{"id":2115,"date":"2019-05-27T17:18:34","date_gmt":"2019-05-27T14:18:34","guid":{"rendered":"https:\/\/super-news.info\/vi\/5-cach-chinh-de-thuc-day-chuyen-doi-cua-ban-bang-cach-su-dung-nguyen-tac-tam-ly-nay\/"},"modified":"2019-05-27T17:18:35","modified_gmt":"2019-05-27T14:18:35","slug":"5-cach-chinh-de-thuc-day-chuyen-doi-cua-ban-bang-cach-su-dung-nguyen-tac-tam-ly-nay","status":"publish","type":"post","link":"https:\/\/super-news.info\/vi\/5-cach-chinh-de-thuc-day-chuyen-doi-cua-ban-bang-cach-su-dung-nguyen-tac-tam-ly-nay\/","title":{"rendered":"5 c\u00e1ch ch\u00ednh \u0111\u1ec3 th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng nguy\u00ean t\u1eafc t\u00e2m l\u00fd n\u00e0y"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"hs_cos_wrapper_post_body\">\n<p>T\u00f4i c\u00f3 m\u1ed9t ch\u00fa ch\u00f3 con da tr\u1eafng \u0111\u1ef1c b\u1ea3y th\u00e1ng tu\u1ed5i t\u00ean l\u00e0 Fierce. Khi t\u00f4i b\u1eaft \u0111\u1ea7u \u0111i b\u1ed9 Fierce kho\u1ea3ng ba th\u00e1ng tu\u1ed5i, t\u00f4i nh\u1eadn th\u1ea5y cu\u1ed9c \u0111\u1ea5u tranh qu\u00e1 quen thu\u1ed9c m\u00e0 t\u00f4i \u0111\u00e3 c\u00f3 v\u1edbi h\u1ea7u h\u1ebft m\u1ecdi con ch\u00f3 m\u00e0 t\u00f4i \u0111\u00e3 s\u1edf h\u1eefu: m\u1ed9t cu\u1ed9c \u0111\u1ea5u tranh v\u1edbi d\u00e2y x\u00edch.<\/p>\n<p><!--more--><\/p>\n<p>L\u1ea7n \u0111\u1ea7u ti\u00ean t\u00f4i \u0111\u1eb7t Fierce l\u00ean d\u00e2y x\u00edch, t\u00f4i kh\u00f4ng th\u1ec3 l\u00e0m g\u00ec \u0111\u1ec3 \u0111\u01b0a anh ta \u0111i b\u1ed9. Anh ta ch\u1ed1ng l\u1ea1i m\u1ecdi n\u1ed7 l\u1ef1c \u0111\u1ec3 khi\u1ebfn anh ta di chuy\u1ec3n v\u00e0 c\u1ed1 g\u1eafng m\u1ecdi c\u00e1ch \u0111\u1ec3 tho\u00e1t kh\u1ecfi d\u00e2y x\u00edch. Cu\u1ed9c \u0111\u1ea5u tranh n\u00e0y gi\u1ea3m d\u1ea7n theo th\u1eddi gian khi Fierce \u0111\u00e3 quen v\u1edbi d\u00e2y x\u00edch. B\u00e2y gi\u1edd, anh ta l\u1eadp t\u1ee9c ch\u1ea1y theo t\u00f4i b\u1ea5t c\u1ee9 khi n\u00e0o t\u00f4i l\u1ea5y n\u00f3.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-94a1148b-76a0-447d-a3f4-15b52c1c9d84\"><span class=\"hs-cta-node hs-cta-94a1148b-76a0-447d-a3f4-15b52c1c9d84\" id=\"hs-cta-94a1148b-76a0-447d-a3f4-15b52c1c9d84\"><!--(if lte IE 8)>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<!(endif)--><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p>Nh\u01b0ng tr\u1ea3i nghi\u1ec7m n\u00e0y v\u1edbi Fierce \u0111\u00e3 nh\u1eafc nh\u1edf t\u00f4i v\u1ec1 m\u1ed9t kh\u00e1i ni\u1ec7m t\u00f4i h\u1ecdc \u0111\u01b0\u1ee3c trong l\u1edbp T\u00e2m l\u00fd h\u1ecdc: th\u00edch nghi th\u1ea7n kinh (hay th\u00edch nghi c\u1ea3m gi\u00e1c).<\/p>\n<p>B\u1ea1n c\u00f3 bao gi\u1edd <em>ngh\u0129 <\/em>v\u1ec1 l\u00fd do t\u1ea1i sao b\u1ea1n kh\u00f4ng c\u00f2n c\u1ea3m th\u1ea5y qu\u1ea7n \u00e1o c\u1ee7a b\u1ea1n ho\u1eb7c t\u1ea1i sao cu\u1ed1i c\u00f9ng n\u00f3 c\u1ea3m th\u1ea5y nh\u01b0 th\u1ec3 h\u1ecd l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a b\u1ea1n? Ho\u1eb7c t\u1ea1i sao, m\u1eb7c d\u00f9 ban \u0111\u1ea7u c\u1ea3m th\u1ea5y kh\u00e1c bi\u1ec7t, \u0111\u00f4i gi\u00e0y c\u1ee7a b\u1ea1n c\u00f3 c\u1ea3m gi\u00e1c nh\u01b0 m\u1ed9t ph\u1ea7n m\u1edf r\u1ed9ng c\u1ee7a ch\u00e2n sau khi b\u1ea1n \u0111eo ch\u00fang trong m\u1ed9t th\u1eddi gian?<\/p>\n<p>R\u1ea5t c\u00f3 th\u1ec3, b\u1ea1n \u0111\u00e3 ngh\u0129 v\u1ec1 \u0111i\u1ec1u \u0111\u00f3. \u0110i\u1ec1u n\u00e0y l\u00e0 do b\u1ea1n \u0111\u00e3 qu\u00e1 quen v\u1edbi qu\u1ea7n \u00e1o v\u00e0 gi\u00e0y b\u1ea1n m\u1eb7c, b\u1ea1n kh\u00f4ng nh\u1eadn ra qu\u1ea7n \u00e1o v\u00e0 gi\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 ph\u1ea7n m\u1edf r\u1ed9ng c\u1ee7a c\u01a1 th\u1ec3.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch b\u1edfi m\u1ed9t kh\u00e1i ni\u1ec7m g\u1ecdi l\u00e0 th\u00edch \u1ee9ng th\u1ea7n kinh: gi\u1ea3m d\u1ea7n ph\u1ea3n \u1ee9ng v\u1edbi m\u1ed9t k\u00edch th\u00edch do ti\u1ebfp x\u00fac li\u00ean t\u1ee5c v\u1edbi n\u00f3. Kh\u00e1i ni\u1ec7m n\u00e0y gi\u1ea3i th\u00edch t\u1ea1i sao qu\u1ea7n \u00e1o, gi\u00e0y v\u00e0 m\u0169 c\u1ee7a ch\u00fang ta c\u1ea3m th\u1ea5y nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a c\u01a1 th\u1ec3 v\u00e0 t\u1ea1i sao ch\u00fang ta c\u1ea3m th\u1ea5y \u0111au nh\u1eb9 khi nh\u00fang tay (ho\u1eb7c c\u01a1 th\u1ec3) v\u00e0o n\u01b0\u1edbc h\u01a1i n\u00f3ng nh\u01b0ng c\u1ea3m th\u1ea5y h\u1ea7u nh\u01b0 kh\u00f4ng c\u00f3 g\u00ec n\u1ebfu tay ch\u00fang ta v\u1eabn \u1edf trong n\u01b0\u1edbc h\u01a1i n\u00f3ng m\u1eb7c d\u00f9 nhi\u1ec7t \u0111\u1ed9 c\u1ee7a n\u00f3 kh\u00f4ng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3.<\/p>\n<p>Ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u01b0\u1ee3c n\u1ed1i d\u00e2y \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c k\u00edch th\u00edch &#8211; cho d\u00f9 \u0111\u00f3 l\u00e0 \u0111au, ti\u1ebfng \u1ed3n, m\u00f9i ho\u1eb7c th\u1ecb gi\u00e1c &#8211; sau khi ti\u1ebfp x\u00fac li\u00ean t\u1ee5c v\u1edbi n\u00f3.<\/p>\n<p>M\u1eb7c d\u00f9 r\u1ea5t d\u1ec5 h\u00ecnh dung ch\u00fa ch\u00f3 con c\u1ee7a t\u00f4i, d\u1eef d\u1ed9i, ch\u1ed1ng c\u1ef1 v\u00e0 v\u1eadt l\u1ed9n khi t\u00f4i b\u1eaft \u0111\u1ea7u d\u1eaft n\u00f3 \u0111i, nh\u01b0ng c\u00f3 th\u1ec3 kh\u00f3 ngh\u0129 v\u1ec1 c\u00e1ch h\u00e0nh \u0111\u1ed9ng \u0111\u00f3 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng tr\u1ef1c ti\u1ebfp v\u00e0o ti\u1ebfp th\u1ecb ho\u1eb7c chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n. Cho ph\u00e9p t\u00f4i gi\u1ea3i th\u00edch.<\/p>\n<h2><strong>Th\u00edch nghi th\u1ea7n kinh l\u00e0 l\u00fd do t\u1ea1i sao Red Beats Green<\/strong><\/h2>\n<p>Khi n\u00f3i \u0111\u1ebfn copywriter, cu\u1ed9c tranh lu\u1eadn v\u1ec1 m\u00e0u s\u1eafc n\u00fat CTA n\u00e0o l\u00e0 t\u1ed1t nh\u1ea5t cho l\u1ee9a tu\u1ed5i. May m\u1eafn thay, HubSpot c\u00f3 m\u1ed9t nghi\u00ean c\u1ee9u b\u01b0\u1edbc ngo\u1eb7t so s\u00e1nh m\u00e0u n\u00fat CTA m\u00e0u \u0111\u1ecf v\u00e0 m\u00e0u xanh l\u00e1 c\u00e2y:<\/p>\n<div><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/05\/5-cach-chinh-de-thuc-day-chuyen-doi-cua-ban.jpg\" alt=\"th\u1ea7n kinh-th\u00edch \u1ee9ng-m\u1eabu &quot;width =&quot; 591 &quot;style =&quot; width: 591px; hi\u1ec3n th\u1ecb: kh\u1ed1i; l\u1ec1: 0px auto; &quot;srcset =&quot; https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/neural-adaptation-sample.jpg?ference=296&amp;name=neural-adaptation-sample.jpg 296w, https: \/\/ blog.hubspot.com\/hs-fs\/hubfs\/neural-adaptation-sample.jpg?ference=591&amp;name=neural-adaptation-sample.jpg 591w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/neural -adaptation-sample.jpg? width = 887 &amp; name = neural-Adaptation-sample.jpg 887w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/neural-adaptation-sample.jpg?ference=1182&amp;name=neural- th\u00edch \u1ee9ng-sample.jpg 1182w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/neural-adaptation-sample.jpg?ference=1478&amp;name=neural-adaptation-sample.jpg 1478w, https: \/\/ blog. hubspot.com\/hs-fs\/hubfs\/neural-adaptation-sample.jpg?ference=1773&amp;name=neural-adaptation-sample.jpg 1773w &quot;size =&quot; (max-width: 591px) 100vw, 591px\"\/><\/div>\n<p style=\"text-align: center; font-size: 12px;\"><strong>Ngu\u1ed3n h\u00ecnh \u1ea3nh:<\/strong> C\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n<\/p>\n<p>Nghi\u00ean c\u1ee9u \u1ee7ng h\u1ed9 n\u00fat m\u00e0u \u0111\u1ecf, v\u01b0\u1ee3t tr\u1ed9i h\u01a1n n\u00fat m\u00e0u xanh l\u00e1 c\u00e2y t\u1edbi 21%.<\/p>\n<p>Nhi\u1ec1u l\u00fd do \u0111\u01b0\u1ee3c \u0111\u01b0a ra \u0111\u1ec3 gi\u1ea3i th\u00edch t\u1ea1i sao m\u00e0u \u0111\u1ecf c\u00f3 th\u1ec3 v\u01b0\u1ee3t tr\u1ed9i h\u01a1n m\u00e0u xanh l\u00e1 c\u00e2y, nh\u01b0ng ch\u00fang t\u00f4i kh\u00f4ng ph\u1ea3i nh\u00ecn xa \u0111\u1ec3 th\u1ea5y m\u1ed9t v\u00ed d\u1ee5 kh\u00e1c v\u1ec1 s\u1ef1 th\u00edch nghi th\u1ea7n kinh. M\u00e0u xanh l\u00e1 c\u00e2y l\u00e0 m\u00e0u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong b\u00e0i ki\u1ec3m tra.<\/p>\n<p>Ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 quen v\u1edbi m\u00e0u xanh l\u1ee5c tr\u00ean trang v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng \u0111i\u1ec1u ch\u1ec9nh n\u00f3 cho \u0111\u1ebfn khi h\u1ecd kh\u00f4ng c\u00f2n nh\u1eadn th\u1ea5y n\u00f3 l\u00e0m suy y\u1ebfu t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a n\u00fat CTA m\u00e0u xanh l\u00e1 c\u00e2y. Red n\u1ed5i b\u1eadt, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi tham gia v\u00e0 c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c nh\u1ea5p v\u00e0o.<\/p>\n<p>Khi c\u1ed1 g\u1eafng t\u0103ng c\u01b0\u1eddng chuy\u1ec3n \u0111\u1ed5i, hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 th\u00edch \u1ee9ng th\u1ea7n kinh c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n thi\u1ebft k\u1ebf hi\u1ec7u qu\u1ea3 h\u01a1n c\u00e1c trang c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00f3 ROI t\u1ed1i \u0111a. S\u1eb5n s\u00e0ng \u0111\u1ec3 \u0111\u1eb7t t\u1ea5t c\u1ea3 \u0111i\u1ec1u n\u00e0y \u0111\u1ec3 s\u1eed d\u1ee5ng?<\/p>\n<h2>5 c\u00e1ch \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng Nguy\u00ean t\u1eafc th\u00edch \u1ee9ng th\u1ea7n kinh<\/h2>\n<h3>1. \u0110\u1ea3m b\u1ea3o m\u00e0u n\u00fat CTA c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt so v\u1edbi b\u1ea3ng m\u00e0u c\u1ee7a trang web c\u1ee7a b\u1ea1n<\/h3>\n<p>Khi ch\u1ecdn m\u00e0u n\u00fat CTA, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i nh\u1eadn ra \u0111i\u1ec1u g\u00ec quan tr\u1ecdng nh\u1ea5t c\u1ee7a L\u00edt d\u00f9 b\u1ea1n s\u1eed d\u1ee5ng m\u00e0u n\u00fat \u0111\u1ecf, xanh l\u00e1 c\u00e2y hay m\u00e0u cam.<\/p>\n<p>Thay v\u00e0o \u0111\u00f3, n\u00f3 kh\u00e1c v\u1edbi m\u00e0u n\u00fat CTA c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt so v\u1edbi b\u1ea3ng m\u00e0u t\u1ed5ng th\u1ec3 v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a trang web \/ trang c\u1ee7a b\u1ea1n. M\u1ed9t n\u00fat m\u00e0u \u0111\u1ecf tr\u00ean m\u1ed9t trang c\u00f3 b\u1ea3ng m\u00e0u \u0111\u1ecf c\u00f3 th\u1ec3 s\u1ebd ho\u1ea1t \u0111\u1ed9ng k\u00e9m. M\u1ed9t n\u00fat m\u00e0u xanh l\u00e1 c\u00e2y tr\u00ean c\u00f9ng m\u1ed9t trang s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng n\u1ed5i b\u1eadt.<\/p>\n<p>V\u00ed d\u1ee5, trong b\u00e0i \u0111\u00e1nh gi\u00e1 n\u00e0y v\u1ec1 Bluehost, trong khi trang th\u1ec3 hi\u1ec7n s\u01a1 \u0111\u1ed3 m\u00e0u xanh lam v\u00e0 \u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb trang web Bluehost, c\u0169ng c\u00f3 m\u00e0u xanh lam, n\u00fat CTA c\u00f3 m\u00e0u cam n\u1ed5i b\u1eadt so v\u1edbi giao di\u1ec7n chung c\u1ee7a trang web.<\/p>\n<div><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/05\/1558966714_827_5-cach-chinh-de-thuc-day-chuyen-doi-cua-ban.jpg\" alt=\"neural-th\u00edch \u1ee9ng-v\u00ed d\u1ee5 &quot;style =&quot; display: block; l\u1ec1 tr\u00e1i: t\u1ef1 \u0111\u1ed9ng; l\u1ec1 ph\u1ea3i: t\u1ef1 \u0111\u1ed9ng;\"\/><\/div>\n<p style=\"text-align: center; font-size: 12px;\"><strong>Ngu\u1ed3n h\u00ecnh \u1ea3nh:<\/strong> Bluehost<\/p>\n<p>N\u00fat CTA m\u00e0u xanh s\u1ebd k\u00e9m hi\u1ec7u qu\u1ea3 h\u01a1n tr\u00ean trang n\u00e0y.<\/p>\n<h3>2. \u0110\u1ea3m b\u1ea3o n\u00fat CTA c\u1ee7a b\u1ea1n \u0111\u1ee7 l\u1edbn \u0111\u1ec3 c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y<\/h3>\n<p>Th\u00f4ng th\u01b0\u1eddng, n\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ec1 m\u00e0u n\u00fat c\u1ee7a b\u1ea1n. V\u1ea5n \u0111\u1ec1 k\u00edch th\u01b0\u1edbc, qu\u00e1.<\/p>\n<p>Sau khi vi\u1ebft nhi\u1ec1u b\u00e0i vi\u1ebft v\u1ec1 ch\u1ee7 \u0111\u1ec1 c\u1ee7a c\u00e1c n\u00fat CTA, Unbounce \u0111\u00e3 k\u1ebft lu\u1eadn n\u00fat t\u1ed1t nh\u1ea5t \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i l\u00e0 N\u00fat Cam L\u1edbn, V\u00e0ng ho\u1eb7c BOB. Nh\u01b0ng thay v\u00ec t\u1eadp trung v\u00e0o m\u00e0u s\u1eafc, h\u00e3y \u0111\u1ec3 L\u00f4i c\u00e2n nh\u1eafc k\u00edch th\u01b0\u1edbc.<\/p>\n<p>T\u1ea1p ch\u00ed Smashing T\u1ea1p ch\u00ed \u1ee7ng h\u1ed9 s\u1eed d\u1ee5ng n\u00fat CTA l\u1edbn h\u01a1n &#8211; l\u1edbn h\u01a1n t\u1edbi 20% so v\u1edbi logo c\u1ee7a trang web. Trong m\u1ed9t nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p li\u00ean quan \u0111\u1ebfn SAP, WiderFunnel \u0111\u00e3 b\u00e1o c\u00e1o t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u0103ng 32,5% v\u00e0 ROI 154% b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng n\u00fat m\u00e0u cam l\u1edbn.<\/p>\n<p>To\u00e0n b\u1ed9 v\u1ea5n \u0111\u1ec1 th\u00edch \u1ee9ng th\u1ea7n kinh l\u00e0 th\u1ebf n\u00e0y: don Cho ph\u00e9p c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh m\u00e0 b\u1ea1n mu\u1ed1n ng\u01b0\u1eddi d\u00f9ng ch\u00fa \u00fd \u0111\u1ebfn. Khi b\u1ea1n t\u1ed1i \u01b0u h\u00f3a k\u00edch th\u01b0\u1edbc c\u1ee7a n\u00fat CTA, ch\u00fang s\u1ebd tr\u1edf n\u00ean \u0111\u00e1ng ch\u00fa \u00fd h\u01a1n v\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng nh\u1ea5p v\u00e0o ch\u00fang.<\/p>\n<h3>3. Tr\u00ecnh b\u00e0y \u00edt t\u00f9y ch\u1ecdn h\u01a1n \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i t\u1ed1t h\u01a1n<\/h3>\n<p>Trong m\u1ed9t nghi\u00ean c\u1ee9u quan s\u00e1t c\u00e1ch ng\u01b0\u1eddi mua h\u00e0ng trong m\u1ed9t c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a cao c\u1ea5p ph\u1ea3n \u1ee9ng v\u1edbi s\u1ef1 l\u1ef1a ch\u1ecdn, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u Sheena Iyengar v\u00e0 Mark Lepper \u0111\u00e3 t\u00ecm th\u1ea5y nhi\u1ec1u h\u01a1n l\u00e0 nh\u1ea5t thi\u1ebft ph\u1ea3i t\u1ed1t h\u01a1n.<\/p>\n<p>Trong nghi\u00ean c\u1ee9u, nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm \u0111\u01b0\u1ee3c chia th\u00e0nh hai nh\u00f3m: nh\u00f3m th\u1ee9 nh\u1ea5t \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t b\u1ea3ng hi\u1ec3n th\u1ecb 24 lo\u1ea1i m\u1ee9t trong khi nh\u00f3m th\u1ee9 hai ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t b\u1ea3ng hi\u1ec3n th\u1ecb s\u00e1u lo\u1ea1i m\u1ee9t.<\/p>\n<p>Trong khi b\u1ea3ng c\u00f3 nhi\u1ec1u m\u1ee9t thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a 60% ng\u01b0\u1eddi mua h\u00e0ng, th\u00ec b\u1ea3ng c\u00f3 \u00edt m\u1ee9t \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i nhi\u1ec1u h\u01a1n \u0111\u00e1ng k\u1ec3 theo h\u1ec7 s\u1ed1 10 th\u00e0nh m\u1ed9t, ho\u1eb7c l\u00ean \u0111\u1ebfn 900%.<\/p>\n<p>C\u00e1c nghi\u00ean c\u1ee9u kh\u00e1c nhau c\u0169ng \u0111\u00e3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng vi\u1ec7c gi\u1edbi thi\u1ec7u nh\u1eefng ng\u01b0\u1eddi c\u00f3 nhi\u1ec1u l\u0129nh v\u1ef1c h\u00ecnh th\u1ee9c h\u01a1n th\u01b0\u1eddng l\u00e0m gi\u1ea3m t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. V\u00e0 gi\u1ea3m c\u00e1c tr\u01b0\u1eddng m\u1eabu c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i. Tr\u00ean th\u1ef1c t\u1ebf, m\u1ed9t nghi\u00ean c\u1ee9u cho th\u1ea5y vi\u1ec7c gi\u1ea3m c\u00e1c tr\u01b0\u1eddng bi\u1ec3u m\u1eabu c\u00f3 th\u1ec3 t\u0103ng chuy\u1ec3n \u0111\u1ed5i l\u00ean t\u1edbi 160%.<\/p>\n<p>Tr\u00ecnh b\u00e0y \u00edt CTA, tr\u01b0\u1eddng m\u1eabu v\u00e0 y\u00eau c\u1ea7u. B\u1eb1ng c\u00e1ch n\u00e0y, c\u00e1c t\u00f9y ch\u1ecdn quan tr\u1ecdng nh\u1ea5t n\u1ed5i b\u1eadt v\u00e0 chuy\u1ec3n \u0111\u1ed5i t\u0103ng l\u00ean.<\/p>\n<h3><strong>4. \u0110\u1ea3m b\u1ea3o c\u00e1c y\u1ebfu t\u1ed1 b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt<\/strong><\/h3>\n<p>Trong m\u1ed9t trong nh\u1eefng b\u00e0i vi\u1ebft g\u1ea7n \u0111\u00e2y c\u1ee7a t\u00f4i v\u1ec1 hi\u1ec7u \u1ee9ng bandwagon, t\u00f4i \u0111\u00e3 chia s\u1ebb m\u1ed9t nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p li\u00ean quan \u0111\u1ebfn th\u1eed nghi\u1ec7m ph\u00e2n t\u00e1ch \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi comScore, m\u1ed9t c\u00f4ng ty ph\u00e2n t\u00edch Internet.<\/p>\n<p>\u0110\u1ec3 th\u1eed nghi\u1ec7m, comScore t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a l\u1eddi ch\u1ee9ng th\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 s\u1eed d\u1ee5ng ba bi\u1ebfn th\u1ec3:<\/p>\n<ol>\n<li><strong>B\u1ea3n in g\u1ed1c:<\/strong> Hi\u1ec3n th\u1ecb m\u1ed9t l\u1eddi ch\u1ee9ng th\u1ef1c \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo chi\u1ec1u d\u1ecdc kh\u00f4ng c\u00f3 logo<\/li>\n<li><strong>Bi\u1ebfn th\u1ec3 \u0111\u1ea7u ti\u00ean:<\/strong> Hi\u1ec3n th\u1ecb m\u1ed9t l\u1eddi ch\u1ee9ng th\u1ef1c \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo chi\u1ec1u d\u1ecdc v\u1edbi logo<\/li>\n<li><strong>Bi\u1ebfn th\u1ec3 th\u1ee9 hai:<\/strong> Hi\u1ec3n th\u1ecb m\u1ed9t l\u1eddi ch\u1ee9ng th\u1ef1c \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo chi\u1ec1u ngang v\u1edbi logo<\/li>\n<li><strong>Bi\u1ebfn th\u1ec3 th\u1ee9 ba:<\/strong> Hi\u1ec3n th\u1ecb m\u1ed9t l\u1eddi ch\u1ee9ng th\u1ef1c \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo chi\u1ec1u ngang v\u1edbi logo<\/li>\n<\/ol>\n<p>M\u1ed7i bi\u1ebfn th\u1ec3 s\u1eed d\u1ee5ng logo v\u01b0\u1ee3t tr\u1ed9i h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi c\u00e1c bi\u1ebfn th\u1ec3 kh\u00f4ng c\u00f3 logo &#8211; v\u00e0 l\u00fd do l\u00e0 r\u1ea5t xa v\u1eddi: Logo \u0111\u00e3 gi\u00fap c\u00e1c l\u1eddi ch\u1ee9ng th\u1ef1c n\u1ed5i b\u1eadt, tu\u00e2n th\u1ee7 nguy\u00ean t\u1eafc th\u00edch \u1ee9ng th\u1ea7n kinh.<\/p>\n<div><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/05\/1558966714_518_5-cach-chinh-de-thuc-day-chuyen-doi-cua-ban.jpg\" alt=\"hi\u1ec3n th\u1ecb t\u0103ng-chuy\u1ec3n \u0111\u1ed5i-v\u1edbi-th\u1ea7n kinh-th\u00edch \u1ee9ng &quot;style =&quot;: kh\u1ed1i; l\u1ec1 tr\u00e1i: t\u1ef1 \u0111\u1ed9ng; l\u1ec1 ph\u1ea3i: t\u1ef1 \u0111\u1ed9ng;\"\/><\/div>\n<p style=\"text-align: center; font-size: 12px;\"><strong>Ngu\u1ed3n h\u00ecnh \u1ea3nh:<\/strong> T\u1ed1i \u01b0u<\/p>\n<p>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt; \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 ch\u00fang n\u00ean bao g\u1ed3m logo \/ h\u00ecnh \u1ea3nh, l\u1edbn h\u01a1n v\u00e0 t\u00e1o b\u1ea1o h\u01a1n.<\/p>\n<h3>5. T\u1ed1i \u01b0u h\u00f3a gi\u00e1 c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o g\u00f3i mong mu\u1ed1n c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt<\/h3>\n<p>C\u00f3 hai c\u00e1ch \u0111\u1ec3 s\u1eed d\u1ee5ng th\u00edch \u1ee9ng th\u1ea7n kinh \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a trang gi\u00e1 c\u1ee7a b\u1ea1n:<\/p>\n<h4>C\u00e1ch 1: S\u1eed d\u1ee5ng gi\u00e1 c\u1ea3<\/h4>\n<p>Trong th\u00ed nghi\u1ec7m \u0111\u1ecbnh gi\u00e1 m\u1ed3i nh\u1eed n\u1ed5i ti\u1ebfng c\u1ee7a m\u00ecnh, nh\u00e0 t\u00e2m l\u00fd h\u1ecdc Dan Ariely \u0111\u00e3 kh\u1ea3o s\u00e1t 100 sinh vi\u00ean c\u1ee7a m\u00ecnh t\u1ea1i MIT v\u00e0 y\u00eau c\u1ea7u h\u1ecd l\u1ef1a ch\u1ecdn gi\u1eefa hai l\u1ef1a ch\u1ecdn sau:<\/p>\n<ul>\n<li>\u0110\u0103ng k\u00fd ch\u1ec9 tr\u00ean web &#8211; $ 59<\/li>\n<li>\u0110\u0103ng k\u00fd in v\u00e0 web &#8211; $ 125<\/li>\n<\/ul>\n<p>68% ch\u1ecdn t\u00f9y ch\u1ecdn $ 59 r\u1ebb h\u01a1n, trong khi 38% ch\u1ecdn t\u00f9y ch\u1ecdn in v\u00e0 web \u0111\u1eaft ti\u1ec1n.<\/p>\n<p>T\u00f9y ch\u1ecdn m\u00e0 Ariely th\u1ef1c s\u1ef1 mu\u1ed1n b\u00e1n l\u00e0 thu\u00ea bao in v\u00e0 web, v\u00ec v\u1eady anh ta \u0111\u00e3 \u0111i\u1ec1u ch\u1ec9nh l\u1eddi \u0111\u1ec1 ngh\u1ecb c\u1ee7a m\u00ecnh \u0111\u1ec3 bao g\u1ed3m m\u1ed9t m\u1ed3i nh\u1eed; \u00f4ng \u0111\u00e3 th\u00eam m\u1ed9t t\u00f9y ch\u1ecdn th\u1ee9 ba, thu\u00ea bao ch\u1ec9 in tr\u00ean b\u1ea3n in, v\u1edbi gi\u00e1 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi thu\u00ea bao in v\u00e0 web.<\/p>\n<ul>\n<li>\u0110\u0103ng k\u00fd ch\u1ec9 tr\u00ean web &#8211; $ 59<\/li>\n<li>Thu\u00ea bao ch\u1ec9 in &#8211; $ 125<\/li>\n<li>\u0110\u0103ng k\u00fd in v\u00e0 web &#8211; $ 125<\/li>\n<\/ul>\n<p>K\u1ebft qu\u1ea3 th\u1eadt tuy\u1ec7t v\u1eddi. 84% ch\u1ecdn \u0111\u0103ng k\u00fd in v\u00e0 web v\u00e0 16% ch\u1ecdn \u0111\u0103ng k\u00fd ch\u1ec9 web.<\/p>\n<p>Nh\u1eefng g\u00ec \u0111\u00e3 thay \u0111\u1ed5i? Gi\u1edbi thi\u1ec7u v\u1ec1 t\u00f9y ch\u1ecdn m\u1ed3i nh\u1eed c\u1ee7a Ariely, \u0111\u00e3 ph\u00e1 v\u1ee1 m\u1ecdi th\u1ee9 v\u00e0 \u0111\u01b0a ra l\u1ef1a ch\u1ecdn th\u1ef1c t\u1ebf m\u00e0 \u00f4ng mu\u1ed1n m\u1ecdi ng\u01b0\u1eddi ch\u00fa \u00fd \u0111\u1ec3 n\u1ed5i b\u1eadt.<\/p>\n<h4><strong>T\u00f9y ch\u1ecdn # 2: T\u1eadn d\u1ee5ng hi\u1ec7u \u1ee9ng th\u1ecfa hi\u1ec7p<\/strong><\/h4>\n<p>H\u00e3y xem gi\u00e1 n\u00e0y t\u1eeb Aha!:<\/p>\n<div><img decoding=\"async\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/05\/1558966714_647_5-cach-chinh-de-thuc-day-chuyen-doi-cua-ban.jpg\" alt=\"neural-th\u00edch \u1ee9ng-\u0111\u1ecbnh gi\u00e1 &quot;style =&quot; display: block; l\u1ec1 tr\u00e1i: t\u1ef1 \u0111\u1ed9ng; l\u1ec1 ph\u1ea3i: t\u1ef1 \u0111\u1ed9ng;\"\/><\/div>\n<p style=\"text-align: center; font-size: 12px;\"><strong>Ngu\u1ed3n h\u00ecnh \u1ea3nh:<\/strong> Aha!<\/p>\n<p>Xem k\u1ebf ho\u1ea1ch doanh nghi\u1ec7p \u0111\u1ee9ng tr\u01b0\u1edbc v\u00e0 trung t\u00e2m nh\u01b0 th\u1ebf n\u00e0o? N\u00f3 c\u00f3 m\u1ed9t s\u1ef1 th\u1ecfa hi\u1ec7p gi\u1eefa g\u00f3i Premium v\u00e0 g\u00f3i Enterprise + v\u00e0 \u0111\u00f3 l\u00e0 t\u00f9y ch\u1ecdn <em>Aha!<\/em> th\u1ef1c s\u1ef1 mu\u1ed1n b\u00e1n<\/p>\n<p>Kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf v\u1ecb tr\u00ed chi\u1ebfn l\u01b0\u1ee3c \u1edf trung t\u00e2m, m\u00e0 c\u1ea3 c\u00e1c t\u00f9y ch\u1ecdn v\u00e0 gi\u00e1 c\u1ea3 \u0111\u1ec1u cho th\u1ea5y s\u1ef1 th\u1ecfa hi\u1ec7p gi\u1eefa g\u00f3i r\u1ebb nh\u1ea5t v\u00e0 \u0111\u1eaft nh\u1ea5t. L\u1edbp ph\u1ee7 m\u00e0u xanh da tr\u1eddi v\u00e0 v\u0103n b\u1ea3n ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean \u0111\u01b0\u1eddng ph\u1ed1 c\u1ee7a th\u1ebf gi\u1edbi thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a n\u00f3. K\u1ebft qu\u1ea3 l\u00e0, n\u00f3 n\u1ed5i b\u1eadt so v\u1edbi c\u00e1c t\u00f9y ch\u1ecdn kh\u00e1c.<\/p>\n<h2>Nh\u1eefng g\u00ec pha tr\u1ed9n trong Gets B\u1ecf qua<\/h2>\n<p>\u0110i\u1ec3m th\u00edch nghi th\u1ea7n kinh l\u00e0 nh\u1eefng g\u00ec n\u1ed5i b\u1eadt \u0111\u01b0\u1ee3c ch\u00fa \u00fd v\u00e0 nh\u1eefng g\u00ec pha tr\u1ed9n trong b\u1ecb b\u1ecf qua. \u0110\u1ea3m b\u1ea3o t\u1eadp trung s\u1ef1 ch\u00fa \u00fd \u0111\u1eb7c bi\u1ec7t v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 b\u1ea1n mu\u1ed1n ng\u01b0\u1eddi \u0111\u1ecdc trang c\u1ee7a b\u1ea1n ch\u00fa \u00fd b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng m\u1ed9t ho\u1eb7c nhi\u1ec1u nguy\u00ean t\u1eafc tr\u00ean.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6b731637-3b92-487f-8b63-92c37de11e93\"><span class=\"hs-cta-node hs-cta-6b731637-3b92-487f-8b63-92c37de11e93\" id=\"hs-cta-6b731637-3b92-487f-8b63-92c37de11e93\"><!--(if lte IE 8)>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<!(endif)--><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-6b731637-3b92-487f-8b63-92c37de11e93\" style=\"border-width:0px;\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/05\/1558966714_227_5-cach-chinh-de-thuc-day-chuyen-doi-cua-ban.png\" alt=\"\u00fd t\u01b0\u1edfng cro\"\/><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<\/div>\n<p><script>(function() {\n  var _fbq = window._fbq || (window._fbq = ());\n  if (!_fbq.loaded) {\n    var fbds = document.createElement('script');\n    fbds.async = true;\n    fbds.src = \"http:\/\/connect.facebook.net\/en_US\/fbds.js\";\n    var s = document.getElementsByTagName('script')(0);\n    s.parentNode.insertBefore(fbds, s);\n    _fbq.loaded = true;\n  }\n  _fbq.push(('addPixelId', '770933992942418'));\n})();\nwindow._fbq = window._fbq || ();\nwindow._fbq.push(('track', 'PixelInitialized', {}));\n<\/script><\/pre>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/blog.hubspot.com\/marketing\/neural-adaptation\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] T\u00f4i c\u00f3 m\u1ed9t ch\u00fa ch\u00f3 con da tr\u1eafng \u0111\u1ef1c b\u1ea3y th\u00e1ng tu\u1ed5i t\u00ean l\u00e0 Fierce. Khi t\u00f4i b\u1eaft \u0111\u1ea7u \u0111i b\u1ed9 Fierce kho\u1ea3ng ba th\u00e1ng tu\u1ed5i, t\u00f4i nh\u1eadn th\u1ea5y cu\u1ed9c \u0111\u1ea5u tranh qu\u00e1 quen thu\u1ed9c m\u00e0 t\u00f4i \u0111\u00e3 c\u00f3 v\u1edbi h\u1ea7u h\u1ebft m\u1ecdi con ch\u00f3 m\u00e0 t\u00f4i \u0111\u00e3 s\u1edf h\u1eefu: m\u1ed9t cu\u1ed9c \u0111\u1ea5u tranh [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-tiep-thi-so"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 c\u00e1ch ch\u00ednh \u0111\u1ec3 th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng nguy\u00ean t\u1eafc t\u00e2m l\u00fd n\u00e0y - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/vi\/5-cach-chinh-de-thuc-day-chuyen-doi-cua-ban-bang-cach-su-dung-nguyen-tac-tam-ly-nay\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 c\u00e1ch ch\u00ednh \u0111\u1ec3 th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng nguy\u00ean t\u1eafc t\u00e2m l\u00fd n\u00e0y - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] T\u00f4i c\u00f3 m\u1ed9t ch\u00fa ch\u00f3 con da tr\u1eafng \u0111\u1ef1c b\u1ea3y th\u00e1ng tu\u1ed5i t\u00ean l\u00e0 Fierce. 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