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<\/p>\n Pop quiz: N\u1ebfu b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m ngay b\u00e2y gi\u1edd, b\u1ea1n s\u1ebd n\u00f3i g\u00ec?<\/p>\n R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi g\u1eb7p kh\u00f3 kh\u0103n khi tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi n\u00e0y – nh\u01b0ng \u0111\u1eebng lo l\u1eafng, \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 l\u1ed7i c\u1ee7a b\u1ea1n. M\u1eb7c d\u00f9 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t b\u1ed9 ph\u1eadn n\u1ed5i b\u1eadt tr\u00ean c\u1ea3 hai c\u00f4ng ty B2B v\u00e0 B2C, th\u1eadt kh\u00f3 \u0111\u1ec3 t\u00ecm th\u1ea5y m\u1ed9t \u0111\u1ecbnh ngh\u0129a t\u1ed1t v\u1ec1 n\u00f3 \u1edf b\u1ea5t c\u1ee9 \u0111\u00e2u … ngay c\u1ea3 tr\u00ean Google.<\/p>\n \u0110i\u1ec1u l\u00e0m cho n\u00f3 \u0111\u1eb7c bi\u1ec7t kh\u00f3 kh\u0103n l\u00e0 n\u00f3 l\u00e0 m\u1ed9t trong s\u1ed1 \u00edt c\u00e1c ch\u1ee9c n\u0103ng c\u00f4ng vi\u1ec7c ch\u1ea1m v\u00e0o s\u1ea3n ph\u1ea9m, ti\u1ebfp th\u1ecb, v\u00e0<\/em> b\u00e1n h\u00e0ng. T\u1ea5t c\u1ea3 ch\u1ec9 c\u1ea7n bi\u1ebft kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 th\u1eed nghi\u1ec7m \u0111\u1ec3 t\u00ecm c\u00e1ch t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 h\u1ecd v\u00e0 c\u00e1ch t\u01b0\u01a1ng t\u00e1c t\u1ed1t nh\u1ea5t v\u1edbi h\u1ecd.<\/p>\n <\/span><\/span><\/p>\n Ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh v\u1ecb v\u00e0 nh\u1eafn tin c\u1ee7a s\u1ea3n ph\u1ea9m, ra m\u1eaft s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u1ea3m b\u1ea3o nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 v\u1ec1 n\u00f3. Ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m nh\u1eb1m m\u1ee5c \u0111\u00edch th\u00fac \u0111\u1ea9y nhu c\u1ea7u v\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n <\/span><\/p>\n V\u1ea5n \u0111\u1ec1 l\u00e0, ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m kh\u00f4ng d\u1eebng l\u1ea1i m\u1ed9t khi s\u1ea3n ph\u1ea9m \u0111\u00e3 \u0111\u01b0\u1ee3c tung ra th\u1ecb tr\u01b0\u1eddng (n\u1ebfu c\u00f3, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m t\u1ea1i m\u1ed9t c\u00f4ng ty m\u1ed9t s\u1ea3n ph\u1ea9m s\u1ebd kh\u00f4ng ph\u1ea3i l\u00e0m g\u00ec nhi\u1ec1u sau khi ra m\u1eaft s\u1ea3n ph\u1ea9m). Qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m k\u00e9o d\u00e0i sau khi ra m\u1eaft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u00fang ng\u01b0\u1eddi bi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m, nh\u1eefng ng\u01b0\u1eddi \u0111\u00f3 bi\u1ebft c\u00e1ch s\u1eed d\u1ee5ng v\u00e0 nhu c\u1ea7u c\u0169ng nh\u01b0 ph\u1ea3n h\u1ed3i c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111\u00f3 \u0111\u01b0\u1ee3c l\u1eafng nghe trong v\u00f2ng \u0111\u1eddi c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n L\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb c\u1ef1u gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a HubSpot, Rick Burnes, h\u00e3y n\u00f3i v\u1ec1 n\u01a1i b\u1eaft \u0111\u1ea7u ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, c\u00e1c b\u01b0\u1edbc b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 ra m\u1eaft s\u1ea3n ph\u1ea9m v\u00e0 nh\u1eefng kh\u00eda c\u1ea1nh n\u00e0o kh\u00e1c trong doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 s\u1ea3n ph\u1ea9m n\u00e0y khi n\u00f3 ph\u00e1t tri\u1ec3n.<\/p>\n \u0110\u1ed1i v\u1edbi to\u00e0n b\u1ed9 SlideShare c\u1ee7a Rick, h\u00e3y kh\u00e1m ph\u00e1 ph\u1ea7n tr\u00ecnh b\u00e0y b\u00ean d\u01b0\u1edbi.<\/p>\nTi\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec?<\/h2>\n