{"id":390,"date":"2019-04-21T23:08:32","date_gmt":"2019-04-21T20:08:32","guid":{"rendered":"https:\/\/super-news.info\/vi\/7-so-lieu-chinh-moi-doanh-nghiep-nen-theo-doi\/"},"modified":"2019-04-21T23:08:33","modified_gmt":"2019-04-21T20:08:33","slug":"7-so-lieu-chinh-moi-doanh-nghiep-nen-theo-doi","status":"publish","type":"post","link":"https:\/\/super-news.info\/vi\/7-so-lieu-chinh-moi-doanh-nghiep-nen-theo-doi\/","title":{"rendered":"7 s\u1ed1 li\u1ec7u ch\u00ednh m\u1ed7i doanh nghi\u1ec7p n\u00ean theo d\u00f5i"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"hs_cos_wrapper_post_body\">\n<p>N\u1ebfu b\u1ea1n theo d\u00f5i c\u00e1c m\u00f4n th\u1ec3 thao chuy\u00ean nghi\u1ec7p, b\u1ea1n bi\u1ebft r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 ch\u1ec9 c\u1ea7n \u0111un s\u00f4i m\u1ed9t gi\u00e1 tr\u1ecb c\u1ee7a ng\u01b0\u1eddi ch\u01a1i ho\u1eb7c kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n theo m\u1ed9t th\u1ed1ng k\u00ea duy nh\u1ea5t. M\u1ed9t s\u1ed1 li\u1ec7u c\u00f3 th\u1ec3 m\u00e0 Google ti\u1ebft l\u1ed9 r\u1eb1ng nhi\u1ec1u c\u00e1i nh\u00ecn s\u00e2u s\u1eafc &#8211; ph\u00e2n t\u00edch ph\u1ee9c t\u1ea1p h\u01a1n th\u1ebf. N\u00f3 ch\u1ec9 c\u00f3 khi b\u1ea1n ki\u1ec3m tra nhi\u1ec1u s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea ho\u1eb7c s\u1ed1 li\u1ec7u v\u1edbi nhau m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t b\u1ee9c tranh \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n c\u1ee7a ng\u01b0\u1eddi ch\u01a1i v\u00e0 th\u1ef1c s\u1ef1 \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb c\u1ee7a ch\u00fang.<\/p>\n<p><!--more--><\/p>\n<p>Trong kinh doanh, nguy\u00ean t\u1eafc t\u01b0\u01a1ng t\u1ef1 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng. B\u1ea1n c\u00f3 th\u1ec3 ch\u1ec9 c\u1ea7n s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 li\u1ec7u \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 t\u00e0i ch\u00ednh c\u1ee7a m\u00ecnh &#8211; \u0111i\u1ec1u \u0111\u00f3 qu\u00e1 h\u1ea1n ch\u1ebf. \u0110\u1ec3 th\u1ef1c s\u1ef1 \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, b\u1ea1n c\u1ea7n theo d\u00f5i nhi\u1ec1u s\u1ed1 li\u1ec7u c\u00f9ng nhau \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec3u bi\u1ebft to\u00e0n c\u1ea3nh v\u1ec1 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n c\u1ee7a b\u1ea1n.<\/p>\n<p>Trong b\u00e0i \u0111\u0103ng tr\u00ean blog n\u00e0y, ch\u00fang t\u00f4i s\u1ebd bao g\u1ed3m b\u1ea3y s\u1ed1 li\u1ec7u ch\u00ednh m\u00e0 m\u1ecdi doanh nghi\u1ec7p n\u00ean theo d\u00f5i, cho ph\u00e9p b\u1ea1n \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t kinh doanh c\u1ee7a b\u1ea1n t\u1eeb quan \u0111i\u1ec3m to\u00e0n di\u1ec7n h\u01a1n v\u00e0 \u0111o l\u01b0\u1eddng s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a b\u1ea1n theo nhi\u1ec1u c\u00e1ch.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-32f9dbf1-275f-4e21-bbed-238f0923e637\"><span class=\"hs-cta-node hs-cta-32f9dbf1-275f-4e21-bbed-238f0923e637\" id=\"hs-cta-32f9dbf1-275f-4e21-bbed-238f0923e637\"><!--(if lte IE 8)>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<!(endif)--><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2>7 s\u1ed1 li\u1ec7u ch\u00ednh m\u1ed7i doanh nghi\u1ec7p n\u00ean theo d\u00f5i<\/h2>\n<h3>1. T\u0103ng tr\u01b0\u1edfng doanh thu<\/h3>\n<p>Doanh thu l\u00e0 s\u1ed1 ti\u1ec1n b\u00e1n h\u00e0ng b\u1ea1n t\u1ea1o ra b\u1eb1ng c\u00e1ch b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n tr\u1eeb \u0111i chi ph\u00ed c\u1ee7a c\u00e1c m\u1eb7t h\u00e0ng \u0111\u01b0\u1ee3c tr\u1ea3 l\u1ea1i ho\u1eb7c kh\u00f4ng g\u1eedi \u0111\u01b0\u1ee3c. N\u00f3 l\u00e0 s\u1ed1 li\u1ec7u ch\u00ednh m\u00e0 m\u1ecdi doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 t\u00e0i ch\u00ednh c\u1ee7a h\u1ecd. R\u00f5 r\u00e0ng, ki\u1ebfm \u0111\u01b0\u1ee3c s\u1ed1 ti\u1ec1n doanh thu cao nh\u1ea5t c\u00f3 th\u1ec3 l\u00e0 l\u00fd t\u01b0\u1edfng, nh\u01b0ng s\u1ed1 li\u1ec7u cho th\u1ea5y r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u qu\u1ea3 t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu h\u00e0ng n\u0103m.<\/p>\n<p>B\u1ea1n c\u0169ng ph\u1ea3i nh\u1edb r\u1eb1ng t\u00ecnh h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n ho\u00e0n to\u00e0n kh\u00e1c so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n, m\u1eb7c d\u00f9 b\u1ea1n tranh gi\u00e0nh c\u00f9ng m\u1ed9t kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady, n\u00f3 t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi ch\u00ednh m\u00ecnh v\u00e0 so s\u00e1nh t\u0103ng tr\u01b0\u1edfng doanh thu v\u00e0 doanh thu hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n v\u1edbi hi\u1ec7u su\u1ea5t t\u00e0i ch\u00ednh trong qu\u00e1 kh\u1ee9 so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n.<\/p>\n<p>M\u1eb7t kh\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng doanh thu ho\u1eb7c doanh thu m\u00e0 kh\u00f4ng th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c trong b\u1ed1i c\u1ea3nh c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n, khi\u1ebfn b\u1ea1n b\u1ecf l\u1ee1 c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, g\u00e2y \u00e1p l\u1ef1c cho nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n c\u1eaft gi\u1ea3m g\u00f3c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c con s\u1ed1 c\u1ee7a h\u1ecd, v\u00e0 cu\u1ed1i c\u00f9ng, \u0111\u1ed1t ch\u00e1y m\u1ecdi ng\u01b0\u1eddi.<\/p>\n<h3>2. Chi ph\u00ed c\u1ed1 \u0111\u1ecbnh trung b\u00ecnh<\/h3>\n<p>Chi ph\u00ed c\u1ed1 \u0111\u1ecbnh l\u00e0 chi ph\u00ed kinh doanh c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u1ed5i b\u1ea5t k\u1ec3 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n b\u00e1n nhi\u1ec1u hay \u00edt s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. V\u00ed d\u1ee5: ti\u1ec1n thu\u00ea m\u1eb7t b\u1eb1ng v\u0103n ph\u00f2ng, chi ph\u00ed l\u01b0u tr\u1eef trang web, h\u00f3a \u0111\u01a1n ti\u1ec7n \u00edch, thi\u1ebft b\u1ecb s\u1ea3n xu\u1ea5t, cho vay doanh nghi\u1ec7p nh\u1ecf, thu\u1ebf b\u1ea5t \u0111\u1ed9ng s\u1ea3n v\u00e0 b\u1ea3o hi\u1ec3m y t\u1ebf \u0111\u1ec1u l\u00e0 chi ph\u00ed c\u1ed1 \u0111\u1ecbnh b\u1edfi v\u00ec b\u1ea5t k\u1ec3 b\u1ea1n ph\u00e1t tri\u1ec3n bao nhi\u00eau, xu\u1ea5t x\u01b0\u1edfng v\u00e0 b\u00e1n, nh\u1eefng chi ph\u00ed n\u00e0y gi\u1eef nguy\u00ean m\u1ed7i th\u00e1ng<\/p>\n<p>\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd ph\u1ea3i tr\u1ea3 bao nhi\u00eau cho m\u1ed7i \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi b\u1ea1n t\u00ednh chi ph\u00ed bi\u1ebfn \u0111\u1ed5i c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u1ef1c s\u1ef1 s\u1ea3n xu\u1ea5t ch\u00fang, b\u1ea1n c\u1ea7n t\u00ednh chi ph\u00ed c\u1ed1 \u0111\u1ecbnh trung b\u00ecnh, t\u1ed5ng chi ph\u00ed c\u1ed1 \u0111\u1ecbnh chia cho t\u1ed5ng s\u1ed1 C\u00e1c \u0111\u01a1n v\u1ecb s\u1ea3n xu\u1ea5t.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a chi ph\u00ed c\u1ed1 \u0111\u1ecbnh \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n Ti\u1ec1m n\u0103ng l\u1ee3i nhu\u1eadn v\u00e0 s\u1ed1 ti\u1ec1n b\u1ea1n n\u00ean chi cho c\u00e1c chi ph\u00ed bi\u1ebfn \u0111\u1ed5i \u0111\u1ec3 mang l\u1ea1i l\u1ee3i nhu\u1eadn.<\/p>\n<div><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/7-so-lieu-chinh-moi-doanh-nghiep-nen-theo-doi.png\" alt=\"C\u00f4ng th\u1ee9c chi ph\u00ed c\u1ed1 \u0111\u1ecbnh trung b\u00ecnh\"\/><\/div>\n<h3>3. Chi ph\u00ed bi\u1ebfn \u0111\u1ed5i trung b\u00ecnh<\/h3>\n<p>Chi ph\u00ed bi\u1ebfn \u0111\u1ed5i l\u00e0 chi ph\u00ed c\u1ee7a t\u1ea5t c\u1ea3 lao \u0111\u1ed9ng v\u00e0 v\u1eadt li\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 s\u1ea3n xu\u1ea5t m\u1ed9t \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Chi ph\u00ed bi\u1ebfn \u0111\u1ed5i c\u1ee7a b\u1ea1n ph\u1ee5 thu\u1ed9c tr\u1ef1c ti\u1ebfp v\u00e0o s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u1ea1n b\u00e1n, do \u0111\u00f3, b\u1ea1n b\u00e1n c\u00e0ng nhi\u1ec1u \u0111\u01a1n v\u1ecb, chi ph\u00ed bi\u1ebfn \u0111\u1ed5i c\u1ee7a b\u1ea1n c\u00e0ng cao v\u00e0 c\u00e0ng \u00edt \u0111\u01a1n v\u1ecb b\u00e1n, chi ph\u00ed bi\u1ebfn \u0111\u1ed5i c\u1ee7a b\u1ea1n c\u00e0ng th\u1ea5p.<\/p>\n<p>M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 chi ph\u00ed bi\u1ebfn \u0111\u1ed5i l\u00e0 v\u1eadt li\u1ec7u, thi\u1ebft b\u1ecb s\u1ea3n xu\u1ea5t, hoa h\u1ed3ng b\u00e1n h\u00e0ng, ti\u1ec1n l\u01b0\u01a1ng nh\u00e2n vi\u00ean, ph\u00ed th\u1ebb t\u00edn d\u1ee5ng, \u0111\u1ed1i t\u00e1c thanh to\u00e1n tr\u1ef1c tuy\u1ebfn, v\u00e0 chi ph\u00ed \u0111\u00f3ng g\u00f3i v\u00e0 v\u1eadn chuy\u1ec3n.<\/p>\n<p>\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh s\u1ed1 l\u01b0\u1ee3ng chi ph\u00ed bi\u1ebfn \u0111\u1ed5i m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd ph\u1ea3i tr\u1ea3 \u0111\u1ec3 s\u1ea3n xu\u1ea5t m\u1ed7i \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, b\u1ea1n c\u1ea7n t\u00ednh chi ph\u00ed bi\u1ebfn \u0111\u1ed5i trung b\u00ecnh. \u0110\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c n\u00e0y, h\u00e3y c\u1ed9ng t\u1eebng chi ph\u00ed s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0o nhau v\u00e0 chia ch\u00fang cho t\u1ed5ng s\u1ed1 \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c t\u1ea1o ra.<\/p>\n<div><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1555877311_357_7-so-lieu-chinh-moi-doanh-nghiep-nen-theo-doi.png\" alt=\"C\u00f4ng th\u1ee9c chi ph\u00ed bi\u1ebfn \u0111\u1ed5i trung b\u00ecnh\"\/><\/div>\n<h3>4. T\u1ef7 l\u1ec7 k\u00fd qu\u1ef9 \u0111\u00f3ng g\u00f3p<\/h3>\n<p>Bi\u00ean \u0111\u1ed9 \u0111\u00f3ng g\u00f3p \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch tr\u1eeb chi ph\u00ed bi\u1ebfn \u0111\u1ed5i c\u1ea7n thi\u1ebft \u0111\u1ec3 s\u1ea3n xu\u1ea5t m\u1ed9t \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m t\u1eeb doanh thu m\u00e0 n\u00f3 t\u1ea1o ra. V\u00ec chi ph\u00ed bi\u1ebfn \u0111\u1ed5i c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp \u0111\u1ec3 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 chi ph\u00ed c\u1ed1 \u0111\u1ecbnh \u0111\u01b0\u1ee3c li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp \u0111\u1ec3 duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a b\u1ea1n v\u00e0 kh\u00f4ng s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, n\u00ean m\u1ee9c \u0111\u00f3ng g\u00f3p gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn c\u1ee7a m\u1ed7i s\u1ea3n ph\u1ea9m.<\/p>\n<p>Nh\u01b0ng \u0111\u1ec3 th\u1ef1c s\u1ef1 hi\u1ec3u l\u00e0m th\u1ebf n\u00e0o ch\u00fang t\u00e1c \u0111\u1ed9ng ri\u00eang \u0111\u1ebfn l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n, th\u00ec t\u1ed1t h\u01a1n l\u00e0 t\u00ednh to\u00e1n t\u1eebng t\u1ef7 l\u1ec7 \u0111\u00f3ng g\u00f3p c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. \u0110\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y, h\u00e3y tr\u1eeb m\u1ed7i s\u1ea3n ph\u1ea9m T\u1ed5ng chi ph\u00ed bi\u1ebfn \u0111\u1ed5i kh\u1ecfi t\u1ed5ng doanh thu b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd v\u00e0 chia s\u1ed1 \u0111\u00f3 cho t\u1ed5ng doanh thu b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd. T\u1ef7 l\u1ec7 k\u00fd qu\u1ef9 \u0111\u00f3ng g\u00f3p c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n b\u1eb1ng t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m.<\/p>\n<div><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1555877311_375_7-so-lieu-chinh-moi-doanh-nghiep-nen-theo-doi.png\" alt=\"C\u00f4ng th\u1ee9c t\u1ef7 l\u1ec7 k\u00fd qu\u1ef9 \u0111\u00f3ng g\u00f3p\"\/><\/div>\n<p>Khi b\u1ea1n bi\u1ebft t\u1eebng t\u1ef7 l\u1ec7 k\u00fd qu\u1ef9 \u0111\u00f3ng g\u00f3p c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 ti\u1ec1m n\u0103ng l\u1ee3i nhu\u1eadn c\u1ee7a ch\u00fang, b\u1ea1n s\u1ebd hi\u1ec3u s\u1ea3n ph\u1ea9m n\u00e0o s\u1ebd t\u1ea1o ra t\u1ed5ng l\u1ee3i nhu\u1eadn cao h\u01a1n n\u1ebfu b\u1ea1n s\u1ea3n xu\u1ea5t nhi\u1ec1u \u0111\u01a1n v\u1ecb h\u01a1n v\u00e0 s\u1ea3n ph\u1ea9m n\u00e0o s\u1ebd t\u1ea1o ra t\u1ed5ng l\u1ee3i nhu\u1eadn \u00edt h\u01a1n n\u1ebfu b\u1ea1n s\u1ea3n xu\u1ea5t nhi\u1ec1u h\u01a1n \u0111\u01a1n v\u1ecb c\u1ee7a h\u1ecd. Nh\u1eefng hi\u1ec3u bi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n m\u1ed9t h\u1ed7n h\u1ee3p s\u1ea3n ph\u1ea9m c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra m\u1ee9c l\u1ee3i nhu\u1eadn cao nh\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n<h3>5. \u0110i\u1ec3m h\u00f2a v\u1ed1n<\/h3>\n<p>\u0110i\u1ec3m h\u00f2a v\u1ed1n trong doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e0 s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u1ea1n ph\u1ea3i b\u00e1n \u0111\u1ec3 t\u1ed5ng doanh thu b\u1eb1ng t\u1ed5ng chi ph\u00ed c\u1ee7a b\u1ea1n. Bi\u1ebft \u0111i\u1ec3m h\u00f2a v\u1ed1n c\u1ee7a b\u1ea1n l\u00e0 r\u1ea5t quan tr\u1ecdng v\u00ec \u0111\u00f3 l\u00e0 m\u1ee5c ti\u00eau t\u1ed1i thi\u1ec3u m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n n\u00ean c\u1ed1 g\u1eafng \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ec3 kh\u00f4ng m\u1ea5t ti\u1ec1n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian c\u1ee5 th\u1ec3. Th\u1eadm ch\u00ed t\u1ed1t h\u01a1n, n\u1ebfu b\u1ea1n v\u01b0\u1ee3t qua \u0111i\u1ec3m h\u00f2a v\u1ed1n, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 l\u00e3i trong kho\u1ea3ng th\u1eddi gian \u0111\u00f3.<\/p>\n<p>\u0110\u1ec3 t\u00ednh \u0111i\u1ec3m h\u00f2a v\u1ed1n c\u1ee7a b\u1ea1n, h\u00e3y c\u1ed9ng t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed c\u1ed1 \u0111\u1ecbnh c\u1ee7a b\u1ea1n v\u00e0 chia ch\u00fang cho t\u1ef7 l\u1ec7 \u0111\u00f3ng g\u00f3p c\u1ee7a b\u1ea1n ho\u1eb7c ch\u00eanh l\u1ec7ch c\u1ee7a t\u1ed5ng doanh thu b\u00e1n h\u00e0ng v\u00e0 t\u1ed5ng chi ph\u00ed bi\u1ebfn \u0111\u1ed5i.<\/p>\n<div><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1555877311_505_7-so-lieu-chinh-moi-doanh-nghiep-nen-theo-doi.png\" alt=\"C\u00f4ng th\u1ee9c h\u00f2a v\u1ed1n\"\/><\/div>\n<p>V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n b\u00e1n g\u1eady b\u00f3ng ch\u00e0y v\u00e0 chi ph\u00ed c\u1ed1 \u0111\u1ecbnh c\u1ee7a b\u1ea1n l\u00e0 500.000 \u0111\u00f4 la v\u00e0 bi\u00ean \u0111\u1ed9 \u0111\u00f3ng g\u00f3p l\u00e0 50 \u0111\u00f4 la trong n\u0103m, b\u1ea1n s\u1ebd c\u1ea7n b\u00e1n 10.000 g\u1eady b\u00f3ng ch\u00e0y \u0111\u1ec3 h\u00f2a v\u1ed1n. N\u1ebfu b\u1ea1n b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n, b\u1ea1n s\u1ebd ki\u1ebfm \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn.<\/p>\n<h3>6. Gi\u00e1 v\u1ed1n h\u00e0ng b\u00e1n<\/h3>\n<p>Chi ph\u00ed kinh doanh h\u00e0ng h\u00f3a c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c b\u00e1n l\u00e0 chi ph\u00ed mua ho\u1eb7c s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m b\u1ea1n \u0111\u00e3 b\u00e1n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh, nh\u01b0 nguy\u00ean li\u1ec7u, s\u1ea3n xu\u1ea5t v\u00e0 chi ph\u00ed lao \u0111\u1ed9ng. N\u00f3i c\u00e1ch kh\u00e1c, h\u1ecd l\u00e0 chi ph\u00ed b\u00e1n h\u00e0ng ho\u1eb7c chi ph\u00ed kinh doanh c\u1ee7a b\u1ea1n.<\/p>\n<p>Theo d\u00f5i gi\u00e1 v\u1ed1n h\u00e0ng b\u00e1n c\u1ee7a b\u1ea1n, ho\u1eb7c gi\u00e1 v\u1ed1n h\u00e0ng b\u00e1n, r\u1ea5t quan tr\u1ecdng v\u00ec ch\u00fang \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn kinh doanh c\u1ee7a b\u1ea1n. Ch\u1eb3ng h\u1ea1n, khi gi\u00e1 v\u1ed1n h\u00e0ng b\u00e1n c\u1ee7a b\u1ea1n t\u0103ng, l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n s\u1ebd gi\u1ea3m v\u00e0 khi gi\u00e1 v\u1ed1n h\u00e0ng b\u00e1n c\u1ee7a b\u1ea1n gi\u1ea3m, l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n s\u1ebd t\u0103ng.<\/p>\n<p>\u0110\u1ec3 t\u00ednh gi\u00e1 v\u1ed1n h\u00e0ng b\u00e1n c\u1ee7a b\u1ea1n, tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u1ea7n ch\u1ecdn m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p k\u1ebf to\u00e1n. H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng quy\u1ebft \u0111\u1ecbnh gi\u1eefa ba: \u0110\u1ea7u v\u00e0o tr\u01b0\u1edbc, \u0110\u1ea7u ra (FIFO), Cu\u1ed1i c\u00f9ng, Cu\u1ed1i c\u00f9ng (LIFO) v\u00e0 Ph\u01b0\u01a1ng ph\u00e1p chi ph\u00ed trung b\u00ecnh.<\/p>\n<p>N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p FIFO, b\u1ea1n s\u1ebd b\u00e1n nh\u1eefng s\u1ea3n ph\u1ea9m l\u00e2u \u0111\u1eddi nh\u1ea5t b\u1ea1n \u0111\u00e3 mua ho\u1eb7c s\u1ea3n xu\u1ea5t tr\u01b0\u1edbc. Gi\u00e1 c\u00f3 xu h\u01b0\u1edbng t\u0103ng theo th\u1eddi gian, v\u00ec v\u1eady ph\u01b0\u01a1ng ph\u00e1p FIFO s\u1ebd cho ph\u00e9p b\u1ea1n b\u00e1n h\u00e0ng t\u1ed3n kho r\u1ebb nh\u1ea5t, \u0111i\u1ec1u n\u00e0y s\u1ebd l\u00e0m gi\u1ea3m gi\u00e1 v\u1ed1n v\u00e0 t\u0103ng l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n.<\/p>\n<p>N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p LIFO, b\u1ea1n s\u1ebd b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi nh\u1ea5t m\u00e0 b\u1ea1n \u0111\u00e3 mua ho\u1eb7c s\u1ea3n xu\u1ea5t tr\u01b0\u1edbc. Gi\u00e1 c\u00f3 xu h\u01b0\u1edbng t\u0103ng theo th\u1eddi gian, v\u00ec v\u1eady ph\u01b0\u01a1ng ph\u00e1p LIFO s\u1ebd cho ph\u00e9p b\u1ea1n b\u00e1n h\u00e0ng t\u1ed3n kho \u0111\u1eaft nh\u1ea5t c\u1ee7a m\u00ecnh, \u0111i\u1ec1u n\u00e0y s\u1ebd l\u00e0m t\u0103ng gi\u00e1 v\u1ed1n v\u00e0 gi\u1ea3m l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n, nh\u01b0ng b\u1ea1n c\u0169ng s\u1ebd tr\u1ea3 \u00edt thu\u1ebf h\u01a1n, c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n b\u00f9 \u0111\u1eafp ho\u1eb7c th\u1eadm ch\u00ed v\u01b0\u1ee3t qua m\u1ee9c ban \u0111\u1ea7u \u0111\u00f3 l\u1ed7 trong l\u1ee3i nhu\u1eadn.<\/p>\n<p>N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng Ph\u01b0\u01a1ng ph\u00e1p chi ph\u00ed trung b\u00ecnh, b\u1ea1n s\u1ebd t\u00ednh chi ph\u00ed trung b\u00ecnh c\u1ee7a h\u00e0ng t\u1ed3n kho, ho\u00e0n to\u00e0n kh\u00f4ng t\u00ednh \u0111\u1ebfn ng\u00e0y mua ho\u1eb7c ng\u00e0y s\u1ea3n xu\u1ea5t c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y ng\u0103n ch\u1eb7n th\u1eddi k\u1ef3 l\u1ea1m ph\u00e1t cao \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 v\u1ed1n h\u00e0ng b\u00e1n c\u1ee7a b\u1ea1n.<\/p>\n<h3>7. T\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn g\u1ed9p<\/h3>\n<p>L\u1ee3i nhu\u1eadn g\u1ed9p c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch tr\u1eeb COGS kh\u1ecfi t\u1ed5ng doanh thu c\u1ee7a b\u1ea1n v\u00e0 cho th\u1ea5y hi\u1ec7u qu\u1ea3 s\u1ea3n xu\u1ea5t kinh doanh c\u1ee7a b\u1ea1n ho\u1eb7c kh\u1ea3 n\u0103ng t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed nguy\u00ean v\u1eadt li\u1ec7u, s\u1ea3n xu\u1ea5t v\u00e0 lao \u0111\u1ed9ng c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, v\u00ec l\u1ee3i nhu\u1eadn g\u1ed9p l\u00e0 m\u1ed9t s\u1ed1 ti\u1ec1n thu\u1ea7n t\u00fay v\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ee7a doanh thu c\u1ee7a b\u1ea1n, n\u00f3 c\u00f3 th\u1ec3 t\u0103ng ngay c\u1ea3 khi hi\u1ec7u su\u1ea5t t\u00e0i ch\u00ednh c\u1ee7a b\u1ea1n gi\u1ea3m.<\/p>\n<p>V\u00ec v\u1eady, \u0111\u1ec3 th\u1ef1c s\u1ef1 hi\u1ec3u v\u1ec1 hi\u1ec7u qu\u1ea3 t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, b\u1ea1n n\u00ean \u0111o l\u01b0\u1eddng t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn g\u1ed9p, \u0111\u00f3 l\u00e0 l\u1ee3i nhu\u1eadn g\u1ed9p t\u00ednh theo ph\u1ea7n tr\u0103m doanh thu c\u1ee7a b\u1ea1n, thay v\u00ec \u0111o l\u01b0\u1eddng l\u1ee3i nhu\u1eadn g\u1ed9p. N\u1ebfu t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn g\u1ed9p c\u1ee7a b\u1ea1n ti\u1ebfp t\u1ee5c t\u0103ng theo th\u1eddi gian, th\u00ec \u0111\u00f3 l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u t\u1ed1t cho th\u1ea5y s\u1ee9c kh\u1ecfe t\u00e0i ch\u00ednh c\u1ee7a b\u1ea1n kinh doanh t\u1ed1t.<\/p>\n<div><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1555877312_549_7-so-lieu-chinh-moi-doanh-nghiep-nen-theo-doi.png\" alt=\"C\u00f4ng th\u1ee9c t\u00ednh l\u00e3i g\u1ed9p\"\/><\/div>\n<p style=\"text-align: center;\"><em>T\u00edn d\u1ee5ng h\u00ecnh \u1ea3nh: <\/em>\u0110\u1ea7u t\u01b0<\/p>\n<h3>V\u1ebd to\u00e0n c\u1ea3nh<\/h3>\n<p>Theo d\u00f5i t\u1ea5t c\u1ea3 c\u00e1c s\u1ed1 li\u1ec7u kinh doanh n\u00e0y c\u00f3 th\u1ec3 kh\u00f3 kh\u0103n v\u00e0 t\u1ed1n th\u1eddi gian, nh\u01b0ng n\u00f3 \u0111\u00e1ng h\u01a1n \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3. B\u1edfi v\u00ec, gi\u1ed1ng nh\u01b0 v\u1eadn \u0111\u1ed9ng vi\u00ean y\u00eau th\u00edch c\u1ee7a b\u1ea1n, b\u1ea1n kh\u00f4ng mu\u1ed1n \u0111\u01b0a \u0111\u1ecbnh ngh\u0129a v\u1ec1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p xu\u1ed1ng m\u1ed9t th\u1ed1ng k\u00ea duy nh\u1ea5t. \u0110\u00f3 l\u00e0 c\u00e1ch qu\u00e1 h\u1ea1n ch\u1ebf. V\u00e0, quan tr\u1ecdng h\u01a1n, \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c \u0111\u1ec3 \u0111o l\u01b0\u1eddng gi\u00e1 tr\u1ecb ho\u1eb7c hi\u1ec7u qu\u1ea3 t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-49197c3c-3acd-4ef7-85dd-faaf29a9d709\"><span class=\"hs-cta-node hs-cta-49197c3c-3acd-4ef7-85dd-faaf29a9d709\" id=\"hs-cta-49197c3c-3acd-4ef7-85dd-faaf29a9d709\"><!--(if lte IE 8)>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<!(endif)--><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-49197c3c-3acd-4ef7-85dd-faaf29a9d709\" style=\"border-width:0px;\" src=\"http:\/\/blog.hubspot.com\/hs\/cta\/cta\/default\/53\/49197c3c-3acd-4ef7-85dd-faaf29a9d709.png\" alt=\"M\u1eabu k\u1ebf ho\u1ea1ch kinh doanh\"\/><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<\/p><\/div>\n<p><script>(function() {\n  var _fbq = window._fbq || (window._fbq = ());\n  if (!_fbq.loaded) {\n    var fbds = document.createElement('script');\n    fbds.async = true;\n    fbds.src = \"http:\/\/connect.facebook.net\/en_US\/fbds.js\";\n    var s = document.getElementsByTagName('script')(0);\n    s.parentNode.insertBefore(fbds, s);\n    _fbq.loaded = true;\n  }\n  _fbq.push(('addPixelId', '770933992942418'));\n})();\nwindow._fbq = window._fbq || ();\nwindow._fbq.push(('track', 'PixelInitialized', {}));\n<\/script><\/pre>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/blog.hubspot.com\/marketing\/business-metrics\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] N\u1ebfu b\u1ea1n theo d\u00f5i c\u00e1c m\u00f4n th\u1ec3 thao chuy\u00ean nghi\u1ec7p, b\u1ea1n bi\u1ebft r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 ch\u1ec9 c\u1ea7n \u0111un s\u00f4i m\u1ed9t gi\u00e1 tr\u1ecb c\u1ee7a ng\u01b0\u1eddi ch\u01a1i ho\u1eb7c kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n theo m\u1ed9t th\u1ed1ng k\u00ea duy nh\u1ea5t. 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