{"id":4713,"date":"2019-07-10T15:23:14","date_gmt":"2019-07-10T12:23:14","guid":{"rendered":"https:\/\/super-news.info\/vi\/huong-dan-co-ban-ve-tiep-thi-b2b-nam-2019\/"},"modified":"2019-09-02T14:51:13","modified_gmt":"2019-09-02T11:51:13","slug":"huong-dan-co-ban-ve-tiep-thi-b2b-nam-2019","status":"publish","type":"post","link":"https:\/\/super-news.info\/vi\/huong-dan-co-ban-ve-tiep-thi-b2b-nam-2019\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn c\u01a1 b\u1ea3n v\u1ec1 ti\u1ebfp th\u1ecb B2B n\u0103m 2019"},"content":{"rendered":"<p>[ad_1]<\/p>\n<div><span id=\"hs_cos_wrapper_blog_audio_reader\" class=\"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_custom_widget\" data-hs-cos-general-type=\"widget\" data-hs-cos-type=\"custom_widget\"><br \/>\n<!-- audio disabled --><br \/>\n<\/span>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 l\u00e0 kh\u00f3 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c \u0111\u00fang. Gi\u1eefa nhu c\u1ea7u s\u00e1ng t\u1ea1o, gi\u1edbi h\u1ea1n ng\u00e2n s\u00e1ch v\u00e0 quy\u1ebft \u0111\u1ecbnh k\u00eanh, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 r\u1ea5t nhi\u1ec1u th\u1ee9 \u0111\u1ec3 tung h\u1ee9ng khi ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd.<\/p>\n<p><!--more--><\/p>\n<p>Tuy nhi\u00ean, y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh l\u1edbn nh\u1ea5t c\u1ee7a ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 l\u00e0 c\u1ee7a b\u1ea1n <em>th\u00ednh gi\u1ea3<\/em>.<\/p>\n<p>N\u1ebfu b\u1ea1n kh\u00f4ng nh\u1eafm m\u1ee5c ti\u00eau \u0111\u00fang c\u00e1ch v\u00e0o ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n, c\u00e1c qu\u1ea3ng c\u00e1o v\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd r\u01a1i v\u00e0o tai ng\u01b0\u1eddi \u0111i\u1ebfc. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 kh\u00f4ng ti\u1ebfp th\u1ecb g\u00ec c\u1ea3.<\/p>\n<p>Tuy nhi\u00ean, n\u01a1i \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau kh\u00e1c nhau nhi\u1ec1u nh\u1ea5t l\u00e0 gi\u1eefa <strong>ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 doanh nghi\u1ec7p c\u00e1 nh\u00e2n<\/strong>. M\u1ed9t s\u1ed1 c\u00f4ng ty ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi mua s\u1eafm c\u00e1 nh\u00e2n, trong khi nh\u1eefng c\u00f4ng ty kh\u00e1c ph\u1ee5c v\u1ee5 cho c\u00e1c c\u00f4ng ty v\u00e0 t\u1ed5 ch\u1ee9c.<\/p>\n<p>Ti\u1ebfp th\u1ecb cho c\u00e1c doanh nghi\u1ec7p l\u00e0 <em>r\u1ea5t kh\u00e1c nhau<\/em> h\u01a1n l\u00e0 ti\u1ebfp th\u1ecb cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp th\u1ecb ho\u00e0n to\u00e0n kh\u00e1c &#8211; ti\u1ebfp th\u1ecb B2B &#8211; t\u1ed3n t\u1ea1i v\u00e0 \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao ch\u00fang t\u00f4i x\u00e2y d\u1ef1ng h\u01b0\u1edbng d\u1eabn n\u00e0y. \u0110\u1ebfn cu\u1ed1i b\u00e0i vi\u1ebft n\u00e0y, b\u1ea1n s\u1ebd hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ti\u1ebfp th\u1ecb B2B, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb B2B hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u00e0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 khai th\u00e1c v\u00e0 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ed1i t\u01b0\u1ee3ng kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n<div class=\"hsg-featured-snippet\">\n<div class=\"hsg-featured-snippet__wrapper\">\n<h2>Ti\u1ebfp th\u1ecb B2B l\u00e0 g\u00ec?<\/h2>\n<p>&nbsp;<\/p>\n<div class=\"hsg-featured-snippet__wrapper--content\" data-type=\"paragraph\">\n<p>Ti\u1ebfp th\u1ecb B2B (doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p) \u0111\u1ec1 c\u1eadp \u0111\u1ebfn b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c ho\u1eb7c n\u1ed9i dung ti\u1ebfp th\u1ecb n\u00e0o h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t doanh nghi\u1ec7p ho\u1eb7c t\u1ed5 ch\u1ee9c. B\u1ea5t k\u1ef3 c\u00f4ng ty n\u00e0o b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 cho c\u00e1c doanh nghi\u1ec7p ho\u1eb7c t\u1ed5 ch\u1ee9c kh\u00e1c (so v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng) th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb B2B.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>HubSpot l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t c\u00f4ng ty tham gia ti\u1ebfp th\u1ecb B2B. Kh\u00e1ch h\u00e0ng c\u1ee7a HubSpot, l\u00e0 c\u00e1c doanh nghi\u1ec7p kh\u00e1c, kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n. Do \u0111\u00f3, t\u1ea5t c\u1ea3 c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb c\u1ee7a ch\u00fang t\u00f4i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i l\u00e0 B2B.<\/p>\n<h2>Ti\u1ebfp th\u1ecb B2B v\u00e0 B2C<\/h2>\n<p>Ti\u1ebfp th\u1ecb B2B v\u00e0 B2C (doanh nghi\u1ec7p v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng) r\u1ea5t kh\u00e1c nhau. Ti\u1ebfp th\u1ecb B2B v\u00e0 B2C kh\u00e1c nhau v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u1ee9ng d\u1ee5ng t\u01b0\u01a1ng \u1ee9ng, c\u0169ng nh\u01b0 \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 c\u00e1ch h\u1ecd giao ti\u1ebfp v\u1edbi h\u1ecd.<\/p>\n<p><strong>Ti\u1ebfp th\u1ecb B2B<\/strong> nh\u1eafm m\u1ee5c ti\u00eau nhu c\u1ea7u, s\u1edf th\u00edch v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a c\u00e1c c\u00e1 nh\u00e2n \u0111ang th\u1ef1c hi\u1ec7n mua h\u00e0ng thay m\u1eb7t ho\u1eb7c cho t\u1ed5 ch\u1ee9c c\u1ee7a h\u1ecd (ch\u1ee9 kh\u00f4ng ph\u1ea3i cho ch\u00ednh h\u1ecd), do \u0111\u00f3 th\u1ef1c hi\u1ec7n <em>c\u01a1 quan<\/em> kh\u00e1ch h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i v\u00ed d\u1ee5 v\u1ec1 c\u00e1c c\u00f4ng ty B2B:<\/p>\n<ul>\n<li>M\u1ed9t kh\u00f4ng gian l\u00e0m vi\u1ec7c chung cho thu\u00ea v\u0103n ph\u00f2ng cho c\u00e1c nh\u00f3m v\u00e0 d\u1ecbch gi\u1ea3 t\u1ef1 do t\u1eeb xa (nh\u01b0 WeWork)<\/li>\n<li>D\u1ecbch v\u1ee5 th\u1ef1c hi\u1ec7n \u0111\u01a1n h\u00e0ng theo y\u00eau c\u1ea7u, nh\u1eadp kho v\u00e0 in \u1ea5n m\u00e0n h\u00ecnh (nh\u01b0 Printful)<\/li>\n<li>M\u1ed9t c\u00f4ng ty ph\u1ea7n m\u1ec1m ti\u1ebfp th\u1ecb b\u00e1n c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, ph\u1ea7n m\u1ec1m t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb kh\u00e1c cho c\u00e1c doanh nghi\u1ec7p v\u00e0 t\u1ed5 ch\u1ee9c (nh\u01b0 HubSpot!)<\/li>\n<\/ul>\n<p><strong>Ti\u1ebfp th\u1ecb B2C<\/strong> nh\u1eafm m\u1ee5c ti\u00eau nhu c\u1ea7u, s\u1edf th\u00edch v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n \u0111ang th\u1ef1c hi\u1ec7n mua h\u00e0ng thay m\u1eb7t ho\u1eb7c cho ch\u00ednh h\u1ecd, do \u0111\u00f3 th\u1ef1c hi\u1ec7n <em>c\u00e1 nh\u00e2n<\/em> kh\u00e1ch h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i v\u00ed d\u1ee5 v\u1ec1 c\u00e1c c\u00f4ng ty B2C:<\/p>\n<ul>\n<li>M\u1ed9t c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u00e1n \u0111\u1ed3 d\u00f9ng v\u0103n ph\u00f2ng cho c\u00e1c c\u00e1 nh\u00e2n \u1edf xa ho\u1eb7c t\u1ef1 l\u00e0m ch\u1ee7 (nh\u01b0 Poppin)<\/li>\n<li>C\u1eeda h\u00e0ng b\u00e1n \u00e1o ph\u00f4ng v\u00e0 qu\u1ea7n \u00e1o v\u00e0 ph\u1ee5 ki\u1ec7n kh\u00e1c (nh\u01b0 Target)<\/li>\n<li>M\u1ed9t n\u1ec1n t\u1ea3ng \u00e2m nh\u1ea1c b\u00e1n \u0111\u0103ng k\u00fd ph\u00e1t tr\u1ef1c tuy\u1ebfn (nh\u01b0 Spotify)<\/li>\n<\/ul>\n<p>H\u00e3y xem bi\u1ec3u \u0111\u1ed3 n\u00e0y so s\u00e1nh kh\u00e1ch h\u00e0ng B2B v\u00e0 B2C.<\/p>\n<table style=\"width: 100%; border-collapse: collapse; margin-left: auto; margin-right: auto;\" border=\"0\">\n<tbody>\n<tr>\n<td style=\"width: 33.3333%;\">&nbsp;<\/td>\n<td style=\"width: 33.3333%;\"><strong>cho ti\u1ebfp th\u1ecb b2b<\/strong><\/td>\n<td style=\"width: 33.3333%;\"><strong>cho ti\u1ebfp th\u1ecb b2c<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33.3333%;\"><strong>M\u1ee5c ti\u00eau<\/strong><\/td>\n<td style=\"width: 33.3333%;\">Kh\u00e1ch h\u00e0ng t\u1eadp trung v\u00e0o ROI, hi\u1ec7u qu\u1ea3 v\u00e0 chuy\u00ean m\u00f4n.<\/td>\n<td style=\"width: 33.3333%;\">Kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm c\u00e1c giao d\u1ecbch v\u00e0 gi\u1ea3i tr\u00ed (c\u00f3 ngh\u0129a l\u00e0 nhu c\u1ea7u ti\u1ebfp th\u1ecb ph\u1ea3i nhi\u1ec1u h\u01a1n <em>vui v\u1ebb<\/em>).<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33.3333%;\"><strong>\u0110\u1ed9ng l\u1ef1c mua h\u00e0ng<\/strong><\/td>\n<td style=\"width: 33.3333%;\">Kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi logic v\u00e0 khuy\u1ebfn kh\u00edch t\u00e0i ch\u00ednh.<\/td>\n<td style=\"width: 33.3333%;\">Kh\u00e1ch h\u00e0ng b\u1ecb th\u00fac \u0111\u1ea9y b\u1edfi c\u1ea3m x\u00fac.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33.3333%;\"><strong>Tr\u00ecnh \u0111i\u1ec1u khi\u1ec3n<\/strong><\/td>\n<td style=\"width: 33.3333%;\">Kh\u00e1ch h\u00e0ng mu\u1ed1n \u0111\u01b0\u1ee3c gi\u00e1o d\u1ee5c (\u0111\u00f3 l\u00e0 n\u01a1i ti\u1ebfp th\u1ecb n\u1ed9i dung B2B).<\/td>\n<td style=\"width: 33.3333%;\">Kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao gi\u00e1o d\u1ee5c nh\u01b0ng don lu\u00f4n lu\u00f4n c\u1ea7n n\u00f3 \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33.3333%;\"><strong>Quy tr\u00ecnh mua h\u00e0ng<\/strong><\/td>\n<td style=\"width: 33.3333%;\">Kh\u00e1ch h\u00e0ng th\u00edch (n\u1ebfu kh\u00f4ng th\u00edch) l\u00e0m vi\u1ec7c v\u1edbi ng\u01b0\u1eddi qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n v\u00e0 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng.<\/td>\n<td style=\"width: 33.3333%;\">Kh\u00e1ch h\u00e0ng th\u00edch mua h\u00e0ng tr\u1ef1c ti\u1ebfp.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33.3333%;\"><strong>Nh\u1eefng ng\u01b0\u1eddi tham gia mua h\u00e0ng<\/strong><\/td>\n<td style=\"width: 33.3333%;\">Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng ph\u1ea3i trao \u0111\u1ed5i v\u1edbi nh\u1eefng ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh v\u00e0 c\u00e1c th\u00e0nh vi\u00ean kh\u00e1c trong chu\u1ed7i ch\u1ec9 huy c\u1ee7a h\u1ecd tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/td>\n<td style=\"width: 33.3333%;\">Kh\u00e1ch h\u00e0ng hi\u1ebfm khi c\u1ea7n trao \u0111\u1ed5i v\u1edbi ng\u01b0\u1eddi kh\u00e1c tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33.3333%;\"><strong>M\u1ee5c \u0111\u00edch mua h\u00e0ng<\/strong><\/td>\n<td style=\"width: 33.3333%;\">Kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n mua h\u00e0ng cho c\u00e1c gi\u1ea3i ph\u00e1p d\u00e0i h\u1ea1n, d\u1eabn \u0111\u1ebfn chu k\u1ef3 b\u00e1n h\u00e0ng d\u00e0i h\u01a1n, h\u1ee3p \u0111\u1ed3ng d\u00e0i h\u01a1n v\u00e0 m\u1ed1i quan h\u1ec7 l\u00e2u h\u01a1n v\u1edbi c\u00e1c c\u00f4ng ty.<\/td>\n<td style=\"width: 33.3333%;\">Kh\u00e1ch h\u00e0ng kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i t\u00ecm ki\u1ebfm c\u00e1c gi\u1ea3i ph\u00e1p d\u00e0i h\u1ea1n ho\u1eb7c c\u00e1c m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Tuy nhi\u00ean, nhi\u1ec1u nh\u01b0 ch\u00fang kh\u00e1c nhau, B2B v\u00e0 B2C c\u0169ng giao nhau theo nhi\u1ec1u c\u00e1ch. Trong khi Poppin b\u00e1n \u0111\u1ed3 d\u00f9ng v\u0103n ph\u00f2ng cho c\u00e1c c\u00e1 nh\u00e2n \u1edf xa ho\u1eb7c t\u1ef1 l\u00e0m ch\u1ee7, h\u1ecd c\u0169ng thi\u1ebft k\u1ebf kh\u00f4ng gian v\u0103n ph\u00f2ng c\u00f4ng ty v\u00e0 \u0111\u1ed3 d\u00f9ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u. M\u1eb7t kh\u00e1c, Printful kh\u00f4ng ch\u1ec9 cung c\u1ea5p th\u1ef1c hi\u1ec7n \u0111\u01a1n h\u00e0ng v\u00e0 nh\u1eadp kho cho c\u00e1c doanh nghi\u1ec7p; h\u1ecd c\u0169ng \u0111i\u1ec1n \u0111\u01a1n \u0111\u1eb7t h\u00e0ng in th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cho c\u00e1c c\u00e1 nh\u00e2n.<\/p>\n<p>Kh\u00e1c bi\u1ec7t nh\u01b0 \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ebfp th\u1ecb B2B v\u00e0 B2C c\u00f3 th\u1ec3, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb B2B lu\u00f4n c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch B2C.<\/p>\n<h2>Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb B2B<\/h2>\n<p>Nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i \u1edf tr\u00ean, ti\u1ebfp th\u1ecb ph\u1ee5 thu\u1ed9c v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a n\u00f3. M\u1eb7c d\u00f9 ti\u1ebfp th\u1ecb B2B v\u00e0 B2C kh\u00e1c nhau, nh\u01b0ng kh\u00f4ng ph\u1ea3i m\u1ecdi ph\u1ea7n c\u1ee7a t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb B2B \u0111\u1ec1u gi\u1ed1ng nhau.<\/p>\n<p>Trong ph\u1ea7n n\u00e0y, ch\u00fang t\u00f4i s\u1ebd n\u00f3i v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb B2B kh\u00e1c nhau m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ec3 ti\u1ebfp c\u1eadn <em>ri\u00eang<\/em> \u0111\u1ed1i t\u01b0\u1ee3ng kinh doanh. Tuy nhi\u00ean, tr\u01b0\u1edbc khi ch\u00fang t\u00f4i \u0111i s\u00e2u v\u00e0o, h\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n hi\u1ec3u h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua B2B. H\u00e3y l\u01b0u \u00fd v\u1ec1 c\u00e1ch m\u1ed7i giai \u0111o\u1ea1n n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n v\u00e0 c\u00e1ch b\u1ea1n th\u1ef1c hi\u1ec7n ch\u00fang.<\/p>\n<p>&nbsp;<\/p>\n<h3>Ti\u1ebfp th\u1ecb qua email B2B<\/h3>\n<p>Ti\u1ebfp th\u1ecb qua email l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p c\u1ed1 g\u1eafng v\u00e0 th\u1ef1c s\u1ef1 \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u1ea3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n v\u00e0 kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p. B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng 93% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb B2B s\u1eed d\u1ee5ng email? b\u1ea1n c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t trong s\u1ed1 h\u1ecd kh\u00f4ng? B\u1ea1n n\u00ean. Email d\u1eabn \u0111\u1ebfn s\u1ef1 tham gia bi\u1ebfn ng\u01b0\u1eddi \u0111\u0103ng k\u00fd th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 sau \u0111\u00f3 <em>kh\u00e1ch h\u00e0ng<\/em>.<\/p>\n<p><em>T\u1ea3i xu\u1ed1ng h\u01b0\u1edbng d\u1eabn c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ti\u1ebfp th\u1ecb qua email cho c\u00e1c chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u00ecm hi\u1ec3u c\u00e1ch ph\u00e1t tri\u1ec3n danh s\u00e1ch email c\u1ee7a b\u1ea1n, \u0111\u1ea3m b\u1ea3o kh\u1ea3 n\u0103ng g\u1eedi v\u00e0 t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c.<\/em><\/p>\n<p>Kh\u00f4ng gi\u1ed1ng nh\u01b0 kh\u00e1ch h\u00e0ng B2C \u0111\u00e1p \u1ee9ng t\u1ed1t nh\u1ea5t v\u1edbi c\u1ea3m x\u00fac v\u00e0 gi\u1ea3i tr\u00ed, kh\u00e1ch h\u00e0ng B2B t\u00ecm ki\u1ebfm logic v\u00e0 ROI t\u00edch c\u1ef1c. V\u1ec1 c\u01a1 b\u1ea3n, h\u1ecd \u0111\u00e3 t\u1ef1 h\u1ecfi m\u00ecnh, <em>L\u00e0m th\u1ebf n\u00e0o doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p c\u1ee7a t\u00f4i ph\u00e1t tri\u1ec3n?<\/em> B\u1edfi v\u00ec \u0111i\u1ec1u n\u00e0y, ti\u1ebfp th\u1ecb qua email c\u1ee7a b\u1ea1n ph\u1ea3i li\u00ean t\u1ee5c t\u1ea1o \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 t\u1eadp trung v\u00e0o nh\u1eefng th\u1ee9 quan tr\u1ecdng v\u1edbi h\u1ecd &#8211; nh\u01b0 th\u1eddi gian, ti\u1ec1n b\u1ea1c v\u00e0 t\u00e0i nguy\u00ean.<\/p>\n<p>Ti\u1ebfp th\u1ecb qua email c\u0169ng l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n m\u1ea1nh m\u1ebd \u0111\u1ec3 chia s\u1ebb n\u1ed9i dung th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. 83% c\u00e1c c\u00f4ng ty B2B s\u1eed d\u1ee5ng c\u00e1c b\u1ea3n tin email nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb n\u1ed9i dung c\u1ee7a h\u1ecd v\u00e0 40% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb B2B n\u00f3i r\u1eb1ng c\u00e1c b\u1ea3n tin n\u00e0y l\u00e0 <em>ph\u1ea7n l\u1edbn<\/em> quan tr\u1ecdng \u0111\u1ed1i v\u1edbi th\u00e0nh c\u00f4ng ti\u1ebfp th\u1ecb n\u1ed9i dung c\u1ee7a h\u1ecd.<\/p>\n<p>V\u1edbi h\u00e0ng lo\u1ea1t email li\u00ean t\u1ee5c tr\u00e0n ng\u1eadp c\u00e1c h\u1ed9p th\u01b0 \u0111\u1ebfn c\u1ee7a ch\u00fang t\u00f4i ng\u00e0y h\u00f4m nay, \u0111i\u1ec1u \u0111\u00f3 quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft \u0111\u1ec3 t\u1ea1o v\u00e0 g\u1eedi email ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3.<\/p>\n<h4>Th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t v\u1ec1 ti\u1ebfp th\u1ecb qua email B2B<\/h4>\n<ul>\n<li><strong>Vi\u1ebft d\u00f2ng ch\u1ee7 \u0111\u1ec1 l\u00f4i cu\u1ed1n.<\/strong> H\u00e3y suy ngh\u0129 v\u1ec1 c\u00e1c d\u00f2ng ch\u1ee7 \u0111\u1ec1 email c\u1ee7a b\u1ea1n d\u01b0\u1edbi d\u1ea1ng \u0111o\u1ea1n gi\u1edbi thi\u1ec7u Netflix &#8211; n\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 thu h\u00fat kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh b\u1eb1ng m\u1ed9t clip d\u00e0i hai ph\u00fat (ho\u1eb7c trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y l\u00e0 v\u00e0i ch\u1ee5c k\u00fd t\u1ef1), \u0111\u1eebng mong h\u1ecd m\u1edf v\u00e0 xem (ho\u1eb7c \u0111\u1ecdc ) to\u00e0n b\u1ed9. Ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n n\u00ean d\u00e0nh g\u1ea7n nh\u01b0 nhi\u1ec1u th\u1eddi gian cho d\u00f2ng ti\u00eau \u0111\u1ec1 email c\u1ee7a b\u1ea1n gi\u1ed1ng nh\u01b0 b\u1ea1n t\u1ef1 l\u00e0m tr\u00ean c\u00e1c email.<\/li>\n<li><strong>B\u00e1m s\u00e1t m\u1ed9t l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) cho m\u1ed7i email.<\/strong> N\u1ebfu b\u1ea1n ngh\u0129 r\u1eb1ng s\u1ed1 l\u01b0\u1ee3ng email b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u, h\u00e3y xem CTA trong c\u00e1c email \u0111\u00f3, m\u1ed9t s\u1ed1 email \u0111\u01b0\u1ee3c \u0111\u00f3ng g\u00f3i v\u1edbi hai, ba v\u00e0 \u0111\u00f4i khi l\u00ean \u0111\u1ebfn 10 CTA kh\u00e1c nhau. Donv m\u1eafc l\u1ed7i n\u00e0y, c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi nh\u1eadn c\u1ee7a b\u1ea1n quay cu\u1ed3ng, h\u1ecfi, t\u00f4i n\u00ean nh\u1ea5p v\u00e0o c\u00e1i g\u00ec? \u0110\u1ea7u ti\u00ean v\u00e0 cu\u1ed1i c\u00f9ng nh\u1ea5p v\u00e0o <em>kh\u00f4ng c\u00f3 g\u00ec<\/em>. V\u1edbi m\u1ed9t CTA cho m\u1ed7i email, b\u1ea1n cho ph\u00e9p kh\u00e1n gi\u1ea3 t\u1eadp trung v\u00e0o n\u1ed9i dung email c\u1ee7a m\u00ecnh v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 m\u1ed9t h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c ch\u00e0o \u0111\u00f3n t\u1eeb ng\u00e0y h\u00f4m nay, vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u00e0 ph\u00e2n t\u00edch th\u01b0\u1eddng xuy\u00ean.<\/li>\n<li><strong>Ph\u00e2n \u0111o\u1ea1n email c\u1ee7a b\u1ea1n \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p nh\u1ea5t. <\/strong>Kh\u00f4ng ph\u1ea3i m\u1ecdi email b\u1ea1n g\u1eedi s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi ng\u01b0\u1eddi trong danh s\u00e1ch c\u1ee7a b\u1ea1n. Ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u1edf c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau trong h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua ho\u1eb7c \u0111ang t\u00ecm ki\u1ebfm c\u00e1c gi\u1ea3i ph\u00e1p kh\u00e1c nhau. \u0110\u00f3 l\u00e0 n\u01a1i m\u00e0 ph\u00e2n kh\u00fac danh s\u00e1ch email \u0111i v\u00e0o ch\u01a1i. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n li\u00ean h\u1ec7 v\u1edbi kh\u00e1n gi\u1ea3 t\u1ed1t h\u01a1n m\u00e0 c\u00f2n mang \u0111\u1ebfn cho email c\u1ee7a b\u1ea1n c\u1ea3m gi\u00e1c c\u00e1 nh\u00e2n n\u00f3i r\u1eb1ng Hey Hey, t\u00f4i l\u00e0 ng\u01b0\u1eddi nghe v\u00e0 t\u00f4i bi\u1ebft nh\u1eefng g\u00ec b\u1ea1n g\u1ee3i \u00fd mu\u1ed1n xem. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00edch ch\u1ea5t l\u01b0\u1ee3ng email h\u01a1n s\u1ed1 l\u01b0\u1ee3ng b\u1ea5t c\u1ee9 l\u00fac n\u00e0o.<\/li>\n<li><strong>H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng thi\u1ebft k\u1ebf email c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng.<\/strong> H\u01a1n 80% ng\u01b0\u1eddi d\u00f9ng email truy c\u1eadp h\u1ed9p th\u01b0 \u0111\u1ebfn c\u1ee7a h\u1ecd tr\u00ean \u0111i\u1ec7n tho\u1ea1i c\u1ee7a h\u1ecd v\u00e0 c\u00e1c email kh\u00f4ng \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb ch\u00ednh x\u00e1c tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng th\u01b0\u1eddng b\u1ecb x\u00f3a trong ba gi\u00e2y. \u00d4i. H\u00e3y \u0111\u1ec3 cho email c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t trong s\u1ed1 \u0111\u00f3.<\/li>\n<li><strong>Don Ti\u1ebft s\u1ee3 email l\u1ea1nh.<\/strong> Th\u1eadt kh\u00f3 ch\u1ecbu, email ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng m\u1edbi &#8211; nh\u01b0 email b\u00e1n h\u00e0ng l\u1ea1nh n\u00e0y \u0111\u00e3 gi\u00e0nh \u0111\u01b0\u1ee3c 16 kh\u00e1ch h\u00e0ng B2B m\u1edbi.<\/li>\n<\/ul>\n<p>??<strong>M\u1eb9o HubSpot<\/strong>: B\u1ea1n c\u00f3 th\u1ec3 g\u1eedi email ti\u1ebfp th\u1ecb m\u00e0 kh\u00f4ng c\u1ea7n b\u1ea5t k\u1ef3 ng\u01b0\u1eddi nh\u1eadn n\u00e0o &#8211; nh\u1eefng ng\u01b0\u1eddi n\u00e0y t\u1ea1o n\u00ean danh s\u00e1ch c\u1ee7a b\u1ea1n. C\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch d\u1ec5 d\u00e0ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n danh s\u00e1ch email c\u1ee7a b\u1ea1n. B\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c ch\u1ecdn tham gia tr\u00ean trang ch\u1ee7 trang web c\u1ee7a b\u1ea1n, Gi\u1edbi thi\u1ec7u v\u1ec1 trang v\u00e0 blog. Ki\u1ec3m tra c\u00f4ng c\u1ee5 Tr\u00ecnh t\u1ea1o bi\u1ec3u m\u1eabu mi\u1ec5n ph\u00ed HubSpot v\u00e1n \u0111\u1ec3 b\u1eaft \u0111\u1ea7u.<\/p>\n<h3>Ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 B2B<\/h3>\n<p>M\u1ecdi doanh nghi\u1ec7p, d\u00f9 l\u00e0 B2B hay B2C \u0111\u1ec1u ph\u1ea3i c\u00f3 s\u1ef1 hi\u1ec7n di\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 &#8211; bao g\u1ed3m qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n, t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, trang web v\u00e0 b\u1ea5t k\u1ef3 n\u01a1i n\u00e0o kh\u00e1c m\u00e0 c\u00f4ng ty B2B c\u1ee7a b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn. H\u00e3y \u0111\u1ec3 L\u01b0\u1edbt qua m\u1ed9t s\u1ed1 chi\u1ebfn thu\u1eadt c\u00f3 th\u1ec3 c\u1ee7ng c\u1ed1 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 B2B c\u1ee7a b\u1ea1n.<\/p>\n<h5>X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/h5>\n<p>Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 B2B m\u1ea1nh m\u1ebd b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ho\u1eb7c t\u00ednh c\u00e1ch ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n. Th\u00f4ng tin v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 t\u00e2m l\u00fd h\u1ecdc n\u00e0y s\u1ebd th\u00f4ng b\u00e1o cho h\u1ea7u h\u1ebft m\u1ecdi ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb kh\u00e1c sau \u0111\u00f3, \u0111\u1ea3m b\u1ea3o n\u1ed9i dung v\u00e0 t\u00e0i li\u1ec7u k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c h\u1ea5p th\u1ee5 b\u1eb1ng m\u1eaft v\u00e0 tai ph\u1ea3i (v\u00e0 kh\u00f4ng c\u00f3 t\u00e0i nguy\u00ean n\u00e0o b\u1ecb l\u00e3ng ph\u00ed v\u00e0o cu\u1ed1i c\u1ee7a b\u1ea1n).<\/p>\n<h5>T\u1ea1o trang web c\u1ee7a b\u1ea1n<\/h5>\n<p>Th\u1ee9 hai, ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng kh\u00e1 t\u1ed1t m\u00e0 kh\u00f4ng c\u1ea7n m\u1ed9t trang web h\u1ea5p d\u1eabn. H\u01a1n 80% ng\u01b0\u1eddi mua truy c\u1eadp m\u1ed9t trang web tr\u01b0\u1edbc khi mua h\u00e0ng. H\u01a1n n\u1eefa, v\u00ec chu k\u1ef3 b\u00e1n h\u00e0ng B2B \u0111i\u1ec3n h\u00ecnh th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi ch\u01a1i ch\u00ednh (nh\u01b0 ng\u01b0\u1eddi g\u00e1c c\u1ed5ng, ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh v\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c ph\u1ea3i mua h\u00e0ng), c\u00e1c trang web l\u00e0 c\u00e1ch d\u1ec5 d\u00e0ng, \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng chia s\u1ebb th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n<h5>T\u1ed1i \u01b0u h\u00f3a s\u1ef1 hi\u1ec7n di\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a b\u1ea1n<\/h5>\n<p>Trang web c\u1ee7a b\u1ea1n c\u1ea7n nhi\u1ec1u th\u00f4ng tin v\u00e0 h\u1ea5p d\u1eabn h\u01a1n, m\u1eb7c d\u00f9 v\u1eady, n\u00f3 c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c kh\u00e1m ph\u00e1. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y v\u1edbi SEO tr\u00ean trang v\u00e0 chi\u1ebfn thu\u1eadt SEO k\u1ef9 thu\u1eadt. Ch\u00fang bao g\u1ed3m m\u1ecdi th\u1ee9 t\u1eeb v\u0103n b\u1ea3n thay th\u1ebf h\u00ecnh \u1ea3nh v\u00e0 m\u00f4 t\u1ea3 meta (nh\u1eefng g\u00ec kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y) \u0111\u1ebfn d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac v\u00e0 t\u1ed1c \u0111\u1ed9 trang web (nh\u1eefng g\u00ec kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y). SEO off-page c\u0169ng \u0111\u01b0\u1ee3c ch\u01a1i \u1edf \u0111\u00e2y, trong \u0111\u00f3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c li\u00ean k\u1ebft b\u00ean ngo\u00e0i v\u00e0 chia s\u1ebb x\u00e3 h\u1ed9i &#8211; chi\u1ebfn thu\u1eadt SEO di\u1ec5n ra <em>t\u1eaft<\/em> trang web c\u1ee7a b\u1ea1n.<\/p>\n<h5>Ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch PPC<\/h5>\n<p>Cu\u1ed1i c\u00f9ng, l\u00e0m tr\u00f2n s\u1ef1 hi\u1ec7n di\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a b\u1ea1n b\u1eb1ng qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n cho m\u1ed7i l\u1ea7n nh\u1ea5p (PPC), cho ph\u00e9p b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c n\u1ed9i dung v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh tr\u01b0\u1edbc kh\u00e1n gi\u1ea3 m\u1edbi th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o kh\u00e1c. T\u00f4i khuy\u00ean b\u1ea1n n\u00ean t\u1ed1i \u0111a h\u00f3a kho\u1ea3n \u0111\u1ea7u t\u01b0 PPC c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch qu\u1ea3ng c\u00e1o nhi\u1ec1u h\u01a1n c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n &#8211; ch\u1eb3ng h\u1ea1n nh\u01b0 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u, n\u1ed9i dung blog ho\u1eb7c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ho\u1eb7c kh\u1ea9u hi\u1ec7u c\u1ee7a c\u00f4ng ty.<\/p>\n<p>C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 xem ROI t\u1eeb qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n c\u1ee7a b\u1ea1n l\u00e0 1) k\u1ebft h\u1ee3p d\u1eef li\u1ec7u c\u00e1 nh\u00e2n ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n v\u00e0 2) t\u0103ng n\u1ed9i dung m\u00e0 h\u1ecd c\u00f3 th\u1ec3 li\u00ean quan. Ch\u1eb3ng h\u1ea1n, n\u00f3 r\u1ea5t kh\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ng\u01b0\u1eddi ti\u00eau d\u00f9ng ho\u00e0n to\u00e0n m\u1edbi, ng\u01b0\u1eddi m\u00e0 kh\u00f4ng bao gi\u1edd nghe n\u00f3i v\u1ec1 b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m ch\u00ednh x\u00e1c c\u1ee7a b\u1ea1n. H\u1ecd c\u00f3 th\u1ec3 \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t gi\u1ea3i ph\u00e1p d\u1ef1a tr\u00ean v\u1ecb tr\u00ed ho\u1eb7c t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u1edbn nh\u1ea5t, h\u00e3y tr\u1ea3 ti\u1ec1n \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau c\u00e1c danh m\u1ee5c c\u00f3 li\u00ean quan trong th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n so v\u1edbi vi\u1ec7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n<h3>Ti\u1ebfp th\u1ecb n\u1ed9i dung B2B<\/h3>\n<p>Ch\u00fang t\u00f4i \u0111\u00e3 n\u00f3i v\u1ec1 c\u00e1ch kh\u00e1ch h\u00e0ng B2B t\u1eadp trung v\u00e0o chuy\u00ean m\u00f4n, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi logic v\u00e0 mong mu\u1ed1n \u0111\u01b0\u1ee3c gi\u00e1o d\u1ee5c. C\u00f2n c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb n\u00e0o t\u1ed1t h\u01a1n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng \u01b0u ti\u00ean n\u00e0y h\u01a1n ti\u1ebfp th\u1ecb n\u1ed9i dung B2B?<\/p>\n<p>Trong khi chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb PR truy\u1ec1n th\u1ed1ng l\u00e0m gi\u00e1n \u0111o\u1ea1n ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u00e0ng ng\u00e0y b\u1eb1ng t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o, chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung s\u1ebd th\u00eam th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 th\u00f4ng b\u00e1o cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng &#8211; \u0111\u00f3 ch\u00ednh x\u00e1c l\u00e0 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng B2B \u0111ang t\u00ecm ki\u1ebfm. Ch\u01b0a k\u1ec3 r\u1eb1ng ti\u1ebfp th\u1ecb n\u1ed9i dung h\u1ed7 tr\u1ee3 c\u00e1c n\u1ed7 l\u1ef1c SEO, bao g\u1ed3m d\u1ef1 \u0111o\u00e1n nh\u1eefng g\u00ec kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm, gi\u00fap h\u1ecd kh\u00e1m ph\u00e1 trang web v\u00e0 n\u1ed9i dung c\u1ee7a b\u1ea1n v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i ch\u00fang th\u00e0nh kh\u00e1ch h\u00e0ng.<\/p>\n<p><em>T\u1ea3i xu\u1ed1ng h\u01b0\u1edbng d\u1eabn mi\u1ec5n ph\u00ed c\u1ee7a ch\u00fang t\u00f4i v\u00e0 t\u00ecm hi\u1ec3u nh\u1eefng ch\u1ee7 \u0111\u1ec1 chuy\u1ec3n \u0111\u1ed5i v\u1edbi t\u1ed1c \u0111\u1ed9 cao nh\u1ea5t v\u1edbi c\u00e1i nh\u00ecn s\u00e2u s\u1eafc t\u1eeb 175.000 b\u00e0i \u0111\u0103ng tr\u00ean blog B2B &amp; B2C.<\/em><\/p>\n<p>Tr\u00ean th\u1ef1c t\u1ebf, 80% nh\u1eefng ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh kinh doanh th\u00edch l\u1ea5y th\u00f4ng tin t\u1eeb m\u1ed9t b\u00e0i vi\u1ebft h\u01a1n l\u00e0 m\u1ed9t qu\u1ea3ng c\u00e1o. Bi\u1ebft \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, t\u00f4i \u0111\u00e3 n\u00f3i r\u1eb1ng b\u1ea1n n\u00ean \u0111\u01b0a c\u00e1c ngu\u1ed3n l\u1ef1c t\u01b0\u01a1ng t\u1ef1 (n\u1ebfu kh\u00f4ng nhi\u1ec1u h\u01a1n) v\u00e0o ti\u1ebfp th\u1ecb n\u1ed9i dung c\u1ee7a b\u1ea1n h\u01a1n l\u00e0 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng c\u1ee7a b\u1ea1n.<\/p>\n<p>V\u00ec h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua B2B h\u01a1i kh\u00e1c so v\u1edbi h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua B2C (c\u00f3 chu k\u1ef3 b\u00e1n h\u00e0ng ng\u1eafn h\u01a1n v\u00e0 \u00edt ng\u01b0\u1eddi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh h\u01a1n), n\u00ean n\u1ed9i dung b\u1ea1n t\u1ea1o cho chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung B2B c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 kh\u00e1c v\u1edbi n\u1ed9i dung b\u1ea1n th\u1ea5y l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng , nh\u01b0 \u0111\u01b0\u1ee3c minh h\u1ecda trong h\u00ecnh b\u00ean d\u01b0\u1edbi.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/07\/1562761393_401_Huong-dan-co-ban-ve-tiep-thi-B2B-nam-2019.png\" alt=\"b2b-marketing-content-for-the-ng\u01b0\u1eddi mua-h\u00e0nh tr\u00ecnh-\u0111\u1ed3 h\u1ecda &quot;width =&quot; 600 &quot;style =&quot; width: 600px; hi\u1ec3n th\u1ecb: kh\u1ed1i; l\u1ec1: 0px auto; &quot;srcset =&quot; https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/b2b-marketing-content-for-the-buyers-jTHER-gpson.png?ference=300&amp;name=b2b-marketing -content-for-the-ng\u01b0\u1eddi mua-h\u00e0nh tr\u00ecnh-\u0111\u1ed3 h\u1ecda.png 300w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/b2b-marketing-content-for-the-buyers-jTHER-gpson.png? width = 600 &amp; name = b2b-marketing-content-for-the-buy-Journey-Graphics.png 600w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/b2b-marketing-content-for-the-buyers -jTHER-Graphics.png? width = 900 &amp; name = b2b-marketing-content-for-the-buy-Journey-Graphics.png 900w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/b2b-marketing- n\u1ed9i dung-cho-ng\u01b0\u1eddi-mua-h\u00e0nh tr\u00ecnh-\u0111\u1ed3 h\u1ecda.png? width = 1200 &amp; name = b2b-marketing-content-for-the-mua-Journey-Graphics.png 1200w, https:\/\/blog.hubspot.com\/hs-fs \/hubfs\/b2b-marketing-content-for-the-buyers-jTHER-gpson.png?ference=1500&amp;name=b2b-marketing-content-for-the-buyers-jTHER-gpson.png 1500w, https: \/\/ blog. hubspot.com\/hs-fs\/hubfs\/b2b-marketing-content-for-the-buyers-jTHER-gpson.png?ference=1800&amp;name = b2b-marketing-content-for-the-mua-Journey-Graphics.png 1800w &quot;size =&quot; (max-width: 600px) 100vw, 600px &quot;\/><\/p>\n<p>Tuy nhi\u00ean, tr\u01b0\u1edbc khi b\u1ea1n b\u1eaft \u0111\u1ea7u t\u1ea1o n\u1ed9i dung, t\u00f4i khuy\u00ean b\u1ea1n n\u00ean t\u1ea1o m\u1ed9t blog kinh doanh. (\u0110\u1eebng lo l\u1eafng, vi\u1ec7c t\u0103ng l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u1ecdc blog c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n b\u1ea1n ngh\u0129.) Blog c\u1ee7a b\u1ea1n s\u1ebd ch\u1ee9a t\u1ea5t c\u1ea3 n\u1ed9i dung b\u1ea1n t\u1ea1o v\u00e0 ph\u1ee5c v\u1ee5 nh\u01b0 m\u1ed9t c\u01a1 s\u1edf t\u1ea1i nh\u00e0 \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc truy c\u1eadp v\u00e0 \u0111\u0103ng k\u00fd.<\/p>\n<h3>Ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i B2B<\/h3>\n<p>B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng 75% ng\u01b0\u1eddi mua B2B v\u00e0 84% gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh C-Suite s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i khi mua h\u00e0ng? \u0110i\u1ec1u \u0111\u00f3 \u0111\u00fang &#8211; ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i kh\u00f4ng ch\u1ec9 d\u00e0nh cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u1eafm v\u00e0o ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n.<\/p>\n<p>Nhi\u1ec1u c\u00f4ng ty B2B \u0111\u1ea5u tranh v\u1edbi ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, m\u1eb7c d\u00f9. Vi\u1ec7c s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p c\u00f3 th\u1ec3 kh\u00f3 h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u00ec (nh\u01b0 ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean) c\u00f3 m\u1ed9t chu k\u1ef3 b\u00e1n h\u00e0ng d\u00e0i h\u01a1n v\u00e0 chu\u1ed7i l\u1ec7nh d\u00e0i h\u01a1n.<\/p>\n<p>Th\u00e0nh th\u1eadt m\u00e0 n\u00f3i, ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i B2B c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 n\u01a1i b\u1ea1n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u1edbn nh\u1ea5t, v\u00e0 \u0111i\u1ec1u \u0111\u00f3 OK. N\u00f3 c\u00f3 kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n g\u1ea7n \u0111\u1ea7u h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n<p>Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o cho c\u00f4ng ty b\u1ea1n m\u1ed9t t\u00ednh c\u00e1ch tr\u1ef1c tuy\u1ebfn v\u00e0 nh\u00e2n t\u00ednh h\u00f3a doanh nghi\u1ec7p c\u1ee7a b\u1ea1n &#8211; t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 r\u1ea5t m\u1ea1nh m\u1ebd khi ti\u1ebfp th\u1ecb v\u00e0 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Gi\u1ed1ng nh\u01b0 ti\u1ebfp th\u1ecb qua email, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u0169ng l\u00e0 m\u1ed9t k\u00eanh hi\u1ec7u qu\u1ea3 cao \u0111\u1ec3 chia s\u1ebb n\u1ed9i dung c\u1ee7a b\u1ea1n v\u00e0 n\u00e2ng cao chuy\u00ean m\u00f4n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, sau n\u00e0y ch\u00fang t\u00f4i bi\u1ebft kh\u00e1ch h\u00e0ng B2B \u0111\u00e1nh gi\u00e1 cao.<\/p>\n<p><em>Cho\u00e1ng ng\u1ee3p tr\u01b0\u1edbc truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i? D\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a b\u1ea1n v\u1edbi b\u1ed9 c\u00f4ng c\u1ee5 x\u00e3 h\u1ed9i ti\u1ebft ki\u1ec7m th\u1eddi gian c\u1ee7a ch\u00fang t\u00f4i.<\/em><\/p>\n<p>M\u1eb7c d\u00f9 c\u00e1c t\u00e0i kho\u1ea3n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean nh\u01b0 n\u1ed9i dung ho\u1eb7c ti\u1ebfp th\u1ecb qua email c\u1ee7a b\u1ea1n, nh\u01b0ng ch\u00fang l\u1ea1i quan tr\u1ecdng nh\u01b0 v\u1eady. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, ng\u01b0\u1eddi theo d\u00f5i c\u0169ng c\u00f3 gi\u00e1 tr\u1ecb &#8211; b\u1ea1n kh\u00f4ng bao gi\u1edd bi\u1ebft khi n\u00e0o h\u1ecd c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c kh\u00e1ch h\u00e0ng.<\/p>\n<p>?? <strong>M\u1eb9o HubSpot<\/strong>: T\u1ea1i sao? N\u1ed9i dung \u0111\u01b0\u1ee3c chia s\u1ebb b\u1edfi nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 nh\u00e2n vi\u00ean nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 tham gia nhi\u1ec1u h\u01a1n t\u00e1m l\u1ea7n so v\u1edbi n\u1ed9i dung \u0111\u01b0\u1ee3c chia s\u1ebb b\u1edfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. V\u00ec v\u1eady, li\u00ean quan \u0111\u1ebfn nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i B2B c\u1ee7a b\u1ea1n. Khuy\u1ebfn kh\u00edch h\u1ecd t\u1ea1o c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a ri\u00eang h\u1ecd v\u00e0 chia s\u1ebb v\u1ec1 cu\u1ed9c s\u1ed1ng t\u1ea1i c\u00f4ng ty c\u1ee7a b\u1ea1n. T\u1ea1o m\u1ed9t t\u00e0i kho\u1ea3n v\u0103n h\u00f3a (nh\u01b0 Instagram @HubSpotLife c\u1ee7a ch\u00fang t\u00f4i) \u0111\u1ec3 hi\u1ec3n th\u1ecb nh\u1eefng g\u00ec \u0111ang di\u1ec5n ra t\u1ea1i n\u01a1i l\u00e0m vi\u1ec7c, kh\u00f4ng ch\u1ec9 nh\u1eefng g\u00ec b\u1ea1n \u0111ang b\u00e1n. B\u1ea1n kh\u00f4ng bao gi\u1edd bi\u1ebft &#8211; \u0111i\u1ec1u n\u00e0y c\u0169ng c\u00f3 th\u1ec3 thu h\u00fat t\u00e0i n\u0103ng m\u1ea1nh m\u1ebd.<\/p>\n<p><img decoding=\"async\" src=\">V\u00ed d\u1ee5 ti\u1ebfp th\u1ecb B2B<\/p>\n<p>M\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn ti\u1ebfp th\u1ecb B2B ho\u1ea1t \u0111\u1ed9ng cho m\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 kh\u00f4ng hi\u1ec7u qu\u1ea3 \u0111\u1ed1i v\u1edbi m\u1ed9t doanh nghi\u1ec7p kh\u00e1c, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 h\u1ecdc \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec \u0111\u00f3 t\u1eeb c\u00e1c chuy\u00ean gia. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ed1n v\u00ed d\u1ee5 ti\u1ebfp th\u1ecb B2B c\u1ee7a c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 l\u00e0m \u0111\u00fang.<\/p>\n<h3>Email Marketing: Mattermark, N\u00e2ng cao B\u1ea3n tin Bar<\/h3>\n<p>Raise the Bar l\u00e0 m\u1ed9t b\u1ea3n tin ti\u00eau h\u00f3a h\u00e0ng ng\u00e0y t\u1eeb Mattermark v\u1edbi nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc t\u1eeb c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o trong b\u00e1n h\u00e0ng, ti\u1ebfp th\u1ecb v\u00e0 k\u1ef9 thu\u1eadt t\u0103ng tr\u01b0\u1edfng. N\u00f3 \u0111\u01b0\u1ee3c ch\u1ecdn b\u1edfi c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Mattermark v\u00e0 d\u1ec5 qu\u00e9t, r\u1ea5t c\u00f3 gi\u00e1 tr\u1ecb trong m\u1ed9t th\u1ebf gi\u1edbi c\u1ee7a c\u00e1c b\u1ea3n tin ph\u1ee9c t\u1ea1p, ph\u1ee9c t\u1ea1p v\u00e0 th\u00f4ng b\u00e1o h\u00e0ng ng\u00e0y.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/07\/1562761393_39_Huong-dan-co-ban-ve-tiep-thi-B2B-nam-2019.png\" alt=\"b2b-marketing-email-marketing-problemsmark-grow-the-bar &quot;width =&quot; 600 &quot;style =&quot; width: 600px; hi\u1ec3n th\u1ecb: kh\u1ed1i; l\u1ec1: 0px auto; &quot;srcset =&quot; https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/b2b-marketing-email-marketing-mattermark-raise-the-bar.png?ference=300&amp;name=b2b-marketing -email-marketing-problemsmark-grow-the-bar.png 300w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/b2b-marketing-email-marketing-mattermark-raise-the-bar.png? width = 600 &amp; name = b2b-marketing-email-marketing-problemsmark-grow-the-bar.png 600w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/b2b-marketing-email-marketing-mattermark-raise -the-bar.png? width = 900 &amp; name = b2b-marketing-email-marketing-problemsmark-grow-the-bar.png 900w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/b2b-marketing- email-marketing-problemsmark-grow-the-bar.png? width = 1200 &amp; name = b2b-marketing-email-marketing-problemsmark-grow-the-bar.png 1200w, https:\/\/blog.hubspot.com\/hs-fs \/hubfs\/b2b-marketing-email-marketing-mattermark-raise-the-bar.png?ference=1500&amp;name=b2b-marketing-email-marketing-mattermark-raise-the-bar.png 1500w, https: \/\/ blog. hubspot.com\/hs-fs\/hubfs\/b2b-marketing-email-marketing-mattermark-raise-the-b ar.png? width = 1800 &amp; name = b2b-marketing-email-marketing-problemsmark-grow-the-bar.png 1800w &quot;size =&quot; (max-width: 600px) 100vw, 600px &quot;\/><\/p>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 ti\u1ebfp th\u1ecb qua email B2B v\u00ec Mattermark d\u00e0nh th\u1eddi gian \u0111\u1ec3 gi\u00e1o d\u1ee5c nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u1ee7a h\u1ecd m\u00e0 kh\u00f4ng b\u00e1n cho h\u1ecd m\u1ed9t c\u00e1ch tr\u1eafng tr\u1ee3n. H\u00e0nh \u0111\u1ed9ng n\u00e0y t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd \u0111\u1ed3ng th\u1eddi trang b\u1ecb cho h\u1ecd m\u1ecdi th\u1ee9 h\u1ecd c\u1ea7n bi\u1ebft \u0111\u1ec3 mua h\u00e0ng v\u00e0 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n.<\/p>\n<h3>Ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1: Maersk, Trang ch\u1ee7 trang web<\/h3>\n<p>N\u00f3 g\u1ea7n nh\u01b0 kh\u00f4ng th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c \u00fd \u0111\u1ecbnh c\u1ee7a t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi truy c\u1eadp trang web c\u1ee7a b\u1ea1n, nh\u01b0ng thi\u1ebft k\u1ebf trang ch\u1ee7 c\u1ee7a Maersk phe gi\u00fap kh\u00e1ch truy c\u1eadp d\u1ec5 d\u00e0ng t\u00ecm \u0111\u01b0\u1eddng.<\/p>\n<p style=\"><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/07\/1562761393_362_Huong-dan-co-ban-ve-tiep-thi-B2B-nam-2019.png\" alt=\"b2b-marketing-k\u1ef9 thu\u1eadt s\u1ed1-ti\u1ebfp th\u1ecb-maersk-trang ch\u1ee7 &quot;width =&quot; 600 &quot;style =&quot; width: 600px; hi\u1ec3n th\u1ecb: kh\u1ed1i; l\u1ec1: 0px auto; &quot;srcset =&quot; https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/b2b-marketing-digital-marketing-maersk-homepage.png?ference=300&amp;name=b2b-marketing-digital-marketing -maersk-home.png 300w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/b2b-marketing-digital-marketing-maersk-homepage.png?ference=600&amp;name=b2b-marketing-digital-marketing- maersk-trang ch\u1ee7.png 600w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/b2b-marketing-digital-marketing-maersk-homepage.png?ference=900&amp;name=b2b-marketing-digital-marketing-maers -homepage.png 900w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/b2b-marketing-digital-marketing-maersk-homepage.png?ference=1200&amp;name=b2b-marketing-digital-marketing-maers- home.png 1200w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/b2b-marketing-digital-marketing-maersk-homepage.png?ference=1500&amp;name=b2b-marketing-digital-marketing-maersk-homepage .png 1500w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/b2b-marketing-digital-marketing-maersk-homepage.png?ference=1800&amp;name=b2b-marketing-digital-marketing-maersk-homepage. png 18 00w &quot;size =&quot; (chi\u1ec1u r\u1ed9ng t\u1ed1i \u0111a: 600px) 100vw, 600px &quot;\/><em><span style=\">Ngu\u1ed3n<\/p>\n<p>B\u1eb1ng c\u00e1ch cung c\u1ea5p ba t\u00f9y ch\u1ecdn ch\u00ednh (B\u1eaft \u0111\u1ea7u tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng, Truy c\u1eadp t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n, tr\u1ef1c ti\u1ebfp v\u00e0 b\u1eaft \u0111\u1ea7u m\u1ed9t ngh\u1ec1 nghi\u1ec7p), Maersk ph\u00e2n chia r\u00f5 r\u00e0ng \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a h\u1ecd v\u00e0 cho ph\u00e9p kh\u00e1ch truy c\u1eadp d\u1ec5 d\u00e0ng \u0111i\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn n\u1ed9i dung trang web t\u01b0\u01a1ng \u1ee9ng v\u1edbi m\u1ee5c \u0111\u00edch c\u1ee7a h\u1ecd.<\/p>\n<p>Tinh ch\u1ec9nh thi\u1ebft k\u1ebf nh\u1ecf n\u00e0y c\u0169ng gi\u00fap Maersk x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 quy\u1ec1n h\u1ea1n trong t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng th\u00edch h\u1ee3p n\u00e0y &#8211; kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 th\u1eadm ch\u00ed l\u00e0 nh\u00e2n vi\u00ean.<\/p>\n<h3>Ti\u1ebfp th\u1ecb n\u1ed9i dung: LeadPages, Blog + T\u00e0i nguy\u00ean<\/h3>\n<p>LeadPages \u0111\u00e3 \u0111\u01b0\u1ee3c bootstraged k\u1ec3 t\u1eeb khi th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2012, nh\u01b0ng n\u00f3 \u0111\u00e3 \u0111\u1ea1t doanh thu h\u01a1n 16 tri\u1ec7u \u0111\u00f4 la ch\u1ec9 ba n\u0103m sau \u0111\u00f3. Ch\u1ee7 s\u1edf h\u1eefu c\u1ee7a n\u00f3 g\u00e1n th\u00e0nh c\u00f4ng nhanh ch\u00f3ng cho chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a m\u00ecnh, \u0111i\u1ec1u n\u00e0y l\u00e0m cho n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 ti\u1ebfp th\u1ecb n\u1ed9i dung B2B.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/07\/1562761393_932_Huong-dan-co-ban-ve-tiep-thi-B2B-nam-2019.png\" alt=\"b2b-marketing-ch\u00ecpages-blog-content-marketing &quot;width =&quot; 600 &quot;style =&quot; width: 600px; hi\u1ec3n th\u1ecb: kh\u1ed1i; l\u1ec1: 0px auto; &quot;srcset =&quot; https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/b2b-marketing-leadpages-blog-content-marketing.png?ference=300&amp;name=b2b-marketing-leadpages-blog -content-marketing.png 300w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/b2b-marketing-leadpages-blog-content-marketing.png?ference=600&amp;name=b2b-marketing-leadpages-blog- content-marketing.png 600w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/b2b-marketing-leadpages-blog-content-marketing.png?ference=900&amp;name=b2b-marketing-leadpages-blog-content -marketing.png 900w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/b2b-marketing-leadpages-blog-content-marketing.png?ference=1200&amp;name=b2b-marketing-leadpages-blog-content- marketing.png 1200w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/b2b-marketing-leadpages-blog-content-marketing.png?ference=1500&amp;name=b2b-marketing-leadpages-blog-content-marketing .png 1500w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/b2b-marketing-leadpages-blog-content-marketing.png?ference=1800&amp;name=b2b-marketing-leadpages-blog-content-marketing. png 1800w &quot;c\u1ee1 =&quot; (chi\u1ec1u r\u1ed9ng t\u1ed1i \u0111a: 600px) 100vw, 600px &quot;\/><em><span style=\">Ngu\u1ed3n<\/p>\n<p>LeadPages t\u1ea1o ra nhi\u1ec1u lo\u1ea1i t\u00e0i nguy\u00ean n\u1ed9i dung kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 blog, c\u00e2u chuy\u1ec7n c\u1ee7a kh\u00e1ch h\u00e0ng, podcast v\u00e0 h\u1ed9i th\u1ea3o tr\u00ean web. S\u1ef1 \u0111a d\u1ea1ng trong c\u00e1c t\u00e0i nguy\u00ean n\u00e0y cho ph\u00e9p c\u00f4ng ty ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng n\u01a1i h\u1ecd \u0111ang s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p c\u1ed9ng h\u01b0\u1edfng t\u1ed1t nh\u1ea5t v\u1edbi h\u1ecd.<\/p>\n<p>LeadPages cung c\u1ea5p m\u1ed9t blog bao g\u1ed3m c\u00e1c ch\u1ee7 \u0111\u1ec1 nh\u01b0 th\u1eed nghi\u1ec7m A \/ B, t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 c\u00e1c ch\u1ee7 \u0111\u1ec1 kh\u00e1c li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u, m\u1ed9t podcast h\u00e0ng tu\u1ea7n tr\u00f2 chuy\u1ec7n v\u1edbi c\u00e1c doanh nh\u00e2n h\u00e0ng ng\u00e0y v\u00e0 th\u1eadm ch\u00ed l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn d\u1ee9t kho\u00e1t cho c\u00e1c trang \u0111\u00edch, trang b\u1ecb cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u1ec3 s\u1eed d\u1ee5ng \u0111\u00fang c\u00e1ch v\u00e0 t\u1ed1i \u01b0u h\u00f3a s\u1ea3n ph\u1ea9m LeadPages &#8211; t\u1ea5t c\u1ea3 \u0111\u1ec1u mi\u1ec5n ph\u00ed.<\/p>\n<h3>Ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i: MailChimp, Instagram<\/h3>\n<p>Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t k\u00eanh hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n. N\u00f3 c\u0169ng l\u00e0 m\u1ed9t n\u01a1i th\u00fa v\u1ecb \u0111\u1ec3 \u0111\u0103ng \u0111\u1ed3 h\u1ecda tuy\u1ec7t \u0111\u1eb9p v\u00e0 th\u1ec3 hi\u1ec7n c\u00e1 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Tr\u00ean Instagram, MailChimp \u0111\u00e3 xu\u1ea5t s\u1eafc \u1edf c\u1ea3 hai.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/07\/1562761394_456_Huong-dan-co-ban-ve-tiep-thi-B2B-nam-2019.png\" alt=\"b2b-marketing-social-media-mailchimp-instagram &quot;width =&quot; 600 &quot;style =&quot; width: 600px; hi\u1ec3n th\u1ecb: kh\u1ed1i; l\u1ec1: 0px auto; &quot;srcset =&quot; https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/b2b-marketing-social-media-mailchimp-instagram.png?ference=300&amp;name=b2b-marketing-social-media -mailchimp-instagram.png 300w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/b2b-marketing-social-media-mailchimp-instagram.png?ference=600&amp;name=b2b-marketing-social-media- mailchimp-instagram.png 600w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/b2b-marketing-social-media-mailchimp-instagram.png?ference=900&amp;name=b2b-marketing-social-media-mailchimp -instagram.png 900w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/b2b-marketing-social-media-mailchimp-instagram.png?ference=1200&amp;name=b2b-marketing-social-media-mailchimp- instagram.png 1200w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/b2b-marketing-social-media-mailchimp-instagram.png? .png 1500w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/b2b-marketing-social-media-mailchimp-instagram.png?ference=1800&amp;name=b2b-marketing-social-media-mailchimp-instagram. png 1800w &quot;c\u1ee1 =&quot; (chi\u1ec1u r\u1ed9ng t\u1ed1i \u0111a: 600px) 100vw, 600px &quot;\/><\/p>\n<p style=\" text-align:=\"\" center;=\"\" font-size:=\"\" 13px;\"=\"\"><em>Ngu\u1ed3n<\/em><\/p>\n<p>Ch\u01b0a \u0111\u1ebfn m\u1ed9t n\u1eeda s\u1ed1 b\u00e0i \u0111\u0103ng tr\u00ean Instagram c\u1ee7a h\u1ecd li\u00ean quan \u0111\u1ebfn ti\u1ebfp th\u1ecb qua email ho\u1eb7c s\u1ea3n ph\u1ea9m MailChimp, nh\u01b0ng nh\u00f3m MailChimp lu\u00f4n t\u00ecm c\u00e1ch l\u00e0m cho c\u00e1c b\u00e0i \u0111\u0103ng c\u00f3 li\u00ean quan \u0111\u1ebfn kh\u00e1n gi\u1ea3 v\u00e0 ng\u01b0\u1eddi theo d\u00f5i &#8211; t\u1ea5t c\u1ea3 \u0111\u1ec1u c\u00f3 h\u00ecnh \u1ea3nh v\u00e0 video th\u00fa v\u1ecb, h\u1ea5p d\u1eabn .<\/p>\n<p>MailChimp c\u0169ng s\u1eed d\u1ee5ng Instagram c\u1ee7a m\u00ecnh \u0111\u1ec3 gi\u1edbi thi\u1ec7u nh\u1eefng c\u00e2u chuy\u1ec7n v\u00e0 l\u1eddi ch\u1ee9ng th\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng trong giai \u0111o\u1ea1n Xem x\u00e9t v\u00e0 Quy\u1ebft \u0111\u1ecbnh. Cu\u1ed1i c\u00f9ng, MailChimp s\u1eed d\u1ee5ng m\u1ed9t LinkinBio \u0111\u00e3 s\u1eed d\u1ee5ng, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng Instagram nh\u1ea5p qua trang ch\u1ee7 ho\u1eb7c n\u1ed9i dung k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c (v\u00ec Instagram kh\u00f4ng cung c\u1ea5p li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a n\u00f3). \u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t \u0111\u01b0\u1eddng d\u1eabn chuy\u1ec3n \u0111\u1ed5i r\u00f5 r\u00e0ng cho nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1m ph\u00e1 ho\u1eb7c nghi\u00ean c\u1ee9u MailChimp tr\u00ean Instagram v\u00e0 mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam tr\u00ean trang web c\u1ee7a m\u00ecnh.<\/p>\n<h2>\u0110\u1ea7u t\u01b0 v\u00e0o ti\u1ebfp th\u1ecb B2B v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/h2>\n<p>Ti\u1ebfp th\u1ecb kh\u00f4ng c\u00f3 hi\u1ec7u qu\u1ea3 tr\u1eeb khi b\u1ea1n ghi nh\u1edb \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh v\u00e0 kh\u00f4ng c\u00f3 \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o kh\u00e1c hay thay \u0111\u1ed5i v\u00e0 quan tr\u1ecdng nh\u01b0 kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p. Ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n n\u00ean truy\u1ec1n \u0111\u1ea1t c\u00e1ch doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap h\u1ecd c\u1ee7a h\u1ecd v\u00e0 n\u1ebfu kh\u00f4ng, th\u00ec b\u1ea1n c\u0169ng kh\u00f4ng th\u1ec3 ti\u1ebfp th\u1ecb.<\/p>\n<p>S\u1eed d\u1ee5ng c\u00e1c m\u1eb9o v\u00e0 chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u1ec3 hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng B2B c\u1ee7a b\u1ea1n, l\u00e0m tr\u00f2n c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb B2B ti\u1ebfp c\u1eadn h\u1ecd. Khi b\u1ea1n t\u1eadp trung v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh, ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n s\u1ebd l\u00e0m nh\u01b0 v\u1eady.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"post-content__publish-date\">\u0110\u01b0\u1ee3c xu\u1ea5t b\u1ea3n l\u1ea7n \u0111\u1ea7u v\u00e0o ng\u00e0y 10 th\u00e1ng 7 n\u0103m 2019 7:30:00 AM, c\u1eadp nh\u1eadt ng\u00e0y 10 th\u00e1ng 7 n\u0103m 2019<\/p>\n<p>&nbsp;<\/p>\n<div class=\"post-content__social-share-container\">\n<p>&nbsp;<\/p>\n<div class=\"wt-blog__post__cta post-content__bottom-cta\">\n<p>&nbsp;<\/p>\n<div class=\"wt-blog__post__cta__content\">\n<h3>\u0110\u1eebng qu\u00ean chia s\u1ebb b\u00e0i vi\u1ebft n\u00e0y!<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] &nbsp; &nbsp; Ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 l\u00e0 kh\u00f3 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c \u0111\u00fang. Gi\u1eefa nhu c\u1ea7u s\u00e1ng t\u1ea1o, gi\u1edbi h\u1ea1n ng\u00e2n s\u00e1ch v\u00e0 quy\u1ebft \u0111\u1ecbnh k\u00eanh, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 r\u1ea5t nhi\u1ec1u th\u1ee9 \u0111\u1ec3 tung h\u1ee9ng khi ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd.<\/p>\n","protected":false},"author":2,"featured_media":4714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-tiep-thi-so"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H\u01b0\u1edbng d\u1eabn c\u01a1 b\u1ea3n v\u1ec1 ti\u1ebfp th\u1ecb B2B n\u0103m 2019 - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/vi\/huong-dan-co-ban-ve-tiep-thi-b2b-nam-2019\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H\u01b0\u1edbng d\u1eabn c\u01a1 b\u1ea3n v\u1ec1 ti\u1ebfp th\u1ecb B2B n\u0103m 2019 - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] &nbsp; &nbsp; Ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 l\u00e0 kh\u00f3 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c \u0111\u00fang. 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