{"id":1554,"date":"2020-10-26T12:32:07","date_gmt":"2020-10-26T12:32:07","guid":{"rendered":"https:\/\/super-news.info\/it\/seo-doomsday-online-novembre-2020\/"},"modified":"2020-10-26T12:32:08","modified_gmt":"2020-10-26T12:32:08","slug":"seo-doomsday-online-novembre-2020","status":"publish","type":"post","link":"https:\/\/super-news.info\/it\/seo-doomsday-online-novembre-2020\/","title":{"rendered":"SEO Doomsday online novembre 2020"},"content":{"rendered":"<p> Nella cornice di SMXL 2020 si terr\u00e0 un altro evento sul digital marketing e, in particolar modo, sul posizionamento attraverso i motori di ricerca con una particolare attenzione al copywriting e allo storytelling: SEO DoomsDay. L\u2019evento si inserisce in un momento specifico, quello in cui scrivere in ottica SEO \u00e8 considerato, data la necessit\u00e0 di doversi attenere a determinati \u201cparametri\u201d, sinonimo di scrittura di bassa qualit\u00e0. In realt\u00e0, il successo di un sito si riscontra anche e soprattutto in base ai propri contenuti e la produzione massiccia di articoli, seppur eccellenti dal punto di vista della SEO, non \u00e8 sufficiente a garantire il successo delle pagine in SERP. Quindi bisogna chiedersi: cosa rende un contenuto competitivo? La risposta verr\u00e0\u00a0 analizzata, sotto diverse prospettive e da vari esperti del settore, durante SEO DoomsDay, in diretta streaming il 9 novembre 2020. Si tratta infatti di un vero e proprio percorso formativo altamente specializzato e incentrato sulle moderne strategie e tecniche per la produzione di contenuti ottimizzati per la SEO. In questa occasione i relatori si porranno come obiettivo la descrizione di un approccio strategico al copywriting, oltre che delle azioni e dei processi che dovrebbero essere alla base della creazione di ogni tipo di contenuto. Verranno utilizzati, a questo scopo, i tool di SEOZoom per semplificare il lavoro di scrittura e ridurre i margini di errore. Agenda SEO DoomsDay 09:00 \u2013 Registrazione partecipanti09:30 \u2013 Cosa significa scrivere in ottica SEO oggi con Ivano Di Biasi, SEO specialist e SEO tools developer10:15 \u2013 Hype, Stagionalit\u00e0, Evergreen: le dinamiche web e il traffico con Gennaro Mancini, responsabile editoriale11:15 \u2013 Ottimizzazione SEO OnPage: dalla pubblicazione alla revisione con Elisa Contessotto, formatrice e digital strategist12:00 \u2013 Monitorare i contenuti per potenziare il traffico inespresso sempre con Ivano Di Biasi12:30 \u2013 Break14:30 \u2013 Le fondamenta di un buon piano editoriale sempre con Gennaro Mancini15:15 \u2013 Focus sull\u2019eCommerce: i testi di categoria e le schede prodotto con Giuseppe Liguori, technical SEO16:15 \u2013 Focus su SEOZoom: Assistente Editoriale e Piano Editoriale sempre con Elisa Contessotto16:45 \u2013 Chiusura dei lavori PARTECIPA<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"https:\/\/www.insidemarketing.it\/eventi\/seo-doomsday-2020\/\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nella cornice di SMXL 2020 si terr\u00e0 un altro evento sul digital marketing e, in particolar modo, sul posizionamento attraverso i motori di ricerca con una particolare attenzione al copywriting e allo storytelling: SEO DoomsDay. L\u2019evento si inserisce in un momento specifico, quello in cui scrivere in ottica SEO \u00e8 considerato, data la necessit\u00e0 di [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novita-di-marketing-digitale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO Doomsday online novembre 2020 - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/it\/seo-doomsday-online-novembre-2020\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Doomsday online novembre 2020 - Super News\" \/>\n<meta property=\"og:description\" content=\"Nella cornice di SMXL 2020 si terr\u00e0 un altro evento sul digital marketing e, in particolar modo, sul posizionamento attraverso i motori di ricerca con una particolare attenzione al copywriting e allo storytelling: SEO DoomsDay. L\u2019evento si inserisce in un momento specifico, quello in cui scrivere in ottica SEO \u00e8 considerato, data la necessit\u00e0 di [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/super-news.info\/it\/seo-doomsday-online-novembre-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Super News\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-26T12:32:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-26T12:32:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/super-news.info\/it\/wp-content\/uploads\/sites\/9\/2020\/10\/SEO-Doomsday-online-novembre-2020.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"super-news\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"super-news\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/super-news.info\/it\/seo-doomsday-online-novembre-2020\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/super-news.info\/it\/seo-doomsday-online-novembre-2020\/\"},\"author\":{\"name\":\"super-news\",\"@id\":\"https:\/\/super-news.info\/it\/#\/schema\/person\/2d4068cb2f39cd10008c2fce578a7356\"},\"headline\":\"SEO Doomsday online novembre 2020\",\"datePublished\":\"2020-10-26T12:32:07+00:00\",\"dateModified\":\"2020-10-26T12:32:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/super-news.info\/it\/seo-doomsday-online-novembre-2020\/\"},\"wordCount\":333,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/super-news.info\/it\/seo-doomsday-online-novembre-2020\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/super-news.info\/it\/wp-content\/uploads\/sites\/9\/2020\/10\/SEO-Doomsday-online-novembre-2020.jpg\",\"articleSection\":[\"NOVIT\u00c0 DI MARKETING DIGITALE\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/super-news.info\/it\/seo-doomsday-online-novembre-2020\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/super-news.info\/it\/seo-doomsday-online-novembre-2020\/\",\"url\":\"https:\/\/super-news.info\/it\/seo-doomsday-online-novembre-2020\/\",\"name\":\"SEO Doomsday online novembre 2020 - Super News\",\"isPartOf\":{\"@id\":\"https:\/\/super-news.info\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/super-news.info\/it\/seo-doomsday-online-novembre-2020\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/super-news.info\/it\/seo-doomsday-online-novembre-2020\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/super-news.info\/it\/wp-content\/uploads\/sites\/9\/2020\/10\/SEO-Doomsday-online-novembre-2020.jpg\",\"datePublished\":\"2020-10-26T12:32:07+00:00\",\"dateModified\":\"2020-10-26T12:32:08+00:00\",\"author\":{\"@id\":\"https:\/\/super-news.info\/it\/#\/schema\/person\/2d4068cb2f39cd10008c2fce578a7356\"},\"breadcrumb\":{\"@id\":\"https:\/\/super-news.info\/it\/seo-doomsday-online-novembre-2020\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/super-news.info\/it\/seo-doomsday-online-novembre-2020\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/super-news.info\/it\/seo-doomsday-online-novembre-2020\/#primaryimage\",\"url\":\"https:\/\/super-news.info\/it\/wp-content\/uploads\/sites\/9\/2020\/10\/SEO-Doomsday-online-novembre-2020.jpg\",\"contentUrl\":\"https:\/\/super-news.info\/it\/wp-content\/uploads\/sites\/9\/2020\/10\/SEO-Doomsday-online-novembre-2020.jpg\",\"width\":1100,\"height\":627,\"caption\":\"SEO Doomsday online novembre 2020\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/super-news.info\/it\/seo-doomsday-online-novembre-2020\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/super-news.info\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO Doomsday online novembre 2020\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/super-news.info\/it\/#website\",\"url\":\"https:\/\/super-news.info\/it\/\",\"name\":\"Super News\",\"description\":\"Super News from Italy\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/super-news.info\/it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/super-news.info\/it\/#\/schema\/person\/2d4068cb2f39cd10008c2fce578a7356\",\"name\":\"super-news\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/64ebac40b93f26a154f8a9b5b6fdccfc46f442b26b3dd6756dbff3bf9dc76fd7?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/64ebac40b93f26a154f8a9b5b6fdccfc46f442b26b3dd6756dbff3bf9dc76fd7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/64ebac40b93f26a154f8a9b5b6fdccfc46f442b26b3dd6756dbff3bf9dc76fd7?s=96&d=mm&r=g\",\"caption\":\"super-news\"},\"url\":\"https:\/\/super-news.info\/it\/author\/pt\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO Doomsday online novembre 2020 - Super News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/super-news.info\/it\/seo-doomsday-online-novembre-2020\/","og_locale":"it_IT","og_type":"article","og_title":"SEO Doomsday online novembre 2020 - Super News","og_description":"Nella cornice di SMXL 2020 si terr\u00e0 un altro evento sul digital marketing e, in particolar modo, sul posizionamento attraverso i motori di ricerca con una particolare attenzione al copywriting e allo storytelling: SEO DoomsDay. L\u2019evento si inserisce in un momento specifico, quello in cui scrivere in ottica SEO \u00e8 considerato, data la necessit\u00e0 di [&hellip;]","og_url":"https:\/\/super-news.info\/it\/seo-doomsday-online-novembre-2020\/","og_site_name":"Super News","article_published_time":"2020-10-26T12:32:07+00:00","article_modified_time":"2020-10-26T12:32:08+00:00","og_image":[{"width":1100,"height":627,"url":"https:\/\/super-news.info\/it\/wp-content\/uploads\/sites\/9\/2020\/10\/SEO-Doomsday-online-novembre-2020.jpg","type":"image\/jpeg"}],"author":"super-news","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"super-news","Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/super-news.info\/it\/seo-doomsday-online-novembre-2020\/#article","isPartOf":{"@id":"https:\/\/super-news.info\/it\/seo-doomsday-online-novembre-2020\/"},"author":{"name":"super-news","@id":"https:\/\/super-news.info\/it\/#\/schema\/person\/2d4068cb2f39cd10008c2fce578a7356"},"headline":"SEO Doomsday online novembre 2020","datePublished":"2020-10-26T12:32:07+00:00","dateModified":"2020-10-26T12:32:08+00:00","mainEntityOfPage":{"@id":"https:\/\/super-news.info\/it\/seo-doomsday-online-novembre-2020\/"},"wordCount":333,"commentCount":0,"image":{"@id":"https:\/\/super-news.info\/it\/seo-doomsday-online-novembre-2020\/#primaryimage"},"thumbnailUrl":"https:\/\/super-news.info\/it\/wp-content\/uploads\/sites\/9\/2020\/10\/SEO-Doomsday-online-novembre-2020.jpg","articleSection":["NOVIT\u00c0 DI MARKETING DIGITALE"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/super-news.info\/it\/seo-doomsday-online-novembre-2020\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/super-news.info\/it\/seo-doomsday-online-novembre-2020\/","url":"https:\/\/super-news.info\/it\/seo-doomsday-online-novembre-2020\/","name":"SEO Doomsday online novembre 2020 - Super News","isPartOf":{"@id":"https:\/\/super-news.info\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/super-news.info\/it\/seo-doomsday-online-novembre-2020\/#primaryimage"},"image":{"@id":"https:\/\/super-news.info\/it\/seo-doomsday-online-novembre-2020\/#primaryimage"},"thumbnailUrl":"https:\/\/super-news.info\/it\/wp-content\/uploads\/sites\/9\/2020\/10\/SEO-Doomsday-online-novembre-2020.jpg","datePublished":"2020-10-26T12:32:07+00:00","dateModified":"2020-10-26T12:32:08+00:00","author":{"@id":"https:\/\/super-news.info\/it\/#\/schema\/person\/2d4068cb2f39cd10008c2fce578a7356"},"breadcrumb":{"@id":"https:\/\/super-news.info\/it\/seo-doomsday-online-novembre-2020\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/super-news.info\/it\/seo-doomsday-online-novembre-2020\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/super-news.info\/it\/seo-doomsday-online-novembre-2020\/#primaryimage","url":"https:\/\/super-news.info\/it\/wp-content\/uploads\/sites\/9\/2020\/10\/SEO-Doomsday-online-novembre-2020.jpg","contentUrl":"https:\/\/super-news.info\/it\/wp-content\/uploads\/sites\/9\/2020\/10\/SEO-Doomsday-online-novembre-2020.jpg","width":1100,"height":627,"caption":"SEO Doomsday online novembre 2020"},{"@type":"BreadcrumbList","@id":"https:\/\/super-news.info\/it\/seo-doomsday-online-novembre-2020\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/super-news.info\/it\/"},{"@type":"ListItem","position":2,"name":"SEO Doomsday online novembre 2020"}]},{"@type":"WebSite","@id":"https:\/\/super-news.info\/it\/#website","url":"https:\/\/super-news.info\/it\/","name":"Super News","description":"Super News from Italy","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/super-news.info\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/super-news.info\/it\/#\/schema\/person\/2d4068cb2f39cd10008c2fce578a7356","name":"super-news","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/64ebac40b93f26a154f8a9b5b6fdccfc46f442b26b3dd6756dbff3bf9dc76fd7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/64ebac40b93f26a154f8a9b5b6fdccfc46f442b26b3dd6756dbff3bf9dc76fd7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/64ebac40b93f26a154f8a9b5b6fdccfc46f442b26b3dd6756dbff3bf9dc76fd7?s=96&d=mm&r=g","caption":"super-news"},"url":"https:\/\/super-news.info\/it\/author\/pt\/"}]}},"_links":{"self":[{"href":"https:\/\/super-news.info\/it\/wp-json\/wp\/v2\/posts\/1554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/super-news.info\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/super-news.info\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/super-news.info\/it\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/super-news.info\/it\/wp-json\/wp\/v2\/comments?post=1554"}],"version-history":[{"count":1,"href":"https:\/\/super-news.info\/it\/wp-json\/wp\/v2\/posts\/1554\/revisions"}],"predecessor-version":[{"id":1556,"href":"https:\/\/super-news.info\/it\/wp-json\/wp\/v2\/posts\/1554\/revisions\/1556"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/super-news.info\/it\/wp-json\/wp\/v2\/media\/1555"}],"wp:attachment":[{"href":"https:\/\/super-news.info\/it\/wp-json\/wp\/v2\/media?parent=1554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/super-news.info\/it\/wp-json\/wp\/v2\/categories?post=1554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/super-news.info\/it\/wp-json\/wp\/v2\/tags?post=1554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}