{"id":4785,"date":"2019-07-11T15:59:59","date_gmt":"2019-07-11T12:59:59","guid":{"rendered":"https:\/\/super-news.info\/vi\/cach-hubspot-ca-nhan-hoa-cac-chatbot-cua-chung-toi-de-cai-thien-trai-nghiem-cua-khach-hang-va-ho-tro-nhom-ban-hang-cua-chung-toi\/"},"modified":"2019-07-11T16:00:00","modified_gmt":"2019-07-11T13:00:00","slug":"cach-hubspot-ca-nhan-hoa-cac-chatbot-cua-chung-toi-de-cai-thien-trai-nghiem-cua-khach-hang-va-ho-tro-nhom-ban-hang-cua-chung-toi","status":"publish","type":"post","link":"https:\/\/super-news.info\/vi\/cach-hubspot-ca-nhan-hoa-cac-chatbot-cua-chung-toi-de-cai-thien-trai-nghiem-cua-khach-hang-va-ho-tro-nhom-ban-hang-cua-chung-toi\/","title":{"rendered":"C\u00e1ch HubSpot c\u00e1 nh\u00e2n h\u00f3a c\u00e1c Chatbot c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 h\u1ed7 tr\u1ee3 nh\u00f3m b\u00e1n h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"hs_cos_wrapper_post_body\">\n<p>B\u1ea1n c\u00f3 th\u1ec3 n\u00f3i v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a ti\u1ebfp th\u1ecb m\u00e0 kh\u00f4ng c\u1ea7n chatbot. M\u1ecdi ng\u01b0\u1eddi ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn vi\u1ec7c giao ti\u1ebfp v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u theo c\u00e1ch c\u00e1 nh\u00e2n h\u01a1n, tr\u00f2 chuy\u1ec7n h\u01a1n &#8211; v\u00e0 chatbot c\u00f3 th\u1ec3 gi\u00fap \u00edch.<\/p>\n<p><!--more--><\/p>\n<p>Bao g\u1ed3m c\u00e1c chatbot tr\u00ean trang web c\u1ee7a b\u1ea1n gi\u00fap kh\u00e1ch truy c\u1eadp t\u00ecm th\u1ea5y nh\u1eefng g\u00ec h\u1ecd \u0111ang t\u00ecm ki\u1ebfm v\u00e0 k\u1ebft n\u1ed1i ch\u00fang v\u1edbi nh\u00f3m c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch t\u1ee9c th\u00ec, kh\u00f4ng ma s\u00e1t. Chatbots c\u0169ng tu\u00e2n theo Khung nh\u1eafn tin g\u1eedi \u0111\u1ebfn.<\/p>\n<\/p>\n<p>V\u1eady, nh\u1eefng b\u00ed m\u1eadt \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c chatbot l\u00e0 g\u00ec?<\/p>\n<p>Tr\u00ean nh\u00f3m ti\u1ebfp th\u1ecb HubSpot, ch\u00fang t\u00f4i t\u00ecm c\u00e1ch cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1eb3ng c\u1ea5p th\u1ebf gi\u1edbi. Ch\u00fang t\u00f4i lu\u00f4n h\u1ecfi: L\u00e0m th\u1ebf n\u00e0o c\u00e1c chatbot c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 t\u1ed1t h\u01a1n c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau c\u1ee7a ch\u00fang t\u00f4i (kh\u00e1ch truy c\u1eadp, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng) \u0111\u1ec3 gi\u00fap h\u1ecd h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c t\u00e0i nguy\u00ean ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd? Ngo\u00e0i ra, l\u00e0m th\u1ebf n\u00e0o ch\u00fang ta c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng chatbot \u0111\u1ec3 h\u1ed7 tr\u1ee3 nh\u00f3m b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau?<\/p>\n<p><em>S\u1eed d\u1ee5ng Ph\u1ea7n m\u1ec1m Tr\u00ecnh t\u1ea1o Chatbot mi\u1ec5n ph\u00ed c\u1ee7a HubSpot \u0111\u1ec3 d\u1ec5 d\u00e0ng x\u00e2y d\u1ef1ng v\u00e0 kh\u1edfi ch\u1ea1y c\u00e1c chatbot tr\u00ean trang web c\u1ee7a b\u1ea1n &#8211; kh\u00f4ng c\u1ea7n m\u00e3 h\u00f3a.<\/em><\/p>\n<h2>Tr\u1ea3i nghi\u1ec7m Bot t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng<\/h2>\n<p>Chatbots ho\u1ea1t \u0111\u1ed9ng khi ch\u00fang theo ng\u1eef c\u1ea3nh v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111ang g\u1eb7p ph\u1ea3i. Th\u00f4ng qua c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1edbi \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i, ch\u00fang t\u00f4i \u0111\u00e3 bi\u1ebft r\u1eb1ng 15% c\u00e2u h\u1ecfi tr\u00f2 chuy\u1ec7n tr\u00ean trang web l\u00e0 v\u1ec1 vi\u1ec7c nh\u1eadn h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt. Ch\u00fang t\u00f4i \u0111\u00e3 t\u1ea1o ra ma s\u00e1t cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u00ec \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i (ng\u01b0\u1eddi tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi tr\u00f2 chuy\u1ec7n t\u1ea1i ch\u1ed7) kh\u00f4ng \u0111\u01b0\u1ee3c trang b\u1ecb t\u1ed1t \u0111\u1ec3 tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y nh\u01b0 c\u1ee7a ch\u00fang t\u00f4i <em>\u1ee7ng h\u1ed9<\/em> \u0111\u1ed9i l\u00e0.<\/p>\n<p>V\u00ec v\u1eady, ch\u00fang t\u00f4i \u0111\u00e3 t\u1ea1o ra m\u1ed9t bot \u0111\u1ec3 h\u01b0\u1edbng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u1ebfn c\u00e1c ngu\u1ed3n l\u1ef1c ph\u00f9 h\u1ee3p \u0111\u1ec3 h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt (nh\u00f3m h\u1ed7 tr\u1ee3, ki\u1ebfn \u200b\u200bth\u1ee9c v\u00e0 c\u1ed9ng \u0111\u1ed3ng c\u1ee7a ch\u00fang t\u00f4i). N\u1ebfu h\u1ecd kh\u00f4ng t\u00ecm ki\u1ebfm h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt, ch\u00fang t\u00f4i \u0111\u00e3 chuy\u1ec3n c\u00e2u h\u1ecfi c\u1ee7a h\u1ecd v\u1ec1 c\u00e1c t\u00ednh n\u0103ng v\u00e0 gi\u00e1 c\u1ea3 c\u1ee7a HubSpot cho nh\u00f3m b\u00e1n h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/07\/1562849997_547_Cach-HubSpot-ca-nhan-hoa-cac-Chatbot-cua-chung-toi.png\" alt=\"chatbots-C\u1ea3i thi\u1ec7n-kh\u00e1ch h\u00e0ng-tr\u1ea3i nghi\u1ec7m-th\u1eed nghi\u1ec7m-2 &quot;width =&quot; 600 &quot;style =&quot; width: 600px; hi\u1ec3n th\u1ecb: kh\u1ed1i; l\u1ec1: 0px auto; &quot;srcset =&quot; https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/chatbots-improve-customer-experience-experiment-2.png?ference=300&amp;name=chatbots-improve-customer- -experiment-2.png 300w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/chatbots-improve-customer-experience-experiment-2.png?ference=600&amp;name=chatbots-improve-customer-experience- th\u1eed nghi\u1ec7m-2.png 600w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/chatbots-improve-customer-experience-experiment-2.png?ference=900&amp;name=chatbots-improve-customer-experience-exper -2.png 900w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/chatbots-improve-customer-experience-experiment-2.png?ference=1200&amp;name=chatbots-improve-customer-experience-experiment- 2.png 1200w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/chatbots-improve-customer-experience-experiment-2.png?ference=1500&amp;name=chatbots-improve-customer-experience-experiment .png 1500w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/chatbots-improve-customer-experience-experiment-2.png?ference=1800&amp;name=chatbots-improve-customer-experi ence-th\u1eed nghi\u1ec7m-2.png 1800w &quot;size =&quot; (max-width: 600px) 100vw, 600px\"\/><\/p>\n<p>Ch\u00fang t\u00f4i \u0111\u00e3 tri\u1ec3n khai c\u00e1c bot n\u00e0y tr\u00ean c\u00e1c trang c\u1ee7a trang web ch\u00ednh v\u00e0 th\u1ea5y m\u1ed9t <strong>T\u0103ng 80%<\/strong> trong hi\u1ec7u qu\u1ea3 c\u1ee7a nh\u00f3m b\u00e1n h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i: th\u01b0\u1edbc \u0111o th\u00e0nh c\u00f4ng d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng cu\u1ed9c h\u1ecdp ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1eb7t chia cho t\u1ed5ng s\u1ed1 cu\u1ed9c tr\u00f2 chuy\u1ec7n \u0111\u01b0\u1ee3c x\u1eed l\u00fd. V\u00e0, \u0111\u00f3 l\u00e0 m\u1ed9t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n nhi\u1ec1u, v\u00ec kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i c\u00f3 th\u1ec3 truy c\u1eadp h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n<p>\u0110\u00f3 l\u00e0 m\u1ed9t chi\u1ebfn th\u1eafng l\u1edbn, nh\u01b0ng c\u00f4ng vi\u1ec7c c\u1ee7a ch\u00fang t\u00f4i h\u1ea7u nh\u01b0 kh\u00f4ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n. Khi ch\u00fang t\u00f4i l\u00f9i l\u1ea1i m\u1ed9t b\u01b0\u1edbc, ch\u00fang t\u00f4i nh\u1eadn ra r\u1eb1ng tr\u1ea3i nghi\u1ec7m bot bot h\u1ed7 tr\u1ee3 n\u00e0y kh\u00f4ng ph\u1ee5c v\u1ee5 t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a ch\u00fang t\u00f4i. Trong kho\u1ea3ng <strong>70% kh\u00e1n gi\u1ea3 c\u1ee7a ch\u00fang t\u00f4i l\u00e0 kh\u00e1ch truy c\u1eadp v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong>, so v\u1edbi 30% l\u00e0 ng\u01b0\u1eddi d\u00f9ng v\u00e0 kh\u00e1ch h\u00e0ng. Tr\u1ea3i nghi\u1ec7m bot \u0111\u1ea7u ti\u00ean n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ch\u1ec9 v\u1edbi 30% kh\u00e1n gi\u1ea3 c\u1ee7a ch\u00fang t\u00f4i. B\u1ecf qua 70% kh\u00e1n gi\u1ea3 c\u1ee7a ch\u00fang t\u00f4i c\u00f3 ngh\u0129a l\u00e0 ch\u00fang t\u00f4i \u0111ang \u0111\u1ec3 ti\u1ec1n tr\u00ean b\u00e0n.<\/p>\n<h2>Tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n cho t\u1ea5t c\u1ea3 kh\u00e1ch truy c\u1eadp<\/h2>\n<p>Ch\u00fang t\u00f4i c\u0169ng c\u1ea7n t\u1ea1o ra tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a cho kh\u00e1ch truy c\u1eadp v\u00e0 kh\u00e1n gi\u1ea3 ch\u00ednh.<\/p>\n<p>V\u1edbi kinh nghi\u1ec7m botv h\u1ed7 tr\u1ee3 tr\u00ean m\u1ea1ng, th\u1eadt k\u1ef3 l\u1ea1 khi h\u1ecfi kh\u00e1ch truy c\u1eadp v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u1ebfu h\u1ecd c\u1ea7n h\u1ed7 tr\u1ee3 khi ch\u00fang t\u00f4i bi\u1ebft h\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a ch\u00fang t\u00f4i. Thay v\u00ec h\u01b0\u1edbng kh\u00e1ch truy c\u1eadp v\u00e0 d\u1eabn \u0111\u1ebfn tr\u00f2 chuy\u1ec7n ho\u1eb7c h\u1ed7 tr\u1ee3, ch\u00fang t\u00f4i mu\u1ed1n cung c\u1ea5p cho nh\u1eefng kh\u00e1ch truy c\u1eadp n\u00e0y t\u00f9y ch\u1ecdn t\u1ef1 gi\u00fap \u0111\u1ee1 c\u1ee7a h\u1ecd. T\u1ea1i sao kh\u00f4ng cung c\u1ea5p cho h\u1ecd t\u00f9y ch\u1ecdn \u0111\u1ec3 b\u1eaft \u0111\u1ea7u mi\u1ec5n ph\u00ed v\u1edbi HubSpot CRM? B\u1eb1ng c\u00e1ch \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed c\u1ee7a ch\u00fang t\u00f4i ho\u1eb7c tr\u00f2 chuy\u1ec7n v\u1edbi nh\u00f3m b\u00e1n h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 c\u00e1c t\u00ednh n\u0103ng v\u00e0 gi\u00e1 c\u1ea3 cho c\u00e1c c\u00f4ng c\u1ee5 n\u00e2ng cao.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/07\/1562849998_510_Cach-HubSpot-ca-nhan-hoa-cac-Chatbot-cua-chung-toi.png\" alt=\"chatbots-C\u1ea3i thi\u1ec7n-kh\u00e1ch h\u00e0ng-tr\u1ea3i nghi\u1ec7m-th\u1eed nghi\u1ec7m-3-1 &quot;width =&quot; 545 &quot;style =&quot; width: 545px; hi\u1ec3n th\u1ecb: kh\u1ed1i; l\u1ec1: 0px auto; &quot;srcset =&quot; https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/chatbots-improve-customer-experience-experiment-3-1.png?ference=273&amp;name=chatbots-improve-customer -experience-th\u1eed nghi\u1ec7m-3-1.png 273w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/chatbots-improve-customer-experience-experiment-3-1.png?ference=545&amp;name=chatbots- c\u1ea3i thi\u1ec7n-kh\u00e1ch h\u00e0ng-kinh nghi\u1ec7m-th\u1eed nghi\u1ec7m-3-1.png 545w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/chatbots-improve-customer-experience-experiment-3-1.png?ference=818&amp;name = chatbots-C\u1ea3i thi\u1ec7n-kh\u00e1ch h\u00e0ng-kinh nghi\u1ec7m-th\u1eed nghi\u1ec7m-3-1.png 818w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/chatbots-improve-customer-experience-experiment-3-1.png? width = 1090 &amp; name = chatbots-C\u1ea3i thi\u1ec7n-kh\u00e1ch h\u00e0ng-kinh nghi\u1ec7m-th\u1eed nghi\u1ec7m-3-1.png 1090w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/chatbots-improve-customer-experience-experiment-3-1 .png? width = 1363 &amp; name = chatbots-C\u1ea3i thi\u1ec7n kh\u00e1ch h\u00e0ng-kinh nghi\u1ec7m-th\u1eed nghi\u1ec7m-3-1.png 1363w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/chatbots-improve-customer-experience-experiment- 3-1.png? Width = 1635 &amp; name = chatbots-i mprove-kh\u00e1ch h\u00e0ng-kinh nghi\u1ec7m-th\u1eed nghi\u1ec7m-3-1.png 1635w &quot;size =&quot; (max-width: 545px) 100vw, 545px\"\/><\/p>\n<p>B\u00e2y gi\u1edd ch\u00fang t\u00f4i \u0111\u00e3 thi\u1ebft k\u1ebf <em>hai<\/em> tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n: m\u1ed9t cho nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m c\u1ee7a ch\u00fang t\u00f4i (kh\u00e1ch h\u00e0ng) <em>v\u00e0<\/em> nh\u1eefng ng\u01b0\u1eddi ch\u01b0a tr\u1ea3i nghi\u1ec7m n\u00f3 (kh\u00e1ch truy c\u1eadp).<\/p>\n<p>Ch\u00fang t\u00f4i tin r\u1eb1ng \u0111\u00e2y l\u00e0 m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho m\u1ed7i kh\u00e1n gi\u1ea3, b\u1edfi v\u00ec n\u00f3 mang l\u1ea1i <strong>t\u00f9y ch\u1ecdn theo ng\u1eef c\u1ea3nh d\u1ef1a tr\u00ean m\u1ed1i quan h\u1ec7 c\u1ee7a h\u1ecd v\u1edbi HubSpot<\/strong>. Tuy nhi\u00ean, ch\u00fang t\u00f4i mu\u1ed1n th\u1eed nghi\u1ec7m n\u00f3 tr\u01b0\u1edbc b\u1eb1ng m\u1ed9t th\u1eed nghi\u1ec7m.<\/p>\n<h2>Thi\u1ebft l\u1eadp th\u1eed nghi\u1ec7m<\/h2>\n<p>\u0110\u1ec3 ki\u1ec3m tra gi\u1ea3 thuy\u1ebft c\u1ee7a ch\u00fang t\u00f4i r\u1eb1ng \u0111\u00e2y s\u1ebd l\u00e0 tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho c\u1ea3 hai ng\u01b0\u1eddi d\u00f9ng n\u00e0y, ch\u00fang t\u00f4i \u0111\u00e3 thi\u1ebft l\u1eadp th\u1eed nghi\u1ec7m A \/ B tr\u00ean m\u1ed9t trong c\u00e1c trang s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 ch\u00fang t\u00f4i c\u00f3 th\u1ec3 th\u1ea5y ch\u00ednh x\u00e1c c\u00e1ch bot cho kh\u00e1ch truy c\u1eadp th\u1ef1c hi\u1ec7n so v\u1edbi tr\u1ea3i nghi\u1ec7m bot hi\u1ec7n t\u1ea1i ( \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf cho kh\u00e1ch h\u00e0ng).<\/p>\n<p>\u0110\u1ea7u ti\u00ean, ch\u00fang t\u00f4i x\u00e1c \u0111\u1ecbnh s\u1ed1 li\u1ec7u c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 th\u00e0nh c\u00f4ng. Ch\u00fang t\u00f4i th\u1ea5y:<\/p>\n<ul>\n<li>Hi\u1ec7u qu\u1ea3 c\u1ee7a nh\u00f3m b\u00e1n h\u00e0ng: # cu\u1ed9c h\u1ecdp \u0111\u01b0\u1ee3c \u0111\u1eb7t b\u1edfi nh\u00f3m b\u00e1n h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i s\u1ed1 l\u01b0\u1ee3ng cu\u1ed9c tr\u00f2 chuy\u1ec7n m\u00e0 h\u1ecd \u0111\u00e3 x\u1eed l\u00fd<\/li>\n<li># \u0111\u0103ng k\u00fd cho CRM<\/li>\n<\/ul>\n<p>Ch\u00fang t\u00f4i c\u0169ng so s\u00e1nh nh\u1eefng \u0111i\u1ec1u n\u00e0y cho t\u1eebng bot (ki\u1ec3m so\u00e1t so v\u1edbi bi\u1ebfn th\u1ec3) v\u00e0 theo t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng (kh\u00e1ch truy c\u1eadp so v\u1edbi kh\u00e1ch h\u00e0ng).<\/p>\n<p>Ch\u00fang t\u00f4i \u0111\u00e3 ch\u1ecdn m\u1ed9t trong c\u00e1c trang s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u00e0 h\u01b0\u1edbng 50% l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web c\u1ee7a m\u00ecnh \u0111\u1ebfn m\u1ed9t trang \u0111\u01b0\u1ee3c nh\u00e2n b\u1ea3n v\u1edbi tr\u1ea3i nghi\u1ec7m bot m\u1edbi. B\u00e0i ki\u1ec3m tra \u0111\u00e3 tr\u1ef1c ti\u1ebfp v\u00e0 s\u1eb5n s\u00e0ng \u0111\u1ec3 ch\u1ea1y trong m\u1ed9t th\u00e1ng trong khi ch\u00fang t\u00f4i ch\u1edd \u0111\u1ee3i (ph\u1ea7n n\u00e0o) ki\u00ean nh\u1eabn \u0111\u1ec3 bi\u1ebft k\u1ebft qu\u1ea3.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/07\/Cach-HubSpot-ca-nhan-hoa-cac-Chatbot-cua-chung-toi.gif\" alt=\"chatbots-C\u1ea3i thi\u1ec7n-kh\u00e1ch h\u00e0ng-tr\u1ea3i nghi\u1ec7m-th\u1eed nghi\u1ec7m-4 &quot;width =&quot; 480 &quot;style =&quot; width: 480px; hi\u1ec3n th\u1ecb: kh\u1ed1i; l\u1ec1: 0px auto; &quot;srcset =&quot; https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/chatbots-improve-customer-experience-experiment-4.gif?ference=240&amp;name=chatbots-improve-customer- -experiment-4.gif 240w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/chatbots-improve-customer-experience-experiment-4.gif?ference=480&amp;name=chatbots-improve-customer-exper- th\u1eed nghi\u1ec7m-4.gif 480w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/chatbots-improve-customer-experience-experiment-4.gif?ference=720&amp;name=chatbots-improve-customer-experience- -4.gif 720w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/chatbots-improve-customer-experience-experiment-4.gif?ference=960&amp;name=chatbots-improve-customer-experience- 4.gif 960w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/chatbots-improve-customer-experience-experiment-4.gif?ference=1200&amp;name=chatbots-improve-customer-experience-experiment-4 .gif 1200w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/chatbots-improve-customer-experience-experiment-4.gif?ference=1440&amp;name=chatbots-improve-customer-experien ce-th\u1eed nghi\u1ec7m-4.gif 1440w &quot;size =&quot; (chi\u1ec1u r\u1ed9ng t\u1ed1i \u0111a: 480px) 100vw, 480px\"\/><\/p>\n<p style=\"text-align: center; font-size: 13px;\"><em>T\u00f4i, ch\u1edd \u0111\u1ee3i t\u1ea1i b\u00e0n c\u1ee7a t\u00f4i<\/em><\/p>\n<h2>K\u1ebft qu\u1ea3 th\u00ed nghi\u1ec7m<\/h2>\n<p>Ch\u00fang t\u00f4i c\u00f4 l\u1eadp k\u1ebft qu\u1ea3 c\u1ee7a m\u00ecnh cho kh\u00e1n gi\u1ea3, b\u00e0i ki\u1ec3m tra \u0111\u01b0\u1ee3c t\u1eadp trung v\u00e0o: kh\u00e1ch truy c\u1eadp. Ch\u00fang t\u00f4i \u0111\u00e3 xem x\u00e9t c\u00e1ch \u0111i\u1ec1u khi\u1ec3n (bot h\u1ed7 tr\u1ee3) th\u1ef1c hi\u1ec7n ch\u1ed1ng l\u1ea1i bi\u1ebfn th\u1ec3 (bot ch\u00ednh).<\/p>\n<ul>\n<li>Hi\u1ec7u qu\u1ea3 c\u1ee7a \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng: t\u0103ng g\u1ea7n 70% trong bi\u1ebfn th\u1ec3<\/li>\n<li>S\u1ed1 l\u1ea7n \u0111\u0103ng k\u00fd CRM: t\u0103ng 7%<\/li>\n<\/ul>\n<p>S\u1ef1 gia t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u0103ng k\u00fd CRM cho th\u1ea5y kh\u00e1ch truy c\u1eadp \u0111ang t\u00ecm ki\u1ebfm t\u00f9y ch\u1ecdn ph\u00f9 h\u1ee3p cho h\u1ecd (b\u1eaft \u0111\u1ea7u mi\u1ec5n ph\u00ed) v\u00e0 tham gia \u0111\u1ec3 d\u00f9ng th\u1eed ph\u1ea7n m\u1ec1m c\u1ee7a ch\u00fang t\u00f4i mi\u1ec5n ph\u00ed.<\/p>\n<p>Do \u0111\u00f3, c\u00f3 \u00edt cu\u1ed9c tr\u00f2 chuy\u1ec7n h\u01a1n v\u1edbi nh\u00f3m b\u00e1n h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i, nh\u01b0ng ch\u00fang t\u00f4i \u0111\u00e3 th\u1ea5y m\u1ed9t s\u1ed1 cu\u1ed9c h\u1ecdp t\u01b0\u01a1ng t\u1ef1 \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u01b0\u1edbc \u0111\u1ec3 ti\u1ebfp t\u1ee5c cu\u1ed9c tr\u00f2 chuy\u1ec7n b\u00e1n h\u00e0ng sau m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 m\u1ed9t v\u00e0i \u0111i\u1ec1u:<\/p>\n<ol>\n<li>\u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng \u0111\u00e3 c\u00f3 th\u1ec3 d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n v\u00e0 t\u1eadp trung v\u00e0o c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng chuy\u1ec3n th\u00e0nh b\u00e1n h\u00e0ng<\/li>\n<li>Ch\u00fang t\u00f4i kh\u00f4ng c\u00f3 nhu c\u1ea7u, v\u00ec ch\u00fang t\u00f4i v\u1eabn th\u1ea5y m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng c\u00e1c cu\u1ed9c h\u1ecdp \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u01b0\u01a1ng t\u1ef1. Ch\u00fang t\u00f4i v\u1eabn \u0111ang b\u1eaft nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn vi\u1ec7c c\u00f3 m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n b\u00e1n h\u00e0ng, ch\u1ec9 l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/li>\n<\/ol>\n<p><strong>Ph\u00e2n kh\u00fac t\u1ed1t h\u01a1n l\u00e0m cho cu\u1ed9c s\u1ed1ng t\u1ed1t h\u01a1n cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi.<\/strong> L\u00e0m cho bot \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cho kh\u00e1ch truy c\u1eadp \u0111\u00e3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ee7a bot bot ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n. Ch\u00fang t\u00f4i \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c bot kh\u00e1ch h\u00e0ng ho\u1ea1t \u0111\u1ed9ng r\u1ea5t t\u1ed1t cho kh\u00e1n gi\u1ea3 m\u00e0 n\u00f3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf &#8211; ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n 52% khi ch\u1ec9 hi\u1ec3n th\u1ecb cho kh\u00e1ch h\u00e0ng so v\u1edbi khi n\u00f3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb cho t\u1ea5t c\u1ea3 kh\u00e1ch truy c\u1eadp.<\/p>\n<h2>Takeaways cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/h2>\n<p>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i nh\u1eadn ra r\u1eb1ng c\u00e1c ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau c\u1ee7a b\u1ea1n c\u00f3 v\u1ea5n \u0111\u1ec1 kh\u00e1c nhau v\u00e0 nh\u1eefng g\u00ec ho\u1ea1t \u0111\u1ed9ng cho m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00f4ng ph\u1ea3i l\u00e0 t\u1ed1t nh\u1ea5t cho \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c. B\u1eb1ng c\u00e1ch hi\u1ec3u c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch truy c\u1eadp c\u1ee7a ch\u00fang t\u00f4i \u0111ang g\u1eb7p ph\u1ea3i v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m chatbot c\u1ee7a h\u1ecd t\u1ea1i ch\u1ed7, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t tri\u1ec3n v\u1ecdng t\u1ed1t h\u01a1n <em>v\u00e0<\/em> kinh nghi\u00ea\u0323m khach hang. Khi b\u1ea1n d\u1ef1 \u0111o\u00e1n s\u1ef1 gi\u00fap \u0111\u1ee1 m\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u1ea7n t\u1ed1t h\u01a1n, s\u1ed1 li\u1ec7u c\u1ee7a b\u1ea1n c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n.<\/p>\n<p>V\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ngh\u0129 r\u1eb1ng, OK OK, nghe c\u00f3 v\u1ebb kh\u00e1 t\u1ed1t cho HubSpot, nh\u01b0ng doanh nghi\u1ec7p c\u1ee7a t\u00f4i th\u00ec sao? L\u00e0m c\u00e1ch n\u00e0o t\u00f4i c\u00f3 th\u1ec3 t\u1ea1o tr\u1ea3i nghi\u1ec7m bot theo ng\u1eef c\u1ea3nh h\u01a1n cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh?<\/p>\n<ol>\n<li>T\u1ea1o m\u1ed9t danh s\u00e1ch c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau m\u00e0 b\u1ea1n \u0111ang ph\u1ee5c v\u1ee5 tr\u00ean trang web c\u1ee7a b\u1ea1n.<\/li>\n<li>\u0110\u1ed1i v\u1edbi m\u1ed7i \u0111\u1ed1i t\u01b0\u1ee3ng, h\u00e3y m\u00f4 t\u1ea3 c\u00e1c lo\u1ea1i c\u00e2u h\u1ecfi m\u00e0 h\u1ecd c\u00f3 th\u1ec3 c\u00f3.<\/li>\n<li>X\u00e1c \u0111\u1ecbnh t\u00e0i nguy\u00ean ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi t\u1ed1t nh\u1ea5t nh\u1eefng c\u00e2u h\u1ecfi \u0111\u00f3 \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap h\u1ecd t\u00ecm th\u1ea5y nh\u1eefng g\u00ec h\u1ecd \u0111ang t\u00ecm ki\u1ebfm nhanh h\u01a1n v\u00e0 \u00edt ma s\u00e1t h\u01a1n.<\/li>\n<\/ol>\n<p><strong>Sau \u0111\u00f3 th\u1ef1c hi\u1ec7n n\u00f3!<\/strong> C\u00f4ng c\u1ee5 \u0111\u00e0m tho\u1ea1i HubSpot cung c\u1ea5p cho b\u1ea1n kh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau c\u00e1c lu\u1ed3ng tr\u00f2 chuy\u1ec7n c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c danh s\u00e1ch \u0111\u01b0\u1ee3c ph\u00e2n \u0111o\u1ea1n d\u1ef1a tr\u00ean d\u1eef li\u1ec7u trong CRM \u0111\u1ec3 b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n<p>Chatbots k\u1ec1 vai s\u00e1t c\u00e1nh c\u00f9ng v\u1edbi \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m mua h\u00e0ng tuy\u1ec7t v\u1eddi, \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a c\u0169ng gi\u00fap ch\u00fang t\u00f4i x\u00e1c \u0111\u1ecbnh kh\u00e1ch truy c\u1eadp c\u00f3 th\u1ec3 l\u00e0 kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p t\u1ed1t.<\/p>\n<p>Chatbots c\u00f3 th\u1ec3 l\u00e0m t\u01b0\u01a1ng t\u1ef1 cho doanh nghi\u1ec7p v\u00e0 kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-88aa9105-bb9f-4d7d-bba5-53013ac4e3f9\"><span class=\"hs-cta-node hs-cta-88aa9105-bb9f-4d7d-bba5-53013ac4e3f9\" id=\"hs-cta-88aa9105-bb9f-4d7d-bba5-53013ac4e3f9\"><!--(if lte IE 8)>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<!(endif)--><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-88aa9105-bb9f-4d7d-bba5-53013ac4e3f9\" style=\"border-width:0px;\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/07\/1562849999_769_Cach-HubSpot-ca-nhan-hoa-cac-Chatbot-cua-chung-toi.png\" alt=\"Cu\u1ed9c tr\u00f2 chuy\u1ec7n\"\/><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<\/div>\n<p><script>(function() {\n  var _fbq = window._fbq || (window._fbq = ());\n  if (!_fbq.loaded) {\n    var fbds = document.createElement('script');\n    fbds.async = true;\n    fbds.src = \"http:\/\/connect.facebook.net\/en_US\/fbds.js\";\n    var s = document.getElementsByTagName('script')(0);\n    s.parentNode.insertBefore(fbds, s);\n    _fbq.loaded = true;\n  }\n  _fbq.push(('addPixelId', '770933992942418'));\n})();\nwindow._fbq = window._fbq || ();\nwindow._fbq.push(('track', 'PixelInitialized', {}));\n<\/script><\/pre>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/blog.hubspot.com\/marketing\/chatbots-improve-customer-experience-experiment\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] B\u1ea1n c\u00f3 th\u1ec3 n\u00f3i v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a ti\u1ebfp th\u1ecb m\u00e0 kh\u00f4ng c\u1ea7n chatbot. M\u1ecdi ng\u01b0\u1eddi ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn vi\u1ec7c giao ti\u1ebfp v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u theo c\u00e1ch c\u00e1 nh\u00e2n h\u01a1n, tr\u00f2 chuy\u1ec7n h\u01a1n &#8211; v\u00e0 chatbot c\u00f3 th\u1ec3 gi\u00fap \u00edch.<\/p>\n","protected":false},"author":2,"featured_media":4786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-tiep-thi-so"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00e1ch HubSpot c\u00e1 nh\u00e2n h\u00f3a c\u00e1c Chatbot c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 h\u1ed7 tr\u1ee3 nh\u00f3m b\u00e1n h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/vi\/cach-hubspot-ca-nhan-hoa-cac-chatbot-cua-chung-toi-de-cai-thien-trai-nghiem-cua-khach-hang-va-ho-tro-nhom-ban-hang-cua-chung-toi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e1ch HubSpot c\u00e1 nh\u00e2n h\u00f3a c\u00e1c Chatbot c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 h\u1ed7 tr\u1ee3 nh\u00f3m b\u00e1n h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] B\u1ea1n c\u00f3 th\u1ec3 n\u00f3i v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a ti\u1ebfp th\u1ecb m\u00e0 kh\u00f4ng c\u1ea7n chatbot. 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