{"id":2929,"date":"2019-06-10T19:04:13","date_gmt":"2019-06-10T16:04:13","guid":{"rendered":"https:\/\/super-news.info\/vi\/dac-diem-tinh-cach-cua-cac-nha-lanh-dao-tiep-thi-hang-dau\/"},"modified":"2020-02-24T16:19:16","modified_gmt":"2020-02-24T13:19:16","slug":"dac-diem-tinh-cach-cua-cac-nha-lanh-dao-tiep-thi-hang-dau","status":"publish","type":"post","link":"https:\/\/super-news.info\/vi\/dac-diem-tinh-cach-cua-cac-nha-lanh-dao-tiep-thi-hang-dau\/","title":{"rendered":"\u0110\u1eb7c \u0111i\u1ec3m t\u00ednh c\u00e1ch c\u1ee7a c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o ti\u1ebfp th\u1ecb h\u00e0ng \u0111\u1ea7u"},"content":{"rendered":"

T\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u bi\u1ebft m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o tuy\u1ec7t v\u1eddi khi ch\u00fang ta nh\u00ecn th\u1ea5y m\u1ed9t ng\u01b0\u1eddi, nh\u01b0ng th\u1eadt kh\u00f3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u1ee5 th\u1ec3 cho ph\u00e9p m\u1ed9t s\u1ed1 ng\u01b0\u1eddi nh\u1ea5t \u0111\u1ecbnh d\u1eabn d\u1eaft c\u00e1c nh\u00f3m th\u00e0nh c\u00f4ng, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng c\u1ee7a h\u1ecd v\u00e0 t\u1ea1o ra thay \u0111\u1ed5i t\u00edch c\u1ef1c.<\/p>\n

Ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u1edbi v\u00f4 s\u1ed1 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 s\u00e1ng t\u1ea1o tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p. T\u1eeb SEO, Qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n, Email, N\u1ed9i dung, X\u00e3 h\u1ed9i v\u00e0 t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 \u1edf gi\u1eefa, nh\u1eefng c\u00e1 nh\u00e2n th\u00e0nh c\u00f4ng \u0111ang \u0111\u1ed5i m\u1edbi c\u00e1c quy tr\u00ecnh m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 bi\u1ebft v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho c\u00e1c nh\u00f3m c\u1ee7a h\u1ecd, c\u0169ng nh\u01b0 nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd.<\/p>\n

Trong nghi\u00ean c\u1ee9u ban \u0111\u1ea7u m\u1edbi n\u00e0y, nh\u00f3m c\u1ee7a t\u00f4i t\u1ea1i Fractl \u0111\u00e3 t\u00ecm ki\u1ebfm \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111i\u1ec1u g\u00ec khi\u1ebfn nh\u1eefng nh\u00e2n v\u1eadt truy\u1ec1n c\u1ea3m h\u1ee9ng n\u00e0y \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u.<\/p>\n

Nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m, \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 lo\u1ea1i t\u00ednh c\u00e1ch n\u00e0o l\u00e0 ph\u1ed5 bi\u1ebfn trong s\u1ed1 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng nh\u1ea5t? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb \u0111\u00e1ng tin c\u1eady nh\u1ea5t c\u1ee7a b\u1ea1n so v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng kh\u00e1c trong ng\u00e0nh?<\/p>\n

S\u1eed d\u1ee5ng Th\u00f4ng tin c\u00e1 nh\u00e2n Watson c\u1ee7a IBM, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m h\u00e0ng \u0111\u1ea7u (v\u00e0 d\u01b0\u1edbi c\u00f9ng) trong s\u1ed1 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 h\u00e0ng \u0111\u1ea7u n\u0103m 2019 tr\u00ean to\u00e0n ph\u1ed5. T\u1eeb Neil Patel \u0111\u1ebfn Seth Godin v\u00e0 t\u1eeb Amy Vernon \u0111\u1ebfn Mari Smith, ch\u00fang t\u00f4i ph\u00e1 v\u1ee1 t\u00ednh c\u00e1ch c\u1ee7a nh\u1eefng c\u00e1 nh\u00e2n n\u00e0y v\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m t\u00ednh c\u00e1ch n\u00e0o m\u00e0 nh\u00e0 l\u00e3nh \u0111\u1ea1o \u0111\u1ea1t \u0111i\u1ec3m cao nh\u1ea5t.<\/p>\n

Cho d\u00f9 b\u1ea1n mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o ti\u1ebfp th\u1ecb m\u1ea1nh m\u1ebd hay ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 mu\u1ed1n m\u00f4 ph\u1ecfng m\u1ed9t s\u1ed1 \u0111\u1eb7c \u0111i\u1ec3m \u1ea5n t\u01b0\u1ee3ng nh\u1ea5t c\u1ee7a h\u1ecd t\u1ea1i n\u01a1i l\u00e0m vi\u1ec7c, h\u00e3y ti\u1ebfp t\u1ee5c \u0111\u1ecdc.<\/p>\n

Nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 th\u00e0nh c\u00f4ng trong ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1<\/strong><\/h2>\n

1. Phi\u00eau l\u01b0u<\/h3>\n

B\u1ea1n c\u00f3 th\u1ec3 ngh\u0129 r\u1eb1ng tham v\u1ecdng, s\u00e1ng t\u1ea1o ho\u1eb7c h\u1ee3p t\u00e1c l\u00e0 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m t\u00ednh c\u00e1ch r\u00f5 r\u00e0ng b\u1ea1n c\u1ea7n \u0111\u1ec3 th\u00e0nh c\u00f4ng trong ti\u1ebfp th\u1ecb. Tuy nhi\u00ean, b\u00e1o c\u00e1o c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o th\u1ef1c s\u1ef1 th\u01b0\u1eddng \u0111\u1ea1t \u0111i\u1ec3m cao cho \u0111\u1eb7c \u0111i\u1ec3m Phi\u00eau l\u01b0u.<\/p>\n

Ch\u1ea5p nh\u1eadn r\u1ee7i ro, th\u1eed nghi\u1ec7m c\u00e1c ph\u01b0\u01a1ng ph\u00e1p m\u1edbi v\u00e0 \u0111\u01b0a ra nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh ph\u1ea7n quan tr\u1ecdng cho b\u1ed9 k\u1ef9 n\u0103ng c\u1ee7a nh\u00e0 ti\u1ebfp th\u1ecb gi\u1ecfi v\u00e0 nhi\u1ec1u nh\u00e0 l\u00e3nh \u0111\u1ea1o h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh \u0111\u00e3 ghi \u0111i\u1ec3m r\u1ea5t t\u1ed1t trong \u0111\u1eb7c \u0111i\u1ec3m n\u00e0y.<\/p><\/blockquote>\n

Tuy nhi\u00ean, t\u00f4i c\u00f3 th\u1ec3 nghe th\u1ea5y nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng t\u00e1n th\u00e0nh r\u1ed3i – “Phi\u00eau l\u01b0u? Cu\u1ed9c phi\u00eau l\u01b0u c\u00f3 li\u00ean quan g\u00ec \u0111\u1ebfn ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1? <\/em>N\u1ebfu t\u1ea7m nh\u00ecn c\u1ee7a leo n\u00fai Everest v\u00e0 nh\u1ea3y bungee xu\u1ea5t hi\u1ec7n trong t\u00e2m tr\u00ed, t\u00f4i kh\u00f4ng \u0111\u1ed5 l\u1ed7i cho b\u1ea1n. Nh\u01b0ng trong b\u1ed1i c\u1ea3nh n\u00e0y, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o th\u00edch phi\u00eau l\u01b0u, theo IBM Watson Personal Insights, “r\u1ea5t mu\u1ed1n th\u1eed c\u00e1c ho\u1ea1t \u0111\u1ed9ng m\u1edbi v\u00e0 tr\u1ea3i nghi\u1ec7m nh\u1eefng \u0111i\u1ec1u kh\u00e1c nhau. H\u1ecd th\u1ea5y quen thu\u1ed9c v\u00e0 nh\u00e0m ch\u00e1n th\u01b0\u1eddng ng\u00e0y.”<\/p>\n

\u0110\u00e2y l\u00e0 nh\u1eefng \u0111\u1ed9ng l\u1ef1c v\u00e0 ng\u01b0\u1eddi g\u00e2y ch\u1ea5n \u0111\u1ed9ng c\u1ee7a ng\u00e0nh ti\u1ebfp th\u1ecb.<\/p><\/blockquote>\n

C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o ti\u1ebfp th\u1ecb \u0111\u1ea1t \u0111i\u1ec3m cao trong thang \u0111i\u1ec3m m\u1ea1o hi\u1ec3m s\u1eb5n s\u00e0ng ch\u1ea5p nh\u1eadn r\u1ee7i ro, th\u1eed c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edbi v\u00e0 kh\u00f4ng ng\u1ea1i tr\u1ed9n l\u1eabn c\u00e1c chi\u1ebfn thu\u1eadt c\u1ee7a h\u1ecd \u0111\u1ec3 xem ai c\u00f3 th\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c ROI cao nh\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a h\u1ecd. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb m\u1ea1o hi\u1ec3m th\u1eed nghi\u1ec7m c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edbi v\u00e0 mong mu\u1ed1n b\u00e1o c\u00e1o nh\u1eefng ph\u00e1t hi\u1ec7n c\u1ee7a h\u1ecd, t\u1ea1o ra c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n c\u00f3 \u00fd ngh\u0129a trong c\u1ed9ng \u0111\u1ed3ng v\u00e0 d\u1eabn d\u1eaft to\u00e0n b\u1ed9 ng\u00e0nh c\u00f4ng nghi\u1ec7p ti\u1ebfn l\u00ean.<\/p>\n

\u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd, trong t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 xem x\u00e9t, Ann Handley l\u00e0 ng\u01b0\u1eddi duy nh\u1ea5t c\u00f3 h\u00e0ng \u0111\u1ea7u<\/em> ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 m\u1ea1o hi\u1ec3m. Xem x\u00e9t Handley \u0111\u01b0\u1ee3c IBM \u0111\u1eb7t t\u00ean l\u00e0 m\u1ed9t trong b\u1ea3y ng\u01b0\u1eddi \u0111\u1ecbnh h\u00ecnh ti\u1ebfp th\u1ecb hi\u1ec7n \u0111\u1ea1i v\u00e0 l\u00e0 Gi\u00e1m \u0111\u1ed1c n\u1ed9i dung \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ebf gi\u1edbi, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 c\u00f4 \u1ea5y \u0111\u00e3 ghi \u0111i\u1ec3m cao trong cu\u1ed9c phi\u00eau l\u01b0u.<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m n\u00e0y c\u0169ng xu\u1ea5t hi\u1ec7n trong n\u0103m \u0111\u1eb7c \u0111i\u1ec3m h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00e1c, bao g\u1ed3m c\u00e1c t\u00ean nh\u01b0 Jay Baer, ng\u01b0\u1eddi s\u00e1ng l\u1eadp Convince & Convert, v\u00e0 Amisha Gandhi, m\u1ed9t di\u1ec5n gi\u1ea3 n\u1ed5i ti\u1ebfng v\u00e0 hi\u1ec7n l\u00e0 Gi\u00e1m \u0111\u1ed1c c\u1ea5p cao c\u1ee7a Influencer Marketing cho SAP.<\/p>\n

2. N\u0103ng \u0111\u1ed9ng<\/h3>\n

Nh\u01b0 \u0111\u00fang v\u1edbi b\u1ea5t k\u1ef3 nh\u00e0 l\u00e3nh \u0111\u1ea1o n\u00e0o, c\u00f3 n\u0103ng l\u01b0\u1ee3ng cao l\u00e0 m\u1ed9t ph\u1ea9m ch\u1ea5t quan tr\u1ecdng \u0111\u1ec3 v\u1eeba truy\u1ec1n c\u1ea3m h\u1ee9ng v\u1eeba th\u00fac \u0111\u1ea9y c\u00e1c nh\u00f3m t\u1ea1o ra thay \u0111\u1ed5i t\u00edch c\u1ef1c. IBM Watson Personal Insights m\u00f4 t\u1ea3 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o n\u0103ng n\u1ed5 l\u00e0 nh\u1eefng ng\u01b0\u1eddi “c\u00f3 cu\u1ed9c s\u1ed1ng b\u1eadn r\u1ed9n v\u00e0 b\u1eadn r\u1ed9n. H\u1ecd l\u00e0m m\u1ecdi vi\u1ec7c v\u00e0 di chuy\u1ec3n nhanh ch\u00f3ng, m\u1ea1nh m\u1ebd v\u00e0 m\u1ea1nh m\u1ebd, v\u00e0 h\u1ecd tham gia v\u00e0o nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng.”<\/p>\n

C\u00f3 m\u1ed9t l\u00fd do Neil Patel, Gary Vaynerchuk v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng \u0111\u1ea7u c\u1ee7a Amy Porterfield tr\u00ean thang \u0111o IBM Watson l\u00e0 Energetic. H\u1ecd \u0111\u1ec1u l\u00e0 nh\u1eefng nh\u00e0 ti\u1ebfp th\u1ecb c\u1ef1c k\u1ef3 th\u00e0nh c\u00f4ng, n\u0103ng \u0111\u1ed9ng v\u00e0 h\u01b0\u1edbng ngo\u1ea1i – c\u00f3 nhi\u1ec1u tr\u00e1ch nhi\u1ec7m \u0111\u1ec3 gi\u1eef h\u1ecd di chuy\u1ec3n.<\/p>\n

V\u00ed d\u1ee5, Neil Patel l\u00e0 m\u1ed9t c\u00e1i t\u00ean \u0111i \u0111\u1ea7u trong ti\u1ebfp th\u1ecb ng\u00e0y nay. Nhi\u1ec1u th\u00e0nh t\u1ef1u c\u1ee7a \u00f4ng bao g\u1ed3m ph\u00e1t bi\u1ec3u t\u1ea1i h\u01a1n 310 h\u1ed9i ngh\u1ecb, t\u1ed5 ch\u1ee9c podcast Tr\u01b0\u1eddng ti\u1ebfp th\u1ecb v\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp Neil Patel Digital v\u00e0 Crazy Egg.<\/p>\n

Vaynerchuk tung h\u1ee9ng s\u1edf h\u1eefu m\u1ed9t c\u00f4ng ty truy\u1ec1n th\u00f4ng (VaynerMedia) v\u00e0<\/em> m\u1ed9t c\u00f4ng ty qu\u1ea3ng c\u00e1o (VaynerX). Gary Vee ch\u1eafc ch\u1eafn c\u00f3 b\u00e0n tay \u0111\u1ea7y \u0111\u1ee7 – ch\u01b0a k\u1ec3 th\u1eddi gian anh d\u00e0nh cho l\u01b0\u1ee3ng fan h\u00f9ng h\u1eadu c\u1ee7a m\u00ecnh tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n

Cu\u1ed1i c\u00f9ng, Amy Porterfield d\u00e0nh th\u1eddi gian c\u1ee7a m\u00ecnh \u0111\u1ec3 l\u01b0u tr\u1eef podcast kinh doanh \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng h\u00e0ng \u0111\u1ea7u, Ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn Made Easy, t\u1ea1o c\u00e1c kh\u00f3a h\u1ecdc tr\u1ef1c tuy\u1ebfn v\u00e0 gi\u00e1o d\u1ee5c h\u00e0ng tr\u0103m ng\u00e0n ch\u1ee7 doanh nghi\u1ec7p tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n

V\u1edbi t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec \u0111ang di\u1ec5n ra, kh\u00f4ng c\u00f2n nghi ng\u1edd g\u00ec n\u1eefa, nh\u1eefng nh\u00e0 ti\u1ebfp th\u1ecb n\u00e0y ph\u1ea3i tr\u00e0n \u0111\u1ea7y n\u0103ng l\u01b0\u1ee3ng!<\/p>\n

3. Quy\u1ebft \u0111o\u00e1n<\/h3>\n

Tr\u1ef1c ti\u1ebfp v\u00e0 quy\u1ebft \u0111o\u00e1n khi kh\u1eb3ng \u0111\u1ecbnh \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a b\u1ea1n l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c g\u1ecdi kh\u00f3 kh\u0103n ho\u1eb7c \u0111\u01b0a c\u00e1c d\u1ef1 \u00e1n tr\u1edf l\u1ea1i \u0111\u00fang ti\u1ebfn \u0111\u1ed9. M\u1ed9t ng\u01b0\u1eddi quy\u1ebft \u0111o\u00e1n, theo Watson API, “th\u00edch ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u00e0 ch\u1ec9 \u0111\u1ea1o c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi kh\u00e1c” – nghe c\u00f3 v\u1ebb l\u00e0 m\u1ed9t ph\u1ea9m ch\u1ea5t c\u1ea7n thi\u1ebft n\u1ebfu b\u1ea1n mong mu\u1ed1n trao quy\u1ec1n cho nh\u00f3m c\u1ee7a b\u1ea1n th\u00e0nh c\u00f4ng.<\/p>\n

Tyrona Heath\u0110\u1eb7c \u0111i\u1ec3m h\u00e0ng \u0111\u1ea7u c\u1ee7a t\u00ednh quy\u1ebft \u0111o\u00e1n l\u00e0 t\u00ednh quy\u1ebft \u0111o\u00e1n. \u0110i\u1ec1u n\u00e0y x\u1ea3y ra kh\u00f4ng c\u00f3 g\u00ec \u0111\u00e1ng ng\u1ea1c nhi\u00ean. B\u1ea1n c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng “ch\u1ecbu tr\u00e1ch nhi\u1ec7m” khi b\u1ea1n l\u00e0 ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u to\u00e0n c\u1ea7u v\u1ec1 Ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng t\u1ea1i LinkedIn. S\u1ef1 quy\u1ebft \u0111o\u00e1n c\u1ee7a Tyrona c\u0169ng xu\u1ea5t hi\u1ec7n trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c c\u1ee7a c\u00f4 – \u0111\u1eb7c bi\u1ec7t l\u00e0 m\u1ed9t nh\u00e0 gi\u00e1o d\u1ee5c, t\u00e1c gi\u1ea3 v\u00e0 di\u1ec5n gi\u1ea3.<\/p>\n

S\u1ef1 quy\u1ebft \u0111o\u00e1n c\u0169ng xu\u1ea5t hi\u1ec7n nh\u01b0 m\u1ed9t \u0111\u1eb7c \u0111i\u1ec3m h\u00e0ng \u0111\u1ea7u \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb n\u1eef kh\u00e1c, bao g\u1ed3m c\u1ea3 Mari Smith, m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o t\u01b0 t\u01b0\u1edfng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i qu\u1ed1c t\u1ebf, v\u00e0 Kim Garst, t\u1ef1 x\u01b0ng l\u00e0 “Chuy\u00ean gia ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn.”<\/p>\n

4. Tr\u00ed tu\u1ec7<\/h3>\n

Cu\u1ed1i c\u00f9ng, Watson \u0111\u1ecbnh ngh\u0129a c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o ti\u1ebfp th\u1ecb, nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea1t \u0111i\u1ec3m cao v\u1ec1 Tr\u00ed tu\u1ec7 l\u00e0 nh\u1eefng ng\u01b0\u1eddi “t\u00f2 m\u00f2 v\u1ec1 tr\u00ed tu\u1ec7 v\u00e0 c\u00f3 xu h\u01b0\u1edbng suy ngh\u0129 trong c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng v\u00e0 tr\u1eebu t\u01b0\u1ee3ng”.<\/p>\n

Ch\u00fang ta th\u01b0\u1eddng nghe n\u00f3i r\u1eb1ng nhi\u1ec1u nh\u00e0 l\u00e3nh \u0111\u1ea1o th\u00e0nh c\u00f4ng nh\u1ea5t th\u1ebf gi\u1edbi l\u00e0 nh\u1eefng ng\u01b0\u1eddi b\u1ecf h\u1ecdc c\u1ea5p ba ho\u1eb7c \u0111\u1ea1i h\u1ecdc. Ch\u1ec9 t\u1eeb \u0111i\u1ec1u n\u00e0y, r\u00f5 r\u00e0ng r\u1eb1ng l\u00e3nh \u0111\u1ea1o th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t k\u1ef9 n\u0103ng c\u00f3 th\u1ec3 h\u1ecdc \u0111\u01b0\u1ee3c c\u1ea3 trong ho\u1eb7c ngo\u00e0i l\u1edbp h\u1ecdc.<\/p>\n

M\u1eb7c d\u00f9 th\u1eadt tuy\u1ec7t v\u1eddi khi c\u00f3 m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f3 tr\u00ed tu\u1ec7 tuy\u1ec7t v\u1eddi trong nh\u00f3m c\u1ee7a b\u1ea1n, nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o \u0111\u00f3 c\u0169ng ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ed9i ng\u0169 \u0111\u1ea7y nh\u1eefng ng\u01b0\u1eddi r\u1ea5t th\u00f4ng minh v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd th\u00fac \u0111\u1ea9y th\u00e0nh c\u00f4ng.<\/p>\n

V\u1edbi 15 cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n d\u01b0\u1edbi v\u00e0nh \u0111ai c\u1ee7a \u00f4ng v\u00e0 v\u00f4 s\u1ed1 l\u1eddi n\u00f3i t\u1eeb kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi, Ch\u00e0ng trai k\u1ef5 s\u0129\u0110\u1eb7c \u0111i\u1ec3m h\u00e0ng \u0111\u1ea7u c\u1ee7a – tr\u00ed tu\u1ec7 – c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft cho m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng \u0111\u00f3.<\/p>\n

Tr\u00ed tu\u1ec7 c\u0169ng l\u00e0 \u0111\u1eb7c \u0111i\u1ec3m s\u1ed1 1 trong h\u1ed3 s\u01a1 c\u00e1 t\u00ednh c\u1ee7a Rand Fiskin, ng\u01b0\u1eddi s\u00e1ng l\u1eadp Sparktoro, Amy Vernon, m\u1ed9t con dao qu\u00e2n \u0111\u1ed9i Th\u1ee5y S\u0129 k\u1ef9 thu\u1eadt s\u1ed1 t\u1ef1 x\u01b0ng, v\u00e0 Aleyda Solis, T\u01b0 v\u1ea5n SEO qu\u1ed1c t\u1ebf, t\u00e1c gi\u1ea3 v\u00e0 di\u1ec5n gi\u1ea3.<\/p>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o n\u00e0y ghi \u0111i\u1ec3m tr\u00ean c\u00e1c ph\u1ea9m ch\u1ea5t kh\u00e1c nhau?<\/h3>\n

Nghi\u00ean c\u1ee9u c\u0169ng xem x\u00e9t c\u00e1c ph\u1ea9m ch\u1ea5t kh\u00e1c b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng API c\u1ee7a IBM Watson \u0111\u1ec3 xem c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o so s\u00e1nh nh\u01b0 th\u1ebf n\u00e0o. B\u1ea1n c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 s\u00e1ch l\u1eadt (b\u00ean d\u01b0\u1edbi) \u0111\u1ec3 t\u00ecm hi\u1ec3u c\u00e1ch c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb h\u00e0ng \u0111\u1ea7u x\u1ebfp ch\u1ed3ng l\u00ean nhau khi n\u00f3i \u0111\u1ebfn nh\u1eefng ph\u1ea9m ch\u1ea5t l\u00e3nh \u0111\u1ea1o \u00edt ph\u1ed5 bi\u1ebfn h\u01a1n nh\u01b0 l\u00f2ng v\u1ecb tha, tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng v\u00e0 s\u1ef1 khi\u00eam t\u1ed1n.<\/p>\n

T\u00f3m l\u1ea1i, nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m t\u00ednh c\u00e1ch ph\u1ed5 bi\u1ebfn nh\u1ea5t trong s\u1ed1 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 h\u00e0ng \u0111\u1ea7u hi\u1ec7n nay, theo nghi\u00ean c\u1ee9u c\u1ee7a ch\u00fang t\u00f4i, l\u00e0:<\/p>\n

    \n
  1. Phi\u00eau l\u01b0u<\/li>\n
  2. N\u0103ng l\u01b0\u1ee3ng<\/li>\n
  3. Qu\u1ea3 quy\u1ebft<\/li>\n
  4. Tr\u00ed tu\u1ec7<\/li>\n<\/ol>\n

    M\u1ed9t s\u1ed1 ng\u01b0\u1eddi l\u00e0 nh\u00e0 l\u00e3nh \u0111\u1ea1o b\u1ea9m sinh v\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c ph\u1ea3i r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o c\u1ee7a h\u1ecd, t\u1eebng ng\u00e0y m\u1ed9t. N\u1ebfu b\u1ea1n theo d\u00f5i c\u00e1c k\u00eanh x\u00e3 h\u1ed9i ho\u1eb7c blog c\u1ee7a c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o ti\u1ebfp th\u1ecb n\u00e0y, b\u1ea1n s\u1ebd nhanh ch\u00f3ng nh\u1eadn th\u1ea5y r\u1eb1ng m\u1eb7c d\u00f9 c\u00f3 nhi\u1ec1u ph\u1ea9m ch\u1ea5t h\u1ecd chia s\u1ebb, nh\u1eefng nh\u00e2n v\u1eadt c\u00f3 \u1ea3nh h\u01b0\u1edfng n\u00e0y c\u00f3 t\u00ednh c\u00e1ch r\u1ea5t kh\u00e1c nhau v\u00e0 k\u1ebft qu\u1ea3 l\u00e0 m\u1ed7i ng\u01b0\u1eddi c\u00f3 c\u1ed9ng \u0111\u1ed3ng v\u00e0 ng\u01b0\u1eddi theo d\u00f5i duy nh\u1ea5t.<\/p>\n

    Cu\u1ed1i c\u00f9ng, m\u1ed7i nh\u00e0 l\u00e3nh \u0111\u1ea1o ti\u1ebfp th\u1ecb m\u00e0 ch\u00fang t\u00f4i kh\u1ea3o s\u00e1t \u0111\u1ec1u mang nh\u1eefng t\u00ednh c\u00e1ch v\u00e0 tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o l\u00ean b\u00e0n, l\u00e0m phong ph\u00fa ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u00e0 cho ph\u00e9p n\u00f3 \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb nh\u1eefng d\u00f2ng \u0111\u1ed5i m\u1edbi nh\u1ea5t qu\u00e1n.<\/p>\n

    Ngay c\u1ea3 khi b\u1ea1n ch\u1ecdn t\u1eadp trung v\u00e0o vi\u1ec7c trau d\u1ed3i nh\u1eefng ph\u1ea9m ch\u1ea5t h\u00e0ng \u0111\u1ea7u n\u00e0y trong s\u1ef1 nghi\u1ec7p c\u1ee7a m\u00ecnh, b\u1ea1n s\u1ebd mu\u1ed1n ti\u1ebfp t\u1ee5c l\u00e0 ch\u00ednh m\u00ecnh v\u00e0 \u0111\u1ec3 c\u00e1 t\u00ednh c\u1ee7a b\u1ea1n th\u1ec3 hi\u1ec7n.<\/p><\/blockquote>\n

    Th\u1ec3 hi\u1ec7n s\u1edf th\u00edch phi\u00eau l\u01b0u, phong th\u00e1i m\u1ea1nh m\u1ebd, quy\u1ebft \u0111o\u00e1n v\u00e0 tr\u00ed tu\u1ec7 – c\u0169ng nh\u01b0 duy tr\u00ec \u00fd th\u1ee9c cho nh\u1eefng g\u00ec khi\u1ebfn b\u1ea1n, t\u1ed1t, b\u1ea1n – s\u1ebd khi\u1ebfn b\u1ea1n t\u00f4n tr\u1ecdng t\u1eeb \u0111\u1ed3ng nghi\u1ec7p v\u00e0 c\u1ea3 c\u1ed9ng \u0111\u1ed3ng. Ngo\u00e0i ra, n\u00f3 c\u00f3 th\u1ec3 trang b\u1ecb cho b\u1ea1n c\u00e1c k\u1ef9 n\u0103ng \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o t\u01b0\u01a1ng lai trong l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n.<\/p>\n

    Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    T\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u bi\u1ebft m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o tuy\u1ec7t v\u1eddi khi ch\u00fang ta nh\u00ecn th\u1ea5y m\u1ed9t ng\u01b0\u1eddi, nh\u01b0ng th\u1eadt kh\u00f3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u1ee5 th\u1ec3 cho ph\u00e9p m\u1ed9t s\u1ed1 ng\u01b0\u1eddi nh\u1ea5t \u0111\u1ecbnh d\u1eabn d\u1eaft c\u00e1c nh\u00f3m th\u00e0nh c\u00f4ng, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng c\u1ee7a h\u1ecd v\u00e0 t\u1ea1o ra thay \u0111\u1ed5i […]<\/p>\n","protected":false},"author":2,"featured_media":2476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-tiep-thi-so"],"yoast_head":"\n\u0110\u1eb7c \u0111i\u1ec3m t\u00ednh c\u00e1ch c\u1ee7a c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o ti\u1ebfp th\u1ecb h\u00e0ng \u0111\u1ea7u - 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