{"id":2656,"date":"2019-06-06T01:40:11","date_gmt":"2019-06-05T22:40:11","guid":{"rendered":"https:\/\/super-news.info\/vi\/huong-dan-cua-nha-tiep-thi-thuong-mai-dien-tu-ve-quang-cao-ppc\/"},"modified":"2019-06-06T01:40:12","modified_gmt":"2019-06-05T22:40:12","slug":"huong-dan-cua-nha-tiep-thi-thuong-mai-dien-tu-ve-quang-cao-ppc","status":"publish","type":"post","link":"https:\/\/super-news.info\/vi\/huong-dan-cua-nha-tiep-thi-thuong-mai-dien-tu-ve-quang-cao-ppc\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn c\u1ee7a nh\u00e0 ti\u1ebfp th\u1ecb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1ec1 qu\u1ea3ng c\u00e1o PPC"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"hs_cos_wrapper_post_body\">\n<p>N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t c\u1ef1u chi\u1ebfn binh PPC, b\u1ea1n n\u00ean d\u00e0nh to\u00e0n b\u1ed9 th\u1eddi gian cho b\u1ee9c tranh l\u1edbn h\u01a1n v\u00e0 t\u00ecm ra nh\u1eefng c\u00e1ch s\u00e1ng t\u1ea1o m\u1edbi \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c nh\u1ea5p chu\u1ed9t th\u00e2n thi\u1ec7n v\u1edbi chuy\u1ec3n \u0111\u1ed5i gi\u00e1 r\u1ebb.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t \u0111\u00fang \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u0111ang ch\u01a1i trong m\u1ed9t kh\u00f4ng gian c\u1ef1c k\u1ef3 ph\u1ee9c t\u1ea1p v\u00e0 c\u1ea1nh tranh, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi s\u1eed d\u1ee5ng PPC.<\/p>\n<p>Ngay c\u1ea3 c\u00e1c doanh nghi\u1ec7p nh\u1ecf \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c tr\u00ean bandwagon tr\u1ea3 ti\u1ec1n cho m\u1ed7i l\u1ea7n nh\u1ea5p. Theo m\u1ed9t nghi\u00ean c\u1ee9u n\u0103m 2018, 45% doanh nghi\u1ec7p d\u01b0\u1edbi 50 nh\u00e2n vi\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o PPC. Con s\u1ed1 \u0111\u00f3 nh\u1ea3y v\u1ecdt l\u00ean 74% khi n\u00f3i \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p nh\u1ecf c\u00f3 t\u1eeb 50 nh\u00e2n vi\u00ean tr\u1edf l\u00ean.<\/p>\n<p>Do s\u1ef1 ph\u1ee9c t\u1ea1p v\u00e0 c\u1ea1nh tranh li\u00ean t\u1ee5c, vi\u1ec7c b\u1ecf qua m\u1ed9t s\u1ed1 lo\u1ea1i tr\u00e1i c\u00e2y treo th\u1ea5p c\u1ee7a b\u1ea1n l\u00e0 kh\u00e1 ph\u1ed5 bi\u1ebfn.<!--more--><\/p>\n<h2>T\u1ea1i sao PPC r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed?<\/h2>\n<p>Kh\u00f4ng c\u00f3 g\u00ec \u0111\u00e1ng ng\u1ea1c nhi\u00ean, c\u00e1c t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m tr\u1ef1c tuy\u1ebfn &#8211; \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u00ean Google &#8211; \u0111ang b\u00f9ng n\u1ed5. Ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ch\u00fa \u00fd v\u00e0 mua v\u00e0o PPC. Trong qu\u00fd 4 n\u0103m 2018, chi ti\u00eau cho qu\u1ea3ng c\u00e1o Google Mua s\u1eafm \u0111\u00e3 t\u0103ng 43%.<\/p>\n<p>M\u1eb7c d\u00f9 Amazon v\u1eabn l\u00e0 \u0111i\u1ec3m d\u1eebng \u0111\u1ea7u ti\u00ean cho nhi\u1ec1u t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m c\u1ee7a kh\u00e1ch h\u00e0ng, Google kh\u00f4ng h\u1ec1 thua k\u00e9m. Theo Wordstream, kh\u00e1ch h\u00e0ng trung b\u00ecnh mua m\u1ed9t s\u1ea3n ph\u1ea9m trong v\u00f2ng 20 ng\u00e0y k\u1ec3 t\u1eeb khi t\u00ecm ki\u1ebfm n\u00f3 tr\u00ean Google v\u00e0 v\u1edbi 26 ng\u00e0y t\u00ecm ki\u1ebfm tr\u00ean Amazon. H\u1ecd c\u0169ng b\u00e1o c\u00e1o r\u1eb1ng 35% ng\u01b0\u1eddi d\u00f9ng mua s\u1ea3n ph\u1ea9m trong v\u00f2ng 5 ng\u00e0y k\u1ec3 t\u1eeb khi t\u00ecm ki\u1ebfm Google.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 danh s\u00e1ch n\u0103m m\u1eb9o m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh m\u00e0 kh\u00f4ng c\u1ea7n b\u1ed9i chi.<\/p>\n<h2>PPC th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/h2>\n<h3>1. C\u00e2n b\u1eb1ng c\u00e1c t\u1eeb kh\u00f3a r\u1ed9ng v\u00e0 c\u1ef1c k\u1ef3 c\u1ee5 th\u1ec3.<\/h3>\n<p>H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n b\u00e1n l\u1ed1p xe v\u00e0 v\u00e0nh \u0111\u1ec3 ki\u1ebfm s\u1ed1ng. B\u1ea1n v\u1eeba m\u1edf m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m tr\u00ean c\u00f9ng m\u1ed9t \u0111\u01b0\u1eddng ph\u1ed1 v\u1edbi m\u1ed9t s\u1ed1 \u0111\u1ea1i l\u00fd \u00f4 t\u00f4 kh\u00e1c nhau. (T\u00f4i bi\u1ebft, b\u1ea1n l\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, nh\u01b0ng h\u00e3y \u1edf l\u1ea1i v\u1edbi t\u00f4i \u1edf \u0111\u00e2y).<\/p>\n<p>B\u1ea1n th\u1ea5y kh\u00e1ch h\u00e0ng \u0111i b\u1ed9 h\u00e0ng ng\u00e0y v\u1eabn \u0111ang trong ch\u1ebf \u0111\u1ed9 nghi\u00ean c\u1ee9u v\u00e0 kh\u00f4ng bi\u1ebft h\u1ecd mu\u1ed1n nh\u00e3n hi\u1ec7u n\u00e0o ho\u1eb7c c\u1ee1 l\u1ed1p n\u00e0o h\u1ecd c\u1ea7n.<\/p>\n<p>B\u1ea1n th\u1ea5y r\u1eb1ng nhi\u1ec1u ng\u01b0\u1eddi trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi b\u01b0\u1edbc v\u00e0o c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 xu h\u01b0\u1edbng n\u00f3i chuy\u1ec7n v\u1edbi nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n \u0111\u1ec3 xin l\u1eddi khuy\u00ean v\u00e0 cu\u1ed1i c\u00f9ng \u0111\u1ec3 l\u1ea1i trong t\u00e2m tr\u00ed b\u1ea1n, nh\u01b0ng r\u00f5 r\u00e0ng t\u00ecm n\u01a1i kh\u00e1c \u0111\u1ec3 bi\u1ebft gi\u00e1 t\u1ed1t h\u01a1n b\u00e2y gi\u1edd m\u00e0 h\u1ecd \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o nhi\u1ec1u h\u01a1n.<\/p>\n<p>B\u00e2y gi\u1edd, gi\u1ea3 s\u1eed b\u1ea1n \u0111\u00e3 b\u1eaft g\u1eb7p m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng bi\u1ebft ch\u00ednh x\u00e1c h\u1ecd c\u1ea7n lo\u1ea1i l\u1ed1p n\u00e0o cho \u0111\u1ebfn s\u1ed1 ki\u1ec3u c\u1ee5 th\u1ec3.<\/p>\n<p>Nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c chu k\u1ef3 b\u00e1n h\u00e0ng s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua h\u00e0ng c\u1ee7a b\u1ea1n h\u01a1n n\u1ebfu h\u1ecd b\u01b0\u1edbc v\u00e0o c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n tr\u01b0\u1edbc.<\/p>\n<p>C\u00f3 m\u1ed9t k\u1ecbch b\u1ea3n t\u01b0\u01a1ng t\u1ef1 \u0111ang di\u1ec5n ra trong kh\u00f4ng gian th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cho nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea5u th\u1ea7u theo c\u00e1c \u0111i\u1ec1u kho\u1ea3n c\u1ea1nh tranh. Trong ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y, v\u00ed d\u1ee5, nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 l\u00e0 &quot;l\u1ed1p xe gi\u00e1 r\u1ebb&quot; ho\u1eb7c &quot;giao d\u1ecbch l\u1ed1p tr\u1ef1c tuy\u1ebfn.&quot;<\/p>\n<p>Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 nh\u1ea5p v\u00e0o 4 \u0111\u1ebfn 5 qu\u1ea3ng c\u00e1o kh\u00e1c nhau, s\u1eed d\u1ee5ng trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u v\u00e0 sau \u0111\u00f3 mua t\u1eeb b\u1ea5t k\u1ef3 ai c\u00f3 gi\u00e1 th\u1ea5p nh\u1ea5t.<\/p>\n<p>M\u1eb7c d\u00f9 b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng bao gi\u1edd tho\u00e1t kh\u1ecfi v\u00f2ng lu\u1ea9n qu\u1ea9n khi tr\u1ea3 ti\u1ec1n cho c\u00e1c nh\u1ea5p chu\u1ed9t \u0111\u1eaft ti\u1ec1n cho c\u00e1c t\u1eeb kh\u00f3a chung chung v\u00e0 c\u1ea1nh tranh h\u01a1n, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u c\u00e2n b\u1eb1ng n\u00f3 b\u1eb1ng c\u00e1ch nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o cu\u1ed1i ph\u1ed5 c\u1ee5 th\u1ec3. \u0110\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 th\u1eed c\u00e1c t\u1eeb kh\u00f3a nh\u01b0 s\u1ed1 m\u00f4 h\u00ecnh, t\u00ean b\u1ed9 ph\u1eadn ho\u1eb7c m\u00e3 UPC.<\/p>\n<p>B\u1ea1n s\u1ebd hi\u1ebfm khi th\u1ea5y c\u00f9ng m\u1ed9t kh\u1ed1i l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng g\u00f5 v\u00e0o c\u00e1c truy v\u1ea5n v\u1edbi m\u1ee9c \u0111\u1ed9 chi ti\u1ebft n\u00e0y. Nh\u01b0ng c\u00f3 r\u1ea5t nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ngo\u00e0i kia bi\u1ebft <em>ch\u00ednh x\u00e1c<\/em> nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n v\u00e0 ch\u1ec9 c\u1ea7n t\u00ecm ra c\u00e1ch d\u1ec5 nh\u1ea5t \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c n\u00f3.<\/p>\n<p>Kh\u00f4ng ch\u1ec9 c\u00e1c nh\u1ea5p chu\u1ed9t r\u1ebb h\u01a1n \u0111\u00e1ng k\u1ec3 do s\u1ef1 c\u1ea1nh tranh th\u1ea5p v\u1ec1 t\u1eeb kh\u00f3a s\u1ed1 m\u00f4 h\u00ecnh, m\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u00f2n cao h\u01a1n nhi\u1ec1u. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap gi\u1ea3m CPA t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n xu\u1ed1ng.<\/p>\n<p>Ngo\u00e0i ra, khi ai \u0111\u00f3 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o s\u1ed1 m\u00f4 h\u00ecnh c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi tr\u1ef1c ti\u1ebfp cho h\u1ecd \u0111\u1ebfn trang s\u1ea3n ph\u1ea9m cung c\u1ea5p cho h\u1ecd m\u1ecdi th\u1ee9 h\u1ecd \u0111ang t\u00ecm ki\u1ebfm \u1edf m\u1ed9t n\u01a1i.<\/p>\n<h3>2. X\u00e1c \u0111\u1ecbnh v\u00e0 m\u1edf r\u1ed9ng c\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i.<\/h3>\n<p>C\u0169ng c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng kh\u00e1ch h\u00e0ng bi\u1ebft nhi\u1ec1u v\u1ec1 nh\u1eefng g\u00ec h\u1ecd \u0111ang t\u00ecm ki\u1ebfm, nh\u01b0ng ch\u01b0a ho\u00e0n to\u00e0n nh\u1eadp m\u00e3 UPC. H\u1ecd c\u00f3 th\u1ec3 \u0111ang g\u00f5 c\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i nh\u01b0 &quot;qu\u1ea7n capri m\u00e0u \u0111\u1ecf nh\u1ecf nh\u1eafn&quot; ho\u1eb7c &quot;gh\u1ebf t\u1ea9y tr\u1eafng Sox \u0111\u1ecf&quot;.<\/p>\n<p>Trong giao di\u1ec7n Qu\u1ea3ng c\u00e1o Google, h\u00e3y xem B\u00e1o c\u00e1o truy v\u1ea5n t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n. (N\u1ebfu b\u1ea1n g\u1eb7p kh\u00f3 kh\u0103n khi t\u00ecm ki\u1ebfm n\u00f3, h\u00e3y xem trong m\u1ed9t chi\u1ebfn d\u1ecbch trong &quot;Chi ti\u1ebft t\u1eeb kh\u00f3a.&quot;) B\u00e1o c\u00e1o n\u00e0y s\u1ebd hi\u1ec3n th\u1ecb c\u00e1c t\u1eeb kh\u00f3a v\u00e0 c\u1ee5m t\u1eeb \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm ch\u00ednh x\u00e1c \u0111\u00e3 k\u00edch ho\u1ea1t qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n<p>S\u1eafp x\u1ebfp theo c\u00e1c t\u1eeb kh\u00f3a d\u1eabn \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i v\u00e0 c\u1ed1 g\u1eafng x\u00e1c \u0111\u1ecbnh c\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i c\u00f3 th\u1ec3 ch\u1ee9a m\u1ed9t v\u00e0i chi ti\u1ebft s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3.<\/p>\n<p>V\u00ed d\u1ee5: h\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n \u0111ang \u0111\u1eb7t gi\u00e1 th\u1ea7u cho c\u1ee5m t\u1eeb &quot;v\u00e0nh m\u1edbi&quot; nh\u01b0ng bi\u1ebft r\u1eb1ng ai \u0111\u00f3 \u0111\u00e3 mua s\u1ea3n ph\u1ea9m tr\u00ean trang web c\u1ee7a b\u1ea1n sau khi t\u00ecm ki\u1ebfm th\u01b0\u01a1ng hi\u1ec7u, k\u00edch th\u01b0\u1edbc v\u00e0 m\u00e0u s\u1eafc c\u1ee7a v\u00e0nh h\u1ecd mu\u1ed1n. T\u1ea1i \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 th\u00eam t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i \u0111\u00f3 v\u00e0o nh\u00f3m qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u00e0 \u0111\u1ea5u th\u1ea7u m\u1ea1nh m\u1ebd v\u00ec b\u1ea1n bi\u1ebft n\u00f3 chuy\u1ec3n \u0111\u1ed5i t\u1ed1t.<\/p>\n<p>H\u00e3y ngh\u0129 v\u1ec1 c\u00e1c t\u1eeb kh\u00f3a r\u1ed9ng c\u1ee7a b\u1ea1n nh\u01b0 \u0111\u00fac m\u1ed9t m\u1ea1ng l\u01b0\u1edbi r\u1ed9ng. H\u1ecd s\u1ebd b\u1eaft \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u c\u00e1. Nh\u01b0ng, \u0111\u1ec3 t\u00ecm \u0111\u00e1 qu\u00fd, b\u1ea1n s\u1ebd c\u1ea7n ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 xem t\u1eeb kh\u00f3a n\u00e0o th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i m\u00e0 b\u1ea1n \u0111ang thi\u1ebfu.<\/p>\n<h3>3. Tr\u1ea3 gi\u00e1 cho c\u00e1c t\u1eeb kh\u00f3a t\u01b0\u01a1ng t\u1ef1 nh\u01b0 \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n.<\/h3>\n<p>B\u00e2y gi\u1edd b\u1ea1n \u0111\u00e3 bao ph\u1ee7 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3, t\u1ea1i sao l\u1ea1i b\u1ecf qua nh\u1eefng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm \u0111\u1ec3 mua c\u1ee5 th\u1ec3 t\u1eeb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n? R\u1ea5t nhi\u1ec1u t\u00ecm ki\u1ebfm \u0111\u1ebfn t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 nghe v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3 \u0111\u1ec3 mua t\u1eeb &#8211; nh\u01b0ng h\u1ecd ch\u01b0a b\u1ecb thuy\u1ebft ph\u1ee5c. Nh\u1eefng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c m\u1edf cho c\u00e1c t\u00f9y ch\u1ecdn kh\u00e1c v\u1edbi \u01b0u \u0111\u00e3i t\u1ed1t h\u01a1n.<\/p>\n<p>Trong th\u1ebf gi\u1edbi mua s\u1eafm v\u1eadt l\u00fd, ai \u0111\u00f3 c\u00f3 th\u1ec3 b\u01b0\u1edbc v\u00e0o c\u1eeda h\u00e0ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u1edbi b\u1ea1n n\u1ebfu h\u1ecd c\u00f3 d\u1ea5u hi\u1ec7u t\u1ef1 h\u00e0o v\u1ec1 gi\u00e1 t\u1ed1t h\u01a1n v\u00e0 l\u1ef1a ch\u1ecdn l\u1edbn h\u01a1n. \u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao c\u00f3 th\u1ec3 h\u1eefu \u00edch khi t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn c\u00e1c t\u1eeb kh\u00f3a c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u01a1n gi\u1ea3n khi\u1ebfn kh\u00e1ch h\u00e0ng bi\u1ebft r\u1eb1ng b\u1ea1n c\u0169ng l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn thay th\u1ebf, gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng.<\/p>\n<h3>4. Kh\u00f4ng s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a mang nh\u00e3n hi\u1ec7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/h3>\n<p>Trong khi nh\u1eafm m\u1ee5c ti\u00eau t\u1eeb kh\u00f3a qu\u1ea3ng c\u00e1o c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, b\u1ea1n n\u00ean <strong>tr\u00e1nh nh\u1eafm m\u1ee5c ti\u00eau t\u1eeb kh\u00f3a th\u01b0\u01a1ng hi\u1ec7u<\/strong>. M\u1ed9t v\u00e0i \u0111i\u1ec1u c\u00f3 th\u1ec3 x\u1ea3y ra n\u1ebfu b\u1ea1n l\u00e0m \u0111i\u1ec1u n\u00e0y:<\/p>\n<ul>\n<li>B\u1ea1n s\u1ebd tr\u1ea3 ti\u1ec1n cho l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng.<\/li>\n<li>Khi \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n th\u00f4ng b\u00e1o, h\u1ecd c\u00f3 th\u1ec3 t\u0103ng chi ph\u00ed c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3 b\u1eb1ng c\u00e1ch \u0111\u1eb7t gi\u00e1 th\u1ea7u cao h\u01a1n m\u1ed9t ch\u00fat (v\u00ec h\u1ecd c\u00f3 \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n).<\/li>\n<li>\u0110\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ph\u00e0n n\u00e0n v\u1edbi Google v\u00e0 b\u1ea1n s\u1ebd b\u1ecb t\u00e1t v\u00e0o c\u1ed5 tay (ho\u1eb7c t\u1ec7 h\u01a1n).<\/li>\n<li>B\u1ea1n s\u1ebd tr\u00f4ng gi\u1ed1ng nh\u01b0 m\u1ed9t m\u00f4n th\u1ec3 thao ngh\u00e8o n\u00e0n, ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 m\u1ed9t ch\u00fat gi\u1eadt.<\/li>\n<\/ul>\n<p>Kh\u00f4ng ai trong s\u1ed1 \u0111\u00f3 l\u00e0 qu\u00e1 h\u1ea5p d\u1eabn. Thay v\u00ec nh\u1eafm m\u1ee5c ti\u00eau tr\u1ef1c ti\u1ebfp v\u00e0o c\u00e1c t\u1eeb kh\u00f3a c\u00f3 th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y l\u1ea5y t\u00edn hi\u1ec7u t\u1eeb qu\u1ea3ng c\u00e1o PPC c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 gi\u00fap th\u00f4ng b\u00e1o chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a ri\u00eang b\u1ea1n.<\/p>\n<p>V\u00ed d\u1ee5: n\u1ebfu \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111ang \u0111\u1eb7t gi\u00e1 th\u1ea7u cho c\u00e1c t\u1eeb kh\u00f3a quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 xem x\u00e9t nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec7n di\u1ec7n ph\u1ea3i tr\u1ea3 ti\u1ec1n cho c\u00e1c \u0111i\u1ec1u kho\u1ea3n \u0111\u00f3.<\/p>\n<p>Ho\u1eb7c, m\u1eb7t tr\u00e1i, m\u1ed9t v\u00e0i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111ang gi\u00e0nh chi\u1ebfn th\u1eafng m\u1ed9t c\u00e1ch h\u1eefu c\u01a1 cho c\u00e1c t\u1eeb kh\u00f3a quan tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea1n, nh\u01b0ng b\u1ea1n s\u1ebd m\u1ea5t nhi\u1ec1u th\u00e1ng \u0111\u1ec3 lo\u1ea1i b\u1ecf ch\u00fang. T\u1ea1m th\u1eddi, s\u1eed d\u1ee5ng PPC \u0111\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cho c\u00e1c \u0111i\u1ec1u kho\u1ea3n \u0111\u00f3 l\u00e0 m\u1ed9t \u0111i\u1ec3m d\u1eebng tuy\u1ec7t v\u1eddi.<\/p>\n<h3>5. Bao g\u1ed3m gi\u00e1 c\u1ea3 minh b\u1ea1ch trong qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/h3>\n<p>V\u1edbi s\u1ed1 l\u01b0\u1ee3ng k\u00fd t\u1ef1 h\u1ea1n ch\u1ebf m\u00e0 ch\u00fang t\u00f4i c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng trong qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n v\u00e0 chi ph\u00ed m\u1ed7i l\u1ea7n nh\u1ea5p t\u0103ng l\u00ean, vi\u1ec7c ki\u1ec3m tra l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a b\u1ea1n tr\u01b0\u1edbc khi qu\u1ea3ng c\u00e1o th\u1ef1c s\u1ef1 tr\u1edf n\u00ean ng\u00e0y c\u00e0ng quan tr\u1ecdng.<\/p>\n<p>Ngay c\u1ea3 khi b\u1ea1n nh\u1eafm m\u1ee5c ti\u00eau m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a nh\u1ea5t \u0111\u1ecbnh, ch\u1ec9 c\u00f3 r\u1ea5t nhi\u1ec1u b\u1ea1n c\u00f3 th\u1ec3 suy ra t\u1eeb m\u1ed9t ng\u01b0\u1eddi g\u00f5 theo thu\u1eadt ng\u1eef chung. B\u1ea1n kh\u00f4ng th\u1ec3 h\u1ecfi h\u1ecd m\u1ee9c \u0111\u1ed9 nghi\u00eam tr\u1ecdng c\u1ee7a ng\u01b0\u1eddi mua, li\u1ec7u h\u1ecd c\u00f3 c\u00f2n \u1edf ch\u1ebf \u0111\u1ed9 nghi\u00ean c\u1ee9u hay m\u1ee9c \u0111\u1ed9 \u00fd \u0111\u1ecbnh c\u1ee7a h\u1ecd l\u00e0 g\u00ec.<\/p>\n<p>Tuy nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 s\u00e0ng l\u1ecdc nh\u1eefng ng\u01b0\u1eddi k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n b\u1eb1ng c\u00e1ch \u0111\u01b0a th\u00f4ng tin v\u1ec1 gi\u00e1 v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n cho ai \u0111\u00f3 ch\u1ec9 s\u1eb5n s\u00e0ng chi 40 \u0111\u00f4 la cho m\u1ed9t s\u1ea3n ph\u1ea9m bi\u1ebft tr\u01b0\u1edbc r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 75 \u0111\u00f4 la tr\u1edf l\u00ean, r\u1ea5t c\u00f3 th\u1ec3 h\u1ecd s\u1ebd kh\u00f4ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y gi\u00fap ti\u1ebft ki\u1ec7m chi ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n cho nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n \u0111\u00e3 th\u1ea5y gi\u00e1 c\u1ee7a b\u1ea1n, bi\u1ebft nh\u1eefng g\u00ec mong \u0111\u1ee3i, c\u00f3 th\u1ec3 kh\u00f4ng s\u1ee3 gi\u00e1 v\u00e0 c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i th\u00e0nh b\u00e1n h\u00e0ng.<\/p>\n<p>Khi n\u00f3i \u0111\u1ebfn t\u1ed1i \u01b0u h\u00f3a PPC, l\u1eddi khuy\u00ean n\u00e0y ch\u1ec9 l\u00e0 ph\u1ea7n n\u1ed5i c\u1ee7a t\u1ea3ng b\u0103ng ch\u00ecm. N\u1ebfu b\u1ea1n c\u1ea7n tr\u1ee3 gi\u00fap th\u00eam \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch cho chi\u1ebfn d\u1ecbch ti\u1ebfp theo c\u1ee7a m\u00ecnh, h\u00e3y s\u1eed d\u1ee5ng m\u1eabu \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn n\u00e0y \u0111\u1ec3 t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 t\u1eeb kh\u00f3a, trang \u0111\u00edch v\u00e0 Nh\u00f3m qu\u1ea3ng c\u00e1o.<\/p>\n<p><em><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-c4c26766-d5c1-4ced-ac33-0162d7f6bccd\"><span class=\"hs-cta-node hs-cta-c4c26766-d5c1-4ced-ac33-0162d7f6bccd\" id=\"hs-cta-c4c26766-d5c1-4ced-ac33-0162d7f6bccd\"><!--(if lte IE 8)>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<!(endif)--><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/em><\/p>\n<\/div>\n<p><script>(function() {\n  var _fbq = window._fbq || (window._fbq = ());\n  if (!_fbq.loaded) {\n    var fbds = document.createElement('script');\n    fbds.async = true;\n    fbds.src = \"http:\/\/connect.facebook.net\/en_US\/fbds.js\";\n    var s = document.getElementsByTagName('script')(0);\n    s.parentNode.insertBefore(fbds, s);\n    _fbq.loaded = true;\n  }\n  _fbq.push(('addPixelId', '770933992942418'));\n})();\nwindow._fbq = window._fbq || ();\nwindow._fbq.push(('track', 'PixelInitialized', {}));\n<\/script><\/pre>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/blog.hubspot.com\/marketing\/ppc-opportunities-ecommerce-marketers\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t c\u1ef1u chi\u1ebfn binh PPC, b\u1ea1n n\u00ean d\u00e0nh to\u00e0n b\u1ed9 th\u1eddi gian cho b\u1ee9c tranh l\u1edbn h\u01a1n v\u00e0 t\u00ecm ra nh\u1eefng c\u00e1ch s\u00e1ng t\u1ea1o m\u1edbi \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c nh\u1ea5p chu\u1ed9t th\u00e2n thi\u1ec7n v\u1edbi chuy\u1ec3n \u0111\u1ed5i gi\u00e1 r\u1ebb. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t \u0111\u00fang \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-tiep-thi-so"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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