{"id":4123,"date":"2019-09-06T15:21:19","date_gmt":"2019-09-06T15:21:19","guid":{"rendered":"https:\/\/super-news.info\/mx\/the-customer-journey\/"},"modified":"2019-09-06T15:21:20","modified_gmt":"2019-09-06T15:21:20","slug":"the-customer-journey","status":"publish","type":"post","link":"https:\/\/super-news.info\/mx\/the-customer-journey\/","title":{"rendered":"The Customer Journey"},"content":{"rendered":"
\n
<\/figure>\n

V\u00edctor Romero<\/span>Fuente: Cortes\u00eda<\/span><\/div>\n

Buen d\u00eda queridos lectores, muchas gracias por dedicar unos minutos para leer la columna De Caf\u00e9 y Tecnolog\u00eda de esta semana.<\/p>\n

Despu\u00e9s de unos d\u00edas complicados en cuanto al clima, aprend\u00ed dos cosas, que somos en Monterrey una ciudad en donde si podemos trabajar en formatos de home office y la segunda que tambi\u00e9n le hemos dado alta prioridad a la prevenci\u00f3n de desastres en comparaci\u00f3n de otros huracanes que han llegado a Nuevo Le\u00f3n.<\/p>\n

El d\u00eda de hoy asist\u00ed a la novena edici\u00f3n del Summit que realiza el fabricante de telecomunicaciones Avaya, en donde asisten l\u00edderes de diferentes ramos de tecnolog\u00eda en telecom.<\/p>\n

Me dio mucho gusto escuchar el caso de \u00e9xito de Wellmedic y tambi\u00e9n de platicar con Florentino Elizondo acerca de la influencia de la tecnolog\u00eda para democratizar el tema de los especialistas de la salud.<\/p>\n

Lo que m\u00e1s llam\u00f3 mi atenci\u00f3n es la evoluci\u00f3n de la forma en la que compra el mercado, donde se cumple la m\u00e1xima de \u201ca todos nos gusta comprar, pero no que nos vendan\u201d y as\u00ed es, las nuevas generaciones compran muy diferente a como lo hacemos otras generaciones; esto abre sin duda la oportunidad de elegir diferentes caminos de experiencia, pero \u00bfc\u00f3mo los unificas?, bueno, ese precisamente es el reto.<\/p>\n

Platicando con Juan Pablo G\u00f3mez, quien trabaja en Avaya muy de cerca con centros de atenci\u00f3n a clientes y customer journey, es muy interesante saber el c\u00f3mo se va generando la informaci\u00f3n y que de una llamada se puede obtener patrones y tendencias de los requerimientos de los clientes, de esta manera es posible tener informaci\u00f3n para ir alimentando sistemas de inteligencia artificial.<\/p>\n

El reto creo que est\u00e1 en primero definir los procesos que se quieren transformar y digitalizar, saber cu\u00e1nto va a costar y tener claro el retorno de inversi\u00f3n.<\/p>\n

Le ped\u00ed a Juan Pablo me compartiera un ejemplo de empresa que sea rock star en llevar a cabo una transformaci\u00f3n digital en el customer experience journey; la empresa Oi, de telefon\u00eda en Brasil, es quien pudiese ser un ejemplo de ello.<\/p>\n

Muchas propuestas y una tendencia fuerte al desarrollo y servicios en la nube, record\u00e9 una startup que rentan por hora una computadora con programas y capacidades muy especializadas en la nube, muy interesante, ya no es necesario comprar una licencia y volverse loco al momento de saber que por limitaciones de la m\u00e1quina no se puede instalar, simplemente se paga una renta por horas de uso y listo.<\/p>\n

Acompa\u00f1\u00e9 la escritura con un rico caf\u00e9 con leche, sentado frente al escenario del evento al ritmo Calvin Harris & Dua Lipa.<\/p>\n

Conf\u00edo que todos est\u00e9n bien al igual que sus familiares despu\u00e9s del paso de la depresi\u00f3n tropical Fernando.<\/p>\n

Les deseo un extraordinario fin de semana en compa\u00f1\u00eda de la familia y amigos.<\/p>\n

El autor es Ingeniero Mec\u00e1nico Administrador, especialista en sistemas de video, fundador de JSP Soluciones SA de CV y Director General de AVProShow, con experiencia de 19 a\u00f1os en el ramo de la industria.<\/em><\/p>\n

Opine usted: vhrch2502@gmail.com<\/p>\n

Esta es una columna de opini\u00f3n. Las expresiones aqu\u00ed vertidas son responsabilidad \u00fanicamente de quien la firma y no necesariamente reflejan la postura editorial de El Financiero.<\/strong><\/p>\n

\n
\nSource link <\/a>
\n<\/p>\n","protected":false},"excerpt":{"rendered":"

V\u00edctor RomeroFuente: Cortes\u00eda Buen d\u00eda queridos lectores, muchas gracias por dedicar unos minutos para leer la columna De Caf\u00e9 y Tecnolog\u00eda de esta semana. Despu\u00e9s de unos d\u00edas complicados en cuanto al clima, aprend\u00ed dos cosas, que somos en Monterrey una ciudad en donde si podemos trabajar en formatos de home office y la segunda […]<\/p>\n","protected":false},"author":3,"featured_media":182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-financieras"],"yoast_head":"\nThe Customer Journey - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/mx\/the-customer-journey\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Customer Journey - Super News\" \/>\n<meta property=\"og:description\" content=\"V\u00edctor RomeroFuente: Cortes\u00eda Buen d\u00eda queridos lectores, muchas gracias por dedicar unos minutos para leer la columna De Caf\u00e9 y Tecnolog\u00eda de esta semana. Despu\u00e9s de unos d\u00edas complicados en cuanto al clima, aprend\u00ed dos cosas, que somos en Monterrey una ciudad en donde si podemos trabajar en formatos de home office y la segunda […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/super-news.info\/mx\/the-customer-journey\/\" \/>\n<meta property=\"og:site_name\" content=\"Super News\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-06T15:21:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-06T15:21:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/super-news.info\/mx\/wp-content\/uploads\/sites\/8\/2019\/04\/Hong-Kong-Electronics-Fair-amp-ICT-Expo.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1776\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mx\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"mx\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/super-news.info\\\/mx\\\/the-customer-journey\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/mx\\\/the-customer-journey\\\/\"},\"author\":{\"name\":\"mx\",\"@id\":\"https:\\\/\\\/super-news.info\\\/mx\\\/#\\\/schema\\\/person\\\/74b71ca3d407439fd57da2d9c89449ca\"},\"headline\":\"The Customer Journey\",\"datePublished\":\"2019-09-06T15:21:19+00:00\",\"dateModified\":\"2019-09-06T15:21:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/mx\\\/the-customer-journey\\\/\"},\"wordCount\":578,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/mx\\\/the-customer-journey\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/super-news.info\\\/mx\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2019\\\/04\\\/Hong-Kong-Electronics-Fair-amp-ICT-Expo.jpeg\",\"articleSection\":[\"NOTICIAS FINANCIERAS\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/super-news.info\\\/mx\\\/the-customer-journey\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/super-news.info\\\/mx\\\/the-customer-journey\\\/\",\"url\":\"https:\\\/\\\/super-news.info\\\/mx\\\/the-customer-journey\\\/\",\"name\":\"The Customer Journey - Super News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/mx\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/mx\\\/the-customer-journey\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/mx\\\/the-customer-journey\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/super-news.info\\\/mx\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2019\\\/04\\\/Hong-Kong-Electronics-Fair-amp-ICT-Expo.jpeg\",\"datePublished\":\"2019-09-06T15:21:19+00:00\",\"dateModified\":\"2019-09-06T15:21:20+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/mx\\\/#\\\/schema\\\/person\\\/74b71ca3d407439fd57da2d9c89449ca\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/mx\\\/the-customer-journey\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/super-news.info\\\/mx\\\/the-customer-journey\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/super-news.info\\\/mx\\\/the-customer-journey\\\/#primaryimage\",\"url\":\"https:\\\/\\\/super-news.info\\\/mx\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2019\\\/04\\\/Hong-Kong-Electronics-Fair-amp-ICT-Expo.jpeg\",\"contentUrl\":\"https:\\\/\\\/super-news.info\\\/mx\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2019\\\/04\\\/Hong-Kong-Electronics-Fair-amp-ICT-Expo.jpeg\",\"width\":1776,\"height\":1000,\"caption\":\"V\u00edctor Romero\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/super-news.info\\\/mx\\\/the-customer-journey\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/super-news.info\\\/mx\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Customer Journey\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/super-news.info\\\/mx\\\/#website\",\"url\":\"https:\\\/\\\/super-news.info\\\/mx\\\/\",\"name\":\"Super News\",\"description\":\"Super News Mexico\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/super-news.info\\\/mx\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/super-news.info\\\/mx\\\/#\\\/schema\\\/person\\\/74b71ca3d407439fd57da2d9c89449ca\",\"name\":\"mx\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6374ac65ff69c362a0ae1303d73d69dcd9bd198d62d9861f054a69aaf82c017b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6374ac65ff69c362a0ae1303d73d69dcd9bd198d62d9861f054a69aaf82c017b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6374ac65ff69c362a0ae1303d73d69dcd9bd198d62d9861f054a69aaf82c017b?s=96&d=mm&r=g\",\"caption\":\"mx\"},\"url\":\"https:\\\/\\\/super-news.info\\\/mx\\\/author\\\/mx\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Customer Journey - Super News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/super-news.info\/mx\/the-customer-journey\/","og_locale":"es_MX","og_type":"article","og_title":"The Customer Journey - Super News","og_description":"V\u00edctor RomeroFuente: Cortes\u00eda Buen d\u00eda queridos lectores, muchas gracias por dedicar unos minutos para leer la columna De Caf\u00e9 y Tecnolog\u00eda de esta semana. Despu\u00e9s de unos d\u00edas complicados en cuanto al clima, aprend\u00ed dos cosas, que somos en Monterrey una ciudad en donde si podemos trabajar en formatos de home office y la segunda […]","og_url":"https:\/\/super-news.info\/mx\/the-customer-journey\/","og_site_name":"Super News","article_published_time":"2019-09-06T15:21:19+00:00","article_modified_time":"2019-09-06T15:21:20+00:00","og_image":[{"width":1776,"height":1000,"url":"https:\/\/super-news.info\/mx\/wp-content\/uploads\/sites\/8\/2019\/04\/Hong-Kong-Electronics-Fair-amp-ICT-Expo.jpeg","type":"image\/jpeg"}],"author":"mx","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"mx","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/super-news.info\/mx\/the-customer-journey\/#article","isPartOf":{"@id":"https:\/\/super-news.info\/mx\/the-customer-journey\/"},"author":{"name":"mx","@id":"https:\/\/super-news.info\/mx\/#\/schema\/person\/74b71ca3d407439fd57da2d9c89449ca"},"headline":"The Customer Journey","datePublished":"2019-09-06T15:21:19+00:00","dateModified":"2019-09-06T15:21:20+00:00","mainEntityOfPage":{"@id":"https:\/\/super-news.info\/mx\/the-customer-journey\/"},"wordCount":578,"commentCount":0,"image":{"@id":"https:\/\/super-news.info\/mx\/the-customer-journey\/#primaryimage"},"thumbnailUrl":"https:\/\/super-news.info\/mx\/wp-content\/uploads\/sites\/8\/2019\/04\/Hong-Kong-Electronics-Fair-amp-ICT-Expo.jpeg","articleSection":["NOTICIAS FINANCIERAS"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/super-news.info\/mx\/the-customer-journey\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/super-news.info\/mx\/the-customer-journey\/","url":"https:\/\/super-news.info\/mx\/the-customer-journey\/","name":"The Customer Journey - Super News","isPartOf":{"@id":"https:\/\/super-news.info\/mx\/#website"},"primaryImageOfPage":{"@id":"https:\/\/super-news.info\/mx\/the-customer-journey\/#primaryimage"},"image":{"@id":"https:\/\/super-news.info\/mx\/the-customer-journey\/#primaryimage"},"thumbnailUrl":"https:\/\/super-news.info\/mx\/wp-content\/uploads\/sites\/8\/2019\/04\/Hong-Kong-Electronics-Fair-amp-ICT-Expo.jpeg","datePublished":"2019-09-06T15:21:19+00:00","dateModified":"2019-09-06T15:21:20+00:00","author":{"@id":"https:\/\/super-news.info\/mx\/#\/schema\/person\/74b71ca3d407439fd57da2d9c89449ca"},"breadcrumb":{"@id":"https:\/\/super-news.info\/mx\/the-customer-journey\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/super-news.info\/mx\/the-customer-journey\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/super-news.info\/mx\/the-customer-journey\/#primaryimage","url":"https:\/\/super-news.info\/mx\/wp-content\/uploads\/sites\/8\/2019\/04\/Hong-Kong-Electronics-Fair-amp-ICT-Expo.jpeg","contentUrl":"https:\/\/super-news.info\/mx\/wp-content\/uploads\/sites\/8\/2019\/04\/Hong-Kong-Electronics-Fair-amp-ICT-Expo.jpeg","width":1776,"height":1000,"caption":"V\u00edctor Romero"},{"@type":"BreadcrumbList","@id":"https:\/\/super-news.info\/mx\/the-customer-journey\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/super-news.info\/mx\/"},{"@type":"ListItem","position":2,"name":"The Customer Journey"}]},{"@type":"WebSite","@id":"https:\/\/super-news.info\/mx\/#website","url":"https:\/\/super-news.info\/mx\/","name":"Super News","description":"Super News Mexico","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/super-news.info\/mx\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/super-news.info\/mx\/#\/schema\/person\/74b71ca3d407439fd57da2d9c89449ca","name":"mx","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/6374ac65ff69c362a0ae1303d73d69dcd9bd198d62d9861f054a69aaf82c017b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6374ac65ff69c362a0ae1303d73d69dcd9bd198d62d9861f054a69aaf82c017b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6374ac65ff69c362a0ae1303d73d69dcd9bd198d62d9861f054a69aaf82c017b?s=96&d=mm&r=g","caption":"mx"},"url":"https:\/\/super-news.info\/mx\/author\/mx\/"}]}},"_links":{"self":[{"href":"https:\/\/super-news.info\/mx\/wp-json\/wp\/v2\/posts\/4123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/super-news.info\/mx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/super-news.info\/mx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/super-news.info\/mx\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/super-news.info\/mx\/wp-json\/wp\/v2\/comments?post=4123"}],"version-history":[{"count":1,"href":"https:\/\/super-news.info\/mx\/wp-json\/wp\/v2\/posts\/4123\/revisions"}],"predecessor-version":[{"id":4124,"href":"https:\/\/super-news.info\/mx\/wp-json\/wp\/v2\/posts\/4123\/revisions\/4124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/super-news.info\/mx\/wp-json\/wp\/v2\/media\/182"}],"wp:attachment":[{"href":"https:\/\/super-news.info\/mx\/wp-json\/wp\/v2\/media?parent=4123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/super-news.info\/mx\/wp-json\/wp\/v2\/categories?post=4123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/super-news.info\/mx\/wp-json\/wp\/v2\/tags?post=4123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}