{"id":1911,"date":"2019-05-23T16:10:08","date_gmt":"2019-05-23T13:10:08","guid":{"rendered":"https:\/\/super-news.info\/vi\/quang-cao-facebook-co-the-anh-huong-den-viec-tich-hop-thong-qua-day-la-nhung-gi-chung-toi-tim-thay\/"},"modified":"2019-05-23T16:10:09","modified_gmt":"2019-05-23T13:10:09","slug":"quang-cao-facebook-co-the-anh-huong-den-viec-tich-hop-thong-qua-day-la-nhung-gi-chung-toi-tim-thay","status":"publish","type":"post","link":"https:\/\/super-news.info\/vi\/quang-cao-facebook-co-the-anh-huong-den-viec-tich-hop-thong-qua-day-la-nhung-gi-chung-toi-tim-thay\/","title":{"rendered":"Qu\u1ea3ng c\u00e1o Facebook c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c t\u00edch h\u1ee3p th\u00f4ng qua? \u0110\u00e2y l\u00e0 nh\u1eefng g\u00ec ch\u00fang t\u00f4i t\u00ecm th\u1ea5y."},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"hs_cos_wrapper_post_body\">\n<p>N\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c nh\u00fang trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a ch\u00fang t\u00f4i &#8211; cho d\u00f9 ch\u00fang t\u00f4i c\u00f3 nh\u1eadn ra hay kh\u00f4ng.<\/p>\n<p><!--more--><\/p>\n<p>G\u1ea7n \u0111\u00e2y, b\u1ea1n \u0111\u00e3 \u0111\u1eb7t h\u00e0ng th\u1ef1c ph\u1ea9m t\u1eeb m\u1ed9t d\u1ecbch v\u1ee5 nh\u01b0 GrubHub hay \u0111\u1eb7t ch\u1ed7 tr\u01b0\u1edbc b\u1eb1ng OpenTable ch\u01b0a? \u0110\u1eb7t m\u1ed9t chuy\u1ebfn \u0111i b\u1eb1ng Lyft? S\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i c\u1ee7a b\u1ea1n \u0111\u1ec3 ki\u1ec3m tra email c\u1ee7a b\u1ea1n? T\u1ea5t c\u1ea3 c\u00e1c t\u01b0\u01a1ng t\u00e1c li\u1ec1n m\u1ea1ch n\u00e0y y\u00eau c\u1ea7u c\u00e1c h\u1ec7 th\u1ed1ng n\u00f3i chuy\u1ec7n v\u1edbi nhau th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng m\u1edf.<\/p>\n<p>C\u00f2n trong c\u00f4ng vi\u1ec7c th\u00ec sao? C\u00f3 bao nhi\u00eau c\u00f4ng c\u1ee5 b\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ec3 l\u00e0m c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n? B\u1ea1n c\u00f3 d\u00e0nh nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 c\u1eadp nh\u1eadt c\u00e1c h\u1ec7 th\u1ed1ng kh\u00e1c nhau, ho\u1eb7c b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng m\u1ed9t ch\u1ed3ng c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i \u0111\u1ec3 gi\u1eef cho m\u1ecdi th\u1ee9 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt kh\u00f4ng? N\u1ebfu n\u00f3 kh\u00e1c sau n\u00e0y, b\u1ea1n c\u00f3 m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u1ec3 c\u1ea3m \u01a1n v\u00ec \u0111\u00e3 d\u00e0nh th\u1eddi gian c\u1ee7a b\u1ea1n.<\/p>\n<p>M\u1ed9t <strong>n\u1ec1n t\u1ea3ng<\/strong> l\u00e0m cho n\u00f3 c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i c\u00e1c c\u00f4ng c\u1ee5, nh\u00f3m, d\u1eef li\u1ec7u v\u00e0 quy tr\u00ecnh d\u01b0\u1edbi m\u1ed9t m\u00e1i nh\u00e0 k\u1ef9 thu\u1eadt s\u1ed1. N\u00f3 \u0111i\u1ec1u khi\u1ec3n h\u1ea1t nh\u00e2n c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c h\u1ec7 th\u1ed1ng v\u00e0 cho ph\u00e9p b\u1ea1n k\u1ebft n\u1ed1i t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng c\u1ee5 y\u00eau th\u00edch c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch li\u1ec1n m\u1ea1ch b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng t\u00edch h\u1ee3p. An <strong>h\u1ed9i nh\u1eadp<\/strong> cho ph\u00e9p c\u00e1c h\u1ec7 th\u1ed1ng kh\u00e1c nhau \u0111\u1ec3 n\u00f3i chuy\u1ec7n v\u1edbi nhau. B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 th\u00f4ng qua t\u00edch h\u1ee3p, m\u1ed9t thay \u0111\u1ed5i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong H\u1ec7 th\u1ed1ng A s\u1ebd t\u1ef1 \u0111\u1ed9ng chuy\u1ec3n sang H\u1ec7 th\u1ed1ng B.<\/p>\n<p>T\u1eadn d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 t\u00edch h\u1ee3p \u0111\u00e3 kh\u00f4ng ph\u1ea3i l\u00e0 ph\u1ed5 bi\u1ebfn. M\u1ed9t v\u00e0i n\u0103m tr\u01b0\u1edbc, HubSpot Research \u0111\u00e3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng 82% nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb \u0111\u00e3 m\u1ea5t t\u1edbi m\u1ed9t gi\u1edd m\u1ed7i ng\u00e0y \u0111\u1ec3 qu\u1ea3n l\u00fd c\u00e1c c\u00f4ng c\u1ee5 ng\u1edb ng\u1ea9n &#8211; m\u1ed9t sai l\u1ea7m t\u1ed1n k\u00e9m.<\/p>\n<p>Ng\u00e0y nay, c\u00e1c nh\u00e2n vi\u00ean nh\u1eadn ra r\u1eb1ng vi\u1ec7c t\u00edch h\u1ee3p c\u00e1c c\u00f4ng ngh\u1ec7 \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn m\u00e0 l\u00e0 m\u1ed9t y\u00eau c\u1ea7u. C\u00e1c nh\u00e2n vi\u00ean c\u00e1 nh\u00e2n \u0111ang ch\u1ecdn k\u1ebft n\u1ed1i c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a h\u1ecd v\u00e0, trung b\u00ecnh, t\u1eadn d\u1ee5ng t\u00e1m \u1ee9ng d\u1ee5ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd.<\/p>\n<p>Nh\u00e2n vi\u00ean v\u00e0 doanh nghi\u1ec7p \u0111\u1ec1u ch\u1ea1y tr\u00ean c\u00e1c \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i. Okta nh\u1eadn th\u1ea5y r\u1eb1ng kh\u00e1ch h\u00e0ng c\u00f3 quy m\u00f4 v\u1eeba v\u00e0 nh\u1ecf (\u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 c\u00e1c c\u00f4ng ty c\u00f3 \u00edt h\u01a1n 2.000 nh\u00e2n vi\u00ean) trung b\u00ecnh 73 \u1ee9ng d\u1ee5ng &#8211; t\u0103ng 38% so v\u1edbi n\u0103m ngo\u00e1i. Trong khi c\u00e1c kh\u00e1ch h\u00e0ng l\u1edbn h\u01a1n (c\u00e1c c\u00f4ng ty c\u00f3 h\u01a1n 2.000 nh\u00e2n vi\u00ean) t\u1eadn d\u1ee5ng g\u1ea7n 130 \u1ee9ng d\u1ee5ng &#8211; t\u0103ng 68% so v\u1edbi n\u0103m ngo\u00e1i.<\/p>\n<p>T\u1eeb cu\u1ed9c s\u1ed1ng c\u00e1 nh\u00e2n \u0111\u1ebfn c\u00f4ng vi\u1ec7c, n\u1ec1n t\u1ea3ng \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 ch\u00ednh trong c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y c\u1ee7a ch\u00fang ta. Nh\u1eefng n\u1ec1n t\u1ea3ng n\u00e0y l\u00e0 nh\u1eefng c\u1ed7 m\u00e1y \u0111\u01b0\u1ee3c b\u00f4i d\u1ea7u t\u1ed1t, kh\u1edfi t\u1ea1o c\u00e1c k\u1ebft n\u1ed1i li\u1ec1n m\u1ea1ch gi\u1eefa c\u00e1c c\u00f4ng ngh\u1ec7. Ng\u00e0y nay, ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 d\u1ef1 \u0111o\u00e1n m\u00e0 c\u00f2n mong mu\u1ed1n c\u00e1c h\u1ec7 th\u1ed1ng c\u1ee7a h\u1ecd k\u1ebft n\u1ed1i &#8211; n\u00e2ng t\u1ea7m cho c\u00e1c c\u00f4ng ty \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3.<\/p>\n<p><strong>Nh\u01b0ng nhi\u1ec1u c\u00f4ng c\u1ee5 h\u01a1n n\u00ean c\u00f3 ngh\u0129a l\u00e0 ma s\u00e1t nhi\u1ec1u h\u01a1n.<\/strong> T\u1ea1i HubSpot, ch\u00fang t\u00f4i mu\u1ed1n gi\u00fap kh\u00e1ch h\u00e0ng k\u1ebft n\u1ed1i c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a h\u1ecd tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 gi\u1ea3m ma s\u00e1t v\u00e0 ph\u00e1t tri\u1ec3n t\u1ed1t h\u01a1n. Kh\u00e1ch h\u00e0ng n\u00ean c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 gi\u1ea3i ph\u00e1p \u0111\u1ec3 gi\u1ea3i quy\u1ebft nhu c\u1ea7u c\u1ee7a m\u00ecnh, b\u1ea5t k\u1ec3 HubSpot c\u00f3 x\u00e2y d\u1ef1ng ch\u00fang hay kh\u00f4ng. C\u00f4ng c\u1ee5 k\u1ebft n\u1ed1i cho ph\u00e9p d\u1eef li\u1ec7u th\u1ed1ng nh\u1ea5t, quy tr\u00ecnh v\u00e0 kinh nghi\u1ec7m. N\u0103m nay, ch\u00fang t\u00f4i \u0111\u00e3 th\u1eed nghi\u1ec7m c\u00e1c c\u00e1ch \u0111\u1ec3 th\u1ec3 hi\u1ec7n s\u1ef1 t\u00edch h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u0103ng s\u1ef1 ch\u1ea5p nh\u1eadn.<\/p>\n<p>Tuy nhi\u00ean, v\u1edbi quy m\u00f4 n\u1ec1n t\u1ea3ng, vi\u1ec7c kh\u00e1ch h\u00e0ng \u0111i\u1ec1u h\u01b0\u1edbng danh s\u00e1ch t\u00edch h\u1ee3p \u0111\u1ea7y \u0111\u1ee7 v\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec c\u00f3 li\u00ean quan \u0111\u1ebfn h\u1ecd ng\u00e0y c\u00e0ng tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n. Ch\u00fang t\u00f4i \u0111\u00e3 nh\u1eadn ra \u0111i\u1ec1u n\u00e0y t\u1ea1i HubSpot v\u00e0 b\u1eaft \u0111\u1ea7u th\u1eed nghi\u1ec7m qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n \u0111\u1ec3 xem li\u1ec7u \u0111\u00e2y c\u00f3 ph\u1ea3i l\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i c\u00f3 gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i hay kh\u00f4ng.<\/p>\n<h2>Th\u1eed nghi\u1ec7m c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 Qu\u1ea3ng c\u00e1o t\u00edch h\u1ee3p tr\u1ea3 ph\u00ed<\/h2>\n<p>V\u00e0o cu\u1ed1i Q4, nh\u00f3m Ti\u1ebfp th\u1ecb N\u1ec1n t\u1ea3ng \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 ng\u00e2n s\u00e1ch c\u00f2n l\u1ea1i \u0111\u1ec3 th\u1eed k\u00eanh m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 ch\u1ee9ng minh l\u00e0 kh\u1ea3 thi cho vi\u1ec7c \u00e1p d\u1ee5ng t\u00edch h\u1ee3p &#8211; qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n.<\/p>\n<p>Ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u01b0a ra gi\u1ea3 thuy\u1ebft r\u1eb1ng ch\u00fang t\u00f4i c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c \u00e1p d\u1ee5ng t\u00edch h\u1ee3p th\u00f4ng qua qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n. \u0110\u1ec3 ki\u1ec3m tra gi\u1ea3 thuy\u1ebft c\u1ee7a ch\u00fang t\u00f4i, ch\u00fang t\u00f4i \u0111\u00e3 ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i cho ba t\u00edch h\u1ee3p tr\u00ean Facebook. Qu\u1ea3ng c\u00e1o \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u01b0a l\u00ean \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i HubSpot.<\/p>\n<p>Nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y c\u00f3 ba t\u00edch h\u1ee3p do HubSpot x\u00e2y d\u1ef1ng: Slack, WordPress v\u00e0 Eventbrite. Ch\u00fang t\u00f4i \u0111\u00e3 ch\u1ecdn c\u00e1c t\u00edch h\u1ee3p n\u00e0y v\u00ec ch\u00fang \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng nguy\u00ean b\u1ea3n (\u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u1edfi HubSpot) v\u00e0 \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac theo c\u00e1ch cho ph\u00e9p ch\u00fang t\u00f4i \u0111o l\u01b0\u1eddng ph\u00e2n b\u1ed5 \u0111a ch\u1ea1m.<\/p>\n<p>B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng Tr\u00ecnh qu\u1ea3n l\u00fd th\u1ebb c\u1ee7a Google tr\u00ean th\u01b0 m\u1ee5c t\u00edch h\u1ee3p trong \u1ee9ng d\u1ee5ng, tham s\u1ed1 UTM t\u00f9y ch\u1ec9nh v\u00e0 b\u00e1o c\u00e1o k\u00eanh, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 \u0111o t\u1ea5t c\u1ea3 c\u00e1c b\u01b0\u1edbc t\u1eeb xem qu\u1ea3ng c\u00e1o \u0111\u1ebfn c\u00e0i \u0111\u1eb7t t\u00edch h\u1ee3p. Tr\u01b0\u1edbc khi kh\u1edfi ch\u1ea1y chi\u1ebfn d\u1ecbch, ch\u00fang t\u00f4i \u0111\u00e3 th\u1eed nghi\u1ec7m c\u00e1c b\u00e1o c\u00e1o k\u00eanh t\u00f9y ch\u1ec9nh Google Analytics c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch ho\u00e0n th\u00e0nh t\u1ea5t c\u1ea3 c\u00e1c h\u00e0nh \u0111\u1ed9ng &#8211; bao g\u1ed3m c\u00e0i \u0111\u1eb7t c\u00e1c t\u00edch h\u1ee3p \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u00fang ho\u1ea1t \u0111\u1ed9ng nh\u01b0 thi\u1ebft k\u1ebf.<\/p>\n<p>Tr\u01b0\u1edbc khi ch\u1ea1y chi\u1ebfn d\u1ecbch, ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh c\u00f3 \u00fd th\u1ee9c ph\u00e2n chia ng\u00e2n s\u00e1ch \u0111\u1ed3ng \u0111\u1ec1u cho c\u1ea3 ba qu\u1ea3ng c\u00e1o t\u00edch h\u1ee3p &#8211; b\u1ea5t k\u1ec3 m\u1ed9t qu\u1ea3ng c\u00e1o c\u00f3 v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi c\u00e1c qu\u1ea3ng c\u00e1o kh\u00e1c hay kh\u00f4ng. Ch\u00fang t\u00f4i \u0111\u00e3 l\u00e0m \u0111i\u1ec1u n\u00e0y \u0111\u1ec3 gi\u1ea3m thi\u1ec3u c\u00e1c bi\u1ebfn cho th\u00ed nghi\u1ec7m.<\/p>\n<p>B\u1edfi v\u00ec ch\u00fang t\u00f4i \u0111\u00e3 ch\u1ea1y qu\u1ea3ng c\u00e1o trong su\u1ed1t th\u00e1ng 11 v\u00e0 th\u00e1ng 12, ch\u00fang t\u00f4i \u0111\u00e3 gi\u1ea3m chi ti\u00eau t\u1eeb 130 \u0111\u00f4 la m\u1ed9t ng\u00e0y xu\u1ed1ng c\u00f2n 5 \u0111\u00f4 la m\u1ed9t ng\u00e0y v\u00e0o c\u00e1c ng\u00e0y l\u1ec5. Ch\u00fang t\u00f4i \u0111\u00e3 l\u00e0m \u0111i\u1ec1u n\u00e0y \u0111\u1ec3 t\u1ea1m d\u1eebng c\u00e1c chi\u1ebfn d\u1ecbch trong nh\u1eefng ng\u00e0y m\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd b\u1ecb m\u1ea5t ti\u1ebfng \u1ed3n, v\u00ec d\u1eef li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 l\u00e0m sai l\u1ec7ch k\u1ebft qu\u1ea3 chung.<\/p>\n<p>Cu\u1ed1i c\u00f9ng, ch\u00fang t\u00f4i x\u00e1c \u0111\u1ecbnh s\u1ed1 li\u1ec7u th\u00e0nh c\u00f4ng c\u1ee7a ch\u00fang t\u00f4i. B\u1edfi v\u00ec ch\u00fang t\u00f4i kh\u00f4ng c\u00f3 d\u1eef li\u1ec7u \u0111i\u1ec3m chu\u1ea9n t\u00e1o cho qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n t\u00edch h\u1ee3p, ch\u00fang t\u00f4i \u0111\u00e3 l\u00e0m vi\u1ec7c v\u1edbi nh\u00f3m tr\u1ea3 ti\u1ec1n c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 thi\u1ebft l\u1eadp d\u1eef li\u1ec7u \u0111i\u1ec3m chu\u1ea9n t\u01b0\u01a1ng t\u1ef1 h\u1ee3p l\u00fd. Trong khi \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t so s\u00e1nh tr\u1ef1c ti\u1ebfp, ch\u00fang t\u00f4i t\u00f2 m\u00f2 mu\u1ed1n xem l\u00e0m th\u1ebf n\u00e0o qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c h\u00e0nh \u0111\u1ed9ng nhi\u1ec1u b\u01b0\u1edbc. Ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a ch\u00fang t\u00f4i d\u1ef1a tr\u00ean t\u1ef7 l\u1ec7 nh\u1ea5p (TLB), chi ph\u00ed m\u1ed7i l\u1ea7n nh\u1ea5p (CPC) v\u00e0 chi ph\u00ed cho m\u1ed7i l\u1ea7n mua.<\/p>\n<h3>K\u1ebft qu\u1ea3 th\u00ed nghi\u1ec7m<\/h3>\n<p>Qu\u1ea3ng c\u00e1o t\u00edch h\u1ee3p \u0111\u00e3 v\u01b0\u1ee3t qua d\u1eef li\u1ec7u \u0111i\u1ec3m chu\u1ea9n c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 t\u1ef7 l\u1ec7 nh\u1ea5p (TLB), chi ph\u00ed m\u1ed7i l\u1ea7n nh\u1ea5p (CPC) v\u00e0 chi ph\u00ed cho m\u1ed7i l\u1ea7n mua t\u1ea1i c\u00e1c m\u1ed1c 7, 30- v\u00e0 44 ng\u00e0y &#8211; <strong>\u1ee7ng h\u1ed9 gi\u1ea3 thuy\u1ebft v\u00e0 d\u1ef1 \u0111o\u00e1n ban \u0111\u1ea7u c\u1ee7a ch\u00fang t\u00f4i<\/strong>.<\/p>\n<p>TLB 30 ng\u00e0y cho qu\u1ea3ng c\u00e1o t\u00edch h\u1ee3p c\u1ee7a ch\u00fang t\u00f4i cao h\u01a1n TLB 7 ng\u00e0y v\u00e0 30 ng\u00e0y \u0111\u1ed1i v\u1edbi d\u1eef li\u1ec7u \u0111i\u1ec3m chu\u1ea9n, \u0111i\u1ec1u \u0111\u00e1ng ng\u1ea1c nhi\u00ean l\u00e0 ch\u00fang t\u00f4i hy v\u1ecdng kh\u00e1n gi\u1ea3 s\u1ebd m\u1ec7t m\u1ecfi h\u01a1n theo th\u1eddi gian.<\/p>\n<p>\u0110\u1ed9 m\u1ecfi c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng t\u1ea7n su\u1ea5t ng\u01b0\u1eddi d\u00f9ng xem c\u00f9ng m\u1ed9t qu\u1ea3ng c\u00e1o. V\u00ed d\u1ee5: t\u1ea1i HubSpot, ch\u00fang t\u00f4i xem x\u00e9t n\u1ebfu ng\u01b0\u1eddi xem \u0111\u00e3 xem c\u00f9ng m\u1ed9t qu\u1ea3ng c\u00e1o h\u01a1n 2,5 l\u1ea7n trong v\u00f2ng 30 ng\u00e0y, \u0111i\u1ec1u m\u00e0 ch\u00fang t\u00f4i cho l\u00e0 cao. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u1ec3 m\u1eaft \u0111\u1ebfn chi ph\u00ed t\u0103ng th\u00eam cho m\u1ed7i l\u1ea7n mua.<\/p>\n<p>Qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n cho c\u00e1c t\u00edch h\u1ee3p n\u00e0y r\u1ea5t h\u1ea5p d\u1eabn \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i c\u1ee7a ch\u00fang t\u00f4i v\u00e0 l\u00e0 \u0111i\u1ec3m mua l\u1ea1i h\u1ee3p ph\u00e1p cho HubSpot. N\u00f3 \u0111\u00e3 gi\u00fap ch\u00fang t\u00f4i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c \u00e1p d\u1ee5ng t\u00edch h\u1ee3p &#8212; d\u1eabn \u0111\u1ebfn h\u00e0ng tr\u0103m l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t trong c\u00e1c c\u00f4ng ngh\u1ec7 \u0111\u1eb7c tr\u01b0ng. N\u00f3 c\u0169ng cung c\u1ea5p cho ch\u00fang t\u00f4i m\u1ed9t \u0111i\u1ec3m d\u1eef li\u1ec7u m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 t\u00f2 m\u00f2 mu\u1ed1n xem &#8211; chi ph\u00ed cho m\u1ed9t l\u1ea7n c\u00e0i \u0111\u1eb7t.<\/p>\n<p>Khi xem x\u00e9t gi\u00e1 tr\u1ecb v\u00e0 chi ph\u00ed mua l\u1ea1i c\u1ee7a m\u1ed9t b\u1ea3n c\u00e0i \u0111\u1eb7t, n\u00f3 r\u1ea5t h\u1eefu \u00edch \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c t\u00e1c \u0111\u1ed9ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. <strong>T\u1ea1i HubSpot, kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i v\u1edbi c\u00e1c c\u00f4ng ngh\u1ec7 t\u00edch h\u1ee3p c\u00f3 xu h\u01b0\u1edbng th\u00e0nh c\u00f4ng h\u01a1n &#8211; v\u00e0 h\u1ecd g\u1eafn b\u00f3.<\/strong><\/p>\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 \u00fd ngh\u0129a &#8211; khi c\u00e0ng nhi\u1ec1u \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t, kh\u1ea3 n\u0103ng ai \u0111\u00f3 s\u1ebd d\u00ednh xung quanh c\u00e0ng cao. \u0110\u00e2y l\u00e0 m\u1ed9t ph\u00e1t hi\u1ec7n ph\u1ed5 bi\u1ebfn gi\u1eefa c\u00e1c c\u00f4ng ty n\u1ec1n t\u1ea3ng.<\/p>\n<p>Trong m\u1ed9t chuy\u1ebfn \u0111i g\u1ea7n \u0111\u00e2y t\u1edbi VP c\u1ee7a H\u1ec7 sinh th\u00e1i n\u1ec1n t\u1ea3ng c\u1ee7a San Francisco HubSpot, Scott Brinker \u0111\u00e3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng m\u1ed9t m\u00f4 h\u00ecnh ph\u1ed5 bi\u1ebfn tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng l\u00e0 c\u00e0ng nhi\u1ec1u \u1ee9ng d\u1ee5ng kh\u00e1ch h\u00e0ng t\u00edch h\u1ee3p v\u00e0o h\u1ec7 th\u1ed1ng c\u1ee7a h\u1ecd, t\u1ef7 l\u1ec7 duy tr\u00ec c\u1ee7a h\u1ecd s\u1ebd c\u00e0ng cao &#8211; cho c\u1ea3 n\u1ec1n t\u1ea3ng v\u00e0 \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o \u0111\u00f3.<\/p>\n<p>K\u1ebft n\u1ed1i c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a h\u1ecd cho ph\u00e9p kh\u00e1ch h\u00e0ng truy c\u1eadp t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u c\u1ee7a h\u1ecd trong m\u1ed9t h\u1ec7 th\u1ed1ng c\u1ed1t l\u00f5i trong khi v\u1eabn linh ho\u1ea1t v\u00e0 th\u00edch \u1ee9ng v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd khi h\u1ecd ph\u00e1t tri\u1ec3n.<\/p>\n<p>V\u00ec HubSpot hi\u1ec7n kh\u00f4ng t\u00ednh ph\u00ed c\u00e1c nh\u00e0 t\u00edch h\u1ee3p l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a h\u1ec7 sinh th\u00e1i c\u1ee7a ch\u00fang t\u00f4i, n\u00ean vi\u1ec7c chi ti\u1ec1n \u0111\u1ec3 l\u00e1i m\u1ed9t b\u1ea3n c\u00e0i \u0111\u1eb7t m\u1edbi c\u00f3 v\u1ebb ph\u1ea3n tr\u1ef1c gi\u00e1c. Khi c\u00e2n nh\u1eafc l\u1ee3i \u00edch l\u00e2u d\u00e0i c\u1ee7a vi\u1ec7c c\u00e0i \u0111\u1eb7t cho gi\u00e1 tr\u1ecb v\u00e0 duy tr\u00ec c\u1ee7a kh\u00e1ch h\u00e0ng, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u00e2u l\u00e0 chi ph\u00ed h\u1ee3p l\u00fd cho m\u1ed7i l\u1ea7n c\u00e0i \u0111\u1eb7t. Chi ph\u00ed th\u1eed nghi\u1ec7m \u0111\u00e1ng \u0111\u1ec3 hi\u1ec3u, v\u00ec n\u00f3 cho ph\u00e9p ch\u00fang t\u00f4i c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec3u bi\u1ebft c\u01a1 b\u1ea3n v\u1ec1 chi ph\u00ed cho m\u1ed7i l\u1ea7n mua b\u1ea3n c\u00e0i \u0111\u1eb7t t\u00edch h\u1ee3p.<\/p>\n<p>Cu\u1ed1i c\u00f9ng, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh xem gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n c\u00f3 cao h\u01a1n chi ph\u00ed tr\u1ea3 tr\u01b0\u1edbc hay kh\u00f4ng. (M\u1eb7c d\u00f9 gi\u00e1 tr\u1ecb \u0111\u1ecbnh h\u01b0\u1edbng l\u00e0 m\u1ed9t \u0111\u01b0\u1eddng c\u01a1 s\u1edf t\u1ed1t, nh\u01b0ng b\u1ea1n n\u00ean t\u00ecm ki\u1ebfm gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) \u0111\u1ec3 thi\u1ebft l\u1eadp gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf.)<\/p>\n<h2>\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a g\u00ec v\u1edbi HubSpot &#8211; v\u00e0 d\u00e0nh cho b\u1ea1n<\/h2>\n<p>Th\u1eed nghi\u1ec7m c\u1ee7a ch\u00fang t\u00f4i v\u1edbi qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n v\u01b0\u1ee3t tr\u1ed9i h\u01a1n mong \u0111\u1ee3i c\u1ee7a ch\u00fang t\u00f4i v\u00e0 gi\u00fap ch\u00fang t\u00f4i ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng l\u1edbn h\u01a1n ch\u00fang t\u00f4i d\u1ef1 \u0111o\u00e1n. R\u00f5 r\u00e0ng r\u1eb1ng \u0111\u00e2y l\u00e0 v\u00e0 l\u00e0 m\u1ed9t k\u00eanh kh\u1ea3 thi \u0111\u1ec3 ch\u00fang t\u00f4i t\u0103ng c\u01b0\u1eddng \u00e1p d\u1ee5ng t\u00edch h\u1ee3p v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 chi ph\u00ed cho m\u1ed7i l\u1ea7n c\u00e0i \u0111\u1eb7t t\u00edch h\u1ee3p.<\/p>\n<p>Nh\u00ecn v\u1ec1 t\u01b0\u01a1ng lai, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 thay \u0111\u1ed5i ng\u01b0\u1eddi m\u00e0 ch\u00fang t\u00f4i nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ec3 xem n\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn TLB nh\u01b0 th\u1ebf n\u00e0o. Ch\u00fang t\u00f4i c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c ph\u1ea7n m\u1ec1m l\u00e0m gi\u00e0u nh\u01b0 Datanyze ho\u1eb7c Clearbit \u0111\u1ec3 xem li\u1ec7u ng\u01b0\u1eddi d\u00f9ng c\u00f3 c\u00f4ng c\u1ee5 v\u00e0 d\u1eef li\u1ec7u c\u00e0i \u0111\u1eb7t tham chi\u1ebfu ch\u00e9o \u0111\u1ec3 t\u1ea1o danh s\u00e1ch m\u1ecdi ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ch\u00fang t\u00f4i t\u00edch h\u1ee3p nh\u01b0ng ch\u01b0a k\u1ebft n\u1ed1i v\u1edbi. Ngo\u00e0i ra, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u n\u00e0y \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau m\u1ed9t nh\u00f3m ng\u01b0\u1eddi d\u00f9ng \u0111i tr\u00ean t\u00e0u \u0111\u1ec3 khuy\u1ebfn kh\u00edch h\u1ecd k\u1ebft n\u1ed1i c\u00e1c c\u00f4ng c\u1ee5 hi\u1ec7n c\u00f3 v\u1edbi HubSpot.<\/p>\n<p>Ngo\u00e0i ra, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 xem qua c\u00e1c b\u01b0\u1edbc c\u1ea7n thi\u1ebft \u0111\u1ec3 k\u1ebft n\u1ed1i t\u00edch h\u1ee3p v\u00e0 xem x\u00e9t c\u00e1ch ch\u00fang t\u00f4i c\u00f3 th\u1ec3 gi\u1ea3m ch\u00fang \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh cho ng\u01b0\u1eddi d\u00f9ng c\u1ee7a ch\u00fang t\u00f4i v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng t\u0103ng TLB c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n<p>Kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng ty n\u1ec1n t\u1ea3ng? Kh\u00f4ng v\u1ea5n \u0111\u1ec1 g\u00ec. 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