{"id":3869,"date":"2019-06-26T16:58:34","date_gmt":"2019-06-26T13:58:34","guid":{"rendered":"https:\/\/super-news.info\/vi\/huong-dan-co-ban-ve-tiep-thi-san-pham-nam-2019\/"},"modified":"2019-09-05T13:57:49","modified_gmt":"2019-09-05T10:57:49","slug":"huong-dan-co-ban-ve-tiep-thi-san-pham-nam-2019","status":"publish","type":"post","link":"https:\/\/super-news.info\/vi\/huong-dan-co-ban-ve-tiep-thi-san-pham-nam-2019\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn c\u01a1 b\u1ea3n v\u1ec1 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m n\u0103m 2019"},"content":{"rendered":"

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Trong nh\u1eefng n\u0103m 1950, Volkswagen \u0111\u00e3 b\u00e1n m\u1ed9t chi\u1ebfc xe bu\u00fdt. M\u1eb7c d\u00f9 b\u00e2y gi\u1edd \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t chi\u1ebfc xe c\u1ed5 \u0111i\u1ec3n, xe bu\u00fdt v\u1eabn l\u00e0 m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng cho c\u00f4ng ty xe h\u01a1i nhi\u1ec1u th\u1eadp k\u1ef7 sau \u0111\u00f3. Ph\u1ea7n m\u00e1t m\u1ebb? Volkswagen v\u1eeba gi\u1edbi thi\u1ec7u chi\u1ebfc xe bu\u00fdt m\u1edbi c\u1ee7a h\u1ecd trong n\u0103m nay – \u0111\u00f3 l\u00e0 chi\u1ebfc xe \u0111i\u1ec7n v\u00e0 c\u00f3 ki\u1ec3u d\u00e1ng hi\u1ec7n \u0111\u1ea1i v\u00e0 b\u00f3ng b\u1ea9y. Ti\u1ebfp th\u1ecb cho chi\u1ebfc xe c\u1ee7a Volkswagen l\u00e0 b\u1eaft m\u1eaft, \u0111\u1ed9c \u0111\u00e1o v\u00e0 th\u00fa v\u1ecb, v\u00e0 n\u00f3 ph\u00f9 h\u1ee3p v\u1edbi s\u1ef1 rung c\u1ea3m ban \u0111\u1ea7u c\u1ee7a hippiei\u00ean m\u00e0 c\u00f4ng ty \u0111\u00e3 t\u1eebng \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn.<\/p>\n

Ngu\u1ed3n<\/em><\/p>\n

Volkswagen c\u0169ng ph\u00e1t h\u00e0nh m\u1ed9t qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh cho xe bu\u00fdt m\u00e0 th\u00f4ng minh, t\u1ed1i gi\u1ea3n v\u00e0 th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 gi\u1edbi thi\u1ec7u chi\u1ebfc xe m\u1edbi v\u1edbi b\u00e0i h\u00e1t \u00c2m thanh c\u1ee7a s\u1ef1 im l\u1eb7ng<\/em> ch\u01a1i \u1edf ch\u1ebf \u0111\u1ed9 n\u1ec1n (g\u1ee3i \u00fd: \u00f4 t\u00f4 \u0111i\u1ec7n im l\u1eb7ng) v\u00e0 k\u1ebft th\u00fac b\u1eb1ng m\u1ed9t th\u00f4ng b\u00e1o ng\u1eafn tr\u00ean m\u00e0n h\u00ecnh \u0111\u1ec3 ng\u01b0\u1eddi xem \u0111\u1ecdc: Gi\u1edbi thi\u1ec7u m\u1ed9t k\u1ef7 nguy\u00ean m\u1edbi c\u1ee7a l\u00e1i xe \u0111i\u1ec7n. C\u1ea3m x\u00fac n\u00e0y ch\u1ea1m \u0111\u1ebfn th\u1ef1c t\u1ebf l\u00e0 Volkswagen \u0111ang g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 quan t\u00e2m c\u1ee7a x\u00e3 h\u1ed9i \u0111\u1ed1i v\u1edbi \u0111i\u1ec7n , ph\u01b0\u01a1ng ti\u1ec7n th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng, v\u00e0 n\u00f3 c\u0169ng li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111\u00e2y l\u00e0 k\u1ef7 nguy\u00ean m\u1edbi c\u1ee7a xe bu\u00fdt.<\/p>\n

V\u1eady ai l\u00e0m vi\u1ec7c v\u1ec1 lo\u1ea1i h\u00ecnh ti\u1ebfp th\u1ecb n\u00e0y? Ai gi\u00fap t\u1ea1o n\u1ed9i dung k\u00edch th\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 \/ ho\u1eb7c c\u1eadp nh\u1eadt, nh\u01b0 xe bu\u00fdt c\u1ee7a Volkswagen, \u0111\u1ebfn m\u1ee9c h\u1ecd mu\u1ed1n mua ch\u00fang?<\/p>\n

Ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m<\/strong>.<\/p>\n

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Ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec?<\/h2>\n
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Ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng, qu\u1ea3ng b\u00e1 v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng. Ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m li\u00ean quan \u0111\u1ebfn vi\u1ec7c hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 s\u1eed d\u1ee5ng \u0111\u1ecbnh v\u1ecb chi\u1ebfn l\u01b0\u1ee3c v\u00e0 nh\u1eafn tin \u0111\u1ec3 t\u0103ng doanh thu v\u00e0 nhu c\u1ea7u cho s\u1ea3n ph\u1ea9m.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

V\u00ec v\u1eady, nh\u1eefng g\u00ec l\u00e0m cho ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o? N\u00f3 kh\u00e1c v\u1edbi ti\u1ebfp th\u1ecb th\u00f4ng th\u01b0\u1eddng nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

Ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m so v\u1edbi ti\u1ebfp th\u1ecb th\u00f4ng th\u01b0\u1eddng<\/h3>\n

Ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c h\u01a1n trong khi ti\u1ebfp th\u1ecb th\u00f4ng th\u01b0\u1eddng mang t\u00ednh to\u00e0n di\u1ec7n h\u01a1n. Ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a ti\u1ebfp th\u1ecb th\u00f4ng th\u01b0\u1eddng<\/em>. Tr\u00ean th\u1ef1c t\u1ebf, n\u1ebfu b\u1ea1n nh\u00ecn v\u00e0o b\u1ea3y Ps c\u1ee7a ti\u1ebfp th\u1ecb, b\u1ea1n s\u1ebd th\u1ea5y ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t trong nh\u1eefng kh\u00eda c\u1ea1nh quan tr\u1ecdng nh\u1ea5t c\u1ee7a m\u1ed9t n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb kinh doanh.<\/p>\n

Ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m t\u1eadp trung v\u00e0o vi\u1ec7c th\u00fac \u0111\u1ea9y nhu c\u1ea7u v\u00e0 \u00e1p d\u1ee5ng s\u1ea3n ph\u1ea9m gi\u1eefa c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. N\u00f3 t\u1eadp trung v\u00e0o c\u00e1c b\u01b0\u1edbc m\u1ecdi ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u1ec3 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00f4ng vi\u1ec7c n\u00e0y.<\/p>\n

Ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m l\u00e0 t\u00ecm hi\u1ec3u v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1n gi\u1ea3 tr\u00ean m\u1ed9t c\u1ea5p \u0111\u1ed9 s\u00e2u v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ecbnh v\u1ecb v\u00e0 nh\u1eafn tin c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u00f3 \u0111\u1ec3 thu h\u00fat kh\u00e1n gi\u1ea3 \u0111\u00f3. N\u00f3 bao g\u1ed3m ph\u1ea7n gi\u1edbi thi\u1ec7u v\u00e0 th\u1ef1c hi\u1ec7n s\u1ea3n ph\u1ea9m b\u00ean c\u1ea1nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb cho s\u1ea3n ph\u1ea9m – \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao c\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m n\u1eb1m \u1edf trung t\u00e2m c\u1ee7a m\u1ed9t nh\u00f3m ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng v\u00e0 s\u1ea3n ph\u1ea9m kinh doanh.<\/p>\n

Ti\u1ebfp th\u1ecb th\u00f4ng th\u01b0\u1eddng t\u1eadp trung v\u00e0o c\u00e1c ch\u1ee7 \u0111\u1ec1 r\u1ed9ng l\u1edbn h\u01a1n d\u01b0\u1edbi s\u1ef1 ti\u1ebfp th\u1ecb nh\u01b0 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, SEO v\u00e0 b\u1ea5t k\u1ef3 \u0111i\u1ec1u g\u00ec li\u00ean quan \u0111\u1ebfn vi\u1ec7c thu h\u00fat v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1edbi. N\u00f3 n\u00f3i v\u1ec1 vi\u1ec7c qu\u1ea3ng b\u00e1 to\u00e0n b\u1ed9 c\u00f4ng ty v\u00e0 th\u01b0\u01a1ng hi\u1ec7u, bao g\u1ed3m c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n. Nh\u1eefng nh\u00e0 ti\u1ebfp th\u1ecb n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00f3 m\u1ed9t th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n, ph\u00f9 h\u1ee3p \u0111\u1eb1ng sau t\u1ea5t c\u1ea3 n\u1ed9i dung c\u1ee7a c\u00f4ng ty.<\/p>\n

T\u1ea1i sao ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m quan tr\u1ecdng?<\/h2>\n

Ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb kinh doanh n\u00e0o. Kh\u00f4ng c\u00f3 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u00e3 th\u1eafng \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng t\u1ed1i \u0111a tr\u00ean th\u1ecb tr\u01b0\u1eddng. H\u00e3y \u0111\u1ec3 xem x\u00e9t t\u1ea1i sao.<\/p>\n

Ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m \u2026<\/strong><\/p>\n

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  • Gi\u00fap b\u1ea1n hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh<\/li>\n
  • Cho ph\u00e9p b\u1ea1n nh\u1eafm m\u1ee5c ti\u00eau ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n<\/li>\n
  • D\u1ea1y b\u1ea1n v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh (s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn thu\u1eadt ti\u1ebfp th\u1ecb)<\/li>\n
  • \u0110\u1ea3m b\u1ea3o t\u1ea5t c\u1ea3 c\u00e1c nh\u00f3m ti\u1ebfp th\u1ecb, s\u1ea3n ph\u1ea9m v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a c\u00f4ng ty b\u1ea1n tr\u00ean c\u00f9ng m\u1ed9t trang<\/li>\n
  • Gi\u00fap b\u1ea1n \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/li>\n
  • T\u0103ng doanh thu v\u00e0 c\u1ea3i thi\u1ec7n doanh s\u1ed1<\/li>\n<\/ul>\n

    C\u0169ng c\u00f3 nh\u1eefng c\u00e2u h\u1ecfi m\u00e0 b\u1ea1n, v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, s\u1ebd ph\u1ea3i t\u1ef1 h\u1ecfi v\u00e0 suy ng\u1eabm v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. T\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n th\u00e0nh c\u00f4ng gi\u1eefa c\u00e1c kh\u00e1ch h\u00e0ng.<\/p>\n

    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 c\u00e2u h\u1ecfi \u0111\u1ec3 t\u1ef1 h\u1ecfi:<\/p>\n

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    • S\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng ng\u00e0y h\u00f4m nay kh\u00f4ng?<\/li>\n
    • S\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i ng\u00e0y h\u00f4m nay kh\u00f4ng?<\/li>\n
    • S\u1ea3n ph\u1ea9m n\u00e0y \u0111\u1ed9c \u0111\u00e1o nh\u01b0 th\u1ebf n\u00e0o so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a ch\u00fang t\u00f4i?<\/li>\n
    • C\u00f3 c\u00e1ch n\u00e0o \u0111\u1ec3 ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m n\u00e0y v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a ch\u00fang t\u00f4i kh\u00f4ng?<\/li>\n
    • C\u00f3 b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m n\u00e0o ch\u00fang t\u00f4i \u0111\u00e3 b\u00e1n trong qu\u00e1 kh\u1ee9 m\u00e0 ch\u00fang t\u00f4i s\u1ebd b\u00e1n tr\u00ean th\u1ecb tr\u01b0\u1eddng ho\u1eb7c b\u00e1n l\u1ea1i b\u00e2y gi\u1edd khi ch\u00fang t\u00f4i nh\u00ecn l\u1ea1i? L\u00e0 nh\u01b0 v\u1eady, t\u1ea1i sao kh\u00f4ng?<\/li>\n<\/ul>\n

      Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y, ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i nh\u00ecn v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh t\u1eeb g\u00f3c \u0111\u1ed9 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u1ecd th\u00e0nh c\u00f4ng gi\u1eefa c\u00e1c kh\u00e1ch h\u00e0ng trong th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n. B\u00e2y gi\u1edd, h\u00e3y \u0111\u1ec3 L\u00f4i xem x\u00e9t c\u00e1c tr\u00e1ch nhi\u1ec7m c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n c\u00f3 v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m (ho\u1eb7c ng\u01b0\u1eddi qu\u1ea3n l\u00fd ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m).<\/p>\n

      Tr\u00e1ch nhi\u1ec7m c\u1ee7a b\u1ea1n v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 thay \u0111\u1ed5i m\u1ed9t ch\u00fat d\u1ef1a tr\u00ean ng\u00e0nh, c\u00f4ng ty, s\u1ea3n ph\u1ea9m, quy m\u00f4 v\u00e0 ngu\u1ed3n l\u1ef1c c\u1ee7a c\u00f4ng ty. N\u1ebfu b\u1ea1n l\u00e0m vi\u1ec7c cho m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, ng\u01b0\u1eddi c\u0169ng gi\u00fap t\u1ea1o ra n\u1ed9i dung m\u00e0 nh\u00f3m ti\u1ebfp th\u1ecb r\u1ed9ng h\u01a1n t\u1ea1o ra do ngu\u1ed3n l\u1ef1c v\u00e0 ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf. Khi c\u00f4ng vi\u1ec7c kinh doanh ph\u00e1t tri\u1ec3n, b\u1ea1n c\u00f3 th\u1ec3 chuy\u1ec3n sang m\u1ed9t nh\u00f3m c\u00f3 c\u00f4ng vi\u1ec7c duy nh\u1ea5t l\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m.<\/p>\n

      D\u00f9 b\u1eb1ng c\u00e1ch n\u00e0o, tr\u00e1ch nhi\u1ec7m c\u1ee7a b\u1ea1n v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m s\u1ebd v\u1eabn nh\u01b0 c\u0169 – h\u00e3y \u0111\u1ec3 L\u1ecd xem x\u00e9t c\u00e1c tr\u00e1ch nhi\u1ec7m n\u00e0y ti\u1ebfp theo.<\/p>\n

      \n
      \n

      Tr\u00e1ch nhi\u1ec7m ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m<\/h2>\n
      \n
        \n
      1. \n
          \n
        1. X\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng ng\u01b0\u1eddi mua personas v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/li>\n
        2. T\u1ea1o th\u00e0nh c\u00f4ng v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/li>\n
        3. L\u00e0m vi\u1ec7c v\u1edbi v\u00e0 cho ph\u00e9p b\u00e1n h\u00e0ng \u0111\u1ec3 thu h\u00fat \u0111\u00fang kh\u00e1ch h\u00e0ng cho s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a b\u1ea1n<\/li>\n
        4. X\u00e1c \u0111\u1ecbnh \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/li>\n
        5. \u0110\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/li>\n
        6. Gi\u1eef s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 li\u00ean quan theo th\u1eddi gian<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n

          1. X\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng ng\u01b0\u1eddi mua Personas v\u00e0 \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/h3>\n

          B\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh ng\u01b0\u1eddi mua v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng theo c\u00e1ch m\u00e0 thuy\u1ebft ph\u1ee5c v\u00e0 khi\u1ebfn h\u1ecd mu\u1ed1n mua h\u00e0ng. \u0110i\u1ec1u n\u00e0y s\u1ebd cho ph\u00e9p b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c t\u00ednh n\u0103ng c\u1ee7a n\u00f3 \u0111\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t.<\/p>\n

          S\u1eed d\u1ee5ng c\u00e1c m\u1eabu \u0111\u1ec3 t\u1ea1o personas ng\u01b0\u1eddi mua cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. <\/em><\/p>\n

          2. T\u1ea1o th\u00e0nh c\u00f4ng, qu\u1ea3n l\u00fd v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/h3>\n

          Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m (m\u00e0 ch\u00fang t\u00f4i s\u1ebd s\u1edbm xem x\u00e9t) cho ph\u00e9p b\u1ea1n t\u1ea1o, x\u00e2y d\u1ef1ng v\u00e0 th\u1ef1c hi\u1ec7n n\u1ed9i dung v\u00e0 chi\u1ebfn d\u1ecbch – \u0111i\u1ec1u n\u00e0y h\u1ed7 tr\u1ee3 c\u00e1c b\u01b0\u1edbc s\u1ebd d\u1eabn ng\u01b0\u1eddi mua v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n mua h\u00e0ng.<\/p>\n

          3. L\u00e0m vi\u1ec7c v\u1edbi v\u00e0 cho ph\u00e9p b\u00e1n h\u00e0ng \u0111\u1ec3 thu h\u00fat \u0111\u00fang kh\u00e1ch h\u00e0ng cho s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a b\u1ea1n<\/h3>\n

          L\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, b\u1ea1n ph\u1ea3i duy tr\u00ec m\u1ed1i quan h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi b\u00e1n h\u00e0ng. B\u1ea1n s\u1ebd l\u00e0m vi\u1ec7c v\u1edbi b\u00e1n h\u00e0ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 thu h\u00fat \u0111\u00fang kh\u00e1ch h\u00e0ng cho s\u1ea3n ph\u1ea9m v\u00e0 cung c\u1ea5p t\u00e0i li\u1ec7u h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng cho \u0111\u1ea1i di\u1ec7n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u1ecd hi\u1ec3u s\u1ea3n ph\u1ea9m b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i, c\u00f9ng v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c t\u00ednh n\u0103ng c\u1ee7a n\u00f3.<\/p>\n

          B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n v\u00e0 c\u00e1c nh\u00f3m c\u1ee7a b\u1ea1n \u1edf tr\u00ean c\u00f9ng m\u1ed9t trang v\u1ec1 nh\u1eefng g\u00ec m\u00e0 chia s\u1ebb v\u1edbi kh\u00e1ch h\u00e0ng, cho ph\u00e9p b\u1ea1n cung c\u1ea5p tr\u1ea3i nghi\u1ec7m nh\u1ea5t qu\u00e1n, th\u01b0\u01a1ng hi\u1ec7u cho b\u1ea5t k\u1ef3 ai ti\u1ebfp x\u00fac v\u1edbi s\u1ea3n ph\u1ea9m.<\/p>\n

          4. X\u00e1c \u0111\u1ecbnh \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/h3>\n

          M\u1ed9t trong nh\u1eefng ph\u1ea7n quan tr\u1ecdng nh\u1ea5t trong c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng. H\u00e3y suy ngh\u0129 v\u1ec1 qu\u00e1 tr\u00ecnh n\u00e0y theo c\u00e1ch k\u1ec3 chuy\u1ec7n – \u0111\u1ecbnh v\u1ecb c\u1ee7a b\u1ea1n y\u00eau c\u1ea7u b\u1ea1n t\u1ea1o v\u00e0 k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n

          L\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, b\u1ea1n s\u1ebd l\u00e0m vi\u1ec7c v\u1edbi nh\u00f3m ti\u1ebfp th\u1ecb r\u1ed9ng h\u01a1n v\u00e0 nh\u00f3m s\u1ea3n ph\u1ea9m \u0111\u1ec3 k\u1ec3 c\u00e2u chuy\u1ec7n n\u00e0y b\u1eb1ng c\u00e1ch tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi quan tr\u1ecdng nh\u01b0:<\/p>\n

            \n
          • T\u1ea1i sao s\u1ea3n ph\u1ea9m n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n?<\/li>\n
          • S\u1ea3n ph\u1ea9m n\u00e0y \u0111\u01b0\u1ee3c l\u00e0m cho ai?<\/li>\n
          • Nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0o s\u1ea3n ph\u1ea9m n\u00e0y gi\u1ea3i quy\u1ebft?<\/li>\n
          • \u0110i\u1ec1u g\u00ec l\u00e0m cho s\u1ea3n ph\u1ea9m n\u00e0y tr\u1edf n\u00ean \u0111\u1ed9c nh\u1ea5t?<\/li>\n<\/ul>\n

            5. \u0110\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/h3>\n

            B\u1ea1n c\u0169ng ph\u1ea3i \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Th\u00f4ng qua nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, b\u1ea1n s\u1ebd ph\u00e1t hi\u1ec7n ra nh\u1eefng \u0111i\u1ec3m \u0111au v\u00e0 th\u00e1ch th\u1ee9c m\u00e0 b\u1ea1n l\u00e0m vi\u1ec7c \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. N\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, h\u1ecd s\u1ebd kh\u00f4ng c\u00f3 l\u00fd do g\u00ec \u0111\u1ec3 mua h\u00e0ng ho\u1eb7c ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n.<\/p>\n

            6. Gi\u1eef s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 li\u00ean quan theo th\u1eddi gian<\/h3>\n

            S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 li\u00ean quan theo th\u1eddi gian. Khi nhu c\u1ea7u, k\u1ef3 v\u1ecdng v\u00e0 th\u00e1ch th\u1ee9c thay \u0111\u1ed5i v\u00e0 ph\u00e1t tri\u1ec3n, c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 \u0111\u1ea3m b\u1ea3o chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 b\u1ea3n th\u00e2n c\u00e1c s\u1ea3n ph\u1ea9m v\u1eabn ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

            \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ph\u1ea3i qu\u1ea3n l\u00fd c\u00e1c thay \u0111\u1ed5i nh\u1ecf trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh (m\u00e0 ch\u00fang t\u00f4i s\u1ebd th\u1ea3o lu\u1eadn trong ph\u1ea7n ti\u1ebfp theo) ho\u1eb7c c\u1eadp nh\u1eadt v\u00e0 s\u1eeda \u0111\u1ed5i cho ch\u00ednh s\u1ea3n ph\u1ea9m (b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd l\u00e0m vi\u1ec7c v\u1edbi nh\u00f3m s\u1ea3n ph\u1ea9m, ng\u01b0\u1eddi th\u1ef1c s\u1ef1 t\u1ea1o ra<\/em> s\u1ea3n ph\u1ea9m, \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y).<\/p>\n

            B\u00e2y gi\u1edd, h\u00e3y \u0111\u1ec3 L\u00f4i xem c\u00e1ch ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung c\u1ee7a m\u00ecnh \u0111\u1ec3 th\u00e0nh c\u00f4ng – h\u00e3y ngh\u0129 v\u1ec1 n\u0103m b\u01b0\u1edbc n\u00e0y nh\u01b0 l\u00e0 c\u1ee7a b\u1ea1n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m<\/strong>.<\/p>\n

            C\u00e1ch ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m<\/h2>\n

            1. X\u00e1c \u0111\u1ecbnh s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 ng\u01b0\u1eddi mua personas<\/p>\n

            2. X\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed v\u00e0 nh\u1eafn tin c\u1ee7a b\u1ea1n \u0111\u1ec3 ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/p>\n

            3. \u0110\u1eb7t m\u1ee5c ti\u00eau cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/p>\n

            4. Gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/p>\n

            5. Ra m\u1eaft s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/p>\n

            1. X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 ng\u01b0\u1eddi mua Personas<\/h3>\n

            Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, m\u1ed9t trong nh\u1eefng vai tr\u00f2 ch\u00ednh c\u1ee7a b\u1ea1n v\u1edbi t\u01b0 c\u00e1ch l\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m l\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 ng\u01b0\u1eddi mua personas cho s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c b\u00e1n (c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c nhau s\u1ebd c\u00f3 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau kh\u00e1c nhau). \u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n

            B\u1eb1ng c\u00e1ch hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 nhu c\u1ea7u, th\u00e1ch th\u1ee9c v\u00e0 \u0111i\u1ec3m \u0111au c\u1ee7a h\u1ecd, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh (nh\u01b0 trong ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a c\u00e1c b\u01b0\u1edbc ch\u00fang t\u00f4i s\u1ebd x\u00e1c \u0111\u1ecbnh b\u00ean d\u01b0\u1edbi) \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u00f3 v\u00e0 t\u00ednh c\u00e1ch B\u1eb1ng c\u00e1ch n\u00e0y, s\u1ea3n ph\u1ea9m v\u00e0 n\u1ed9i dung ti\u1ebfp th\u1ecb m\u00e0 c\u1ed9ng \u0111\u1ed3ng t\u1ea1o ra cho s\u1ea3n ph\u1ea9m s\u1ebd c\u1ed9ng h\u01b0\u1edfng v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n.<\/p>\n

            2. X\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed v\u00e0 nh\u1eafn tin c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1eb7t s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ngo\u00e0i<\/h3>\n

            Sau khi th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng v\u00e0 t\u00ecm hi\u1ec3u v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n, b\u1ea1n s\u1ebd x\u00e1c \u0111\u1ecbnh r\u00f5 nhu c\u1ea7u, th\u00e1ch th\u1ee9c v\u00e0 \u0111i\u1ec3m \u0111au c\u1ee7a h\u1ecd. T\u1eeb \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 suy ngh\u0129 v\u1ec1 c\u00e1ch l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng c\u00e1ch s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n gi\u1ea3i quy\u1ebft nh\u1eefng th\u00e1ch th\u1ee9c \u0111\u00f3 cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n

            Tuy nhi\u00ean, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng nh\u1ea5t thi\u1ebft c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. R\u1ed1t cu\u1ed9c, h\u1ecd l\u00e0<\/em> \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n b\u1edfi v\u00ec h\u1ecd gi\u1ea3i quy\u1ebft nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n theo c\u00e1ch t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00f4ng ty c\u1ee7a b\u1ea1n.<\/p>\n

            Ch\u00eca kh\u00f3a \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 \u0111\u1ecbnh v\u1ecb<\/strong> (m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 ch\u1ea1m v\u00e0o tr\u01b0\u1edbc \u0111\u00f3) v\u00e0 nh\u1eafn tin<\/strong>. \u0110\u1ecbnh v\u1ecb v\u00e0 nh\u1eafn tin c\u1ee7a b\u1ea1n tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi ch\u00ednh m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 \u0111i\u1ec1u g\u00ec l\u00e0m cho n\u00f3 tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o v\u00e0 sau \u0111\u00f3 bi\u1ebfn nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi \u0111\u00f3 th\u00e0nh nh\u1eefng \u0111i\u1ec3m ch\u00ednh \u0111\u1eb1ng sau chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n

            \u0110\u00f3 l\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n v\u1edbi t\u01b0 c\u00e1ch l\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n bi\u1ebft c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a b\u1ea1n cho nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i t\u00ecm ki\u1ebfm ch\u00fang ho\u1eb7c \u0111\u01b0a ra c\u00e1c gi\u1ea3 \u0111\u1ecbnh c\u1ee7a ri\u00eang h\u1ecd v\u1ec1 ch\u00fang.<\/p>\n

            V\u00ed d\u1ee5 v\u1ec1 c\u00e1c c\u00e2u h\u1ecfi m\u00e0 b\u1ea1n s\u1ebd c\u1ea7n tr\u1ea3 l\u1eddi \u0111\u1ec3 ph\u00e1t tri\u1ec3n \u0111\u1ecbnh v\u1ecb v\u00e0 nh\u1eafn tin cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n bao g\u1ed3m:<\/p>\n

              \n
            • \u0110i\u1ec1u g\u00ec \u0111\u1eb7c bi\u1ec7t l\u00e0m cho s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ed9c \u0111\u00e1o?<\/li>\n
            • T\u1ea1i sao s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i t\u1ed1t h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a ch\u00fang t\u00f4i?<\/li>\n
            • T\u1ea1i sao c\u00e1c t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i l\u1ea1i l\u00fd t\u01b0\u1edfng cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a ch\u00fang t\u00f4i?<\/li>\n
            • Kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i s\u1ebd l\u1ea5y g\u00ec t\u1eeb s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i m\u00e0 h\u1ecd kh\u00f4ng th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a ch\u00fang t\u00f4i?<\/li>\n
            • T\u1ea1i sao kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i n\u00ean tin t\u01b0\u1edfng v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o ch\u00fang t\u00f4i v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i?<\/li>\n<\/ul>\n

              Khi b\u1ea1n \u0111\u00e3 tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 t\u1ed5ng h\u1ee3p c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi n\u00e0y th\u00e0nh m\u1ed9t tuy\u00ean b\u1ed1 c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng v\u00e0 c\u00f3 th\u1ec3 chia s\u1ebb \u0111\u1ec3 n\u1eafm b\u1eaft to\u00e0n b\u1ed9 \u0111\u1ecbnh v\u1ecb v\u00e0 nh\u1eafn tin c\u1ee7a b\u1ea1n. \u0110\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y, h\u00e3y l\u00e0m theo c\u00e1c b\u01b0\u1edbc sau:<\/p>\n

                \n
              • Bi\u1ebfn c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e1c c\u00e2u h\u1ecfi \u0111\u1ecbnh v\u1ecb v\u00e0 nh\u1eafn tin th\u00e0nh m\u1ed9t thang m\u00e1y<\/li>\n
              • S\u1eed d\u1ee5ng c\u00e1c t\u1eeb h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 k\u00edch th\u00edch kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n<\/li>\n
              • \u0110\u1ea3m b\u1ea3o giai \u0111i\u1ec7u c\u1ee7a tuy\u00ean b\u1ed1 c\u1ee7a b\u1ea1n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c giai \u0111i\u1ec7u c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/li>\n
              • T\u1eadp trung v\u00e0o l\u1ee3i \u00edch c\u1ee7a to\u00e0n b\u1ed9 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n (kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t t\u00ednh n\u0103ng c\u1ee5 th\u1ec3)<\/li>\n<\/ul>\n

                V\u00e0 n\u1ebfu b\u1ea1n c\u1ea7n h\u01b0\u1edbng d\u1eabn th\u00eam m\u1ed9t ch\u00fat, h\u00e3y xem trang s\u1ea3n ph\u1ea9m HubSpot Marketing Hub. Tuy\u00ean b\u1ed1 ch\u00ednh v\u1ec1 \u0111\u1ecbnh v\u1ecb v\u00e0 nh\u1eafn tin c\u00f3 n\u1ed9i dung nh\u01b0 sau: Ph\u1ea7n m\u1ec1m ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc t\u1ea5t c\u1ea3 trong m\u1ed9t: M\u1ecdi th\u1ee9 b\u1ea1n c\u1ea7n \u0111\u1ec3 kh\u1edfi \u0111\u1ed9ng c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 r\u1ea5t vui khi tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n

                Ti\u1ec1n boa:<\/strong> L\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, b\u1ea1n n\u00ean \u0111\u1ea3m b\u1ea3o c\u00e1c nh\u00f3m b\u00e1n h\u00e0ng, s\u1ea3n ph\u1ea9m v\u00e0 (r\u1ed9ng h\u01a1n) c\u0169ng nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed v\u00e0 tin nh\u1eafn c\u1ee7a b\u1ea1n xung quanh s\u1ea3n ph\u1ea9m \u0111\u1ec3 h\u1ecd c\u0169ng c\u00f3 th\u1ec3 truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin t\u01b0\u01a1ng t\u1ef1 \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n

                \u0110i\u1ec1u n\u00e0y cho ph\u00e9p b\u1ea1n \u0111\u1ea3m b\u1ea3o to\u00e0n b\u1ed9 c\u00f4ng ty th\u1ed1ng nh\u1ea5t v\u1ec1 n\u1ed9i dung v\u00e0 th\u00f4ng tin h\u1ecd chia s\u1ebb v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin n\u00e0y cho nh\u00f3m h\u1ed7 tr\u1ee3 c\u1ee7a m\u00ecnh n\u1ebfu b\u1ea1n ngh\u0129 n\u00f3 c\u1ea7n thi\u1ebft, v\u00ec h\u1ecd c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c g\u1ecdi h\u1ed7 tr\u1ee3 v\u00e0 l\u00e0m vi\u1ec7c v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o s\u1ea3n ph\u1ea9m.<\/p>\n

                3. \u0110\u1eb7t m\u1ee5c ti\u00eau cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/h3>\n

                Ti\u1ebfp theo, b\u1ea1n s\u1ebd mu\u1ed1n \u0111\u1eb7t m\u1ee5c ti\u00eau cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. Nh\u1eefng \u0111i\u1ec1u n\u00e0y s\u1ebd thay \u0111\u1ed5i d\u1ef1a tr\u00ean s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n, lo\u1ea1i c\u00f4ng ty b\u1ea1n l\u00e0m vi\u1ec7c, m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n v\u00e0 h\u01a1n th\u1ebf n\u1eefa – m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n s\u1ebd c\u1ee5 th\u1ec3 cho doanh nghi\u1ec7p v\u00e0 t\u00ecnh hu\u1ed1ng c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, h\u00e3y \u0111\u1ec3 L\u1ecaCH xem x\u00e9t m\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau chung m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m h\u01b0\u1edbng t\u1edbi:<\/p>\n

                  \n
                • T\u0103ng doanh thu<\/li>\n
                • T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng<\/li>\n
                • C\u1ea3i thi\u1ec7n th\u1ecb ph\u1ea7n<\/li>\n
                • C\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li>\n
                • T\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ul>\n

                  Ti\u1ec1n boa:<\/strong> H\u00e3y tho\u1ea3i m\u00e1i k\u1ebft h\u1ee3p m\u1ed9t v\u00e0i trong s\u1ed1 c\u00e1c m\u1ee5c ti\u00eau n\u00e0y ho\u1eb7c ch\u1ec9 ch\u1ecdn m\u1ed9t m\u1ee5c ti\u00eau \u0111\u1ec3 t\u1eadp trung v\u00e0o – m\u1ed7i c\u00f4ng ty v\u00e0 s\u1ea3n ph\u1ea9m s\u1ebd c\u00f3 nh\u1eefng m\u1ee5c ti\u00eau kh\u00e1c nhau. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 \u0111\u1ea3m b\u1ea3o b\u1ea1n xem v\u00e0 \u0111\u1eb7t c\u00e1c m\u1ee5c ti\u00eau n\u00e0y \u1edf \u0111\u1ecbnh d\u1ea1ng m\u1ee5c ti\u00eau SMART, ngh\u0129a l\u00e0 ch\u00fang c\u00f3 th\u1ec3 c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c, th\u1ef1c t\u1ebf v\u00e0 b\u1ecb r\u00e0ng bu\u1ed9c theo th\u1eddi gian.<\/p>\n

                  S\u1eed d\u1ee5ng m\u1ed9t m\u1eabu mi\u1ec5n ph\u00ed \u0111\u1ec3 gi\u00fap b\u1ea1n t\u1ea1o v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau SMART c\u1ee7a m\u00ecnh.<\/em><\/p>\n

                  4. Gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/h3>\n

                  L\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, b\u1ea1n c\u0169ng s\u1ebd ph\u1ea3i \u0111\u00f3ng g\u00f3p cho cu\u1ed9c th\u1ea3o lu\u1eadn v\u1ec1 gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m. T\u00f9y thu\u1ed9c v\u00e0o c\u00f4ng ty b\u1ea1n l\u00e0m vi\u1ec7c, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c nh\u00f3m kh\u00e1c trong ph\u1ea7n chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ho\u1eb7c \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c ch\u1ec9 d\u00e0nh cho b\u1ea1n v\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a b\u1ea1n. D\u00f9 b\u1eb1ng c\u00e1ch n\u00e0o, b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t gi\u00e1 c\u1ea3 c\u1ea1nh tranh so v\u1edbi gi\u00e1 tr\u1ecb.<\/p>\n

                  Gi\u00e1 c\u1ea3 c\u1ea1nh tranh so v\u1edbi gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/h4>\n

                  Gi\u00e1 c\u1ea3 c\u1ea1nh tranh c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n b\u00e1n. N\u00f3 r\u1ea5t l\u00fd t\u01b0\u1edfng cho c\u00e1c c\u00f4ng ty \u0111\u00e3 t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 nh\u01b0 m\u1ed9t s\u1ed1 c\u00f4ng ty kh\u00e1c b\u00e1n.<\/p>\n

                  N\u1ebfu b\u1ea1n tin r\u1eb1ng c\u00e1c t\u00ednh n\u0103ng \u0111\u1ed9c \u0111\u00e1o c\u1ee7a b\u1ea1n \u0111\u1ea3m b\u1ea3o m\u1ee9c gi\u00e1 cao h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh cao h\u01a1n c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng. M\u1ed9t c\u00e1ch t\u1ed1t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ef1 c\u00f4ng b\u1eb1ng trong vi\u1ec7c \u0111\u1ecbnh gi\u00e1 c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n l\u00e0 nghi\u00ean c\u1ee9u c\u00e1c b\u00e1o c\u00e1o t\u00e0i ch\u00ednh v\u00e0 xu h\u01b0\u1edbng c\u1ee7a ng\u00e0nh.<\/p>\n

                  \u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb cho ph\u00e9p b\u1ea1n t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn c\u1ee7a m\u00ecnh, m\u1eb7c d\u00f9 n\u00f3 t\u1ed1n nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 thi\u1ebft l\u1eadp so v\u1edbi gi\u00e1 c\u1ea1nh tranh. N\u00f3 r\u1ea5t l\u00fd t\u01b0\u1edfng cho c\u00e1c c\u00f4ng ty b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 r\u1ea5t \u00edt \u0111\u1ed1i th\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng ho\u1eb7c m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 t\u00ednh n\u0103ng \u0111\u1eb7c bi\u1ec7t m\u1edbi v\u00e0 \u0111\u1ed9c \u0111\u00e1o.<\/p>\n

                  \u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb \u0111\u1ecbnh l\u01b0\u1ee3ng m\u1eb7t h\u00e0ng c\u1ee7a b\u1ea1n Gi\u00e1 tr\u1ecb theo c\u00e1ch m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn l\u1ee3i nhu\u1eadn c\u1ee7a h\u1ecd. N\u00f3 cho ph\u00e9p b\u1ea1n c\u0103n c\u1ee9 v\u00e0o gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb c\u1ee7a n\u00f3 cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n thay v\u00ec b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec th\u1ecb tr\u01b0\u1eddng, xu h\u01b0\u1edbng c\u1ee7a ng\u00e0nh v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n n\u00f3i.<\/p>\n

                  5. Ra m\u1eaft s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/h3>\n

                  B\u00e2y gi\u1edd, th\u1eddi gian d\u00e0nh cho ph\u1ea7n quan tr\u1ecdng nh\u1ea5t trong vai tr\u00f2 l\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n – ch\u01b0a k\u1ec3, \u0111i\u1ec1u th\u00fa v\u1ecb nh\u1ea5t: s\u1ef1 ra m\u1eaft c\u1ee7a s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n \u0111\u00e3 ti\u1ebfp th\u1ecb.<\/p>\n

                  C\u00f3 hai ph\u1ea7n ch\u00ednh \u0111\u1ec3 ra m\u1eaft \u0111\u1ec3 t\u1eadp trung v\u00e0o nh\u01b0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m: ra m\u1eaft n\u1ed9i b\u1ed9<\/strong> (nh\u1eefng g\u00ec di\u1ec5n ra trong c\u00f4ng ty c\u1ee7a b\u1ea1n khi ra m\u1eaft s\u1ea3n ph\u1ea9m) v\u00e0 ra m\u1eaft b\u00ean ngo\u00e0i<\/strong> (nh\u1eefng g\u00ec di\u1ec5n ra b\u00ean ngo\u00e0i c\u00f4ng ty c\u1ee7a b\u1ea1n, v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 th\u00e0nh vi\u00ean \u0111\u1ed1i t\u01b0\u1ee3ng, khi ra m\u1eaft s\u1ea3n ph\u1ea9m).<\/p>\n

                  C\u00e1c kh\u00eda c\u1ea1nh n\u1ed9i b\u1ed9 c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m ra m\u1eaft<\/h4>\n

                  Nh\u01b0 \u0111\u00e3 n\u00eau tr\u01b0\u1edbc \u0111\u00e2y, c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m \u0111\u00f2i h\u1ecfi ph\u1ea3i \u0111\u1ea3m b\u1ea3o to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c \u1edf tr\u00ean c\u00f9ng m\u1ed9t trang v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. B\u1eb1ng c\u00e1ch n\u00e0y, kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n ch\u1ec9 nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng tin chi ti\u1ebft nh\u1ea5t qu\u00e1n v\u00e0 ch\u00ednh x\u00e1c v\u1ec1 s\u1ea3n ph\u1ea9m.<\/p>\n

                  C\u00e1c nh\u00f3m ti\u1ebfp th\u1ecb, s\u1ea3n ph\u1ea9m v\u00e0 b\u00e1n h\u00e0ng t\u1ea1i c\u00f4ng ty c\u1ee7a b\u1ea1n n\u00ean bi\u1ebft c\u00e1c th\u00f4ng tin sau:<\/p>\n

                    \n
                  • L\u1ee3i \u00edch s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/li>\n
                  • B\u1ea5t k\u1ef3 th\u00f4ng tin demo s\u1ea3n ph\u1ea9m c\u00f3 s\u1eb5n<\/li>\n
                  • C\u01a1 h\u1ed9i \u0111\u00e0o t\u1ea1o b\u00e1n h\u00e0ng tr\u00ean s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 c\u00e1ch th\u1ee9c s\u1eed d\u1ee5ng<\/li>\n
                  • \u0110\u1ecbnh v\u1ecb v\u00e0 nh\u1eafn tin tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o<\/li>\n
                  • Ai l\u00e0 ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n v\u00e0 kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng l\u00e0 ai<\/li>\n
                  • M\u1ee5c ti\u00eau cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n bao g\u1ed3m nh\u1eefng g\u00ec<\/li>\n
                  • C\u00e1c t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 g\u00ec<\/li>\n
                  • Gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/li>\n
                  • L\u00e0m th\u1ebf n\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c tung ra cho kh\u00e1ch h\u00e0ng (m\u00e0 ch\u00fang t\u00f4i s\u1ebd th\u1ea3o lu\u1eadn b\u00ean d\u01b0\u1edbi)<\/li>\n<\/ul>\n

                    B\u00e2y gi\u1edd, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 h\u1ecfi l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin n\u00e0y cho ti\u1ebfp th\u1ecb, s\u1ea3n ph\u1ea9m v\u00e0 b\u00e1n h\u00e0ng. Nh\u1eefng k\u00eanh n\u00e0o l\u00e0 l\u00fd t\u01b0\u1edfng \u0111\u1ec3 chia s\u1ebb nh\u1eefng chi ti\u1ebft n\u00e0y v\u1edbi nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n?<\/p>\n

                    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i v\u00ed d\u1ee5 v\u1ec1 c\u00e1c c\u00e1ch \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y:<\/p>\n

                    C\u00e1c kh\u00eda c\u1ea1nh b\u00ean ngo\u00e0i c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m ra m\u1eaft<\/h4>\n

                    B\u00ean ngo\u00e0i, c\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 ti\u1ebfp th\u1ecb ra m\u1eaft s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u1ec3 c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n t\u00ecm hi\u1ec3u v\u1ec1 b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec b\u1ea1n b\u00e1n.<\/p>\n

                    \u0110\u1ea7u ti\u00ean, h\u00e3y x\u00e1c \u0111\u1ecbnh n\u01a1i b\u1ea1n s\u1ebd t\u1eadp trung v\u00e0o c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 c\u00e1c k\u00eanh v\u00e0 \u0111\u1ecba \u0111i\u1ec3m \u0111\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c n\u00e0y (b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn m\u1ed9t v\u00e0i trong s\u1ed1 n\u00e0y ho\u1eb7c ch\u1ec9 m\u1ed9t trong s\u1ed1 \u0111\u00f3 \u0111\u1ec3 t\u1eadp trung v\u00e0o t\u00f9y thu\u1ed9c v\u00e0o nhu c\u1ea7u, m\u1ee5c ti\u00eau v\u00e0 t\u00e0i nguy\u00ean c\u1ee7a b\u1ea1n).<\/p>\n

                      \n
                    • Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/li>\n
                    • Trong c\u1eeda h\u00e0ng<\/li>\n
                    • S\u1ef1 ki\u1ec7n ra m\u1eaft s\u1ea3n ph\u1ea9m<\/li>\n
                    • Blog<\/li>\n
                    • Trang \u0111\u00edch<\/li>\n
                    • Xem tr\u01b0\u1edbc s\u1ea3n ph\u1ea9m \u0111\u1ed9c quy\u1ec1n (tr\u01b0\u1edbc khi ra m\u1eaft ch\u00ednh th\u1ee9c)<\/li>\n
                    • S\u1ef1 ki\u1ec7n \/ chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o (tr\u1ef1c ti\u1ebfp v\u00e0 \/ ho\u1eb7c tr\u1ef1c tuy\u1ebfn)<\/li>\n<\/ul>\n

                      Tr\u00ean b\u1ea5t k\u1ef3 k\u00eanh n\u00e0o b\u1ea1n ch\u1ecdn \u0111\u1ec3 t\u1eadp trung v\u00e0o c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb ra m\u1eaft s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, b\u1ea1n n\u00ean bao g\u1ed3m th\u00f4ng tin s\u1ea3n ph\u1ea9m c\u00f3 li\u00ean quan (t\u1eadp trung v\u00e0o \u0111\u1ecbnh v\u1ecb v\u00e0 nh\u1eafn tin c\u1ee7a b\u1ea1n) \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u t\u1ea5t c\u1ea3 v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 l\u00fd do h\u1ecd c\u1ea7n n\u00f3. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m c\u00e1c t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, nh\u1eefng g\u00ec l\u00e0m cho n\u00f3 tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o, gi\u00e1 c\u1ea3, b\u1ea3n demo cho kh\u00e1ch h\u00e0ng, \u0111\u00e0o t\u1ea1o cho kh\u00e1ch h\u00e0ng v\u00e0 b\u1ea5t k\u1ef3 t\u00e0i li\u1ec7u n\u00e0o kh\u00e1c m\u00e0 b\u1ea1n \u0111\u00e3 t\u1ea1o v\u00e0 mu\u1ed1n chia s\u1ebb.<\/p>\n

                      Ch\u00fac m\u1eebng!<\/strong> B\u1ea1n ch\u1ec9 l\u00e0m vi\u1ec7c qua c\u00e1c b\u01b0\u1edbc \u0111\u1ec3 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m. H\u00e3y nh\u1edb r\u1eb1ng, quy tr\u00ecnh n\u00e0y l\u00e0 m\u1ed9t quy tr\u00ecnh n\u00ean \u0111\u01b0\u1ee3c suy ngh\u0129 v\u00e0 c\u1eadp nh\u1eadt khi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n thay \u0111\u1ed5i v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ec3 ch\u00fang v\u1eabn c\u00f3 li\u00ean quan gi\u1eefa c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. (\u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 mi\u1ec5n l\u00e0 b\u1ea1n c\u00f3 m\u1ed9t th\u00e0nh vi\u00ean trong nh\u00f3m c\u1ee7a m\u00ecnh t\u1eadp trung v\u00e0o ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, coi \u0111\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng tr\u00e1ch nhi\u1ec7m ch\u00ednh c\u1ee7a h\u1ecd.)<\/p>\n

                      B\u1eaft \u0111\u1ea7u ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/h2>\n

                      Ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m l\u00e0 qu\u00e1 tr\u00ecnh th\u00f4ng qua \u0111\u00f3 m\u1ed9t c\u00f4ng ty \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng. Tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m (ho\u1eb7c ng\u01b0\u1eddi qu\u1ea3n l\u00fd ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m) c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n l\u00e0 trung t\u00e2m c\u1ee7a nh\u00f3m ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty b\u1ea1n.<\/p>\n

                      B\u1ea1n l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a s\u1ea3n ph\u1ea9m, khi b\u1ea1n t\u1ea1o v\u00e0 qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee5 th\u1ec3 cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, nh\u01b0ng b\u1ea1n c\u0169ng \u0111\u00f3ng vai tr\u00f2 l\u00e0 ng\u01b0\u1eddi li\u00ean l\u1ea1c gi\u1eefa c\u1ea3 ba b\u1ed9 ph\u1eadn n\u00e0y, \u0111\u1ea3m b\u1ea3o m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u1edf tr\u00ean c\u00f9ng m\u1ed9t trang v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, \u0111\u00f3 l\u00e0 t\u00ednh n\u0103ng, kh\u1ea3 n\u0103ng, v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa. V\u00ec v\u1eady, h\u00e3y b\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m m\u1edbi nh\u1ea5t c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o n\u00f3 th\u00e0nh c\u00f4ng gi\u1eefa c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                      [ad_1] Trong nh\u1eefng n\u0103m 1950, Volkswagen \u0111\u00e3 b\u00e1n m\u1ed9t chi\u1ebfc xe bu\u00fdt. M\u1eb7c d\u00f9 b\u00e2y gi\u1edd \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t chi\u1ebfc xe c\u1ed5 \u0111i\u1ec3n, xe bu\u00fdt v\u1eabn l\u00e0 m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng cho c\u00f4ng ty xe h\u01a1i nhi\u1ec1u th\u1eadp k\u1ef7 sau \u0111\u00f3. Ph\u1ea7n m\u00e1t m\u1ebb? Volkswagen v\u1eeba gi\u1edbi thi\u1ec7u chi\u1ebfc xe bu\u00fdt m\u1edbi c\u1ee7a h\u1ecd trong […]<\/p>\n","protected":false},"author":2,"featured_media":3870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-tiep-thi-so"],"yoast_head":"\nH\u01b0\u1edbng d\u1eabn c\u01a1 b\u1ea3n v\u1ec1 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m n\u0103m 2019 - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/vi\/huong-dan-co-ban-ve-tiep-thi-san-pham-nam-2019\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H\u01b0\u1edbng d\u1eabn c\u01a1 b\u1ea3n v\u1ec1 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m n\u0103m 2019 - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Trong nh\u1eefng n\u0103m 1950, Volkswagen \u0111\u00e3 b\u00e1n m\u1ed9t chi\u1ebfc xe bu\u00fdt. 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M\u1eb7c d\u00f9 b\u00e2y gi\u1edd \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t chi\u1ebfc xe c\u1ed5 \u0111i\u1ec3n, xe bu\u00fdt v\u1eabn l\u00e0 m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng cho c\u00f4ng ty xe h\u01a1i nhi\u1ec1u th\u1eadp k\u1ef7 sau \u0111\u00f3. Ph\u1ea7n m\u00e1t m\u1ebb? Volkswagen v\u1eeba gi\u1edbi thi\u1ec7u chi\u1ebfc xe bu\u00fdt m\u1edbi c\u1ee7a h\u1ecd trong […]","og_url":"https:\/\/super-news.info\/vi\/huong-dan-co-ban-ve-tiep-thi-san-pham-nam-2019\/","og_site_name":"Super News","article_published_time":"2019-06-26T13:58:34+00:00","article_modified_time":"2019-09-05T10:57:49+00:00","og_image":[{"width":1497,"height":493,"url":"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/06\/H\u01b0\u1edbng-d\u1eabn-c\u01a1-b\u1ea3n-v\u1ec1-ti\u1ebfp-th\u1ecb-s\u1ea3n-ph\u1ea9m-n\u0103m.png","type":"image\/png"}],"author":"super-news","twitter_card":"summary_large_image","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"super-news","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"36 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/super-news.info\/vi\/huong-dan-co-ban-ve-tiep-thi-san-pham-nam-2019\/#article","isPartOf":{"@id":"https:\/\/super-news.info\/vi\/huong-dan-co-ban-ve-tiep-thi-san-pham-nam-2019\/"},"author":{"name":"super-news","@id":"https:\/\/super-news.info\/vi\/#\/schema\/person\/2d4068cb2f39cd10008c2fce578a7356"},"headline":"H\u01b0\u1edbng d\u1eabn c\u01a1 b\u1ea3n v\u1ec1 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m n\u0103m 2019","datePublished":"2019-06-26T13:58:34+00:00","dateModified":"2019-09-05T10:57:49+00:00","mainEntityOfPage":{"@id":"https:\/\/super-news.info\/vi\/huong-dan-co-ban-ve-tiep-thi-san-pham-nam-2019\/"},"wordCount":7142,"commentCount":0,"image":{"@id":"https:\/\/super-news.info\/vi\/huong-dan-co-ban-ve-tiep-thi-san-pham-nam-2019\/#primaryimage"},"thumbnailUrl":"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/06\/H\u01b0\u1edbng-d\u1eabn-c\u01a1-b\u1ea3n-v\u1ec1-ti\u1ebfp-th\u1ecb-s\u1ea3n-ph\u1ea9m-n\u0103m.png","articleSection":["TIN T\u1ee8C TI\u1ebeP TH\u1eca S\u1ed0"],"inLanguage":"vi","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/super-news.info\/vi\/huong-dan-co-ban-ve-tiep-thi-san-pham-nam-2019\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/super-news.info\/vi\/huong-dan-co-ban-ve-tiep-thi-san-pham-nam-2019\/","url":"https:\/\/super-news.info\/vi\/huong-dan-co-ban-ve-tiep-thi-san-pham-nam-2019\/","name":"H\u01b0\u1edbng d\u1eabn c\u01a1 b\u1ea3n v\u1ec1 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m n\u0103m 2019 - 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