{"id":5460,"date":"2019-07-22T14:14:31","date_gmt":"2019-07-22T11:14:31","guid":{"rendered":"https:\/\/super-news.info\/vi\/tai-sao-phuong-tien-truyen-thong-ky-thuat-so-giet-chet-quang-cao-truyen-hinh\/"},"modified":"2019-07-22T14:14:32","modified_gmt":"2019-07-22T11:14:32","slug":"tai-sao-phuong-tien-truyen-thong-ky-thuat-so-giet-chet-quang-cao-truyen-hinh","status":"publish","type":"post","link":"https:\/\/super-news.info\/vi\/tai-sao-phuong-tien-truyen-thong-ky-thuat-so-giet-chet-quang-cao-truyen-hinh\/","title":{"rendered":"T\u1ea1i sao ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 gi\u1ebft ch\u1ebft qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"hs_cos_wrapper_post_body\">\n<p>N\u0103m 2018, nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi Nh\u00f3m nghi\u00ean c\u1ee9u Leichtman cho th\u1ea5y 78% h\u1ed9 gia \u0111\u00ecnh v\u1eabn xem truy\u1ec1n h\u00ecnh v\u1ec7 tinh ho\u1eb7c truy\u1ec1n h\u00ecnh c\u00e1p truy\u1ec1n th\u1ed1ng.<\/p>\n<p><!--more--><\/p>\n<p>Nh\u00ecn v\u00e0o th\u1ed1ng k\u00ea \u0111\u00f3, b\u1ea1n s\u1ebd kh\u00f4ng ngh\u0129 r\u1eb1ng vi\u1ec7c xem TV \u0111ang suy gi\u1ea3m &#8211; nh\u01b0ng th\u1ef1c t\u1ebf, v\u00e0 v\u1edbi n\u00f3, chi ti\u00eau cho qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh.<\/p>\n<p>Ch\u1eb3ng h\u1ea1n, xem x\u00e9t nghi\u00ean c\u1ee9u t\u1eeb c\u00f9ng m\u1ed9t nh\u00f3m v\u00e0o n\u0103m 2018, b\u1ea1n s\u1ebd th\u1ea5y 69% nh\u00e0 v\u00e0o n\u0103m 2018 \u0111\u00e3 \u0111\u0103ng k\u00fd d\u1ecbch v\u1ee5 truy\u1ec1n ph\u00e1t video &#8211; t\u0103ng t\u1eeb 52%, ch\u1ec9 hai n\u0103m tr\u01b0\u1edbc.<\/p>\n<p>Tr\u00ean h\u1ebft, vi\u1ec7c s\u1eed d\u1ee5ng internet \u0111\u00e3 t\u0103ng l\u00ean h\u01a1n b\u1ed1n t\u1ef7 ng\u01b0\u1eddi d\u00f9ng k\u1ec3 t\u1eeb n\u0103m ngo\u00e1i. Con s\u1ed1 \u0111\u00f3 bao g\u1ed3m h\u01a1n m\u1ed9t n\u1eeda d\u00e2n s\u1ed1 to\u00e0n c\u1ea7u, v\u1edbi Trung Qu\u1ed1c, \u1ea4n \u0110\u1ed9 v\u00e0 Hoa K\u1ef3 x\u1ebfp h\u1ea1ng tr\u01b0\u1edbc t\u1ea5t c\u1ea3 c\u00e1c qu\u1ed1c gia kh\u00e1c v\u1ec1 ng\u01b0\u1eddi d\u00f9ng internet.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-da1bfbbd-7ee9-4bf1-89d1-6d7a833deb08\"><span class=\"hs-cta-node hs-cta-da1bfbbd-7ee9-4bf1-89d1-6d7a833deb08\" id=\"hs-cta-da1bfbbd-7ee9-4bf1-89d1-6d7a833deb08\"><!--(if lte IE 8)>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<!(endif)--><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<div><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/07\/Tai-sao-phuong-tien-truyen-thong-ky-thuat-so-giet.png\" alt=\"\" rel=\" noopener\" target=\"_blank\"\/><\/div>\n<p style=\"font-size: 11px;\"><em>Ngu\u1ed3n h\u00ecnh \u1ea3nh<\/em><\/p>\n<p>Xem truy\u1ec1n h\u00ecnh truy\u1ec1n th\u1ed1ng \u0111\u00e3 gi\u1ea3m \u0111\u00e1ng k\u1ec3 k\u1ec3 t\u1eeb n\u0103m 2012, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong \u0111\u1ed9 tu\u1ed5i 18-24. Trong v\u00e0i n\u0103m t\u1edbi, ch\u00fang ta s\u1ebd ti\u1ebfp t\u1ee5c ch\u1ee9ng ki\u1ebfn \u200b\u200bs\u1ef1 suy gi\u1ea3m c\u1ee7a vi\u1ec7c xem TV &#8211; v\u00e0 c\u00f9ng v\u1edbi \u0111\u00f3, s\u1ef1 s\u1ee5t gi\u1ea3m m\u1ea1nh c\u1ee7a qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh truy\u1ec1n th\u1ed1ng \u1ee7ng h\u1ed9 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0m n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o \u01b0a th\u00edch.<\/p>\n<p>\u1ede \u0111\u00e2y, t\u00f4i s\u1ebd gi\u1ea3i th\u00edch t\u1ea1i sao.<\/p>\n<h2><strong>S\u1ef1 suy gi\u1ea3m c\u1ee7a qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh<\/strong><\/h2>\n<p>Chi ti\u00eau qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh th\u1ef1c s\u1ef1 t\u0103ng 16% t\u1eeb n\u0103m 2010 \u0111\u1ebfn 2017, theo ph\u00e2n t\u00edch c\u1ee7a ARK Investment Management. Tuy nhi\u00ean, ng\u01b0\u1ee3c l\u1ea1i, xem TV gi\u1ea3m 20% trong th\u1eddi gian \u0111\u00f3.<\/p>\n<p>Trong nh\u1eefng n\u0103m tr\u01b0\u1edbc, TV l\u00e0 h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng duy nh\u1ea5t b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn m\u1ed9t th\u1ecb tr\u01b0\u1eddng l\u1edbn trong gi\u1edd ch\u00ednh &#8211; nh\u01b0ng b\u00e2y gi\u1edd, m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng xem nhi\u1ec1u nh\u01b0 v\u1eady.<\/p>\n<p>C\u00e1ch ch\u00fang ta nh\u00ecn th\u1ea5y n\u00f3, c\u00f3 m\u1ed9t v\u00e0i th\u00e0nh ph\u1ea7n cho s\u1ef1 thay \u0111\u1ed5i n\u00e0y.<\/p>\n<p>\u0110\u1ea7u ti\u00ean, m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a c\u01a1 quan Hearts &amp; Science c\u1ee7a Omnicom Media Group cho th\u1ea5y g\u1ea7n m\u1ed9t n\u1eeda Millennials v\u00e0 Gen Xers kh\u00f4ng c\u00f2n xem n\u1ed9i dung video tr\u00ean TV truy\u1ec1n th\u1ed1ng.<\/p>\n<p>Thay v\u00e0o \u0111\u00f3, h\u1ecd \u0111ang ch\u1ecdn xem n\u1ed9i dung tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng ph\u00e1t tr\u1ef1c tuy\u1ebfn m\u1edbi h\u01a1n &#8211; Netflix, Hulu, Amazon Prime v\u00e0 YouTube TV, nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 chi\u1ebfm kh\u00f4ng gian xem.<\/p>\n<p>Tr\u00ean th\u1ef1c t\u1ebf, trung b\u00ecnh, h\u1ecd \u0111ang ti\u00eau th\u1ee5 30 gi\u1edd n\u1ed9i dung video tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng ph\u00e1t tr\u1ef1c tuy\u1ebfn m\u1ed7i tu\u1ea7n. \u0110i\u1ec1u n\u00e0y l\u00e0m cho c\u00e1c th\u1ebf h\u1ec7 n\u00e0y &quot;kh\u00f4ng th\u1ec3 truy c\u1eadp&quot; th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u00ec h\u1ea7u h\u1ebft c\u00e1c n\u1ec1n t\u1ea3ng ph\u00e1t tr\u1ef1c tuy\u1ebfn, nh\u01b0 Netflix, kh\u00f4ng cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ea3ng c\u00e1o tr\u00ean trang web.<\/p>\n<p>Ngo\u00e0i ra, khi nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y <em>l\u00e0m<\/em> xem TV th\u01b0\u1eddng xuy\u00ean, h\u1ecd kh\u00f4ng ch\u1ec9 tham gia v\u00e0o ch\u01b0\u01a1ng tr\u00ecnh &#8211; v\u00ed d\u1ee5, v\u00e0o gi\u1edd ngh\u1ec9 th\u01b0\u01a1ng m\u1ea1i, h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng r\u00fat \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c c\u00e1c thi\u1ebft b\u1ecb kh\u00e1c, v\u00ec v\u1eady h\u1ecd c\u00f3 th\u1ec3 kh\u00f4ng nh\u1edb ho\u1eb7c xem qu\u1ea3ng c\u00e1o tr\u00ean TV.<\/p>\n<p>N\u1ebfu nh\u1eefng m\u1ea5t m\u00e1t n\u00e0y ti\u1ebfp t\u1ee5c nh\u01b0 d\u1ef1 ki\u1ebfn, v\u00e0o n\u0103m 2023, s\u1ed1 gi\u1edd xem c\u00f3 th\u1ec3 \u00edt h\u01a1n m\u1ed9t n\u1eeda so v\u1edbi n\u0103m 2010 v\u00e0 gi\u1ea3m m\u1ed9t n\u1eeda n\u1eefa v\u00e0o n\u0103m 2028.<\/p>\n<blockquote><p>Nghi\u00ean c\u1ee9u c\u1ee7a ARKi\u1ebfn cho th\u1ea5y r\u1eb1ng n\u1ebfu c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb b\u1eaft \u0111\u1ea7u t\u00ednh \u0111\u1ebfn s\u1ed1 gi\u1edd xem n\u00e0y v\u00e0 ti\u1ebfp t\u1ee5c chuy\u1ec3n ng\u00e2n s\u00e1ch c\u1ee7a h\u1ecd sang c\u00e1c ph\u01b0\u01a1ng ph\u00e1p k\u1ef9 thu\u1eadt s\u1ed1, doanh thu qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh c\u1ee7a Hoa K\u1ef3 c\u00f3 th\u1ec3 gi\u1ea3m xu\u1ed1ng d\u01b0\u1edbi m\u1ed9t n\u1eeda m\u1ee9c hi\u1ec7n t\u1ea1i trong 10 n\u0103m t\u1edbi.<\/p><\/blockquote>\n<h2><strong>S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1<\/strong><\/h2>\n<p>Ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c n\u1ec1n t\u1ea3ng ph\u00e1t tr\u1ef1c tuy\u1ebfn \u0111\u00e3 tr\u1ea3i qua s\u1ef1 t\u0103ng tr\u01b0\u1edfng l\u1edbn. V\u00ed d\u1ee5: YouTube TV \u0111\u00e3 t\u0103ng l\u01b0\u1ee3ng ng\u01b0\u1eddi xem h\u01a1n 10 l\u1ea7n trong kho\u1ea3ng th\u1eddi gian t\u1eeb 2010 \u0111\u1ebfn 2017.<\/p>\n<p>Ngay c\u1ea3 c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook v\u00e0 Twitter c\u0169ng \u0111ang t\u1ea1o ra c\u00e1c phi\u00ean b\u1ea3n ph\u00e1t video tr\u1ef1c tuy\u1ebfn c\u1ee7a ri\u00eang h\u1ecd.<\/p>\n<p>Ngo\u00e0i ra, v\u00e0o n\u0103m 2019, chi ti\u00eau qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 s\u1ebd l\u1ea7n \u0111\u1ea7u ti\u00ean v\u01b0\u1ee3t qua chi ti\u00eau qu\u1ea3ng c\u00e1o tr\u00ean TV v\u00e0 chi ti\u00eau qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng. N\u00f3 c\u0169ng d\u1ef1 ki\u1ebfn \u200b\u200b\u0111\u1ebfn n\u0103m 2023, k\u1ef9 thu\u1eadt s\u1ed1 s\u1ebd v\u01b0\u1ee3t qu\u00e1 hai ph\u1ea7n ba t\u1ed5ng chi ti\u00eau truy\u1ec1n th\u00f4ng.<\/p>\n<p>Nh\u01b0ng <em>t\u1ea1i sao<\/em> ch\u00ednh x\u00e1c l\u00e0 \u0111i\u1ec1u n\u00e0y x\u1ea3y ra? T\u1ea1i sao ph\u1ea3i thay \u0111\u1ed5i? H\u00e3y \u0111i s\u00e2u v\u00e0o \u0111\u00f3 h\u01a1n n\u1eefa. \u1ede \u0111\u00e2y, t\u00f4i s\u1ebd n\u00eau ra n\u0103m l\u00fd do chi ti\u00eau qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 \u0111ang v\u01b0\u1ee3t qua truy\u1ec1n th\u1ed1ng.<\/p>\n<h3>1. Ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 r\u1ebb h\u01a1n.<\/h3>\n<p>S\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 chi ph\u00ed gi\u1eefa qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh v\u00e0 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 r\u1ea5t l\u1edbn. Qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh d\u00e0i 30 gi\u00e2y &#8211; c\u00f3 th\u1ec3 ho\u1eb7c kh\u00f4ng th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n &#8211; s\u1ebd khi\u1ebfn b\u1ea1n m\u1ea5t h\u01a1n m\u1ed9t ph\u1ea7n ba tri\u1ec7u \u0111\u00f4 la &#8230; c\u1ed9ng v\u1edbi chi ph\u00ed thi\u1ebft l\u1eadp.<\/p>\n<p>Ng\u01b0\u1ee3c l\u1ea1i, trong khi b\u1ea1n c\u1ea7n thu\u00ea nh\u00e2n vi\u00ean \u0111\u1ec3 ti\u1ebfn h\u00e0nh SEO v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m SEO, b\u1ea3n th\u00e2n SEO l\u00e0 mi\u1ec5n ph\u00ed v\u00e0 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn h\u1eefu c\u01a1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh trong th\u1eddi gian d\u00e0i. PPC v\u00e0 ti\u1ebfp th\u1ecb qua email c\u00f3 c\u00e1c thi\u1ebft l\u1eadp gi\u00e1 r\u1ebb v\u00e0 c\u00f3 th\u1ec3 c\u00f3 gi\u00e1 t\u1eeb v\u00e0i xu m\u1ed7i l\u1ea7n nh\u1ea5p \u0111\u1ebfn v\u00e0i \u0111\u00f4 la.<\/p>\n<p>Th\u00e0nh th\u1eadt m\u00e0 n\u00f3i, s\u1ef1 ch\u00eanh l\u1ec7ch \u0111\u00f3 &#8211; trong khi n\u00f3 c\u00f3 \u00fd ngh\u0129a v\u1ec1 m\u1eb7t logic &#8211; l\u00e0 kh\u00e1 l\u1ed1 b\u1ecbch.<\/p>\n<h3>2. Ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 cho ph\u00e9p ph\u00e2n kh\u00fac t\u1ed1t h\u01a1n.<\/h3>\n<p>Qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh truy\u1ec1n th\u1ed1ng cho ph\u00e9p b\u1ea1n ph\u00e1t s\u00f3ng cho b\u1ea5t k\u1ef3 ai b\u1eadt k\u00eanh. \u0110\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n s\u1ebd thu h\u00fat, b\u1ea1n c\u1ea7n \u0111o\u00e1n lo\u1ea1i ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh n\u00e0o c\u00f3 th\u1ec3 thu h\u00fat nh\u00e2n kh\u1ea9u h\u1ecdc l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n &#8211; th\u1eadt kh\u00f3 \u0111\u1ec3 \u00e1p d\u1ee5ng ho\u1eb7c thu th\u1eadp b\u1ea5t k\u1ef3 ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 n\u00e0o v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng.<\/p>\n<p>V\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean TV, g\u1ea7n nh\u1ea5t b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u kh\u00e1n gi\u1ea3 c\u1ee7a k\u00eanh truy\u1ec1n h\u00ecnh l\u00e0 th\u00f4ng qua c\u00e1c x\u1ebfp h\u1ea1ng nh\u01b0 x\u1ebfp h\u1ea1ng c\u1ee7a Nielsen ho\u1eb7c \u0110i\u1ec3m x\u1ebfp h\u1ea1ng g\u1ed9p. Nh\u1eefng x\u1ebfp h\u1ea1ng n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u01b0\u1edbc t\u00ednh t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m nh\u00e2n kh\u1ea9u h\u1ecdc mong mu\u1ed1n tr\u00ean m\u1ed9t k\u00eanh c\u1ee5 th\u1ec3 th\u00f4ng qua l\u1ea5y m\u1eabu c\u00f3 li\u00ean quan th\u1ed1ng k\u00ea.<\/p>\n<p>Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a x\u1ebfp h\u1ea1ng truy\u1ec1n h\u00ecnh nh\u01b0 Nielsen l\u00e0, 1) \u0111\u00e2y l\u00e0 nh\u1eefng \u01b0\u1edbc t\u00ednh, kh\u00f4ng ph\u1ea3i l\u00e0 con s\u1ed1 ch\u00ednh x\u00e1c; v\u00e0 2) v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t nh\u00e0 qu\u1ea3ng c\u00e1o, b\u1ea1n v\u1eabn c\u1ea7n tr\u1ea3 ti\u1ec1n \u0111\u1ec3 ph\u00e1t cho b\u1ea5t k\u1ef3 ai xem k\u00eanh \u0111\u00f3, kh\u00f4ng ch\u1ec9 l\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc d\u1ef1 \u0111\u1ecbnh c\u1ee7a b\u1ea1n. \u0110\u00f3 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n.<\/p>\n<p>Tuy nhi\u00ean, ph\u01b0\u01a1ng ph\u00e1p k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 th\u1ec3 khai th\u00e1c d\u1eef li\u1ec7u c\u00e1 nh\u00e2n \u1edf c\u1ea5p \u0111\u1ed9 c\u00e1 nh\u00e2n h\u01a1n, cho ph\u00e9p c\u00e1 nh\u00e2n h\u00f3a \u0111\u00e1ng k\u1ec3 h\u01a1n. B\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t &quot;\u00e1o kho\u00e1c Columbia m\u00e0u xanh l\u00e1 c\u00e2y?&quot; Ch\u00e0, c\u00f4ng ty c\u1ee7a t\u00f4i c\u00f3 chi\u1ebfc \u00e1o kho\u00e1c \u0111\u00f3 v\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 \u00e1p d\u1ee5ng b\u1ed9 l\u1ecdc ph\u00f9 h\u1ee3p \u0111\u1ec3 n\u1eafm b\u1eaft thu\u1eadt ng\u1eef t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n tr\u00ean Google ngay l\u1eadp t\u1ee9c.<\/p>\n<p>N\u1ebfu b\u1ea1n kh\u00f4ng mua \u00e1o kho\u00e1c h\u00f4m nay, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng sao &#8211; ch\u00fang t\u00f4i c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u00ednh n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i \u0111\u1ec3 hi\u1ec3n th\u1ecb cho b\u1ea1n m\u1ed9t qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n v\u1ec1 \u00e1o kho\u00e1c Columbia m\u00e0u xanh l\u00e1 c\u00e2y c\u1ee7a ch\u00fang t\u00f4i v\u00e0 nh\u1eafc nh\u1edf b\u1ea1n v\u1ec1 s\u1ef1 quan t\u00e2m c\u1ee7a b\u1ea1n trong t\u01b0\u01a1ng lai.<\/p>\n<p>Ngo\u00e0i ra, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 t\u1ea1o c\u00e1c qu\u1ea3ng c\u00e1o kh\u00e1c nhau cho c\u00e1c ph\u00e2n kh\u00fac kh\u00e1c nhau &#8211; nh\u1eefng ng\u01b0\u1eddi \u0111i b\u1ed9 t\u00ecm ki\u1ebfm \u00e1o kho\u00e1c Columbia ch\u1eafc ch\u1eafn v\u00e0o m\u00f9a h\u00e8, so v\u1edbi nh\u1eefng ng\u01b0\u1eddi tr\u01b0\u1ee3t tuy\u1ebft c\u1ea7n \u00e1o kho\u00e1c th\u1eddi ti\u1ebft l\u1ea1nh th\u1ec3 thao.<\/p>\n<p>TV kh\u00f4ng th\u1ec3 n\u00f3i nh\u01b0 v\u1eady &#8211; \u0111\u00f3 l\u00e0 \u01b0\u1edbc t\u00ednh v\u00e0 m\u1ea1ng l\u01b0\u1edbi r\u1ed9ng kh\u1eafp.<\/p>\n<h3>3. Ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 nhanh nh\u1eb9n h\u01a1n.<\/h3>\n<p>D\u1eabn \u0111\u1ebfn \u0111i\u1ec3m cu\u1ed1i c\u00f9ng, c\u00e1c ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 cho ph\u00e9p b\u1ea1n theo d\u00f5i, \u0111o l\u01b0\u1eddng v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n &#8211; trong th\u1eddi gian th\u1ef1c. T\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 t\u1eeb vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh m\u1ed9t v\u00e0i t\u1eeb, m\u00e0u s\u1eafc ho\u1eb7c b\u1ed9 l\u1ecdc \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nhanh ch\u00f3ng v\u00e0 r\u1ebb ti\u1ec1n.<\/p>\n<p>M\u1ecdi thay \u0111\u1ed5i b\u1ea1n th\u1ef1c hi\u1ec7n \u0111\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch ho\u1eb7c n\u1ed9i dung ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a b\u1ea1n \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh l\u01b0\u1ee3ng b\u1eb1ng c\u00e1ch theo d\u00f5i c\u00e1c TLB v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c n\u01a1i c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh, v\u00e0 l\u00e0m th\u1ebf n\u00e0o &#8211; v\u00e0 m\u1ed9t l\u1ea7n n\u1eefa, b\u1ea1n s\u1ebd th\u1ea5y nhanh ch\u00f3ng n\u1ebfu b\u1ea1n ch\u1ecdn \u0111\u00fang .<\/p>\n<p>Ng\u01b0\u1ee3c l\u1ea1i, qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh c\u1ea7n c\u00f3 th\u1eddi gian \u0111\u1ec3 xem li\u1ec7u ch\u00fang c\u00f3 xu\u1ea5t hi\u1ec7n hay kh\u00f4ng v\u00e0 ch\u00fang kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh d\u1ec5 d\u00e0ng &#8230; ho\u1eb7c c\u00f3 th\u1ec3 chi tr\u1ea3 \u0111\u01b0\u1ee3c. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m cho nhi\u1ec1u phi\u00ean b\u1ea3n tr\u1ea3 tr\u01b0\u1edbc c\u1ee7a c\u00f9ng m\u1ed9t qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng \u1edf c\u00e1c khu v\u1ef1c kh\u00e1c nhau, nh\u01b0ng ngo\u00e0i ra, \u0111i\u1ec1u \u0111\u00f3 th\u1eadt v\u1ee5ng v\u1ec1 v\u00e0 t\u1ed1n k\u00e9m \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh v\u00e0 \u0111i\u1ec1u ch\u1ec9nh.<\/p>\n<h3>4. Qu\u1ea3ng c\u00e1o video c\u0169ng \u0111ang tr\u1ef1c tuy\u1ebfn.<\/h3>\n<p>TV t\u1eebng l\u00e0 vua k\u1ec3 chuy\u1ec7n &#8211; trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn, b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t c\u1ea3nh, nh\u00e2n v\u1eadt ch\u00ednh, m\u1ed9t v\u1ea5n \u0111\u1ec1 v\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p. Internet ban \u0111\u1ea7u ch\u1ec9 s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o banner, trong khi g\u00e2y phi\u1ec1n nhi\u1ec5u, c\u00f3 hi\u1ec7u qu\u1ea3 &#8211; nh\u01b0ng ch\u1ec9 trong th\u1eddi gian ng\u1eafn.<\/p>\n<p>Cu\u1ed1i c\u00f9ng, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 ph\u1ea3i t\u00ecm ra m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 kh\u00e1c. D\u1ea7n d\u1ea7n, h\u1ecd b\u1eaft \u0111\u1ea7u x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u01b0\u01a1ng ph\u00e1p linh ho\u1ea1t h\u01a1n &#8211; h\u00ecnh \u1ea3nh, h\u00ecnh \u1ea3nh trong c\u00e1c trang tr\u00ecnh b\u00e0y v\u00e0 video.<\/p>\n<p>Ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 ng\u00e0y c\u00e0ng chuy\u1ec3n sang internet v\u00e0 n\u1ed9i dung internet nh\u01b0 l\u00e0 ph\u01b0\u01a1ng th\u1ee9c gi\u1ea3i tr\u00ed \u01b0a th\u00edch c\u1ee7a h\u1ecd. Qu\u1ea3ng c\u00e1o video tr\u1ef1c tuy\u1ebfn l\u00e0 m\u1ed9t m\u1ed1i \u0111e d\u1ecda m\u1ea1nh m\u1ebd \u0111\u1ed1i v\u1edbi TV v\u00ec cu\u1ed1i c\u00f9ng n\u00f3 l\u00e0 m\u1ed9t ki\u1ec3u k\u1ec3 chuy\u1ec7n quen thu\u1ed9c v\u00e0 tr\u00ean n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0a th\u00edch.<\/p>\n<h3>5. Qu\u1ea3ng c\u00e1o theo sau s\u1ef1 ch\u00fa \u00fd.<\/h3>\n<p>Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp tr\u01b0\u1edbc \u0111\u00f3, vi\u1ec7c xem \u0111\u00e3 chuy\u1ec3n t\u1eeb ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u1ed1ng sang k\u1ef9 thu\u1eadt s\u1ed1. V\u00e0 cu\u1ed1i c\u00f9ng, n\u01a1i chuy\u1ec3n s\u1ef1 ch\u00fa \u00fd, qu\u1ea3ng c\u00e1o n\u00ean theo. N\u0103m 2019, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u1ea7n xem x\u00e9t c\u00e1c ph\u01b0\u01a1ng ph\u00e1p k\u1ef9 thu\u1eadt s\u1ed1 n\u1ebfu h\u1ecd mu\u1ed1n ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd, nhi\u1ec1u ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd \u0111ang s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn nhi\u1ec1u h\u01a1n h\u1ecd \u0111ang s\u1eed d\u1ee5ng h\u1ed9p c\u00e1p c\u1ee7a h\u1ecd.<\/p>\n<h2><strong>T\u1ea1i sao TV v\u1eabn \u1edf xung quanh<\/strong><\/h2>\n<p>T\u00f4i s\u1ebd ch\u01a1i m\u1ed9t tr\u00f2 ngh\u1ecbch ng\u1ee3m m\u1ed9t l\u00e1t, \u1edf \u0111\u00e2y.<\/p>\n<p>Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 d\u01b0\u1eddng nh\u01b0 \u0111ang gi\u1ebft ch\u1ebft qu\u1ea3ng c\u00e1o tr\u00ean TV, nh\u01b0ng c\u00f3 l\u1ebd n\u00f3 kh\u00f4ng &#8211; ho\u1eb7c, \u00edt nh\u1ea5t l\u00e0 kh\u00f4ng <em>ho\u00e0n to\u00e0n<\/em>. Nghi\u00ean c\u1ee9u c\u1ee7a WARC cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ef1c s\u1ef1 ch\u00fa \u00fd \u0111\u1ebfn qu\u1ea3ng c\u00e1o tr\u00ean TV h\u01a1n l\u00e0 tr\u00ean YouTube ho\u1eb7c Facebook. Tr\u00ean th\u1ef1c t\u1ebf, TV t\u1ed5 ch\u1ee9c nhi\u1ec1u h\u01a1n hai l\u1ea7n xem ho\u1ea1t \u0111\u1ed9ng so v\u1edbi YouTube v\u00e0 g\u1ea5p 15 l\u1ea7n so v\u1edbi Facebook.<\/p>\n<p>Cu\u1ed1i c\u00f9ng, TV v\u1eabn ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 qu\u1ea3ng c\u00e1o. Vi\u1ec7c n\u00e0y th\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111a d\u1ea1ng h\u00f3a c\u00e1c k\u00eanh m\u00e0 b\u1ea1n qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh &#8211; v\u00e0 TV l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh \u0111\u00f3. V\u00ec v\u1eady, trong khi ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 th\u1ec3 gi\u1ebft ch\u1ebft v\u1ecb tr\u00ed c\u1ee7a qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh l\u00e0 k\u00eanh s\u1ed1 1, th\u00ec c\u00f3 kh\u1ea3 n\u0103ng n\u00f3 s\u1ebd kh\u00f4ng ho\u00e0n to\u00e0n \u0111i theo l\u1ed1i m\u00f2n.<\/p>\n<p>Tuy nhi\u00ean, ch\u00fang t\u00f4i s\u1ebd n\u00f3i l\u1ea1i l\u1ea7n n\u1eefa &#8211; n\u01a1i m\u00e0 s\u1ef1 ch\u00fa \u00fd thay \u0111\u1ed5i, qu\u1ea3ng c\u00e1o theo sau. M\u1eb7c d\u00f9 nghi\u00ean c\u1ee9u cho th\u1ea5y m\u1ecdi th\u1ee9 kh\u00f4ng qu\u00e1 t\u1ec7 cho qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh nh\u01b0 b\u1ea1n ngh\u0129, nh\u01b0ng con s\u1ed1 v\u1eabn kh\u00e1 r\u00f5 r\u00e0ng tr\u00ean \u00edt nh\u1ea5t m\u1ed9t m\u1eb7t tr\u1eadn: nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang chuy\u1ec3n sang xem n\u1ed9i dung tr\u1ef1c tuy\u1ebfn.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a, l\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb, b\u1ea1n c\u1ea7n ph\u1ea3i d\u00e0nh nhi\u1ec1u ng\u00e2n s\u00e1ch h\u01a1n cho \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh. TV kh\u00f4ng c\u1ea7n ph\u1ea3i c\u1eaft ho\u00e0n to\u00e0n &#8211; v\u00e0 c\u00f3 l\u1ebd kh\u00f4ng n\u00ean &#8211; nh\u01b0ng vi\u1ec7c t\u00ecm ra s\u1ef1 k\u1ebft h\u1ee3p \u0111\u00fang \u0111\u1eafn gi\u1eefa k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 TV l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00e0nh c\u00f4ng trong th\u1eddi \u0111\u1ea1i m\u1edbi xem tr\u1ef1c tuy\u1ebfn l\u1ea7n \u0111\u1ea7u ti\u00ean n\u00e0y.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-46d72524-f4a7-44e9-9af0-935be9bb3891\"><span class=\"hs-cta-node hs-cta-46d72524-f4a7-44e9-9af0-935be9bb3891\" id=\"hs-cta-46d72524-f4a7-44e9-9af0-935be9bb3891\"><!--(if lte IE 8)>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<!(endif)--><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-46d72524-f4a7-44e9-9af0-935be9bb3891\" style=\"border-width:0px;\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/07\/1563567990_307_Phuong-tien-tra-phi-duoc-giai-thich-bang-400-tu.png\" alt=\"k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o\"\/><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<\/p><\/div>\n<p><script>(function() {\n  var _fbq = window._fbq || (window._fbq = ());\n  if (!_fbq.loaded) {\n    var fbds = document.createElement('script');\n    fbds.async = true;\n    fbds.src = \"http:\/\/connect.facebook.net\/en_US\/fbds.js\";\n    var s = document.getElementsByTagName('script')(0);\n    s.parentNode.insertBefore(fbds, s);\n    _fbq.loaded = true;\n  }\n  _fbq.push(('addPixelId', '770933992942418'));\n})();\nwindow._fbq = window._fbq || ();\nwindow._fbq.push(('track', 'PixelInitialized', {}));\n<\/script><\/pre>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/blog.hubspot.com\/marketing\/why-digital-media-is-killing-tv-advertising\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] N\u0103m 2018, nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi Nh\u00f3m nghi\u00ean c\u1ee9u Leichtman cho th\u1ea5y 78% h\u1ed9 gia \u0111\u00ecnh v\u1eabn xem truy\u1ec1n h\u00ecnh v\u1ec7 tinh ho\u1eb7c truy\u1ec1n h\u00ecnh c\u00e1p truy\u1ec1n th\u1ed1ng.<\/p>\n","protected":false},"author":2,"featured_media":5305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-tiep-thi-so"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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