{"id":249,"date":"2019-04-23T07:23:03","date_gmt":"2019-04-23T04:23:03","guid":{"rendered":"https:\/\/super-news.info\/pl\/widz-w-klubie-fitness\/"},"modified":"2019-04-23T07:23:04","modified_gmt":"2019-04-23T04:23:04","slug":"widz-w-klubie-fitness","status":"publish","type":"post","link":"https:\/\/super-news.info\/pl\/widz-w-klubie-fitness\/","title":{"rendered":"Widz w klubie fitness"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"\">\n<p>Sp\u00f3\u0142ka Benefit Multimedia, w\u0142a\u015bciciel platformy komunikacyjnej Move TV, dzia\u0142aj\u0105cej w ramach kategorii video out of home, postanowi\u0142a na przyk\u0142adzie\u00a0 sieci klub\u00f3w znajduj\u0105cych si\u0119 w zasi\u0119gu tego kana\u0142u, sprawdzi\u0107 kim s\u0105 ludzie sp\u0119dzaj\u0105cy w klubach fitness z roku na rok coraz wi\u0119cej czasu.<\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p>Pod koniec roku 2018 agencja badawcza SW Research zrealizowa\u0142a\u00a0 badanie profilu u\u017cytkownika klub\u00f3w fitness, oferuj\u0105cych Move TV w swoich plac\u00f3wkach. Przebadano zatem cz\u0142onk\u00f3w takich sieci klub\u00f3w jak Zdrofit, Holmes Place, Icon, Fitness Platinium, Fabryka Formy, Calypso, My Fitness Place, Fitness Academy, Fitness Club S4, Energy, Energym, Studio S7, Fit Fabric, Egurolla Fitness Club i.in.<\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p>Wspomniane kluby fitness odwiedzane s\u0105 r\u00f3wnie ch\u0119tnie przez kobiety i przez m\u0119\u017cczyzn. Jedni i drudzy, w ogromnej wi\u0119kszo\u015bci, mog\u0105 si\u0119 pochwali\u0107 wykszta\u0142ceniem wy\u017cszym (59% badanych).<\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p>Wiekowo kluby fitness zdominowane s\u0105 przez osoby z grupy 25-49. To a\u017c 70% wszystkich trenuj\u0105cych.<\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p>Z oczywistego powodu, jakim jest rozmieszczenie lokalizacji klub\u00f3w g\u0142\u00f3wnie w miastach powy\u017cej 100 tysi\u0119cy mieszka\u0144c\u00f3w, jest to target wielkomiejski.<\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p>Blisko 82% u\u017cytkownik\u00f3w klubu to osoby aktywne zawodowo, bardzo dobrze i dobrze oceniaj\u0105ce swoj\u0105 sytuacj\u0119 finansow\u0105 i znajduj\u0105ce si\u0119 w posiadaniu d\u00f3br trwa\u0142ych o znacznej warto\u015bci.<\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p><img decoding=\"async\" alt=\"\" class=\"showbig\" src=\"https:\/\/super-news.info\/pl\/wp-content\/uploads\/sites\/6\/2019\/04\/1555993382_430_Widz-w-klubie-fitness.png\" style=\"width: 655px; height: 369px;\"\/><\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p>\u00a0<\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p><img decoding=\"async\" alt=\"\" class=\"showbig\" src=\"https:\/\/super-news.info\/pl\/wp-content\/uploads\/sites\/6\/2019\/04\/1555993382_678_Widz-w-klubie-fitness.png\" style=\"width: 655px; height: 366px;\"\/><\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p>\u00a0<\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p>Badanie SW Research rozprawia si\u0119 r\u00f3wnie\u017c z mitem o tym, \u017ce u\u017cytkownikami klub\u00f3w fitness s\u0105 single. Okazuje si\u0119, \u017ce to osoby \u017cyj\u0105ce w zwi\u0105zkach (71%), cz\u0119sto (44%) b\u0119d\u0105ce rodzicami.<\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p><img decoding=\"async\" alt=\"\" class=\"showbig\" src=\"https:\/\/super-news.info\/pl\/wp-content\/uploads\/sites\/6\/2019\/04\/1555993383_59_Widz-w-klubie-fitness.png\" style=\"width: 655px; height: 367px;\"\/><\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p>Grupa u\u017cytkownik\u00f3w klub\u00f3w fitness, b\u0119d\u0105cych jednocze\u015bnie widzami Move TV, to osoby aktywne r\u00f3wnie\u017c poza si\u0142owni\u0105. Blisko 90% badanych deklaruje, \u017ce w ci\u0105gu ostatnich 12 miesi\u0119cy korzysta\u0142o z urlopu wypoczynkowego zar\u00f3wno w Polsce jak i za granic\u0105.<\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p><img decoding=\"async\" alt=\"\" class=\"showbig\" src=\"https:\/\/super-news.info\/pl\/wp-content\/uploads\/sites\/6\/2019\/04\/1555993383_927_Widz-w-klubie-fitness.png\" style=\"width: 655px; height: 369px;\"\/><\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p>Dbaj\u0105 r\u00f3wnie\u017c o samorozw\u00f3j. 31% korzysta z kurs\u00f3w j\u0119zyk\u00f3w obcych, 26% korzysta z kurs\u00f3w podnosz\u0105cych kwalifikacje zawodowe, 22% kontynuuje studia podyplomowe lub magisterskie.<\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p>Badani bardzo ch\u0119tnie korzystaj\u0105 z dost\u0119pnej oferty kulturalnej. 70% w ci\u0105gu ostatniego miesi\u0105ca by\u0142o w kinie, 35% uczestniczy\u0142o w koncercie, 26% obejrza\u0142o spektakl teatralny. 65% deklaruje czytanie ksi\u0105\u017cek w tym czasie, a 52% czytanie prasy.<\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p>Zaledwie 23% badanych to osoby korzystaj\u0105ce z oferty klub\u00f3w dzi\u0119ki kartom wsp\u00f3\u0142p\u0142aconym czy refundowanym w ca\u0142o\u015bci przez pracodawc\u0119. Ponad 75% finansuje t\u0119 us\u0142ug\u0119 we w\u0142asnym zakresie.<\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p>W badaniu zapytano tak\u017ce o stosunek do Move TV, a wi\u0119c do zawarto\u015bci programowej emitowanej w klubach ram\u00f3wki, kt\u00f3ra towarzyszy im podczas \u0107wicze\u0144 i trening\u00f3w. Ponad 83% twierdzi, \u017ce zwraca uwag\u0119 na tre\u015bci emitowane podczas trening\u00f3w, a zaledwie 4,8% z nich, program ten ocenia negatywnie.<\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p>Blisko 97% badanych docenia fakt, \u017ce program Move TV dostosowany jest do os\u00f3b wicz\u0105cych nie tylko od strony zawarto\u015bci programowej opartej na takich blokach tematycznych jak life style, kultura, sport, kulinaria, turystyka czy fitness, ale r\u00f3wnie\u017c poprzez u\u0142atwienie odbioru tych tre\u015bci dzi\u0119ki napisom emitowanym na ekranach.<\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p><img decoding=\"async\" alt=\"\" class=\"showbig\" src=\"https:\/\/super-news.info\/pl\/wp-content\/uploads\/sites\/6\/2019\/04\/1555993383_228_Widz-w-klubie-fitness.png\" style=\"width: 655px; height: 369px;\"\/><\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p>\u201e Dzi\u015b to ju\u017c nie tyle si\u0142ownie, ile miejsca spotka\u0144 spo\u0142eczno\u015bci dziel\u0105cej wsp\u00f3ln\u0105 pasj\u0119 jak\u0105 jest fitness. Przeci\u0119tnie u\u017cytkownik, a wi\u0119c nasz widz, odwiedza klub 3 razy w tygodniu. To sta\u0142y element customer journey bardzo atrakcyjnej, z punktu widzenia marketer\u00f3w, grupy docelowej. Dzi\u0119ki temu w trakcie trwania realizowanej u nas miesi\u0119cznej kampanii opartej na spotach reklamowych czy na content marketingu, wska\u017anik OTS ro\u015bnie do poziomu, kt\u00f3ry gwarantuje kontakt z komunikatem klienta &#8211; m\u00f3wi Czarek Sochacki, dyrektor zarz\u0105dzaj\u0105cy Move TV &#8211; Bior\u0105c pod uwag\u0119, \u017ce my nie dzia\u0142amy w formacie VOD a w opcji PUSH, (co t\u0142umacz\u0105c z korpoj\u0119zyka na polski, oznacza \u017ce nas po prostu nie mo\u017cna wy\u0142\u0105czy\u0107), sprawia, \u017ce ten kontakt jest pe\u0142ny czyli, \u017ce tre\u015b\u0107 w ca\u0142o\u015bci zostaje wyemitowana i przez odbiorc\u0119 zaabsorbowana. Upewnia nas w tym r\u00f3wnie\u017c fakt, \u017ce kontakt widza z nasz\u0105 ram\u00f3wk\u0105 przekracza 30 minut podczas jednorazowej wizyty w klubie. Takie efekty daje content marketing w ramach video out of home\u201d.<\/p>\n<p>&#13;<br \/>\n&#13;<\/p>\n<p><em>Agencja Bada\u0144 Rynku i Opinii SW Research badanie zrealizowa\u0142a w dniach 30.10-02.12.2018 metod\u0105 wywiad\u00f3w on-line (CAWI) na panelu internetowym SW Panel oraz metod\u0105 CAPI na terenie wyznaczonych klub\u00f3w fitness w Polsce. W ramach badania przeprowadzono 1000 ankiet z osobami u\u017cytkuj\u0105cymi kluby fitness, w kt\u00f3rych emitowany jest program platformy Move TV.<\/em><\/p>\n<p>&#13;<br \/>\n                            &#13;<br \/>\n&#13;<br \/>\n                            &#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n                            &#13;<br \/>\n                                                            &#13;<br \/>\n&#13;<br \/>\n                            &#13;\n                        <\/p><\/div>\n<p><script>(function (d, s, id) {\n        var js, fjs = d.getElementsByTagName(s)[0];\n        if (d.getElementById(id)) return;\n        js = d.createElement(s);\n        js.id = id;\n        js.src = \"http:\/\/connect.facebook.net\/pl_PL\/sdk.js#xfbml=1&version=v2.6&appId=297996717062470\";\n        fjs.parentNode.insertBefore(js, fjs);\n    }(document, 'script', 'facebook-jssdk'));<\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.wirtualnemedia.pl\/artykul\/widz-w-klubie-fitness\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Sp\u00f3\u0142ka Benefit Multimedia, w\u0142a\u015bciciel platformy komunikacyjnej Move TV, dzia\u0142aj\u0105cej w ramach kategorii video out of home, postanowi\u0142a na przyk\u0142adzie\u00a0 sieci klub\u00f3w znajduj\u0105cych si\u0119 w zasi\u0119gu tego kana\u0142u, sprawdzi\u0107 kim s\u0105 ludzie sp\u0119dzaj\u0105cy w klubach fitness z roku na rok coraz wi\u0119cej czasu. &#13; &#13; Pod koniec roku 2018 agencja badawcza SW Research zrealizowa\u0142a\u00a0 badanie [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wiadomosci-marketingowe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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