{"id":5597,"date":"2019-07-24T16:12:14","date_gmt":"2019-07-24T13:12:14","guid":{"rendered":"https:\/\/super-news.info\/vi\/10-loi-khuyen-tu-cac-chuyen-gia-tai-trello-wework-va-hon-the-nua\/"},"modified":"2019-09-02T12:38:34","modified_gmt":"2019-09-02T09:38:34","slug":"10-loi-khuyen-tu-cac-chuyen-gia-tai-trello-wework-va-hon-the-nua","status":"publish","type":"post","link":"https:\/\/super-news.info\/vi\/10-loi-khuyen-tu-cac-chuyen-gia-tai-trello-wework-va-hon-the-nua\/","title":{"rendered":"10 l\u1eddi khuy\u00ean t\u1eeb c\u00e1c chuy\u00ean gia t\u1ea1i Trello, WeWork v\u00e0 h\u01a1n th\u1ebf n\u1eefa"},"content":{"rendered":"<p>[ad_1]<\/p>\n<div><span id=\"hs_cos_wrapper_blog_audio_reader\" class=\"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_custom_widget\" data-hs-cos-general-type=\"widget\" data-hs-cos-type=\"custom_widget\"><br \/>\n<!-- audio disabled --><br \/>\n<\/span><\/p>\n<p>Facebook b\u1eaft \u0111\u1ea7u nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 c\u00e1c b\u1ea1n c\u00f9ng l\u1edbp \u0111\u1ea1i h\u1ecdc giao ti\u1ebfp, v\u00e0 n\u00f3 \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t trung t\u00e2m \u0111\u1ec3 t\u1ea1o, chia s\u1ebb v\u00e0 qu\u1ea3ng c\u00e1o n\u1ed9i dung.<\/p>\n<p><!--more--><\/p>\n<p>H\u01a1n m\u1ed9t t\u1ef7 ng\u01b0\u1eddi d\u00f9ng t\u00edch c\u1ef1c tham gia v\u00e0o Facebook m\u1ed7i ng\u00e0y, \u0111i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n m\u1ed9t c\u01a1 h\u1ed9i to l\u1edbn cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o t\u1eadn d\u1ee5ng n\u1ed9i dung c\u1ee7a h\u1ecd tr\u01b0\u1edbc c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<p>S\u1ef1 \u0111a d\u1ea1ng c\u1ee7a c\u00e1c t\u00f9y ch\u1ecdn nh\u1eafm m\u1ee5c ti\u00eau c\u00f3 s\u1eb5n cho ph\u00e9p c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb l\u1edbn nh\u1ea5t t\u1eeb \u200b\u200bm\u1ed7i \u0111\u00f4 la qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c chi cho m\u1ea1ng l\u01b0\u1edbi r\u1ed9ng l\u1edbn n\u00e0y, l\u00e0m cho n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t n\u01a1i l\u00fd t\u01b0\u1edfng \u0111\u1ec3 th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i, t\u1ea3i xu\u1ed1ng v\u00e0 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Tr\u00ean th\u1ef1c t\u1ebf, Social Media Examiner ph\u00e1t hi\u1ec7n ra r\u1eb1ng 55% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i s\u1eed d\u1ee5ng Facebook l\u00e0m n\u1ec1n t\u1ea3ng ch\u00ednh c\u1ee7a h\u1ecd v\u00e0 eMarketer \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c r\u1eb1ng g\u1ea7n 68% t\u1ea5t c\u1ea3 chi ti\u00eau qu\u1ea3ng c\u00e1o tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 tr\u00ean Qu\u1ea3ng c\u00e1o Facebook.<!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-be97d1dc-a58b-4a3e-bbc3-3d9fe4d42567\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-be97d1dc-a58b-4a3e-bbc3-3d9fe4d42567\" class=\"hs-cta-node hs-cta-be97d1dc-a58b-4a3e-bbc3-3d9fe4d42567\"><!--(if lte IE 8)>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<!(endif)--><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p>Ch\u00fang t\u00f4i \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh tham kh\u1ea3o \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i th\u00e0nh c\u00f4ng \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o tr\u00ean Facebook c\u1ee7a h\u1ecd. Cho d\u00f9 b\u1ea1n \u0111\u00e3 qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y trong nhi\u1ec1u n\u0103m hay ch\u1ec9 m\u1edbi b\u1eaft \u0111\u1ea7u v\u1edbi ti\u1ebfp th\u1ecb tr\u00ean Facebook, h\u00e3y xem c\u00e1c b\u00e0i h\u1ecdc t\u1eeb \u01b0u \u0111i\u1ec3m \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a ROI qu\u1ea3ng c\u00e1o tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n.<\/p>\n<div class=\"hsg-featured-snippet\">\n<div class=\"hsg-featured-snippet__wrapper\">\n<h2>M\u1eb9o qu\u1ea3ng c\u00e1o tr\u00ean Facebook<\/h2>\n<div class=\"hsg-featured-snippet__wrapper--content\" data-type=\"ordered\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li>Theo d\u00f5i c\u00e1c s\u1ed1 li\u1ec7u \u0111\u1ecbnh t\u00ednh.<\/li>\n<li>T\u1eadn d\u1ee5ng t\u00ednh n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o ch\u00ednh x\u00e1c c\u1ee7a Facebook.<\/li>\n<li>Ki\u1ec3m tra c\u00e1c t\u00e0i s\u1ea3n s\u00e1ng t\u1ea1o kh\u00e1c nhau \u0111\u1ec3 c\u00f3 k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/li>\n<li>H\u00e3y ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng g\u00ec kh\u00e1ch truy c\u1eadp l\u00e0m sau khi h\u1ecd nh\u1ea5p v\u00e0o.<\/li>\n<li>\u0110\u1eebng \u00e9p c\u00e1c xu h\u01b0\u1edbng m\u1edbi v\u00e0o chi\u1ebfn l\u01b0\u1ee3c Qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/li>\n<li>T\u00ecm c\u1ea3m h\u1ee9ng t\u1eeb cu\u1ed9c thi c\u1ee7a b\u1ea1n.<\/li>\n<li>Xu\u1ea5t b\u1ea3n video ng\u1eafn v\u00e0 ng\u1ecdt ng\u00e0o.<\/li>\n<li>\u0110\u1eebng c\u1ed1 \u0111\u1ecbnh v\u00e0o s\u1ed1 li\u1ec7u ph\u00f9 phi\u1ebfm m\u1ed9t m\u00ecnh.<\/li>\n<li>T\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m di \u0111\u1ed9ng.<\/li>\n<li>Th\u1eed nghi\u1ec7m v\u1edbi video.<\/li>\n<li>\u0110a d\u1ea1ng h\u00f3a \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/li>\n<li>Ch\u00fa \u00fd \u0111\u1ebfn th\u1eddi gian t\u1ea3i.<\/li>\n<li>Chuy\u1ec3n \u0111\u1ed5i n\u1ed9i dung hi\u1ec7u su\u1ea5t cao th\u00e0nh qu\u1ea3ng c\u00e1o.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<h2>1. Theo d\u00f5i c\u00e1c s\u1ed1 li\u1ec7u \u0111\u1ecbnh t\u00ednh.<\/h2>\n<h3 style=\"text-align: left;\">Matt Diederichs, Tr\u01b0\u1edfng nh\u00f3m ti\u1ebfp th\u1ecb x\u00e3 h\u1ed9i t\u1ea1i Hootsuite:<\/h3>\n<blockquote>\n<p style=\"text-align: left;\">&#8220;Ch\u00fang t\u00f4i t\u1eadp trung v\u00e0o hai s\u1ed1 li\u1ec7u (trong chi\u1ebfn d\u1ecbch Qu\u1ea3ng c\u00e1o tr\u00ean Facebook c\u1ee7a ch\u00fang t\u00f4i) &#8211; l\u01b0\u1ee3t xem video v\u00e0 cung c\u1ea5p c\u00e1c kho\u1ea3n gi\u1ea3m. Ch\u00fang gi\u00fap ch\u00fang t\u00f4i hi\u1ec3u li\u1ec7u c\u00f3 \u0111\u00e1ng \u0111\u1ec3 ch\u00fang t\u00f4i \u0111\u1ea7u t\u01b0 \u0111\u1ec3 tr\u1ea3 cho vi\u1ec7c mua l\u1ea1i kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp hay kh\u00f4ng.&#8221;<\/p>\n<\/blockquote>\n<p style=\"text-align: left;\">&#8220;L\u01b0\u1ee3t xem video ch\u1ee7 y\u1ebfu l\u00e0 chi ti\u00eau hi\u1ec7u qu\u1ea3, nh\u00ecn v\u00e0o t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t xem video ch\u00fang t\u00f4i c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c cho kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ee7a m\u00ecnh, \u1edf m\u1ee9c CPV th\u1ea5p nh\u1ea5t c\u00f3 th\u1ec3 (chi ph\u00ed cho m\u1ed7i l\u01b0\u1ee3t xem). Trong khu v\u1ef1c \u0111\u1ed5i phi\u1ebfu mua h\u00e0ng, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n m\u1ed9t ch\u00fat v\u00e0 c\u0169ng t\u00ednh to\u00e1n CPA c\u1ee7a ch\u00fang t\u00f4i (chi ph\u00ed cho m\u1ed7i l\u1ea7n mua l\u1ea1i) cho m\u1ed7i ng\u01b0\u1eddi mua l\u1ea1i \u01b0u \u0111\u00e3i.<\/p>\n<p style=\"text-align: left;\">Th\u00f4ng qua t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y, ch\u00fang t\u00f4i (c\u0169ng) tr\u00f4ng r\u1ea5t ch\u0103m ch\u1ec9 <strong>ph\u1ea3n h\u1ed3i \u0111\u1ecbnh t\u00ednh<\/strong>. Ph\u1ea3n \u1ee9ng c\u1ee7a Facebook cho ph\u00e9p ch\u00fang t\u00f4i xem kh\u00f4ng ch\u1ec9 c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi &#8216;th\u00edch&#8217; n\u1ed9i dung c\u1ee7a ch\u00fang t\u00f4i, m\u00e0 c\u1ea3 khi m\u1ecdi ng\u01b0\u1eddi &#8216;y\u00eau&#8217; ho\u1eb7c uh &#8230; (don l\u1ed3ng) y\u00eau th\u00edch n\u1ed9i dung c\u1ee7a ch\u00fang t\u00f4i. Ch\u00fang t\u00f4i c\u0169ng mong mu\u1ed1n n\u1ed9i dung c\u1ee7a ch\u00fang t\u00f4i c\u00f3 th\u1ec3 chia s\u1ebb \u0111\u01b0\u1ee3c, v\u00ec v\u1eady ch\u00fang t\u00f4i t\u00ecm ki\u1ebfm chia s\u1ebb b\u00e0i \u0111\u0103ng v\u00e0 nh\u1eadn x\u00e9t v\u1ec1 Qu\u1ea3ng c\u00e1o. \u0110\u1ed1i v\u1edbi ch\u00fang t\u00f4i, \u0111\u00f3 l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 h\u00e0ng \u0111\u1ea7u v\u1ec1 c\u1ed9ng h\u01b0\u1edfng n\u1ed9i dung.<\/p>\n<h2 style=\"text-align: left;\">2. T\u1eadn d\u1ee5ng t\u00ednh n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o ch\u00ednh x\u00e1c c\u1ee7a Facebook.<\/h2>\n<h3 style=\"text-align: left;\">Shari Medini, \u0110\u1ed3ng ch\u1ee7 tr\u00ec ch\u01b0\u01a1ng tr\u00ecnh Podcast v\u1ec1 b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb:<\/h3>\n<blockquote><p>&#8220;B\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau <i>b\u1ea5t k\u1ef3 kh\u00e1n gi\u1ea3 <\/i>(s\u1eed d\u1ee5ng Qu\u1ea3ng c\u00e1o Facebook). H\u1ea7u nh\u01b0 t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u1edf tr\u00ean Facebook v\u00e0 t\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u chia s\u1ebb l\u01b0\u1ee3ng th\u00f4ng tin \u0111\u00e1ng kinh ng\u1ea1c v\u1ec1 b\u1ea3n th\u00e2n. Facebook bi\u00ean d\u1ecbch v\u00e0 s\u1eafp x\u1ebfp t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u \u0111\u00f3 cho n\u1ec1n t\u1ea3ng Qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd \u0111\u1ec3 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng ho\u1eb7c thu h\u1eb9p t\u00f9y th\u00edch. &#8220;<\/p><\/blockquote>\n<p style=\"text-align: left;\">&#8220;B\u1ea1n mu\u1ed1n nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn c\u00e1c b\u00e0 m\u1eb9 c\u00f3 con nh\u1ecf trong b\u00e1n k\u00ednh 15 d\u1eb7m t\u1eeb c\u1eeda h\u00e0ng k\u00fd g\u1eedi qu\u1ea7n \u00e1o (tr\u1ebb em)? Facebook cho ph\u00e9p b\u1ea1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3. B\u1ea1n mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng ch\u00e0ng trai tr\u1ebb trong ngh\u1ec1 b\u00e1n h\u00e0ng trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 30 \u0111\u1ebfn 35 \u0111\u1ec3 nh\u1ea5p qua v\u00e0o trang web c\u1ee7a b\u1ea1n? Facebook cho ph\u00e9p b\u1ea1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3.<\/p>\n<h3 style=\"text-align: left;\">Andy Odom, Gi\u00e1m \u0111\u1ed1c Ti\u1ebfp th\u1ecb K\u1ef9 thu\u1eadt s\u1ed1 t\u1ea1i Santander Consumer USA<\/h3>\n<blockquote>\n<p style=\"text-align: center;\">&#8220;S\u1eed d\u1ee5ng t\u00ednh n\u0103ng Th\u00f4ng tin chi ti\u1ebft \u0111\u1ed1i t\u01b0\u1ee3ng trong T\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u1ec3 nghi\u00ean c\u1ee9u t\u1ea5t c\u1ea3 Facebook, ng\u01b0\u1eddi h\u00e2m m\u1ed9 Trang c\u1ee7a b\u1ea1n ho\u1eb7c m\u1ecdi ng\u01b0\u1eddi trong b\u1ea5t k\u1ef3 \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh n\u00e0o \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u1ecd l\u00e0 ai v\u00e0 c\u00e1ch nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn h\u1ecd.<\/p>\n<\/blockquote>\n<p style=\"text-align: left;\">&#8220;B\u1ea1n c\u00f3 th\u1ec3 t\u1ea3i l\u00ean (danh s\u00e1ch email) d\u01b0\u1edbi d\u1ea1ng \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh v\u00e0 ch\u1ec9 ph\u00e2n ph\u00e1t qu\u1ea3ng c\u00e1o \u0111\u1eb7c bi\u1ec7t cho h\u1ecd.&#8221;<\/p>\n<h3 style=\"text-align: left;\">Haidi Zhu, Tr\u01b0\u1edfng ph\u00f2ng ti\u1ebfp th\u1ecb hi\u1ec7u su\u1ea5t t\u1ea1i WeWork:<\/h3>\n<blockquote><p>(V\u1edbi Qu\u1ea3ng c\u00e1o tr\u00ean Facebook,) ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u b\u1eb1ng <strong>ph\u00e2n t\u00edch nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean hi\u1ec7n t\u1ea1i c\u1ee7a ch\u00fang t\u00f4i<\/strong> \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n h\u1ecd l\u00e0 ai d\u1ef1a tr\u00ean v\u1ecb tr\u00ed, s\u1edf th\u00edch, ng\u00e0nh c\u00f4ng nghi\u1ec7p, v.v. Ch\u00fang t\u00f4i s\u1eed d\u1ee5ng d\u1eef li\u1ec7u n\u00e0y \u0111\u1ec3 ph\u00e1t tri\u1ec3n \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c th\u00e0nh vi\u00ean ti\u1ec1m n\u0103ng v\u00e0 ti\u1ebfp t\u1ee5c ph\u00e2n kh\u00fac xu\u1ed1ng \u0111\u1ec3 ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o c\u00f3 c\u00e1c d\u1ecbch v\u1ee5, \u0111\u1ecba \u0111i\u1ec3m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a WeWork m\u00e0 ch\u00fang t\u00f4i tin r\u1eb1ng s\u1ebd c\u00f3 l\u1ee3i nh\u1ea5t cho h\u1ecd.<\/p><\/blockquote>\n<h2 style=\"text-align: left;\">3. Th\u1eed nghi\u1ec7m c\u00e1c t\u00e0i s\u1ea3n s\u00e1ng t\u1ea1o kh\u00e1c nhau \u0111\u1ec3 c\u00f3 k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.&gt;<\/h2>\n<h3 style=\"text-align: left;\">Frank Emanuele, \u0110\u1ed3ng ch\u1ee7 tr\u00ec c\u1ee7a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb Podcast:<\/h3>\n<blockquote>\n<p style=\"text-align: center;\">&#8220;Lu\u00f4n lu\u00f4n A \/ B ki\u1ec3m tra s\u00e1ng t\u1ea1o (t\u00e0i s\u1ea3n) c\u1ee7a b\u1ea1n.&#8221;&gt;<\/p>\n<\/blockquote>\n<p style=\"text-align: left;\">&#8220;Th\u1eadt d\u1ec5 d\u00e0ng \u0111\u1ec3 ngh\u0129 r\u1eb1ng b\u1ea1n bi\u1ebft \u0111i\u1ec1u g\u00ec s\u1ebd thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3, nh\u01b0ng b\u1ea1n s\u1ebd ng\u1ea1c nhi\u00ean khi b\u1ea1n th\u1ef1c s\u1ef1 ki\u1ec3m tra n\u00f3. T\u00f4i lu\u00f4n lu\u00f4n <strong>so s\u00e1nh \u00edt nh\u1ea5t hai l\u1ef1a ch\u1ecdn<\/strong> v\u00e0 theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn. Sau \u0111\u00f3, t\u00f4i d\u00e0nh ph\u1ea7n chi ti\u00eau c\u1ee7a m\u00ecnh cho ng\u01b0\u1eddi bi\u1ec3u di\u1ec5n h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n nh\u1ea5t. T\u00f4i th\u01b0\u1eddng th\u1ea5y r\u1eb1ng qu\u1ea3ng c\u00e1o t\u00f4i th\u00edch nh\u1ea5t th\u1ef1c s\u1ef1 kh\u00f4ng ph\u1ea3i l\u00e0 hi\u1ec7u su\u1ea5t h\u00e0ng \u0111\u1ea7u c\u1ee7a t\u00f4i. &#8220;<\/p>\n<h2 style=\"text-align: left;\">4. H\u00e3y ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng g\u00ec kh\u00e1ch truy c\u1eadp l\u00e0m sau khi h\u1ecd nh\u1ea5p.<\/h2>\n<h3 style=\"text-align: left;\">Alicia Palmieri, Chuy\u00ean gia n\u1ed9i dung v\u00e0 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i cao c\u1ea5p t\u1ea1i 2U:<\/h3>\n<p style=\"text-align: left;\">&#8220;2U s\u1eed d\u1ee5ng l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng &#8216;T\u00ecm hi\u1ec3u th\u00eam&#8217; v\u00ec n\u00f3 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t v\u1edbi lo\u1ea1i n\u1ed9i dung l\u00e3nh \u0111\u1ea1o t\u01b0 duy (gi\u00e1o d\u1ee5c) m\u00e0 ch\u00fang t\u00f4i chia s\u1ebb.<\/p>\n<p style=\"text-align: left;\">M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a ch\u00fang t\u00f4i khi qu\u1ea3ng c\u00e1o tr\u00ean Facebook l\u00e0 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi xem n\u1ed9i dung d\u00e0i, gi\u00e0u d\u1eef li\u1ec7u. &#8220;<\/p>\n<blockquote>\n<p style=\"text-align: center;\">&#8220;V\u00ec ch\u00fang t\u00f4i l\u01b0u tr\u1eef h\u1ea7u h\u1ebft \u0111i\u1ec1u n\u00e0y tr\u00ean trang web c\u1ee7a ch\u00fang t\u00f4i, ch\u00fang t\u00f4i l\u00e0m vi\u1ec7c v\u1edbi nh\u00f3m ph\u00e2n t\u00edch trang web c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 <strong style=\"color: inherit;\">theo d\u00f5i h\u00e0nh vi c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111\u1ebfn t\u1eeb Qu\u1ea3ng c\u00e1o c\u1ee7a ch\u00fang t\u00f4i<\/strong>. \u0110i\u1ec1u n\u00e0y gi\u00fap ch\u00fang t\u00f4i \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u00fang t\u00f4i \u0111\u00e3 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u00fang ng\u01b0\u1eddi v\u00e0 cung c\u1ea5p n\u1ed9i dung h\u1ea5p d\u1eabn m\u00e0 h\u1ecd s\u1ebd th\u00edch.<\/p>\n<\/blockquote>\n<h2 style=\"text-align: left;\">5. Don l\u1ed3ng bu\u1ed9c c\u00e1c xu h\u01b0\u1edbng m\u1edbi v\u00e0o chi\u1ebfn l\u01b0\u1ee3c Qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/h2>\n<h3 style=\"text-align: left;\">Rachael Samuels, Chuy\u00ean gia truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i t\u1ea1i Sprout Social:<\/h3>\n<blockquote><p>&#8220;B\u1ed1i c\u1ea3nh x\u00e3 h\u1ed9i kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n v\u00e0 nh\u00f3m x\u00e3 h\u1ed9i c\u1ee7a ch\u00fang t\u00f4i kh\u00f4ng ng\u1eebng th\u00edch nghi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a c\u1ed9ng \u0111\u1ed3ng v\u00e0 lu\u00f4n x\u00e1c th\u1ef1c trong s\u1ef1 hi\u1ec7n di\u1ec7n x\u00e3 h\u1ed9i c\u1ee7a ch\u00fang t\u00f4i. Th\u1eadt tuy\u1ec7t khi nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng, nh\u01b0ng <strong>b\u1ea1n kh\u00f4ng n\u00ean \u00e9p bu\u1ed9c<\/strong> ho\u1eb7c m\u1ea1ng m\u1edbi n\u1ebfu n\u00f3 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. &#8220;<\/p><\/blockquote>\n<p style=\"text-align: left;\">&#8220;B\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u1ec1 ngh\u1ecb gi\u00e1 tr\u1ecb th\u1ef1c c\u1ee7a xu h\u01b0\u1edbng tr\u01b0\u1edbc khi lao \u0111\u1ea7u v\u00e0o. N\u1ebfu c\u00f3 g\u00ec \u0111\u00f3 kh\u00f4ng g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n, kh\u00f4ng c\u00f3 l\u00fd do g\u00ec \u0111\u1ec3 ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i s\u1ef1 c\u01b0\u1eddng \u0111i\u1ec7u ch\u1ec9 \u0111\u1ec3 \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y &#8211; kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 xem \u0111\u00f3 l\u00e0 m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t l\u1edbn . &#8220;<\/p>\n<h3 style=\"text-align: left;\">Aaron Moreno, Chuy\u00ean gia qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 t\u1ea1i Sprout Social:<\/h3>\n<p>&#8220;\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i c\u00f3 m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng cho qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n, KPI r\u00f5 r\u00e0ng v\u00e0 chi ph\u00ed m\u1ed7i l\u1ea7n chuy\u1ec3n \u0111\u1ed5i mong mu\u1ed1n.&#8221;<\/p>\n<blockquote><p>&#8220;X\u00e1c \u0111\u1ecbnh c\u00e1c s\u1ed1 li\u1ec7u n\u00e0y, thi\u1ebft l\u1eadp theo d\u00f5i ph\u00f9 h\u1ee3p v\u00e0 <strong>gi\u1eef nh\u1ecbp \u0111\u1eadp cho hi\u1ec7u su\u1ea5t<\/strong> l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ROI t\u1eeb qu\u1ea3ng c\u00e1o x\u00e3 h\u1ed9i. &#8220;<\/p><\/blockquote>\n<h3>Chelsea Hunersen, Gi\u00e1m \u0111\u1ed1c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i t\u1ea1i HubSpot:<\/h3>\n<p>&#8220;C\u00e1c nguy\u00ean t\u1eafc t\u1ea1o ra m\u1ed9t b\u00e0i \u0111\u0103ng t\u1ed1t v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd l\u00e0 nh\u01b0 nhau cho d\u00f9 ph\u01b0\u01a1ng ti\u1ec7n l\u00e0 g\u00ec.&#8221;<\/p>\n<blockquote>\n<p style=\"text-align: left;\">V\u00ed d\u1ee5, <strong>cung c\u1ea5p gi\u00e1 tr\u1ecb r\u00f5 r\u00e0ng v\u00e0 k\u1ebft n\u1ed1i v\u1ec1 (\u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n)<\/strong> l\u00e0 \u0111i\u1ec1u t\u00f4i lu\u00f4n c\u1ed1 g\u1eafng l\u00e0m.<\/p>\n<\/blockquote>\n<p>&#8220;T\u00f4i \u00edt quan t\u00e2m \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n m\u1edbi nh\u01b0 video ho\u1eb7c canvas ch\u1ec9 \u0111\u1ec3 s\u1eed d\u1ee5ng n\u00f3, nh\u01b0ng t\u00f4i s\u1ebd th\u1eed n\u1ebfu c\u00f4ng ngh\u1ec7 cho ch\u00fang t\u00f4i m\u1ed9t c\u00e1ch t\u1ed1t h\u01a1n \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh.<\/p>\n<h2>6. T\u00ecm c\u1ea3m h\u1ee9ng t\u1eeb cu\u1ed9c thi c\u1ee7a b\u1ea1n.<\/h2>\n<h3 style=\"text-align: left;\">Rebecca White, Gi\u00e1m \u0111\u1ed1c c\u1ed9ng \u0111\u1ed3ng t\u1ea1i TrackMaven:<\/h3>\n<blockquote>\n<p style=\"text-align: left;\">C\u00f3 th\u1ec3 n\u00f3i <strong>nh\u1eefng g\u00ec \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n \u0111ang qu\u1ea3ng b\u00e1<\/strong> tr\u00ean x\u00e3 h\u1ed9i l\u00e0 v\u00f4 gi\u00e1. So s\u00e1nh chi ti\u00eau Facebook c\u1ee7a ch\u00fang t\u00f4i v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh cho ch\u00fang t\u00f4i m\u1ed9t s\u00e2n ch\u01a1i b\u00ecnh \u0111\u1eb3ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u1ed9i dung c\u1ee7a ch\u00fang t\u00f4i. &#8220;<\/p>\n<\/blockquote>\n<h2 style=\"text-align: left;\">7. Xu\u1ea5t b\u1ea3n video ng\u1eafn v\u00e0 ng\u1ecdt ng\u00e0o.<\/h2>\n<h3>Erica Moss, Gi\u00e1m \u0111\u1ed1c c\u1ed9ng \u0111\u1ed3ng t\u1ea1i Trello:<\/h3>\n<blockquote>\n<p style=\"text-align: left;\">B\u1edfi v\u00ec (Facebook cung c\u1ea5p) m\u1ed9t l\u01b0\u1ee3ng nh\u1ecf b\u1ea5t \u0111\u1ed9ng s\u1ea3n nh\u01b0 v\u1eady, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 <strong>\u0111i \u0111\u1ebfn \u0111i\u1ec3m nhanh ch\u00f3ng<\/strong> v\u1edbi m\u1ed9t l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3, cho d\u00f9 \u0111\u00f3 l\u00e0 gi\u1ea3m gi\u00e1 \u0111\u1ec3 \u0111\u1ed5i qu\u00e0, m\u1ed9t s\u1ef1 ki\u1ec7n tham d\u1ef1 ho\u1eb7c l\u1eddi nh\u1eafc \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. &#8220;<\/p>\n<\/blockquote>\n<p style=\"text-align: left;\">&#8220;Tr\u00e1nh ng\u00f4n ng\u1eef cao c\u1ea3 ho\u1eb7c hoa m\u1ef9.<\/p>\n<p style=\"text-align: left;\">Khi xem x\u00e9t h\u00ecnh \u1ea3nh, khu\u00f4n m\u1eb7t v\u00e0 m\u00e0u s\u1eafc t\u01b0\u01a1i s\u00e1ng s\u1ebd xu\u1ea5t hi\u1ec7n nhi\u1ec1u h\u01a1n (ch\u1ec9 \u0111\u1ed9 ph\u00e2n gi\u1ea3i cao) v\u00e0<strong> video c\u00f3 th\u1ec3 c\u1ef1c k\u1ef3 g\u00e2y \u1ea3nh h\u01b0\u1edfng cho qu\u1ea3ng c\u00e1o khi \u0111\u01b0\u1ee3c gi\u1eef \u1edf m\u1ee9c 30 gi\u00e2y ho\u1eb7c \u00edt h\u01a1n<\/strong>. \u0110i\u1ec3m th\u01b0\u1edfng n\u1ebfu video c\u1ee7a b\u1ea1n c\u00f3 ch\u00fa th\u00edch \u0111\u00f3ng \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng c\u1ea7n \u00e2m thanh \u0111\u1ec3 s\u1eed d\u1ee5ng tin nh\u1eafn c\u1ee7a b\u1ea1n.<\/p>\n<h2>8. \u0110\u1eebng c\u1ed1 \u0111\u1ecbnh c\u00e1c s\u1ed1 li\u1ec7u ph\u00f9 phi\u1ebfm m\u1ed9t m\u00ecnh.<\/h2>\n<h3 style=\"text-align: left;\">Jenna Dutcher, Gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb n\u1ed9i dung t\u1ea1i Localist.com:<\/h3>\n<p>&#8220;Qu\u1ea3ng c\u00e1o Facebook c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u00f3 gi\u00e1 tr\u1ecb, nh\u01b0ng ch\u1ec9 khi b\u1ea1n n\u1ed7 l\u1ef1c th\u1ef1c s\u1ef1 t\u1ed1i \u01b0u h\u00f3a v\u00e0 \u0111o l\u01b0\u1eddng ch\u00fang. Ch\u00fang t\u00f4i l\u00e0 nh\u1eefng ng\u01b0\u1eddi h\u00e2m m\u1ed9 th\u1eed nghi\u1ec7m A \/ B t\u1ea1i Localist v\u00e0 lu\u00f4n c\u00f3 \u00edt nh\u1ea5t hai l\u1ea7n l\u1eb7p qu\u1ea3ng c\u00e1o, \u0111\u00f4i khi l\u00e0 10 -20 phi\u00ean b\u1ea3n, n\u01a1i ch\u00fang t\u00f4i s\u1ebd <strong>ki\u1ec3m tra nh\u1eefng th\u1ee9 nh\u1ecf nh\u01b0 vi\u1ebft hoa, h\u00ecnh \u1ea3nh, ti\u00eau \u0111\u1ec1 v\u00e0 CTA<\/strong>. &#8221;<\/p>\n<blockquote>\n<p style=\"text-align: left;\">&#8220;B\u1ea1n c\u0169ng c\u1ea7n ph\u1ea3i ch\u00fa \u00fd \u0111\u1ebfn <i>g\u00ec<\/i> b\u1ea1n \u0111o l\u01b0\u1eddng. Th\u00e0nh c\u00f4ng c\u00f3 th\u1ec3 ch\u1ec9 d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi nh\u1ea5p ho\u1eb7c xem qu\u1ea3ng c\u00e1o &#8211; 500 l\u1ea7n nh\u1ea5p v\u00e0o b\u00e0i \u0111\u0103ng c\u00f3 \u00fd ngh\u0129a g\u00ec v\u1edbi b\u1ea1n v\u00e0 c\u00f4ng ty c\u1ee7a b\u1ea1n? H\u00e3y ch\u1eafc ch\u1eafn \u0111\u1ec3 bu\u1ed9c <strong>s\u1ed1 li\u1ec7u h\u1eddi h\u1ee3t<\/strong> nh\u01b0 th\u1ebf n\u00e0y v\u1edbi m\u1ee5c ti\u00eau mua l\u1ea1i ho\u1eb7c s\u1ed1 li\u1ec7u m\u00e0 b\u1ea1n th\u1ef1c s\u1ef1 coi tr\u1ecdng, nh\u01b0 chi ph\u00ed m\u1ed7i l\u1ea7n t\u1ea3i xu\u1ed1ng ho\u1eb7c chi ph\u00ed cho m\u1ed7i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<strong>Gi\u00e1o d\u1ee5c<\/strong><\/p>\n<\/blockquote>\n<h2 style=\"text-align: left;\">9. T\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m di \u0111\u1ed9ng.<\/h2>\n<h3 style=\"text-align: left;\">Jason Myers, Gi\u00e1m \u0111\u1ed1c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i t\u1ea1i Nh\u00e0 m\u00e1y n\u1ed9i dung:<\/h3>\n<blockquote>\n<p style=\"text-align: left;\">H\u00e3y th\u1eed s\u00e1ng t\u00e1c, ho\u1eb7c \u00edt nh\u1ea5t l\u00e0 <strong>\u0111ang xem tr\u01b0\u1edbc, Qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/strong>. H\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi xem Qu\u1ea3ng c\u00e1o tr\u00ean m\u00e0n h\u00ecnh \u0111i\u1ec7n tho\u1ea1i, \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao nh\u1eefng ng\u01b0\u1eddi c\u00f3 h\u00ecnh \u1ea3nh r\u00f5 r\u00e0ng, kh\u00f4ng c\u00f3 v\u0103n b\u1ea3n v\u00e0 tin nh\u1eafn \u0111\u01a1n gi\u1ea3n s\u1ebd \u0111\u01b0\u1ee3c tham gia nhi\u1ec1u h\u01a1n.<\/p>\n<\/blockquote>\n<h2 style=\"text-align: left;\">10. Th\u1eed nghi\u1ec7m v\u1edbi video.<\/h2>\n<h3 style=\"text-align: left;\">Ben Kessler, Gi\u00e1m \u0111\u1ed1c Ti\u1ebfp th\u1ecb t\u1ea1i WeWork:<\/h3>\n<blockquote><p>Ch\u00fang t\u00f4i lu\u00f4n mong mu\u1ed1n <strong>th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m m\u1edbi <\/strong>v\u00e0 c\u00e1c betas m\u1edbi nh\u1ea5t \u0111\u1ec3 \u0111\u1ed5i m\u1edbi v\u1edbi ti\u1ebfp th\u1ecb c\u1ee7a ch\u00fang t\u00f4i. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m video 360, k\u1ebft xu\u1ea5t \u0111\u1ed3 h\u1ecda, v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa, t\u1ea5t c\u1ea3 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi \u0111\u1ed9i ng\u0169 trong nh\u00e0 c\u1ee7a ch\u00fang t\u00f4i. &#8220;<\/p><\/blockquote>\n<p style=\"text-align: left;\">&#8220;B\u1edfi v\u00ec WeWork th\u1ef1c s\u1ef1 l\u00e0 th\u1ee9 b\u1ea1n c\u1ea7n tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp, ch\u00fang t\u00f4i \u0111\u00e3 th\u1ea5y r\u1ea5t nhi\u1ec1u th\u00e0nh c\u00f4ng v\u1edbi video \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ee7a ch\u00fang t\u00f4i trong Facebook.<\/p>\n<h2 style=\"text-align: left;\">11. \u0110a d\u1ea1ng h\u00f3a \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/h2>\n<h3>Alex York, Chuy\u00ean gia SEO cao c\u1ea5p t\u1ea1i Sprout Social:<\/h3>\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u k\u00eanh qu\u1ea3ng c\u00e1o kh\u00e1c nhau tr\u00ean Facebook v\u00e0 vi\u1ec7c ch\u1ecdn \u0111\u1ea7u t\u01b0 v\u00e0o k\u00eanh n\u00e0o c\u00f3 hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n<p>&#8220;Kh\u00f4ng ph\u1ea3i m\u1ecdi lo\u1ea1i qu\u1ea3ng c\u00e1o s\u1ebd ho\u1ea1t \u0111\u1ed9ng cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, m\u1ed9t trong nh\u1eefng k\u1ef9 thu\u1eadt t\u1ed1t nh\u1ea5t \u0111\u1ec3 l\u00e0m khi t\u1ea1o n\u1ed9i dung tr\u1ea3 ph\u00ed l\u00e0 tr\u1ed9n li\u1ec1n m\u1ea1ch v\u00e0o ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u, t\u01b0\u1eddng v\u00e0 m\u1ed1c th\u1eddi gian.&#8221;<\/p>\n<blockquote><p>&#8220;C\u1ea7n ph\u1ea3i t\u00ecm hi\u1ec3u c\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o kh\u00e1c nhau \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi n\u1ed9i dung kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n tr\u00ean m\u1ea1ng. V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n ch\u1ec9 s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n, y\u1ebfu t\u1ed1 &#8216;pop&#8217; ho\u1eb7c &#8216;wow&#8217; s\u1ebd \u00edt h\u01a1n nhi\u1ec1u so v\u1edbi video ho\u1eb7c s\u00e1ng h\u00ecnh \u1ea3nh m\u00e0u. &#8220;<\/p><\/blockquote>\n<p>C\u00f3 qu\u1ea3ng c\u00e1o nh\u1eafn tin, qu\u1ea3ng c\u00e1o \u0111\u1ed9ng, qu\u1ea3ng c\u00e1o video, \u0111\u1ec1 c\u1eadp \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3, qu\u1ea3ng c\u00e1o tr\u00ecnh chi\u1ebfu, b\u1ed9 s\u01b0u t\u1eadp, tr\u1ea3i nghi\u1ec7m t\u1ee9c th\u00ec, qu\u1ea3ng c\u00e1o ch\u00ednh, v.v. C\u00e1c \u0111\u1ecbnh d\u1ea1ng kh\u00e1c nhau d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 kh\u00e1c nhau, v\u00ec v\u1eady Facebook s\u1ebd \u0111\u1ec1 xu\u1ea5t c\u00e1c \u0111\u1ecbnh d\u1ea1ng c\u00f3 l\u1ee3i nh\u1ea5t cho m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n<h2 style=\"text-align: left;\">12. Ch\u00fa \u00fd \u0111\u1ebfn th\u1eddi gian t\u1ea3i.<\/h2>\n<h3>Sandra Rand, Gi\u00e1m \u0111\u1ed1c Ti\u1ebfp th\u1ecb t\u1ea1i Tinuiti:<\/h3>\n<p>Trang web c\u1ee7a b\u1ea1n m\u1ea5t th\u1eddi gian t\u1ea3i c\u00e0ng l\u00e2u, n\u00f3 c\u00e0ng \u1ea3nh h\u01b0\u1edfng x\u1ea5u \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n. Ngay c\u1ea3 khi TLB c\u1ee7a b\u1ea1n t\u1eeb Qu\u1ea3ng c\u00e1o Facebook kh\u00e1 cao, c\u00e1c n\u1ed7 l\u1ef1c v\u00e0 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd b\u1ecb l\u00e3ng ph\u00ed n\u1ebfu trang web c\u1ee7a b\u1ea1n m\u1ea5t h\u01a1n 7,5 gi\u00e2y \u0111\u1ec3 t\u1ea3i.<\/p>\n<blockquote><p>&#8220;\u0110\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u00e1n l\u1ebb, s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa th\u1eddi gian t\u1ea3i 7,5 gi\u00e2y v\u00e0 th\u1eddi gian t\u1ea3i 11,5 gi\u00e2y (n\u1ebfu to\u00e1n h\u1ecdc c\u1ee7a t\u00f4i ph\u1ee5c v\u1ee5 cho t\u00f4i ch\u00ednh x\u00e1c l\u00e0 B\u1ed0N gi\u00e2y), c\u00f3 ngh\u0129a l\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i gi\u1ea3m m\u1ea1nh 60% v\u00e0 gi\u1ea3m doanh thu 62%. &#8220;<\/p><\/blockquote>\n<p>B\u1eb1ng c\u00e1ch k\u1ebft n\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a b\u1ea1n v\u00e0 lo\u1ea1i b\u1ecf c\u00e1c ph\u1ea7n kh\u00f4ng c\u1ea7n thi\u1ebft tr\u00ean trang \u0111\u00edch c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3m th\u1eddi gian t\u1ea3i v\u00e0 t\u0103ng ROI.<\/p>\n<h2 style=\"text-align: left;\">13. Chuy\u1ec3n \u0111\u1ed5i n\u1ed9i dung hi\u1ec7u su\u1ea5t cao th\u00e0nh qu\u1ea3ng c\u00e1o.<\/h2>\n<h3>Dooley Tombras, Ch\u1ee7 t\u1ecbch c\u1ee7a Tombras Group:<\/h3>\n<p>Dooley Tombras tuy\u00ean b\u1ed1 r\u1eb1ng ch\u00fang t\u00f4i \u0111ang \u1edf giai \u0111o\u1ea1n th\u1ee9 ba c\u1ee7a qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, n\u01a1i c\u00e1c c\u00f4ng ty c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa n\u1ed9i dung bi\u00ean t\u1eadp v\u00e0 th\u1eddi gian th\u1ef1c.<\/p>\n<blockquote><p>&#8220;Tr\u1ea3 ti\u1ec1n \u0111\u1ec3 t\u0103ng n\u1ed9i dung hi\u1ec7u su\u1ea5t tr\u00ean trung b\u00ecnh, \u0111\u1ec3 c\u00e1c b\u00e0i \u0111\u0103ng d\u01b0\u1edbi m\u1ee9c trung b\u00ecnh ch\u1ebft \u0111i v\u00e0 khi n\u1ed9i dung n\u1ed5 tung, h\u00e3y \u0111\u1eb7t c\u01a1 h\u1ed9i qu\u1ea3ng c\u00e1o th\u1ef1c s\u1ef1 ph\u00eda sau \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1. Ch\u1ec9 sau \u0111\u00f3, b\u00e0i \u0111\u0103ng m\u1edbi c\u00f3 th\u1ec3 ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho vi\u1ec7c b\u00e1n h\u00e0ng.&#8221;<\/p><\/blockquote>\n<p>H\u1eefu c\u01a1 x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng m\u1ea1nh m\u1ebd c\u1ee7a ti\u1ebfp c\u1eadn \u0111\u1ea1i ch\u00fang v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung c\u0169ng nh\u01b0 m\u1ed9t kh\u00f4ng gian tuy\u1ec7t v\u1eddi \u0111\u1ec3 th\u1eed nghi\u1ec7m n\u1ed9i dung. Khi m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 th\u1ef1c s\u1ef1 g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n, \u0111\u00f3 l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u t\u00edch c\u1ef1c \u0111\u1ec3 \u0111\u1eb7t ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o \u0111\u1eb1ng sau n\u00f3.<\/p>\n<h2 style=\"text-align: left;\">H\u1ecdc h\u1ecfi t\u1eeb \u01afu \u0111i\u1ec3m<\/h2>\n<p>B\u00e2y gi\u1edd b\u1ea1n \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau \u0111\u1ec3 Qu\u1ea3ng c\u00e1o Facebook th\u00e0nh c\u00f4ng, h\u00e3y \u00e1p d\u1ee5ng ch\u00fang cho chi\u1ebfn d\u1ecbch ti\u1ebfp theo c\u1ee7a b\u1ea1n. M\u1ed9t ch\u1ee7 \u0111\u1ec1 chung trong s\u1ed1 c\u00e1c ph\u1ea3n h\u1ed3i ch\u00fang t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c cho b\u00e0i vi\u1ebft n\u00e0y l\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c li\u00ean t\u1ee5c ki\u1ec3m tra v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3.<\/p>\n<p>Donv ng\u1ea7n ng\u1ea1i thay \u0111\u1ed5i chi\u1ebfn thu\u1eadt gi\u1eefa ch\u1eebng trong m\u1ed9t chi\u1ebfn d\u1ecbch \u0111\u1ec3 thu h\u00fat gi\u00e1 tr\u1ecb v\u00e0 chuy\u1ec3n \u0111\u1ed5i l\u1edbn h\u01a1n t\u1eeb Qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n kh\u00f4ng ch\u1eafc b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u khi kh\u1edfi ch\u1ea1y chi\u1ebfn d\u1ecbch Qu\u1ea3ng c\u00e1o, ch\u00fang t\u00f4i c\u00f3 h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 gi\u00fap b\u1ea1n b\u1eaft \u0111\u1ea7u \u0111i b\u1eb1ng ch\u00e2n ph\u1ea3i.<\/p>\n<p><i>B\u1ea1n c\u00f3 l\u1eddi khuy\u00ean n\u00e0o cho c\u00e1c th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t v\u1ec1 Qu\u1ea3ng c\u00e1o tr\u00ean Facebook? Chia s\u1ebb v\u1edbi ch\u00fang t\u00f4i trong c\u00e1c \u00fd ki\u1ebfn \u200b\u200bd\u01b0\u1edbi \u0111\u00e2y.<\/i><\/p>\n<p><center><\/p>\n<p><i><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-c43e905e-600b-4e4a-97f5-7be1996b4118\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-c43e905e-600b-4e4a-97f5-7be1996b4118\" class=\"hs-cta-node hs-cta-c43e905e-600b-4e4a-97f5-7be1996b4118\"><!--(if lte IE 8)>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<!(endif)--><img decoding=\"async\" id=\"hs-cta-img-c43e905e-600b-4e4a-97f5-7be1996b4118\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/07\/1563973934_566_10-loi-khuyen-tu-cac-chuyen-gia-tai-Trello-WeWork.png\" alt=\"h\u01b0\u1edbng d\u1eabn mi\u1ec5n ph\u00ed qu\u1ea3ng c\u00e1o facebook\" \/><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/i><\/p>\n<p><\/center><\/p>\n<p class=\"post-content__publish-date\">\u0110\u01b0\u1ee3c xu\u1ea5t b\u1ea3n l\u1ea7n \u0111\u1ea7u v\u00e0o ng\u00e0y 24 th\u00e1ng 7 n\u0103m 2019 7:10:00 AM, c\u1eadp nh\u1eadt ng\u00e0y 24 th\u00e1ng 7 n\u0103m 2019<\/p>\n<div class=\"post-content__topic-container blog-postPage-topic\">\n<p>Ch\u1ee7 \u0111\u1ec1:<\/p>\n<p>Qu\u1ea3ng c\u00e1o tr\u00ean Facebook<\/p>\n<\/div>\n<div class=\"post-content__social-share-container\">\n<div class=\"wt-blog__post__cta post-content__bottom-cta\">\n<div class=\"wt-blog__post__cta__content\">\n<h3>\u0110\u1eebng qu\u00ean chia s\u1ebb b\u00e0i vi\u1ebft n\u00e0y!<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Facebook b\u1eaft \u0111\u1ea7u nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 c\u00e1c b\u1ea1n c\u00f9ng l\u1edbp \u0111\u1ea1i h\u1ecdc giao ti\u1ebfp, v\u00e0 n\u00f3 \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t trung t\u00e2m \u0111\u1ec3 t\u1ea1o, chia s\u1ebb v\u00e0 qu\u1ea3ng c\u00e1o n\u1ed9i dung.<\/p>\n","protected":false},"author":2,"featured_media":5598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-tiep-thi-so"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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