{"id":4134,"date":"2021-08-04T19:22:00","date_gmt":"2021-08-04T16:22:00","guid":{"rendered":"https:\/\/super-news.info\/pl\/ogladalnosc-telewizji-poza-domem-w-panelu-nielsena\/"},"modified":"2021-08-04T19:22:02","modified_gmt":"2021-08-04T16:22:02","slug":"ogladalnosc-telewizji-poza-domem-w-panelu-nielsena","status":"publish","type":"post","link":"https:\/\/super-news.info\/pl\/ogladalnosc-telewizji-poza-domem-w-panelu-nielsena\/","title":{"rendered":"Ogl\u0105dalno\u015b\u0107 telewizji poza domem w panelu Nielsena"},"content":{"rendered":"


\n Pomiar ogl\u0105dalno\u015bci telewizji w domu oparty o panel Nielsena licz\u0105cy obecnie 3050 gospodarstw domowych, czyli prawie 9000 os\u00f3b, zosta\u0142 wzbogacony o dodatkowe informacje jak ogl\u0105dane s\u0105 poszczeg\u00f3lne kana\u0142y telewizyjne poza domem.
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\nDostawc\u0105 danych na temat ogl\u0105dalno\u015bci poza domem jest Mediapanel Gemiusa licz\u0105cy 2100 os\u00f3b.
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\n\t\t\t– Fuzja obu zbior\u00f3w danych zosta\u0142a zaprojektowana i przeprowadzona przez zesp\u00f3\u0142 Data Science Nielsen Media International na zlecenie Polsat Media – poda\u0142 Nielsen w komunikacie.
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\nOOH w ofercie Nielsena
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\nZbiory danych, po dokonaniu analizy, zosta\u0142y po\u0142\u0105czone na podstawie zmiennych demograficznych i zachowa\u0144 telewizyjnych respondent\u00f3w z paneli Nielsena i Gemiusa.
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\nDane telemetryczne Nielsena z do\u0142\u0105czon\u0105 ogl\u0105dalno\u015bci\u0105 poza domem dla os\u00f3b w wieku 7-75 lat dla kana\u0142\u00f3w monitorowanych przez Gemiusa b\u0119d\u0105 produkowane codzienne poczynaj\u0105c od 1 wrze\u015bnia 2021 i dostarczane w oprogramowaniu Arianna oraz udost\u0119pnione Tech Edge w celu do\u0142\u0105czenia tych danych do oprogramowania AdvantEdge.
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\nObecnie Nielsen monitoruje 167 kana\u0142\u00f3w telewizyjnych, a Gemius – 125.
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\n <\/p>\n

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\nSource link <\/a>
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Pomiar ogl\u0105dalno\u015bci telewizji w domu oparty o panel Nielsena licz\u0105cy obecnie 3050 gospodarstw domowych, czyli prawie 9000 os\u00f3b, zosta\u0142 wzbogacony o dodatkowe informacje jak ogl\u0105dane s\u0105 poszczeg\u00f3lne kana\u0142y telewizyjne poza domem. Dostawc\u0105 danych na temat ogl\u0105dalno\u015bci poza domem jest Mediapanel Gemiusa licz\u0105cy 2100 os\u00f3b. – Fuzja obu zbior\u00f3w danych zosta\u0142a zaprojektowana […]<\/p>\n","protected":false},"author":2,"featured_media":4135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wiadomosci-marketingowe"],"yoast_head":"\nOgl\u0105dalno\u015b\u0107 telewizji poza domem w panelu Nielsena - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/pl\/ogladalnosc-telewizji-poza-domem-w-panelu-nielsena\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ogl\u0105dalno\u015b\u0107 telewizji poza domem w panelu Nielsena - Super News\" \/>\n<meta property=\"og:description\" content=\" Pomiar ogl\u0105dalno\u015bci telewizji w domu oparty o panel Nielsena licz\u0105cy obecnie 3050 gospodarstw domowych, czyli prawie 9000 os\u00f3b, zosta\u0142 wzbogacony o dodatkowe informacje jak ogl\u0105dane s\u0105 poszczeg\u00f3lne kana\u0142y telewizyjne poza domem. Dostawc\u0105 danych na temat ogl\u0105dalno\u015bci poza domem jest Mediapanel Gemiusa licz\u0105cy 2100 os\u00f3b. – Fuzja obu zbior\u00f3w danych zosta\u0142a zaprojektowana […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/super-news.info\/pl\/ogladalnosc-telewizji-poza-domem-w-panelu-nielsena\/\" \/>\n<meta property=\"og:site_name\" content=\"Super News\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-04T16:22:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-04T16:22:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/super-news.info\/pl\/wp-content\/uploads\/sites\/6\/2021\/08\/Ogladalnosc-telewizji-poza-domem-w-panelu-Nielsena.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"655\" \/>\n\t<meta property=\"og:image:height\" content=\"436\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"super-news\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"super-news\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/super-news.info\\\/pl\\\/ogladalnosc-telewizji-poza-domem-w-panelu-nielsena\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/pl\\\/ogladalnosc-telewizji-poza-domem-w-panelu-nielsena\\\/\"},\"author\":{\"name\":\"super-news\",\"@id\":\"https:\\\/\\\/super-news.info\\\/pl\\\/#\\\/schema\\\/person\\\/2d4068cb2f39cd10008c2fce578a7356\"},\"headline\":\"Ogl\u0105dalno\u015b\u0107 telewizji poza domem w panelu Nielsena\",\"datePublished\":\"2021-08-04T16:22:00+00:00\",\"dateModified\":\"2021-08-04T16:22:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/pl\\\/ogladalnosc-telewizji-poza-domem-w-panelu-nielsena\\\/\"},\"wordCount\":177,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/pl\\\/ogladalnosc-telewizji-poza-domem-w-panelu-nielsena\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/super-news.info\\\/pl\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2021\\\/08\\\/Ogladalnosc-telewizji-poza-domem-w-panelu-Nielsena.jpg\",\"articleSection\":[\"WIADOMO\u015aCI MARKETINGOWE\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/super-news.info\\\/pl\\\/ogladalnosc-telewizji-poza-domem-w-panelu-nielsena\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/super-news.info\\\/pl\\\/ogladalnosc-telewizji-poza-domem-w-panelu-nielsena\\\/\",\"url\":\"https:\\\/\\\/super-news.info\\\/pl\\\/ogladalnosc-telewizji-poza-domem-w-panelu-nielsena\\\/\",\"name\":\"Ogl\u0105dalno\u015b\u0107 telewizji poza domem w panelu Nielsena - 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