{"id":5232,"date":"2019-07-18T22:18:38","date_gmt":"2019-07-18T19:18:38","guid":{"rendered":"https:\/\/super-news.info\/vi\/day-la-nhung-chien-thuat-pr-toi-te-nhat-nam-2019\/"},"modified":"2020-02-24T18:15:54","modified_gmt":"2020-02-24T15:15:54","slug":"day-la-nhung-chien-thuat-pr-toi-te-nhat-nam-2019","status":"publish","type":"post","link":"https:\/\/super-news.info\/vi\/day-la-nhung-chien-thuat-pr-toi-te-nhat-nam-2019\/","title":{"rendered":"\u0110\u00e2y l\u00e0 nh\u1eefng chi\u1ebfn thu\u1eadt PR t\u1ed3i t\u1ec7 nh\u1ea5t n\u0103m 2019"},"content":{"rendered":"<p>D\u00e0nh b\u1ea5t k\u1ef3 kho\u1ea3ng th\u1eddi gian n\u00e0o \u0111\u1ec3 t\u00ecm ki\u1ebfm hashtag #PRFail tr\u00ean Twitter v\u00e0 b\u1ea1n s\u1ebd kh\u00f4ng ph\u1ea3i v\u1eadt l\u1ed9n \u0111\u1ec3 t\u00ecm c\u00e1c nh\u00e0 b\u00e1o than th\u1edf v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c chi\u00eau tr\u00f2 PR t\u1ed3i t\u1ec7 m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c trong tu\u1ea7n n\u00e0y.<\/p>\n<p>M\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c nh\u00e0 b\u00e1o v\u00e0 c\u00e1c chuy\u00ean gia PR l\u00e0 ph\u1ee9c t\u1ea1p. M\u1eb7c d\u00f9 c\u00e1c chuy\u00ean gia PR c\u1ea7n ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ec3 c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd ho\u1ea1t \u0111\u1ed9ng, nh\u01b0ng c\u0169ng \u0111\u00fang \u1edf m\u1ed9t m\u1ee9c \u0111\u1ed9 n\u00e0o \u0111\u00f3, c\u00e1c nh\u00e0 b\u00e1o d\u1ef1a v\u00e0o c\u00e1c chuy\u00ean gia PR \u0111\u1ec3 \u0111\u01b0a c\u00e1c \u00fd t\u01b0\u1edfng c\u00e2u chuy\u1ec7n \u0111\u00e1ng ch\u00fa \u00fd tr\u1ef1c ti\u1ebfp v\u00e0o h\u1ed9p th\u01b0 \u0111\u1ebfn c\u1ee7a h\u1ecd.<\/p>\n<p>M\u1eb7c d\u00f9 c\u00f3 m\u1ed9t s\u1ed1 c\u00e2u chuy\u1ec7n kinh d\u1ecb #PRFail v\u1edbi c\u1ef1c k\u1ef3 t\u1ec7 chi\u1ebfn thu\u1eadt, nh\u1eefng tr\u01b0\u1eddng h\u1ee3p n\u00e0y v\u1eabn l\u00e0 thi\u1ec3u s\u1ed1.<\/p>\n<blockquote><p>C\u00e1c chuy\u00ean gia PR th\u01b0\u1eddng \u0111\u1eb7t ra m\u1ed9t ranh gi\u1edbi t\u1ed1t gi\u1eefa vi\u1ec7c cung c\u1ea5p n\u1ed9i dung gi\u00e1 tr\u1ecb m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p cho m\u1ed9t nh\u00e0 b\u00e1o &#8211; v\u00e0 ch\u00e0 x\u00e1t sai c\u00e1ch.<\/p><\/blockquote>\n<p>V\u00ec c\u00e1c chuy\u00ean gia PR ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o m\u1ed1i quan h\u1ec7 c\u1ee7a h\u1ecd v\u1edbi c\u00e1c li\u00ean h\u1ec7 truy\u1ec1n th\u00f4ng, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i chuy\u00ean nghi\u1ec7p trong c\u00e1c n\u1ed7 l\u1ef1c giao ti\u1ebfp v\u00e0 kh\u00f4ng c\u1eafn tay nu\u00f4i b\u1ea1n, c\u00f3 th\u1ec3 n\u00f3i nh\u01b0 v\u1eady.<\/p>\n<p>Nh\u00f3m c\u1ee7a t\u00f4i t\u1ea1i Fractl \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ed9 ph\u1ee7 s\u00f3ng h\u00e0ng \u0111\u1ea7u tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng cho kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i trong h\u01a1n s\u00e1u n\u0103m v\u00e0 ch\u00fang t\u00f4i lu\u00f4n quan t\u00e2m \u0111\u1ebfn vi\u1ec7c h\u1ecdc c\u00e1ch thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 th\u1ef1c s\u1ef1, tin t\u01b0\u1edfng v\u1edbi c\u00e1c li\u00ean h\u1ec7 truy\u1ec1n th\u00f4ng \u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.<\/p>\n<p>Trong n\u1ed7 l\u1ef1c kh\u00e1m ph\u00e1 nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c giao ti\u1ebfp n\u00e0o th\u1ef1c s\u1ef1 g\u00e2y kh\u00f3 ch\u1ecbu cho c\u00e1c nh\u00e0 b\u00e1o, ch\u00fang t\u00f4i \u0111\u00e3 kh\u1ea3o s\u00e1t h\u01a1n 500 nh\u00e0 b\u00e1o, bi\u00ean t\u1eadp vi\u00ean v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00f3ng g\u00f3p t\u1ef1 do \u0111\u1ec3 t\u00ecm hi\u1ec3u nh\u1eefng b\u1ee9c \u1ea3nh th\u00fa c\u01b0ng g\u00e2y kh\u00f3 ch\u1ecbu nh\u1ea5t trong n\u0103m 2019.<\/p>\n<p>B\u00e2y gi\u1edd ch\u00fang ta h\u00e3y \u0111i s\u00e2u v\u00e0o nh\u1eefng th\u1ee9 \u0111\u00f3.<\/p>\n<h2><strong>Top 10 Email Top Pet Peeves c\u1ee7a nh\u00e0 b\u00e1o<\/strong><\/h2>\n<h3>1. Nh\u1eadn m\u1ed9t s\u00e2n kh\u00f4ng li\u00ean quan.<\/h3>\n<p>Th\u1ef1c ti\u1ec5n PR g\u00e2y kh\u00f3 ch\u1ecbu nh\u1ea5t theo b\u00e1o c\u00e1o c\u1ee7a h\u01a1n 500 nh\u00e0 b\u00e1o &#8211; cho \u0111\u1ebfn nay &#8211; \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t n\u1ed1t nh\u1ea1c kh\u00f4ng li\u00ean quan \u0111\u1ebfn nh\u1ecbp c\u1ee7a c\u00e1c nh\u00e0 v\u0103n.<\/p>\n<p>M\u1ed9t th\u00f4ng \u0111i\u1ec7p cho t\u1ea5t c\u1ea3 c\u00e1c h\u1ecdc vi\u00ean PR:<em> d\u1eebng l\u00e0m vi\u1ec7c n\u00e0y<\/em>.<\/p>\n<p>Nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t s\u00e2n kh\u00f4ng li\u00ean quan d\u1ec5 d\u00e0ng l\u00e0 l\u1eddi ph\u00e0n n\u00e0n s\u1ed1 m\u1ed9t t\u1eeb c\u00e1c nh\u00e0 b\u00e1o. N\u1ebfu m\u1ed9t nh\u00e0 v\u0103n che \u0111\u1eady v\u1ebb \u0111\u1eb9p b\u1ec1n v\u1eefng, \u0111\u1eebng n\u00f3i v\u1edbi h\u1ecd v\u1ec1 kh\u00e1ch h\u00e0ng th\u1eddi trang b\u1ec1n v\u1eefng c\u1ee7a b\u1ea1n. C\u00f3 m\u1ed9t nh\u00e0 v\u0103n t\u1ed1t h\u01a1n b\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau.<\/p>\n<p>Ngo\u00e0i ra, n\u1ebfu m\u1ed9t nh\u00e0 v\u0103n chi tr\u1ea3 cho t\u00e0i ch\u00ednh c\u00e1 nh\u00e2n, \u0111\u1eebng \u0111\u01b0a cho h\u1ecd n\u1ed9i dung li\u00ean quan \u0111\u1ebfn bitcoin c\u1ee7a b\u1ea1n tr\u1eeb khi t\u00e0i li\u1ec7u l\u01b0u tr\u1eef c\u1ee7a t\u00e1c gi\u1ea3 cho th\u1ea5y n\u00f3 c\u00f3 li\u00ean quan cao v\u1edbi nh\u1eefng g\u00ec h\u1ecd \u0111\u00e3 b\u00e0y t\u1ecf s\u1ef1 quan t\u00e2m tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n<p>L\u00e0m nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n, v\u00e0 sau \u0111\u00f3 l\u00e0m l\u1ea1i. B\u1ea1n c\u00f3 th\u1ec3 ch\u1eafc ch\u1eafn r\u1eb1ng n\u1ed9i dung b\u1ea1n cung c\u1ea5p c\u00f3 li\u00ean quan \u0111\u1ebfn m\u1ed9t \u1ea5n ph\u1ea9m nh\u1ea5t \u0111\u1ecbnh, nh\u01b0ng h\u00e3y ki\u1ec3m tra \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o. V\u00ed d\u1ee5: Bustle.com bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i ch\u1ee7 \u0111\u1ec1 quan t\u00e2m c\u1ee7a ph\u1ee5 n\u1eef. Tho\u1ea1t nh\u00ecn, b\u1ea1n c\u00f3 th\u1ec3 ngh\u0129 r\u1eb1ng n\u00f3 ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u01b0a ra m\u1ed9t ph\u1ea7n n\u1ed9i dung chi ti\u1ebft ch\u1ebf \u0111\u1ed9 \u0103n ki\u00eang y\u00eau th\u00edch c\u1ee7a n\u1eef thi\u00ean ni\u00ean k\u1ef7. Nh\u01b0ng b\u1ea1n \u0111\u00e3 sai. Nh\u00e0 xu\u1ea5t b\u1ea3n n\u00e0y ki\u00ean quy\u1ebft v\u1ec1 <em>kh\u00f4ng ph\u1ea3i<\/em> bao g\u1ed3m b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec li\u00ean quan \u0111\u1ebfn ch\u1ebf \u0111\u1ed9 \u0103n ki\u00eang ho\u1eb7c x\u1ea5u h\u1ed5 c\u01a1 th\u1ec3.<\/p>\n<p>Nghi\u00ean c\u1ee9u tr\u1ea3 h\u1ebft.<\/p>\n<h3>2. Nh\u1eadn qu\u00e1 nhi\u1ec1u l\u01b0\u1ee3t theo d\u00f5i.<\/h3>\n<p>C\u00f3 bao nhi\u00eau l\u01b0\u1ee3t theo d\u00f5i tr\u1edf th\u00e0nh qu\u00e1 nhi\u1ec1u l\u01b0\u1ee3t theo d\u00f5i? Khi n\u00e0o th\u00ec c\u00f3 th\u1ec3 g\u1eedi email theo d\u00f5i? B\u1ea1n n\u00ean bao g\u1ed3m nh\u1eefng g\u00ec trong m\u1ed9t email ti\u1ebfp theo? Ch\u00fang t\u00f4i \u0111\u00e3 h\u1ecfi c\u00e1c nh\u00e0 b\u00e1o nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y v\u00e0 ch\u00fang t\u00f4i th\u1ea5y r\u1eb1ng c\u00e1c nh\u00e0 v\u0103n, bi\u00ean t\u1eadp vi\u00ean v\u00e0 c\u1ed9ng t\u00e1c vi\u00ean t\u1ef1 do tr\u1ef1c tuy\u1ebfn th\u00edch 0 ho\u1eb7c m\u1ed9t email theo d\u00f5i &#8211; v\u00e0 mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c trung b\u00ecnh t\u1eeb ba \u0111\u1ebfn b\u1ea3y ng\u00e0y sau khi b\u1ea1n g\u1eedi b\u00e0i qu\u1ea3ng c\u00e1o ban \u0111\u1ea7u.<\/p>\n<h3>3. Nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t s\u00e2n qu\u00e1 t\u1ef1 qu\u1ea3ng c\u00e1o m\u00e0 kh\u00f4ng c\u00f3 m\u1ed9t c\u00e2u chuy\u1ec7n th\u1ef1c s\u1ef1.<\/h3>\n<p>Cu\u1ed1i c\u00f9ng, m\u1ed9t th\u1ef1c h\u00e0nh PR x\u1ea5u c\u1ea7n tr\u00e1nh l\u00e0 \u0111\u01b0a cho nh\u00e0 b\u00e1o m\u1ed9t &#8220;c\u00e2u chuy\u1ec7n&#8221; khi th\u1ef1c t\u1ebf b\u1ea1n ch\u1ec9 hy v\u1ecdng h\u1ecd s\u1ebd bao che cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng cung c\u1ea5p b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec cho h\u1ecd c\u00f3 th\u1ec3 coi l\u00e0 \u0111\u00e1ng tin.<\/p>\n<p>\u0110\u1ed1i v\u1edbi h\u1ea7u h\u1ebft c\u00e1c ph\u1ea7n, c\u00e1c nh\u00e0 b\u00e1o kh\u00f4ng quan t\u00e2m \u0111\u1ebfn vi\u1ec7c tr\u00edch d\u1eabn ai \u0111\u00f3 trong t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 b\u1ed1i c\u1ea3nh n\u00e0o &#8211; h\u1ecd c\u0169ng kh\u00f4ng mu\u1ed1n vi\u1ebft v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c c\u1eadp nh\u1eadt c\u00f4ng ty.<\/p>\n<p>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n cung c\u1ea5p m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 c\u00f3 gi\u00e1 tr\u1ecb cho c\u00e1c nh\u00e0 v\u0103n v\u00e0 bi\u00ean t\u1eadp vi\u00ean.<\/p>\n<p>T\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn, \u0111\u00e1ng tin c\u1eady s\u1ebd thu h\u00fat \u0111\u1ed9c gi\u1ea3 c\u1ee7a h\u1ecd v\u00e0 g\u1eafn k\u1ebft l\u1ea1i v\u1edbi m\u1ee5c ti\u00eau ho\u1eb7c nhi\u1ec7m v\u1ee5 c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. Sau \u0111\u00f3, m\u1ed9t khi b\u1ea1n c\u00f3 m\u1ed9t s\u00e2n li\u00ean quan, ti\u1ebfp c\u1eadn.<\/p>\n<p>M\u1ed9t \u0111\u1ecbnh d\u1ea1ng ti\u1ebfp th\u1ecb n\u1ed9i dung ph\u1ed5 bi\u1ebfn l\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n. \u0110i s\u00e2u v\u00e0o m\u1ed9t t\u1eadp d\u1eef li\u1ec7u hi\u1ec7n c\u00f3, th\u1ef1c hi\u1ec7n m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t (nh\u01b0 ch\u00fang t\u00f4i \u0111\u00e3 l\u00e0m trong b\u00e0i vi\u1ebft n\u00e0y) ho\u1eb7c ph\u00e2n t\u00edch c\u00e1c xu h\u01b0\u1edbng \u0111\u1ec3 n\u00f3i l\u00ean m\u1ed9t v\u1ea5n \u0111\u1ec1 ph\u1ed5 bi\u1ebfn trong l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n. Mang m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 th\u1ef1c s\u1ef1 th\u00fa v\u1ecb \u0111\u1ebfn b\u00e0n v\u00e0 c\u00e1c nh\u00e0 b\u00e1o s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng bao qu\u00e1t n\u1ed9i dung c\u1ee7a b\u1ea1n (v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n).<\/p>\n<h2><strong>L\u1eddi khuy\u00ean t\u1eeb c\u00e1c nh\u00e0 b\u00e1o h\u00e0ng \u0111\u1ea7u<\/strong><\/h2>\n<p>Ch\u00fang t\u00f4i \u0111\u00e3 h\u1ecfi h\u00e0ng tr\u0103m nh\u00e0 b\u00e1o t\u1eeb c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n tr\u1ef1c tuy\u1ebfn h\u00e0ng \u0111\u1ea7u nh\u01b0 TIME, CNN, New York Times, Bustle v\u00e0 nhi\u1ec1u c\u00e2u h\u1ecfi sau: <em>N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra 1-3 \u0111i\u1ec3m ph\u1ea3n h\u1ed3i cho nh\u1eefng ng\u01b0\u1eddi n\u00e9m b\u00f3ng cho b\u1ea1n, b\u1ea1n s\u1ebd n\u00f3i g\u00ec? <\/em><\/p>\n<p>\u0110\u1ecdc l\u1eddi khuy\u00ean v\u00e0 ph\u1ea3n h\u1ed3i v\u1ec1 ng\u00e0nh c\u1ee7a h\u1ecd trong s\u00e1ch l\u1eadt, b\u00ean d\u01b0\u1edbi.<\/p>\n<p><iframe loading=\"lazy\" style=\"max-width: 800; display: table; margin: 0px auto;\" src=\"https:\/\/fractlstaging.com\/clients\/fractl-marketing\/fractl-survey-of-500-journalists\/?initialWidth=501&amp;childId=asset&amp;parentTitle=500%20Journalists%20Share%20Their%20Pitching%20Pet%20Peeves%20%7C%20Fractl&amp;parentUrl=https%3A%2F%2Fwww.frac.tl%2Fwork%2Fmarketing-research%2Fpitching-pet-peeves%2F\" data-service=\"fractlstaging\" width=\"100%\" height=\"513px\" frameborder=\"0\"><\/iframe><\/p>\n<h2><strong>M\u01b0\u1eddi chi\u1ebfn thu\u1eadt PR t\u1ed3i t\u1ec7 nh\u1ea5t<\/strong><\/h2>\n<p>\u0110\u1ec3 t\u00f3m t\u1eaft to\u00e0n b\u1ed9 ph\u00e1t hi\u1ec7n c\u1ee7a ch\u00fang t\u00f4i, \u0111\u00e2y l\u00e0 m\u01b0\u1eddi nh\u00f3m th\u00fa c\u01b0ng t\u1ed3i t\u1ec7 nh\u1ea5t li\u00ean quan \u0111\u1ebfn c\u00e1c chi\u00eau tr\u00f2 PR m\u00e0 c\u00e1c nh\u00e0 b\u00e1o \u0111\u1ea5u tranh:<\/p>\n<ol>\n<li>Hasn x\u00f4ng \u0111\u00e3 nghi\u00ean c\u1ee9u c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n \/ Kh\u00f4ng li\u00ean quan \u0111\u1ebfn nh\u1ecbp c\u1ee7a b\u1ea1n<\/li>\n<li>Hasn \u0111\u00e3 nghi\u00ean c\u1ee9u \u1ea5n ph\u1ea9m b\u1ea1n vi\u1ebft cho<\/li>\n<li>Qu\u00e1 nhi\u1ec1u l\u01b0\u1ee3t theo d\u00f5i<\/li>\n<li>T\u1ef1 qu\u1ea3ng c\u00e1o m\u00e0 kh\u00f4ng c\u00f3 chuy\u1ec7n th\u1eadt<\/li>\n<li>G\u1ecdi \u0111i\u1ec7n l\u1ea1nh<\/li>\n<li>V\u1ee5 n\u1ed5 email h\u00e0ng lo\u1ea1t<\/li>\n<li>G\u00f3c chung cho m\u1ed9t c\u00e2u chuy\u1ec7n chung<\/li>\n<li>Thi\u1ebfu s\u1ef1 h\u1ee3p t\u00e1c ho\u1eb7c minh b\u1ea1ch (ngh\u0129a l\u00e0 c\u00e1c l\u1ec7nh c\u1ea5m v\u1eadn b\u1ecb h\u1ecfng)<\/li>\n<li>Kh\u00f4ng c\u00e1 nh\u00e2n<\/li>\n<li>B\u1ea3n sao th\u00f4ng c\u00e1o b\u00e1o ch\u00ed<\/li>\n<\/ol>\n<p>H\u00e3y nh\u1edb r\u1eb1ng &#8211; ngay c\u1ea3 khi b\u1ea1n tr\u00e1nh m\u01b0\u1eddi th\u1ef1c h\u00e0nh x\u1ea5u \u1edf tr\u00ean, v\u1eabn kh\u00f4ng \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u00e2n c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00f3n nh\u1eadn.<\/p>\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp b\u00e1o ch\u00ed cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 t\u1ea1o m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t, nghi\u00ean c\u1ee9u ho\u1eb7c t\u01b0\u01a1ng t\u00e1c sao cho h\u1ea5p d\u1eabn, \u0111\u00e1ng tin c\u1eady ho\u1eb7c \u0111\u00e1ng ng\u1ea1c nhi\u00ean r\u1eb1ng m\u1ed9t nh\u00e0 v\u0103n kh\u00f4ng th\u1ec3 c\u01b0\u1ee1ng l\u1ea1i vi\u1ec7c che \u0111\u1eady n\u00f3.<\/p>\n<p>B\u01b0\u1edbc th\u1ee9 hai l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t danh s\u00e1ch ti\u1ebfp c\u1eadn v\u1edbi \u0111\u1ea7y \u0111\u1ee7 c\u00e1c nh\u00e0 v\u0103n v\u00e0 bi\u00ean t\u1eadp vi\u00ean tr\u1ef1c tuy\u1ebfn th\u01b0\u1eddng bao qu\u00e1t c\u00e1c n\u1ed9i dung m\u00e0 n\u1ed9i dung c\u1ee7a b\u1ea1n r\u01a1i v\u00e0o \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd.<\/p>\n<p>B\u01b0\u1edbc th\u1ee9 ba l\u00e0 \u0111\u00f3ng g\u00f3i g\u1ecdn g\u00e0ng v\u00e0 ng\u1eafn g\u1ecdn d\u1eef li\u1ec7u th\u00fa v\u1ecb nh\u1ea5t v\u00e0o m\u1ed9t email g\u1eedi th\u00f4ng tin ch\u00ednh cho n\u1ed9i dung c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng qu\u00e1 t\u1ef1 qu\u1ea3ng c\u00e1o ho\u1eb7c chung chung.<\/p>\n<p>Th\u1ef1c hi\u1ec7n theo c\u00e1c b\u01b0\u1edbc n\u00e0y v\u00e0 b\u1ea1n s\u1ebd ti\u1ebfp t\u1ee5c x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 t\u00edch c\u1ef1c, c\u00f9ng c\u00f3 l\u1ee3i v\u1edbi truy\u1ec1n th\u00f4ng.<\/p>\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/worst-pr-tactics\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e0nh b\u1ea5t k\u1ef3 kho\u1ea3ng th\u1eddi gian n\u00e0o \u0111\u1ec3 t\u00ecm ki\u1ebfm hashtag #PRFail tr\u00ean Twitter v\u00e0 b\u1ea1n s\u1ebd kh\u00f4ng ph\u1ea3i v\u1eadt l\u1ed9n \u0111\u1ec3 t\u00ecm c\u00e1c nh\u00e0 b\u00e1o than th\u1edf v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c chi\u00eau tr\u00f2 PR t\u1ed3i t\u1ec7 m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c trong tu\u1ea7n n\u00e0y. M\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c nh\u00e0 b\u00e1o v\u00e0 c\u00e1c chuy\u00ean gia [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-tiep-thi-so"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0110\u00e2y l\u00e0 nh\u1eefng chi\u1ebfn thu\u1eadt PR t\u1ed3i t\u1ec7 nh\u1ea5t n\u0103m 2019 - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/vi\/day-la-nhung-chien-thuat-pr-toi-te-nhat-nam-2019\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0110\u00e2y l\u00e0 nh\u1eefng chi\u1ebfn thu\u1eadt PR t\u1ed3i t\u1ec7 nh\u1ea5t n\u0103m 2019 - Super News\" \/>\n<meta property=\"og:description\" content=\"D\u00e0nh b\u1ea5t k\u1ef3 kho\u1ea3ng th\u1eddi gian n\u00e0o \u0111\u1ec3 t\u00ecm ki\u1ebfm hashtag #PRFail tr\u00ean Twitter v\u00e0 b\u1ea1n s\u1ebd kh\u00f4ng ph\u1ea3i v\u1eadt l\u1ed9n \u0111\u1ec3 t\u00ecm c\u00e1c nh\u00e0 b\u00e1o than th\u1edf v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c chi\u00eau tr\u00f2 PR t\u1ed3i t\u1ec7 m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c trong tu\u1ea7n n\u00e0y. 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