{"id":3889,"date":"2019-06-26T22:30:58","date_gmt":"2019-06-26T19:30:58","guid":{"rendered":"https:\/\/super-news.info\/vi\/update-7-chuong-trinh-khach-hang-than-thiet-thuc-su-tang-them-gia-tri\/"},"modified":"2019-06-26T22:31:00","modified_gmt":"2019-06-26T19:31:00","slug":"update-7-chuong-trinh-khach-hang-than-thiet-thuc-su-tang-them-gia-tri","status":"publish","type":"post","link":"https:\/\/super-news.info\/vi\/update-7-chuong-trinh-khach-hang-than-thiet-thuc-su-tang-them-gia-tri\/","title":{"rendered":"[UPDATE] 7 ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft th\u1ef1c s\u1ef1 t\u0103ng th\u00eam gi\u00e1 tr\u1ecb"},"content":{"rendered":"

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B\u1ea1n c\u00f3 bi\u1ebft kh\u00f4ng chi ph\u00ed cho m\u1ed9t doanh nghi\u1ec7p m\u1edbi cao h\u01a1n kho\u1ea3ng 5-10 l\u1ea7n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi so v\u1edbi vi\u1ec7c b\u00e1n cho m\u1ed9t kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i? <\/strong>Kh\u00f4ng ch\u1ec9 v\u1eady, nh\u01b0ng trung b\u00ecnh, kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i chi nhi\u1ec1u h\u01a1n 67% so v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi. <\/strong><\/p>\n

Tr\u01b0\u1edbc nh\u1eefng th\u1ed1ng k\u00ea nh\u01b0 th\u1ebf n\u00e0y, c\u00e1c doanh nghi\u1ec7p ph\u1ea3i suy ngh\u0129 v\u1ec1 nh\u1eefng g\u00ec h\u1ecd \u0111ang l\u00e0m \u0111\u1ec3 gi\u1eef kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a h\u1ecd. V\u00e0 n\u1ebfu b\u1ea1n gi\u1ed1ng nh\u01b0 65% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, c\u00f4ng ty c\u1ee7a b\u1ea1n \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft.<\/p>\n

\"T\u1ea3i<\/span><\/span><\/h3>\n

Nh\u01b0ng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ee7a b\u1ea1n c\u00f3 ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng?<\/p>\n

Theo \u0110i\u1ec1u tra d\u00e2n s\u1ed1 v\u1ec1 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng n\u0103m 2015, c\u00e1c h\u1ed9 gia \u0111\u00ecnh M\u1ef9 gi\u1eef th\u00e0nh vi\u00ean trong trung b\u00ecnh 29 ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, nh\u01b0ng \u0111ang ho\u1ea1t \u0111\u1ed9ng (c\u00f3 ngh\u0129a l\u00e0 ki\u1ebfm \u0111\u01b0\u1ee3c ho\u1eb7c \u0111\u1ed5i \u00edt nh\u1ea5t m\u1ed9t l\u1ea7n m\u1ed7i n\u0103m) ch\u1ec9 trong 12 ng\u01b0\u1eddi. C\u00e1c c\u00f4ng ty m\u1ea5t ti\u1ec1n v\u1ec1 th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c, v\u00e0 kh\u00e1ch h\u00e0ng kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n t\u1eeb c\u00e1c doanh nghi\u1ec7p m\u00e0 h\u1ecd "trung th\u00e0nh".<\/p>\n

V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n gi\u1eef doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ra kh\u1ecfi ph\u00e2n kh\u00fac m\u1ed9t ph\u1ea7n ba \u0111\u00f3? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n truy\u1ec1n \u0111\u1ea1t \u0111\u1ee7 gi\u00e1 tr\u1ecb b\u1ed5 sung trong c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a b\u1ea1n \u0111\u1ec3 gi\u1eef kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n quay tr\u1edf l\u1ea1i?<\/p>\n

\u0110\u00e3 \u0111\u1ebfn l\u00fac c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb nh\u00ecn xa h\u01a1n c\u00e1c h\u1ec7 th\u1ed1ng ph\u1ea7n th\u01b0\u1edfng h\u1ea5p d\u1eabn v\u00e0 cung c\u1ea5p gi\u00e1 tr\u1ecb th\u1ef1c cho kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ee7a h\u1ecd. \u0110\u1ec3 gi\u00fap b\u1ea1n b\u1eaft \u0111\u1ea7u, \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n

7 \u00dd t\u01b0\u1edfng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/h2>\n

1) S\u1eed d\u1ee5ng m\u1ed9t h\u1ec7 th\u1ed1ng \u0111i\u1ec3m \u0111\u01a1n gi\u1ea3n.<\/h3>\n

\u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ch\u01b0\u01a1ng tr\u00ecnh l\u00f2ng trung th\u00e0nh ph\u1ed5 bi\u1ebfn nh\u1ea5t. Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean ki\u1ebfm \u0111\u01b0\u1ee3c \u0111i\u1ec3m, trong \u0111\u00f3 chuy\u1ec3n th\u00e0nh m\u1ed9t s\u1ed1 lo\u1ea1i ph\u1ea7n th\u01b0\u1edfng. Cho d\u00f9 \u0111\u00f3 l\u00e0 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, mi\u1ec5n ph\u00ed ho\u1eb7c \u0111\u1ed1i x\u1eed v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1eb7c bi\u1ec7t, kh\u00e1ch h\u00e0ng s\u1ebd h\u01b0\u1edbng t\u1edbi m\u1ed9t s\u1ed1 \u0111i\u1ec3m nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 \u0111\u1ed5i ph\u1ea7n th\u01b0\u1edfng c\u1ee7a h\u1ecd.<\/p>\n

Tuy nhi\u00ean, n\u01a1i nhi\u1ec1u c\u00f4ng ty ch\u00f9n b\u01b0\u1edbc trong ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, \u0111ang l\u00e0m cho m\u1ed1i quan h\u1ec7 gi\u1eefa \u0111i\u1ec3m v\u00e0 ph\u1ea7n th\u01b0\u1edfng h\u1eefu h\u00ecnh tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p v\u00e0 kh\u00f3 hi\u1ec3u.<\/p>\n

"M\u01b0\u1eddi b\u1ed1n \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi m\u1ed9t \u0111\u00f4 la v\u00e0 hai m\u01b0\u01a1i \u0111\u00f4 la ki\u1ebfm \u0111\u01b0\u1ee3c 50% t\u1eeb giao d\u1ecbch mua h\u00e0ng ti\u1ebfp theo c\u1ee7a b\u1ea1n v\u00e0o th\u00e1ng 4!"<\/em><\/p>\n

… m\u00e0 Voi kh\u00f4ng th\u01b0\u1edfng, m\u00e0 Voi \u0111au \u0111\u1ea7u.<\/p>\n

N\u1ebfu b\u1ea1n ch\u1ecdn ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft d\u1ef1a tr\u00ean \u0111i\u1ec3m, h\u00e3y gi\u1eef cho c\u00e1c chuy\u1ec3n \u0111\u1ed5i \u0111\u01a1n gi\u1ea3n v\u00e0 tr\u1ef1c quan.<\/p>\n

M\u1eb7c d\u00f9 m\u1ed9t h\u1ec7 th\u1ed1ng \u0111i\u1ec3m c\u00f3 l\u1ebd l\u00e0 h\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, nh\u01b0ng n\u00f3 kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i \u00e1p d\u1ee5ng cho m\u1ecdi lo\u1ea1i h\u00ecnh kinh doanh. N\u00f3 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p khuy\u1ebfn kh\u00edch mua h\u00e0ng th\u01b0\u1eddng xuy\u00ean, ng\u1eafn h\u1ea1n, nh\u01b0 Boloco.<\/span><\/p>\n

Nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh: Th\u1ebb Boloco c\u1ee7a Boloco<\/h4>\n

Boloco, m\u1ed9t chu\u1ed7i nh\u00e0 h\u00e0ng M\u1ef9 n\u1ed5i ti\u1ebfng v\u1edbi m\u00f3n burritos, l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t c\u00f4ng ty th\u1ef1c hi\u1ec7n t\u1ed1t ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft d\u1ef1a tr\u00ean \u0111i\u1ec3m. Kh\u00e1ch h\u00e0ng qu\u1eb9t Th\u1ebb Boloco s\u00e0nh \u0111i\u1ec7u c\u1ee7a h\u1ecd m\u1ed7i l\u1ea7n mua v\u00e0 th\u1ebb theo d\u00f5i s\u1ed1 ti\u1ec1n \u0111\u00e3 chi. M\u1ed7i 50 \u0111\u00f4 la chi ti\u00eau ki\u1ebfm \u0111\u01b0\u1ee3c cho kh\u00e1ch h\u00e0ng m\u1ed9t m\u1eb7t h\u00e0ng mi\u1ec5n ph\u00ed. S\u1ebd kh\u00f4ng c\u00f3 v\u1ea5n \u0111\u1ec1 g\u00ec n\u1ebfu m\u00f3n \u0111\u1ed3 mi\u1ec5n ph\u00ed \u0111\u00f3 l\u00e0 m\u1ed9t chi\u1ebfc burrito si\u00eau kh\u1ed5ng l\u1ed3 ho\u1eb7c m\u1ed9t ly sinh t\u1ed1 c\u1ef1c nh\u1ecf: N\u00f3 mi\u1ec5n ph\u00ed khi kh\u00e1ch h\u00e0ng ghi $ 50 v\u00e0o th\u1ebb c\u1ee7a h\u1ecd. Boloco n\u00f3i ng\u00f4n ng\u1eef c\u1ee7a kh\u00e1n gi\u1ea3 b\u1eb1ng c\u00e1ch \u0111o \u0111i\u1ec3m b\u1eb1ng \u0111\u00f4 la, v\u00e0 ph\u1ea7n th\u01b0\u1edfng trong c\u00e1c m\u1eb7t h\u00e0ng th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng.<\/p>\n

\"boloco-card.png\"<\/p>\n

Ngu\u1ed3n: Boloco<\/em><\/span><\/p>\n

2) S\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng c\u1ea5p b\u1eadc \u0111\u1ec3 th\u01b0\u1edfng cho l\u00f2ng trung th\u00e0nh ban \u0111\u1ea7u v\u00e0 khuy\u1ebfn kh\u00edch mua nhi\u1ec1u h\u01a1n.<\/h3>\n

T\u00ecm ki\u1ebfm s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa c\u00e1c ph\u1ea7n th\u01b0\u1edfng c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u00e0 mong mu\u1ed1n l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty thi\u1ebft k\u1ebf c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft. M\u1ed9t c\u00e1ch \u0111\u1ec3 ch\u1ed1ng l\u1ea1i \u0111i\u1ec1u n\u00e0y l\u00e0 th\u1ef1c hi\u1ec7n m\u1ed9t h\u1ec7 th\u1ed1ng theo c\u1ea5p b\u1eadc th\u01b0\u1edfng cho l\u00f2ng trung th\u00e0nh ban \u0111\u1ea7u v\u00e0 khuy\u1ebfn kh\u00edch mua nhi\u1ec1u h\u01a1n.<\/span><\/p>\n

Tr\u00ecnh b\u00e0y c\u00e1c ph\u1ea7n th\u01b0\u1edfng nh\u1ecf nh\u01b0 m\u1ed9t c\u01a1 s\u1edf cung c\u1ea5p \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh, v\u00e0 sau \u0111\u00f3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng l\u1eb7p l\u1ea1i b\u1eb1ng c\u00e1ch t\u0103ng gi\u00e1 tr\u1ecb c\u1ee7a ph\u1ea7n th\u01b0\u1edfng khi kh\u00e1ch h\u00e0ng ti\u1ebfn l\u00ean thang trung th\u00e0nh. \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u00e1c th\u00e0nh vi\u00ean qu\u00ean m\u1ea5t \u0111i\u1ec3m c\u1ee7a h\u1ecd v\u00e0 kh\u00f4ng bao gi\u1edd \u0111\u1ed5i l\u1ea1i v\u00ec th\u1eddi gian gi\u1eefa mua v\u00e0 h\u00e0i l\u00f2ng qu\u00e1 d\u00e0i.<\/p>\n

S\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn nh\u1ea5t gi\u1eefa h\u1ec7 th\u1ed1ng \u0111i\u1ec3m v\u00e0 h\u1ec7 th\u1ed1ng x\u1ebfp t\u1ea7ng l\u00e0 kh\u00e1ch h\u00e0ng tr\u00edch xu\u1ea5t gi\u00e1 tr\u1ecb ng\u1eafn h\u1ea1n so v\u1edbi d\u00e0i h\u1ea1n t\u1eeb ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft. B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh theo c\u1ea5p ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n cho cam k\u1ebft cao, c\u00e1c doanh nghi\u1ec7p c\u00f3 m\u1ee9c gi\u00e1 cao h\u01a1n nh\u01b0 c\u00e1c h\u00e3ng h\u00e0ng kh\u00f4ng, doanh nghi\u1ec7p kh\u00e1ch s\u1ea1n ho\u1eb7c c\u00f4ng ty b\u1ea3o hi\u1ec3m.<\/span><\/p>\n

Nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh: C\u00e2u l\u1ea1c b\u1ed9 Virgin Atlantic<\/h4>\n

Ngo\u00e0i thu nh\u1eadp d\u1eb7m, C\u00e2u l\u1ea1c b\u1ed9 bay trinh Atlantics' cho ph\u00e9p c\u00e1c th\u00e0nh vi\u00ean \u0111\u1ec3 ki\u1ebfm \u0111i\u1ec3m tier. C\u00e2u l\u1ea1c b\u1ed9 t\u1ea1o ra c\u00e1c th\u00e0nh vi\u00ean \u1edf t\u1ea7ng Club Red, sau \u0111\u00f3 \u0111\u01b0a h\u1ecd l\u00ean Club Silver v\u00e0 sau \u0111\u00f3 l\u00e0 Club Gold.<\/p>\n

    \n
  • c\u00e1c th\u00e0nh vi\u00ean c\u00e2u l\u1ea1c b\u1ed9 Red ki\u1ebfm d\u1eb7m tr\u00ean c\u00e1c chuy\u1ebfn bay v\u00e0 \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 tr\u00ean xe \u00f4 t\u00f4 cho thu\u00ea, b\u00e3i \u0111\u1eadu xe s\u00e2n bay, kh\u00e1ch s\u1ea1n v\u00e0 c\u00e1c chuy\u1ebfn bay k\u1ef3 ngh\u1ec9.<\/li>\n
  • Th\u00e0nh vi\u00ean Club Silver ki\u1ebfm th\u00eam 50% s\u1ed1 \u0111i\u1ec3m tr\u00ean c\u00e1c chuy\u1ebfn bay v\u00e0 c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o th\u1eddi gian nh\u1eadn ph\u00f2ng nhanh v\u00e0 ch\u1ed7 ng\u1ed3i \u01b0u ti\u00ean.<\/li>\n
  • c\u00e1c th\u00e0nh vi\u00ean c\u00e2u l\u1ea1c b\u1ed9 v\u00e0ng \u0111\u01b0\u1ee3c d\u1eb7m \u0111\u00f4i, n\u1ed9i tr\u00fa \u01b0u ti\u00ean, v\u00e0 ti\u1ebfp c\u1eadn clubhouses \u0111\u1ed9c quy\u1ec1n n\u01a1i h\u1ecd c\u00f3 th\u1ec3 l\u1ea5y m\u1ed9t th\u1ee9c u\u1ed1ng ho\u1eb7c c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t massage tr\u01b0\u1edbc khi chuy\u1ebfn bay c\u1ee7a h\u1ecd.<\/li>\n<\/ul>\n

    C\u00f3 v\u1ebb ph\u1ee9c t\u1ea1p? H\u1ecd \u0111\u00e3 t\u1ea1o ra m\u1ed9t b\u1ea3ng l\u1ee3i \u00edch to\u00e0n di\u1ec7n \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch b\u1ed5 sung m\u00e0 h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c khi h\u1ecd chuy\u1ec3n t\u1eeb \u0110\u1ecf sang B\u1ea1c sang V\u00e0ng. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 cung c\u1ea5p l\u1ee3i \u00edch trong giai \u0111o\u1ea1n \u0111\u1ea7u \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i. M\u1ed9t khi h\u1ecd l\u00e0m nh\u01b0 v\u1eady, h\u1ecd s\u1ebd nh\u1eadn ra r\u1eb1ng t\u00ecnh tr\u1ea1ng "v\u00e0ng" kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00f4ng th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c, v\u00e0 mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch tuy\u1ec7t v\u1eddi.<\/p>\n

    \"Virgin_Airlines_Benefits.png\"<\/p>\n

    Ngu\u1ed3n: Virgin Atlantic<\/em><\/span><\/p>\n

    3) T\u00ednh ph\u00ed tr\u1ea3 tr\u01b0\u1edbc cho l\u1ee3i \u00edch VIP.<\/h3>\n

    C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u00f3 ngh\u0129a l\u00e0 ph\u00e1 v\u1ee1 c\u00e1c r\u00e0o c\u1ea3n gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n … v\u00ec v\u1eady ch\u00fang t\u00f4i nghi\u00eam t\u00fac b\u1ea3o b\u1ea1n t\u00ednh ph\u00ed h\u1ecd<\/em> m\u1ed9t kho\u1ea3n ph\u00ed? Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, m\u1ed9t kho\u1ea3n ph\u00ed m\u1ed9t l\u1ea7n (ho\u1eb7c h\u00e0ng n\u0103m) cho ph\u00e9p kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t qua c\u00e1c r\u00e0o c\u1ea3n mua h\u00e0ng ph\u1ed5 bi\u1ebfn th\u1ef1c s\u1ef1 kh\u00e1 c\u00f3 l\u1ee3i cho c\u1ea3 doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng r\u1eddi \u0111i, b\u1ea1n c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft d\u1ef1a tr\u00ean ph\u00ed \u0111\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng tr\u1edf ng\u1ea1i c\u1ee5 th\u1ec3 \u0111\u00f3.<\/p>\n

    Theo m\u1ed9t nghi\u00ean c\u1ee9u n\u0103m 2015 c\u1ee7a 500 th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u to\u00e0n c\u1ea7u, t\u1ef7 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng \u0111\u1ea1t 75,6%<\/strong> tr\u00ean b\u00e1n l\u1ebb, du l\u1ecbch v\u00e0 th\u1eddi trang. Vi\u1ec7c t\u1eeb b\u1ecf n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u00e2y ra b\u1edfi "c\u00fa s\u1ed1c nh\u00e3n d\u00e1n" sau khi thu\u1ebf v\u00e0 gi\u00e1 v\u1eadn chuy\u1ec3n \u0111\u00e3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng. D\u01b0\u1edbi \u0111\u00e2y, ch\u00fang ta s\u1ebd xem Amazon, g\u00e3 kh\u1ed5ng l\u1ed3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 t\u00ecm ra c\u00e1ch \u0111\u1ec3 ch\u1ed1ng l\u1ea1i v\u1ea5n \u0111\u1ec1 n\u00e0y b\u1eb1ng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft v\u1edbi m\u1ed9t kho\u1ea3n ph\u00ed tr\u1ea3 tr\u01b0\u1edbc.<\/p>\n

    H\u1ec7 th\u1ed1ng n\u00e0y \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng nhi\u1ec1u nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n m\u1ea1nh khi mua h\u00e0ng th\u01b0\u1eddng xuy\u00ean, l\u1eb7p l\u1ea1i. \u0110\u1ed1i v\u1edbi m\u1ed9t kho\u1ea3n ph\u00ed tr\u1ea3 tr\u01b0\u1edbc, kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c gi\u1ea3m b\u1edbt nh\u1eefng b\u1ea5t ti\u1ec7n c\u00f3 th\u1ec3 c\u1ea3n tr\u1edf vi\u1ec7c mua h\u00e0ng trong t\u01b0\u01a1ng lai. Amazon th\u00e0nh th\u1ea1o vi\u1ec7c n\u00e0y cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, nh\u01b0ng m\u00f4 h\u00ecnh n\u00e0y c\u0169ng c\u00f3 ti\u1ec1m n\u0103ng ho\u1ea1t \u0111\u1ed9ng cho <\/span>Doanh nghi\u1ec7p B2B<\/span> cung c\u1ea5p s\u1ea3n ph\u1ea9m cho c\u00e1c doanh nghi\u1ec7p m\u1ed9t c\u00e1ch th\u01b0\u1eddng xuy\u00ean.<\/span><\/p>\n

    Nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh: Amazon Prime<\/h4>\n

    V\u1edbi 99 \u0111\u00f4 la m\u1ed9t n\u0103m, ng\u01b0\u1eddi d\u00f9ng Amazon Prime \u0111\u01b0\u1ee3c mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n trong hai ng\u00e0y \u0111\u1ed1i v\u1edbi h\u00e0ng tri\u1ec7u s\u1ea3n ph\u1ea9m m\u00e0 kh\u00f4ng mua h\u00e0ng t\u1ed1i thi\u1ec3u, trong s\u1ed1 c\u00e1c l\u1ee3i \u00edch kh\u00e1c.<\/p>\n

    T\u1ea1i sao \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi? B\u1edfi v\u00ec n\u00f3 cung c\u1ea5p \u0111\u1ee7 gi\u00e1 tr\u1ecb cho nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 h\u1ecd c\u1ea3m th\u1ea5y nh\u01b0 n\u00f3 th\u1ef1c s\u1ef1 mang l\u1ea1i l\u1ee3i \u00edch cho h\u1ecd. Tr\u00ean th\u1ef1c t\u1ebf, c\u00e1c nh\u00e0 ph\u00e2n t\u00edch \u01b0\u1edbc t\u00ednh Amazon m\u1ea5t 1-2 t\u1ef7 USD m\u1ed7i n\u0103m tr\u00ean Prime. Nh\u01b0ng c\u00f4ng ty b\u00f9 \u0111\u1eafp cho n\u00f3 v\u1edbi t\u1ea7n su\u1ea5t giao d\u1ecbch t\u0103ng l\u00ean: Theo b\u00e1o c\u00e1o n\u0103m 2015 t\u1eeb \u0110\u1ed1i t\u00e1c nghi\u00ean c\u1ee9u tr\u00ed tu\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, C\u00e1c th\u00e0nh vi\u00ean Prime chi trung b\u00ecnh 1.500 \u0111\u00f4 la m\u1ed7i n\u0103m cho Amazon.com, so v\u1edbi 625 \u0111\u00f4 la m\u1ed7i n\u0103m c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng Amazon kh\u00f4ng ph\u1ea3i l\u00e0 th\u00e0nh vi\u00ean Prime.<\/strong><\/p>\n

    \"amazon-Prime-2.png\"<\/p>\n

    Ngu\u1ed3n: Amazon Prime<\/em><\/span><\/p>\n

    4) C\u1ea5u tr\u00fac c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh phi ti\u1ec1n t\u1ec7 xung quanh c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.
    <\/strong><\/h3>\n

    Hi\u1ec3u th\u1ef1c s\u1ef1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 ngh\u0129a l\u00e0 hi\u1ec3u gi\u00e1 tr\u1ecb v\u00e0 \u00fd ngh\u0129a c\u1ee7a gi\u00e1 tr\u1ecb c\u1ee7a h\u1ecd. T\u00f9y thu\u1ed9c v\u00e0o ng\u00e0nh c\u1ee7a b\u1ea1n, kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n trong c\u00e1c ph\u1ea7n th\u01b0\u1edfng phi ti\u1ec1n t\u1ec7 ho\u1eb7c chi\u1ebft kh\u1ea5u. M\u1eb7c d\u00f9 b\u1ea5t k\u1ef3 c\u00f4ng ty n\u00e0o c\u0169ng c\u00f3 th\u1ec3 cung c\u1ea5p phi\u1ebfu gi\u1ea3m gi\u00e1 khuy\u1ebfn m\u1ea1i v\u00e0 m\u00e3 gi\u1ea3m gi\u00e1 n\u1ebfu h\u1ecd mu\u1ed1n, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng theo c\u00e1ch kh\u00e1c<\/em> h\u01a1n \u0111\u00f4 la v\u00e0 xu c\u00f3 m\u1ed9t c\u01a1 h\u1ed9i duy nh\u1ea5t \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd.<\/p>\n

    Nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh: S\u00e1ng ki\u1ebfn \u200b\u200bch\u1ee7 \u0111\u1ec1 chung c\u1ee7a Patagonia<\/h4>\n

    Patagonia, m\u1ed9t c\u00f4ng ty may m\u1eb7c ngo\u00e0i tr\u1eddi th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng, nh\u1eadn ra r\u1eb1ng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh c\u1ea7n nhi\u1ec1u h\u01a1n l\u00e0 ch\u1ec9 \u0111i\u1ec3m v\u00e0 gi\u1ea3m gi\u00e1 t\u1eeb m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft. C\u00f9ng v\u1edbi eBay, n\u00f3 \u0111\u00e3 tri\u1ec3n khai S\u00e1ng ki\u1ebfn \u200b\u200bCh\u1ee7 \u0111\u1ec1 chung v\u00e0o cu\u1ed1i n\u0103m 2011 \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng b\u00e1n l\u1ea1i qu\u1ea7n \u00e1o Patagonia c\u00f3 \u0111\u1ed9 b\u1ec1n cao c\u1ee7a h\u1ecd tr\u1ef1c tuy\u1ebfn th\u00f4ng qua trang web c\u1ee7a Patagonia.<\/p>\n

    Ch\u01b0\u01a1ng tr\u00ecnh Common Themes x\u00e2y d\u1ef1ng tr\u00ean th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng c\u1ee7a Patagonia v\u00e0 t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao. Th\u00eam v\u00e0o \u0111\u00f3, n\u00f3 ph\u00f9 h\u1ee3p ho\u00e0n h\u1ea3o v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty b\u1eb1ng c\u00e1ch cung c\u1ea5p m\u1ed9t gi\u00e1 tr\u1ecb m\u00e0 h\u1ecd bi\u1ebft kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 quan t\u00e2m. <\/p>\n

    \"patagonia-common-thread.jpg\"<\/p>\n

    Ngu\u1ed3n: Patagonia<\/span><\/em><\/p>\n

    5) H\u1ee3p t\u00e1c v\u1edbi m\u1ed9t c\u00f4ng ty kh\u00e1c \u0111\u1ec3 cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i bao g\u1ed3m t\u1ea5t c\u1ea3.<\/h3>\n

    Quan h\u1ec7 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c cho l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng (c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh li\u00ean minh) c\u00f3 th\u1ec3 si\u00eau hi\u1ec7u qu\u1ea3 \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00f4ng ty c\u1ee7a b\u1ea1n. C\u00f4ng ty n\u00e0o s\u1ebd ph\u00f9 h\u1ee3p \u0111\u1ec3 h\u1ee3p t\u00e1c? M\u1ed9t l\u1ea7n n\u1eefa, n\u00f3 hi\u1ec3u r\u00f5 v\u1ec1 cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 quy tr\u00ecnh mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n

    V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t c\u00f4ng ty th\u1ee9c \u0103n cho ch\u00f3, b\u1ea1n c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi v\u0103n ph\u00f2ng th\u00fa y ho\u1eb7c c\u01a1 s\u1edf ch\u0103m s\u00f3c th\u00fa c\u01b0ng \u0111\u1ec3 cung c\u1ea5p c\u00e1c giao d\u1ecbch \u0111\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 l\u1ee3i cho c\u00f4ng ty v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. Khi b\u1ea1n cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n nh\u1eefng gi\u00e1 tr\u1ecb ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd nh\u01b0ng v\u01b0\u1ee3t xa nh\u1eefng g\u00ec c\u00f4ng ty b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p cho h\u1ecd, b\u1ea1n \u0111ang cho h\u1ecd th\u1ea5y b\u1ea1n hi\u1ec3u v\u00e0 quan t\u00e2m \u0111\u1ebfn nhu c\u1ea7u c\u1ee7a h\u1ecd. Ngo\u00e0i ra, n\u00f3 c\u0169ng s\u1ebd gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n m\u1ea1ng l\u01b0\u1edbi c\u1ee7a m\u00ecnh \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u1ee7a \u0111\u1ed1i t\u00e1c.<\/span><\/p>\n

    Nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh: Ch\u01b0\u01a1ng tr\u00ecnh Plenti American Express<\/h4>\n

    American Express c\u00f3 m\u1ed9t c\u01a1 s\u1edf \u0111\u1ed1i t\u00e1c l\u1edbn v\u1edbi c\u00e1c c\u00f4ng ty tr\u00ean c\u1ea3 n\u01b0\u1edbc. Ch\u01b0\u01a1ng tr\u00ecnh Plenti c\u1ee7a c\u00f4ng ty, \u0111\u01b0\u1ee3c ra m\u1eaft v\u00e0o th\u00e1ng 5 n\u0103m 2015, cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ed5ng h\u1ee3p ph\u1ea7n th\u01b0\u1edfng c\u1ee7a h\u1ecd t\u1eeb c\u00e1c nh\u00e0 b\u00e1n l\u1ebb kh\u00e1c nhau nh\u01b0 Macy, AT & T, Rite Aid, Enterprise Rent-A-Car, Hulu, v.v. Th\u00e0nh vi\u00ean Plenti ki\u1ebfm \u0111\u01b0\u1ee3c \u0111i\u1ec3m khi mua s\u1eafm t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng n\u00e0y v\u00e0 <\/em>\u0111\u1ed5i \u0111i\u1ec3m t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng n\u00e0y b\u1eb1ng c\u00e1ch li\u00ean k\u1ebft th\u1ebb kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ee7a c\u1eeda h\u00e0ng v\u1edbi t\u00e0i kho\u1ea3n Plenti c\u1ee7a h\u1ecd. V\u00ed d\u1ee5: kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111i\u1ec3m Plenti m\u00e0 h\u1ecd \u0111\u00e3 ki\u1ebfm \u0111\u01b0\u1ee3c t\u1eeb m\u1ed9t s\u1ed1 th\u1ee9 nh\u01b0 thu\u00ea xe t\u1eeb Doanh nghi\u1ec7p \u0111\u1ec3 thanh to\u00e1n h\u00f3a \u0111\u01a1n \u0111i\u1ec7n tho\u1ea1i AT & T c\u1ee7a h\u1ecd.<\/p>\n

    T\u00ednh linh ho\u1ea1t l\u00e0 s\u1ef1 h\u1ea5p d\u1eabn l\u1edbn nh\u1ea5t \u1edf \u0111\u00e2y \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, v\u00ec \u0111i\u1ec3m c\u00f3 th\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c v\u00e0 \u0111\u01b0\u1ee3c \u0111\u1ed5i t\u1ea1i nhi\u1ec1u nh\u00e0 b\u00e1n l\u1ebb. Theo T\u1ea1p ch\u00ed Fortune<\/em>, "\u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty, ngay c\u1ea3 nh\u1eefng c\u00f4ng ty nh\u01b0 Macy \u0111\u00e3 c\u00f3 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft l\u1edbn, Plenti l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn h\u01a1n c\u1ee7a c\u00e1c \u0111\u1ed1i t\u00e1c, ti\u1ebft ki\u1ec7m chi ph\u00ed ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 n\u00e2ng cao doanh s\u1ed1 b\u1eb1ng c\u00e1ch cung c\u1ea5p m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh h\u1ea5p d\u1eabn h\u01a1n cho kh\u00e1ch h\u00e0ng."<\/p>\n

    \"plenti-ch\u01b0\u01a1ng<\/p>\n

    Ngu\u1ed3n: Interbrand<\/span><\/em><\/p>\n

    6) L\u00e0m cho m\u1ed9t tr\u00f2 ch\u01a1i ra kh\u1ecfi n\u00f3.<\/h3>\n

    Ai kh\u00f4ng th\u00edch m\u1ed9t tr\u00f2 ch\u01a1i hay? Bi\u1ebfn ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ee7a b\u1ea1n th\u00e0nh m\u1ed9t tr\u00f2 ch\u01a1i \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng l\u1eb7p l\u1ea1i v\u00e0 – t\u00f9y thu\u1ed9c v\u00e0o lo\u1ea1i tr\u00f2 ch\u01a1i b\u1ea1n ch\u1ecdn – gi\u00fap c\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

    Tuy nhi\u00ean, v\u1edbi b\u1ea5t k\u1ef3 cu\u1ed9c thi ho\u1eb7c r\u00fat th\u0103m tr\u00fang th\u01b0\u1edfng n\u00e0o, b\u1ea1n \u0111\u1ec1u c\u00f3 nguy c\u01a1 g\u1eb7p ph\u1ea3i kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y <\/span>gi\u1ed1ng nh\u01b0 c\u00f4ng ty c\u1ee7a b\u1ea1n \u0111ang gi\u1eadt h\u1ecd xung quanh \u0111\u1ec3 gi\u00e0nh chi\u1ebfn th\u1eafng kinh doanh. \u0110\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro n\u00e0y, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 l\u00e0m cho kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y nh\u01b0 <\/span>b\u1ea1n kh\u00f4ng th\u1ec3 l\u1eeba h\u1ecd ra kh\u1ecfi ph\u1ea7n th\u01b0\u1edfng. <\/span>T\u1ef7 l\u1ec7 c\u01b0\u1ee3c kh\u00f4ng \u0111\u01b0\u1ee3c th\u1ea5p h\u01a1n 25% v\u00e0 y\u00eau c\u1ea7u mua ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c. Ngo\u00e0i ra, h\u00e3y ch\u1eafc ch\u1eafn b\u1ed9 ph\u1eadn ph\u00e1p l\u00fd c\u1ee7a c\u00f4ng ty b\u1ea1n \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o \u0111\u1ea7y \u0111\u1ee7 v\u00e0 tr\u00ean t\u00e0u tr\u01b0\u1edbc khi b\u1ea1n c\u00f4ng khai cu\u1ed9c thi c\u1ee7a m\u00ecnh.<\/p>\n

    Khi \u0111\u01b0\u1ee3c th\u1ef1c thi \u0111\u00fang c\u00e1ch, lo\u1ea1i ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng cho h\u1ea7u h\u1ebft m\u1ecdi lo\u1ea1i c\u00f4ng ty – ngay c\u1ea3 m\u1ed9t <\/span>c\u00f4ng ty B2B ngo\u00e0i lu\u1ed3ng. N\u1ebfu kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n th\u00edch vui ch\u01a1i m\u1ed9t ch\u00fat v\u00e0 mua h\u00e0ng th\u01b0\u1eddng xuy\u00ean, lo\u1ea1i ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y c\u00f3 th\u1ec3 l\u00e0m cho qu\u00e1 tr\u00ecnh mua v\u1eeba th\u00fa v\u1ecb v\u1eeba h\u1ea5p d\u1eabn.<\/span><\/p>\n

    Nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh: R\u00fat th\u0103m tr\u00fang th\u01b0\u1edfng Yummy Rummy<\/h4>\n

    GrubHub, m\u1ed9t trang web \u0111\u1eb7t h\u00e0ng v\u00e0 giao h\u00e0ng th\u1ef1c ph\u1ea9m tr\u1ef1c tuy\u1ebfn, \u0111\u00e3 \u0111i\u1ec1u h\u00e0nh ch\u01b0\u01a1ng tr\u00ecnh r\u00fat th\u0103m tr\u00fang th\u01b0\u1edfng Yummy Rummy th\u00e0nh c\u00f4ng k\u1ec3 t\u1eeb n\u0103m 2011. M\u1ed9t khi kh\u00e1ch h\u00e0ng \u0111\u1eb7t ba \u0111\u01a1n h\u00e0ng duy nh\u1ea5t th\u00f4ng qua GrubHub, b\u1ea5t k\u1ec3 gi\u00e1 c\u1ea3, h\u1ecd c\u00f3 th\u1ec3 ch\u01a1i tr\u00f2 ch\u01a1i \u0111\u1ec3 c\u00f3 c\u01a1 h\u1ed9i gi\u00e0nh \u0111\u01b0\u1ee3c th\u1ee9 mi\u1ec5n ph\u00ed. Ng\u01b0\u1eddi ch\u01a1i ch\u1ecdn m\u1ed9t trong b\u1ed1n th\u1ebb v\u00e0 c\u00f3 25% c\u01a1 h\u1ed9i gi\u00e0nh \u0111\u01b0\u1ee3c m\u1ed9t m\u00f3n tr\u00e1ng mi\u1ec7ng mi\u1ec5n ph\u00ed, \u0111\u1ed3 u\u1ed1ng, t\u00edn d\u1ee5ng GrubHub ho\u1eb7c nh\u1eefng th\u1ee9 hay ho kh\u00e1c.<\/p>\n

    Casey Winters, th\u00e0nh vi\u00ean c\u1ee7a nh\u00f3m GrubHub \u0111\u00e3 \u0111\u01b0a ra ch\u01b0\u01a1ng tr\u00ecnh r\u00fat th\u0103m tr\u00fang th\u01b0\u1edfng n\u0103m 2011, khuy\u00ean trong m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean LinkedIn, "B\u1ea1n n\u00ean c\u1ed1 g\u1eafng ngh\u0129 ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a m\u00ecnh s\u1ebd li\u00ean t\u1ee5c ph\u00e1t tri\u1ec3n \u0111\u1ec3 lu\u00f4n th\u00fa v\u1ecb v\u1edbi ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a b\u1ea1n hi\u1ec7u qu\u1ea3 l\u00e2u h\u01a1n c\u0169ng nh\u01b0 cung c\u1ea5p cho b\u1ea1n s\u1ef1 linh ho\u1ea1t \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ec3 l\u00e0m cho n\u00f3 tr\u1edf n\u00ean th\u00fa v\u1ecb h\u01a1n v\u1edbi doanh nghi\u1ec7p. T\u00f4i \u0111\u00e3 th\u1ea5y nhi\u1ec1u c\u00f4ng ty b\u1ecb m\u1eafc k\u1eb9t v\u1edbi m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh m\u00e0 h\u1ecd kh\u00f4ng c\u00f2n ngh\u0129 l\u00e0 hi\u1ec7u qu\u1ea3, nh\u01b0ng qu\u00e1 ng\u1ea1i \u0111\u1ec3 che gi\u1ea5u n\u00f3 v\u00ec ph\u1ea3n \u1ee9ng d\u1eef d\u1ed9i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. "<\/p>\n

    \"grubhub-yummy-rummy-scanstakes.png\"<\/p>\n

    Ngu\u1ed3n: GrubHub<\/span><\/em><\/p>\n

    (B\u1ea1n mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1ch ch\u1ea1y m\u1ed9t cu\u1ed9c thi tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i? \u0110\u1ecdc b\u00e0i \u0111\u0103ng tr\u00ean blog n\u00e0y.)<\/p>\n

    7) C\u00e0o ho\u00e0n to\u00e0n "ch\u01b0\u01a1ng tr\u00ecnh".<\/h3>\n

    Xem x\u00e9t c\u00f3 bao nhi\u00eau nh\u00e0 ti\u1ebfp th\u1ecb cung c\u1ea5p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, m\u1ed9t \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o l\u00e0 k\u1ebft h\u1ee3p \u00fd t\u01b0\u1edfng s\u1eed d\u1ee5ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh ho\u00e0n to\u00e0n. Thay v\u00e0o \u0111\u00f3, h\u00e3y x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh b\u1eb1ng c\u00e1ch cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng l\u1ea7n \u0111\u1ea7u nh\u1eefng l\u1ee3i \u00edch tuy\u1ec7t v\u1eddi, g\u1eafn k\u1ebft h\u1ecd v\u00e0 cung c\u1ea5p nh\u1eefng l\u1ee3i \u00edch \u0111\u00f3 v\u1edbi m\u1ed7i l\u1ea7n mua.<\/p>\n

    Ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i gi\u1ea3n n\u00e0y ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t cho c\u00e1c c\u00f4ng ty b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ed9c \u0111\u00e1o. \u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng nh\u1ea5t thi\u1ebft c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n cung c\u1ea5p m\u1ee9c gi\u00e1 th\u1ea5p nh\u1ea5t, ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t nh\u1ea5t ho\u1eb7c thu\u1eadn ti\u1ec7n nh\u1ea5t; thay v\u00e0o \u0111\u00f3, t\u00f4i n\u00f3i v\u1ec1 vi\u1ec7c x\u00e1c \u0111\u1ecbnh l\u1ea1i m\u1ed9t danh m\u1ee5c. N\u1ebfu c\u00f4ng ty c\u1ee7a b\u1ea1n \u0111ang ti\u00ean phong cho m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi, m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u00f3 th\u1ec3 kh\u00f4ng c\u1ea7n thi\u1ebft. Kh\u00e1ch h\u00e0ng s\u1ebd trung th\u00e0nh v\u00ec c\u00f3 m\u1ed9t v\u00e0i l\u1ef1a ch\u1ecdn kh\u00e1c ngo\u1ea1n m\u1ee5c nh\u01b0 b\u1ea1n v\u00e0 b\u1ea1n \u0111\u00e3 truy\u1ec1n \u0111\u1ea1t gi\u00e1 tr\u1ecb \u0111\u00f3 t\u1eeb l\u1ea7n t\u01b0\u01a1ng t\u00e1c \u0111\u1ea7u ti\u00ean c\u1ee7a m\u00ecnh.<\/span><\/p>\n

    V\u00ed d\u1ee5, m\u1ed9t trong nh\u1eefng c\u00f4ng ty s\u00e1ng t\u1ea1o nh\u1ea5t h\u00e0nh tinh th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c n\u00e0y: Apple.<\/span><\/p>\n

    Nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh: Apple<\/h4>\n

    Ngay c\u1ea3 nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh nh\u1ea5t c\u1ee7a Apple c\u0169ng kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea7n th\u01b0\u1edfng ho\u1eb7c gi\u1ea3m gi\u00e1 \u0111\u1eb7c bi\u1ec7t … b\u1edfi v\u00ec n\u00f3 kh\u00f4ng cung c\u1ea5p cho h\u1ecd b\u1ea5t c\u1ee9 ai<\/em>. Apple "l\u00e0m say m\u00ea" kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch l\u00e0m h\u1ecd th\u00edch th\u00fa v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ngay l\u1ea7n \u0111\u1ea7u ti\u00ean.<\/p>\n

    "S\u1ef1 trung th\u00e0nh l\u00e0 t\u1ef1 nguy\u1ec7n v\u00e0 l\u00e2u d\u00e0i", nh\u00e0 truy\u1ec1n gi\u00e1o Apple, Guy Kawasaki gi\u1ea3i th\u00edch. <\/p>\n

    Apple c\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u1ee7ng h\u1ed9, c\u1ea3 tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn, s\u1eb5n s\u00e0ng v\u00e0 s\u1eb5n s\u00e0ng ph\u00e1t cu\u1ed3ng v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. \u0110\u1ed1i v\u1edbi h\u1ecd, l\u00f2ng trung th\u00e0nh x\u1ea3y ra h\u1eefu c\u01a1.<\/p>\n

    L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ee7a b\u1ea1n<\/h2>\n

    Nh\u01b0 v\u1edbi b\u1ea5t k\u1ef3 s\u00e1ng ki\u1ebfn \u200b\u200bn\u00e0o b\u1ea1n th\u1ef1c hi\u1ec7n, c\u1ea7n c\u00f3 m\u1ed9t c\u00e1ch \u0111\u1ec3 \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft s\u1ebd l\u00e0m t\u0103ng h\u1ea1nh ph\u00fac v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, v\u00e0 \u1edf \u0111\u00f3 l\u00e0<\/em> c\u00e1ch \u0111\u1ec3 \u0111o nh\u1eefng th\u1ee9 n\u00e0y (tr\u1eeb trong c\u1ea7u v\u1ed3ng v\u00e0 \u00e1nh n\u1eafng m\u1eb7t tr\u1eddi).<\/p>\n

    C\u00e1c c\u00f4ng ty v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1c nhau k\u00eau g\u1ecdi c\u00e1c ph\u00e2n t\u00edch kh\u00e1c nhau, nh\u01b0ng \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i trong s\u1ed1 c\u00e1c c\u00f4ng ty s\u1ed1 li\u1ec7u ph\u1ed5 bi\u1ebfn nh\u1ea5t theo d\u00f5i khi tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft.<\/p>\n

    T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/h3>\n

    S\u1ed1 li\u1ec7u n\u00e0y l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u cho th\u1ea5y kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i v\u1edbi b\u1ea1n bao l\u00e2u. V\u1edbi m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft th\u00e0nh c\u00f4ng, con s\u1ed1 n\u00e0y s\u1ebd t\u0103ng theo th\u1eddi gian khi s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft t\u0103ng l\u00ean. Ch\u1ea1y th\u1eed nghi\u1ec7m A \/ B \u0111\u1ed1i v\u1edbi c\u00e1c th\u00e0nh vi\u00ean ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u1ea3i l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh hi\u1ec7u qu\u1ea3 chung c\u1ee7a s\u00e1ng ki\u1ebfn \u200b\u200bkh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft. Theo Fred Reichained, t\u00e1c gi\u1ea3 c\u1ee7a Hi\u1ec7u \u1ee9ng trung th\u00e0nh, t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng t\u0103ng 5% c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn t\u0103ng 25-100% l\u1ee3i nhu\u1eadn cho c\u00f4ng ty c\u1ee7a b\u1ea1n.<\/strong><\/p>\n

    Churn \u00e2m<\/h3>\n

    Churn l\u00e0 t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi kh\u1ecfi c\u00f4ng ty c\u1ee7a b\u1ea1n. Do \u0111\u00f3, churn ti\u00eau c\u1ef1c l\u00e0 m\u1ed9t ph\u00e9p \u0111o c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0m ng\u01b0\u1ee3c l\u1ea1i: h\u1ecd n\u00e2ng c\u1ea5p, ho\u1eb7c h\u1ecd mua d\u1ecbch v\u1ee5 b\u1ed5 sung. Nh\u1eefng \u0111i\u1ec1u n\u00e0y gi\u00fap b\u00f9 \u0111\u1eafp s\u1ef1 khu\u1ea5y \u0111\u1ed9ng t\u1ef1 nhi\u00ean di\u1ec5n ra \u1edf h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p. T\u00f9y thu\u1ed9c v\u00e0o b\u1ea3n ch\u1ea5t c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh kinh doanh v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a b\u1ea1n, \u0111\u1eb7c bi\u1ec7t n\u1ebfu b\u1ea1n ch\u1ecdn ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft theo t\u1ea7ng, \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 li\u1ec7u quan tr\u1ecdng \u0111\u1ec3 theo d\u00f5i.<\/p>\n

    \u0110i\u1ec3m Promoter Net<\/h3>\n

    NPS l\u00e0 th\u01b0\u1edbc \u0111o m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, theo thang \u0111i\u1ec3m t\u1eeb 1-10, m\u1ee9c \u0111\u1ed9 m\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1ebd gi\u1edbi thi\u1ec7u c\u00f4ng ty c\u1ee7a b\u1ea1n cho ng\u01b0\u1eddi kh\u00e1c.<\/p>\n

    \"nps-email-example<\/p>\n

    NPS \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch tr\u1eeb t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ee7a nh\u1eefng k\u1ebb gi\u00e8m pha (nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f4ng gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n) kh\u1ecfi t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ee7a nh\u1eefng ng\u01b0\u1eddi qu\u1ea3ng b\u00e1 (nh\u1eefng kh\u00e1ch h\u00e0ng mu\u1ed1n gi\u1edbi thi\u1ec7u b\u1ea1n).<\/p>\n

    C\u00e0ng \u00edt gi\u00e8m pha, c\u00e0ng t\u1ed1t. C\u1ea3i thi\u1ec7n \u0111i\u1ec3m s\u1ed1 nh\u00e0 qu\u1ea3ng c\u00e1o r\u00f2ng c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 thi\u1ebft l\u1eadp \u0111i\u1ec3m chu\u1ea9n, \u0111o l\u01b0\u1eddng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng theo th\u1eddi gian v\u00e0 t\u00ednh to\u00e1n c\u00e1c t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ee7a b\u1ea1n. \u0110i\u1ec3m NPS tuy\u1ec7t v\u1eddi l\u00e0 h\u01a1n 70%, <\/strong>v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh l\u00f2ng trung th\u00e0nh c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3. (\u0110\u1ecdc b\u00e0i \u0111\u0103ng tr\u00ean blog n\u00e0y \u0111\u1ec3 t\u00ecm hi\u1ec3u c\u00e1ch s\u1eed d\u1ee5ng kh\u1ea3o s\u00e1t NPS \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb m\u1ea1nh m\u1ebd h\u01a1n.)<\/p>\n

    \u0110i\u1ec3m n\u1ed7 l\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng<\/h3>\n

    \u0110i\u1ec3m n\u1ed7 l\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng (CES) h\u1ecfi kh\u00e1ch h\u00e0ng, "C\u00e1 nh\u00e2n b\u1ea1n \u0111\u00e3 ph\u1ea3i b\u1ecf ra bao nhi\u00eau n\u1ed7 l\u1ef1c \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u1edbi c\u00f4ng ty?"<\/p>\n

    M\u1ed9t s\u1ed1 c\u00f4ng ty th\u00edch s\u1ed1 li\u1ec7u n\u00e0y h\u01a1n \u0111i\u1ec3m NPS v\u00ec n\u00f3 \u0111o l\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf h\u01a1n l\u00e0 s\u1ef1 h\u00e0i l\u00f2ng v\u1ec1 c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Harvard Business Review cho th\u1ea5y 48% kh\u00e1ch h\u00e0ng c\u00f3 tr\u1ea3i nghi\u1ec7m ti\u00eau c\u1ef1c v\u1edbi m\u1ed9t c\u00f4ng ty n\u00f3i v\u1edbi 10 ng\u01b0\u1eddi tr\u1edf l\u00ean.<\/strong> Theo c\u00e1ch n\u00e0y, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u1ea3 vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. N\u1ebfu ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ee7a b\u1ea1n gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, nh\u01b0 y\u00eau c\u1ea7u c\u1ea5p t\u1ed1c, li\u00ean h\u1ec7 c\u00e1 nh\u00e2n ho\u1eb7c giao h\u00e0ng mi\u1ec5n ph\u00ed, \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 \u0111o l\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a n\u00f3.<\/p>\n

    B\u1ea1n \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft? Chia s\u1ebb nh\u1eefng g\u00ec chi\u1ebfn thu\u1eadt \u0111\u00e3 l\u00e0m vi\u1ec7c (v\u00e0 nh\u1eefng g\u00ec kh\u00f4ng) trong ph\u1ea7n b\u00ecnh lu\u1eadn.<\/em><\/p>\n

    L\u01b0u \u00fd c\u1ee7a bi\u00ean t\u1eadp vi\u00ean: B\u00e0i vi\u1ebft n\u00e0y ban \u0111\u1ea7u \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n v\u00e0o th\u00e1ng 4 n\u0103m 2012 v\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u1ec1 \u0111\u1ed9 m\u1edbi, \u0111\u1ed9 ch\u00ednh x\u00e1c v\u00e0 t\u00ednh to\u00e0n di\u1ec7n.<\/span><\/em><\/em><\/p>\n

    \"K\u00eau<\/span><\/span><\/p>\n

    <\/span> <\/p>\n

    <\/span> <\/div>\n<\/div>\n