{"id":4743,"date":"2019-07-11T02:18:11","date_gmt":"2019-07-10T23:18:11","guid":{"rendered":"https:\/\/super-news.info\/vi\/no-la-gi-va-lam-nhu-the-nao\/"},"modified":"2019-07-11T02:18:12","modified_gmt":"2019-07-10T23:18:12","slug":"no-la-gi-va-lam-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/super-news.info\/vi\/no-la-gi-va-lam-nhu-the-nao\/","title":{"rendered":"N\u00f3 l\u00e0 g\u00ec v\u00e0 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n                                                        <span id=\"hs_cos_wrapper_blog_audio_reader\" class=\"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_custom_widget\" style=\"\" data-hs-cos-general-type=\"widget\" data-hs-cos-type=\"custom_widget\"><br \/>\n    <!-- audio disabled --><br \/>\n<\/span><\/p>\n<p><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" style=\"\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><\/p>\n<p>Tr\u1edf l\u1ea1i trong nh\u1eefng ng\u00e0y c\u1ee7a <i>\u0110\u00e0n \u00f4ng \u0111i\u00ean<\/i>\u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o, theo d\u00f5i c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi tham gia v\u00e0o m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee5 th\u1ec3 g\u1ea7n nh\u01b0 kh\u00f4ng th\u1ec3 l\u00e0m t\u1ed1t. C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd ch\u00ecm ti\u1ec1n v\u00e0o c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n nh\u01b0 radio v\u00e0 in \u1ea5n, v\u00e0 hy v\u1ecdng doanh s\u1ed1 b\u00e1n s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o s\u1ebd t\u0103ng l\u00ean. Kh\u00f4ng c\u00f3 c\u00e1ch n\u00e0o ch\u00ednh x\u00e1c \u0111\u00e1ng tin c\u1eady \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi tham gia v\u00e0o m\u1ed9t qu\u1ea3ng c\u00e1o ho\u1eb7c mua m\u1ed9t s\u1ea3n ph\u1ea9m v\u00ec n\u00f3. Tr\u00ean th\u1ef1c t\u1ebf, thu\u1eadt ng\u1eef ROI (l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0) th\u1eadm ch\u00ed kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i cho \u0111\u1ebfn gi\u1eefa th\u1eadp ni\u00ean 1960. <\/p>\n<p><!--more--><\/p>\n<p>R\u1ea5t nhi\u1ec1u \u0111\u00e3 thay \u0111\u1ed5i k\u1ec3 t\u1eeb \u0111\u00f3. C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o hi\u1ec7n c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o r\u1ea5t nhi\u1ec1u d\u1eef li\u1ec7u theo d\u00f5i qu\u1ea3ng c\u00e1o chi ti\u1ebft cho m\u1ed7i chi\u1ebfn d\u1ecbch h\u1ecd ch\u1ea1y &#8211; th\u1ef1c t\u1ebf l\u00e0 r\u1ea5t nhi\u1ec1u d\u1eef li\u1ec7u m\u00e0 h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n d\u00e0nh th\u1eddi gian \u0111\u00e1ng k\u1ec3 \u0111\u1ec3 s\u00e0ng l\u1ecdc qua b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m n\u00e0o th\u1ef1c s\u1ef1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi \u0111i\u1ec3m m\u1ea5u ch\u1ed1t c\u1ee7a h\u1ecd. Theo d\u00f5i qu\u1ea3ng c\u00e1o \u0111\u00e3 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng, ki\u1ec3m tra v\u00e0 s\u1eeda \u0111\u1ed5i qu\u1ea3ng c\u00e1o ch\u00ednh x\u00e1c h\u01a1n d\u1ef1a tr\u00ean c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd. <\/p>\n<div class=\"hsg-featured-snippet\">\n<div class=\"hsg-featured-snippet__wrapper\">\n<h2>Theo d\u00f5i qu\u1ea3ng c\u00e1o l\u00e0 g\u00ec?<\/h2>\n<div class=\"hsg-featured-snippet__wrapper--content\" data-type=\"paragraph\">\n<p>Theo d\u00f5i qu\u1ea3ng c\u00e1o l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 hi\u1ec3u bi\u1ebft c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1ec1 hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn. C\u00f3 nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p m\u00e0 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin n\u00e0y, bao g\u1ed3m URL theo d\u00f5i, pixel theo d\u00f5i v\u00e0 cookie. Ch\u00fang ta s\u1ebd th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p d\u01b0\u1edbi \u0111\u00e2y<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><\/span><\/p>\n<p>N\u1ebfu b\u1ea1n ch\u01b0a quen v\u1edbi vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 d\u00e0nh th\u1eddi gian suy ngh\u0129 v\u1ec1 c\u00e1c s\u1ed1 li\u1ec7u c\u1ee5 th\u1ec3 s\u1ebd quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n. Theo d\u00f5i qu\u1ea3ng c\u00e1o ng\u00e0y nay t\u1ed3n t\u1ea1i tr\u00ean m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 v\u00e0 n\u1ec1n t\u1ea3ng kh\u00e1c nhau v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 kh\u1ea3 n\u0103ng thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 m\u1ecdi th\u1ee9 t\u1eeb l\u01b0\u1ee3t xem v\u00e0 nh\u1ea5p chu\u1ed9t, \u0111\u1ebfn hi\u1ec3n th\u1ecb v\u00e0 h\u00e0nh vi tr\u00ean nhi\u1ec1u phi\u00ean v\u00e0 trang web.<\/p>\n<p>L\u01b0\u1ee3ng d\u1eef li\u1ec7u c\u00f3 s\u1eb5n c\u00f3 th\u1ec3 \u00e1p \u0111\u1ea3o (ch\u01b0a k\u1ec3 \u0111\u1ebfn vi\u1ec7c l\u00e0m m\u1ea5t t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n), do \u0111\u00f3, vi\u1ec7c quy\u1ebft \u0111\u1ecbnh m\u1ed9t ho\u1eb7c hai ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI) s\u1ebd gi\u00fap t\u1eadp trung n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n v\u00e0 gi\u00fap b\u00e1o c\u00e1o \u0111\u01a1n gi\u1ea3n v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n. <\/p>\n<blockquote>\n<p>Nh\u01b0 William Stentz, Gi\u00e1m \u0111\u1ed1c Ph\u00e2n t\u00edch Ti\u1ebfp th\u1ecb t\u1ea1i Carmichael Lynch, nh\u1eafc nh\u1edf ch\u00fang t\u00f4i: &quot;C\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh t\u1ed1t l\u00e0 \u0111\u01a1n gi\u1ea3n, k\u1ecbp th\u1eddi, quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t d\u1ef1 \u00e1n v\u00e0 kh\u00f4ng c\u00f3 b\u1ea3n ch\u1ea5t t\u00e0i ch\u00ednh. Nh\u01b0ng b\u1ea1n c\u0169ng c\u1ea7n th\u00eam v\u00e0o m\u1ed9t \u0111i\u1ec1u n\u1ebfu b\u1ea1n mu\u1ed1n n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t th\u01b0\u1edbc \u0111o ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng &#8211; <strong>n\u00f3 ph\u1ea3i th\u1ec3 hi\u1ec7n m\u1ed9t h\u00e0nh vi quan tr\u1ecdng m\u00e0 b\u1ea1n mu\u1ed1n th\u1ea5y<\/strong>. Nh\u00ecn v\u00e0o chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n v\u00e0 t\u1ef1 h\u1ecfi: H\u00e0nh vi n\u00e0o t\u00f4i mu\u1ed1n \u1ea3nh h\u01b0\u1edfng, kh\u00f4ng ch\u1ec9 l\u00e0 th\u1ee9 t\u00f4i c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c? &quot;<\/p>\n<\/blockquote>\n<p>Ch\u00fang t\u00f4i \u0111\u00e3 vi\u1ebft m\u1ed9t b\u00e0i vi\u1ebft \u1edf \u0111\u00e2y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1c s\u1ed1 li\u1ec7u ph\u00f9 h\u1ee3p \u0111\u1ec3 theo d\u00f5i d\u1ef1a tr\u00ean c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. <\/p>\n<p>Khi b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh s\u1ed1 li\u1ec7u b\u1ea1n mu\u1ed1n theo d\u00f5i cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh, \u0111\u00e3 \u0111\u1ebfn l\u00fac t\u00ecm ph\u01b0\u01a1ng ph\u00e1p theo d\u00f5i qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t cho m\u1ee5c \u0111\u00edch c\u1ee7a b\u1ea1n. C\u00e1c ph\u01b0\u01a1ng ph\u00e1p theo d\u00f5i qu\u1ea3ng c\u00e1o ch\u00ednh x\u00e1c c\u00f3 s\u1eb5n cho b\u1ea1n s\u1ebd thay \u0111\u1ed5i d\u1ef1a tr\u00ean n\u01a1i b\u1ea1n ch\u1ea1y qu\u1ea3ng c\u00e1o v\u00e0 c\u00f4ng c\u1ee5 n\u00e0o b\u1ea1n \u0111ang s\u1eed d\u1ee5ng, nh\u01b0ng \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 lo\u1ea1i c\u01a1 b\u1ea3n c\u1ea7n ghi nh\u1edb. \u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p theo d\u00f5i qu\u1ea3ng c\u00e1o sau \u0111\u00e2y kh\u00f4ng lo\u1ea1i tr\u1eeb l\u1eabn nhau &#8211; tr\u00ean th\u1ef1c t\u1ebf, khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u00f9ng nhau, ch\u00fang c\u00f3 th\u1ec3 cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft th\u1eadm ch\u00ed c\u00f2n m\u1ea1nh m\u1ebd h\u01a1n. <\/p>\n<h3><strong>URL theo d\u00f5i<\/strong><\/h3>\n<p>URL theo d\u00f5i l\u00e0 m\u1ed9t URL trang b\u00ecnh th\u01b0\u1eddng t\u1eeb trang web c\u1ee7a b\u1ea1n v\u1edbi m\u1ed9t <i>m\u00e3 th\u00f4ng b\u00e1o theo d\u00f5i<\/i> th\u00eam v\u00e0o cu\u1ed1i c\u1ee7a n\u00f3 \u0110\u00e2y l\u00e0 m\u1ed9t URL trang \u0111\u00edch m\u1eabu c\u1ee7a ch\u00ednh n\u00f3 v\u00e0 v\u1edbi m\u00e3 th\u00f4ng b\u00e1o theo d\u00f5i (in \u0111\u1eadm).  <\/p>\n<p>URL trang \u0111\u00edch c\u0169 th\u00f4ng th\u01b0\u1eddng: <\/p>\n<p><code>http:\/\/www.yourwebsite.com\/your-landing-page\/<\/code><\/p>\n<p>URL trang \u0111\u00edch v\u1edbi m\u00e3 th\u00f4ng b\u00e1o theo d\u00f5i: <\/p>\n<p><code>http:\/\/www.yourwebsite.com\/your-landing-page\/<strong>? utm_campaign = th\u1eed nghi\u1ec7m chi\u1ebfn d\u1ecbch &amp; utm_source = email<\/strong><\/code><\/p>\n<p>Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y, URL trang gi\u1ed1ng nhau trong c\u1ea3 hai tr\u01b0\u1eddng h\u1ee3p, nh\u01b0ng trong tr\u01b0\u1eddng h\u1ee3p th\u1ee9 hai, c\u00f3 m\u1ed9t s\u1ed1 n\u1ed9i dung b\u1ed5 sung \u0111\u01b0\u1ee3c th\u00eam v\u00e0o cu\u1ed1i. <strong>C\u00f4ng c\u1ee5 b\u1ed5 sung n\u00e0y l\u00e0 m\u00e3 th\u00f4ng b\u00e1o theo d\u00f5i c\u1ee7a b\u1ea1n, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 tham s\u1ed1 UTM. <\/strong><\/p>\n<p>V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 &quot;c\u00f4ng c\u1ee5 b\u1ed5 sung&quot; n\u00e0y gi\u00fap b\u1ea1n theo d\u00f5i m\u1ecdi th\u1ee9, ch\u00ednh x\u00e1c?<\/p>\n<p>Khi ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o URL c\u00f3 tham s\u1ed1 UTM \u0111\u01b0\u1ee3c th\u00eam v\u00e0o cu\u1ed1i, v\u1ec1 c\u01a1 b\u1ea3n, n\u00f3 s\u1ebd g\u1eedi t\u00edn hi\u1ec7u tr\u1edf l\u1ea1i c\u00f4ng c\u1ee5 theo d\u00f5i qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n r\u1eb1ng URL \u0111\u00e3 \u0111\u01b0\u1ee3c nh\u1ea5p. C\u00e1c <strong>&quot;ngu\u1ed3n = _____&quot;<\/strong> bit c\u1ee7a m\u00e3 th\u00f4ng b\u00e1o theo d\u00f5i c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin v\u1ec1 n\u01a1i ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o li\u00ean k\u1ebft. T\u01b0\u01a1ng t\u1ef1, <strong>&quot;chi\u1ebfn d\u1ecbch = _____&quot;<\/strong> bit c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 b\u00e1o hi\u1ec7u cho c\u00f4ng c\u1ee5 theo d\u00f5i c\u1ee7a b\u1ea1n r\u1eb1ng li\u00ean k\u1ebft s\u1ebd \u0111\u01b0\u1ee3c kh\u00f3a th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n<p>V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n ch\u1ea1y c\u00f9ng m\u1ed9t qu\u1ea3ng c\u00e1o tr\u00ean nhi\u1ec1u trang web v\u00e0 mu\u1ed1n bi\u1ebft c\u00e1i n\u00e0o t\u1ea1o ra nhi\u1ec1u nh\u1ea5p chu\u1ed9t nh\u1ea5t, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh hai trang web kh\u00e1c nhau l\u00e0m ngu\u1ed3n trong c\u00e1c tham s\u1ed1 UTM c\u1ee7a c\u00e1c li\u00ean k\u1ebft c\u1ee7a m\u00ecnh. <\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 theo d\u00f5i c\u00e1c tham s\u1ed1 v\u00e0 c\u00e1ch ch\u00fang ho\u1ea1t \u0111\u1ed9ng trong b\u00e0i vi\u1ebft n\u00e0y. <\/p>\n<p><strong>T\u1ed1t nh\u1ea5t cho:<\/strong> N\u1ebfu b\u1ea1n \u0111ang ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch PPC, g\u1eedi email ho\u1eb7c \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean m\u1ed9t trang web kh\u00e1c, c\u00e1c URL theo d\u00f5i l\u00e0 l\u00fd t\u01b0\u1edfng \u0111\u1ec3 t\u00ednh to\u00e1n s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i b\u1ea1n \u0111\u00e3 t\u1ea1o t\u1eeb c\u00f4ng vi\u1ec7c kh\u00f3 kh\u0103n c\u1ee7a m\u00ecnh. <\/p>\n<h3><strong>Theo d\u00f5i pixel<\/strong><\/h3>\n<p>Pixel theo d\u00f5i l\u00e0 m\u1ed9t h\u00ecnh \u1ea3nh nh\u1ecf, th\u01b0\u1eddng trong su\u1ed1t, 1px x 1px c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1eb7t trong email, qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 tr\u00ean m\u1ed9t trang web. Khi t\u1ea3i, n\u00f3 s\u1ebd g\u1eedi t\u00edn hi\u1ec7u tr\u1edf l\u1ea1i c\u00f4ng c\u1ee5 theo d\u00f5i c\u1ee7a b\u1ea1n r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 xem trang.<\/p>\n<p>C\u00e1c pixel theo d\u00f5i c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1 to\u00e0n di\u1ec7n v\u1ec1 ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u1ea5u h\u00ecnh tr\u00ecnh duy\u1ec7t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng &#8211; nh\u01b0ng b\u1ea1n ch\u1ec9 n\u00ean theo d\u00f5i th\u00f4ng tin h\u1eefu \u00edch tr\u1ef1c ti\u1ebfp cho h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua v\u00e0 s\u1ebd cung c\u1ea5p tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n, c\u00e1 nh\u00e2n h\u00f3a h\u01a1n cho ng\u01b0\u1eddi d\u00f9ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. <\/p>\n<p>Khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ch\u00ednh x\u00e1c, pixel theo d\u00f5i c\u00f3 th\u1ec3 gi\u00fap t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n v\u00e0 \u0111\u01b0a ch\u00fang ra tr\u01b0\u1edbc \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ebfp nh\u1eadn. V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n ch\u1ea1y qu\u1ea3ng c\u00e1o bi\u1ec3u ng\u1eef c\u00f3 pixel theo d\u00f5i, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 thu th\u1eadp th\u00f4ng tin v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ch\u1ec9 xem so v\u1edbi th\u1ef1c s\u1ef1 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh, \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh li\u1ec7u qu\u1ea3ng c\u00e1o c\u00f3 th\u1ef1c s\u1ef1 th\u00e0nh c\u00f4ng hay kh\u00f4ng (v\u00e0 \u0111\u00e1ng \u0111\u1ec3 ch\u1ea1y l\u1ea1i).<\/p>\n<p>\u0110\u1ed1i v\u1edbi ng\u1eef c\u1ea3nh, \u0111\u00e2y l\u00e0 m\u1ed9t pixel theo d\u00f5i xu\u1ea5t hi\u1ec7n l\u1edbn nh\u01b0 th\u1ebf n\u00e0o (kh\u00f4ng, \u0111\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t h\u1ea1t b\u1ee5i tr\u00ean m\u00e0n h\u00ecnh c\u1ee7a b\u1ea1n):<\/p>\n<p><strong>T\u1ed1t nh\u1ea5t cho: <\/strong>Pixel theo d\u00f5i c\u1ef1c k\u1ef3 h\u1eefu \u00edch \u0111\u1ec3 theo d\u00f5i s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n th\u00f4ng qua t\u1eebng b\u01b0\u1edbc tr\u00ean \u0111\u01b0\u1eddng d\u1eabn chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n. H\u1ecd c\u00f3 th\u1ec3 cung c\u1ea5p cho b\u1ea1n c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n v\u00e0 gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a t\u1eebng giai \u0111o\u1ea1n c\u1ee7a h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n t\u1eeb l\u1ea7n ch\u1ea1m \u0111\u1ea7u ti\u00ean cho \u0111\u1ebfn l\u1ea7n mua cu\u1ed1i c\u00f9ng. <\/p>\n<h3><strong>B\u00e1nh quy<\/strong><\/h3>\n<p>Cookies c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean trang web c\u1ee7a b\u1ea1n qua nhi\u1ec1u phi\u00ean ho\u1ea1t \u0111\u1ed9ng. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n ph\u1ea3i c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng \u00fd r\u00f5 r\u00e0ng t\u1eeb ng\u01b0\u1eddi d\u00f9ng tr\u01b0\u1edbc khi s\u1eed d\u1ee5ng cookie \u0111\u1ec3 theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ecd. Khi c\u00f3 s\u1ef1 \u0111\u1ed3ng \u00fd r\u00f5 r\u00e0ng, cookie c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00f9y ch\u1ec9nh tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. \u0110\u00e2y l\u00e0 m\u1ed9t b\u00e0i l\u1eb7n s\u00e2u h\u01a1n v\u1ec1 cookie n\u1ebfu b\u1ea1n mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c kh\u00eda c\u1ea1nh k\u1ef9 thu\u1eadt v\u1ec1 c\u00e1ch ch\u00fang ho\u1ea1t \u0111\u1ed9ng. <\/p>\n<p>T\u1eeb g\u00f3c \u0111\u1ed9 theo d\u00f5i qu\u1ea3ng c\u00e1o, cookie l\u00e0 \u0111\u1ed9ng l\u1ef1c c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i qu\u1ea3ng c\u00e1o. Cookie c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u1ed3 s\u01a1 ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean th\u00f3i quen v\u00e0 ho\u1ea1t \u0111\u1ed9ng web c\u1ee7a ai \u0111\u00f3 v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng h\u1ed3 s\u01a1 n\u00e0y \u0111\u1ec3 ph\u00e2n ph\u00e1t qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch quan s\u00e1t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. H\u1ecd c\u0169ng c\u00f3 th\u1ec3 n\u1eafm b\u1eaft th\u00f4ng tin v\u1ec1 c\u1ea5u h\u00ecnh, v\u1ecb tr\u00ed v\u00e0 ng\u00f4n ng\u1eef tr\u00ecnh duy\u1ec7t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p><strong>T\u1ed1t nh\u1ea5t cho:<\/strong> Cookies r\u1ea5t l\u00fd t\u01b0\u1edfng khi b\u1ea1n mu\u1ed1n ph\u00e2n ph\u00e1t qu\u1ea3ng c\u00e1o ng\u01b0\u1eddi d\u00f9ng ph\u00f9 h\u1ee3p v\u1edbi ho\u1ea1t \u0111\u1ed9ng duy\u1ec7t web c\u1ee7a h\u1ecd ho\u1eb7c nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i ch\u00fang b\u1eb1ng qu\u1ea3ng c\u00e1o cho c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd \u0111\u00e3 th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m. Cookies c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a cho ng\u01b0\u1eddi d\u00f9ng tr\u00ean trang web c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean c\u00e1c t\u01b0\u01a1ng t\u00e1c tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a h\u1ecd v\u1edbi b\u1ea1n &#8211; v\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o email gi\u1ecf h\u00e0ng b\u1ecb b\u1ecf r\u01a1i khi ng\u01b0\u1eddi d\u00f9ng \u0111\u1eb7t c\u00e1c m\u1eb7t h\u00e0ng v\u00e0o gi\u1ecf h\u00e0ng c\u1ee7a h\u1ecd v\u00e0 sau \u0111\u00f3 r\u1eddi kh\u1ecfi trang web c\u1ee7a b\u1ea1n.<\/p>\n<p>B\u00e2y gi\u1edd ch\u00fang ta \u0111\u00e3 t\u00ecm hi\u1ec3u m\u1ed9t v\u00e0i thu\u1eadt ng\u1eef c\u1ed1t l\u00f5i li\u00ean quan \u0111\u1ebfn nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o, h\u00e3y xem x\u00e9t s\u00e2u h\u01a1n v\u1ec1 c\u00e1ch ch\u1ee9c n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o tr\u00ean m\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng theo d\u00f5i qu\u1ea3ng c\u00e1o l\u1edbn nh\u1ea5t v\u00e0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 l\u00e0m cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a ri\u00eang b\u1ea1n m\u1ea1nh h\u01a1n v\u00e0 Hi\u1ec7u qu\u1ea3 h\u01a1n. <\/p>\n<h2><strong>Theo d\u00f5i qu\u1ea3ng c\u00e1o DoubleClick<\/strong><\/h2>\n<p>N\u1ebfu b\u1ea1n \u0111\u00e3 t\u1eebng nh\u1eadn th\u1ea5y m\u1ed9t qu\u1ea3ng c\u00e1o cho m\u1ed9t s\u1ea3n ph\u1ea9m b\u1ea1n \u0111\u00e3 xem c\u00e1ch \u0111\u00e2y v\u00e0i tu\u1ea7n theo d\u00f5i b\u1ea1n tr\u00ean internet, th\u00ec \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a theo d\u00f5i qu\u1ea3ng c\u00e1o DoubleClick. DoubleClick, \u0111\u01b0\u1ee3c Google mua l\u1ea1i v\u00e0o n\u0103m 2008, l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o v\u00e0 ph\u1ee5c v\u1ee5 qu\u1ea3ng c\u00e1o cho ph\u00e9p c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean nhi\u1ec1u k\u00eanh.<\/p>\n<p>C\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n tr\u1ef1c tuy\u1ebfn s\u1eed d\u1ee5ng DoubleClick \u0111\u1ec3 thu\u00ea kh\u00f4ng gian qu\u1ea3ng c\u00e1o tr\u00ean trang web c\u1ee7a h\u1ecd v\u00e0 c\u00e1c \u0111\u1ea1i l\u00fd v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c trang web n\u01a1i \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd \u0111ang d\u00e0nh th\u1eddi gian. <\/p>\n<p>V\u00e0o n\u0103m 2012, Google \u0111\u00e3 \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u cho c\u00e1c s\u1ea3n ph\u1ea9m DoubleClick c\u1ee7a h\u1ecd l\u00e0 Google Marketing Platform (tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 DoubleClick), Google Ads (tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 Google AdWords) v\u00e0 Google Ad Manager (tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 DoubleClick for Publishers v\u00e0 DoubleClick Ad Exchange). <\/p>\n<p>Google cung c\u1ea5p cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o m\u1ed9t s\u1ed1 t\u00f9y ch\u1ecdn theo d\u00f5i qu\u1ea3ng c\u00e1o kh\u00e1c nhau khi h\u1ecd t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch tr\u00ean n\u1ec1n t\u1ea3ng &#8211; h\u1ea7u h\u1ebft trong s\u1ed1 \u0111\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c s\u1eed d\u1ee5ng cookie.<\/p>\n<p>Theo Google, &quot;B\u1ea3n th\u00e2n cookie kh\u00f4ng ch\u1ee9a th\u00f4ng tin nh\u1eadn d\u1ea1ng c\u00e1 nh\u00e2n. T\u00f9y thu\u1ed9c v\u00e0o c\u00e0i \u0111\u1eb7t c\u1ee7a nh\u00e0 xu\u1ea5t b\u1ea3n v\u00e0 ng\u01b0\u1eddi d\u00f9ng, c\u00e1c th\u00f4ng tin li\u00ean quan \u0111\u1ebfn cookie \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u00eam v\u00e0o t\u00e0i kho\u1ea3n Google c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.&quot;<\/p>\n<p>Nh\u1eefng cookie chung n\u00e0y c\u00f3 th\u1ec3 thu th\u1eadp th\u00f4ng tin v\u1ec1 th\u1eddi gian v\u00e0 ng\u00e0y b\u1ea1n \u0111\u00e3 xem qu\u1ea3ng c\u00e1o c\u1ee5 th\u1ec3, c\u00e1c trang web c\u1ee5 th\u1ec3 b\u1ea1n \u0111\u00e3 truy c\u1eadp khi b\u1ea1n xem qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u1ecba ch\u1ec9 IP c\u1ee7a b\u1ea1n &#8211; c\u00f3 th\u1ec3 gi\u00fap cookie suy ra v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n. <\/p>\n<p>M\u1eb7c d\u00f9 cookie kh\u00f4ng ch\u1ee9a th\u00f4ng tin nh\u1eadn d\u1ea1ng c\u00e1 nh\u00e2n, Google c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p th\u00f4ng tin c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng qua cookie v\u1edbi th\u00f4ng tin nh\u1eadn d\u1ea1ng c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi T\u00e0i kho\u1ea3n Google c\u1ee7a b\u1ea1n (bao g\u1ed3m ho\u1ea1t \u0111\u1ed9ng t\u00ecm ki\u1ebfm v\u00e0 t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n khi b\u1ea1n \u0111\u0103ng nh\u1eadp v\u00e0o Google &#8211; ph\u1ea7n l\u1edbn ch\u00fang t\u00f4i, l\u00e0 kh\u00e1 nhi\u1ec1u lu\u00f4n lu\u00f4n). <\/p>\n<p>Google t\u1eadn d\u1ee5ng hai lo\u1ea1i cookie ch\u00ednh: b\u00ean th\u1ee9 nh\u1ea5t v\u00e0 b\u00ean th\u1ee9 ba.<\/p>\n<p><strong>Cookie c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t<\/strong> \u0111\u01b0\u1ee3c lo\u1ea1i b\u1ecf (t\u1ee9c l\u00e0, \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh cho m\u1ed9t ng\u01b0\u1eddi d\u00f9ng c\u1ee5 th\u1ec3) b\u1edfi ch\u1ee7 s\u1edf h\u1eefu c\u1ee7a trang web b\u1ea1n \u0111ang truy c\u1eadp. Th\u00f4ng tin \u0111\u01b0\u1ee3c thu th\u1eadp th\u00f4ng qua cookie c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t c\u00f3 th\u1ec3 gi\u00fap nh\u00e0 xu\u1ea5t b\u1ea3n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u1ea1n tr\u00ean trang web c\u1ee7a h\u1ecd v\u00e0 c\u00e1ch qu\u1ea3ng c\u00e1o ho\u1ea1t \u0111\u1ed9ng.<\/p>\n<p><strong>Cookie c\u1ee7a b\u00ean th\u1ee9 ba<\/strong> \u0111\u01b0\u1ee3c m\u1ed9t nh\u00e0 qu\u1ea3ng c\u00e1o b\u1ecf tr\u00ean m\u1ed9t trang web n\u01a1i qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd \u0111ang \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb. C\u00e1c cookie n\u00e0y g\u1eedi l\u1ea1i th\u00f4ng tin cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u1ec1 c\u00e1ch c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd ho\u1ea1t \u0111\u1ed9ng tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c trang web n\u01a1i qu\u1ea3ng c\u00e1o DoubleClick c\u1ee7a h\u1ecd \u0111ang \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb. <\/p>\n<p>H\u01a1n 11,1 tri\u1ec7u trang web hi\u1ec7n \u0111ang ch\u1ea1y qu\u1ea3ng c\u00e1o nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a m\u1ea1ng AdSense c\u1ee7a Google. N\u1ebfu b\u1ea1n truy c\u1eadp m\u1ed9t trang web trong m\u1ea1ng, th\u00f4ng tin \u0111\u01b0\u1ee3c thu th\u1eadp qua cookie theo d\u00f5i qu\u1ea3ng c\u00e1o DoubleClick s\u1ebd \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p v\u00e0 t\u1eadn d\u1ee5ng b\u1edfi c\u00e1c trang web v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00e1c s\u1eed d\u1ee5ng AdSense.<\/p>\n<p>Vi\u1ec7c h\u1ee3p nh\u1ea5t th\u00f4ng tin cookie n\u00e0y d\u1eabn \u0111\u1ebfn m\u1ed9t nh\u00f3m d\u1eef li\u1ec7u c\u1ef1c k\u1ef3 phong ph\u00fa cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o Google, v\u00ec h\u1ecd c\u00f3 th\u1ec3 theo d\u00f5i nh\u1eefng qu\u1ea3ng c\u00e1o b\u1ea1n \u0111\u00e3 ph\u1ee5c v\u1ee5 tr\u00ean h\u00e0ng tri\u1ec7u trang web kh\u00e1c nhau. <\/p>\n<p>\u0110\u1ec3 b\u1eaft \u0111\u1ea7u theo d\u00f5i qu\u1ea3ng c\u00e1o v\u1edbi Google, b\u1ea1n s\u1ebd c\u1ea7n c\u00f3 t\u00e0i kho\u1ea3n Google Marketing Platform. T\u00f9y thu\u1ed9c v\u00e0o quy m\u00f4 doanh nghi\u1ec7p v\u00e0 nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n, b\u1ea1n s\u1ebd ch\u1ecdn t\u00e0i kho\u1ea3n doanh nghi\u1ec7p &#8211; c\u00f3 th\u1ec3 ch\u1ee9a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o l\u1edbn tr\u00ean nhi\u1ec1u trang web v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n &#8211; ho\u1eb7c t\u00e0i kho\u1ea3n doanh nghi\u1ec7p nh\u1ecf &#8211; v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 theo d\u00f5i qu\u1ea3ng c\u00e1o t\u1eadp trung v\u00e0 chuy\u00ean bi\u1ec7t h\u01a1n cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u00f4ng ty s\u1edbm. <\/p>\n<h2><strong>Theo d\u00f5i qu\u1ea3ng c\u00e1o tr\u00ean Facebook<\/strong><\/h2>\n<p>C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean Facebook c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c theo d\u00f5i qu\u1ea3ng c\u00e1o kh\u00e1c nhau \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o cho kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd. Pixel theo d\u00f5i qu\u1ea3ng c\u00e1o c\u1ee7a Facebook l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn h\u01a1n. N\u00f3 ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 pixel theo d\u00f5i c\u01a1 b\u1ea3n m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 n\u00eau \u1edf tr\u00ean v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 theo d\u00f5i \u0111\u01b0\u1eddng d\u1eabn ai \u0111\u00f3 \u0111i t\u1eeb xem qu\u1ea3ng c\u00e1o, \u0111\u1ebfn th\u0103m trang web c\u1ee7a b\u1ea1n, \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m. <\/p>\n<p>Khi m\u1ed9t h\u00e0nh \u0111\u1ed9ng di\u1ec5n ra tr\u00ean m\u1ed9t trang n\u01a1i pixel \u0111\u01b0\u1ee3c theo d\u00f5i \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp, pixel \u0111\u00f3 s\u1ebd &quot;k\u00edch ho\u1ea1t&quot; v\u00e0 g\u1eedi th\u00f4ng tin \u0111\u00f3 tr\u1edf l\u1ea1i t\u00e0i kho\u1ea3n Tr\u00ecnh qu\u1ea3n l\u00fd s\u1ef1 ki\u1ec7n Facebook c\u1ee7a b\u1ea1n. Th\u00f4ng tin \u0111\u01b0\u1ee3c thu th\u1eadp qua pixel theo d\u00f5i c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o trong t\u01b0\u01a1ng lai.<\/p>\n<p>V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp qua pixel theo d\u00f5i \u0111\u1ec3 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o t\u00f9y ch\u1ec9nh nh\u1eafm m\u1ee5c ti\u00eau ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 xem m\u1ed9t trang c\u1ee5 th\u1ec3 tr\u00ean trang web c\u1ee7a b\u1ea1n ng\u1ee5 \u00fd m\u1ee5c \u0111\u00edch mua h\u00e0ng &#8211; nh\u01b0 trang gi\u00e1. Ch\u00fang t\u00f4i \u0111\u00e3 vi\u1ebft m\u1ed9t b\u00e0i vi\u1ebft \u0111i s\u00e2u h\u01a1n v\u1ec1 c\u00e1ch c\u00e1c ch\u1ee9c n\u0103ng pixel theo d\u00f5i n\u1ebfu b\u1ea1n mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c c\u00e1ch s\u1eed d\u1ee5ng kh\u00e1c nhau v\u00e0 c\u00e1ch thi\u1ebft l\u1eadp n\u00f3. <\/p>\n<p>M\u1eb7c d\u00f9 pixel Facebook c\u00f3 th\u1ec3 cung c\u1ea5p cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 c\u00e1ch qu\u1ea3ng c\u00e1o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 tr\u00ean trang web c\u1ee7a h\u1ecd, nh\u01b0ng \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1ch duy nh\u1ea5t \u0111\u1ec3 theo d\u00f5i qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n<p>M\u1ed9t t\u00f9y ch\u1ecdn theo d\u00f5i qu\u1ea3ng c\u00e1o kh\u00e1c c\u00f3 s\u1eb5n cho b\u1ea1n l\u00e0 th\u00eam c\u00e1c tham s\u1ed1 UTM v\u00e0o c\u00e1c li\u00ean k\u1ebft xu\u1ea5t hi\u1ec7n tr\u00ean qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. Nh\u01b0 ch\u00fang ta \u0111\u00e3 th\u1ea3o lu\u1eadn \u1edf tr\u00ean, c\u00e1c tham s\u1ed1 theo d\u00f5i s\u1eed d\u1ee5ng m\u00e3 b\u1ed5 sung tr\u00ean URL \u0111\u1ec3 &quot;k\u00edch ho\u1ea1t&quot; khi ng\u01b0\u1eddi d\u00f9ng t\u1ea3i li\u00ean k\u1ebft. Tr\u00ean Facebook, ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong Tr\u00ecnh qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 qu\u1ea3ng c\u00e1o b\u1ea1n \u0111ang ch\u1ea1y \u0111ang \u0111i\u1ec1u khi\u1ec3n lo\u1ea1i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp n\u00e0o. <\/p>\n<p class=\"post-content__publish-date\">\u0110\u01b0\u1ee3c xu\u1ea5t b\u1ea3n l\u1ea7n \u0111\u1ea7u v\u00e0o ng\u00e0y 10 th\u00e1ng 7 n\u0103m 2019 4:56:00 CH, c\u1eadp nh\u1eadt ng\u00e0y 10 th\u00e1ng 7 n\u0103m 2019<\/p>\n<div class=\"post-content__topic-container blog-postPage-topic\">\n<p>Ch\u1ee7 \u0111\u1ec1:<\/p>\n<p>                                                                      Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o<\/p><\/div>\n<div class=\"post-content__social-share-container\">\n<p>                                                            <span id=\"hs_cos_wrapper_End_of_Post_CTA\" class=\"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_custom_widget\" style=\"\" data-hs-cos-general-type=\"widget\" data-hs-cos-type=\"custom_widget\"><\/p>\n<div class=\"wt-blog__post__cta post-content__bottom-cta\">\n<div class=\"wt-blog__post__cta__content\">\n<h3>\u0110\u1eebng qu\u00ean chia s\u1ebb b\u00e0i vi\u1ebft n\u00e0y!<\/h3>\n<\/p><\/div>\n<\/div>\n<p><\/span>\n                                                        <\/div>\n<\/p><\/div>\n<p><script>(function() {\n  var _fbq = window._fbq || (window._fbq = ());\n  if (!_fbq.loaded) {\n    var fbds = document.createElement('script');\n    fbds.async = true;\n    fbds.src = \"http:\/\/connect.facebook.net\/en_US\/fbds.js\";\n    var s = document.getElementsByTagName('script')(0);\n    s.parentNode.insertBefore(fbds, s);\n    _fbq.loaded = true;\n  }\n  _fbq.push(('addPixelId', '770933992942418'));\n})();\nwindow._fbq = window._fbq || ();\nwindow._fbq.push(('track', 'PixelInitialized', {}));\n<\/script><\/pre>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/7249\/a-marketer-s-guide-to-tracking-online-campaigns.aspx\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Tr\u1edf l\u1ea1i trong nh\u1eefng ng\u00e0y c\u1ee7a \u0110\u00e0n \u00f4ng \u0111i\u00ean\u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o, theo d\u00f5i c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi tham gia v\u00e0o m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee5 th\u1ec3 g\u1ea7n nh\u01b0 kh\u00f4ng th\u1ec3 l\u00e0m t\u1ed1t. C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd ch\u00ecm ti\u1ec1n v\u00e0o c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n nh\u01b0 radio v\u00e0 in \u1ea5n, v\u00e0 hy v\u1ecdng doanh [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-tiep-thi-so"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>N\u00f3 l\u00e0 g\u00ec v\u00e0 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/vi\/no-la-gi-va-lam-nhu-the-nao\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"N\u00f3 l\u00e0 g\u00ec v\u00e0 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Tr\u1edf l\u1ea1i trong nh\u1eefng ng\u00e0y c\u1ee7a \u0110\u00e0n \u00f4ng \u0111i\u00ean\u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o, theo d\u00f5i c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi tham gia v\u00e0o m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee5 th\u1ec3 g\u1ea7n nh\u01b0 kh\u00f4ng th\u1ec3 l\u00e0m t\u1ed1t. 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