{"id":7376,"date":"2021-05-16T15:53:46","date_gmt":"2021-05-16T12:53:46","guid":{"rendered":"https:\/\/super-news.info\/pt\/portugal-e-o-segundo-pais-do-mundo-a-ter-beefeater-e-ballantine-s-light-meios-publicidade\/"},"modified":"2021-05-16T15:53:50","modified_gmt":"2021-05-16T12:53:50","slug":"portugal-e-o-segundo-pais-do-mundo-a-ter-beefeater-e-ballantine-s-light-meios-publicidade","status":"publish","type":"post","link":"https:\/\/super-news.info\/pt\/portugal-e-o-segundo-pais-do-mundo-a-ter-beefeater-e-ballantine-s-light-meios-publicidade\/","title":{"rendered":"Portugal \u00e9 o segundo pa\u00eds do mundo a ter Beefeater e Ballantine\u2019s Light &#8211; Meios &#038; Publicidade"},"content":{"rendered":"<p><\/p>\n<p>\t\t\t\tPor Rui Oliveira Marques a 13 de Maio de 2021<\/p>\n<p>\t\t\tA Pernod Ricard est\u00e1 a lan\u00e7ar os novos Beefeater Light e Ballantine\u2019s Light, que se apresentam como refer\u00eancias com metade do \u00e1lcool (20\u00ba em vez de 40\u00ba) e das calorias (55Kcal em vez de 110Kcal por 50ml) da vers\u00e3o tradicional. Portugal \u00e9 o segundo pa\u00eds do mundo a receber esta inova\u00e7\u00e3o, depois da empresa ter lan\u00e7ado a nova categoria em Espanha no in\u00edcio deste ano.<br \/>\nComo refere Joana Franco, head of marketing da Pernod Ricard Portugal, \u201co consumidor est\u00e1 mais preocupado com o seu bem-estar e passou a valorizar produtos que o fa\u00e7am sentir-se bem e que se adaptem ao seu estilo de vida. Ao lan\u00e7armos esta inova\u00e7\u00e3o pioneira no mercado, quisemos acompanhar esta evolu\u00e7\u00e3o e oferecer mais escolhas, com um portef\u00f3lio mais completo e diversificado de bebidas, e adaptado a diferentes perfis de consumidores e a diferentes momentos de consumo\u201d.<\/p>\n<p>\n<!--noindex--><br \/>\n<a href=\"https:\/\/www.meiosepublicidade.pt\/2021\/05\/portugal-e-o-segundo-pais-do-mundo-a-ter-beefeater-e-ballantines-light\/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=portugal-e-o-segundo-pais-do-mundo-a-ter-beefeater-e-ballantines-light\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por Rui Oliveira Marques a 13 de Maio de 2021 A Pernod Ricard est\u00e1 a lan\u00e7ar os novos Beefeater Light e Ballantine\u2019s Light, que se apresentam como refer\u00eancias com metade do \u00e1lcool (20\u00ba em vez de 40\u00ba) e das calorias (55Kcal em vez de 110Kcal por 50ml) da vers\u00e3o tradicional. Portugal \u00e9 o segundo pa\u00eds [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-7376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Portugal \u00e9 o segundo pa\u00eds do mundo a ter Beefeater e Ballantine\u2019s Light - Meios &amp; Publicidade - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/pt\/portugal-e-o-segundo-pais-do-mundo-a-ter-beefeater-e-ballantine-s-light-meios-publicidade\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Portugal \u00e9 o segundo pa\u00eds do mundo a ter Beefeater e Ballantine\u2019s Light - Meios &amp; Publicidade - Super News\" \/>\n<meta property=\"og:description\" content=\"Por Rui Oliveira Marques a 13 de Maio de 2021 A Pernod Ricard est\u00e1 a lan\u00e7ar os novos Beefeater Light e Ballantine\u2019s Light, que se apresentam como refer\u00eancias com metade do \u00e1lcool (20\u00ba em vez de 40\u00ba) e das calorias (55Kcal em vez de 110Kcal por 50ml) da vers\u00e3o tradicional. 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