{"id":65,"date":"2019-04-11T19:53:58","date_gmt":"2019-04-11T16:53:58","guid":{"rendered":"https:\/\/super-news.info\/vi\/huong-dan-co-ban-ve-tiep-thi-ky-nang-alexa\/"},"modified":"2019-04-11T19:53:59","modified_gmt":"2019-04-11T16:53:59","slug":"huong-dan-co-ban-ve-tiep-thi-ky-nang-alexa","status":"publish","type":"post","link":"https:\/\/super-news.info\/vi\/huong-dan-co-ban-ve-tiep-thi-ky-nang-alexa\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn c\u01a1 b\u1ea3n v\u1ec1 ti\u1ebfp th\u1ecb k\u1ef9 n\u0103ng Alexa"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"hs_cos_wrapper_post_body\">\n<p>\u0110\u1ebfn b\u00e2y gi\u1edd, c\u00e1c nh\u00f3m ti\u1ebfp th\u1ecb tr\u00ean to\u00e0n th\u1ebf gi\u1edbi \u0111\u00e3 quen thu\u1ed9c v\u1edbi kh\u00e1i ni\u1ec7m SEO. B\u1ea1n bi\u1ebft t\u1ea5t c\u1ea3 v\u1ec1 t\u1eeb kh\u00f3a v\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 s\u1eed d\u1ee5ng c\u00e1c li\u00ean k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng cao.<\/p>\n<p><!--more--><\/p>\n<p>Nh\u01b0ng b\u1ea1n \u0111\u00e3 chu\u1ea9n b\u1ecb \u0111\u1ec3 ti\u1ebfp th\u1ecb t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i?<\/p>\n<p>M\u1ed9t b\u00e1o c\u00e1o t\u00ecm ki\u1ebfm GlobalWebIndex cho th\u1ea5y 27% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 s\u1eed d\u1ee5ng t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a h\u1ecd v\u00e0 34% x\u00e1c nh\u1eadn r\u1eb1ng h\u1ecd quan t\u00e2m \u0111\u1ebfn vi\u1ec7c c\u00f3 tr\u1ee3 l\u00fd th\u00f4ng minh d\u1ef1a tr\u00ean gi\u1ecdng n\u00f3i trong nh\u00e0 c\u1ee7a h\u1ecd.<\/p>\n<p>\u0110\u00f3 l\u00e0 tr\u00ean \u0111\u1ea7u c\u1ee7a g\u1ea7n 53 tri\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng Hoa K\u1ef3 \u0111\u00e3 s\u1eed d\u1ee5ng m\u1ed9t thi\u1ebft b\u1ecb th\u00f4ng minh k\u00edch ho\u1ea1t b\u1eb1ng gi\u1ecdng n\u00f3i \u1edf nh\u00e0. Nh\u1eefng con s\u1ed1 n\u00e0y s\u1ebd ch\u1ec9 t\u0103ng l\u00ean, v\u00ec v\u1eady, b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o hy v\u1ecdng lu\u00f4n \u0111i \u0111\u1ea7u trong xu h\u01b0\u1edbng ti\u00eau d\u00f9ng c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb Alexa. V\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u l\u00e0 chuy\u1ec3n sang nh\u00e0 s\u1ea3n xu\u1ea5t Alexa &#8211; Amazon.<\/p>\n<p>V\u00e0o n\u0103m 2014, Amazon \u0111\u00e3 gi\u1edbi thi\u1ec7u Echo, \u0111\u00e2y l\u00e0 thi\u1ebft b\u1ecb \u0111\u1ed9c l\u1eadp \u0111\u1ea7u ti\u00ean d\u00e0nh cho tr\u1ee3 l\u00fd gi\u1ecdng n\u00f3i th\u00f4ng minh. C\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh nh\u01b0 Google \u0111\u00e3 s\u1edbm l\u00e0m theo v\u1edbi c\u00e1c thi\u1ebft b\u1ecb nh\u01b0 Google Home v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 h\u01b0\u1edfng \u1ee9ng nhi\u1ec7t t\u00ecnh. M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a eMarketer d\u1ef1 \u0111o\u00e1n r\u1eb1ng kho\u1ea3ng 35 tri\u1ec7u ng\u01b0\u1eddi \u1edf Hoa K\u1ef3 s\u1ebd s\u1eed d\u1ee5ng c\u00e1c thi\u1ebft b\u1ecb k\u00edch ho\u1ea1t b\u1eb1ng gi\u1ecdng n\u00f3i \u00edt nh\u1ea5t m\u1ed9t l\u1ea7n m\u1ed9t th\u00e1ng trong n\u0103m 2017, t\u0103ng 128% so v\u1edbi n\u0103m 2016.<\/p>\n<p>N\u1ebfu b\u1ea1n ngh\u0129 r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c thi\u1ebft b\u1ecb th\u00f4ng minh k\u00edch ho\u1ea1t b\u1eb1ng gi\u1ecdng n\u00f3i \u0111\u1ec3 b\u1ed5 sung cho chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh v\u00e0o n\u0103m 2019, h\u00e3y xem x\u00e9t s\u1eed d\u1ee5ng K\u1ef9 n\u0103ng Alexa, cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p cho kh\u00e1ch h\u00e0ng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd theo c\u00e1ch tr\u00f2 chuy\u1ec7n. \u0110\u1ec3 t\u00ecm hi\u1ec3u th\u00eam, ti\u1ebfp t\u1ee5c \u0111\u1ecdc.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-9250c9ad-08a1-4f8c-8bc5-08b250052eb3\"><span class=\"hs-cta-node hs-cta-9250c9ad-08a1-4f8c-8bc5-08b250052eb3\" id=\"hs-cta-9250c9ad-08a1-4f8c-8bc5-08b250052eb3\"><!--(if lte IE 8)>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<!(endif)--><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><strong>T\u1ea1i sao b\u1ea1n n\u00ean c\u00f3 m\u1ed9t k\u1ef9 n\u0103ng Alexa cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/strong><\/h2>\n<p>N\u1ebfu b\u1ea1n \u0111ang \u0111\u1ecdc \u0111i\u1ec1u n\u00e0y, r\u1ea5t c\u00f3 th\u1ec3 b\u1ea1n \u0111ang \u1edf c\u00f9ng m\u1ed9t n\u01a1i v\u1edbi nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb ng\u00e0y nay &#8211; b\u1ea1n c\u00f3 th\u1ec3 \u0111ang \u1edf tr\u00ean h\u00e0ng r\u00e0o v\u1ec1 Alexa \u0111\u1ec3 kinh doanh, t\u1ef1 h\u1ecfi l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh xem vi\u1ec7c t\u1ea1o v\u00e0 v\u1eadn h\u00e0nh K\u1ef9 n\u0103ng Alexa c\u00f3 ph\u00f9 h\u1ee3p kh\u00f4ng \u0111\u1ed9i b\u1ea1n. \u0110\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi n\u00e0y, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i t\u00ecm hi\u1ec3u xem Alexa Skill c\u00f3 cho ph\u00e9p b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh hay kh\u00f4ng.<\/p>\n<p>V\u00ed d\u1ee5: th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 h\u01b0\u1edbng \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng ho\u1eb7c c\u00e1c doanh nghi\u1ec7p kh\u00e1c kh\u00f4ng? M\u1eb7c d\u00f9 Alexa \u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 kinh doanh, n\u00f3 v\u1eabn ch\u1ee7 y\u1ebfu l\u00e0 m\u1ed9t t\u00ednh n\u0103ng gia \u0111\u00ecnh, v\u00ec v\u1eady n\u00f3 c\u00f3 \u00fd ngh\u0129a nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p B2C.<\/p>\n<p>Ngo\u00e0i ra, c\u00f3 hai m\u1ee5c \u0111\u00edch ch\u00ednh \u0111\u1ec3 s\u1eed d\u1ee5ng K\u1ef9 n\u0103ng Alexa &#8211; x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c t\u1ea1o doanh thu tr\u1ef1c ti\u1ebfp.<\/p>\n<p>X\u00e2y d\u1ef1ng K\u1ef9 n\u0103ng Alexa cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n s\u1ef1 ti\u1ec7n l\u1ee3i c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i th\u00fac \u0111\u1ea9y doanh thu. Ngay c\u1ea3 khi kh\u00f4ng c\u00f3 s\u1ef1 r\u00e0ng bu\u1ed9c tr\u1ef1c ti\u1ebfp \u0111\u1ebfn doanh s\u1ed1, vi\u1ec7c c\u1ea3i thi\u1ec7n s\u1ef1 ti\u1ec7n l\u1ee3i d\u00f9 sao c\u0169ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng l\u00e0m gi\u00e1n \u0111o\u1ea1n th\u00f3i quen h\u00e0ng ng\u00e0y c\u1ee7a b\u1ea1n.<\/p>\n<p>Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng K\u1ef9 n\u0103ng Alexa \u0111\u1ec3 t\u1ea1o doanh thu tr\u1ef1c ti\u1ebfp cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n<h2><strong>L\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Alexa cho doanh nghi\u1ec7p<\/strong><\/h2>\n<p>H\u00e3y n\u00f3i r\u1eb1ng b\u1ea1n l\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb cho m\u1ed9t ng\u00e2n h\u00e0ng khu v\u1ef1c. B\u1ea1n t\u1ea1o m\u1ed9t K\u1ef9 n\u0103ng cho ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 ki\u1ec3m tra s\u1ed1 d\u01b0 c\u1ee7a m\u00ecnh, ch\u1ec9 \u0111\u1ea1o thanh to\u00e1n ho\u1eb7c chuy\u1ec3n ti\u1ec1n b\u1eb1ng l\u1ec7nh tho\u1ea1i. B\u1eb1ng c\u00e1ch l\u00e0m cho n\u00f3 thu\u1eadn ti\u1ec7n h\u01a1n cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh c\u1ee7a h\u1ecd, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c danh ti\u1ebfng l\u00e0 s\u00e1ng t\u1ea1o v\u00e0 h\u1eefu \u00edch. \u0110i\u1ec1u n\u00e0y, gi\u00e1n ti\u1ebfp, t\u1ea1o ra doanh thu b\u1eb1ng c\u00e1ch th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<p>Ki\u1ebfm ti\u1ec1n tr\u1ef1c ti\u1ebfp t\u1eeb K\u1ef9 n\u0103ng Alexa c\u1ee7a b\u1ea1n l\u00e0 c\u00f3 th\u1ec3, l\u00e0 t\u1ed1t. C\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 nhi\u1ec1u c\u00f4ng c\u1ee5 h\u01a1n bao gi\u1edd h\u1ebft \u0111\u1ec3 mua s\u1eafm tr\u1ef1c tuy\u1ebfn d\u1ec5 d\u00e0ng cho kh\u00e1ch h\u00e0ng v\u00e0 mang l\u1ea1i nhi\u1ec1u l\u1ee3i nhu\u1eadn h\u01a1n cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>Ch\u1eb3ng h\u1ea1n, Purina l\u00e0 m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o n\u1ed5i ti\u1ebfng trong th\u1ecb tr\u01b0\u1eddng th\u1ee9c \u0103n cho th\u00fa c\u01b0ng. M\u1eb7c d\u00f9 th\u00e0nh c\u00f4ng, Purina \u0111\u00e3 ch\u1ecdn s\u1eed d\u1ee5ng K\u1ef9 n\u0103ng Alexa \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. K\u1ef9 n\u0103ng m\u00e0 n\u00f3 t\u1ea1o ra, H\u1ecfi Purina, s\u1eed d\u1ee5ng Amazon AI \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m. Ngo\u00e0i ra, n\u00f3 ph\u1ee5c v\u1ee5 nh\u01b0 l\u00e0 m\u1ed9t th\u1ea9m quy\u1ec1n \u0111\u1ed1i v\u1edbi ch\u00f3 n\u00f3i chung. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 &quot;H\u1ecfi Purina&quot; v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i ho\u1eb7c t\u01b0\u01a1ng lai v\u00e0 nh\u1eadn c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e1c truy v\u1ea5n nh\u01b0 &quot;Gi\u1ed1ng n\u00e0o t\u1ed1t nh\u1ea5t v\u1edbi tr\u1ebb em?&quot; ho\u1eb7c &quot;T\u00ecm cho t\u00f4i nh\u1eefng con ch\u00f3 m\u00e0 don l\u1ed3ng \u0111\u1ed5.&quot; V\u1edbi K\u1ef9 n\u0103ng n\u00e0y, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin h\u1ecd c\u1ea7n, c\u0169ng nh\u01b0 m\u1ed9t l\u00fd do m\u1edbi \u0111\u1ec3 trung th\u00e0nh v\u1edbi c\u00f4ng ty.<\/p>\n<p>Tide c\u0169ng \u0111\u00e3 t\u1ea1o ra Alexa Skill c\u1ee7a ri\u00eang m\u00ecnh. C\u00f4ng ty k\u1ef9 n\u0103ng t\u1ea9y v\u1ebft b\u1ea9n Tide Stide cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng c\u00e1c h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc th\u00f4ng qua gi\u1ecdng n\u00f3i v\u1ec1 c\u00e1ch lo\u1ea1i b\u1ecf kho\u1ea3ng 200 d\u1ea1ng v\u1ebft b\u1ea9n \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc trong th\u1eddi gian th\u1ef1c. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 c\u00f4ng nh\u1eadn Tide l\u00e0 m\u1ed9t chuy\u00ean gia ch\u0103m s\u00f3c v\u1ebft b\u1ea9n &#8211; K\u1ef9 n\u0103ng Alexa n\u00e0y ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t ph\u1ea7n m\u1edf r\u1ed9ng, d\u1ef1a tr\u00ean danh ti\u1ebfng c\u1ee7a c\u00f4ng ty v\u00e0 c\u1ea3i thi\u1ec7n thi\u1ec7n ch\u00ed v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<h2><strong>N\u01a1i b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n Chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 n\u0103ng Alexa c\u1ee7a ri\u00eang m\u00ecnh<\/strong><\/h2>\n<p>B\u00e2y gi\u1edd b\u1ea1n \u0111\u00e3 bi\u1ebft t\u1ea1i sao b\u1ea1n n\u00ean c\u00f3 K\u1ef9 n\u0103ng Alexa cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, c\u0169ng nh\u01b0 c\u00e1ch n\u00f3 c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch cho b\u1ea1n, c\u00f3 m\u1ed9t s\u1ed1 c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 l\u00ean chi\u1ebfn l\u01b0\u1ee3c cho C\u00f4ng ty Alexa Skill t\u00f9y ch\u1ec9nh c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 c\u00e1ch \u0111\u1ec3 b\u1eaft \u0111\u1ea7u.<\/p>\n<h3>1. Thi\u1ebft l\u1eadp m\u1ed9t k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb n\u1ed9i dung.<\/h3>\n<p>V\u00ed d\u1ee5 Purina \u1edf tr\u00ean cho th\u1ea5y m\u1ed9t c\u00e1ch c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 x\u00e2y d\u1ef1ng danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c m\u00e0 kh\u00f4ng b\u00e1n s\u1ea3n ph\u1ea9m. Ti\u1ebfp th\u1ecb n\u1ed9i dung l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 nu\u00f4i d\u01b0\u1ee1ng m\u1ed1i quan h\u1ec7 v\u1edbi c\u1ea3 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng &#8211; K\u1ef9 n\u0103ng Alexa ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 cung c\u1ea5p m\u1ed9t c\u00e1ch thu\u1eadn ti\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3.<\/p>\n<p>X\u00e1c \u0111\u1ecbnh n\u1ed9i dung m\u00e0 nh\u00f3m c\u1ee7a b\u1ea1n \u0111\u00e3 c\u00f3 v\u00e0 c\u00e1ch s\u1eeda \u0111\u1ed5i n\u1ed9i dung \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c d\u00e0nh ri\u00eang cho gi\u1ecdng n\u00f3i. K\u1ef9 n\u0103ng Alexa \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t khi ng\u01b0\u1eddi d\u00f9ng \u0111\u1eb7t c\u00e2u h\u1ecfi c\u1ee5 th\u1ec3 ho\u1eb7c s\u1eed d\u1ee5ng c\u00e1c &quot;c\u00e1ch n\u00f3i&quot; c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n \u0111\u1eb7t, do \u0111\u00f3 h\u00e3y \u0111\u1ea3m b\u1ea3o c\u00e1c ph\u1ea7n n\u1ed9i dung t\u1ed1t nh\u1ea5t c\u1ee7a b\u1ea1n bao g\u1ed3m c\u00e1c c\u1ee5m t\u1eeb \u0111\u00f3 \u0111\u1ec3 Skill c\u1ee7a b\u1ea1n s\u1ebd k\u00e9o ch\u00fang l\u00ean \u0111\u1ec3 truy\u1ec1n t\u1ea3i b\u1eb1ng gi\u1ecdng n\u00f3i.<\/p>\n<p>Purina l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi \u1edf \u0111\u00e2y &#8211; c\u00f4ng ty \u0111\u00e3 t\u1ea1o ra n\u1ed9i dung v\u1ec1 c\u00e1c gi\u1ed1ng ch\u00f3 \u0111\u1ec3 th\u1ec3 hi\u1ec7n chuy\u00ean m\u00f4n c\u1ee7a m\u00ecnh v\u00e0 khi kh\u00e1ch h\u00e0ng h\u1ecfi, gi\u1ed1ng ch\u00f3 n\u00e0o l\u00e0 t\u1ed1t nh\u1ea5t cho m\u1ed9t c\u0103n h\u1ed9? C\u00f4ng ty c\u00f3 th\u1ec3 cung c\u1ea5p n\u1ed9i dung \u0111\u00f3.<\/p>\n<p>C\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb n\u1ed9i dung \u0111\u01b0\u1ee3c bi\u1ebft l\u00e0 t\u1ea1o ra s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nhi\u1ec1u h\u01a1n ba l\u1ea7n so v\u1edbi ti\u1ebfp th\u1ecb b\u00ean ngo\u00e0i &#8211; v\u00e0 ch\u00fang c\u00f3 gi\u00e1 th\u1ea5p h\u01a1n 62%. G\u00f3i K\u1ef9 n\u0103ng Alexa c\u1ee7a b\u1ea1n s\u1ebd b\u1ed5 sung cho chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung hi\u1ec7n c\u00f3 c\u1ee7a c\u00f4ng ty b\u1ea1n v\u00e0 ph\u1ea3i l\u00e0 ph\u1ea7n m\u1edf r\u1ed9ng t\u1ef1 nhi\u00ean cho c\u00e1c truy v\u1ea5n m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang th\u1ef1c hi\u1ec7n \u1edf c\u00e1c \u0111\u1ecbnh d\u1ea1ng kh\u00e1c.<\/p>\n<h3>2. T\u1eadn d\u1ee5ng Alexa cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/h3>\n<p>Amazon \u0111\u00e3 l\u00e0m cho c\u00f4ng ngh\u1ec7 gi\u1ecdng n\u00f3i d\u1ec5 d\u00e0ng cho c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tung ra v\u00ec n\u00f3 c\u0169ng c\u00f3 l\u1ee3i cho Amazon. Hi\u1ec7n t\u1ea1i c\u00f3 m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 ki\u1ebfm ti\u1ec1n v\u1edbi K\u1ef9 n\u0103ng Alexa. Khi m\u1ecdi ng\u01b0\u1eddi mua \u0111\u1ed3 tr\u1ef1c tuy\u1ebfn, r\u1ea5t c\u00f3 th\u1ec3 h\u1ecd \u0111ang s\u1eed d\u1ee5ng Amazon \u0111\u1ec3 l\u00e0m nh\u01b0 v\u1eady. N\u1ebfu b\u1ea1n b\u00e1n s\u1ea3n ph\u1ea9m tr\u1ef1c tuy\u1ebfn, c\u00f3 th\u1ec3 kh\u00f4ng l\u00fd t\u01b0\u1edfng \u0111\u1ec3 b\u00e1n qua Amazon, nh\u01b0ng n\u00f3 c\u00f3 th\u1ec3 c\u00f3 gi\u00e1 tr\u1ecb n\u1ebfu m\u1ed9t Skill t\u00edch h\u1ee3p c\u00f3 th\u1ec3 t\u0103ng doanh s\u1ed1 c\u1ee7a b\u1ea1n b\u1eb1ng m\u1ed9t m\u1ee9c l\u00e3i \u0111\u1ee7 l\u1edbn.<\/p>\n<p>Ch\u1ec9 ri\u00eang n\u0103m 2018, doanh s\u1ed1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a Amazon \u0111\u1ea1t kho\u1ea3ng 258,2 t\u1ef7 \u0111\u00f4 la, t\u0103ng g\u1ea7n 30% so v\u1edbi n\u0103m 2017. V\u1edbi vi\u1ec7c Amazon chi\u1ebfm g\u1ea7n m\u1ed9t n\u1eeda th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, l\u00fd do l\u00e0 n\u1ebfu b\u1ea1n ho\u1ea1t \u0111\u1ed9ng trong n\u1ec1n t\u1ea3ng c\u1ee7a Amazon, b\u1ea1n S\u1ebd c\u00f3 th\u1ec3 l\u1ea5y m\u1ed9t mi\u1ebfng b\u00e1nh \u0111\u00f3. V\u00e0 v\u1edbi K\u1ef9 n\u0103ng Alexa li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i v\u00e0 mua s\u1eafm tr\u00ean Amazon s\u1ebd c\u00f3 th\u1eddi gian \u0111\u1eb7t h\u00e0ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n<p>L\u1ea5y v\u00ed d\u1ee5 v\u1ec1 Tide &#8211; nh\u1eefng kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng Skill c\u1ee7a c\u00f4ng ty \u0111\u00f3 \u0111\u1ec3 t\u00ecm c\u00e1c m\u1eb9o lo\u1ea1i b\u1ecf v\u1ebft b\u1ea9n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng gi\u1ecdng n\u00f3i c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u1eb7t mua c\u00e1c s\u1ea3n ph\u1ea9m Tide. \u0110i\u1ec1u \u0111\u00f3 b\u01b0\u1edbc ra kh\u1ecfi quy tr\u00ecnh mua h\u00e0ng, cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00f3 m\u00e0 kh\u00f4ng c\u1ea7n k\u00e9o \u1ee9ng d\u1ee5ng ho\u1eb7c trang web c\u1ee7a Amazon v\u00e0 nh\u1ea5p qua t\u1ea5t c\u1ea3 c\u00e1c t\u00f9y ch\u1ecdn c\u00f3 s\u1eb5n.<\/p>\n<h3>3. H\u00e9 l\u1ed9 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft k\u00edch ho\u1ea1t b\u1eb1ng gi\u1ecdng n\u00f3i.<\/h3>\n<p>M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u \u0111ang th\u00fac \u0111\u1ea9y m\u1ee9c \u0111\u1ed9 trung th\u00e0nh cao h\u01a1n v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh cung c\u1ea5p t\u00edn d\u1ee5ng ho\u1eb7c \u0111i\u1ec3m cho ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n mua h\u00e0ng b\u1eb1ng Alexa Skill. V\u1edbi ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft b\u1eb1ng gi\u1ecdng n\u00f3i, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng gi\u1eef v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng Alexa khi h\u1ecd c\u1ea7n t\u00edch tr\u1eef m\u1ed9t s\u1ea3n ph\u1ea9m nh\u01b0 c\u1ee7a b\u1ea1n.<\/p>\n<p>Bridge2 Solutions \u0111\u00e3 ra m\u1eaft s\u1ea3n ph\u1ea9m Points Pal v\u00e0o n\u0103m 2017 v\u00e0 \u0111\u01b0\u1ee3c cho l\u00e0 tr\u1ea3i nghi\u1ec7m ph\u1ea7n th\u01b0\u1edfng \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t b\u1eb1ng gi\u1ecdng n\u00f3i \u0111\u1ea7u ti\u00ean. V\u1edbi Points Pal, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ph\u1ea7n th\u01b0\u1edfng hi\u1ec7n c\u00f3 c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1c l\u1ec7nh tho\u1ea1i nh\u01b0 &quot;H\u00e3y cho t\u00f4i bi\u1ebft s\u1ed1 d\u01b0 \u0111i\u1ec3m c\u1ee7a t\u00f4i&quot;, &quot;\u0110\u1eb7t m\u1ee5c n\u00e0y v\u00e0o danh s\u00e1ch y\u00eau th\u00edch c\u1ee7a t\u00f4i&quot; ho\u1eb7c &quot;H\u00e3y tr\u1ea3 ti\u1ec1n cho vi\u1ec7c n\u00e0y b\u1eb1ng \u0111i\u1ec3m v\u00e0 th\u1ebb t\u00edn d\u1ee5ng c\u1ee7a t\u00f4i&quot; .<\/p>\n<p>Xem x\u00e9t r\u1eb1ng nh\u1eefng kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft ho\u1eb7c ph\u1ea7n th\u01b0\u1edfng c\u00f3 xu h\u01b0\u1edbng chi ti\u00eau nhi\u1ec1u h\u01a1n nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3, thi\u1ebft l\u1eadp ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft v\u00e0 c\u00f3 th\u1ec3 truy c\u1eadp qua gi\u1ecdng n\u00f3i c\u00f3 th\u1ec3 th\u00eam l\u1ee3i \u00edch khi b\u1ea1n thi\u1ebft l\u1eadp K\u1ef9 n\u0103ng Alexa. Ngo\u00e0i ra, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n \u0111\u1ea3m b\u1ea3o ch\u01b0\u01a1ng tr\u00ecnh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c kh\u1edfi ch\u1ea1y tr\u00ean c\u00e1c tr\u1ee3 l\u00fd th\u00f4ng minh kh\u00e1c nhau, \u0111\u1ec3 ngay c\u1ea3 khi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u1edf xa Echos, h\u1ecd v\u1eabn c\u00f3 th\u1ec3 theo d\u00f5i \u0111i\u1ec3m c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1c d\u1ecbch v\u1ee5 d\u1ef1a tr\u00ean gi\u1ecdng n\u00f3i kh\u00e1c.<\/p>\n<p>Kh\u00f4ng s\u1eed d\u1ee5ng K\u1ef9 n\u0103ng Alexa cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n s\u1ebd b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau. Nh\u01b0ng t\u00f9y thu\u1ed9c v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 th\u1ecb tr\u01b0\u1eddng m\u00e0 b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng, b\u1ea1n c\u00f3 th\u1ec3 &#8211; \u0111\u1eb7c bi\u1ec7t l\u00e0 xem x\u00e9t s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1edf h\u1eefu loa th\u00f4ng minh ng\u00e0y c\u00e0ng t\u0103ng v\u00e0 s\u1eed d\u1ee5ng ch\u00fang th\u01b0\u1eddng xuy\u00ean. T\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb Alexa c\u1ee7a b\u1ea1n ngay b\u00e2y gi\u1edd \u0111\u1ec3 tr\u00e1nh t\u1ee5t h\u1eadu so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-3ed01f51-19c6-407b-9e52-c5d5d3f5efea\"><span class=\"hs-cta-node hs-cta-3ed01f51-19c6-407b-9e52-c5d5d3f5efea\" id=\"hs-cta-3ed01f51-19c6-407b-9e52-c5d5d3f5efea\"><!--(if lte IE 8)>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<!(endif)--><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-3ed01f51-19c6-407b-9e52-c5d5d3f5efea\" style=\"border-width:0px;\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1555001638_871_Huong-dan-co-ban-ve-tiep-thi-ky-nang-Alexa.png\" alt=\"Lu\u00f4n c\u1eadp nh\u1eadt v\u1ec1 c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i\"\/><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<\/p><\/div>\n<p><script>(function() {\n  var _fbq = window._fbq || (window._fbq = ());\n  if (!_fbq.loaded) {\n    var fbds = document.createElement('script');\n    fbds.async = true;\n    fbds.src = \"http:\/\/connect.facebook.net\/en_US\/fbds.js\";\n    var s = document.getElementsByTagName('script')(0);\n    s.parentNode.insertBefore(fbds, s);\n    _fbq.loaded = true;\n  }\n  _fbq.push(('addPixelId', '770933992942418'));\n})();\nwindow._fbq = window._fbq || ();\nwindow._fbq.push(('track', 'PixelInitialized', {}));\n<\/script><\/pre>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/blog.hubspot.com\/marketing\/alexa-skills-marketing\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] \u0110\u1ebfn b\u00e2y gi\u1edd, c\u00e1c nh\u00f3m ti\u1ebfp th\u1ecb tr\u00ean to\u00e0n th\u1ebf gi\u1edbi \u0111\u00e3 quen thu\u1ed9c v\u1edbi kh\u00e1i ni\u1ec7m SEO. 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