{"id":5657,"date":"2019-07-25T14:16:36","date_gmt":"2019-07-25T11:16:36","guid":{"rendered":"https:\/\/super-news.info\/vi\/cach-mot-nha-thiet-ke-hubspot-tiep-can-seo\/"},"modified":"2019-07-25T14:16:37","modified_gmt":"2019-07-25T11:16:37","slug":"cach-mot-nha-thiet-ke-hubspot-tiep-can-seo","status":"publish","type":"post","link":"https:\/\/super-news.info\/vi\/cach-mot-nha-thiet-ke-hubspot-tiep-can-seo\/","title":{"rendered":"C\u00e1ch m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf HubSpot ti\u1ebfp c\u1eadn SEO"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"hs_cos_wrapper_post_body\">\n<p>Trong nh\u1eefng ng\u00e0y \u0111\u1ea7u c\u1ee7a web, thi\u1ebft k\u1ebf v\u00e0 SEO kh\u00f4ng th\u1ef1c s\u1ef1 l\u00e0 b\u1ea1n b\u00e8 &#8211; c\u00e1c trang web c\u00f3 SEO t\u1ed1t th\u01b0\u1eddng c\u00f3 thi\u1ebft k\u1ebf y\u1ebfu, trong khi c\u00e1c trang web c\u00f3 thi\u1ebft k\u1ebf \u1ea5n t\u01b0\u1ee3ng th\u01b0\u1eddng kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi SEO. Trong th\u1eddi \u0111\u1ea1i \u0111\u00f3, c\u00f3 m\u1ed9t s\u1ed1 th\u1ee9 \u0111i\u00ean r\u1ed3 \u0111ang di\u1ec5n ra li\u00ean quan \u0111\u1ebfn vi\u1ec7c nh\u1ed3i nh\u00e9t t\u1eeb kh\u00f3a v\u00e0o n\u1ed9i dung, \u0111i\u1ec1u h\u01b0\u1edbng trang web x\u1ea5u v\u00e0 ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 thi\u1ebft k\u1ebf l\u1ed7i th\u1eddi.<\/p>\n<p><!--more--><\/p>\n<p>Khi t\u00f4i tham gia HubSpot, t\u00f4i \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi nh\u00f3m SEO c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n l\u00ean trang web c\u1ee7a ch\u00fang t\u00f4i theo quy m\u00f4. Bi\u1ebft \u0111\u01b0\u1ee3c danh ti\u1ebfng m\u00e0 SEO c\u00f3 trong s\u1ed1 c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf, t\u00f4i \u0111\u00e3 nghi ng\u1edd v\u1ec1 vi\u1ec7c c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c thi\u1ebft k\u1ebf h\u1ea5p d\u1eabn trong khi cung c\u1ea5p l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 t\u00f4i ch\u1ecbu tr\u00e1ch nhi\u1ec7m. Tuy nhi\u00ean, t\u00f4i hoan ngh\u00eanh th\u1eed th\u00e1ch!<\/p>\n<p>May m\u1eafn thay, t\u00f4i \u0111\u00e3 \u1edf trong m\u1ed9t b\u1ea5t ng\u1edd. L\u00e0m vi\u1ec7c v\u1edbi nh\u00f3m SEO c\u1ee7a c\u00f4ng ty ch\u00fang t\u00f4i trong n\u0103m qua \u0111\u00e3 khi\u1ebfn t\u00f4i nh\u1eadn ra r\u1eb1ng c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a SEO v\u00e0 thi\u1ebft k\u1ebf kh\u00f4ng c\u1ea7n ph\u1ea3i b\u1ea5t h\u00f2a v\u1edbi nhau &#8211; th\u1ef1c t\u1ebf, ch\u00fang \u0111an xen xung quanh vi\u1ec7c d\u1ef1 \u0111o\u00e1n v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n .<\/p>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-40d94d86-61bf-4c6f-a530-747771a259f1\"><span class=\"hs-cta-node hs-cta-40d94d86-61bf-4c6f-a530-747771a259f1\" id=\"hs-cta-40d94d86-61bf-4c6f-a530-747771a259f1\"><!--(if lte IE 8)>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<!(endif)--><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<blockquote><p>Thi\u1ebft k\u1ebf v\u1edbi SEO trong t\u00e2m tr\u00ed cu\u1ed1i c\u00f9ng t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi.<\/p><\/blockquote>\n<p>\u1ede \u0111\u00e2y, t\u00f4i s\u1ebd kh\u00e1m ph\u00e1 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng thi\u1ebft k\u1ebf c\u00f3 \u0111\u1ea7u \u00f3c SEO \u0111\u1ec3 t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trong khi v\u1eabn duy tr\u00ec tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng h\u1ea5p d\u1eabn &#8211; nh\u01b0ng tr\u01b0\u1edbc ti\u00ean, t\u1ea1i sao n\u00f3 th\u1eadm ch\u00ed c\u00f2n quan tr\u1ecdng?<\/p>\n<h2><strong>T\u00e1c \u0111\u1ed9ng c\u1ee7a thi\u1ebft k\u1ebf c\u00f3 t\u01b0 duy SEO<\/strong><\/h2>\n<p>V\u1ec1 c\u1ed1t l\u00f5i, nh\u00f3m c\u1ee7a ch\u00fang t\u00f4i \u0111ang t\u00ecm c\u00e1ch cung c\u1ea5p l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn trang web c\u1ee7a ch\u00fang t\u00f4i, \u0111i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 \u0111\u0103ng k\u00fd s\u1ea3n ph\u1ea9m.<\/p>\n<p>T\u00f4i th\u1ea5y thi\u1ebft k\u1ebf l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ec3 c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c KPI n\u00e0y, b\u1edfi v\u00ec ch\u00fang t\u00f4i \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn nh\u1eefng g\u00ec kh\u00e1ch truy c\u1eadp &#8211; v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm &#8211; nh\u00ecn th\u1ea5y tr\u00ean m\u1ed9t trang nh\u1ea5t \u0111\u1ecbnh.<\/p>\n<p>Cu\u1ed1i c\u00f9ng, vi\u1ec7c thi\u1ebft k\u1ebf c\u00e1c trang \u0111\u1ec3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m chu \u0111\u00e1o v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb cho kh\u00e1ch truy c\u1eadp \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c li\u1ec7u n\u1ed9i dung c\u1ee7a ch\u00fang t\u00f4i c\u00f3 xu\u1ea5t hi\u1ec7n trong SERP (Trang k\u1ebft qu\u1ea3 c\u1ee7a C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm) hay kh\u00f4ng.<\/p>\n<p>V\u00ed d\u1ee5: n\u1ebfu ng\u01b0\u1eddi d\u00f9ng th\u1ea5y \u0111i\u1ec1u h\u01b0\u1edbng c\u1ee7a ch\u00fang t\u00f4i kh\u00f3 hi\u1ec3u, h\u1ecd c\u00f3 th\u1ec3 tho\u00e1t kh\u1ecfi trang c\u1ee7a ch\u00fang t\u00f4i m\u1ed9t c\u00e1ch nhanh ch\u00f3ng &#8211; \u0111i\u1ec1u n\u00e0y s\u1ebd cho SERPs bi\u1ebft r\u1eb1ng c\u00e1c trang c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 l\u1ed7i th\u1eddi ho\u1eb7c kh\u00f4ng kh\u1edbp v\u1edbi c\u00e1c t\u1eeb kh\u00f3a trong tay.<\/p>\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 li\u00ean quan \u0111\u1ebfn thi\u1ebft k\u1ebf kh\u00e1c c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn SEO &#8211; h\u00e3y xem H\u01b0\u1edbng d\u1eabn c\u01a1 b\u1ea3n v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ee7a Google v\u00e0o n\u0103m 2019 \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam.<\/p>\n<p>Ti\u1ebfp theo, h\u00e3y kh\u00e1m ph\u00e1 c\u00e1ch nh\u00f3m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c h\u00e0nh thi\u1ebft k\u1ebf c\u00f3 \u0111\u1ea7u \u00f3c SEO.<\/p>\n<h2><strong>C\u00e1ch th\u1ef1c h\u00e0nh thi\u1ebft k\u1ebf c\u00f3 t\u01b0 duy SEO<\/strong><\/h2>\n<p>C\u00f3 m\u1ed9t v\u00e0i kh\u00e1i ni\u1ec7m g\u1eafn k\u1ebft SEO v\u00e0 thi\u1ebft k\u1ebf v\u1edbi nhau r\u1ea5t h\u1eefu \u00edch trong vi\u1ec7c c\u00e2n b\u1eb1ng c\u00e1c th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t c\u1ee7a c\u1ea3 hai l\u0129nh v\u1ef1c v\u00e0 t\u00f4i mu\u1ed1n \u0111\u1ec1 c\u1eadp \u0111\u1ebfn b\u1ed1n v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 ng\u00e0y h\u00f4m nay. H\u00e3y l\u1eb7n xu\u1ed1ng.<\/p>\n<h3>1. \u0110\u1eebng b\u1ecf b\u00ea tr\u1ea3i nghi\u1ec7m di \u0111\u1ed9ng.<\/h3>\n<p>Google \u0111\u00e3 chuy\u1ec3n sang l\u1eadp ch\u1ec9 m\u1ee5c \u0111\u1ea7u ti\u00ean tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, c\u00f3 ngh\u0129a l\u00e0 n\u00f3 s\u1eed d\u1ee5ng phi\u00ean b\u1ea3n di \u0111\u1ed9ng c\u1ee7a trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 l\u1eadp ch\u1ec9 m\u1ee5c v\u00e0 x\u1ebfp h\u1ea1ng.<\/p>\n<blockquote><p>M\u1ed9t th\u1ef1c t\u1ebf \u0111i\u00ean r\u1ed3 l\u00e0 Google c\u00f3 th\u1ec3 kh\u00f4ng bao gi\u1edd th\u1ea5y phi\u00ean b\u1ea3n m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n c\u1ee7a trang web c\u1ee7a b\u1ea1n.<\/p><\/blockquote>\n<p>Thay \u0111\u1ed5i n\u00e0y khi\u1ebfn cho vi\u1ec7c \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung kh\u00f4ng b\u1ecb \u1ea3nh h\u01b0\u1edfng khi thi\u1ebft k\u1ebf cho k\u00edch th\u01b0\u1edbc m\u00e0n h\u00ecnh nh\u1ecf h\u01a1n l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c. \u1ea8n n\u1ed9i dung tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng nh\u01b0ng hi\u1ec3n th\u1ecb n\u1ed9i dung \u0111\u00f3 tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n gi\u1ed1ng nh\u01b0 c\u1eaft c\u00e1nh chim &#8211; tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u (bot qu\u00e9t web \u0111\u1ec3 t\u00ecm n\u1ed9i dung m\u1edbi) s\u1ebd kh\u00f4ng th\u1ec3 kh\u00e1m ph\u00e1 b\u1ec1 r\u1ed9ng c\u1ee7a trang web c\u1ee7a b\u1ea1n v\u00e0 c\u00f3 \u0111\u1ee7 ng\u1eef c\u1ea3nh v\u1ec1 gi\u00e1 tr\u1ecb n\u1ed9i dung c\u1ee7a b\u1ea1n cung c\u1ea5p.<\/p>\n<p>Trong th\u1ef1c t\u1ebf, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 \u0111i\u1ec1u h\u01b0\u1edbng trang web c\u1ee7a b\u1ea1n ph\u1ea3i c\u00f3 s\u1eb5n cho ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng.<\/p>\n<p>Ngo\u00e0i ra, b\u1ea1n s\u1ebd mu\u1ed1n \u0111\u1ea3m b\u1ea3o c\u1ea5u tr\u00fac li\u00ean k\u1ebft tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng kh\u00f4ng kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 so v\u1edbi c\u00e1c t\u00f9y ch\u1ecdn \u0111i\u1ec1u h\u01b0\u1edbng \u0111\u01b0\u1ee3c cung c\u1ea5p tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n. Ngo\u00e0i ra, n\u1ed9i dung v\u0103n b\u1ea3n v\u00e0 h\u00ecnh \u1ea3nh s\u1ebd v\u1eabn c\u00f3 s\u1eb5n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o tr\u00ecnh thu th\u1eadp th\u00f4ng tin c\u00f3 \u0111\u1ee7 ng\u1eef c\u1ea3nh \u0111\u1ec3 hi\u1ec3u trang web c\u1ee7a b\u1ea1n n\u00f3i v\u1ec1 c\u00e1i g\u00ec.<\/p>\n<p>T\u00f4i s\u1ebd l\u00e0 ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean th\u1eeba nh\u1eadn r\u1eb1ng gi\u1ea3m n\u1ed9i dung cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng l\u00e0 th\u00f3i quen x\u1ea5u t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n tr\u01b0\u1edbc \u0111\u00e2y trong s\u1ef1 nghi\u1ec7p v\u00e0 th\u1ef1c s\u1ef1 r\u1ea5t kh\u00f3 \u0111\u1ec3 ph\u00e1 v\u1ee1.<\/p>\n<blockquote><p>\u0110\u1ec3 n\u1eafm b\u1eaft t\u1ed1t h\u01a1n thi\u1ebft k\u1ebf \u0111\u00e1p \u1ee9ng, t\u00f4i \u0111\u00e3 chuy\u1ec3n suy ngh\u0129 c\u1ee7a m\u00ecnh t\u1eeb c\u1ed1 g\u1eafng sang <em>nh\u00e2n r\u1ed9ng<\/em> tr\u1ea3i nghi\u1ec7m tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac, \u0111\u1ec3 cung c\u1ea5p <em>kinh nghi\u1ec7m t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3<\/em> tr\u00ean m\u1ed7i n\u1ec1n t\u1ea3ng.<\/p><\/blockquote>\n<p>\u0110i\u1ec1u n\u00e0y cho ph\u00e9p b\u1ea1n t\u1ef1 do t\u1ed1i \u01b0u h\u00f3a c\u00e1c lu\u1ed3ng chuy\u1ec3n \u0111\u1ed5i tr\u00ean c\u01a1 s\u1edf t\u1eebng n\u1ec1n t\u1ea3ng, t\u1eadn d\u1ee5ng nh\u1eefng g\u00ec b\u1ea1n bi\u1ebft v\u1ec1 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng khi h\u1ecd truy c\u1eadp trang web c\u1ee7a b\u1ea1n th\u00f4ng qua c\u00e1c thi\u1ebft b\u1ecb kh\u00e1c nhau.<\/p>\n<p>\u0110\u1ec3 h\u1ed7 tr\u1ee3 th\u1ef1c h\u00e0nh l\u1eadp ch\u1ec9 m\u1ee5c \u0111\u1ea7u ti\u00ean tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u0169ng c\u00e2n nh\u1eafc r\u1ea5t nhi\u1ec1u v\u1ec1 t\u00ednh th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a trang web c\u1ee7a b\u1ea1n. Do \u0111\u00f3, b\u1ea1n n\u00ean ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng \u0111i\u1ec1u sau \u0111\u00e2y khi thi\u1ebft k\u1ebf trang web c\u1ee7a m\u00ecnh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng:<\/p>\n<ol>\n<li><strong>K\u00edch th\u01b0\u1edbc c\u1ee7a c\u00e1c khu v\u1ef1c c\u00f3 th\u1ec3 khai th\u00e1c<\/strong>: \u0110\u1ea3m b\u1ea3o c\u00f3 \u0111\u1ee7 kh\u00f4ng gian cho m\u1ed9t ng\u01b0\u1eddi ch\u1ea1m v\u00e0o li\u00ean k\u1ebft b\u1eb1ng ng\u00f3n tay c\u1ee7a h\u1ecd. C\u00e1c m\u1ee5c ti\u00eau c\u00f3 k\u00edch th\u01b0\u1edbc t\u1ed1i thi\u1ec3u 48 pixel \u0111\u01b0\u1ee3c coi l\u00e0 ti\u00eau chu\u1ea9n c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google.<\/li>\n<li><strong>S\u1eed d\u1ee5ng k\u00edch th\u01b0\u1edbc ph\u00f4ng ch\u1eef d\u1ec5 \u0111\u1ecdc<\/strong>: K\u00edch th\u01b0\u1edbc v\u0103n b\u1ea3n ph\u1ea3i chia t\u1ef7 l\u1ec7 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ee9c \u0111\u1ed9 d\u1ec5 \u0111\u1ecdc tr\u00ean m\u1ed7i thi\u1ebft b\u1ecb. S\u1eed d\u1ee5ng ph\u00f4ng ch\u1eef qu\u00e1 nh\u1ecf s\u1ebd d\u1eabn \u0111\u1ebfn h\u00ecnh ph\u1ea1t t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/li>\n<li><strong>K\u00edch th\u01b0\u1edbc t\u1ec7p t\u00e0i s\u1ea3n h\u00ecnh \u1ea3nh<\/strong>: Khi xu\u1ea5t h\u00ecnh \u1ea3nh v\u00e0 n\u1ed9i dung \u0111a ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c, h\u00e3y c\u1ed1 g\u1eafng t\u1ed1i \u01b0u h\u00f3a k\u00edch th\u01b0\u1edbc t\u1ec7p cho web \u0111\u1ec3 kh\u00f4ng m\u1ea5t th\u1eddi gian t\u1ea3i. Kho\u1ea3ng ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng l\u00e0 ng\u1eafn v\u00e0 n\u1ebfu c\u00e1c trang m\u1ea5t qu\u00e1 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u1ea3i, kh\u00e1ch truy c\u1eadp ti\u1ec1m n\u0103ng s\u1ebd t\u1eeb b\u1ecf trang web c\u1ee7a b\u1ea1n.<\/li>\n<\/ol>\n<p>Ch\u00fang t\u00f4i \u0111\u00e3 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y khi x\u00e2y d\u1ef1ng th\u01b0 m\u1ee5c M\u1eabu doanh nghi\u1ec7p c\u1ee7a HubSpot, \u0111\u01b0\u1ee3c ra m\u1eaft v\u00e0o th\u00e1ng 3 n\u0103m 2019. N\u1ed9i dung ch\u00fang t\u00f4i cung c\u1ea5p \u1edf d\u1ea1ng m\u1eabu t\u00e0i li\u1ec7u c\u00f3 th\u1ec3 ch\u1ec9nh s\u1eeda, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u1ea3i xu\u1ed1ng v\u00e0 s\u1eed d\u1ee5ng. V\u00ec c\u00e1c m\u1eabu \u0111\u01b0\u1ee3c cung c\u1ea5p cho Microsoft Word, Excel v\u00e0 PDF &#8211; th\u01b0\u1eddng l\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng d\u00e0nh cho m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n &#8211; ch\u00fang t\u00f4i nh\u1eadn ra r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng t\u00ecm th\u1ea5y nhi\u1ec1u gi\u00e1 tr\u1ecb khi t\u1ea3i m\u1eabu xu\u1ed1ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a h\u1ecd.<\/p>\n<p>Tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, t\u00f4i quy\u1ebft \u0111\u1ecbnh \u01b0u ti\u00ean t\u00f9y ch\u1ecdn g\u1eedi email cho m\u1ed9t li\u00ean k\u1ebft \u0111\u1ec3 t\u1ef1 t\u1ea3i xu\u1ed1ng m\u1eabu sau n\u00e0y, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd b\u1ea5t k\u1ec3 n\u1ec1n t\u1ea3ng h\u1ecd \u0111ang s\u1eed d\u1ee5ng l\u00e0 g\u00ec.<\/p>\n<div><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/07\/1564053394_476_Cach-mot-nha-thiet-ke-HubSpot-tiep-can-SEO.png\" alt=\"\" rel=\" noopener\" target=\"_blank\"\/><\/div>\n<\/p>\n<p><em>S\u1eeda \u0111\u1ed5i nh\u1eb9 trong tr\u1ea3i nghi\u1ec7m t\u1ea3i xu\u1ed1ng gi\u1eefa m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n v\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ed1i \u01b0u h\u00f3a cho m\u1ed7i n\u1ec1n t\u1ea3ng. C\u00e1c m\u00e0n h\u00ecnh n\u00e0y hi\u1ec3n th\u1ecb c\u00e1ch t\u1ef1 g\u1eedi email l\u00e0 t\u00f9y ch\u1ecdn ch\u00ednh tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, trong khi t\u1ea3i xu\u1ed1ng \u0111\u01b0\u1ee3c \u01b0u ti\u00ean tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n.<\/em><\/p>\n<p>T\u00f4i c\u0169ng \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t thay \u0111\u1ed5i r\u1ea5t \u0111\u01a1n gi\u1ea3n cho quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4i \u0111ang xem x\u00e9t thi\u1ebft k\u1ebf \u0111\u00e1p \u1ee9ng \u1edf m\u1ecdi giai \u0111o\u1ea1n c\u1ee7a quy tr\u00ecnh thi\u1ebft k\u1ebf. Khi t\u00f4i thi\u1ebft l\u1eadp m\u1ed9t t\u1ec7p m\u1edbi trong Ph\u00e1c th\u1ea3o (ph\u1ea7n m\u1ec1m ch\u00ednh m\u00e0 nh\u00f3m ch\u00fang t\u00f4i s\u1eed d\u1ee5ng \u0111\u1ec3 thi\u1ebft k\u1ebf giao di\u1ec7n), t\u00f4i lu\u00f4n t\u1ea1o hai &quot;b\u1ea3ng v\u1ebd&quot; c\u1ea1nh nhau &#8211; m\u1ed9t cho m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n v\u00e0 m\u1ed9t cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n<p>Khi t\u00f4i thi\u1ebft k\u1ebf m\u00e0n h\u00ecnh cho m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n, t\u00f4i \u0111\u1ed3ng th\u1eddi s\u1eafp x\u1ebfp c\u00f9ng m\u1ed9t n\u1ed9i dung v\u1edbi k\u00edch th\u01b0\u1edbc m\u00e0n h\u00ecnh di \u0111\u1ed9ng m\u00e0 kh\u00f4ng x\u00f3a b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec, sau \u0111\u00f3 th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh c\u1ea7n thi\u1ebft d\u1ef1a tr\u00ean b\u1ed1i c\u1ea3nh di \u0111\u1ed9ng. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn di \u0111\u1ed9ng \u0111\u1ea7u ti\u00ean, nh\u01b0ng \u0111\u00f3 l\u00e0 m\u1ed9t b\u01b0\u1edbc \u0111i \u0111\u00fang h\u01b0\u1edbng.<\/p>\n<div><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/07\/1564053395_888_Cach-mot-nha-thiet-ke-HubSpot-tiep-can-SEO.png\" alt=\"\" rel=\" noopener\" target=\"_blank\"\/><\/div>\n<p><em>M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t t\u1eadp tin \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp cho m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p thi\u1ebft k\u1ebf \u0111\u00e1p \u1ee9ng.<\/em><\/p>\n<h3>2. L\u00e0m cho \u0111i\u1ec1u h\u01b0\u1edbng c\u00f3 \u00fd ngh\u0129a.<\/h3>\n<p>\u0110i\u1ec1u h\u01b0\u1edbng c\u1ee7a b\u1ea1n c\u00e0ng t\u1ed1t trong vi\u1ec7c l\u01b0\u1edbt qua c\u00e1ch c\u1ea5u tr\u00fac trang web c\u1ee7a b\u1ea1n, tr\u00ecnh thu th\u1eadp th\u00f4ng tin t\u1ed1t h\u01a1n s\u1ebd c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 n\u1ed9i dung v\u00e0 hi\u1ec3u trang web c\u1ee7a b\u1ea1n n\u00f3i v\u1ec1 c\u00e1i g\u00ec.<\/p>\n<p>Nh\u01b0ng \u0111i\u1ec1u h\u01b0\u1edbng r\u00f5 r\u00e0ng kh\u00f4ng ch\u1ec9 d\u00e0nh cho bot &#8211; n\u00f3 c\u0169ng gi\u00fap kh\u00e1ch truy c\u1eadp \u0111i\u1ec1u h\u01b0\u1edbng trang web c\u1ee7a b\u1ea1n v\u00e0 t\u00ecm n\u1ed9i dung th\u00fa v\u1ecb, ph\u00f9 h\u1ee3p. H\u00e3y ngh\u0129 v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a ch\u00ednh b\u1ea1n khi truy c\u1eadp m\u1ed9t trang web l\u1ea7n \u0111\u1ea7u ti\u00ean. C\u00f3 l\u1ebd b\u1ea1n \u0111\u00e3 t\u00ecm th\u1ea5y m\u1ed9t b\u00e0i vi\u1ebft tr\u00ean Google m\u00e0 b\u1ea1n th\u00edch \u0111\u1ecdc v\u00e0 mu\u1ed1n xem nhi\u1ec1u b\u00e0i vi\u1ebft c\u1ee7a t\u00e1c gi\u1ea3 \u0111\u00f3. M\u1ed9t trang web \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c t\u1ed1t l\u00e0m cho n\u1ed9i dung \u0111\u00f3 c\u00f3 s\u1eb5n cho b\u1ea1n.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 quen thu\u1ed9c v\u1edbi m\u1ed9t s\u1ed1 m\u00f4-\u0111un th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 s\u1eafp x\u1ebfp n\u1ed9i dung: &quot;Ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u&quot; c\u00f3 li\u00ean quan, &quot;M\u1ecdi ng\u01b0\u1eddi c\u0169ng t\u00ecm ki\u1ebfm&quot;, &quot;M\u1ecdi ng\u01b0\u1eddi c\u0169ng \u0111\u00e3 mua&quot; &#8211; nh\u1eefng t\u00ednh n\u0103ng n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u00ean c\u00e1c trang web th\u01b0 m\u1ee5c v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. M\u1eb7c d\u00f9 ch\u00fang c\u00f3 v\u1ebb ph\u00f4 tr\u01b0\u01a1ng, nh\u01b0ng ch\u00fang c\u00f3 th\u1ec3 c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00ec nh\u1eefng l\u00fd do sau:<\/p>\n<ul>\n<li><strong>C\u1ee7ng c\u1ed1 ph\u00e2n lo\u1ea1i n\u1ed9i dung.<\/strong> Kh\u00e1ch truy c\u1eadp s\u1ebd t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1ch b\u1ea1n x\u00e1c \u0111\u1ecbnh danh m\u1ee5c tr\u00ean trang web c\u1ee7a m\u00ecnh v\u00e0 lo\u1ea1i n\u1ed9i dung thu\u1ed9c v\u1ec1 m\u1ed7i lo\u1ea1i. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p h\u1ecd t\u00ecm n\u1ed9i dung c\u1ee5 th\u1ec3 m\u00e0 kh\u00f4ng c\u1ea7n vi\u1ec7n tr\u1ee3.<\/li>\n<li><strong>Th\u00fac \u0111\u1ea9y kh\u00e1m ph\u00e1 n\u1ed9i dung c\u00f3 li\u00ean quan.<\/strong> \u0110i\u1ec1u n\u00e0y cho ph\u00e9p c\u00e1c trang web cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng ngo\u00e0i truy v\u1ea5n ban \u0111\u1ea7u c\u1ee7a h\u1ecd, khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng nh\u1eadn th\u1ee9c ch\u00fang t\u00f4i l\u00e0 ngu\u1ed3n th\u00f4ng tin h\u1eefu \u00edch, c\u00f3 hi\u1ec3u bi\u1ebft. Khi h\u1ecd th\u1ea5y n\u1ed9i dung t\u1eeb ch\u00fang t\u00f4i trong t\u01b0\u01a1ng lai, h\u1ecd c\u00f3 th\u1ec3 s\u1ebd tin t\u01b0\u1edfng ch\u00fang t\u00f4i h\u01a1n.<\/li>\n<li><strong>Gi\u00fap ra quy\u1ebft \u0111\u1ecbnh<\/strong>. C\u00e1c th\u00e0nh ph\u1ea7n n\u00e0y l\u00e0m gi\u1ea3m t\u1ea3i nh\u1eadn th\u1ee9c c\u1ee7a vi\u1ec7c ph\u1ea3i nh\u1eadn ra so v\u1edbi thu h\u1ed3i d\u1eef li\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y y\u00ean t\u00e2m r\u1eb1ng h\u1ecd kh\u00f4ng \u0111\u01a1n \u0111\u1ed9c. Tuy nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u n\u00e0y m\u1ed9t c\u00e1ch kh\u00f4n ngoan \u0111\u1ec3 c\u00f3 \u00edch &#8211; v\u00e0 kh\u00f4ng l\u1ea1m d\u1ee5ng n\u00f3.<\/li>\n<\/ul>\n<p>C\u00e1c th\u00e0nh ph\u1ea7n UI kh\u00e1c nh\u01b0 \u0111i\u1ec1u h\u01b0\u1edbng b\u00e1nh m\u00ec v\u00e0 m\u1ee5c l\u1ee5c c\u00f3 th\u1ec3 c\u00f3 ti\u1ebfng x\u1ea5u trong th\u1ebf gi\u1edbi thi\u1ebft k\u1ebf, nh\u01b0ng ch\u00fang h\u1eefu \u00edch cho vi\u1ec7c t\u1eadn d\u1ee5ng c\u00e1c ki\u1ebfn \u200b\u200btr\u00fac th\u00f4ng tin ph\u1ee9c t\u1ea1p.<\/p>\n<div><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/07\/1564053395_98_Cach-mot-nha-thiet-ke-HubSpot-tiep-can-SEO.png\" alt=\"\" rel=\" noopener\" target=\"_blank\"\/><\/div>\n<p>C\u00e1c th\u00e0nh ph\u1ea7n n\u00e0y gi\u00fap bi\u1ec3u th\u1ecb c\u00e1ch t\u1ed5 ch\u1ee9c trang web c\u1ee7a b\u1ea1n &#8211; v\u00e0 cho ph\u00e9p tr\u00ecnh thu th\u1eadp th\u00f4ng tin v\u00e0 kh\u00e1ch truy c\u1eadp d\u1ec5 d\u00e0ng t\u00ecm \u0111\u01b0\u1eddng h\u01a1n tr\u00ean trang web c\u1ee7a b\u1ea1n.<\/p>\n<p>T\u1eeb g\u00f3c \u0111\u1ed9 ng\u01b0\u1eddi d\u00f9ng, \u0111i\u1ec1u h\u01b0\u1edbng r\u00f5 r\u00e0ng ho\u1ea1t \u0111\u1ed9ng nh\u01b0 bi\u1ec3n b\u00e1o \u0111\u01b0\u1eddng, cho b\u1ea1n bi\u1ebft th\u00eam v\u1ec1 n\u01a1i b\u1ea1n \u0111\u1ebfn, n\u01a1i b\u1ea1n \u0111\u00e3 \u0111\u1ebfn v\u00e0 n\u01a1i b\u1ea1n s\u1ebd \u0111\u1ebfn. Kh\u00f4ng c\u00f3 g\u00ec t\u1ec7 h\u01a1n l\u00e0 ph\u1ea3i d\u00f9ng \u0111\u1ebfn n\u00fat Quay l\u1ea1i tr\u00ean tr\u00ecnh duy\u1ec7t c\u1ee7a b\u1ea1n v\u00ec b\u1ea1n kh\u00f4ng bi\u1ebft n\u00ean nh\u1ea5p v\u00e0o n\u01a1i n\u00e0o kh\u00e1c.<\/p>\n<h3>3. Cung c\u1ea5p cho m\u1ecdi ng\u01b0\u1eddi nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n.<\/h3>\n<p>\u0110\u00e3 bao nhi\u00eau l\u1ea7n b\u1ea1n t\u00ecm ki\u1ebfm Google \u0111\u1ec3 t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi v\u00e0 nh\u1ea5p v\u00e0o m\u1ed9t li\u00ean k\u1ebft cung c\u1ea5p cho b\u1ea1n n\u1ed9i dung kh\u00e1c v\u1edbi nh\u1eefng g\u00ec b\u1ea1n \u0111ang mong \u0111\u1ee3i? Ch\u00fang t\u00f4i c\u00f3 th\u1ec3 \u0111\u1ed3ng \u00fd r\u1eb1ng vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c n\u1ed9i dung kh\u00f4ng tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi c\u1ee7a ch\u00fang t\u00f4i l\u00e0 m\u1ed9t tr\u1ea3i nghi\u1ec7m b\u1ef1c b\u1ed9i v\u00e0 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn m\u1ea5t ni\u1ec1m tin.<\/p>\n<p>C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm mu\u1ed1n cung c\u1ea5p n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng tr\u1ea3 l\u1eddi c\u00e1c truy v\u1ea5n h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c &#8211; \u0111i\u1ec1u n\u00e0y l\u00e0m cho vi\u1ec7c thi\u1ebft k\u1ebf c\u00e1c trang c\u00f3 n\u1ed9i dung li\u00ean quan tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng ph\u1ea7n quan tr\u1ecdng nh\u1ea5t c\u1ee7a vi\u1ec7c k\u00edch ho\u1ea1t SEO m\u1ea1nh m\u1ebd. R\u1ed1t cu\u1ed9c, khi c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00f4ng cung c\u1ea5p n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, k\u1ebft qu\u1ea3 l\u00e0 h\u1ecd s\u1ebd m\u1ea5t kh\u00e1ch h\u00e0ng v\u00e0 doanh thu.<\/p>\n<p>Hi\u1ec3u nh\u1eefng g\u00ec s\u1ebd c\u00f3 gi\u00e1 tr\u1ecb cho kh\u00e1ch truy c\u1eadp \u0111\u1ebfn t\u1eeb vi\u1ec7c hi\u1ec3u \u00fd \u0111\u1ecbnh c\u1ee7a h\u1ecd \u0111\u1eb1ng sau m\u1ed9t truy v\u1ea5n. L\u00e0m quen v\u1edbi c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a ng\u01b0\u1eddi d\u00f9ng t\u1ea1o n\u1ec1n t\u1ea3ng cho b\u1ea1n \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung s\u1ebd mang l\u1ea1i gi\u00e1 tr\u1ecb.<\/p>\n<p>C\u00f3 m\u1ed9t v\u00e0i c\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 m\u1ee5c ti\u00eau c\u1ee7a ng\u01b0\u1eddi d\u00f9ng (kh\u00f4ng th\u1ec3 \u0111\u1ecdc \u0111\u01b0\u1ee3c suy ngh\u0129 c\u1ee7a h\u1ecd) m\u00e0 t\u00f4i mu\u1ed1n th\u1ef1c h\u00e0nh m\u1ed9t c\u00e1ch th\u01b0\u1eddng xuy\u00ean:<\/p>\n<p><strong>1. Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/strong><\/p>\n<p>Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a ki\u1ec3m tra c\u00e1c thu\u1eadt ng\u1eef m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111ang nh\u1eadp v\u00e0o c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, s\u1ed1 l\u1ea7n n\u00f3 \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh (th\u01b0\u1eddng l\u00e0 h\u00e0ng th\u00e1ng) v\u00e0 m\u1ed9t v\u00e0i s\u1ed1 li\u1ec7u kh\u00e1c gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb v\u00e0 kh\u00f3 kh\u0103n khi theo \u0111u\u1ed5i x\u1ebfp h\u1ea1ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm thu\u1eadt ng\u1eef \u0111\u00f3.<\/p>\n<p>Ki\u1ec3m tra c\u00e1c truy v\u1ea5n \u0111\u1ea7y \u0111\u1ee7 m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm cho ph\u00e9p b\u1ea1n kh\u00e1m ph\u00e1 th\u00eam v\u1ec1 ki\u1ebfn \u200b\u200bth\u1ee9c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1ec1 t\u1eeb kh\u00f3a v\u00e0 \u00fd \u0111\u1ecbnh \u0111\u1eb1ng sau t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd. Vi\u1ec7c ph\u00f9 h\u1ee3p v\u1edbi t\u00ednh c\u1ee5 th\u1ec3 c\u1ee7a n\u1ed9i dung c\u1ee7a b\u1ea1n v\u1edbi mong \u0111\u1ee3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o b\u1ea1n cung c\u1ea5p gi\u00e1 tr\u1ecb.<\/p>\n<p>V\u00ed d\u1ee5, \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111\u1ec3 xem x\u00e9t:<\/p>\n<div><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/07\/1564053395_798_Cach-mot-nha-thiet-ke-HubSpot-tiep-can-SEO.png\" alt=\"\" rel=\" noopener\" target=\"_blank\"\/><\/div>\n<p>Trong v\u00ed d\u1ee5 \u0111\u1ea7u ti\u00ean, ai \u0111\u00f3 \u0111ang t\u00ecm ki\u1ebfm &quot;m\u1eabu \u0111\u1ec1 xu\u1ea5t k\u1ebf ho\u1ea1ch kinh doanh <em>t\u1ea3i v\u1ec1<\/em>&quot;c\u00f3 th\u1ec3 mong \u0111\u1ee3i m\u1ed9t trang cho ph\u00e9p h\u1ecd t\u1ea3i xu\u1ed1ng tr\u1ef1c ti\u1ebfp m\u1eabu k\u1ebf ho\u1ea1ch kinh doanh v\u00e0 c\u00f3 ngh\u0129a l\u00e0 m\u1ee9c \u0111\u1ed9 c\u1ee5 th\u1ec3 v\u00e0 m\u1ee5c \u0111\u00edch cao &#8211; kh\u00e1ch h\u00e0ng n\u00e0y c\u00f3 th\u1ec3 \u0111ang trong giai \u0111o\u1ea1n xem x\u00e9t t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd v\u00e0 c\u00f3 th\u1ec3 \u0111\u00e3 bi\u1ebft \u0111\u1ec1 xu\u1ea5t k\u1ebf ho\u1ea1ch kinh doanh l\u00e0 g\u00ec v\u00e0 c\u00f3 th\u1ec3 \u0111\u00e3 bi\u1ebft \u0111\u1ec1 xu\u1ea5t k\u1ebf ho\u1ea1ch kinh doanh l\u00e0 g\u00ec v\u00e0 L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 s\u1eed d\u1ee5ng n\u00f3.<\/p>\n<p>M\u1eb7t kh\u00e1c, ai \u0111\u00f3 \u0111ang g\u00f5 m\u1ed9t truy v\u1ea5n nh\u01b0 &quot;m\u1eabu \u0111\u1ec1 xu\u1ea5t k\u1ebf ho\u1ea1ch kinh doanh<em> v\u00ed d\u1ee5<\/em>&quot;C\u00f3 th\u1ec3 kh\u00f4ng bi\u1ebft nh\u1eefng g\u00ec \u0111i v\u00e0o m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh t\u1ed1t, v\u00e0 c\u00f3 th\u1ec3 quan t\u00e2m \u0111\u1ebfn m\u1ed9t b\u00e0i vi\u1ebft c\u1ea5p cao cung c\u1ea5p cho h\u1ecd nhi\u1ec1u b\u1ed1i c\u1ea3nh h\u01a1n, c\u0169ng nh\u01b0 m\u1ed9t v\u00e0i l\u1ef1a ch\u1ecdn kh\u00e1c nhau.<\/p>\n<p>Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a c\u0169ng ph\u1ee5c v\u1ee5 nh\u01b0 m\u1ed9t b\u00e0i ki\u1ec3m tra qu\u1ef3 t\u1ed1t cho vi\u1ec7c b\u1ea3n sao c\u1ee7a b\u1ea1n c\u1ed9ng h\u01b0\u1edfng v\u1edbi kh\u00e1ch h\u00e0ng t\u1ed1t nh\u01b0 th\u1ebf n\u00e0o. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c s\u1ed1 li\u1ec7u nh\u01b0 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm h\u00e0ng th\u00e1ng (MSV) \u0111\u1ec3 xem t\u1eeb kh\u00f3a n\u00e0o th\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u1eadp v\u00e0o c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u c\u00e1ch kh\u00e1ch h\u00e0ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c kh\u00e1i ni\u1ec7m c\u00f3 li\u00ean quan trong th\u1ebf gi\u1edbi th\u1ef1c. B\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc \u0111i\u1ec1u n\u00e0y khi c\u00e2n nh\u1eafc chi ph\u00ed v\u00e0 l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c t\u1eadn d\u1ee5ng m\u1ed9t thu\u1eadt ng\u1eef th\u01b0\u1eddng \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn so v\u1edbi vi\u1ec7c d\u1ea1y m\u1ed9t thu\u1eadt ng\u1eef m\u1edbi.<\/p>\n<p>Tuy nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i hi\u1ec3u nh\u1eefng h\u1ea1n ch\u1ebf c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a khi k\u1ebft h\u1ee3p n\u00f3 v\u00e0o quy tr\u00ecnh c\u1ee7a b\u1ea1n. Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a cho b\u1ea1n th\u1ea5y nh\u1eefng g\u00ec ng\u01b0\u1eddi d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm, nh\u01b0ng kh\u00f4ng cho b\u1ea1n bi\u1ebft h\u1ecd \u0111ang l\u00e0m g\u00ec <em>th\u1ef1c s\u1ef1 t\u00ecm ki\u1ebfm<\/em>.<\/p>\n<p>Nh\u1eefng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm c\u00f9ng m\u1ed9t thu\u1eadt ng\u1eef c\u00f3 th\u1ec3 \u0111ang t\u00ecm ki\u1ebfm nh\u1eefng th\u1ee9 r\u1ea5t kh\u00e1c nhau v\u00e0 \u0111i\u1ec1u \u0111\u00f3 ph\u1ee5 thu\u1ed9c r\u1ea5t l\u1edbn v\u00e0o b\u1ed1i c\u1ea3nh khi\u1ebfn h\u1ecd ph\u1ea3i nh\u1eadp m\u1ed9t truy v\u1ea5n. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a \u0111\u1ec3 gi\u00fap b\u1ea1n h\u00ecnh th\u00e0nh m\u1ed9t gi\u1ea3 thuy\u1ebft v\u1ec1 \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, nh\u01b0ng b\u1ea1n kh\u00f4ng th\u1ec3 r\u00fat ra b\u1ea5t k\u1ef3 k\u1ebft lu\u1eadn n\u00e0o v\u1ec1 nguy\u00ean nh\u00e2n t\u1eeb n\u00f3. S\u1eed d\u1ee5ng nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd, nh\u01b0ng ch\u1ec9 khi b\u1ea1n l\u1ea5y k\u1ebft qu\u1ea3 c\u1ee7a n\u00f3 theo m\u1ec7nh gi\u00e1 v\u00e0 s\u1eed d\u1ee5ng n\u00f3 \u0111\u00fang c\u00e1ch.<\/p>\n<p><strong>2. B\u00e0i t\u1eadp \u0111\u1ed3ng c\u1ea3m<\/strong><\/p>\n<p>Khi t\u00f4i \u0111\u00e3 xem c\u00e1c t\u1eeb m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm, t\u00f4i b\u1eaft \u0111\u1ea7u ph\u00e2n t\u00edch \u00fd \u0111\u1ecbnh c\u00f3 th\u1ec3 c\u00f3 sau truy v\u1ea5n c\u1ee7a h\u1ecd. \u0110\u1ed1i v\u1edbi m\u1ed7i trang ho\u1eb7c t\u00e0i s\u1ea3n t\u00f4i \u0111ang t\u1ea1o, t\u00f4i s\u1ebd t\u1ea1o m\u1ed9t danh s\u00e1ch ng\u1eafn g\u1ecdn c\u00e1c t\u1eeb kh\u00f3a, m\u1ee5c ti\u00eau v\u00e0 n\u1ed9i dung m\u00e0 kh\u00e1ch truy c\u1eadp c\u00f3 th\u1ec3 th\u1ea5y c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd.<\/p>\n<p>B\u00e0i t\u1eadp th\u1ea5u c\u1ea3m \u0111\u01a1n gi\u1ea3n n\u00e0y gi\u00fap t\u00f4i xem x\u00e9t b\u1ed1i c\u1ea3nh m\u1ecdi ng\u01b0\u1eddi \u0111ang truy c\u1eadp v\u00e0 v\u1ea1ch ra c\u00e1c m\u00f4-\u0111un s\u1ebd t\u1ea1o ra gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t m\u1eabu \u0111\u1ec3 gi\u00fap b\u1ea1n b\u1eaft \u0111\u1ea7u v\u1edbi b\u00e0i t\u1eadp th\u1ea5u c\u1ea3m c\u1ee7a ri\u00eang b\u1ea1n:<\/p>\n<div><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/07\/1564053396_810_Cach-mot-nha-thiet-ke-HubSpot-tiep-can-SEO.png\" alt=\"th\u1ea5u c\u1ea3m\" rel=\" noopener\" target=\"_blank\"\/><\/div>\n<p>\u0110\u1ed1i v\u1edbi th\u01b0 m\u1ee5c M\u1eabu doanh nghi\u1ec7p, t\u00f4i \u0111\u00e3 t\u1ea1o m\u1ed9t danh s\u00e1ch tr\u00f4ng gi\u1ed1ng nh\u01b0 th\u1ebf n\u00e0y:<\/p>\n<div><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/07\/1564053396_176_Cach-mot-nha-thiet-ke-HubSpot-tiep-can-SEO.png\" alt=\"v\u00ed d\u1ee5-\u0111\u1ed3ng c\u1ea3m-t\u1eadp th\u1ec3 d\u1ee5c\" rel=\" noopener\" target=\"_blank\"\/><\/div>\n<p>B\u1ed1i c\u1ea3nh \u0111\u1eb1ng sau truy v\u1ea5n t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn mong \u0111\u1ee3i c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi n\u1ed9i dung c\u1ee7a b\u1ea1n &#8211; v\u00ec v\u1eady trong khi th\u1ef1c hi\u1ec7n b\u00e0i t\u1eadp th\u1ea5u c\u1ea3m, \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n bi\u1ebft l\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 n\u1eafm b\u1eaft m\u1ecdi tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng ho\u1eb7c k\u1ecbch b\u1ea3n.<\/p>\n<p>T\u00f4i s\u1eed d\u1ee5ng b\u00e0i t\u1eadp th\u1ea5u c\u1ea3m n\u00e0y \u0111\u1ec3 h\u00ecnh th\u00e0nh m\u1ed9t gi\u1ea3 thuy\u1ebft v\u1ec1 m\u1ee5c ti\u00eau c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 sau \u0111\u00f3 x\u00e1c \u0111\u1ecbnh n\u1ed9i dung n\u00e0o c\u00f3 th\u1ec3 c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t tr\u00ean trang \u0111\u00f3. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7t \u0111i\u1ec3m chu\u1ea9n c\u1ee7a n\u1ed9i dung ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o, cho ph\u00e9p t\u00f4i m\u00f4-\u0111un khung d\u00e2y s\u1ebd hi\u1ec3n th\u1ecb n\u1ed9i dung thi\u1ebft y\u1ebfu.<\/p>\n<p>Ch\u00fang t\u00f4i c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng n\u00e0y v\u00e0 th\u00eam n\u1ed9i dung m\u00e0 nh\u00f3m ti\u1ebfp th\u1ecb ho\u1eb7c c\u00e1c b\u00ean li\u00ean quan c\u00f3 th\u1ec3 y\u00eau c\u1ea7u, mi\u1ec5n l\u00e0 \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng ng\u0103n kh\u00e1ch h\u00e0ng g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c nhi\u1ec1u gi\u00e1 tr\u1ecb nh\u1ea5t.<\/p>\n<p><strong>3. Nghi\u00ean c\u1ee9u v\u00e0 th\u1eed nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/strong><\/p>\n<p>Ki\u1ec3m tra ho\u1eb7c nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch kh\u00e1c \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c gi\u1ea3 \u0111\u1ecbnh b\u1ea1n \u0111\u01b0a v\u00e0o m\u1ed9t d\u1ef1 \u00e1n. Th\u1eadt \u0111\u00e1ng kinh ng\u1ea1c khi c\u00e1c gi\u1ea3 \u0111\u1ecbnh c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng ch\u00ednh x\u00e1c so v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n n\u1eafm gi\u1eef, do \u0111\u00f3, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec3u bi\u1ebft tr\u1ef1c ti\u1ebfp c\u1ee7a h\u1ecd b\u1ea5t c\u1ee9 khi n\u00e0o c\u00f3 th\u1ec3.<\/p>\n<p>Trong nh\u00f3m c\u1ee7a ch\u00fang t\u00f4i, ch\u00fang t\u00f4i \u0111\u00e3 k\u1ebft h\u1ee3p c\u1ea3 th\u1eed nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c ki\u1ec3m duy\u1ec7t v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c ki\u1ec3m duy\u1ec7t v\u00e0o kho v\u0169 kh\u00ed c\u1ee7a ch\u00fang t\u00f4i b\u1eb1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh nh\u01b0 H\u1ee3p l\u1ec7 v\u00e0 B\u1ecb \u0111\u01a1n, c\u1ea3 hai \u0111\u1ec1u cho ph\u00e9p b\u1ea1n tuy\u1ec3n d\u1ee5ng v\u00e0 s\u00e0ng l\u1ecdc ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 ki\u1ec3m tra thi\u1ebft k\u1ebf c\u1ee7a b\u1ea1n.<\/p>\n<p>Khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u00f9ng nhau, ba ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 b\u1ed1i c\u1ea3nh \u0111\u1eb1ng sau c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm c\u1ee7a m\u1ecdi ng\u01b0\u1eddi, c\u0169ng nh\u01b0 c\u00e1c m\u1ee5c ti\u00eau m\u00e0 h\u1ecd c\u00f3 th\u1ec3 mong \u0111\u1ee3i n\u1ed9i dung c\u1ee7a b\u1ea1n s\u1ebd gi\u00fap h\u1ecd \u0111\u00e1p \u1ee9ng.<\/p>\n<h3>4. \u00c1p d\u1ee5ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t.<\/h3>\n<p>L\u00e0m cho n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 truy c\u1eadp \u0111\u01b0\u1ee3c cho t\u1ea5t c\u1ea3 kh\u00e1ch truy c\u1eadp l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng nh\u01b0ng th\u01b0\u1eddng b\u1ecb b\u1ecf qua trong quy tr\u00ecnh thi\u1ebft k\u1ebf. C\u00f3 r\u1ea5t nhi\u1ec1u gi\u1ea3i th\u00edch ph\u1ed5 bi\u1ebfn v\u1ec1 l\u00fd do t\u1ea1i sao kh\u1ea3 n\u0103ng truy c\u1eadp kh\u00f4ng \u0111\u01b0\u1ee3c \u01b0u ti\u00ean &#8211; th\u1eadt kh\u00f4ng may, m\u1ed9t s\u1ed1 trong s\u1ed1 n\u00e0y c\u00f3 th\u1ec3 nghe quen thu\u1ed9c:<\/p>\n<p><em>&quot;Thi\u1ebft k\u1ebf c\u00f3 th\u1ec3 truy c\u1eadp kh\u00f4ng ph\u1ea3i l\u00e0 th\u00fa v\u1ecb tr\u1ef1c quan v\u00e0 tr\u00f4ng nh\u00e0m ch\u00e1n.&quot;<\/em><\/p>\n<p><em>&quot;Ph\u1ea3i m\u1ea5t th\u00eam th\u1eddi gian \u0111\u1ec3 l\u00e0m cho m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 c\u00f3 th\u1ec3 truy c\u1eadp \u0111\u01b0\u1ee3c cho t\u1ea5t c\u1ea3.&quot;<\/em><\/p>\n<p><em>&quot;N\u00f3 ch\u1ec9 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u1ed9t t\u1eadp h\u1ee3p nh\u1ecf c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i.&quot;<\/em><\/p>\n<p>S\u1ef1 th\u1eadt l\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00f4ng qu\u00e1 kh\u00f3 v\u00e0 kh\u00f4ng th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c l\u00fd do t\u1ea1i sao ch\u00fang ta kh\u00f4ng th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3. L\u00e0m cho n\u1ed9i dung c\u00f3 th\u1ec3 truy c\u1eadp t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn SEO v\u00ec n\u00f3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n v\u00e0 gi\u00fap c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u n\u1ed9i dung c\u1ee7a b\u1ea1n l\u00e0 g\u00ec.<\/p>\n<p>N\u1ebfu \u0111i\u1ec1u n\u00e0y nghe c\u00f3 v\u1ebb nan gi\u1ea3i, \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i \u0111i\u1ec1u \u0111\u01a1n gi\u1ea3n b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed5ng th\u1ec3 v\u00e0 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn SEO c\u1ee7a b\u1ea1n:<\/p>\n<p><strong>1. Th\u00eam v\u0103n b\u1ea3n thay th\u1ebf m\u00f4 t\u1ea3.<\/strong><\/p>\n<p>V\u0103n b\u1ea3n thay th\u1ebf gi\u00fap nh\u1eefng ng\u01b0\u1eddi khi\u1ebfm th\u1ecb hi\u1ec3u n\u1ed9i dung phi v\u0103n b\u1ea3n tr\u00ean trang web c\u1ee7a b\u1ea1n l\u00e0 g\u00ec. C\u00f4ng ngh\u1ec7 nh\u01b0 tr\u00ecnh \u0111\u1ecdc m\u00e0n h\u00ecnh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u00fap nh\u1eefng ng\u01b0\u1eddi khi\u1ebfm th\u1ecb t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c trang web v\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y \u0111\u1ecdc v\u0103n b\u1ea3n thay th\u1ebf m\u00e0 b\u1ea1n cung c\u1ea5p khi g\u1eb7p h\u00ecnh \u1ea3nh, video ho\u1eb7c n\u1ed9i dung phi v\u0103n b\u1ea3n kh\u00e1c.<\/p>\n<p>Ngo\u00e0i ra, trong tr\u01b0\u1eddng h\u1ee3p h\u00ecnh \u1ea3nh kh\u00f4ng th\u1ec3 t\u1ea3i (nh\u01b0 k\u1ebft n\u1ed1i internet ch\u1eadm ho\u1eb7c kh\u00f4ng \u1ed5n \u0111\u1ecbnh), v\u0103n b\u1ea3n thay th\u1ebf xu\u1ea5t hi\u1ec7n thay cho h\u00ecnh \u1ea3nh \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng v\u1eabn c\u00f3 th\u1ec3 hi\u1ec3u n\u1ed9i dung m\u00e0 h\u1ecd kh\u00f4ng th\u1ec3 xem.<\/p>\n<p>M\u1ecdi ng\u01b0\u1eddi kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi duy nh\u1ea5t s\u1eed d\u1ee5ng v\u0103n b\u1ea3n thay th\u1ebf &#8211; c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u0169ng v\u1eady. Tr\u00ecnh thu th\u1eadp th\u00f4ng tin s\u1eed d\u1ee5ng v\u0103n b\u1ea3n thay th\u1ebf cho hai \u0111i\u1ec1u:<\/p>\n<ul>\n<li><strong>Hi\u1ec3u nh\u1eefng g\u00ec m\u1ed9t h\u00ecnh \u1ea3nh l\u00e0 v\u1ec1.<\/strong> N\u1eafm b\u1eaft ch\u1ee7 \u0111\u1ec1 v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a h\u00ecnh \u1ea3nh c\u1ee7a b\u1ea1n trong m\u00f4 t\u1ea3 v\u0103n b\u1ea3n thay th\u1ebf gi\u00fap c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm x\u1ebfp h\u1ea1ng h\u00ecnh \u1ea3nh c\u1ee7a b\u1ea1n trong c\u00e1c t\u00ecm ki\u1ebfm h\u00ecnh \u1ea3nh v\u00e0 h\u01b0\u1edbng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp b\u1ed5 sung v\u00e0o trang web c\u1ee7a b\u1ea1n.<\/li>\n<li><strong>Hi\u1ec3u nh\u1eefng g\u00ec trang web c\u1ee7a b\u1ea1n l\u00e0 v\u1ec1.<\/strong> \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 trang web c\u1ee7a b\u1ea1n n\u00f3i v\u1ec1 c\u00e1i g\u00ec v\u00e0 gi\u00e1 tr\u1ecb m\u00e0 n\u00f3 mang l\u1ea1i cho ng\u01b0\u1eddi d\u00f9ng, \u0111i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eefng g\u00ec SERPs m\u00e0 trang c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y.<\/li>\n<\/ul>\n<p>Nh\u00e0 thi\u1ebft k\u1ebf, nh\u00e0 ph\u00e1t tri\u1ec3n v\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c c\u00f9ng nhau \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng v\u0103n b\u1ea3n thay th\u1ebf m\u00f4 t\u1ea3 \u0111\u01b0\u1ee3c tri\u1ec3n khai tr\u00ean t\u1ea5t c\u1ea3 n\u1ed9i dung. C\u1ed9ng t\u00e1c v\u00e0 gi\u1eef cho nhau c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1edbi th\u1ef1c ti\u1ec5n n\u00e0y c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n v\u00e0 gi\u00fap ch\u00fang t\u00f4i t\u1ea1o ra tr\u1ea3i nghi\u1ec7m to\u00e0n di\u1ec7n cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi.<\/p>\n<p><strong>2. T\u1ea1o m\u1ed9t h\u1ec7 th\u1ed1ng ph\u00e2n c\u1ea5p n\u1ed9i dung r\u00f5 r\u00e0ng.<\/strong><\/p>\n<p>S\u1eed d\u1ee5ng c\u00e1c ti\u00eau \u0111\u1ec1 \u0111\u1ec3 thi\u1ebft l\u1eadp m\u1ed9t h\u1ec7 th\u1ed1ng ph\u00e2n c\u1ea5p tr\u1ef1c quan nh\u1ea5t qu\u00e1n l\u00e0m cho n\u1ed9i dung d\u1ec5 ti\u00eau h\u00f3a h\u01a1n cho c\u1ea3 ng\u01b0\u1eddi v\u00e0 tr\u00ecnh thu th\u1eadp th\u00f4ng tin. M\u1ecdi ng\u01b0\u1eddi r\u1ea5t kh\u00f3 \u0111\u1ecdc c\u00e1c \u0111o\u1ea1n v\u0103n b\u1ea3n d\u00e0i, do \u0111\u00f3, c\u00e1c ti\u00eau \u0111\u1ec1 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng c\u00e1ch qu\u00e9t nhanh v\u00e0 t\u00ecm \u0111\u01b0\u1eddng \u0111i qua c\u00e1c \u0111o\u1ea1n n\u1ed9i dung d\u00e0i.<\/p>\n<p>C\u00e1c ti\u00eau \u0111\u1ec1 n\u00ean \u0111\u01b0\u1ee3c ph\u00e2n bi\u1ec7t tr\u1ef1c quan, r\u00f5 r\u00e0ng v\u00e0 m\u00f4 t\u1ea3 v\u00e0 n\u00f3i v\u1edbi \u0111\u1ed9c gi\u1ea3 (v\u00e0 tr\u00ecnh thu th\u1eadp th\u00f4ng tin) ch\u00ednh x\u00e1c nh\u1eefng g\u00ec n\u1eb1m \u1edf ph\u00eda tr\u01b0\u1edbc.<\/p>\n<p><strong>3. Vi\u1ebft v\u0103n b\u1ea3n neo m\u00f4 t\u1ea3.<\/strong><\/p>\n<p>Vi\u1ec7c xem c\u00e1c n\u00fat v\u00e0 CTA c\u00f3 n\u1ed9i dung &quot;\u0110\u1ecdc th\u00eam&quot; ho\u1eb7c &quot;T\u00ecm hi\u1ec3u th\u00eam&quot; l\u00e0 t\u01b0\u01a1ng \u0111\u1ed1i ph\u1ed5 bi\u1ebfn. Th\u1eadt kh\u00f4ng may, \u0111i\u1ec1u n\u00e0y kh\u00f4ng h\u1eefu \u00edch cho kh\u00e1ch truy c\u1eadp ho\u1eb7c bot trong vi\u1ec7c hi\u1ec3u nh\u1eefng g\u00ec h\u1ecd s\u1ebd th\u1ea5y ti\u1ebfp theo.<\/p>\n<p>Khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, CTA v\u00e0 b\u1ea3n sao si\u00eau li\u00ean k\u1ebft s\u1ebd gi\u00fap \u0111\u1eb7t k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch truy c\u1eadp v\u1ec1 n\u1ed9i dung c\u1ee7a m\u1ed9t trang \u0111\u01b0\u1ee3c li\u00ean k\u1ebft, cho ph\u00e9p h\u1ecd \u0111\u00e1nh gi\u00e1 li\u1ec7u h\u1ecd c\u00f3 th\u1ec3 truy c\u1eadp trang \u0111\u00f3 hay kh\u00f4ng.<\/p>\n<p>V\u0103n b\u1ea3n neo c\u0169ng \u0111\u01b0\u1ee3c \u0111\u1ecdc b\u1edfi tr\u00ecnh \u0111\u1ecdc m\u00e0n h\u00ecnh cho kh\u00e1ch truy c\u1eadp b\u1ecb khi\u1ebfm th\u1ecb v\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c li\u00ean k\u1ebft kh\u00f4ng m\u00f4 t\u1ea3 c\u00f3 th\u1ec3 g\u00e2y nh\u1ea7m l\u1eabn cho ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng c\u00f3 b\u1ed1i c\u1ea3nh tr\u1ef1c quan v\u1ec1 n\u01a1i CTA c\u1ee7a b\u1ea1n s\u1ed1ng.<\/p>\n<p>Thi\u1ebft k\u1ebf v\u1edbi SEO trong t\u00e2m tr\u00ed s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o ra tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng m\u1ea1nh m\u1ebd h\u01a1n, t\u1ed1t h\u01a1n. Cu\u1ed1i c\u00f9ng, \u0111i\u1ec1u t\u1ed1t nh\u1ea5t b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m trong m\u1ecdi t\u00ecnh hu\u1ed1ng l\u00e0 <strong>\u0110\u1eb7t kh\u00e1ch h\u00e0ng l\u00ean h\u00e0ng \u0111\u1ea7u. <\/strong><\/p>\n<p>B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p h\u1ee3p t\u00e1c, c\u00f3 ch\u1ee7 \u00fd \u0111\u1ec3 thi\u1ebft k\u1ebf v\u00e0 SEO, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c cho c\u00e1c doanh nghi\u1ec7p c\u1ee7a m\u00ecnh &#8211; v\u00e0 t\u1ea1o ra nhi\u1ec1u tr\u1ea3i nghi\u1ec7m to\u00e0n di\u1ec7n h\u01a1n cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-83eb8bae-6ad3-4aa0-8a05-6b0e6ad69427\"><span class=\"hs-cta-node hs-cta-83eb8bae-6ad3-4aa0-8a05-6b0e6ad69427\" id=\"hs-cta-83eb8bae-6ad3-4aa0-8a05-6b0e6ad69427\"><!--(if lte IE 8)>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<!(endif)--><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-83eb8bae-6ad3-4aa0-8a05-6b0e6ad69427\" style=\"border-width:0px;\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/07\/1564053396_49_Cach-mot-nha-thiet-ke-HubSpot-tiep-can-SEO.png\" alt=\"K\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng m\u1edbi\"\/><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<\/p><\/div>\n<\/pre>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/blog.hubspot.com\/marketing\/designing-for-humans-and-bots-too\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Trong nh\u1eefng ng\u00e0y \u0111\u1ea7u c\u1ee7a web, thi\u1ebft k\u1ebf v\u00e0 SEO kh\u00f4ng th\u1ef1c s\u1ef1 l\u00e0 b\u1ea1n b\u00e8 &#8211; c\u00e1c trang web c\u00f3 SEO t\u1ed1t th\u01b0\u1eddng c\u00f3 thi\u1ebft k\u1ebf y\u1ebfu, trong khi c\u00e1c trang web c\u00f3 thi\u1ebft k\u1ebf \u1ea5n t\u01b0\u1ee3ng th\u01b0\u1eddng kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi SEO. Trong th\u1eddi \u0111\u1ea1i \u0111\u00f3, c\u00f3 m\u1ed9t s\u1ed1 th\u1ee9 \u0111i\u00ean r\u1ed3 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-tiep-thi-so"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00e1ch m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf HubSpot ti\u1ebfp c\u1eadn SEO - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/vi\/cach-mot-nha-thiet-ke-hubspot-tiep-can-seo\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e1ch m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf HubSpot ti\u1ebfp c\u1eadn SEO - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Trong nh\u1eefng ng\u00e0y \u0111\u1ea7u c\u1ee7a web, thi\u1ebft k\u1ebf v\u00e0 SEO kh\u00f4ng th\u1ef1c s\u1ef1 l\u00e0 b\u1ea1n b\u00e8 &#8211; c\u00e1c trang web c\u00f3 SEO t\u1ed1t th\u01b0\u1eddng c\u00f3 thi\u1ebft k\u1ebf y\u1ebfu, trong khi c\u00e1c trang web c\u00f3 thi\u1ebft k\u1ebf \u1ea5n t\u01b0\u1ee3ng th\u01b0\u1eddng kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi SEO. Trong th\u1eddi \u0111\u1ea1i \u0111\u00f3, c\u00f3 m\u1ed9t s\u1ed1 th\u1ee9 \u0111i\u00ean r\u1ed3 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/super-news.info\/vi\/cach-mot-nha-thiet-ke-hubspot-tiep-can-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Super News\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-25T11:16:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-25T11:16:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/07\/C\u00e1ch-m\u1ed9t-nh\u00e0-thi\u1ebft-k\u1ebf-HubSpot-ti\u1ebfp-c\u1eadn-SEO.png\" \/>\n\t<meta property=\"og:image:width\" content=\"376\" \/>\n\t<meta property=\"og:image:height\" content=\"60\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"super-news\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"super-news\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"34 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/super-news.info\\\/vi\\\/cach-mot-nha-thiet-ke-hubspot-tiep-can-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/vi\\\/cach-mot-nha-thiet-ke-hubspot-tiep-can-seo\\\/\"},\"author\":{\"name\":\"super-news\",\"@id\":\"https:\\\/\\\/super-news.info\\\/vi\\\/#\\\/schema\\\/person\\\/2d4068cb2f39cd10008c2fce578a7356\"},\"headline\":\"C\u00e1ch m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf HubSpot ti\u1ebfp c\u1eadn SEO\",\"datePublished\":\"2019-07-25T11:16:36+00:00\",\"dateModified\":\"2019-07-25T11:16:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/vi\\\/cach-mot-nha-thiet-ke-hubspot-tiep-can-seo\\\/\"},\"wordCount\":6752,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/vi\\\/cach-mot-nha-thiet-ke-hubspot-tiep-can-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/super-news.info\\\/vi\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2019\\\/07\\\/C\u00e1ch-m\u1ed9t-nh\u00e0-thi\u1ebft-k\u1ebf-HubSpot-ti\u1ebfp-c\u1eadn-SEO.png\",\"articleSection\":[\"TIN T\u1ee8C TI\u1ebeP TH\u1eca S\u1ed0\"],\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/super-news.info\\\/vi\\\/cach-mot-nha-thiet-ke-hubspot-tiep-can-seo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/super-news.info\\\/vi\\\/cach-mot-nha-thiet-ke-hubspot-tiep-can-seo\\\/\",\"url\":\"https:\\\/\\\/super-news.info\\\/vi\\\/cach-mot-nha-thiet-ke-hubspot-tiep-can-seo\\\/\",\"name\":\"C\u00e1ch m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf HubSpot ti\u1ebfp c\u1eadn SEO - 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