{"id":1888,"date":"2019-07-01T15:34:54","date_gmt":"2019-07-01T15:34:54","guid":{"rendered":"https:\/\/super-news.info\/mx\/campanas-de-video-web-web-marketing-con-videos\/"},"modified":"2019-07-01T15:34:55","modified_gmt":"2019-07-01T15:34:55","slug":"campanas-de-video-web-web-marketing-con-videos","status":"publish","type":"post","link":"https:\/\/super-news.info\/mx\/campanas-de-video-web-web-marketing-con-videos\/","title":{"rendered":"Campa\u00f1as de Video Web-Web Marketing con Videos"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<p style=\"text-align: justify;\">Actualmente la estrategia del marketing con videos o las campa\u00f1as de video est\u00e1n en auge, de hecho, el pron\u00f3stico es que contin\u00faen en ascenso. Sin embargo, la publicidad en videos tiene que tener ciertas caracter\u00edsticas, para que funcione conforme a lo esperado, no es sencillamente hacer la publicidad en videos, hay que crear buenos videos, que cumplan la funci\u00f3n que se espera de esa publicidad.<\/p>\n<p style=\"text-align: justify;\">Algunos estudios arrojan que el 80% del sector empresarial maneja sus campa\u00f1as de video web, sin embargo, queda un peque\u00f1o margen que no quiere arriesgarse con videos que probablemente no sean tan buenos, que no alcancen los objetivos deseados.<\/p>\n<h4 style=\"text-align: justify;\">Beneficios de utilizar el video en tus campa\u00f1as<\/h4>\n<p style=\"text-align: justify;\">Usar marketing de videos en las campa\u00f1as, de la forma adecuada, asegura el crecimiento de cualquier negocio.<\/p>\n<p style=\"text-align: justify;\">Sin embargo, todas las empresas son diferentes, es por eso que la publicidad en videos brinda la oportunidad de atender a los usuarios de forma personalizada. Los puedes hacer dirigidos a los intereses de los seguidores.<\/p>\n<p style=\"text-align: justify;\">La publicidad en videos nos permite contar historias en la b\u00fasqueda de captar la atenci\u00f3n de la persona que la ve.<\/p>\n<p style=\"text-align: justify;\">Asimismo, los anuncios en video, los podemos adaptar de manera que sean relevantes para lo que originalmente se est\u00e1 viendo, de esta forma se vuelve parte de la misma o se agrega como valor. Un anuncio en video permite estrechar la relaci\u00f3n con los seguidores.<\/p>\n<\/p>\n<h4 style=\"text-align: justify;\">5 consejos para lograr las mejores campa\u00f1as de Video Web<\/h4>\n<p style=\"text-align: justify;\"><strong>Consejo #1 Dale personalizaci\u00f3n: <\/strong>los anuncios en l\u00ednea tienen la ventaja de que se pueden hacer dirigidos a los gustos de los seguidores, su emocionalidad, hay una interacci\u00f3n m\u00e1s de t\u00fa a t\u00fa\u2026 personalizarlo, de forma tal, que no sea como por ejemplo la publicidad televisiva que al ser dirigida a grandes masas se rige por est\u00e1ndares muy generales.<\/p>\n<p style=\"text-align: justify;\"><strong>Consejo #2 Que sea relevante no interruptivo: <\/strong>se trata de crear publicidad en videos que se distingan, que sean efectivos a la hora de que se vean, que capten la atenci\u00f3n de ese p\u00fablico que se busca atraer y les ofrezcan material interesante. La idea es que no irrumpa a la audiencia causando molestias.<\/p>\n<p style=\"text-align: justify;\"><strong>Consejo #3 Primeros segundos para llamar la atenci\u00f3n: <\/strong>el tiempo es crucial, hoy d\u00eda, ya las personas no esperan para ver un anuncio, simplemente lo omiten, de hecho, si en los primeros segundos no logra captar su atenci\u00f3n, simplemente no lo ven. Por eso la idea es hacer videos que atrapen desde los primeros segundos al seguidor. \u00daltimamente la estrategia es usar historias que al enganchar la atenci\u00f3n queden con ganas de ver el desenlace; o tambi\u00e9n funciona muy bien que aparezca alguna estrella de fama reconocida y que guarde relaci\u00f3n con lo que se mira en video.<\/p>\n<p style=\"text-align: justify;\"><strong>Consejo #4 Crea un anuncio m\u00e1s real, m\u00e1s org\u00e1nico: <\/strong>mientras m\u00e1s humano, real o verdadero sea el anuncio m\u00e1s cre\u00edble resultar\u00e1 para la audiencia.<\/p>\n<p style=\"text-align: justify;\"><strong>Consejo #5 No olvides llamar a la acci\u00f3n: <\/strong>llamar a la acci\u00f3n, es decirles a las personas qu\u00e9 hacer al ver tu publicidad, por ejemplo, hacer una compra o visitar una web. Los call to action son poco usados en los videos publicitarios, sin embargo, incluir uno dentro del mismo video es otra buena pr\u00e1ctica.<\/p>\n<hr\/>\n<p><strong>Acerca del autor:<\/strong><\/p>\n<p><span style=\"color: #3366ff;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-291 alignleft\" src=\"http:\/\/super-news.info\/mx\/wp-content\/uploads\/sites\/8\/2019\/04\/1555564743_60_Aprende-a-Crear-Marketing-de-Contenidos-Conviertete-en-un-Exitoso-Creador.jpg\" alt=\"maria-alejandra-rodriguez\" width=\"182\" height=\"178\"\/>Malex Rodr\u00edguez<\/span><\/p>\n<p><span lang=\"ES\">Comunicadora Social y amante de los idiomas. Experiencia y gusto especialmente por el \u201cInbound Marketing\u201d y Marketing de Contenidos. 9 a\u00f1os de aprendizaje y crecimiento como Marketer Digital en la industria farmac\u00e9utica.<\/span><\/p>\n<\/p><\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/webmarketingtips.mx\/seo\/5-consejos-campanas-de-video-web-2-612\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Actualmente la estrategia del marketing con videos o las campa\u00f1as de video est\u00e1n en auge, de hecho, el pron\u00f3stico es que contin\u00faen en ascenso. Sin embargo, la publicidad en videos tiene que tener ciertas caracter\u00edsticas, para que funcione conforme a lo esperado, no es sencillamente hacer la publicidad en videos, hay que crear buenos [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campa\u00f1as de Video Web-Web Marketing con Videos - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/mx\/campanas-de-video-web-web-marketing-con-videos\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campa\u00f1as de Video Web-Web Marketing con Videos - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Actualmente la estrategia del marketing con videos o las campa\u00f1as de video est\u00e1n en auge, de hecho, el pron\u00f3stico es que contin\u00faen en ascenso. Sin embargo, la publicidad en videos tiene que tener ciertas caracter\u00edsticas, para que funcione conforme a lo esperado, no es sencillamente hacer la publicidad en videos, hay que crear buenos [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/super-news.info\/mx\/campanas-de-video-web-web-marketing-con-videos\/\" \/>\n<meta property=\"og:site_name\" content=\"Super News\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-01T15:34:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-01T15:34:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/super-news.info\/mx\/wp-content\/uploads\/sites\/8\/2019\/07\/Campa\u00f1as-de-Video-Web-Web-Marketing-con-Videos.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"497\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"mx\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"mx\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/super-news.info\/mx\/campanas-de-video-web-web-marketing-con-videos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/super-news.info\/mx\/campanas-de-video-web-web-marketing-con-videos\/\"},\"author\":{\"name\":\"mx\",\"@id\":\"https:\/\/super-news.info\/mx\/#\/schema\/person\/74b71ca3d407439fd57da2d9c89449ca\"},\"headline\":\"Campa\u00f1as de Video Web-Web Marketing con Videos\",\"datePublished\":\"2019-07-01T15:34:54+00:00\",\"dateModified\":\"2019-07-01T15:34:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/super-news.info\/mx\/campanas-de-video-web-web-marketing-con-videos\/\"},\"wordCount\":611,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/super-news.info\/mx\/campanas-de-video-web-web-marketing-con-videos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/super-news.info\/mx\/wp-content\/uploads\/sites\/8\/2019\/07\/Campa\u00f1as-de-Video-Web-Web-Marketing-con-Videos.png\",\"articleSection\":[\"NOTICIAS DE MARKETING DIGITAL\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/super-news.info\/mx\/campanas-de-video-web-web-marketing-con-videos\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/super-news.info\/mx\/campanas-de-video-web-web-marketing-con-videos\/\",\"url\":\"https:\/\/super-news.info\/mx\/campanas-de-video-web-web-marketing-con-videos\/\",\"name\":\"Campa\u00f1as de Video Web-Web Marketing con Videos - 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