{"id":6315,"date":"2019-08-05T22:10:34","date_gmt":"2019-08-05T19:10:34","guid":{"rendered":"https:\/\/super-news.info\/vi\/11-cau-chuyen-tinh-huong-cau-chuyen-thanh-cong-cua-facebook-de-truyen-cam-hung-cho-ban\/"},"modified":"2020-11-19T19:30:26","modified_gmt":"2020-11-19T16:30:26","slug":"11-cau-chuyen-tinh-huong-cau-chuyen-thanh-cong-cua-facebook-de-truyen-cam-hung-cho-ban","status":"publish","type":"post","link":"https:\/\/super-news.info\/vi\/11-cau-chuyen-tinh-huong-cau-chuyen-thanh-cong-cua-facebook-de-truyen-cam-hung-cho-ban\/","title":{"rendered":"11 c\u00e2u chuy\u1ec7n t\u00ecnh hu\u1ed1ng &amp; c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng c\u1ee7a Facebook \u0111\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho b\u1ea1n"},"content":{"rendered":"<div id=\"hs_cos_wrapper_post_body\">\n<p>M\u1eb7c d\u00f9 Facebook l\u00e0 m\u1ed9t trong nh\u1eefng m\u1ea1ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u0169 h\u01a1n, nh\u01b0ng \u0111\u00e2y v\u1eabn l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng ph\u00e1t tri\u1ec3n m\u1ea1nh cho c\u00e1c doanh nghi\u1ec7p mu\u1ed1n n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>V\u1edbi h\u01a1n 2,38 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng \u0111\u1ec3 truy\u1ec1n b\u00e1 v\u1ec1 doanh nghi\u1ec7p c\u1ee7a m\u00ecnh theo m\u1ed9t s\u1ed1 c\u00e1ch kh\u00e1c nhau &#8211; t\u1eeb \u1ea3nh ho\u1eb7c video \u0111\u1ebfn qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n.<\/p>\n<p><!--more--><\/p>\n<p>V\u00ec c\u00f3 r\u1ea5t nhi\u1ec1u l\u1ef1a ch\u1ecdn v\u00e0 c\u01a1 h\u1ed9i ti\u1ebfp th\u1ecb tr\u00ean Facebook, th\u1eadt kh\u00f3 \u0111\u1ec3 bi\u1ebft chi\u1ebfn l\u01b0\u1ee3c n\u00e0o th\u1ef1c s\u1ef1 t\u1ed1t nh\u1ea5t cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n<p>N\u1ebfu b\u1ea1n kh\u00f4ng ch\u1eafc b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecdc c\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u00e0 c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb v\u00e0 c\u00e1c doanh nghi\u1ec7p t\u01b0\u01a1ng t\u1ef1 \u0111\u00e3 th\u1eed trong qu\u00e1 kh\u1ee9.<\/p>\n<p>M\u1ed9t nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p th\u01b0\u1eddng s\u1ebd v\u01b0\u1ee3t qua th\u00e1ch th\u1ee9c ti\u1ebfp th\u1ecb, m\u1ee5c ti\u00eau, chi ti\u1ebft ch\u00ednh c\u1ee7a chi\u1ebfn d\u1ecbch v\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch. \u0110i\u1ec1u n\u00e0y cung c\u1ea5p cho b\u1ea1n c\u00e1i nh\u00ecn th\u1ef1c t\u1ebf v\u1ec1 nh\u1eefng g\u00ec \u0111\u00e3 d\u1eabn d\u1eaft m\u1ed9t nh\u00f3m ti\u1ebfp th\u1ecb \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng tr\u00ean Facebook. Nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p c\u0169ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n tr\u00e1nh ho\u1eb7c \u0111i\u1ec1u h\u01b0\u1edbng c\u00e1c th\u00e1ch th\u1ee9c ph\u1ed5 bi\u1ebfn m\u00e0 c\u00e1c c\u00f4ng ty kh\u00e1c g\u1eb7p ph\u1ea3i khi th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c m\u1edbi c\u1ee7a Facebook.<\/p>\n<p>\u0110\u1ec3 gi\u00fap b\u1ea1n ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c Facebook ti\u1ebfp theo, ch\u00fang t\u00f4i \u0111\u00e3 so\u1ea1n ra m\u1ed9t danh s\u00e1ch 11 nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh cho th\u1ea5y m\u1ed9t s\u1ed1 c\u00f4ng ty kh\u00e1c nhau \u0111\u00e3 th\u00e0nh c\u00f4ng nh\u01b0 th\u1ebf n\u00e0o tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y.<\/p>\n<p>Ngay c\u1ea3 khi c\u00f4ng ty c\u1ee7a b\u1ea1n c\u00f3 ng\u00e2n s\u00e1ch th\u1ea5p h\u01a1n ho\u1eb7c b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00e1c, ch\u00fang t\u00f4i hy v\u1ecdng nh\u1eefng nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh n\u00e0y s\u1ebd truy\u1ec1n c\u1ea3m h\u1ee9ng cho b\u1ea1n v\u00e0 cung c\u1ea5p cho b\u1ea1n nh\u1eefng \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o cho chi\u1ebfn l\u01b0\u1ee3c Facebook c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng c\u1ee7a ri\u00eang b\u1ea1n.<\/p>\n<h2>Nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh v\u1ec1 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u Facebook:<\/h2>\n<h3>Pandora<\/h3>\n<p>Trong k\u1ef3 ngh\u1ec9 l\u1ec5 2017, c\u00f4ng ty trang s\u1ee9c Pandora mu\u1ed1n n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i th\u1ecb tr\u01b0\u1eddng \u0110\u1ee9c. H\u1ecd c\u0169ng mu\u1ed1n xem li\u1ec7u qu\u1ea3ng c\u00e1o video c\u00f3 th\u1ec3 c\u00f3 th\u00e0nh c\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o Facebook kh\u00e1c c\u1ee7a h\u1ecd hay kh\u00f4ng.<\/p>\n<p>H\u1ecd \u0111\u00e3 b\u1eaft \u0111\u1ea7u th\u1eed nghi\u1ec7m n\u00e0y b\u1eb1ng c\u00e1ch h\u1ee3p t\u00e1c v\u1edbi Facebook \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh th\u00e0nh c\u00f4ng cho n\u1ec1n t\u1ea3ng n\u00e0y. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1i nh\u00ecn v\u1ec1 th\u01b0\u01a1ng m\u1ea1i ban \u0111\u1ea7u:<\/p>\n<p>Qu\u1ea3ng c\u00e1o \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1eaft xu\u1ed1ng \u0111o\u1ea1n clip d\u00e0i 15 gi\u00e2y cho th\u1ea5y m\u1ed9t ng\u01b0\u1eddi ph\u1ee5 n\u1eef nh\u1eadn \u0111\u01b0\u1ee3c v\u00f2ng c\u1ed5 Pandora t\u1eeb \u0111\u1ed1i t\u00e1c c\u1ee7a m\u00ecnh. N\u00f3 c\u0169ng \u0111\u01b0\u1ee3c c\u1eaft th\u00e0nh m\u1ed9t k\u00edch th\u01b0\u1edbc vu\u00f4ng cho ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng. Pandora sau \u0111\u00f3 \u0111\u00e3 ch\u1ea1y qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau kh\u00e1n gi\u1ea3 \u0110\u1ee9c trong \u0111\u1ed9 tu\u1ed5i 18-50. N\u00f3 xu\u1ea5t hi\u1ec7n trong newsfeed v\u00e0 d\u01b0\u1edbi d\u1ea1ng qu\u1ea3ng c\u00e1o video trong lu\u1ed3ng.<\/p>\n<p><strong>C\u00e1c k\u1ebft qu\u1ea3:<\/strong> Theo nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p, chi\u1ebfn d\u1ecbch video \u0111\u00e3 n\u00e2ng cao t\u00ecnh c\u1ea3m th\u01b0\u01a1ng hi\u1ec7u trong m\u00f9a l\u1ec5, v\u1edbi m\u1ee9c t\u0103ng 10 \u0111i\u1ec3m c\u00f3 l\u1ee3i. M\u1eb7c d\u00f9 Pandora ho\u1eb7c nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p kh\u00f4ng ti\u1ebft l\u1ed9 c\u00e1ch h\u1ecd \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 \u01b0a th\u00edch c\u1ee7a h\u1ecd, h\u1ecd l\u01b0u \u00fd r\u1eb1ng thang m\u00e1y c\u00f3 ngh\u0129a l\u00e0 nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00edch Pandora h\u01a1n c\u00e1c nh\u00e0 kim ho\u00e0n kh\u00e1c v\u00ec qu\u1ea3ng c\u00e1o.<\/p>\n<p>V\u1ec1 m\u1eb7t t\u00e0i ch\u00ednh, chi\u1ebfn d\u1ecbch c\u0169ng cung c\u1ea5p cho ROI m\u1ee9c t\u0103ng 61% trong mua h\u00e0ng v\u00e0 t\u0103ng 42% cho ng\u01b0\u1eddi mua m\u1edbi.<\/p>\n<p><strong>H\u00e0nh tr\u00ecnh<\/strong><\/p>\n<p>Video c\u00f3 th\u1ec3 \u0111\u00e1ng nh\u1edb, c\u1ea3m x\u00fac v\u00e0 thuy\u1ebft ph\u1ee5c. Trong khi nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p l\u01b0u \u00fd r\u1eb1ng Pandora lu\u00f4n th\u00e0nh c\u00f4ng v\u1edbi qu\u1ea3ng c\u00e1o v\u00e0 mua h\u00e0ng, nh\u00e0 kim ho\u00e0n th\u1ea5y r\u1eb1ng m\u1ed9t \u0111\u1ecbnh d\u1ea1ng video c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u h\u01a1n n\u1eefa.<\/p>\n<p>Ch\u1ec9 trong 15 gi\u00e2y, Pandora \u0111\u00e3 c\u00f3 th\u1ec3 k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n ng\u1eafn m\u00e0 kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c trong khi c\u0169ng khoe s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. S\u1ef1 gia t\u0103ng v\u1ec1 m\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean cho th\u1ea5y nh\u1eefng kh\u00e1n gi\u1ea3 \u0111\u00e3 xem qu\u1ea3ng c\u00e1o k\u1ebft n\u1ed1i v\u1edbi n\u00f3 v\u00e0 \u01b0a th\u00edch th\u1ee3 kim ho\u00e0n h\u01a1n c\u00e1c c\u00f4ng ty kh\u00e1c v\u00ec k\u1ef9 thu\u1eadt ti\u1ebfp th\u1ecb.<\/p>\n<p>M\u1ed9t ph\u1ea7n th\u00e0nh c\u00f4ng c\u1ee7a Pandora c\u0169ng c\u00f3 th\u1ec3 l\u00e0 do s\u1ef1 th\u00edch \u1ee9ng n\u1ec1n t\u1ea3ng c\u1ee7a video. M\u1eb7c d\u00f9 h\u1ecd kh\u00f4ng t\u1ea1o m\u1ed9t video c\u1ee5 th\u1ec3 cho n\u1ec1n t\u1ea3ng Facebook, h\u1ecd \u0111\u00e3 ch\u1ecdn m\u1ed9t qu\u1ea3ng c\u00e1o \u0111\u00e3 g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi kh\u00e1n gi\u1ea3 truy\u1ec1n h\u00ecnh v\u00e0 \u0111i\u1ec1u ch\u1ec9nh n\u00f3 \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng Facebook c\u00f3 nh\u1ecbp \u0111\u1ed9 nhanh. \u0110\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 t\u1ed1t v\u1ec1 c\u00e1ch m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 th\u00e1o v\u00e1t v\u1edbi n\u1ed9i dung m\u00e0 n\u00f3 \u0111\u00e3 c\u00f3 trong khi v\u1eabn ph\u1ee5c v\u1ee5 cho kh\u00e1n gi\u1ea3 tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd.<\/p>\n<h3>\u0110\u1ea1i s\u1ea3nh danh v\u1ecdng Rock &amp; Roll<\/h3>\n<p>\u0110\u1ea1i s\u1ea3nh Danh v\u1ecdng Rock &amp; Roll, m\u1ed9t kh\u00e1ch h\u00e0ng c\u1ee7a HubSpot, mu\u1ed1n n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 mua th\u00eam v\u00e9 \u0111\u1ebfn b\u1ea3o t\u00e0ng c\u1ee7a h\u1ecd. V\u00ec tr\u01b0\u1edbc \u0111\u00e2y h\u1ecd ch\u1ee7 y\u1ebfu s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng truy\u1ec1n th\u1ed1ng, h\u1ecd mu\u1ed1n th\u1eed nghi\u1ec7m nhi\u1ec1u c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 h\u01a1n tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n<p>V\u00ec nh\u00f3m truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea3o t\u00e0ng nh\u1eadn ra m\u1ee9c \u0111\u1ed9 th\u01b0\u1eddng xuy\u00ean h\u1ecd s\u1eed d\u1ee5ng Facebook Messenger, n\u00ean h\u1ecd \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c nh\u1eafn tin tr\u00ean trang kinh doanh ch\u00ednh th\u1ee9c c\u1ee7a H\u1ed9i tr\u01b0\u1eddng danh v\u1ecdng.<\/p>\n<p>T\u1eeb trang kinh doanh, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 nh\u1ea5p v\u00e0o n\u00fat B\u1eaft \u0111\u1ea7u v\u00e0 m\u1edf m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1edbi H\u1ed9i tr\u01b0\u1eddng danh v\u1ecdng. Th\u00f4ng qua tr\u00f2 chuy\u1ec7n, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u00e3 c\u00f3 th\u1ec3 nhanh ch\u00f3ng tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi ho\u1eb7c nh\u1eadn x\u00e9t t\u1eeb ng\u01b0\u1eddi h\u00e2m m\u1ed9, ng\u01b0\u1eddi theo d\u00f5i v\u00e0 kh\u00e1ch truy c\u1eadp ti\u1ec1m n\u0103ng. C\u00e1c \u0111\u1ea1i di\u1ec7n c\u0169ng s\u1ebd g\u1eedi c\u00e1c li\u00ean k\u1ebft h\u1eefu \u00edch chi ti\u1ebft v\u1ec1 gi\u00e1 c\u1ea3 \u0111\u1ecba \u0111i\u1ec3m, s\u1ef1 ki\u1ec7n, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i kh\u00e1c v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng trong khu v\u1ef1c xung quanh.<\/p>\n<p>K\u1ec3 t\u1eeb khi Messenger ra m\u1eaft, h\u1ecd tuy\u00ean b\u1ed1 \u0111\u00e3 t\u0103ng quy m\u00f4 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh l\u00ean 81% v\u00e0 doanh s\u1ed1 t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u0103ng 12%. C\u00f4ng ty tuy\u00ean b\u1ed1 r\u1eb1ng t\u00ednh n\u0103ng n\u00e0y th\u00e0nh c\u00f4ng \u0111\u1ebfn n\u1ed7i h\u1ecd th\u1eadm ch\u00ed \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c 54 tin nh\u1eafn v\u00e0o Ch\u1ee7 nh\u1eadt Ph\u1ee5c sinh.<\/p>\n<p><strong>L\u1ea5y \u0111i<\/strong><\/p>\n<p>C\u00f3 s\u1eb5n \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n th\u00f4ng qua Messenger c\u00f3 th\u1ec3 c\u00f3 l\u1ee3i cho doanh nghi\u1ec7p v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Trong khi \u0110\u1ea1i s\u1ea3nh Danh v\u1ecdng Rock &amp; Roll t\u0103ng c\u01b0\u1eddng mua h\u00e0ng, h\u1ecd c\u0169ng ph\u1ea3i t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3 \u1edf c\u1ea5p \u0111\u1ed9 c\u00e1 nh\u00e2n. S\u1ef1 s\u1eb5n c\u00f3 c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd tr\u00f4ng gi\u1ed1ng nh\u01b0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e2n thi\u1ec7n, \u0111\u00e1ng tin c\u1eady h\u01a1n, th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn l\u01b0\u1ee3ng fan c\u1ee7a h\u1ecd h\u01a1n l\u00e0 ch\u1ec9 b\u00e1n h\u00e0ng.<\/p>\n<h2>Nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p Facebook Reach:<\/h2>\n<h3>\u0110\u1ec7m<\/h3>\n<p>\u0110\u1ea7u n\u0103m 2016, Buffer b\u1eaft \u0111\u1ea7u ch\u1ee9ng ki\u1ebfn \u200b\u200bs\u1ef1 suy gi\u1ea3m trong ph\u1ea1m vi ti\u1ebfp c\u1eadn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ef1 tham gia c\u1ee7a h\u1ecd tr\u00ean Facebook do nh\u1eefng thay \u0111\u1ed5i thu\u1eadt to\u00e1n c\u00f3 l\u1ee3i cho c\u00e1c c\u00e1 nh\u00e2n h\u01a1n l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. Trong m\u1ed9t n\u1ed7 l\u1ef1c \u0111\u1ec3 ng\u0103n ch\u1eb7n s\u1ef1 tham gia c\u1ee7a h\u1ecd v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng gi\u1ea3m h\u01a1n n\u1eefa.<\/p>\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh c\u1eaft gi\u1ea3m 50% t\u1ea7n su\u1ea5t \u0111\u0103ng b\u00e0i c\u1ee7a h\u1ecd. V\u1edbi \u00edt th\u1eddi gian t\u1eadp trung v\u00e0o nhi\u1ec1u b\u00e0i \u0111\u0103ng, h\u1ecd c\u00f3 th\u1ec3 t\u1eadp trung nhi\u1ec1u th\u1eddi gian h\u01a1n v\u00e0o vi\u1ec7c t\u1ea1o ra \u00edt b\u00e0i \u0111\u0103ng ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t h\u01a1n, ho\u00e0n to\u00e0n nh\u1eb1m m\u1ee5c \u0111\u00edch thu h\u00fat s\u1ef1 tham gia. V\u00ed d\u1ee5: thay v\u00ec \u0111\u0103ng c\u00e1c li\u00ean k\u1ebft chu\u1ea9n v\u00e0 ch\u00fa th\u00edch nhanh, h\u1ecd b\u1eaft \u0111\u1ea7u th\u1eed nghi\u1ec7m c\u00e1c \u0111\u1ecbnh d\u1ea1ng kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c b\u00e0i \u0111\u0103ng c\u00f3 ch\u00fa th\u00edch nhi\u1ec1u \u0111o\u1ea1n v\u00e0 video. Sau khi b\u1eaft \u0111\u1ea7u chi\u1ebfn l\u01b0\u1ee3c v\u00e0o n\u0103m 2016, h\u1ecd \u0111\u00e3 ti\u1ebfp t\u1ee5c n\u00f3 \u0111\u1ebfn n\u0103m 2018.<\/p>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t v\u00e0 chia s\u1ebb \u0111\u1ed9c quy\u1ec1n tr\u00ean Facebook.<\/p>\n<p><strong>K\u1ebft qu\u1ea3: <\/strong>V\u00e0o n\u0103m 2018, Buffer tuy\u00ean b\u1ed1 r\u1eb1ng m\u1ee9c trung b\u00ecnh h\u00e0ng tu\u1ea7n \u0111\u1ea1t g\u1ea7n g\u1ea5p ba l\u1ea7n t\u1eeb 44.000 khi b\u1eaft \u0111\u1ea7u th\u1eed nghi\u1ec7m l\u00ean 120.000. S\u1ed1 l\u01b0\u1ee3t tham gia trung b\u00ecnh h\u00e0ng ng\u00e0y c\u1ee7a trang c\u0169ng t\u0103ng g\u1ea5p \u0111\u00f4i t\u1eeb kho\u1ea3ng 500 m\u1ed7i ng\u00e0y l\u00ean kho\u1ea3ng 1.000.<\/p>\n<p>N\u0103m 2018, Buffer tuy\u00ean b\u1ed1 r\u1eb1ng c\u00e1c b\u00e0i \u0111\u0103ng c\u1ee7a h\u1ecd \u0111\u1ea1t t\u1eeb 5.000 \u0111\u1ebfn 20.000 ng\u01b0\u1eddi, trong khi c\u00e1c b\u00e0i \u0111\u0103ng t\u1eeb tr\u01b0\u1edbc khi th\u1eed nghi\u1ec7m \u0111\u1ea1t d\u01b0\u1edbi 2.000.<\/p>\n<p>M\u1eb7c d\u00f9 Buffer \u0111\u00e3 b\u1eaft \u0111\u1ea7u th\u1eed nghi\u1ec7m tr\u01b0\u1edbc khi thay \u0111\u1ed5i thu\u1eadt to\u00e1n l\u1edbn c\u1ee7a Facebook, h\u1ecd \u0111\u00e3 c\u1eadp nh\u1eadt nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh n\u00e0y v\u00e0o n\u0103m 2018 khi cho r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00e3 ch\u1ecbu \u0111\u1ef1ng s\u1ef1 thay \u0111\u1ed5i c\u1ee7a n\u1ec1n t\u1ea3ng v\u00e0 v\u1eabn cung c\u1ea5p cho h\u1ecd kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 tham gia cao.<\/p>\n<p><strong>H\u00e0nh tr\u00ecnh<\/strong><\/p>\n<p>N\u00f3 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u0103ng k\u00fd tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 ch\u1ec9 hy v\u1ecdng n\u00f3 ho\u1ea1t \u0111\u1ed9ng. Nh\u01b0ng nh\u1eefng b\u00e0i \u0111\u0103ng li\u00ean t\u1ee5c kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c ho\u1eb7c kh\u00f4ng tham gia c\u00f3 th\u1ec3 l\u00e0m l\u00e3ng ph\u00ed th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c c\u1ee7a b\u1ea1n. H\u1ecd th\u1eadm ch\u00ed c\u00f3 th\u1ec3 l\u00e0m cho trang c\u1ee7a b\u1ea1n tr\u00f4ng tuy\u1ec7t v\u1ecdng.<\/p>\n<p>Nh\u1eefng g\u00ec Buffer t\u00ecm th\u1ea5y l\u00e0 \u00edt h\u01a1n. Thay v\u00ec d\u00e0nh th\u1eddi gian c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u0103ng b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec b\u1ea1n c\u00f3 th\u1ec3, b\u1ea1n n\u00ean d\u00e0nh th\u1eddi gian \u0111\u1ec3 \u0111\u1ed9ng n\u00e3o v\u00e0 l\u00ean l\u1ecbch cho c\u00e1c b\u00e0i vi\u1ebft th\u00fa v\u1ecb n\u00f3i tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n<h2>Nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p xem video tr\u00ean Facebook:<\/h2>\n<h3>M\u00e8o con<\/h3>\n<p>Chu\u1ea9n b\u1ecb cho Halloween n\u0103m 2016, Tomcat, m\u1ed9t c\u00f4ng ty di\u1ec7t tr\u1eeb lo\u00e0i g\u1eb7m nh\u1ea5m, mu\u1ed1n th\u1eed nghi\u1ec7m m\u1ed9t s\u1ef1 ki\u1ec7n video tr\u1ef1c ti\u1ebfp \u0111\u1ea7y ch\u1ee7 \u0111\u1ec1 kinh d\u1ecb \u0111\u1ea7y r\u1ed1i r\u1eafm. C\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c t\u1ea1o ra m\u1ed9t ph\u1ea7n b\u1edfi c\u01a1 quan ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd, k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 m\u1ed9t v\u00e0i con chu\u1ed9t thi\u1ebfu ni\u00ean l\u00e3ng qu\u00ean \u0111ang \u0111i ngh\u1ec9 trong m\u1ed9t c\u0103n nh\u00e0 ma \u00e1m trong r\u1eebng. V\u00e0o th\u1eddi \u0111i\u1ec3m cao nh\u1ea5t c\u1ee7a c\u00e2u chuy\u1ec7n, kh\u00e1n gi\u1ea3 \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u s\u1eed d\u1ee5ng c\u00e1c b\u00ecnh lu\u1eadn \u0111\u1ec3 ch\u1ecdn con r\u1ed1i chu\u1ed9t n\u00e0o s\u1ebd ch\u1ebft ti\u1ebfp theo ho\u1eb7c h\u1ecd s\u1ebd ch\u1ebft nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n<p>Tr\u01b0\u1edbc s\u1ef1 ki\u1ec7n video, Tomcat c\u0169ng tung ra c\u00e1c poster phim v\u1edbi ng\u00e0y di\u1ec5n ra s\u1ef1 ki\u1ec7n, h\u00ecnh \u1ea3nh nh\u1eefng con r\u1ed1i chu\u1ed9t s\u1ee3 h\u00e3i v\u00e0 m\u1ed9t ti\u00eau \u0111\u1ec1: &#8220;Spoiler: T\u1ea5t c\u1ea3 \u0111\u1ec1u ch\u1ebft!&#8221;<\/p>\n<p><strong>C\u00e1c k\u1ebft qu\u1ea3:<\/strong> N\u00f3 ch\u1ec9 ra r\u1eb1ng r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi th\u00edch gi\u1ebft chu\u1ed9t. Video tr\u1ef1c ti\u1ebfp c\u00f3 h\u01a1n 2,3 tri\u1ec7u l\u01b0\u1ee3t xem v\u00e0 21% trong s\u1ed1 \u0111\u00f3 tham gia t\u00edch c\u1ef1c. L\u00e0 m\u1ed9t ph\u1ea7n th\u01b0\u1edfng b\u1ed5 sung, video c\u0169ng \u0111\u00e3 t\u0103ng 58% l\u01b0\u1ee3ng ng\u01b0\u1eddi h\u00e2m m\u1ed9 tr\u00ean Facebook c\u1ee7a Tomcat v\u00e0 mang l\u1ea1i cho h\u1ecd m\u1ed9t gi\u1ea3i th\u01b0\u1edfng Lion Lion t\u1ea1i l\u1ec5 trao gi\u1ea3i Cannes Lions 2017.<\/p>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t cu\u1ed9n sizzle vui nh\u1ed9n hi\u1ec3n th\u1ecb m\u1ed9t v\u00e0i clip t\u1eeb video v\u00e0 m\u1ed9t v\u00e0i ch\u1ec9 s\u1ed1 ch\u00ednh:<\/p>\n<p><strong>H\u00e0nh tr\u00ecnh<\/strong><\/p>\n<p>V\u00ed d\u1ee5 n\u00e0y cho th\u1ea5y c\u00e1ch ti\u1ebfp th\u1ecb n\u1ed9i dung s\u00e1ng t\u1ea1o c\u00f3 th\u1ec3 gi\u00fap ngay c\u1ea3 c\u00e1c doanh nghi\u1ec7p h\u1eadu c\u1ea7n nh\u1ea5t c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 tham gia. M\u1eb7c d\u00f9 ki\u1ec3m so\u00e1t d\u1ecbch h\u1ea1i c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 kh\u00f4 khan cho m\u1ed9t video, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 l\u00e0m n\u1ed5i b\u1eadt n\u00f3 theo m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o v\u00e0 h\u00e0i h\u01b0\u1edbc.<\/p>\n<p>Nghi\u00ean c\u1ee9u n\u00e0y c\u0169ng nh\u1ea5n m\u1ea1nh c\u00e1ch t\u01b0\u01a1ng t\u00e1c c\u00f3 th\u1ec3 cung c\u1ea5p ti\u1ec1n th\u01b0\u1edfng kh\u1ed5ng l\u1ed3 khi n\u00f3i \u0111\u1ebfn l\u01b0\u1ee3t xem v\u00e0 s\u1ef1 tham gia. M\u1eb7c d\u00f9 nhi\u1ec1u ng\u01b0\u1eddi xem bi\u1ebft t\u1ea5t c\u1ea3 nh\u1eefng con chu\u1ed9t s\u1ebd ch\u1ebft, nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn tham gia ch\u1ec9 v\u00ec n\u00f3 vui.<\/p>\n<p>Kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ec3 quan t\u00e2m \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec9nh cao n\u00e0y t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 kh\u00f4ng ngh\u0129 s\u00e2u s\u1eafc v\u1ec1 ki\u1ec3m so\u00e1t d\u1ecbch h\u1ea1i, m\u00e0 t\u00ednh t\u01b0\u01a1ng t\u00e1c c\u0169ng c\u00f3 th\u1ec3 gi\u00fap m\u1ed9t video v\u1ec1 m\u1eb7t thu\u1eadt to\u00e1n. Khi nhi\u1ec1u ng\u01b0\u1eddi b\u00ecnh lu\u1eadn, chia s\u1ebb v\u00e0 ph\u1ea3n \u1ee9ng v\u1edbi m\u1ed9t video tr\u1ef1c ti\u1ebfp, nhi\u1ec1u kh\u1ea3 n\u0103ng n\u00f3 s\u1ebd \u0111\u01b0\u1ee3c \u01b0u ti\u00ean v\u00e0 hi\u1ec3n th\u1ecb trong c\u00e1c ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u c\u1ee7a ng\u01b0\u1eddi kh\u00e1c.<\/p>\n<h3>HubSpot<\/h3>\n<p>V\u00e0o n\u0103m 2017, nh\u00f3m truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a HubSpot \u0111\u00e3 b\u1eaft tay v\u00e0o m\u1ed9t th\u1eed nghi\u1ec7m n\u01a1i h\u1ecd xoay v\u00f2ng c\u00e1c m\u1ee5c ti\u00eau video c\u1ee7a h\u1ecd t\u1eeb th\u1ebf h\u1ec7 d\u1eabn \u0111\u1ea7u \u0111\u1ebfn s\u1ef1 tham gia c\u1ee7a kh\u00e1n gi\u1ea3. Tr\u01b0\u1edbc s\u1ef1 thay \u0111\u1ed5i n\u00e0y, HubSpot \u0111\u00e3 th\u01b0\u1eddng xuy\u00ean \u0111\u0103ng c\u00e1c video tr\u00ean Facebook \u0111\u01b0\u1ee3c t\u1ea1o \u0111\u1ec3 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. L\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c m\u1edbi, nh\u00f3m \u0111\u00e3 l\u00ean \u00fd t\u01b0\u1edfng m\u1ed9t danh s\u00e1ch c\u00e1c ti\u00eau \u0111\u1ec1 v\u00e0 ch\u1ee7 \u0111\u1ec1 m\u00e0 h\u1ecd ngh\u0129 r\u1eb1ng kh\u00e1n gi\u1ea3 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd s\u1ebd th\u1ef1c s\u1ef1 th\u00edch, thay v\u00ec ch\u1ec9 c\u00e1c ch\u1ee7 \u0111\u1ec1 s\u1ebd t\u1ea1o ra doanh s\u1ed1.<\/p>\n<p>C\u00f9ng v\u1edbi tr\u1ee5c n\u00e0y, h\u1ecd c\u0169ng \u0111\u00e3 th\u1eed nghi\u1ec7m c\u00e1c y\u1ebfu t\u1ed1 video kh\u00e1c bao g\u1ed3m thi\u1ebft k\u1ebf, \u0111\u1ecbnh d\u1ea1ng v\u00e0 k\u00edch th\u01b0\u1edbc video.<\/p>\n<p><strong>C\u00e1c k\u1ebft qu\u1ea3: <\/strong>Sau khi h\u1ecd b\u1eaft \u0111\u1ea7u tung ra c\u00e1c video th\u00e2n thi\u1ec7n v\u1edbi kh\u00e1n gi\u1ea3, h\u1ecd \u0111\u00e3 th\u1ea5y s\u1ed1 l\u01b0\u1ee3t xem video h\u00e0ng th\u00e1ng t\u0103ng t\u1eeb 50.000 l\u00ean 1 tri\u1ec7u v\u00e0o gi\u1eefa n\u0103m 2017.<\/p>\n<p><strong>H\u00e0nh tr\u00ecnh<\/strong><\/p>\n<p>T\u1ea1o n\u1ed9i dung ph\u1ee5c v\u1ee5 cho s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi h\u00e2m m\u1ed9 c\u1ee7a b\u1ea1n v\u00e0 n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c \u0111\u0103ng tr\u00ean \u0111\u00f3 c\u00f3 th\u1ec3 hi\u1ec7u qu\u1ea3 h\u01a1n nhi\u1ec1u so v\u1edbi n\u1ed9i dung t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<p>M\u1eb7c d\u00f9 c\u00e1c video v\u1edbi m\u1ee5c ti\u00eau thu\u1ea7n t\u00fay l\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 gi\u1ea3m l\u01b0\u1ee3t xem v\u00e0 t\u01b0\u01a1ng t\u00e1c, nh\u01b0ng c\u00e1c video s\u00e1ng t\u1ea1o g\u00e2y t\u00f2 m\u00f2 v\u00e0 th\u00f4ng b\u00e1o cho kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 m\u00e0 h\u1ecd li\u00ean quan c\u00f3 th\u1ec3 l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n. Khi kh\u00e1n gi\u1ea3 tin t\u01b0\u1edfng b\u1ea1n v\u00e0 ti\u00eau th\u1ee5 n\u1ed9i dung c\u1ee7a b\u1ea1n th\u01b0\u1eddng xuy\u00ean, h\u1ecd th\u1eadm ch\u00ed c\u00f3 th\u1ec3 tin t\u01b0\u1edfng v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n<h2>\u1ee8ng d\u1ee5ng Facebook C\u00e0i \u0111\u1eb7t Nghi\u00ean c\u1ee9u \u0110i\u1ec3n h\u00ecnh:<\/h2>\n<h3>Tr\u00f2 ch\u01a1i FoxNext<\/h3>\n<p>FoxNext Games, m\u1ed9t c\u00f4ng ty tr\u00f2 ch\u01a1i video thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a 20th Century Fox, mu\u1ed1n c\u1ea3i thi\u1ec7n m\u1ee9c \u0111\u1ed9 c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng cho m\u1ed9t trong nh\u1eefng phi\u00ean b\u1ea3n m\u1edbi nh\u1ea5t c\u1ee7a n\u00f3, Marvel Strike Force. M\u1eb7c d\u00f9 FoxNext tr\u01b0\u1edbc \u0111\u00e2y \u0111\u00e3 qu\u1ea3ng c\u00e1o c\u00e1c tr\u00f2 ch\u01a1i kh\u00e1c b\u1eb1ng qu\u1ea3ng c\u00e1o video tr\u00ean Facebook, h\u1ecd mu\u1ed1n th\u1eed nghi\u1ec7m \u0111\u1ecbnh d\u1ea1ng b\u00e0i \u0111\u0103ng b\u0103ng chuy\u1ec1n \u1ea3nh c\u00f3 th\u1ec3 vu\u1ed1t. M\u1ed7i b\u1ee9c \u1ea3nh, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf gi\u1ed1ng nh\u01b0 m\u1ed9t th\u1ebb ch\u01a1i, l\u00e0m n\u1ed5i b\u1eadt m\u1ed9t y\u1ebfu t\u1ed1 kh\u00e1c nhau c\u1ee7a tr\u00f2 ch\u01a1i.<\/p>\n<p>Ti\u1ec7n \u00edch b\u1ed5 sung cung c\u1ea5p n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng c\u00f3 n\u1ed9i dung &#8220;C\u00e0i \u0111\u1eb7t ngay&#8221; v\u00e0 d\u1eabn \u0111\u1ebfn c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng n\u01a1i c\u00f3 th\u1ec3 t\u1ea3i xu\u1ed1ng. FoxNext \u0111\u00e3 ra m\u1eaft n\u00f3 tr\u00ean c\u1ea3 Facebook v\u00e0 Instagram. \u0110\u1ec3 xem b\u0103ng chuy\u1ec1n c\u00f3 hi\u1ec7u qu\u1ea3 h\u01a1n c\u00e1c chi\u1ebfn d\u1ecbch video hay kh\u00f4ng, h\u1ecd \u0111\u00e3 so s\u00e1nh hai qu\u1ea3ng c\u00e1o qu\u1ea3ng c\u00e1o c\u00f9ng m\u1ed9t tr\u00f2 ch\u01a1i v\u1edbi m\u1ed7i \u0111\u1ecbnh d\u1ea1ng.<\/p>\n<p><strong>C\u00e1c k\u1ebft qu\u1ea3: <\/strong>Theo Facebook, qu\u1ea3ng c\u00e1o \u1ea3nh mang l\u1ea1i l\u1ee3i nhu\u1eadn cao h\u01a1n 6% cho chi ti\u00eau qu\u1ea3ng c\u00e1o, doanh thu cao h\u01a1n 14%, s\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t nhi\u1ec1u h\u01a1n 61% v\u00e0 chi ph\u00ed th\u1ea5p h\u01a1n 33% cho m\u1ed7i l\u1ea7n c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng.<\/p>\n<p><strong>H\u00e0nh tr\u00ecnh<\/strong><br \/>\nN\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 tr\u1ef1c quan, m\u1ed9t b\u0103ng chuy\u1ec1n c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 th\u1ec3 hi\u1ec7n c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau c\u1ee7a n\u00f3. Nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p n\u00e0y c\u0169ng cho th\u1ea5y c\u00e1ch thi\u1ebft k\u1ebf qu\u1ea3ng c\u00e1o xung quanh s\u1edf th\u00edch c\u1ee7a kh\u00e1n gi\u1ea3 c\u00f3 th\u1ec3 gi\u00fap m\u1ed7i b\u00e0i \u0111\u0103ng n\u1ed5i b\u1eadt v\u1edbi h\u1ecd. Trong k\u1ecbch b\u1ea3n n\u00e0y, FoxNext c\u1ea7n qu\u1ea3ng c\u00e1o m\u1ed9t tr\u00f2 ch\u01a1i v\u1ec1 c\u00e1c si\u00eau anh h\u00f9ng. H\u1ecd bi\u1ebft r\u1eb1ng nh\u00f3m ng\u01b0\u1eddi h\u00e2m m\u1ed9 c\u1ee7a h\u1ecd quan t\u00e2m \u0111\u1ebfn ch\u01a1i game, phi\u00eau l\u01b0u v\u00e0 truy\u1ec7n tranh, v\u00ec v\u1eady h\u1ecd \u0111\u00e3 t\u1ea1o ra c\u00e1c b\u0103ng chuy\u1ec1n c\u00f3 c\u1ea3m gi\u00e1c gi\u1ed1ng nh\u01b0 ch\u01a1i b\u00e0i \u0111\u1ec3 m\u1edf r\u1ed9ng c\u00e2u chuy\u1ec7n b\u1eb1ng h\u00ecnh \u1ea3nh c\u1ee7a tr\u00f2 ch\u01a1i.<\/p>\n<h2>Nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh c\u1ee7a Facebook Ch\u00ec Gen:<\/h2>\n<h3>Truy\u1ec1n th\u00f4ng t\u00e1c \u0111\u1ed9ng l\u1edbn<\/h3>\n<p>N\u0103m 2019, Major Impact Media \u0111\u00e3 ph\u00e1t h\u00e0nh m\u1ed9t nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p v\u1ec1 m\u1ed9t kh\u00e1ch h\u00e0ng b\u1ea5t \u0111\u1ed9ng s\u1ea3n mu\u1ed1n t\u1ea1o ra nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Tr\u01b0\u1edbc khi l\u00e0m vi\u1ec7c v\u1edbi Major Impact, c\u00f4ng ty m\u00f4i gi\u1edbi \u1edf th\u00e0nh ph\u1ed1 Minneapolis, bang Minnesota \u0111\u00e3 thu\u00ea m\u1ed9t c\u00f4ng ty kh\u00e1c \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t k\u00eanh t\u1ea1o th\u1ebf h\u1ec7 d\u1eabn tr\u1ef1c tuy\u1ebfn \u0111\u00e3 thu h\u00fat h\u1ecd kh\u00f4ng c\u00f3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong hai th\u00e1ng ho\u1ea1t \u0111\u1ed9ng. H\u1ecd \u0111\u00e3 chuy\u1ec3n sang Major Impact t\u00ecm ki\u1ebfm m\u1ed9t quy tr\u00ecnh n\u01a1i h\u1ecd c\u00f3 th\u1ec3 th\u01b0\u1eddng xuy\u00ean t\u1ea1o ra c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1ef1c tuy\u1ebfn.<\/p>\n<p>L\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a qu\u00e1 tr\u00ecnh t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, c\u00e1c c\u00f4ng ty ti\u1ebfp th\u1ecb v\u00e0 m\u00f4i gi\u1edbi \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t lo\u1ea1t qu\u1ea3ng c\u00e1o tr\u00ean Facebook v\u1edbi m\u1ee5c ti\u00eau t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Major Impact c\u0169ng gi\u00fap c\u00f4ng ty x\u00e2y d\u1ef1ng m\u1ed9t CRM c\u00f3 th\u1ec3 n\u1eafm b\u1eaft nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0y khi h\u1ecd b\u01b0\u1edbc v\u00e0o.<\/p>\n<p><strong>C\u00e1c k\u1ebft qu\u1ea3: <\/strong>Trong v\u00f2ng m\u1ed9t ng\u00e0y, h\u1ecd \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c t\u00e1m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1edbi gi\u00e1 2,45 \u0111\u00f4 la m\u1ed7i c\u00e1i. Trong 90 ng\u00e0y ti\u1ebfp theo, c\u00f4ng ty ti\u1ebfp th\u1ecb tuy\u00ean b\u1ed1 qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u1ea1o ra tr\u00ean 370 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ecba ph\u01b0\u01a1ng v\u1edbi chi ph\u00ed trung b\u00ecnh l\u00e0 6,77 \u0111\u00f4 la m\u1ed7i qu\u1ea3ng c\u00e1o. M\u1ed7i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 cung c\u1ea5p cho c\u00f4ng ty t\u00ean, email v\u00e0 s\u1ed1 \u0111i\u1ec7n tho\u1ea1i c\u1ee7a h\u1ecd.<\/p>\n<p>M\u1eb7c d\u00f9 nh\u1eefng k\u1ebft qu\u1ea3 n\u00e0y nghe c\u00f3 v\u1ebb nh\u01b0 l\u00e0 m\u1ed9t c\u1ea3i ti\u1ebfn \u0111\u1ea7y h\u1ee9a h\u1eb9n, nh\u01b0ng \u0111\u1ed9c gi\u1ea3 c\u1ee7a nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh n\u00e0y n\u00ean nh\u1edb r\u1eb1ng kh\u00f4ng c\u00f3 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c ROI \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n n\u00e0o \u0111\u01b0\u1ee3c ti\u1ebft l\u1ed9. Trong khi nghi\u00ean c\u1ee9u n\u00f3i r\u1eb1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c, kh\u00f4ng r\u00f5 ai trong s\u1ed1 h\u1ecd d\u1eabn \u0111\u1ebfn doanh s\u1ed1 th\u1ef1c t\u1ebf &#8211; n\u1ebfu c\u00f3.<\/p>\n<p><strong>H\u00e0nh tr\u00ecnh<\/strong><\/p>\n<p>\u0110i\u1ec1u n\u00e0y cho th\u1ea5y c\u00e1ch nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a Facebook c\u00f3 th\u1ec3 h\u1eefu \u00edch khi b\u1ea1n t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1eeb m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 \u1edf khu v\u1ef1c \u0111\u1ecba ph\u01b0\u01a1ng. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 ti\u1ebfp th\u1ecb ban \u0111\u1ea7u c\u1ee7a nh\u00e0 m\u00f4i gi\u1edbi t\u1ea1i th\u00e0nh ph\u1ed1 Minneapolis kh\u00f4ng th\u00e0nh c\u00f4ng v\u00ec h\u1ecd \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ea5t c\u1ee5 th\u1ec3 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng trong khu v\u1ef1c tr\u1ef1c ti\u1ebfp.<\/p>\n<p>Nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o cho ph\u00e9p b\u00e0i \u0111\u0103ng c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u00ean ngu\u1ed3n c\u1ea5p tin t\u1ee9c c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong khu v\u1ef1c c\u00f3 th\u1ec3 \u0111ang t\u00ecm ki\u1ebfm b\u1ea5t \u0111\u1ed9ng s\u1ea3n ho\u1eb7c c\u00f3 s\u1edf th\u00edch li\u00ean quan \u0111\u1ebfn vi\u1ec7c mua nh\u00e0. \u0110i\u1ec1u n\u00e0y, \u0111\u1ebfn l\u01b0\u1ee3t n\u00f3, c\u00f3 th\u1ec3 \u0111\u00e3 khi\u1ebfn h\u1ecd th\u00e0nh c\u00f4ng h\u01a1n trong vi\u1ec7c gi\u00e0nh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<h2>Nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p tham gia c\u1ee7a Facebook:<\/h2>\n<p>Hawker<\/p>\n<p>Khi th\u01b0\u01a1ng hi\u1ec7u k\u00ednh m\u1eaft Hawkers h\u1ee3p t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u qu\u1ea7n \u00e1o T\u00e2y Ban Nha El Ganso cho m\u1ed9t d\u00f2ng k\u00ednh r\u00e2m chung, nh\u00f3m ti\u1ebfp th\u1ecb c\u1ee7a Hawkers mu\u1ed1n xem \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o Facebook n\u00e0o s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi tham gia nh\u1ea5t. T\u1eeb th\u00e1ng 3 \u0111\u1ebfn th\u00e1ng 4 n\u0103m 2017, h\u1ecd \u0111\u00e3 ra m\u1eaft k\u1ebft h\u1ee3p qu\u1ea3ng c\u00e1o ti\u00eau chu\u1ea9n v\u00e0 qu\u1ea3ng c\u00e1o b\u1ed9 s\u01b0u t\u1eadp tr\u00ean Facebook.<\/p>\n<p>M\u1eb7c d\u00f9 qu\u1ea3ng c\u00e1o ti\u00eau chu\u1ea9n c\u1ee7a h\u1ecd c\u00f3 \u1ea3nh, ch\u00fa th\u00edch v\u00e0 li\u00ean k\u1ebft k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng \u0111\u1ebfn trang web c\u1ee7a h\u1ecd, qu\u1ea3ng c\u00e1o b\u1ed9 s\u01b0u t\u1eadp cung c\u1ea5p h\u00ecnh \u1ea3nh ti\u00eau \u0111\u1ec1 ho\u1eb7c video, theo sau l\u00e0 h\u00ecnh \u1ea3nh k\u00ednh r\u00e2m nh\u1ecf h\u01a1n t\u1eeb d\u00f2ng b\u00ean d\u01b0\u1edbi.<\/p>\n<p style=\"text-align: center;\"><em>H\u00ecnh \u1ea3nh t\u1eeb <\/em>H\u1ecdc vi\u1ec7n \u0111\u00e0o t\u1ea1o k\u1ef9 thu\u1eadt s\u1ed1<\/p>\n<p>\u0110\u1ec3 ki\u1ec3m tra hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o A \/ B c\u1ee7a c\u00e1c lo\u1ea1i qu\u1ea3ng c\u00e1o kh\u00e1c nhau, Hawkers \u0111\u00e3 hi\u1ec3n th\u1ecb m\u1ed9t n\u1eeda qu\u1ea3ng c\u00e1o \u1ea3nh ti\u00eau chu\u1ea9n \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh trong khi n\u1eeda c\u00f2n l\u1ea1i \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y v\u1edbi \u0111\u1ecbnh d\u1ea1ng b\u1ed9 s\u01b0u t\u1eadp. C\u00f4ng ty c\u0169ng \u0111\u00e3 s\u1eed d\u1ee5ng t\u00ednh n\u0103ng Audience Lookalike c\u1ee7a Facebook \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a h\u1ecd v\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u1ef1 \u1edf T\u00e2y Ban Nha.<\/p>\n<p><strong>C\u00e1c k\u1ebft qu\u1ea3:<\/strong> Qu\u1ea3ng c\u00e1o b\u1ed9 s\u01b0u t\u1eadp \u0111\u00e3 t\u0103ng m\u1ee9c \u0111\u1ed9 tham gia l\u00ean 86%. C\u00e1c qu\u1ea3ng c\u00e1o b\u1ed9 s\u01b0u t\u1eadp c\u0169ng c\u00f3 t\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn cao h\u01a1n 51% so v\u1edbi c\u00e1c qu\u1ea3ng c\u00e1o kh\u00e1c.<\/p>\n<p><strong>H\u00e0nh tr\u00ecnh<\/strong><\/p>\n<p>Nghi\u00ean c\u1ee9u n\u00e0y cho th\u1ea5y c\u00e1ch qu\u1ea3ng c\u00e1o th\u1ec3 hi\u1ec7n c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1n gi\u1ea3 h\u01a1n. V\u1edbi qu\u1ea3ng c\u00e1o b\u1ed9 s\u01b0u t\u1eadp, kh\u00e1n gi\u1ea3 c\u00f3 th\u1ec3 th\u1ea5y m\u1ed9t lo\u1ea1t c\u00e1c s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 h\u00ecnh \u1ea3nh ho\u1eb7c video ch\u00ednh v\u1ec1 d\u00f2ng k\u00ednh m\u00e1t. V\u1edbi m\u1ed9t \u1ea3nh ho\u1eb7c video ti\u00eau chu\u1ea9n, s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u1ea1n hi\u1ec3n th\u1ecb c\u00f3 th\u1ec3 b\u1ecb gi\u1edbi h\u1ea1n. M\u1eb7c d\u00f9 m\u1ed9t s\u1ed1 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3n h\u1ed3i t\u1ed1t v\u1edbi m\u1ed9t h\u00ecnh \u1ea3nh ho\u1eb7c video, h\u1ecd c\u00f3 th\u1ec3 tham gia n\u1ebfu h\u1ecd th\u1ea5y m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m ho\u1eb7c ki\u1ec3u d\u00e1ng kh\u00e1c nhau m\u00e0 h\u1ecd th\u00edch.<\/p>\n<h2>Nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p chuy\u1ec3n \u0111\u1ed5i c\u1ee7a Facebook:<\/h2>\n<h3>N\u1eef ho\u00e0ng t\u1eeb Merck<\/h3>\n<p>Femibion, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u k\u1ebf ho\u1ea1ch h\u00f3a gia \u0111\u00ecnh c\u1ee7a \u0110\u1ee9c thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a Merck Consumer Health, mu\u1ed1n t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1eb1ng c\u00e1ch cung c\u1ea5p cho kh\u00e1n gi\u1ea3 m\u1ed9t cu\u1ed1n s\u00e1ch k\u1ebf ho\u1ea1ch tr\u1ebb em mi\u1ec5n ph\u00ed c\u00f3 t\u00ean l\u00e0 &#8220;Femibion \u200b\u200bBabyPlanung&#8221;. C\u00f4ng ty \u0111\u00e3 l\u00e0m vi\u1ec7c v\u1edbi Facebook \u0111\u1ec3 kh\u1edfi \u0111\u1ed9ng m\u1ed9t chi\u1ebfn d\u1ecbch \u0111a t\u1ea7ng v\u1edbi s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa h\u00ecnh \u1ea3nh truy\u1ec1n th\u1ed1ng v\u00e0 qu\u1ea3ng c\u00e1o li\u00ean k\u1ebft v\u1edbi qu\u1ea3ng c\u00e1o b\u0103ng chuy\u1ec1n.<\/p>\n<p>Chi\u1ebfn d\u1ecbch b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t lo\u1ea1t qu\u1ea3ng c\u00e1o b\u0103ng chuy\u1ec1n t\u00e1o b\u1ea1o c\u00f3 c\u00e1c h\u00ecnh \u1ea3nh trang nh\u00e3 v\u1ec1 &#8220;n\u01a1i l\u00e0m em b\u00e9&#8221; ho\u1eb7c c\u00e1c \u0111\u1ecba \u0111i\u1ec3m n\u01a1i ph\u1ee5 n\u1eef c\u00f3 th\u1ec3 mang thai m\u1ed9t \u0111\u1ee9a tr\u1ebb. C\u00e1c qu\u1ea3ng c\u00e1o sau n\u00e0y l\u00e0 m\u1ed9t \u0111\u1ecbnh d\u1ea1ng chu\u1ea9n h\u01a1n hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh c\u1ee7a cu\u1ed1n s\u00e1ch v\u00e0 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng.<\/p>\n<p>Khi nh\u1eefng qu\u1ea3ng c\u00e1o \u0111\u1ea7u ti\u00ean ra m\u1eaft v\u00e0o th\u00e1ng 12 n\u0103m 2016, ch\u00fang \u0111\u01b0\u1ee3c nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng n\u1eef \u1edf \u0110\u1ee9c. V\u00e0o n\u0103m 2017, trong c\u00e1c giai \u0111o\u1ea1n sau c\u1ee7a chi\u1ebfn d\u1ecbch, qu\u1ea3ng c\u00e1o ti\u00eau chu\u1ea9n \u0111\u00e3 \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i cho nh\u1eefng ph\u1ee5 n\u1eef tr\u01b0\u1edbc \u0111\u00e2y \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o b\u0103ng chuy\u1ec1n. V\u1edbi chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m s\u1ebd th\u1ea5y nhi\u1ec1u qu\u1ea3ng c\u00e1o h\u01a1n cho \u01b0u \u0111\u00e3i s\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd nh\u1edb l\u1eddi \u0111\u1ec1 ngh\u1ecb ho\u1eb7c nh\u1ea5p khi h\u1ecd th\u1ea5y n\u00f3 l\u1ea7n th\u1ee9 hai.<\/p>\n<p><strong>C\u00e1c k\u1ebft qu\u1ea3:<\/strong> V\u00e0o th\u1eddi \u0111i\u1ec3m ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i k\u1ebft th\u00fac v\u00e0o th\u00e1ng 4 n\u0103m 2017, qu\u1ea3ng c\u00e1o \u0111\u00e3 th\u1ea5y t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u0103ng 35%. C\u00f4ng ty c\u0169ng \u0111\u00e3 t\u1ea1o ra 10.000 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 gi\u1ea3m chi ph\u00ed ph\u00e2n ph\u1ed1i m\u1eabu c\u1ee7a h\u1ecd xu\u1ed1ng hai l\u1ea7n.<\/p>\n<p><strong>H\u00e0nh tr\u00ecnh<\/strong><\/p>\n<p>Nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p n\u00e0y cho th\u1ea5y c\u00e1ch m\u1ed9t c\u00f4ng ty mang l\u1ea1i th\u00e0nh c\u00f4ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua k\u00eanh. B\u1eb1ng c\u00e1ch nh\u1eafm m\u1ee5c ti\u00eau ph\u1ee5 n\u1eef \u1edf \u0110\u1ee9c cho lo\u1ea1t qu\u1ea3ng c\u00e1o &#8220;l\u00e0m em b\u00e9&#8221; s\u00e1ng t\u1ea1o \u0111\u1ea7u ti\u00ean c\u1ee7a h\u1ecd, h\u1ecd \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd t\u1eeb \u0111\u00f4ng \u0111\u1ea3o kh\u00e1n gi\u1ea3. Sau \u0111\u00f3, b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o v\u00f2ng qu\u1ea3ng c\u00e1o ti\u1ebfp theo c\u1ee7a h\u1ecd cho nh\u1eefng ph\u1ee5 n\u1eef \u0111\u00e3 th\u1ec3 hi\u1ec7n m\u1ed9t s\u1ed1 lo\u1ea1i quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd, h\u1ecd \u0111\u00e3 nh\u1eafc nh\u1edf nh\u1eefng kh\u00e1n gi\u1ea3 \u0111\u00f3 v\u1ec1 l\u1eddi \u0111\u1ec1 ngh\u1ecb c\u00f3 th\u1ec3 cho ph\u00e9p nh\u1eefng ng\u01b0\u1eddi \u0111\u00f3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<h2>Nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng b\u00e1n h\u00e0ng s\u1ea3n ph\u1ea9m c\u1ee7a Facebook<\/h2>\n<h3>Samsung<\/h3>\n<p>Trong n\u1ed7 l\u1ef1c th\u00fac \u0111\u1ea9y doanh s\u1ed1 t\u1eeb kh\u00e1n gi\u1ea3 M\u1ef9 Latinh, Samsung \u0111\u00e3 qu\u1ea3ng b\u00e1 cho s\u1ef1 ra m\u1eaft Argentina 2015 c\u1ee7a \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh Galaxy S6 v\u1edbi chi\u1ebfn d\u1ecbch k\u00e9o d\u00e0i m\u1ed9t th\u00e1ng c\u1ee7a Facebook.<\/p>\n<p>Chi\u1ebfn d\u1ecbch bao g\u1ed3m ba video l\u00e0m n\u1ed5i b\u1eadt thi\u1ebft k\u1ebf \u0111i\u1ec7n tho\u1ea1i, m\u00e1y \u1ea3nh v\u00e0 th\u1eddi l\u01b0\u1ee3ng pin d\u00e0i t\u01b0\u01a1ng \u1ee9ng.<\/p>\n<p>M\u1ed9t video \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh m\u1ed7i tu\u1ea7n v\u00e0 t\u1ea5t c\u1ea3 ch\u00fang \u0111\u1ec1u \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nam gi\u1edbi v\u00e0 ph\u1ee5 n\u1eef \u1edf Argentina. Trong tu\u1ea7n th\u1ee9 t\u01b0 c\u1ee7a chi\u1ebfn d\u1ecbch, Samsung \u0111\u00e3 tung ra nhi\u1ec1u qu\u1ea3ng c\u00e1o video v\u00e0 h\u00ecnh \u1ea3nh truy\u1ec1n th\u1ed1ng v\u1ec1 s\u1ea3n ph\u1ea9m. Nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 cho nh\u1eefng ng\u01b0\u1eddi tham gia v\u00e0o video v\u00e0 kh\u00e1n gi\u1ea3 gi\u1ed1ng h\u1ecd.<\/p>\n<p><strong>C\u00e1c k\u1ebft qu\u1ea3:<\/strong> Samsung \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c 500% ROI t\u1eeb chi\u1ebfn d\u1ecbch k\u00e9o d\u00e0i m\u1ed9t th\u00e1ng v\u00e0 t\u0103ng 7% v\u1ec1 kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n<p><strong>H\u00e0nh tr\u00ecnh<\/strong><\/p>\n<p>Gi\u1ed1ng nh\u01b0 Femibion, Samsung \u0111\u00e3 th\u1eed nghi\u1ec7m m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o trong \u0111\u00f3 vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau tr\u1edf n\u00ean c\u1ee5 th\u1ec3 h\u01a1n khi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ti\u1ebfp t\u1ee5c. H\u1ecd c\u0169ng th\u1ea5y \u0111\u01b0\u1ee3c l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m trong c\u00e1c v\u00f2ng qu\u1ea3ng c\u00e1o \u0111\u1ea7u ti\u00ean. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ch\u1eafc ch\u1eafn l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 hi\u1ec7u qu\u1ea3 khi c\u1ed1 g\u1eafng \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n.<\/p>\n<h2>Nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh v\u1ec1 c\u1eeda h\u00e0ng tr\u00ean Facebook Store:<\/h2>\n<h3>G\u00e0 nh\u00e0 th\u1edd<\/h3>\n<p>Nh\u00e0 h\u00e0ng g\u00e0 l\u1edbn th\u1ee9 ba th\u1ebf gi\u1edbi, Church&#8217;s Chicken, mu\u1ed1n xem li\u1ec7u h\u1ecd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Facebook \u0111\u1ec3 t\u0103ng l\u01b0u l\u01b0\u1ee3ng trong nh\u00e0 h\u00e0ng hay kh\u00f4ng. T\u1eeb th\u00e1ng 2 \u0111\u1ebfn th\u00e1ng 10 n\u0103m 2017, chu\u1ed7i \u0111\u00e3 ch\u1ea1y m\u1ed9t lo\u1ea1t qu\u1ea3ng c\u00e1o v\u1edbi m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o &#8220;L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1eeda h\u00e0ng&#8221;. Thay v\u00ec cung c\u1ea5p cho kh\u00e1ch h\u00e0ng m\u1ed9t li\u00ean k\u1ebft \u0111\u1ebfn trang mua h\u00e0ng ho\u1eb7c \u0111\u1eb7t h\u00e0ng, nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng l\u1eddi g\u1ecdi h\u00e0nh \u0111\u1ed9ng c\u00f3 n\u1ed9i dung &#8220;Nh\u1eadn ch\u1ec9 \u0111\u01b0\u1eddng&#8221;. Qu\u1ea3ng c\u00e1o l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1eeda h\u00e0ng \u0111\u1ed9ng c\u0169ng cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng th\u00f4ng tin c\u1eeda h\u00e0ng cho nh\u00e0 h\u00e0ng g\u1ea7n h\u1ecd nh\u1ea5t.<\/p>\n<p style=\"text-align: center;\"><em>H\u00ecnh \u1ea3nh t\u1eeb <\/em>Facebook<\/p>\n<p>Qu\u1ea3ng c\u00e1o ch\u1ea1y tr\u00ean c\u00e1c b\u1ea3n tin tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n v\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o nh\u1eefng ng\u01b0\u1eddi s\u1ed1ng g\u1ea7n G\u00e0 c\u1ee7a Gi\u00e1o h\u1ed9i, nh\u1eefng ng\u01b0\u1eddi c\u0169ng quan t\u00e2m \u0111\u1ebfn &#8220;nh\u00e0 h\u00e0ng ph\u1ee5c v\u1ee5 nhanh&#8221;. Nghi\u00ean c\u1ee9u c\u0169ng l\u01b0u \u00fd r\u1eb1ng d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 ba \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng l\u00e0 &#8220;nh\u1eefng ng\u01b0\u1eddi chi ti\u00eau l\u1edbn&#8221; t\u1ea1i c\u00e1c lo\u1ea1i nh\u00e0 h\u00e0ng n\u00e0y.<\/p>\n<p>\u0110\u1ec3 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3, nh\u00f3m \u0111\u00e3 so s\u00e1nh d\u1eef li\u1ec7u t\u1eeb t\u00ednh n\u0103ng b\u00e1o c\u00e1o c\u1eeda h\u00e0ng c\u1ee7a Facebook v\u1edbi d\u1eef li\u1ec7u t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c v\u1ecb tr\u00ed c\u1ee7a n\u00f3.<\/p>\n<p><strong>C\u00e1c k\u1ebft qu\u1ea3:<\/strong> Qu\u1ea3ng c\u00e1o d\u1eabn \u0111\u1ebfn h\u01a1n 592.000 l\u01b0\u1ee3t truy c\u1eadp c\u1eeda h\u00e0ng v\u1edbi 800% ROI. M\u1ed7i l\u01b0\u1ee3t truy c\u1eadp chi ph\u00ed trung b\u00ecnh c\u1ee7a c\u00f4ng ty l\u00e0 $ 1,14. ROI c\u1ee7a chi\u1ebfn d\u1ecbch l\u00e0 b\u1ed1n l\u1ea7n m\u1ee5c ti\u00eau tr\u1edf l\u1ea1i c\u1ee7a \u0111\u1ed9i.<\/p>\n<p><strong>H\u00e0nh tr\u00ecnh<\/strong><\/p>\n<p>N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 m\u1ed9t doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, qu\u1ea3ng c\u00e1o Facebook v\u1eabn c\u00f3 th\u1ec3 h\u1eefu \u00edch cho b\u1ea1n n\u1ebfu ch\u00fang \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1eafn. Trong v\u00ed d\u1ee5 n\u00e0y, qu\u1ea3ng c\u00e1o c\u1ee7a Church nh\u1eafm \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng th\u00edch nh\u00e0 h\u00e0ng ph\u1ee5c v\u1ee5 nhanh v\u00e0 ph\u1ee5c v\u1ee5 h\u1ecd m\u1ed9t qu\u1ea3ng c\u00e1o \u0111\u1ed9ng v\u1edbi v\u0103n b\u1ea3n th\u00f4ng b\u00e1o cho h\u1ecd v\u1ec1 m\u1ed9t nh\u00e0 h\u00e0ng trong khu v\u1ef1c tr\u1ef1c ti\u1ebfp c\u1ee7a h\u1ecd. Lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 qu\u1ea3ng c\u00e1o n\u00e0y c\u00f3 th\u1ec3 h\u1eefu \u00edch cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf ho\u1eb7c doanh nghi\u1ec7p si\u00eau th\u1ecb mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp ch\u00e2n ho\u1eb7c nh\u1eadn th\u1ee9c t\u1eeb c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng g\u1ea7n h\u1ecd nh\u1ea5t.<\/p>\n<h2>\u0110i\u1ec1u h\u01b0\u1edbng nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p<\/h2>\n<p>N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb mu\u1ed1n th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh c\u1ee7a Facebook, nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p s\u1ebd v\u00f4 c\u00f9ng h\u1eefu \u00edch cho b\u1ea1n. N\u1ebfu c\u00e1c nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p trong danh s\u00e1ch tr\u00ean kh\u00f4ng tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c m\u1ed9t trong nh\u1eefng c\u00e2u h\u1ecfi h\u00f3c b\u00faa tr\u00ean Facebook c\u1ee7a b\u1ea1n, th\u00ec c\u00f3 r\u1ea5t nhi\u1ec1u t\u00e0i nguy\u00ean v\u00e0 c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng kh\u00e1c tr\u00ean m\u1ea1ng.<\/p>\n<p>Khi b\u1ea1n t\u00ecm ki\u1ebfm m\u1ed9t nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh tuy\u1ec7t v\u1eddi \u0111\u1ec3 m\u00f4 h\u00ecnh h\u00f3a chi\u1ebfn l\u01b0\u1ee3c chi\u1ebfn d\u1ecbch ti\u1ebfp theo c\u1ee7a b\u1ea1n, h\u00e3y t\u00ecm nh\u1eefng c\u00e2u chuy\u1ec7n c\u00f3 v\u1ebb \u0111\u00e1ng tin c\u1eady v\u00e0 \u0111\u1eebng c\u1ea3m th\u1ea5y qu\u00e1 m\u01a1 h\u1ed3. C\u00e1c nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p t\u1ed1t nh\u1ea5t r\u00f5 r\u00e0ng s\u1ebd \u0111i qua nhi\u1ec7m v\u1ee5, th\u00e1ch th\u1ee9c ho\u1eb7c nhi\u1ec7m v\u1ee5, qu\u00e1 tr\u00ecnh v\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a m\u1ed9t c\u00f4ng ty.<\/p>\n<p>B\u1edfi v\u00ec nhi\u1ec1u nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y l\u00e0 t\u1eeb c\u00e1c doanh nghi\u1ec7p l\u1edbn, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 mu\u1ed1n xem x\u00e9t c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u1edf quy m\u00f4 nh\u1ecf h\u01a1n. V\u00ed d\u1ee5: m\u1eb7c d\u00f9 b\u1ea1n kh\u00f4ng th\u1ec3 t\u1ea1o qu\u1ea3ng c\u00e1o \u0111\u1ea7y \u0111\u1ee7 v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n xu\u1ea5t c\u1ee7a Pandora, nh\u01b0ng b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t video c\u00f3 ng\u00e2n s\u00e1ch th\u1ea5p h\u01a1n m\u00e0 v\u1eabn truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd \u0111\u1ebfn kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n.<\/p>\n<p>N\u1ebfu b\u1ea1n quan t\u00e2m \u0111\u1ebfn vi\u1ec7c b\u1eaft \u0111\u1ea7u m\u1ed9t chi\u1ebfn d\u1ecbch ph\u1ea3i tr\u1ea3 ti\u1ec1n, h\u00e3y xem c\u00e1ch \u0111\u0103ng b\u00e0i h\u1eefu \u00edch n\u00e0y. N\u1ebfu b\u1ea1n ch\u1ec9 mu\u1ed1n t\u1eadn d\u1ee5ng c\u00e1c t\u00f9y ch\u1ecdn mi\u1ec5n ph\u00ed, ch\u00fang t\u00f4i c\u0169ng c\u00f3 m\u1ed9t s\u1ed1 th\u00f4ng tin tuy\u1ec7t v\u1eddi tr\u00ean Facebook Live v\u00e0 Facebook for Business.<\/p>\n<\/div>\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/facebook-case-study\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1eb7c d\u00f9 Facebook l\u00e0 m\u1ed9t trong nh\u1eefng m\u1ea1ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u0169 h\u01a1n, nh\u01b0ng \u0111\u00e2y v\u1eabn l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng ph\u00e1t tri\u1ec3n m\u1ea1nh cho c\u00e1c doanh nghi\u1ec7p mu\u1ed1n n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. V\u1edbi h\u01a1n 2,38 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng \u0111\u1ec3 truy\u1ec1n [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-6315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-tiep-thi-so"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>11 c\u00e2u chuy\u1ec7n t\u00ecnh hu\u1ed1ng &amp; c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng c\u1ee7a Facebook \u0111\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho b\u1ea1n - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/vi\/11-cau-chuyen-tinh-huong-cau-chuyen-thanh-cong-cua-facebook-de-truyen-cam-hung-cho-ban\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"11 c\u00e2u chuy\u1ec7n t\u00ecnh hu\u1ed1ng &amp; c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng c\u1ee7a Facebook \u0111\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho b\u1ea1n - Super News\" \/>\n<meta property=\"og:description\" content=\"M\u1eb7c d\u00f9 Facebook l\u00e0 m\u1ed9t trong nh\u1eefng m\u1ea1ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u0169 h\u01a1n, nh\u01b0ng \u0111\u00e2y v\u1eabn l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng ph\u00e1t tri\u1ec3n m\u1ea1nh cho c\u00e1c doanh nghi\u1ec7p mu\u1ed1n n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. 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