{"id":1817,"date":"2020-11-29T13:50:58","date_gmt":"2020-11-29T13:50:58","guid":{"rendered":"https:\/\/super-news.info\/it\/good-friday-di-kiabi-campagna-per-il-black-friday-2020\/"},"modified":"2020-11-29T13:51:01","modified_gmt":"2020-11-29T13:51:01","slug":"good-friday-di-kiabi-campagna-per-il-black-friday-2020","status":"publish","type":"post","link":"https:\/\/super-news.info\/it\/good-friday-di-kiabi-campagna-per-il-black-friday-2020\/","title":{"rendered":"Good Friday di Kiabi: campagna per il Black Friday 2020"},"content":{"rendered":"<p>    \u00abVogliamo che il venerd\u00ec pi\u00f9 nero dell\u2019anno vesta i colori della solidariet\u00e0 per il progetto Nati in Emergenza\u00bb: \u00e8 questo il messaggio che si legge nello spot realizzato per la campagna Good Friday di Kiabi.Un messaggio che compare in formato testuale, in caratteri neri su sfondo bianco e senza musica di sottofondo, dopo 40 secondi di immagini che mostrano, sulle note delicate di un pianoforte, come l\u2019ONG (organizzazione internazionale non governativa) Medici Senza Frontiere aiuti a partorire le donne nelle nazioni che vivono situazioni di emergenza, soprattutto di guerra.A seguire una call-to-action semplice e diretta: \u00abaiutiamo le giovani madri in difficolt\u00e0 e i loro bambini nati in contesti tremendamente difficili. Trasformiamo il black in GOOD FRIDAY. Senza di te niente \u00e8 possibile\u00bb.  L\u2019azienda francese della fast fashion per tutta la famiglia ha infatti colto l\u2019occasione del black friday 2020, il 27 novembre, per invitare ad acquistare i propri prodotti per sostenere una buona causa: si impegna, cos\u00ec, per ogni scontrino e ordine online effettuato dai clienti in questa giornata, a donare 1 euro a Medici Senza Frontiere per sostenere \u201cNati in emergenza\u201d. Per il Good Friday di Kiabi, comunque, non \u00e8 stato realizzato solo lo spot in formato video. La campagna, pianificata da Initiative, \u00e8 stata diffusa anche in radio\u00a0(con spot e citazioni)\u00a0e sui canali social, con condivisione di post e stories.  Inoltre, come si legge nella comunicazione ufficiale diffusa dal brand , per dare maggior diffusione e risonanza a questa iniziativa, \u00e8 stato attivato anche un \u00abprogetto speciale\u00bb in collaborazione con Freeda, in modo da poter coinvolgere la sua community social di donne, sempre attenta a problematiche che riguardano l\u2019universo femminile. Da notare, infine, che la campagna Good Friday di Kiabi \u00e8 identificata con l\u2019 hashtag #kiabihuman \u2013 che compare anche in chiusura dello spot \u2013, nome con cui l\u2019azienda riassume tutte quelle attivit\u00e0 portate avanti con spirito di solidariet\u00e0 e di responsabilit\u00e0 sociale d\u2019impresa (o CSR).   \u00a9 RIPRODUZIONE RISERVATA E&#8217; vietata la ripubblicazione integrale dei contenuti<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"https:\/\/www.insidemarketing.it\/good-friday-di-kiabi-campagna-black-friday\/\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00abVogliamo che il venerd\u00ec pi\u00f9 nero dell\u2019anno vesta i colori della solidariet\u00e0 per il progetto Nati in Emergenza\u00bb: \u00e8 questo il messaggio che si legge nello spot realizzato per la campagna Good Friday di Kiabi.Un messaggio che compare in formato testuale, in caratteri neri su sfondo bianco e senza musica di sottofondo, dopo 40 secondi [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novita-di-marketing-digitale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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