<\/p>\n
S\u00e1ng ng\u00e0y 14\/6\/2019, T\u1eadp \u0111o\u00e0n KIDO (KDC) \u0111\u00e3 t\u1ed5 ch\u1ee9c \u0110H\u0110C\u0110 th\u01b0\u1eddng ni\u00ean, th\u00f4ng qua m\u1ee5c ti\u00eau doanh thu 8.300 t\u1ef7 \u0111\u1ed3ng, l\u00e3i tr\u01b0\u1edbc thu\u1ebf 300 t\u1ef7, t\u0103ng l\u1ea7n l\u01b0\u1ee3t 9,1%\u00a0 v\u00e0 70% so v\u1edbi n\u0103m 2018. T\u1ef7 l\u1ec7 c\u1ed5 t\u1ee9c d\u1ef1 ki\u1ebfn b\u1eb1ng ti\u1ec1n m\u1eb7t l\u00e0 12%\/m\u1ec7nh gi\u00e1 c\u1ed5 ph\u1ea7n. KIDO u\u1ef7 quy\u1ec1n cho H\u0110QT l\u1ef1a ch\u1ecdn th\u1eddi \u0111i\u1ec3m ph\u00f9 h\u1ee3p chi tr\u1ea3 c\u1ed5 t\u1ee9c theo quy \u0111\u1ecbnh.<\/p>\n
K\u1ebft th\u00fac qu\u00fd \u0111\u1ea7u n\u0103m, T\u1eadp \u0111o\u00e0n thu v\u1ec1 doanh thu thu\u1ea7n 1.550 t\u1ef7 \u0111\u1ed3ng, gi\u1ea3m 7% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2018, ch\u1ee7 y\u1ebfu doanh thu ng\u00e0nh d\u1ea7u gi\u1ea3m do b\u1ecb t\u00e1c \u0111\u1ed9ng b\u1edfi s\u1ee5 s\u1ee5t gi\u1ea3m c\u1ee7a gi\u00e1 d\u1ea7u, d\u1eabn \u0111\u1ebfn gia t\u0103ng c\u1ea1nh tranh gi\u1eefa c\u00e1c c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng. <\/p>\n
\u01af\u1edbc 5 th\u00e1ng \u0111\u1ea7u n\u0103m, KIDO \u0111\u1ea1t 2.665 t\u1ef7 doanh thu v\u00e0 137 t\u1ef7 l\u1ee3i nhu\u1eadn, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 46% ch\u1ec9 ti\u00eau 2019.<\/p>\n
\u0110\u00e1ng ch\u00fa \u00fd, trong k\u1ef3 nh\u1edd h\u1ee3p nh\u1ea5t C\u00f4ng ty D\u1ea7u \u0103n Golden Hope Nh\u00e0 B\u00e8 (GHNB) – \u0111\u01a1n v\u1ecb n\u00e0y theo \u0111\u00f3 \u0111\u00f3ng g\u00f3p 7 t\u1ef7 \u0111\u1ed3ng v\u00e0o l\u1ee3i nhu\u1eadn h\u1ee3p nh\u1ea5t. K\u1ebft qu\u1ea3, l\u1ee3i nhu\u1eadn tr\u01b0\u1edbc thu\u1ebf \u0111\u1ea1t 61 t\u1ef7 \u0111\u1ed3ng, t\u0103ng g\u1ea7n g\u1ea5p 3 l\u1ea7n so v\u1edbi c\u00f9ng k\u1ef3. So v\u1edbi k\u1ebf ho\u1ea1ch, 3 th\u00e1ng \u0111\u1ea7u n\u0103m KIDO \u0111\u00e3 l\u1ea7n l\u01b0\u1ee3t th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c 19% ch\u1ec9 ti\u00eau doanh thu v\u00e0 h\u01a1n 20% ch\u1ec9 ti\u00eau l\u00e3i tr\u01b0\u1edbc thu\u1ebf. <\/p>\n
D\u1ef1 b\u00e1o, n\u0103m 2019 t\u00ecnh h\u00ecnh kinh t\u1ebf th\u1ebf gi\u1edbi v\u00e0 khu v\u1ef1c ti\u1ebfp t\u1ee5c di\u1ec5n bi\u1ebfn ph\u1ee9c t\u1ea1p, \u0111\u1eb7c bi\u1ec7t chi\u1ebfn tranh th\u01b0\u01a1ng m\u1ea1i M\u1ef9 – Trung k\u00e9o theo bi\u1ebfn \u0111\u1ed9ng t\u1ef7 gi\u00e1, l\u00e3i su\u1ea5t\u2026 gia t\u0103ng s\u1ebd t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn gi\u00e1 nguy\u00ean li\u1ec7u d\u1ea7u \u0103n. Song song, kinh t\u1ebf trong n\u01b0\u1edbc kh\u00f3 kh\u0103n c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ng\u00e0nh h\u00e0ng l\u1ea1nh. Theo \u0111\u00f3, KIDO kh\u00e1 th\u1eadn tr\u1ecdng khi \u0111\u01b0a ra k\u1ebf ho\u1ea1ch kinh doanh, ph\u00e2n \u0111\u1ecbnh c\u1ee5 th\u1ec3 vai tr\u00f2 t\u1eebng m\u1ea3ng kinh doanh c\u1ed1t l\u00f5i. <\/p>\n
Th\u1ee9 nh\u1ea5t, v\u1edbi m\u1ea3ng d\u1ea7u \u0103n, <\/b>chi\u1ebfn l\u01b0\u1ee3c 2019 g\u1ed3m: <\/p>\n
(1) K\u00eanh b\u00e1n l\u1ebb: <\/i><\/b>KIDO d\u1ef1 ki\u1ebfn t\u0103ng c\u01b0\u1eddng t\u00edch h\u1ee3p v\u1ec1 h\u1ec7 th\u1ed1ng k\u00eanh ph\u00e2n ph\u1ed1i, chu\u1ed7i cung \u1ee9ng, ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 h\u1ec7 th\u1ed1ng c\u00e1c quy tr\u00ecnh \u2013 ch\u00ednh s\u00e1ch v\u00e0o c\u00e1c c\u00f4ng ty th\u00e0nh vi\u00ean, v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh nh\u01b0 ti\u1ebfp t\u1ee5c cao c\u1ea5p h\u00f3a s\u1ea3n ph\u1ea9m, ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng k\u00eanh ph\u00e2n ph\u1ed1i, t\u0103ng c\u01b0\u1eddng ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng v\u00e0 th\u00e2m nh\u1eadp ng\u00e0nh h\u00e0ng m\u1edbi. <\/p>\n
(2) K\u00eanh th\u01b0\u01a1ng m\u1ea1i:<\/b><\/i> M\u1ea3ng d\u1ea7u \u0103n nguy\u00ean li\u1ec7u cho k\u00eanh th\u01b0\u01a1ng m\u1ea1i v\u1eabn \u0111\u01b0\u1ee3c duy tr\u00ec trong c\u01a1 c\u1ea5u ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c c\u00f4ng ty th\u00e0nh vi\u00ean. Tuy nhi\u00ean, \u0111\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro tr\u1ef1c ti\u1ebfp t\u1eeb bi\u1ebfn \u0111\u1ed9ng gi\u00e1 nguy\u00ean li\u1ec7u, T\u1eadp \u0111o\u00e0n KIDO \u0111\u1ecbnh h\u01b0\u1edbng h\u1ed7 tr\u1ee3 c\u00e1c c\u00f4ng ty th\u00e0nh vi\u00ean th\u1ef1c hi\u1ec7n d\u1ecbch chuy\u1ec3n sang l\u0129nh v\u1ef1c kinh doanh k\u00eanh c\u00f4ng nghi\u1ec7p v\u00e0 m\u1edf r\u1ed9ng khai th\u00e1c th\u1ecb tr\u01b0\u1eddng d\u1ea7u xu\u1ea5t kh\u1ea9u trong n\u0103m 2019. <\/p>\n
(3) K\u00eanh c\u00f4ng nghi\u1ec7p:<\/b><\/i> Hi\u1ec7n t\u1ea1i, ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng C\u00f4ng nghi\u1ec7p chi\u1ebfm h\u01a1n 1\/3 t\u1ef7 tr\u1ecdng quy m\u00f4 ng\u00e0nh d\u1ea7u t\u1ea1i Vi\u1ec7t Nam v\u00e0 c\u00f3 xu h\u01b0\u1edbng t\u0103ng m\u1ea1nh do s\u1ef1 m\u1edf r\u1ed9ng li\u00ean t\u1ee5c c\u1ee7a c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc thu\u1ed9c ng\u00e0nh ti\u00eau d\u00f9ng nhanh (FMCG). \u0110\u00e2y ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 KIDO x\u00e2y d\u1ef1ng \u0111\u1ecbnh h\u01b0\u1edbng c\u00f4ng nghi\u1ec7p l\u00e0 kh\u1ed1i doanh nghi\u1ec7p ng\u00e0nh FMCG, c\u00f3 nhu c\u1ea7u cao v\u1ec1 c\u00f4ng th\u1ee9c d\u1ea7u chuy\u00ean bi\u1ec7t \u0111\u1ec3 s\u1ea3n xu\u1ea5t th\u00e0nh ph\u1ea9m. <\/p>\n
(4) K\u00eanh xu\u1ea5t kh\u1ea9u: <\/i><\/b>Nh\u1eadn th\u1ea5y nhi\u1ec1u c\u01a1 h\u1ed9i m\u1edf ra t\u1eeb vi\u1ec7c h\u1ed9i nh\u1eadp kinh t\u1ebf gi\u1eefa c\u00e1c qu\u1ed1c gia, KIDO \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u1ea9y m\u1ea1nh vi\u1ec7c t\u00ecm ki\u1ebfm, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 \u0111\u1ec3 xu\u1ea5t sang c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi. <\/p>\n
Th\u1ee9 hai, v\u1edbi ng\u00e0nh h\u00e0ng l\u1ea1nh,<\/b> C\u00f4ng ty d\u1ef1 ki\u1ebfn: <\/p>\n
(1) Ng\u00e0nh kem: <\/i><\/b>T\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m c\u1ed1t l\u00f5i, ti\u1ebfp t\u1ee5c chi\u1ebfn l\u01b0\u1ee3c cao c\u1ea5p h\u00f3a s\u1ea3n ph\u1ea9m v\u00e0 t\u0103ng c\u01b0\u1eddng kh\u1ea9u v\u1ecb \u0111\u1ecba ph\u01b0\u01a1ng. <\/p>\n
(2) Ng\u00e0nh h\u00e0ng s\u1eefa chua: <\/i><\/b>C\u01a1 c\u1ea5u danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111\u1ec3 th\u00e2m nh\u1eadp l\u1ea1i th\u1ecb tr\u01b0\u1eddng. <\/p>\n
(3) Ng\u00e0nh h\u00e0ng th\u1ef1c ph\u1ea9m l\u1ea1nh:<\/i><\/b> D\u1ef1 ki\u1ebfn c\u1ea9n tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng \u0111\u1ecbnh h\u01b0\u1edbng m\u1edf r\u1ed9ng quy m\u00f4 khi \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n. <\/p>\n
Th\u1ea3o lu\u1eadn: <\/b><\/p>\n
1. Hi\u1ec7n KIDO c\u00f3 nhi\u1ec1u c\u00f4ng ty d\u1ea7u \u0103n, th\u00ec s\u1ebd qu\u1ea3n l\u00fd v\u00e0 ph\u00e1t tri\u1ec3n nh\u01b0 th\u1ebf n\u00e0o? <\/i><\/b><\/p>\n
M\u1ea3ng d\u1ea7u \u0103n th\u00ec v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u h\u01b0\u1edbng t\u1edbi m\u1ed9t ph\u00e2n kh\u00fac ri\u00eang n\u00ean kh\u00f4ng c\u00f3 s\u1ef1 c\u1ea1nh tranh v\u1ec1 kh\u00e1ch h\u00e0ng. Trong \u0111\u00f3, T\u01b0\u1eddng An l\u00e0 d\u1ea7u chai cho kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n (B2C), Vocarimex th\u00ec t\u1eadp trung m\u1ea3ng c\u00f4ng nghi\u1ec7p v\u00e0 xu\u1ea5t kh\u1ea9u (C2C). Cu\u1ed1i c\u00f9ng v\u1edbi Golden Hope Nh\u00e0 B\u00e8 th\u00ec s\u1ebd ph\u00e1t tri\u1ec3n nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u d\u1ea7u \u0103n cao c\u1ea5p. <\/p>\n
2. Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng nhanh, hi\u1ec7n \u0111\u1ea1i th\u00ec C\u00f4ng ty c\u00f3 bi\u1ec7n ph\u00e1p g\u00ec thich \u1ee9ng? <\/i><\/b><\/p>\n
Ng\u00e0y nay, k\u00eanh si\u00eau th\u1ecb (MT) t\u0103ng tr\u01b0\u1edfng r\u1ea5t m\u1ea1nh \u0111\u1eb7c bi\u1ec7t \u1edf Tp.HCM, \u0110\u1ed3ng Nai, c\u00e1c khu c\u00f4ng nghi\u1ec7p\u2026 n\u1eafm th\u1ea5y t\u00ecnh h\u00ecnh KIDO \u0111\u00e3 d\u1ecbch chuy\u1ec3n v\u1ec1 c\u00e1c khu v\u1ef1c n\u00e0y. \u0110\u1ed3ng th\u1eddi, b\u00ean c\u1ea1nh k\u00eanh MT th\u00ec k\u00eanh c\u00f2n l\u1ea1i T\u1eadp \u0111o\u00e0n c\u0169ng \u0111\u00e3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u1eebng nh\u00f3m s\u1ea3n ph\u1ea9m cho ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng k\u00eanh. <\/p>\n
3. \u0110\u00e2u l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c c\u00f4ng ty d\u1ea7u Vocarimex, T\u01b0\u1eddng An, Golden Hope Nh\u00e0 B\u00e8? <\/i><\/b><\/p>\n
T\u01b0\u1eddng An th\u00ec t\u1eadn d\u1ee5ng th\u01b0\u01a1ng\u00a0 hi\u1ec7u l\u00e2u n\u0103m, do \u0111\u00f3 KIDO s\u1ebd ph\u00e1t tri\u1ec3n d\u00f2ng s\u1ea3n ph\u1ea9m cao c\u1ea5p, \u0111\u1ec3 ph\u1ee5c v\u1ee5 v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng. <\/p>\n
V\u1edbi Vocarimex th\u00ec c\u00f3 c\u1ea3ng c\u0169ng nh\u01b0 kho b\u00e3i kh\u00e1 l\u1edbn, do \u0111\u00f3 KIDO s\u1ebd ph\u00e1t tri\u1ec3n k\u00eanh c\u00f4ng nghi\u1ec7p v\u00e0 xu\u1ea5t kh\u1ea9u. <\/p>\n
C\u00f2n Golden Hope Nh\u00e0 B\u00e8, c\u0169ng c\u00f3 c\u1ea3ng \u0111\u1ed3ng th\u1eddi d\u00f2ng s\u1ea3n ph\u1ea9m c\u0169ng cao c\u1ea5p, tuy nhi\u00ean nh\u00f3m \u0111\u1ed1i t\u01b0\u01a1ng kh\u00e1ch h\u00e0ng kh\u00e1c nhau, v\u00e0 m\u1ed7i c\u00f4ng ty c\u00f3 m\u1ed7i chi\u1ebfn l\u01b0\u1ee3c ri\u00eang n\u00ean KIDO s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n th\u1ebf m\u1ea1nh hi\u1ec7n c\u00f3. <\/p>\n
4. Bi\u1ebfn \u0111\u1ed9ng gi\u00e1 d\u1ea7u th\u00ec KIDO s\u1ebd l\u00e0m g\u00ec \u0111\u1ec3 \u0111\u1ed1i ph\u00f3? <\/i><\/b><\/p>\n
Trong th\u1ecb tr\u01b0\u1eddng gi\u00e1 d\u1ea7u bi\u1ebfn \u0111\u1ed9ng m\u1ea1nh, th\u00ec KIDO s\u1ebd m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng, nh\u00e0 cung c\u1ea5p do \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c gi\u00e1 c\u1ea1nh tranh h\u01a1n. <\/p>\n
C\u00f2n v\u1edbi xu h\u01b0\u1edbng kh\u00e1ch h\u00e0ng h\u01b0\u1edbng \u0111\u1ebfn d\u00f2ng s\u1ea3n ph\u1ea9m cao c\u1ea5p, T\u1eadp \u0111o\u00e0n \u0111\u00e3 nh\u1eadn th\u1ea5y v\u00e0 \u0111\u00e3 s\u1edbm \u0111\u1eb7t m\u1ee5c ti\u00eau cao c\u1ea5p ho\u00e1 d\u00f2ng s\u1ea3n ph\u1ea9m. <\/p>\n
5. N\u0103m 2018 s\u00e1p nh\u1eadp\u00a0Golden Hope Nh\u00e0 B\u00e8, c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n nh\u01b0 th\u1ebf n\u00e0o th\u1eddi gian t\u1edbi?<\/i><\/b><\/p>\n
Golden Hope Nh\u00e0 B\u00e8 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n ri\u00eang, \u0111\u1eb7c bi\u1ec7t c\u00f3 nh\u00f3m kh\u00e1ch h\u00e0ng l\u1edbn k\u00eanh B2B, h\u1ecd c\u0169ng c\u00f3 s\u1ea3n ph\u1ea9m kh\u00e1 t\u1ed1t tr\u00ean th\u1ecb tr\u01b0\u1eddng. Ph\u00eda KIDO, T\u1eadp \u0111o\u00e0n s\u1ebd ti\u1ebfp t\u1ee5c khai th\u00e1c n\u1ec1n t\u1ea3ng\u00a0 hi\u1ec7n t\u1ea1i t\u1ee9c ph\u00e1t tri\u1ec3n m\u1ea1nh h\u01a1n n\u1eefa nh\u00f3m B2B, cao c\u1ea5p ho\u00e1 d\u00f2ng s\u1ea3n ph\u1ea9m.<\/p>\n
6. K\u1ebf ho\u1ea1ch xu\u1ea5t kh\u1ea9u d\u1ef1 ki\u1ebfn tri\u1ec3n khai chi ti\u1ebft nh\u01b0 th\u1ebf n\u00e0o?<\/i><\/b><\/p>\n
Kh\u00f4ng ch\u1ec9 xu\u1ea5t kh\u1ea9u d\u1ea7u oil, m\u00e0 c\u00f2n xu\u1ea5t c\u1ea3 d\u1ea7u n\u00e0nh, d\u1ea7u n\u1eb1m… \u0111\u1ed3ng th\u1eddi C\u00f4ng ty c\u0169ng s\u1ebd m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng sang Trung Qu\u1ed1c, Philipphins… H\u01a1n n\u1eefa, KIDO c\u0169ng s\u1ebd xu\u1ea5t kh\u1ea9u d\u1ea7u chai ra n\u01b0\u1edbc ngo\u00e0i th\u00f4ng qua k\u00eanh si\u00eau th\u1ecb, so v\u1edbi hi\u1ec7n t\u1ea1i kh\u00e1ch h\u00e0ng ngo\u1ea1i nh\u1eadp d\u1ea7u v\u00e0 t\u1ef1 \u0111\u00f3ng chai t\u1ea1i n\u01b0\u1edbc s\u1edf t\u1ea1i.<\/p>\n<\/div>\n
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S\u00e1ng ng\u00e0y 14\/6\/2019, T\u1eadp \u0111o\u00e0n KIDO (KDC) \u0111\u00e3 t\u1ed5 ch\u1ee9c \u0110H\u0110C\u0110 th\u01b0\u1eddng ni\u00ean, th\u00f4ng qua m\u1ee5c ti\u00eau doanh thu 8.300 t\u1ef7 \u0111\u1ed3ng, l\u00e3i tr\u01b0\u1edbc thu\u1ebf 300 t\u1ef7, t\u0103ng l\u1ea7n l\u01b0\u1ee3t 9,1%\u00a0 v\u00e0 70% so v\u1edbi n\u0103m 2018. T\u1ef7 l\u1ec7 c\u1ed5 t\u1ee9c d\u1ef1 ki\u1ebfn b\u1eb1ng ti\u1ec1n m\u1eb7t l\u00e0 12%\/m\u1ec7nh gi\u00e1 c\u1ed5 ph\u1ea7n. 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