{"id":3105,"date":"2019-06-13T16:16:06","date_gmt":"2019-06-13T13:16:06","guid":{"rendered":"https:\/\/super-news.info\/vi\/huong-dan-co-ban-ve-phan-phoi-thong-cao-bao-chi\/"},"modified":"2019-06-13T16:16:07","modified_gmt":"2019-06-13T13:16:07","slug":"huong-dan-co-ban-ve-phan-phoi-thong-cao-bao-chi","status":"publish","type":"post","link":"https:\/\/super-news.info\/vi\/huong-dan-co-ban-ve-phan-phoi-thong-cao-bao-chi\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn c\u01a1 b\u1ea3n v\u1ec1 ph\u00e2n ph\u1ed1i th\u00f4ng c\u00e1o b\u00e1o ch\u00ed"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"hs_cos_wrapper_post_body\">\n<p>\u0110\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1nh nh\u01b0 m\u1ed9t doanh nghi\u1ec7p nh\u1ecf, b\u1ea1n c\u1ea7n b\u1ea3o hi\u1ec3m b\u00e1o ch\u00ed. Nh\u01b0ng, th\u1eadt kh\u00f4ng may, ph\u1ea1m vi b\u1ea3o hi\u1ec3m kh\u00f4ng ch\u1ec9 \u0111\u1ebfn m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean &#8211; b\u1ea1n c\u1ea7n ph\u1ea3i l\u00e0m vi\u1ec7c cho n\u00f3.<\/p>\n<p><!--more--><\/p>\n<p>Enter: Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed.<\/p>\n<p>Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 gi\u00fap quan h\u1ec7 c\u00f4ng ch\u00fang (PR). Nh\u01b0ng n\u1ebfu kh\u00f4ng ai th\u1ea5y b\u1ea3n ph\u00e1t h\u00e0nh c\u1ee7a b\u1ea1n, b\u1ea1n \u0111\u00e3 gi\u00e0nh \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u. B\u1ea1n c\u1ea7n ph\u00e2n ph\u1ed1i n\u00f3 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u01b0a c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n l\u00ean b\u00e1o, t\u1ea1p ch\u00ed ho\u1eb7c blog qu\u1ed1c gia.<\/p>\n<p>Trong h\u01b0\u1edbng d\u1eabn n\u00e0y \u0111\u1ec3 ph\u00e2n ph\u1ed1i th\u00f4ng c\u00e1o b\u00e1o ch\u00ed, ch\u00fang t\u00f4i s\u1ebd tr\u00ecnh b\u00e0y nh\u1eefng \u0111i\u1ec1u sau \u0111\u00e2y \u0111\u1ec3 gi\u00fap b\u1ea1n \u0111\u01b0a ra m\u1ed9t k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng d\u1eabn \u0111\u1ebfn ph\u1ea1m vi b\u1ea3o hi\u1ec3m:<\/p>\n<ul>\n<li>Ph\u00e2n ph\u1ed1i th\u00f4ng c\u00e1o b\u00e1o ch\u00ed l\u00e0 g\u00ec?<\/li>\n<li>T\u1ea1i sao ph\u00e2n ph\u1ed1i th\u00f4ng c\u00e1o b\u00e1o ch\u00ed quan tr\u1ecdng?<\/li>\n<li>C\u00e1ch ph\u00e2n ph\u1ed1i th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u1ee7a b\u1ea1n<\/li>\n<li>Ph\u00e2n ph\u1ed1i sai l\u1ea7m c\u1ea7n tr\u00e1nh<\/li>\n<li>B\u1ea1n c\u00f3 n\u00ean s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 ph\u00e2n ph\u1ed1i?<\/li>\n<\/ul>\n<p>H\u00e3y \u0111\u1ecdc \u0111\u1ec3 t\u00ecm hi\u1ec3u l\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o, b\u00ecnh lu\u1eadn v\u00e0 ph\u00e2n ph\u1ed1i m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed \u0111\u00fang c\u00e1ch \u0111\u1ec3 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u t\u1ed1i \u01b0u.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-b7c60f4b-f797-44ee-978e-5ffedefb398c\"><span class=\"hs-cta-node hs-cta-b7c60f4b-f797-44ee-978e-5ffedefb398c\" id=\"hs-cta-b7c60f4b-f797-44ee-978e-5ffedefb398c\"><!--(if lte IE 8)>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<!(endif)--><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><strong>Ph\u00e2n ph\u1ed1i th\u00f4ng c\u00e1o b\u00e1o ch\u00ed l\u00e0 g\u00ec?<\/strong><\/h2>\n<p>Tr\u01b0\u1edbc khi ch\u00fang t\u00f4i l\u1eb7n s\u00e2u h\u01a1n n\u1eefa, h\u00e3y \u0111\u1ec3 b\u00e0n \u1ee7i ch\u00ednh x\u00e1c ph\u00e2n ph\u1ed1i th\u00f4ng c\u00e1o b\u00e1o ch\u00ed l\u00e0 g\u00ec.<\/p>\n<p>\u1ede \u0111\u00e2y, m\u1ed9t \u0111\u1ecbnh ngh\u0129a l\u1ea1 m\u1eaft: &quot;Ph\u00e2n ph\u1ed1i th\u00f4ng c\u00e1o b\u00e1o ch\u00ed l\u00e0 qu\u00e1 tr\u00ecnh l\u01b0u h\u00e0nh ho\u1eb7c gieo m\u1ea7m th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u1ee7a b\u1ea1n cho c\u00e1c nh\u00e0 b\u00e1o v\u00e0 th\u00e0nh vi\u00ean b\u00e1o ch\u00ed.&quot;<\/p>\n<p>M\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c ph\u00e2n ph\u1ed1i m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed l\u00e0 \u0111\u01b0a tin v\u1ec1 \u0111\u1ea5t \u0111ai trong c\u00e1c \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng nh\u01b0 b\u00e1o ch\u00ed, \u0111\u00e0i ph\u00e1t thanh, b\u1ea3n tin th\u1eddi s\u1ef1 tr\u00ean TV, podcast ho\u1eb7c blog. B\u1eb1ng c\u00e1ch \u0111\u00f3, b\u1ea1n \u0111\u00e3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh tr\u01b0\u1edbc \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng h\u01a1n.<\/p>\n<h2><strong>T\u1ea1i sao l\u00e0m phi\u1ec1n ph\u00e2n ph\u1ed1i m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed?<\/strong><\/h2>\n<p>M\u1ecdi ng\u01b0\u1eddi s\u1ebd th\u1ea5y th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u1ee7a b\u1ea1n n\u1ebfu b\u1ea1n kh\u00f4ng ph\u00e2n ph\u1ed1i n\u00f3.<\/p>\n<p>V\u00e0 n\u1ebfu n\u00f3 kh\u00f4ng \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y, m\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 gi\u00e0nh chi\u1ebfn th\u1eafng v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n &#8211; \u0111i\u1ec1u n\u00e0y \u0111\u00e1nh b\u1ea1i to\u00e0n b\u1ed9 m\u1ee5c \u0111\u00edch \u0111\u1eb1ng sau vi\u1ec7c t\u1ea1o ra th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u1ee7a b\u1ea1n.<\/p>\n<p>\u0110\u1ea1t \u0111\u01b0\u1ee3c b\u1ea3o hi\u1ec3m b\u00e1o ch\u00ed gi\u00fap \u0111\u01b0a doanh nghi\u1ec7p ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0o di\u1ec5n \u0111\u00e0n c\u00f4ng c\u1ed9ng. \u0110i\u1ec1u \u0111\u00f3 gi\u00fap \u00edch cho vi\u1ec7c x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n &#8211; \u0111\u1eb7c bi\u1ec7t l\u00e0 khi 44% nh\u00e0 b\u00e1o coi th\u00f4ng c\u00e1o b\u00e1o ch\u00ed l\u00e0 ngu\u1ed3n th\u00f4ng tin li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng tin c\u1eady nh\u1ea5t.<\/p>\n<p>Ph\u00e2n ph\u1ed1i m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u0169ng c\u00f3 nh\u1eefng l\u1ee3i \u00edch sau:<\/p>\n<h3><strong>1. Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y SEO c\u1ee7a b\u1ea1n.<\/strong><\/h3>\n<p>H\u01a1n ba t\u1ef7 t\u00ecm ki\u1ebfm Google \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed7i ng\u00e0y.<\/p>\n<p>B\u1eb1ng c\u00e1ch tri\u1ec3n khai c\u00e1c chi\u1ebfn thu\u1eadt SEO v\u00e0o chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u trong c\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng t\u00ecm th\u1ea5y b\u1ea1n khi h\u1ecd t\u00ecm ki\u1ebfm th\u00f4ng tin li\u00ean quan \u0111\u1ebfn c\u00f4ng ty, ng\u00e0nh c\u1ee7a b\u1ea1n S\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/p>\n<p>\u0110\u1ea1t \u0111\u01b0\u1ee3c li\u00ean k\u1ebft \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n t\u1eeb nh\u1eefng ng\u01b0\u1eddi kh\u00e1c l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng l\u1edbn cho SEO, nh\u01b0 \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch trong m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Backlinko:<\/p>\n<div><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/06\/1560431765_271_Huong-dan-co-ban-ve-phan-phoi-thong-cao-bao.png\" alt=\"\"\/><\/div>\n<p>Ph\u00e2n ph\u1ed1i th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ph\u1ee7 s\u00f3ng tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m l\u1edbn. Ngo\u00e0i ra, c\u00f3 kh\u1ea3 n\u0103ng c\u00e1c trang web \u0111\u00f3 s\u1ebd li\u00ean k\u1ebft v\u1edbi b\u1ea1n, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u1ee7a ri\u00eang b\u1ea1n.<\/p>\n<p>Nh\u01b0ng \u0111i\u1ec1u g\u00ec x\u1ea3y ra n\u1ebfu b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c ph\u1ea1m vi b\u1ea3o hi\u1ec3m tuy\u1ec7t v\u1eddi m\u00e0 kh\u00f4ng c\u00f3 backlink?<\/p>\n<p>\u0110\u1eebng ho\u1ea3ng s\u1ee3. C\u1ea3 Google v\u00e0 Bing \u0111\u1ec1u cho r\u1eb1ng \u0111\u1ec1 c\u1eadp th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c c\u00f3 th\u1ec3 \u0111\u00f3ng vai tr\u00f2 trong c\u00e1ch h\u1ecd x\u1ebfp h\u1ea1ng trang web c\u1ee7a b\u1ea1n, c\u00f3 ngh\u0129a l\u00e0 ph\u1ea1m vi b\u1ea3o hi\u1ec3m PR t\u00edch c\u1ef1c c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c n\u1ed7 l\u1ef1c SEO c\u1ee7a b\u1ea1n ngay c\u1ea3 khi kh\u00f4ng c\u00f3 li\u00ean k\u1ebft.<\/p>\n<h3><strong>2. M\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u00f3 th\u1ec3 h\u01b0\u1edbng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp ch\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ebfn c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n.<\/strong><\/h3>\n<p>N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t c\u1eeda h\u00e0ng tr\u1ef1c ti\u1ebfp, ph\u00e2n ph\u1ed1i th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u00f3 th\u1ec3 gi\u00fap m\u1ecdi ng\u01b0\u1eddi v\u01b0\u1ee3t qua c\u1eeda.<\/p>\n<p>Cho d\u00f9 b\u1ea1n \u0111ang \u0111i\u1ec1u h\u00e0nh m\u1ed9t s\u1ef1 ki\u1ec7n hay ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 kh\u1edfi \u0111\u1ed9ng m\u1ed9t \u0111\u1ee3t gi\u1ea3m gi\u00e1 b\u1eaft m\u1eaft, \u0111o l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp ch\u00e2n v\u00e0o c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n sau khi ph\u00e2n ph\u1ed1i th\u00f4ng c\u00e1o b\u00e1o ch\u00ed l\u00e0 m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a phi\u00ean b\u1ea3n.<\/p>\n<h3><strong>3. M\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u00f3 th\u1ec3 t\u1ea1o ra nhi\u1ec1u doanh s\u1ed1 h\u01a1n.<\/strong><\/h3>\n<p>N\u1ebfu b\u1ea1n \u0111ang tung ra m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c m\u1ed9t d\u00f2ng \u0111\u1ed9c quy\u1ec1n, m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn d\u00f2ng d\u01b0\u1edbi c\u00f9ng c\u1ee7a b\u1ea1n. T\u1ea1i sao? B\u1edfi v\u00ec n\u00f3 gi\u00fap t\u0103ng l\u00e3i v\u00e0 t\u1ea1o doanh thu t\u1eeb c\u1ed5 phi\u1ebfu c\u1ee7a b\u1ea1n, \u0111\u1eb7c bi\u1ec7t n\u1ebfu \u01b0u \u0111\u00e3i khi\u1ebfn b\u1ea1n kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<p>Ng\u00e0y mua s\u1eafm b\u1eadn r\u1ed9n c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n tr\u01b0\u1edbc kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<p>Ch\u1eb3ng h\u1ea1n, n\u1ebfu b\u1ea1n \u0111ang gi\u1ea3m gi\u00e1 v\u00e0o Th\u1ee9 S\u00e1u \u0110en ho\u1eb7c Th\u1ee9 Hai \u0110i\u1ec7n T\u1eed, t\u1ea1i sao b\u1ea1n kh\u00f4ng li\u00ean h\u1ec7 v\u1edbi c\u00e1c nh\u00e0 b\u00e1o b\u00e1n l\u1ebb \u0111\u1ec3 n\u00eau b\u1eadt c\u00e1c \u01b0u \u0111\u00e3i c\u1ee7a b\u1ea1n?<\/p>\n<p>PR Agency One \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c 52 ph\u1ea7n b\u1ea3o hi\u1ec3m cho kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd v\u1edbi c\u00e1c th\u00f4ng c\u00e1o b\u00e1o ch\u00ed Th\u1ee9 S\u00e1u \u0110en &#8211; t\u1ea5t c\u1ea3 \u0111\u1ec1u gi\u00fap \u0111\u01b0a h\u1ecd ra tr\u01b0\u1edbc nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 s\u1eb5n s\u00e0ng mua.<\/p>\n<h2><strong>H\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 ph\u00e2n ph\u1ed1i th\u00f4ng c\u00e1o b\u00e1o ch\u00ed<\/strong><\/h2>\n<p>B\u1ea1n bi\u1ebft PR quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o, v\u00e0 b\u1ea1n \u0111\u00e3 t\u1ea1o ra m\u1ed9t c\u00e2u chuy\u1ec7n ng\u1eafn g\u1ecdn nh\u01b0ng m\u1ea1nh m\u1ebd. T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec c\u00f2n l\u1ea1i \u0111\u1ec3 l\u00e0m l\u00e0 chia s\u1ebb n\u00f3 v\u1edbi th\u1ebf gi\u1edbi.<\/p>\n<p>Nh\u01b0ng c\u00e1c nh\u00e0 b\u00e1o ph\u1ea3i vi\u1ebft t\u1edbi b\u1ea3y c\u00e2u chuy\u1ec7n m\u1ed7i ng\u00e0y &#8211; v\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n \u0111\u1ea3m b\u1ea3o th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u1ee7a m\u00ecnh l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u00f3? V\u00e0 c\u0169ng quan tr\u1ecdng, l\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m cho email ph\u00e2n ph\u1ed1i c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt trong m\u1ed9t h\u1ed9p th\u01b0 \u0111\u1ebfn \u0111\u00f4ng ng\u01b0\u1eddi?<\/p>\n<p>Th\u1ef1c hi\u1ec7n theo h\u01b0\u1edbng d\u1eabn n\u0103m b\u01b0\u1edbc n\u00e0y \u0111\u1ec3 t\u00ecm hi\u1ec3u l\u00e0m th\u1ebf n\u00e0o.<\/p>\n<h3><strong>1. T\u00ecm nh\u00e0 b\u00e1o c\u00f3 th\u1ec3 quan t\u00e2m \u0111\u1ebfn th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u1ee7a b\u1ea1n.<\/strong><\/h3>\n<p>Khi b\u1ea1n mu\u1ed1n chia s\u1ebb m\u1ed9t s\u1ed1 tin t\u1ee9c, t\u00f4i s\u1ebd c\u00e1 r\u1eb1ng b\u1ea1n mu\u1ed1n n\u00f3i v\u1edbi c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi c\u00e0ng t\u1ed1t. B\u1ea1n mu\u1ed1n t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi nghe v\u1ec1 n\u00f3, ph\u1ea3i kh\u00f4ng?<\/p>\n<p>Tuy nhi\u00ean, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng \u0111\u00fang &#8211; v\u00ec kh\u00f4ng ph\u1ea3i ai c\u0169ng quan t\u00e2m \u0111\u1ebfn c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n.<\/p>\n<p>(T\u00e0n b\u1ea1o, nh\u01b0ng trung th\u1ef1c.)<\/p>\n<p>C\u00f9ng v\u1edbi vi\u1ec7c t\u1ea1o ra m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed m\u00e0 c\u00e1c nh\u00e0 b\u00e1o quan t\u00e2m, b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i c\u1ef1c k\u1ef3 c\u1ee5 th\u1ec3 v\u1edbi nh\u1eefng ng\u01b0\u1eddi m\u00e0 b\u1ea1n g\u1eedi b\u00ecnh lu\u1eadn c\u1ee7a m\u00ecnh.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 b\u1eb1ng c\u00e1ch t\u00ecm ki\u1ebfm c\u00e1c nh\u00e0 b\u00e1o \u0111\u00e3 vi\u1ebft v\u1ec1 ch\u1ee7 \u0111\u1ec1 ho\u1eb7c ng\u00e0nh c\u1ee7a b\u1ea1n.<\/p>\n<p>Ch\u1eb3ng h\u1ea1n, h\u00e3y n\u00f3i r\u1eb1ng b\u1ea1n \u0111i\u1ec1u h\u00e0nh m\u1ed9t doanh nghi\u1ec7p ph\u1ee5 t\u00f9ng xe h\u01a1i. Youveve \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u xung quanh \u1ed5 g\u00e0, thu th\u1eadp m\u1ed9t s\u1ed1 d\u1eef li\u1ec7u th\u00fa v\u1ecb v\u00e0 bi\u1ebfn n\u00f3 th\u00e0nh m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed gi\u1ebft ng\u01b0\u1eddi. Nh\u01b0ng g\u1eedi th\u01b0 cho m\u1ed7i nh\u00e0 b\u00e1o d\u01b0\u1edbi \u00e1nh m\u1eb7t tr\u1eddi c\u00f3 l\u1ebd s\u1ebd l\u00e3ng ph\u00ed th\u1eddi gian.<\/p>\n<p>Thay v\u00e0o \u0111\u00f3, n\u00f3 \u0111\u00e1ng \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c nh\u00e0 b\u00e1o \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c ch\u1ee7 \u0111\u1ec1 t\u01b0\u01a1ng t\u1ef1 tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n<p>\u0110\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c n\u00e0y, k\u00edch ho\u1ea1t Google, nh\u1eadp ch\u1ee7 \u0111\u1ec1 c\u1ee7a b\u1ea1n (\u1ed5 g\u00e0) v\u00e0 \u0111i\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn tab Tin t\u1ee9c:<\/p>\n<div><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/06\/1560431766_608_Huong-dan-co-ban-ve-phan-phoi-thong-cao-bao.png\" alt=\"\"\/><\/div>\n<p>Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y, c\u00f3 r\u1ea5t nhi\u1ec1u b\u00e0i b\u00e1o g\u1ea7n \u0111\u00e2y v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y, c\u00f3 ngh\u0129a l\u00e0 c\u00e1c nh\u00e0 b\u00e1o c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng quan t\u00e2m \u0111\u1ebfn n\u00f3.<\/p>\n<p>Ti\u1ebfp theo, \u0111\u1ecdc m\u1ed9t s\u1ed1 b\u00e0i vi\u1ebft tr\u00ean Google News v\u00e0 ghi ch\u00fa t\u00ean c\u00e1c nh\u00e0 b\u00e1o t\u00ean.<\/p>\n<p>M\u1ed9t b\u1ea3ng t\u00ednh \u0111\u01a1n gi\u1ea3n v\u1edbi t\u00ean nh\u00e0 b\u00e1o v\u00e0 t\u00ean \u1ea5n ph\u1ea9m h\u1ecd vi\u1ebft l\u00e0 m\u1ed9t c\u00e1ch t\u1ed1t \u0111\u1ec3 gi\u1eef nh\u1eadt k\u00fd k\u1ebf ho\u1ea1ch ph\u00e2n ph\u1ed1i c\u1ee7a b\u1ea1n:<\/p>\n<div><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/06\/1560431766_617_Huong-dan-co-ban-ve-phan-phoi-thong-cao-bao.png\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\/><\/div>\n<p>N\u1ebfu b\u1ea1n c\u00f3 ng\u00e2n s\u00e1ch, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u01a1 s\u1edf d\u1eef li\u1ec7u truy\u1ec1n th\u00f4ng nh\u01b0 Cision ho\u1eb7c Muckrack \u0111\u1ec3 t\u00ecm c\u00e1c nh\u00e0 b\u00e1o v\u00e0 ph\u00f3ng vi\u00ean c\u00f3 li\u00ean quan.<\/p>\n<p>Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng gi\u00fap b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i v\u00ec b\u1ea1n ch\u1ec9 \u0111\u01b0a ra th\u00f4ng c\u00e1o cho c\u00e1c nh\u00e0 b\u00e1o, ng\u01b0\u1eddi m\u00e0veve \u0111\u00e3 th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 c\u1ee7a b\u1ea1n.<\/p>\n<h3><strong>2. Nh\u1eadn th\u00f4ng tin li\u00ean l\u1ea1c c\u1ee7a c\u00e1c nh\u00e0 b\u00e1o.<\/strong><\/h3>\n<p>Ti\u1ebfp theo, \u0111\u00e3 \u0111\u1ebfn l\u00fac t\u00ecm m\u1ed9t s\u1ed1 th\u00f4ng tin li\u00ean l\u1ea1c cho c\u00e1c m\u1ee5c ti\u00eau trong danh s\u00e1ch ph\u00e2n ph\u1ed1i th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u1ee7a b\u1ea1n.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n nh\u01b0 nh\u1ea5p v\u00e0o m\u1ed9t t\u00e1c gi\u1ea3 bio bio tr\u00ean trang web c\u1ee7a \u1ea5n ph\u1ea9m c\u1ee7a h\u1ecd.<\/p>\n<div><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/06\/1560431766_539_Huong-dan-co-ban-ve-phan-phoi-thong-cao-bao.png\" alt=\"\"\/><\/div>\n<p>&#8230; v\u00e0 ghi ch\u00fa \u0111\u1ecba ch\u1ec9 email c\u1ee7a h\u1ecd:<\/p>\n<div><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/06\/1560431766_323_Huong-dan-co-ban-ve-phan-phoi-thong-cao-bao.png\" alt=\"\"\/><\/div>\n<p>Nh\u01b0ng, gi\u1ed1ng nh\u01b0 m\u1ecdi th\u1ee9 kh\u00e1c trong th\u1ebf gi\u1edbi PR, n\u00f3 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng d\u1ec5 d\u00e0ng.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 th\u01b0\u1eddng xuy\u00ean ph\u1ea3i \u0111\u00e0o b\u1edbi m\u1ed9t ch\u00fat \u0111\u1ec3 t\u00ecm chi ti\u1ebft li\u00ean l\u1ea1c &#8211; b\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t t\u00ecm ki\u1ebfm \u0111\u01a1n gi\u1ea3n tr\u00ean Google nh\u01b0 &quot;(t\u00ean nh\u00e0 b\u00e1o t\u00ean + email)&quot;.<\/p>\n<p>N\u1ebfu \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u01a1 s\u1edf d\u1eef li\u1ec7u \u0111a ph\u01b0\u01a1ng ti\u1ec7n nh\u01b0 Muckrack:<\/p>\n<div><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/06\/1560431766_774_Huong-dan-co-ban-ve-phan-phoi-thong-cao-bao.png\" alt=\"\"\/><\/div>\n<p>Kh\u00f4ng c\u00f3 ng\u00e2n s\u00e1ch cho c\u01a1 s\u1edf d\u1eef li\u1ec7u ph\u1ea3i tr\u1ea3 ti\u1ec1n? Khai th\u00e1c s\u1ee9c m\u1ea1nh c\u1ee7a ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n<p>LinkedIn l\u00e0 m\u1ed9t n\u01a1i tuy\u1ec7t v\u1eddi \u0111\u1ec3 kh\u00e1m ph\u00e1 th\u00f4ng tin li\u00ean l\u1ea1c cho c\u00e1c li\u00ean h\u1ec7 chuy\u00ean nghi\u1ec7p (AKA, nh\u00e0 b\u00e1o c\u1ee7a b\u1ea1n). Ch\u1ec9 c\u1ea7n t\u00ecm ki\u1ebfm &quot;nh\u00e0 b\u00e1o&quot; v\u00e0 l\u1ecdc k\u1ebft qu\u1ea3 b\u1eb1ng c\u00e1ch ch\u1ecdn \u1ea5n ph\u1ea9m m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 &quot;c\u00f4ng ty&quot;, sau \u0111\u00f3 c\u1eafm t\u00ean c\u1ee7a h\u1ecd v\u00e0o Hunter \u0111\u1ec3 t\u00ecm \u0111\u1ecba ch\u1ec9 email c\u1ee7a h\u1ecd:<\/p>\n<div><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/06\/1560431766_659_Huong-dan-co-ban-ve-phan-phoi-thong-cao-bao.png\" alt=\"\"\/><\/div>\n<p>Twitter c\u0169ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng \u0111\u1ec3 li\u00ean l\u1ea1c v\u1edbi c\u00e1c nh\u00e0 b\u00e1o m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n &#8211; \u0111\u1eb7c bi\u1ec7t l\u00e0 xem x\u00e9t 46% c\u00e1c nh\u00e0 b\u00e1o s\u1eb5n s\u00e0ng nh\u1eadn c\u00e1c b\u00e0i qu\u1ea3ng c\u00e1o qua Twitter.<\/p>\n<h3><strong>3. Th\u1ee7 c\u00f4ng m\u1ed9t k\u1ebb gi\u1ebft ng\u01b0\u1eddi.<\/strong><\/h3>\n<p>Email l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 g\u1eedi th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.<\/p>\n<p>B\u1ea1n c\u00f3 tin t\u00f4i kh\u00f4ng? B\u00e1o c\u00e1o T\u00ecnh tr\u1ea1ng Truy\u1ec1n th\u00f4ng n\u0103m 2017 c\u1ee7a Cision cho th\u1ea5y ph\u1ea7n l\u1edbn c\u00e1c nh\u00e0 b\u00e1o th\u00edch nh\u1eadn th\u00f4ng c\u00e1o b\u00e1o ch\u00ed qua email:<\/p>\n<div><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/06\/Huong-dan-co-ban-ve-phan-phoi-thong-cao-bao.jpeg\" alt=\"\"\/><\/div>\n<p>Tuy nhi\u00ean, c\u00f3 m\u1ed9t tr\u1edf ng\u1ea1i kh\u00e1c m\u00e0 b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i v\u01b0\u1ee3t qua \u1edf \u0111\u00e2y &#8211; nhi\u1ec1u nh\u00e0 b\u00e1o nh\u1eadn \u0111\u01b0\u1ee3c t\u1edbi 200 s\u00e2n m\u1ed7i ng\u00e0y.<\/p>\n<p>C\u00f3 hai y\u1ebfu t\u1ed1 b\u1ea1n s\u1ebd mu\u1ed1n xem x\u00e9t khi ch\u1ebf t\u1ea1o m\u1ed9t s\u00e2n. \u0110\u1ea7u ti\u00ean &#8211; gi\u1eef cho n\u00f3 ng\u1eafn g\u1ecdn.<\/p>\n<p>Don Ti\u1ebft l\u00e3ng ph\u00ed th\u1eddi gian c\u1ee7a nh\u00e0 b\u00e1o v\u1edbi m\u1ed9t l\u1eddi gi\u1edbi thi\u1ec7u d\u00e0i d\u00f2ng, t\u1ef1 thu h\u00fat v\u1ec1 b\u1ea3n th\u00e2n ho\u1eb7c doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. C\u00f3 l\u1ebd h\u1ecd kh\u00f4ng quan t\u00e2m.<\/p>\n<blockquote><p>Thay v\u00e0o \u0111\u00f3, h\u00e3y \u0111i th\u1eb3ng v\u00e0o m\u1ee5c \u0111\u00edch c\u1ee7a email c\u1ee7a b\u1ea1n: C\u00e2u chuy\u1ec7n v\u00e0 l\u00fd do t\u1ea1i sao h\u1ecd n\u00ean \u0111\u01b0a n\u00f3 v\u00e0o \u1ea5n ph\u1ea9m c\u1ee7a h\u1ecd.<\/p><\/blockquote>\n<p>C\u00e1c nh\u00e0 b\u00e1o r\u1ea5t ngh\u00e8o th\u1eddi gian, v\u00ec v\u1eady h\u1ecd s\u1ebd \u0111\u00e1nh gi\u00e1 cao m\u1ed9t th\u00f4ng \u0111i\u1ec7p hay, ng\u1eafn g\u1ecdn, b\u00e1n c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n b\u1eb1ng m\u1ed9t v\u00e0i t\u1eeb nh\u01b0 th\u1ebf n\u00e0y:<\/p>\n<div><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/06\/1560431766_4_Huong-dan-co-ban-ve-phan-phoi-thong-cao-bao.png\" alt=\"\"\/><\/div>\n<p style=\"font-size: 11px;\"><em>H\u00ecnh \u1ea3nh l\u1ecbch s\u1ef1 c\u1ee7a Janet Murray.<\/em><\/p>\n<p>Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y trong v\u00ed d\u1ee5 tr\u00ean, to\u00e0n b\u1ed9 c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c b\u00e1n trong c\u00e2u \u0111\u1ea7u ti\u00ean, v\u1edbi m\u1ed9t c\u00e2u h\u1ecfi tr\u1ef1c ti\u1ebfp h\u1ecfi li\u1ec7u nh\u00e0 b\u00e1o c\u00f3 quan t\u00e2m &#8211; thay v\u00ec ch\u1ec9 gi\u1ea3 s\u1eed nh\u01b0 v\u1eady.<\/p>\n<p>Theo d\u00f5i \u0111i\u1ec1u n\u00e0y v\u1edbi m\u1ed9t v\u00e0i c\u00e2u n\u1eefa \u0111\u1ec3 cung c\u1ea5p cho nh\u00e0 b\u00e1o m\u1ed9t s\u1ed1 th\u00f4ng tin b\u1ed5 sung v\u1ec1 c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n, tr\u01b0\u1edbc khi th\u00eam m\u1ed9t d\u00f2ng \u0111\u1ec7m v\u00e0 d\u00e1n th\u00f4ng c\u00e1o b\u00e1o ch\u00ed \u0111\u1ea7y \u0111\u1ee7 c\u1ee7a b\u1ea1n.<\/p>\n<p><em>L\u01b0u \u00fd: Tr\u00e1nh th\u00eam th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u1ee7a b\u1ea1n d\u01b0\u1edbi d\u1ea1ng t\u1ec7p \u0111\u00ednh k\u00e8m. C\u00e1c nh\u00e0 b\u00e1o kh\u00f4ng th\u00edch m\u1edf c\u00e1c t\u1ec7p \u0111\u00ednh k\u00e8m v\u00ec s\u1ee3 virus ho\u1eb7c ph\u1ea7n m\u1ec1m \u0111\u1ed9c h\u1ea1i, v\u00ec v\u1eady h\u00e3y lo\u1ea1i b\u1ecf v\u1ea5n \u0111\u1ec1 \u0111\u00f3 b\u1eb1ng c\u00e1ch d\u00e1n ph\u1ea7n th\u00e2n c\u1ee7a th\u00f4ng c\u00e1o b\u00e1o ch\u00ed b\u00ean d\u01b0\u1edbi s\u00e2n c\u1ee7a b\u1ea1n.<\/em><\/p>\n<p>Th\u1ee9 hai, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n c\u00e1 nh\u00e2n h\u00f3a cao \u0111\u1ed9 c\u1ee7a m\u00ecnh.<\/p>\n<p>B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng c\u00e1c email \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c m\u1edf nhi\u1ec1u h\u01a1n 26% kh\u00f4ng?<\/p>\n<p>H\u00e3y ghi nh\u1edb \u0111i\u1ec1u \u0111\u00f3 khi b\u1ea1n \u0111ang vi\u1ebft nh\u1eefng c\u00e2u chuy\u1ec7n tin t\u1ee9c v\u00e0 th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1ebfn t\u00e1c ph\u1ea9m tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a nh\u00e0 b\u00e1o b\u1eb1ng c\u00e1ch ch\u1ec9 ra r\u1eb1ng b\u1ea1n bi\u1ebft h\u1ecd ph\u00f9 h\u1ee3p t\u1ed1t d\u1ef1a tr\u00ean c\u00e1c ch\u1ee7 \u0111\u1ec1 m\u00e0 h\u1ecd \u0111\u1ec1 c\u1eadp.<\/p>\n<p>C\u1ed1 g\u1eafng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c nh\u00e0 b\u00e1o tr\u01b0\u1edbc, thay v\u00ec \u0111\u00e1nh h\u1ecd b\u1eb1ng m\u1ed9t b\u1ea3n ph\u00e1t h\u00e0nh v\u00e0 mong \u0111\u1ee3i \u0111\u01b0\u1ee3c b\u1ea3o hi\u1ec3m ngay l\u1eadp t\u1ee9c. G\u1ea7n 15% c\u00e1c nh\u00e0 b\u00e1o coi \u0111i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng:<\/p>\n<div><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/06\/1560431766_421_Huong-dan-co-ban-ve-phan-phoi-thong-cao-bao.png\" alt=\"\"\/><\/div>\n<p style=\"font-size: 11px;\"><em>H\u00ecnh \u1ea3nh l\u1ecbch s\u1ef1 c\u1ee7a Marketing Land.<\/em><\/p>\n<p>\u0110\u00f4i khi, th\u1eadt \u0111\u00e1ng \u0111\u1ec3 ch\u01a1i tr\u00f2 ch\u01a1i d\u00e0i b\u1eb1ng c\u00e1ch t\u00ecm hi\u1ec3u m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n tr\u01b0\u1edbc s\u00e2n c\u1ee7a b\u1ea1n. Tham gia v\u1edbi h\u1ecd tr\u00ean LinkedIn, tr\u1ea3 l\u1eddi c\u00e1c tweet c\u1ee7a h\u1ecd v\u00e0 th\u01b0\u1eddng t\u1ef1 l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c th\u00f4ng b\u00e1o c\u1ee7a h\u1ecd &#8211; v\u00e0 radar c\u1ee7a h\u1ecd.<\/p>\n<h4><strong>3. L\u00e0m cho d\u00f2ng ch\u1ee7 \u0111\u1ec1 c\u1ee7a b\u1ea1n kh\u00f4ng th\u1ec3 c\u01b0\u1ee1ng l\u1ea1i.<\/strong><\/h4>\n<p>Theo nghi\u00ean c\u1ee9u c\u1ee7a Fractl, 85% c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n quy\u1ebft \u0111\u1ecbnh c\u00f3 n\u00ean m\u1edf email b\u00ecnh lu\u1eadn ch\u1ec9 d\u1ef1a tr\u00ean d\u00f2ng ti\u00eau \u0111\u1ec1 hay kh\u00f4ng.<\/p>\n<p>V\u00ec v\u1eady, l\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n \u0111\u01b0\u1ee3c m\u1edf? H\u00e3y th\u1eed nh\u1eefng l\u1eddi khuy\u00ean sau:<\/p>\n<ul>\n<li><strong>Gi\u1eef n\u00f3 ng\u1eafn v\u00e0 ng\u1ecdt ng\u00e0o<\/strong>: 75% nh\u00e0 xu\u1ea5t b\u1ea3n th\u00edch d\u00f2ng ch\u1ee7 \u0111\u1ec1 c\u00f3 t\u1eeb 10 t\u1eeb tr\u1edf xu\u1ed1ng.<\/li>\n<li><strong>\u0110\u1ea3m b\u1ea3o n\u00f3 \u0111\u1ed9c \u0111\u00e1o<\/strong>: M\u1ed9t d\u00f2ng ch\u1ee7 \u0111\u1ec1 m\u1ea1nh m\u1ebd n\u00ean g\u00e2y r\u1ed1i, \u0111\u1ed5i m\u1edbi ho\u1eb7c \u0111\u01b0a ra g\u00f3c \u0111\u1ed9 quan t\u00e2m c\u1ee7a con ng\u01b0\u1eddi.<\/li>\n<li><strong>L\u00e0m cho n\u00f3 si\u00eau c\u1ee5 th\u1ec3<\/strong>: H\u01a1n m\u1ed9t n\u1eeda c\u00e1c nh\u00e0 b\u00e1o mu\u1ed1n c\u00e1c d\u00f2ng ch\u1ee7 \u0111\u1ec1 m\u00f4 t\u1ea3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh theo c\u00e1c ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp tr\u01b0\u1edbc \u0111\u00f3 c\u1ee7a h\u1ecd.<\/li>\n<li><strong>Cung c\u1ea5p \u0111\u1ed9c quy\u1ec1n<\/strong>: N\u1ebfu b\u1ea1n \u0111\u00e3 c\u00f3 m\u1ed9t s\u1ed1 d\u1eef li\u1ec7u ho\u1eb7c nghi\u00ean c\u1ee9u \u0111\u1ed9c \u0111\u00e1o, h\u00e3y h\u00e9t l\u00ean v\u1ec1 n\u00f3! \u0110\u1ed9c quy\u1ec1n c\u00f3 th\u1ec3 gi\u00fap c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t nh\u00e0 b\u00e1o v\u1ec1 m\u1eaft th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n<p>V\u00e0 m\u1ed9t \u0111i\u1ec1u c\u1ea7n tr\u00e1nh? Clickbait. N\u00f3 th\u1ef1c s\u1ef1 \u0111\u01a1n gi\u1ea3n.<\/p>\n<h3><strong>4. G\u1eedi th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u1ee7a b\u1ea1n (v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m). <\/strong><\/h3>\n<p>Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed? Ki\u1ec3m tra. Th\u01b0 \u0111i\u1ec7n t\u1eed? Ki\u1ec3m tra. Chi ti\u1ebft li\u00ean l\u1ea1c? Ki\u1ec3m tra.<\/p>\n<p>Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n ph\u1ed1i th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u1ee7a b\u1ea1n.<\/p>\n<p>B\u1ea1n c\u1ea7n ph\u1ea3i suy ngh\u0129 v\u1ec1 ng\u00e0y (v\u00e0 th\u1eddi gian) b\u1ea1n nh\u1ea5n n\u00fat G\u1eedi G\u1eedi v\u00ec m\u1ed9t s\u1ed1 ng\u00e0y v\u00e0 th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh c\u00f3 t\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng t\u1ed1t h\u01a1n nh\u1eefng ng\u00e0y kh\u00e1c.<\/p>\n<p>Ch\u1eb3ng h\u1ea1n, 61% nh\u00e0 b\u00e1o th\u00edch nh\u1eadn th\u00f4ng c\u00e1o b\u00e1o ch\u00ed v\u00e0o bu\u1ed5i s\u00e1ng. \u0110\u00f3 l\u00e0 g\u1ea7n hai ph\u1ea7n ba, v\u00ec v\u1eady c\u00f3 l\u1ebd \u0111\u00e1ng \u0111\u1ec3 b\u1ea1n ra s\u00e2n s\u1edbm \u0111\u1ec3 c\u00f3 c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng cao nh\u1ea5t.<\/p>\n<p>Tuy nhi\u00ean, h\u00e3y nh\u1edb r\u1eb1ng c\u00e1c nh\u00e0 b\u00e1o c\u00f3 trung b\u00ecnh 300 email \u0111ang ch\u1edd h\u1ecd v\u00e0o bu\u1ed5i s\u00e1ng. C\u00f3 l\u1ebd t\u1ed1t nh\u1ea5t l\u00e0 \u0111\u1ee3i m\u1ed9t gi\u1edd ho\u1eb7c l\u00e2u h\u01a1n, v\u00e0 g\u1eedi b\u1ea3n ph\u00e1t h\u00e0nh c\u1ee7a b\u1ea1n v\u00e0o gi\u1eefa bu\u1ed5i s\u00e1ng \u0111\u1ec3 c\u00f3 c\u01a1 h\u1ed9i t\u1ed1t h\u01a1n cho s\u00e2n c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt trong h\u1ed9p th\u01b0 \u0111\u1ebfn c\u1ee7a h\u1ecd.<\/p>\n<p>Ngo\u00e0i ra, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i xem x\u00e9t ng\u00e0y trong tu\u1ea7n. M\u1eb7c d\u00f9 c\u00e1c doanh nghi\u1ec7p th\u1eddi hi\u1ec7n \u0111\u1ea1i th\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng b\u1ea3y ng\u00e0y m\u1ed9t tu\u1ea7n, nh\u01b0ng v\u1eabn c\u00f3 m\u1ed9t s\u1ef1 ch\u1eadm tr\u1ec5 truy\u1ec1n th\u1ed1ng v\u1ec1 t\u1ef7 l\u1ec7 \u0111\u00f3n kh\u00e1ch khi ph\u00e2n ph\u1ed1i th\u00f4ng c\u00e1o b\u00e1o ch\u00ed.<\/p>\n<p>V\u00ec v\u1eady, h\u00e3y xem x\u00e9t ng\u00e0y b\u1ea1n g\u1eedi b\u1ea3n ph\u00e1t h\u00e0nh c\u1ee7a m\u00ecnh &#8211; n\u00f3 c\u00f3 th\u1ec3 s\u1ebd \u0111\u01b0\u1ee3c b\u1ea3o hi\u1ec3m nhi\u1ec1u h\u01a1n n\u1ebfu b\u1ea1n ph\u00e1t h\u00e0nh v\u00e0o gi\u1eefa tu\u1ea7n, tr\u00e1i ng\u01b0\u1ee3c v\u1edbi vi\u1ec7c g\u1eedi \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean v\u00e0o s\u00e1ng th\u1ee9 Hai.<\/p>\n<p>Theo ph\u00e2n t\u00edch c\u1ee7a h\u01a1n 100.000 th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u1ee7a Ragan, th\u1ee9 Ba v\u00e0 th\u1ee9 T\u01b0 l\u00e0 nh\u1eefng ng\u00e0y t\u1ed1t nh\u1ea5t \u0111\u1ec3 ph\u00e2n ph\u1ed1i c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n. V\u00e0 m\u1ed9t nghi\u00ean c\u1ee9u ti\u1ebfp theo c\u1ee7a Prowly khuy\u00ean b\u1ea1n n\u00ean g\u1eedi v\u00e0o th\u1ee9 N\u0103m, v\u1edbi d\u1eef li\u1ec7u cho th\u1ea5y h\u01a1n 26% email th\u00f4ng c\u00e1o b\u00e1o ch\u00ed \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 b\u00e1o m\u1edf v\u00e0o ng\u00e0y n\u00e0y:<\/p>\n<div><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/06\/1560431766_15_Huong-dan-co-ban-ve-phan-phoi-thong-cao-bao.png\" alt=\"\"\/><\/div>\n<p><span style=\"font-size: 11px;\"><em>H\u00ecnh \u1ea3nh l\u1ecbch s\u1ef1 c\u1ee7a Prowly.<\/em> <\/span><\/p>\n<p>C\u1ea3 hai nghi\u00ean c\u1ee9u \u0111\u1ec1u ch\u1ec9 ra r\u1eb1ng th\u1ee9 Hai v\u00e0 th\u1ee9 S\u00e1u kh\u00f4ng hi\u1ec7u qu\u1ea3, v\u00e0 b\u1ea1n ch\u1eafc ch\u1eafn n\u00ean tr\u00e1nh g\u1eedi c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh v\u00e0o cu\u1ed1i tu\u1ea7n.<\/p>\n<blockquote><p>Tuy nhi\u00ean, kh\u00f4ng c\u00f3 quy t\u1eafc m\u1ed9t k\u00edch c\u1ee1 ph\u00f9 h\u1ee3p cho t\u1ea5t c\u1ea3 &#8211; \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao b\u1ea1n n\u00ean ki\u1ec3m tra m\u1ed9t v\u00e0i ng\u00e0y v\u00e0 th\u1eddi gian kh\u00e1c nhau v\u00e0 xem \u0111i\u1ec1u g\u00ec ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t cho ng\u00e0nh c\u1ee7a b\u1ea1n.<\/p><\/blockquote>\n<p>B\u1ea1n \u0111ang n\u00e9m m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed nh\u1ea1y c\u1ea3m v\u1edbi th\u1eddi gian?<\/p>\n<p>B\u1ea1n v\u1eabn c\u00f3 th\u1ec3 g\u1eedi n\u00f3 tr\u01b0\u1edbc th\u1eddi h\u1ea1n. Ch\u1ec9 c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n c\u1ea5m v\u1eadn th\u00f4ng tin trong b\u1ea3n ph\u00e1t h\u00e0nh c\u1ee7a b\u1ea1n cho \u0111\u1ebfn khi n\u00f3 s\u1eb5n s\u00e0ng \u0111\u1ec3 tr\u1edf th\u00e0nh ki\u1ebfn \u200b\u200bth\u1ee9c c\u00f4ng khai. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch th\u00eam &quot;Embargoed; kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh tr\u01b0\u1edbc DATE&quot; v\u00e0o \u0111\u1ea7u email ph\u00e2n ph\u1ed1i c\u1ee7a b\u1ea1n.<\/p>\n<h3><strong>5. Theo d\u00f5i v\u1ec1 b\u1ea3n ph\u00e1t h\u00e0nh c\u1ee7a b\u1ea1n.<\/strong><\/h3>\n<p>M\u1ed9t c\u00e2u h\u1ecfi mu\u00f4n thu\u1edf: B\u1ea1n c\u00f3 n\u00ean theo d\u00f5i th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u1ee7a m\u00ecnh kh\u00f4ng?<\/p>\n<p>N\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o ng\u01b0\u1eddi m\u00e0 b\u1ea1n y\u00eau c\u1ea7u, nh\u01b0ng nh\u00ecn chung, s\u1ef1 \u0111\u1ed3ng thu\u1eadn d\u01b0\u1eddng nh\u01b0 chia \u0111\u1ec1u. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi tin r\u1eb1ng theo d\u00f5i l\u00e0 m\u1ed9t kh\u00f4ng l\u1edbn, trong khi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c ch\u1ec9 ra r\u1eb1ng n\u00f3 c\u00f3 th\u1ec3 c\u00f3 k\u1ebft qu\u1ea3.<\/p>\n<p>N\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t b\u1ea3n ph\u00e1t h\u00e0nh m\u00e0 b\u1ea1n \u0111\u1eb7c bi\u1ec7t t\u1ef1 h\u00e0o, s\u1ebd kh\u00f4ng b\u1ecb t\u1ed5n th\u01b0\u01a1ng n\u1ebfu theo d\u00f5i n\u1ebfu b\u1ea1n \u0111ang \u0111\u1ea5u tranh \u0111\u1ec3 b\u1ea3o hi\u1ec3m \u0111\u1ea5t \u0111ai &#8211; mi\u1ec5n l\u00e0 b\u1ea1n kh\u00e9o l\u00e9o.<\/p>\n<p>Tuy nhi\u00ean, \u0111\u1eebng ch\u1ec9 spam h\u1ed9p th\u01b0 c\u1ee7a nh\u00e0 b\u00e1o v\u1edbi c\u00f9ng th\u00f4ng c\u00e1o b\u00e1o ch\u00ed v\u00e0 c\u00f9ng m\u1ed9t b\u00ecnh lu\u1eadn. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 g\u00e2y phi\u1ec1n nhi\u1ec5u, v\u00e0 l\u00e0m h\u1ecfng c\u01a1 h\u1ed9i c\u1ee7a b\u1ea1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c ch\u1ecdn.<\/p>\n<p>Thay v\u00e0o \u0111\u00f3, h\u00e3y th\u1eed \u0111i\u1ec1u ch\u1ec9nh m\u1ed9t ch\u00fat g\u00f3c c\u1ee7a s\u00e2n c\u1ee7a b\u1ea1n. Chuy\u00ean gia PR Carrie Morgan khuy\u00ean b\u1ea1n n\u00ean coi email ti\u1ebfp theo l\u00e0 &quot;m\u1ed9t b\u00ecnh lu\u1eadn m\u1edbi chuy\u1ec3n tin t\u1ee9c c\u1ee7a t\u00f4i th\u00e0nh TIN T\u1ee8C&quot;.<\/p>\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 th\u1eed cho nh\u00e0 b\u00e1o &#8211; tuy nhi\u00ean, ch\u1ec9 c\u00f3 23% nh\u00e0 b\u00e1o hoan ngh\u00eanh \u0111\u01b0\u1ee3c li\u00ean l\u1ea1c qua \u0111i\u1ec7n tho\u1ea1i, v\u00ec v\u1eady n\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t trong ba ph\u1ea7n t\u01b0 kh\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y m\u00ecnh nghe h\u00e0ng tr\u0103m m\u00e1y tr\u1ea3 l\u1eddi.<\/p>\n<p>D\u00f9 b\u1eb1ng c\u00e1ch n\u00e0o, n\u00f3 c\u0169ng c\u00f3 th\u1ec3 \u0111\u00e1ng \u0111\u1ec3 theo d\u00f5i, \u0111\u1eb7c bi\u1ec7t n\u1ebfu b\u1ea1n tin r\u1eb1ng th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t ph\u1ea7n \u0111\u00e1ng tin c\u1eady x\u1ee9ng \u0111\u00e1ng \u0111\u01b0\u1ee3c b\u1ea3o hi\u1ec3m.<\/p>\n<h2><strong>L\u1ed7i ph\u00e1t h\u00e0nh th\u00f4ng c\u00e1o b\u00e1o ch\u00ed th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n<p>T\u1ea5t c\u1ea3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp \u0111\u1ec3 g\u1eedi th\u00f4ng c\u00e1o b\u00e1o ch\u00ed ti\u1ebfp theo c\u1ee7a b\u1ea1n? \u0110\u1ee3i m\u1ed9t ch\u00fat.<\/p>\n<p>Tr\u01b0\u1edbc khi b\u1ea1n bay v\u00e0 ph\u00e2n ph\u1ed1i c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 s\u1eafp m\u1eafc ph\u1ea3i l\u1ed7i nghi\u00eam tr\u1ecdng n\u00e0o kh\u00f4ng? \u0110i\u1ec1u cu\u1ed1i c\u00f9ng b\u1ea1n mu\u1ed1n l\u00e0 l\u00e0m phi\u1ec1n c\u00e1c nh\u00e0 b\u00e1o trong danh s\u00e1ch m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. N\u00f3 c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n kh\u00f4ng c\u00f3 b\u1ea3o hi\u1ec3m n\u00e0o c\u1ea3.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ed7i ph\u1ed5 bi\u1ebfn m\u00e0 m\u1ecdi ng\u01b0\u1eddi m\u1eafc ph\u1ea3i v\u00e0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 tr\u00e1nh ch\u00fang khi ph\u00e2n ph\u1ed1i th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u1ee7a m\u00ecnh.<\/p>\n<h3><strong>1. Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u1ee7a b\u1ea1n qu\u00e1 d\u00e0i.<\/strong><\/h3>\n<p>C\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n c\u1ea7n ng\u1eafn g\u1ecdn v\u00e0 s\u00fac t\u00edch &#8211; \u0111\u1eb7c bi\u1ec7t l\u00e0 khi c\u00e1c nh\u00e0 b\u00e1o d\u00e0nh \u00edt h\u01a1n m\u1ed9t ph\u00fat \u0111\u1ec3 \u0111\u1ecdc th\u00f4ng c\u00e1o b\u00e1o ch\u00ed.<\/p>\n<p>C\u00e1ch d\u1ec5 nh\u1ea5t \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c cao \u0111\u1ed9 c\u1ee7a b\u1ea1n \u0111\u1ecdc l\u00e0 c\u1eaft l\u00f4ng t\u01a1. B\u1ecf \u0111i b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec m\u00e0 m\u1ed9t nh\u00e0 b\u00e1o kh\u00f4ng c\u1ea7n \u0111\u1ecdc, ho\u1eb7c b\u1ea5t k\u1ef3 c\u00e2u n\u00e0o s\u1ebd kh\u00f4ng th\u00eam gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi \u0111\u1ecdc n\u1ebfu b\u1ea3n ph\u00e1t h\u00e0nh c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n \u1edf d\u1ea1ng hi\u1ec7n t\u1ea1i.<\/p>\n<blockquote><p>C\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n n\u00ean ng\u1eafn g\u1ecdn v\u00e0 \u0111i v\u00e0o v\u1ea5n \u0111\u1ec1, nh\u01b0ng v\u1edbi \u0111\u1ee7 chi ti\u1ebft \u0111\u1ec3 cung c\u1ea5p cho nh\u00e0 b\u00e1o to\u00e0n b\u1ed9 c\u00e2u chuy\u1ec7n.<\/p><\/blockquote>\n<p>C\u00e2n nh\u1eafc ti\u1ebfn th\u00eam m\u1ed9t b\u01b0\u1edbc v\u00e0 chia nh\u1ecf &quot;ph\u1ea7n th\u1ecbt&quot; c\u1ee7a th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u1ee7a b\u1ea1n th\u00e0nh m\u1ed9t s\u1ed1 \u0111i\u1ec3m \u0111\u1ea1n d\u1ec5 ti\u00eau h\u00f3a. Cu\u1ed9c kh\u1ea3o s\u00e1t t\u01b0\u01a1ng t\u1ef1 c\u1ee7a AdWeek n\u00f3i r\u1eb1ng 53% c\u00e1c nh\u00e0 b\u00e1o th\u00edch nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 th\u1eadt \u1edf \u0111\u1ecbnh d\u1ea1ng n\u00e0y.<\/p>\n<p>H\u00e3y nh\u1edb r\u1eb1ng &#8211; m\u1ed7i c\u00e2u \u0111\u1ec1u c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n<h3><strong>2. B\u1ea1n \u0111ang nh\u1eafm m\u1ee5c ti\u00eau sai ng\u01b0\u1eddi ho\u1eb7c \u1ea5n ph\u1ea9m.<\/strong><\/h3>\n<p>N\u1ebfu b\u1ea1n l\u00e0m vi\u1ec7c cho m\u1ed9t doanh nghi\u1ec7p nh\u1ecf mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 b\u1ea3o hi\u1ec3m, nhi\u1ec1u kh\u1ea3 n\u0103ng b\u1ea1n s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng nh\u1ea5t t\u1eeb \u200b\u200bvi\u1ec7c li\u00ean h\u1ec7 v\u1edbi c\u00e1c \u1ea5n ph\u1ea9m \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n<p>\u0110\u1eebng b\u1eadn t\u00e2m g\u1eedi th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u1ee7a b\u1ea1n \u0111\u1ebfn m\u1ed9t c\u1eeda h\u00e0ng tin t\u1ee9c qu\u1ed1c gia ho\u1eb7c qu\u1ed1c t\u1ebf &#8211; th\u1eadt hi\u1ebfm khi m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ee7 quan tr\u1ecdng \u0111\u1ec3 \u0111\u01b0a tin qu\u1ed1c gia.<\/p>\n<p>B\u1ea1n c\u0169ng n\u00ean ki\u1ec3m tra k\u1ef9 xem c\u00e1c nh\u00e0 b\u00e1o m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n c\u00f3 ph\u00f9 h\u1ee3p kh\u00f4ng. Nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng chuy\u00ean v\u1ec1 m\u1ed9t ho\u1eb7c hai s\u1edf th\u00edch &#8211; g\u1eedi email cho ph\u00f3ng vi\u00ean th\u1ec3 thao v\u1ec1 th\u00f4ng c\u00e1o b\u00e1o ch\u00ed li\u00ean quan \u0111\u1ebfn s\u1ee9c kh\u1ecfe kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng d\u1eabn \u0111\u1ebfn ph\u1ea1m vi b\u1ea3o hi\u1ec3m.<\/p>\n<p>D\u00f9 c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n l\u00e0 g\u00ec, h\u00e3y \u0111\u1ea3m b\u1ea3o c\u00e1c nh\u00e0 b\u00e1o v\u00e0 \u1ea5n ph\u1ea9m trong danh s\u00e1ch ph\u00e2n ph\u1ed1i th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u1ee7a b\u1ea1n c\u00f3 li\u00ean quan \u0111\u1ebfn ng\u00e0nh v\u00e0 kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n.<\/p>\n<h3><strong>3. C\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u1ee7 \u0111\u00e1ng tin.<\/strong><\/h3>\n<p>Tr\u01b0\u1edbc khi nh\u1ea5n g\u1eedi v\u00e0 ph\u00e2n ph\u1ed1i b\u1ea3n ph\u00e1t h\u00e0nh c\u1ee7a b\u1ea1n, h\u00e3y d\u00e0nh m\u1ed9t ch\u00fat th\u1eddi gian v\u00e0 t\u1ef1 h\u1ecfi: &quot;<em>C\u00e2u chuy\u1ec7n n\u00e0y ph\u1ea3i kh\u00f4ng <\/em>th\u1ef1c ra<em> \u0111\u00e1ng tin c\u1eady? &quot;<\/em><\/p>\n<p>N\u1ebfu b\u1ea3n ph\u00e1t h\u00e0nh c\u1ee7a b\u1ea1n qu\u00e1 t\u1ef1 qu\u1ea3ng c\u00e1o, c\u00f3 l\u1ebd b\u1ea1n s\u1ebd th\u1ea5y r\u1eb1ng c\u00e1c nh\u00e0 b\u00e1o s\u1ebd kh\u00f4ng mu\u1ed1n bi\u1ebfn n\u00f3 th\u00e0nh m\u1ed9t c\u00e2u chuy\u1ec7n. C\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd kh\u00f4ng mang l\u1ea1i cho b\u1ea1n s\u1ef1 c\u00f4ng khai mi\u1ec5n ph\u00ed &#8211; h\u1ecd mu\u1ed1n chia s\u1ebb nh\u1eefng c\u00e2u chuy\u1ec7n s\u1ebd l\u00e0m h\u00e0i l\u00f2ng kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd.<\/p>\n<p>\u0110\u1ec3 tr\u00e1nh b\u1ea3n ph\u00e1t h\u00e0nh c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c g\u1eedi th\u1eb3ng v\u00e0o th\u00f9ng r\u00e1c, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 c\u00f3 m\u1ed9t g\u00f3c ph\u00f9 h\u1ee3p v\u00e0 bao g\u1ed3m th\u00f4ng tin, s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u00e0 d\u1eef li\u1ec7u v\u1eefng ch\u1eafc.<\/p>\n<p>B\u1ea5t k\u1ef3 tr\u00edch d\u1eabn \u0111i k\u00e8m n\u00ean mang c\u00e2u chuy\u1ec7n v\u00e0o cu\u1ed9c s\u1ed1ng, thay v\u00ec b\u00e1n qu\u00e1 nhi\u1ec1u c\u00f4ng ty c\u1ee7a ri\u00eang b\u1ea1n.<\/p>\n<h3><strong>4. B\u1ea1n kh\u00f4ng bao g\u1ed3m th\u00f4ng tin li\u00ean l\u1ea1c c\u1ee7a b\u1ea1n. <\/strong><\/h3>\n<p>H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng t\u1ea1o ra c\u00e2u chuy\u1ec7n \u0111\u00f3, d\u1ef1ng n\u00f3 v\u00e0 t\u00ecm m\u1ed9t ph\u00f3ng vi\u00ean quan t\u00e2m v\u00e0 mu\u1ed1n li\u00ean l\u1ea1c v\u1edbi b\u1ea1n \u0111\u1ec3 b\u00e1o gi\u00e1. Nh\u01b0ng nh\u00e0 b\u00e1o r\u01a1i v\u00e0o ng\u00f5 c\u1ee5t v\u00e0 kh\u00f4ng th\u1ec3 li\u00ean l\u1ea1c v\u1edbi b\u1ea1n.<\/p>\n<p>Th\u1eadt kh\u00f4ng may, n\u1ebfu b\u1ea1n kh\u00f4ng bao g\u1ed3m th\u00f4ng tin li\u00ean l\u1ea1c c\u1ee7a m\u00ecnh tr\u00ean th\u00f4ng c\u00e1o b\u00e1o ch\u00ed, b\u1ea1n c\u00f3 nguy c\u01a1 m\u1ea5t c\u01a1 h\u1ed9i t\u0103ng c\u01b0\u1eddng ti\u1ebfp x\u00fac. Nh\u00e0 b\u00e1o kh\u00f4ng c\u1ea7n ph\u1ea3i \u0111i \u0111\u00e0o \u0111\u1ec3 t\u00ecm c\u00e1ch li\u00ean l\u1ea1c v\u1edbi b\u1ea1n.<\/p>\n<p>B\u1ea1n c\u1ea7n l\u00e0m cho c\u00e1c nh\u00e0 b\u00e1o d\u1ec5 d\u00e0ng li\u00ean l\u1ea1c v\u1edbi b\u1ea1n b\u1eb1ng c\u00e1ch \u0111\u1ec3 l\u1ea1i s\u1ed1 \u0111i\u1ec7n tho\u1ea1i v\u00e0 \u0111\u1ecba ch\u1ec9 email trong email ph\u00e2n ph\u1ed1i th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u1ee7a b\u1ea1n &#8211; nh\u1eefng l\u00fd t\u01b0\u1edfng \u0111\u01b0\u1ee3c ki\u1ec3m tra v\u00e0 tr\u1ea3 l\u1eddi th\u01b0\u1eddng xuy\u00ean.<\/p>\n<h2><strong>B\u1ea1n c\u00f3 n\u00ean s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 ph\u00e2n ph\u1ed1i th\u00f4ng c\u00e1o b\u00e1o ch\u00ed?<\/strong><\/h2>\n<p>Ph\u00e2n ph\u1ed1i m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed nghe c\u00f3 v\u1ebb t\u1ed1n th\u1eddi gian, ph\u1ea3i kh\u00f4ng? N\u1ebfu ch\u1ec9 c\u00f3 m\u1ed9t c\u00e1ch \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c h\u1ea1t gi\u1ed1ng c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, \u1edf quy m\u00f4.<\/p>\n<p>May m\u1eafn thay, c\u00f3.<\/p>\n<p>N\u1ebfu th\u1eddi gian eo h\u1eb9p (v\u00e0 n\u1ebfu b\u1ea1n l\u00e0 ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf, th\u01b0\u1eddng l\u00e0 v\u1eady), d\u1ecbch v\u1ee5 ph\u00e2n ph\u1ed1i th\u00f4ng c\u00e1o b\u00e1o ch\u00ed l\u00e0 b\u1ea1n c\u1ee7a b\u1ea1n. C\u00e1c d\u1ecbch v\u1ee5 n\u00e0y cho ph\u00e9p b\u1ea1n g\u1eedi th\u00f4ng c\u00e1o c\u1ee7a m\u00ecnh cho c\u00e1c nh\u00e0 b\u00e1o c\u00f3 li\u00ean quan m\u00e0 kh\u00f4ng ph\u1ea3i t\u1ef1 m\u00ecnh th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 c\u00f4ng vi\u1ec7c th\u1ee7 c\u00f4ng n\u00e0o.<\/p>\n<p>M\u1eb7c d\u00f9 chi ph\u00ed ph\u00e2n ph\u1ed1i th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u00f3 v\u1ebb kh\u00f4ng ph\u00f9 h\u1ee3p, nh\u01b0ng h\u00e3y nh\u1edb r\u1eb1ng th\u1eddi gian l\u00e0 ti\u1ec1n b\u1ea1c. V\u00e0 b\u1eb1ng c\u00e1ch \u0111\u1ec3 c\u00e1c chuy\u00ean gia ph\u00e2n ph\u1ed1i c\u00e2u chuy\u1ec7n tin t\u1ee9c c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 l\u00e0m nh\u1eefng \u0111i\u1ec1u t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t cho d\u00f2ng d\u01b0\u1edbi c\u00f9ng c\u1ee7a b\u1ea1n.<\/p>\n<p>V\u00ec v\u1eady, n\u1ebfu b\u1ea1n th\u00edch ph\u00e2n ph\u1ed1i ra kh\u1ecfi \u0111\u0129a c\u1ee7a m\u00ecnh, h\u00e3y xem n\u0103m d\u1ecbch v\u1ee5 n\u00e0y s\u1ebd s\u1eb5n s\u00e0ng nh\u1eadn c\u00f4ng vi\u1ec7c kh\u1ecfi tay b\u1ea1n.<\/p>\n<div class=\"hsg-featured-snippet\">\n<div class=\"hsg-featured-snippet__wrapper\">\n<h2>D\u1ecbch v\u1ee5 ph\u00e2n ph\u1ed1i th\u00f4ng c\u00e1o b\u00e1o ch\u00ed t\u1ed1t nh\u1ea5t<\/h2>\n<div class=\"hsg-featured-snippet__wrapper--content\" data-type=\"ordered\">\n<ol>\n<li>L\u1eeda PR<\/li>\n<li>Web PR<\/li>\n<li>Ngu\u1ed3n ph\u1ea3n h\u1ed3i B\u00e1o ch\u00ed d\u00e2y<\/li>\n<li>B\u00e1o ch\u00ed<\/li>\n<li>Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed 24-7<\/li>\n<\/ol>\n<\/div><\/div>\n<\/div>\n<\/div>\n<p>B\u1eaft \u0111\u1ea7u ch\u1ec9 v\u1edbi \u00a3 50 (kho\u1ea3ng $ 65 USD), PR Fire cung c\u1ea5p b\u1ea3n ph\u00e1t h\u00e0nh c\u1ee7a b\u1ea1n cho c\u00e1c nh\u00e0 b\u00e1o v\u00e0 nh\u00e2n vi\u00ean truy\u1ec1n th\u00f4ng trong c\u00e1c danh m\u1ee5c b\u1ea1n \u0111\u00e3 ch\u1ecdn &#8211; t\u1ea5t c\u1ea3 trong v\u00f2ng b\u1ed1n gi\u1edd sau khi t\u1ea3i l\u00ean n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/p>\n<p>Ngo\u00e0i ra, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o m\u1ed9t v\u00e0i tu\u1ea7n sau chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh \u0111\u1ec3 cho b\u1ea1n th\u1ea5y m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a n\u00f3.<\/p>\n<p>PR Fire c\u0169ng cung c\u1ea5p t\u00f9y ch\u1ecdn \u0111\u1ec3 th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c vi\u1ebft l\u1ea1i b\u1edfi m\u1ed9t nh\u00e0 b\u00e1o chuy\u00ean nghi\u1ec7p v\u1edbi gi\u00e1 th\u00eam \u00a3 50:<\/p>\n<p>Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh tr\u00ean di\u1ec5n \u0111\u00e0n n\u1ed5i ti\u1ebfng Reddit &#8211; m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n (v\u00e0 th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u1ee7a b\u1ea1n) tr\u01b0\u1edbc m\u1ed9t c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn tham gia.<\/p>\n<p>PR Fire \u0111\u00e3 \u0111\u01b0a kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh l\u00ean b\u00e1o ch\u00ed trong m\u1ed9t lo\u1ea1t c\u00e1c \u1ea5n ph\u1ea9m h\u00e0ng \u0111\u1ea7u, bao g\u1ed3m BuzzFeed, Metro, Huffington Post v\u00e0 The Times, v\u00ec v\u1eady n\u00f3 ch\u1eafc ch\u1eafn \u0111\u00e1ng \u0111\u1ec3 xem.<\/p>\n<p>PR Web l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a Cision. D\u1ecbch v\u1ee5 ph\u00e2n ph\u1ed1i th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u1ee7a h\u1ecd cho ph\u00e9p b\u1ea1n t\u1ea3i l\u00ean th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u1ee7a m\u00ecnh (c\u00f9ng v\u1edbi \u0111a ph\u01b0\u01a1ng ti\u1ec7n nh\u01b0 h\u00ecnh \u1ea3nh v\u00e0 video), sau \u0111\u00f3 ph\u00e2n ph\u1ed1i c\u00e2u chuy\u1ec7n cho c\u00e1c nh\u00e0 b\u00e1o v\u00e0 \u1ea5n ph\u1ea9m trong c\u00e1c danh m\u1ee5c \u0111\u00e3 ch\u1ecdn c\u1ee7a b\u1ea1n.<\/p>\n<p>PR Web c\u0169ng cung c\u1ea5p cho b\u1ea1n b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n ph\u00e2n t\u00edch to\u00e0n di\u1ec7n, do \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i t\u00e1c \u0111\u1ed9ng c\u1ee7a chi\u1ebfn d\u1ecbch v\u00e0 t\u00ednh to\u00e1n c\u00e1c s\u1ed1 li\u1ec7u quan tr\u1ecdng nh\u01b0 ROI.<\/p>\n<p>T\u00f9y ch\u1ecdn c\u01a1 b\u1ea3n, v\u1edbi chi ph\u00ed 99 \u0111\u00f4 la, cho ph\u00e9p b\u1ea1n xu\u1ea5t b\u1ea3n b\u1ea3n ph\u00e1t h\u00e0nh c\u1ee7a m\u00ecnh tr\u00ean PRWeb.com.<\/p>\n<p>Ngo\u00e0i ra, c\u00f3 c\u00e1c t\u00f9y ch\u1ecdn n\u00e2ng cao c\u00f3 th\u1ec3 \u0111\u00e1ng \u0111\u1ec3 th\u1eed n\u1ebfu b\u1ea1n c\u00f3 ng\u00e2n s\u00e1ch. Nh\u1eefng ph\u1ea1m vi gi\u00e1 n\u00e0y t\u1eeb $ 189 \u0111\u1ebfn $ 389, v\u00e0 bao g\u1ed3m ph\u00e2n ph\u1ed1i th\u00eam cho c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, nh\u00e0 b\u00e1o nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng trong ng\u00e0nh:<\/p>\n<p>M\u1ed9t d\u1ecbch v\u1ee5 ph\u1ed5 bi\u1ebfn cho c\u00e1c chuy\u00ean gia PR, Feedback Source cung c\u1ea5p m\u1ed9t lo\u1ea1t c\u00e1c c\u00f4ng c\u1ee5 quan h\u1ec7 c\u00f4ng ch\u00fang, bao g\u1ed3m c\u1ea3 c\u01a1 s\u1edf d\u1eef li\u1ec7u truy\u1ec1n th\u00f4ng. V\u00e0 b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 ph\u00e1t h\u00e0nh tin t\u1ee9c c\u1ee7a m\u00ecnh th\u00f4ng qua D\u00e2y ph\u00e1t h\u00e0nh b\u00e1o ch\u00ed ngu\u1ed3n ph\u1ea3n h\u1ed3i.<\/p>\n<p>C\u00f3 m\u1ed9t s\u1ed1 t\u00f9y ch\u1ecdn gi\u00e1 c\u1ea3. N\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi d\u00f9ng ad hoc, b\u1ea1n c\u00f3 th\u1ec3 tr\u1ea3 \u00a3 85 (kho\u1ea3ng $ 110 USD) m\u1ed7i l\u1ea7n. Ho\u1eb7c, n\u1ebfu b\u1ea1n ph\u00e2n ph\u1ed1i th\u00f4ng c\u00e1o b\u00e1o ch\u00ed th\u01b0\u1eddng xuy\u00ean, h\u00e3y xem x\u00e9t m\u1ed9t trong c\u00e1c t\u00f9y ch\u1ecdn g\u00f3i c\u1ee7a h\u1ecd.<\/p>\n<p>V\u1edbi h\u01a1n 20 n\u0103m kinh nghi\u1ec7m, Ngu\u1ed3n ph\u1ea3n h\u1ed3i \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t m\u1ea1ng l\u01b0\u1edbi c\u00e1c nh\u00e0 b\u00e1o v\u00e0 \u1ea5n ph\u1ea9m th\u1ecbnh v\u01b0\u1ee3ng, do \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c tin t\u1ee9c c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i qua email \u0111\u1ebfn c\u00e1c li\u00ean h\u1ec7 h\u1eefu \u00edch.<\/p>\n<p>B\u1ea1n c\u0169ng s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c &quot;ph\u00f2ng tin t\u1ee9c&quot; c\u1ee7a ri\u00eang m\u00ecnh, c\u00f9ng v\u1edbi quy\u1ec1n truy c\u1eadp v\u00e0o c\u00e1c ph\u00e2n t\u00edch, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1ed1 l\u01b0\u1ee3t xem m\u00e0 th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u1ee7a b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c v\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi nh\u1eadn \u0111\u01b0\u1ee3c g\u1eedi qua email.<\/p>\n<p>Presswire c\u00f3 c\u01a1 s\u1edf d\u1eef li\u1ec7u to\u00e0n c\u1ea7u tr\u1ef1c ti\u1ebfp, cho ph\u00e9p b\u1ea1n g\u1eedi th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u1ee7a m\u00ecnh tr\u1ef1c ti\u1ebfp t\u1edbi c\u00e1c nh\u00e0 b\u00e1o c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp nh\u1eadn c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n.<\/p>\n<p>Ph\u00e2n ph\u1ed1i tr\u00ean to\u00e0n th\u1ebf gi\u1edbi b\u1eaft \u0111\u1ea7u t\u1eeb $ 400 (ho\u1eb7c $ 250 n\u1ebfu b\u1ea1n ch\u1ec9 mu\u1ed1n c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i cho c\u00e1c nh\u00e0 b\u00e1o \u1edf Hoa K\u1ef3), nh\u01b0ng c\u00f3 m\u1ed9t s\u1ed1 ti\u1ec7n \u00edch b\u1ed5 sung b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a v\u00e0o \u0111\u1ec3 t\u0103ng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a m\u00ecnh.<\/p>\n<p>Ch\u00eca kh\u00f3a \u0111\u1ec3 cung c\u1ea5p c\u1ee7a Presswire l\u00e0 n\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch n\u00e2ng cao c\u1ee7a n\u00f3 &#8211; m\u1ed9t h\u1ec7 th\u1ed1ng theo d\u00f5i t\u1eebng ng\u01b0\u1eddi nh\u1eadn b\u1ea3n ph\u00e1t h\u00e0nh c\u1ee7a b\u1ea1n, cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1:<\/p>\n<p>Nh\u1eefng hi\u1ec3u bi\u1ebft n\u00e0y c\u00f3 th\u1ec3 h\u1eefu \u00edch trong vi\u1ec7c cho ph\u00e9p b\u1ea1n tinh ch\u1ec9nh c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a m\u00ecnh cho c\u00e1c th\u00f4ng c\u00e1o b\u00e1o ch\u00ed trong t\u01b0\u01a1ng lai.<\/p>\n<p>S\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng d\u1ef1a tr\u00ean \u0111\u00e1m m\u00e2y, Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed 24-7 ph\u00e2n ph\u1ed1i tin t\u1ee9c c\u1ee7a b\u1ea1n \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1 v\u1edbi giao di\u1ec7n th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p>G\u00f3i &quot;T\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb&quot; c\u01a1 b\u1ea3n l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u l\u00fd t\u01b0\u1edfng cho c\u00e1c ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf. Ch\u1ec9 t\u1ed1n 49 \u0111\u00f4 la, b\u1ea3n ph\u00e1t h\u00e0nh c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn h\u01a1n 50 trang web tin t\u1ee9c cao c\u1ea5p v\u00e0 \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n tr\u00ean ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u RSS c\u1ee7a d\u1ecbch v\u1ee5.<\/p>\n<p>B\u1ea1n c\u0169ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t b\u00e1o c\u00e1o cho b\u1ea1n bi\u1ebft n\u1ebfu c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ecdn.<\/p>\n<p>M\u1ed9t \u0111i\u1ec1u c\u1ea7n l\u01b0u \u00fd l\u00e0 t\u00f9y ch\u1ecdn c\u01a1 b\u1ea3n c\u00f3 th\u1eddi gian quay v\u00f2ng hai ng\u00e0y, v\u00ec v\u1eady n\u1ebfu tin t\u1ee9c c\u1ee7a b\u1ea1n nh\u1ea1y c\u1ea3m v\u1edbi th\u1eddi gian, b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i chu\u1ea9n b\u1ecb tr\u01b0\u1edbc. C\u00e1c g\u00f3i n\u00e2ng cao h\u01a1n \u0111i k\u00e8m v\u1edbi quay v\u00f2ng v\u00e0o ng\u00e0y h\u00f4m sau, r\u1ea5t h\u1eefu \u00edch n\u1ebfu b\u1ea1n \u0111ang v\u1ed9i.<\/p>\n<p>Khi b\u1ea1n c\u1ea7n t\u1ea1o th\u00f4ng c\u00e1o b\u00e1o ch\u00ed, h\u00e3y l\u00e0m theo c\u00e1c b\u01b0\u1edbc ph\u00e2n ph\u1ed1i trong h\u01b0\u1edbng d\u1eabn n\u00e0y \u0111\u1ec3 t\u0103ng c\u01a1 h\u1ed9i ph\u1ee7 s\u00f3ng.<\/p>\n<p>Nh\u01b0ng h\u00e3y nh\u1edb r\u1eb1ng &#8211; kh\u00f4ng ph\u1ea3i m\u1ecdi th\u00f4ng c\u00e1o b\u00e1o ch\u00ed s\u1ebd \u0111\u01b0\u1ee3c ch\u1ecdn v\u00e0 bi\u1ebfn th\u00e0nh m\u1ed9t c\u00e2u chuy\u1ec7n tin t\u1ee9c, v\u00ec v\u1eady \u0111\u1eebng qu\u00e1 n\u1ea3n l\u00f2ng n\u1ebfu ph\u1ea3i m\u1ea5t m\u1ed9t th\u1eddi gian \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t l\u1ef1c k\u00e9o.<\/p>\n<p>Ti\u1ebfp t\u1ee5c \u0111i\u1ec1u ch\u1ec9nh v\u00e0 tinh ch\u1ec9nh c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a b\u1ea1n cho \u0111\u1ebfn khi b\u1ea1n th\u1ea5y th\u00e0nh c\u00f4ng. Ph\u1ea7n b\u1ea3o hi\u1ec3m \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 l\u00e0 domino b\u1eaft \u0111\u1ea7u cu\u1ed9c ch\u1ea1y. M\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c ch\u1ecdn b\u1edfi m\u1ed9t c\u1eeda h\u00e0ng tin t\u1ee9c c\u00f3 th\u1ec3 s\u1edbm n\u00e9m tuy\u1ebft t\u1eeb xu\u1ea5t b\u1ea3n \u0111\u1ebfn xu\u1ea5t b\u1ea3n.<\/p>\n<p>Ngo\u00e0i ra, n\u1ebfu c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c ch\u1ecdn, \u0111\u1eebng qu\u00ean c\u1ea3m \u01a1n nh\u00e0 b\u00e1o. N\u00f3 c\u00f3 th\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho m\u1ed1i quan h\u1ec7 v\u1edbi nh\u00e0 b\u00e1o m\u00e0 sau \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 nu\u00f4i d\u01b0\u1ee1ng, v\u00e0 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c \u0111\u01b0a tin d\u1ec5 d\u00e0ng h\u01a1n xu\u1ed1ng d\u00f2ng.<\/p>\n<p><script>(function() {\n  var _fbq = window._fbq || (window._fbq = ());\n  if (!_fbq.loaded) {\n    var fbds = document.createElement('script');\n    fbds.async = true;\n    fbds.src = \"http:\/\/connect.facebook.net\/en_US\/fbds.js\";\n    var s = document.getElementsByTagName('script')(0);\n    s.parentNode.insertBefore(fbds, s);\n    _fbq.loaded = true;\n  }\n  _fbq.push(('addPixelId', '770933992942418'));\n})();\nwindow._fbq = window._fbq || ();\nwindow._fbq.push(('track', 'PixelInitialized', {}));\n<\/script><\/pre>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/blog.hubspot.com\/marketing\/press-release-distribution\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] \u0110\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1nh nh\u01b0 m\u1ed9t doanh nghi\u1ec7p nh\u1ecf, b\u1ea1n c\u1ea7n b\u1ea3o hi\u1ec3m b\u00e1o ch\u00ed. Nh\u01b0ng, th\u1eadt kh\u00f4ng may, ph\u1ea1m vi b\u1ea3o hi\u1ec3m kh\u00f4ng ch\u1ec9 \u0111\u1ebfn m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean &#8211; b\u1ea1n c\u1ea7n ph\u1ea3i l\u00e0m vi\u1ec7c cho n\u00f3.<\/p>\n","protected":false},"author":2,"featured_media":3106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-tiep-thi-so"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H\u01b0\u1edbng d\u1eabn c\u01a1 b\u1ea3n v\u1ec1 ph\u00e2n ph\u1ed1i th\u00f4ng c\u00e1o b\u00e1o ch\u00ed - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/vi\/huong-dan-co-ban-ve-phan-phoi-thong-cao-bao-chi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H\u01b0\u1edbng d\u1eabn c\u01a1 b\u1ea3n v\u1ec1 ph\u00e2n ph\u1ed1i th\u00f4ng c\u00e1o b\u00e1o ch\u00ed - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] \u0110\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1nh nh\u01b0 m\u1ed9t doanh nghi\u1ec7p nh\u1ecf, b\u1ea1n c\u1ea7n b\u1ea3o hi\u1ec3m b\u00e1o ch\u00ed. 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