{"id":3824,"date":"2019-08-28T15:49:46","date_gmt":"2019-08-28T15:49:46","guid":{"rendered":"https:\/\/super-news.info\/mx\/e-marketing-con-google-ad-manager-nueva-guia-por-google\/"},"modified":"2019-08-28T15:49:47","modified_gmt":"2019-08-28T15:49:47","slug":"e-marketing-con-google-ad-manager-nueva-guia-por-google","status":"publish","type":"post","link":"https:\/\/super-news.info\/mx\/e-marketing-con-google-ad-manager-nueva-guia-por-google\/","title":{"rendered":"E-Marketing con Google Ad Manager-Nueva gu\u00eda por Google"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<h4>Nueva gu\u00eda por Google<\/h4>\n<p style=\"text-align: justify;\">Google ofrece un servicio que puede ser de gran inter\u00e9s para las personas, empresas y marcas inmersas en el mundo del E-Marketing, as\u00ed como para los expertos en SEO. Este servicio es Google Ad Manager, una plataforma que garantiza que el contenido y las promociones de las marcas lleguen a los compradores.<\/p>\n<p style=\"text-align: justify;\">Este servicio permite segmentar audiencias seg\u00fan diferentes fuentes y plataformas. La informaci\u00f3n ofrecida por Google Ad Manager te permitir\u00e1 abordar las audiencias y la promoci\u00f3n de las marcas de manera m\u00e1s inteligente.<\/p>\n<p style=\"text-align: justify;\">El objetivo de Google Ad Manager es aumentar las oportunidades de crecimiento de tu marca a partir del incremento de la penetraci\u00f3n de sus productos en las audiencias de inter\u00e9s de modo que los clientes perciban mejores experiencias y, consecuentemente, las empresas mayores ganancias.<\/p>\n<\/p>\n<p style=\"text-align: justify;\">Google Ad Manager permite una aproximaci\u00f3n sencilla al mundo del e-marketing sin disminuir la complejidad de los datos con los cuales trabajan las empresas para saber a qu\u00e9 audiencias est\u00e1n llegando sus productos y con qu\u00e9 \u00e9xito. Entre los beneficios que Google Ad Manager ofrece a sus usuarios est\u00e1n los siguientes:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Dise\u00f1o de contenido dependiendo de las interacciones pasadas de los clientes, como por ejemplo, puedes ofrecer promociones y productos espec\u00edficos a personas que hayan hecho compras de un m\u00ednimo de $100.<\/li>\n<li>Personalizaci\u00f3n de contenidos dirigidos a usuarios que no han comprado, pero han manifestado tener preferencias.<\/li>\n<li>Adaptaci\u00f3n de las estrategias de marketing digital y el E-Marketing seg\u00fan segmentos de audiencias.<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\">Segmentaci\u00f3n de audiencias<\/h4>\n<p style=\"text-align: justify;\">En los 3 beneficios anteriores y el resto de los que ofrece Google Ad Manager hay una clara orientaci\u00f3n a precisar con mayor especificidad los grupos de personas que ocupan el mercado para dise\u00f1ar estrategias de marketing digital que gocen de mayor atractivo y detalle.<\/p>\n<ul style=\"text-align: justify;\">\n<li>Organiza audiencias pertenecientes a todos tus sitios y aplicaciones por temas en com\u00fan y\/o de inter\u00e9s.<\/li>\n<li>Emplea t\u00e9rminos espec\u00edficos, como keywords, para generar segmentos de audiencia sobre donde t\u00fa o tus empresas\/marcas aliadas quieran posicionarse.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">La segmentaci\u00f3n puede nutrirse a partir de los datos ofrecidos por fuentes de primera mano o bien por servicios como Analytics o Display &amp; Video 360, aumentando as\u00ed el caudal de informaci\u00f3n destinado a dise\u00f1ar mejores abordajes comerciales.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8225\" src=\"http:\/\/super-news.info\/mx\/wp-content\/uploads\/sites\/8\/2019\/08\/1567007385_86_E-Marketing-con-Google-Ad-Manager-Nueva-guia-por-Google.jpg\" alt=\"Google Ad Manager\" width=\"727\" height=\"530\"  \/><\/p>\n<h4 style=\"text-align: justify;\">Organizaci\u00f3n del contenido<\/h4>\n<p style=\"text-align: justify;\">Google Ad Manager no solo tiene funciones dirigidas a la segmentaci\u00f3n de audiencias y el seguimiento de sus conductas en el espacio digital, sino que tambi\u00e9n puede ayudarte a organizar el contenido que vas a introducir en la red.<\/p>\n<ul style=\"text-align: justify;\">\n<li>Organiza el inventario por tipo de dispositivo, navegador, o sistema operativo. Puedes incluso determinar el contenido seg\u00fan el idioma en el cual est\u00e9 configurado el navegador.<\/li>\n<li>Organiza y clasifica tu inventario por pa\u00eds de origen, regiones televisivas, regiones, c\u00f3digos postales, y por muchos otros criterios.<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\">Una Herramienta digital<\/h4>\n<p style=\"text-align: justify;\">Google Ad Manager es una herramienta bastante \u00fatil para las empresas que quieren dise\u00f1ar mejores y m\u00e1s especializadas estrategias de E-Marketing en diferentes audiencias y espacios digitales.<\/p>\n<p style=\"text-align: justify;\">Como hemos podido ver, Google Ad Manager brinda opciones capaces de segmentar y visualizar grupos de personas que cumplan criterios espec\u00edficos acordes a los intereses de la marca y\/o de la empresa.<\/p>\n<p style=\"text-align: justify;\">Ad Manager permite tambi\u00e9n la elaboraci\u00f3n de campa\u00f1as y promociones de acuerdo a la trayectoria y preferencias del usuario, garantizando as\u00ed que el contenido que le llegue en \u00faltima instancia sea compatible con sus gustos. Por todo lo anterior, Google Ad Manager es un recurso ampliamente usado en el E-Marketing.<\/p>\n<p>Fuente: Google Ad Manager<\/p>\n<hr\/>\n<p><strong>Acerca del Autor:\u00a0 <\/strong><\/p>\n<h6><span style=\"color: #0000ff;\"><strong>Gipselly Troya<\/strong><\/span><\/h6>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-719 alignleft\" src=\"http:\/\/super-news.info\/mx\/wp-content\/uploads\/sites\/8\/2019\/04\/Google-Shopping-Campanas-de-Shopping-por-Google.jpg\" alt=\"\" width=\"157\" height=\"151\"  \/>Asesora en Social Media, Imagen y Redacci\u00f3n Web. Experiencia en el emprendimiento de proyectos implementando conocimientos en el \u00e1rea creativa, Social Media, Internet y negocios. Apasionada en la exploraci\u00f3n de Internet y las herramientas que brinda para impulsar la creaci\u00f3n de emprendedores y nuevos negocios.<\/p>\n<\/p><\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/webmarketingtips.mx\/google\/e-marketing-con-google-ad-manager-1-640\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Nueva gu\u00eda por Google Google ofrece un servicio que puede ser de gran inter\u00e9s para las personas, empresas y marcas inmersas en el mundo del E-Marketing, as\u00ed como para los expertos en SEO. Este servicio es Google Ad Manager, una plataforma que garantiza que el contenido y las promociones de las marcas lleguen a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-Marketing con Google Ad Manager-Nueva gu\u00eda por Google - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/mx\/e-marketing-con-google-ad-manager-nueva-guia-por-google\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Marketing con Google Ad Manager-Nueva gu\u00eda por Google - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Nueva gu\u00eda por Google Google ofrece un servicio que puede ser de gran inter\u00e9s para las personas, empresas y marcas inmersas en el mundo del E-Marketing, as\u00ed como para los expertos en SEO. Este servicio es Google Ad Manager, una plataforma que garantiza que el contenido y las promociones de las marcas lleguen a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/super-news.info\/mx\/e-marketing-con-google-ad-manager-nueva-guia-por-google\/\" \/>\n<meta property=\"og:site_name\" content=\"Super News\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-28T15:49:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-28T15:49:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/super-news.info\/mx\/wp-content\/uploads\/sites\/8\/2019\/08\/E-Marketing-con-Google-Ad-Manager-Nueva-gu-a-por-Google.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"706\" \/>\n\t<meta property=\"og:image:height\" content=\"380\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mx\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"mx\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/super-news.info\\\/mx\\\/e-marketing-con-google-ad-manager-nueva-guia-por-google\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/mx\\\/e-marketing-con-google-ad-manager-nueva-guia-por-google\\\/\"},\"author\":{\"name\":\"mx\",\"@id\":\"https:\\\/\\\/super-news.info\\\/mx\\\/#\\\/schema\\\/person\\\/74b71ca3d407439fd57da2d9c89449ca\"},\"headline\":\"E-Marketing con Google Ad Manager-Nueva gu\u00eda por Google\",\"datePublished\":\"2019-08-28T15:49:46+00:00\",\"dateModified\":\"2019-08-28T15:49:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/mx\\\/e-marketing-con-google-ad-manager-nueva-guia-por-google\\\/\"},\"wordCount\":672,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/mx\\\/e-marketing-con-google-ad-manager-nueva-guia-por-google\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/super-news.info\\\/mx\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2019\\\/08\\\/E-Marketing-con-Google-Ad-Manager-Nueva-gu-a-por-Google.jpg\",\"articleSection\":[\"NOTICIAS DE MARKETING DIGITAL\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/super-news.info\\\/mx\\\/e-marketing-con-google-ad-manager-nueva-guia-por-google\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/super-news.info\\\/mx\\\/e-marketing-con-google-ad-manager-nueva-guia-por-google\\\/\",\"url\":\"https:\\\/\\\/super-news.info\\\/mx\\\/e-marketing-con-google-ad-manager-nueva-guia-por-google\\\/\",\"name\":\"E-Marketing con Google Ad Manager-Nueva gu\u00eda por Google - 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