{"id":1375,"date":"2019-05-13T15:10:57","date_gmt":"2019-05-13T12:10:57","guid":{"rendered":"https:\/\/super-news.info\/vi\/cac-nha-tiep-thi-da-su-dung-crm-cua-ho-mot-cach-chinh-xac-day-la-cach-de-thay-doi-dieu-do\/"},"modified":"2019-05-13T15:10:59","modified_gmt":"2019-05-13T12:10:59","slug":"cac-nha-tiep-thi-da-su-dung-crm-cua-ho-mot-cach-chinh-xac-day-la-cach-de-thay-doi-dieu-do","status":"publish","type":"post","link":"https:\/\/super-news.info\/vi\/cac-nha-tiep-thi-da-su-dung-crm-cua-ho-mot-cach-chinh-xac-day-la-cach-de-thay-doi-dieu-do\/","title":{"rendered":"C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u00e3 s\u1eed d\u1ee5ng CRM c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c. \u0110\u00e2y l\u00e0 c\u00e1ch \u0111\u1ec3 thay \u0111\u1ed5i \u0111i\u1ec1u \u0111\u00f3"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"hs_cos_wrapper_post_body\">\n<p>H\u00ecnh \u1ea3nh n\u00e0y: B\u1ea1n l\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb email cho Run Central, m\u1ed9t c\u00f4ng ty th\u1ec3 thao c\u1ee1 trung b\u00e1n gi\u00e0y th\u1ec3 thao, qu\u1ea7n \u00e1o v\u00e0 thi\u1ebft b\u1ecb ch\u1ea1y. B\u1ea1n y\u00eau c\u00f4ng ty, nh\u00f3m v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n<p><!--more--><\/p>\n<p>L\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb email, b\u1ea1n c\u00f3 tr\u00e1ch nhi\u1ec7m t\u1ea1o ra n\u1ed9i dung \u0111i ra cho t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n. B\u1ea1n vi\u1ebft b\u1ea3n sao, danh s\u00e1ch ph\u00e2n kh\u00fac, suy ngh\u0129 v\u1ec1 c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i v\u00e0 b\u00e1o c\u00e1o v\u1ec1 s\u1ed1 li\u1ec7u h\u00e0ng th\u00e1ng. N\u00f3 l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c l\u1edbn &#8211; v\u00e0 n\u00f3 khi\u1ebfn b\u1ea1n r\u1ea5t b\u1eadn r\u1ed9n. B\u1ea1n c\u00f3 th\u1ec3 d\u00e0nh h\u00e0ng gi\u1edd \u0111\u1ec3 t\u1ea1o ra c\u00e1c email ho\u00e0n h\u1ea3o.<\/p>\n<p>Tr\u00ean th\u1ef1c t\u1ebf, b\u1ea1n d\u00e0nh qu\u00e1 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c email, b\u1ea1n h\u1ea7u nh\u01b0 kh\u00f4ng bao gi\u1edd k\u1ebft n\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00e1c trong nh\u00f3m c\u1ee7a m\u00ecnh, ng\u01b0\u1eddi qu\u1ea3n l\u00fd blog v\u00e0 n\u1ed9i dung c\u1ee7a c\u00f4ng ty, x\u00e3 h\u1ed9i v\u00e0 tr\u00f2 chuy\u1ec7n, trang web, chi\u1ebfn l\u01b0\u1ee3c video, s\u1ef1 ki\u1ec7n, PR, v.v. . V\u00e0 \u0111i\u1ec1u n\u00e0y kh\u00f4ng b\u00ecnh th\u01b0\u1eddng.<\/p>\n<p>Theo truy\u1ec1n th\u1ed1ng, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u1eadp trung v\u00e0o c\u00e1c chi ti\u1ebft &#8211; h\u1ecd \u0111\u1ed5 m\u1ed3 h\u00f4i nh\u1eefng th\u1ee9 nh\u1ecf nh\u1eb7t v\u00e0 ph\u00e2n chia \u0111\u1ec3 chinh ph\u1ee5c. M\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 ch\u1ecbu tr\u00e1ch nhi\u1ec7m c\u1ea3i thi\u1ec7n c\u00e1c s\u1ed1 li\u1ec7u chuy\u1ec3n \u0111\u1ed5i, trong khi m\u1ed9t ng\u01b0\u1eddi kh\u00e1c t\u1eadp trung v\u00e0o SEO v\u00e0 ng\u01b0\u1eddi kh\u00e1c t\u1ed1i \u01b0u h\u00f3a c\u00e1c trang s\u1ea3n ph\u1ea9m. B\u1ea1n th\u1eadm ch\u00ed c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t th\u1ef1c t\u1eadp t\u1ea1o ra m\u1ed9t s\u1ed1 c\u00e2u chuy\u1ec7n tr\u00ean Instagram.<\/p>\n<p>Nh\u01b0ng khi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ho\u00e0n th\u00e0nh c\u00e1c nhi\u1ec7m v\u1ee5 n\u00e0y m\u1ed9t c\u00e1ch c\u00f4 l\u1eadp, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd b\u1ecb b\u1ecf l\u1ea1i v\u1edbi m\u1ed9t tr\u1ea3i nghi\u1ec7m b\u1ecb ng\u1eaft k\u1ebft n\u1ed1i.<\/p>\n<blockquote><p>Ti\u1ebfp th\u1ecb l\u00e0 v\u1ec1 nhi\u1ec1u h\u01a1n c\u00e1c t\u01b0\u01a1ng t\u00e1c \u0111\u01a1n l\u1ebb, \u0111\u01a1n l\u1ebb &#8211; \u0111\u00f3 l\u00e0 v\u1ec1 vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t <em>ho\u00e0n th\u00e0nh<\/em> kinh nghi\u00ea\u0323m khach hang.<\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"hs-responsive-embed-iframe\" style=\"float: none; margin-left: auto; margin-right: auto; display: block;\" xml=\"lang\" src=\"http:\/\/www.youtube.com\/embed\/KqpFNtbEOh8\" width=\"560\" height=\"314\" allowfullscreen=\"\" data-service=\"youtube\"><\/iframe><\/p>\n<\/p>\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n doanh nghi\u1ec7p c\u1ee7a m\u00ecnh th\u00e0nh c\u00f4ng, b\u1ea1n c\u1ea7n l\u00f9i l\u1ea1i m\u1ed9t b\u01b0\u1edbc v\u00e0 xem b\u1ee9c tranh l\u1edbn h\u01a1n. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n k\u1ebft n\u1ed1i? Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0m g\u00ec <em>c\u00f3 th\u1eadt kh\u00f4ng<\/em> kinh nghi\u1ec7m? V\u00e0 l\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 gi\u1eef cho nh\u00f3m c\u1ee7a b\u1ea1n l\u00e0m vi\u1ec7c h\u01b0\u1edbng t\u1edbi c\u00f9ng m\u1ed9t m\u1ee5c ti\u00eau? H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u.<\/p>\n<h2><strong>H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 tuy\u1ebfn t\u00ednh nh\u01b0 b\u1ea1n ngh\u0129 <\/strong><\/h2>\n<p>Th\u1eadt d\u1ec5 d\u00e0ng \u0111\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng r\u1eb1ng h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng gi\u1ed1ng nh\u01b0 m\u1ed9t chuy\u1ebfn \u0111i \u0111\u01b0\u1eddng b\u1ed9 t\u1eeb \u0111\u00f4ng sang t\u00e2y, \u0111i theo m\u1ed9t \u0111\u01b0\u1eddng cao t\u1ed1c duy nh\u1ea5t, t\u1eeb nh\u1eadn th\u1ee9c \u0111\u1ebfn c\u00e2n nh\u1eafc \u0111\u1ec3 mua h\u00e0ng.<\/p>\n<p>Ng\u01b0\u1eddi mua b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t qu\u1ea3ng c\u00e1o, ki\u1ec3m tra m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean blog, truy c\u1eadp trang web, \u0111\u0103ng k\u00fd email, n\u00f3i chuy\u1ec7n v\u1edbi m\u1ed9t \u0111\u1ea1i di\u1ec7n v\u00e0 k\u1ebft th\u00fac b\u1eb1ng vi\u1ec7c mua h\u00e0ng. Nhi\u1ec7m v\u1ee5 \u0111\u00e3 ho\u00e0n th\u00e0nh.<\/p>\n<p>V\u00e0 ch\u1eafc ch\u1eafn, \u0111\u00f4i khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111i theo con \u0111\u01b0\u1eddng tr\u1ef1c ti\u1ebfp nh\u1ea5t tr\u00ean \u0111\u01b0\u1eddng cao t\u1ed1c h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua, nh\u01b0ng h\u1ea7u h\u1ebft th\u1eddi gian, h\u1ecd m\u1ea5t m\u1ed9t v\u00e0i \u0111\u01b0\u1eddng v\u00f2ng.<\/p>\n<p>B\u1eb1ng c\u00e1ch c\u1ed1 g\u1eafng bu\u1ed9c h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0o m\u1ed9t khu\u00f4n m\u1eabu t\u1eebng b\u01b0\u1edbc, tuy\u1ebfn t\u00ednh, b\u1ea1n c\u00f3 nguy c\u01a1 m\u1ea5t \u0111i nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ph\u00f9 h\u1ee3p v\u1edbi thi\u1ebft k\u1ebf c\u1ee7a b\u1ea1n. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n c\u00f3 th\u00f4ng tin tr\u01b0\u1edbc khi h\u1ecd mua, v\u00e0 \u0111\u00f3 l\u00e0 ph\u01b0\u01a1ng ph\u00e1p m\u1ed9t k\u00edch c\u1ee1 ph\u00f9 h\u1ee3p cho t\u1ea5t c\u1ea3 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c n\u00f3.<\/p>\n<p>S\u1ef1 th\u1eadt l\u00e0, h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng r\u1ea5t l\u1ed9n x\u1ed9n v\u00e0 c\u00f3 th\u1ec3 kh\u00f3 d\u1ef1 \u0111o\u00e1n &#8211; m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 m\u1ed9t ch\u00fat kh\u00e1c bi\u1ec7t. M\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u00f4ng qua t\u00ecm ki\u1ebfm, trong khi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c c\u00f3 th\u1ec3 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o, email ho\u1eb7c t\u00ecm ki\u1ebfm \u0111\u00e1nh gi\u00e1 t\u1eeb b\u1ea1n b\u00e8.<\/p>\n<p>V\u00e0 cu\u1ed9c h\u00e0nh tr\u00ecnh kh\u00f4ng d\u1eebng l\u1ea1i \u1edf \u0111\u00f3. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00f4ng n\u00ean ng\u1eebng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ngay khi h\u1ecd nh\u1ea5p v\u00e0o Mua mua, n\u1ebfu b\u1ea1n mu\u1ed1n duy tr\u00ec v\u00e0 nu\u00f4i d\u01b0\u1ee1ng c\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ed9c \u0111\u00e1o, b\u1ea1n c\u1ea7n ti\u1ebfp t\u1ee5c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng sau khi b\u1ea1n b\u00e1n h\u00e0ng. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao n\u00f3 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 k\u1ebft n\u1ed1i c\u00e1c d\u1ea5u ch\u1ea5m gi\u1eefa c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u g\u1eafn k\u1ebft.<\/p>\n<h2><strong>C\u00e1ch k\u1ebft n\u1ed1i c\u00e1c d\u1ea5u ch\u1ea5m <\/strong><\/h2>\n<p>T\u00f4i bi\u1ebft b\u1ea1n \u0111ang ngh\u0129 g\u00ec. N\u00f3i d\u1ec5 h\u01a1n l\u00e0m, ph\u1ea3i kh\u00f4ng? Nh\u01b0ng c\u00f3 m\u1ed9t gi\u1ea3i ph\u00e1p kh\u00e1 \u0111\u01a1n gi\u1ea3n, ho\u1eb7c \u00edt nh\u1ea5t c\u00f3 m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ee1. H\u00e3y \u0111\u1ec3 t\u00f4i gi\u1ea3i th\u00edch.<\/p>\n<p>L\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nhi\u1ec1u c\u00f4ng c\u1ee5 v\u00e0 gi\u1ea3i ph\u00e1p \u0111i\u1ec3m \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y kh\u00f4ng ch\u1ec9 b\u1ea5t ti\u1ec7n m\u00e0 n\u1ebfu t\u1ea5t c\u1ea3 c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i b\u1edfi gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng ho\u1eb7c CRM, n\u00f3 c\u0169ng t\u1ea1o ra tr\u1ea3i nghi\u1ec7m r\u1eddi r\u1ea1c cho kh\u00e1ch h\u00e0ng. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n l\u00f9i l\u1ea1i m\u1ed9t b\u01b0\u1edbc v\u00e0 xem b\u1ee9c tranh l\u1edbn h\u01a1n. N\u1ebfu b\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng ho\u00e0n ch\u1ec9nh, h\u00e3y t\u1eadp trung v\u00e0o vi\u1ec7c k\u1ebft n\u1ed1i ph\u1ea7n m\u1ec1m ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n v\u1edbi c\u00f4ng c\u1ee5 n\u00ean l\u00e0 c\u1ed1t l\u00f5i c\u1ee7a c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n: c\u00f4ng ty b\u1ea1n tin c\u1eady CRM.<\/p>\n<p>CRM theo truy\u1ec1n th\u1ed1ng \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 cho c\u00e1c nh\u00f3m b\u00e1n h\u00e0ng \u0111\u1ec3 theo d\u00f5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng. V\u1edbi h\u1ecd, \u0111\u1ea1i di\u1ec7n c\u00f3 th\u1ec3 th\u1ea5y m\u1ecdi t\u01b0\u01a1ng t\u00e1c m\u00e0 m\u1ed9t li\u00ean h\u1ec7 \u0111\u00e3 c\u00f3 v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. T\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 t\u1eeb c\u00e1c cu\u1ed9c g\u1ecdi v\u1edbi \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng \u0111\u1ebfn c\u00e1c l\u01b0\u1ee3t truy c\u1eadp trang web \u0111\u1ec1u \u0111\u01b0\u1ee3c theo d\u00f5i v\u00e0 \u0111\u0103ng nh\u1eadp v\u00e0o m\u1ed9t b\u1ea3n ghi li\u00ean h\u1ec7.<\/p>\n<p>M\u1eb7c d\u00f9 b\u1ea1n c\u00f3 th\u1ec3 quen thu\u1ed9c v\u1edbi m\u1ed9t CRM, nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 v\u1edbi to\u00e0n b\u1ed9 ti\u1ec1m n\u0103ng c\u1ee7a n\u00f3. B\u1eadc th\u1ea7y v\u1ec1 ti\u1ebfp th\u1ecb qua email, tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp, qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb hi\u1ebfm khi s\u1eed d\u1ee5ng CRM cho b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec kh\u00e1c ngo\u00e0i vi\u1ec7c t\u1ea1o danh s\u00e1ch email, n\u1ebfu c\u00f3. H\u00e3y suy ngh\u0129 v\u1ec1 n\u00f3. B\u1ea1n c\u00f3 th\u1ec3 nh\u1ea5n m\u1ea1nh v\u00e0o c\u00e1c chi ti\u1ebft v\u00e0o ph\u00fat cu\u1ed1i c\u1ee7a chi\u1ebfn d\u1ecbch v\u00e0 theo d\u00f5i th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch, nh\u01b0ng t\u00f4i \u0111o\u00e1n b\u1ea1n hi\u1ebfm khi ki\u1ec3m tra xem c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c li\u00ean h\u1ec7 ri\u00eang l\u1ebb nh\u01b0 th\u1ebf n\u00e0o, hay ai li\u00ean t\u1ee5c tham gia v\u00e0o c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n.<\/p>\n<blockquote><p>CRM c\u1ee7a b\u1ea1n l\u00e0 ngu\u1ed3n s\u1ef1 th\u1eadt duy nh\u1ea5t c\u1ee7a b\u1ea1n &#8211; n\u00f3 k\u1ebft n\u1ed1i t\u1ea5t c\u1ea3 th\u00f4ng tin kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 cho ph\u00e9p b\u1ea1n th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng chi\u1ebfn l\u01b0\u1ee3c.<\/p><\/blockquote>\n<p>B\u1eb1ng c\u00e1ch \u0111\u1eb7t n\u00f3 v\u00e0o trung t\u00e2m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n, b\u1ea1n th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 c\u00e1 nh\u00e2n h\u00f3a tin nh\u1eafn c\u1ee7a m\u00ecnh. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng b\u1ea5t k\u1ef3 \u0111i\u1ec3m d\u1eef li\u1ec7u ho\u1eb7c s\u1ed1 li\u1ec7u t\u01b0\u01a1ng t\u00e1c ti\u1ebfp th\u1ecb n\u00e0o \u0111\u1ec3 ph\u00e2n kh\u00fac c\u00e1c li\u00ean h\u1ec7 ngo\u00e0i c\u00e1c giai \u0111o\u1ea1n v\u00f2ng \u0111\u1eddi. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p b\u1ea1n t\u1ea1o ra nhi\u1ec1u n\u1ed9i dung v\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 m\u1ee5c ti\u00eau, c\u00f3 \u00fd ngh\u0129a h\u01a1n v\u00e0 \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng, gi\u00fap to\u00e0n b\u1ed9 c\u00f4ng ty c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n t\u1ed1t h\u01a1n. Kh\u00f4ng c\u00f3 CRM, nh\u1eefng n\u1ed7 l\u1ef1c c\u00e1 nh\u00e2n h\u00f3a c\u1ee7a b\u1ea1n l\u00e0 kh\u00f3i v\u00e0 g\u01b0\u01a1ng t\u1ed1t nh\u1ea5t, v\u00e0 kh\u00f4ng \u0111\u1ee7 \u1edf m\u1ee9c t\u1ed3i t\u1ec7 nh\u1ea5t.<\/p>\n<h2><strong>C\u00e1ch CRM c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c <\/strong><\/h2>\n<p>T\u1ea5t nhi\u00ean, CRM c\u1ee7a b\u1ea1n ch\u1ec9 m\u1ea1nh nh\u01b0 c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb kh\u00e1c c\u1ee7a b\u1ea1n. Khi \u0111\u01b0\u1ee3c gh\u00e9p n\u1ed1i ch\u00ednh x\u00e1c, n\u00f3 gi\u00fap lo\u1ea1i b\u1ecf ma s\u00e1t v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng ho\u00e0n ch\u1ec9nh.<\/p>\n<h3><strong>CRM v\u00e0 email <\/strong><\/h3>\n<p>Bao nhi\u00eau l\u1ea7n m\u1ed9t tu\u1ea7n b\u1ea1n g\u1eedi email cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n? C\u00f3 bao nhi\u00eau trong s\u1ed1 nh\u1eefng email m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 \u0111\u1ecdc? V\u1edbi email v\u00e0 CRM c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 v\u01b0\u1ee3t xa c\u00e1 nh\u00e2n h\u00f3a email t\u00ean \u0111\u1ea7u ti\u00ean &#8211; ph\u00e2n chia c\u00e1c li\u00ean h\u1ec7 c\u1ee7a b\u1ea1n th\u00e0nh c\u00e1c danh s\u00e1ch kh\u00e1c nhau d\u1ef1a tr\u00ean b\u1ea5t k\u1ef3 \u0111i\u1ec3m d\u1eef li\u1ec7u CRM n\u00e0o nh\u01b0 v\u1ecb tr\u00ed, t\u01b0\u01a1ng t\u00e1c trang v\u00e0 h\u01a1n th\u1ebf n\u1eefa. V\u00e0 n\u00f3 kh\u00f4ng d\u1eebng l\u1ea1i \u1edf \u0111\u00f3.<\/p>\n<p>K\u1ebft h\u1ee3p CRM v\u1edbi c\u00f4ng c\u1ee5 email c\u1ee7a b\u1ea1n cho ph\u00e9p b\u1ea1n s\u1eed d\u1ee5ng c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 m\u1ed7i ng\u01b0\u1eddi nh\u1eadn email nh\u1eadn \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u00e0 th\u00f4ng tin c\u00f3 li\u00ean quan \u0111\u1ebfn h\u1ecd. B\u1ea1n kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ec3 c\u00e1 nh\u00e2n h\u00f3a v\u0103n b\u1ea3n m\u00e0 c\u00f2n c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i CTA \u0111\u1ec3 g\u1eedi m\u1ed9t li\u00ean h\u1ec7 \u0111\u1ebfn m\u1ed9t trang \u0111\u00edch kh\u00e1c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u CRM b\u1ea1n \u0111\u00e3 thu th\u1eadp. B\u1eb1ng c\u00e1ch g\u1eedi email c\u00e1 nh\u00e2n, c\u00f3 li\u00ean quan, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u00e0 cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<p>M\u1ed9t CRM c\u0169ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n v\u00e0 nh\u00f3m c\u1ee7a b\u1ea1n ti\u1ebft ki\u1ec7m th\u1eddi gian. Tr\u00e1nh xu\u1ea5t v\u00e0 nh\u1eadp danh s\u00e1ch li\u00ean h\u1ec7 v\u00e0o nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 email (ESP) &#8211; khi email c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi CRM, t\u1ea5t c\u1ea3 c\u00e1c li\u00ean h\u1ec7 c\u1ee7a b\u1ea1n \u0111\u1ec1u n\u1eb1m trong m\u1ed9t h\u1ec7 th\u1ed1ng. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u1eadp nh\u1eadt t\u1ea5t c\u1ea3 th\u00f4ng tin li\u00ean l\u1ea1c c\u1ee7a b\u1ea1n, gi\u00fap nh\u00f3m c\u1ee7a b\u1ea1n tu\u00e2n th\u1ee7 lu\u1eadt CAN-SPAM, g\u1eedi email \u0111\u01b0\u1ee3c ph\u00e2n \u0111o\u1ea1n d\u1ec5 d\u00e0ng v\u00e0 b\u00e1o c\u00e1o d\u1ec5 d\u00e0ng v\u1ec1 kh\u1ea3 n\u0103ng g\u1eedi email.<\/p>\n<p>Xu\u1ea5t v\u00e0 nh\u1eadp danh s\u00e1ch li\u00ean h\u1ec7 t\u1eeb CRM c\u1ee7a b\u1ea1n v\u00e0o c\u00f4ng c\u1ee5 email c\u00f3 v\u1ebb kh\u00f4ng r\u1eafc r\u1ed1i, nh\u01b0ng n\u00f3 th\u1ef1c s\u1ef1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng g\u1eedi email t\u1ed1t nh\u1ea5t v\u00e0 ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi h\u00e2m m\u1ed9 c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n xu\u1ea5t danh s\u00e1ch \u0111\u01b0\u1ee3c ph\u00e2n \u0111o\u1ea1n t\u1eeb CRM v\u00e0o Th\u1ee9 Hai v\u00e0 ba trong s\u1ed1 c\u00e1c \u0111\u1ecba ch\u1ec9 li\u00ean h\u1ec7 c\u1ee7a b\u1ea1n kh\u00f4ng nh\u1eadn email v\u00e0o Th\u1ee9 Ba, h\u1ecd c\u00f3 th\u1ec3 s\u1ebd kh\u00e1 kh\u00f3 ch\u1ecbu n\u1ebfu h\u1ecd th\u1ea5y t\u00ean b\u1ea1n trong h\u1ed9p th\u01b0 \u0111\u1ebfn c\u1ee7a h\u1ecd v\u00e0o Th\u1ee9 T\u01b0. T\u01b0\u01a1ng t\u1ef1, n\u1ebfu m\u1ed9t ng\u01b0\u1eddi li\u00ean h\u1ec7 truy c\u1eadp trang gi\u00e1 c\u1ee7a b\u1ea1n ho\u1eb7c th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c mua h\u00e0ng sau khi b\u1ea1n \u0111\u00e3 xu\u1ea5t m\u1ed9t danh s\u00e1ch t\u1eeb CRM, b\u1ea1n s\u1ebd b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i l\u1edbn \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i. Xu\u1ea5t v\u00e0 nh\u1eadp danh s\u00e1ch lo\u1ea1i tr\u1eeb m\u1ee9c \u0111\u1ed9 chi ti\u1ebft c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng ho\u00e0n ch\u1ec9nh tr\u1eeb khi b\u1ea1n c\u00f3 c\u01a1 s\u1edf d\u1eef li\u1ec7u th\u1ed1ng nh\u1ea5t.<\/p>\n<p>\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao n\u00f3 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 k\u1ebft n\u1ed1i c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 CRM c\u1ee7a b\u1ea1n. V\u1edbi m\u1ed9t h\u1ec7 th\u1ed1ng t\u00edch h\u1ee3p \u0111\u1ea7y \u0111\u1ee7, b\u1ea1n c\u00f3 th\u1ec3 kh\u00e9o l\u00e9o ti\u1ebfp th\u1ecb \u0111\u1ebfn \u0111\u00fang \u0111\u1ecba ch\u1ec9 li\u00ean h\u1ec7 v\u1edbi n\u1ed7 l\u1ef1c t\u1ed1i thi\u1ec3u. B\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp c\u00e1c quy t\u1eafc t\u1ef1 \u0111\u1ed9ng s\u1eafp x\u1ebfp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c kh\u00e1ch h\u00e0ng v\u00e0o danh s\u00e1ch ph\u00f9 h\u1ee3p khi h\u1ecd chuy\u1ec3n sang giai \u0111o\u1ea1n kh\u00e1c c\u1ee7a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, cho ph\u00e9p b\u1ea1n g\u1eedi email \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean t\u01b0\u01a1ng t\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc \u0111\u00f3 c\u1ee7a h\u1ecd.<\/p>\n<p><span id=\"gmail-docs-internal-guid-b549a635-7fff-9516-5a02-f77bbc874e72\"><span class=\"gmail-resultTitle\">\u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap \u0111\u1ed9i c\u1ee7a b\u1ea1n<span>, Nh\u01b0ng n\u00f3 c\u0169ng lo\u1ea1i b\u1ecf ma s\u00e1t t\u1eeb tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Thay v\u00ec th\u00eam v\u00e0o th\u01b0 m\u1ee5c spam c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u CRM \u0111\u1ec3 g\u1eedi email c\u00e1 nh\u00e2n v\u1ec1 c\u00e1c s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u x\u1ea3y ra trong khu v\u1ef1c c\u1ee7a h\u1ecd (kh\u00f4ng ph\u1ea3i tr\u00ean to\u00e0n qu\u1ed1c), th\u00f4ng tin s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean qu\u1ea3ng c\u00e1o h\u1ecd \u0111\u00e3 nh\u1ea5p v\u00e0o (kh\u00f4ng ph\u1ea3i qu\u1ea3ng c\u00e1o b\u00e1n h\u00e0ng ti\u00eau chu\u1ea9n) v\u00e0 c\u00e1c \u0111\u1ec1 xu\u1ea5t n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c b\u00e0i \u0111\u0103ng kh\u00e1c m\u00e0 h\u1ecd \u0111\u00e3 \u0111\u1ecdc tr\u00ean trang web c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p gi\u00e1 tr\u1ecb v\u00e0 t\u0103ng ni\u1ec1m vui. <\/span><br \/><\/span><\/span><\/p>\n<p><span style=\"font-size: 1em;\">Nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i \u0111ang s\u1eed d\u1ee5ng HubSpot CRM v\u00e0 Marketing Hub \u0111\u1ec3 t\u1ea1o tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00ednh h\u1ecd. Thomas Berry c\u1ee7a <\/span>Picmonic<span style=\"font-size: 1em;\"> N\u00f3i, khi l\u00e0 m\u1ed9t ng\u01b0\u1eddi kh\u1edfi nghi\u1ec7p, ch\u00fang t\u00f4i lu\u00f4n t\u00ecm ki\u1ebfm c\u00e1c c\u00f4ng c\u1ee5 m\u1edbi s\u1ebd gi\u00fap ch\u00fang t\u00f4i t\u1ea1o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ng\u00e2n s\u00e1ch nh\u1ecf h\u01a1n. Ch\u00fang t\u00f4i th\u01b0\u1eddng k\u1ebft th\u00fac vi\u1ec7c \u0111\u0103ng k\u00fd r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 r\u1eddi r\u1ea1c, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn cho vi\u1ec7c xem to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean kh\u00f3 kh\u0103n. V\u1edbi c\u00f4ng c\u1ee5 email c\u1ee7a HubSpot, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u00f3 v\u1edbi nh\u1eefng hi\u1ec3u bi\u1ebft ch\u00fang t\u00f4i thu th\u1eadp \u0111\u01b0\u1ee3c trong CRM. Ch\u00fang t\u00f4i lu\u00f4n \u0111\u1eb7t m\u1ee5c ti\u00eau \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00ean h\u00e0ng \u0111\u1ea7u v\u00e0 v\u1edbi nh\u1eefng c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd n\u00e0y, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 cung c\u1ea5p cho h\u1ecd tr\u1ea3i nghi\u1ec7m th\u1eadm ch\u00ed t\u1ed1t h\u01a1n.<\/span><\/p>\n<p>T\u1ed1t nh\u1ea5t c\u1ee7a t\u1ea5t c\u1ea3, w<span>Khi CRM c\u1ee7a b\u1ea1n k\u1ebft n\u1ed1i to\u00e0n b\u1ed9 c\u00f4ng ty, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y c\u00e1c chi\u1ebfn l\u01b0\u1ee3c email c\u1ee7a m\u00ecnh \u0111ang t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o trong b\u1ed1i c\u1ea3nh t\u1ea5t c\u1ea3 c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1c c\u1ee7a b\u1ea1n, gi\u00fap nh\u00f3m c\u1ee7a b\u1ea1n \u0111\u1eb7t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, duy tr\u00ec li\u00ean k\u1ebft v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n trong th\u1eddi gian th\u1ef1c.<\/span><\/p>\n<h3><strong>CRM v\u00e0 qu\u1ea3ng c\u00e1o<\/strong><\/h3>\n<p>S\u1eed d\u1ee5ng CRM v\u1edbi c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng hi\u1ec7u su\u1ea5t cao \u1edf quy m\u00f4. M\u1eb7c d\u00f9 d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 ba gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi, d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb CRM cho ph\u00e9p b\u1ea1n nh\u1eafm m\u1ee5c ti\u00eau m\u1ed9t nh\u00f3m ng\u01b0\u1eddi si\u00eau c\u1ee5 th\u1ec3. N\u00f3 cho ph\u00e9p b\u1ea1n t\u1ea1o qu\u1ea3ng c\u00e1o c\u00f3 li\u00ean quan cho b\u1ea5t k\u1ef3 \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o, b\u1ea5t k\u1ec3 h\u1ecd \u1edf giai \u0111o\u1ea1n n\u00e0o trong h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua.<\/p>\n<p>V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ecba ch\u1ec9 li\u00ean h\u1ec7 trong CRM c\u1ee7a m\u00ecnh, ng\u01b0\u1eddi \u0111\u00e3 xem m\u1ed9t s\u1ea3n ph\u1ea9m nh\u1ea5t \u0111\u1ecbnh. D\u1ef1a tr\u00ean \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y, sau \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t qu\u1ea3ng c\u00e1o c\u1ef1c k\u1ef3 c\u1ee5 th\u1ec3 cung c\u1ea5p th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u00f3 \u0111\u1ec3 \u0111\u1ea9y h\u1ecd theo h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a h\u1ecd. B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y <em>ch\u00ednh x\u00e1c<\/em> nh\u1eefng li\u00ean h\u1ec7 n\u00e0o trong \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh c\u1ee7a b\u1ea1n t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n, kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t s\u1ed1 t\u1ed5ng h\u1ee3p, gi\u00fap b\u1ea1n t\u1ea1o <em>th\u1eadm ch\u00ed nhi\u1ec1u h\u01a1n<\/em> n\u1ed9i dung li\u00ean quan.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y l\u00e0m \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. Nghi\u00eam t\u00fac. H\u00e3y suy ngh\u0129 v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o h\u1ecd nh\u00ecn th\u1ea5y trong m\u1ed9t ng\u00e0y. C\u00f3 bao nhi\u00eau trong s\u1ed1 \u0111\u00f3 b\u1ea1n ngh\u0129 l\u00e0 th\u1ef1c s\u1ef1 c\u00f3 li\u00ean quan? B\u1eb1ng c\u00e1ch qu\u1ea3ng c\u00e1o c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau cao, kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng ng\u1ea1c nhi\u00ean ho\u1eb7c th\u1ea5t v\u1ecdng khi h\u1ecd nh\u00ecn th\u1ea5y m\u1ed9t qu\u1ea3ng c\u00e1o trong ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u c\u1ee7a h\u1ecd. Qu\u1ea3ng c\u00e1o s\u1ebd kh\u00f4ng c\u1ea3m th\u1ea5y qu\u1ea3ng c\u00e1o ho\u1eb7c ph\u00f4 tr\u01b0\u01a1ng &#8211; n\u00f3 s\u1ebd quen thu\u1ed9c v\u00e0 h\u1eefu \u00edch v\u00ec ch\u00fang \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung t\u01b0\u01a1ng t\u1ef1 trong email c\u1ee7a b\u1ea1n, tr\u00ean trang web c\u1ee7a b\u1ea1n ho\u1eb7c trong c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb kh\u00e1c.  <\/p>\n<p>Jamie Hall v\u00e0 \u0111\u1ed9i t\u1ea1i My Arsenal S\u1ee9c m\u1ea1nh c\u00f3 \u00fd t\u01b0\u1edfng \u0111\u00fang. H\u1ecd \u0111ang s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o HubSpot, \u0111\u1ec3 l\u1ea5p \u0111\u1ea7y CRM c\u1ee7a h\u1ecd b\u1eb1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 hi\u1ec3u ch\u00ednh x\u00e1c c\u00e1ch li\u00ean h\u1ec7 c\u1ee7a h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd. &quot;Th\u00eam C\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o HubSpot l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 r\u1ea5t c\u00f3 gi\u00e1 tr\u1ecb cho c\u00f4ng ty c\u1ee7a ch\u00fang t\u00f4i, \u00f4ng n\u00f3i. Hall. Ch\u00fang t\u00f4i c\u00f3 th\u1ec3 ph\u00e2n t\u00edch c\u00e1c chi ti\u1ebft kh\u00e1c nhau, nh\u01b0 xem c\u00e1c li\u00ean h\u1ec7 c\u1ee7a ch\u00fang t\u00f4i t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o c\u1ee7a ch\u00fang t\u00f4i, gi\u00fap ch\u00fang t\u00f4i x\u00e1c \u0111\u1ecbnh c\u00e1c b\u01b0\u1edbc ti\u1ebfp theo v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o kh\u00e1c nhau . N\u00f3 c\u0169ng h\u1eefu \u00edch khi ch\u00fang t\u00f4i s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00f3 \u0111\u01b0\u1ee3c t\u1ea1o t\u1ef1 \u0111\u1ed9ng v\u00e0o HubSpot CRM c\u1ee7a ch\u00fang t\u00f4i. &quot;<\/p>\n<p>K\u1ebft n\u1ed1i CRM v\u00e0 c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u0169ng cho ph\u00e9p b\u1ea1n \u0111\u00ednh k\u00e8m c\u00e1c giao d\u1ecbch v\u1edbi ph\u00e2n b\u1ed5 qu\u1ea3ng c\u00e1o v\u00e0 b\u00e1o c\u00e1o v\u1ec1 ROI th\u1ef1c s\u1ef1 c\u1ee7a chi ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n, gi\u00fap b\u1ea1n \u0111\u1eb7t v\u00e0 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch cho c\u00e1c l\u1ea7n mua qu\u1ea3ng c\u00e1o trong t\u01b0\u01a1ng lai.<\/p>\n<h3><strong>CRM v\u00e0 CMS c\u1ee7a b\u1ea1n<\/strong><\/h3>\n<p>Cu\u1ed1i c\u00f9ng, n\u1ebfu kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n t\u01b0\u01a1ng t\u00e1c v\u1edbi email, qu\u1ea3ng c\u00e1o v\u00e0 x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n, h\u1ecd s\u1ebd mong \u0111\u1ee3i b\u1ea1n nh\u1eadn ra h\u1ecd khi h\u1ecd truy c\u1eadp trang web c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: n\u1ebfu kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u1ecdc email v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 v\u00e0 th\u00edch m\u1ed9t qu\u1ea3ng c\u00e1o v\u1ec1 c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m, h\u1ecd s\u1ebd kh\u00e1 th\u1ea5t v\u1ecdng n\u1ebfu h\u1ecd kh\u00f4ng th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y s\u1ea3n ph\u1ea9m \u0111\u00f3 khi h\u1ecd truy c\u1eadp trang web c\u1ee7a b\u1ea1n. T\u01b0\u01a1ng t\u1ef1, n\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y kh\u00e1ch h\u00e0ng \u0111\u00e3 mua m\u1ed9t s\u1ea3n ph\u1ea9m t\u1eeb trang web c\u1ee7a b\u1ea1n, h\u1ecd s\u1ebd kh\u00f4ng mu\u1ed1n nh\u1eadp l\u1ea1i t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u v\u1eadn chuy\u1ec3n khi h\u1ecd th\u1ef1c hi\u1ec7n giao d\u1ecbch mua ti\u1ebfp theo. <\/p>\n<p>Trang web c\u1ee7a b\u1ea1n kh\u00f4ng n\u00ean b\u1eb1ng ph\u1eb3ng v\u00e0 kh\u00f4ng c\u00e1 nh\u00e2n &#8211; n\u00f3 ph\u1ea3i n\u0103ng \u0111\u1ed9ng v\u00e0 \u0111\u00e0m tho\u1ea1i. \u0110\u00f3 l\u00e0 n\u01a1i CRM c\u1ee7a b\u1ea1n ph\u00e1t huy t\u00e1c d\u1ee5ng. <\/p>\n<p>B\u1eb1ng c\u00e1ch k\u1ebft n\u1ed1i h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd n\u1ed9i dung ho\u1eb7c CMS v\u1edbi CRM c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh ki\u1ebfn \u200b\u200btr\u00fac s\u01b0 c\u1ee7a c\u00f4ng ty b\u00e1nh \u0111\u00e0 c\u1ee7a b\u1ea1n &#8211; v\u00e0 t\u1ea1o <span>tr\u1ea3i nghi\u1ec7m trang web c\u00e1 nh\u00e2n<\/span>. Cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1eaft \u0111\u1ea7u tr\u00ean trang web c\u1ee7a c\u00f4ng ty b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd c\u00e1c cu\u1ed9c h\u1ed9i tho\u1ea1i \u0111\u00f3, theo t\u1ef7 l\u1ec7, b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u theo ng\u1eef c\u1ea3nh \u0111\u1ec3 chia s\u1ebb n\u1ed9i dung c\u00f3 li\u00ean quan, t\u1ea1o c\u00e1c t\u01b0\u01a1ng t\u00e1c v\u00e0 \u0111\u0103ng k\u00fd h\u1ee3p l\u00fd, v\u00e0 \u0111\u1ecbnh tuy\u1ebfn c\u00e1c c\u00e2u h\u1ecfi v\u00e0 c\u00e2u h\u1ecfi cho b\u1ed9 ph\u1eadn th\u00edch h\u1ee3p. <\/p>\n<p>Vi\u1ec7c t\u00edch h\u1ee3p CMS v\u00e0 CRM c\u1ee7a b\u1ea1n c\u0169ng cho ph\u00e9p b\u1ea1n truy c\u1eadp d\u1eef li\u1ec7u b\u1ea1n c\u1ea7n \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch truy c\u1eadp v\u1edbi trang web c\u1ee7a b\u1ea1n. D\u1ef1a tr\u00ean th\u00f4ng tin \u0111\u00f3 v\u00e0 c\u00e1c th\u00f4ng tin chung kh\u00e1c t\u1eeb CRM, b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh trang web c\u1ee7a m\u00ecnh v\u1edbi t\u1eebng kh\u00e1ch truy c\u1eadp b\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung trang web, bi\u1ec3u m\u1eabu v\u00e0 h\u01a1n th\u1ebf n\u1eefa.<\/p>\n<h2><strong>Th\u00e0nh c\u00f4ng tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o<\/strong><\/h2>\n<p>CRM \u0111\u00f3ng vai tr\u00f2 l\u00e0 n\u1ec1n t\u1ea3ng cho m\u1ecdi n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 n\u01a1i m\u00e0 t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi trong to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 xem s\u1ed1 li\u1ec7u, theo d\u00f5i ti\u1ebfn tr\u00ecnh v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 th\u00e0nh c\u00f4ng.<\/p>\n<blockquote><p>Khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch th\u00edch h\u1ee3p, n\u00f3 cho ph\u00e9p b\u1ea1n k\u1ebft n\u1ed1i c\u00e1c d\u1ea5u ch\u1ea5m \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng ho\u00e0n ch\u1ec9nh m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n khao kh\u00e1t.<\/p><\/blockquote>\n<p>K\u1ebft h\u1ee3p c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n v\u1edbi m\u1ed9t CRM m\u1ea1nh m\u1ebd gi\u00fap b\u1ea1n lo\u1ea1i b\u1ecf ma s\u00e1t v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n &#8211; v\u00e0 b\u1edfi v\u00ec n\u00f3 m\u1edf r\u1ed9ng r\u1ea5t nhi\u1ec1u ch\u1ee9c n\u0103ng kinh doanh, n\u00f3 mang l\u1ea1i s\u1ef1 minh b\u1ea1ch m\u00e0 nh\u00f3m c\u1ee7a b\u1ea1n c\u1ea7n \u0111\u1ec3 lu\u00f4n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n kh\u00f4ng ph\u1ea3i lo l\u1eafng v\u1ec1 c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb r\u1eddi r\u1ea1c ho\u1eb7c c\u1ea1nh tranh, c\u00e1c m\u1ee5c ti\u00eau m\u00e2u thu\u1eabn v\u00e0 l\u00e3ng ph\u00ed th\u1eddi gian &#8211; v\u1edbi CRM, c\u00e1c li\u00ean h\u1ec7 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 xem m\u1ed9t b\u00e0i vi\u1ebft blog, b\u00e0i \u0111\u0103ng tr\u00ean Instagram, trang s\u1ea3n ph\u1ea9m ho\u1eb7c b\u1ea5t k\u1ef3 ph\u1ea7n ti\u1ebfp th\u1ecb n\u00e0o kh\u00e1c v\u00e0o b\u1ea5t c\u1ee9 l\u00fac n\u00e0o v\u00e0 bi\u1ebft r\u1eb1ng n\u00f3 \u0111\u1ebfn t\u1eeb m\u1ed9t c\u00f4ng ty \u0111\u00e1ng tin c\u1eady duy nh\u1ea5t. \u0110\u00f3 l\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a m\u1ed9t CRM.<\/p>\n<p>Khi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u1eadn d\u1ee5ng kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd d\u1eef li\u1ec7u t\u1ed1t, h\u1ecd c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u00e1ng ch\u00fa \u00fd. T\u00ecm hi\u1ec3u c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u1edbi HubSpot CRM v\u00e0 Marketing Hub.<\/p>\n<\/div>\n<p><script>(function() {\n  var _fbq = window._fbq || (window._fbq = ());\n  if (!_fbq.loaded) {\n    var fbds = document.createElement('script');\n    fbds.async = true;\n    fbds.src = \"http:\/\/connect.facebook.net\/en_US\/fbds.js\";\n    var s = document.getElementsByTagName('script')(0);\n    s.parentNode.insertBefore(fbds, s);\n    _fbq.loaded = true;\n  }\n  _fbq.push(('addPixelId', '770933992942418'));\n})();\nwindow._fbq = window._fbq || ();\nwindow._fbq.push(('track', 'PixelInitialized', {}));\n<\/script><\/pre>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/blog.hubspot.com\/marketing\/crm-tips\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] H\u00ecnh \u1ea3nh n\u00e0y: B\u1ea1n l\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb email cho Run Central, m\u1ed9t c\u00f4ng ty th\u1ec3 thao c\u1ee1 trung b\u00e1n gi\u00e0y th\u1ec3 thao, qu\u1ea7n \u00e1o v\u00e0 thi\u1ebft b\u1ecb ch\u1ea1y. 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