{"id":4004,"date":"2019-06-28T17:07:13","date_gmt":"2019-06-28T14:07:13","guid":{"rendered":"https:\/\/super-news.info\/vi\/18-vi-du-ve-quan-he-doi-tac-hop-tac-thuong-hieu-thanh-cong-va-tai-sao-chung-lai-tuyet-voi-nhu-vay\/"},"modified":"2020-11-20T15:33:31","modified_gmt":"2020-11-20T12:33:31","slug":"18-vi-du-ve-quan-he-doi-tac-hop-tac-thuong-hieu-thanh-cong-va-tai-sao-chung-lai-tuyet-voi-nhu-vay","status":"publish","type":"post","link":"https:\/\/super-news.info\/vi\/18-vi-du-ve-quan-he-doi-tac-hop-tac-thuong-hieu-thanh-cong-va-tai-sao-chung-lai-tuyet-voi-nhu-vay\/","title":{"rendered":"18 v\u00ed d\u1ee5 v\u1ec1 quan h\u1ec7 \u0111\u1ed1i t\u00e1c h\u1ee3p t\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng (v\u00e0 t\u1ea1i sao ch\u00fang l\u1ea1i tuy\u1ec7t v\u1eddi nh\u01b0 v\u1eady)"},"content":{"rendered":"<p>M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 l\u00f2ng trung th\u00e0nh v\u1edbi c\u00e1c nh\u00e3n hi\u1ec7u y\u00eau th\u00edch c\u1ee7a h\u1ecd, nh\u01b0ng r\u1ea5t c\u00f3 th\u1ec3 c\u00e1c s\u1ea3n ph\u1ea9m y\u00eau th\u00edch c\u1ee7a b\u1ea1n l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a hai th\u01b0\u01a1ng hi\u1ec7u ri\u00eang bi\u1ec7t l\u00e0m vi\u1ec7c c\u00f9ng nhau.<\/p>\n<p>M\u1ed9t trong nh\u1eefng k\u00fd \u1ee9c tu\u1ed5i th\u01a1 y\u00eau d\u1ea5u c\u1ee7a ri\u00eang t\u00f4i l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m h\u1ee3p t\u00e1c th\u01b0\u01a1ng hi\u1ec7u: Betty Crocker h\u1ee3p t\u00e1c v\u1edbi Hershey \u0111\u1ec3 \u0111\u01b0a xi-r\u00f4 s\u00f4 c\u00f4 la v\u00e0o c\u00f4ng th\u1ee9c b\u00e1nh brownie \u0111\u1eb7c tr\u01b0ng c\u1ee7a n\u00f3.C\u00f3 m\u1ed9t \u0111i\u1ec1u tuy\u1ec7t v\u1eddi v\u1ec1 s\u1ea3n ph\u1ea9m c\u00f9ng nh\u00e3n hi\u1ec7u \u0111\u00f3: \u0110\u00f3 l\u00e0 m\u1ed9t c\u00e1ch th\u00fa v\u1ecb \u0111\u1ec3 k\u1ebft h\u1ee3p hai th\u01b0\u01a1ng hi\u1ec7u c\u1ed5 \u0111i\u1ec3n th\u00e0nh m\u1ed9t tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi cho ng\u01b0\u1eddi h\u00e2m m\u1ed9 l\u00e0m b\u00e1nh v\u00e0 s\u00f4 c\u00f4 la. Tr\u00ean th\u1ef1c t\u1ebf, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y v\u1eabn t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u m\u1edbi cho \u0111\u1ebfn ng\u00e0y nay.<\/p>\n<p>\u0110\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t quan h\u1ec7 \u0111\u1ed1i t\u00e1c ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o chi\u1ebfn l\u01b0\u1ee3c gi\u1eefa hai th\u01b0\u01a1ng hi\u1ec7u, trong \u0111\u00f3 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u0169ng mang l\u1ea1i th\u00e0nh c\u00f4ng cho th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i t\u00e1c c\u1ee7a m\u00ecnh. H\u1ee3p t\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng doanh nghi\u1ec7p, n\u00e2ng cao nh\u1eadn th\u1ee9c v\u00e0 th\u00e2m nh\u1eadp v\u00e0o c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi v\u00e0 \u0111\u1ec3 h\u1ee3p t\u00e1c th\u1ef1c s\u1ef1 ho\u1ea1t \u0111\u1ed9ng, n\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t chi\u1ebfn th\u1eafng c\u00f9ng c\u00f3 l\u1ee3i cho t\u1ea5t c\u1ea3 ng\u01b0\u1eddi ch\u01a1i trong tr\u00f2 ch\u01a1i. C\u1ea3 hai kh\u00e1n gi\u1ea3 c\u1ea7n t\u00ecm gi\u00e1 tr\u1ecb &#8211; nh\u01b0 nh\u1eefng ng\u01b0\u1eddi h\u00e2m m\u1ed9 y\u00eau th\u00edch s\u00f4 c\u00f4 la c\u1ee7a Betty Crocker v\u00e0 Hershey&#8217;s.<\/p>\n<p>C\u00f3 m\u1ed9t <i>t\u1ea5n <\/i> v\u1ec1 nh\u1eefng v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi c\u1ee7a quan h\u1ec7 \u0111\u1ed1i t\u00e1c \u0111\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u ngo\u00e0i kia. \u0110\u1ec3 cho b\u1ea1n th\u1ea5y \u0111i\u1ec1u g\u00ec l\u00e0m cho h\u1ecd th\u00e0nh c\u00f4ng nh\u01b0 v\u1eady, ch\u00fang t\u00f4i \u0111\u00e3 s\u1eafp x\u1ebfp m\u1ed9t danh s\u00e1ch 13 v\u00ed d\u1ee5 v\u1ec1 quan h\u1ec7 \u0111\u1ed1i t\u00e1c \u0111\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec7t v\u1eddi \u0111\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho b\u1ea1n.<\/p>\n<div>\n<h2>V\u00ed d\u1ee5 kinh doanh h\u1ee3p t\u00e1c \u0111\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n<ol>\n<li>GoPro &amp; Red Bull<\/li>\n<li>\u0110\u1ed3 g\u1ed1m Chu\u1ed3ng &amp; Sherwin-Williams<\/li>\n<li>Casper &amp; T\u00e2y Elm<\/li>\n<li>Chu\u00f4ng Taco &amp; Doritos<\/li>\n<li>Kanye v\u00e0 Adidas<\/li>\n<li>BMW v\u00e0 Louis Vuitton<\/li>\n<li>Starbucks &amp; Spotify<\/li>\n<li>Th\u1ebb Apple &amp; MasterCard<\/li>\n<li>Airbnb &amp; Flipboard<\/li>\n<li>Uber v\u00e0 Spotify<\/li>\n<li>Levi &amp; Pinterest<\/li>\n<li>BuzzFeed &amp; H\u1ed9i b\u1ea1n th\u00fa t\u1ed1t nh\u1ea5t<\/li>\n<li>Alexander Wang &amp; H &amp; M<\/li>\n<li>CoverGirl &amp; Lucasfilm<\/li>\n<li>Amazon &amp; American Express<\/li>\n<li>UNICEF &amp; Target<\/li>\n<li>Nike v\u00e0 Apple<\/li>\n<li>Bonne Belle &amp; Ti\u1ebfn s\u0129 Pepper<\/li>\n<\/ol>\n<\/div>\n<h3>1. GoPro &amp; Red Bull<\/h3>\n<h4>Chi\u1ebfn d\u1ecbch h\u1ee3p t\u00e1c th\u01b0\u01a1ng hi\u1ec7u: Stratos<\/h4>\n<p>GoPro kh\u00f4ng ch\u1ec9 b\u00e1n m\u00e1y \u1ea3nh c\u1ea7m tay v\u00e0 Red Bull kh\u00f4ng ch\u1ec9 b\u00e1n n\u01b0\u1edbc t\u0103ng l\u1ef1c. Thay v\u00e0o \u0111\u00f3, c\u1ea3 hai \u0111\u00e3 t\u1ef1 coi m\u00ecnh l\u00e0 th\u01b0\u01a1ng hi\u1ec7u phong c\u00e1ch s\u1ed1ng &#8211; \u0111\u1eb7c bi\u1ec7t, m\u1ed9t l\u1ed1i s\u1ed1ng \u0111\u1ea7y h\u00e0nh \u0111\u1ed9ng, phi\u00eau l\u01b0u, kh\u00f4ng s\u1ee3 h\u00e3i v\u00e0 th\u01b0\u1eddng kh\u00e1 c\u1ef1c \u0111oan. Nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c chia s\u1ebb n\u00e0y l\u00e0m cho ch\u00fang tr\u1edf th\u00e0nh m\u1ed9t c\u1eb7p ho\u00e0n h\u1ea3o cho c\u00e1c chi\u1ebfn d\u1ecbch h\u1ee3p t\u00e1c th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng m\u00f4n th\u1ec3 thao h\u00e0nh \u0111\u1ed9ng xung quanh.<\/p>\n<p>\u0110\u1ec3 h\u1ee3p t\u00e1c, GoPro trang b\u1ecb cho c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean v\u00e0 nh\u00e0 th\u00e1m hi\u1ec3m t\u1eeb kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 t\u00e0i tr\u1ee3 \u0111\u1ec3 n\u1eafm b\u1eaft nh\u1eefng th\u1ee9 nh\u01b0 cu\u1ed9c \u0111ua, pha nguy hi\u1ec3m v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n th\u1ec3 thao h\u00e0nh \u0111\u1ed9ng tr\u00ean video &#8211; t\u1eeb quan \u0111i\u1ec3m c\u1ee7a v\u1eadn \u0111\u1ed9ng vi\u00ean. \u0110\u1ed3ng th\u1eddi, Red Bull s\u1eed d\u1ee5ng kinh nghi\u1ec7m v\u00e0 danh ti\u1ebfng c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111i\u1ec1u h\u00e0nh v\u00e0 t\u00e0i tr\u1ee3 cho c\u00e1c s\u1ef1 ki\u1ec7n n\u00e0y.<\/p>\n<p>&#8220;C\u00f4ng ngh\u1ec7 m\u00e1y \u1ea3nh GoPro \u0111ang cho ph\u00e9p ch\u00fang t\u00f4i b\u1ed5 sung cho ch\u01b0\u01a1ng tr\u00ecnh b\u1eb1ng c\u00e1ch \u0111\u01b0a ra nh\u1eefng quan \u0111i\u1ec3m v\u1eadn \u0111\u1ed9ng vi\u00ean m\u1edbi ch\u01b0a t\u1eebng th\u1ea5y tr\u01b0\u1edbc \u0111\u00e2y&#8221;, Sean Eggert, gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb th\u1ec3 thao c\u1ee7a Red Bull cho bi\u1ebft. S\u1ef1 h\u1ee3p t\u00e1c cho ph\u00e9p n\u1ed9i dung \u0111\u1ed9c quy\u1ec1n c\u1ee7a GoPro \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u1ea3 hai c\u00f4ng ty.<\/p>\n<p>Trong khi GoPro v\u00e0 Red Bull \u0111\u00e3 ph\u1ed1i h\u1ee3p th\u1ef1c hi\u1ec7n nhi\u1ec1u s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c d\u1ef1 \u00e1n v\u1edbi nhau, c\u00f3 l\u1ebd l\u00e0 di\u1ec5n vi\u00ean \u0111\u00f3ng th\u1ebf s\u1ef1 h\u1ee3p t\u00e1c l\u1edbn nh\u1ea5t h\u1ecd \u0111\u00e3 l\u00e0m l\u00e0 &#8220;Stratos&#8221;, trong \u0111\u00f3 Felix Baumgartner nh\u1ea3y t\u1eeb m\u1ed9t pod gian h\u01a1n 24 d\u1eb7m tr\u00ean b\u1ec1 m\u1eb7t c\u1ee7a Tr\u00e1i \u0111\u1ea5t v\u1edbi m\u1ed9t GoPro g\u1eafn v\u00e0o m\u00ecnh ng\u01b0\u1eddi. Baumgartner kh\u00f4ng ch\u1ec9 l\u1eadp ba k\u1ef7 l\u1ee5c th\u1ebf gi\u1edbi v\u00e0o ng\u00e0y h\u00f4m \u0111\u00f3, m\u00e0 anh c\u00f2n th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb c\u1ee7a vi\u1ec7c t\u00e1i hi\u1ec7n ti\u1ec1m n\u0103ng con ng\u01b0\u1eddi x\u00e1c \u0111\u1ecbnh c\u1ea3 GoPro v\u00e0 Red Bull.<\/p>\n<p><iframe loading=\"lazy\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/www.youtube.com\/embed\/dYw4meRWGd4\" allowfullscreen=\"allowfullscreen\" width=\"669\" height=\"376\" frameborder=\"0\"><\/iframe><\/p>\n<h3>2. Chu\u1ed3ng g\u1ed1m &amp; Sherwin-Williams<\/h3>\n<h4>Chi\u1ebfn d\u1ecbch h\u1ee3p t\u00e1c th\u01b0\u01a1ng hi\u1ec7u: T\u00f4 m\u00e0u c\u0103n ph\u00f2ng c\u1ee7a b\u1ea1n<\/h4>\n<p>M\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch h\u1ee3p t\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n t\u1edbi m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng ho\u00e0n to\u00e0n m\u1edbi. \u0110\u00f3 ch\u00ednh x\u00e1c l\u00e0 nh\u1eefng g\u00ec c\u1eeda h\u00e0ng trang tr\u00ed n\u1ed9i th\u1ea5t \u0111\u1ed3 g\u1ed1m v\u00e0 c\u00f4ng ty s\u01a1n Sherwin-Williams \u0111\u00e3 l\u00e0m khi h\u1ecd h\u1ee3p t\u00e1c tr\u1edf l\u1ea1i v\u00e0o n\u0103m 2013.<\/p>\n<p>Hai th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f9ng nhau t\u1ea1o ra m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m s\u01a1n \u0111\u1ed9c quy\u1ec1n, sau \u0111\u00f3 th\u00eam m\u1ed9t ph\u1ea7n m\u1edbi tr\u00ean trang web c\u1ee7a Pottery Barn gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng l\u1ef1a ch\u1ecdn m\u00e0u s\u01a1n \u0111\u1ec3 b\u1ed5 sung cho l\u1ef1a ch\u1ecdn \u0111\u1ed3 n\u1ed9i th\u1ea5t c\u1ee7a h\u1ecd.<\/p>\n<p>Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ph\u1ed1i h\u1ee3p m\u00e0u s\u01a1n v\u1edbi \u0111\u1ed3 n\u1ed9i th\u1ea5t Pottery Barn ho\u00e0n h\u1ea3o nh\u01b0 tranh v\u1ebd \u0111\u1ec3 h\u1ee3p t\u00e1c c\u00f9ng c\u00f3 l\u1ee3i &#8211; v\u00e0 h\u1ed7 tr\u1ee3 phong c\u00e1ch cho kh\u00e1ch h\u00e0ng c\u1ee7a c\u1ea3 hai th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 kh\u1edfi \u0111\u1ed9ng. &#8220;S\u01a1n \u0111\u00edch&#8221;, trang \u0111\u00edch c\u1ee7a Pottery Barn cho quan h\u1ec7 \u0111\u1ed1i t\u00e1c, ch\u1ee9a c\u00e1c b\u00e0i \u0111\u0103ng blog h\u1eefu \u00edch v\u00e0 c\u00e1c \u00fd t\u01b0\u1edfng h\u01b0\u1edbng d\u1eabn c\u00e1ch v\u1ebd v\u00e0 trang tr\u00ed t\u1ef1 l\u00e0m.<\/p>\n<h3>3. Casper &amp; T\u00e2y Elm<\/h3>\n<h4>Chi\u1ebfn d\u1ecbch h\u1ee3p t\u00e1c th\u01b0\u01a1ng hi\u1ec7u: Th\u1eed nghi\u1ec7m n\u1ec7m Casper<\/h4>\n<p>B\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 nghe n\u00f3i v\u1ec1 Casper &#8211; \u0111\u00f3 l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ec7m v\u00e0 gi\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn b\u00e1n n\u1ec7m trong m\u1ed9t h\u1ed9p.<\/p>\n<p>C\u00e1c video unbox n\u1ec7m unper nh\u01b0 video n\u00e0y \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t hit tr\u00ean YouTube, nh\u01b0ng m\u1eb7c d\u00f9 ch\u00ednh s\u00e1ch ho\u00e0n tr\u1ea3 100 ng\u00e0y c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, m\u1ed9t s\u1ed1 ng\u01b0\u1eddi mua h\u00e0ng v\u1eabn c\u00f3 th\u1ec3 do d\u1ef1 \u0111\u1ec3 mua n\u1ec7m m\u00e0 kh\u00f4ng c\u00f3 c\u01a1 h\u1ed9i cu\u1ed9n l\u1ea1i tr\u01b0\u1edbc.<\/p>\n<p>Nh\u1eadp West Elm, m\u1ed9t c\u00f4ng ty n\u1ed9i th\u1ea5t cao c\u1ea5p. Casper v\u00e0 West Elm h\u1ee3p t\u00e1c \u0111\u1ec3 ng\u01b0\u1eddi mua s\u1eafm c\u00f3 th\u1ec3 th\u1eed n\u1ec7m tho\u1ea3i m\u00e1i tr\u01b0\u1edbc khi mua &#8211; v\u00e0 v\u00ec v\u1eady West Elm c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o n\u1ed9i th\u1ea5t ph\u00f2ng ng\u1ee7 sang tr\u1ecdng c\u1ee7a m\u00ecnh.<\/p>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 kh\u00e1c v\u1ec1 quan h\u1ec7 \u0111\u1ed1i t\u00e1c \u0111\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u c\u00f9ng c\u00f3 l\u1ee3i. N\u00f3 gi\u00fap c\u1ea3 hai th\u01b0\u01a1ng hi\u1ec7u thu h\u00fat m\u1ed9t nh\u00f3m ng\u01b0\u1eddi mua s\u1eafm r\u1ed9ng h\u01a1n &#8211; x\u00e9t cho c\u00f9ng, Casper kh\u00f4ng b\u00e1n \u0111\u1ed3 n\u1ed9i th\u1ea5t v\u00e0 West Elm kh\u00f4ng b\u00e1n n\u1ec7m. N\u00f3 c\u0169ng cung c\u1ea5p cho ng\u01b0\u1eddi mua h\u00e0ng c\u00e1c t\u00f9y ch\u1ecdn &#8211; \u0111\u1ec3 th\u1eed n\u1ec7m tr\u01b0\u1edbc khi mua, ho\u1eb7c \u0111\u1ec3 c\u1ea3m nh\u1eadn nh\u1eefng g\u00ec n\u00f3 s\u1ebd gi\u1ed1ng nh\u01b0 ng\u1ee7 trong khung gi\u01b0\u1eddng.<\/p>\n<h3>4. Chu\u00f4ng Taco &amp; Doritos<\/h3>\n<h4>Chi\u1ebfn d\u1ecbch h\u1ee3p t\u00e1c th\u01b0\u01a1ng hi\u1ec7u: Doritos Locos Tacos<\/h4>\n<p>Khi Doritos Locos Taco l\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u, n\u00f3 nhanh ch\u00f3ng tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng m\u1eb7t h\u00e0ng ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u00e0 \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn r\u1ed9ng r\u00e3i trong ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1ee9c \u0103n nhanh. Frito-Lay \u0111\u00e3 l\u1ea5y c\u00f4ng th\u1ee9c taco gi\u00f2n gi\u00f2n c\u1ee7a Taco Bell v\u00e0 t\u1eb7ng Locos Taco m\u00f3n \u0111\u1eb7c bi\u1ec7t, \u0111\u1eb7c tr\u01b0ng c\u1ee7a n\u00f3: v\u1ecf Doritos. Hai c\u00f4ng ty mu\u1ed1n gi\u1eef v\u1ecf c\u00e0ng g\u1ea7n v\u1edbi c\u00e1c lo\u1ea1i ph\u00f4 mai nguy\u00ean b\u1ea3n c\u00e0ng t\u1ed1t, s\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c masa ng\u00f4 nguy\u00ean b\u1ea3n v\u00e0 ph\u1ee7 n\u00f3 trong b\u1ee5i ph\u00f4 mai nacho \u0111\u1eb7c bi\u1ec7t \u0111\u00f3.<\/p>\n<p>Taco l\u00e0 m\u1ed9t th\u00e0nh c\u00f4ng ngay l\u1eadp t\u1ee9c v\u00e0 b\u00f9ng n\u1ed5: Taco Bell \u0111\u00e3 b\u00e1n \u0111\u01b0\u1ee3c kho\u1ea3ng 1 t\u1ef7 chi\u1ebfc trong n\u0103m \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u.<\/p>\n<p>Taco Bell v\u00e0 Frito Lay \u0111\u00e3 qu\u1ea3ng c\u00e1o Doritos Locos Taco b\u1eb1ng c\u00e1ch g\u00f3i taco trong m\u1ed9t chi\u1ebfc t\u00fai Doritos c\u1ed5 \u0111i\u1ec3n, ph\u1ea3n \u00e1nh s\u1ef1 h\u1ee3p t\u00e1c c\u00f9ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thu h\u00fat kh\u00e1n gi\u1ea3 c\u1ee7a c\u1ea3 hai th\u01b0\u01a1ng hi\u1ec7u. Th\u00e0nh c\u00f4ng phi th\u01b0\u1eddng c\u1ee7a Doritos Locos Taco l\u00e0 m\u1ed9t v\u00ed d\u1ee5 kh\u00e1c v\u1ec1 l\u00fd do t\u1ea1i sao \u0111\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 b\u00e1n h\u00e0ng cho c\u1ea3 hai th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h3>5. Kanye v\u00e0 Adidas<\/h3>\n<h4>Chi\u1ebfn d\u1ecbch h\u1ee3p t\u00e1c th\u01b0\u01a1ng hi\u1ec7u: <strong>Yeezy<\/strong><\/h4>\n<p>Kanye West, n\u1ed5i ti\u1ebfng v\u1edbi c\u00e1c album rap gi\u00e0nh gi\u1ea3i Grammy, h\u1ee3p t\u00e1c v\u1edbi Adidas \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t d\u00f2ng gi\u00e0y cao c\u1ea5p c\u00f3 t\u00ean l\u00e0 Yeezy. S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a Kanye v\u00e0 ph\u00e2n kh\u00fac th\u1eddi trang d\u1ea1o ph\u1ed1 \u0111ang ph\u00e1t tri\u1ec3n c\u1ee7a Adidas \u0111\u00e3 t\u1ea1o n\u00ean thu nh\u1eadp m\u1ea1nh m\u1ebd cho c\u00f4ng ty v\u00e0 t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u k\u1ec3 t\u1eeb khi \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u.<\/p>\n<p>S\u1ef1 h\u1ea5p d\u1eabn c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng Kanye mang l\u1ea1i l\u1ee3i \u00edch cho Adidas b\u1eb1ng c\u00e1ch t\u1ea1o ra ti\u1ebfng vang xung quanh trang ph\u1ee5c c\u1ee7a m\u00ecnh v\u00e0 th\u01b0\u01a1ng hi\u1ec7u qu\u1ea7n \u00e1o th\u1ec3 thao mang \u0111\u1ebfn cho Kanye m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc \u0111\u1ec3 x\u00e2y d\u1ef1ng d\u00f2ng qu\u1ea7n \u00e1o cao c\u1ea5p c\u1ee7a anh. M\u1ed9t trong nh\u1eefng \u0111i\u1ec3m h\u1ea5p d\u1eabn nh\u1ea5t c\u1ee7a Yeezy &#8211; v\u00e0 \u0111\u00e1ng ch\u00fa \u00fd nh\u1ea5t l\u00e0 \u0111\u00f4i gi\u00e0y c\u1ee7a n\u00f3 &#8211; l\u00e0 t\u00ednh \u0111\u1ed9c quy\u1ec1n c\u1ee7a n\u00f3: \u0111\u1ecba v\u1ecb n\u1ed5i ti\u1ebfng c\u1ee7a Kanye, nh\u1eefng \u0111\u00f4i gi\u00e0y c\u1ef1c k\u1ef3 khan hi\u1ebfm v\u00e0 th\u1ebb gi\u00e1 cao khi\u1ebfn nh\u1eefng ng\u01b0\u1eddi may m\u1eafn s\u1edf h\u1eefu \u0111\u00f4i gi\u00e0y Yeezy c\u1ea3m th\u1ea5y h\u01a1i n\u1ed5i ti\u1ebfng b\u1edfi hi\u1ec7p h\u1ed9i.<\/p>\n<p>M\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Adidas v\u1edbi Kanye v\u00e0 k\u1ebft qu\u1ea3 gi\u1ed1ng nh\u01b0 Yeezy sau \u0111\u00f3 \u0111\u00e3 d\u1eabn \u0111\u1ebfn m\u1ed9t n\u0103m xu\u1ea5t s\u1eafc c\u1ee7a c\u00f4ng ty: n\u0103m 2019, thu nh\u1eadp r\u00f2ng c\u1ee7a Adidas \u0111\u00e3 t\u0103ng 19,5% l\u00ean 1,9 t\u1ef7 USD.<\/p>\n<h3>6. BMW v\u00e0 Louis Vuitton<\/h3>\n<h4>Chi\u1ebfn d\u1ecbch h\u1ee3p t\u00e1c th\u01b0\u01a1ng hi\u1ec7u: Ngh\u1ec7 thu\u1eadt du l\u1ecbch<\/h4>\n<p>Nh\u00e0 s\u1ea3n xu\u1ea5t xe h\u01a1i BMW v\u00e0 nh\u00e0 thi\u1ebft k\u1ebf Louis Vuitton c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 c\u1eb7p \u0111\u00f4i r\u00f5 r\u00e0ng nh\u1ea5t. Nh\u01b0ng n\u1ebfu b\u1ea1n ngh\u0129 v\u1ec1 n\u00f3, h\u1ecd c\u00f3 m\u1ed9t v\u00e0i \u0111i\u1ec3m quan tr\u1ecdng chung. N\u1ebfu b\u1ea1n t\u1eadp trung v\u00e0o c\u00e1c d\u00f2ng h\u00e0nh l\u00fd \u0111\u1eb7c tr\u01b0ng c\u1ee7a Louis Vuitton, c\u1ea3 hai \u0111\u1ec1u kinh doanh du l\u1ecbch. C\u1ea3 hai \u0111\u1ec1u coi tr\u1ecdng s\u1ef1 sang tr\u1ecdng. V\u00e0 cu\u1ed1i c\u00f9ng, c\u1ea3 hai \u0111\u1ec1u l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n th\u1ed1ng n\u1ed5i ti\u1ebfng, n\u1ed5i ti\u1ebfng v\u1edbi ngh\u1ec1 th\u1ee7 c\u00f4ng ch\u1ea5t l\u01b0\u1ee3ng cao.<\/p>\n<p>Nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c chia s\u1ebb n\u00e0y ch\u00ednh x\u00e1c l\u00e0 l\u00fd do t\u1ea1i sao chi\u1ebfn d\u1ecbch h\u1ee3p t\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f3 \u00fd ngh\u0129a r\u1ea5t l\u1edbn. Trong quan h\u1ec7 \u0111\u1ed1i t\u00e1c c\u1ee7a h\u1ecd, BMW \u0111\u00e3 t\u1ea1o ra m\u1ed9t m\u1eabu xe th\u1ec3 thao c\u00f3 t\u00ean BMW i8, trong khi Louis Vuitton thi\u1ebft k\u1ebf m\u1ed9t b\u1ed9 vali v\u00e0 t\u00fai b\u1ed1n m\u1ea3nh \u0111\u1ed9c quy\u1ec1n, ph\u00f9 h\u1ee3p ho\u00e0n h\u1ea3o v\u1edbi k\u1ec7 b\u01b0u ki\u1ec7n ph\u00eda sau xe.<\/p>\n<p>M\u1eb7c d\u00f9 b\u1ed9 h\u00e0nh l\u00fd b\u1ed1n m\u1ea3nh c\u00f3 gi\u00e1 20.000 \u0111\u00f4 la, nh\u01b0ng m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, v\u00ec BMW i8 c\u00f3 gi\u00e1 kh\u1edfi \u0111i\u1ec3m 135.700 \u0111\u00f4 la. M\u1ed9t m\u1ee9c gi\u00e1 nh\u01b0 th\u1ebf l\u00e0m cho b\u1ed9 h\u00e0nh l\u00fd \u0111\u00f3 c\u00f3 v\u1ebb nh\u01b0 l\u00e0 m\u1ed9t gi\u1ecdt trong x\u00f4.<\/p>\n<p>H\u00e0nh l\u00fd kh\u00f4ng ch\u1ec9 ph\u00f9 h\u1ee3p v\u1edbi k\u00edch th\u01b0\u1edbc ho\u00e0n h\u1ea3o, m\u00e0 thi\u1ebft k\u1ebf v\u00e0 ngo\u1ea1i h\u00ecnh c\u1ee7a n\u00f3 c\u0169ng ph\u00f9 h\u1ee3p ho\u00e0n h\u1ea3o v\u1edbi h\u00ecnh \u1ea3nh c\u1ee7a BMW: ki\u1ec3u d\u00e1ng \u0111\u1eb9p, nam t\u00ednh v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cao. H\u00f3a ra c\u1ea3 h\u00e0nh l\u00fd v\u00e0 m\u1ed9t s\u1ed1 b\u1ed9 ph\u1eadn trong n\u1ed9i th\u1ea5t c\u1ee7a xe \u0111\u1ec1u s\u1eed d\u1ee5ng v\u1eadt li\u1ec7u composite b\u1eb1ng s\u1ee3i carbon, nh\u01b0ng v\u1eabn nh\u1eb9.<\/p>\n<p>Patrick-Louis Vuitton, ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u c\u00e1c \u0111\u01a1n \u0111\u1eb7t h\u00e0ng \u0111\u1eb7c bi\u1ec7t t\u1ea1i Louis Vuitton cho bi\u1ebft: &#8220;S\u1ef1 h\u1ee3p t\u00e1c n\u00e0y v\u1edbi BMW i l\u00e0 \u0111i\u1ec3n h\u00ecnh cho c\u00e1c gi\u00e1 tr\u1ecb chung c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 s\u1ef1 s\u00e1ng t\u1ea1o, \u0111\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7 v\u00e0 phong c\u00e1ch&#8221;. &#8220;C\u00e1c th\u1ee3 th\u1ee7 c\u00f4ng c\u1ee7a ch\u00fang t\u00f4i r\u1ea5t th\u00edch th\u1eed th\u00e1ch c\u1ee7a d\u1ef1 \u00e1n r\u1ea5t \u0111\u1eb7c bi\u1ec7t n\u00e0y, s\u1eed d\u1ee5ng s\u1ef1 kh\u00e9o l\u00e9o v\u00e0 ch\u00fa \u00fd \u0111\u1ebfn t\u1eebng chi ti\u1ebft \u0111\u1ec3 t\u1ea1o ra m\u1ed9t b\u1ed9 h\u00e0nh l\u00fd th\u1ef1c s\u1ef1 sang tr\u1ecdng. \u0110\u00e2y l\u00e0 m\u1ed9t bi\u1ec3u hi\u1ec7n thu\u1ea7n t\u00fay c\u1ee7a ngh\u1ec7 thu\u1eadt du l\u1ecbch.&#8221;<\/p>\n<h3>7. Starbucks &amp; Spotify<\/h3>\n<h4>Chi\u1ebfn d\u1ecbch h\u1ee3p t\u00e1c th\u01b0\u01a1ng hi\u1ec7u: <strong>H\u1ec7 sinh th\u00e1i \u00e2m nh\u1ea1c \u0111\u1ea7u ti\u00ean<\/strong><\/h4>\n<p>Starbucks \u0111\u00e3 nh\u00e2n r\u1ed9ng tr\u1ea3i nghi\u1ec7m c\u1eeda h\u00e0ng c\u00e0 ph\u00ea cao c\u1ea5p th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u l\u1edbn, s\u1eed d\u1ee5ng \u00e2m nh\u1ea1c \u0111\u1ec3 t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng xung quanh c\u00e0 ph\u00ea c\u1ee7a m\u00ecnh. Spotify, m\u1ed9t n\u1ec1n t\u1ea3ng ph\u00e1t nh\u1ea1c, \u0111\u00e3 cung c\u1ea5p g\u1ea7n 25 t\u1ef7 gi\u1edd nghe tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Starbucks v\u00e0 Spotify \u0111\u00e3 t\u1ea1o ra m\u1ed9t quan h\u1ec7 \u0111\u1ed1i t\u00e1c \u0111\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u s\u00e1ng t\u1ea1o \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t &#8220;h\u1ec7 sinh th\u00e1i \u00e2m nh\u1ea1c&#8221;, cho ph\u00e9p c\u00e1c ngh\u1ec7 s\u0129 ti\u1ebfp c\u1eadn nhi\u1ec1u h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Starbucks v\u00e0 cho Starbuck quy\u1ec1n truy c\u1eadp v\u00e0o \u0111\u0129a h\u00e1t m\u1edf r\u1ed9ng c\u1ee7a Spotify.<\/p>\n<p>Th\u00f4ng qua s\u00e1ng ki\u1ebfn, nh\u00e2n vi\u00ean c\u1ee7a Starbucks c\u00f3 \u0111\u01b0\u1ee3c \u0111\u0103ng k\u00fd cao c\u1ea5p Spotify, trong \u0111\u00f3 h\u1ecd c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd danh s\u00e1ch ph\u00e1t (m\u00e0 kh\u00e1ch h\u00e0ng quen c\u00f3 th\u1ec3 truy c\u1eadp th\u00f4ng qua \u1ee8ng d\u1ee5ng di \u0111\u1ed9ng Starbucks) \u0111\u1ec3 ch\u01a1i su\u1ed1t c\u1ea3 ng\u00e0y trong c\u1eeda h\u00e0ng. H\u1ec7 sinh th\u00e1i \u00e2m nh\u1ea1c n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 m\u1edf r\u1ed9ng m\u00f4i tr\u01b0\u1eddng qu\u00e1n c\u00e0 ph\u00ea m\u00e0 Starbucks \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn trong khi cho c\u00e1c ngh\u1ec7 s\u0129 ti\u1ebfp x\u00fac nhi\u1ec1u h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a Starbucks.<\/p>\n<p>Quan h\u1ec7 \u0111\u1ed1i t\u00e1c &#8220;h\u1ec7 sinh th\u00e1i \u00e2m nh\u1ea1c&#8221; \u0111\u00f4i b\u00ean c\u00f9ng c\u00f3 l\u1ee3i, l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00e1c c\u00f4ng ty ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi kh\u00e1c m\u00e0 kh\u00f4ng ph\u1ea3i hy sinh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd.<\/p>\n<h3>8. Th\u1ebb Apple &amp; MasterCard<\/h3>\n<h4>Chi\u1ebfn d\u1ecbch h\u1ee3p t\u00e1c th\u01b0\u01a1ng hi\u1ec7u: Apple Pay<\/h4>\n<p>\u0110\u00f4i khi, quan h\u1ec7 \u0111\u1ed1i t\u00e1c \u0111\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e1c d\u1ef1 \u00e1n tuy\u1ec7t v\u1eddi gi\u1eefa hai c\u00f4ng ty &#8211; ch\u00fang th\u1ef1c s\u1ef1 c\u00f3 gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf khi c\u00e1c c\u00f4ng ty l\u00e0m vi\u1ec7c c\u00f9ng nhau.<\/p>\n<p>Khi Apple ph\u00e1t h\u00e0nh \u1ee9ng d\u1ee5ng Apple Pay, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 thay \u0111\u1ed5i hi\u1ec7u qu\u1ea3 c\u00e1ch m\u1ecdi ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n giao d\u1ecbch. \u1ee8ng d\u1ee5ng n\u00e0y cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi l\u01b0u tr\u1eef d\u1eef li\u1ec7u th\u1ebb t\u00edn d\u1ee5ng ho\u1eb7c th\u1ebb ghi n\u1ee3 tr\u00ean \u0111i\u1ec7n tho\u1ea1i c\u1ee7a h\u1ecd, v\u00ec v\u1eady h\u1ecd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ch\u00fang m\u00e0 kh\u00f4ng c\u1ea7n c\u00f3 th\u1ebb b\u00ean m\u00ecnh. Nh\u01b0ng \u0111\u1ec3 \u1ee9ng d\u1ee5ng n\u00e0y th\u00e0nh c\u00f4ng, n\u00f3 c\u1ea7n c\u00e1c c\u00f4ng ty th\u1ebb t\u00edn d\u1ee5ng t\u00edch h\u1ee3p v\u1edbi c\u00f4ng ngh\u1ec7 n\u00e0y. \u0110\u1ed3ng th\u1eddi, c\u00e1c c\u00f4ng ty th\u1ebb t\u00edn d\u1ee5ng c\u0169ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh nhi\u1ec1u h\u01a1n n\u1ebfu h\u1ecd kh\u00f4ng t\u01b0\u01a1ng th\u00edch v\u1edbi c\u00f4ng c\u1ee5 mua h\u00e0ng ti\u00eau d\u00f9ng m\u1edbi nh\u1ea5t.<\/p>\n<p>\u0110\u1ec3 v\u01b0\u1ee3t l\u00ean tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, MasterCard \u0111\u00e3 tr\u1edf th\u00e0nh c\u00f4ng ty th\u1ebb t\u00edn d\u1ee5ng \u0111\u1ea7u ti\u00ean cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng l\u01b0u tr\u1eef th\u1ebb t\u00edn d\u1ee5ng v\u00e0 th\u1ebb ghi n\u1ee3 c\u1ee7a h\u1ecd tr\u00ean Apple Pay. MasterCard kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a m\u1ed9t nh\u00e0 ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 ti\u00eau d\u00f9ng l\u1edbn trong m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c n\u00e0y &#8211; n\u00f3 \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u00f9ng v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00ednh h\u1ecd trong c\u00e1ch h\u1ecd ch\u1ecdn mua h\u00e0ng t\u1ea1i qu\u1ea7y.<\/p>\n<h3>9. Airbnb &amp; Flipboard<\/h3>\n<h4>Chi\u1ebfn d\u1ecbch h\u1ee3p t\u00e1c th\u01b0\u01a1ng hi\u1ec7u: Kinh nghi\u1ec7m<\/h4>\n<p>B\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 nghe n\u00f3i v\u1ec1 Airbnb, \u1ee9ng d\u1ee5ng chia s\u1ebb ph\u00f2ng cho ph\u00e9p b\u1ea1n t\u00ecm ch\u1ed7 \u1edf thu\u1eadn ti\u1ec7n \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef b\u1edfi nh\u1eefng ng\u01b0\u1eddi th\u1ef1c s\u1ef1. Nh\u01b0ng \u0111\u1ed1i t\u00e1c m\u1edbi nh\u1ea5t c\u1ee7a n\u00f3, Flipboard, c\u00f3 th\u1ec3 \u0111\u00e3 kh\u00f4ng c\u00f3 m\u1eb7t tr\u00ean radar c\u1ee7a b\u1ea1n cho \u0111\u1ebfn b\u00e2y gi\u1edd.<\/p>\n<p>Flipboard l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 t\u1ed5ng h\u1ee3p tin t\u1ee9c thu th\u1eadp tin t\u1ee9c v\u00e0 n\u1ed9i dung th\u1eddi s\u1ef1 m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111ang chia s\u1ebb tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 cho ph\u00e9p b\u1ea1n &#8220;l\u01b0\u1edbt&#8221; qua c\u00e1c t\u00e0i li\u1ec7u gi\u1ed1ng nh\u01b0 m\u1ed9t ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. Ch\u00e0, Airbnb g\u1ea7n \u0111\u00e2y \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi Flipboard \u0111\u1ec3 t\u1ea1o ra Experience Experience, ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi d\u00f9ng Airbnb v\u1edbi n\u1ed9i dung l\u1ed1i s\u1ed1ng ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a h\u1ecd v\u00e0 \u0111\u01b0\u1ee3c chia s\u1ebb b\u1edfi nh\u1eefng ng\u01b0\u1eddi c\u00f3 c\u00f9ng s\u1edf th\u00edch nh\u01b0 ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n<p>Chi\u1ebfn d\u1ecbch \u0111ang di\u1ec5n ra g\u1ea7n \u0111\u00e2y \u0111\u00e3 d\u1eabn \u0111\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1ed3ng s\u00e1ng t\u1ea1o kh\u00e1c c\u00f3 t\u00ean Trips, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng Airbnb k\u1ebft n\u1ed1i v\u1edbi ch\u1ee7 nh\u00e0 theo s\u1edf th\u00edch chung v\u00e0 th\u1ef1c s\u1ef1 \u0111\u1eb7t nh\u1eefng tr\u1ea3i nghi\u1ec7m n\u00e0y khi \u0111i du l\u1ecbch. S\u1ef1 h\u1ee3p t\u00e1c n\u00e0y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u1ea5n t\u01b0\u1ee3ng v\u1ec1 c\u00e1ch c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd v\u1edbi th\u00f4ng tin ph\u1ee5c v\u1ee5 cho l\u1ee3i \u00edch c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd v\u00e0 k\u1ebft qu\u1ea3 l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/p>\n<h3>10. Uber &amp; Spotify<\/h3>\n<h4>Chi\u1ebfn d\u1ecbch h\u1ee3p t\u00e1c th\u01b0\u01a1ng hi\u1ec7u: Soundtrack for Your Ride<\/h4>\n<p>\u1ee8ng d\u1ee5ng ph\u00e1t nh\u1ea1c tr\u1ef1c tuy\u1ebfn Spotify h\u1ee3p t\u00e1c v\u1edbi \u1ee9ng d\u1ee5ng c\u01b0\u1ee1i ng\u1ef1a Uber \u0111\u1ec3 t\u1ea1o ra &#8220;nh\u1ea1c n\u1ec1n cho chuy\u1ebfn \u0111i c\u1ee7a b\u1ea1n&#8221;. \u0110\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 s\u1ef1 h\u1ee3p t\u00e1c \u0111\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u gi\u1eefa hai s\u1ea3n ph\u1ea9m r\u1ea5t kh\u00e1c nhau v\u1edbi c\u00e1c m\u1ee5c ti\u00eau r\u1ea5t gi\u1ed1ng nhau &#8211; \u0111\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng h\u01a1n.<\/p>\n<p>\u0110\u00e2y l\u00e0 c\u00e1ch n\u00f3 ho\u1ea1t \u0111\u1ed9ng: Khi ng\u01b0\u1eddi l\u00e1i \u0111ang ch\u1edd \u0111i xe Uber, h\u1ecd \u0111\u01b0\u1ee3c nh\u1eafc k\u1ebft n\u1ed1i v\u1edbi Spotify v\u00e0 tr\u1edf th\u00e0nh DJ trong chuy\u1ebfn \u0111i c\u1ee7a h\u1ecd. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 ch\u1ecdn t\u1eeb danh s\u00e1ch ph\u00e1t c\u1ee7a ri\u00eang m\u00ecnh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec h\u1ecd s\u1ebd nghe.<\/p>\n<p>S\u1ef1 h\u1ee3p t\u00e1c \u0111\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng minh n\u00e0y gi\u00fap ng\u01b0\u1eddi h\u00e2m m\u1ed9 c\u1ee7a Uber v\u00e0 Spotify gi\u1ed1ng nhau t\u1eadn h\u01b0\u1edfng nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n nh\u1edd \u1ee9ng d\u1ee5ng n\u00e0y. V\u00e0 h\u1ecd c\u00f3 th\u1ec3 quan t\u00e2m h\u01a1n \u0111\u1ebfn vi\u1ec7c ch\u1ecdn Uber v\u00e0 Spotify so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh khi bi\u1ebft r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 t\u1eadn h\u01b0\u1edfng chuy\u1ebfn \u0111i ti\u1ebfp theo \u0111\u1ec3 nghe nh\u1eefng giai \u0111i\u1ec7u y\u00eau th\u00edch c\u1ee7a h\u1ecd.<\/p>\n<h3>11. Levi &amp; Pinterest<\/h3>\n<h4>Chi\u1ebfn d\u1ecbch h\u1ee3p t\u00e1c th\u01b0\u01a1ng hi\u1ec7u: <strong>\u0110\u01b0\u1ee3c t\u1ea1o ki\u1ec3u b\u1edfi Levi<\/strong><\/h4>\n<p>Levi Strauss &amp; Co. &#8211; m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u jean l\u00e2u \u0111\u1eddi nh\u1ea5t v\u00e0 \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi &#8211; g\u1ea7n \u0111\u00e2y \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi Pinterest, m\u1ed9t n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i n\u01a1i ng\u01b0\u1eddi d\u00f9ng ghim b\u00e0i \u0111\u0103ng h\u1ecd th\u00edch v\u00e0o h\u1ed3 s\u01a1 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a h\u1ecd. M\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng chuy\u1ec3n sang Pinterest \u0111\u1ec3 l\u1ea5y c\u1ea3m h\u1ee9ng th\u1eddi trang, t\u1ea1o m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c c\u00f9ng th\u01b0\u01a1ng hi\u1ec7u v\u1edbi Levi&#8217;s th\u00e0nh m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c t\u1ef1 nhi\u00ean. \u0110\u01b0\u1ee3c t\u1ea1o ki\u1ec3u b\u1edfi Levi&#8217;s l\u00e0 m\u1ed9t s\u00e1ng ki\u1ebfn \u200b\u200bm\u1edbi gi\u1eefa Pinterest v\u00e0 Levi&#8217;s mang \u0111\u1ebfn &#8220;tr\u1ea3i nghi\u1ec7m phong c\u00e1ch c\u00e1 nh\u00e2n h\u00f3a&#8221;, ho\u1eb7c nh\u1eefng hi\u1ec3u bi\u1ebft v\u1ec1 phong c\u00e1ch ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch v\u00e0 s\u1edf th\u00edch c\u1ee7a m\u1ed7i ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p>Quan h\u1ec7 \u0111\u1ed1i t\u00e1c cung c\u1ea5p m\u1ed9t m\u1ed1i quan h\u1ec7 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00edch th\u1ef1c v\u00e0 c\u00e1 nh\u00e2n, r\u1ea5t kh\u00f3 c\u00f3 \u0111\u01b0\u1ee3c trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng ng\u00e0y c\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1. Pinterest cung c\u1ea5p cho Levi m\u1ed9t n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i h\u00e0ng \u0111\u1ea7u v\u1edbi h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m \u0111\u1ebfn c\u00e1c d\u1ecbch v\u1ee5 tr\u1ef1c quan v\u00e0 Levi&#8217;s \u0111\u00e1p \u1ee9ng c\u00e1c nhu c\u1ea7u n\u00e0y v\u1edbi c\u00e1c b\u1ea3ng c\u00e1 nh\u00e2n h\u00f3a k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 t\u1eadp trung v\u00e0o h\u00ecnh \u1ea3nh.<\/p>\n<h3>12. BuzzFeed &amp; H\u1ed9i b\u1ea1n th\u00fa t\u1ed1t nh\u1ea5t<\/h3>\n<h4>Chi\u1ebfn d\u1ecbch h\u1ee3p t\u00e1c th\u01b0\u01a1ng hi\u1ec7u: Emma Watson + M\u00e8o con<\/h4>\n<p>M\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch h\u1ee3p t\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ee9c t\u1ea1p h\u01a1n nh\u1eefng chi\u1ebfn d\u1ecbch kh\u00e1c. V\u00ed d\u1ee5 n\u00e0y t\u1eeb BuzzFeed v\u00e0 Hi\u1ec7p h\u1ed9i \u0111\u1ed9ng v\u1eadt b\u1ea1n t\u1ed1t nh\u1ea5t l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec1u \u0111\u01a1n gi\u1ea3n nh\u1ea5t ngo\u00e0i kia &#8211; v\u00e0 n\u00f3 cho th\u1ea5y m\u1ed9t n\u1ed7 l\u1ef1c h\u1ee3p t\u00e1c th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec7t v\u1eddi kh\u00f4ng ph\u1ea3i m\u1ea5t h\u00e0ng th\u00e1ng \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch ho\u1eb7c h\u00e0ng tri\u1ec7u \u0111\u00f4 la.<\/p>\n<p>\u0110\u1ed1i v\u1edbi chi\u1ebfn d\u1ecbch n\u00e0y, nh\u1eefng ng\u01b0\u1eddi \u1edf Hi\u1ec7p h\u1ed9i \u0111\u1ed9ng v\u1eadt b\u1ea1n t\u1ed1t nh\u1ea5t mu\u1ed1n th\u00fac \u0111\u1ea9y \u0111\u1ed9c gi\u1ea3 c\u1ee7a BuzzFeed v\u1edbi h\u01a1n 200 tri\u1ec7u ng\u01b0\u1eddi. \u0110\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y, h\u1ecd \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u1edf BuzzFeed \u0111\u1ec3 thi\u1ebft l\u1eadp v\u00e0 xu\u1ea5t b\u1ea3n m\u1ed9t b\u00e0i b\u00e1o c\u00f3 t\u00ean &#8220;Ch\u00fang t\u00f4i \u0111\u00e3 ph\u1ecfng v\u1ea5n Emma Watson khi c\u00f4 \u1ea5y ch\u01a1i v\u1edbi m\u00e8o con v\u00e0 n\u00f3 ho\u00e0n to\u00e0n \u0111\u00e1ng y\u00eau&#8221;, m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecdc \u1edf \u0111\u00e2y. B\u00e0i vi\u1ebft n\u00e0y ch\u00ednh x\u00e1c l\u00e0 nh\u1eefng g\u00ec n\u00f3 nghe nh\u01b0: <em>Harry Potter <\/em>v\u00e0 <em>Ng\u01b0\u1eddi \u0111\u1eb9p v\u00e0 qu\u00e1i v\u1eadt <\/em>ng\u00f4i sao Emma Watson \u0111\u00e3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi c\u1ee7a ng\u01b0\u1eddi h\u00e2m m\u1ed9 trong khi c\u00f4 ch\u01a1i v\u1edbi nh\u1eefng ch\u00fa m\u00e8o con d\u1ec5 th\u01b0\u01a1ng.<\/p>\n<p>B\u00e0i vi\u1ebft k\u1ebft th\u00fac b\u1eb1ng m\u1ed9t qu\u1ea3ng c\u00e1o CTA r\u1eb1ng nh\u1eefng ch\u00fa m\u00e8o con trong video tr\u00ean th\u1ef1c t\u1ebf l\u00e0 c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c &#8211; m\u1ed9t chi\u1ebfn th\u1eafng c\u00f9ng c\u00f3 l\u1ee3i cho c\u1ea3 hai \u0111\u1ed1i t\u00e1c.<\/p>\n<h3>13. Alexander Wang &amp; H &amp; M<\/h3>\n<h4>Chi\u1ebfn d\u1ecbch h\u1ee3p t\u00e1c th\u01b0\u01a1ng hi\u1ec7u: Th\u1eddi trang cao c\u1ea5p<\/h4>\n<p>B\u1ea5t c\u1ee9 ai c\u00f3 \u00fd th\u1ee9c thi\u1ebft k\u1ebf \u0111\u1ec1u bi\u1ebft Alexander Wang v\u00e0 H &amp; M kh\u00f4ng ch\u00ednh x\u00e1c nh\u01b0 nhau v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng. Gi\u00e0y c\u1ee7a Alexander Wang c\u00f3 xu h\u01b0\u1edbng kho\u1ea3ng $ 350 m\u1ed9t \u0111\u00f4i, trong khi gi\u00e0y \u0111\u01b0\u1ee3c b\u00e1n b\u1edfi H &amp; M c\u00f3 xu h\u01b0\u1edbng \u0111i v\u1edbi gi\u00e1 h\u01a1n $ 35 m\u1ed9t \u0111\u00f4i. Hi\u1ec3u \u00fd t\u00f4i ch\u1ee9?<\/p>\n<p>Nh\u01b0ng s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 gi\u00e1 c\u1ea3 ch\u00ednh x\u00e1c l\u00e0 l\u00fd do t\u1ea1i sao hai th\u01b0\u01a1ng hi\u1ec7u quy\u1ebft \u0111\u1ecbnh h\u1ee3p t\u00e1c v\u1edbi nhau. \u0110\u1ec3 h\u1ed7 tr\u1ee3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd l\u00e0 h\u1ee3p th\u1eddi trang v\u00e0 th\u1eddi trang, H &amp; M \u0111\u00e3 k\u1ebft h\u1ee3p v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang cao c\u1ea5p \u0111\u1ec3 cung c\u1ea5p c\u00e1c m\u1eb7t h\u00e0ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c quy\u1ec1n trong m\u1ed9t th\u1eddi gian gi\u1edbi h\u1ea1n.<\/p>\n<p>\u0110\u1ed5i l\u1ea1i, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p \u0111\u00f3 &#8211; nh\u01b0 Alexander Wang &#8211; c\u00f3 th\u1ec3 \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd \u0111\u1ebfn &#8220;m\u1ed9t th\u1ebf h\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng m\u1edbi, nh\u1eefng ng\u01b0\u1eddi s\u1ebd ng\u00e0y c\u00e0ng khao kh\u00e1t s\u1edf h\u1eefu nhi\u1ec1u s\u1ea3n ph\u1ea9m t\u1eeb b\u1ed9 s\u01b0u t\u1eadp cao c\u1ea5p c\u1ee7a m\u00ecnh&#8221;, Michelle Greenwald vi\u1ebft <em>Forbes.<\/em><\/p>\n<h3>14. CoverGirl &amp; Lucasfilm<\/h3>\n<h4>Chi\u1ebfn d\u1ecbch h\u1ee3p t\u00e1c th\u01b0\u01a1ng hi\u1ec7u: Trang \u0111i\u1ec3m m\u1eb7t s\u00e1ng v\u00e0 m\u1eb7t t\u1ed1i<\/h4>\n<p>B\u1ea5t c\u1ee9 khi n\u00e0o m\u1ed9t ph\u1ea7n m\u1edbi c\u1ee7a lo\u1ea1t phim &#8220;Chi\u1ebfn tranh gi\u1eefa c\u00e1c v\u00ec sao&#8221; \u0111\u01b0\u1ee3c y\u00eau th\u00edch \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh t\u1ea1i r\u1ea1p, n\u00f3 s\u1ebd g\u00e2y ra \u0111\u1ea1i d\u1ecbch to\u00e0n c\u1ea7u, v\u00e0 vi\u1ec7c ph\u00e1t h\u00e0nh &#8220;Chi\u1ebfn tranh gi\u1eefa c\u00e1c v\u00ec sao: T\u1eadp VII The Force Awakens&#8221; v\u00e0o n\u0103m 2015 c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. C\u00f4ng ty m\u1eb9 c\u1ee7a s\u00ea-ri, Lucasfilm, h\u1ee3p t\u00e1c v\u1edbi CoverGirl \u0111\u1ec3 thu h\u00fat kh\u00e1n gi\u1ea3 r\u1ed9ng l\u1edbn h\u01a1n \u0111\u1ec3 khi\u1ebfn ng\u01b0\u1eddi h\u00e2m m\u1ed9 m\u1edbi v\u00e0 c\u0169 h\u00e0o h\u1ee9ng v\u1edbi vi\u1ec7c ph\u00e1t h\u00e0nh b\u1ed9 phim.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 h\u1ecfi, &#8220;&#8221; Chi\u1ebfn tranh gi\u1eefa c\u00e1c v\u00ec sao &#8220;v\u00e0 trang \u0111i\u1ec3m c\u00f3 \u0111i\u1ec3m g\u00ec chung?&#8221; V\u00e0 s\u1ef1 th\u00f4ng minh c\u1ee7a s\u1ef1 h\u1ee3p t\u00e1c n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 trong c\u00e2u tr\u1ea3 l\u1eddi.<\/p>\n<p>Trong qu\u00e1 kh\u1ee9, c\u00e1c b\u1ed9 phim h\u00e0nh \u0111\u1ed9ng th\u1eddi \u0111\u1ea1i v\u0169 tr\u1ee5 h\u1ea7u nh\u01b0 ch\u1ec9 \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o v\u00e0 nh\u1eafm \u0111\u1ebfn nam gi\u1edbi v\u00e0 nam gi\u1edbi. Nh\u01b0ng trong th\u1eddi \u0111\u1ea1i ng\u00e0y nay, \u0111i\u1ec1u \u0111\u00f3 th\u1eadt v\u00f4 ngh\u0129a &#8211; b\u1edfi v\u00ec m\u1ecdi ng\u01b0\u1eddi thu\u1ed9c m\u1ecdi gi\u1edbi t\u00ednh \u0111\u1ec1u c\u00f3 th\u1ec3 th\u00edch kh\u00e1m ph\u00e1 kh\u00f4ng gian v\u00e0 trang \u0111i\u1ec3m gi\u1ed1ng nhau.<\/p>\n<p>D\u00f2ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf b\u1edfi ngh\u1ec7 s\u0129 trang \u0111i\u1ec3m n\u1ed5i ti\u1ebfngPat McGrath, v\u00e0 n\u00f3 c\u00f3 hai phong c\u00e1ch: Light Side v\u00e0 Dark Side, m\u00e0 nh\u1eefng ng\u01b0\u1eddi h\u00e2m m\u1ed9 &#8220;Star Wars&#8221; trung th\u00e0nh s\u1ebd nh\u1eadn ra \u0111\u00f3 l\u00e0 m\u1eb7t t\u1ed1t v\u00e0 x\u1ea5u trong phim.<\/p>\n<p>&nbsp;<\/p>\n<p><center><iframe loading=\"lazy\" id=\"instagram-embed-1\" class=\"instagram-media instagram-media-rendered\" src=\"https:\/\/www.instagram.com\/p\/6U3toqpSLr\/embed\/captioned\/?cr=1&amp;v=7&amp;wp=598#%7B%22ci%22%3A1%2C%22os%22%3A11884%7D\" scrolling=\"no\" data-instgrm-payload-id=\"instagram-media-payload-1\" data-mce-fragment=\"1\" width=\"300\" height=\"751\" frameborder=\"0\"><\/iframe><\/center>S\u1ef1 h\u1ee3p t\u00e1c \u0111\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y l\u00e0 m\u1ed9t chi\u1ebfn th\u1eafng cho c\u1ea3 hai th\u01b0\u01a1ng hi\u1ec7u. Lucasfilm thu h\u00fat nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd h\u01a1n v\u00e0 khi\u1ebfn nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm CoverGirl (nhi\u1ec1u ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd l\u00e0 ph\u1ee5 n\u1eef tr\u1ebb) h\u00e0o h\u1ee9ng v\u1edbi vi\u1ec7c ph\u00e1t h\u00e0nh b\u1ed9 phim. V\u00e0 CoverGirl \u0111\u00e3 nh\u1ea3y v\u00e0o nh\u00f3m qu\u1ea3ng c\u00e1o &#8220;Chi\u1ebfn tranh gi\u1eefa c\u00e1c v\u00ec sao&#8221; \u0111\u00e3 chi\u1ebfm l\u0129nh internet, c\u00e1c c\u1eeda h\u00e0ng v\u00e0 TV d\u1eabn \u0111\u1ebfn vi\u1ec7c ph\u00e1t h\u00e0nh b\u1ed9 phim.<\/p>\n<p>&nbsp;<\/p>\n<h3>15. Amazon &amp; American Express<\/h3>\n<h4>Chi\u1ebfn d\u1ecbch h\u1ee3p t\u00e1c th\u01b0\u01a1ng hi\u1ec7u: <strong>Th\u1ebb Amazon Business American Express<\/strong><\/h4>\n<p>G\u00e3 kh\u1ed5ng l\u1ed3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Amazon l\u00e0 m\u1ed9t doanh nghi\u1ec7p to\u00e0n c\u1ea7u v\u1edbi h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng v\u00e0 g\u1ea7n hai tri\u1ec7u doanh nghi\u1ec7p b\u00e1n tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ecd. Amazon \u0111ang t\u00ecm c\u00e1ch c\u1ea3i thi\u1ec7n c\u00e1ch c\u00e1c doanh nghi\u1ec7p nh\u1ecf b\u00e1n h\u00e0ng tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ecd, v\u00ec v\u1eady h\u1ecd \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi American Express tr\u00ean th\u1ebb t\u00edn d\u1ee5ng \u0111\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>Th\u1ebb s\u1ebd gi\u00fap ng\u01b0\u1eddi d\u00f9ng mua h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5, nh\u01b0ng c\u0169ng cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft n\u00e2ng cao v\u1ec1 ho\u1ea1t \u0111\u1ed9ng mua h\u00e0ng c\u1ee7a h\u1ecd. American Express v\u00e0 Amazon chia s\u1ebb cam k\u1ebft gi\u00fap c\u00e1c doanh nghi\u1ec7p nh\u1ecf ph\u00e1t tri\u1ec3n \u1edf Hoa K\u1ef3 v\u00e0 b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p c\u00e1c n\u1ed7 l\u1ef1c c\u1ee7a m\u00ecnh, hai c\u00f4ng ty c\u00f3 th\u1ec3 n\u00e2ng cao hi\u1ec7u su\u1ea5t c\u1ee7a h\u1ecd trong khi t\u1ea1o d\u1ef1ng ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h3>16. UNICEF &amp; Target<\/h3>\n<h4>Chi\u1ebfn d\u1ecbch h\u1ee3p t\u00e1c th\u01b0\u01a1ng hi\u1ec7u: Kid Power<\/h4>\n<p>N\u1ebfu b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c v\u00ec m\u1ed9t l\u00fd do phi l\u1ee3i nhu\u1eadn, n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ec1n \u0111\u00e1p b\u1eb1ng nhi\u1ec1u c\u00e1ch.<\/p>\n<p>V\u00e0o n\u0103m 2015, Target \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi UNICEF trong m\u1ed9t chi\u1ebfn d\u1ecbch c\u00f3 t\u00ean Kid Power, \u0111\u00e3 cam k\u1ebft Target v\u1edbi m\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng (SDGs) c\u1ee7a UNICEF. Nh\u00e0 b\u00e1n l\u1ebb \u0111\u00e3 b\u00e1n m\u00e1y theo d\u00f5i th\u1ec3 d\u1ee5c th\u00e2n thi\u1ec7n v\u1edbi tr\u1ebb em \u0111\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi m\u1eb7c ho\u00e0n th\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u1ec3 d\u1ee5c kh\u00e1c nhau, \u0111i\u1ec1u n\u00e0y cu\u1ed1i c\u00f9ng \u0111\u00e3 gi\u00fap cung c\u1ea5p c\u00e1c g\u00f3i th\u1ee9c \u0103n cho tr\u1ebb em k\u00e9m may m\u1eafn tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi.<\/p>\n<p>B\u1eb1ng c\u00e1ch b\u00e1n s\u1ea3n ph\u1ea9m th\u1ec3 d\u1ee5c r\u1ebb ti\u1ec1n, th\u00fa v\u1ecb n\u00e0y, Target khuy\u1ebfn kh\u00edch tr\u1ebb em th\u1ef1c hi\u1ec7n l\u1ed1i s\u1ed1ng l\u00e0nh m\u1ea1nh <em>v\u00e0 <\/em>s\u1eed d\u1ee5ng th\u00e0nh c\u00f4ng c\u1ee7a tr\u1ebb em \u0111\u1ec3 cung c\u1ea5p cho c\u00e1c c\u1ed9ng \u0111\u1ed3ng ch\u01b0a \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 nh\u1eefng t\u00e0i nguy\u00ean m\u00e0 ch\u00fang c\u1ea7n. \u0110\u00f3 l\u00e0 m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c \u0111ang di\u1ec5n ra t\u1ea1o ra nh\u1eadn th\u1ee9c v\u1ec1 suy dinh d\u01b0\u1ee1ng to\u00e0n c\u1ea7u, gi\u00fap UNICEF \u0111\u00e1p \u1ee9ng c\u00e1c SDG \u0111\u00f2i h\u1ecfi kh\u1eaft khe c\u1ee7a m\u00ecnh v\u00e0 m\u1edf ra m\u1ee5c ti\u00eau cho m\u1ed9t nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc m\u00e0 h\u1ecd c\u00f3 th\u1ec3 c\u00f3 quy\u1ec1n truy c\u1eadp.<\/p>\n<p>Nh\u00e2n ti\u1ec7n, b\u1ea1n c\u00f3 th\u1ec3 cho con b\u1ea1n m\u1ed9t ban nh\u1ea1c Kid Power \u1edf \u0111\u00e2y.<\/p>\n<h3>17. Nike v\u00e0 Apple<\/h3>\n<h4>Chi\u1ebfn d\u1ecbch h\u1ee3p t\u00e1c th\u01b0\u01a1ng hi\u1ec7u: Nike +<\/h4>\n<p>Th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 thao Nike v\u00e0 g\u00e3 kh\u1ed5ng l\u1ed3 c\u00f4ng ngh\u1ec7 Apple \u0111\u00e3 l\u00e0m vi\u1ec7c c\u00f9ng nhau t\u1eeb \u0111\u1ea7u nh\u1eefng n\u0103m 2000, khi d\u00f2ng iPod \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh.<\/p>\n<p>Quan h\u1ec7 \u0111\u1ed1i t\u00e1c \u0111\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u b\u1eaft \u0111\u1ea7u nh\u01b0 m\u1ed9t c\u00e1ch mang \u00e2m nh\u1ea1c t\u1eeb Apple \u0111\u1ebfn t\u1eadp luy\u1ec7n c\u1ee7a kh\u00e1ch h\u00e0ng Nike b\u1eb1ng s\u1ee9c m\u1ea1nh c\u1ee7a c\u00f4ng ngh\u1ec7: Nike + iPod t\u1ea1o ra m\u00e1y theo d\u00f5i th\u1ec3 d\u1ee5c v\u00e0 gi\u00e0y th\u1ec3 thao v\u00e0 qu\u1ea7n \u00e1o theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng trong khi k\u1ebft n\u1ed1i m\u1ecdi ng\u01b0\u1eddi v\u1edbi giai \u0111i\u1ec7u c\u1ee7a h\u1ecd.<\/p>\n<p>S\u1ef1 h\u1ee3p t\u00e1c \u0111\u00e3 ph\u00e1t tri\u1ec3n \u0111\u1ec3 tr\u1edf th\u00e0nh Nike + &#8211; s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p trong qu\u1ea7n \u00e1o v\u00e0 d\u1ee5ng c\u1ee5 th\u1ec3 thao \u0111\u1ec3 \u0111\u1ed3ng b\u1ed9 h\u00f3a v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng Apple c\u1ee7a Apple \u0111\u1ec3 theo d\u00f5i v\u00e0 ghi l\u1ea1i d\u1eef li\u1ec7u t\u1eadp luy\u1ec7n. M\u00e1y ph\u00e1t theo d\u00f5i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o gi\u00e0y, b\u0103ng tay v\u00e0 th\u1eadm ch\u00ed c\u1ea3 b\u00f3ng r\u1ed5 \u0111\u1ec3 \u0111o th\u1eddi gian, kho\u1ea3ng c\u00e1ch, nh\u1ecbp tim v\u00e0 l\u01b0\u1ee3ng calo \u0111\u01b0\u1ee3c \u0111\u1ed1t ch\u00e1y.<\/p>\n<p>\u0110\u00f3 l\u00e0 m\u1ed9t \u0111\u1ed9ng th\u00e1i h\u1ee3p t\u00e1c th\u01b0\u01a1ng hi\u1ec7u thi\u00ean t\u00e0i gi\u00fap c\u1ea3 hai b\u00ean cung c\u1ea5p tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng &#8211; v\u00e0 v\u1edbi s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00f4ng ngh\u1ec7 theo d\u00f5i th\u1ec3 d\u1ee5c, Nike + \u0111\u00e3 \u0111i tr\u01b0\u1edbc \u0111\u01b0\u1eddng cong b\u1eb1ng c\u00e1ch gi\u00fap c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean d\u1ec5 d\u00e0ng theo d\u00f5i khi h\u1ecd ch\u01a1i.<\/p>\n<h3>18. Bonne Belle &amp; Ti\u1ebfn s\u0129 Pepper<\/h3>\n<h4>Chi\u1ebfn d\u1ecbch h\u1ee3p t\u00e1c th\u01b0\u01a1ng hi\u1ec7u: H\u01b0\u01a1ng v\u1ecb Lip Balm<\/h4>\n<p>Ti\u1ebfn s\u0129 d\u01b0\u1ee1ng m\u00f4i c\u00f3 h\u01b0\u01a1ng v\u1ecb Pepper. \u00dd t\u00f4i l\u00e0, \u0111\u00f3 l\u00e0 thi\u00ean t\u00e0i.<\/p>\n<p>Bonne Belle l\u1ea7n \u0111\u1ea7u ti\u00ean ra m\u1eaft Lip Smacker, son d\u01b0\u1ee1ng c\u00f3 h\u01b0\u01a1ng v\u1ecb \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ebf gi\u1edbi, v\u00e0o n\u0103m 1973, b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1c h\u01b0\u01a1ng v\u1ecb nh\u01b0 d\u00e2u, chanh v\u00e0 t\u00e1o xanh. Ch\u1ec9 hai n\u0103m sau \u0111\u00f3, 1975, h\u1ecd \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c h\u01b0\u01a1ng v\u1ecb \u0111\u1ea7u ti\u00ean v\u1edbi th\u01b0\u01a1ng hi\u1ec7u Dr. Pepper v\u01b0\u1ee3t th\u1eddi gian. K\u1ebft qu\u1ea3? M\u1ed9t h\u01b0\u01a1ng v\u1ecb son d\u01b0\u1ee1ng \u0111\u00e3 n\u1ed5i ti\u1ebfng trong nhi\u1ec1u th\u1eadp k\u1ef7 \u1edf c\u00e1c c\u00f4 g\u00e1i tu\u1ed5i teen.<\/p>\n<p>N\u1ebfu b\u1ea1n \u0111ang ngh\u0129 r\u1eb1ng m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa son d\u01b0\u1ee1ng m\u00f4i v\u00e0 Dr. Pepper h\u01a1i m\u1ecfng, h\u00e3y xem x\u00e9t b\u1ea3n sao tr\u00ean m\u1ed9t trong nh\u1eefng qu\u1ea3ng c\u00e1o c\u1ed5 \u0111i\u1ec3n c\u1ee7a h\u1ecd: &#8220;\u0110\u00f3 l\u00e0 son b\u00f3ng si\u00eau b\u00f3ng v\u1edbi h\u01b0\u01a1ng v\u1ecb \u0111\u1eadp m\u00f4i gi\u1ed1ng nh\u01b0 n\u01b0\u1edbc gi\u1ea3i kh\u00e1t nguy\u00ean b\u1ea3n nh\u1ea5t th\u1ebf gi\u1edbi . &#8221; V\u00e0 sau n\u00e0y, &#8220;T\u1eeb Bonne Belle t\u1ea5t nhi\u00ean: c\u00f4ng ty m\u1ef9 ph\u1ea9m hi\u1ec3u \u0111\u01b0\u1ee3c s\u1edf th\u00edch c\u1ee7a b\u1ea1n.&#8221;<\/p>\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/best-cobranding-partnerships\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 l\u00f2ng trung th\u00e0nh v\u1edbi c\u00e1c nh\u00e3n hi\u1ec7u y\u00eau th\u00edch c\u1ee7a h\u1ecd, nh\u01b0ng r\u1ea5t c\u00f3 th\u1ec3 c\u00e1c s\u1ea3n ph\u1ea9m y\u00eau th\u00edch c\u1ee7a b\u1ea1n l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a hai th\u01b0\u01a1ng hi\u1ec7u ri\u00eang bi\u1ec7t l\u00e0m vi\u1ec7c c\u00f9ng nhau. M\u1ed9t trong nh\u1eefng k\u00fd \u1ee9c tu\u1ed5i th\u01a1 y\u00eau d\u1ea5u c\u1ee7a ri\u00eang t\u00f4i l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-tiep-thi-so"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>18 v\u00ed d\u1ee5 v\u1ec1 quan h\u1ec7 \u0111\u1ed1i t\u00e1c h\u1ee3p t\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng (v\u00e0 t\u1ea1i sao ch\u00fang l\u1ea1i tuy\u1ec7t v\u1eddi nh\u01b0 v\u1eady) - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/vi\/18-vi-du-ve-quan-he-doi-tac-hop-tac-thuong-hieu-thanh-cong-va-tai-sao-chung-lai-tuyet-voi-nhu-vay\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"18 v\u00ed d\u1ee5 v\u1ec1 quan h\u1ec7 \u0111\u1ed1i t\u00e1c h\u1ee3p t\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng (v\u00e0 t\u1ea1i sao ch\u00fang l\u1ea1i tuy\u1ec7t v\u1eddi nh\u01b0 v\u1eady) - Super News\" \/>\n<meta property=\"og:description\" content=\"M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 l\u00f2ng trung th\u00e0nh v\u1edbi c\u00e1c nh\u00e3n hi\u1ec7u y\u00eau th\u00edch c\u1ee7a h\u1ecd, nh\u01b0ng r\u1ea5t c\u00f3 th\u1ec3 c\u00e1c s\u1ea3n ph\u1ea9m y\u00eau th\u00edch c\u1ee7a b\u1ea1n l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a hai th\u01b0\u01a1ng hi\u1ec7u ri\u00eang bi\u1ec7t l\u00e0m vi\u1ec7c c\u00f9ng nhau. 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