{"id":3649,"date":"2021-05-03T19:35:39","date_gmt":"2021-05-03T16:35:39","guid":{"rendered":"https:\/\/super-news.info\/pl\/internauci-w-europie-nie-zaplaca-wiecej-niz-4-euro-miesiecznie-za-tresci-online-wola-darmowy-model-z-reklamami\/"},"modified":"2021-05-03T19:35:41","modified_gmt":"2021-05-03T16:35:41","slug":"internauci-w-europie-nie-zaplaca-wiecej-niz-4-euro-miesiecznie-za-tresci-online-wola-darmowy-model-z-reklamami","status":"publish","type":"post","link":"https:\/\/super-news.info\/pl\/internauci-w-europie-nie-zaplaca-wiecej-niz-4-euro-miesiecznie-za-tresci-online-wola-darmowy-model-z-reklamami\/","title":{"rendered":"Internauci w Europie nie zap\u0142ac\u0105 wi\u0119cej ni\u017c 4 euro miesi\u0119cznie za tre\u015bci online. Wol\u0105 darmowy model z reklamami"},"content":{"rendered":"<p>IAB Europe zleci\u0142o przeprowadzenie badania ankietowego na pr\u00f3bie ponad 2,4 tys. doros\u0142ych u\u017cytkownik\u00f3w internetu w sze\u015bciu krajach: Niemczech, Francji, Hiszpanii, Szwecji, Polsce i Wielkiej Brytanii.Sprawdzano, jak u\u017cytkownicy zareagowaliby na komercyjny model internetu oparty na p\u0142aceniu abonament\u00f3w za dost\u0119p do stron i aplikacji.Lepsze reklamy ni\u017c abonamentZgodnie z raportem zatytu\u0142owanym \u201eWhat Would an Internet Without Targeted Ads Look Like?\u201d okaza\u0142o si\u0119, \u017ce Europejczycy doceniaj\u0105 spos\u00f3b, w jaki reklama umo\u017cliwia darmowe korzystanie z internetu.Czytaj tak\u017ce: Tylko 27 procent polskich stron mobilnych szybko si\u0119 otwiera. W\u015br\u00f3d lider\u00f3w Allegro, Amazon, Credit Agricole i Ergo HestiaWed\u0142ug sonda\u017cu komercyjny model spowodowa\u0142by, \u017ce wi\u0119kszo\u015b\u0107 badanych ograniczy\u0142aby w znacznym stopniu swoj\u0105 aktywno\u015b\u0107, decyduj\u0105c si\u0119 prawdopodobnie na korzystanie jedynie z kilku stron internetowych.Niemal po\u0142owa (48 proc.) Europejczyk\u00f3w twierdzi, \u017ce unika\u0142aby p\u0142acenia abonamentu, ograniczaj\u0105c w ten spos\u00f3b znacznie swoj\u0105 aktywno\u015b\u0107 w internecie. Z kolei zdecydowana wi\u0119kszo\u015b\u0107 (78 proc.) twierdzi, \u017ce\u00a0 w tym kontek\u015bcie ograniczy\u0142aby swoj\u0105 aktywno\u015b\u0107 w internecie do pewnego stopnia.Jak wskazuje raport model oparty na subskrypcji doprowadzi\u0142by do powstania rozdrobnionego, wielopoziomowego internetu, w kt\u00f3rym u\u017cytkownicy, ze wzgl\u0119d\u00f3w finansowych, mieliby zr\u00f3\u017cnicowany dost\u0119p do wiadomo\u015bci i us\u0142ug.Wydawcy, tw\u00f3rcy aplikacji oraz dostawcy tre\u015bci i us\u0142ug musieliby konkurowa\u0107 o \u015brodki finansowe z bardzo w\u0105sk\u0105 grup\u0105 abonent\u00f3w, co os\u0142abi\u0142oby ich mo\u017cliwo\u015bci do dalszego biznesowego rozwoju.Przeci\u0119tny Europejczyk p\u0142aci\u0142by za dost\u0119p do mniej ni\u017c pi\u0119ciu stron internetowych \u2013 wynika z sonda\u017cu. Wi\u0119kszo\u015b\u0107 respondent\u00f3w oczekiwa\u0142aby, \u017ce za us\u0142ugi internetowe, z kt\u00f3rych obecnie korzysta, p\u0142aci\u0142aby mniej ni\u017c 4 euro miesi\u0119cznie.51 proc. Europejczyk\u00f3w jest sk\u0142onnych wykupi\u0107 abonament na korzystanie tylko z trzech lub mniej stron lub aplikacji. Streaming muzyki (51\u00a0 proc.) i poczta elektroniczna (50 proc.) to jedyne us\u0142ugi, kt\u00f3re wi\u0119kszo\u015b\u0107 mieszka\u0144c\u00f3w Europy chcia\u0142aby subskrybowa\u0107.Nieco ponad jedna czwarta Europejczyk\u00f3w (28 proc.) by\u0142aby gotowa zap\u0142aci\u0107 za dost\u0119p do serwis\u00f3w informacyjnych. Wed\u0142ug analityk\u00f3w stawia to pod znakiem zapytania stabilno\u015b\u0107 finansow\u0105 medi\u00f3w, kt\u00f3re ju\u017c od lat borykaj\u0105 si\u0119 z wyzwaniami zwi\u0105zanymi z finansowaniem swojej dzia\u0142alno\u015bci.Czytaj tak\u017ce: Ro\u015bnie widoczno\u015b\u0107 reklam w polskim internecie- W przypadku wprowadzenia komercyjnego modelu korzystania z internetu, dla wi\u0119kszo\u015bci Europejczyk\u00f3w nieograniczony dost\u0119p do informacji i innych warto\u015bciowych us\u0142ug online po prostu przesta\u0142by istnie\u0107 \u2013 ocenia w komentarzu do raportu Townsend Feehan, dyrektorka generalna IAB Europe. &#8211; Dostawcy tre\u015bci i us\u0142ug musieliby konkurowa\u0107 o subskrybent\u00f3w, co mia\u0142oby wp\u0142yw na konkurencyjno\u015bci biznes\u00f3w i innowacje.<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"https:\/\/www.wirtualnemedia.pl\/artykul\/internauci-w-europie-nie-zaplaca-wiecej-niz-4-euro-miesiecznie-za-tresci-online-wola-darmowy-model-z-reklamami-dlaczego\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAB Europe zleci\u0142o przeprowadzenie badania ankietowego na pr\u00f3bie ponad 2,4 tys. doros\u0142ych u\u017cytkownik\u00f3w internetu w sze\u015bciu krajach: Niemczech, Francji, Hiszpanii, Szwecji, Polsce i Wielkiej Brytanii.Sprawdzano, jak u\u017cytkownicy zareagowaliby na komercyjny model internetu oparty na p\u0142aceniu abonament\u00f3w za dost\u0119p do stron i aplikacji.Lepsze reklamy ni\u017c abonamentZgodnie z raportem zatytu\u0142owanym \u201eWhat Would an Internet Without Targeted Ads [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wiadomosci-marketingowe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Internauci w Europie nie zap\u0142ac\u0105 wi\u0119cej ni\u017c 4 euro miesi\u0119cznie za tre\u015bci online. Wol\u0105 darmowy model z reklamami - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/pl\/internauci-w-europie-nie-zaplaca-wiecej-niz-4-euro-miesiecznie-za-tresci-online-wola-darmowy-model-z-reklamami\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Internauci w Europie nie zap\u0142ac\u0105 wi\u0119cej ni\u017c 4 euro miesi\u0119cznie za tre\u015bci online. 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Wol\u0105 darmowy model z reklamami - Super News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/super-news.info\/pl\/internauci-w-europie-nie-zaplaca-wiecej-niz-4-euro-miesiecznie-za-tresci-online-wola-darmowy-model-z-reklamami\/","og_locale":"pl_PL","og_type":"article","og_title":"Internauci w Europie nie zap\u0142ac\u0105 wi\u0119cej ni\u017c 4 euro miesi\u0119cznie za tre\u015bci online. 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