{"id":204,"date":"2019-04-17T12:55:29","date_gmt":"2019-04-17T09:55:29","guid":{"rendered":"https:\/\/super-news.info\/vi\/huong-dan-cho-nguoi-moi-bat-dau-ve-du-lieu-co-cau-truc-de-to-chuc-va-toi-uu-hoa-trang-web-cua-ban\/"},"modified":"2019-09-02T14:41:36","modified_gmt":"2019-09-02T11:41:36","slug":"huong-dan-cho-nguoi-moi-bat-dau-ve-du-lieu-co-cau-truc-de-to-chuc-va-toi-uu-hoa-trang-web-cua-ban","status":"publish","type":"post","link":"https:\/\/super-news.info\/vi\/huong-dan-cho-nguoi-moi-bat-dau-ve-du-lieu-co-cau-truc-de-to-chuc-va-toi-uu-hoa-trang-web-cua-ban\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u v\u1ec1 d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 t\u1ed5 ch\u1ee9c v\u00e0 t\u1ed1i \u01b0u h\u00f3a trang web c\u1ee7a b\u1ea1n"},"content":{"rendered":"<p>[ad_1]<\/p>\n<div><span id=\"hs_cos_wrapper_blog_audio_reader\" class=\"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_custom_widget\" data-hs-cos-general-type=\"widget\" data-hs-cos-type=\"custom_widget\"><br \/>\n<!-- audio disabled --><br \/>\n<\/span>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Bu\u1ed5i chi\u1ec1u h\u00f4m th\u1ee9 S\u00e1u, v\u00e0 nh\u00f3m c\u1ee7a b\u1ea1n \u0111ang vui v\u1ebb trong Gi\u1edd h\u1ea1nh ph\u00fac.<\/p>\n<p>Trong v\u00e0i tu\u1ea7n qua, b\u1ea1n \u0111\u00e3 \u0111i \u0111\u1ebfn c\u00f9ng m\u1ed9t qu\u00e1n bar ol, b\u1edfi v\u00ec b\u1ea1n quy\u1ebft \u0111\u1ecbnh \u0111\u00e3 \u0111\u1ebfn l\u00fac \u0111\u1ec3 th\u1eed m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 m\u1edbi. B\u1ea1n l\u00e0m ngh\u1ec1 g\u00ec? B\u01b0\u1edbc ra ngo\u00e0i v\u00e0 \u0111i b\u1ed9 xung quanh cho \u0111\u1ebfn khi b\u1ea1n t\u00ecm th\u1ea5y m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m m\u1edbi? Kh\u00f4ng, b\u1ea1n nh\u1ea3y v\u00e0o Google v\u00e0 \u0111\u1ec3 n\u00f3 ti\u1ebfn h\u00e0nh t\u00ecm ki\u1ebfm cho b\u1ea1n.<\/p>\n<p>Qu\u00e1n r\u01b0\u1ee3u sau khi l\u00e0m vi\u1ec7c l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n \u1edf g\u1ea7n \u0111\u00f3, m\u1edf c\u1eeda ngay sau khi l\u00e0m vi\u1ec7c v\u00e0 cung c\u1ea5p m\u1ed9t v\u00e0i l\u1ef1a ch\u1ecdn kh\u00f4ng ch\u1ee9a gluten \u0111\u1ec3 to\u00e0n b\u1ed9 nh\u00f3m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 tham gia. B\u1ea1n c\u1eafm c\u00e1c ti\u00eau ch\u00ed n\u00e0y v\u00e0o Google v\u00e0 b\u1ea1n \u0111\u00e3 c\u00f3 ba t\u00f9y ch\u1ecdn kh\u1ea3 thi trong t\u1ea7m tay &#8211; \u1edf \u0111\u1ecbnh d\u1ea1ng b\u1ea3n \u0111\u1ed3 ti\u1ec7n d\u1ee5ng \u0111\u1ec3 kh\u1edfi \u0111\u1ed9ng.<\/p>\n<p>T\u1ea1m ng\u1eebng. B\u1ea1n c\u00f3 bao gi\u1edd t\u1ef1 h\u1ecfi l\u00e0m th\u1ebf n\u00e0o Google c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi ch\u00ednh x\u00e1c, ch\u00ednh x\u00e1c nh\u01b0 v\u1eady trong m\u1ed9t th\u1eddi gian ng\u1eafn nh\u01b0 v\u1eady v\u00e0 tr\u00ecnh b\u00e0y ch\u00fang theo c\u00e1ch d\u1ec5 \u0111\u1ecdc nh\u01b0 v\u1eady kh\u00f4ng? H\u01a1n n\u1eefa, nh\u1eefng g\u00ec l\u00e0 <em>nh\u1eefng, c\u00e1i \u0111\u00f3<\/em> c\u00e1c nh\u00e0 h\u00e0ng \u0111ang l\u00e0m n\u1ed5i b\u1eadt nh\u01b0 v\u1eady tr\u00ean c\u00e1c trang k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Google SER (SERPs)?<\/p>\n<p>Heck, t\u00f4i c\u00f3 th\u00edch doanh nghi\u1ec7p c\u1ee7a t\u00f4i b\u1eadt l\u00ean khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm ki\u1ebfm c\u00e1c ti\u00eau ch\u00ed li\u00ean quan \u0111\u1ebfn t\u00f4i kh\u00f4ng?<\/p>\n<p>Kh\u00f4ng ai bi\u1ebft ch\u00ednh x\u00e1c thu\u1eadt to\u00e1n Google Google ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o, nh\u01b0ng c\u00f3 m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 t\u1ed5 ch\u1ee9c v\u00e0 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 Google bi\u1ebft n\u1ed9i dung n\u00e0o s\u1ebd xu\u1ea5t hi\u1ec7n tr\u00ean SERPs cho c\u00e1c t\u00ecm ki\u1ebfm kh\u00e1c nhau m\u00e0 m\u1ecdi ng\u01b0\u1eddi ti\u1ebfn h\u00e0nh \u0111\u1ec3 t\u00ecm th\u1ea5y b\u1ea1n. \u0110\u00e2y l\u00e0 n\u01a1i d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ebfn.<\/p>\n<p>Kh\u00f4ng ch\u1eafc d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac l\u00e0 g\u00ec? V\u1eady l\u00e0 \u0111\u01b0\u1ee3c r\u1ed3i. \u0110\u1ebfn cu\u1ed1i h\u01b0\u1edbng d\u1eabn n\u00e0y, b\u1ea1n s\u1ebd l\u00e0 m\u1ed9t thu\u1eadt s\u0129 d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac &#8211; v\u00e0 trang web c\u1ee7a b\u1ea1n s\u1ebd g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-bd685600-02f9-40f3-a4e7-18488a8d79ba\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-bd685600-02f9-40f3-a4e7-18488a8d79ba\" class=\"hs-cta-node hs-cta-bd685600-02f9-40f3-a4e7-18488a8d79ba\"><!--(if lte IE 8)>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<!(endif)--><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<div class=\"hsg-featured-snippet\">\n<div class=\"hsg-featured-snippet__wrapper\">\n<h2>D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac l\u00e0 g\u00ec?<\/h2>\n<p>&nbsp;<\/p>\n<div class=\"hsg-featured-snippet__wrapper--content\" data-type=\"paragraph\">\n<p>D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac l\u00e0 b\u1ea5t k\u1ef3 t\u1eadp h\u1ee3p d\u1eef li\u1ec7u n\u00e0o \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c v\u00e0 c\u1ea5u tr\u00fac theo m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3 tr\u00ean trang web. Trong tr\u01b0\u1eddng h\u1ee3p SEO, d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c v\u00e0 g\u1eafn th\u1ebb v\u1edbi c\u00e1c nh\u00f3m v\u0103n b\u1ea3n c\u1ee5 th\u1ec3 gi\u00fap c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u ng\u1eef c\u1ea3nh c\u1ee7a th\u00f4ng tin \u0111\u00f3 v\u00e0 c\u00f3 th\u1ec3 tr\u1ea3 v\u1ec1 k\u1ebft qu\u1ea3 ch\u00ednh x\u00e1c cho ng\u01b0\u1eddi t\u00ecm ki\u1ebfm.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Ch\u00fang t\u00f4i bi\u1ebft r\u1eb1ng nh\u1eefng g\u00ec ng\u01b0\u1eddi t\u00ecm ki\u1ebfm th\u1ea5y tr\u1ef1c tuy\u1ebfn kh\u00e1c nhi\u1ec1u so v\u1edbi nh\u1eefng g\u00ec t\u00ecm ki\u1ebfm <em>\u0111\u1ed9ng c\u01a1<\/em> xem.<\/p>\n<p>Trong khi nh\u1eefng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm th\u1ea5y \u0111i\u1ec1u n\u00e0y<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" style=\"width: 600px; display: block; margin: 0px auto;\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1555494928_250_Huong-dan-cho-nguoi-moi-bat-dau-ve-du-lieu.png\" alt=\"c\u00f3 c\u1ea5u tr\u00fac-d\u1eef li\u1ec7u-hubspot\" width=\"600\"><span style=\"font-size: 13px;\"><em>Ngu\u1ed3n<\/em><\/span><\/p>\n<p>C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm tr\u00ean m\u1ea1ng th\u1ea5y \u0111i\u1ec1u n\u00e0y.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" style=\"width: 600px; display: block; margin: 0px auto;\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1555494928_458_Huong-dan-cho-nguoi-moi-bat-dau-ve-du-lieu.png\" alt=\"c\u1ea5u tr\u00fac-d\u1eef li\u1ec7u-v\u00ed d\u1ee5\" width=\"600\"><span style=\"font-size: 13px;\"><em>Xem m\u00e3 ngu\u1ed3n cho b\u1ea5t k\u1ef3 trang web n\u00e0o b\u1eb1ng c\u00e1ch \u0111i t\u1edbi Xem&gt; Nh\u00e0 ph\u00e1t tri\u1ec3n&gt; Xem Ngu\u1ed3n.<\/em><\/span><\/p>\n<p>M\u00e3 h\u1eadu tr\u01b0\u1eddng n\u00e0y cho c\u00e1c tr\u00ecnh duy\u1ec7t bi\u1ebft c\u00e1ch t\u1ed5 ch\u1ee9c th\u00f4ng tin tr\u00ean trang web (nh\u01b0 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n trang web c\u1ee7a n\u00f3) v\u00e0 th\u00f4ng b\u00e1o cho c\u00e1c tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u web v\u1ec1 nh\u1eefng g\u00ec tr\u00ean trang.<\/p>\n<p>D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac c\u0169ng \u0111\u01b0\u1ee3c ch\u01a1i \u1edf \u0111\u00e2y. C\u00e1c th\u1ebb m\u00e3 \u0111\u01b0\u1ee3c nh\u00fang (a.k.a. C\u1ea3nh markup) trong to\u00e0n b\u1ed9 HTML c\u1ee7a trang web cho Google v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00e1c bi\u1ebft th\u00f4ng tin n\u00e0o s\u1ebd hi\u1ec3n th\u1ecb trong SERPs v\u00e0 th\u00f4ng tin n\u00e0y th\u1ec3 hi\u1ec7n \u0111i\u1ec1u g\u00ec. N\u00f3 c\u0169ng gi\u00fap c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i t\u1ed5ng h\u1ee3p c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n th\u00e0nh c\u00e1c \u0111o\u1ea1n tr\u00edch xem tr\u01b0\u1edbc n\u1ed9i dung b\u1eb1ng Giao th\u1ee9c \u0111\u1ed3 th\u1ecb m\u1edf (ch\u00fang ta s\u1ebd ch\u1ea1m v\u00e0o sau).<\/p>\n<p>\u0110\u00e1nh d\u1ea5u n\u00e0y l\u00e0 quan tr\u1ecdng. N\u00f3 gi\u00e1o d\u1ee5c c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u1ec1 n\u1ed9i dung c\u1ee5 th\u1ec3 tr\u00ean trang, do \u0111\u00f3 t\u1ea1o ra c\u00e1c t\u00ecm ki\u1ebfm ph\u00f9 h\u1ee3p h\u01a1n, c\u00f3 th\u00f4ng tin h\u01a1n v\u00e0 bi\u1ebfn trang web tr\u1edf th\u00e0nh \u1ee9ng c\u1eed vi\u00ean cho k\u1ebft qu\u1ea3 n\u00e2ng cao nh\u01b0 \u0111o\u1ea1n tr\u00edch n\u1ed5i b\u1eadt, \u0111o\u1ea1n tr\u00edch phong ph\u00fa, b\u0103ng chuy\u1ec1n h\u00ecnh \u1ea3nh v\u00e0 video, h\u1ed9p ki\u1ebfn \u200b\u200bth\u1ee9c, v.v. (Ch\u00fang t\u00f4i c\u0169ng ch\u1ea1m v\u00e0o \u0111i\u1ec1u n\u00e0y sau.)<\/p>\n<div class=\"hsg-featured-snippet\">\n<div class=\"hsg-featured-snippet__wrapper\">\n<h2>D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac v\u00e0 kh\u00f4ng c\u1ea5u tr\u00fac<\/h2>\n<div class=\"hsg-featured-snippet__wrapper--content\" data-type=\"paragraph\">\n<p><span style=\"font-size: 1em; background-color: transparent;\">D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c d\u1ef1a tr\u00ean m\u1ed9t c\u00f4ng th\u1ee9c, s\u1ef1 s\u1eafp x\u1ebfp ho\u1eb7c ng\u00f4n ng\u1eef c\u1ee5 th\u1ec3. Trong tr\u01b0\u1eddng h\u1ee3p SEO, ng\u00f4n ng\u1eef \u0111\u00f3 l\u00e0 m\u1ed9t \u0111\u00e1nh d\u1ea5u HTML c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 l\u01b0\u1ee3c \u0111\u1ed3. D\u1eef li\u1ec7u phi c\u1ea5u tr\u00fac l\u00e0 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo b\u1ea5t k\u1ef3 c\u00e1ch c\u1ee5 th\u1ec3 n\u00e0o ho\u1eb7c \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u b\u1eb1ng m\u1ed9t ng\u00f4n ng\u1eef m\u00e3 h\u00f3a c\u1ee5 th\u1ec3. D\u1eef li\u1ec7u phi c\u1ea5u tr\u00fac c\u0169ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac, nh\u01b0 \u1ea3nh, \u0111\u1ed3 h\u1ecda, video, b\u1ea3n tr\u00ecnh b\u00e0y PowerPoint, wiki v\u00e0 t\u00e0i li\u1ec7u x\u1eed l\u00fd v\u0103n b\u1ea3n.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>\u1ede \u0111\u00e2y, m\u1ed9t v\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n: \u1ede tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc, t\u00f4i th\u01b0\u1eddng ghi ch\u00e9p l\u1edbp <em>r\u1ea5t<\/em> ng\u1edb ng\u1ea9n T\u00f4i \u0111\u00e3 vi\u1ebft ngu\u1ec7ch ngo\u1ea1c th\u00f4ng tin theo ngh\u0129a \u0111en khi c\u00e1c gi\u00e1o s\u01b0 c\u1ee7a t\u00f4i gi\u1ea3ng b\u00e0i v\u1ec1 r\u1ea5t \u00edt \u0111\u1ec3 kh\u00f4ng quan t\u00e2m \u0111\u1ebfn t\u1ed5 ch\u1ee9c ho\u1eb7c m\u1ee9c \u0111\u1ed9 d\u1ec5 \u0111\u1ecdc c\u1ee7a n\u00f3. (Ch\u00e0, t\u00f4i c\u00f3 th\u1ec3 \u0111\u1ecdc n\u00f3, nh\u01b0ng kh\u00f4ng ai kh\u00e1c c\u00f3 th\u1ec3 c\u00f3 th\u1ec3.)<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" style=\"width: 223px; display: block; margin: 0px auto;\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/Huong-dan-cho-nguoi-moi-bat-dau-ve-du-lieu.gif\" alt=\"c\u00f3 c\u1ea5u tr\u00fac-d\u1eef li\u1ec7u-gif\" width=\"223\"><span style=\"font-size: 13px;\"><em>T\u00f4i, trong l\u1edbp<\/em><\/span><\/p>\n<p>Khi \u0111\u1ebfn l\u00fac h\u1ecdc b\u00e0i ki\u1ec3m tra, t\u00f4i \u0111\u00e3 r\u00fat ra nh\u1eefng ghi ch\u00fa h\u1ed7n lo\u1ea1n \u0111\u00f3 v\u00e0 g\u00f5 ch\u00fang \u0111\u1ec3 t\u1ea1o ra c\u00e1c h\u01b0\u1edbng d\u1eabn h\u1ecdc t\u1eadp c\u00f3 c\u1ea5u tr\u00fac, \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo c\u00e1c c\u00e2u h\u1ecfi v\u00e0 ch\u1ee7 \u0111\u1ec1 kh\u00e1c nhau m\u00e0 t\u00f4i bi\u1ebft t\u00f4i \u0111\u00e3 ki\u1ec3m tra.<\/p>\n<p>Do \u0111\u00f3, t\u00f4i \u0111\u00e3 bi\u1ebfn d\u1eef li\u1ec7u phi c\u1ea5u tr\u00fac c\u1ee7a m\u00ecnh th\u00e0nh d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac theo h\u1ec7 th\u1ed1ng nghi\u00ean c\u1ee9u c\u1ee5 th\u1ec3 c\u1ee7a m\u00ecnh.<\/p>\n<p>Trong tr\u01b0\u1eddng h\u1ee3p SEO, vi\u1ec7c nh\u00fang c\u00e1c th\u1ebb \u0111\u00e1nh d\u1ea5u v\u00e0 m\u00e3 h\u00f3a \u0111\u1eb7c tr\u01b0ng cho t\u1eebng th\u00e0nh ph\u1ea7n \u0111\u01b0\u1ee3c vi\u1ebft s\u1ebd l\u00e0 c\u00e1ch c\u1ea5u tr\u00fac d\u1eef li\u1ec7u \u0111\u00f3 &#8211; gi\u1ed1ng nh\u01b0 t\u00f4i \u0111\u00e3 l\u00e0m v\u1edbi c\u00e1c ghi ch\u00fa l\u1edbp h\u1ecdc c\u1ee7a m\u00ecnh.<\/p>\n<h3>D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/h3>\n<p>T\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 h\u1ecfi: <em>L\u00e0m th\u1ebf n\u00e0o c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i m\u1ed9t ng\u00f4n ng\u1eef (\u0111\u00e1nh d\u1ea5u) \u0111\u01b0\u1ee3c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 m\u1ecdi ng\u01b0\u1eddi nh\u1eadn ra m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n? <\/em><\/p>\n<p>\u0110\u1ec3 \u0111\u00e1nh d\u1ea5u n\u00e0y \u0111\u01b0\u1ee3c hi\u1ec3u ch\u00ednh x\u00e1c v\u00e0 ph\u1ed5 bi\u1ebfn, c\u00f3 c\u00e1c \u0111\u1ecbnh d\u1ea1ng v\u00e0 t\u1eeb v\u1ef1ng \u0111\u01b0\u1ee3c ti\u00eau chu\u1ea9n h\u00f3a n\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng.<\/p>\n<p>H\u00e3y \u0111\u1ec3 L\u00f9i tr\u1edf l\u1ea1i nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n trong m\u1ed9t ph\u00fat. Khi truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin, cho d\u00f9 b\u1ea1n \u0111ang giao ti\u1ebfp v\u1edbi con ng\u01b0\u1eddi hay m\u00e1y t\u00ednh, b\u1ea1n c\u1ea7n hai \u0111i\u1ec1u ch\u00ednh: <strong>t\u1eeb v\u1ef1ng<\/strong> (m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c t\u1eeb c\u00f3 ngh\u0129a \u0111\u00e3 bi\u1ebft) v\u00e0 <strong>ng\u1eef ph\u00e1p<\/strong> (m\u1ed9t b\u1ed9 quy t\u1eafc v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng nh\u1eefng t\u1eeb \u0111\u00f3 \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t \u00fd ngh\u0129a).<\/p>\n<p>H\u1ea7u h\u1ebft c\u00e1c thu\u1eadt ng\u1eef xung quanh \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c th\u00e0nh hai kh\u00e1i ni\u1ec7m sau: t\u1eeb v\u1ef1ng v\u00e0 ng\u1eef ph\u00e1p v\u00e0 qu\u1ea3n tr\u1ecb trang web c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p b\u1ea5t k\u1ef3 hai th\u1ee9 n\u00e0o ch\u00fang c\u1ea7n \u0111\u1ec3 c\u1ea5u tr\u00fac d\u1eef li\u1ec7u c\u1ee7a ch\u00fang (ngo\u1ea1i tr\u1eeb Microformats).<\/p>\n<p>\u0110\u01b0\u1ee3c r\u1ed3i, \u0111\u1ee7 \u0111i\u1ec1u m\u00e0 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u01b0a th\u00edch n\u00f3i. Nh\u1eefng g\u00ec c\u1ea7n <em>b\u1ea1n<\/em> \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac c\u1ee7a b\u1ea1n?<\/p>\n<p>Schema.org l\u00e0 ph\u1ed5 qu\u00e1t \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn <strong>t\u1eeb v\u1ef1ng<\/strong> ti\u00eau chu\u1ea9n cho d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac. N\u00f3 \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp b\u1edfi v\u00e0 hi\u1ec7n \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 b\u1edfi Google, Bing, Yahoo v\u00e0 Yandex. N\u00f3 linh ho\u1ea1t, ngu\u1ed3n m\u1edf, v\u00e0 li\u00ean t\u1ee5c c\u1eadp nh\u1eadt v\u00e0 c\u1ea3i ti\u1ebfn. <em>ch\u00fa th\u00edch<\/em>: Schema \u0111\u01b0\u1ee3c g\u1ecdi nh\u01b0 v\u1eady v\u00ec n\u00f3 c\u00f3 t\u00ednh n\u0103ng \u0111\u00e1nh d\u1ea5u cho nhi\u1ec1u lo\u1ea1i l\u01b0\u1ee3c \u0111\u1ed3 &#8211; ho\u1eb7c m\u00f4 h\u00ecnh d\u1eef li\u1ec7u &#8211; cho c\u00e1c lo\u1ea1i n\u1ed9i dung kh\u00e1c nhau.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y, m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 ng\u00f4n ng\u1eef Schema Markup (t\u1ed1t cho SEO) \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb b\u00e0i vi\u1ebft m\u1edbi nh\u1ea5t c\u1ee7a t\u00f4i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p style=\"padding-left: 30px;\"><em>&#8220;@context&#8221;: &#8220;http:\/\/schema.org&#8221;,<\/em><\/p>\n<p style=\"padding-left: 30px;\"><em>&#8220;@type&#8221;: &#8220;B\u00e0i vi\u1ebft&#8221;,<\/em><\/p>\n<p style=\"padding-left: 30px;\"><em>&#8220;t\u00ean&#8221;: &#8220;H\u01b0\u1edbng d\u1eabn c\u01a1 b\u1ea3n \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u n\u0103m 2019&#8221;<\/em><\/p>\n<p style=\"padding-left: 30px;\"><em>&#8220;t\u00e1c gi\u1ea3&#8221;: {<\/em><\/p>\n<p style=\"padding-left: 60px;\"><em>&#8220;@type&#8221;: &#8220;Ng\u01b0\u1eddi&#8221;,<\/em><\/p>\n<p style=\"padding-left: 60px;\"><em>&#8220;t\u00ean&#8221;: &#8220;Allie Decker&#8221;<\/em><\/p>\n<p style=\"padding-left: 60px;\"><em>},<\/em><\/p>\n<p style=\"padding-left: 30px;\"><em>&#8220;datePublished&#8221;: &#8220;2019-04-02&#8221;,<\/em><\/p>\n<p style=\"padding-left: 30px;\"><em>&#8220;h\u00ecnh \u1ea3nh&#8221;: &#8220;https:\/\/blog.hubspot.com\/hubfs\/branding-2.jpg&#8221;,<\/em><\/p>\n<p style=\"padding-left: 30px;\"><em>&#8220;url&#8221;: &#8220;https:\/\/blog.hubspot.com\/marketing\/branding&#8221;,<\/em><\/p>\n<p style=\"padding-left: 30px;\"><em> &#8220;nh\u00e0 xu\u1ea5t b\u1ea3n&#8221;: {<\/em><\/p>\n<p style=\"padding-left: 60px;\"><em> &#8220;@type&#8221;: &#8220;T\u1ed5 ch\u1ee9c&#8221;,<\/em><\/p>\n<p style=\"padding-left: 60px;\"><em> &#8220;t\u00ean&#8221;: &#8220;HubSpot&#8221;<\/em><\/p>\n<p>\u0110\u1ed1i v\u1edbi <strong>ng\u1eef ph\u00e1p<\/strong>, kh\u00f4ng c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi \u0111\u00fang. Google khuy\u1ebfn ngh\u1ecb JSON-LD (v\u00e0 m\u1eb7c \u0111\u1ecbnh cho ng\u1eef ph\u00e1p \u0111\u00f3 khi s\u1eed d\u1ee5ng Tr\u00ecnh tr\u1ee3 gi\u00fap \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac &#8211; nh\u01b0 b\u1ea1n th\u1ea5y \u1edf tr\u00ean), nh\u01b0ng n\u00f3 c\u0169ng nh\u1eadn ra Microdata v\u00e0 RDFa. N\u00f3 li\u00ean quan \u0111\u1ebfn nh\u1eefng g\u00ec c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n v\u00e0 qu\u1ea3n tr\u1ecb web c\u1ee7a b\u1ea1n c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i nh\u1ea5t.<\/p>\n<p>D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn thi\u1ebft b\u1ecb di \u0111\u1ed9ng m\u1ed9t ch\u00fat kh\u00e1c bi\u1ec7t &#8211; th\u00f4ng qua Trang di \u0111\u1ed9ng \u0111\u01b0\u1ee3c t\u0103ng t\u1ed1c (AMP). C\u00e1c trang di \u0111\u1ed9ng \u0111\u01b0\u1ee3c t\u0103ng t\u1ed1c l\u00e0 m\u1ed9t d\u1ef1 \u00e1n ngu\u1ed3n m\u1edf, \u0111\u01b0\u1ee3c Google h\u1ed7 tr\u1ee3 \u0111\u1ec3 gi\u00fap t\u1ea5t c\u1ea3 c\u00e1c trang di \u0111\u1ed9ng t\u1ea3i nhanh b\u1ea5t k\u1ec3 thi\u1ebft b\u1ecb n\u00e0o. C\u00e1c trang c\u00f3 \u0111\u00e1nh d\u1ea5u AMP xu\u1ea5t hi\u1ec7n trong c\u00e1c t\u00ednh n\u0103ng SERP \u0111\u1eb7c bi\u1ec7t c\u1ee7a Google, nh\u01b0 C\u00e2u chuy\u1ec7n h\u00e0ng \u0111\u1ea7u v\u00e0 B\u0103ng chuy\u1ec1n tin t\u1ee9c.<\/p>\n<p>EreH\u00e3y l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o m\u1ed9t trang AMP HTML.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" style=\"width: 404px; display: block; margin: 0px auto;\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1555494928_670_Huong-dan-cho-nguoi-moi-bat-dau-ve-du-lieu.png\" alt=\"c\u1ea5u tr\u00fac-d\u1eef li\u1ec7u-amp-v\u00ed d\u1ee5\" width=\"404\"><span style=\"font-size: 13px;\"><em>Ngu\u1ed3n<\/em><\/span><\/p>\n<p>\u0110\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac ho\u1ea1t \u0111\u1ed9ng h\u01a1i kh\u00e1c m\u1ed9t ch\u00fat cho c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i. \u0110i\u1ec1u n\u00e0y y\u00eau c\u1ea7u Giao th\u1ee9c \u0111\u1ed3 th\u1ecb m\u1edf v\u00e0 c\u00e1c ng\u00f4n ng\u1eef t\u01b0\u01a1ng t\u1ef1 \u0111\u1ea3m b\u1ea3o trang web v\u00e0 n\u1ed9i dung blog c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n theo c\u00e1ch d\u1ec5 \u0111\u1ecdc khi b\u1ea1n qu\u1ea3ng c\u00e1o n\u1ed9i dung n\u00e0y tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Hai t\u00ednh n\u0103ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn s\u1eed d\u1ee5ng Giao th\u1ee9c \u0111\u1ed3 th\u1ecb m\u1edf l\u00e0 Ghim phong ph\u00fa Pinterest v\u00e0 th\u1ebb Twitter. Ch\u00fang t\u00f4i n\u00f3i th\u00eam v\u1ec1 c\u00e1ch l\u00e0m \u0111i\u1ec1u n\u00e0y d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n<p>\u1ede \u0111\u00e2y, m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 ng\u00f4n ng\u1eef Giao th\u1ee9c \u0111\u1ed3 th\u1ecb m\u1edf (t\u1ed1t cho ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i) s\u1eed d\u1ee5ng c\u00f9ng m\u1ed9t ngu\u1ed3n.<\/p>\n<p style=\"padding-left: 30px;\">&nbsp;<\/p>\n<p style=\"padding-left: 30px;\">&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><em>&lt;meta property = x\u00f4ng og: URL n\u1ed9i dung = = https: \/\/blog.hubspot.com\/marketing\/branding<\/em><\/p>\n<p style=\"padding-left: 30px;\"><em>&lt;meta property = Vi\u1ec7t og: h\u00ecnh \u1ea3nh N\u1ed9i dung = = https:\/\/blog.hubspot.com\/hubfs\/branding-2.jpg.<\/em><\/p>\n<p style=\"padding-left: 30px;\"><em>&lt;meta property = x\u00f4ng og: admins n\u1ed9i dung = = All Allie Decker<\/em><\/p>\n<p style=\"padding-left: 30px;\"><em>&lt;meta property = h\u00e8 og: site_name n\u1ed9i dung = ch\u1ebf \u0111\u1ed9 HubSpot &#8216;<\/em><\/p>\n<p style=\"padding-left: 30px;\"><em>&lt;meta property = \u1ed1p og: m\u00f4 t\u1ea3 N\u1ed9i dung tr\u1ef1c tuy\u1ebfn = Kh\u00e1m ph\u00e1 c\u00e1ch t\u1ea1o v\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n tr\u1edf n\u00ean n\u1ed5i ti\u1ebfng, \u0111\u01b0\u1ee3c y\u00eau th\u00edch v\u00e0 \u01b0a th\u00edch<\/em><\/p>\n<div class=\"hsg-featured-snippet\">\n<div class=\"hsg-featured-snippet__wrapper\">\n<h2>T\u1ea1i sao d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac quan tr\u1ecdng \u0111\u1ed1i v\u1edbi SEO?<\/h2>\n<div class=\"hsg-featured-snippet__wrapper--content\" data-type=\"paragraph\">\n<p>D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi SEO v\u00ec n\u00f3 gi\u00fap c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm t\u00ecm v\u00e0 hi\u1ec3u n\u1ed9i dung v\u00e0 trang web c\u1ee7a b\u1ea1n. N\u00f3 c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch quan tr\u1ecdng \u0111\u1ec3 chu\u1ea9n b\u1ecb cho t\u01b0\u01a1ng lai c\u1ee7a t\u00ecm ki\u1ebfm, v\u00ec Google v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c ti\u1ebfp t\u1ee5c c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi tr\u1ef1c ti\u1ebfp tr\u00ean SERPs c\u1ee7a h\u1ecd. Ngo\u00e0i ra, d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac c\u00f3 th\u1ec3 gi\u00fap t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n hi\u1ec3n th\u1ecb r\u00f5 h\u01a1n \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 nh\u1ea5p l\u00ean t\u1edbi 30%.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>Google SER SERs l\u00e0 weren lu\u00f4n d\u1ec5 d\u00e0ng trong m\u1eaft nh\u01b0 ng\u00e0y nay. B\u1ea1n c\u00f3 nh\u1edb kh\u00f4ng? Ki\u1ec3m tra k\u1ebft qu\u1ea3 Google n\u00e0y cho c\u00e1c b\u1ea3ng pool c\u1ee7a v\u00f9ng Cameron t\u1eeb n\u0103m 2008.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" style=\"width: 600px; display: block; margin: 0px auto;\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1555494928_541_Huong-dan-cho-nguoi-moi-bat-dau-ve-du-lieu.gif\" alt=\"c\u00f3 c\u1ea5u tr\u00fac-d\u1eef li\u1ec7u-c\u0169-google\" width=\"600\"><span style=\"font-size: 13px;\"><em>Ngu\u1ed3n<\/em><\/span><\/p>\n<p>H\u00e3y so s\u00e1nh. \u0110\u00e2y l\u00e0 k\u1ebft qu\u1ea3 t\u01b0\u01a1ng t\u1ef1 t\u1eeb h\u00f4m nay n\u0103m 2019.<\/p>\n<p><img decoding=\"async\" style=\"width: 600px; display: block; margin: 0px auto;\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1555494928_328_Huong-dan-cho-nguoi-moi-bat-dau-ve-du-lieu.png\" alt=\"c\u00f3 c\u1ea5u tr\u00fac-d\u1eef li\u1ec7u-m\u1edbi-google\" width=\"600\"><\/p>\n<p>\u1ed2 \u0110\u00f3 l\u00e0 m\u1ed9t th\u1ebf gi\u1edbi kh\u00e1c bi\u1ec7t. Kh\u00f4ng ch\u1ec9 nh\u1eefng k\u1ebft qu\u1ea3 n\u00e0y d\u1ec5 \u0111\u1ecdc h\u01a1n, m\u00e0 c\u00e1c t\u00ednh n\u0103ng b\u1ed5 sung c\u00f2n mang l\u1ea1i tr\u1ea3i nghi\u1ec7m th\u00f4ng tin, t\u00ecm ki\u1ebfm th\u00f4ng minh &#8211; v\u00e0 mua s\u1eafm &#8211; th\u00f4ng tin h\u01a1n nhi\u1ec1u. Gi\u1eefa n\u1ed9i dung \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 v\u00e0 b\u1ea3n \u0111\u1ed3 tr\u1ef1c ti\u1ebfp (c\u1ed9ng v\u1edbi b\u0103ng chuy\u1ec1n s\u1ea3n ph\u1ea9m, \u0111o\u1ea1n c\u00e2u h\u1ecfi v\u00e0 c\u00e1c t\u00ecm ki\u1ebfm li\u00ean quan kh\u00f4ng \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb trong \u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh), Google hi\u1ec3n th\u1ecb cho t\u00f4i kh\u00e1 nhi\u1ec1u t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec t\u00f4i c\u1ea7n bi\u1ebft v\u1ec1 b\u1ea3ng nh\u00f3m.<\/p>\n<p>Heck, \u0111\u00f4i khi t\u00f4i t\u00ecm ki\u1ebfm m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 v\u00e0 t\u00ecm th\u1ea5y c\u00e2u tr\u1ea3 l\u1eddi ngay tr\u00ean SERP &#8211; T\u00f4i th\u1eadm ch\u00ed kh\u00f4ng c\u1ea7n ph\u1ea3i nh\u1ea5p v\u00e0o m\u1ed9t k\u1ebft qu\u1ea3. \u0110i\u1ec1u \u0111\u00f3 t\u1eebng x\u1ea3y ra v\u1edbi b\u1ea1n? N\u1ebfu n\u00f3 c\u00f3, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3m \u01a1n d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac.<\/p>\n<p><em>ch\u00fa th\u00edch<\/em>: Th\u1eadt kh\u00f4ng may, d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac kh\u00f4ng l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm h\u1eefu c\u01a1 c\u1ee7a b\u1ea1n (b\u00ean c\u1ea1nh vi\u1ec7c gi\u00fap b\u1ea1n gi\u00e0nh m\u1ed9t v\u1ecb tr\u00ed trong b\u1ea3ng ki\u1ebfn \u200b\u200bth\u1ee9c ho\u1eb7c \u0110o\u1ea1n tr\u00edch n\u1ed5i b\u1eadt \u1edf \u0111\u1ea7u danh s\u00e1ch). N\u00f3 c\u0169ng kh\u00f4ng thay \u0111\u1ed5i c\u00e1ch th\u1ee9c n\u1ed9i dung c\u1ee7a b\u1ea1n tr\u00f4ng ho\u1eb7c ho\u1ea1t \u0111\u1ed9ng tr\u00ean trang web c\u1ee7a b\u1ea1n &#8211; n\u00f3 ch\u1ec9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch th\u1ee9c v\u00e0 n\u01a1i n\u00f3 c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n tr\u00ean SERPs.<\/p>\n<h2>V\u00ed d\u1ee5 v\u1ec1 d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/h2>\n<p>\u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng internet trung b\u00ecnh, d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y. N\u00f3 \u1ea9n trong s\u1ed1 c\u00e1c m\u00e3 t\u1ea1o n\u00ean c\u00e1c trang web v\u00e0 n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn y\u00eau th\u00edch c\u1ee7a ch\u00fang t\u00f4i. V\u1eady, d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eefng g\u00ec ch\u00fang ta (v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang ta) nh\u00ecn th\u1ea5y nh\u01b0 th\u1ebf n\u00e0o? N\u00f3 tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi m\u1eaft tr\u1ea7n tru\u1ed3ng tinh ranh?<\/p>\n<p>Khi qu\u1ea3n tr\u1ecb vi\u00ean web tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac, c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google v\u00e0 Bing th\u01b0\u1edfng cho c\u00e1c trang web v\u00e0 t\u1ed5 ch\u1ee9c c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch \u0111\u01b0a n\u1ed9i dung c\u1ee7a h\u1ecd v\u00e0o nhi\u1ec1u t\u00ednh n\u0103ng SERP (m\u1ed9t l\u00fd do kh\u00e1c \u0111\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac).<\/p>\n<p>H\u00e3y \u0111\u1ec3 n\u00f3i v\u1ec1 nh\u1eefng t\u00ednh n\u0103ng \u0111\u00f3 &#8211; c\u1ee5 th\u1ec3 l\u00e0 tr\u00ean Google. Google SERPs hi\u1ec3n th\u1ecb nhi\u1ec1u th\u00f4ng tin kh\u00e1c nhau, nh\u01b0ng nh\u1eefng th\u00f4ng tin ch\u00fang t\u00f4i n\u00f3i d\u01b0\u1edbi \u0111\u00e2y b\u1ecb \u1ea3nh h\u01b0\u1edfng c\u1ee5 th\u1ec3 b\u1edfi d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac. C\u0169ng c\u00f3 m\u1ed9t v\u00e0i c\u00e1ch m\u00e0 d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch cho c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb phi SERP c\u1ee7a b\u1ea1n tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 ti\u1ebfp th\u1ecb qua email.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" style=\"width: 600px; display: block; margin: 0px auto;\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/Huong-dan-cho-nguoi-moi-bat-dau-ve-du-lieu.jpg\" alt=\"c\u00f3 c\u1ea5u tr\u00fac-d\u1eef li\u1ec7u-google\" width=\"600\"><span style=\"font-size: 13px;\"><em>Ngu\u1ed3n<\/em><\/span><\/p>\n<p>\u0110\u1ea7u ti\u00ean, \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac c\u00f3 th\u1ec3 bi\u1ec3u hi\u1ec7n tr\u00ean SERP theo hai c\u00e1ch ch\u00ednh: th\u00f4ng qua <strong>t\u00ednh n\u0103ng n\u1ed9i dung<\/strong> (xu\u1ea5t hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm ri\u00eang bi\u1ec7t) v\u00e0 <strong>t\u00ednh n\u0103ng k\u1ebft qu\u1ea3 phong ph\u00fa<\/strong> (gi\u00fap n\u00e2ng cao k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm).<\/p>\n<h4>T\u00ednh n\u0103ng n\u1ed9i dung<\/h4>\n<h5>B\u0103ng chuy\u1ec1n<\/h5>\n<p>Carousels hi\u1ec3n th\u1ecb d\u01b0\u1edbi d\u1ea1ng h\u00ecnh \u1ea3nh v\u1edbi ch\u00fa th\u00edch li\u00ean quan \u0111\u1ebfn t\u00ecm ki\u1ebfm, ch\u1eb3ng h\u1ea1n nh\u01b0 di\u1ec5n vi\u00ean \u0111i\u1ec7n \u1ea3nh, xe h\u01a1i ho\u1eb7c tin t\u1ee9c. Ng\u01b0\u1eddi t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 nh\u1ea5p qua c\u00e1c h\u00ecnh \u1ea3nh n\u00e0y \u0111\u1ec3 truy c\u1eadp SERP ri\u00eang cho t\u00ecm ki\u1ebfm \u0111\u00f3.<\/p>\n<p>EreC\u00f3 c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 hi\u1ec3n th\u1ecb tr\u00ean Carousels.<\/p>\n<p><img decoding=\"async\" style=\"width: 600px; display: block; margin: 0px auto;\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1555494928_643_Huong-dan-cho-nguoi-moi-bat-dau-ve-du-lieu.png\" alt=\"c\u1ea5u tr\u00fac d\u1eef li\u1ec7u-b\u0103ng chuy\u1ec1n\" width=\"600\"><\/p>\n<h5>\u0110o\u1ea1n tr\u00edch n\u1ed5i b\u1eadt<\/h5>\n<p>\u0110o\u1ea1n tr\u00edch n\u1ed5i b\u1eadt hi\u1ec3n th\u1ecb th\u00f4ng tin li\u00ean quan \u0111\u1ebfn truy v\u1ea5n &#8211; <em>v\u00e0<\/em> li\u00ean k\u1ebft \u0111\u1ebfn m\u1ed9t trang web c\u1ee7a b\u00ean th\u1ee9 ba (ph\u00e2n bi\u1ec7t ch\u00fang v\u1edbi H\u1ed9p tr\u1ea3 l\u1eddi v\u00e0 B\u1ea3ng ki\u1ebfn \u200b\u200bth\u1ee9c, \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb c\u01a1 s\u1edf d\u1eef li\u1ec7u mi\u1ec1n c\u00f4ng c\u1ed9ng). H\u1ecd kh\u00f4ng \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 m\u1ed9t trong m\u01b0\u1eddi k\u1ebft qu\u1ea3 kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n tr\u00ean SERP, v\u00ec v\u1eady n\u1ebfu b\u1ea1n gi\u00e0nh chi\u1ebfn th\u1eafng v\u1edbi \u0111o\u1ea1n tr\u00edch, trang web c\u1ee7a b\u1ea1n s\u1ebd hi\u1ec3n th\u1ecb hai l\u1ea7n. \u0110o\u1ea1n tr\u00edch n\u1ed5i b\u1eadt c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb d\u01b0\u1edbi d\u1ea1ng tr\u00edch d\u1eabn, b\u1ea3ng bi\u1ec3u, c\u00f4ng vi\u1ec7c, th\u1ebb phong ph\u00fa (cho phim v\u00e0 c\u00f4ng th\u1ee9c n\u1ea5u \u0103n) ho\u1eb7c ph\u1ea7n c\u00e2u h\u1ecfi c\u00f3 ti\u00eau \u0111\u1ec1 Ng\u01b0\u1eddi d\u00e2n c\u00f3 th\u1ec3 h\u1ecfi tr\u00ean.<\/p>\n<p>EreH\u00e3y l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung c\u1ee7a b\u1ea1n cho h\u1ed9p \u0111o\u1ea1n tr\u00edch \u0111\u1eb7c tr\u01b0ng c\u1ee7a Google.<\/p>\n<p><img decoding=\"async\" style=\"width: 600px; display: block; margin: 0px auto;\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1555494928_641_Huong-dan-cho-nguoi-moi-bat-dau-ve-du-lieu.png\" alt=\"c\u00f3 c\u1ea5u tr\u00fac-d\u1eef li\u1ec7u-\u0111\u1eb7c tr\u01b0ng-\u0111o\u1ea1n\" width=\"600\"><\/p>\n<h5>B\u1ea3ng ki\u1ebfn \u200b\u200bth\u1ee9c (a.k.a. Th\u1ebb bi\u1ec3u \u0111\u1ed3 tri th\u1ee9c)<\/h5>\n<p>C\u00e1c b\u1ea3ng ki\u1ebfn \u200b\u200bth\u1ee9c t\u1eadp h\u1ee3p c\u00e1c th\u00f4ng tin ph\u00f9 h\u1ee3p nh\u1ea5t t\u1eeb \u200b\u200bm\u1ed9t t\u00ecm ki\u1ebfm v\u00e0 hi\u1ec3n th\u1ecb n\u00f3 d\u01b0\u1edbi d\u1ea1ng m\u1ed9t b\u1ea3ng ri\u00eang bi\u1ec7t \u1edf b\u00ean ph\u1ea3i c\u1ee7a SERP. Ch\u00fang th\u01b0\u1eddng bao g\u1ed3m h\u00ecnh \u1ea3nh, ng\u00e0y th\u00e1ng v\u00e0 th\u00f4ng tin c\u1ee5 th\u1ec3 v\u1ec1 danh m\u1ee5c, ch\u1eb3ng h\u1ea1n nh\u01b0 gi\u00e1 c\u1ed5 phi\u1ebfu cho c\u00e1c c\u00f4ng ty ho\u1eb7c sinh nh\u1eadt cho nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac nh\u01b0 Schema \u0111\u1ec3 g\u1eafn th\u1ebb n\u1ed9i dung c\u1ee7a b\u1ea1n v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c danh m\u1ee5c n\u00e0y, nh\u01b0ng kh\u00f4ng c\u00f3 g\u00ec \u0111\u1ea3m b\u1ea3o r\u1eb1ng Google s\u1ebd th\u01b0\u1edfng cho b\u1ea1n b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n ki\u1ebfn \u200b\u200bth\u1ee9c c\u1ee7a ri\u00eang b\u1ea1n. <strong>Tr\u00ean th\u1ef1c t\u1ebf, d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac kh\u00f4ng h\u1ee9a h\u1eb9n b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec, n\u00f3 ch\u1ec9 gi\u00fap c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i d\u1ec5 d\u00e0ng gi\u1ea3i th\u00edch n\u1ed9i dung c\u1ee7a b\u1ea1n h\u01a1n.<\/strong><\/p>\n<p>Ngo\u00e0i ra, B\u1ea3ng ki\u1ebfn \u200b\u200bth\u1ee9c nh\u1eb1m m\u1ee5c \u0111\u00edch tr\u1ea3 l\u1eddi c\u00e1c truy v\u1ea5n m\u00e0 kh\u00f4ng y\u00eau c\u1ea7u m\u1ed9t tin t\u1ee9c t\u1ed1t qua nh\u1ea5p chu\u1ed9t cho ng\u01b0\u1eddi t\u00ecm ki\u1ebfm v\u00e0 tin x\u1ea5u cho doanh nghi\u1ec7p.<\/p>\n<p>EreH\u00e3y l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 l\u00e0m cho trang web c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng thu th\u1eadp d\u1eef li\u1ec7u h\u01a1n (\u0111\u1ec3 t\u0103ng c\u01a1 h\u1ed9i hi\u1ec3n th\u1ecb trong B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n ki\u1ebfn \u200b\u200bth\u1ee9c).<\/p>\n<p><img decoding=\"async\" style=\"width: 600px; display: block; margin: 0px auto;\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1555494928_573_Huong-dan-cho-nguoi-moi-bat-dau-ve-du-lieu.png\" alt=\"b\u1ea3ng c\u1ea5u tr\u00fac d\u1eef li\u1ec7u-ki\u1ebfn th\u1ee9c\" width=\"600\"><\/p>\n<h4>C\u00e1c t\u00ednh n\u0103ng t\u00ecm ki\u1ebfm phong ph\u00fa (a.k.a. K\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm phong ph\u00fa ho\u1eb7c \u0110o\u1ea1n m\u00e3 phong ph\u00fa)<\/h4>\n<h5>B\u00e1nh m\u00ec v\u1ee5n<\/h5>\n<p>Theo Breadcrumbs, ch\u1ec9 ra v\u1ecb tr\u00ed c\u1ee7a m\u1ed9t trang trong h\u1ec7 th\u1ed1ng ph\u00e2n c\u1ea5p trang web, theo Google. Breadcrumbs ch\u1ec9 xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, thay cho URL v\u00e0 gi\u00fap ng\u01b0\u1eddi t\u00ecm ki\u1ebfm hi\u1ec3u m\u1ed1i quan h\u1ec7 Trang v\u1edbi ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a trang web.<\/p>\n<p>EreL\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 hi\u1ec3n th\u1ecb Breadcrumbs trong k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n.<\/p>\n<h5><img decoding=\"async\" style=\"width: 487px; display: block; margin: 0px auto;\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/Huong-dan-cho-nguoi-moi-bat-dau-ve-du-lieu.jpeg\" alt=\"c\u1ea5u tr\u00fac d\u1eef li\u1ec7u-v\u1ee5n b\u00e1nh m\u00ec\" width=\"487\"><\/h5>\n<h5>Li\u00ean k\u1ebft trang web v\u00e0 Li\u00ean k\u1ebft trang t\u00ecm ki\u1ebfm<\/h5>\n<p>Li\u00ean k\u1ebft trang web l\u00e0 c\u00e1c li\u00ean k\u1ebft b\u1ed5 sung \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb b\u00ean d\u01b0\u1edbi k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111i\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c ph\u1ea7n kh\u00e1c nhau c\u1ee7a trang web. Google k\u00e9o h\u1ecd v\u00e0o SERP khi h\u1ecd ngh\u0129 r\u1eb1ng k\u1ebft qu\u1ea3 b\u1ed5 sung s\u1ebd c\u00f3 l\u1ee3i cho ng\u01b0\u1eddi t\u00ecm ki\u1ebfm. C\u00e1c trang web c\u00f3 v\u0103n b\u1ea3n neo th\u00f4ng minh v\u00e0 v\u0103n b\u1ea3n thay th\u1ebf m\u00e0 th\u00f4ng tin, nh\u1ecf g\u1ecdn v\u00e0 tr\u00e1nh l\u1eb7p l\u1ea1i c\u00f3 c\u01a1 h\u1ed9i hi\u1ec3n th\u1ecb k\u1ebft qu\u1ea3 v\u1edbi Li\u00ean k\u1ebft trang web.<\/p>\n<p><img decoding=\"async\" style=\"width: 600px; display: block; margin: 0px auto;\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1555494929_185_Huong-dan-cho-nguoi-moi-bat-dau-ve-du-lieu.png\" alt=\"c\u1ea5u tr\u00fac-d\u1eef li\u1ec7u-li\u00ean k\u1ebft trang web\" width=\"600\">Li\u00ean k\u1ebft trang t\u00ecm ki\u1ebfm gi\u1ed1ng nh\u01b0 Li\u00ean k\u1ebft trang web v\u1edbi thanh t\u00ecm ki\u1ebfm tr\u1ef1c ti\u1ebfp \u0111\u01b0\u1ee3c n\u00eau trong k\u1ebft qu\u1ea3. H\u1ed9p t\u00ecm ki\u1ebfm \u0111\u00f3 s\u1eed d\u1ee5ng Google &#8211; kh\u00f4ng ph\u1ea3i trang web n\u1ed5i b\u1eadt &#8211; t\u1ea1o ra SERP ho\u00e0n to\u00e0n m\u1edbi. Li\u00ean k\u1ebft trang t\u00ecm ki\u1ebfm ch\u1ec9 hi\u1ec3n th\u1ecb trong c\u00e1c t\u00ecm ki\u1ebfm c\u00f3 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>EreL\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c H\u1ed9p t\u00ecm ki\u1ebfm li\u00ean k\u1ebft trang web cho trang web c\u1ee7a b\u1ea1n.<\/p>\n<h4><img decoding=\"async\" style=\"width: 600px; display: block; margin: 0px auto;\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1555494929_531_Huong-dan-cho-nguoi-moi-bat-dau-ve-du-lieu.png\" alt=\"structured-data-sitelinks-searchbox\" width=\"600\"><\/h4>\n<h4>T\u00ednh n\u0103ng kh\u00f4ng SERP<\/h4>\n<h5>Th\u1ebb x\u00e3 h\u1ed9i<\/h5>\n<p>\u0110\u00e1nh d\u1ea5u \u0111\u1eb7c th\u00f9 x\u00e3 h\u1ed9i kh\u00f4ng c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn SEO, nh\u01b0ng n\u00f3 v\u1eabn quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ec3 hi\u1ec3u. \u0110\u00e1nh d\u1ea5u n\u00e0y kh\u00f4ng ch\u1ec9 t\u0103ng c\u01b0\u1eddng c\u00e1c b\u00e0i \u0111\u0103ng x\u00e3 h\u1ed9i v\u00e0 n\u1ed7 l\u1ef1c qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n, m\u00e0 n\u00f3 c\u00f2n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecdc b\u1edfi c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm &#8211; c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3p cho b\u1ea5t k\u1ef3 thay \u0111\u1ed5i SEO n\u00e0o trong t\u01b0\u01a1ng lai.<\/p>\n<p>Th\u1ebb x\u00e3 h\u1ed9i hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh v\u00e0 v\u0103n b\u1ea3n phong ph\u00fa khi c\u00e1c li\u00ean k\u1ebft \u0111\u01b0\u1ee3c chia s\u1ebb tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. B\u1ea5t k\u1ef3 t\u1ed5 ch\u1ee9c n\u00e0o s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 chia s\u1ebb n\u1ed9i dung n\u00ean s\u1eed d\u1ee5ng \u0111\u00e1nh d\u1ea5u x\u00e3 h\u1ed9i ph\u00f9 h\u1ee3p, ch\u1eb3ng h\u1ea1n nh\u01b0 Giao th\u1ee9c \u0111\u1ed3 th\u1ecb m\u1edf.<\/p>\n<p>EreH\u00e3y l\u00e0m th\u1ebf n\u00e0o b\u1ea1n \u0111\u1ea3m b\u1ea3o n\u1ed9i dung x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n hi\u1ec3n th\u1ecb th\u1ebb x\u00e3 h\u1ed9i:<\/p>\n<h5><img decoding=\"async\" style=\"width: 600px; display: block; margin: 0px auto;\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1555494929_628_Huong-dan-cho-nguoi-moi-bat-dau-ve-du-lieu.png\" alt=\"c\u1ea5u tr\u00fac d\u1eef li\u1ec7u-m\u1edf-\u0111\u1ed3 th\u1ecb\" width=\"600\"><\/h5>\n<h5>Th\u01b0 \u0111i\u1ec7n t\u1eed qu\u1ea3ng c\u00e1o<\/h5>\n<p>G\u1ea7n \u0111\u00e2y b\u1ea1n \u0111\u00e3 \u0111\u1eb7t m\u1ed9t chuy\u1ebfn bay ho\u1eb7c \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn? N\u1ebfu b\u1ea1n c\u00f3 Gmail, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 th\u1ea5y c\u00e1c chi ti\u1ebft \u0111\u1eb7t h\u00e0ng ho\u1eb7c \u0111\u1eb7t h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c t\u00f3m t\u1eaft \u1edf \u0111\u1ea7u email x\u00e1c nh\u1eadn. \u0110i\u1ec1u n\u00e0y l\u00e0 do \u0111\u00e1nh d\u1ea5u email. N\u1ebfu b\u1ea1n g\u1eedi email cho \u0111\u01a1n \u0111\u1eb7t h\u00e0ng, \u0111\u1eb7t ch\u1ed7, x\u00e1c nh\u1eadn ho\u1eb7c \u0111\u1eb7t ch\u1ed7, h\u00e3y c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng \u0111\u00e1nh d\u1ea5u email \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi nh\u1eadn email c\u1ee7a b\u1ea1n s\u1ed1ng d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n<p>EreH\u00e3y l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi \u0111\u00e1nh d\u1ea5u email trong Gmail.<\/p>\n<p><img decoding=\"async\" style=\"width: 600px; display: block; margin: 0px auto;\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1555494929_645_Huong-dan-cho-nguoi-moi-bat-dau-ve-du-lieu.png\" alt=\"c\u1ea5u tr\u00fac d\u1eef li\u1ec7u-email-\u0111\u00e1nh d\u1ea5u\" width=\"600\"><\/p>\n<div class=\"hsg-featured-snippet\">\n<div class=\"hsg-featured-snippet__wrapper\">\n<h2>C\u00e1ch tri\u1ec3n khai d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng C\u00f4ng c\u1ee5 tr\u1ee3 gi\u00fap \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac c\u1ee7a Google<\/h2>\n<div class=\"hsg-featured-snippet__wrapper--content\" data-type=\"paragraph\">\n<ol>\n<li>M\u1edf Google Helper \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/li>\n<li>Ch\u1ecdn lo\u1ea1i d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 nh\u1eadp URL<\/li>\n<li>L\u00e0m n\u1ed5i b\u1eadt c\u00e1c y\u1ebfu t\u1ed1 trang v\u00e0 g\u00e1n th\u1ebb d\u1eef li\u1ec7u<\/li>\n<li>T\u1ea1o HTML<\/li>\n<li>Th\u00eam \u0111\u00e1nh d\u1ea5u l\u01b0\u1ee3c \u0111\u1ed3 v\u00e0o trang c\u1ee7a b\u1ea1n<\/li>\n<li>Ki\u1ec3m tra \u0111\u00e1nh d\u1ea5u c\u1ee7a b\u1ea1n v\u1edbi C\u00f4ng c\u1ee5 ki\u1ec3m tra d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac c\u1ee7a Google<\/li>\n<li>Ch\u1ea9n \u0111o\u00e1n v\u00e0 kh\u1eafc ph\u1ee5c m\u1ecdi s\u1ef1 c\u1ed1 \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n<\/li>\n<li>Ki\u00ean nh\u1eabn<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<p>Kh\u00e1i ni\u1ec7m d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac c\u00f3 v\u1ebb kh\u00f3 hi\u1ec3u, nh\u01b0ng vi\u1ec7c th\u1ef1c hi\u1ec7n n\u00f3 kh\u00f4ng ph\u1ee9c t\u1ea1p l\u1eafm. Tr\u00ean th\u1ef1c t\u1ebf, c\u00f3 m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n tr\u00ean \u0111\u01b0\u1eddng \u0111i, c\u1ee5 th\u1ec3 l\u00e0 C\u00f4ng c\u1ee5 ki\u1ec3m tra v\u00e0 tr\u1ee3 gi\u00fap \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac c\u1ee7a Google. Ch\u1eafc ch\u1eafn, b\u1ea1n c\u00f3 th\u1ec3 tri\u1ec3n khai d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac b\u1eb1ng tay, nh\u01b0ng c\u00f4ng c\u1ee5 Google Hay \u0111\u1ea3m b\u1ea3o \u0111\u1ed9 ch\u00ednh x\u00e1c &#8211; v\u00e0 gi\u00fap cu\u1ed9c s\u1ed1ng c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n<p><strong>\u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 vi\u1ec7c th\u00eam \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac tr\u00ean trang web c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u1ea3m b\u1ea3o m\u1ed9t \u0110o\u1ea1n tr\u00edch n\u1ed5i b\u1eadt ho\u1eb7c Li\u00ean k\u1ebft trang web S\u01a1 \u0111\u1ed3 trang web<\/strong>. Google c\u00f3 th\u1ec3 m\u1ea5t v\u00e0i tu\u1ea7n \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u \u0111\u00e1nh d\u1ea5u HTML m\u1edbi c\u1ee7a b\u1ea1n v\u00e0 \u0111\u00f4i khi, th\u00f4ng tin kh\u00f4ng hi\u1ec3n th\u1ecb \u1edf t\u1ea5t c\u1ea3.<\/p>\n<p>Tuy nhi\u00ean, th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc \u0111\u1ec3 th\u1ef1c hi\u1ec7n d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac l\u00e0 r\u1ea5t quan tr\u1ecdng. Google c\u00f3 th\u1ec3 th\u00f4ng minh, nh\u01b0ng Google c\u00f3 th\u1ec3 t\u1ef1 m\u00ecnh hi\u1ec3u m\u1ecdi th\u1ee9. C\u00f3 v\u1ebb nh\u01b0 r\u1ea5t nhi\u1ec1u c\u00f4ng vi\u1ec7c ph\u1ee5, nh\u01b0ng s\u1eed d\u1ee5ng \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac ch\u00ednh x\u00e1c s\u1ebd \u0111\u1ea3m b\u1ea3o Google c\u00f3 th\u1ec3 hi\u1ec3u n\u1ed9i dung c\u1ee7a b\u1ea1n v\u00e0 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng t\u0103ng t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y, c\u00e1ch th\u1ee9c tri\u1ec3n khai d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Tr\u00ecnh tr\u1ee3 gi\u00fap \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac c\u1ee7a Google.<\/p>\n<h4>1. M\u1edf Tr\u00ecnh tr\u1ee3 gi\u00fap \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac c\u1ee7a Google<\/h4>\n<p>M\u1edf c\u00f4ng c\u1ee5 Tr\u00ecnh tr\u1ee3 gi\u00fap \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac c\u1ee7a Google.<\/p>\n<p><img decoding=\"async\" style=\"width: 600px; display: block; margin: 0px auto;\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1555494929_251_Huong-dan-cho-nguoi-moi-bat-dau-ve-du-lieu.png\" alt=\"structured-data-google-markup-tool\" width=\"600\"><\/p>\n<h4>2. Ch\u1ecdn lo\u1ea1i d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 nh\u1eadp URL<\/h4>\n<p>\u0110\u1ea3m b\u1ea3o tab Trang web \u0111\u01b0\u1ee3c m\u1edf. Ch\u1ecdn lo\u1ea1i d\u1eef li\u1ec7u m\u00e0 b\u1ea1n th\u00edch \u0111\u1ec3 th\u00eam \u0111\u00e1nh d\u1ea5u HTML. C\u1eafm URL trang web (ho\u1eb7c m\u00e3 HTML) \u1edf d\u01b0\u1edbi c\u00f9ng v\u00e0 nh\u1ea5p <em>B\u1eaft \u0111\u1ea7u g\u1eafn th\u1ebb<\/em>.<\/p>\n<p><img decoding=\"async\" style=\"width: 600px; display: block; margin: 0px auto;\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1555494929_58_Huong-dan-cho-nguoi-moi-bat-dau-ve-du-lieu.png\" alt=\"structured-data-google-markup-tool-2\" width=\"600\"><\/p>\n<h4>3. \u0110\u00e1nh d\u1ea5u c\u00e1c y\u1ebfu t\u1ed1 trang v\u00e0 g\u00e1n th\u1ebb d\u1eef li\u1ec7u<\/h4>\n<p>Khi t\u1ea3i c\u00f4ng c\u1ee5, b\u1ea1n s\u1ebd th\u1ea5y trang web c\u1ee7a m\u00ecnh \u1edf b\u00ean tr\u00e1i v\u00e0 c\u00e1c m\u1ee5c d\u1eef li\u1ec7u \u1edf b\u00ean ph\u1ea3i. L\u00e0m n\u1ed5i b\u1eadt c\u00e1c th\u00e0nh ph\u1ea7n kh\u00e1c nhau c\u1ee7a trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 g\u00e1n c\u00e1c th\u1ebb d\u1eef li\u1ec7u nh\u01b0 t\u00ean, t\u00e1c gi\u1ea3 v\u00e0 ng\u00e0y xu\u1ea5t b\u1ea3n. (C\u00f4ng c\u1ee5 s\u1ebd \u0111\u1ec1 xu\u1ea5t c\u00e1c th\u1ebb d\u1eef li\u1ec7u kh\u00e1c nhau cho c\u00e1c lo\u1ea1i d\u1eef li\u1ec7u kh\u00e1c nhau, v\u00ed d\u1ee5: S\u1ef1 ki\u1ec7n ho\u1eb7c \u0110\u00e1nh gi\u00e1 s\u00e1ch.)<\/p>\n<p><img decoding=\"async\" style=\"width: 600px; display: block; margin: 0px auto;\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1555494929_708_Huong-dan-cho-nguoi-moi-bat-dau-ve-du-lieu.png\" alt=\"c\u00f3 c\u1ea5u tr\u00fac-d\u1eef li\u1ec7u-google-markup-tool-3\" width=\"600\"><\/p>\n<p>Khi b\u1ea1n ch\u1ecdn v\u00e0 g\u00e1n c\u00e1c th\u1ebb d\u1eef li\u1ec7u, b\u1ea1n s\u1ebd th\u1ea5y th\u00f4ng tin b\u1eadt l\u00ean b\u00ean d\u01b0\u1edbi Th\u1ebb d\u1eef li\u1ec7u c\u1ee7a t\u00f4i tr\u00ean b\u1ea3ng b\u00ean ph\u1ea3i. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 th\u00eam b\u1ea5t k\u1ef3 th\u1ebb b\u1ecb thi\u1ebfu n\u00e0o c\u00f3 th\u1ec3 kh\u00f4ng hi\u1ec3n th\u1ecb tr\u00ean trang web; ch\u1ec9 \u1ea5n <em>Th\u00eam th\u1ebb b\u1ecb thi\u1ebfu<\/em>.<\/p>\n<h4>4. T\u1ea1o HTML<\/h4>\n<p>Khi b\u1ea1n k\u1ebft th\u00fac vi\u1ec7c g\u1eafn th\u1ebb v\u00e0 g\u00e1n c\u00e1c m\u1ee5c d\u1eef li\u1ec7u, nh\u1ea5p v\u00e0o <em>T\u1ea1o HTML<\/em> \u1edf g\u00f3c tr\u00ean b\u00ean ph\u1ea3i.<\/p>\n<h4>5. Th\u00eam \u0111\u00e1nh d\u1ea5u l\u01b0\u1ee3c \u0111\u1ed3 v\u00e0o trang c\u1ee7a b\u1ea1n<\/h4>\n<p>Tr\u00ean m\u00e0n h\u00ecnh ti\u1ebfp theo, b\u1ea1n s\u1ebd th\u1ea5y \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac c\u1ee7a b\u1ea1n \u1edf ph\u00eda b\u00ean ph\u1ea3i. C\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng t\u1ea1o t\u1eadp l\u1ec7nh d\u01b0\u1edbi d\u1ea1ng \u0111\u00e1nh d\u1ea5u JSON-LD, nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u1eadp l\u1ec7nh th\u00e0nh Microdata b\u1eb1ng c\u00e1ch nh\u1ea5p v\u00e0o <em>JSON-LD<\/em> menu th\u1ea3 xu\u1ed1ng trong menu tr\u00ean c\u00f9ng.<\/p>\n<p><img decoding=\"async\" style=\"width: 600px; display: block; margin: 0px auto;\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1555494929_693_Huong-dan-cho-nguoi-moi-bat-dau-ve-du-lieu.png\" alt=\"c\u00f3 c\u1ea5u tr\u00fac-d\u1eef li\u1ec7u-google-markup-tool-3\" width=\"600\"><\/p>\n<p>Nh\u1ea5p chu\u1ed9t <em>T\u1ea3i v\u1ec1<\/em> \u0111\u1ec3 t\u1ea3i t\u1eadp l\u1ec7nh d\u01b0\u1edbi d\u1ea1ng t\u1ec7p HTML. \u0110\u1ec3 \u0111\u1ecdc th\u00eam v\u1ec1 c\u00e1ch th\u00eam d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac v\u00e0o b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n (ho\u1eb7c b\u1ea5t k\u1ef3 lo\u1ea1i d\u1eef li\u1ec7u n\u00e0o kh\u00e1c), nh\u1ea5p v\u00e0o <em>B\u00e0i vi\u1ebft<\/em> \u1edf g\u00f3c b\u00ean ph\u1ea3i ph\u00eda tr\u00ean \u0111\u00e1nh d\u1ea5u.<\/p>\n<p>\u0110\u1ec3 xu\u1ea5t b\u1ea3n, h\u00e3y \u0111\u00e1nh d\u1ea5u, \u0111\u00e1nh d\u1ea5u v\u00e0 d\u00e1n \u0111\u00e1nh d\u1ea5u HTML m\u1edbi v\u00e0o CMS ho\u1eb7c m\u00e3 ngu\u1ed3n c\u1ee7a trang web c\u1ee7a b\u1ea1n. Cu\u1ed1i c\u00f9ng, nh\u1ea5p <em>Ho\u00e0n th\u00e0nh<\/em> \u1edf g\u00f3c tr\u00ean c\u00f9ng b\u00ean ph\u1ea3i \u0111\u1ec3 xem Google H\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t B\u01b0\u1edbc ti\u1ebfp theo, m\u1ed9t trong s\u1ed1 \u0111\u00f3 s\u1ebd \u0111\u01b0a b\u1ea1n \u0111\u1ebfn c\u00e1i ti\u1ebfp theo n\u00e0y.<\/p>\n<h4>6. Ki\u1ec3m tra \u0111\u00e1nh d\u1ea5u c\u1ee7a b\u1ea1n v\u1edbi C\u00f4ng c\u1ee5 ki\u1ec3m tra d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac c\u1ee7a Google<\/h4>\n<p>M\u1edf Google C\u00f4ng c\u1ee5 ki\u1ec3m tra d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac. B\u1ea1n c\u00f3 th\u1ec3 nh\u1eadp b\u1ea5t k\u1ef3 URL n\u00e0o c\u1ee7a trang web m\u00e0 b\u1ea1n mu\u1ed1n ki\u1ec3m tra ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadp m\u00e3 HTML. (Trong v\u00ed d\u1ee5 b\u00ean d\u01b0\u1edbi, I tri\u1ec7t \u0111\u1ec3 ph\u00e2n t\u00edch m\u00e3 \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t tr\u01b0\u1edbc \u0111\u00e2y b\u1edfi C\u00f4ng c\u1ee5 tr\u1ee3 gi\u00fap \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac c\u1ee7a Google.) Nh\u1ea5p v\u00e0o <em>Ch\u1ea1y th\u1eed<\/em> \u0111\u1ec3 b\u1eaft \u0111\u1ea7u.<\/p>\n<h4><img decoding=\"async\" style=\"width: 600px; display: block; margin: 0px auto;\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1555494929_163_Huong-dan-cho-nguoi-moi-bat-dau-ve-du-lieu.png\" alt=\"structured-data-google-markup-tests-tool\" width=\"600\"><\/h4>\n<h4>7. Ch\u1ea9n \u0111o\u00e1n v\u00e0 kh\u1eafc ph\u1ee5c m\u1ecdi s\u1ef1 c\u1ed1 \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n<\/h4>\n<p>C\u00f4ng c\u1ee5 s\u1ebd hi\u1ec3n th\u1ecb cho b\u1ea1n \u0111\u00e1nh d\u1ea5u HTML c\u1ee7a b\u1ea1n \u1edf b\u00ean tr\u00e1i v\u00e0 ph\u00e2n t\u00edch \u0111\u00e1nh d\u1ea5u \u1edf b\u00ean ph\u1ea3i. L\u01b0u \u00fd b\u1ea5t k\u1ef3 l\u1ed7i m\u00e0u \u0111\u1ecf ho\u1eb7c c\u1ea3nh b\u00e1o. Nh\u1ea5p v\u00e0o b\u1ea5t k\u1ef3 h\u00e0ng d\u1eef li\u1ec7u n\u00e0o \u0111\u1ec3 \u0111\u00e1nh d\u1ea5u \u0111\u00e1nh d\u1ea5u t\u01b0\u01a1ng \u1ee9ng \u1edf b\u00ean tr\u00e1i.<\/p>\n<p>N\u1ebfu c\u1ea7n, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ec9nh s\u1eeda b\u1ea5t k\u1ef3 l\u1ed7i n\u00e0o trong HTML tr\u1ef1c ti\u1ebfp trong b\u1ea3ng c\u00f4ng c\u1ee5 tr\u01b0\u1edbc khi xu\u1ea5t b\u1ea3n tr\u00ean n\u1ec1n t\u1ea3ng \u0111\u00e1nh d\u1ea5u HTML \u0111\u00e3 ki\u1ec3m tra c\u1ee7a b\u1ea1n.<\/p>\n<h4>8. H\u00e3y ki\u00ean nh\u1eabn<\/h4>\n<p>B\u01b0\u1edbc cu\u1ed1i c\u00f9ng n\u00e0y l\u00e0 \u0111\u01a1n gi\u1ea3n nh\u01b0ng \u0111\u01b0\u1ee3c cho l\u00e0 kh\u00f3 nh\u1ea5t &#8211; ng\u1ed3i l\u1ea1i v\u00e0 ch\u1edd \u0111\u1ee3i. Google c\u00f3 th\u1ec3 m\u1ea5t v\u00e0i tu\u1ea7n \u0111\u1ec3 thu th\u1eadp l\u1ea1i HTML m\u1edbi v\u00e0 th\u1eadm ch\u00ed sau \u0111\u00f3, n\u1ed9i dung c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o \u0111\u1ec3 hi\u1ec3n th\u1ecb trong c\u00e1c \u0111o\u1ea1n m\u00e3 phong ph\u00fa ho\u1eb7c c\u00e1c t\u00ednh n\u0103ng SERP kh\u00e1c.<\/p>\n<p>Mi\u1ec5n l\u00e0 b\u1ea1n tu\u00e2n theo c\u00e1c ti\u00eau chu\u1ea9n v\u00e0 \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac ch\u00ednh x\u00e1c, h\u00e3y cung c\u1ea5p cho Google t\u1ea5t c\u1ea3 th\u00f4ng tin c\u1ea7n bi\u1ebft v\u00e0 ki\u00ean nh\u1eabn, trang web v\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i r\u1ea5t nhi\u1ec1u t\u1eeb d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac v\u00e0 SEO n\u00e2ng cao.<\/p>\n<h2>Ph\u1ea7n k\u1ebft lu\u1eadn<\/h2>\n<p>Google v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00e1c li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n c\u00e1ch h\u1ecd t\u1ed5ng h\u1ee3p v\u00e0 tr\u00ecnh b\u00e0y th\u00f4ng tin. H\u1ecd cung c\u1ea5p c\u00e1c tr\u1ea3i nghi\u1ec7m t\u00ecm ki\u1ebfm th\u00f4ng minh, n\u00e2ng cao v\u1edbi <em>kh\u00e1ch h\u00e0ng<\/em> trong t\u00e2m tr\u00ed. N\u00f3 h\u1ed7 tr\u1ee3 b\u1ea1n nh\u01b0 m\u1ed9t doanh nghi\u1ec7p \u0111\u1ec3 theo k\u1ecbp v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m nh\u01b0 v\u1eady th\u00f4ng qua <strong>D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong>.<\/p>\n<p>D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac mang l\u1ea1i l\u1ee3i \u00edch cho doanh nghi\u1ec7p &#8211; th\u00f4ng qua kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb t\u0103ng &#8211; v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng &#8211; th\u00f4ng qua kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng t\u1ed1t h\u01a1n. S\u1eed d\u1ee5ng h\u01b0\u1edbng d\u1eabn, c\u00f4ng c\u1ee5 v\u00e0 t\u00e0i nguy\u00ean n\u00e0y \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a v\u00e0 s\u1eafp x\u1ebfp trang web c\u1ee7a b\u1ea1n v\u00e0 l\u00e0m cho cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-3d7cbac9-0e99-4d21-a709-4046bb35eada\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-3d7cbac9-0e99-4d21-a709-4046bb35eada\" class=\"hs-cta-node hs-cta-3d7cbac9-0e99-4d21-a709-4046bb35eada\"><!--(if lte IE 8)>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<!(endif)--><img decoding=\"async\" id=\"hs-cta-img-3d7cbac9-0e99-4d21-a709-4046bb35eada\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/super-news.info\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1555494929_349_Huong-dan-cho-nguoi-moi-bat-dau-ve-du-lieu.png\" alt=\"seo huy\u1ec1n tho\u1ea1i 2019\"><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p>&nbsp;<\/p>\n<p class=\"post-content__publish-date\">\u0110\u01b0\u1ee3c xu\u1ea5t b\u1ea3n l\u1ea7n \u0111\u1ea7u ng\u00e0y 10 th\u00e1ng 4 n\u0103m 2019 4:30:00 SA, c\u1eadp nh\u1eadt ng\u00e0y 10 th\u00e1ng 4 n\u0103m 2019<\/p>\n<p>&nbsp;<\/p>\n<div class=\"post-content__social-share-container\">\n<p>&nbsp;<\/p>\n<div class=\"wt-blog__post__cta post-content__bottom-cta\">\n<p>&nbsp;<\/p>\n<div class=\"wt-blog__post__cta__content\">\n<h3>\u0110\u1eebng qu\u00ean chia s\u1ebb b\u00e0i vi\u1ebft n\u00e0y!<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] &nbsp; &nbsp; Bu\u1ed5i chi\u1ec1u h\u00f4m th\u1ee9 S\u00e1u, v\u00e0 nh\u00f3m c\u1ee7a b\u1ea1n \u0111ang vui v\u1ebb trong Gi\u1edd h\u1ea1nh ph\u00fac. Trong v\u00e0i tu\u1ea7n qua, b\u1ea1n \u0111\u00e3 \u0111i \u0111\u1ebfn c\u00f9ng m\u1ed9t qu\u00e1n bar ol, b\u1edfi v\u00ec b\u1ea1n quy\u1ebft \u0111\u1ecbnh \u0111\u00e3 \u0111\u1ebfn l\u00fac \u0111\u1ec3 th\u1eed m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 m\u1edbi. B\u1ea1n l\u00e0m ngh\u1ec1 g\u00ec? B\u01b0\u1edbc ra ngo\u00e0i v\u00e0 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-tiep-thi-so"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H\u01b0\u1edbng d\u1eabn cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u v\u1ec1 d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 t\u1ed5 ch\u1ee9c v\u00e0 t\u1ed1i \u01b0u h\u00f3a trang web c\u1ee7a b\u1ea1n - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/vi\/huong-dan-cho-nguoi-moi-bat-dau-ve-du-lieu-co-cau-truc-de-to-chuc-va-toi-uu-hoa-trang-web-cua-ban\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H\u01b0\u1edbng d\u1eabn cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u v\u1ec1 d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 t\u1ed5 ch\u1ee9c v\u00e0 t\u1ed1i \u01b0u h\u00f3a trang web c\u1ee7a b\u1ea1n - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] &nbsp; &nbsp; Bu\u1ed5i chi\u1ec1u h\u00f4m th\u1ee9 S\u00e1u, v\u00e0 nh\u00f3m c\u1ee7a b\u1ea1n \u0111ang vui v\u1ebb trong Gi\u1edd h\u1ea1nh ph\u00fac. 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