{"id":4144,"date":"2021-08-06T19:29:35","date_gmt":"2021-08-06T16:29:35","guid":{"rendered":"http:\/\/super-news.info\/pl\/od-gazetek-promocyjnych-klienci-oczekuja-roznorodnosci\/"},"modified":"2021-08-06T19:29:37","modified_gmt":"2021-08-06T16:29:37","slug":"od-gazetek-promocyjnych-klienci-oczekuja-roznorodnosci","status":"publish","type":"post","link":"https:\/\/super-news.info\/pl\/od-gazetek-promocyjnych-klienci-oczekuja-roznorodnosci\/","title":{"rendered":"Od gazetek promocyjnych klienci oczekuj\u0105 r\u00f3\u017cnorodno\u015bci"},"content":{"rendered":"


\n Przegl\u0105danie jednej publikacji zawieraj\u0105cej oferty wielu sklep\u00f3w czy przegl\u0105danie kilku tradycyjnych gazetek promocyjnych?
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\nZ przeprowadzonego przez NielsenIQ badania wynika, \u017ce badani wol\u0105 bardziej ogl\u0105da\u0107 jedn\u0105 gazetk\u0119 promocyjn\u0105 ze skumulowan\u0105 ofert\u0105 wielu sklep\u00f3w, ni\u017c kilka gazetek z r\u00f3\u017cnych sieci handlowych.
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\nBadanie zrealizowane przez NielsenIQ pokaza\u0142o r\u00f3wnie\u017c, \u017ce u\u017cycie do druku papieru z recyclingu, a tak\u017ce przekazanie przez wydawc\u0119 cz\u0119\u015bci zysku na cele charytatywne, s\u0105 wysoko oceniane przez potencjalnych czytelnik\u00f3w.
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\n– Badali\u015bmy bezp\u0142atny, papierowy magazyn \u201eW Koszyku\u201d, kt\u00f3ry prezentuje obok siebie, w jednym grzbiecie, r\u00f3\u017cne oferty r\u00f3\u017cnych sklep\u00f3w. Okaza\u0142o si\u0119, \u017ce taki spos\u00f3b pokazywania promocji konsumentom ma szans\u0119 przyci\u0105gn\u0105\u0107 nie tylko obecnych u\u017cytkownik\u00f3w gazetek, ale te\u017c przekona\u0107 cz\u0119\u015b\u0107 tych niekorzystaj\u0105cych z gazetek papierowych, szczeg\u00f3lnie w\u015br\u00f3d kobiet – m\u00f3wi Karolina Flaht-Soroka, consumer and shopper insights team manager z NielsenIQ, wsp\u00f3\u0142autorka badania.
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\nBadanie CLT (Central Location Test \u2013 wywiady face 2 face) oraz badanie online.CLT: pr\u00f3ba – osoby maj\u0105ce wp\u0142yw na decyzje zakupowe w gospodarstwie domowym, w wieku 18-65, korzystaj\u0105ce z papierowych gazetek sklep\u00f3w [Wszyscy u\u017cytkownicy], n=210; badanie przeprowadzone w Ja\u015ble, Kielcach i Olsztynie. Kwoty na wiek i p\u0142e\u0107. Badanie online: pr\u00f3ba – osoby maj\u0105ce wp\u0142yw na decyzje zakupowe w gospodarstwie domowym, w wieku 18-65, niekorzystaj\u0105ce z papierowych gazetek sklep\u00f3w lub korzystaj\u0105ce z nich rzadziej ni\u017c raz w miesi\u0105cu (non userzy), n=102. Kwoty na wiek, p\u0142e\u0107 i wielko\u015b\u0107 miejscowo\u015bci.
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Przegl\u0105danie jednej publikacji zawieraj\u0105cej oferty wielu sklep\u00f3w czy przegl\u0105danie kilku tradycyjnych gazetek promocyjnych? Z przeprowadzonego przez NielsenIQ badania wynika, \u017ce badani wol\u0105 bardziej ogl\u0105da\u0107 jedn\u0105 gazetk\u0119 promocyjn\u0105 ze skumulowan\u0105 ofert\u0105 wielu sklep\u00f3w, ni\u017c kilka gazetek z r\u00f3\u017cnych sieci handlowych. Badanie zrealizowane przez NielsenIQ pokaza\u0142o r\u00f3wnie\u017c, \u017ce u\u017cycie do druku […]<\/p>\n","protected":false},"author":2,"featured_media":4020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wiadomosci-marketingowe"],"yoast_head":"\nOd gazetek promocyjnych klienci oczekuj\u0105 r\u00f3\u017cnorodno\u015bci - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/pl\/od-gazetek-promocyjnych-klienci-oczekuja-roznorodnosci\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Od gazetek promocyjnych klienci oczekuj\u0105 r\u00f3\u017cnorodno\u015bci - Super News\" \/>\n<meta property=\"og:description\" content=\" Przegl\u0105danie jednej publikacji zawieraj\u0105cej oferty wielu sklep\u00f3w czy przegl\u0105danie kilku tradycyjnych gazetek promocyjnych? Z przeprowadzonego przez NielsenIQ badania wynika, \u017ce badani wol\u0105 bardziej ogl\u0105da\u0107 jedn\u0105 gazetk\u0119 promocyjn\u0105 ze skumulowan\u0105 ofert\u0105 wielu sklep\u00f3w, ni\u017c kilka gazetek z r\u00f3\u017cnych sieci handlowych. 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