Apesar de serem a grande novidade tecnol\u00f3gica de 2019, os smartphones dobr\u00e1veis e o 5G s\u00e3o ainda uma realidade de m\u00e9dio\/longo prazo. Neste momento, o consumidor procura as melhores rela\u00e7\u00f5es custo-benef\u00edcio do mercado.<\/p>\n
N\u00e3o podemos dizer que tenham havido diferen\u00e7as tecnologicamente abismais entre os smartphones que s\u00e3o lan\u00e7ados hoje em dia e os que foram lan\u00e7ados h\u00e1 3 ou 4 anos atr\u00e1s. A experi\u00eancia satisfat\u00f3ria que conseguimos ter hoje em dia com um telem\u00f3vel novo, acabado de sair para o mercado, \u00e9 semelhante \u00e0 experi\u00eancia que temos com um telem\u00f3vel que tenha chegado ao mercado h\u00e1 mais tempo. Principalmente se um ecr\u00e3 \u201cinfinito\u201d ou ter uma lente da c\u00e2mara em vez de tr\u00eas n\u00e3o nos fizer assim tanta diferen\u00e7a. E a grande vantagem est\u00e1 no bolso.<\/p>\n
\nUm telem\u00f3vel novo custa hoje cerca de \u20ac1.000 enquanto que, um iPhone 6\/7\/8 recondicionado, por exemplo, pode custar desde apenas \u20ac200.<\/p>\n<\/blockquote>\n
A Forall Phones, por exemplo, vende equipamentos recondicionados e \u00e9 uma verdadeira hist\u00f3ria de sucesso dentro deste mercado. Entre 2017 e 2018 a empresa teve um crescimento de 1000% em vendas e mais de 20.000 smartphones vendidos. Para 2019, a tend\u00eancia continua a ser o crescimento e a marca conta j\u00e1 com\u00a010\u00a0lojas f\u00edsicas (3 delas em Espanha) e 1 online. S\u00e3o j\u00e1 cerca de 100 os colaboradores desta empresa. E tudo isto se deve \u00e0 exist\u00eancia de um nicho de mercado dentro do ciclo de vida dos produtos tecnol\u00f3gicos. Apesar de existirem aqueles que aderem \u00e0s novas tecnologias, neste caso telem\u00f3veis, mal eles saem para o mercado (sendo aqueles a quem chamamos inovadores ou early adopters), a maioria apenas por aderir mais tarde, quando o produto j\u00e1 est\u00e1 devidamente maturado no mercado. E \u00e9 aqui que entra a Forall Phones, permitindo a qualquer pessoa adquirir um equipamento verdadeiramente premium \u2013 falamos dos telem\u00f3veis topo de gama do mercado \u2013 a um pre\u00e7o acess\u00edvel e justo.<\/p>\n
Se compararmos o iPhone atualmente no mercado com o anterior, as diferen\u00e7as n\u00e3o s\u00e3o, na verdade, assim tantas. Ent\u00e3o, porqu\u00ea pagar tanto quando podemos pagar menos e usufruir de uma tecnologia t\u00e3o atual?<\/p>\n
<\/p>\n
Jos\u00e9 Costa Rodrigues
\nFounder and CEO of Forall Phones<\/p>\n
<\/p>\n
<\/p>\n
Este artigo foi produzido em colabora\u00e7\u00e3o com a Forall Phones.<\/p>\n
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