{"id":4675,"date":"2019-07-10T01:23:09","date_gmt":"2019-07-09T22:23:09","guid":{"rendered":"https:\/\/super-news.info\/vi\/ban-muon-tro-thanh-mot-nha-tiep-thi-truyen-thong-xa-hoi-tot-hon-nghe-13-podcast-nay\/"},"modified":"2020-02-24T16:17:11","modified_gmt":"2020-02-24T13:17:11","slug":"ban-muon-tro-thanh-mot-nha-tiep-thi-truyen-thong-xa-hoi-tot-hon-nghe-13-podcast-nay","status":"publish","type":"post","link":"https:\/\/super-news.info\/vi\/ban-muon-tro-thanh-mot-nha-tiep-thi-truyen-thong-xa-hoi-tot-hon-nghe-13-podcast-nay\/","title":{"rendered":"B\u1ea1n mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i t\u1ed1t h\u01a1n? Nghe 13 podcast n\u00e0y"},"content":{"rendered":"<p>L\u1ea7n cu\u1ed1i c\u00f9ng t\u00f4i \u0111i ngh\u1ec9, Facebook <em>v\u00e0<\/em> Instagram \u0111\u00e3 c\u00f4ng b\u1ed1 hai thay \u0111\u1ed5i l\u1edbn v\u1ec1 s\u1ea3n ph\u1ea9m m\u00e0 t\u00f4i b\u1ecb b\u1ecf l\u1ea1i \u0111\u1ec3 b\u1eaft k\u1ecbp khi t\u00f4i tr\u1edf l\u1ea1i.<\/p>\n<p>Bi\u1ebft c\u1ea3m gi\u00e1c? N\u1ebfu b\u1ea1n l\u00e0m vi\u1ec7c trong ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, t\u00f4i \u0111o\u00e1n l\u00e0 b\u1ea1n bi\u1ebft t\u1ea5t c\u1ea3 qu\u00e1 r\u00f5.<\/p>\n<p>Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n, khi\u1ebfn ng\u00e0y nay tr\u1edf th\u00e0nh th\u1eddi \u0111i\u1ec3m th\u00fa v\u1ecb \u0111\u1ec3 l\u00e0m vi\u1ec7c trong ti\u1ebfp th\u1ecb. \u0110i\u1ec1u n\u00e0y c\u0169ng c\u00f3 th\u1ec3 c\u00f3 ngh\u0129a l\u00e0 \u0111\u00f4i khi b\u1ea1n c\u1ea3m th\u1ea5y nh\u01b0 th\u1ec3 b\u1ea1n b\u1ecb t\u1ee5t h\u1eadu v\u1ec1 ki\u1ebfn \u200b\u200bth\u1ee9c v\u00e0 gi\u00e1o d\u1ee5c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i n\u00f3i chung.<\/p>\n<p>Gi\u1ea3i ph\u00e1p? Podcast.<\/p>\n<p>Trong b\u00e0i \u0111\u0103ng tr\u00ean blog n\u00e0y, ch\u00fang t\u00f4i t\u1eadp h\u1ee3p danh s\u00e1ch 10 t\u1eadp podcast cung c\u1ea5p h\u01b0\u1edbng d\u1eabn h\u1eefu \u00edch v\u00e0 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i mu\u1ed1n t\u00ecm hi\u1ec3u k\u1ef9 n\u0103ng c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 th\u00fa v\u1ecb.<\/p>\n<h2>13 podcast ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/h2>\n<ol>\n<li>Ti\u1ebfp th\u1ecb th\u00f4ng minh v\u1edbi Kerry O&#8217;Shea<\/li>\n<li>Ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn th\u1ef1c hi\u1ec7n d\u1ec5 d\u00e0ng v\u1edbi Amy Porterfield<\/li>\n<li>Ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u1edbi Michael Stelzner<\/li>\n<li>Podcast x\u00e3 h\u1ed9i hi\u1ec3u bi\u1ebft v\u1edbi Andr\u00e9a Jones<\/li>\n<li>Gi\u1edd ph\u00e1t thanh TED v\u1edbi Guy Raz<\/li>\n<li>Ch\u01b0\u01a1ng tr\u00ecnh t\u0103ng tr\u01b0\u1edfng v\u1edbi Meghan Keaney Anderson<\/li>\n<li>T\u1ed1i \u0111a h\u00f3a x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n v\u1edbi Neal Schaffer<\/li>\n<li>Hashtag v\u1edbi Jordan Powers<\/li>\n<li>Ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc ng\u00e0y h\u00f4m nay v\u1edbi Neil Brown<\/li>\n<li>\u01afu \u0111i\u1ec3m x\u00e3 h\u1ed9i v\u1edbi Jay Baer v\u00e0 Adam Brown<\/li>\n<li>#AskGaryVee v\u1edbi Gary Vaynerchuk<\/li>\n<li>L\u1eddi khuy\u00ean Pinterest nam t\u00ednh v\u1edbi Jeff Sieh v\u00e0 Erik Fisher<\/li>\n<li>Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i Gi\u1edd x\u00e3 h\u1ed9i v\u1edbi Tyler Anderson<\/li>\n<\/ol>\n<h3>1. Ti\u1ebfp th\u1ecb th\u00f4ng minh v\u1edbi Kerry O&#8217;Shea<\/h3>\n<h4>L\u00e0m th\u1ebf n\u00e0o C\u00e2u chuy\u1ec7n c\u00e1 heo mang l\u1ea1i 800.000 l\u01b0\u1ee3t kh\u00e1ch m\u1ed7i n\u0103m \u0111\u1ebfn th\u1ee7y cung Clearwater Marine<\/h4>\n<h4>Nh\u1ea5n v\u00e0o \u0111\u00e2y \u0111\u1ec3 nghe t\u1eadp podcast n\u00e0y<\/h4>\n<p>Trong t\u1eadp n\u00e0y, Kerry O&#8217;Shea Gorgone n\u00f3i chuy\u1ec7n v\u1edbi Gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb c\u1ee7a Th\u1ee7y cung Clearwater, Bill Potts. H\u1ecd th\u1ea3o lu\u1eadn v\u1ec1 ch\u00fa c\u00e1 heo M\u00f9a \u0111\u00f4ng, c\u00e2u chuy\u1ec7n v\u1ec1 s\u1ef1 h\u1ed3i ph\u1ee5c sau khi b\u1ecb m\u1ea5t \u0111u\u00f4i \u0111\u00e3 \u0111\u01b0\u1ee3c ghi l\u1ea1i trong phim <em>C\u00e2u chuy\u1ec7n c\u00e1 heo. <\/em>Nh\u1edd v\u00e0o c\u00f4ng vi\u1ec7c kh\u00f4ng ng\u1eebng ngh\u1ec9 c\u1ee7a c\u00e1c nh\u00f3m truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 quan h\u1ec7 c\u00f4ng ch\u00fang \u0111\u1ec3 chia s\u1ebb c\u00e2u chuy\u1ec7n c\u1ee7a Winter v\u1edbi c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ecba ph\u01b0\u01a1ng, cu\u1ed1i c\u00f9ng c\u00f4 \u0111\u00e3 tr\u1edf th\u00e0nh ng\u00f4i sao c\u1ee7a m\u1ed9t b\u1ed9 phim \u0103n kh\u00e1ch (nghi\u00eam t\u00fac, thu\u00ea b\u1ed9 phim n\u00e0y).<\/p>\n<p>Tr\u01b0\u1edbc s\u1ef1 n\u1ed5i ti\u1ebfng m\u1edbi c\u1ee7a Th\u1ee7y cung, Potts n\u00f3i v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd \u0111\u1ec3 duy tr\u00ec \u0111\u1ed9ng l\u1ef1c c\u1ee7a <em>C\u00e2u chuy\u1ec7n c\u00e1 heo<\/em> phim b\u1eb1ng c\u00e1ch \u0111\u1ea7u t\u01b0 v\u00e0o ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i h\u01a1n bao gi\u1edd h\u1ebft. C\u1ee5 th\u1ec3, h\u1ecd \u0111\u00e3 tr\u1ea3i nghi\u1ec7m r\u1ea5t nhi\u1ec1u s\u1ef1 tham gia b\u1eb1ng c\u00e1ch ph\u00e1t tr\u1ef1c ti\u1ebfp video v\u1ec1 \u0111\u1ed9ng v\u1eadt c\u1ee7a h\u1ecd tr\u00ean Facebook Live, Periscope v\u00e0 Snapchat. (B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u c\u00e1ch l\u00e0m ch\u1ee7 Facebook Live v\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a h\u01b0\u1edbng d\u1eabn mi\u1ec5n ph\u00ed n\u00e0y.)<\/p>\n<blockquote><p>&#8220;(Live-stream) kh\u00f4ng ph\u1ea3i l\u00e0 si\u00eau t\u1eadp. Ch\u00fang th\u1ef1c s\u1ef1 l\u00e0 x\u00e1c th\u1ef1c. Ch\u00fang t\u00f4i t\u1eadp trung v\u00e0o \u0111\u1ed9ng v\u1eadt, ch\u00fang t\u00f4i t\u1eadp trung v\u00e0o c\u00e2u chuy\u1ec7n v\u00e0 ch\u00fang t\u00f4i kh\u00f4ng vi\u1ebft k\u1ecbch b\u1ea3n. Ch\u00fang t\u00f4i c\u00f3 m\u1ed9t ph\u00e1c th\u1ea3o v\u1ec1 nh\u1eefng g\u00ec ch\u00fang t\u00f4i mu\u1ed1n \u0111\u01b0\u1ee3c xem x\u00e9t trong webcast tr\u1ef1c ti\u1ebfp, nh\u01b0ng ch\u00fang t\u00f4i \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u00fang \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean. Ch\u00fang th\u1ef1c s\u1ef1 kh\u00f4ng \u0111\u01b0\u1ee3c di\u1ec5n t\u1eadp. Ch\u00fang ch\u1ec9 x\u1ea3y ra. Ch\u00fang t\u00f4i l\u00ean l\u1ecbch v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch cho ch\u00fang, v\u00e0 ch\u00fang t\u00f4i bi\u1ebft nh\u1eefng g\u00ec s\u1ebd \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn, nh\u01b0ng ch\u00fang t\u00f4i l\u00e0m cho n\u00f3 th\u1ef1c s\u1ef1 x\u00e1c th\u1ef1c. th\u1ecfa thu\u1eadn m\u1ed9t l\u1ea7n. &#8220;<\/p><\/blockquote>\n<h4>H\u00e0nh tr\u00ecnh ch\u00ednh:<\/h4>\n<ul>\n<li><strong>T\u1ea5t c\u1ea3 c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u1ec3 k\u1ec3<\/strong>, cho d\u00f9 \u0111\u00f3 l\u00e0 v\u1ec1 nhi\u1ec7m v\u1ee5 c\u1ee7a h\u1ecd, m\u1ed9t c\u00e1 nh\u00e2n, ho\u1eb7c m\u1ed9t th\u00e0nh t\u00edch nh\u1ea5t \u0111\u1ecbnh. Cung c\u1ea5p cho n\u00f3 h\u01b0\u1edbng m\u00e0 n\u00f3 c\u1ea7n \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd t\u1eeb ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng.<\/li>\n<li><strong>\u0110\u1eebng ch\u1ec9 n\u00f3i v\u1ec1 b\u1ea3n th\u00e2n b\u1ea1n:<\/strong> Khi\u1ebfn ng\u01b0\u1eddi kh\u00e1c n\u00f3i v\u1ec1 b\u1ea1n tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 tr\u00ean b\u00e1o ch\u00ed \u0111\u1ec3 g\u00e2y ch\u00fa \u00fd h\u01a1n. (\u0110\u00e2y l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn PR h\u1eefu \u00edch \u0111\u1ec3 gi\u00fap v\u1edbi \u0111i\u1ec1u \u0111\u00f3.)<\/li>\n<li><strong>C\u00e1c lu\u1ed3ng tr\u1ef1c ti\u1ebfp ph\u1ea3i \u1edf d\u1ea1ng th\u00f4, ch\u01b0a \u0111\u01b0\u1ee3c ghi v\u00e0 x\u00e1c th\u1ef1c:<\/strong> B\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c h\u00e0nh s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7, nh\u01b0ng cu\u1ed1i c\u00f9ng, v\u1eabn linh ho\u1ea1t \u0111\u1ec3 c\u00f3 ch\u1ed7 cho n\u1ed9i dung ch\u00e2n th\u1ef1c h\u01a1n. (Ki\u1ec3m tra danh s\u00e1ch ki\u1ec3m tra ph\u00e1t tr\u1ef1c ti\u1ebfp n\u00e0y tr\u01b0\u1edbc khi b\u1ea1n b\u1eaft \u0111\u1ea7u.)<\/li>\n<li><strong>\u0110\u1eebng ng\u1ea1i th\u1eed nghi\u1ec7m c\u00e1ch th\u1ee9c v\u00e0 n\u01a1i b\u1ea1n \u0111ang chia s\u1ebb n\u1ed9i dung video.<\/strong> V\u00ed d\u1ee5, b\u1ec3 c\u00e1 chuy\u1ec3n qua Snapchat c\u1ee7a h\u1ecd cho c\u00e1c hu\u1ea5n luy\u1ec7n vi\u00ean l\u00e0m vi\u1ec7c v\u1edbi \u0111\u1ed9ng v\u1eadt 1: 1 \u0111\u1ec3 nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i c\u00f3 th\u1ec3 th\u1ea5y b\u1ec3 c\u00e1 gi\u00fap sinh v\u1eadt bi\u1ec3n g\u1ea7n g\u0169i nh\u01b0 th\u1ebf n\u00e0o.<\/li>\n<li><strong>T\u00ecm hi\u1ec3u v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n v\u00e0 n\u01a1i ti\u1ebfp c\u1eadn h\u1ecd:<\/strong> \u0110\u1ed1i v\u1edbi h\u1ed3 c\u00e1, \u0111\u00f3 l\u00e0 c\u00e1c b\u00e0 m\u1eb9 tr\u00ean Facebook.<\/li>\n<\/ul>\n<p><em>Th\u1eddi l\u01b0\u1ee3ng: 25:20<\/em><\/p>\n<h3>2. Ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn th\u1ef1c hi\u1ec7n d\u1ec5 d\u00e0ng v\u1edbi Amy Porterfield<\/h3>\n<h4>C\u00e1ch b\u1eaft \u0111\u1ea7u v\u1edbi Facebook Live<\/h4>\n<h4>Nh\u1ea5n v\u00e0o \u0111\u00e2y \u0111\u1ec3 nghe t\u1eadp podcast n\u00e0y<\/h4>\n<p>T\u1eadp n\u00e0y c\u1ee7a C\u1ee7a Amy Porterfield<\/a> podcast ti\u1ebfp th\u1ecb c\u00f3 t\u00ednh n\u0103ng Kim Garst c\u1ee7a Boom Social, n\u01a1i h\u1ecd th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c th\u1ef1c ti\u1ec5n v\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t nh\u1ea5t \u0111\u1ec3 s\u1eed d\u1ee5ng Facebook Live. C\u00e1c ch\u1ee7 \u0111\u1ec1 ch\u00ednh c\u1ee7a t\u1eadp phim n\u00e0y bao g\u1ed3m vi\u1ec7c x\u00e1c \u0111\u1ecbnh t\u1ea7n su\u1ea5t ph\u00e1t s\u00f3ng, s\u1ef1 e ng\u1ea1i v\u1ec1 vi\u1ec7c ph\u00e1t s\u00f3ng tr\u1ef1c ti\u1ebfp v\u00e0 m\u1eafc l\u1ed7i, v\u00e0 s\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn v\u1ec1 vi\u1ec7c \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng.<\/p>\n<blockquote><p>&#8220;T\u00f4i ngh\u0129 r\u1eb1ng l\u00fd do video tr\u1ef1c ti\u1ebfp r\u1ea5t c\u00f3 \u1ea3nh h\u01b0\u1edfng (m\u1ed9t l\u1ea7n n\u1eefa, \u0111\u00e2y l\u00e0 \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a t\u00f4i v\u00e0 nh\u1eefng g\u00ec t\u00f4i \u0111\u00e3 th\u1ea5y qua tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n v\u00e0 xem ng\u01b0\u1eddi kh\u00e1c) l\u00e0 m\u1ecdi ng\u01b0\u1eddi b\u1ecb thu h\u00fat b\u1edfi nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng ch\u1ec9 l\u00e0 th\u1eadt, m\u00e0 l\u00e0 nh\u1eefng ng\u01b0\u1eddi N\u00f3i c\u00e1ch kh\u00e1c, h\u1ecd c\u00f3 th\u1ec3 th\u1ea5y m\u00ecnh c\u00f3 v\u1ea5n \u0111\u1ec1 \u0111\u00f3. &#8220;<\/p><\/blockquote>\n<h4>H\u00e0nh tr\u00ecnh ch\u00ednh:<\/h4>\n<ul>\n<li><strong>T\u00ednh nh\u1ea5t qu\u00e1n l\u00e0 m\u1ed9t \u0111\u00f3ng g\u00f3p cho c\u00e1c lu\u1ed3ng tr\u1ef1c ti\u1ebfp th\u00e0nh c\u00f4ng:<\/strong> T\u1ea1o l\u1ecbch tr\u00ecnh th\u01b0\u1eddng xuy\u00ean tr\u00ean Facbeook Live ho\u1eb7c Periscope \u0111\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a b\u1ea1n sau khi b\u1ea1n ng\u1eebng ph\u00e1t s\u00f3ng tr\u1ef1c ti\u1ebfp.<\/li>\n<li><strong>Ch\u1ecdn c\u1ea9n th\u1eadn ti\u00eau \u0111\u1ec1 ph\u00e1t s\u00f3ng c\u1ee7a b\u1ea1n: <\/strong>H\u00e3y nh\u1edb r\u1eb1ng, \u0111\u00e2y l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd nhi\u1ec1u h\u01a1n t\u1eeb nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i.<\/li>\n<li><strong>K\u1ebft h\u1ee3p m\u1ed9t \u0111\u1ec1 ngh\u1ecb v\u00e0o ti\u1ebfp c\u1eadn tr\u01b0\u1edbc cho s\u1ef1 ki\u1ec7n Facebook Live c\u1ee7a b\u1ea1n.<\/strong> V\u00ed d\u1ee5: n\u00f3i v\u1edbi nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i r\u1eb1ng b\u1ea1n s\u1ebd t\u1eb7ng m\u00e3 khuy\u1ebfn m\u00e3i, s\u00e1ch \u0111i\u1ec7n t\u1eed ho\u1eb7c danh s\u00e1ch ki\u1ec3m tra m\u00e0 h\u1ecd ch\u1ec9 c\u00f3 th\u1ec3 t\u1ea3i xu\u1ed1ng n\u1ebfu h\u1ecd \u0111i\u1ec1u ch\u1ec9nh.<\/li>\n<li><strong>C\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 cho m\u1ed7i l\u1ea7n ph\u00e1t s\u00f3ng<\/strong>v\u00e0 \u0111\u1eebng ch\u1ec9 n\u00f3i v\u00ec l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c chia s\u1ebb.<\/li>\n<li><strong>T\u00ecm c\u00e1ch thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a m\u1ecdi ng\u01b0\u1eddi trong khi h\u1ecd cu\u1ed9n:<\/strong> Facebook ch\u1ec9 t\u00ednh &#8220;L\u01b0\u1ee3t xem&#8221; l\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 xem t\u1eeb 10 gi\u00e2y tr\u1edf l\u00ean.<\/li>\n<\/ul>\n<p><em>Th\u1eddi l\u01b0\u1ee3ng: 55:31<\/em><\/p>\n<blockquote>\n<h3>3. Ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u1edbi Michael Stelzner<\/h3>\n<h4>Hacks s\u00e1ng t\u1ea1o n\u1ed9i dung<\/h4>\n<h4>Nh\u1ea5n v\u00e0o \u0111\u00e2y \u0111\u1ec3 nghe t\u1eadp podcast n\u00e0y<\/h4>\n<p>T\u1eadp n\u00e0y, \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c b\u1edfi Nh\u00e0 s\u00e1ng l\u1eadp v\u00e0 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Social Media Examiner Michael Stelzner<\/a>, t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o n\u1ed9i dung truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u1edbi s\u1ef1 gi\u00fap \u0111\u1ee1 c\u1ee7a kh\u00e1ch m\u1eddi \u0111\u1eb7c bi\u1ec7t v\u00e0 chuy\u00ean gia truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, Nick Westergaard.<\/p>\n<p>Trong cu\u1ed9c ph\u1ecfng v\u1ea5n, Westergaard th\u1ea3o lu\u1eadn v\u1ec1 th\u1ef1c t\u1ebf r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u bi\u1ebft h\u1ecd c\u1ea7n t\u1ea1o n\u1ed9i dung, nh\u01b0ng kh\u00f4ng ph\u1ea3i ai c\u0169ng bi\u1ebft c\u00e1ch l\u00e0m \u0111i\u1ec1u \u0111\u00f3 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t. Nhi\u1ec1u ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi ph\u1ea3n \u0111\u1ed1i vi\u1ec7c \u0111\u01b0a v\u00e0o c\u00f4ng vi\u1ec7c \u0111\u1ec3 l\u00e0m cho n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u1ec1n \u0111\u00e1p. Westergaard \u0111\u1ec1 c\u1eadp \u0111\u1ebfn thu\u1eadt ng\u1eef &#8220;ti\u1ebfp th\u1ecb danh s\u00e1ch ki\u1ec3m tra&#8221;, theo \u00f4ng n\u00f3i \u0111\u1ebfn c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb gi\u1ea3i quy\u1ebft m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb m\u1edbi nh\u01b0 m\u1ed9t m\u1ee5c trong danh s\u00e1ch vi\u1ec7c c\u1ea7n l\u00e0m m\u00e0 kh\u00f4ng c\u00f3 m\u1ee5c ti\u00eau hay chi\u1ebfn l\u01b0\u1ee3c n\u00e0o.<\/p>\n<blockquote><p>&#8220;B\u1ea1n ph\u1ea3i ch\u01a1i game m\u1ed9t ch\u00fat v\u00e0 suy ngh\u0129 xem, n\u1ebfu b\u1ea1n \u0111ang t\u1ea1o ra m\u1ed9t th\u1ee9, t\u00f4i c\u00f3 th\u1ec3 t\u1ea1o th\u00eam bao nhi\u00eau th\u1ee9 n\u1eefa t\u1eeb \u0111\u00e2y? &#8230; B\u1eb1ng c\u00e1ch l\u00ean k\u1ebf ho\u1ea1ch cho m\u1ed9t ph\u1ea7n n\u1ed9i dung, t\u00f4i t\u1ea1o ra nhi\u1ec1u th\u1ee9.&#8221;<\/p><\/blockquote>\n<h4>H\u00e0nh tr\u00ecnh ch\u00ednh:<\/h4>\n<ul>\n<li><strong>H\u00e3y th\u1eed m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn nh\u00f3m \u0111\u1ec3 t\u1ea1o n\u1ed9i dung truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/strong> \u0111\u1ec3 c\u1ea3 hai chia s\u1ebb kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c v\u00e0 s\u1eafp x\u1ebfp m\u1ed9t lo\u1ea1t n\u1ed9i dung \u0111a d\u1ea1ng &#8211; ngay c\u1ea3 t\u1eeb nh\u1eefng \u0111\u1ed3ng nghi\u1ec7p kh\u00f4ng ph\u1ea3i l\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb.<\/li>\n<li><strong>Th\u1eed nghi\u1ec7m v\u1edbi n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o:<\/strong> Ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn d\u1ecbch xung quanh m\u1ed9t s\u1ef1 ki\u1ec7n ho\u1eb7c hashtag \u0111\u1ec3 nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a b\u1ea1n \u0111ang chia s\u1ebb \u1ea3nh v\u00e0 tin nh\u1eafn m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 chia s\u1ebb v\u1edbi c\u00e1c m\u1ea1ng c\u1ee7a m\u00ecnh.<\/li>\n<li><strong>N\u1ed9i dung m\u1ee5c \u0111\u00edch:<\/strong> N\u1ebfu b\u1ea1n \u0111ang vi\u1ebft m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean blog ho\u1eb7c thi\u1ebft k\u1ebf m\u1ed9t infographic (\u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 m\u1eabu h\u1eefu \u00edch cho vi\u1ec7c \u0111\u00f3), h\u00e3y t\u00ecm c\u00e1ch t\u1ea1o ra c\u00e1c m\u1ea9u nh\u1ecf h\u01a1n c\u1ee7a n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0m b\u00e0i \u0111\u0103ng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2u chu\u1ed7i c\u00e1c ph\u1ea7n n\u1ed9i dung nh\u1ecf h\u01a1n l\u1ea1i v\u1edbi nhau \u0111\u1ec3 t\u1ea1o ebook ho\u1eb7c h\u01b0\u1edbng d\u1eabn.<\/li>\n<li><strong>Tham gia #TBT:<\/strong> C\u0103n ch\u1ec9nh n\u1ed9i dung c\u0169 c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n hi\u1ec7n t\u1ea1i v\u00e0 chia s\u1ebb l\u1ea1i tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. \u0110i\u1ec1u n\u00e0y t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf c\u1ee7a ti\u1ebfp th\u1ecb ho\u00e0i c\u1ed5 v\u00e0 qu\u1ea3ng b\u00e1 l\u1ea1i n\u1ed9i dung b\u1ea1n \u0111\u00e3 t\u1ea1o.<\/li>\n<\/ul>\n<p><em>Th\u1eddi l\u01b0\u1ee3ng: 41:08<\/em><\/p>\n<h3>4. Podcast x\u00e3 h\u1ed9i hi\u1ec3u bi\u1ebft v\u1edbi Andr\u00e9a Jones<\/h3>\n<h4>C\u00e1ch k\u1ebft n\u1ed1i v\u1edbi m\u1ecdi ng\u01b0\u1eddi tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (Kh\u00f4ng c\u1ea3m th\u1ea5y k\u1ef3 l\u1ea1 v\u1ec1 \u0111i\u1ec1u \u0111\u00f3)<\/h4>\n<h4>Nh\u1ea5n v\u00e0o \u0111\u00e2y \u0111\u1ec3 nghe t\u1eadp podcast n\u00e0y<\/h4>\n<p>Andr\u00e9a Jones nh\u00ecn v\u00e0o m\u1ed9t trong nh\u1eefng c\u00e1ch m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n \u0111\u1ed1i t\u01b0\u1ee3ng x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd m\u00e0 kh\u00f4ng c\u1ea7n mua qu\u1ea3ng c\u00e1o: k\u1ebft n\u1ed1i m\u1ea1ng. \u0110\u00f4i khi c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y k\u1ef3 l\u1ea1 khi g\u1eb7p g\u1ee1 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ch\u1ec9 \u0111\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, nh\u01b0ng Jones bao g\u1ed3m m\u1ed9t lo\u1ea1t c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 l\u00e0m cho n\u00f3 d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n<p>Podcast c\u00f3 c\u1ea5u tr\u00fac ki\u1ec3u h\u1ecfi \u0111\u00e1p, trong \u0111\u00f3 nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i LinkedIn c\u1ee7a Jones \u0111\u00e3 \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 vi\u1ec7c t\u1ea1o s\u1ef1 hi\u1ec7n di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n<blockquote><p>&#8220;Ti\u1ec1n \u0111\u1ec1 r\u1ea5t \u0111\u01a1n gi\u1ea3n: g\u1eb7p g\u1ee1 m\u1ecdi ng\u01b0\u1eddi tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng cho b\u1ea1n ti\u1ec1n cho &#8216;th\u1ee9&#8217; c\u1ee7a b\u1ea1n. \u0110\u01a1n gi\u1ea3n nh\u01b0ng v\u00f4 c\u00f9ng kh\u00f3 kh\u0103n \u0111\u1ec3 th\u1ef1c hi\u1ec7n b\u1edfi v\u00ec ngay khi ch\u00fang ta b\u1eaft \u0111\u1ea7u n\u00f3i v\u1ec1 nh\u1eefng g\u00ec ch\u00fang ta l\u00e0m, n\u00f3 c\u00f3 th\u1ec3 c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c icky. &#8220;<\/p><\/blockquote>\n<h4>H\u00e0nh tr\u00ecnh ch\u00ednh:<\/h4>\n<ul>\n<li><strong>C\u00f3 m\u1ed9t quan \u0111i\u1ec3m ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean.<\/strong> \u0110\u1eebng \u0111\u1ec3 b\u1ecb spam &#8211; h\u00e3y t\u1ef1 tin v\u00e0o gi\u00e1 tr\u1ecb c\u1ee7a d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u00e0 tin t\u01b0\u1edfng r\u1eb1ng ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i h\u1eefu c\u01a1 s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n so v\u1edbi vi\u1ec7c \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/li>\n<li><strong>Hi\u1ec3u nhu c\u1ea7u, mong mu\u1ed1n, mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/strong> Nh\u1ea5n m\u1ea1nh nh\u1eefng c\u00e1ch m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n s\u1ebd t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u1ea1ng c\u1ee7a b\u1ea1n h\u01a1n l\u00e0 nh\u1ea5n m\u1ea1nh ch\u00ednh b\u1ea1n.<\/li>\n<li><strong>Li\u1ec7t k\u00ea nh\u1eefng g\u00ec b\u1ea1n l\u00e0m tr\u00ean h\u1ed3 s\u01a1 c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n.<\/strong> B\u1ea1n c\u00f3 th\u1ec3 chia s\u1ebb th\u00f4ng tin c\u1eadp nh\u1eadt c\u00f4ng vi\u1ec7c, ng\u00e0y k\u1ef7 ni\u1ec7m v\u00e0 th\u00f4ng b\u00e1o tr\u00ean h\u1ed3 s\u01a1 c\u1ee7a b\u1ea1n \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00f2 m\u00f2 v\u1ec1 c\u00f4ng ty c\u1ee7a b\u1ea1n v\u00e0 mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam.<\/li>\n<li><strong>S\u1ef1 hi\u1ec7n di\u1ec7n x\u00e3 h\u1ed9i c\u1ee7a m\u1ed9t c\u00f4ng ty s\u1ebd ph\u1ea3n \u00e1nh t\u00ednh c\u00e1ch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/strong> Gi\u1eef s\u1ef1 hi\u1ec7n di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n v\u00e0 \u0111\u00e1ng tin c\u1eady s\u1ebd gi\u00fap thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 d\u1eabn h\u1ecd k\u1ebft n\u1ed1i tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/li>\n<\/ul>\n<p><em>Th\u1eddi l\u01b0\u1ee3ng: 29:52<\/em><\/p>\n<h3>5. Gi\u1edd ph\u00e1t thanh TED v\u1edbi Guy Raz<\/h3>\n<h4>T\u1ea1i sao ch\u00fang ta th\u00edch nh\u1eefng g\u00ec ch\u00fang ta th\u00edch?<\/h4>\n<h4>Nh\u1ea5n v\u00e0o \u0111\u00e2y \u0111\u1ec3 nghe t\u1eadp podcast n\u00e0y<\/h4>\n<p>Trong t\u1eadp n\u00e0y c\u1ee7a podcast TED Talks, ng\u01b0\u1eddi d\u1eabn ch\u01b0\u01a1ng tr\u00ecnh Ch\u00e0ng trai Raz ph\u1ecfng v\u1ea5n m\u1ed9t s\u1ed1 di\u1ec5n gi\u1ea3 TED \u0111\u00e3 n\u00f3i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n<ul>\n<li>Nh\u00e0 l\u00e0m phim v\u00e0 Nh\u00e0 s\u1ea3n xu\u1ea5t c\u1ee7a <em>Si\u00eau c\u1ee1 t\u00f4i <\/em>Morgan Spurlock<\/a> th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i.<\/li>\n<li>C\u1ed1 v\u1ea5n qu\u1ea3n l\u00fd v\u00e0 t\u00e1c gi\u1ea3 Joseph th\u00f4ng<\/a> ch\u1ea1m v\u00e0o s\u1ee9c m\u1ea1nh c\u1ee7a t\u00ednh x\u00e1c th\u1ef1c.<\/li>\n<li>Ph\u00f3 ch\u1ee7 t\u1ecbch c\u1ee7a T\u1eadp \u0111o\u00e0n Ogilvy &amp; Mather Rory Sutherland<\/a> kh\u00e1m ph\u00e1 gi\u00e1 tr\u1ecb th\u1ef1c so v\u1edbi c\u1ea3m nh\u1eadn c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c nhau.<\/li>\n<\/ul>\n<p>C\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn c\u1ee7a h\u1ecd r\u1ea5t \u0111a d\u1ea1ng v\u00e0 \u0111\u00e1ng \u0111\u1ec3 l\u1eafng nghe \u0111\u1ea7y \u0111\u1ee7, nh\u01b0ng ch\u1ee7 \u0111\u1ec1 bao qu\u00e1t l\u00e0 c\u00e1ch nh\u1eadn th\u1ee9c c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd (ho\u1eb7c thi\u1ebfu n\u00f3). Pine \u0111\u1ec1 c\u1eadp r\u1eb1ng kh\u00e1ch h\u00e0ng \u0111\u01b0a ra l\u1ef1a ch\u1ecdn v\u00ec h\u1ecd \u0111\u00e3 mua nh\u1eefng gi\u1ea5c m\u01a1 v\u00e0 h\u00ecnh \u1ea3nh xung quanh c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn v\u00e0 r\u1eb1ng m\u1ed9t khi h\u1ecd b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, h\u1ecd b\u1eaft \u0111\u1ea7u tin v\u00e0o th\u00f4ng \u0111i\u1ec7p.<\/p>\n<blockquote><p>&#8220;Ubiquity l\u00e0 c\u00e1i ch\u1ebft c\u1ee7a t\u00ednh x\u00e1c th\u1ef1c.&#8221;<\/p><\/blockquote>\n<h4>H\u00e0nh tr\u00ecnh ch\u00ednh:<\/h4>\n<ul>\n<li><strong>T\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i \u0111\u1ec3 trau d\u1ed3i v\u00e0 qu\u1ea3ng b\u00e1 nh\u1eefng g\u00ec l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o.<\/strong> Lu\u00f4n c\u00f3 ch\u1ed7 \u0111\u1ec3 khoe khoang tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i &#8211; ch\u1ec9 c\u1ea7n l\u00e0m \u0111i\u1ec1u \u0111\u1ed9.<\/li>\n<li><strong>H\u00e3y x\u00e1c th\u1ef1c v\u00e0 th\u1ef1c t\u1ebf, nh\u01b0ng \u0111\u1eebng n\u00f3i \u0111\u00f3 l\u00e0 nh\u1eefng g\u00ec b\u1ea1n \u0111ang l\u00e0m.<\/strong> Ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n t\u00ednh x\u00e1c th\u1ef1c, kh\u00f4ng ch\u00ea bai.<\/li>\n<li><strong>K\u1ec3 chuy\u1ec7n v\u1edbi \u00fd ngh\u0129a v\u1ec1 v\u1ecb tr\u00ed \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u00ednh x\u00e1c th\u1ef1c cao h\u01a1n<\/strong>: \u0110\u1eb7t giai \u0111o\u1ea1n khi chia s\u1ebb b\u00e0i \u0111\u0103ng tr\u00ean blog, c\u1eadp nh\u1eadt v\u00e0 video tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 ng\u01b0\u1eddi theo d\u00f5i c\u00f3 th\u1ec3 th\u1ea5y lo\u1ea1i ho\u1ea1t \u0111\u1ed9ng m\u00e0 t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n h\u01b0\u1edbng t\u1edbi.<\/li>\n<li><strong>A \/ B ki\u1ec3m tra c\u00e1c lo\u1ea1i b\u00e0i \u0111\u0103ng kh\u00e1c nhau tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i \u0111\u1ec3 xem c\u00e1ch ch\u00fang th\u1ef1c hi\u1ec7n t\u01b0\u01a1ng \u0111\u1ed1i: <\/strong>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng kh\u00e1ch quan ngh\u0129 r\u1eb1ng m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 l\u00e0 t\u1ed1t hay x\u1ea5u &#8211; th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a h\u1ecd v\u00e0 \u0111i\u1ec1u \u0111\u00f3 n\u1eb1m trong tay b\u1ea1n.<\/li>\n<\/ul>\n<p><em>Th\u1eddi l\u01b0\u1ee3ng: 49:13<\/em><\/p>\n<h3>6. Ch\u01b0\u01a1ng tr\u00ecnh t\u0103ng tr\u01b0\u1edfng v\u1edbi Meghan Keaney Anderson<\/h3>\n<h4>T\u1eadp 100: L\u1eddi khuy\u00ean \u0111\u1ed9c \u0111\u00e1o v\u1ec1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a Guy Kawasaki<\/h4>\n<h4>Nh\u1ea5n v\u00e0o \u0111\u00e2y \u0111\u1ec3 nghe t\u1eadp podcast n\u00e0y<\/h4>\n<p>Trong t\u1eadp n\u00e0y c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh t\u0103ng tr\u01b0\u1edfng, HubSpot CMO Kipp Bodnar<\/a> ng\u1ed3i xu\u1ed1ng v\u1edbi nh\u00e0 truy\u1ec1n gi\u00e1o tr\u01b0\u1edfng Canva Ch\u00e0ng trai k\u1ef5 s\u0129 \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 C\u00e2u chuy\u1ec7n tr\u00ean Instagram so v\u1edbi C\u00e2u chuy\u1ec7n Snapchat, video tr\u00ean Facebook Live v\u00e0 c\u00e1c th\u00e1ch th\u1ee9c t\u0103ng tr\u01b0\u1edfng c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n<p>Trong cu\u1ed9c th\u1ea3o lu\u1eadn, Kawasaki th\u1eeba nh\u1eadn r\u1eb1ng anh th\u00edch Instagram h\u01a1n Snapchat do c\u00e1c t\u00ednh n\u0103ng kh\u00e1m ph\u00e1 n\u1ed9i dung v\u01b0\u1ee3t tr\u1ed9i v\u00e0 c\u00e1c t\u00f9y ch\u1ecdn ph\u00e2n t\u00edch. V\u00e0 khi n\u00f3i \u0111\u1ebfn Facebook Live, anh ta \u0111\u01b0\u1ee3c mua.<\/p>\n<p>Tr\u00ean th\u1ef1c t\u1ebf, anh ta \u0111\u1ec1 c\u1eadp r\u1eb1ng trong khi ngh\u1ec9 ph\u00e1t tr\u1ef1c tuy\u1ebfn v\u00e0o k\u1ef3 ngh\u1ec9, ph\u1ea1m vi ti\u1ebfp c\u1eadn Facebook c\u1ee7a anh ta ch\u1ec9 c\u00f3 400.000 ng\u01b0\u1eddi d\u00f9ng, so v\u1edbi 1 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng anh ta th\u1ea5y khi anh ta ph\u00e1t tr\u1ef1c tuy\u1ebfn th\u01b0\u1eddng xuy\u00ean. (C\u1ea3nh b\u00e1o v\u1ec1 spoiler: Anh \u1ea5y c\u0169ng cho ph\u00e9p ng\u01b0\u1eddi nghe bi\u1ebft v\u1ec1 b\u00ed m\u1eadt c\u1ee7a m\u00ecnh \u0111\u1ec3 tham gia nhi\u1ec1u h\u01a1n trong khi ph\u00e1t tr\u1ef1c ti\u1ebfp &#8211; nh\u01b0ng b\u1ea1n s\u1ebd ph\u1ea3i l\u1eafng nghe \u0111\u1ec3 t\u00ecm hi\u1ec3u xem h\u1ecd l\u00e0 ai.)<\/p>\n<blockquote><p>&#8220;T\u00f4i kh\u00f4ng mu\u1ed1n s\u1ef1 t\u00edch c\u1ef1c, h\u1ed7 tr\u1ee3, tuy\u1ec7t v\u1eddi, c\u1ee7ng c\u1ed1 s\u1ef1 tham gia tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. T\u00f4i mu\u1ed1n b\u1ea5t k\u1ef3 h\u00ecnh th\u1ee9c tham gia n\u00e0o.&#8221;<\/p><\/blockquote>\n<h4>H\u00e0nh tr\u00ecnh ch\u00ednh:<\/h4>\n<ul>\n<li><strong>Facebook Live th\u00fac \u0111\u1ea9y s\u1ef1 tham gia v\u00e0 ti\u1ebfp c\u1eadn l\u1edbn h\u01a1n<\/strong> h\u01a1n l\u00e0 xu\u1ea5t b\u1ea3n video \u0111\u00e3 ghi ho\u1eb7c chia s\u1ebb li\u00ean k\u1ebft YouTube.<\/li>\n<li><strong>Khi b\u1ea1n ph\u00e1t tr\u1ef1c ti\u1ebfp tr\u00ean Facebook, h\u00e3y c\u00f3 m\u00e0n h\u00ecnh th\u1ee9 hai<\/strong> (v\u00e0 l\u00fd t\u01b0\u1edfng l\u00e0 m\u1ed9t \u0111\u1ed3ng \u0111\u1ed9i) c\u00f3 s\u1eb5n \u0111\u1ec3 xem nh\u1eefng b\u00ecnh lu\u1eadn ho\u1eb7c c\u00e2u h\u1ecfi n\u00e0o \u0111\u01b0\u1ee3c \u0111\u01b0a ra t\u1eeb kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi tr\u1ef1c ti\u1ebfp.<\/li>\n<li><strong>\u0110\u1eb7t c\u00e2u h\u1ecfi cho kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n<\/strong> trong khi b\u1ea1n \u0111ang ph\u00e1t tr\u1ef1c ti\u1ebfp \u0111\u1ec3 t\u0103ng b\u00ecnh lu\u1eadn, L\u01b0\u1ee3t th\u00edch v\u00e0 ng\u01b0\u1eddi theo d\u00f5i.<\/li>\n<li><strong>Xu\u1ea5t b\u1ea3n th\u01b0\u1eddng xuy\u00ean v\u00e0 th\u01b0\u1eddng xuy\u00ean<\/strong> \u0111\u1ec3 t\u0103ng s\u1ef1 tham gia tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/li>\n<\/ul>\n<p><em>Th\u1eddi l\u01b0\u1ee3ng: 35:01<\/em><\/p>\n<h3>7. T\u1ed1i \u0111a h\u00f3a x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n v\u1edbi Neal Schaffer<\/h3>\n<h4>ROI c\u1ee7a Influencer Marketing v\u1ec1 vi\u1ec7c t\u1ea1o v\u00e0 xu\u1ea5t b\u1ea3n m\u1ed9t b\u00e0i vi\u1ebft tr\u00f2n<\/h4>\n<h4>Nh\u1ea5n v\u00e0o \u0111\u00e2y \u0111\u1ec3 nghe t\u1eadp podcast n\u00e0y<\/h4>\n<p>Ti\u1ebfp th\u1ecb c\u1ee7a Influencer c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edbi, v\u00ec v\u1eady Neal Schaffer v\u00e0 Codrut Turcanu nh\u00ecn v\u00e0o gi\u00e1 tr\u1ecb c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 qu\u1ea3ng b\u00e1 c\u00e1c b\u00e0i vi\u1ebft tr\u00f2n. Khi blog \u0111\u0103ng danh s\u00e1ch c\u00e1c d\u1ecbch v\u1ee5, h\u1ecd \u0111ang th\u1ef1c hi\u1ec7n nh\u1eefng g\u00ec \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 b\u00e0i vi\u1ebft tr\u00f2n ho\u1eb7c b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng. M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 &#8220;7 ph\u1ea7n m\u1ec1m th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ed1t nh\u1ea5t n\u0103m 2019&#8221; ho\u1eb7c b\u00e0i \u0111\u0103ng tr\u00ean blog b\u1ea1n \u0111ang \u0111\u1ecdc ngay b\u00e2y gi\u1edd!<\/p>\n<p>Ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng c\u00f3 th\u1ec3 l\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb xu\u1ea5t s\u1eafc v\u00ec h\u1ecd \u0111\u00e3 thu h\u00fat kh\u00e1n gi\u1ea3 v\u00e0 c\u00f3 th\u1ec3 chia s\u1ebb n\u1ed9i dung tr\u1ef1c ti\u1ebfp v\u1edbi h\u1ecd, d\u1eabn \u0111\u1ebfn r\u1ea5t nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp. Schaffer v\u00e0 Turcanu th\u1ea3o lu\u1eadn v\u1ec1 ROI c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng chia s\u1ebb c\u00e1c b\u00e0i b\u00e1o l\u00e0m tr\u00f2n v\u1edbi m\u1ea1ng c\u1ee7a h\u1ecd.<\/p>\n<blockquote><p>&#8220;B\u1ea1n mu\u1ed1n \u0111\u1ea3m b\u1ea3o b\u1ea1n c\u00f3 th\u1ec3 tham gia v\u1edbi \u0111\u00fang ng\u01b0\u1eddi v\u1edbi t\u00e1c \u0111\u1ed9ng l\u1edbn nh\u1ea5t.&#8221;<\/p><\/blockquote>\n<h4>H\u00e0nh tr\u00ecnh ch\u00ednh:<\/h4>\n<ul>\n<li><strong>H\u00e3y ngh\u0129 v\u1ec1 k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng.<\/strong> C\u00f3 th\u1ec3 m\u1ea5t th\u1eddi gian \u0111\u1ec3 t\u00ecm c\u00e1c blogger ho\u1eb7c ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, nh\u01b0ng n\u1ebfu b\u1ea1n bi\u1ebft m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh l\u00e0 g\u00ec, th\u00ec b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1ed5ng h\u1ee3p danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 \u0111\u1ed1i t\u00e1c ph\u00f9 h\u1ee3p.<\/li>\n<li><strong>X\u00e1c \u0111\u1ecbnh nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u00fang l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/strong> \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 t\u00ecm v\u00e0 thu h\u00fat \u0111\u00fang ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn nh\u1ea5t \u0111\u1ebfn m\u1ea1ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/li>\n<li><strong>B\u00e0i \u0111\u0103ng tr\u00ean blog c\u00f3 l\u1ee3i cho vi\u1ec7c k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3 r\u1ed9ng h\u01a1n.<\/strong> Nh\u1eefng lo\u1ea1i b\u00e0i \u0111\u0103ng n\u00e0y nh\u1eadn l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb c\u00e1c t\u1ed5 ch\u1ee9c, d\u1ecbch v\u1ee5 v\u00e0 nh\u00e0 l\u00e3nh \u0111\u1ea1o suy ngh\u0129 \u0111\u1eb7c tr\u01b0ng trong b\u00e0i vi\u1ebft.<\/li>\n<li><strong>Roundup \u0111\u01b0a b\u1ea1n v\u00e0o radar c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng.<\/strong> Xu\u1ea5t b\u1ea3n m\u1ed9t b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u00e0 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n<p><em>Th\u1eddi l\u01b0\u1ee3ng: 23:47<\/em><\/p>\n<h3>8. Hashtag v\u1edbi Jordan Powers<\/h3>\n<h4>T\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o n\u1ed9i dung v\u00e0 c\u1ed9ng \u0111\u1ed3ng Tr\u1edf th\u00e0nh ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u1edbi Dan Joyce<\/h4>\n<h4>Nh\u1ea5n v\u00e0o \u0111\u00e2y \u0111\u1ec3 nghe t\u1eadp podcast n\u00e0y<\/h4>\n<p>Trong t\u1eadp Hashtagged n\u00e0y, ng\u01b0\u1eddi d\u1eabn ch\u01b0\u01a1ng tr\u00ecnh Jordan Powers ph\u1ecfng v\u1ea5n Dan Joyce, m\u1ed9t ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung tr\u00ean Instagram, v\u1ec1 vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i s\u00f4i \u0111\u1ed9ng v\u00e0 h\u1ea5p d\u1eabn. Joyce l\u00e0 m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ea7u ti\u00ean c\u1ee7a Instagram.<\/p>\n<p>H\u1ecd trao \u0111\u1ed5i nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 c\u00e1ch h\u1ecd b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng Instagram tr\u01b0\u1edbc ti\u00ean nh\u01b0 m\u1ed9t l\u1ed1i tho\u00e1t s\u00e1ng t\u1ea1o v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 c\u00f4ng c\u1ee5 t\u1ea1o n\u1ed9i dung v\u00e0 k\u1ebft n\u1ed1i m\u1ea1ng c\u00e1 nh\u00e2n. L\u00e0 m\u1ed9t ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung chuy\u00ean nghi\u1ec7p, Joyce ban \u0111\u1ea7u b\u1eaft \u0111\u1ea7u th\u1eed nghi\u1ec7m v\u1edbi Instagram, nh\u01b0ng t\u1eeb \u0111\u00f3 \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t m\u1ea1ng l\u01b0\u1edbi m\u1ea1nh m\u1ebd m\u00e0 c\u00e1c nhi\u1ebfp \u1ea3nh gia v\u00e0 nh\u1eefng ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung kh\u00e1c c\u00f3 th\u1ec3 khai th\u00e1c:<\/p>\n<blockquote><p>N\u1ec1n t\u1ea3ng &#8220;(N\u1ec1n t\u1ea3ng) \u0111\u00e3 cung c\u1ea5p ki\u1ebfn \u200b\u200bth\u1ee9c r\u1ed9ng v\u1ec1 nhi\u1ebfp \u1ea3nh v\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung theo c\u00e1ch l\u00e0m cho m\u1ea1ng x\u00e3 h\u1ed9i l\u1edbn nh\u1ecf h\u01a1n r\u1ea5t nhi\u1ec1u &#8230; C\u00f3 r\u1ea5t nhi\u1ec1u lo\u1ea1i n\u1ed9i dung \u0111\u01b0\u1ee3c chia s\u1ebb tr\u00ean Instagram, n\u00f3 \u0111\u00e3 t\u1ea1o ra h\u1ec7 sinh th\u00e1i c\u1ee7a ri\u00eang n\u00f3.&#8221;<\/p><\/blockquote>\n<p>H\u00e0nh tr\u00ecnh ch\u00ednh:<\/p>\n<ul>\n<li><strong>B\u1ea1n kh\u00f4ng th\u1ec3 \u00e9p bu\u1ed9c tr\u1edf th\u00e0nh ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng ho\u1eb7c l\u00e3nh \u0111\u1ea1o t\u01b0 t\u01b0\u1edfng<\/strong>, th\u1eadm ch\u00ed tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. Chia s\u1ebb nhi\u1ec1u n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o v\u00e0 s\u00e1ng t\u1ea1o \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n v\u00e0 nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i s\u1ebd \u0111\u1ebfn sau.<\/li>\n<li><strong>C\u00e1c c\u00e1 nh\u00e2n v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Instagram nh\u01b0 m\u1ed9t danh m\u1ee5c \u0111\u1ea7u t\u01b0 chuy\u00ean nghi\u1ec7p h\u01a1n<\/strong> c\u00e1c b\u1ee9c \u1ea3nh v\u00e0 Snapchat nh\u01b0 m\u1ed9t b\u1ea3n ghi h\u00ecnh nh\u1eb9 nh\u00e0ng h\u01a1n m\u1ed7i ng\u00e0y c\u1ee7a h\u1ecd.<\/li>\n<li><strong>Th\u1eed nghi\u1ec7m v\u1edbi c\u00e1c lo\u1ea1i b\u00e0i \u0111\u0103ng b\u1ea1n chia s\u1ebb tr\u00ean Instagram:<\/strong> Powers nh\u1eadn th\u1ea5y r\u1eb1ng khi c\u00e1c b\u00e0i \u0111\u0103ng c\u1ee7a anh \u1ea5y thi\u00ean v\u1ec1 s\u00e1ng t\u1ea1o n\u1ed9i dung h\u01a1n l\u00e0 k\u1ebft n\u1ed1i m\u1ea1ng, cu\u1ed1i c\u00f9ng h\u1ecd s\u1ebd ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n. (D\u01b0\u1edbi \u0111\u00e2y l\u00e0 18 \u00fd t\u01b0\u1edfng \u1ea3nh v\u00e0 video \u0111\u1ec3 Instagram th\u1eed.)<\/li>\n<\/ul>\n<p><em>Th\u1eddi l\u01b0\u1ee3ng: 40:18<\/em><\/p>\n<h3>9. Ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc ng\u00e0y h\u00f4m nay v\u1edbi Neil Brown<\/h3>\n<h4>7 sai l\u1ea7m truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i C\u00e1c c\u00f4ng ty m\u1eafc ph\u1ea3i v\u00e0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 tr\u00e1nh ch\u00fang<\/h4>\n<h4>Nh\u1ea5n v\u00e0o \u0111\u00e2y \u0111\u1ec3 nghe t\u1eadp podcast n\u00e0y<\/h4>\n<p>Ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc h\u00f4m nay \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c b\u1edfi Neil Brown, ng\u01b0\u1eddi s\u00e1ng l\u1eadp Brown Creative Group, v\u00e0 trong t\u1eadp n\u00e0y, \u00f4ng th\u1ea3o lu\u1eadn v\u1ec1 nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn m\u00e0 c\u00e1c doanh nghi\u1ec7p \u0111ang m\u1eafc ph\u1ea3i tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i:<\/p>\n<ol>\n<li>\u0110\u1ed1i x\u1eed v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c trang truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u01b0 th\u1ec3 ch\u00fang gi\u1ed1ng nhau v\u00e0 kh\u00f4ng thay \u0111\u1ed5i c\u00e1ch b\u1ea1n chia s\u1ebb n\u1ed9i dung.<\/li>\n<li>Qu\u00e1 nhi\u1ec1u t\u1ef1 \u0111\u1ed9ng h\u00f3a.<\/li>\n<li>Kh\u00f4ng \u0111\u0103ng b\u00e0i tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i th\u01b0\u1eddng xuy\u00ean \u0111\u1ee7.<\/li>\n<li>Kh\u00f4ng tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi ho\u1eb7c \u00fd ki\u1ebfn.<\/li>\n<li>X\u00f3a b\u00e0i vi\u1ebft ti\u00eau c\u1ef1c, b\u00ecnh lu\u1eadn v\u00e0 \u0111\u00e1nh gi\u00e1.<\/li>\n<li>C\u1ed1 g\u1eafng t\u00edch c\u1ef1c tr\u00ean m\u1ecdi k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/li>\n<li>Kh\u00f4ng c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u1ebf h\u1ec7 d\u1eabn \u0111\u1ea7u.<\/li>\n<\/ol>\n<blockquote><p>&#8220;B\u1ea1n mu\u1ed1n s\u1eed d\u1ee5ng t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u1ec3 l\u00e0m cho ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 h\u01a1n, kh\u00f4ng xu\u1ea5t hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng bot. Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i n\u00ean mang t\u00ednh x\u00e3 h\u1ed9i.&#8221;<\/p><\/blockquote>\n<h4>H\u00e0nh tr\u00ecnh ch\u00ednh:<\/h4>\n<ul>\n<li><strong>Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t nh\u00e1nh c\u1ee7a nh\u00f3m d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n:<\/strong> Nh\u1eb1m m\u1ee5c \u0111\u00edch tr\u1edf n\u00ean h\u1eefu \u00edch, t\u00edch c\u1ef1c v\u00e0 th\u00fa v\u1ecb cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/li>\n<li><strong>T\u1ed1t h\u01a1n h\u1ebft l\u00e0 tham gia \u0111\u1ec3 c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n ch\u1ec9 cho hai n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/strong> h\u01a1n l\u00e0 \u0111\u0103ng ng\u1eabu nhi\u00ean tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng.<\/li>\n<li><strong>Duy tr\u00ec t\u00ednh x\u00e1c th\u1ef1c c\u1ee7a gi\u1ecdng n\u00f3i c\u1ee7a b\u1ea1n.<\/strong> B\u1ea1n l\u00e0 m\u1ed9t con ng\u01b0\u1eddi n\u00f3i cho m\u1ed9t t\u1ed5 ch\u1ee9c, v\u00ec v\u1eady \u0111\u1eebng qu\u00ean th\u1ef1c t\u1ebf v\u00e0 k\u1ebft n\u1ed1i v\u1edbi m\u1ecdi ng\u01b0\u1eddi khi h\u1ecd t\u00ecm ki\u1ebfm s\u1ef1 tr\u1ee3 gi\u00fap ho\u1eb7c \u0111\u01b0a ra ph\u1ea3n h\u1ed3i.<\/li>\n<\/ul>\n<p><em>Th\u1eddi l\u01b0\u1ee3ng: 12:14 <\/em><\/p>\n<h3>10. \u01afu \u0111i\u1ec3m x\u00e3 h\u1ed9i v\u1edbi Jay Baer v\u00e0 Adam Brown<\/h3>\n<h4>T\u1ea1i sao h\u1ea7u h\u1ebft c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i vi\u1ebft Sucks &amp; C\u00e1ch kh\u1eafc ph\u1ee5c<\/h4>\n<h4>Nh\u1ea5n v\u00e0o \u0111\u00e2y \u0111\u1ec3 nghe t\u1eadp podcast n\u00e0y<\/h4>\n<p>Trong t\u1eadp n\u00e0y c\u1ee7a Convince v\u00e0 Convert&#8217;s Social Pros, ch\u1ee7 nh\u00e0 Jay Baer v\u00e0 _blank&#8221; Adam Brown ph\u1ecfng v\u1ea5n Josh Bernoff &#8211; ck\u1ebb g\u00e2y r\u1ed1i hief t\u1ea1i Without Bullsh * t &#8211; v\u1ec1 vi\u1ec7c vi\u1ebft n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cho ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n<p>Nhi\u1ec7m v\u1ee5 c\u1ee7a Bernoff l\u00e0 lo\u1ea1i b\u1ecf vi\u1ec7c vi\u1ebft l\u00e1ch kh\u1ecfi ti\u1ebfp th\u1ecb v\u00e0 \u00f4ng ngh\u0129 r\u1eb1ng \u0111\u00f3 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c b\u1edfi v\u00ec ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u01b0\u1ee3c khen th\u01b0\u1edfng v\u00ec \u0111\u00e3 vi\u1ebft nh\u1eefng b\u00e0i b\u00e1o d\u00e0i khi ch\u00fang t\u00f4i l\u1ea7n \u0111\u1ea7u ti\u00ean h\u1ecdc vi\u1ebft \u1edf tr\u01b0\u1eddng. B\u00e2y gi\u1edd, tr\u1ea3i nghi\u1ec7m \u0111\u00f3 \u0111ang t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, th\u00f4ng c\u00e1o b\u00e1o ch\u00ed v\u00e0 b\u00e0i \u0111\u0103ng tr\u00ean blog m\u1ed9t c\u00e1ch b\u1ea5t l\u1ee3i.<\/p>\n<blockquote><p>&#8220;B\u1ea1n kh\u00f4ng t\u1ea1o ra ngh\u1ec7 thu\u1eadt. B\u1ea1n \u0111ang t\u1ea1o ra giao ti\u1ebfp hi\u1ec7u qu\u1ea3, v\u00e0 kh\u00f4ng c\u00f3 g\u00ec sai khi l\u00e0m \u0111i\u1ec1u \u0111\u00f3 m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n v\u00e0 tr\u1ef1c ti\u1ebfp.&#8221;<\/p><\/blockquote>\n<h4>H\u00e0nh tr\u00ecnh ch\u00ednh:<\/h4>\n<ul>\n<li><strong>V\u00e0o v\u1ea5n \u0111\u1ec1.<\/strong> B\u1ea1n n\u00ean c\u1ed1 g\u1eafng n\u00f3i nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n n\u00f3i trong 2-3 c\u00e2u \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec b\u1ea1n \u0111ang vi\u1ebft.<\/li>\n<li><strong>Th\u00f4ng qua danh s\u00e1ch ki\u1ec3m tra ti\u1ebfp th\u1ecb n\u1ed9i dung ROAM c\u1ee7a Boser:<\/strong> Ai l\u00e0 <strong>r<\/strong>eaders? B\u1ea1n l\u00e0 g\u00ec <strong>o<\/strong>bjectives? Theo d\u00f5i g\u00ec <strong>m\u1ed9t<\/strong>ction b\u1ea1n c\u00f3 mu\u1ed1n truy\u1ec1n c\u1ea3m h\u1ee9ng t\u1eeb ng\u01b0\u1eddi \u0111\u1ecdc? Nh\u1eefng g\u00ec t\u00f4i<strong>m<\/strong>m\u1ecdi ng\u01b0\u1eddi s\u1ebd c\u00f3 t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n khi h\u1ecd \u0111\u1ecdc n\u1ed9i dung c\u1ee7a b\u1ea1n?<\/li>\n<li><strong>Lu\u00f4n c\u00f3 m\u1ed9t \u0111\u00f4i m\u1eaft kh\u00e1c nh\u00ecn v\u00e0o n\u1ed9i dung c\u1ee7a b\u1ea1n,<\/strong> th\u1eadm ch\u00ed c\u1ea3 ch\u00fa th\u00edch c\u1ee7a Facebook. Kh\u00f4ng bao gi\u1edd xu\u1ea5t b\u1ea3n m\u1ed9t d\u1ef1 th\u1ea3o \u0111\u1ea7u ti\u00ean.<\/li>\n<\/ul>\n<p><em>Th\u1eddi l\u01b0\u1ee3ng: 53:40<\/em><\/p>\n<h3>11. #AskGaryVee v\u1edbi Gary Vaynerchuk<\/h3>\n<h4>Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng YouTube, R\u1ee7i ro kinh doanh &amp; V\u0103n ph\u00f2ng m\u1edbi c\u1ee7a VanyerMedia<\/h4>\n<h4>Nh\u1ea5n v\u00e0o \u0111\u00e2y \u0111\u1ec3 nghe t\u1eadp podcast n\u00e0y<\/h4>\n<p>Trong podcast c\u1ee7a anh \u1ea5y <em>#<\/em>AskGaryVee, Chuy\u00ean gia Ti\u1ebfp th\u1ecb K\u1ef9 thu\u1eadt s\u1ed1 Gary Vanyerchuk tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi t\u1eeb nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i anh \u1ea5y (th\u00fa v\u1ecb \u0111\u1eb7t ra &#8220;VanyerPeeps&#8221;), v\u00e0 nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi th\u00fa v\u1ecb c\u1ee7a anh \u1ea5y khi\u1ebfn n\u00f3 \u0111\u00e1ng \u0111\u1ec3 l\u1eafng nghe. \u1ede ph\u1ea7n \u0111\u1ea7u c\u1ee7a t\u1eadp phim n\u00e0y, Vanyerchuk tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi t\u1eeb VaynerPeep v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 hack s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a YouTube.<\/p>\n<p>Vanyerchuk tin r\u1eb1ng \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c s\u00e1ng t\u1ea1o n\u1ed9i dung &#8211; c\u00f3 th\u1ec3 l\u00e0 blog, video ho\u1eb7c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i &#8211; ph\u00e2n ph\u1ed1i quan tr\u1ecdng h\u01a1n so v\u1edbi s\u00e1ng t\u1ea1o v\u00e0 nh\u1eefng \u01b0u ti\u00ean \u0111\u00f3 th\u01b0\u1eddng ng\u01b0\u1ee3c l\u1ea1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb hi\u1ec7n \u0111\u1ea1i. Kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 vi\u1ebft m\u1ed9t b\u00e0i \u0111\u0103ng blog tuy\u1ec7t v\u1eddi ho\u1eb7c t\u1ea1o ra m\u1ed9t video YouTube tuy\u1ec7t v\u1eddi: n\u00f3 ph\u1ea3i \u0111\u01b0\u1ee3c xem v\u00e0 ch\u1ecdn b\u1edfi \u0111\u00fang ng\u01b0\u1eddi, v\u00e0 \u0111i\u1ec1u \u0111\u00f3 s\u1ebd kh\u00f4ng x\u1ea3y ra tr\u1eeb khi b\u1ea1n h\u1ed1i h\u1ea3 v\u00ec n\u00f3.<\/p>\n<blockquote><p>&#8220;B\u1ea1n ph\u1ea3i ti\u1ebfp t\u1ee5c mang l\u1ea1i gi\u00e1 tr\u1ecb v\u00e0 t\u1ea1o ra n\u1ed9i dung t\u1ed1t, nh\u01b0ng b\u1ea1n c\u0169ng c\u1ea7n m\u1ecdi ng\u01b0\u1eddi bi\u1ebft v\u1ec1 n\u00f3.&#8221;<\/p><\/blockquote>\n<h4>H\u00e0nh tr\u00ecnh ch\u00ednh:<\/h4>\n<ul>\n<li><strong>H\u00e3y th\u1eed c\u1ed9ng t\u00e1c v\u1edbi c\u00e1c YouTube ho\u1eb7c ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng kh\u00e1c trong kh\u00f4ng gian c\u1ee7a b\u1ea1n tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/strong> N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 cung c\u1ea5p cho h\u1ecd ti\u1ebfp x\u00fac, b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p cho h\u1ecd nh\u1eefng g\u00ec \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y s\u1ef1 h\u1ee3p t\u00e1c c\u1ee7a h\u1ecd? Lu\u00f4n lu\u00f4n cung c\u1ea5p gi\u00e1 tr\u1ecb.<\/li>\n<li><strong>S\u1eed d\u1ee5ng hashtags \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau tr\u00ean Instagram \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n \u1edf \u0111\u00f3.<\/strong> Th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh th\u1ebb n\u00e0o \u0111ang t\u1ea1o ra m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao nh\u1ea5t.<\/li>\n<li><strong>Tham gia c\u00e1c di\u1ec5n \u0111\u00e0n trong c\u1ed9ng \u0111\u1ed3ng c\u00f4ng nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1ng l\u01b0\u1edbi h\u1ed7 tr\u1ee3<\/strong> m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ec3 chia s\u1ebb, qu\u1ea3ng b\u00e1 v\u00e0 tham gia v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh.<\/li>\n<\/ul>\n<p><em>Th\u1eddi l\u01b0\u1ee3ng: 17:55 (C\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a YouTube k\u1ebft th\u00fac l\u00fac 8:00) <\/em><\/p>\n<h3>12. L\u1eddi khuy\u00ean Pinterest nam t\u00ednh v\u1edbi Jeff Sieh v\u00e0 Erik Fisher<\/h3>\n<h4>T\u0103ng tr\u01b0\u1edfng Pinterest v\u00e0 b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 mua tr\u00ean Instagram<\/h4>\n<h4>Nh\u1ea5n v\u00e0o \u0111\u00e2y \u0111\u1ec3 nghe t\u1eadp podcast n\u00e0y<\/h4>\n<p>Pinterest \u0111ang ph\u00e1t tri\u1ec3n v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c ti\u1ebfp th\u1ecb tr\u00ean m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n th\u00f4ng l\u1edbn nh\u1ea5t. Jeff Sieh \u0111\u00e3 xem Erik Fisher v\u1ec1 c\u00e1ch k\u1ebft n\u1ed1i t\u1ed1t nh\u1ea5t v\u1edbi m\u1ed9t ph\u1ea7n t\u01b0 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a Pinterest tr\u00ean to\u00e0n th\u1ebf gi\u1edbi c\u0169ng nh\u01b0 mua s\u1eafm tr\u00ean Instagram.<\/p>\n<blockquote><p>&#8220;Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Nielsen, 98% Pinners, h\u1ecd ra ngo\u00e0i v\u00e0 th\u1eed nh\u1eefng \u00fd t\u01b0\u1edfng m\u00e0 h\u1ecd t\u00ecm th\u1ea5y tr\u00ean Pinterest. V\u00e0 c\u00e1ch \u0111\u00f3 h\u01a1n 71% c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i kh\u00e1c.&#8221;<\/p><\/blockquote>\n<h4>H\u00e0nh tr\u00ecnh ch\u00ednh:<\/h4>\n<ul>\n<li><strong>Pinterest l\u00e0 m\u1ed9t n\u01a1i \u0111\u1ec3 k\u1ebft n\u1ed1i l\u1ea1i v\u1edbi ch\u00ednh m\u00ecnh.<\/strong> So v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c c\u00f3 \u00fd t\u01b0\u1edfng k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi kh\u00e1c, Pinterest l\u00e0 \u0111\u1ec3 theo d\u00f5i nh\u1eefng th\u1ee9 b\u1ea1n th\u00edch. Do \u0111\u00f3, h\u01b0\u1edbng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb Pinterest ph\u1ea3n \u00e1nh s\u1ef1 quan t\u00e2m th\u1ef1c s\u1ef1 \u0111\u1ed1i v\u1edbi d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/li>\n<li><strong>Tr\u00ean Pinterest, b\u1ea1n kh\u00f4ng c\u1ea1nh tranh v\u1edbi n\u1ed9i dung x\u00e3 h\u1ed9i.<\/strong> V\u00ec Pinterest kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111i\u1ec3n h\u00ecnh, c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng ph\u1ea3i c\u1ea1nh tranh v\u1edbi video v\u1ec1 nh\u1eefng \u0111\u1ee9a tr\u1ebb c\u1ee7a b\u1ea1n b\u00e8 \u0111\u1ec3 b\u1ea1n ch\u00fa \u00fd \u0111\u1ebfn ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n.<\/li>\n<li><strong>98% pinners \u0111i ra ngo\u00e0i \u0111\u1ec3 th\u1eed \u00fd t\u01b0\u1edfng h\u1ecd t\u00ecm th\u1ea5y tr\u00ean Pinterest.<\/strong> Qu\u1ea3ng b\u00e1 m\u1ed9t s\u1ea3n ph\u1ea9m tr\u00ean Pinterest c\u00f3 \u00fd ngh\u0129a r\u1ea5t l\u1edbn &#8211; ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang chuy\u1ec3n sang b\u1ea3ng ghim c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/li>\n<li><strong>Mua s\u1eafm tr\u00ean Instagram \u0111ang n\u00f3ng.<\/strong> L\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, b\u1ea1n c\u00f3 th\u1ec3 mua li\u1ec1n m\u1ea1ch c\u00e1c m\u1eb7t h\u00e0ng tr\u00ean Instagram Stories v\u00e0 v\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi b\u00e1n, b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong c\u1eeda h\u00e0ng Instagram c\u1ee7a m\u00ecnh.<\/li>\n<\/ul>\n<p><em>Th\u1eddi l\u01b0\u1ee3ng: 24:00<\/em><\/p>\n<h3>13. Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i Gi\u1edd x\u00e3 h\u1ed9i v\u1edbi Tyler Anderson<\/h3>\n<h4>\u0110\u1eb1ng sau d\u1eef li\u1ec7u: M\u1ed9t c\u00e1i nh\u00ecn \u0111\u1ecbnh l\u01b0\u1ee3ng v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/h4>\n<h4>Nh\u1ea5n v\u00e0o \u0111\u00e2y \u0111\u1ec3 nghe t\u1eadp podcast n\u00e0y<\/h4>\n<p>Trong t\u1eadp n\u00e0y c\u1ee7a Gi\u1edd x\u00e3 h\u1ed9i truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y b\u1edfi Scoreboard Social and Casual Friday, ch\u1ee7 nh\u00e0 ph\u1ecfng v\u1ea5n Tyler Anderson CEO c\u1ee7a Social Fresh, Jason Keath, \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 tri\u1ec3n v\u1ecdng c\u1ee7a t\u01b0\u01a1ng lai c\u1ee7a truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. Social Fresh g\u1ea7n \u0111\u00e2y \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t v\u1edbi h\u01a1n 500 ng\u01b0\u1eddi tham gia v\u1ec1 c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang \u0111o l\u01b0\u1eddng, ho\u1eb7c kh\u00f4ng \u0111o l\u01b0\u1eddng, ROI c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd.<\/p>\n<p>Anderson v\u00e0 Keath \u0111\u00e3 th\u1ea3o lu\u1eadn v\u1ec1 nhi\u1ec1u ph\u00e1t hi\u1ec7n trong b\u00e1o c\u00e1o, v\u1edbi k\u1ebft qu\u1ea3 th\u01b0\u1eddng xoay quanh tri\u1ec3n v\u1ecdng r\u1eb1ng video s\u1ebd ti\u1ebfp t\u1ee5c th\u1ed1ng tr\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u1ec1 m\u1eb7t t\u01b0\u01a1ng t\u00e1c v\u00e0 ROI. T\u1eadp n\u00e0y cung c\u1ea5p ph\u00e2n t\u00edch chuy\u00ean s\u00e2u v\u00e0 cu\u1ed9c tr\u00f2 chuy\u1ec7n m\u00e0 kh\u00f4ng qu\u00e1 d\u00e0i, v\u1edbi nhi\u1ec1u l\u1eddi khuy\u00ean h\u1eefu \u00edch v\u00e0 c\u00e1c b\u01b0\u1edbc ti\u1ebfp theo c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng cho ng\u01b0\u1eddi nghe tr\u00ean \u0111\u01b0\u1eddng \u0111i.<\/p>\n<blockquote><p>&#8220;Kh\u00f4ng ai \u0111ang th\u1ea5y s\u1ef1 tr\u1edf l\u1ea1i v\u1edbi nh\u1eefng g\u00ec h\u1ecd \u0111ang l\u00e0m tr\u00ean Snapchat ngay b\u00e2y gi\u1edd &#8230; nh\u01b0ng m\u1ecdi ng\u01b0\u1eddi r\u1ea5t say m\u00ea v\u1ec1 c\u01a1 h\u1ed9i \u0111\u00ednh h\u00f4n.&#8221;<\/p><\/blockquote>\n<h4>H\u00e0nh tr\u00ecnh ch\u00ednh:<\/h4>\n<ul>\n<li><strong>\u01afu ti\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i mang l\u1ea1i ROI l\u1edbn nh\u1ea5t: <\/strong>Theo b\u00e1o c\u00e1o, c\u00e1c m\u1ea1ng \u0111\u00f3 l\u00e0 Facebook, Twitter, Instagram v\u00e0 LinkedIn (theo th\u1ee9 t\u1ef1 \u0111\u00f3).<\/li>\n<li>Instagram \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd v\u01b0\u1ee3t qua Twitter v\u1ec1 m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn v\u00e0 ROI. Keath suy \u0111o\u00e1n r\u1eb1ng \u0111\u00f3 l\u00e0 v\u00ec Instagram \u00edt b\u00e3o h\u00f2a h\u01a1n Twitter, d\u1eabn \u0111\u1ebfn s\u1ef1 t\u01b0\u01a1ng t\u00e1c l\u1edbn h\u01a1n.<\/li>\n<li><strong>B\u1eaft b\u00f3ng l\u0103n tr\u00ean m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c video:<\/strong> S\u1ed1 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi t\u1ea1o t\u00e0i s\u1ea3n video tr\u00ean c\u01a1 s\u1edf h\u00e0ng th\u00e1ng \u0111ang t\u0103ng l\u00ean &#8211; n\u00f3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng th\u1ee9 ba cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u00e0i s\u1ea3n \u0111ang t\u1ea1o sau h\u00ecnh \u1ea3nh v\u00e0 b\u00e0i \u0111\u0103ng tr\u00ean blog.<\/li>\n<\/ul>\n<p><em>Th\u1eddi l\u01b0\u1ee3ng: 35:10<\/em><\/p>\n<p><em>B\u1ea1n c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i? Nh\u1eefng podcast n\u00e0o b\u1ea1n nghe m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 b\u1ecf l\u1ee1? Chia s\u1ebb v\u1edbi ch\u00fang t\u00f4i trong c\u00e1c \u00fd ki\u1ebfn \u200b\u200bd\u01b0\u1edbi \u0111\u00e2y.<\/em><\/p>\n<p>\u0110\u01b0\u1ee3c xu\u1ea5t b\u1ea3n l\u1ea7n \u0111\u1ea7u v\u00e0o ng\u00e0y 9 th\u00e1ng 7 n\u0103m 2019 3:00:00 CH, c\u1eadp nh\u1eadt ng\u00e0y 09 th\u00e1ng 7 n\u0103m 2019<\/p>\n<p>Ch\u1ee7 \u0111\u1ec1:<\/p>\n<p>\u0110\u1ec1 xu\u1ea5t podcast<\/p>\n<p>\u0110\u1eebng qu\u00ean chia s\u1ebb b\u00e0i vi\u1ebft n\u00e0y!<\/p><\/blockquote>\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/podcasts-social-media\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u1ea7n cu\u1ed1i c\u00f9ng t\u00f4i \u0111i ngh\u1ec9, Facebook v\u00e0 Instagram \u0111\u00e3 c\u00f4ng b\u1ed1 hai thay \u0111\u1ed5i l\u1edbn v\u1ec1 s\u1ea3n ph\u1ea9m m\u00e0 t\u00f4i b\u1ecb b\u1ecf l\u1ea1i \u0111\u1ec3 b\u1eaft k\u1ecbp khi t\u00f4i tr\u1edf l\u1ea1i. Bi\u1ebft c\u1ea3m gi\u00e1c? N\u1ebfu b\u1ea1n l\u00e0m vi\u1ec7c trong ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, t\u00f4i \u0111o\u00e1n l\u00e0 b\u1ea1n bi\u1ebft t\u1ea5t c\u1ea3 qu\u00e1 r\u00f5. Ph\u01b0\u01a1ng [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":75,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-tiep-thi-so"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B\u1ea1n mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i t\u1ed1t h\u01a1n? Nghe 13 podcast n\u00e0y - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/vi\/ban-muon-tro-thanh-mot-nha-tiep-thi-truyen-thong-xa-hoi-tot-hon-nghe-13-podcast-nay\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u1ea1n mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i t\u1ed1t h\u01a1n? Nghe 13 podcast n\u00e0y - Super News\" \/>\n<meta property=\"og:description\" content=\"L\u1ea7n cu\u1ed1i c\u00f9ng t\u00f4i \u0111i ngh\u1ec9, Facebook v\u00e0 Instagram \u0111\u00e3 c\u00f4ng b\u1ed1 hai thay \u0111\u1ed5i l\u1edbn v\u1ec1 s\u1ea3n ph\u1ea9m m\u00e0 t\u00f4i b\u1ecb b\u1ecf l\u1ea1i \u0111\u1ec3 b\u1eaft k\u1ecbp khi t\u00f4i tr\u1edf l\u1ea1i. Bi\u1ebft c\u1ea3m gi\u00e1c? N\u1ebfu b\u1ea1n l\u00e0m vi\u1ec7c trong ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, t\u00f4i \u0111o\u00e1n l\u00e0 b\u1ea1n bi\u1ebft t\u1ea5t c\u1ea3 qu\u00e1 r\u00f5. Ph\u01b0\u01a1ng [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/super-news.info\/vi\/ban-muon-tro-thanh-mot-nha-tiep-thi-truyen-thong-xa-hoi-tot-hon-nghe-13-podcast-nay\/\" \/>\n<meta property=\"og:site_name\" content=\"Super News\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-09T22:23:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-24T13:17:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/C\u00e1ch-h\u1ecdc-Marketing-truy\u1ec1n-th\u00f4ng-x\u00e3-h\u1ed9i-40-t\u00e0i-nguy\u00ean.png\" \/>\n\t<meta property=\"og:image:width\" content=\"393\" \/>\n\t<meta property=\"og:image:height\" content=\"60\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"super-news\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"super-news\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"41 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/super-news.info\\\/vi\\\/ban-muon-tro-thanh-mot-nha-tiep-thi-truyen-thong-xa-hoi-tot-hon-nghe-13-podcast-nay\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/vi\\\/ban-muon-tro-thanh-mot-nha-tiep-thi-truyen-thong-xa-hoi-tot-hon-nghe-13-podcast-nay\\\/\"},\"author\":{\"name\":\"super-news\",\"@id\":\"https:\\\/\\\/super-news.info\\\/vi\\\/#\\\/schema\\\/person\\\/2d4068cb2f39cd10008c2fce578a7356\"},\"headline\":\"B\u1ea1n mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i t\u1ed1t h\u01a1n? 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