u00e0 qu\u1ea3ng c\u00e1o b\u00e1o c\u00e1o ban \u0111\u1ea7u c\u1ee7a m\u00ecnh, anh ta nhanh ch\u00f3ng th\u1ea5y b\u1ed1n personas m\u00e0 anh ta c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c phi\u00ean b\u1ea3n n\u1ed9i dung \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a c\u1ee7a m\u00ecnh:<\/p>\n<ul>\n<li>C\u00e1c doanh nghi\u1ec7p, v\u00e0 b\u00e1o ch\u00ed kinh doanh, \u0111\u00e3 quan t\u00e2m \u0111\u1ebfn c\u00e2u chuy\u1ec7n n\u00e0y t\u1eeb g\u00f3c \u0111\u1ed9 t\u00e0i ch\u00ednh.<\/li>\n<li>C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u00e3 r\u1ea5t h\u00e0o h\u1ee9ng khi t\u00ecm hi\u1ec3u c\u00e1ch c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u01b0\u1ee3c so s\u00e1nh \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n c\u00e1c chi\u1ebfn thu\u1eadt ti\u1ebfp th\u1ecb c\u1ee7a ri\u00eang m\u00ecnh.<\/li>\n<li>Nh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea c\u00f4ng ngh\u1ec7 nh\u1eadn th\u1ea5y c\u00e2u chuy\u1ec7n n\u00e0y c\u00f3 li\u00ean quan v\u00ec \u0111\u00e2y l\u00e0 m\u1ed9t b\u00e0i vi\u1ebft t\u00e1o b\u1ea1o v\u00e0 k\u1ecbp th\u1eddi v\u1ec1 m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ea7n l\u1edbn ph\u1ed5 bi\u1ebfn n\u00e0y.<\/li>\n<li>Cu\u1ed1i c\u00f9ng, ng\u01b0\u1eddi d\u00f9ng Facebook quan t\u00e2m \u0111\u1ebfn c\u00e2u chuy\u1ec7n n\u00e0y b\u1edfi v\u00ec n\u00f3 \u0111\u00e3 d\u1ea1y h\u1ecd v\u1ec1 m\u1ed9t kh\u00eda c\u1ea1nh m\u1edbi c\u1ee7a n\u1ec1n t\u1ea3ng Facebook &#8211; qu\u1ea3ng c\u00e1o.<\/li>\n<\/ul>\n<p>Larry Kim \u0111\u00e3 l\u00e0m g\u00ec v\u1edbi nh\u1eefng hi\u1ec3u bi\u1ebft n\u00e0y? Ch\u00e0, anh \u1ea5y \u0111\u00e3 l\u1ea5y b\u00e1o c\u00e1o ban \u0111\u1ea7u c\u1ee7a m\u00ecnh v\u00e0 cung c\u1ea5p n\u00f3 th\u00e0nh infographics c\u1ee5 th\u1ec3 cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng &#8211; nh\u01b0 th\u1ebf n\u00e0y. C\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a \u00f4ng l\u00e0 si\u00eau \u0111\u01a1n gi\u1ea3n nh\u01b0ng hi\u1ec7u qu\u1ea3. \u0110\u1ec3 l\u00e0m cho m\u1ed7i infographic c\u1ed9ng h\u01b0\u1edfng v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng d\u1ef1 \u0111\u1ecbnh c\u1ee7a m\u00ecnh, anh ta \u0111\u00e3 \u0111i\u1ec1u ch\u1ec9nh ti\u00eau \u0111\u1ec1 \u0111\u1ec3 \u0111\u00f3ng khung c\u00e2u chuy\u1ec7n theo c\u00e1ch thu h\u00fat \u0111\u1ed9ng l\u1ef1c c\u1ee7a m\u1ed7i ng\u01b0\u1eddi.<\/p>\n<p>Nh\u1eefng g\u00ec \u00f4ng t\u00ecm th\u1ea5y l\u00e0 ngay c\u1ea3 trong nh\u1eefng ng\u00f3c ng\u00e1ch c\u1ee5 th\u1ec3 nh\u01b0 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, v\u1eabn c\u00f3 r\u1ea5t nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u1ed5i m\u1edbi khi t\u1ea1o n\u1ed9i dung c\u1ee5 th\u1ec3, nh\u1eafm m\u1ee5c ti\u00eau.<\/p>\n<h3>4. K\u1ebft n\u1ed1i trong ng\u00e0nh c\u00f3 th\u1ec3 k\u00e9o d\u00e0i su\u1ed1t \u0111\u1eddi.<\/h3>\n<p>T\u1ea1o n\u1ed9i dung c\u00f3 li\u00ean quan l\u00e0 m\u1ed9t \u0111i\u1ec1u &#8211; nh\u01b0ng \u0111\u01b0a n\u1ed9i dung n\u00e0y th\u00e0nh c\u00f4ng v\u00e0o c\u00e1c \u1ea5n ph\u1ea9m tr\u1ef1c tuy\u1ebfn l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c ho\u00e0n to\u00e0n kh\u00e1c. N\u1ebfu b\u1ea1n ch\u1ec9 m\u1edbi b\u1eaft \u0111\u1ea7u v\u1edbi ti\u1ebfp th\u1ecb n\u1ed9i dung, h\u00e3y b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng danh s\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a b\u1ea1n ngay b\u00e2y gi\u1edd.<\/p>\n<p>B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh c\u00e1c \u1ea5n ph\u1ea9m c\u00f3 li\u00ean quan, nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 quan t\u00e2m \u0111\u1ebfn n\u1ed9i dung c\u1ee7a b\u1ea1n v\u00e0 t\u1ea1o k\u1ebft n\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi ch\u1ee7 ch\u1ed1t \u1edf m\u1ed7i t\u1ed5 ch\u1ee9c n\u00e0y. X\u00e2y d\u1ef1ng m\u1ed9t danh s\u00e1ch email m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng l\u1ea1i v\u00e0 m\u1edf r\u1ed9ng trong t\u01b0\u01a1ng lai. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 m\u1eabu ti\u1ebfp c\u1eadn tuy\u1ec7t v\u1eddi \u0111\u1ec3 gi\u00fap b\u1ea1n b\u1eaft \u0111\u1ea7u.<\/p>\n<p>V\u00ec \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 ph\u1ea7n n\u1ed9i dung \u0111\u1ea7u ti\u00ean c\u1ee7a Larry Kim trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, anh \u0111\u00e3 c\u00f3 m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u g\u1ed3m h\u01a1n 1.000 ph\u00f3ng vi\u00ean t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c \u1ea5n ph\u1ea9m kinh doanh v\u00e0 c\u00f4ng ngh\u1ec7 l\u1edbn bao tr\u00f9m Google v\u00e0 Facebook t\u1eeb g\u00f3c \u0111\u1ed9 qu\u1ea3ng c\u00e1o.<\/p>\n<p>B\u1eb1ng c\u00e1ch li\u00ean t\u1ee5c cung c\u1ea5p n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb cho c\u00e1c ph\u00f3ng vi\u00ean n\u00e0y li\u00ean quan \u0111\u1ebfn l\u0129nh v\u1ef1c c\u1ee7a h\u1ecd, \u00f4ng \u0111\u00e3 thi\u1ebft l\u1eadp c\u00e1c k\u1ebft n\u1ed1i m\u00e0 \u00f4ng c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o. \u0110\u00e2y l\u00e0 m\u1ea5u ch\u1ed1t cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch ho\u00e0nh tr\u00e1ng c\u1ee7a \u00f4ng.<\/p>\n<h3>5. Khuy\u1ebfn m\u00e3i c\u00f3 tr\u1ea3 ti\u1ec1n c\u00f3 th\u1ec3 khu\u1ebfch \u0111\u1ea1i th\u00e0nh c\u00f4ng m\u00e0 b\u1ea1n th\u1ea5y t\u1eeb qu\u1ea3ng c\u00e1o h\u1eefu c\u01a1.<\/h3>\n<p>Larry n\u00f3i v\u1edbi t\u00f4i r\u1eb1ng nh\u00f3m c\u1ee7a anh \u1ea5y \u0111\u00e3 ch\u1ecdn c\u00e1ch t\u1eadn d\u1ee5ng t\u00ednh k\u1ecbp th\u1eddi c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch \u0111\u1eb7t ng\u00e2n s\u00e1ch \u0111\u1eb1ng sau n\u00f3 &#8211; &#8220;Ch\u00fang t\u00f4i \u0111\u00e3 chi h\u00e0ng ch\u1ee5c ng\u00e0n \u0111\u00f4 la \u0111\u1ec3 qu\u1ea3ng b\u00e1 c\u00e2u chuy\u1ec7n, m\u1eb7c d\u00f9 n\u00f3 \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t m\u1ed9t c\u00e1ch c\u00f3 t\u1ed5 ch\u1ee9c. \u0111\u00e1nh.&#8221;<\/p>\n<p>B\u00e2y gi\u1edd, n\u1ebfu b\u1ea1n l\u00e0 b\u1ea5t c\u1ee9 ai nh\u01b0 t\u00f4i, b\u1ea1n c\u00f3 th\u1ec3 ngh\u0129 &#8211; <em>T\u1ea1i sao b\u1ea1n l\u1ea1i chi m\u1ed9t \u0111\u00f4 la cho qu\u1ea3ng c\u00e1o c\u00f3 tr\u1ea3 ti\u1ec1n khi b\u1ea1n c\u00f3 m\u1ed9t c\u00e2u chuy\u1ec7n tr\u1ed1n ch\u1ea1y m\u00e0 t\u1ef1 n\u00f3 l\u00e0m r\u1ea5t t\u1ed1t, v\u00e0 ch\u1eafc ch\u1eafn th\u1eadm ch\u00ed kh\u00f4ng c\u1ea7n m\u1ed9t xu \u0111\u1ec3 c\u00f3 th\u00eam b\u1ea3o hi\u1ec3m?<\/em><\/p>\n<p>Tuy nhi\u00ean, \u0111\u1eb7t ti\u1ec1n \u0111\u1eb1ng sau m\u1ed9t ph\u1ea7n n\u1ed9i dung ph\u1ed5 bi\u1ebfn ch\u1ec9 c\u00f3 th\u1ec3 t\u0103ng t\u1ed1c hi\u1ec7u su\u1ea5t c\u1ee7a n\u00f3. S\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c chi\u1ebfn d\u1ecbch c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 l\u00e0 c\u00e1ch s\u1eed d\u1ee5ng t\u1ed1t nh\u1ea5t ng\u00e2n s\u00e1ch \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n c\u1ee7a b\u1ea1n. V\u00ec t\u00e1c ph\u1ea9m \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 c\u00f3 hi\u1ec7u qu\u1ea3, b\u1ea1n c\u0169ng bi\u1ebft n\u00f3 c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n.<\/p>\n<h3>6. M\u1ed9t chi\u1ebfn d\u1ecbch tuy\u1ec7t v\u1eddi c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch trong t\u01b0\u01a1ng lai.<\/h3>\n<p>Th\u1eadt d\u1ec5 d\u00e0ng \u0111\u1ec3 ngh\u0129 r\u1eb1ng m\u1ed9t khi chi\u1ebfn d\u1ecbch k\u1ebft th\u00fac, b\u1ea1n s\u1ebd ng\u1eebng g\u1eb7t h\u00e1i nh\u1eefng l\u1ee3i \u00edch. B\u1ea1n chuy\u1ec3n sang chi\u1ebfn d\u1ecbch ti\u1ebfp theo v\u00e0 hy v\u1ecdng cho m\u1ed9t hi\u1ec7u su\u1ea5t th\u1eadm ch\u00ed t\u1ed1t h\u01a1n v\u00e0o l\u1ea7n t\u1edbi.<\/p>\n<p>Tuy nhi\u00ean, khi b\u1ea1n c\u00f3 m\u1ed9t chi\u1ebfn d\u1ecbch c\u1ef1c k\u1ef3 th\u00e0nh c\u00f4ng, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 th\u1ea5y nh\u1eefng ng\u00e0y t\u00e1c \u0111\u1ed9ng, th\u00e1ng v\u00e0 n\u0103m sau \u0111\u00f3.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng ng\u1ea1c nhi\u00ean khi bi\u1ebft r\u1eb1ng trang web c\u1ee7a WordStream c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u0103ng \u0111\u1ed9t bi\u1ebfn trong su\u1ed1t chi\u1ebfn d\u1ecbch c\u1ee7a Larry. Nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd ngay c\u1ea3 sau khi chi\u1ebfn d\u1ecbch k\u1ebft th\u00fac, h\u1ecd v\u1eabn th\u1ea5y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o trang web c\u1ee7a h\u1ecd t\u0103ng l\u00ean.<\/p>\n<p>Th\u01b0\u01a1ng hi\u1ec7u WordStream tr\u1edf n\u00ean m\u1ea1nh m\u1ebd \u0111\u1ebfn m\u1ee9c m\u1ecdi ng\u01b0\u1eddi tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi ti\u1ebfp t\u1ee5c chuy\u1ec3n sang WordStream \u0111\u1ec3 l\u1ea5y t\u00e0i nguy\u00ean trong kh\u00f4ng gian qu\u1ea3ng c\u00e1o c\u1ee7a Facebook v\u00e0 Google. Nh\u01b0 Larry l\u01b0u \u00fd, &#8220;M\u1ecdi ng\u01b0\u1eddi b\u1ecb t\u00e1c \u0111\u1ed9ng b\u1edfi nh\u1eefng th\u00e0nh ki\u1ebfn \u200b\u200btinh t\u1ebf c\u1ee7a h\u1ecd v\u00e0 h\u1ecd c\u00f3 xu h\u01b0\u1edbng \u1ee7ng h\u1ed9 vi\u1ec7c ti\u00eau th\u1ee5 n\u1ed9i dung t\u1eeb c\u00e1c ngu\u1ed3n m\u00e0 h\u1ecd \u0111\u00e3 nghe tr\u01b0\u1edbc \u0111\u00e2y.&#8221;<\/p>\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng g\u00ec n\u00f3 tr\u00f4ng gi\u1ed1ng nh\u01b0 WordStream sau chi\u1ebfn d\u1ecbch c\u1ee7a Larry:<\/p>\n<p>V\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch tuy\u1ec7t v\u1eddi, b\u1ea1n c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng c\u1ee7a m\u00ecnh cho c\u00e1c chi\u1ebfn d\u1ecbch trong t\u01b0\u01a1ng lai. B\u1ea1n s\u1ebd th\u1ea5y m\u00ecnh trong m\u1ed9t \u0111i\u1ec1u ho\u00e0n to\u00e0n m\u1edbi khi n\u00f3i \u0111\u1ebfn c\u00e1c s\u1ed1 li\u1ec7u nh\u01b0 t\u1ef7 l\u1ec7 m\u1edf email, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp blog v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trang \u0111\u00edch.<\/p>\n<h3>7. B\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd b\u00e1o c\u00e1o c\u1ee7a m\u00ecnh v\u1edbi nhi\u1ec1u c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed.<\/h3>\n<p>B\u1ea1n c\u00f3 th\u1ec3 ngh\u0129 r\u1eb1ng b\u1ea1n kh\u00f4ng th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng c\u1ee5 b\u00e1o c\u00e1o ch\u1ea5t l\u01b0\u1ee3ng m\u00e0 kh\u00f4ng ph\u1ea3i tr\u1ea3 m\u1ed9t s\u1ed1 ti\u1ec1n l\u1edbn &#8211; may m\u1eafn thay, \u0111i\u1ec1u n\u00e0y kh\u00f4ng \u0111\u00fang. V\u00ed d\u1ee5: \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed m\u00e0 Larry Kim \u0111\u00e3 s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch n\u00e0y:<\/p>\n<ul>\n<li>Google Analytics cho l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 s\u1ef1 tham gia<\/li>\n<li>Google Search Console \u0111\u1ec3 b\u00e1o c\u00e1o backlink<\/li>\n<li>Facebook Analytics \u0111\u1ec3 hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 s\u1edf th\u00edch c\u1ee7a h\u1ecd<\/li>\n<li>SEMRush cho d\u1eef li\u1ec7u li\u00ean k\u1ebft b\u1ed5 sung<\/li>\n<\/ul>\n<p>T\u00f4i s\u1eed d\u1ee5ng t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y cho m\u00ecnh t\u1ea1i HubSpot. Ngo\u00e0i ra, c\u00e1c c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed c\u1ee7a HubSpot c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch email v\u00e0 c\u0169ng th\u1ef1c hi\u1ec7n qu\u1ea3ng c\u00e1o ph\u1ea3i tr\u1ea3 ti\u1ec1n.<\/p>\n<h3>8. Ti\u1ebfp th\u1ecb n\u1ed9i dung c\u00f3 th\u1ec3 h\u1ea1 th\u1ea5p chi ph\u00ed cho m\u1ed7i l\u1ea7n mua c\u1ee7a kh\u00e1ch h\u00e0ng.<\/h3>\n<p>R\u00f5 r\u00e0ng c\u00f3 nhi\u1ec1u l\u00fd do \u0111\u1ec3 nh\u1eafm \u0111\u1ebfn m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb n\u1ed9i dung l\u1edbn \u0111\u00f3. Nh\u01b0ng c\u00f3 r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u \u0111\u1ec3 n\u00f3i v\u1ec1 vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a b\u1ea1n trong m\u1ed9t th\u1eddi gian d\u00e0i.<\/p>\n<p>Theo Larry Kim, m\u1ed9t trong nh\u1eefng l\u00fd do WordStream l\u00e0 m\u1ed9t doanh nghi\u1ec7p th\u00e0nh c\u00f4ng l\u00e0 v\u00ec vi\u1ec7c mua l\u1ea1i chi ph\u00ed cho m\u1ed7i kh\u00e1ch h\u00e0ng (CPC) c\u1ee7a h\u1ecd qu\u00e1 th\u1ea5p. Khi t\u00f4i n\u00f3i mua l\u1ea1i CPC, t\u00f4i \u0111ang n\u00f3i v\u1ec1 kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n m\u1edbi cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n<p>Trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Larry, anh ta \u0111\u00e3 c\u00f3 th\u1ec3 mang l\u1ea1i nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi m\u00e0 kh\u00f4ng ph\u1ea3i b\u1ecf ra m\u1ed9t s\u1ed1 ti\u1ec1n l\u1edbn.<\/p>\n<p>L\u00e0m th\u1ebf n\u00e0o anh ta c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3? N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, n\u00f3 c\u00f3 li\u00ean quan nhi\u1ec1u \u0111\u1ebfn ti\u1ebfp th\u1ecb n\u1ed9i dung.<\/p>\n<p>Blog c\u1ee7a WordStream hi\u1ec7n t\u1ea1o ra h\u00e0ng tri\u1ec7u kh\u00e1ch truy c\u1eadp m\u1ed7i th\u00e1ng. \u0110\u00e2y l\u00e0 m\u1ed9t th\u00e0nh t\u1ef1u to l\u1edbn cho m\u1ed9t c\u00f4ng ty trong m\u1ed9t ch\u1ee7 \u0111\u1ec1 th\u00edch h\u1ee3p nh\u01b0 qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n cho m\u1ed7i l\u1ea7n nh\u1ea5p. S\u1ef1 c\u1ed1ng hi\u1ebfn c\u1ee7a Larry cho c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb n\u1ed9i dung d\u00e0i h\u1ea1n \u0111\u00f3ng m\u1ed9t vai tr\u00f2 r\u1ea5t l\u1edbn trong th\u00e0nh c\u00f4ng c\u1ee7a c\u00f4ng ty.<\/p>\n<h3>9. T\u1ed1i \u01b0u h\u00f3a l\u1ecbch s\u1eed c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 th\u00eam gi\u00e1 tr\u1ecb t\u1eeb n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/h3>\n<p>C\u1eeda s\u1ed5 chi\u1ebfn d\u1ecbch k\u1ebft th\u00fac, b\u00e1o c\u00e1o \u0111\u00e3 ho\u00e0n t\u1ea5t &#8211; th\u1eddi gian \u0111\u1ec3 h\u1ecdc v\u00e0 b\u1eaft \u0111\u1ea7u chi\u1ebfn d\u1ecbch ti\u1ebfp theo, ph\u1ea3i kh\u00f4ng? Kh\u00f4ng nhanh nh\u01b0 v\u1eady, b\u1ea1n c\u1ee7a t\u00f4i.<\/p>\n<p>T\u1ed1i \u01b0u h\u00f3a l\u1ecbch s\u1eed c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 t\u00e1c \u0111\u1ed9ng l\u00e2u d\u00e0i c\u1ee7a c\u00e1c ph\u1ea7n n\u1ed9i dung hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u1ee7a b\u1ea1n. B\u00e1o c\u00e1o c\u1ee7a Larry r\u00f5 r\u00e0ng c\u00f3 t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn b\u1edfi v\u00ec n\u00f3 ph\u00f9 h\u1ee3p ho\u00e0n h\u1ea3o v\u1edbi IPO c\u1ee7a Facebook. Nh\u01b0ng th\u1eadm ch\u00ed nhi\u1ec1u n\u0103m sau, h\u1ecd v\u1eabn s\u1eed d\u1ee5ng n\u1ed9i dung n\u00e0y \u0111\u1ec3 h\u01b0\u1edbng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn trang web c\u1ee7a h\u1ecd.<\/p>\n<p>H\u1ecd \u0111\u00e3 ti\u1ebfp t\u1ee5c gi\u1eef cho n\u1ed9i dung n\u00e0y m\u1edbi b\u1eb1ng c\u00e1ch c\u1eadp nh\u1eadt n\u00f3 v\u1edbi d\u1eef li\u1ec7u m\u1edbi. Tr\u00ean th\u1ef1c t\u1ebf, n\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt l\u1ea7n cu\u1ed1i ch\u1ec9 v\u00e0i th\u00e1ng tr\u01b0\u1edbc.<\/p>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 b\u00e0i \u0111\u0103ng blog chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung m\u00e0 ch\u00fang t\u00f4i \u1edf \u0111\u00e2y t\u1ea1i HubSpot c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean v\u00ec n\u00f3 thu h\u00fat r\u1ea5t nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o blog c\u1ee7a ch\u00fang t\u00f4i. M\u1ed7i c\u00e0nh l\u00e0 m\u1ed9t k\u1ebft qu\u1ea3 c\u1ee7a t\u1ed1i \u01b0u h\u00f3a l\u1ecbch s\u1eed. B\u1eb1ng c\u00e1ch th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt ph\u1ea7n n\u1ed9i dung n\u00e0y, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 gi\u1eef b\u00e0i \u0111\u0103ng tr\u00ean blog n\u00e0y c\u00f3 li\u00ean quan. Ngo\u00e0i ra, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o l\u1ea1i m\u1ed7i l\u1ea7n c\u1eadp nh\u1eadt:<\/p>\n<p>\u0110\u1ec3 gi\u00fap h\u1ee3p l\u00fd h\u00f3a qu\u00e1 tr\u00ecnh c\u1eadp nh\u1eadt, h\u00e3y th\u1eed theo d\u00f5i t\u1ea5t c\u1ea3 n\u1ed9i dung c\u1ee7a b\u1ea1n trong m\u1ed9t b\u1ea3ng ki\u1ec3m to\u00e1n n\u1ed9i dung. B\u1eb1ng c\u00e1ch theo d\u00f5i c\u00e1c ph\u1ea7n n\u1ed9i dung c\u00f3 hi\u1ec7u su\u1ea5t cao nh\u1ea5t c\u1ee7a b\u1ea1n, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i l\u1edbn nh\u1ea5t \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a l\u1ecbch s\u1eed. Theo d\u00f5i n\u1ed9i dung nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n v\u00e0 x\u1ebfp h\u1ea1ng cho c\u00e1c t\u1eeb kh\u00f3a c\u00f3 li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n<p>T\u1ea3i xu\u1ed1ng Workbook Content Marketing \u0111\u1ec3 b\u1eaft \u0111\u1ea7u ki\u1ec3m tra n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/p>\n<h3>10. C\u00e1c chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng xu\u1ea5t ph\u00e1t t\u1eeb \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o.<\/h3>\n<p>C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00f4ng xa l\u1ea1 g\u00ec v\u1edbi s\u1ef1 s\u00e1ng t\u1ea1o. Nh\u01b0ng c\u00f3 th\u1ec3 kh\u00f3 s\u00e1ng t\u1ea1o h\u1ebft l\u1ea7n n\u00e0y \u0111\u1ebfn l\u1ea7n kh\u00e1c ch\u1ec9 ch\u1edd m\u1ed9t chi\u1ebfn d\u1ecbch c\u1ea5t c\u00e1nh. Tr\u00ean th\u1ef1c t\u1ebf, n\u00f3 th\u01b0\u1eddng r\u1ea5t m\u1ec7t m\u1ecfi &#8211; t\u00f4i tin t\u01b0\u1edfng t\u00f4i, t\u00f4i bi\u1ebft.<\/p>\n<p>Larry c\u0169ng nh\u1eadn \u0111\u01b0\u1ee3c n\u00f3. T\u1eeb chi\u1ebfn d\u1ecbch n\u00e0y, anh \u0111\u00e3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch ti\u1ebfp th\u1ecb n\u1ed9i dung ho\u1ea1t \u0111\u1ed9ng. Anh \u1ea5y n\u00f3i v\u1edbi t\u00f4i r\u1eb1ng m\u1ed7i khi b\u1ea1n t\u1ea1o ra m\u1ed9t ph\u1ea7n n\u1ed9i dung m\u1edbi, nh\u01b0 m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean blog, s\u00e1ch tr\u1eafng, infographic ho\u1eb7c video, v\u1ec1 c\u01a1 b\u1ea3n b\u1ea1n \u0111ang &#8220;th\u1eed gi\u1ecdng m\u1ed9t ph\u1ea7n n\u1ed9i dung m\u1edbi m\u00e0 b\u1ea1n hy v\u1ecdng s\u1ebd g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n.&#8221;<\/p>\n<p>H\u1ea7u h\u1ebft th\u1eddi gian, n\u1ed9i dung b\u1ea1n s\u1ea3n xu\u1ea5t kh\u00f4ng \u0111i \u0111\u1ebfn \u0111\u00e2u. N\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, nh\u01b0ng n\u00f3 kh\u00f4ng c\u00f3 t\u00e1c \u0111\u1ed9ng to l\u1edbn m\u00e0 b\u1ea1n hy v\u1ecdng. Kh\u00f4ng sao \u0111\u00e2u! \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n v\u1eabn s\u00e1ng t\u1ea1o, ch\u1ea5p nh\u1eadn r\u1ee7i ro v\u00e0 th\u1eed c\u00e1c g\u00f3c \u0111\u1ed9 m\u1edbi trong c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh v\u00e0 sau \u0111\u00f3 hy v\u1ecdng \u0111\u00f3 l\u00e0 th\u1eddi \u0111i\u1ec3m v\u00e0 \u0111\u1ecba \u0111i\u1ec3m th\u00edch h\u1ee3p \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ef1c k\u00e9o.<\/p>\n<p>Ngay c\u1ea3 trong m\u1ed9t ch\u1ee7 \u0111\u1ec1 th\u00edch h\u1ee3p nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean Facebook, Larry \u0111\u00e3 t\u00ecm th\u1ea5y m\u1ed9t c\u00e2u chuy\u1ec7n v\u1edbi s\u1ef1 quan t\u00e2m to\u00e0n c\u1ea7u. N\u1ebfu b\u1ea1n \u0111\u1ee7 s\u00e1ng t\u1ea1o, lu\u00f4n c\u00f3 c\u00e1ch \u0111\u1ec3 t\u1ea1o m\u1ed9t m\u1ea1ng l\u01b0\u1edbi r\u1ed9ng h\u01a1n cho n\u1ed9i dung b\u1ea1n \u0111ang qu\u1ea3ng c\u00e1o, th\u1eadm ch\u00ed v\u01b0\u1ee3t ra ngo\u00e0i ph\u1ea1m vi \u0111\u1ed1i t\u01b0\u1ee3ng th\u00edch h\u1ee3p m\u00e0 b\u1ea1n nh\u1eafm m\u1ee5c ti\u00eau.<\/p>\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 chi\u1ebfn d\u1ecbch n\u00e0y v\u00e0 c\u00e1ch t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, h\u00e3y xem Kh\u00f3a h\u1ecdc Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung m\u1edbi c\u1ee7a H\u1ecdc vi\u1ec7n HubSpot.<\/p>\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/viral-campaign-tips-larry-kim\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u m\u01a1 v\u1ec1 \u0111i\u1ec1u \u0111\u00f3 m\u1ed9t chi\u1ebfn d\u1ecbch th\u1ef1c s\u1ef1 c\u1ea5t c\u00e1nh &#8211; t\u00f4i \u0111ang n\u00f3i v\u1ec1 Tr\u00f2 ch\u01a1i v\u01b0\u01a1ng quy\u1ec1n c\u1ee7a th\u1ebf gi\u1edbi ti\u1ebfp th\u1ecb n\u1ed9i dung. Tuy nhi\u00ean, \u00edt nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng h\u1ecd \u0111\u00e3 t\u1ea1o ra m\u1ed9t ph\u1ea7n n\u1ed9i dung hi\u1ec7u qu\u1ea3 \u0111\u1ebfn m\u1ee9c n\u00f3 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-7095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-tiep-thi-so"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 l\u1eddi khuy\u00ean t\u00f4i \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c v\u1ec1 vi\u1ec7c t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch lan truy\u1ec1n t\u1eeb Larry Kim - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/vi\/10-loi-khuyen-toi-da-hoc-duoc-ve-viec-tao-cac-chien-dich-lan-truyen-tu-larry-kim\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 l\u1eddi khuy\u00ean t\u00f4i \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c v\u1ec1 vi\u1ec7c t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch lan truy\u1ec1n t\u1eeb Larry Kim - Super News\" \/>\n<meta property=\"og:description\" content=\"T\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u m\u01a1 v\u1ec1 \u0111i\u1ec1u \u0111\u00f3 m\u1ed9t chi\u1ebfn d\u1ecbch th\u1ef1c s\u1ef1 c\u1ea5t c\u00e1nh &#8211; t\u00f4i \u0111ang n\u00f3i v\u1ec1 Tr\u00f2 ch\u01a1i v\u01b0\u01a1ng quy\u1ec1n c\u1ee7a th\u1ebf gi\u1edbi ti\u1ebfp th\u1ecb n\u1ed9i dung. Tuy nhi\u00ean, \u00edt nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng h\u1ecd \u0111\u00e3 t\u1ea1o ra m\u1ed9t ph\u1ea7n n\u1ed9i dung hi\u1ec7u qu\u1ea3 \u0111\u1ebfn m\u1ee9c n\u00f3 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/super-news.info\/vi\/10-loi-khuyen-toi-da-hoc-duoc-ve-viec-tao-cac-chien-dich-lan-truyen-tu-larry-kim\/\" \/>\n<meta property=\"og:site_name\" content=\"Super News\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-19T15:41:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-24T14:43:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/10-l-i-khuy-n-t-i-h-c-c-v-vi-c-t-o.png\" \/>\n\t<meta property=\"og:image:width\" content=\"492\" \/>\n\t<meta property=\"og:image:height\" content=\"60\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"super-news\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"super-news\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"26 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/super-news.info\/vi\/10-loi-khuyen-toi-da-hoc-duoc-ve-viec-tao-cac-chien-dich-lan-truyen-tu-larry-kim\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/super-news.info\/vi\/10-loi-khuyen-toi-da-hoc-duoc-ve-viec-tao-cac-chien-dich-lan-truyen-tu-larry-kim\/\"},\"author\":{\"name\":\"super-news\",\"@id\":\"https:\/\/super-news.info\/vi\/#\/schema\/person\/2d4068cb2f39cd10008c2fce578a7356\"},\"headline\":\"10 l\u1eddi khuy\u00ean t\u00f4i \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c v\u1ec1 vi\u1ec7c t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch lan truy\u1ec1n t\u1eeb Larry Kim\",\"datePublished\":\"2019-08-19T15:41:37+00:00\",\"dateModified\":\"2020-02-24T14:43:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/super-news.info\/vi\/10-loi-khuyen-toi-da-hoc-duoc-ve-viec-tao-cac-chien-dich-lan-truyen-tu-larry-kim\/\"},\"wordCount\":5171,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/super-news.info\/vi\/10-loi-khuyen-toi-da-hoc-duoc-ve-viec-tao-cac-chien-dich-lan-truyen-tu-larry-kim\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/10-l-i-khuy-n-t-i-h-c-c-v-vi-c-t-o.png\",\"articleSection\":[\"TIN T\u1ee8C TI\u1ebeP TH\u1eca S\u1ed0\"],\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/super-news.info\/vi\/10-loi-khuyen-toi-da-hoc-duoc-ve-viec-tao-cac-chien-dich-lan-truyen-tu-larry-kim\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/super-news.info\/vi\/10-loi-khuyen-toi-da-hoc-duoc-ve-viec-tao-cac-chien-dich-lan-truyen-tu-larry-kim\/\",\"url\":\"https:\/\/super-news.info\/vi\/10-loi-khuyen-toi-da-hoc-duoc-ve-viec-tao-cac-chien-dich-lan-truyen-tu-larry-kim\/\",\"name\":\"10 l\u1eddi khuy\u00ean t\u00f4i \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c v\u1ec1 vi\u1ec7c t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch lan truy\u1ec1n t\u1eeb Larry Kim - 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