{"id":2720,"date":"2019-06-07T01:31:04","date_gmt":"2019-06-06T22:31:04","guid":{"rendered":"https:\/\/super-news.info\/vi\/cach-tao-khach-hang-tiem-nang-chat-luong-tu-cac-chien-dich-ppc-cua-ban\/"},"modified":"2019-06-07T01:31:05","modified_gmt":"2019-06-06T22:31:05","slug":"cach-tao-khach-hang-tiem-nang-chat-luong-tu-cac-chien-dich-ppc-cua-ban","status":"publish","type":"post","link":"https:\/\/super-news.info\/vi\/cach-tao-khach-hang-tiem-nang-chat-luong-tu-cac-chien-dich-ppc-cua-ban\/","title":{"rendered":"C\u00e1ch t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch PPC c\u1ee7a b\u1ea1n"},"content":{"rendered":"

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B\u1ea1n \u0111\u00e3 r\u00f3t h\u00e0ng ng\u00e0n \u0111\u00f4 la v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch t\u00ecm ki\u1ebfm Tr\u1ea3 ti\u1ec1n theo l\u1ea7n nh\u1ea5p (PPC) c\u1ee7a m\u00ecnh v\u00e0 \u0111\u00e3 qu\u1ea3n l\u00fd \u0111\u1ec3 t\u1ea1o ra m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e1ng k\u1ec3. B\u1ea1n \u0111ang l\u00e0m rung chuy\u1ec3n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n v\u00e0 chi ph\u00ed cho m\u1ed7i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 tuy\u1ec7t v\u1eddi.<\/p>\n

C\u00f3 v\u1ea5n \u0111\u1ec1 g\u00ec v\u1eady?<\/p>\n

<\/p>\n

Ch\u1ec9 \u0111\u1ebfn khi b\u1ea1n b\u1eaft \u0111\u1ea7u ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 c\u1ee7a m\u00ecnh v\u00e0 \u0111\u00e0o s\u00e2u h\u01a1n m\u1ed9t ch\u00fat th\u00ec b\u1ea1n m\u1edbi nh\u1eadn ra ph\u1ea7n l\u1edbn c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0y th\u1ef1c ch\u1ea5t l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. M\u1ed9t s\u1ed1 r\u1ea5t \u00edt \u0111ang bi\u1ebfn th\u00e0nh c\u01a1 h\u1ed9i, ch\u1ee9 \u0111\u1eebng n\u00f3i \u0111\u1ebfn kh\u00e1ch h\u00e0ng. \u0110i\u1ec3m m\u1ea5u ch\u1ed1t l\u00e0, b\u1ea1n ch\u1ec9 kh\u00f4ng th\u1ea5y ROI l\u00e0nh m\u1ea1nh.<\/p>\n

<\/span><\/span><\/p>\n

Trong b\u00e0i \u0111\u0103ng n\u00e0y, ch\u00fang t\u00f4i cung c\u1ea5p 10 chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t h\u01a1n, d\u01b0\u1edbi c\u00f9ng c\u1ee7a c\u00e1c k\u00eanh d\u1eabn t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch PPC B2B c\u1ee7a b\u1ea1n. H\u00e3y l\u1eb7n xu\u1ed1ng.<\/p>\n

Th\u1ebf h\u1ec7 l\u00e3nh \u0111\u1ea1o PPC<\/h2>\n

1. Thi\u1ebft l\u1eadp theo d\u00f5i URL th\u00edch h\u1ee3p.<\/h3>\n

\u0110\u1ec3 \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n, b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00e1c b\u00ean c\u1ea1nh c\u00e1c chuy\u1ec3n \u0111\u1ed5i. D\u1eef li\u1ec7u n\u00e0y s\u1ebd cho ph\u00e9p b\u1ea1n x\u00e1c \u0111\u1ecbnh chi\u1ebfn d\u1ecbch v\u00e0 trang web d\u1eabn \u0111\u1ebfn t\u1eeb \u0111\u00e2u, t\u1eeb kh\u00f3a h\u1ecd \u0111\u00e3 t\u00ecm ki\u1ebfm, thi\u1ebft b\u1ecb h\u1ecd \u0111ang s\u1eed d\u1ee5ng, v.v.<\/p>\n

M\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y l\u00e0 s\u1eed d\u1ee5ng Th\u00f4ng s\u1ed1 UTM v\u00e0 Tham s\u1ed1 ValueTrack. C\u00e1c th\u1ebb n\u00e0y l\u00e0 d\u1eef li\u1ec7u m\u00e0 b\u1ea1n n\u1ed1i v\u00e0o cu\u1ed1i URL trang \u0111\u00edch c\u1ee7a m\u00ecnh v\u00e0 c\u00f3 th\u1ec3 b\u1ea1n \u0111\u00e3 nh\u00ecn th\u1ea5y ch\u00fang khi b\u1ea1n nh\u1ea5p v\u00e0o li\u00ean k\u1ebft ho\u1eb7c qu\u1ea3ng c\u00e1o. H\u1ecd tr\u00f4ng gi\u1ed1ng nh\u01b0 th\u1ebf n\u00e0y<\/p>\n

http:\/\/www.yourlandingpage.com\/?utm_source=google&utm_medium=cpc<\/em><\/p>\n

\u0110\u1ec3 th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t, b\u1ea1n n\u00ean s\u1eed d\u1ee5ng quy \u01b0\u1edbc \u0111\u1eb7t t\u00ean \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh b\u00ean d\u01b0\u1edbi v\u00e0 s\u1eed d\u1ee5ng \u00edt nh\u1ea5t 6 tham s\u1ed1 n\u00e0y trong c\u00e1c URL c\u1ee7a m\u00ecnh:<\/p>\n

\"C\u00e1c<\/p>\n

Trong Qu\u1ea3ng c\u00e1o Google, c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 thi\u1ebft l\u1eadp c\u00e1c tham s\u1ed1 theo d\u00f5i l\u00e0 trong ph\u1ea7n T\u00f9y ch\u1ecdn URL Chi\u1ebfn d\u1ecbch (n\u00e2ng cao) trong ph\u1ea7n c\u00e0i \u0111\u1eb7t chi\u1ebfn d\u1ecbch. T\u1ea1i \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadp c\u00e1c tham s\u1ed1 c\u1ee7a m\u00ecnh sau khi {{lpurl}? 'Nh\u01b0 h\u00ecnh b\u00ean d\u01b0\u1edbi. Ph\u1ea7n {lpurl} s\u1ebd \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng thay th\u1ebf b\u1eb1ng URL trang \u0111\u00edch m\u00e0 b\u1ea1n \u0111\u00e3 thi\u1ebft l\u1eadp cho t\u1eebng qu\u1ea3ng c\u00e1o trong chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh.<\/p>\n

\"t\u00f9y<\/p>\n

2. X\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i c\u1ee7a b\u1ea1n \u0111\u1ebfn t\u1eeb \u0111\u00e2u.<\/h3>\n

Khi b\u1ea1n c\u00f3 c\u00e1c th\u00f4ng s\u1ed1 theo d\u00f5i c\u1ee7a m\u00ecnh, b\u1ea1n c\u1ea7n n\u1eafm b\u1eaft ch\u00fang tr\u00ean c\u00e1c trang \u0111\u00edch c\u1ee7a m\u00ecnh v\u00e0 l\u01b0u tr\u1eef ch\u00fang – c\u00f9ng v\u1edbi c\u00e1c chi ti\u1ebft kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00e1c – v\u00e0o c\u01a1 s\u1edf d\u1eef li\u1ec7u danh b\u1ea1 c\u1ee7a n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch t\u1ea1o c\u00e1c tr\u01b0\u1eddng \u1ea9n trong bi\u1ec3u m\u1eabu trang \u0111\u00edch c\u1ee7a b\u1ea1n. B\u1ea1n s\u1ebd c\u1ea7n m\u1ed9t tr\u01b0\u1eddng cho m\u1ed7i tham s\u1ed1 UTM m\u00e0 b\u1ea1n \u0111\u00e3 chuy\u1ec3n \u0111\u1ebfn trang \u0111\u00edch c\u1ee7a m\u00ecnh:<\/p>\n

\"Khu<\/p>\n

Tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n t\u1ea1o c\u00e1c tr\u01b0\u1eddng ho\u1eb7c thu\u1ed9c t\u00ednh t\u00f9y ch\u1ec9nh trong c\u01a1 s\u1edf d\u1eef li\u1ec7u danh b\u1ea1 c\u1ee7a m\u00ecnh tr\u01b0\u1edbc khi b\u1ea1n \u00e1nh x\u1ea1 ch\u00fang t\u1edbi c\u00e1c tr\u01b0\u1eddng \u1ea9n m\u1edbi trong bi\u1ec3u m\u1eabu c\u1ee7a b\u1ea1n.<\/p>\n

Ti\u1ebfp theo, b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng d\u1eef li\u1ec7u li\u00ean h\u1ec7 ho\u1eb7c d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c \u0111\u1ed3ng b\u1ed9 h\u00f3a v\u1edbi CRM v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 xem t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u c\u01a1 h\u1ed9i cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh.<\/p>\n

T\u1ed1i thi\u1ec3u, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 xem tr\u1ea1ng th\u00e1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c giai \u0111o\u1ea1n – cho d\u00f9 h\u1ecd l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n b\u00e1n h\u00e0ng, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n ti\u1ebfp th\u1ecb, c\u01a1 h\u1ed9i ho\u1eb7c kh\u00e1ch h\u00e0ng – v\u00e0 quy m\u00f4 c\u01a1 h\u1ed9i ho\u1eb7c s\u1ed1 ti\u1ec1n giao d\u1ecbch. N\u1ebfu b\u1ea1n c\u00f3 d\u1eef li\u1ec7u ch\u1ea5m \u0111i\u1ec3m li\u00ean quan \u0111\u1ebfn t\u1eebng li\u00ean h\u1ec7, \u0111i\u1ec1u n\u00e0y c\u0169ng s\u1ebd v\u00f4 c\u00f9ng c\u00f3 l\u1ee3i.<\/p>\n

Khi b\u1ea1n c\u00f3 t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u c\u00f3 s\u1eb5n, b\u1ea1n n\u00ean t\u1ea1o b\u00e1o c\u00e1o \u0111\u1ec3 c\u00f4 l\u1eadp v\u00e0 ph\u00e2n \u0111o\u1ea1n d\u1eef li\u1ec7u \u0111\u00f3.<\/p>\n

D\u1eef li\u1ec7u quan tr\u1ecdng nh\u1ea5t b\u1ea1n mu\u1ed1n tr\u00edch xu\u1ea5t l\u00e0:<\/p>\n

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  • S\u1ed1 l\u01b0\u1ee3ng c\u01a1 h\u1ed9i, s\u1ed1 l\u01b0\u1ee3ng c\u01a1 h\u1ed9i v\u00e0 kh\u00e1ch h\u00e0ng gi\u00e0nh \u0111\u01b0\u1ee3c cho t\u1eebng ngu\u1ed3n, chi\u1ebfn d\u1ecbch, t\u1eeb kh\u00f3a v\u00e0 thi\u1ebft b\u1ecb.<\/li>\n
  • T\u00ean, email, c\u00f4ng ty, tr\u1ea1ng th\u00e1i \/ giai \u0111o\u1ea1n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111i\u1ec3m s\u1ed1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, ngu\u1ed3n c\u01a1 h\u1ed9i, ngu\u1ed3n, chi\u1ebfn d\u1ecbch, t\u1eeb kh\u00f3a v\u00e0 thi\u1ebft b\u1ecb cho m\u1ed7i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n<\/ul>\n

    Sau \u0111\u00f3, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i n\u00e0o \u0111ang \u0111\u01b0\u1ee3c t\u1ea1o t\u1eeb m\u1ed9t c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, chi\u1ebfn d\u1ecbch, thi\u1ebft b\u1ecb v\u00e0 t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3.<\/p>\n

    Khi b\u1ea1n k\u1ebft h\u1ee3p d\u1eef li\u1ec7u n\u00e0y v\u1edbi d\u1eef li\u1ec7u chi ti\u00eau t\u1eeb n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c ROI th\u1ef1c s\u1ef1 c\u1ee7a m\u00ecnh.<\/p>\n

    \"C\u01a1<\/p>\n

    Ti\u1ebfp theo, c\u00f4 l\u1eadp d\u1eabn ch\u1ea5t l\u01b0\u1ee3ng k\u00e9m. N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng t\u00ednh n\u0103ng d\u1eabn \u0111i\u1ec3m, h\u00e3y nh\u00ecn v\u00e0o nh\u1eefng ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u v\u1edbi s\u1ed1 \u0111i\u1ec3m th\u1ea5p nh\u1ea5t. M\u1eb7t kh\u00e1c, t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 cung c\u1ea5p d\u1eef li\u1ec7u kh\u00f4ng h\u1ee3p l\u1ec7 ho\u1eb7c r\u00e1c trong t\u00ean, email v\u00e0 tr\u01b0\u1eddng c\u00f4ng ty. Sau \u0111\u00f3 ki\u1ec3m tra xem nh\u1eefng chi\u1ebfn d\u1ecbch, thi\u1ebft b\u1ecb ho\u1eb7c t\u1eeb kh\u00f3a m\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0y c\u00f3 \u0111i\u1ec3m chung.<\/p>\n

    3. Ph\u00e2n chia c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n th\u00e0nh nhi\u1ec1u nh\u00f3m.<\/h3>\n

    Nhi\u1ec1u c\u00f4ng ty m\u1eafc sai l\u1ea7m khi thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch ho\u1eb7c nh\u00f3m qu\u1ea3ng c\u00e1o cho t\u1eebng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 h\u1ecd c\u00f3. H\u1ecd kh\u00f4ng \u0111\u00e0o s\u00e2u v\u00e0o nhi\u1ec1u c\u00e1ch kh\u00e1c nhau trong \u0111\u00f3 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd \u0111ang t\u00ecm ki\u1ebfm c\u00e1c gi\u1ea3i ph\u00e1p h\u1ecd \u0111\u01b0a ra.<\/p>\n

    B\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y b\u1eb1ng c\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch c\u1ea9n th\u1eadn cho c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh \u0111\u1ec3 ph\u00e2n chia \u01b0u \u0111\u00e3i c\u1ee7a b\u1ea1n th\u00e0nh nhi\u1ec1u nh\u00f3m nh\u1ea5t c\u00f3 th\u1ec3. B\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n \u0111o\u1ea1n theo t\u1eebng t\u00ednh n\u0103ng ch\u00ednh, l\u1ee3i \u00edch, danh m\u1ee5c ph\u1ee5, ng\u00e0nh m\u1ee5c ti\u00eau ho\u1eb7c v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd c\u00f3 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n

    V\u00ed d\u1ee5: gi\u1ea3 s\u1eed b\u1ea1n cung c\u1ea5p d\u1ecbch v\u1ee5 thi\u1ebft k\u1ebf v\u00e0 ph\u00e1t tri\u1ec3n web. B\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n \u0111o\u1ea1n c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh nh\u01b0 sau:<\/p>\n

      \n
    • Ti\u1ec3u m\u1ee5c:<\/strong> Thi\u1ebft k\u1ebf trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, thi\u1ebft k\u1ebf trang web t\u00f9y ch\u1ec9nh, thi\u1ebft k\u1ebf web \u0111\u00e1p \u1ee9ng, vv<\/li>\n
    • \u0110\u1eb7c t\u00ednh:<\/strong> Thi\u1ebft k\u1ebf web WordPress, Ph\u00e1t tri\u1ec3n Magento, Ph\u00e1t tri\u1ec3n PHP<\/li>\n
    • L\u1ee3i \u00edch:<\/strong> thi\u1ebft k\u1ebf web cao c\u1ea5p, ph\u00e1t tri\u1ec3n web nhanh, ph\u00e1t tri\u1ec3n web doanh nghi\u1ec7p<\/li>\n
    • Ng\u00e0nh c\u00f4ng nghi\u1ec7p m\u1ee5c ti\u00eau:<\/strong> thi\u1ebft k\u1ebf trang web b\u1ea5t \u0111\u1ed9ng s\u1ea3n, thi\u1ebft k\u1ebf web nh\u00e0 h\u00e0ng, thi\u1ebft k\u1ebf trang web ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/li>\n
    • V\u1ecb tr\u00ed \u0111\u1ecba l\u00fd:<\/strong> Thi\u1ebft k\u1ebf web San Francisco, thi\u1ebft k\u1ebf web California, thi\u1ebft k\u1ebf web New York<\/li>\n<\/ul>\n

      Khi b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u00e2n kh\u00fac b\u1ea1n mu\u1ed1n theo \u0111u\u1ed5i, b\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp t\u1eebng chi\u1ebfn d\u1ecbch v\u1edbi c\u00e1c t\u00e0i s\u1ea3n c\u1ea7n thi\u1ebft:<\/p>\n

        \n
      • T\u1eeb kh\u00f3a:<\/strong> T\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn ph\u00e2n kh\u00fac li\u00ean quan<\/li>\n
      • Qu\u1ea3ng c\u00e1o:<\/strong> B\u1ea3n sao qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh cho ph\u00e2n kh\u00fac \u0111\u00f3<\/li>\n
      • Trang \u0111\u00edch:<\/strong> Trang \u0111\u00edch \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh ch\u1ec9 c\u00f3 n\u1ed9i dung v\u1ec1 ph\u00e2n kh\u00fac \u0111\u00f3<\/li>\n<\/ul>\n

        Thi\u1ebft l\u1eadp c\u00e1c chi\u1ebfn d\u1ecbch theo c\u00e1ch n\u00e0y cho ph\u00e9p b\u1ea1n t\u1eadp trung n\u1ed7 l\u1ef1c c\u1ee7a m\u00ecnh v\u00e0 s\u1ebd d\u1eabn \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng d\u1eabn t\u1ed1t h\u01a1n v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

        4. Nh\u1eafm m\u1ee5c ti\u00eau t\u1eeb kh\u00f3a c\u00f3 li\u00ean quan.<\/h3>\n

        T\u1eeb kh\u00f3a l\u00e0 trung t\u00e2m c\u1ee7a m\u1ecdi chi\u1ebfn d\u1ecbch t\u00ecm ki\u1ebfm ph\u1ea3i tr\u1ea3 ti\u1ec1n v\u00e0 b\u1ea1n c\u1ea7n \u0111i s\u00e2u v\u00e0 s\u00e2u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng t\u1eeb kh\u00f3a t\u1ed1t nh\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n

        B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c t\u1eeb kh\u00f3a t\u1eadp trung v\u00e0 ph\u00f9 h\u1ee3p nh\u1ea5t. Ph\u00e2n \u0111o\u1ea1n c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n nh\u01b0 \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 trong ph\u1ea7n tr\u01b0\u1edbc v\u00e0 sau \u0111\u00f3 t\u00ecm ki\u1ebfm \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a trong m\u1ed7i ph\u00e2n kh\u00fac. C\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a tuy\u1ec7t v\u1eddi m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm c\u00e1c t\u1eeb kh\u00f3a t\u1ed1t nh\u1ea5t.<\/p>\n

        \u0110\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t nh\u1ea5t \u1edf cu\u1ed1i k\u00eanh, b\u1ea1n ph\u1ea3i nh\u1eafm m\u1ee5c ti\u00eau t\u1eeb kh\u00f3a v\u1edbi m\u1ee5c \u0111\u00edch c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm. V\u00ed d\u1ee5: khi ai \u0111\u00f3 t\u00ecm ki\u1ebfm d\u1ecbch v\u1ee5 thi\u1ebft k\u1ebf trang web WordPress WordPress, b\u1ea1n bi\u1ebft r\u1eb1ng h\u1ecd \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t c\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 WordPress.<\/p>\n

        Tuy nhi\u00ean, khi ai \u0111\u00f3 ch\u1ec9 g\u00f5 v\u00e0o thi\u1ebft k\u1ebf trang web WordPress WordPress, b\u1ea1n kh\u00f4ng th\u1ec3 ch\u1eafc ch\u1eafn v\u1ec1 \u00fd \u0111\u1ecbnh c\u1ee7a h\u1ecd.<\/p>\n

        H\u1ecd c\u00f3 th\u1ec3 \u0111ang t\u00ecm ki\u1ebfm c\u00e1c d\u1ecbch v\u1ee5 ho\u1eb7c h\u1ecd ch\u1ec9 c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm m\u1ed9t h\u01b0\u1edbng d\u1eabn c\u00e1ch thi\u1ebft k\u1ebf. T\u00ecm ki\u1ebfm d\u1ef1a tr\u00ean v\u1ecb tr\u00ed c\u0169ng truy\u1ec1n \u0111\u1ea1t \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm \u0111\u1ea7y \u0111\u1ee7. V\u00ed d\u1ee5, thi\u1ebft k\u1ebf web c\u1ee7a San Francisco Francisco ch\u1ec9 ra r\u1eb1ng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t c\u00f4ng ty thi\u1ebft k\u1ebf web \u1edf San Francisco.<\/p>\n

        D\u1ef1a tr\u00ean kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh ph\u00e2n \u0111o\u1ea1n th\u00eam c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u1eadp trung h\u01a1n n\u1eefa. C\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n c\u00e0ng \u0111\u01b0\u1ee3c t\u00f9y bi\u1ebfn c\u00e0ng t\u1ed1t, bao g\u1ed3m t\u1eeb kh\u00f3a, qu\u1ea3ng c\u00e1o v\u00e0 trang \u0111\u00edch, th\u00ec kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n s\u1ebd c\u00e0ng t\u1ed1t.<\/p>\n

        V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t chi\u1ebfn d\u1ecbch m\u1edbi k\u1ebft h\u1ee3p hai trong s\u1ed1 c\u00e1c ph\u00e2n \u0111o\u1ea1n m\u00e0 ch\u00fang t\u00f4i v\u1eeba th\u1ea3o lu\u1eadn c\u00f3 ti\u00eau \u0111\u1ec1 l\u00e0 thi\u1ebft k\u1ebf trang web WordPress San Francisco WordPress. M\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a trong chi\u1ebfn d\u1ecbch n\u00e0y c\u00f3 th\u1ec3 l\u00e0:<\/p>\n

        \"M\u1ed9t<\/p>\n

        M\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 t\u1eadp trung h\u01a1n v\u1edbi c\u00e1c t\u1eeb kh\u00f3a b\u1ea1n \u0111ang nh\u1eafm m\u1ee5c ti\u00eau l\u00e0 t\u00ecm c\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i – nh\u1eefng t\u1eeb kh\u00f3a bao g\u1ed3m b\u1ed1n t\u1eeb tr\u1edf l\u00ean. Nh\u1eefng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm g\u00f5 c\u00e1c c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm d\u00e0i h\u01a1n n\u00e0y th\u01b0\u1eddng th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u c\u1ee7a h\u1ecd v\u00e0 t\u00ecm hi\u1ec3u ch\u00ednh x\u00e1c nh\u1eefng g\u00ec h\u1ecd \u0111ang t\u00ecm ki\u1ebfm, bi\u1ebfn ch\u00fang th\u00e0nh tri\u1ec3n v\u1ecdng ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n

        M\u1ed9t c\u00f4ng c\u1ee5 t\u1ed1t \u0111\u1ec3 t\u00ecm c\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i l\u00e0 \u00dcbersuggest, nh\u01b0ng b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 l\u1ea5y ngu\u1ed3n tr\u1ef1c ti\u1ebfp t\u1eeb Google. Sau khi ti\u1ebfn h\u00e0nh t\u00ecm ki\u1ebfm, ch\u1ec9 c\u1ea7n cu\u1ed9n xu\u1ed1ng d\u01b0\u1edbi c\u00f9ng c\u1ee7a trang v\u00e0 t\u00ecm trong ph\u1ea7n T\u00ecm ki\u1ebfm li\u00ean quan \u0111\u1ebfn<\/p>\n

        V\u00ed d\u1ee5, m\u1ed9t t\u00ecm ki\u1ebfm cho c\u00e1c d\u1ecbch v\u1ee5 thi\u1ebft k\u1ebf th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, v\u00ed d\u1ee5, hi\u1ec3n th\u1ecb c\u00e1c g\u1ee3i \u00fd sau:<\/p>\n

        \"\u0110\u1ec1<\/p>\n

        5. L\u1ecdc c\u00e1c t\u1eeb kh\u00f3a kh\u00f4ng li\u00ean quan.<\/h3>\n

        Nh\u1eafm m\u1ee5c ti\u00eau c\u00e1c lo\u1ea1i t\u1eeb kh\u00f3a m\u00e0 ch\u00fang ta \u0111\u00e3 th\u1ea3o lu\u1eadn trong ph\u1ea7n tr\u01b0\u1edbc, s\u1ebd \u0111i m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng cao cho qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n, nh\u01b0ng c\u0169ng c\u00f3 nh\u1eefng b\u01b0\u1edbc b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ec3 ch\u1ee7 \u0111\u1ed9ng tr\u00e1nh c\u00e1c nh\u1ea5p chu\u1ed9t \u00edt mong mu\u1ed1n h\u01a1n.<\/p>\n

        Xem qua B\u00e1o c\u00e1o \u0110i\u1ec1u kho\u1ea3n T\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem b\u1ea1n c\u00f3 nh\u1eadn \u0111\u01b0\u1ee3c b\u1ea5t k\u1ef3 nh\u1ea5p chu\u1ed9t kh\u00f4ng li\u00ean quan n\u00e0o \u0111\u1ebfn qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh kh\u00f4ng. N\u1ebfu b\u1ea1n t\u00ecm th\u1ea5y b\u1ea5t k\u1ef3 nh\u1ea5p chu\u1ed9t (ho\u1eb7c l\u1ea7n hi\u1ec3n th\u1ecb) n\u00e0o nh\u01b0 v\u1eady, h\u00e3y th\u00eam c\u00e1c t\u1eeb kh\u00f3a \u0111\u00f3 v\u00e0o danh s\u00e1ch t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh c\u1ee7a b\u1ea1n – \u0111i\u1ec1u n\u00e0y cho Google ho\u1eb7c Bing kh\u00f4ng hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n cho b\u1ea5t k\u1ef3 t\u1eeb kh\u00f3a n\u00e0o trong s\u1ed1 n\u00e0y.<\/p>\n

        Quay tr\u1edf l\u1ea1i v\u00ed d\u1ee5 tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 d\u1ecbch v\u1ee5 thi\u1ebft k\u1ebf web, m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh b\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n th\u00eam l\u00e0: gi\u00e1 r\u1ebb, mi\u1ec5n ph\u00ed, ch\u1ee7 \u0111\u1ec1, tr\u01b0\u1eddng h\u1ecdc, c\u00f4ng vi\u1ec7c, v.v … \u0110i\u1ec1u n\u00e0y s\u1ebd \u0111\u1ea3m b\u1ea3o b\u1ea1n kh\u00f4ng l\u00e3ng ph\u00ed ti\u1ec1n c\u1ee7a m\u00ecnh khi nh\u1ea5p v\u00e0o t\u1eeb ng\u01b0\u1eddi d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm c\u00e1c t\u1eeb kh\u00f3a nh\u01b0 c\u00f4ng vi\u1ec7c thi\u1ebft k\u1ebf web c\u1ee7a San Francisco San Francisco ho\u1eb7c ch\u1ee7 \u0111\u1ec1 thi\u1ebft k\u1ebf trang web WordPress.<\/p>\n

        N\u1ebfu b\u1ea1n \u0111\u00e3 l\u00e0m theo h\u01b0\u1edbng d\u1eabn c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 theo d\u00f5i v\u00e0 ph\u00e2n b\u1ed5 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 trong ph\u1ea7n m\u1ed9t v\u00e0 hai, gi\u1edd \u0111\u00e2y b\u1ea1n s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng x\u00e1c \u0111\u1ecbnh t\u1eeb kh\u00f3a n\u00e0o d\u1eabn \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng d\u1eabn k\u00e9m v\u00e0 t\u1eeb kh\u00f3a n\u00e0o \u0111ang t\u1ea1o ra c\u01a1 h\u1ed9i.<\/p>\n

        N\u1ebfu b\u1ea1n th\u1ea5y r\u1eb1ng c\u00e1c t\u1eeb kh\u00f3a nh\u1ea5t \u0111\u1ecbnh ch\u1ee7 y\u1ebfu t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng k\u00e9m, b\u1ea1n c\u00f3 th\u1ec3 th\u00eam ch\u00fang v\u00e0o danh s\u00e1ch t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh \u0111\u1ec3 ng\u1eebng nh\u1eadn l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb c\u00e1c lo\u1ea1i t\u00ecm ki\u1ebfm n\u00e0y.<\/p>\n

        M\u1eb7t kh\u00e1c, gi\u1edd \u0111\u00e2y b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t danh s\u00e1ch c\u00e1c t\u1eeb kh\u00f3a \u0111\u00e3 t\u1ea1o ra c\u01a1 h\u1ed9i (v\u00e0 kh\u00e1ch h\u00e0ng) cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n

        \"Keyword_opportilities_highlighted\"<\/p>\n

        B\u1ea1n c\u00f3 th\u1ec3 nh\u00e2n \u0111\u00f4i c\u00e1c t\u1eeb kh\u00f3a n\u00e0y theo ba c\u00e1ch:<\/p>\n

          \n
        • T\u0103ng gi\u00e1 th\u1ea7u c\u1ee7a h\u1ecd \u0111\u1ec3 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n x\u1ebfp h\u1ea1ng \u1edf \u0111\u1ea7u k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/li>\n
        • Ph\u00e2n \u0111o\u1ea1n c\u00e1c t\u1eeb kh\u00f3a n\u00e0y th\u00e0nh m\u1ed9t nh\u00f3m ho\u1eb7c chi\u1ebfn d\u1ecbch m\u1edbi \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u qu\u1ea3ng c\u00e1o v\u00e0 trang \u0111\u00edch t\u00f9y ch\u1ec9nh h\u01a1n cho ch\u00fang.<\/li>\n
        • T\u00ecm c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan kh\u00e1c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 b\u1ecf l\u1ee1 l\u1ea7n \u0111\u1ea7u ti\u00ean.<\/li>\n<\/ul>\n

          N\u1ebfu b\u1ea1n c\u1ea7n tr\u1ee3 gi\u00fap \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh t\u1eeb kh\u00f3a m\u1ea1nh v\u00e0 t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh, c\u00f3 th\u1ec3 h\u1eefu \u00edch khi s\u1eed d\u1ee5ng m\u1eabu ho\u1eb7c x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch t\u1eeb kh\u00f3a cho c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 h\u01b0\u1edbng d\u1eabn h\u01b0\u1edbng d\u1eabn c\u00e1ch s\u1eed d\u1ee5ng m\u1eabu qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch PPC mi\u1ec5n ph\u00ed c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n

          6. S\u1eed d\u1ee5ng b\u1ea3n sao qu\u1ea3ng c\u00e1o \u0111\u1ec3 kh\u00e1ch truy c\u1eadp \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n tr\u01b0\u1edbc.<\/h3>\n

          Vi\u1ebft b\u1ea3n sao qu\u1ea3ng c\u00e1o ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c t\u0103ng t\u1ef7 l\u1ec7 nh\u1ea5p l\u00e0 m\u1ed9t sai l\u1ea7m. B\u1ea1n n\u00ean vi\u1ebft qu\u1ea3ng c\u00e1o cho kh\u00e1ch truy c\u1eadp \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n tr\u01b0\u1edbc, \u0111\u1ec3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c s\u1ebd ph\u00f9 h\u1ee3p h\u01a1n v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. M\u1ed9t s\u1ed1 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y l\u00e0 b\u1eb1ng c\u00e1ch th\u00eam c\u00e1c y\u1ebfu t\u1ed1 sau v\u00e0o b\u1ea3n sao qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n

          Quy m\u00f4 kinh doanh<\/h4>\n

          N\u1ebfu b\u1ea1n nh\u1eafm m\u1ee5c ti\u00eau c\u00e1c doanh nghi\u1ec7p c\u00f3 quy m\u00f4 nh\u1ea5t \u0111\u1ecbnh, h\u00e3y ph\u1ea3n \u00e1nh \u0111i\u1ec1u \u0111\u00f3 trong b\u1ea3n sao qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n mu\u1ed1n nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o c\u00e1c doanh nghi\u1ec7p l\u1edbn h\u01a1n, b\u1ea1n c\u00f3 th\u1ec3 th\u00eam doanh nghi\u1ec7p c\u1ee7a Cameron v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh v\u00e0 t\u1ea1o b\u1ea3n sao, ch\u1eb3ng h\u1ea1n nh\u01b0 thi\u1ebft k\u1ebf WordPress l\u1edbp doanh nghi\u1ec7p.<\/p>\n

          C\u00f4ng nghi\u1ec7p<\/h4>\n

          N\u1ebfu b\u1ea1n l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c ng\u00e0nh d\u1ecdc c\u1ee5 th\u1ec3, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m r\u00f5 \u0111i\u1ec1u \u0111\u00f3 trong qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. V\u00ed d\u1ee5: qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecdc: Thi\u1ebft k\u1ebf WordPress d\u00e0nh cho ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe. \u0110i\u1ec1u n\u00e0y th\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch v\u00e0 t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c ph\u00e2n \u0111o\u1ea1n (xem m\u1eb9o ba v\u00e0 b\u1ed1n).<\/p>\n

          Gi\u00e1 c\u1ea3<\/h4>\n

          Nhi\u1ec1u c\u00f4ng ty kh\u00f4ng tho\u1ea3i m\u00e1i khi th\u00eam gi\u00e1 v\u00e0o b\u1ea3n sao qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd, nh\u01b0ng \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1ch t\u1ed1t \u0111\u1ec3 lo\u1ea1i tr\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 ng\u00e2n s\u00e1ch cho gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c n\u00e0y b\u1eb1ng c\u00e1ch th\u00eam v\u0103n b\u1ea3n nh\u01b0, B\u1eaft \u0111\u1ea7u v\u1edbi gi\u00e1 $ 499 \/ th\u00e1ng, G\u00f3i ho\u1eb7c tr\u00ean B\u1eaft \u0111\u1ea7u t\u1eeb $ 10.000.<\/p>\n

          M\u1ee5c ti\u00eau<\/h4>\n

          Bao g\u1ed3m nh\u00e2n v\u1eadt m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n trong b\u1ea3n sao qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi kh\u00e1c \u0111\u1ec3 s\u01a1 tuy\u1ec3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n v\u00e0 th\u1eadm ch\u00ed c\u00e1 nh\u00e2n h\u00f3a qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y v\u1edbi v\u0103n b\u1ea3n nh\u01b0 l\u00e0 D\u00e0nh cho c\u00e1c ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf, ho\u1eb7c Cho c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb ti\u1ebfp th\u1ecb ph\u00e2n bi\u1ec7t \u0111\u1ed1i x\u1eed.<\/p>\n

          \u0110i\u1ec1u quan tr\u1ecdng n\u1eefa l\u00e0 ph\u1ea3i li\u00ean t\u1ee5c ki\u1ec3m tra A \/ B \u0111\u1ec3 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t c\u1ee7a ch\u00fang. Theo nguy\u00ean t\u1eafc chung, b\u1ea1n ph\u1ea3i lu\u00f4n c\u00f3 hai qu\u1ea3ng c\u00e1o ch\u1ea1y cho m\u1ed7i nh\u00f3m qu\u1ea3ng c\u00e1o trong c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh.<\/p>\n

          Sau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh qu\u1ea3ng c\u00e1o n\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n b\u1eb1ng c\u00e1ch xem s\u1ed1 l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c t\u1ea1o t\u1eeb m\u1ed7i qu\u1ea3ng c\u00e1o, ngo\u00e0i t\u1ef7 l\u1ec7 nh\u1ea5p.<\/p>\n

          7. Ph\u00e1t tri\u1ec3n c\u00e1c trang \u0111\u00edch ph\u00f9 h\u1ee3p cho c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/h3>\n

          Khi kh\u00e1ch truy c\u1eadp v\u00e0o m\u1ed9t trong c\u00e1c trang \u0111\u00edch c\u1ee7a b\u1ea1n, b\u1ea1n \u0111\u00e3 tr\u1ea3 ti\u1ec1n cho l\u1ea7n nh\u1ea5p. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c bi\u1ec7n ph\u00e1p nh\u01b0 th\u00eam tr\u01b0\u1eddng bi\u1ec3u m\u1eabu b\u1ed5 sung ho\u1eb7c x\u00e1c th\u1ef1c cho \u0111\u1ecba ch\u1ec9 email doanh nghi\u1ec7p trong n\u1ed7 l\u1ef1c gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng, b\u1ecb nh\u1ea7m l\u1eabn. Thay v\u00e0o \u0111\u00f3, b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o t\u1ed1i \u0111a h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a c\u00e1c trang \u0111\u00edch c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u h\u00f3a c\u00e1c y\u1ebfu t\u1ed1 b\u00ean d\u01b0\u1edbi.<\/p>\n

          \u0110i\u1ec1u ch\u1ec9nh c\u00e1c trang \u0111\u00edch c\u1ee7a b\u1ea1n theo nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n, \u0111\u1eb7c bi\u1ec7t t\u1eadp trung v\u00e0o n\u1ed9i dung b\u1ea1n c\u00f3 trong m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean.<\/p>\n

          Th\u1eadt l\u00fd t\u01b0\u1edfng \u0111\u1ec3 t\u1ea1o c\u00e1c trang \u0111\u00edch duy nh\u1ea5t cho m\u1ed7i nh\u00f3m qu\u1ea3ng c\u00e1o. Nh\u01b0ng, \u0111\u00f4i khi \u0111i\u1ec1u n\u00e0y kh\u00f4ng kh\u1ea3 thi – \u0111\u1eb7c bi\u1ec7t n\u1ebfu b\u1ea1n \u0111ang l\u00e0m vi\u1ec7c v\u1edbi h\u00e0ng ch\u1ee5c nh\u00f3m qu\u1ea3ng c\u00e1o kh\u00e1c nhau.<\/p>\n

          N\u1ebfu \u0111\u00e2y l\u00e0 tr\u01b0\u1eddng h\u1ee3p, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ti\u00eau \u0111\u1ec1 \u0111\u1ed9ng v\u00e0 ti\u00eau \u0111\u1ec1 ph\u1ee5 tr\u00ean c\u00e1c trang c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y s\u1ebd cho ph\u00e9p b\u1ea1n thay \u0111\u1ed5i n\u1ed9i dung c\u1ee7a c\u00e1c trang \u0111\u00edch c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch chuy\u1ec3n c\u00e1c ti\u00eau \u0111\u1ec1 v\u00e0 ti\u00eau \u0111\u1ec1 ph\u1ee5 d\u01b0\u1edbi d\u1ea1ng tham s\u1ed1 c\u1ee7a URL trang \u0111\u00edch c\u1ee7a b\u1ea1n.<\/p>\n

          \u0110i\u1ec1u quan tr\u1ecdng n\u1eefa l\u00e0 ph\u1ea3i tu\u00e2n theo c\u00e1c th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t tr\u00ean trang \u0111\u00edch ch\u00ednh \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng nh\u1eefng ng\u01b0\u1eddi nh\u1ea5p v\u00e0o chuy\u1ec3n \u0111\u1ed5i. Ch\u00fang bao g\u1ed3m kh\u00f4ng c\u00f3 \u0111i\u1ec1u h\u01b0\u1edbng, m\u1ed9t n\u1ed9i dung ho\u1eb7c phi\u1ebfu mua h\u00e0ng \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y th\u00f4ng tin v\u00e0 h\u00ecnh \u1ea3nh ho\u1eb7c h\u00ecnh \u1ea3nh c\u00f3 th\u00eam th\u00f4ng tin v\u1ec1 b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec \u0111ang \u0111\u01b0\u1ee3c cung c\u1ea5p tr\u00ean trang. V\u1eabn kh\u00f4ng ch\u1eafc b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u? S\u1eed d\u1ee5ng nh\u1eefng v\u00ed d\u1ee5 thi\u1ebft k\u1ebf tuy\u1ec7t v\u1eddi cho c\u1ea3m h\u1ee9ng.<\/p>\n

          X\u00e1c \u0111\u1ecbnh cung c\u1ea5p \u1ed5 \u0111\u0129a nhi\u1ec1u k\u1ebft qu\u1ea3 nh\u1ea5t.<\/h4>\n

          Ki\u1ec3m tra nhi\u1ec1u \u0111\u1ec1 ngh\u1ecb \u0111\u1ec3 xem c\u00e1i n\u00e0o c\u00f3 \u0111\u01b0\u1ee3c l\u1ef1c k\u00e9o nh\u1ea5t. H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n nh\u00ecn xa h\u01a1n c\u00e1c chuy\u1ec3n \u0111\u1ed5i \u0111\u1ec3 xem cung c\u1ea5p n\u00e0o \u0111ang t\u1ea1o ra nhi\u1ec1u c\u01a1 h\u1ed9i nh\u1ea5t. M\u1ed9t s\u1ed1 \u0111\u1ec1 ngh\u1ecb \u0111\u1ec3 th\u1eed nghi\u1ec7m bao g\u1ed3m: d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed, l\u1eadp l\u1ecbch tr\u00ecnh demo, \u0111\u00e1nh gi\u00e1 mi\u1ec5n ph\u00ed, y\u00eau c\u1ea7u t\u01b0 v\u1ea5n, y\u00eau c\u1ea7u \u0111\u1ec1 xu\u1ea5t v\u00e0 \u0111\u00e1nh gi\u00e1 mi\u1ec5n ph\u00ed.<\/p>\n

          Ki\u1ec3m tra, ki\u1ec3m tra, ki\u1ec3m tra.<\/h4>\n

          A \/ B ki\u1ec3m tra c\u00e1c trang \u0111\u00edch c\u1ee7a b\u1ea1n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c bi\u1ebfn th\u1ec3 n\u00e0o \u0111ang th\u00fac \u0111\u1ea9y nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i, c\u01a1 h\u1ed9i, kh\u00e1ch h\u00e0ng v\u00e0 ROI nh\u1ea5t:<\/p>\n

          \"M\u1ed9t<\/p>\n

          Lu\u00f4n lu\u00f4n A \/ B ki\u1ec3m tra m\u1ed9t y\u1ebfu t\u1ed1 duy nh\u1ea5t t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 c\u00f4 l\u1eadp \u1ea3nh h\u01b0\u1edfng c\u1ee7a y\u1ebfu t\u1ed1 \u0111\u00f3 \u0111\u1ebfn hi\u1ec7u su\u1ea5t. Ngo\u00e0i ra, ch\u1ec9 ki\u1ec3m tra hai bi\u1ebfn th\u1ec3 c\u1ee7a trang.<\/p>\n

          C\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t b\u1ea1n n\u00ean ch\u1ea1y th\u1eed nghi\u1ec7m l\u00e0 tr\u00ean m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean. Bao g\u1ed3m c\u00e1c:<\/p>\n

            \n
          • Ti\u00eau \u0111\u1ec1:<\/strong> Ki\u1ec3m tra c\u00e1c phi\u00ean b\u1ea3n kh\u00e1c nhau c\u1ee7a \u0111i\u1ec3m b\u00e1n h\u00e0ng ch\u00ednh, l\u1ee3i \u00edch ho\u1eb7c \u01b0u \u0111\u00e3i c\u1ee7a b\u1ea1n.<\/li>\n
          • K\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA):<\/strong> H\u00e3y th\u1eed b\u1ea3n sao CTA, m\u00e0u s\u1eafc, k\u00edch th\u01b0\u1edbc v\u00e0 v\u1ecb tr\u00ed kh\u00e1c nhau.<\/li>\n
          • Hero Shot ho\u1eb7c B\u1ed1i c\u1ea3nh:<\/strong> Ki\u1ec3m tra h\u00ecnh \u1ea3nh ho\u1eb7c video kh\u00e1c nhau cho anh h\u00f9ng c\u1ee7a b\u1ea1n b\u1eafn ho\u1eb7c n\u1ec1n.<\/li>\n
          • H\u00ecnh th\u1ee9c:<\/strong> Ki\u1ec3m tra \u0111\u1ed9 d\u00e0i v\u00e0 v\u1ecb tr\u00ed kh\u00e1c nhau cho h\u00ecnh th\u1ee9c t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb bi\u1ec3u m\u1eabu c\u1ee7a m\u00ecnh trong khu v\u1ef1c anh h\u00f9ng, \u1edf cu\u1ed1i trang ho\u1eb7c d\u01b0\u1edbi d\u1ea1ng c\u1eeda s\u1ed5 b\u1eadt l\u00ean.<\/li>\n<\/ul>\n

            8. S\u1eed d\u1ee5ng \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n cho c\u1ea3m h\u1ee9ng t\u1eeb kh\u00f3a.<\/h3>\n

            N\u1ebfu \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c b\u1ea5t \u0111\u1ed9ng s\u1ea3n qu\u00fd gi\u00e1 tr\u00ean c\u00e1c trang k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, h\u00e3y xem x\u00e9t chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd. H\u00e3y th\u1eed s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a t\u01b0\u01a1ng t\u1ef1 v\u00e0 k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng m\u00e0 kh\u00f4ng sao ch\u00e9p ch\u00fang m\u1ed9t c\u00e1ch tr\u1eafng tr\u1ee3n.<\/p>\n

            M\u1eb7c d\u00f9 bi\u1ebft nh\u1eefng g\u00ec \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 l\u1ee3i cho chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n, b\u1ea1n n\u00ean ch\u1eafc ch\u1eafn tr\u00e1nh s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a c\u00f3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd trong qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n tr\u00f4ng k\u00e9m tin c\u1eady h\u01a1n v\u00e0 Google c\u00f3 th\u1ec3 ph\u1ea1t b\u1ea1n. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 \u0111i\u1ec1u \u0111\u00f3 \u1edf \u0111\u00e2y.<\/p>\n

            9. Th\u1ef1c hi\u1ec7n \u0111i\u1ec1u ch\u1ec9nh d\u1ef1a tr\u00ean hi\u1ec7u su\u1ea5t di \u0111\u1ed9ng.<\/h3>\n

            N\u1ebfu b\u1ea1n \u0111\u00e3 tri\u1ec3n khai theo d\u00f5i thi\u1ebft b\u1ecb nh\u01b0 \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 trong m\u1eb9o m\u1ed9t v\u00e0 hai, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh thi\u1ebft b\u1ecb n\u00e0o (m\u00e1y t\u00ednh, m\u00e1y t\u00ednh b\u1ea3ng ho\u1eb7c \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh) \u0111ang c\u00f3 c\u01a1 h\u1ed9i l\u00e1i xe. N\u1ebfu b\u1ea1n th\u1ea5y r\u1eb1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i th\u00e0nh c\u01a1 h\u1ed9i, b\u1ea1n c\u00f3 th\u1ec3 ng\u1eebng ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng ho\u1eb7c gi\u1ea3m gi\u00e1 th\u1ea7u \u0111\u1ec3 m\u00e1y t\u00ednh v\u00e0 m\u00e1y t\u00ednh b\u1ea3ng nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea7n l\u1edbn l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a b\u1ea1n.<\/p>\n

            10. T\u1ea1o m\u1ed9t l\u1ecbch tr\u00ecnh qu\u1ea3ng c\u00e1o.<\/h3>\n

            Ngay c\u1ea3 khi b\u1ea1n \u0111ang ch\u1ea1y qu\u1ea3ng c\u00e1o 24\/7, b\u1ea1n v\u1eabn n\u00ean thi\u1ebft l\u1eadp l\u1ecbch qu\u1ea3ng c\u00e1o cho c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh. B\u1ea1n c\u00f3 th\u1ec3 th\u00eam c\u00e1c ng\u00e0y trong tu\u1ea7n ho\u1eb7c chia nh\u1ecf l\u1ecbch tr\u00ecnh c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch th\u00eam c\u00e1c ph\u00e2n \u0111o\u1ea1n h\u00e0ng gi\u1edd cho m\u1ed7i ng\u00e0y. Khi b\u1ea1n l\u00ean l\u1ecbch qu\u1ea3ng c\u00e1o, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 theo d\u00f5i hi\u1ec7u su\u1ea5t cho t\u1eebng ph\u00e2n \u0111o\u1ea1n h\u00e0ng ng\u00e0y ho\u1eb7c h\u00e0ng gi\u1edd m\u00e0 b\u1ea1n x\u00e1c \u0111\u1ecbnh:<\/p>\n

            \"qu\u1ea3ng<\/p>\n

            B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p d\u1eef li\u1ec7u c\u01a1 h\u1ed9i v\u00e0 l\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh ng\u00e0y ho\u1eb7c gi\u1edd n\u00e0o t\u1ea1o ra nhi\u1ec1u c\u01a1 h\u1ed9i nh\u1ea5t. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ea7u cho t\u1eebng ph\u00e2n kh\u00fac ho\u1eb7c ng\u1eebng ch\u1ea1y chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh cho c\u00e1c ph\u00e2n kh\u00fac \u0111\u00f3.<\/p>\n

            Th\u00f4ng th\u01b0\u1eddng b\u1ea1n n\u00ean xem d\u1eef li\u1ec7u n\u00e0y trong m\u1ed9t kho\u1ea3ng th\u1eddi gian d\u00e0i h\u01a1n – \u00edt nh\u1ea5t l\u00e0 m\u1ed9t ph\u1ea7n t\u01b0. N\u1ebfu b\u1ea1n th\u1ea5y r\u1eb1ng b\u1ea1n kh\u00f4ng t\u1ea1o ra b\u1ea5t k\u1ef3 c\u01a1 h\u1ed9i n\u00e0o v\u00e0o c\u00e1c tu\u1ea7n ho\u1eb7c cu\u1ed1i tu\u1ea7n, b\u1ea1n c\u00f3 th\u1ec3 ng\u1eebng ch\u1ea1y h\u1ea7u h\u1ebft c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh trong nh\u1eefng kho\u1ea3ng th\u1eddi gian \u0111\u00f3 v\u00e0 chuy\u1ec3n ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n sang gi\u1edd l\u00e0m vi\u1ec7c th\u00f4ng th\u01b0\u1eddng.<\/p>\n

            Chi\u1ebfn d\u1ecbch PPC l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng B2B. Tuy nhi\u00ean, nhi\u1ec1u c\u00f4ng ty \u0111\u1ea5u tranh trong vi\u1ec7c t\u1ea1o ra c\u01a1 h\u1ed9i v\u00e0 th\u00fac \u0111\u1ea9y ROI t\u00edch c\u1ef1c t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a h\u1ecd. 10 chi\u1ebfn l\u01b0\u1ee3c tr\u00ean s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng cao. H\u1ecd c\u00f3 th\u1ec3 gi\u00fap th\u00fac \u0111\u1ea9y l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n.<\/p>\n

            \"K\u00eau<\/span><\/span><\/div>\n