{"id":6492,"date":"2019-08-08T16:15:28","date_gmt":"2019-08-08T13:15:28","guid":{"rendered":"https:\/\/super-news.info\/vi\/dieu-gi-tai-sao-va-nhu-the-nao-ve-tiep-thi-hanh-vi-examples\/"},"modified":"2020-02-20T17:49:12","modified_gmt":"2020-02-20T14:49:12","slug":"dieu-gi-tai-sao-va-nhu-the-nao-ve-tiep-thi-hanh-vi-examples","status":"publish","type":"post","link":"https:\/\/super-news.info\/vi\/dieu-gi-tai-sao-va-nhu-the-nao-ve-tiep-thi-hanh-vi-examples\/","title":{"rendered":"\u0110i\u1ec1u g\u00ec, t\u1ea1i sao v\u00e0 nh\u01b0 th\u1ebf n\u00e0o v\u1ec1 ti\u1ebfp th\u1ecb h\u00e0nh vi [+ Examples]"},"content":{"rendered":"

Ti\u1ebfp th\u1ecb, v\u1ec1 b\u1ea3n ch\u1ea5t, l\u00e0 v\u1ec1 vi\u1ec7c cung c\u1ea5p gi\u1ea3i ph\u00e1p cho nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb ch\u00fang.<\/p>\n

Trong l\u1ecbch s\u1eed, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u00e3 c\u00f3 m\u1ed9t th\u1eddi gian kh\u00f3 kh\u0103n khi s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a h\u1ecd. V\u1edbi d\u1eef li\u1ec7u t\u1ed1i thi\u1ec3u \u0111\u1ec3 l\u00e0m vi\u1ec7c, c\u00e1c t\u1ed5 ch\u1ee9c th\u1ef1c h\u00e0nh m\u1ed9t s\u1ed1 \u00edt h\u01a1n so v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb l\u00fd t\u01b0\u1edfng: ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ecb b\u1eafn ph\u00e1 v\u1edbi c\u00e1c qu\u1ea3ng c\u00e1o, email, cu\u1ed9c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp c\u1eadn kh\u00e1c m\u00e0 h\u1ecd ch\u1eafc ch\u1eafn b\u1ecf qua.<\/p>\n

Tuy nhi\u00ean, ti\u1ebfp th\u1ecb h\u00e0nh vi l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p m\u1ea1nh m\u1ebd \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eb1m ph\u00e2n kh\u00fac v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng theo c\u00e1ch gi\u1ed1ng nh\u01b0 laser. Lo\u1ea1i h\u00ecnh ti\u1ebfp th\u1ecb n\u00e0y t\u1eadp trung v\u00e0o c\u00e1c m\u00f4 h\u00ecnh tham gia v\u00e0 h\u00e0nh vi c\u00e1 nh\u00e2n \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi \u00fd \u0111\u1ecbnh, s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a th\u1ecb tr\u01b0\u1eddng l\u00fd t\u01b0\u1edfng.<\/p>\n

Theo McKinsey, c\u00e1c t\u1ed5 ch\u1ee9c t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ee7a h\u1ecd b\u1eb1ng 85% v\u1ec1 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 v\u00e0 h\u01a1n 25% v\u1ec1 t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn g\u1ed9p. Tuy nhi\u00ean, th\u1ef1c t\u1ebf ti\u1ebfp th\u1ecb h\u00e0nh vi \u0111\u00f4i khi c\u00f3 nh\u1eefng h\u1ea1n ch\u1ebf, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng – v\u00ed d\u1ee5, Orbitz \u0111\u00e3 s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb h\u00e0nh vi \u0111\u1ec3 hi\u1ec3n th\u1ecb c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u1eaft ti\u1ec1n h\u01a1n cho ng\u01b0\u1eddi d\u00f9ng Mac qua PC.<\/p>\n

\u1ede \u0111\u00e2y, ch\u00fang ta s\u1ebd kh\u00e1m ph\u00e1 ti\u1ebfp th\u1ecb h\u00e0nh vi l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao n\u00f3 c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Ch\u00fang t\u00f4i c\u0169ng s\u1ebd bao g\u1ed3m c\u00e1c v\u00ed d\u1ee5 v\u1ec1 ph\u00e2n kh\u00fac ti\u1ebfp th\u1ecb h\u00e0nh vi v\u00e0 th\u1ed1ng k\u00ea hi\u1ec7u su\u1ea5t c\u1ee7a n\u00f3 \u0111\u1ec3 gi\u00fap th\u00f4ng b\u00e1o quy\u1ebft \u0111\u1ecbnh c\u1ee7a b\u1ea1n v\u1ec1 vi\u1ec7c ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi b\u1ea1n v\u00e0 m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n hay kh\u00f4ng.<\/p>\n

Ti\u1ebfp th\u1ecb h\u00e0nh vi l\u00e0 g\u00ec?<\/h2>\n

Ti\u1ebfp th\u1ecb h\u00e0nh vi l\u00e0 ph\u01b0\u01a1ng ph\u00e1p m\u00e0 c\u00e1c c\u00f4ng ty nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng d\u1ef1a tr\u00ean h\u00e0nh vi, s\u1edf th\u00edch, \u00fd \u0111\u1ecbnh, \u0111\u1ecbnh v\u1ecb \u0111\u1ecba l\u00fd v\u00e0 c\u00e1c s\u1ed1 li\u1ec7u kh\u00e1c c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng ph\u00e2n t\u00edch trang web, cookie, l\u1ecbch s\u1eed t\u00ecm ki\u1ebfm v\u00e0 th\u00f4ng tin chi ti\u1ebft kh\u00e1c. B\u1eb1ng c\u00e1ch ph\u00e2n chia \u0111\u1ed1i t\u01b0\u1ee3ng d\u1ef1a tr\u00ean c\u00e1c h\u00e0nh vi c\u1ee5 th\u1ec3 ho\u1eb7c h\u1ed3 s\u01a1 ng\u01b0\u1eddi d\u00f9ng d\u1ee9t kho\u00e1t, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 cung c\u1ea5p n\u1ed9i dung v\u00e0 \u0111\u1ec1 ngh\u1ecb th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p thay v\u00ec g\u1eedi th\u00f4ng \u0111i\u1ec7p chung cho t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng.<\/p>\n

T\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb<\/h2>\n

D\u1eef li\u1ec7u c\u1ef1c k\u1ef3 c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 khi c\u00e1c c\u00f4ng ty ti\u1ebfp t\u1ee5c x\u00e2y d\u1ef1ng b\u1ed9 \u0111\u1ec7m th\u00f4ng tin kh\u1ed5ng l\u1ed3, h\u1ecd c\u00f3 th\u1ec3 tr\u1edf n\u00ean t\u1ed1t h\u01a1n trong vi\u1ec7c t\u1ea1o v\u00e0 ph\u1ee5c v\u1ee5 n\u1ed9i dung c\u00f3 li\u00ean quan \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Khi t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb v\u00e0 c\u00f4ng ngh\u1ec7 m\u00e1y h\u1ecdc ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u01a1 s\u1edf d\u1eef li\u1ec7u \u0111\u00e1ng kinh ng\u1ea1c c\u1ee7a h\u1ecd \u0111\u1ec3 d\u1ef1 b\u00e1o h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u01b0\u1edbc c\u1ea3 th\u00e1ng. Tuy nhi\u00ean, thu th\u1eadp d\u1eef li\u1ec7u l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 ph\u1ee9c t\u1ea1p v\u00e0 nhi\u1ec1u s\u1eafc th\u00e1i, v\u00e0 quy\u1ec1n ri\u00eang t\u01b0 tr\u1ef1c tuy\u1ebfn ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng khi c\u00e1c c\u00f4ng c\u1ee5 nghe \u0111\u1ed1i t\u01b0\u1ee3ng tr\u1edf n\u00ean ti\u00ean ti\u1ebfn h\u01a1n.<\/p>\n

D\u1eef li\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh s\u1edf th\u00edch c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 \u0111\u01b0a ra ph\u1ea1m vi li\u00ean quan. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 th\u1ef1c s\u1ef1 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb h\u01a1n cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a h\u1ecd, thay v\u00ec m\u1ed9t th\u1ee9 kh\u00f3 hi\u1ec3u h\u01a1n. M\u00f9 bi\u1ec3u ng\u1eef – xu h\u01b0\u1edbng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ecf qua b\u1ea5t k\u1ef3 qu\u1ea3ng c\u00e1o n\u00e0o h\u1ecd th\u1ea5y qu\u00e1 t\u00edch c\u1ef1c – \u0111\u01b0\u1ee3c gi\u1ea3m b\u1edbt b\u1edfi ti\u1ebfp th\u1ecb h\u00e0nh vi v\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd ch\u1ec9 tham gia v\u00e0o n\u1ed9i dung h\u1ecd quan t\u00e2m, \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi c\u00e1c m\u1eabu t\u00ecm ki\u1ebfm tr\u01b0\u1edbc \u0111\u00f3 c\u1ee7a h\u1ecd.<\/p>\n

Gi\u1eef tin nh\u1eafn v\u00e0 n\u1ed9i dung t\u1eadp trung v\u00e0o t\u1eebng c\u00e1 nh\u00e2n thay v\u00ec t\u1eadp trung v\u00e0o k\u00eanh ho\u1eb7c s\u1ea3n ph\u1ea9m l\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 nh\u1ea5t trong vi\u1ec7c ch\u1ed1ng m\u00f9 bi\u1ec3u ng\u1eef. D\u1eef li\u1ec7u, n\u1ebfu \u0111\u01b0\u1ee3c thu th\u1eadp m\u1ed9t c\u00e1ch th\u00edch h\u1ee3p v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u00f3 tr\u00e1ch nhi\u1ec7m, c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c nhu c\u1ea7u tr\u00ean c\u01a1 s\u1edf c\u00e1 nh\u00e2n.<\/p>\n

Ph\u00e2n kh\u00fac ti\u1ebfp th\u1ecb h\u00e0nh vi<\/h2>\n

M\u1ed9t kh\u00eda c\u1ea1nh quan tr\u1ecdng c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb h\u00e0nh vi l\u00e0 ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ecfng. Ph\u00e2n kh\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb v\u00e0 th\u1ecb tr\u01b0\u1eddng l\u00fd t\u01b0\u1edfng c\u1ee7a t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, c\u00f3 m\u1ed9t v\u00e0i c\u00e1ch ph\u1ed5 bi\u1ebfn m\u00e0 c\u00e1c c\u00f4ng ty chia t\u00e1ch th\u1ecb tr\u01b0\u1eddng:<\/p>\n

1. \u0110\u1ecbnh v\u1ecb \u0111\u1ecba l\u00fd<\/h3>\n

Bi\u1ec7n ph\u00e1p n\u00e0y th\u01b0\u1eddng r\u1ea5t ch\u00ednh x\u00e1c do \u0111\u1ed9 nh\u1ea1y c\u1ee7a theo d\u00f5i. C\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 cho bi\u1ebft l\u1ee5c \u0111\u1ecba, qu\u1ed1c gia, khu v\u1ef1c n\u00e0o v\u00e0 \u0111\u00f4i khi l\u00e0 c\u1ea3 t\u00f2a nh\u00e0 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c \u0111\u1eb7t. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ecba ph\u01b0\u01a1ng – nh\u01b0 b\u00e1n \u0111\u00fang lo\u1ea1i qu\u1ea7n \u00e1o cho kh\u00ed h\u1eadu khu v\u1ef1c. H\u01a1n n\u1eefa, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 truy c\u1eadp d\u1eef li\u1ec7u thi\u1ebft b\u1ecb \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n c\u00e1ch kh\u00e1n gi\u1ea3 \u0111ang t\u00ecm ki\u1ebfm v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u1ea1n.<\/p>\n

2. Truy c\u1eadp d\u1eef li\u1ec7u<\/h3>\n

Lo\u1ea1i th\u00f4ng tin n\u00e0y cho nh\u00e0 ph\u00e2n t\u00edch bi\u1ebft ng\u01b0\u1eddi d\u00f9ng m\u1edbi hay \u0111\u00e3 \u0111\u1ebfn th\u0103m b\u1ea1n tr\u01b0\u1edbc \u0111\u00f3. B\u1eb1ng c\u00e1ch ph\u00e2n \u0111o\u1ea1n kh\u00e1ch truy c\u1eadp theo s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c t\u00f9y ch\u1ecdn c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n cho kh\u00e1ch truy c\u1eadp l\u1eb7p l\u1ea1i, nh\u01b0 l\u1ee3i \u00edch ho\u1eb7c gi\u1ea3m gi\u00e1 t\u1ed1t h\u01a1n c\u00f3 th\u1ec3 \u0111\u1ea9y h\u1ecd \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi giao d\u1ecbch mua.<\/p>\n

3. L\u1ee3i \u00edch t\u00ecm ki\u1ebfm<\/h3>\n

D\u1eef li\u1ec7u v\u1ec1 \u0111\u1ed9ng l\u1ef1c v\u00e0 \u00fd \u0111\u1ecbnh \u0111\u01b0\u1ee3c thu th\u1eadp khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Hai ng\u01b0\u1eddi d\u00f9ng duy nh\u1ea5t c\u00f3 th\u1ec3 r\u01a1i v\u00e0o c\u00f9ng m\u1ed9t ph\u00e2n kh\u00fac v\u1ec1 m\u1eb7t nh\u00e2n kh\u1ea9u h\u1ecdc ho\u1eb7c v\u1ecb tr\u00ed c\u1ee7a h\u1ecd, nh\u01b0ng kh\u00e1c nhau r\u1ea5t nhi\u1ec1u v\u1ec1 m\u1ee9c \u0111\u1ed9 h\u1ecd coi tr\u1ecdng c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m.<\/p>\n

4. D\u1eef li\u1ec7u giao d\u1ecbch<\/h3>\n

Ph\u00e2n kh\u00fac n\u00e0y \u0111\u1eb7c bi\u1ec7t c\u00f3 gi\u00e1 tr\u1ecb – kh\u00e1ch h\u00e0ng \u0111\u00e3 mua h\u00e0ng kh\u00f4ng ch\u1ec9 bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, m\u00e0 h\u1ecd c\u00f3 th\u1ec3 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c tr\u1ea3 ti\u1ec1n cho m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00e1c c\u1ee7a b\u1ea1n, \u0111\u1eb7c bi\u1ec7t n\u1ebfu h\u1ecd h\u00e0i l\u00f2ng v\u1edbi giao d\u1ecbch mua ban \u0111\u1ea7u c\u1ee7a h\u1ecd. B\u1ea1n c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng mua, gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh, danh m\u1ee5c s\u1ea3n ph\u1ea9m v\u00e0 th\u1eddi gian mua \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

5. M\u1ee9c \u0111\u1ed9 tham gia<\/h3>\n

S\u1ef1 tham gia \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a kh\u00e1c nhau cho c\u00e1c t\u1ed5 ch\u1ee9c kh\u00e1c nhau, tuy nhi\u00ean, h\u1ea7u nh\u01b0 lu\u00f4n lu\u00f4n t\u00edch c\u1ef1c khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. D\u1eef li\u1ec7u v\u1ec1 s\u1ef1 tham gia c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u1ee5 \u00fd r\u1eb1ng ni\u1ec1m tin, nh\u1eadn th\u1ee9c v\u00e0 \u00fd \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang t\u0103ng l\u00ean.<\/p>\n

6. Nh\u00e2n d\u1ecbp<\/h3>\n

Ti\u1ebfp th\u1ecb h\u00e0nh vi th\u01b0\u1eddng s\u1ebd xem x\u00e9t d\u1ecbp ho\u1eb7c th\u1eddi \u0111i\u1ec3m mua h\u00e0ng \u0111\u00ednh h\u00f4n. Ch\u1eb3ng h\u1ea1n, c\u00f3 nh\u1eefng d\u1ecbp ph\u1ed5 qu\u00e1t nh\u01b0 ng\u00e0y l\u1ec5 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng, ho\u1eb7c nh\u1eefng d\u1ecbp hi\u1ebfm hoi kh\u00f4ng th\u01b0\u1eddng xuy\u00ean v\u00e0 c\u1ee5 th\u1ec3 h\u01a1n, nh\u01b0 \u0111\u00e1m c\u01b0\u1edbi. Ngo\u00e0i ra, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau c\u00e1c ph\u00e2n kh\u00fac d\u1ef1a tr\u00ean th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh trong ng\u00e0y h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng mua.<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 ti\u1ebfp th\u1ecb h\u00e0nh vi<\/h2>\n
  • \n
      \n
    1. M\u1ee5c ti\u00eau<\/li>\n
    2. Twitter<\/li>\n
    3. Orbitz<\/li>\n
    4. Zi<\/li>\n
    5. Netflix<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

      1. M\u1ee5c ti\u00eau<\/h3>\n

      C\u00e1c Th\u1eddi b\u00e1o New York<\/em> \u0111\u00e3 vi\u1ebft m\u1ed9t b\u00e0i v\u1ec1 th\u1ef1c h\u00e0nh thu th\u1eadp d\u1eef li\u1ec7u chuy\u00ean s\u00e2u c\u1ee7a Target \u0111\u1ec3 thu th\u1eadp h\u1ed3 s\u01a1 chi ti\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. C\u00e1c nh\u00e0 ph\u00e2n t\u00edch m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh d\u00e2n t\u1ed9c, l\u1ecbch s\u1eed c\u00f4ng vi\u1ec7c c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd, li\u1ec7u h\u1ecd c\u00f3 tuy\u00ean b\u1ed1 ph\u00e1 s\u1ea3n hay kh\u00f4ng, li\u1ec7u h\u1ecd c\u00f3 thai, nghi\u00eang v\u1ec1 ch\u00ednh tr\u1ecb v\u00e0 m\u1ed9t lo\u1ea1t c\u00e1c “ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n” kh\u00e1c.<\/p>\n

      Nh\u00e0 b\u00e1n l\u1ebb mu\u1ed1n nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc nh\u01b0 v\u1eady \u0111\u1ec3 b\u00e1n t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd – thu\u1eadn ti\u1ec7n cho c\u00f4ng ty, nh\u01b0ng c\u0169ng g\u00e2y tranh c\u00e3i v\u1ec1 b\u1ea3n ch\u1ea5t do thi\u1ebfu quan t\u00e2m \u0111\u1ebfn quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Nghi\u00ean c\u1ee9u h\u00e0nh vi nh\u01b0 th\u1ebf n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c trang b\u1ecb t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ea3i thi\u1ec7n cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang t\u00f4i – mi\u1ec5n l\u00e0 ch\u00fang t\u00f4i tho\u1ea3i m\u00e1i v\u1edbi c\u00e1c c\u00f4ng ty x\u1eed l\u00fd t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n

      2. Twitter<\/h3>\n

      M\u1ed9t v\u00ed d\u1ee5 nh\u1ecf h\u01a1n v\u1ec1 \u0111i\u1ec1u n\u00e0y l\u00e0 Nh\u1eafm m\u1ee5c ti\u00eau theo s\u1edf th\u00edch c\u1ee7a Twitter – qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n tr\u00ean c\u00e1c k\u00eanh x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean s\u1edf th\u00edch c\u1ee7a h\u1ecd. C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 ch\u1ecdn t\u1eeb 25 danh m\u1ee5c s\u1edf th\u00edch v\u00e0 350 ch\u1ee7 \u0111\u1ec1 ph\u1ee5 do Twitter cung c\u1ea5p v\u00e0 sau \u0111\u00f3 \u0111\u1ec3 n\u1ec1n t\u1ea3ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i xu\u1ea5t b\u1ea3n qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u1ec3 ch\u1ec9 nh\u1eefng nh\u00f3m quan t\u00e2m \u0111\u1ebfn lo\u1ea1i n\u1ed9i dung \u0111\u00f3 m\u1edbi nh\u00ecn th\u1ea5y. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau nhi\u1ec1u h\u01a1n b\u1eb1ng c\u00e1ch ch\u1ecdn v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd ho\u1eb7c lo\u1ea1i thi\u1ebft b\u1ecb.<\/p>\n

      3. Orbitz<\/h3>\n

      Orbitz, nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a m\u1ed9t th\u1eed nghi\u1ec7m g\u00e2y tranh c\u00e3i, b\u1eaft \u0111\u1ea7u b\u00e1n c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u1eaft ti\u1ec1n h\u01a1n cho ng\u01b0\u1eddi d\u00f9ng Mac so v\u1edbi ng\u01b0\u1eddi d\u00f9ng PC, v\u00ec nghi\u00ean c\u1ee9u c\u1ee7a h\u1ecd \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng Mac c\u00f3 xu h\u01b0\u1edbng chi ti\u00eau nhi\u1ec1u h\u01a1n cho du l\u1ecbch.<\/p>\n

      M\u1eb7c d\u00f9 Orbitz kh\u00f4ng th\u1ea5y c\u00f3 g\u00ec sai khi ph\u00e2n kh\u00fac d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh chi ti\u00eau c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u01b0ng \u0111\u00e2y ch\u1eafc ch\u1eafn l\u00e0 m\u1ed9t \u0111\u1ed9ng th\u00e1i g\u00e2y tranh c\u00e3i v\u00e0 m\u1ed9t doanh nghi\u1ec7p n\u00ean c\u1ea3nh gi\u00e1c v\u1edbi vi\u1ec7c b\u1eaft ch\u01b0\u1edbc – \u0111\u1eb7c bi\u1ec7t l\u00e0 khi m\u1ed1i quan t\u00e2m c\u1ee7a c\u00f4ng ch\u00fang \u0111ang gia t\u0103ng xung quanh quy\u1ec1n ri\u00eang t\u01b0 tr\u1ef1c tuy\u1ebfn v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u c\u1ee7a c\u00f4ng ty. Tuy nhi\u00ean, Orbitz l\u1eadp lu\u1eadn r\u1eb1ng c\u00f4ng ty kh\u00f4ng hi\u1ec3n th\u1ecb gi\u00e1 kh\u00e1c nhau cho kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd – kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ch\u1ecdn x\u1ebfp h\u1ea1ng k\u1ebft qu\u1ea3 kh\u00e1c nhau theo gi\u00e1.<\/p>\n

      4. Zuji<\/h3>\n

      Zuji, m\u1ed9t trang web du l\u1ecbch qu\u1ed1c t\u1ebf, t\u1ea1o qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cho kh\u00e1ch truy c\u1eadp d\u1ef1a tr\u00ean hi\u1ec7u su\u1ea5t trang tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a h\u1ecd. Zuji s\u1eed d\u1ee5ng c\u00e1c t\u00ecm ki\u1ebfm trong qu\u00e1 kh\u1ee9, h\u1ed3 s\u01a1 ng\u01b0\u1eddi d\u00f9ng v\u00e0 s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp \u0111\u1ec3 \u0111\u1ea9y c\u00e1c \u0111\u1ec1 ngh\u1ecb \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i – h\u1ecd ch\u1ec9 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi d\u00f9ng c\u00f3 li\u00ean quan nh\u1ea5t v\u1edbi c\u00e1c g\u00f3i \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. M\u1ee5c ti\u00eau l\u00e0 ti\u1ebfp th\u1ecb cho c\u00e1c ph\u00e2n kh\u00fac ch\u1ec9 m\u1ed9t c\u00e1 nh\u00e2n d\u1ef1a tr\u00ean h\u00e0nh vi trong qu\u00e1 kh\u1ee9 c\u1ee7a h\u1ecd tr\u00ean trang web c\u1ee7a h\u1ecd v\u00e0 b\u1eb1ng c\u00e1ch \u0111\u1ea7u t\u01b0 v\u00e0o ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, h\u1ecd \u0111\u00e3 t\u1ea1o ra m\u1ee9c t\u0103ng g\u1ea5p 100 l\u1ea7n ROI c\u1ee7a h\u1ecd.<\/p>\n

      5. Netflix<\/h3>\n

      Netflix – c\u00f4ng ty truy\u1ec1n th\u00f4ng v\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung truy\u1ec1n th\u00f4ng qu\u1ed1c t\u1ebf – \u0111\u00e3 x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng m\u1ed9t ph\u1ea7n d\u1ef1a tr\u00ean s\u1ee9c m\u1ea1nh c\u1ee7a ph\u00e2n t\u00edch kinh doanh. C\u00f4ng ty ph\u1ea7n m\u1ec1m khuy\u1ebfn ngh\u1ecb ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng th\u00f4ng qua m\u1ed9t d\u1ecbch v\u1ee5 c\u00f3 t\u00ean l\u00e0 “Cinematch”, s\u1eed d\u1ee5ng h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, m\u00f4 h\u00ecnh mua h\u00e0ng v\u00e0 ph\u1ea3n h\u1ed3i \u0111\u1ec3 li\u00ean k\u1ebft ng\u01b0\u1eddi d\u00f9ng t\u1ed1t nh\u1ea5t v\u1edbi c\u00e1c c\u1ee5m n\u1ed9i dung m\u00e0 h\u1ecd c\u00f3 th\u1ec3 th\u00edch. Netflix \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t trang web “th\u00edch nghi v\u1edbi s\u1edf th\u00edch c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n”, s\u1eed d\u1ee5ng c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 v\u00e0 c\u00e1c thu\u1eadt to\u00e1n d\u1ef1 \u0111o\u00e1n c\u1ee7a h\u1ecd \u0111\u1ec3 mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd tr\u1ea3i nghi\u1ec7m ph\u00e1t tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a th\u00fa v\u1ecb.<\/p>\n

      Ch\u1ec9 s\u1ed1 nh\u1eafm m\u1ee5c ti\u00eau h\u00e0nh vi<\/h2>\n

      Cu\u1ed1i c\u00f9ng, ch\u00fang t\u00f4i \u0111\u00e3 so\u1ea1n m\u1ed9t danh s\u00e1ch th\u1ed1ng k\u00ea nh\u1eafm m\u1ee5c ti\u00eau theo h\u00e0nh vi \u0111\u1ec3 ch\u1ee9ng minh th\u00eam v\u1ec1 s\u1ef1 ph\u1ed5 bi\u1ebfn ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a ti\u1ebfp th\u1ecb h\u00e0nh vi nh\u01b0 m\u1ed9t th\u00f4ng l\u1ec7:<\/p>\n

        \n
      1. T\u1ef7 l\u1ec7 m\u1edf t\u0103ng 56,68% v\u00e0 TLB t\u0103ng 147% khi c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng theo d\u00f5i nu\u00f4i d\u01b0\u1ee1ng d\u1ef1a tr\u00ean s\u1edf th\u00edch.<\/li>\n
      2. 72% ng\u01b0\u1eddi d\u00f9ng internet ng\u01b0\u1eddi l\u1edbn \u1edf Hoa K\u1ef3 lo ng\u1ea1i v\u1ec1 m\u1ee9c \u0111\u1ed9 c\u00e1c trang web th\u00f4ng tin \u0111ang thu th\u1eadp v\u1ec1 h\u1ecd tr\u1eeb khi h\u1ecd y\u00ean t\u00e2m r\u1eb1ng th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c \u1ea9n danh v\u00e0 kh\u00f4ng th\u1ec3 nh\u1eadn d\u1ea1ng c\u00e1 nh\u00e2n.<\/li>\n
      3. 86% c\u00e1c c\u00f4ng ty c\u00f3 ROI cao b\u00e1o c\u00e1o r\u1eb1ng c\u00e1 nh\u00e2n h\u00f3a chi\u1ebfm 21% ho\u1eb7c nhi\u1ec1u h\u01a1n ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd.<\/li>\n
      4. C\u00e1c doanh nghi\u1ec7p c\u00f3 chi\u1ebfn l\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a to\u00e0n b\u1ed9 ho\u1eb7c m\u1ed9t ph\u1ea7n c\u00f3 kinh nghi\u1ec7m t\u0103ng tr\u01b0\u1edfng doanh thu 78%.<\/li>\n
      5. 93% doanh nghi\u1ec7p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a ti\u00ean ti\u1ebfn c\u00f3 kinh nghi\u1ec7m t\u0103ng tr\u01b0\u1edfng doanh thu<\/li>\n<\/ol>\n

        Cu\u1ed1i c\u00f9ng, khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch th\u00edch h\u1ee3p, ti\u1ebfp th\u1ecb h\u00e0nh vi c\u00f3 th\u1ec3 l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u1ec1 h\u00e0nh vi c\u1ee7a kh\u00e1n gi\u1ea3 \u0111\u1ec3 th\u00f4ng b\u00e1o chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i th\u1eadn tr\u1ecdng khi th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb h\u00e0nh vi, \u0111\u1eb7c bi\u1ec7t v\u1edbi m\u1ed1i quan t\u00e2m ri\u00eang t\u01b0 ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng tr\u1ef1c tuy\u1ebfn.<\/p>\n

        \u0110\u01b0\u1ee3c xu\u1ea5t b\u1ea3n l\u1ea7n \u0111\u1ea7u v\u00e0o ng\u00e0y 8 th\u00e1ng 8 n\u0103m 2019 7:00:00 AM, c\u1eadp nh\u1eadt ng\u00e0y 08 th\u00e1ng 8 n\u0103m 2019<\/p>\n

        \u0110\u1eebng qu\u00ean chia s\u1ebb b\u00e0i vi\u1ebft n\u00e0y!<\/h3>\n

        <\/h3>\n

        Source link <\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

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