{"id":465,"date":"2019-04-23T02:54:53","date_gmt":"2019-04-22T23:54:53","guid":{"rendered":"https:\/\/super-news.info\/vi\/tu-dien-cuoi-cung-cua-thuat-ngu-tiep-thi-ban-nen-biet\/"},"modified":"2020-02-21T13:49:09","modified_gmt":"2020-02-21T10:49:09","slug":"tu-dien-cuoi-cung-cua-thuat-ngu-tiep-thi-ban-nen-biet","status":"publish","type":"post","link":"https:\/\/super-news.info\/vi\/tu-dien-cuoi-cung-cua-thuat-ngu-tiep-thi-ban-nen-biet\/","title":{"rendered":"T\u1eeb \u0111i\u1ec3n cu\u1ed1i c\u00f9ng c\u1ee7a thu\u1eadt ng\u1eef ti\u1ebfp th\u1ecb b\u1ea1n n\u00ean bi\u1ebft"},"content":{"rendered":"

\u1ede \u0111\u00e2y tr\u00ean blog HubSpot, ch\u00fang t\u00f4i \u0111\u00e3 vi\u1ebft c\u00e1c b\u00e0i vi\u1ebft theo ch\u1ee7 \u0111\u1ec1 thu\u1eadt ng\u1eef bao g\u1ed3m m\u1ed9t s\u1ed1 th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i c\u1ee7a ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc. Ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c \u0111i\u1ec1u kho\u1ea3n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, \u0111i\u1ec1u kho\u1ea3n ti\u1ebfp th\u1ecb n\u1ed9i dung, \u0111i\u1ec1u kho\u1ea3n ti\u1ebfp th\u1ecb tr\u00ean m\u1ea1ng, \u0111i\u1ec1u kho\u1ea3n ti\u1ebfp th\u1ecb qua email, \u0111i\u1ec1u kho\u1ea3n t\u1ed1i \u01b0u h\u00f3a trang web … qu\u00e1i, th\u1eadm ch\u00ed l\u00e0 t\u1eeb vi\u1ebft t\u1eaft ti\u1ebfp th\u1ecb.<\/p>\n

Ch\u00e0, ch\u00fang t\u00f4i ngh\u0129 r\u1eb1ng \u0111\u00e3 \u0111\u1ebfn l\u00fac t\u1ea1o m\u1ed9t b\u00e0i \u0111\u0103ng blog c\u00f3 th\u1ec3 \u0111\u00f3ng vai tr\u00f2 l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef ti\u1ebfp th\u1ecb to\u00e0n di\u1ec7n – m\u1ed9t b\u00e0i vi\u1ebft kh\u00f4ng ch\u1ec9 \u0111\u1ecbnh ngh\u0129a t\u1eebng thu\u1eadt ng\u1eef m\u00e0 c\u00f2n cung c\u1ea5p m\u1ed9t s\u1ed1 t\u00e0i nguy\u00ean h\u1eefu \u00edch trong tr\u01b0\u1eddng h\u1ee3p b\u1ea1n mu\u1ed1n t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 ch\u00fang. Ch\u00fang t\u00f4i hy v\u1ecdng b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh d\u1ea5u b\u00e0i \u0111\u0103ng n\u00e0y v\u00e0 quay l\u1ea1i b\u1ea5t c\u1ee9 khi n\u00e0o b\u1ea1n c\u1ea7n.<\/p>\n

B\u00e2y gi\u1edd, t\u00f4i kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi gi\u1ecfi to\u00e1n, nh\u01b0ng khi b\u1ea1n c\u1ed1 g\u1eafng t\u1ea1o ra m\u1ed9t thu\u1eadt ng\u1eef d\u1ef1a tr\u00ean m\u1ed9t ch\u1ee7 \u0111\u1ec1 v\u1edbi c\u00e1c danh m\u1ee5c ph\u1ee5 c\u00f3 th\u1ec3 l\u00e0 thu\u1eadt ng\u1eef ri\u00eang c\u1ee7a h\u1ecd, th\u00ec – \u0111\u00f3 l\u00e0 r\u1ea5t nhi\u1ec1u b\u00f3ng. V\u00ec v\u1eady, thay v\u00ec n\u00e9m h\u00e0ng tr\u0103m thu\u1eadt ng\u1eef v\u00e0o b\u1ea1n t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c thu\u1eadt ng\u1eef kh\u00e1c, t\u00f4i \u0111\u00e3 thu h\u1eb9p thu\u1eadt ng\u1eef n\u00e0y xu\u1ed1ng c\u00f2n 100 thu\u1eadt ng\u1eef b\u1eaft bu\u1ed9c \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 ai h\u1ecdc v\u1ec1 ti\u1ebfp th\u1ecb.<\/p>\n

\u0110i\u1ec1u kho\u1ea3n ti\u1ebfp th\u1ecb c\u1ea7n bi\u1ebft<\/h2>\n
    \n
  1. Th\u1eed nghi\u1ec7m A \/ B<\/li>\n
  2. ph\u00e2n t\u00edch<\/li>\n
  3. Giao di\u1ec7n l\u1eadp tr\u00ecnh \u1ee9ng d\u1ee5ng (API)<\/li>\n
  4. B2B (Doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p)<\/li>\n
  5. B2C (Doanh nghi\u1ec7p t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng)<\/li>\n
  6. Vi\u1ebft blog<\/li>\n
  7. Vi\u1ebft blog kinh doanh<\/li>\n<\/ol>\n

    M\u1ed9t<\/h3>\n

    1. Th\u1eed nghi\u1ec7m A \/ B<\/h4>\n

    \u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh so s\u00e1nh hai bi\u1ebfn th\u1ec3 c\u1ee7a m\u1ed9t bi\u1ebfn duy nh\u1ea5t \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh bi\u1ebfn n\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t \u0111\u1ec3 gi\u00fap c\u1ea3i thi\u1ec7n c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb. \u0110i\u1ec1u n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong ti\u1ebfp th\u1ecb qua email (v\u1edbi c\u00e1c bi\u1ebfn th\u1ec3 trong d\u00f2ng ch\u1ee7 \u0111\u1ec1 ho\u1eb7c b\u1ea3n sao), k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (c\u00e1c bi\u1ebfn th\u1ec3 v\u1ec1 m\u00e0u s\u1eafc ho\u1eb7c verbiage) v\u00e0 trang \u0111\u00edch (c\u00e1c bi\u1ebfn th\u1ec3 trong n\u1ed9i dung). Ngo\u00e0i ti\u1ebfp th\u1ecb, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec ngon h\u01a1n tr\u00ean b\u00e1nh sandwich b\u01a1 \u0111\u1eadu ph\u1ed9ng: th\u1ea1ch ho\u1eb7c l\u00f4ng t\u01a1. (T\u00ecm hi\u1ec3u c\u00e1ch ch\u1ea1y th\u1eed nghi\u1ec7m A \/ B t\u1ea1i \u0111\u00e2y.)<\/p>\n

    2. Ph\u00e2n t\u00edch<\/h4>\n

    Nh\u1eefng g\u00ec t\u00f4i \u0111\u00f4i khi \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u01b0 l\u00e0 \u0111\u00f4i m\u1eaft c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb n\u1ed9i \u0111\u1ecba, ph\u00e2n t\u00edch v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 s\u1ef1 kh\u00e1m ph\u00e1 v\u00e0 truy\u1ec1n \u0111\u1ea1t c\u00e1c m\u1eabu c\u00f3 \u00fd ngh\u0129a trong d\u1eef li\u1ec7u. Khi \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn trong b\u1ed1i c\u1ea3nh ti\u1ebfp th\u1ecb, n\u00f3 nh\u00ecn v\u00e0o d\u1eef li\u1ec7u c\u1ee7a m\u1ed9t s\u00e1ng ki\u1ebfn \u200b\u200bkh\u00e1c (b\u00e1o c\u00e1o kh\u00e1ch truy c\u1eadp trang web, x\u00e3 h\u1ed9i, PPC, v.v.), ph\u00e2n t\u00edch xu h\u01b0\u1edbng v\u00e0 ph\u00e1t tri\u1ec3n nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ti\u1ebfp th\u1ecb s\u00e1ng su\u1ed1t h\u01a1n. (B\u1ea1n mu\u1ed1n t\u00ecm hi\u1ec3u ph\u00e2n t\u00edch ti\u1ebfp th\u1ecb? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 danh s\u00e1ch ch\u00edn ngu\u1ed3n tuy\u1ec7t v\u1eddi \u0111\u1ec3 b\u1ea1n b\u1eaft \u0111\u1ea7u.)<\/p>\n

    3. Giao di\u1ec7n l\u1eadp tr\u00ecnh \u1ee9ng d\u1ee5ng (API)<\/h4>\n

    API l\u00e0 m\u1ed9t lo\u1ea1t c\u00e1c quy t\u1eafc trong l\u1eadp tr\u00ecnh m\u00e1y t\u00ednh, cho ph\u00e9p \u1ee9ng d\u1ee5ng tr\u00edch xu\u1ea5t th\u00f4ng tin t\u1eeb m\u1ed9t d\u1ecbch v\u1ee5 v\u00e0 s\u1eed d\u1ee5ng th\u00f4ng tin \u0111\u00f3 trong \u1ee9ng d\u1ee5ng c\u1ee7a ch\u00ednh h\u1ecd ho\u1eb7c trong ph\u00e2n t\u00edch d\u1eef li\u1ec7u. N\u00f3 gi\u1ed1ng nh\u01b0 m\u1ed9t chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i \u0111\u1ec3 c\u00e1c \u1ee9ng d\u1ee5ng c\u00f3 c\u00e1c cu\u1ed9c h\u1ed9i tho\u1ea1i – API th\u1ef1c s\u1ef1 “g\u1ecdi” m\u1ed9t \u1ee9ng d\u1ee5ng v\u00e0 nh\u1eadn th\u00f4ng tin \u0111\u1ec3 mang \u0111\u1ebfn cho b\u1ea1n s\u1eed d\u1ee5ng trong ph\u1ea7n m\u1ec1m c\u1ee7a b\u1ea1n. API t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho d\u1eef li\u1ec7u c\u1ea7n thi\u1ebft \u0111\u1ec3 cung c\u1ea5p gi\u1ea3i ph\u00e1p cho c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

    HubSpot c\u00f3 c\u00e1c API m\u00e0 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n s\u1eed d\u1ee5ng \u0111\u1ec3 l\u1ea5y th\u00f4ng tin t\u1eeb ph\u1ea7n m\u1ec1m c\u1ee7a ch\u00fang t\u00f4i v\u00e0o ch\u00fang. N\u00f3 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ec3 hi\u1ec3u API c\u00f3 th\u1ec3 l\u00e0m g\u00ec \u0111\u1ec3 \u0111\u01b0a h\u1ecd v\u00e0o chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1ch c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng API t\u1ea1i \u0111\u00e2y.<\/p>\n

    4. B2B (Doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p)<\/h4>\n

    M\u1ed9t t\u00ednh t\u1eeb \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 m\u00f4 t\u1ea3 c\u00e1c c\u00f4ng ty b\u00e1n cho c\u00e1c doanh nghi\u1ec7p kh\u00e1c. V\u00ed d\u1ee5: Google v\u00e0 Oracle ch\u1ee7 y\u1ebfu l\u00e0 c\u00e1c c\u00f4ng ty B2B.<\/p>\n

    5. B2C (Doanh nghi\u1ec7p t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng)<\/h4>\n

    M\u1ed9t t\u00ednh t\u1eeb \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 m\u00f4 t\u1ea3 c\u00e1c c\u00f4ng ty b\u00e1n tr\u1ef1c ti\u1ebfp cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00ed d\u1ee5, Amazon, Apple v\u00e0 Nike ch\u1ee7 y\u1ebfu l\u00e0 c\u00e1c c\u00f4ng ty B2C.<\/p>\n

    6. Vi\u1ebft blog<\/h4>\n

    \u0110\u00e2y l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a nh\u1eadt k\u00fd web ho\u1eb7c weblog. M\u1ed9t c\u00e1 nh\u00e2n ho\u1eb7c m\u1ed9t nh\u00f3m ng\u01b0\u1eddi th\u01b0\u1eddng duy tr\u00ec m\u1ed9t blog. M\u1ed9t blog c\u00e1 nh\u00e2n ho\u1eb7c blog kinh doanh theo truy\u1ec1n th\u1ed1ng s\u1ebd bao g\u1ed3m c\u00e1c m\u1ee5c b\u00ecnh lu\u1eadn th\u01b0\u1eddng xuy\u00ean, m\u00f4 t\u1ea3 c\u00e1c s\u1ef1 ki\u1ec7n ho\u1eb7c t\u00e0i li\u1ec7u kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 \u1ea3nh v\u00e0 video.<\/p>\n

    Vi\u1ebft blog l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i c\u1ee7a ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc, v\u00ec n\u00f3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ed3ng th\u1eddi m\u1ed9t s\u1ed1 s\u00e1ng ki\u1ebfn \u200b\u200b- nh\u01b0 t\u0103ng tr\u01b0\u1edfng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web, l\u00e3nh \u0111\u1ea1o t\u01b0 duy v\u00e0 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. N\u00f3 kh\u00f4ng, tuy nhi\u00ean, l\u00e0m thu\u1ebf c\u1ee7a b\u1ea1n.<\/p>\n

    7. Vi\u1ebft blog kinh doanh<\/h4>\n

    Vi\u1ebft blog kinh doanh gi\u1eef l\u1ea1i t\u1ea5t c\u1ea3 c\u00e1c thu\u1ed9c t\u00ednh c\u1ee7a blog “th\u00f4ng th\u01b0\u1eddng”, nh\u01b0ng th\u00eam m\u1ed9t l\u1edbp chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ngon l\u00e0nh l\u00ean h\u00e0ng \u0111\u1ea7u. N\u00f3 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb h\u01b0\u1edbng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn trang web c\u1ee7a h\u1ecd, chuy\u1ec3n \u0111\u1ed5i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u00f3 th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, thi\u1ebft l\u1eadp quy\u1ec1n l\u1ef1c v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 nh\u1ea5t \u0111\u1ecbnh v\u00e0 mang l\u1ea1i k\u1ebft qu\u1ea3 l\u00e2u d\u00e0i. (T\u00ecm hi\u1ec3u v\u1ec1 nh\u1eefng l\u1ee3i \u00edch n\u00e0y chi ti\u1ebft h\u01a1n \u1edf \u0111\u00e2y.)<\/p>\n

    Khi vi\u1ebft blog cho m\u1ed9t doanh nghi\u1ec7p, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb n\u00ean t\u1ea1o c\u00e1c b\u00e0i \u0111\u0103ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a v\u1edbi c\u00e1c t\u1eeb kh\u00f3a m\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd \u0111ang t\u00ecm ki\u1ebfm v\u00e0 cung c\u1ea5p t\u00e0i li\u1ec7u gi\u00e1o d\u1ee5c h\u1eefu \u00edch cho nh\u1eefng \u0111\u1ed9c gi\u1ea3 n\u00e0y. Th\u00f4ng th\u01b0\u1eddng, c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean blog n\u00e0y ph\u1ea3i c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c (b\u1eb1ng c\u00e1ch cung c\u1ea5p t\u00f9y ch\u1ecdn c\u00f3 th\u1ec3 t\u1ea3i xu\u1ed1ng, c\u00f3 th\u1ec3 t\u1ea3i xu\u1ed1ng), \u0111\u1ec3 cung c\u1ea5p s\u1ed1 li\u1ec7u v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c vi\u1ebft blog kinh doanh.<\/p>\n

    8. \u0110\u00e1y k\u00eanh<\/h4>\n

    V\u00ec ch\u00fang t\u00f4i \u0111ang \u0111i theo th\u1ee9 t\u1ef1 abc, ph\u1ea7n cu\u1ed1i c\u1ee7a quy tr\u00ecnh k\u00eanh l\u00e0 \u0111\u1ea7u ti\u00ean! V\u00ec v\u1eady, c\u00f3 th\u1ec3 h\u1ea1 g\u1ee5c, t\u00f4i cho r\u1eb1ng. Ph\u1ea7n d\u01b0\u1edbi c\u00f9ng c\u1ee7a k\u00eanh \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t giai \u0111o\u1ea1n c\u1ee7a quy tr\u00ecnh mua h\u00e0ng d\u1eabn \u0111\u1ebfn khi h\u1ecd ch\u1ec9 s\u1eafp \u0111\u00f3ng c\u1eeda v\u1edbi t\u01b0 c\u00e1ch l\u00e0 kh\u00e1ch h\u00e0ng m\u1edbi. H\u1ecd \u0111\u00e3 x\u00e1c \u0111\u1ecbnh m\u1ed9t v\u1ea5n \u0111\u1ec1, \u0111\u00e3 t\u00ecm ki\u1ebfm c\u00e1c gi\u1ea3i ph\u00e1p kh\u1ea3 thi v\u00e0 r\u1ea5t g\u1ea7n v\u1edbi vi\u1ec7c mua h\u00e0ng.<\/p>\n

    Th\u00f4ng th\u01b0\u1eddng, c\u00e1c b\u01b0\u1edbc ti\u1ebfp theo cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u1edf giai \u0111o\u1ea1n n\u00e0y l\u00e0 cu\u1ed9c g\u1ecdi t\u1eeb \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng, b\u1ea3n demo ho\u1eb7c t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed – t\u00f9y thu\u1ed9c v\u00e0o lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p n\u00e0o \u0111ang c\u1ed1 g\u1eafng \u0111\u00f3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

    9. T\u1ef7 l\u1ec7 tho\u00e1t<\/h4>\n

    T\u1ef7 l\u1ec7 tho\u00e1t trang web: T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m nh\u1eefng ng\u01b0\u1eddi truy c\u1eadp v\u00e0o m\u1ed9t trang tr\u00ean trang web c\u1ee7a b\u1ea1n v\u00e0 sau \u0111\u00f3 r\u1eddi \u0111i m\u00e0 kh\u00f4ng nh\u1ea5p v\u00e0o b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec kh\u00e1c ho\u1eb7c \u0111i\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn b\u1ea5t k\u1ef3 trang n\u00e0o kh\u00e1c tr\u00ean trang web c\u1ee7a b\u1ea1n. T\u1ef7 l\u1ec7 tho\u00e1t cao th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i k\u00e9m v\u00ec kh\u00f4ng ai \u1edf l\u1ea1i trang web c\u1ee7a b\u1ea1n \u0111\u1ee7 l\u00e2u \u0111\u1ec3 \u0111\u1ecdc n\u1ed9i dung c\u1ee7a b\u1ea1n ho\u1eb7c chuy\u1ec3n \u0111\u1ed5i tr\u00ean trang \u0111\u00edch (ho\u1eb7c cho b\u1ea5t k\u1ef3 s\u1ef1 ki\u1ec7n chuy\u1ec3n \u0111\u1ed5i n\u00e0o kh\u00e1c).<\/p>\n

    T\u1ef7 l\u1ec7 tho\u00e1t email: T\u1ed1c \u0111\u1ed9 m\u00e0 email kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn h\u1ed9p th\u01b0 \u0111\u1ebfn c\u1ee7a ng\u01b0\u1eddi nh\u1eadn. T\u1ef7 l\u1ec7 tho\u00e1t cao th\u01b0\u1eddng c\u00f3 ngh\u0129a l\u00e0 danh s\u00e1ch c\u1ee7a b\u1ea1n \u0111\u00e3 l\u1ed7i th\u1eddi ho\u1eb7c \u0111\u01b0\u1ee3c mua ho\u1eb7c ch\u00fang bao g\u1ed3m nhi\u1ec1u \u0111\u1ecba ch\u1ec9 email kh\u00f4ng h\u1ee3p l\u1ec7. Trong email, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c th\u01b0 b\u1ecb tr\u1ea3 l\u1ea1i \u0111\u1ec1u x\u1ea5u, v\u00ec v\u1eady \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i ph\u00e2n bi\u1ec7t c\u00e1c th\u01b0 b\u1ecb tr\u1ea3 l\u1ea1i c\u1ee9ng v\u00e0 m\u1ec1m tr\u01b0\u1edbc khi l\u1ea5y \u0111\u1ecba ch\u1ec9 email ra kh\u1ecfi danh s\u00e1ch c\u1ee7a b\u1ea1n. (T\u00ecm hi\u1ec3u v\u1ec1 b\u1ecb tr\u1ea3 l\u1ea1i c\u1ee9ng v\u00e0 m\u1ec1m \u1edf \u0111\u00e2y.)<\/p>\n

    10. Ng\u01b0\u1eddi mua Persona<\/h4>\n

    M\u1ed9t \u0111\u1ea1i di\u1ec7n b\u00e1n gi\u1ea3 t\u01b0\u1edfng v\u1ec1 kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 d\u1eef li\u1ec7u th\u1ef1c v\u1ec1 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n. M\u1eb7c d\u00f9 n\u00f3 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb nh\u01b0 b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd, nh\u01b0ng n\u00f3 c\u0169ng c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n d\u1eabn \u0111\u1ea7u. (T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 vi\u1ec7c ph\u00e1t tri\u1ec3n personas ng\u01b0\u1eddi mua t\u1ea1i \u0111\u00e2y.)<\/p>\n

    11. K\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng<\/h4>\n

    K\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng l\u00e0 m\u1ed9t li\u00ean k\u1ebft v\u0103n b\u1ea3n, n\u00fat, h\u00ecnh \u1ea3nh ho\u1eb7c m\u1ed9t s\u1ed1 lo\u1ea1i li\u00ean k\u1ebft web khuy\u1ebfn kh\u00edch kh\u00e1ch truy c\u1eadp trang web truy c\u1eadp trang \u0111\u00edch v\u00e0 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 CTA l\u00e0 \u0110\u0103ng k\u00fd ngay b\u00e2y gi\u1edd ho\u1eb7c T\u1ea3i xu\u1ed1ng Whitepaper ngay h\u00f4m nay. \u0110\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb b\u1edfi v\u00ec h\u1ecd l\u00e0 m\u1ed3i c\u00e2u c\u00e1 m\u00e0 l\u00f4i k\u00e9o kh\u00e1ch truy c\u1eadp trang web \u0111\u1ec3 cu\u1ed1i c\u00f9ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. V\u00ec v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng r\u1eb1ng n\u00f3 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t m\u1ed9t \u0111\u1ec1 ngh\u1ecb r\u1ea5t c\u00f3 gi\u00e1 tr\u1ecb, h\u1ea5p d\u1eabn v\u1ec1 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch truy c\u1eadp th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1ed1t h\u01a1n. (T\u1ea3i xu\u1ed1ng h\u01b0\u1edbng d\u1eabn gi\u1edbi thi\u1ec7u mi\u1ec5n ph\u00ed c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 t\u1ea1i \u0111\u00e2y. N\u00e0y, \u0111\u00f3 l\u00e0 CTA!)<\/p>\n

    12. CAN-SPAM<\/h4>\n

    CAN-SPAM l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a “Ki\u1ec3m so\u00e1t cu\u1ed9c t\u1ea5n c\u00f4ng c\u1ee7a ti\u1ebfp th\u1ecb v\u00e0 khi\u00eau d\u00e2m kh\u00f4ng \u0111\u01b0\u1ee3c m\u1eddi”. \u0110\u00f3 l\u00e0 lu\u1eadt c\u1ee7a Hoa K\u1ef3 \u0111\u01b0\u1ee3c th\u00f4ng qua n\u0103m 2003, thi\u1ebft l\u1eadp c\u00e1c quy t\u1eafc cho email th\u01b0\u01a1ng m\u1ea1i v\u00e0 tin nh\u1eafn th\u01b0\u01a1ng m\u1ea1i, n\u00f3 cho ph\u00e9p ng\u01b0\u1eddi nh\u1eadn c\u00f3 quy\u1ec1n ng\u1eebng g\u1eedi email cho h\u1ecd v\u00e0 \u0111\u01b0a ra c\u00e1c h\u00ecnh ph\u1ea1t cho nh\u1eefng ng\u01b0\u1eddi vi ph\u1ea1m lu\u1eadt. V\u00ed d\u1ee5: CAN-SPAM l\u00e0 l\u00fd do c\u00e1c doanh nghi\u1ec7p b\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3 t\u00f9y ch\u1ecdn “h\u1ee7y \u0111\u0103ng k\u00fd” \u1edf cu\u1ed1i m\u1ed7i email. (T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c chi ti\u1ebft \u1edf \u0111\u00e2y.)<\/p>\n

    13. TR\u01af\u1edcNG H\u1ee2P<\/h4>\n

    CASL l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a “Ph\u00e1p lu\u1eadt ch\u1ed1ng th\u01b0 r\u00e1c c\u1ee7a Canada.” \u0110\u00f3 l\u00e0 m\u1ed9t \u0111\u1ea1o lu\u1eadt c\u1ee7a Canada \u0111\u01b0\u1ee3c th\u00f4ng qua v\u00e0o n\u0103m 2013 bao g\u1ed3m vi\u1ec7c g\u1eedi “tin nh\u1eafn \u0111i\u1ec7n t\u1eed th\u01b0\u01a1ng m\u1ea1i” c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c truy c\u1eadp b\u1edfi m\u1ed9t m\u00e1y t\u00ednh \u1edf Canada. CASL bao g\u1ed3m email, v\u0103n b\u1ea3n, tin nh\u1eafn t\u1ee9c th\u1eddi v\u00e0 tin nh\u1eafn \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn m\u00e1y t\u00ednh v\u00e0 \u0111i\u1ec7n tho\u1ea1i \u1edf Canada. (T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c chi ti\u1ebft \u1edf \u0111\u00e2y.)<\/p>\n

    14. T\u1ef7 l\u1ec7 khu\u1ea5y<\/h4>\n

    M\u1ed9t s\u1ed1 li\u1ec7u \u0111o l\u01b0\u1eddng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng b\u1ea1n gi\u1eef l\u1ea1i v\u00e0 \u1edf gi\u00e1 tr\u1ecb n\u00e0o. \u0110\u1ec3 t\u00ednh t\u1ef7 l\u1ec7 r\u1eddi, h\u00e3y l\u1ea5y s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng b\u1ea1n \u0111\u00e3 m\u1ea5t trong m\u1ed9t khung th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh v\u00e0 chia s\u1ed1 \u0111\u00f3 cho t\u1ed5ng s\u1ed1 kh\u00e1ch h\u00e0ng b\u1ea1n c\u00f3 v\u00e0o \u0111\u1ea7u khung th\u1eddi gian \u0111\u00f3. (Kh\u00f4ng bao g\u1ed3m b\u1ea5t k\u1ef3 doanh s\u1ed1 m\u1edbi n\u00e0o t\u1eeb khung th\u1eddi gian \u0111\u00f3.)<\/p>\n

    V\u00ed d\u1ee5: n\u1ebfu m\u1ed9t c\u00f4ng ty c\u00f3 500 kh\u00e1ch h\u00e0ng v\u00e0o \u0111\u1ea7u th\u00e1ng 10 v\u00e0 ch\u1ec9 c\u00f3 450 kh\u00e1ch h\u00e0ng v\u00e0o cu\u1ed1i th\u00e1ng 10 (gi\u1ea3m gi\u00e1 cho b\u1ea5t k\u1ef3 kh\u00e1ch h\u00e0ng n\u00e0o \u0111\u00e3 \u0111\u00f3ng c\u1eeda v\u00e0o th\u00e1ng 10), t\u1ef7 l\u1ec7 r\u1eddi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd s\u1ebd l\u00e0: (500-450) \/ 500 = 50 \/ 500 = 10%.<\/p>\n

    Churn t\u1ef7 l\u1ec7 l\u00e0 m\u1ed9t s\u1ed1 li\u1ec7u \u0111\u00e1ng k\u1ec3 ch\u1ee7 y\u1ebfu cho c\u00e1c c\u00f4ng ty doanh thu \u0111\u1ecbnh k\u1ef3. B\u1ea5t k\u1ec3 doanh thu h\u00e0ng th\u00e1ng c\u1ee7a b\u1ea1n l\u00e0 bao nhi\u00eau, n\u1ebfu kh\u00e1ch h\u00e0ng trung b\u00ecnh c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u1ee7 l\u00e2u \u0111\u1ec3 b\u1ea1n \u00edt nh\u1ea5t h\u00f2a v\u1ed1n v\u1edbi chi ph\u00ed mua l\u1ea1i kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, b\u1ea1n s\u1ebd g\u1eb7p r\u1eafc r\u1ed1i.<\/p>\n

    15. T\u1ef7 l\u1ec7 nh\u1ea5p (TLB)<\/h4>\n

    T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n ti\u1ebfn (ho\u1eb7c nh\u1ea5p qua) t\u1eeb m\u1ed9t ph\u1ea7n c\u1ee7a trang web c\u1ee7a b\u1ea1n \u0111\u1ebfn b\u01b0\u1edbc ti\u1ebfp theo c\u1ee7a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n. L\u00e0 m\u1ed9t ph\u01b0\u01a1ng tr\u00ecnh to\u00e1n h\u1ecdc, n\u00f3 c\u00f3 t\u1ed5ng s\u1ed1 l\u1ea7n nh\u1ea5p m\u00e0 trang ho\u1eb7c CTA c\u1ee7a b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c chia cho s\u1ed1 c\u01a1 h\u1ed9i m\u00e0 m\u1ecdi ng\u01b0\u1eddi ph\u1ea3i nh\u1ea5p (v\u00ed d\u1ee5: s\u1ed1 l\u01b0\u1ee3t xem trang, email \u0111\u01b0\u1ee3c g\u1eedi, v.v.).<\/p>\n

    16. Ti\u1ebfp th\u1ecb kh\u00e9p k\u00edn<\/h4>\n

    Th\u1ef1c ti\u1ec5n c\u1ee7a ti\u1ebfp th\u1ecb v\u00f2ng k\u00edn l\u00e0 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n, theo d\u00f5i v\u00e0 cho th\u1ea5y c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb \u0111\u00e3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn t\u0103ng tr\u01b0\u1edfng kinh doanh quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o. M\u1ed9t v\u00ed d\u1ee5 s\u1ebd theo d\u00f5i kh\u00e1ch truy c\u1eadp trang web khi h\u1ecd tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u1eabn \u0111\u1ebfn \u0111i\u1ec3m ti\u1ebfp x\u00fac cu\u1ed1i c\u00f9ng khi h\u1ecd \u0111\u00f3ng v\u1edbi t\u01b0 c\u00e1ch l\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n

    Khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y s\u1ed1 ti\u1ec1n \u0111\u1ea7u t\u01b0 ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n mang l\u1ea1i t\u0103ng tr\u01b0\u1edfng kinh doanh m\u1edbi. M\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch kinh doanh l\u1edbn nh\u1ea5t c\u1ee7a vi\u1ec7c th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc v\u00e0 s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc l\u00e0 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n ti\u1ebfp th\u1ecb v\u00f2ng k\u00edn.<\/p>\n

    17. \u0110\u01b0\u1eddng d\u1eabn chuy\u1ec3n \u0111\u1ed5i<\/h4>\n

    \u0110\u01b0\u1eddng d\u1eabn chuy\u1ec3n \u0111\u1ed5i l\u00e0 m\u1ed9t chu\u1ed7i c\u00e1c s\u1ef1 ki\u1ec7n d\u1ef1a tr\u00ean trang web t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho vi\u1ec7c n\u1eafm b\u1eaft kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u1ede d\u1ea1ng c\u01a1 b\u1ea3n nh\u1ea5t, \u0111\u01b0\u1eddng d\u1eabn chuy\u1ec3n \u0111\u1ed5i s\u1ebd bao g\u1ed3m l\u1eddi g\u1ecdi h\u00e0nh \u0111\u1ed9ng (th\u01b0\u1eddng l\u00e0 n\u00fat m\u00f4 t\u1ea3 \u01b0u \u0111\u00e3i) d\u1eabn \u0111\u1ebfn trang \u0111\u00edch c\u00f3 bi\u1ec3u m\u1eabu n\u1eafm b\u1eaft ch\u00ednh, chuy\u1ec3n h\u01b0\u1edbng \u0111\u1ebfn trang c\u1ea3m \u01a1n n\u01a1i cung c\u1ea5p n\u1ed9i dung c\u01b0 tr\u00fa. \u0110\u1ec3 \u0111\u1ed5i l\u1ea5y th\u00f4ng tin li\u00ean l\u1ea1c c\u1ee7a anh \u1ea5y ho\u1eb7c c\u00f4 \u1ea5y, m\u1ed9t kh\u00e1ch truy c\u1eadp trang web c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t \u0111\u1ec1 ngh\u1ecb n\u1ed9i dung \u0111\u1ec3 gi\u00fap h\u1ecd t\u1ed1t h\u01a1n trong qu\u00e1 tr\u00ecnh mua. N\u1ebfu b\u1ea1n v\u1eabn g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c n\u1eafm b\u1eaft ch\u1ee7 \u0111\u1ec1 d\u1ef1a tr\u00ean m\u00f4 t\u1ea3 n\u00e0y, h\u00e3y tho\u1ea3i m\u00e1i ti\u1ebfp thu n\u00f3 nh\u01b0 m\u1ed9t s\u1ef1 t\u01b0\u01a1ng t\u1ef1 s\u0103n th\u1ecf \u1edf d\u1ea1ng truy\u1ec7n tranh.<\/p>\n

    18. N\u1ed9i dung<\/h4>\n

    Li\u00ean quan \u0111\u1ebfn ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc, n\u1ed9i dung l\u00e0 m\u1ed9t ph\u1ea7n th\u00f4ng tin t\u1ed3n t\u1ea1i cho m\u1ee5c \u0111\u00edch \u0111\u01b0\u1ee3c ti\u00eau h\u00f3a (kh\u00f4ng ph\u1ea3i theo ngh\u0129a \u0111en), g\u1eafn k\u1ebft v\u00e0 chia s\u1ebb. N\u1ed9i dung th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng blog, video, b\u00e0i \u0111\u0103ng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, \u1ea3nh, tr\u00ecnh chi\u1ebfu ho\u1eb7c podcast, m\u1eb7c d\u00f9 c\u00f3 r\u1ea5t nhi\u1ec1u lo\u1ea1i tr\u00ean \u0111\u00f3. T\u1eeb l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng sang ti\u1ebfp th\u1ecb kh\u00e1ch h\u00e0ng, n\u1ed9i dung \u0111\u00f3ng vai tr\u00f2 kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc th\u00e0nh c\u00f4ng.<\/p>\n

    19. H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd n\u1ed9i dung (CMS)<\/h4>\n

    M\u1ed9t \u1ee9ng d\u1ee5ng web \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng c\u00f3 k\u1ef9 thu\u1eadt d\u1ec5 d\u00e0ng t\u1ea1o, ch\u1ec9nh s\u1eeda v\u00e0 qu\u1ea3n l\u00fd trang web. Gi\u00fap ng\u01b0\u1eddi d\u00f9ng ch\u1ec9nh s\u1eeda n\u1ed9i dung v\u00e0 nhi\u1ec1u c\u00f4ng vi\u1ec7c “h\u1eadu tr\u01b0\u1eddng” h\u01a1n nh\u01b0 l\u00e0m cho n\u1ed9i dung c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 l\u1eadp ch\u1ec9 m\u1ee5c, t\u1ef1 \u0111\u1ed9ng t\u1ea1o c\u00e1c y\u1ebfu t\u1ed1 \u0111i\u1ec1u h\u01b0\u1edbng, theo d\u00f5i ng\u01b0\u1eddi d\u00f9ng v\u00e0 quy\u1ec1n, v.v.<\/p>\n

    (T\u1ea1i HubSpot, ch\u00fang t\u00f4i ngh\u0129 COS t\u1ed1t h\u01a1n CMS. T\u00ecm hi\u1ec3u l\u00fd do t\u1ea1i sao.)<\/p>\n

    20. H\u1ec7 th\u1ed1ng t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung (COS)<\/h4>\n

    COS v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 m\u1ed9t CMS (H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd n\u1ed9i dung), nh\u01b0ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m web \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a nh\u1ea5t c\u00f3 th\u1ec3. (T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 COS c\u1ee7a HubSpot t\u1ea1i \u0111\u00e2y.)<\/p>\n

    21. B\u1ed1i c\u1ea3nh<\/h4>\n

    N\u1ebfu n\u1ed9i dung l\u00e0 vua, th\u00ec b\u1ed1i c\u1ea3nh l\u00e0 n\u1eef ho\u00e0ng. Vi\u1ec7c cung c\u1ea5p n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb r\u1ea5t quan tr\u1ecdng, nh\u01b0ng \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 t\u00f9y ch\u1ec9nh cho \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m (n\u1ebfu kh\u00f4ng mu\u1ed1n n\u00f3i l\u00e0 quan tr\u1ecdng h\u01a1n). Khi ng\u01b0\u1eddi mua tr\u1edf n\u00ean ki\u1ec3m so\u00e1t nhi\u1ec1u h\u01a1n nh\u1eefng th\u00f4ng tin h\u1ecd ti\u00eau h\u00f3a (m\u1ed9t l\u1ea7n n\u1eefa, kh\u00f4ng ph\u1ea3i theo ngh\u0129a \u0111en), \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 cung c\u1ea5p n\u1ed9i dung c\u00f3 li\u00ean quan theo ng\u1eef c\u1ea3nh. N\u1ebfu b\u1ea1n s\u1edf h\u1eefu m\u1ed9t nh\u00e0 h\u00e0ng, b\u1ea1n s\u1ebd mu\u1ed1n g\u1eedi m\u1ed9t phi\u1ebfu gi\u1ea3m gi\u00e1 cho m\u1ed9t b\u1eefa t\u1ed1i b\u00edt t\u1ebft cho m\u1ed9t ng\u01b0\u1eddi \u0103n chay, ph\u1ea3i kh\u00f4ng? Tr\u1eeb khi b\u1ea1n ch\u1ed1ng l\u1ea1i \u0111\u1ed9ng v\u1eadt \u0103n c\u1ecf, t\u1ea5t nhi\u00ean l\u00e0<\/p>\n

    22. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/h4>\n

    T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 ho\u00e0n th\u00e0nh m\u1ed9t h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n tr\u00ean m\u1ed9t trang web, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111i\u1ec1n v\u00e0o bi\u1ec3u m\u1eabu. C\u00e1c trang c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t, trong khi c\u00e1c trang c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p \u0111ang ho\u1ea1t \u0111\u1ed9ng k\u00e9m.<\/p>\n

    23. T\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CRO)<\/h4>\n

    Qu\u00e1 tr\u00ecnh c\u1ea3i thi\u1ec7n chuy\u1ec3n \u0111\u1ed5i trang web c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt thi\u1ebft k\u1ebf, c\u00e1c nguy\u00ean t\u1eafc t\u1ed1i \u01b0u h\u00f3a ch\u00ednh v\u00e0 th\u1eed nghi\u1ec7m. N\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m cho kh\u00e1ch truy c\u1eadp trang web c\u1ee7a b\u1ea1n s\u1ebd chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng. CRO th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho t\u1ed1i \u01b0u h\u00f3a trang web ho\u1eb7c trang \u0111\u00edch, nh\u01b0ng n\u00f3 c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, CTA v\u00e0 c\u00e1c ph\u1ea7n kh\u00e1c trong ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n. (Tim hi\u00ea\u0309u th\u00eam \u01a1\u0309 \u0111\u00e2y.)<\/p>\n

    24. Chi ph\u00ed cho m\u1ed7i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (CPL)<\/h4>\n

    S\u1ed1 ti\u1ec1n n\u00f3 chi ph\u00ed t\u1ed5 ch\u1ee9c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u0110i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn CAC (chi ph\u00ed mua l\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng) v\u00e0 l\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb s\u1ed1 li\u1ec7u n\u00ean \u0111\u1ec3 m\u1eaft \u0111\u1ebfn.<\/p>\n

    25. N\u1ed9i dung \u0111\u00e1m \u0111\u00f4ng<\/h4>\n

    T\u1ea1o n\u1ed9i dung c\u1ee7a ri\u00eang b\u1ea1n c\u00f3 th\u1ec3 m\u1ea5t nhi\u1ec1u th\u1eddi gian h\u01a1n b\u1ea1n ph\u1ea3i cho vay – \u0111\u00f3 l\u00e0 n\u01a1i m\u00e0 d\u1ecbch v\u1ee5 \u0111\u00e1m \u0111\u00f4ng ph\u00e1t huy t\u00e1c d\u1ee5ng. Cho ph\u00e9p c\u00e1c chuy\u00ean gia, kh\u00e1ch h\u00e0ng ho\u1eb7c d\u1ecbch gi\u1ea3 t\u1ef1 do t\u1ea1o ch\u1ee7 \u0111\u1ec1 cho b\u1ea1n l\u00e0 m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n trong th\u1eddi gian ng\u1eafn h\u01a1n. Bi\u00ean d\u1ecbch n\u1ed9i dung b\u1ea1n nh\u1eadn l\u1ea1i th\u00e0nh m\u1ed9t \u0111\u1ec1 ngh\u1ecb th\u1ef1c s\u1ef1 tuy\u1ec7t v\u1eddi v\u00e0 cung c\u1ea5p t\u00edn d\u1ee5ng cho t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi \u0111\u00f3ng g\u00f3p – m\u1ed9t chi\u1ebfn th\u1eafng c\u00f9ng c\u00f3 l\u1ee3i cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi tham gia. (T\u00ecm hi\u1ec3u c\u00e1ch thu th\u1eadp d\u1eef li\u1ec7u b\u00e0i \u0111\u0103ng tr\u00ean blog b\u1eb1ng Google Docs t\u1ea1i \u0111\u00e2y.)<\/p>\n

    26. Chi ph\u00ed mua l\u1ea1i kh\u00e1ch h\u00e0ng (CAC)<\/h4>\n

    T\u1ed5ng chi ph\u00ed b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n. \u0110\u1ec3 t\u00ednh to\u00e1n CAC, h\u00e3y l\u00e0m theo c\u00e1c b\u01b0\u1edbc sau trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh (th\u00e1ng, qu\u00fd ho\u1eb7c n\u0103m):<\/p>\n

      \n
    1. Th\u00eam ch\u01b0\u01a1ng tr\u00ecnh ho\u1eb7c chi ti\u00eau qu\u1ea3ng c\u00e1o + ti\u1ec1n l\u01b0\u01a1ng + hoa h\u1ed3ng + ti\u1ec1n th\u01b0\u1edfng + chi ph\u00ed chung.<\/li>\n
    2. Chia cho s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi trong kho\u1ea3ng th\u1eddi gian \u0111\u00f3.<\/li>\n<\/ol>\n

      V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n chi 500.000 \u0111\u00f4 la cho B\u00e1n h\u00e0ng v\u00e0 Ti\u1ebfp th\u1ecb trong m\u1ed9t th\u00e1ng nh\u1ea5t \u0111\u1ecbnh v\u00e0 th\u00eam 50 kh\u00e1ch h\u00e0ng c\u00f9ng th\u00e1ng \u0111\u00f3, th\u00ec CAC c\u1ee7a b\u1ea1n l\u00e0 10.000 \u0111\u00f4 la trong th\u00e1ng \u0111\u00f3. (Tim hi\u00ea\u0309u th\u00eam \u01a1\u0309 \u0111\u00e2y.)<\/p>\n

      27. Qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM)<\/h4>\n

      M\u1ed9t b\u1ed9 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ph\u1ea7n m\u1ec1m cho ph\u00e9p c\u00e1c c\u00f4ng ty theo d\u00f5i m\u1ecdi th\u1ee9 h\u1ecd l\u00e0m v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng c\u1ee7a h\u1ecd.<\/p>\n

      \u1ede c\u1ea5p \u0111\u1ed9 \u0111\u01a1n gi\u1ea3n nh\u1ea5t, ph\u1ea7n m\u1ec1m CRM cho ph\u00e9p b\u1ea1n theo d\u00f5i t\u1ea5t c\u1ea3 th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y. Nh\u01b0ng c\u00e1c h\u1ec7 th\u1ed1ng CRM c\u0169ng c\u00f3 th\u1ec3 l\u00e0m nhi\u1ec1u vi\u1ec7c kh\u00e1c, nh\u01b0 theo d\u00f5i email, g\u1ecdi \u0111i\u1ec7n tho\u1ea1i, fax v\u00e0 giao d\u1ecbch; g\u1eedi email c\u00e1 nh\u00e2n; s\u1eafp x\u1ebfp c\u00e1c cu\u1ed9c h\u1eb9n; v\u00e0 \u0111\u0103ng nh\u1eadp m\u1ecdi tr\u01b0\u1eddng h\u1ee3p c\u1ee7a d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 h\u1ed7 tr\u1ee3. M\u1ed9t s\u1ed1 h\u1ec7 th\u1ed1ng c\u0169ng k\u1ebft h\u1ee3p c\u00e1c ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u t\u1eeb ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Twitter, LinkedIn v\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng kh\u00e1c. (Tim hi\u00ea\u0309u th\u00eam \u01a1\u0309 \u0111\u00e2y.)<\/p>\n

      28. CSS<\/h4>\n

      CSS l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Cascading Style Sheets v\u00e0 \u0111\u00f3 l\u00e0 th\u1ee9 mang l\u1ea1i cho to\u00e0n b\u1ed9 trang web c\u1ee7a b\u1ea1n phong c\u00e1ch, nh\u01b0 m\u00e0u s\u1eafc, ph\u00f4ng ch\u1eef v\u00e0 h\u00ecnh n\u1ec1n. N\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u00e2m tr\u1ea1ng v\u00e0 giai \u0111i\u1ec7u c\u1ee7a m\u1ed9t trang web, l\u00e0m cho n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 v\u00f4 c\u00f9ng m\u1ea1nh m\u1ebd. \u0110\u00f3 c\u0169ng l\u00e0 nh\u1eefng g\u00ec cho ph\u00e9p c\u00e1c trang web th\u00edch \u1ee9ng v\u1edbi c\u00e1c k\u00edch th\u01b0\u1edbc m\u00e0n h\u00ecnh v\u00e0 lo\u1ea1i thi\u1ebft b\u1ecb kh\u00e1c nhau. (T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 CSS, HTML v\u00e0 JavaScript t\u1ea1i \u0111\u00e2y.)<\/p>\n

      29. N\u1ed9i dung \u0111\u1ed9ng<\/h4>\n

      M\u1ed9t c\u00e1ch \u0111\u1ec3 hi\u1ec3n th\u1ecb tin nh\u1eafn kh\u00e1c nhau tr\u00ean trang web c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean th\u00f4ng tin b\u1ea1n \u0111\u00e3 bi\u1ebft v\u1ec1 kh\u00e1ch truy c\u1eadp. V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng CTA th\u00f4ng minh \u0111\u1ec3 kh\u00e1ch truy c\u1eadp l\u1ea7n \u0111\u1ea7u s\u1ebd th\u1ea5y CTA \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a (c\u00f3 th\u1ec3 c\u00f3 \u01b0u \u0111\u00e3i h\u00e0ng \u0111\u1ea7u) v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 c\u00f3 trong c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd th\u1ea5y CTA kh\u00e1c (c\u00f3 th\u1ec3 cho n\u1ed9i dung cung c\u1ea5p m\u1ed9t ch\u00fat th\u00eam th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n). B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecdc b\u00e0i vi\u1ebft n\u00e0y \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 n\u1ed9i dung \u0111\u1ed9ng.<\/p>\n

      30. Ebook<\/h4>\n

      Ebooks l\u00e0 m\u1ed9t lo\u1ea1i n\u1ed9i dung ph\u1ed5 bi\u1ebfn m\u00e0 nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng, th\u01b0\u1eddng \u0111\u1ec3 gi\u00fap t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ch\u00fang th\u01b0\u1eddng l\u00e0 m\u1ed9t lo\u1ea1i n\u1ed9i dung d\u00e0i h\u01a1n so v\u1edbi c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean blog v\u00e0 \u0111i s\u00e2u v\u00e0o chi ti\u1ebft v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1. \u0110\u00e2y l\u00e0 m\u1ed9t ebook tuy\u1ec7t v\u1eddi v\u1ec1 c\u00e1ch vi\u1ebft m\u1ed9t ebook (v\u00ec v\u1eady meta).<\/p>\n

      31. L\u1ecbch bi\u00ean t\u1eadp<\/h4>\n

      N\u00f3 gi\u1ed1ng nh\u01b0 m\u1ed9t b\u1ea3n \u0111\u1ed3 \u0111\u01b0\u1eddng \u0111\u1ec3 t\u1ea1o n\u1ed9i dung, cho b\u1ea1n th\u1ea5y lo\u1ea1i n\u1ed9i dung n\u00e0o s\u1ebd \u0111\u01b0\u1ee3c t\u1ea1o ra, ch\u1ee7 \u0111\u1ec1 n\u00e0o s\u1ebd bao g\u1ed3m, m\u1ee5c ti\u00eau n\u00e0o c\u1ea7n nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 t\u1ea7n su\u1ea5t xu\u1ea5t b\u1ea3n \u0111\u1ec3 h\u1ed7 tr\u1ee3 t\u1ed1t nh\u1ea5t cho chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n. Duy tr\u00ec l\u1ecbch bi\u00ean t\u1eadp s\u1ebd gi\u00fap b\u1ea1n ng\u0103n n\u1eafp h\u01a1n v\u00e0 hi\u1ec3n th\u1ecb cho b\u1ea1n b\u1ea5t k\u1ef3 kho\u1ea3ng tr\u1ed1ng n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 trong th\u01b0 vi\u1ec7n n\u1ed9i dung c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y c\u0169ng gi\u00fap \u0111\u1ea3m b\u1ea3o b\u1ea1n \u0111ang th\u1ef1c hi\u1ec7n nh\u1eefng \u0111i\u1ec1u ph\u00f9 h\u1ee3p v\u1edbi di\u1ec7n m\u1ea1o c\u1ee7a m\u00ecnh v\u00e0 kh\u00f4ng \u0111i l\u1ea1c h\u01b0\u1edbng v\u1edbi c\u00e1c ch\u1ee7 \u0111\u1ec1 b\u1ea1n \u0111ang \u0111\u1ec1 c\u1eadp. (B\u1ea1n ch\u01b0a c\u00f3 l\u1ecbch th\u00edch h\u1ee3p c\u1ee7a ri\u00eang m\u00ecnh? H\u00e3y xem m\u1eabu l\u1ecbch bi\u00ean t\u1eadp \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf s\u1eb5n mi\u1ec5n ph\u00ed n\u00e0y.)<\/p>\n

      32. Email<\/h4>\n

      Theo ngh\u0129a c\u01a1 b\u1ea3n nh\u1ea5t c\u1ee7a n\u00f3, email l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a \u0111i\u1ec7n t\u1eed th\u01b0 \u0111i\u1ec7n t\u1eed. N\u00f3 l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i c\u1ee7a ti\u1ebfp th\u1ecb b\u1edfi v\u00ec n\u00f3 k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi h\u1ed9p th\u01b0 \u0111\u1ebfn li\u00ean h\u1ec7. Tuy nhi\u00ean, v\u1edbi s\u1ee9c m\u1ea1nh l\u1edbn \u0111i k\u00e8m v\u1edbi tr\u00e1ch nhi\u1ec7m l\u1edbn, c\u00f3 ngh\u0129a l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb l\u00e0 kh\u00f4ng l\u1ea1m d\u1ee5ng m\u1ed1i quan h\u1ec7 email v\u1edbi m\u1ed9t li\u00ean h\u1ec7. N\u00f3 r\u1ea5t d\u1ec5 d\u00e0ng cho m\u1ed9t ng\u01b0\u1eddi li\u00ean h\u1ec7 \u0111\u1ec3 nh\u1ea5p v\u00e0o H\u1ee7y b\u1ecf \u0111\u0103ng k\u00fd tr\u1ef1c ti\u1ebfp sau khi c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng kh\u00f3 kh\u0103n c\u1ee7a h\u1ecd trong giao ti\u1ebfp c\u1ee7a b\u1ea1n. Don l\u1ed3ng th\u1ed5i n\u00f3.<\/p>\n

      33. T\u1ef7 l\u1ec7 tham gia<\/h4>\n

      M\u1ed9t s\u1ed1 li\u1ec7u truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 m\u00f4 t\u1ea3 l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c – L\u01b0\u1ee3t th\u00edch, l\u01b0\u1ee3t chia s\u1ebb, nh\u1eadn x\u00e9t – m\u1ed9t ph\u1ea7n n\u1ed9i dung nh\u1eadn \u0111\u01b0\u1ee3c. C\u00e1c t\u01b0\u01a1ng t\u00e1c nh\u01b0 th\u1ebf n\u00e0y cho b\u1ea1n bi\u1ebft r\u1eb1ng tin nh\u1eafn c\u1ee7a b\u1ea1n \u0111ang t\u1ea1o \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi ng\u01b0\u1eddi h\u00e2m m\u1ed9 v\u00e0 ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a b\u1ea1n. (B\u1ea5m v\u00e0o \u0111\u00e2y \u0111\u1ec3 \u0111i\u1ec3m chu\u1ea9n t\u1ef7 l\u1ec7 tham gia cho m\u1ed9t lo\u1ea1t c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c nhau.)<\/p>\n

      34. N\u1ed9i dung th\u01b0\u1eddng xanh<\/h4>\n

      N\u1ed9i dung th\u01b0\u1eddng xanh l\u00e0 n\u1ed9i dung ti\u1ebfp t\u1ee5c cung c\u1ea5p gi\u00e1 tr\u1ecb cho \u0111\u1ed9c gi\u1ea3 b\u1ea5t k\u1ec3 khi n\u00e0o<\/em> h\u1ecd v\u1ea5p ph\u1ea3i n\u00f3 N\u00f3i c\u00e1ch kh\u00e1c, n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tham chi\u1ebfu r\u1ea5t l\u00e2u sau khi n\u00f3 \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n l\u1ea7n \u0111\u1ea7u, v\u00e0 th\u1eadm ch\u00ed sau \u0111\u00f3, n\u00f3 v\u1eabn c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc. B\u00e0i vi\u1ebft n\u00e0y v\u1ec1 c\u00e1ch vi\u1ebft b\u00e0i \u0111\u0103ng tr\u00ean blog l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh.<\/p>\n

      Th\u00f4ng th\u01b0\u1eddng, m\u1ed9t ph\u1ea7n c\u1ee7a n\u1ed9i dung th\u01b0\u1eddng xanh l\u00e0 v\u01b0\u1ee3t th\u1eddi gian, c\u00f3 gi\u00e1 tr\u1ecb, ch\u1ea5t l\u01b0\u1ee3ng cao, v\u00e0 kinh \u0111i\u1ec3n ho\u1eb7c d\u1ee9t kho\u00e1t. Nh\u1eefng b\u00e0i \u0111\u0103ng n\u00e0y th\u01b0\u1eddng l\u00e0 ng\u01b0\u1eddi b\u1ea1n t\u1ed1t nh\u1ea5t c\u1ee7a nh\u00e0 ti\u1ebfp th\u1ecb n\u1ed9i dung v\u00ec gi\u00e1 tr\u1ecb SEO to l\u1edbn m\u00e0 h\u1ecd cung c\u1ea5p. (T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 n\u1ed9i dung th\u01b0\u1eddng xanh v\u00e0 t\u1ea1i sao n\u00f3 quan tr\u1ecdng \u1edf \u0111\u00e2y.)<\/p>\n

      35. Facebook<\/h4>\n

      Facebook l\u00e0 m\u1ed9t m\u1ea1ng x\u00e3 h\u1ed9i m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 kh\u00e1 quen thu\u1ed9c – nh\u01b0ng n\u00f3 \u0111\u00e3 tr\u1edf n\u00ean kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u1ec3 xu\u1ea5t b\u1ea3n n\u1ed9i dung v\u00e0 thu h\u00fat ng\u01b0\u1eddi theo d\u00f5i. Gi\u1edd \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c t\u00f9y ch\u1ecdn nh\u1eafm m\u1ee5c ti\u00eau tuy\u1ec7t v\u1eddi c\u00f3 s\u1eb5n th\u00f4ng qua qu\u1ea3ng c\u00e1o tr\u00ean Facebook \u0111\u1ec3 t\u00ecm v\u00e0 thu h\u00fat c\u00e1c li\u00ean h\u1ec7 ho\u00e0n to\u00e0n m\u1edbi v\u00e0o trang web c\u1ee7a b\u1ea1n v\u00e0 khi\u1ebfn h\u1ecd chuy\u1ec3n \u0111\u1ed5i tr\u00ean trang \u0111\u00edch c\u1ee7a b\u1ea1n … nh\u01b0ng h\u00e3y nh\u1edb r\u1eb1ng, b\u1ea1n v\u1eabn c\u1ea7n n\u1ed9i dung tuy\u1ec7t v\u1eddi \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3.<\/p>\n

      M\u1eb7c d\u00f9 n\u00f3 l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i c\u1ee7a b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u00e0o, nh\u01b0ng n\u00f3 kh\u00f4ng n\u00ean l\u00e0 th\u00e0nh ph\u1ea7n duy nh\u1ea5t. T\u1eadp trung ho\u00e0n to\u00e0n v\u00e0o Facebook (ho\u1eb7c b\u1ea5t k\u1ef3 k\u00eanh x\u00e3 h\u1ed9i l\u1edbn n\u00e0o kh\u00e1c, cho v\u1ea5n \u0111\u1ec1 \u0111\u00f3) s\u1ebd ch\u1ec9 cung c\u1ea5p cho b\u1ea1n m\u1ed9t ph\u1ea7n nh\u1ecf c\u1ee7a chi\u1ebfc b\u00e1nh ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc. V\u00e0 n\u00f3 v\u1eabn c\u00f2n n\u00f3ng, v\u00ec v\u1eady h\u00e3y c\u1ea9n th\u1eadn. (T\u1ea3i xu\u1ed1ng h\u01b0\u1edbng d\u1eabn mi\u1ec5n ph\u00ed c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 s\u1eed d\u1ee5ng Facebook cho doanh nghi\u1ec7p t\u1ea1i \u0111\u00e2y.)<\/p>\n

      36. H\u00ecnh th\u1ee9c<\/h4>\n

      N\u01a1i kh\u00e1ch truy c\u1eadp trang c\u1ee7a b\u1ea1n s\u1ebd cung c\u1ea5p th\u00f4ng tin \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y \u01b0u \u0111\u00e3i c\u1ee7a b\u1ea1n. N\u00f3 c\u0169ng l\u00e0m th\u1ebf n\u00e0o nh\u1eefng kh\u00e1ch truy c\u1eadp c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qu\u00fd gi\u00e1. L\u00e0 m\u1ed9t c\u00e1ch th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t, ch\u1ec9 y\u00eau c\u1ea7u th\u00f4ng tin b\u1ea1n c\u1ea7n t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 theo d\u00f5i hi\u1ec7u qu\u1ea3 v\u00e0 \/ ho\u1eb7c \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n cho h\u1ecd. (\u0110\u1ecdc b\u00e0i \u0111\u0103ng n\u00e0y \u0111\u1ec3 t\u00ecm hi\u1ec3u nh\u1eefng g\u00ec b\u1ea1n n\u00ean v\u00e0 kh\u00f4ng n\u00ean h\u1ecfi tr\u00ean bi\u1ec3u m\u1eabu trang \u0111\u00edch c\u1ee7a b\u1ea1n.)<\/p>\n

      37. Ma s\u00e1t<\/h4>\n

      B\u1ea5t k\u1ef3 y\u1ebfu t\u1ed1 n\u00e0o c\u1ee7a trang web c\u1ee7a b\u1ea1n g\u00e2y nh\u1ea7m l\u1eabn, m\u1ea5t t\u1eadp trung ho\u1eb7c g\u00e2y c\u0103ng th\u1eb3ng cho kh\u00e1ch truy c\u1eadp, khi\u1ebfn h\u1ecd r\u1eddi kh\u1ecfi trang c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5 v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 g\u00e2y ma s\u00e1t bao g\u1ed3m m\u00e0u s\u1eafc kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t, qu\u00e1 nhi\u1ec1u v\u0103n b\u1ea3n, l\u00e0m m\u1ea5t t\u1eadp trung c\u00e1c menu \u0111i\u1ec1u h\u01b0\u1edbng trang web ho\u1eb7c bi\u1ec3u m\u1eabu trang \u0111\u00edch c\u00f3 qu\u00e1 nhi\u1ec1u tr\u01b0\u1eddng. (T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 s\u1eeda ch\u1eefa ma s\u00e1t \u1edf \u0111\u00e2y.)<\/p>\n

      38. Google+<\/h4>\n

      Google+ (\u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 “Google Plus”) l\u00e0 m\u1ed9t m\u1ea1ng x\u00e3 h\u1ed9i cho ph\u00e9p b\u1ea1n tham gia v\u00e0 t\u1ea1o c\u00e1c v\u00f2ng k\u1ebft n\u1ed1i trong \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p v\u00e0 k\u1ebft h\u1ee3p c\u00e1c th\u00e0nh vi\u00ean gia \u0111\u00ecnh, b\u1ea1n b\u00e8, \u0111\u1ed3ng nghi\u1ec7p v\u00e0 c\u00e1c th\u00e0nh vi\u00ean trong ng\u00e0nh. M\u1eb7c d\u00f9 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 gi\u1ed1ng nh\u01b0 c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c – \u0111\u1ec3 xu\u1ea5t b\u1ea3n v\u00e0 chia s\u1ebb n\u1ed9i dung v\u00e0 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi – n\u00f3 c\u0169ng cung c\u1ea5p cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb n\u1ed9i dung gi\u00e1 tr\u1ecb SEO r\u1ea5t l\u1edbn do t\u1ea7m quan tr\u1ecdng ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a vi\u1ec7c chia s\u1ebb x\u00e3 h\u1ed9i trong c\u00e1c thu\u1eadt to\u00e1n c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. (R\u1ed1t cu\u1ed9c, n\u00f3 thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a Google.)<\/p>\n

      39. Hashtag<\/h4>\n

      Hashtags l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 b\u1ea1n v\u00e0 \u0111\u1ed9c gi\u1ea3 t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 c\u00f3 c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1ec1 m\u1ed9t ph\u1ea7n n\u1ed9i dung c\u1ee5 th\u1ec3. H\u1ecd k\u1ebft h\u1ee3p c\u00e1c cu\u1ed9c h\u1ed9i tho\u1ea1i c\u00f4ng khai tr\u00ean Twitter, Facebook v\u00e0 Instagram th\u00e0nh m\u1ed9t lu\u1ed3ng duy nh\u1ea5t m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y b\u1eb1ng c\u00e1ch t\u00ecm ki\u1ebfm hashtag, nh\u1ea5p v\u00e0o m\u1ed9t ho\u1eb7c s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 gi\u00e1m s\u00e1t c\u1ee7a b\u00ean th\u1ee9 ba nh\u01b0 H\u1ed9p th\u01b0 \u0111\u1ebfn x\u00e3 h\u1ed9i c\u1ee7a HubSpot.<\/p>\n

      B\u1ea3n th\u00e2n c\u00e1c hashtag ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t c\u1ee5m t\u1eeb kh\u00f3a, \u0111\u01b0\u1ee3c \u0111\u00e1nh v\u1ea7n kh\u00f4ng c\u00f3 d\u1ea5u c\u00e1ch, v\u1edbi d\u1ea5u th\u0103ng (#) \u1edf tr\u01b0\u1edbc n\u00f3 – nh\u01b0 #InboundChat v\u00e0 #ChatioateLovers. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t nh\u1eefng hashtag n\u00e0y \u1edf b\u1ea5t c\u1ee9 \u0111\u00e2u trong c\u00e1c b\u00e0i \u0111\u0103ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n. (T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng hashtag tr\u00ean Twitter, Facebook v\u00e0 Instagram t\u1ea1i \u0111\u00e2y.)<\/p>\n

      40. HTML<\/h4>\n

      \u0110\u00e2y l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a HyperText Markup Language, m\u1ed9t ng\u00f4n ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 vi\u1ebft c\u00e1c trang web. \u0110\u00f3 l\u00e0 c\u1ed1t l\u00f5i c\u1ee7a m\u1ed7i trang web, b\u1ea5t k\u1ec3 m\u1ee9c \u0111\u1ed9 ph\u1ee9c t\u1ea1p c\u1ee7a m\u1ed9t trang web ho\u1eb7c s\u1ed1 l\u01b0\u1ee3ng c\u00f4ng ngh\u1ec7 c\u00f3 li\u00ean quan v\u00e0 cung c\u1ea5p c\u1ea5u tr\u00fac c\u01a1 b\u1ea3n c\u1ee7a trang web – sau \u0111\u00f3 \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn v\u00e0 s\u1eeda \u0111\u1ed5i b\u1edfi c\u00e1c c\u00f4ng ngh\u1ec7 kh\u00e1c nh\u01b0 CSS v\u00e0 JavaScript. (T\u1ea3i xu\u1ed1ng h\u01b0\u1edbng d\u1eabn mi\u1ec5n ph\u00ed c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 HTML t\u1ea1i \u0111\u00e2y \u0111\u1ec3 t\u00ecm hi\u1ec3u m\u1ed9t s\u1ed1 c\u00e1ch m\u00e3 h\u00f3a HTML \u0111\u01a1n gi\u1ea3n v\u00e0 h\u1eefu \u00edch.)<\/p>\n

      41. Ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc<\/h4>\n

      Ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb thu h\u00fat kh\u00e1ch truy c\u1eadp trong,<\/em> thay v\u00ec c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i ra ngo\u00e0i \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u0110\u00f3 l\u00e0 t\u1ea5t c\u1ea3 v\u1ec1 vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u00fap c\u00f4ng ty d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y tr\u1ef1c tuy\u1ebfn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ebfn trang web b\u1eb1ng c\u00e1ch t\u1ea1o ra n\u1ed9i dung th\u00fa v\u1ecb, h\u1eefu \u00edch. B\u1eb1ng c\u00e1ch c\u0103n ch\u1ec9nh n\u1ed9i dung b\u1ea1n xu\u1ea5t b\u1ea3n v\u1edbi s\u1edf th\u00edch kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, b\u1ea1n t\u1ef1 nhi\u00ean thu h\u00fat l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trong n\u01b0\u1edbc m\u00e0 sau \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i, \u0111\u00f3ng v\u00e0 th\u1ecfa th\u00edch theo th\u1eddi gian. (T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc t\u1ea1i \u0111\u00e2y.)<\/p>\n

      42. Li\u00ean k\u1ebft trong n\u01b0\u1edbc<\/h4>\n

      Li\u00ean k\u1ebft trong l\u00e0 m\u1ed9t li\u00ean k\u1ebft \u0111\u1ebfn t\u1eeb m\u1ed9t trang web kh\u00e1c \u0111\u1ebfn trang web c\u1ee7a ri\u00eang b\u1ea1n. “Trong n\u01b0\u1edbc” th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi ng\u01b0\u1eddi nh\u1eadn li\u00ean k\u1ebft. V\u00ed d\u1ee5: \u0111\u00e2y l\u00e0 m\u1ed9t li\u00ean k\u1ebft g\u1eedi \u0111\u1ebfn blog Dharmesh c\u1ee7a ng\u01b0\u1eddi \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u1ee7a ch\u00fang t\u00f4i. Dharmesh c\u00f3 th\u1ec3 n\u00f3i: “T\u00f4i \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t li\u00ean k\u1ebft g\u1eedi \u0111\u1ebfn t\u1eeb HubSpot.”<\/p>\n

      C\u00e1c trang web nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u li\u00ean k\u1ebft trong n\u01b0\u1edbc c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng x\u1ebfp h\u1ea1ng cao h\u01a1n trong c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. H\u1ecd c\u0169ng gi\u00fap m\u1ecdi ng\u01b0\u1eddi nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp gi\u1edbi thi\u1ec7u t\u1eeb c\u00e1c trang web kh\u00e1c. (T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c li\u00ean k\u1ebft trong n\u01b0\u1edbc \u1edf \u0111\u00e2y.)<\/p>\n

      43. \u0110\u1ed3 h\u1ecda th\u00f4ng tin<\/h4>\n

      M\u1ed9t ph\u1ea7n n\u1ed9i dung tr\u1ef1c quan r\u1ea5t ph\u1ed5 bi\u1ebfn trong c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 l\u00e0 m\u1ed9t c\u00e1ch chuy\u1ec3n ti\u1ebfp c\u00e1c kh\u00e1i ni\u1ec7m ph\u1ee9c t\u1ea1p theo c\u00e1ch \u0111\u01a1n gi\u1ea3n v\u00e0 tr\u1ef1c quan. (T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1ch t\u1ea1o m\u1ed9t infographic lo\u1ea1i tr\u1ef1c ti\u1ebfp t\u1ea1i \u0111\u00e2y.)<\/p>\n

      44. Instagram<\/h4>\n

      M\u1eb7c d\u00f9 ban \u0111\u1ea7u ch\u1ec9 l\u00e0 thi\u00ean \u0111\u01b0\u1eddng cho c\u00e1c th\u1ebf h\u1ec7 tr\u1ebb mu\u1ed1n \u0111\u0103ng, ch\u1ec9nh s\u1eeda v\u00e0 chia s\u1ebb nh\u1eefng b\u1ee9c \u1ea3nh \u0111\u1ed9c \u0111\u00e1o, Instagram \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t m\u1ea1ng x\u00e3 h\u1ed9i h\u00e0ng \u0111\u1ea7u, \u0111\u00f3 l\u00e0 c\u01a1 h\u1ed9i kh\u1ea3 thi cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb n\u1ed9i dung. Nhi\u1ec1u doanh nghi\u1ec7p \u0111ang t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf c\u1ee7a trang web b\u1eb1ng c\u00e1ch \u0111\u0103ng nh\u1eefng b\u1ee9c \u1ea3nh li\u00ean quan \u0111\u1ebfn ng\u00e0nh m\u00e0 nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd s\u1ebd th\u00edch nh\u00ecn th\u1ea5y. (T\u1ea3i xu\u1ed1ng h\u01b0\u1edbng d\u1eabn mi\u1ec5n ph\u00ed c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng Instagram cho doanh nghi\u1ec7p t\u1ea1i \u0111\u00e2y ho\u1eb7c \u0111\u1ecdc b\u00e0i \u0111\u0103ng tr\u00ean blog n\u00e0y \u0111\u1ec3 bi\u1ebft c\u00e1c m\u1eb9o v\u00e0 th\u1ee7 thu\u1eadt y\u00eau th\u00edch tr\u00ean Instagram c\u1ee7a ch\u00fang t\u00f4i.)<\/p>\n

      45. JavaScript<\/h4>\n

      Pha r\u01b0\u1ee3u m\u00f9i c\u00e0 ph\u00ea \u00be oz v\u1edbi m\u1ed9t ly espresso … kh\u00f4ng, \u0111\u00f9a th\u00f4i. JavaScript l\u00e0 ng\u00f4n ng\u1eef l\u1eadp tr\u00ecnh cho ph\u00e9p c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n web thi\u1ebft k\u1ebf c\u00e1c trang web t\u01b0\u01a1ng t\u00e1c. H\u1ea7u h\u1ebft c\u00e1c h\u00e0nh vi \u0111\u1ed9ng m\u00e0 b\u1ea1n s\u1ebd th\u1ea5y tr\u00ean m\u1ed9t trang web l\u00e0 nh\u1edd JavaScript, gi\u00fap t\u0103ng c\u01b0\u1eddng c\u00e1c ki\u1ec3m so\u00e1t v\u00e0 h\u00e0nh vi m\u1eb7c \u0111\u1ecbnh c\u1ee7a tr\u00ecnh duy\u1ec7t.<\/p>\n

      S\u1eed d\u1ee5ng cho JavaScript bao g\u1ed3m c\u1eeda s\u1ed5 b\u1eadt l\u00ean, g\u1ecdi h\u00e0nh \u0111\u1ed9ng tr\u01b0\u1ee3t, t\u1ea1o m\u1eadt kh\u1ea9u b\u1ea3o m\u1eadt, ki\u1ec3m tra bi\u1ec3u m\u1eabu, tr\u00f2 ch\u01a1i t\u01b0\u01a1ng t\u00e1c v\u00e0 hi\u1ec7u \u1ee9ng \u0111\u1eb7c bi\u1ec7t. N\u00f3 c\u0169ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng v\u00e0 t\u1ea1o c\u00e1c \u1ee9ng d\u1ee5ng d\u1ef1a tr\u00ean m\u00e1y ch\u1ee7. (T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 JavaScript, HTML v\u00e0 CSS t\u1ea1i \u0111\u00e2y.)<\/p>\n

      46. \u200b\u200bCh\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI)<\/h4>\n

      M\u1ed9t lo\u1ea1i c\u00f4ng ty \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 th\u00e0nh c\u00f4ng c\u1ee7a nh\u00e2n vi\u00ean ho\u1eb7c ho\u1ea1t \u0111\u1ed9ng. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb nh\u00ecn v\u00e0o KPI \u0111\u1ec3 theo d\u00f5i ti\u1ebfn tr\u00ecnh h\u01b0\u1edbng t\u1edbi c\u00e1c m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb v\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng li\u00ean t\u1ee5c \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a h\u1ecd so v\u1edbi c\u00e1c s\u1ed1 li\u1ec7u ti\u00eau chu\u1ea9n c\u1ee7a ng\u00e0nh. V\u00ed d\u1ee5 v\u1ec1 KPI bao g\u1ed3m CAC (Chi ph\u00ed mua l\u1ea1i kh\u00e1ch h\u00e0ng), ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp blog v\u00e0 l\u01b0\u1ee3t xem trang ch\u1ee7. Ch\u1ecdn KPI \u0111\u1ea1i di\u1ec7n cho c\u00e1ch ti\u1ebfp th\u1ecb v\u00e0 kinh doanh c\u1ee7a b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng. (D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 m\u1eb9o \u0111\u1ec3 ch\u1ecdn KPI ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.)<\/p>\n

      47. T\u1eeb kh\u00f3a<\/h4>\n

      \u0110\u00f4i khi \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 “c\u1ee5m t\u1eeb kh\u00f3a”, t\u1eeb kh\u00f3a l\u00e0 ch\u1ee7 \u0111\u1ec1 m\u00e0 c\u00e1c trang web \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Google, Yahoo v\u00e0 Bing.<\/p>\n

      Ch\u1ecdn c\u00e1c t\u1eeb kh\u00f3a m\u00e0 b\u1ea1n s\u1ebd t\u1ed1i \u01b0u h\u00f3a m\u1ed9t trang web l\u00e0 m\u1ed9t n\u1ed7 l\u1ef1c g\u1ed3m hai ph\u1ea7n. \u0110\u1ea7u ti\u00ean, b\u1ea1n s\u1ebd mu\u1ed1n \u0111\u1ea3m b\u1ea3o t\u1eeb kh\u00f3a c\u00f3 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm \u0111\u00e1ng k\u1ec3 v\u00e0 kh\u00f4ng qu\u00e1 kh\u00f3 \u0111\u1ec3 x\u1ebfp h\u1ea1ng. Sau \u0111\u00f3, b\u1ea1n s\u1ebd mu\u1ed1n \u0111\u1ea3m b\u1ea3o n\u00f3 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/p>\n

      Sau khi quy\u1ebft \u0111\u1ecbnh c\u00e1c t\u1eeb kh\u00f3a th\u00edch h\u1ee3p m\u00e0 b\u1ea1n mu\u1ed1n x\u1ebfp h\u1ea1ng, b\u1ea1n s\u1ebd c\u1ea7n t\u1ed1i \u01b0u h\u00f3a c\u00e1c trang ph\u00f9 h\u1ee3p tr\u00ean trang web c\u1ee7a m\u00ecnh b\u1eb1ng c\u1ea3 chi\u1ebfn thu\u1eadt tr\u00ean trang v\u00e0 ngo\u00e0i trang. \u0110\u00f3 l\u00e0 nh\u1eefng g\u00ec, b\u1ea1n y\u00eau c\u1ea7u? B\u1ecf qua \u0111\u1ec3 t\u00ecm ra nh\u1eefng th\u1ee9 kh\u00e1c (T\u00ecm hi\u1ec3u c\u00e1ch th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a cho SEO t\u1ea1i \u0111\u00e2y.)<\/p>\n

      48. Trang \u0111\u00edch<\/h4>\n

      Trang \u0111\u00edch l\u00e0 m\u1ed9t trang web c\u00f3 ch\u1ee9a m\u1ed9t bi\u1ec3u m\u1eabu \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Trang n\u00e0y xoay quanh m\u1ed9t \u0111\u1ec1 ngh\u1ecb ti\u1ebfp th\u1ecb, ch\u1eb3ng h\u1ea1n nh\u01b0 ebook ho\u1eb7c webinar, v\u00e0 ph\u1ee5c v\u1ee5 \u0111\u1ec3 n\u1eafm b\u1eaft th\u00f4ng tin c\u1ee7a kh\u00e1ch truy c\u1eadp \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y l\u1eddi \u0111\u1ec1 ngh\u1ecb c\u00f3 gi\u00e1 tr\u1ecb. C\u00e1c trang \u0111\u00edch l\u00e0 ng\u01b0\u1eddi gi\u1eef c\u1eeda c\u1ee7a \u0111\u01b0\u1eddng d\u1eabn chuy\u1ec3n \u0111\u1ed5i v\u00e0 l\u00e0 th\u1ee9 ng\u0103n c\u00e1ch kh\u00e1ch truy c\u1eadp trang web tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

      M\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc th\u00f4ng minh s\u1ebd t\u1ea1o ra c\u00e1c trang \u0111\u00edch thu h\u00fat c\u00e1c nh\u00e2n c\u00e1ch kh\u00e1c nhau (s\u1ed1 nhi\u1ec1u cho persona) \u1edf c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau c\u1ee7a quy tr\u00ecnh mua. M\u1ed9t n\u1ed7 l\u1ef1c kh\u1ed5ng l\u1ed3 kh\u00f4ng c\u00f2n nghi ng\u1edd g\u00ec n\u1eefa, nh\u01b0ng m\u1ed9t n\u1ed7 l\u1ef1c \u0111\u01b0\u1ee3c \u0111\u1ec1n \u0111\u00e1p trong c\u00e1c cu\u1ed9c \u0111ua. (T\u1ea3i xu\u1ed1ng ebook n\u00e0y \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 trang \u0111\u00edch v\u00e0 c\u00e1ch t\u1ed1i \u01b0u h\u00f3a ch\u00fang.)<\/p>\n

      49. Ch\u00ec<\/h4>\n

      M\u1ed9t ng\u01b0\u1eddi ho\u1eb7c c\u00f4ng ty th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 theo m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3, h\u00ecnh d\u1ea1ng ho\u1eb7c h\u00ecnh th\u1ee9c. C\u00f3 l\u1ebd h\u1ecd \u0111i\u1ec1n v\u00e0o m\u1ed9t m\u1eabu \u0111\u01a1n, \u0111\u0103ng k\u00fd m\u1ed9t blog ho\u1eb7c chia s\u1ebb th\u00f4ng tin li\u00ean l\u1ea1c c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y m\u1ed9t phi\u1ebfu gi\u1ea3m gi\u00e1.<\/p>\n

      T\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong h\u00e0nh tr\u00ecnh tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 n\u00f3 n\u1eb1m \u1edf gi\u1eefa giai \u0111o\u1ea1n th\u1ee9 hai v\u00e0 th\u1ee9 ba c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc l\u1edbn h\u01a1n, m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n

      Trang \u0111\u00edch, bi\u1ec3u m\u1eabu, \u01b0u \u0111\u00e3i v\u00e0 k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng ch\u1ec9 l\u00e0 m\u1ed9t v\u00e0i c\u00f4ng c\u1ee5 gi\u00fap c\u00e1c c\u00f4ng ty t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. (T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 th\u1ebf h\u1ec7 d\u1eabn \u1edf \u0111\u00e2y.)<\/p>\n

      50. Nu\u00f4i d\u01b0\u1ee1ng ch\u00ec<\/h4>\n

      \u0110\u00f4i khi \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ti\u1ebfp th\u1ecb nh\u1ecf gi\u1ecdt, nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng ph\u00e1t tri\u1ec3n m\u1ed9t lo\u1ea1t c\u00e1c th\u00f4ng tin li\u00ean l\u1ea1c (email, tin nh\u1eafn truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, v.v.) \u0111\u1ec3 t\u00ecm c\u00e1ch \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n d\u1eabn \u0111\u1ea7u, ti\u1ebfp t\u1ee5c tham gia v\u00e0 d\u1ea7n d\u1ea7n \u0111\u1ea9y k\u00eanh b\u00e1n h\u00e0ng xu\u1ed1ng. Ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc l\u00e0 t\u1ea5t c\u1ea3 v\u1ec1 vi\u1ec7c cung c\u1ea5p n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb cho \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng – v\u00e0 vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng gi\u00fap th\u00fac \u0111\u1ea9y \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00f4ng tin theo ng\u1eef c\u1ea3nh cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau c\u1ee7a v\u00f2ng \u0111\u1eddi mua.<\/p>\n

      51. LinkedIn<\/h4>\n

      LinkedIn l\u00e0 m\u1ed9t trang web m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ecbnh h\u01b0\u1edbng kinh doanh. Ra m\u1eaft v\u00e0o th\u00e1ng 5 n\u0103m 2003, n\u00f3 ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho m\u1ea1ng chuy\u00ean nghi\u1ec7p. Ng\u00e0y nay, v\u1edbi h\u01a1n 414 tri\u1ec7u th\u00e0nh vi\u00ean \u0111\u00e3 \u0111\u0103ng k\u00fd, LinkedIn l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn nh\u1ea5t d\u00e0nh cho c\u00e1c chuy\u00ean gia v\u00e0 <\/em>m\u1ed9t trong nh\u1eefng m\u1ea1ng x\u00e3 h\u1ed9i h\u00e0ng \u0111\u1ea7u n\u00f3i chung. B\u1eaft \u0111\u1ea7u tr\u00ean n\u1ec1n t\u1ea3ng, ph\u00e1t tri\u1ec3n m\u1ed9t h\u1ed3 s\u01a1 ho\u00e0n ch\u1ec9nh v\u00e0 k\u1ebft n\u1ed1i m\u1ea1ng \u0111\u00e3 gi\u00fap nhi\u1ec1u ng\u01b0\u1eddi t\u00ecm vi\u1ec7c t\u00ecm \u0111\u01b0\u1ee3c vi\u1ec7c l\u00e0m. (B\u1ea5m v\u00e0o \u0111\u00e2y \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng LinkedIn cho m\u1ea1ng, kinh doanh v\u00e0 ti\u1ebfp th\u1ecb chuy\u00ean nghi\u1ec7p.)<\/p>\n

      52. C\u00e1c giai \u0111o\u1ea1n v\u00f2ng \u0111\u1eddi<\/h4>\n

      C\u00e1c b\u1ed9 ph\u1eadn n\u00e0y \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 m\u00f4 t\u1ea3 m\u1ed1i quan h\u1ec7 b\u1ea1n c\u00f3 v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh v\u00e0 th\u01b0\u1eddng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia th\u00e0nh ba giai \u0111o\u1ea1n: nh\u1eadn th\u1ee9c, \u0111\u00e1nh gi\u00e1 v\u00e0 mua h\u00e0ng.<\/p>\n

      \u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n hi\u1ec3u v\u1ec1 t\u1eebng giai \u0111o\u1ea1n n\u00e0y l\u00e0 kh\u00f4ng ph\u1ea3i m\u1ecdi ph\u1ea7n n\u1ed9i dung b\u1ea1n t\u1ea1o ra \u0111\u1ec1u ph\u00f9 h\u1ee3p, t\u00f9y thu\u1ed9c v\u00e0o giai \u0111o\u1ea1n n\u00e0o kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 r\u01a1i v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao n\u1ed9i dung \u0111\u1ed9ng r\u1ea5t tuy\u1ec7t v\u1eddi – b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n ph\u00e1t n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi b\u1ea5t k\u1ef3 giai \u0111o\u1ea1n n\u00e0o m\u00e0 kh\u00e1ch truy c\u1eadp c\u1ee5 th\u1ec3 \u0111ang \u1edf. (T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1ch \u00e1nh x\u1ea1 n\u1ed9i dung \u0111\u1ebfn c\u00e1c giai \u0111o\u1ea1n v\u00f2ng \u0111\u1eddi t\u1ea1i \u0111\u00e2y.)<\/p>\n

      53. Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV)<\/h4>\n

      M\u1ed9t d\u1ef1 \u0111o\u00e1n v\u1ec1 l\u1ee3i nhu\u1eadn r\u00f2ng \u0111\u01b0\u1ee3c quy cho to\u00e0n b\u1ed9 m\u1ed1i quan h\u1ec7 trong t\u01b0\u01a1ng lai v\u1edbi m\u1ed9t kh\u00e1ch h\u00e0ng. \u0110\u1ec3 t\u00ednh LTV, h\u00e3y l\u00e0m theo c\u00e1c b\u01b0\u1edbc sau trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh:<\/p>\n

        \n
      1. L\u1ea5y doanh thu kh\u00e1ch h\u00e0ng tr\u1ea3 cho b\u1ea1n trong kho\u1ea3ng th\u1eddi gian \u0111\u00f3.<\/li>\n
      2. Tr\u1eeb \u0111i t\u1eeb con s\u1ed1 \u0111\u00f3 t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn g\u1ed9p.<\/li>\n
      3. Chia cho t\u1ef7 l\u1ec7 r\u1eddi \u01b0\u1edbc t\u00ednh (c\u00f2n g\u1ecdi l\u00e0 t\u1ef7 l\u1ec7 h\u1ee7y) cho kh\u00e1ch h\u00e0ng \u0111\u00f3.<\/li>\n<\/ol>\n

        V\u00ed d\u1ee5: n\u1ebfu m\u1ed9t kh\u00e1ch h\u00e0ng tr\u1ea3 cho b\u1ea1n 100.000 \u0111\u00f4 la m\u1ed7i n\u0103m trong \u0111\u00f3 t\u1ef7 l\u1ec7 l\u00e3i g\u1ed9p c\u1ee7a b\u1ea1n tr\u00ean doanh thu l\u00e0 70% v\u00e0 lo\u1ea1i kh\u00e1ch h\u00e0ng \u0111\u00f3 \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd h\u1ee7y \u1edf m\u1ee9c 16% m\u1ed7i n\u0103m, th\u00ec LTV c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 437.500 \u0111\u00f4 la. (Tim hi\u00ea\u0309u th\u00eam \u01a1\u0309 \u0111\u00e2y.)<\/p>\n

        54. T\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i<\/h4>\n

        T\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i l\u00e0 c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau r\u1ea5t c\u00f3 ch\u1ee9a ba t\u1eeb tr\u1edf l\u00ean. N\u00f3 th\u01b0\u1eddng ch\u1ee9a m\u1ed9t thu\u1eadt ng\u1eef ch\u00ednh, \u0111\u00f3 l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef t\u00ecm ki\u1ebfm chung chung h\u01a1n, c\u1ed9ng v\u1edbi m\u1ed9t ho\u1eb7c hai t\u1eeb b\u1ed5 sung \u0111\u1ec3 tinh ch\u1ec9nh c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm. V\u00ed d\u1ee5:<\/p>\n

        C\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i c\u1ee5 th\u1ec3 h\u01a1n, c\u00f3 ngh\u0129a l\u00e0 kh\u00e1ch truy c\u1eadp truy c\u1eadp v\u00e0o trang web c\u1ee7a b\u1ea1n t\u1eeb c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm \u0111u\u00f4i d\u00e0i c\u00f3 \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n h\u01a1n v\u00e0 do \u0111\u00f3, c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i h\u01a1n.<\/p>\n

        55. LTV: CAC<\/h4>\n

        T\u1ef7 l\u1ec7 gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) tr\u00ean chi ph\u00ed mua l\u1ea1i kh\u00e1ch h\u00e0ng (CAC). Khi b\u1ea1n c\u00f3 LTV v\u00e0 CAC, h\u00e3y t\u00ednh t\u1ef7 l\u1ec7 c\u1ee7a hai. N\u1ebfu b\u1ea1n ph\u1ea3i tr\u1ea3 100.000 \u0111\u00f4 la \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng c\u00f3 LTV l\u00e0 437.500 \u0111\u00f4 la, th\u00ec LTV: CAC c\u1ee7a b\u1ea1n l\u00e0 4,4 \u0111\u1ebfn 1.<\/p>\n

        56. T\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb<\/h4>\n

        Trong khi c\u00f3 m\u1ed9t s\u1ed1 ch\u1ed3ng ch\u00e9o v\u1edbi thu\u1eadt ng\u1eef nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, th\u00ec t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb tr\u00ean m\u1ea1ng c\u00f3 m\u1ed9t ch\u00fat kh\u00e1c bi\u1ec7t. H\u00e3y ngh\u0129 v\u1ec1 t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb nh\u01b0 l\u00e0 n\u1ec1n t\u1ea3ng v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ph\u00e2n t\u00edch li\u00ean quan \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. N\u1ebfu b\u1ea1n l\u00e0m cho t\u00f4i ch\u1ea1y v\u1edbi m\u1ed9t t\u01b0\u01a1ng t\u1ef1 ngh\u1ec7 thu\u1eadt, th\u00ec t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb l\u00e0 c\u1ecd v\u1ebd, m\u00e0u n\u01b0\u1edbc v\u00e0 v\u1ea3i tr\u1ed1ng. Nu\u00f4i d\u01b0\u1ee1ng ch\u00ec l\u00e0 ngh\u1ec7 s\u0129 l\u00e0m cho t\u1ea5t c\u1ea3 \u0111\u1ebfn v\u1edbi nhau. Gi\u1ed1ng nh\u01b0 Bob Ross! B\u1ea1n c\u00f3 th\u1ec3 v\u1ebd m\u1ed9t chi\u1ebfn d\u1ecbch nu\u00f4i d\u01b0\u1ee1ng h\u1ea1nh ph\u00fac m\u00e0 kh\u00f4ng c\u1ea7n c\u1ea3 hai.<\/p>\n

        Ti\u1ec1n th\u01b0\u1edfng: B\u1ea1n mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c si\u00eau hi\u1ec3u bi\u1ebft v\u1edbi thu\u1eadt ng\u1eef t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n? \u0110\u01b0a n\u00f3 l\u00ean c\u1ea5p \u0111\u1ed9 ti\u1ebfp theo v\u1edbi t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean h\u00e0nh vi. T\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean h\u00e0nh vi \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t h\u1ec7 th\u1ed1ng k\u00edch ho\u1ea1t email v\u00e0 giao ti\u1ebfp kh\u00e1c d\u1ef1a tr\u00ean ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean v\u00e0 ngo\u00e0i trang web c\u1ee7a b\u1ea1n. N\u00f3 cho ph\u00e9p c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 ch\u1ec9 g\u1eedi cho h\u1ecd th\u00f4ng tin khi n\u00f3 ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi giai \u0111o\u1ea1n c\u1ee7a h\u1ecd trong chu k\u1ef3 mua.<\/p>\n

        57. microsite<\/h4>\n

        M\u1ed9t giao thoa gi\u1eefa m\u1ed9t trang \u0111\u00edch v\u00e0 m\u1ed9t trang web th\u01b0\u1eddng xuy\u00ean c\u1ee7a tr\u1ef1c tuy\u1ebfn. ElfYourself.com l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi. Microsites \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng khi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb mu\u1ed1n t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m tr\u1ef1c tuy\u1ebfn kh\u00e1c cho kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd t\u00e1ch bi\u1ec7t v\u1edbi trang web ch\u00ednh c\u1ee7a h\u1ecd. Nh\u1eefng trang web n\u00e0y th\u01b0\u1eddng c\u00f3 t\u00ean mi\u1ec1n ri\u00eang v\u00e0 th\u01b0\u01a1ng hi\u1ec7u h\u00ecnh \u1ea3nh ri\u00eang bi\u1ec7t. (\u0110\u00e2y l\u00e0 danh s\u00e1ch 11 v\u00ed d\u1ee5 microsite t\u1ed1t nh\u1ea5t hi\u1ec7n c\u00f3.)<\/p>\n

        58. Gi\u1eefa k\u00eanh<\/h4>\n

        \u0110i\u1ec1u n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn giai \u0111o\u1ea1n m\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u01b0\u1edbc v\u00e0o sau khi x\u00e1c \u0111\u1ecbnh m\u1ed9t v\u1ea5n \u0111\u1ec1. B\u00e2y gi\u1edd h\u1ecd \u0111ang t\u00ecm c\u00e1ch ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u s\u00e2u h\u01a1n \u0111\u1ec3 t\u00ecm ra gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 n\u00e0y. Gi\u1eefa c\u00e1c \u0111\u1ec1 ngh\u1ecb \u0111i\u1ec3n h\u00ecnh bao g\u1ed3m nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p ho\u1eb7c t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m – v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec \u0111\u01b0a doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0o ph\u01b0\u01a1ng tr\u00ecnh nh\u01b0 m\u1ed9t gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111ang t\u00ecm c\u00e1ch gi\u1ea3i quy\u1ebft. Ngo\u00e0i ra, n\u1ebfu b\u1ea1n mu\u1ed1n tr\u1edf n\u00ean th\u1eadt ng\u1ea7u, b\u1ea1n c\u00f3 th\u1ec3 g\u1ecdi ng\u1eafn g\u1ecdn l\u00e0 giai \u0111o\u1ea1n n\u00e0y v\u1edbi t\u00ean g\u1ecdi MO MOFU.<\/p>\n

        59. Ti\u1ebfp th\u1ecb di \u0111\u1ed9ng<\/h4>\n

        With mobile search queries officially surpassing desktop queries, now is probably the time to explore mobile marketing. N\u00f3 l\u00e0 g\u00ec? Well, mobile marketing refers to the practice of optimizing marketing for mobile devices to provide visitors with time- and location- sensitive, personalized information for promoting goods, services, and ideas.<\/p>\n

        60. Mobile Optimization<\/h4>\n

        Mobile optimization means designing and formatting your website so that it\u2019s easy to read and navigate from a mobile device. This can be done by either creating a separate mobile website or incorporating responsive design in initial site layout. Google’s algorithm now rewards mobile-friendly websites, so if your site isn’t fully optimized for mobile devices, you will likely see a hit to your ranking on mobile searches. (Learn how to make your website mobile-friendly here.)<\/p>\n

        61. Monthly Recurring Revenue (MRR)<\/h4>\n

        The amount of revenue a subscription-based business receives per month. Includes MRR gained by new accounts (net new), MRR gained from upsells (net positive), MRR lost from downsells (net negative), and MRR lost from cancellations (net loss).<\/p>\n

        62. Native Advertising<\/h4>\n

        A type of online advertising that takes on the form and function of the platform it appears on. Its purpose is to make ads feel less like ads, and more like part of the conversation. That means it’s usually a piece of sponsored content that’s relative to the consumer experience, isn’t interruptive, and looks and feels similar to its editorial environment.<\/p>\n

        Native advertising can come in many forms, whether it’s radio announcers talking favorably about a product sponsoring the show, or an article about a product or company showing up in your news source. Here are examples of some of the best native advertising out there.<\/p>\n

        63. Net Promoter Score (NPS)<\/h4>\n

        A customer satisfaction metric that measures, on a scale of 0-10, the degree to which people would recommend your company to others. The NPS is derived from a simple survey designed to help you determine how loyal your customers are to your business.<\/p>\n

        To calculate NPS, subtract the percentage of customers who would not recommend you (detractors, or 0-6) from the percent of customers who would (promoters, or 9-10).<\/p>\n

        Regularly determining your company\u2019s NPS allows you to identify ways to improve your products and services so you can increase the loyalty of your customers. Learn more about how to use NPS surveys for marketing here.<\/p>\n

        64. News Feed<\/h4>\n

        A news feed is an online feed full of news sources. On Facebook, the News Feed is the homepage of users’ accounts where they can see all the latest updates from their friends. (Learn all about Facebook’s News Feed here.) The news feed on Twitter is called Timeline.<\/p>\n

        65. No-Follow Link<\/h4>\n

        A no-follow link is used when a website does not want to pass search engine authority to another webpage. It tells search engine crawlers not to follow or pass credit to linked websites as a way to avoid association with spammy content or inadvertently violating webmaster guidelines. To varying degrees, the no-follow attribute is recognized by all major search engines, like Google, Yahoo, and Bing. Not all links (and linking domains) are created equal, and a no-follow attribute helps avoid any foul play.<\/p>\n

        66. Offer<\/h4>\n

        Offers are content assets that live behind a form on a landing page. Their primary purpose is to help marketers generate leads for your business. There are many different types of offers you could create, including ebooks, checklists, cheat sheets, webinars, demos, templates, and tools. (If you need help putting together some high-quality offers your buyer personas will love, take some time to read over this post.)<\/p>\n

        67. On-Page Optimization<\/h4>\n

        This type of SEO is based solely on a webpage and the various elements within the HTML (see \u201cH\u201d if you skipped here directly). Ensuring that key pieces of the specific page (content, title tag, URL, and image tags) include the desired keyword will help a page rank for that particular phrase.<\/p>\n

        68. Off-Page Optimization<\/h4>\n

        This is the free-spirited cousin of on-page optimization. Off-page SEO refers to incoming links and other outside factors that impact how a webpage is indexed in search results. Factors like linking domains and even social media play a role in off-page optimization. The good news is that it\u2019s powerful; the not so good news is that it\u2019s mostly out of an inbound marketer\u2019s control. The solution? Create useful, remarkable content and chances are people will share and link to it.<\/p>\n

        69. Page View<\/h4>\n

        A request to load a single web page on the internet. Marketers use them to analyze their website and to see if any change on the webpage results in more or fewer page views.<\/p>\n

        70. Pay-per-Click (PPC)<\/h4>\n

        The amount of money spent to get a digital advertisement clicked. Also an internet advertising model where advertisers pay a publisher (usually a search engine, social media site, or website owner) a certain amount of money every time their ad is clicked. For search engines, PPC ads display an advertisement when someone searches for a keyword that matches the advertiser’s keyword list, which they submit to the search engine ahead of time.<\/p>\n

        PPC ads are used to direct traffic to the advertiser’s website, and PPC is used to assess the cost effectiveness and profitability of your paid advertising campaigns.<\/p>\n

        There are two ways to pay for PPC ads:<\/p>\n